The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, October 14, 2009, Page 1
SEEKS PR COUNSEL
Association of Strategic Alliance Professionals, backed
by blue-chip companies like IBM, HP, Microsoft and Lilly,
is searching for a firm to handle national and international
PR and media outreach.
11-year-old group has issued an RFP open through Oct. 19
to find a firm to help the organization pitch itself as
the go-to resource for companies that want to
improve their alliances and collaborations.
of its backers come from the high-tech and pharmaceutical
space, where alliances are more common, but it says membership
is rising from among financial services, green and not-for-profit
Goodell, marketing, communications and business development
manager for ASAP, is overseeing the search process. Info:
SIEGEL NAMED ZENO CEO
Barby Siegel, a marketing
and consumertech pro, has been named CEO of Zeno Group,
which is part of Edelman.
Lynn Hanessian, Zenos
CEO since 07, is returning to Edelman as head of a
newly created science and biomedical communications practice.
Based in Chicago, Hanessian will report to Nancy Turett,
healthcare chief, and Matt Harrington, CEO of Edelman U.S.
Siegel had been running
Ogilvy PRs global consumer marketing practice. She
spent 11 years at Edelman before exiting in `03. At Edelman,
Siegel worked on Apple, Unilever, Starbucks, Hershey Foods,
Barnes & Noble and Lowes.
Siegel reports to Richard
Edelman, head of the No. 1 independent shop.
APCO SPEAKS FOR HONG KONG
APCO Worldwide has signed
Hong Kong General Chamber of Commerce as a client. The mission
is to strengthen economic ties between the U.S. and that
Founded in 1861, the Chamber
is the corporate voice of Hong Kong for its more than 4,000
APCO senior VP Barry Schumacher,
a former aide to Florida Governor Bob Graham, heads the
The firms China
pros include Kenneth Jarrett, who was U.S. deputy general
counsel in Hong Kong during the SARs crisis, and Stapleton
Roy, former U.S. Ambassador to China who serves on APCOs
international advisory committee.
RUBENSTEIN AIDS LETTERMAN
is working with David Letterman as the late-night talk show
host navigates a high-profile sex scandal.
Tom Keaney, chief operating
officer at Rubenstein, is a former segment producer for
The Late Show with Craig Ferguson and is speaking
for Lettermans production company, Worldwide Pants,
an existing client of the PR firm. Keaney told ODwyers
that RC president Steven Rubenstein and he represent WP
on all matters.
Letterman disclosed on
his Oct. 1 show that he had sex with staffers who worked
for him and said he was being blackmailed to the tune of
Robert Halderman, a producer
for CBS 48 Hours Mystery, has been identified
as the man accused of blackmailing Letterman. He has pleaded
not guilty to extortion.
EMERGENCY ALERT PR RFP WELL
An RFP for PR to support
Santa Clara Countys new high-tech emergency alert
system is worth nearly $500K and drawing interest from large
firms, according to the countys Office of Emergency
As previously reported,
the work covers social media, PR and traditional marketing
to build on design and creative work already performed.
Firms attending a pre-bid
conference at the end of September included MS&L, A&R
Edelman, Fineman PR and PRx, among others.
The alert system, called
the AlertSCC Regional Notification System, aims to contact
each of the regions 1.7M residents during events like
earthquakes or wildfires. Budget is capped at $490K and
the awarded contract is expected to run through June 30,
PRS MEMBERS SAY COPY ABA,
Senior members of the
PR Society have asked the bylaws re-write committee to model
PRS bylaws after those of the American Bar Assocation, American
Medical Assn. and other major professional groups.
However, bylaws chair
Rickey on Sept. 10 brushed off the suggestion with the remark
that those are licensed professions and cannot
serve as models for PRS.
Critics say the real reason
is that the ABA, AMA, AICPA and American Psychological Assn.
all have assemblies that meet twice a year and
are the ultimate policy-making bodies of the
groups rather than their boards. None allows proxy voting
and all defer about half of dues income as unearned. None
of those four things are true at PRS.
(Continued on page 7)
Edition, October 14, 2009, Page 2
PITCHES GAZA, WEST BANK ED
Communications has a five-month $270K pact to raise public
awareness of the state of education in Gaza and West Bank.
Fentons firm is working on behalf of the wife of the
emir of Qatar and her AlFakhoora Project, which raises money
from students to fund education opportunities for Palestinians.
is to build grassroots support for AFP, conduct outreach
to both non-profit organizations and potential political
partners in the U.S. and recruit student leaders in
the U.S. and overseas campuses. The firm is responsible
for managing and feeding a website in both Arabic and English
contract calls for Fenton personnel to travel to Doha to
conduct media training sessions for student leaders.
for ad placements are in addition to the $270K outlay that
covers staff time and creative fee. The pact expires Feb.
28, but may be extended if budget permits.
to her biography, Her Highness Sheikha Mozah bint Nasser
Al Missned is UNESCO Special Envoy for Basic and Higher
is developing a proposal to place before the U.N. Security
Council that declares schools safe havens in regions where
there is instability and conflict and creates an international
tribunal to prosecute crimes against education.
WRAPS UP U.S. SAUDI WORK
& Knowlton officially wound down its U.S. work for Saudi
Basic Industry Corp. as of Oct. 2, according to Jim Cox,
who leads the account.
core communications campaign kicked in more
than $1M in fees at H&K during the past 12 months.
effort is now focused on-the-ground in Saudi Arabia, said
Cox. It is corporate reputation work and business-to-business
said the bulk of SABICs U.S. government relations
outreach focused on its $11.7B acquisition of GE Plastics
inked H&K to a $76,950-monthly deal on Feb. 2, 2002.
That pact was revised in `07 with a boost in retainer to
overall goal was to position SABIC as a respected
and trusted global brand and a leader in the worldwide
Hollywood, who was Porter Novellis chief liaison to
the key Wal-Mart account, has moved to Cohn & Wolfe
as U.S. consumer practice leader. He reports to Donna Imperato,
CEO of the WPP unit.
spent a dozen years at PN. He handled the Timberland brand
of clothing and footwear, while overseeing its corporate
social responsibility initiatives.
Procter & Gamble, Masterfoods and Hewlett Packard also
received counsel from Hollywood.
praises her new recruit as a bright strategic brand
marketer equipped with the savvy to build brands
through creative, cross-channel programming.
FD TOP M&A PR ADVISORS IN 09
and FD lead M&A PR firms for the first three quarters
of 2009 by value of global deals and volume, respectively,
according to an analysis by research company mergermarket.
first three quarters of 2009 were the worst period for M&A
activity since 2003, according to the analysis, as 6,256
deals were announced for a value of about $1.05 trillion.
was involved in the top two deals of the year Pfizers
$63.3B acquisition of Wyeth, and Roches large stake
in Genentech ($44.3B).
worked for Pfizer and Roche in the January deals, while
Sard Verbinnen & Co. and Kekst handled the respective
Kekst and Company topped M&A firms for volume of deals
in North America, the region which accounts for 32 percent
of global volume of M&A action. Kekst repped companies
in 53 transactions valued at $71.3B from Q1-Q3.
topped North America for value of deals, handling 30 M&As
worth $173.3B, reflective of its work on the two big pharma
said Europe, which makes up nearly 40% of M&A activity
by volume, has been hit the hardest in 2009 with transactions
down 69% from 08.
research company noted that Asia-Pacific is growing in M&A
importance as its value and volume of global deals (22%
and 23%) is up from just under 18% last year.
by value of deals handled, Sard Verbinnen & Co. vaulted
from No. 8 for the third-quarter period in 08 to No.
2 this year, handling 47 deals for a value of $118.6B. SV,
which follows the leader Brunswick (75 deals $203.9B), is
followed by Joele Frank Wilkinson Brimmer Katcher (35, $76.0B),
Kekst (55, $71.8B) and Finsbury Group (47, $57.5B).
WINS ARIN PR DUTIES
PR Washington, D.C., office has won PR duties for
ARIN, the regional Internet registry based in Virginia,
following a competitive review.
was tapped to implement a media relations campaign and handle
communications planning, as well as the creation of ARINs
first social media program.
an acronym for American Registry for Internet Numbers, is
one of five global entities that manage the distribution
of Internet number resources, which include IP address space.
Lipner, general manager at Lewis, heads the account reporting
to ARINs PR officer Megan Kruse.
in a statement, said ARIN has a complex message with growing
urgency attached to it and was looking for a firm that knows
how both the folks in the data center and in the head
told O'Dwyer's that about 10 firms were considered in the
process. "We liked Lewis PRs enthusiasm and their
mix of experience and fresh ideas, and felt the individual
personalities of the team members suited ARIN best,"
said ARINs message contains an issue that will affect
every business on the Internet and ultimately, every
Edition, October 14, 2009, Page 3
RIPS CONTENT KLEPTOMANIACS
Corp. CEO Rupert Murdoch Oct. 9 rapped flat-earthers
who believe news content on the Internet should be forever
free, during a presentation at the World Media Summit in
Philistine phase of the digital age is almost over,
he said. The aggregators and the plagiarists will
soon have to pay for the co-opting of our content.
warned that if content creators don't start
charging for their information the content kleptomaniacs
is confident the world's greatest newspapers will retain
digital readers who recognize the reality that they
should pay a price.
is up to the media to rebuff the notion held by some that
paying for an Internet service provider entitles them to
a ticket to a content buffet. That misconception thrived
on the silence of inarticulate institutions which were unable
to challenge the fallacies and humbug of the e-establishment,
said the media are entering a decisive phase in which device
makers are again courting the creator of content.
met with electronics manufacturers in Japan and South Korea
who dont want their customers to be served a
diet of digital dross, yet that will be the inevitable consequence
if the world of content and creativity are not appreciated.
also encouraged China's government to open up its media
market and crack down on piracy.
his own personal experience, Murdoch told China's leaders
that they also must not be overly sensitive to criticism.
cursory search of the Internet will throw up some rather
vigorous and vitriolic criticism of this curious character
called Rupert Murdoch. But myth is, in the end, not material,
personal advice is to not take criticism so personally.
SAYS GOOD-BYE TO GOURMET, OTHERS
Nast is closing upscale food magazine Gourmet with
the publication of its November issue. Gourmets book
and TV operation will be kept alive.
in 1941, Gourmet fell to the slump in the luxury goods and
travel advertising market.
sister publication, the more middle-of-the-road Bon Appetit,
survived the ax. Goumets ad pages slipped more than
40 percent this year. Its 980K circulation compares with
Reichl, author and former restaurant critic of the New
York Times, had been editing Gourmet.
New York-based publisher also is closing Modern Bride,
Elegant Bride and parenting magazine Cookie.
The shutdowns will result in the loss of 180 jobs.
Nast called in consultant McKinsey & Co. to map a cost-cutting
company is slashing magazine budgets by 25 percent.
Nast closed business magazine Portfolio and housing
title Domino during the past year.
VET JOINS GAWKER
Rushfield, who was entertainment editor at the Los Angeles
Times, is now West Coast editor of Gawker.com.
told the USC Annenberg blog that he wanted to be part of
the national conversation. Print, in his view, isnt
driving that conversation.
takes on a subject, people take notice and people have to
respond to it, said Rushfield.
JAZEERA LAUNCHES MOBILE APP
Jazeera has launched a mobile application to give followers
live and on-demand access to the satellite TVs Arab
and English language programming.
Lawrie, director of global distribution at Al Jazeera Network,
said the app is another initiative that helps us to
meet our goal of serving our audience through multiple platform
Jazeera English is now available in more than 100 countries.
The network has just unveiled an English language blog for
its worldwide correspondents at http://blogs.aljazeera.net.
PUBS SLATE DIGITAL STORE
Warners Time Inc. unit is rallying publishers to create
a digital store for their titles along the lines of Hulu
for video, according to a report in the Financial Times.
Squires, executive VP at Time, is leading the digital development
effort. Time has been in contact with Conde Nast and Hearst.
store is supposed to open next year.
AGAIN TOPS PERCEPTION RANKING
United States has vaulted back to the top of the most
admired countries, according to an annual global poll
by GfK Roper Public Affairs & Media.
index ranks the global image of the top 50 countries. The
U.S. was ranked seventh for overall brand last
year, while Germany topped the list.
of the index said the change was significant as countries
reputations do not undergo major shifts from year to year.
U.S. is followed by France, Germany, the U.K. and Japan
in the 2009 index, which surveys people across 20 countries
that rank countries based on exports, governance, culture,
people, tourism and immigration/investment.
Zhao, senior VP at GfK, said perception of the U.S. increased
based on perceived gains in governance, people, culture
also gained significantly in the last year landing at No.
Anholt, who created the ranking, said the results show the
new administration has been well received abroad and the
election of Barack Obama was key to the significant boost
noted that in his years studying national reputation, he
has never seen such a dramatic increase in standing as the
U.S. from 2008-09.
news continued on next page)
Edition, October 14, 2009, Page 4
TIMES GEARS UP FOR AWARDS SEASON
Los Angeles Times threw a party Oct. 4 at the swank
West Hollywood Hotel to celebrate the impending awards season
and the papers The Envelope section/website
as editors gave advice on reaching them with news.
which is billed as the ultimate awards site,
has helped the Times significantly broaden its coverage
of the entertainment business over the past year, according
to film critic Betsy Sharkey, who once edited the site.
Envelopes purpose, according to promotional materials,
is to raise awareness of award contenders, drive box office
numbers, boost DVD sales, influence voting considerations
of Academy and guild members and get people to go to the
site receives five million visitors during the off season
and much higher numbers during the high season between
November and February. It features interactive photo galleries,
video clips of red carpet coverage, celebrity podcasts,
blogs and a Buzzmeter.
we launched the Envelope a couple of years ago, we didn't
have as much video, we didnt have as much breaking
news and mainly covered Hollywood events and film festivals
with all the guilds, noted associate editor Patrick
writer asked Day how new media has impacted coverage in
the weekly printed version of the Envelope and the online
think speed is the biggest thing, said Day. We
have a host of competition from various websites tying into
the entertainment awards area, so we have to keep an eye
on them constantly and we can't fall down at any point and
be at the top of our game.
Snead, former fashion editor and entertainment writer for
USA Today, is contributing editor of The Envelope.
prefers 10 days advance notice of story pitches,
since she covers three events a night. I might not
get back to you right away, but I do read my emails,
she said. Dont call me, email works best, because
I work out of my home literally blogging all day,
added Snead. I dont go to as many mixers and
late night parties as before, because now I have people
I can send to them, so just being here is a rare thing for
almost two years now, Snead has been writing for the The
Dish Rag blog. She focuses on news, celebs, awards, politics
and pop culture. A tip: dont pitch a hodge-podge of
clients to The Envelope. We're looking for a window
into the lifestyle of a person so exclusives are given much
more consideration, said Snead.
LAT re-launched The Envelope to make it more accessible
to our users and the industry, said its former senior
producer Joseph Kapsch. He is now a producer of the Zap2it.com
site of entertainment videos.
site is broken down into sections on awards and includes
photos, features and anything to do with the awards show
in the subsections.
example there are sections with videos and celebrity images
on VH1's Hip Hop Honors, 2009 'VH1 Divas' Arrivals, 2009
Latin Grammy Awards Nominees, 2009 ALMA Awards Arrivals
and Red Carpet Rewind: 2009 Primetime Emmy Awards.
is Academy news and breaking news on the site. We've created
these multimedia models on each page for photos. We also
host podcasts of nominees or anyone associated with the
awards show, said Kapsch, who is now working for Zap2.it.com.
was the former managing editor of AccessHollywood.com,
as well as a producer of TV sites at ABC, NBC, Sony Pictures
Digital Entertainment and Viacom. As far as pitching the
writers and editors, all say email pitches are preferred.
By George S. McQuade III
'The Envelope' Contacts:
Kevin Day, associate editor
Sharkey, film critic
Snead, contributing editor
S.F. CHRON GOES
Francisco Chronicle plans to publish a dozen glossy
pages per edition as a way to attract advertisers.
pages debut next month.
Corp. property will become the first U.S. paper to offer
glossy pages on a daily basis. It could run up to 24 pages
based on demand.
MAG CLOSURES OUTPACE LAUNCHES
Magazine closures continue
to outpace launches, according to periodical database MediaFinder.com.
The site reports 383 closures
through the third quarter of 2009, compared with 259 new
The figure on shutterings
reflects last weeks move by Conde Nast to kill four
mags, including Gourmet (see pg. 3). Other casualties
this year included Country Home, Nick and
Nick Jr., Hallmark Magazine, Travel &
Leisure Golf, Style & Design, Southern
Accents, and Best Life.
MediaFinder said the regional
interest category was tops for new launches this year with
15 new titles like Maine Magazine and The 45th
(N. Michigan), but the niche also led in closures with 31.
Business and lifestyle, with 14 and 13 folds, respectively,
were also hard hit.
Edition, October 14,
2009, Page 5
OF PR FIRMS
PREPS FOR ENERGY BLITZ
has formalized an energy practice as the Omnicom-owned firm
said it expects growth of at least 20 percent in that sector
over the next year.
energy policy debate in the U.S. and abroad was also a key
factor in the move to set up Ketchum Energy, which leverages
the firms recent merger with Europe-based Pleon.
Thompson, partner and senior counselor based in Atlanta,
and Pleons energy leader Rene Mono, head the new practice,
which has 50 staffers at its disposal and is housed within
Ketchums global corporate practice.
NETWORK GETS RUSSIAN REP
Eventica has joined the Pangaea Network of travel PR firms.
13-year-old Moscow based firm also has offices in London
and Dubai and is headed by founder/president Sergei Kolushev.
Spring, president of Spring OBrien & Company in
New York, the groups U.S./Canada rep, highlighted
Eventicas years of travel and tourism experience in
announcing the partnership.
Pangaea Network now has firms in 16 global markets.
INKS DEAL FOR RUSSIA PARTNER
the Westport, Conn.-based financial comms. and investor
relations firm, has inked a partnership agreement with Presidium
Communications of Moscow.
two firms said they will team up on IR services for Russian
companies that are public or seeking to list on a stock
Mills, senior managing director at ICR, said Presidium is
one of the first agencies to establish and define investor
communications in Russia.
FINSBURY HANDLE OIL GIANT DEAL
Group, a giant commodities trading company based in The
Netherlands with $191 billion in revenue last year, is relying
on Qorvis Communications and U.K.s Finsbury to handle
PR for its acquisition of a stake in Oklahoma oil transportation
company SemGroup Energy Partners.
move gives the Rotterdam-based company control of an oil
storage terminal in the delivery point for New York Mercantile
Exchange futures at Cushing, Okla., as well as U.S. pipeline
and asphalt plants, according to Bloomberg.
partner Don Goldberg in D.C. works on Vitol, while Finsbury
partner Andrew Mitchell handles the account abroad.
is part of WPP while Qorvis is independent.
New York, is working with design firm Hoberman Associates
as it highlights its work on a giant transformable video
screen used on U2s elaborate stage during the Irish
bands current world tour. The agency also worked to
pitch Hobermans CEO, Chuck Hoberman, as a thought
leader in the architectural community.
Dilenschneider Group, New York/Health Discovery Corp.,
molecular diagnostics, to manage its investor and media
relations work. HDC has licensed a prostate cancer tests
to Quest Diagnostics, Abbot Laboratories and Clarient, among
Hammond & Associates, New York/Panama City Beach,
for PR following a competitive review as it prepares for
the May 2010 opening of a new international airport. LH&A
has also picked up The Ocean House (Watch Hill, R.I.), The
Woodcliff Hotel and Spa and Brookwood Inn (both in Upstate
N.Y. and managed by Access Hotels & Resorts).
+ Company, New York/Fit2BMom, maternity active wear,
for brand building, media and blogger relations, product
launches and other efforts.
PR & Marketing, New York/The Princeton Review,
test preparation and education support, as AOR for PR.
Strategic Communications, New York/Electronic Motors
Corp., tech incubator for electric power drive systems,
for corporate PR.
Group, East Rutherford, N.J./Ushers New Look,
non-profit youth organization headed by the recording artist/actor,
PR, Melville, N.Y./Chlor*Rid, soluble salt testing
and removal for infrastructure systems, as AOR for PR.
Merrell & Partners, Raleigh, N.C./Georgia-Pacific
Professional, as AOR for the food services solutions division,
including advertising, research, PR and social media marketing.
Abas PR, West Palm Beach, Fla./International Polo
Club Palm Beach, as AOR for PR ahead of the 2010 polo season
and to expand the growth of the equestrian lifestyle
PR, Warren, Mich./SRG Global, chrome-plated parts
for auto industry, as AOR for PR, including strategic counsel
and national/global program implementation.
Schaefer Advertising & PR, Austin, Tex./Lone
Star Bean, The Coffee Bean & Tea Leafs Texas franchise,
to manage marketing and PR for its first two Texas stores,
based in Austin. CB&TL has 600 locations.
Marketing-Bailey Pete PR, Dallas/Smashburger and
franchise company BIGG Capital Holdings, as AOR of record
as the franchise enters the Dallas market.
Group, Sunnyvale, Calif./The Forum for Women Entrepreneurs
& Executives, non-profit event, for PR.
Sydney/Cool nrg International, for a global PR compaign
for the carbon trading company. B-Ms Melbourne office
is also handling the account, which is to be rolled out
across Europe, China and the U.S.
Edition, October 14, 2009, Page 6
RELEASES CAUSE PR STIR
phony press releases announcing the bogus acquisition of
a search engine company by Microsoft and Google purporting
to be from a PR firm the company does not work with were
issued last week via a discount wire service, sparking damage
control by its PR reps.
PR pros from different agencies involved in the fallout
also said the incident raises questions about the capabilities
of discount press release disseminators.
news release attributed to Chicago-based S&S PR was
issued after 4 p.m. on Thursday, Sept. 31 by
announcing that Local.com
was acquired by Microsoft. The news sparked an uptick in
the NASDAQ-traded company's shares in after-hours trading.
Simon, CEO of Chicago-based S&S PR, told ODwyers
that he was stunned to be cited by the phony
release as his firm has never worked with Local.com.
was quickly contacted by Madison Alexander PR of Irvine,
actual agency, to sort the mess out.
Chmielewski, principal of Madison Alexander, said the initial
concern was that the release was part of a so-called pump-and-dump
attempt to manipulate Local.com's
shares. His firm worked with the client to issue a statement
later on Thursday and use various social media platforms
to say the release was phony.
second release was issued under similar circumstances on
Friday, Oct. 1, announcing Local.coms
acquisition by Google, but the author inserted Business
Wire into the release, bringing that larger company,
which has a contract with Local.com,
into the fold.
were able to unleash the Berkshire Hathaway people on these
sites, Chmielewski said of BWs parent company.
Wire contacted the company IPDGroup.com
which owns a site that published the WiredPRNews.com
release that included the BW tag and it was promptly removed.
does not provide any contact information by phone or email.
Simon said an SEO-experienced staffer was able to trace
the origin to Rotterdam, The Netherlands.
MOLDOW LANDS AT WESTGLEN
Moldow, VP of business development for recently shuttered
On The Scene Production, has moved to WestGlen Communications
in New York as VP, account director. He previously was a
senior VP in 13 years at DWJ TV and was an account director
handling advertising sales at Crains Electronic
praised his array of business contacts and experience closing
deals with corporate clients, PR firms, government agencies
charged with selling broadcast and digital media offerings.
joined On The Scene in October. The company closed down
abruptly last week.
Davis, VP at Zeno Group, to Lippe Taylor Brand Communications,
New York, as VP in its consumer lifestyle and healthcare
divisions. She handled clients like Evenflo baby products,
ASPCA and AstraZeneca in focusing on consumer and healthcare
work at Zeno.
Cano, former VP of communications for the Leadership
Conference on Civil Rights, has joined Googles Washington,
D.C, outpost as manager of global communications and public
affairs. Cano, a Texan who joined the Internet company in
late September, worked as a press secretary for John Kerrys
presidential campaign in Pennsylvania starting in July 2004
and was previously communications director at polling and
research firm Greenberg Quinlan Rosner.
Michael Marlo, to digital marketing agency Fanscape,
Los Angeles, as account director. She was previously with
MySpace, Fox Interactive Media and Gotham. Natalie
Svider, who held PR posts at NAS PR, Lewis PR and
Ruder Finn, joins as manager, corporate communications.
Healy, client services and community manager at BrazenCareerist.com,
to Mason Onofrio, New Haven, Conn., as manager of new media.
Lynch has moved from Fleishman-Hillards corporate
unit in New York to Shorey PR, Saratoga Springs, N.Y., as
Hakensen to GM of Fleishman-Hillards Twin Cities
office. He takes over for Emily Frager, who headed the Minneapolis/St.
Paul outpost since June 2008, is a senior VP and partner
and is taking on a new regional role. Hakensen joined the
firm in July. F-H has also tapped Kathleen
Harrington, former SVP, corporate comms., at UnitedHealth
Group, for its management team.
Cherry to VP, Marx Layne & Company, Farmington
Hills, Mich. Cherry, who joined the firm in 2004 after an
internship, is part of the firms management team and
heads its social media division.
Arrizurieta, former VP of public affairs at investment
conglomerate Huizenga Holdings, to Newlink Group, Miami,
as a senior advisor. He was chief executive of Florida FTAA,
which helped Miami become the site for the Free Trade Area
of the Americas confab.
Hamelinck, senior VP for Waggener Edstrom in London,
has been given the reins of the firms global analyst
relations practice. WE said that although it has been handling
AR services for a decade, it recently streamlined and structured
Ackall, marketing coordinator at Arketi Group in
Atlanta, was given the Chapter Champion award by PR Societys
Georgia chapter. She serves as social media chair of the
Edition, October 14, 2009, Page 7
MEMBERS SAY COPY ABA, AMA
staffs of the four professional groups are always headed
by a professional of the respective group. The title of
president is reserved for the highest elected
member. COO Bill Murray has the title of president at PRS.
in an e-group posting on the PRS website Sept. 30 that discussed
campaigning for offices, mentioned as examples the American
Assn. of Petroleum Geologists (31,000 members); the Assn.
of Moving Image Archivists (750 movie, TV and video art
specialists), and the American Psychological Assn. (150,000
believe the Moving Image group must have come
from Murray since he was with the Motion Picture Assn.
and Chair Mike Cherenson have championed direct election
of officers and board by members as a means of getting members
more engaged in PRS affairs.
said that candidates in the future might contend against
each other in quest of one of the national offices.
critics note that the last contest for chair-elect was in
2000 when floor candidate Joann Killeen defeated official
candidate Art Stevens for chair-elect. Nine members of the
board publicly supported Killeen for the post and none supported
the proposed bylaws pass, said critics, only candidates
who have already served on the board could vie to be an
officer under one of the new rules in the bylaws.
bylaws permit any APR member to run for office.
only contest that could take place would be a contest between
two insiders, said critics.
nominating committee would still come up with a slate of
one person per office and an opponent would have to run
from the floor, it was pointed out.
while refusing months of demands for more specifics on how
the elections would be held, has said that only structured
campaigning would be allowed and unregulated campaigning
would not be permitted.
List, Amendments Sought
delegates as of this week were seeking a list of the delegates
and a list of the amendments that have been sent to h.q.
staffers made promises that they would be available later
e-mail address book of the 2007 delegates was sent to them
on Sept. 6 of that year. Tradition for many years was to
enclose such a list in the Assembly binder that
was sent to delegates at least a month in advance of the
year, as a cost-cutting measure, delegates have been told
that instead of binders, PRS is making delegate materials
available for downloading from a special area of the PRS
are also looking for the six-months and third quarter financial
reports, IRS Form 990 that shows the compensation of Murray,
legal costs, occupancy costs and other financial information,
and details of Murrays new contract that was signed
by the executive committee July 24. Minutes of that board
meeting have not yet been released.
D.C., counselor Ofield Dukes, who lost a bid to be an at-large
board member to Hawaii counselor Barbara Whitman, said he
will not run from the floor.
said he has to deal with the impact of the recession on
his own business and also is helping a client to deal with
homeowners facing eviction.
disclosed a preliminary Assembly agenda showing an 8 a.m.
start time and a hard ending at 5:30 p.m. A
two-thirds vote would be needed to extend the meeting.
in the past, including the 2000 meeting, have continued
as late as 7 p.m. The bylaws revision debate would start
at 9 a.m. and continue throughout the day except for elections
and a Town Hall meeting if time permits.
Halls scheduled in 2007 or 2008 were cancelled due to lack
of time. An hour and a half is set for lunch at this years
Assembly: noon to 1:30 p.m.
years lunch break lasted 1:42 hours which critics
said was an egregious waste of time considering all the
topics that delegates wanted to discuss and the fact that
there was no time for a Town Hall.
time could be saved this year by having box lunches at delegate
tables, said critics. They noted that box lunches are common
at annual meetings of public companies. Lunch then would
only take about 20 minutes, it was said, not only saving
time but the expense of a sit-down lunch in which nearly
300 people have to move to another room and then re-assemble
an hour and a half later.
CANT BE DELEGATE, SAY MEMBERS
senior members of the PR Society say it is a conflict of
interest for bylaws committee member Art Stevens of New
York to serve in the Assembly this year since he would be
voting on his own proposals.
, previously a vocal critic of PRSs governance and
who received the Patrick Jackson Award from national in
2008 for contributions to PRS and PR, said he saw no conflict.
about his changed views on PRS governance, he said that
if youre on a bi-partisan task force
learn to work out compromises so that there is a consensus
of what needs to be done.
in an essay in 2007 on odwyerpr.com,
said the Assembly should be presided over by its own officers
rather than the PRS board; it should meet twice a year;
its members should not have to submit bylaw proposals that
go through board censorship in advance, and
that the Assembly should be a more powerful influence
in PRS affairs.
urged consideration of a proposal by the Central Michigan
chapter that year that PRS model its governance after that
of the AMA and ABA whose assemblies make policy that their
boards carry out.
Edition, October 14, 2009,
Stevens, the single most vocal critic of PRS
governance practices, has now made bed with PRS leaders.
He sees no conflict in being an Assembly delegate and voting
on his own bylaw proposals. We do.
one of the bylaws would doom the Assembly since 25 or more
national committee heads would join the 47 leaders already
backing it. Nothing requiring a two-thirds majority would
ever get by that bloc. The executive branch should not be
part of the legislative branch.
objectivity of the nominating process would be wrecked by
having a sitting board member chair the nomcom. Assembly
delegates, many of them heavily plied by h.q., must stage
a revolt at the start of the meeting.
17 directors and their lawyer and parliamentarian must come
down from the stage from which they look down on the delegates
(in more ways than one) to be replaced by the delegates
was among the prescriptions Stevens gave in 2006 when he
wanted the Assembly to have a more powerful influence.
weak is the 2009 Assembly?
Very is the answer.
as of late last week, were still pleading with h.q. for
a list of fellow delegates. Such delegates, under the bylaws,
were supposed to have been elected by Dec. 1 last year.
2007, an e-mail list of the delegates was made available
to them on Sept. 6. It was in address book form so delegates
could mail the entire list with one e-mail. This list was
not made available to the general membership.
last week were also pleading for a list of all the bylaw
amendments and suggestions that have been sent to the bylaws
committee and were told that it would take a week to compile
them. What nonsense!
dont even have the six-months financial report which
should have been given to them months ago nor is there any
sign of the Q3 financial report. Not available is IRS Form
990 which has COO Bill Murrays remuneration, legal
costs and occupancy costs among other key data. They also
dont have any details of Murrays new contract
that was given to him at the July 24 board meeting. Missing
are the minutes of that meeting.
called on the Assembly
to be presided over by its own officers.
would copy the ABA, AMA, AICPA and APA (psychologists).
All of their assemblies meet twice a year which
was another recommendation of Stevens.
further said that motions should be legal up to and including
the day of the Assembly rather than having to go through
board censorship in advance.
last year succeeded in having the 17 directors come
down from the mount and actually sit at tables for
a brief time with the lowly delegates.
Assembly, under the current and still
in effect bylaws, has all the powers, rights and privileges
of members at an annual meeting. These certainly outweigh
any powers of the board. They just need to be exercised
by delegates who shake off the strings attached to them
and put the membership first.
must not be allowed. If keypad voting is used all votes
must be roll call with the results printed out and put on
video screens within a few moments. Thats how keypad
voting is supposed to work.
main issue before the Assembly should not be draconian bylaws
that gut the Assembly, but what are members getting for
their $225 dues?
Rickey and Cherenson say PRS must
attract communicators of all stripes to expand,
the Central Michigan chapter website (cmprsa.com) proves
otherwise. Listed on the CM website are the 131 chapter
members. But if you click on name or organization,
up come 437 names of PR people. This is the promotional
list of prospects and members.
36 (8%) showed up for the Sept. 23 lunch featuring Cherenson.
131 members of the chapter represent 30% of the market.
would be a lot larger if chapter-only membership were allowed.
chapter-only and direct student memberships are so controversial
that such topics are never allowed to hit the Assembly floor.
also urged having the national conference
in New York every third year (instead of every 14 years
as at present1990 and 2004).
New York conference loses a lot less money partly because
it avoids flying 35 or so staffers to a distant city for
up to a week or so with meal and hotel expenses. Stevens
is now in favor of taking from the Assembly its power to
elect board/officers and conduct debates if floor candidates
appear (elections being made by 500 members voting in
person or by proxy, say the proposed bylaws).
backs Assembly delegates serving one year terms instead
of three; directors being able to serve four years in a
row (where previously they were limited to one, two-year
term; officer posts being limited to those who have been
on the board; a board member heading the nomcom; board having
the power to expel any member at its sole discretion;
districts losing representation on the board; the word proxy
being in the bylaws five times, a first for PRS, thus defying
Roberts Rules which at the same time are cited as
Parliamentary authority for the Assembly.
commenting on our criticism of his switch,
says he learned that if youre on a bi-partisan
you learn to work out compromises so that
there is a consensus of what needs to be done.
caved, thats what happened. He should have stuck to
his beliefs and quit the bylaws committee which is what
Cynthia Sharpe did when she found out it would have no face-to-face
contact with members (discussion would be limited to blogs,
phones and e-mails and the general membership would be excluded
from the teleconferences).
in a 2007 promotion for the Counselors Academy, said the
No. 1 question it receives each month is Where
can I find a PR firm or consultant?
the promotion: Hundreds of potential clients are looking
for you, but will they find you?
if youre pals with PRS, it can be pals with you.
only are account and job tips available from PRS, but thousands
of titles at the chapter and national levels. Some chapters
have as few as 25 to 50 members with only 5-10 in each chapter
actually active in it. They can take turns being president,
president-elect, committee heads, whatever. This helps burnish
resumes. Academics are particularly fond of titles that
show theyre leaders in the business community.