The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, October 21, 2009, Page 1
SEARCHES FOR FIRM
Airlines has begun an RFP process with the aim of hiring
an agency of record for PR.
Urbanski, manager of media relations, told ODwyers
that the airline seeks a partner to further build
the United brand. Requests have already gone out to
the agencies in the process.
Chicago-based airline, owned by UAL Corp., has worked with
several firms in the past, including Abernathy MacGregor
Group, Edelman and APCO Worldwide, but has not had an AOR.
shuffled its communications apparatus in February with the
recruitment of GMs Tony Cervone to serve as senior
VP of corporate comms.
EDELMAN LANDS BIG NHSA PACT
Edelman has won a $13.8M
contract with the National Highway Safety Administration
to handle marketing, advertising and PR for the federal
agencys safety programs and campaigns.
The independent firm works
with the NHSAs office of communications and consumer
information in support of safercar.gov,
new vehicle safety ratings and various other programs. The
year-long contract carries four option years.
Strat@comm handled a similar
contract since August 2007, but the work has changed and
the federal agencys communications plan has changed
enough that the NHSA did not consider that firm an incumbent.
Fourteen firms submitted
OTB BETS ON PR
New York City Off-Track
Betting Corp., famously knocked by ex-Mayor Rudy Giuliani
as the only bookie joint in New York that loses money,
is looking for PR counsel amid a restructuring and media
The public benefit corporation,
unloaded by Mayor Mike Bloomberg onto New York State in
June, has been ordered by Gov. David Paterson to file for
Chapter 9 bankruptcy protection in order to reorganize its
money-losing, but cash-rich operations.
OTB, facing an aging clientele
and a constricting formula for sharing its $1B annual handle,
has issued an RFP with a deadline of Oct. 26 and met with
firms in New York in a pre-proposal confab last week.
A one-year contract with
three option years is planned. Sam Amorese, chief contracting
officer for OTB ([email protected]),
is handling the RFP.
The New York Post
and N.Y. Times have hounded the gambling agency for
its fiscal woes this year with the Post editorializing:
Time to pull the plug.
SARD SAILS ON GALLEON
Sard Verbinnen & Co.
is representing Galleon Group, whose billionaire founder
Raj Rajaratnam is charged with running the biggest inside
trading scandal involving a hedge fund. He allegedly traded
on non-public information involving the stock of IBM, Google
and other top companies.
Galleon Group, according
to its statement, was shocked to learn of the
arrest of Rajaratnam. It had no knowledge of the investigation
before Rajaratnam was arrested at his swank Sutton Place
digs in Manhattan. The firm intends to cooperate with
the relevant authorities.
The statement also stresses
that Galleon Group continues to operate and is highly
George Sard leads the
charge at the hedge fund that once had $7B in assets under
management. He is assisted by MD Dan Gagnier, and Renee
QORVIS FIGHTS FED COLLEGE
Qorvis represents ProtectStudentChoice.org,
a financial services industry-backed organization that is
trying to fend off the U.S. Government takeover of the college
The House passed the Student
Aid & Fiscal Responsibility Act last month, a measure
that supporters claim will save taxpayers up to $87 billion
and direct up to $10 billion back into the Treasury to cut
entitlement spending. PSC says it will kill 35K jobs in
the loan market and trigger chaos as the feds assume loans
for 6.5M students.
President Obama said the
bill will end the billions upon billions of dollars
in unwarranted subsidies that went out to banks and financial
PSC offers an alternative,
Student Loan Community Proposal.
D'ANGELO HITS NOMCOM PROPOSAL
2007 treasurer of the PR Society, speaking for himself as
well as 2005 PRS president Judith Phair on a bylaws teleconference
on Oct. 15, attacked a proposal to have a sitting board
member chair the nominating committee.
This would lead to political
pressure on board members who might have an interest in
running for office, he said. He quoted Phair as saying that
there would be a chilling effect on board discussions
if directors interested in officer posts became afraid of
offending chairs and chairs-elect who would soon be heading
(Continued on page 7)
Edition, October 21, 2009, Page 2
BEAR EYES AFGHAN RE-VOTE
Bear Communications, which ran a media relations campaign
for the runner-up in Afghanistans flawed August election,
is hoping for a return engagement if a re-vote is on tap,
says Jonathan Sember, a BBC spokesperson.
re-vote could be as early as next month.
described Black Bear as a Native American-owned outfit that
picked up work for Abdullah Abdullah through an intermediary,
which he would not identify. He says Black Bear is staffing
up and will have a feature-rich website within 45 days.
press campaign operated from a central command center in
Goddard Claussens Washington, D.C., office, according
to Black Bears federal filing.
Bears action plan for Abdullah called for a $40K campaign
aimed at American media elites and opinion leaders.
outreach can often be a difficult and vast undertaking.
But because of Washington, D.C. beltway print newspapers,
public affairs programming, 24-hour cable news and talk
radio it is an easy and accessible audience, according
to BBCs agreement with Abdullah.
effort was heavy with five-to-10 minute satellite interviews
with Abdullah and his representatives from studios in Kabul.
picture of Abdullah was on the front page of the Oct. 16
Wall Street Journal with a story about how the odds
of his run-off against Hamid Karzai are looking up.
United Nations-based Afghan Electoral Complaints Commission
on Oct. 15 completed its audit of votes from the first round
of August election.
H&K EXEC HEADS OLYMPIC
The U.S. Olympic Committee
has tapped the VP of communications for Chicagos failed
2016 Olympic bid as its chief communications officer.
Patrick Sandusky, who
was essentially on loan to the Chicago bid from its PR firm,
Hill & Knowlton, had worked on Olympic bid teams since
2006 for both the London 2016 Games and the Windy Citys
bid, which ended this month.
At the USOC, Sandusky
will report to acting CEO Stephanie Streeter and start at
the end of the month in the lead-up to the 2010 Vancouver
Games serving as acting chief comms. officer through the
Paralympic Winter Games.
Sandusky, who earlier
worked at Kemper Lesnik, was VP of H&Ks sports
marketing unit and handled Wimbledon, the Rugby World Cup
and NASCAR events among others outside of the Olympic circle.
Meanwhile, Darryl Seibel,
who was acting comms. chief of the USOC until resigning
in May, has moved to 776 Original Marketing, a sports marketing
firm started by ex-USOC CEO Jim Scherr.
776, which shares the home city of the USOC, announced its
formation Oct. 14.
Former George W. Bush
White House press secretary Ari Fleischer, who runs a sports
PR firm, had been filling in as communications chief at
the USOC since Seibels departure.
METRODOME TAPS TUNHEIM
Sports Facilities Commission, which owns the Hubert H. Humphrey
Metrodome, has brought in Tunheim Partners after an RFP
as it mulls a remodel of the facility or the construction
of a new stadium for the NFLs Vikings.
Tunheim edged Type Communications,
Carmichael Lynch and Padilla Speer Beardsley for the communications
The Vikings, riding a
resurgence with quarterback Brett Favre, and Major League
Baseballs Twins have shared the Metrodome since the
late 1970s, but the Twins are moving to the new digs of
Target Field for the 2010 season and the Vikings lease
expires in 2011. That leaves the Vikings 10 regular
season home games a year, along with about 200 college and
amateur events per year for the aging dome.
worked for the MSFC for the past two years. It beat out
Tunheim and Padilla Speer Beardsley in a 2007 RFP.
The MSFC, comprised of
seven political appointees, operates a $13.5M budget with
about half of those revenues coming from the Vikings.
Himle Horner works for
REINGOLD, OGILVY WIN ED PR
Washington, D.C., firm
Reingold and Ogilvy PR Worldwide have been tapped for a
$615K contract for PR support of The Nations Report
Cards, the independent assessment funded by the Dept. of
Communication Works of
D.C. previously handled the contract, which covers public
outreach and communication support for the National Assessment
Governing Board, as well as the release of the report cards.
The report cards are used by lawmakers at various levels
to gauge the performance of American students.
Reingold, formerly J.R.
Reingold & Associates, won the RFP process and subcontracted
with Ogilvy to handle the PR work. The firm has worked with
the Dept. of Health and Human Services, Housing and Urban
Development and the State Dept., among other federal entity
TEXAS STATE SEEKS PR PLAN
Texas State University,
the nearly 31,000-student institution between Austin and
San Antonio at San Marcos that is the largest of the Lone
Star States university system, is seeking pitches
from PR firms to develop and implement a PR component to
its marketing plan.
An expected 18-month contract
starting in January 2010 is capped at $100K.
The alma mater of President
Lyndon Johnson and singer George Strait has issued an RFP
that runs through mid-November.
Texas State posted a record
enrollment of nearly 31,000 students for the fall 09
semester and landed at No. 2 on U.S. News & World
Reports ranking of public universities in the
west. It also has a Division I athletic program (the Bobcats)
and is the backdrop for the NBC series Friday Night
Questions on the RFP are
due by the end of the month and proposals must be in by
Download a copy of the
RFP at odwyerpr.com.
Edition, October 21, 2009, Page 3
HANGS ON TO GLOBE, EXPANDS IN S.F.
New York Times Co. has decided to hang on to the Boston
Globe as the $35M bid plus assumption of nearly $60M
was a fraction of the $1.2B price paid for the paper in
Art Sulzberger and CEO Janet Robinson wrote a memo to Globe
staffers to say their givebacks have put the paper on a
more secure financial footing.
costs have been trimmed by $20M a year, while the consolidation
of print facilities will result in another $18M in annual
Globe and Boston.com
have solidified their positions as the leading media
vehicles in the region, wrote the duo.
management undertook a long and painful process
and made the decision to keep the paper after careful
consideration and analysis.
and Robinson continue to study strategic alternatives
for the Worcester Telegram & Gazette.
New York Times launched the Bay Area report Oct.
16 to cover public affairs, culture and lifestyle in San
Francisco, Silicon Valley and the East Bay.
staffer Felicity Barringer will edit the section that will
include a political column by Daniel Weintraub, a veteran
of the Sacramento Bee, and a local column by journalist
and novelist Scott James.
Times also unveiled The Bay Area blog to stimulate
THOMSON REUTERS BUYS BREAKINGVIEWS
Thomson Reuters is buying
the business commentary website that runs in 15 leading
newspapers such as the New York Times, Le Monde,
National Post, and Daily Telegraph.
Breakingviews has 15 staffers.
They will combine with Thomson Reuters commentary
team of 20 people under the direction of Hugo Dixon, editor-in-chief
its content to 400 financial institution clients. Its website
has about 15,000 subscribers.
BLOOMBERG BUYS BUSINESS WEEK
Bloomberg has won the
bidding war for Business Week, offering $5M in cash
and assuming $10M in liabilities for the 80-year-old McGraw-Hill
The purchase puts Bloomberg
in the consumer media market as its mainstay financial terminal
business faces troubles with the scaled back Wall Street.
Peter Grauer, chairman
of Bloomberg L.P., called BW one of the business worlds
most recognized and trusted sources of news and insight.
BW lost $43M in 08.
The magazine is on track to lose more than $60M this year.
BW employs a staff of about 425. Bloomberg has more than
After the deal closes
by the end of the year, BW will be re-christened Bloomberg
will have more unique visitors than any non-portal business
and financial site, BusinessWeek publisher Keith Fox
told staff in a memo. He added that Bloomberg is expected
to build TV content around the BW brand.
S-L MAKES MORE CUTS
which took buyouts from 150 staffers in '08, has launched
another round of cutbacks.
Publisher George Arwady
penned a memo to staffers in which he wrote the revenue
situation at our newspaper has worsened this year, and we
expect a further significant revenue decline next year.
Arwady sees the need to
cut at least 50 heads. Staffers can apply to receive two
weeks pay for every year of completed service, up
to a half-year of pay.
IAB RIPS FTV BLOGGER DISCLOSURE
The Interactive Advertising
Bureau has slapped the Federal Trade Commission enforcement
guidelines requiring bloggers to disclose whether they received
payments or free services/goods from marketers they are
The rule makes a constitutionally
dubious distinction between online and offline media,
wrote IAB CEO Randy Rothenberg in an Oct. 15 open letter
to FTC chair Jon Leibowitz.
Rothenberg notes that
journalists and free-lancers from newspapers, magazines,
TV and radio stations have long gotten freebies for the
purpose of reviews. Were saying the new conversational
media should be accorded the same rights and freedoms as
The IAB chief notes that
IAB staff wrestled with whether a bloggers statement
on a personal blog would qualify as an endorsement
and thus subject to disclosure requirements. Does
the FTC really intend to probe America's opinion-mongering
apparatus this closely, asks Rothenberg.
He raps the FTCs
expedition from Oceaniathat's the place Big
Brother ruledshould be worrisome to all Americans,
and to all viewers, readers, listeners, users, and providers
of any communications medium.
The FTC rule is a grave
concern to the 400 members of the IAB because of the
implication that online social media represent a separate
class of communications channels with less Constitutional
protection than corporate-owned newspapers.
The FTC staff rebuffed
IABs earlier offer to develop practical guidelines
and self-regulatory mechanisms to protect consumers from
real harm, wrote Rothenberg. The IAB now urges the
FTC to retract the current set of guides and to commence
a fair and open process in order to develop a roadmap by
which responsible online actions can engage with consumers
and continue to provide their invaluable content and services.
Wasserstein, the financier who owned New York
Magazine, died Oct. 14. He was 61.
Wasserstein, CEO of Lazard,
bought the mag in 2004 for $55M with a last-minute bid topping
a group that included New York Daily News owner Mort
Zuckerman and filmmaker Harvey Weinstein.
Wasserstein met with NYM
editors monthly to chat about current events, politics and
news. He was more likely to ask questions than give
directions, according to an appreciation in the magazine.
news continued on next page)
Edition, October 21, 2009, Page 4
FOOD, WINE MAG LAUNCHED
group of journalists pointing to the recent demise of Gourmet
magazine and ongoing struggles for newspapers have set up
an online food and drink news site, Zester Daily.
Brown, a former Los Angeles Times writer, has recruited
ex-colleagues and other reporters and writers for the venture
"to create a national network of professional writers
who can address the intensely personal, as well as broadly
political aspects of food and wine."
writers include author Clifford Wright ("Mediterranean
Feast", Mary Engel (former L.A. Times writer), cookbook
author Martha Rose Shulman, and Phil Gallo, former Variety
editor who covers food TV and other media.
list of contributors and bios is at Zesterdaily.com.
stresses that the group is a "professional association"
supported by advertising.
Seattle Times columnist
Jonathan Martin, annoyed when an employee of Waggener Edstrom
said Martin would be inaccurate if he quoted
the employee by name, instead wrote a column calling attention
to the accusation.
The Oct. 9 column told
of Martins attempts to speak to T-Mobile CEO Robert
Dotson about employee Joe Mallahan, who is running for mayor
T-Mobile, a cell phone
company with 36,000 U.S. employees, is part of Deutsch Telekom
of Germany. Both T-Mobile and WE are based in Bellevue,
Martin wanted to interview
Dotson about the candidacy of Mallahan but an e-mail from
WE staffer Danielle said that no such interview
would be allowed.
We respect Joes
efforts to run for public office, said the e-mail,
adding that beyond that T-Mobile has no further comment.
That was o.k. with Martin
but what struck him was this order from Danielle: Please
note that if you plan to use this statement I am not a T-Mobile
spokesperson and to use my name would be inaccurate. If
you are required to include attribution please do so to
a T-Mobile Spokesperson. Thank you and have
a great weekend.
Wrote Martin: To
be clear, the statement is from a T-Mobile spokesperson,
but the spokesperson has no name, and saying that the spokesperson
does have a name would be inaccurate.
Martin said co-worker
Craig Welch recently received the same type of reply from
a Starbucks PR personan order to use only A
Starbucks spokesperson and not the PR person's name.
Martin said he sought
comments about what Mallahan did at T-Mobile from several
current and fellow employees. He got some replies but none
from those who supervised Mallahan.
VC INVESTMENT SLOWS
Venture capital investment
in U.S. companies fell six percent in the third quarter
from Q2 as $5.1 billion was injected through 616 deals,
according to research by Dow Jones VentureSource.
The third quarter was
down 38% from the same period of 2008, when VCs showered
$8.2B with 663 deals.
VCs are focusing on later
stage companies rather than start-ups as 40 percent of capital
investments were directed toward the former and only 27
percent to the latter. That split was 33-35 for the third
quarter of 2008, according to DJ.
Jessica Canning, director
of global research at DJVS, said the slow recovery that
was apparent for VC has "faltered." DJ said the
current pace will likely continue through 2010 if limited
partners like pension funds and university endowments, which
supply venture firms, continue to scale back activity.
Funding that did flow
in Q3 was led by information technology at $1.9 billion,
which surpassed Q2s leading sector, healthcare, where
$1.7 billion was invested in the third quarter.
Canning noted that Web
2.0 investments surpassed the software sector for the first
time in Q3. Software funding hit its lowest quarterly mark
since 1996 with $581M across 106 deals in Q3, according
to DJ. In contrast, information services, which includes
Web 2.0, was up 11 percent in Q3 from the previous quarter.
Healthcare is down 25
percent from last year and Canning said 2009 could be the
sectors worst VC year since 2000. Biopharma deals
actually increased to 83, compared with 73 last year, but
the value of the deals fell 32% compared with '08.
PEPSICO SORRY FOR APP
PepsiCo issued an apology
via Twitter last week after an uproar rose around its Amp
Up Before You Score iPhone application released on
Oct. 9 intended to promote a new energy drink.
The application offers
users several categories of women, from cougar
to tree-hugger, and tips on how to score
Twitter opinions on the
application ranged from support (Its not bad
taste or controversial. Get some humor), critical
(Pepsi keeps digging a sexist PR hole), and
a few suspected the controversy was intentional.
Shortly after its release
and online discussion ensued, PepsiCo posted a message on
Twitter with the tag #pepsifail: Our app tried 2 show
the humorous lengths guys go 2 pick up women. We apologize
if it's in bad taste & appreciate your feedback.
Some suspected the controversy
could have been planned. PR blogger Kevin Dugan noted that
Pepsis app was competing with 76,000 others in the
iTunes store: "AMP knew it needed to push the envelope
to stand out. Perhaps they planned for controversy to fuel
that promotion. Mission accomplished."
Married Media has launched a quarterly magazine integrated
with the "Get Married" TV show and website.
Editorial covers wedding
trends and products and targets young women. The first issue
(Oct. 1) can be downloaded free at getmarried.com.
Edition, October 21,
2009, Page 5
OF PR FIRMS
MOVES FROM LAUNCH TO CRISIS MODE
Communications switched from launch to crisis mode with
paperless postal system start-up Zumbox as the
company drew the legal fire of mailing industry heavyweight
Pitney Bowes a few weeks after its unveiling.
Bowes said on Oct. 13 that it filed a lawsuit against Zumbox
accusing its paperless mail system of infringing on PB patents.
Matthew Broder, VP of external communications, noted that
PB is traditionally known for its expertise in physical
mail but has expanded to include online communications,
spending more than $200M on R&D. PB cites two patents
in its challenge.
issued a statement via Rubenstein senior VP Jody Fisher
later on Tuesday, saying it believes it is on firm legal
ground but suggested it was caught off-guard with the suit.
CEO Donn Rappaport noted that Zumbox had no knowledge of
the lawsuit until it was filed and PB announced it in a
press release earlier in the day, and he said his company
was just now reviewing the lawsuit.
are confident that Zumbox is not in violation of, or infringing
on, Pitney Bowes patents in any way, Rappaport
handled the launch of Zumbox on Oct. 1 in New York with
the help of Mayor Michael Bloomberg, who said the city would
engage a pilot project to test the system of sending digital
mail instead of paper. That kick-off followed launches in
San Francisco and Newark, N.J., a week earlier.
market PR firm Formulatin,
New York, won the PRemio Award for Best Sports Campaign
of the Year from the Hispanic PR Association. The firm was
recognized for its work on Univisions 2008 Tecate
Premios Deportes sports awards show honoring Hispanic
atheletes. The two-month PR push garnered nearly 300 placements
and an ad value equivalent translating to a 34:1 return
on investment, Formulatin said. Tecate has been a client
since 2005. ...Crosby
Marketing, Devaney & Associates, Baltimore, and
Sandy Hillman Communications
were the top winners at PR Societys Maryland Chapter
Best in Maryland 2009 awards earlier this month.
Hillman took Best in Show honors for the 2008 World Series
of Poker and won seven awards in total. Crosby won 11 awards
while Devaney took home seven. ...Howard,
Merrell & Partners, Raleigh, N.C., has set up
an Hispanic marketing group to handle advertising, direct
mail, PR and social media for that market. President and
CEO Jim Cobb said clients have been asking for such services
for the past few years. VP Jim Stevens-Arce is director
of Hispanic marketing and oversees two staffers. ...Seven
healthcare communications firms have formed The Health
Collective Network. Cooney/Waters Group, N.Y., joins Delta
Communications, Ottawa, Red Door Communications, London,
GD Communications, France, APCO Worldwide, Belgium, Master
Media, Germany, Cosmo, Japan, and Haystac, Australia.
Communications, New York/Bryan Batt, film, theater
and TV actor who appears on the TV series Mad Men,
for PR representation. He is releasing a memoir in 2010
and owns a gift and home accessories store in New Orleans.
New York/MOUSE, youth development organization that supports
students establishing and managing technical support help
desks in their schools, for communications on a pro bono
basis. The work is the first for MS&Ls Be:CAUSE
Community Connected Award and is valued at $100,000.
PR, New York/Michael Wildes, managing partner, Wildes
& Weinberg PC Law Offices, for PR for the immigration
and nationality specialists.
PR & Marketing, New York/Asta Funding, publicly
traded consumer receivable asset management company, for
an ongoing strategic comms. program, including investor/financial
comms., executive visibility and thought leadership development.
J. Friedman PR, New York/ICRAVE, architectural and
design firm, for PR.
Communications, Portsmouth, N.H./Zero Carbon Systems,
for creation of a brand identity and development of print
and online marketing as it prepares for international expansion.
Communicators and APCO
Worldwide, Washington, D.C./Permanent Secretariat
of Nobel Peace Laureates Summit, Nov. 9-11 in Berlin, for
PR with APCOs Berlin office. Three hundred journalists
are expected to attend.
Communications, Washington, D.C./The John Theurer
Cancer Center at Hackensack University Medical Center (N.J.),
Cahill Communications, Prior Lake, Minn./BODIES...The
Exhibition, art display at the Mall of America; MagiQuest,
interactive game slated to open a location at Mall of America,
and Crave, sushi eatery, for PR for three locations, including
the Mall of America. The firm has also added Sara
Danzinger, a Weber Shandwick and Jacobson Rost Advertising
alum, as a senior media relations specialist.
Group, Dallas/Encore Enterprises, commercial real
estate firm, for a brand awareness program, including message
development, media relations, financial relations and creative
services. MWWs Chicago, New York and Los Angeles offices
Communications, San Francisco/TwitVid.com,
video application for Twitter users; PactMotion, compliance,
audit and security solutions developer, and Covia Labs,
interoperability software, for PR.
Nyman Cafarelli Marketing and PR and Relevant
Group, Los Angeles and New York/Village at the Yard,
host site for the 2010 Sundance Film Festival in January,
for PR and event support.
Edition, October 21, 2009, Page 6
EXEC SETS UP SHOP
Sklarin, who was director of production at broadcast PR
company On The Scene Productions when it collapsed earlier
this month, has set up his own Huntington, N.Y.-based shop.
told ODwyers he is partnering with former OTSP
colleagues at Sklarin Communications to provide the full
range of video PR services, including satellite and radio
media tours, b-roll and electronic press kits, and web video,
among other services.
The Scene left a lot of our clients high and dry so were
trying to fill the void for those services, he said.
15-year pro was previously at Global Communications and
Television handling clients like Microsoft, The Bill &
Melinda Gates Foundation and former President Bill Clinton.
He started out at CNBC and was director of satellite operations
at American Journal and Inside Edition.
OTSP, where he managed the production staff from New York,
he handled a range of music, entertainment and sports clients
and personalities from Joe Montana to the Jonas Brothers.
CARMA INTL ADDS SOFTWARE
International has put
together a PR software suit for writing and distributing
press releases, compiling media lists, and measuring pick-up.
The Washington, D.C.-based
company, known for its media and PR analysis services, says
the addition is geared toward making CARMA a one-stop
shop for PR pros. Included in the service is unlimited
release creation and distribution, media research, editorial
calendars and other tenets.
EVENTS: Thu., Nov.
5 (8 a.m.-noon) & Mon., Nov. 9 (2-6 p.m.) -- Communitelligence
hosts the first virtual global summit examining New
Models of Social Responsibility with participation
via any networked computer via WebEx or in-person via Cisco
TelePresence (seating limited) at one of these locations:
San Jose, Chicago, Boston, NYC, Herndon-VA, Research Triangle-NC,
Atlanta and Bangalore, India. $495 for one day, $795 for
both; no restrictions on the number who can participate
from their organizations conference room. Discounts
available for small businesses and nonprofits. Info and
sign-up is at
... Fri., Nov. 20 -- PR
Camp New York, 8 a.m.-4:30 p.m., 92 Y Tribeca, 200
Hudson St. Join a select number of PR, marketing and communications
professionals for a full day of highly interactive discussions
on social media. It will explore how to market, measure
and manage the opportunities and challenges that social
media presents. "Unconference" format avoids panels
or PowerPoint demonstrations. Top agency and brand executives
serve as moderators to help participants find solutions
to their social media questions. Cost: $199 early bird by
Oct. 30; otherwise $249. Info: http://prcampnewyork.eventbrite.com.
Clemente, senior VP and managing partner, GlobalFluency,
to Steinreich Communications, Hackensack, N.J., as VP, corporate
practice director. He was previously national director of
marketing and communications for Alexander & Alexander
Consulting Group, director of business development for Coopers
& Lybrand, and a VP at Rubenstein Associates.
Kaniewski, a former A/E for Avalanche Strategic Comms.
recently working as an adjunct professor of speech communication,
to Beckerman, Hackensack, N.J., as an A/E. Beckerman acquired
Avalanche earlier this year. The firm has also hired former
intern Jason Heller.
Garzon, senior A/E, Ruder Finn, to Widmeyer Communications,
Washington, D.C., as an account manager. Rob
Ungar, A/E, Vineberg Communications, joins as an
A/E specializing in social media, and Kevin
Donovan, a post-graduate intern at Bristol-Myers
Squibb, joins as an A/E. Widmeyer also signed Doug Elwood,
a medical doctor, as medical advisor.
Salsman, marketing senior accounts manager, The Borenstein
Group, to Focused Image, Falls Church, Va., as a senior
Friedman to managing director of Ogilvy PR Worldwides
Chicago office, starting Jan. 1, 2010. Mike Hatcliffe, who
holds the post and was group director of the Windy City
corporate practice, returns to his original role as head
of the firms U.S. corporate practice. A search is
on for a new Chicago corporate group director.
Galvin to general manager, North America, Bite Communications,
San Francisco, starting Nov. 1. Hell combine the role
with his current post as a partner at sister firm 463 Communications
and takes over for David Hargreaves, who is moving within
parent company Next Fifteen Communications Group to set
up a new digital venture. Bite has also promoted Tony
Hynes to GM/West Coast overseeing Los Angeles and
San Francisco, and Sean
Mills to GM/East Coast overseeing New York.
Kempner to senior VP, corporate communications, MDC
Partners, New York, the publicly traded marketing and comms.
network. She was VP, director of agency comms. for one of
its agencies, Crispin Porter + Bogusky, since 1996. Erin
Bradin to senior associate, Warschawski, Baltimore.
She joined the firm in 2006 and handles media relations
and account management, among other tasks.
Schoen to chair, Latin America, Weber Shandwick.
She speaks Spanish and Portuguese and will focus on Brazil,
Mexico, Columbia and Chile for the Interpublic unit. She
continues as president of the firms global healthcare
practice as well. Schoen grew up in Rio de Janeiro.
Edition, October 21, 2009, Page 7
HITS NOMCOM PROPOSAL
and Phair submitted a bylaws amendment that would install
as chair of the nomcom the past chair of PRS twice removed
(no longer on the board).
chair Dave Rickey, at about 43 minutes of the session which
is on odwyerpr.com,
said the bylaws group did a survey and found that more
and more boards are finally becoming the nominating committee.
said PRS did not want to go to that extreme.
by D'Angelo for the rationale behind having
a sitting director chair the nomcom, Rickey noted that COO
Bill Murray would also be on the nomcom as a non-voting
member to supply a birds eye view of what is
going on at the Society.
said that he appreciated the input of the COO but I
still dont understand the rationale for a director
members who listened to the call said that having a sitting
director head the nomcom contradicts the main recommendation
of the 2000 Jack Felton bylaws reform committee that said
directors were not to have any influence on election of
directors and officers.
board is not to pick its own members, Felton told
the 2000 Assembly. He was president of PRS in 1987.
PR Leaders Forever Barred
A delegate on the call
also rapped a bylaw that would restrict PRS offices to those
who have already served on the board.
The delegate said such
a provision would forever bar leaders in the industry such
as the heads of big corporate PR departments or heads of
major agencies from heading the Society.
They would have to come
in as a director, move up to secretary or some other officer
position and then run for chair-elect, a process taking
five or six years, it was pointed out.
The proposed bylaw will
completely close out that option, said the delegate,
at the 35-minute mark.
Senior members noted that
Rickey at one point said the job of the chair is so time-consuming
that it is practically full time.
The seniors said that
is because there are no more than one or two PR staffers
allowed to work at h.q. and too much of the PR work falls
Major figures from such
companies as Texaco, American Can Co., Reynolds Metals,
Pacific Gas & Electric and Prudential Insurance as well
as from big PR firms such as Carl Byoir & Assocs. and
Harshe-Rotman & Druck used to head the PR Society, they
Not much of their time
was needed, said the seniors, because the staff was mostly
Without PR pros in major
positions at h.q. the Society is now spending thousands
of hours and probably $100,000+ on legalities instead
of PR for PR, they said.
Chair Mike Cherenson,
who was not on the call, has said the bylaws re-write has
taken thousands of hours of volunteer time.
Patrick Jackson, 1980
president, established the policy of having an h.q. staff
comprised of association careerists, they noted.
Not on Call
Delegates asked about
the proposed bylaw that would allow the board to expel any
member at its own discretion.
Rickey and 2007 chair
Jeff Julin were at a loss to explain such a bylaw. Rickey
theorized that it was an attempt to make the bylaws mirror
the Code of Ethics which says a member can be expelled if
sanctioned by a government body or convicted in a court
of law of an action that is in violation of the Code.
Rickey said he would ask
PRS lawyer Ann Thomas the rationale behind the proposed
bylaw. She was not on the call.
It was announced at the
start of the call that it was being recorded and would be
made available to delegates.
are not allowed to listen to the bylaws teleconferences
either when they are live or in archives.
Names of the approximately
300 delegates were released last week but they are also
not available to regular members. Delegates can obtain them
by e-mailing to a special address at PRS.
NO DIRECTED PROXIES ON REVISION
PR Society delegates downloading
proxy forms from the PRS website last week were told that
only undirected proxies can be given for the bylaws revision
because the proposed bylaws may be specifically amended.
The proxies can be voted
on any motion that is brought to the floor including those
There is no indication
that delegates receiving or voting the proxies will be identified.
Proxies have been used since 2005 when 81 of them (one-third
of the total vote of 240) were used to defeat a motion to
PRS is keeping a tight
grip on the list of the approximately 300 delegates, asking
delegates to e-mail a staffer at h.q. for the list.
In past years, a list
of the delegates was in the Assembly packet that was distributed
more than a month in advance of the Assembly.
PRS staffer on Aug. 31
had informed members of the governance e-group that no delegate
list would be provided until the delegates sat down on Nov.
7 because the list would not be accurate until then. However,
delegate pressure led to making the list available to those
who asked for it.
Up until now, delegates
have been able to download materials related to the Nov.
7 Assembly from the PRS website.
Critical senior members
said they know of no legislature or even association assembly
that keeps its delegate list secret from the general membership.
They attacked as illogical
and unreasonable the use of undirected proxies in a matter
as complicated as a complete revision of the bylaws.
Edition, October 21, 2009,
PR Society says the main reason for its new bylaws
is to increase engagement of members in their
But discussion of the
sweeping changes is almost totally absent from the websites
of the 109 chapters. No initiative on this has come from
national and chapters are not taking up the topic on their
Among the ten biggest
chapters, only the Houston website has a suggestion of a
discussion. Chapter members are told about the MAJOR (their
caps) changes being proposed and are invited to visit nationals
website to explore them.
This submissive, non-involved
stance at the chapter level says to us that the proposed
bylaws will probably pass with flying colors at the Assembly
Nov. 7 in San Diego. PRS/New York, the biggest city-based
chapter with nearly 800 members and showing ten delegates
on its website, refuses to put the bylaws before its members
in an open meeting even though PRS chair Mike Cherenson
is based just across the river in New Jersey.
There is no mention of
the bylaws on the chapters website.
The chapters board
sees no conflict in Stevens voting on the bylaws he helped
The 11-member bylaws committee
included 10 APRs and consisted of volunteers, as bylaws
chair Dave Rickey told a teleconference Oct. 15.
was all wrong because the membership is more than 80% non-APR.
Bylaws members should have been picked to reflect this as
well as to achieve geographic, corporate/agency and other
types of balance. It should have been much bigger than 11
PRS leaders refuse
to take up the topic of why this historic Assembly
is not being audiocast on the PRS website so all members
can hear it. Audiocasting is cheap and easy.
Come to think of it, absentee delegates could also listen
in and phone those who have their proxies on the Assembly
floor and thus provide guidance.
Cherenson is also on record as saying Every member
of PRS was invited to attend the 2008 Assembly (as
told to For Immediate Release (dtechblog.com/blog/detail/apologies/).
The reason members are barred from listening to the Assembly
is that its too embarrassing.
Leaders dont want anyone to see how the group of
about 250 delegates is driven from pillar to post like a
bunch of sheep.
Last year, instead of a promised discussion of bylaw proposals,
the delegates were led through nearly two hours of vapid
talk about the relative values of accreditation, government
licensing of PR people and certification of specialties.
Another 3.5 hours consisted of leader presentations. All
attempts by delegates to raise subjects they wanted to talk
about were beaten back by chair Jeff Julin who told them
to wait for what proved to be a non-existent Town
Hall. An hour and 42 minutes was consumed for lunch
which should have been a box lunch at delegate tables.
What will happen this
year is that the 17 national directors will array
themselves on a stage looking down on the delegates, who
this year are being asked to commit hari-kari since the
Assembly will probably lose its power to elect board and
officers and suffer further packing with 25
or more national committee chairs joining it.
While four major professional groups (ABA, AMA, AICPA and
APA-psychologists) have assemblies that are
run by the delegates, the topsy-turvy PRS lets the board
run the Assembly.
Assemblies are representative bodies that are supposed
to examine the work of the board and provide further direction.
The dominance of the PRS board is illustrated by positioning
itself physically above the delegates when the opposite
should be true.
The chair, with PRSs lawyer and parliamentarian sitting
close by, runs the meeting with an iron hand.
Any delegate who turns
and dares to address the delegates themselves, will
be sharply admonished to turn around and address only the
This is ludicrous. The board is a creature of the Assembly
since the Assembly elects it and therefore the board should
report to the Assembly and not vice versa.
But delegates are wired in so many ways that they accept
this degraded status in return for national titles, new
business and job tips, loyalty to national and
the industry, the annual Leadership Rally in
June and other reasons.
The delegates who will buck national on anything are few
and far between.
If any delegate dares request what sounds like an order
to the board, PRS lawyer Ann Thomas is ready to pop up and
say that telling the board what to do is against New York
If that is so, which we doubt, PRS must move its charter
to one of the states used by the ABA, AMA, AICPA and APA
since all four groups are bossed around by their Houses
of Delegates and Councils and not their
the biggest chapter with more than 1,400 members
and 15 delegates, is probably the most loyal to national.
Its members come from Northern Virginia, Maryland and the
District of Columbia.
NCCs leadership believes strongly in APR. NCC led
the fight against Central Michigans proposal in 2006
to model PRS governance after that of the ABA and AMA. Georgia,
the second biggest chapter with more than 800 members and
listing 10 delegates on its website, also has a strong record
of loyalty to national.
Los Angeles, with 500+ members and listing seven delegates,
is the home chapter of 2007 chair Rhoda Weiss and has long
supported nationals wishes in the Assembly. Other
loyal chapters include Philadelphia, Southeastern
Wisconsin and Maryland.
There are pockets of resistance in the Northeast
district, Sunshine (Florida) and Texas.
At least NY, NCC,
Georgia and LA show their delegates on their sites.
Delegates are not listed for Chicago (nearly 500 members),
Colorado (450) and Detroit (550). Discussions of the bylaw
proposal are absent from the websites of these chapters
which have a combined total of 60 votes.
We expect the 60 delegates to join with the 46 national
leaders in the Assembly (17 directors, 19 section heads,
10 district heads) plus many other delegates who have been
heavily lobbied to push through whatever they want.