The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, October 28, 2009, Page 1
SAILS ON GALLEON
Verbinnen is representing Galleon Group, whose billionaire
founder Raj Rajaratnam is charged with running the biggest
inside trading scandal involving a hedge fund. He allegedly
traded on non-public information involving stock of IBM,
Google and other top companies.
Group, according to its statement, was shocked
to learn of the arrest of Rajaratnam. It "had no knowledge
of the investigation" before Rajaratnam was arrested
at his swank Sutton Place digs in Manhattan. The firm, which
is winding down its business, intends to "cooperate
with the relevant authorities."
Sard leads the charge for the hedge fund that once had $7B
in assets under management. He is assisted by Dan Gagnier,
managing director, and Renee Soto, principal.
QUITS RAIL PR RE-BID
Public Affairs, which lost a $9M PR pact for Californias
high-speed rail push after its political ties were questioned
and the pact was put out for bids a second time, said it
is dropping out of the re-bid process.
followed the initial RFP process to a tee but we were ultimately
sidelined because of internal politics, said Brian
Jones, managing director of the Omnicom units Sacramento
office. Because of this, along with a recent increase
in our client workload, we have decided to not invest our
time, energy or resources into a process we no longer have
confidence in, nor believe in.
Los Angeles Times dogged Mercury for being awarded
the contract pointing to its executives' ties to the administration
of Gov. Arnold Schwarzenegger.
rail authority's board, which is overseeing the re-bid,
meets on Nov. 5 to consider a new five-year pact.
RECRUITS BIRO FOR N.W.
MWW Group digital group chief Tom Biro, who was recently
with MTV, has been recruited by Allison & Partners to
open a Seattle office.
outpost is the No. 15 independent firms first foray
into the Pacific Northwest and its ninth outpost. Seattle
is the third office it has opened this year, joining Atlanta
and Columbia, S.C.
was VP of digital for MWW in three years at the firm before
moving to MTV in July 2008 as senior director of communications
for MTV Networks.
Hardie-Brown, COO of A&P, said the region is home to
"some of the world's most dynamic and innovative companies."
NET SLIDES 23%
suffered a 23 percent decline in third-quarter earnings
to $166M as revenues plunged 14 percent to $2.8B.
the nine-month period, net at the world's largest advertising/PR
combine fell 23 percent to $564M and revenues decreased
15 percent to $564M.
revenues dropped 16 percent to $1.4B in Q3, while domestic
revenues dipped 13 percent to $1.5B.
revenues from units such as Fleishman-Hillard, Porter Novelli
and Ketchum dropped 14.9 percent to $266M during the just-completed
period. That compares to an 11.6 percent dip to $1.2B for
the advertising group.
FED PR CHIEF MAKES A MOVE
Mitchell, who heads public affairs for the Federal Reserve
Bank of New York, is moving to Thomson Reuters in November
as global head of corporate affairs.
most recently executive VP of the Fed's communications group,
has been with the bank since August 2005. He'll counsel
NY Fed president William Dudley through Nov. 13.
Hawrysh, former chief client officer at Burson-Marsteller,
is currently senior VP and global head of corporate affairs
at Thomson Reuters. He has not yet been reached.
was previously in corporate and agency posts, including
senior VP at Abernathy MacGregor Group. He is a Foreign
Service Officer and was director of communications to the
U.S. Mission to the United Nations and held PR posts at
the Dept. of Treasury, National Security Council, and the
TROHAN NIX AUDIOCASTING
Society chair Mike Cherenson and parliamentarian Colette
Trohan are arguing strongly against audiotaping the Assembly
but some senior members are arguing back that audiotaping
is not only easy by essential.
told a bylaws teleconference Oct. 24 that audiotaping the
Nov. 7 Assembly in San Diego was near impossibletechnologically
said difficulties were presented by the fact that about
400 people were in the room and eight hours of audio-streaming
would be required.
senior PRS members disputed the difficulties, saying that
a live audiostream would be both tricky and
costly but audiotaping 15 or 30-minute segments
and then uploading them to the Society website would be
both easy and nearly cost-free.
(Continued on page 7)
Edition, October 28, 2009, Page 2
WHACKS PHARMA VNRs
Food and Drug Administration's Division of Drug Marketing,
Advertising and Communications has declared two video news
releases from King Pharmaceuticals for the painkiller Embeda
to be "false or misleading" for omitting risks
of the drug and presenting misleading claims.
a seven-page letter to King CEO Brian Markison dated Oct.
8, division director Thomas Abrams outlined the "serious"
VNR violations and requested a response with a plan of action
to disseminate corrective messages about the issues raised.
omission of serious and potentially fatal risks associated
with the use of Embeda, as well as the misleading presentation
of the potential for abuse, is especially egregious and
alarming in its potential impact on public health,"
announced the commercial availability of Embeda extended
release capsules on Sept. 21 with its PR firm, Spectrum.
a statement provided to O'Dwyer's via Spectrum, KP's VP
of investor relations, Jack Howarth, said: "King Pharmaceuticals,
Inc. is working with the FDA to address its concerns, and
we are working diligently to ensure that we communicate
clear and accurate information to the media and to stakeholders
when discussing our novel technologies. We are working expeditiously
to correct the issues identified."
marketing oversight division had previously met with King
via teleconference in March to express concerns about Embeda
marketing, according to Abrams.
FDA said the VNRs "misbrand" Embeda in violation
of the Federal Food, Drug and Cosmetic Act. The federal
agency warned that failure to correct the violations may
result in regulatory action, including seizure or injunction.
DEPOSITS PR AT EDELMAN
Embassy of Switzerland has hired Edelman to a four-month
$160K contract to enhance its overall image in the U.S.
U.S. and Switzerland have clashed over the European country's
long tradition of bank secrecy laws, which critics say provide
cover to American tax dodgers.
Switzerland's top bank, turned over the names of 4,450 wealthy
American clients to U.S. officials earlier this year.
is to play up Switzerland's "close economic, political
and cultural relationship with the U.S.," according
to its contract.
Segall, managing director of Edelman/Washington, heads the
account. He is joined by executive VPs Chris Hayes (international
affairs) and Rich Meyers (financial communications), senior
VP Kevin Sheridan (media relations), VP Michael Hartl (international
affairs), senior account supervisor Mory Fontanez (digital
public affairs) and account supervisor Amgad Naquib (international
has fortified its outreach, hiring Podesta Group as a subcontractor
on the business. PG, the well-connected Democratic firm,
receives a $21,200 monthly fee. PG's six-member Swiss team
is headed by Tony Podesta.
WANTS TAXPAYERS OUT OF DRIVER SEAT
Motors is using social media and other communications tools
to make its global growth story a domestic one
as the embattled automaker seeks to regain corporate footing
following a speedy Chapter 11 filing and U.S. bailout, said
Chris Preuss, VP-communications for GM Europe, Oct. 20 at
Weber Shandwick's second annual VoiceBoxx client
want to get you out of the car ownership business as fast
as we can, he joked at the Samsung Experience space
at New York Citys Time Warner Center.
relies on social media to re-connect with a lot of ticked
off people including investors, employees, vendors
and customers. The automaker had to deal with a torrent
of hate because it inflicted a lot of pain
on its constituencies.
took a public beating in the U.S. marketplace
because it let brands become commodities that competed on
price. Management was perceived as idiots.
GMs travails lost a generation buyers,
Preuss sees the opportunity to win the 18-30 year-old market
because they are an open book unlike Baby
Boomers who tracked the automaker's long fall from
told of how GM has tightly integrated its communications
functions under Weber Shandwick and sister Interpublic companies
McCann-Erickson and Doner.
execs said GM faces a long, hard road back,
but he is buoyed by market research that shows GM making
big strides in quality.
is the new communications mantra as GM goes about building
a new business rather than reconstructing what it was in
the past, according to Preuss.
wants to tell its story
Whaley, VP-corporate affairs and marketing at Siemens, told
how the German giant is in the sweet spot, involved
in hot business/environmental categories such
as high-speed rail, smart grids and sustainable energy.
up to Whaley's team to tell the Siemens story
to America. That stands in sharp contrast to the engineering
heritage of Siemens, which is to develop a product, set
a price, make a sale, satisfy a customer and then move on
to the next challenge.
Larsen, director of media relations at Unilever, uses social
media to amplify a brand in order to break through
use of social media is among ways that Unilver promotes
the value proposition of a product like Dove
soap against off-price retail brands.
Steel, senior VP-strategic marketing at Samsung, says speed
is vital in the fast-paced consumer electronics business.
uses social media to listen to customers to help determine
Leslie, chairman of Weber Shandwick, says social media allows
his firm to target thousands of people to influence millions.
Harlow of CNNMoney.com
moderated the event.
Edition, October 28, 2009, Page 3
LOSES $35M, SLATES CUTS
New York Times Co. Oct. 22 reported a $35M loss, an improvement
from the $106M year ago deficit. Revenues slide 22 percent
Robinson, CEO, sees positive benefits in the
companys effort to reposition the business for the
evolving future of the media industry.
the advertising front, the New York Times/International
Herald Tribune suffered a 30 percent decline in advertising
to $165M, while the Boston Globe/Worcester Telegram &
Gazette dropped 27 percent to $54M.
says print advertising in the fourth quarter is up modestly,
digital trends have improved significantly.
The Times is cutting 100 staffers from its 1,300-person
newsroom. It plans to achieve those cuts via buyout offers,
but will resort to layoffs if the numbers dont add
Keller, executive editor, penned a memo to staffers to say
the NYT has fought valiantly to avoid major newsrooms cuts.
The company has chosen to protect the journalism by
cutting production and other business-side costs and the
newsroom has managed its resources frugally.
REACHES OUT TO DOWNSIZED JOURNOS
Columbia Journalism Review has launched the CJR Encore
Fellows program to tap the expertise of downsized Baby Boomer
reporters who are not ready for retirement.
initial fellow quartet includes Lisa Anderson, former New
York bureau chief at Chicago Tribune; Jill Drew,
associate editor at the Washington Post; Terry McDermott,
30-year veteran of the Los Angeles Times, and Don
Terry, who was part of a New York Times Pulitzer
foursome will write for CJR for a nine-month period and
receive a stipend as they mull how to apply their journalism
expertise for the next phase of their careers. Journalism,
in turn, benefits from their long experience and reporting
program is a partnership of The Atlantic Philanthropies;
Civic Ventures, the San Francisco group that has helped
Silicon Valley veterans transition to non-profit careers
and the Poynter Institute, which will teach the fellows
new digital skills.
restructure of the media landscape combined with the advertising
recession has resulted in the loss of 16,000 print jobs
this year. CJR hopes for additional funding so it can help
other laid off journalists.
Columbia University is suspending its environmental journalism
program as newspapers drop science and green
is putting the program on hold due to the medias dire
financial straits and the drop in tuition funding opportunities
Kastens and Marguerite Holloway, directors of the program,
understand students assume a huge debt for the knowledge
and skills of the program. They are not comfortable
exhorting young people to take on the burden when their
chances of repaying it have so diminished.
RIGHTS STORIES ARE TOUGH SELL
human rights stories to American editors is sometimes a
tough sell, NBC News correspondent Ron Allen told New York
Universitys Arthur L. Carter Journalism Institute
on Oct. 20.
who has reported from Pakistan, Afghanistan, Iraq, Rwanda,
Somalia and Bosnia, has had mixed results in
getting his pieces airtime.
are somewhat human rights "fatigued" and reluctant
to run just another torture or coup story, he noted. TV
stations are under intense ratings pressures and cover news
that is going to sell or build audiences. That
means news from Washington or Michael Jackson celebrity
fare gets a thumbs-up.
benefit analysis is the reality of the TV business,
said the NBC reporter.
does his best to develop people angles to his pieces. Wars
are fought in neighborhoods not battlefields, he said.
newsman became a foreign correspondent handling human rights
issues because he wanted to cover things that matter
and to tell the story of the voiceless.
Dawoud, New York correspondent for Al Jazeera Arabic, is
puzzled by the disinterest of Americans in foreign news
since the U.S. is so heavily invested overseas on the military,
economic and political fronts.
thinks at the very least Americans should want to
know more about how things are working out.
Al Jazeera correspondent talked about difficulties of working
in the U.S. People ask him how Bin Laden is doing, whether
he received training in Afghanistan or how does it feel
to work for the decapitation channel?
the Bush Administration, Dawoud said he knew to stay
home on days the colors of the security alert were
raised. One can become a little defensive, said
World News Americas Katty Kay spoke about how emotions
can get in the way of objectivity when reporting on horrendous
talked about how a colleague rescued a child who was being
stampeded to death at refugee camp in Congo when the food
more objective reporter perhaps would have let
the child die, preferring to tell it like she saw
Sliwa Public Relations organized the panel.
Inc.s Fortune is cutting back the number of
annual issues from 25 to 18 in a move to cope with the advertising
revamped business magazine will concentrate on longer stories.
There will be new columns, including Washington Watch,
and how-to pieces aimed at busy professionals.
A cleaner look and revamped website is in the works.
ad pages are down 35 percent for the first nine months of
news continued on next page)
Edition, October 28, 2009, Page 4
ERECTS PAY WALL
will begin charging $20 a-month for access to its website
on Oct. 28. Print subscribers and customers of parent company
Cablevision will continue to have free access to the site.
estimates that 75 percent of households in its Long Island
marketing base either have home delivery of the paper or
a cable TV sub.
Krenek, Newsday, managing editor, believes people looking
for hyper-local news will pay for its pioneering
AD PAGES CONTINUE DECLINE
pages plunged 27.2 percent and revenue fell 20.3% in the
third quarter, according to the Magazine Publishers of America.
pages at the 247 titles reported by the group fell to under
120K in Q3, compared with more than 164K for the same period
the biggest hits for large titles were U.S. News &
World Report (down 85.3% in ad revenue), Architectural
Digest (-46.5%), W (-43.4) and the New York Times
which was acquired by Bloomberg last week, saw ad revnue
slip 31.5% for Q3 to $112.6M.
titles posted positive gains in ad pages for the period,
including Fine Cooking (66.2), People Style Watch
(32.2%), The Week (30.4%), Family Circle (+21.8),
OK Weekly (17.5%), and Muscle & Fitness
BLASTS L.A. SHERIFFS DEPT.
founder Harvey Levin claims the Los Angeles County sheriff's
department violated his rights when it obtained his cell
phone records in its probe into who leaked information about
Mel Gibson's 2006 drunken driving arrest.
arrest was highlighted by anti-Semitic remarks made by the
I found out what Mel Gibson did, I began calling the sheriff's
department," Levin told a Radio TV News Association
meeting Oct. 20 at a UCLA and City News Service- sponsored
media workshop. Levin claims the sheriff's department said
the arrest was made without incident. "When I started
citing line and verse, I was told that if I run the story,
my career would be ruined," said Levin.
said he found out "the deputy had been ordered to remove
the information from the report, rewrite the report, and
not include any of that." Levin claims four pages of
the report with the anti-Semitic remarks were excised.
L.A. workshop was about "Making and Breaking News,
and the state of the news business 2009," and Levin
broke news himself, catching the audience by surprise. Panelists
VP and News Director Jose Rios, KTTV-TV/KCOP-TV, and Andy
Ludlum, program director KNX/KFWB radio, promised to support
Levin's challenge to L.A. authorities.
said: "This is not about new media, old media or traditional
media. This is an attack on the media and the First Amendment,
and I think institutions like the sheriff's deptartment
sometimes do things that they probably later regret. It
is our job to call them on it when we find this behavior.
Ludlum: I agree. My question for Harvey is Do
you feel you have received adequate support from the journalism
community here in Los Angeles?
replied: I do. This is very new and we've spent the
last week looking at things we kind of took for granted,
so this really caught us off guard; we had no inkling of
this, and it has taken a week just to get our bearings.
was the motive? I dont think the motive is relevant
here. They could have whatever reason for doing this, but
it does not justify what they did. I think they are upset
that this particular document leaked, because it embarrassed
them, because they lied all day, and it was particularly
embarrassing because of that.
Frank Mottek, KNBC-TV, used the Levin story to kick off
the panel discussion. The Los Angeles Times first
broke Levin's accusations lodged against the sheriff's department.
News Digestion Systems
said veteran journalists face pressure to make reports relevant
for younger audiences that have different ways of digesting
matters, he said. The world has changed dramatically,
but media have not.
added: In five years it is pretty clear that things
are going to move online because that is what people want.
Its the gravity of things, it's the speed of things,
and it's the ability to get it when you want it, the ability
to blend media.
and TV Online won't look the same, he continued. There
will be one box that services the web, TV and it will be
called something different. It will be blended together.
TV shows will be programmed differently along with everything
said media people will ask: How do we deliver programming,
information, news in a way that honors not exploits?
NEWS COOPERATIVE SET TO ROLL
Chicago News Cooperative will launch Nov. 20 as a non-profit
news organization headed by Jim O'Shea, former managing
editor of the Chicago Tribune and editor of the Los
venture is backed by the John D. and Catherine T. MacArthur
Foundation and public TV station WTTW.
site will ask readers to pony up $1 or $2 a week for access
to stories and to various news groups. James Warren, ex-managing
editor of the Trib, will pen a column.
has inked a deal with the New York Times to provide
two pages of news twice a week for a Chicago edition.
has launched launched a monthly Brazil
edition for music fans in that country. The new edition
joins others in Russia and Turkey.
charts were created for the country. Initial circulation
Edition, October 28,
2009, Page 5
OF PR FIRMS
FIFTEEN '09 PROFIT SLIPS
Fifteen Communications Group, the parent company to firms
like Bite Communications and Text 100, posted a 3.6 percent
revenue rise to £65.4 (about $107.7M) for the 09
fiscal year compared with 08, but profit fell to £3.2M
($5.3M) from £5.5M ($9.1M) in 08.
company said profits were affected by both restructuring
and currency movements, in addition to the global economic
downturn. The year contained several key moves in expansion
and contraction for the holding company, including its push
into consumer PR with the August acquisition of M Booth
& Associates, as well as acquisitions and mergers in
Asia (Upstream Marketing & Comms.) and Europe for a
total of £4.5M in pay outs.
headcount reductions kept costs under control, including
the closing of Text 100 offices in Seattle and Dublin and
the merger of London-based Inferno into Bite.
Whitehorn, chairman of NF, said the M&A moves in 09
have placed its firms in a solid position as the global
economy rebounds and noted already our own client
base is indicating a tentative recovery in both the tech
sector and consumer spending.
Fifteen said in announcing its year-end earnings that it
would increase its 40 percent stake in U.S. policy communications
shop 463 Communications to 70%. That firm has offices in
Washington, D.C., and Palo Alto, and posted 09 fiscal
revenues of $3.79M. The increased stake will cost $2.1M,
including $1.4M in cash and the rest in NF shares, which
values the company at around $7M.
is also in the process of creating a digital agency to compete
for social media and related business.
unveiled Barnes & Noble hotly anticipated electronic
reading device, Nook, on Oct. 20 to generally positive
views from the publishing community, according to
the New York Times.
Wall Street Journal reports the event was well
attended by CEO of many of the industry's biggest publishing
houses. Those connections enabled B&N
to land a major concession from publishers: the ability
for buyers to lend their purchases to friends for as many
as 14 days, reported the WSJ.
$259 Nook can hold up to 17,500 e-books, and offers subscriptions
to more than 20 newspapers. It competes with Amazon's Kindle
and Sony's Reader devices.
Russo handles B&N at F&H. Mary Ellen Keating is
B&Ns corporate communications chief.
GRABS BOSTON BOUTIQUE
York PR and IR shop KCSA Strategic Communications has acquired
boutique Boston area firm TanenPR, adding five staffers
to its ranks.
said Julia Tanen, who founded the B2B and professional services
PR firm in 2001, will oversee its push into Boston and the
Northeast. She takes a managing director title in what is
now KCSAs Natick, Mass., office.
clients have included CarScan, Centers for Disease Control
and Zoe Foods.
PR COURSE FOR GEOEYE
Associates has won PR duties for satellite imagery company
GeoEye, following a competitive review.
VP of corporate communications for Dulles, Va.-based GeoEye,
said the company looked at eight firms in total of all sizes
in a review conducted over the summer. He said D.C.-based
Gibraltar was a good match for an approach that blends traditional
and social media.
have a good story to tell and Gibraltar can help us do it,
previously handled its PR before the company moved from
Denver to the D.C. area.
which started work on Oct. 15, is charged with handling
media relations for GeoEye's corporate communications unit
and foundation, and advising the company on PR matters.
A key goal is to expand its profile among government agencies,
lawmakers and the private sector.
company owns and operates its own satellites and caters
to the federal government and commercial clients.
CEO of Gibraltar, noted in a statement the enormous
potential for commercial satellite imagery in national
security, disaster response, oil and gas mining and online
Danielle Kazmier leads the account at Gibraltar.
+ Company, New York/Footzyrolls, foldable, compact
shoes, for media and blogger relations, product launches
and ongoing programs.
Waltham, Mass./Environmental Compliance Services, for development
of a name for its geothermal group, and Boston Biomedical
Research Institute, for web redesign and messaging.
PR, Richmond, Va./MEMI Tech, for launch and ongoing
social media PR for its health information storage card,
911 Medical ID.
Communications, Atlanta/Excel4apps; Lightwave Security;
North Highland; Oversight Sysems, and Steelbox, part of
Adtech Global Solution, all for PR, social media and online
support, and events.
Hanson & Associates, St. Paul, Minn./CDI, recertified
computers for education market, as AOR for PR, branding
Los Angeles/KPG Solutions, agribusiness solutions, for launch
of a software package to trade and consumer media, and Chocolate
Box Cafe, for launch of a Malibu store.
PR, Seattle/The Rock Wood-Fired Pizza; The Heathman
Hotel - Kirkland; Power Play, game lounge; Healeo, organic,
food-based supplement retailer; Terra Vista at Snoqualmie
Casino, and Carmelita, eatery, all for PR and integrated
Edition, October 28, 2009, Page 6
WEATHERS THIRD QUARTER
noting a significant recessionary impact in
North America, posted a slight 2.6 percent increase in revenue
for the region in the third quarter compared with 08
190M Swedish Kroner, or about $27.7M contrasting
with continued losses at its European operations during
company said North American business was hit by continued
weak demand for print monitoring services, a slide which
was partly offset by increasing revenue from social media
increased its share of clients on the CisionPoint PR software
platform from 48 to 57 percent from Q2 to Q3.
said last week that it inked an alliance with LexisNexis
to provide LN content to its clients via the CisionPoint
Q3 revenue fell more than 14 percent compared with 08
to 99M SEK, or $14.4M. U.K and German operations were a
particular drag on revenue and Cision said its sale of its
money-losing Print Monitor operation in the U.K. should
be completed in Q4.
the German operation, CEO Hans Gieskes said: This
development is not acceptable and we are therefore taking
actions to structurally improve our business there.
has shelled out more than $3M in restructuring charges for
the first nine months of the year shedding 576 staffers
via reductions and divestments. It now counts 1,875 employees.
net loss for the quarter was 309M SEK ($45M), compared with
248M SEK or $36M for the same period in 08.
POSTS Q3 LOSS
reported a five percent uptick in third quarter revenue
over 2008 to $21M, but swung to a $382K net loss for the
period after posting a $218K profit for Q3 of last year.
Rudman, chairman, president and CEO of the PR software company,
touted the solid results but admitted in a conference
call that no one really knows when PR spending
will recover and added that the company is operating in
the midst of what continues to be a challenging environment
for the public relations industry.
said the fourth quarter could be a good indicator of how
the PR industry is recovering as 2010 budgets are set.
Q3, Vocus added 240 net new subscribers, including Cornell
University and The Dannon Company, and passed the 4,000
customer mark for the first time.
Lanham, Md.-based company also beefed up its sales force
by 13 staffers to 162. Sales and marketing expenses were
$9.2M for Q3.
based in Lanham, Md., expects four quarter revenue in the
range of $21.7-$21.9M.
A second edition of In The Court of Public Opinion:
Winning Strategies for Litigation Communications by
has been published by the American Bar Association.
Livingston, senior VP-social media at CRT/tanaka, is exiting
the firm to return to his own business. The Richmond-based
agency acquired Washington-headquartered Livingston Communications
in March 2009.
author of Now is Gone: A Primer on New Media for Executives
and Entrepreneurs will leave CRT/tanaka next month,
but consult on social media.
Ramesh, director of social media, will assume command of
the practice and oversee the D.C. outpost.
Mulvihill, CRT/tanaka president, credits Livingston with
enhancing the firms social media capabilities and
helping it to become a top-quadrant player.
is at www.geofflivingston.com.
a consultant at Knightsbridge Advisers and former senior
associate at Citi Private Equity, to CCG Investor Relations,
New York, as an account manager. Vivian
Chen, VP and
global marketing coordinator at Citigroup, joins as a senior
market intelligence executive in N.Y.; Jonathan
joins as a financial writer in Los Angeles from a New York
hedge fund; Jessie
led marketing comms. programs at Mercer Consulting, signs
on as an A/E in Beijing, and Diane
CCG as an IR associate in New York from the Asian American
Business Development Center.
former senior director of corporate comms. and IR for EntreMed,
has been named executive director of the HealthWell Foundation,
Gaithersburg, Md. The organization helps people with chronic
and life-limiting illness make healthcare copayments. Sundeed
had recently been president and CEO of a Maryland hospice.
a veteran of IBM and Lenovo, to Capstrat, Raleigh, N.C.,
as analytics director to help clients establish and analyze
traditional and online metrics.
founder and executive handling marketing and investor relations
at La Jolla Pharmaceutical Company, to AccessIR/PR, San
Diego, as a senior consultant.
former director of comms. for TripAdvisor, to CBS Corp.,
London, as director of international corporate communications,
a new post. Hes charged with developing and implementing
comms. strategies for each business, in addition to serving
as global liaison for internal comms.
to VP, media relations, R&J PR, Bridgewater, N.J. Hes
been with the firm for about 10 years.
who handles Working Mother Media, Time Inc. Home Entertainment
and The Nielsen Company, to VP, The Rosen Group, New York.
She joined the firm in 2006. Also, Heather
upped to senior A/E. She works on the James Beard Foundation
and the American Wind Energy Association.
Edition, October 28, 2009, Page 7
from page 1)
seniors said not only is audiocasting easy but necessary
if PRS leaders are to live up to their repeated claims that
they want to make the Society more democratic
and more transparent.
told the a.m. teleconference Oct. 24, in response to a question
by Houston delegate Sally Evans, that the challenge
is providing a live feed, an audio feed of an eight-hour
event with 400 people and multiple microphones in a hotel.
said members are no doubt familiar with the problems of
doing events in hotels with technology, costs and
some are suggesting that Skype be used, Cherenson said that
an eight-hour conversation with 400 people is near
impossible, technologically challenging to say the least.
added that Its really not done by many organizations.
Weve researched it."
replied that sessions of Congress are telecast daily.
interjected that Congress has unlimited funding.
asked Trohan for her opinion and she said she strongly
recommends against getting involved in the Judge Ito effect
where all of a sudden instead of having your meeting and
dealing with what you have to deal with people are very
aware that there are cameras, whatever, some kind of audio
Lance Ito was accused of playing to the cameras and dragging
out the trial of O.J. Simpson].
Trohan: The real thing is you should put out a synopsis
of the actions that would not take as much time as minutes
to put together and pretty much say heres what happened.
NCC SEEKS MORE INFO ON BYLAWS
Delegate Aaron Ellis,
saying that all of the nearly 1,400 members in the area
of the National Capital Chapter need a good understanding
of what the new bylaws entail, has obtained a special teleconference
Nov. 2 with bylaws chair Dave Rickey and NCC delegates.
Ellis, director of communications
of the American Assn. of Port Authorities, Alexandria, Va.,
told the Oct. 22 p.m. bylaws teleconference that he would
like all chapter members to understand what is behind the
Reached at an AAPA conference
in Galveston, Texas, Ellis accepted free passwords to odwyerpr.com
coverage of the bylaw battle so that members would be able
to read commentary about the bylaws and listen to six bylaws
teleconferences that are on the site.
Ellis will pass the codes
to NCC administrator Sherri Core.
Whether the NCC members
will be given the codes is not yet known. Chapter president
Barbara Burfeind, communication director of Defense Visual
Information, is in Rome this week. Phone and e-mail messages
were left with her and messages also given to fellow staffers
at the DVI.
Jeff Ghannam of the Biotechnology
Institute, president-elect, said that whether the codes
would be passed on to chapter members would be taken up
at a teleconference of the chapter delegates this Friday.
PRS rank-and-file members
could sign up for a governance e-group to listen to the
teleconferences when they were live but only
delegates had access to the recordings.
Ellis said the aim is
to have the NCC delegation vote as a group on all motions.
Its expected that four or five of the delegates will
not be able to attend but will be represented by proxies,
Half Planned for Lunch
said a hard stop is set for noon by the agenda
with return to the Assembly floor set for 1:30 p.m.
Senior members blasted
this as a blatant waste of time when so many important and
complicated issues are at stake.
Plans are to limit speeches
by members to two minutes. If you cant make
your point in two minutes youre not going to make
it in five, said Trohan.
The hard stop
at 5:30 p.m. has been removed from the agenda. We
will stay as long as necessary, said Rickey.
Seniors warned that if
the agenda is adopted in the morning it will take a two-thirds
vote to amend it and replace the 1.5-hour lunch period with
box lunches at the tables of the delegates. They urged that
the agenda not be accepted.
Trohan said the Assembly
will be presented with the most important issues first.
Most of the attention, she said, has been focused on Article
V which would provide election of board and officers by
a quorum of 500 members voting in person or by proxy;
which allows the board to expel any member at the boards
sole discretion; which lets board members serve
four years in a row; which says the chair presides at meetings
of the Assembly, and which limits officer positions to those
who have already served on the board.
Also controversial is
a bylaw that would install the chair of PRS as chair of
the nominating committee.
ADAPTEC MOUNTS PROXY DEFENSE
The Abernathy MacGregor
Group and shareholder communications firm Georgeson are
mounting a PR defense for Adaptec as hedge fund Steel Street
Partners guns for data storage solutions companys
CEO Sundi Sundaresh.
Jason Booth, a VP at Steel
Partners, told ODwyers that the company is not
using any outside PR but noted he is an alum of Sitrick
of Company. The company, which controls four seats on the
Adaptec board, has hired IR and proxy solicitation firm
McKenzie Partners as it runs a vote to remove the CEO and
a director of Adaptec.
In a lengthy statement,
SP is urging shareholders to consider Sundareshs value
destruction and long history of failures elsewhere.
Adaptec, meanwhile, is
leaning on AMG and Georgeson to fend off the minority bid.
Publicly traded Adaptec posted 2009 sales of $114.8M.
Edition, October 28, 2009,
minutes of the July 24 PR Society board meeting,
finally posted Oct. 24 after a two-month delay, which is
par for PRS (which delayed the Oct. 2008 minutes for five
months) tell volumes about the conduct of the Society.
(except for politics), is the choice of Philadelphia
for the national conference in 2013 although the conference
was just there in 2007.
again is New York, where the 2004 conference drew a record
4,000. The previous New York visit was in 199014 years
and the non-New Yorkers who run PRS are at it again.
does not want New York because there is then no week or
more of expense account living by the 35 and more staffers
who attend the conference. There is no need for 35 to go.
Conferences were just as big in the 1970s when 5-6 staffers
would go and local volunteers would be used.
conference locations revealed in the minutes are Orlando
for 2011 and San Francisco for 2012.
Gets Contract; Dont Ask, Dont Tell
other shocker is the last item in the minutes given here
in its entirety: Motion: Mr. (Jim) Haynes moved and
Mr. (Phil) Tate seconded approval of Mr. (Bill) Murrays
employment contract. Motion passed.
contract? For how long? For how much?
Assembly, which elects the board and officers and therefore
sits over the board (no matter what the board may say) should
turn tail Nov. 7 and demand from Murray and
the board the details of the contract.
is he and the board who report to the Assembly and not the
opposite. Under Federal law, details of Murrays contract
are supposed to be available to members.
skimpy two-page report, two months after the fact, is in
sharp contrast to the extensive report that was posted on
Aug. 6, 2004 about the board meeting two weeks previously.
reports were much more extensive and much more timely posted
in previous years.
Must Not Be Accepted
even before Murray is grilled, the Assembly must not accept
the agenda that the board has prepared.
calls for an hour and a half lunch break which would be
a colossal waste of time considering that the Assembly must
consider and vote on 15 articles of a new code. Box lunches
are the answer.
board and staff are expert at wasting time. That has been
done throughout the year with the bylaws revision with delegates
now under incredible pressure to make far-reaching decisions
(and under battle conditions) in a short period
websites urge that revisions of bylaws be done in a series
of meetings and definitely not at a regular meeting which
usually has other business to consider. PRS leaders ignore
hard ending of 5:30 p.m. has now been removed
from the agenda meaning the Assembly could go on and on.
it could go on and on until most of those left are those
who will approve the bylaws which spell hari-kari for the
Packed Like Can of Sardines
passed, the Assembly will no longer be itself but a mere
extension of managementpacked with 17 national directors,
19 section heads, 10 district heads, more than 25 national
committee heads (although more could be named), and an unlimited
number of new delegates since the board could establish
additional criteria for delegates.
perhaps madly, the board wants the new Leadership
Assembly to become a group of advocates who pursue
industry issues while at the same time reducing Assembly
terms to one year from three and continuing the bylaw that
calls for one Assembly meeting a year.
could a group that turns over 100% each year and only meets
once a year decide anything?!
worried that the draconian bylaws will pass because only
three of the ten districts are opposing managementNortheast,
Mid-Atlantic and North Pacific.
is New York in this battle? Nowhere. Former chief critic
of PRS Art Stevens, who had urged that the conference be
in New York every third year, was on the bylaws committee
and fully supports its recommendations. The New York board
unanimously supports Stevens in his vow to vote on the bylaws
he helped propose.
bylaws committee was fatally compromised because 10 of the
11 members were APR and only 20% of members are.
of the Tri-State district is Doug Fenichel of PRS/New Jersey,
an ardent supporter of APR who conducted the first ever
teleconference of APRs in September 2008. We feel he will
be supportive of nationals goals. (Click
Appelbaum, PR professor at CCNY who reluctantly joined the
board last year (after two nomcom deadlines had passed)
is not to be found. A message on her phone says she is on
sabbatical until December.
Told About Audiocasting
The PR Society, abandoning
all pretense at following facts or logic, says audiocasting
the Assembly is near impossible but proxies
are o.k. even though delegates pressing a bunch of keypads
may look like they are playing bingo. Big chapters
are playing dead on bylaws revision.
The PR Society sideshow
of illogic and inconsistency rolls on towards its appointment
in San Diego Nov. 7.
Last week saw chair Mike
Cherenson kiting a blatant inaccuracy, that audiotaping
of the Assembly is near impossible--technologically
Then how can PRS tell
callers that parts of the speeches of the three keynoters
will be audiocast on the PRS website the same day the speeches
Audiocasting live on a
website is tricky, technicians tell us, but not taping
a half hour or hour of a proceeding and then uploading the
file a little later to a website.
This website has carried
the audiotapes of six PRS hour-long teleconferences on the
bylaws with no problem at all.
Blowing any claims to
objectivity, parliamentarian Colette Trohan last week ardently
supported Cherenson in arguing against live
or near live reporting on what leaders have
called the most important Assembly in PRSs history.
Shes afraid of the Judge Ito effect, referring
to the judge in the O.J. Simpson trial who dragged it on
for nearly a year and was accused of playing to the cameras.