The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, November 11, 2009, Page 1
REGION WANTS PR PITCHES
Floridas Gulf Coast region known as Beaches of South
Walton has released an RFP through Dec. 1 to review its
PR account to position the 15-community area as a tourist
destination ahead of the May opening of an international
Walton County Tourist Development Council wants to hear
from independent PR firms with dedicated tourism practices
recognized by an independent source ODwyers
is listed as such a source in the RFP. Agencies that are
part of conglomerates, like Interpublic or Publicis, are
excluded from pitching.
Louthain, director of PR for Beaches of South Walton, said
Edelman is the incumbent.
Northwest Florida-Panama City International Airport is slated
to open in May 2010 and the Council wants to leverage the
event for national media attention complementary to its
existing advertising efforts. Southwest Airlines has signed
on to serve the new airport.
addition to its top 30 travel markets, key emerging markets
are Baltimore/D.C. and Chicago and the council sees the
shoulder season of September through November
as a key focus for PR. Target market is households with
more than $144K in income aged 35-64, as well as niche audiences
like culinary travel, business, weddings, eco-tourism and
nine-month contract starting in January is planned with
options that could stretch to three years.
the RFP at odwyerpr.com.
HIRES ACC'S DURBIN
Durbin is joining the American Petroleum Institute next
month as executive VP/government affairs. The former Democratic
staffer is making the move as the Senate takes up debate
on the energy/global warming bill. He replaces John Ford,
a ten-year vet of API.
was at the American Chemistry Council, where he coordinated
lobbying, coalition-building, advocacy and political programs.
Earlier, he served as aide to Sen. Alan Dixon (Ill.) and
Rick Boucher (Va.), a member of the House Energy and Commerce
Gerard, CEO of API, expects Durbin to bring fresh
perspectives to the API. He says API is a nimble
and dynamic organization focused on communications
issues that affect U.S. energy, economic and environmental
API has harsh words for the Kerry/Boxer and Waxman/Markey
energy legislation, which if believes could destroy
millions of American jobs and drive up fuel prices, punishing
everyone who drives, flies or takes a bus or train.
LOSES EMPLOYEE LAWSUIT
jury has ordered Dix & Eaton to pay $1M to Antonia Susel,
a 27-year veteran of the firm, who filed an age discrimination
suit against the Cleveland-based firm.
59-year-old Susel claims she was fired by D&E after
she complained that her boss wanted to replace her with
a man half her age, according to a report in Clevelands
Plain Dealer. Her attorney says Susel felt she was
set up for a wrongful discharge because of her age.
Susel was let go in 2007.
strongly disagrees with the verdict, which is wholly
inconsistent with what we know to be true, according
to its statement. The firm is evaluating legal options and
will soon decide a course of action.
lodged five complaints against D&E, including age/gender
discrimination and wrongful discharge. The jury only granted
the retaliation claim.
was senior VP-client accounting. She reportedly was replaced
by a 32-year-old protégé of Tom Doak, chief
NAMES COMMS. CHIEF
James, Citibanks senior VP for global communications,
is stepping down for the top communications post at The
Bill & Melinda Gates Foundation in Seattle. She moved
to Citibank in 2008 from the Standard Chartered Bank in
takes up the chief communications officer role at the charitable
entity of Microsofts founder and his wife in January
2010. Shell counsel both Gateses and the executive
team at the foundation, which is honed in on education in
the U.S. and fighting disease and poverty in developing
took the Citigroup job when it consolidated its global marketing
communications function as the financial crisis gained steam
EXPERTS ARE WANTEDIWATA
The rulers in communications
are soon going to be expertsnot simply people
who blog or tweet, but who actually know what they're talking
about, IBM senior VP Jon Iwata told the Institute
for PR Nov. 4 at the Yale Club.
Iwata, who heads
IBM marketing, communications and citizenship organizations,
addressed a room packed with 280 PR executives who also
saw GolinHarris founder Al Golin accept the Alexander Hamilton
Medal for lifetime achievement in PR.
Golin, who was in
Chicago, accepted the award via a TV hookup.
(Continued on page 7)
Edition, November 11, 2009, Page 2
ACQUIRES CONSUMER UNIT
Communications has acquired New York-based entertainment
and consumer PR shop The Dowd Agency, which will serve as
the consumer division for the tech and financial firm set
up by Don Middleberg in 2006.
is CEO of the combined entity and Dowd CEO Jim Dowd takes
a managing director slot, as well as principal of the parent
told ODwyers that he met Dowd about two years
ago, before the economic downturn, when Dowd approached
him about a possible combination. Its not an
economic story of consolidation, but its a story of
two guys who continued to get to know one another and after
a while it made sense to get together, he said.
a perfect fit alongside our tech practice, corporate/financial
practice and our work in marketing and media, he said.
Jims broadcast and media relations background
said his firm is down between five and 10 percent for the
year, which he noted is the new up 20. He said
Dowd is up about 20 percent for 2009.
details of the deal were not released, but Middleberg posted
2008 revenue of $2.7M with 12 staffers and the firm said
post-Dowd merger it will surpass $4M with nearly 25 employees.
called Middleberg a legend in the industry and
said the combined firm will be formidable for clients in
the consumer, social media and business sectors.
sold his former 150-staffer firm to Havas in 2000. He set
up MC when his non-compete agreements lapsed a few years
HAAKE PUSHES FOR
CHANGE IN IRAN
and Associates, the Washington D.C.-based government relations
and lobbying firm, has signed on to represent Action for
Democracy in Iran.
group founded by Hassan Massali, a veteran political activist
and frequent commentator on Voice of America, advocates
for democracy in Iran.
is headed by retired Major General Timothy Haake, who stepped
down from his Army Reserve command in 2006 after 35 years
of service. He served as deputy commander, mobilization
and reserve affairs, for U.S. Special Operations Command
at MacDill Air Force Base in Florida, and director of legislative
affairs at Special Ops Command in D.C.
CARILLI DIES AT 58
Webb Carilli, a senior VP for Ogilvy PR Worldwide and veteran
PR pro for Weight Watchers and the Lipton Tea company, died
on Oct. 30 from lung surgery complications. She was 58.
passed away at the Hospital of the University of Pennsylvania,
according to the Philadelphia Inquirer.
spent 14 years at Weight Watchers International rising to
general manager of public affairs through 2004. She joined
WW from the Thomas J. Lipton Co. and earlier was a healthcare
VP at Ketchum.
had been a healthcare SVP at Ogilvy in New York for the
past five years. She is survived by her husband, Edward,
and two sons.
SEEKS PITCHES AMID REVAMP
Reno-Sparks Convention and Visitors Authority is reviewing
its PR account amid an overall marketing revamp with an
RFP process through mid-November.
region, which includes Lake Tahoe and the city of Reno at
the eastern edge of the Sierra Nevada Mountains, gets more
than five million visitors per year and had been working
to play up its outdoor recreation options over gambling
attractions in luring both business and leisure travelers.
PR + Marketing won the last review for the $90K-a-year account
in 2007, an award which included options that couldve
extended to 2011.
the Authority dropped its Americas Adventure
Place theme developed in 2002 and adopted a new marketing
strategy in October that calls for national goals, social
media and strategic publicity stunts.
offbeat aspects of the area are a focus of the new
plan, including regional traits like proudly unapologetic,
confident, big sense of humor and embraces the
quirky and fun, according to the RFP.
firm selected will have a strong grasp of new measurement
techniques evolving with the changing nature of public relations,
reads the RFP, which was released Oct. 29.
first timers and needs reintroduction
are key demographics that the Authority wants to target
year-and-a-half-long contract is expected with three options.
are due by Nov. 19. The RFP is linked at odwyerpr.com.
Julie Williams ([email protected])
is handling the search.
SV BUILD BLACK & DECKER MERGER
and Decker and Stanley Works have ironed out a $4.8B merger
of their iconic brands in a deal promoted by Kekst &
Co. and Sard Verbinnen & Co.
deal marries B&Ds power tool line-up with SWs
hand tool offerings to create an $8.4B global giant.
New York Times reported the courtship has been an
on and off affair for the last 28 years under various management
regimes that just couldnt make it down the aisle.
Works shareholders will own 50.5 percent of the surviving
Stanley Black and Decker and lock up nine of its 15 board
CEO John Lundgen will head the combined company, while B&Ds
chief Nolan Archibald takes the executive chairman slot.
New Britain (Conn.) headquarters will become the corporate
office of the merged companies, while B&Ds Towson
(Maryland) will remain power tool h.q. for now.
housing slump has hurt both companies. B&Ds third-quarter
net was off 35 percent to $55M on a 23 percent sales dip
had a 63 percent drop in net to $60M on a 16 percent decrease
in sales to $935M. The partners expect to cut costs by at
least $350M following the merger.
reps SW, while Kekst handles B&D.
Edition, November 11, 2009, Page 3
DIGEST AXES PASTOR WARREN
Readers Digest Association, which declared bankruptcy
in August, is ending ties with Rev. Rick Warren.
a year ago, the relationship was built upon the evangelical
leaders Purpose Driven Life books. It
included a quarterly magazine edited by Warren, DVDs and
deal also featured a social media component in which a $29
annual membership provided access to local chapters various
says his biggest lesson learned was that people preferred
to read his content online rather than in a magazine.
PLAGEMANN TO CONDE NAST
Plagemann, publisher of Hearsts Marie Claire
for the past six years, is moving to Conde Nast for a VP
and publisher of Vogue post. She will report to Tom
Florio, senior VP/publishing director for Vogue, Bon
Appetit and Conde Nast Traveler.
to Marie Claire, Plagemann was VP & publisher of Lifetime,
the joint venture of Hearst and Disney that was shut down.
She was publisher of Cosmopolitan from 1999-02. Plagemann
joined Hearst in 95 as advertising manager for Esquire.
new appointment is effective Jan. 4.
EXPANDS IN MIDEAST
Warners CNN has unveiled a news/production facility
in Abu Dhabi. The facility will host CNN's first daily live
show from the Middle East.
Maddox, managing director and executive VP of CNN International,
said the facility will position CNN to get to the
heart of the rich and diverse stories across the political,
business, social and cultural spectrums.
already has more than 25 staffers in the region, reporting
from Kabul, Baghdad, Jerusalem, Islamabad, Beirut, Dubai
TARGETS BIG APPLE
Wall Street Journal slates a New York edition to
report news, sports, politics and culture.
section will debut next year with at least a dozen new reporters
and staffers shifted from the WSJ. The paper is targeted
at the New York Times, which has more than 60 reporters.
Seely, former deputy managing editor of the defunct New
York Sun, will oversee WSJ/NYC. The Sun set in September
2008. News Corp CEO Rupert Murdoch, who acquired WSJ parent
Dow Jones & Co. in September 2007, was a big fan of
Ellen Asmodeo-Giglio, former Travel + Leisure publisher
hired by Dow Jones to run the business operations of WSJ,
its high-end glossy magazine is now a former employee following
Rooney, DJ&C chief revenue officer, broke the news to
staffers via a memo in which he touted Asmodeos tireless
work to launch the magazine in September 2008.
credited Asmodeo for landing 60 new accounts to the franchise.
COLUMNIST BAILS AMID PAY PLAY
columnist Saul Friedman resigned from the Cablevision-owned
paper at the end of October over the papers decision
to charge readers for access to its website.
who lives in the D.C. area and said he doesnt subscribe
to Cablevision or Newsday, penned the Gray Matters
column for the paper since 1996.
octogenarian writer told the New York Times that
his column was popular around the country and he believes
that a pay wall on the website would make it impossible
for people outside Long Island to read it.
PROBES IRAN FOR OUSTED SHEIKH
Simpson, a former reporter for the Wall Street Journal,
is doing investigative work for ousted Sheik Khalid bin
Saqr al-Qasimi of Ras al Khaimah, which is part of the United
SNS Global, a firm set up earlier this year with fellow
WSJer Sue Schmidt, is a subcontractor to California Strategies.
Simpson is investigating Irans nuclear program and
possible terror ties to RAK.
Hill reports that Simpson produced a 36-page report
about suspected links between the RAK and Iran, arms dealers
and terror groups. [The Israeli navy on Nov. 3 seized a
cargo ship with nearly 600 tons of weapons bound from Iran
Simpson report maintains illicit Iranian activity threatens
U.S. national security and political goals in the Middle
East. Al-Qasimi handed the report to Congressmen during
his September visit to Capitol Hill. SNS received a $40K
fee for the work.
California Strategies, the Sheikh also has a $230K seven-month
contract with International Government Relations, part of
Mercury Public Affairs.
GIVES UP REINS AT NON
Swift, editor of the Newsletter on Newsletters for
27 years, is giving up that title.
continue as a contributing editor of the newsletter trade
was previously managing editor of Newsletter Design
and Public Relations Quarterly. He also was publisher
of NoN for two years.
replacement has not yet been named by NoN publisher Joel
said hes available for freelance work ([email protected]).
TIMES MAKES CHANGES
Washington Times has parted ways with three top executives,
including Thomas McDevitt (president and publisher), Keith
Cooperrider (CFO), and Dong Moon Joo (chair).
Jonathan Slevin has been named acting president and publisher.
assessment team looks forward to emerging with a market-based
plan that supports the sustainability of [the paper] and
advances the Times role as an important source of
news and opinion for readers who value a diversity of information
and analysis,said Slevin.
news continued on next page)
Edition, November 11, 2009, Page 4
PAPERS AVOID AP COPY
pros could see an opening as Tribune newspapers this week
try to wean themselves off of Associated Press content as
much as possible in a test of reliance on the news collective
and a bid to run more homemade content.
with reductions in the space allocated for news in print,
papers are weighing whether theres the same need for
Associated Press content as in the past, wrote Chicago
Tribune columnist Phil Rosenthal on his blog.
Chicago especially, the Trib likely sees a need to run more
Windy City-centric reporting as its facing a challenge
from a new local edition of the New York Times fueled
by content from a news collective headed by an ex-Trib editor.
papers, including the Los Angeles Times, last October
gave the AP the required two-year warning that they may
drop the service. The papers will draw on other services
like Reuters and the New York Times, in addition to using
the AP for data like sports statistics during the week-long
experiment starting Nov. 8.
decreased reliance on wire content could ostensibly mean
more content produced by local reporters, who would need
more story ideas from PR pros.
ARCHBISHOP RAPS NYT AS ANTI-CATHOLIC
York Archbishop Timothy Dolan charged the New York Times
of being anti-Catholic and giving him the cold shoulder.
paper has refused to publish a Dolan op-ed in which he wrote,
It is not hyperbole to call prejudice against the
Catholic Church a national pastime. The piece quotes
historian Arthur Schlesinger referring to anti-Catholicism
as the deepest bias in the history of the American
people. Dolan published a shorter version of the op-ed
on his The Gospel in the Digital Age site.
NYT obudsman, Clark Hoyt, profiled the conflict on Nov.
cites three recent articles and a Maureen Dowd op-ed piece
as evidence of this unfairness against the Catholic
Church. One is an Oct. 14 story about sex abuse in
Brooklyns Orthodox Jewish community, which involved
40 cases. The Times, to Dolan, did not register the same
outrage over that abuse that it did with the same
kind of abuse by a tiny minority of priests. The Gray
Lady was hit for selective outrage.
Archbishop is puzzled why the NYT wasted Oct. 16 front-page
over-the-fold coverage during a time of new news like healthcare
reform and Afghanistan for the sad episode of a Franciscan
priest who fathered a child in a consensual affair
that happened 25 years ago. On Oct. 21, Dolan didnt
like the spin on the story about Pope Benedict welcoming
Anglicans to the fold. In Dolans mind, the Times had
the Holy See luring and bidding for the Anglicans to prop
up the Church.
Oct. 25 item about the Church treating nuns and women as
second class citizens drew special outrage from
Dolan, who ripped into her intemperate and scurrilous
piece. It is a diatribe that rightly never would
have passed muster with the editors had it so criticized
an Islamic, Jewish, or African-American religious issue.
The Dowd piece dealt with the Church treating nuns as second
class citizens and Benedicts 2004 document urging
women to resist adversarial relationships with men.
according to Dolan, digs deep into the nativist handbook
to use every anti-Catholic caricature possible, from the
Inquisition to the Holocaust, condoms, obsession with sex,
pedophile priests and oppression of women, all the while
slashing Pope Benedict XVI for his shoes, his forced conscriptionalong
with every other teenage boyinto the German army,
his outreach to former Catholics and his recent welcome
VET SETS UP L.A. SHOP
Forester, senior VP for Clear Channel Communications
talent-rich radio unit, Premiere Radio Networks, has left
to set up her own shop in Los Angeles.
was with Premiere for 11 years, speaking for the unit that
broadcasts personalities like Rush Limbaugh, Casey Kasem,
and Ryan Seacrest.
new firm, Forester PR, is affiliated with Sitrick &
Co., which worked with Premier during the probe that led
to Rush Limbaughs 06 arrest for doctor
clients include radio hosts Elvis Duran, Phil Hendrie and
talent management company Gabe Hobbs Media. Forester previously
worked for Hill & Knowlton on the West Coast.
Nelson, PR manager for Premiere, said Foresters position
has not been filled since her departure, and noted that
her responsibilities were absorbed by the marketing department.
TAPPED IN CHIP MAKER CRISIS
Group and Harbour Group are working different angles in
an offshoot of the Galleon Group insider trading scandal.
has been hired by Hector Ruiz, the former Advanced Micro
Devices CEO who last week took a leave of absence with plans
to step down in January as chairman of a chip maker, GlobalFoundries,
spun off from AMD earlier in 2009.
Wall Street Journal last week named Ruiz as a source
of confidential information on AMD in the Galleon Group
insider trading case. Ruiz has not been charged in the case,
Fielding, a partner at Finsbury who joined the firm in June
from Kekst, confirmed to ODwyers that his firm
is representing Ruiz. Washington, D.C.-based The Harbour
Group, meanwhile, announced on Nov. 2 that Ruiz is taking
a leave of absence from GF and had submitted his resignation
effective Jan. 4, 2010.
Mintz, managing director of The Harbour Group, told ODwyers
that Harbour represents ATIC, the Abu Dhabi investment group
that co-owns GF and has two members on its board.
Group portfolio manager Raj Rajaratnam is accused of leading
an insider trading ring that made millions in profits at
the $7 billion hedge fund. Sard Verbinnen & Co. is working
11, 2009, Page 5
OF PR FIRMS
BEATS PN FOR RAIL PACT
California High-Speed Rail Authority awarded its $9M PR
account to Ogilvy PR Worldwide after the boards Nov.
beat finalist Porter Novelli for the contract, which was
put out for bids a second time after a summer RFP was tentatively
awarded to Mercury Public Affairs. That firms ties
to the board overseeing the process and the Schwarzenegger
administration were questioned in news reports and the contract
was re-bid in September.
Howard Communications, Hershey/Cause, Fleishman-Hillard
and MWW Group all pitched the second RFP. Ogilvy and PN
were the only firms to score above 85 percent in the process
to move to an interview round.
decision to tap Ogilvy by the five-person selection team
was unanimous. Current Rail Authority firm Deutschman Communications
Group was included as a subcontractor with Ogilvy.
contract beginning on Nov. 16 is capped at $1.5M a year
through June 2014 and is to be negotiated annually.
moving forward with Ogilvy, the board cited two instances
in which its communications for the states ambitious
plan to build a high-speed rail system have been inadequate.
included a court ruling which resulted in a round
of negative and inaccurate news stories, as well as
the formation of a citizens group in northern California
to answer rail-related questions.
LAYNES FRED MARX DIES AT 67
Marx, co-founder of Michigan's Marx Layne & Co., died
of heart failure on Nov. 1. He was 67.
worked at department store chains Macy's, Jacobson's and
Dayton Hudson before launching Marx Layne & Co. in 1987
with Mike Layne.
was a wonderful friend and business partner,
according to a statement from Layne, who called Marx's passing
a deep and sad loss.
knew Fred Marx and Fred knew everybody. He loved work. His
clients and employees were like family to him. He was creative
and brilliant and will be missed greatly, said Layne.
served on the board of directors of Detroit Historical Society,
Detroit Regional Chamber and Wayne State University's Eugene
Applebaum College of Pharmacy.
New York, has a new marketing collateral service for prime
brokerage and financial technology companies. The service
includes brochures, pitchbooks, white papers and web design
via the firms financial services group. ...Fleishman-Hillard
has inked a marketing and product development deal with
business analytics and research company evolve24 to develop
traditional and social media services. The deal includes
providing F-H clients with The Mirror web-based analytics
PR has acquired
16-year-old Antwerp, Belgium-based Leads United and said
the firm will continue to operate under that name.
Mitsakos PR, New York/Hotel di Palais in Biarritz
(France), for media relations. The hotel was built by Napoleon
III in 1855 and is owned by the city of Biarritz.
New York/P.J. Clarkes, New York restaurant with three
locations, as AOR, including media relations, digital services
and integrated marketing.
PR, New York/MyJewelryBox.com,
for publicity and branding of the online boutique.
Communications, New York/Parsons Dance, dance company,
to promote Remember Me, touring from Oct. 29,
2009 to March 28, 2010.
Partners, New York/Competitive Technologies, to roll
out and promote its Calmare Therapy Treatment, a pain management
device approved by the FDA.
SMR, New York/LocateTV, web-based programming guide
for TV, online and DVD viewing information, as AOR for media
relations. The service is available for the U.S., U.K. and
PR, Washington, D.C./Wiresoft, network security products,
for media and analyst relations, as well as social media
Government Affairs, Washington, D.C./Global Action
for Children, for pro bono govt rels.
Cary, N.C./SalesForce4Hire, sales services for the healthcare,
life sciences and medical device sectors, as AOR for PR,
media relations and marketing.
PR, Atlanta/Del MarDataTrac, loan automation services,
for PR, comms. and web visibility.
Media Relations, Fort Walton Beach, Fla./V.A.N.T.,
Gospel hip-hop artist, and LSR Ministries of New Orleans,
Goodman, Fort Lauderdale, Fla./The Mills, shopping
platform by Simon Property Group with 16 locations
across the country, for PR.
Investor Relations Company, Chicago/MidWestOne Financial
Group, Iowa City-based financial holding company for MidWestOne
Bank (community bank with $1.57B in assets) that was the
product of a 2008 merger, for a full investor relations
Communications, Chicago/Delivra, email marketing
software, for B2B PR.
Colorado Springs, Colo./Magnum DOr Resources, rubber
solutions company, for PR, including media relations, trade
show support, writing and brand positioning.
PR, Phoenix, Ariz./Sigma Life Science, as AOR for
PR. SLS is part of Sigma-Aldrich Corp.
& Partners, San Francisco/Fly.com,
airfare search engine, and Goby, things to do
search engine, both for PR. Fly.com
is part of Travelzoo.
Phelan, Scotts Valley, Calif./Zerofootprint, developer
of tools to track environmental footprint of individuals
and organizations, as AOR for PR.
Edition, November 11, 2009, Page 6
MEDIA PLUCKS FROM RIVALS
company Critical Media has recruited two top executives
of its rivals dna13 and BurrellesLuce for key posts overseeing
sales and partnerships.
Shannon, a 17-year executive of BurrellesLuce who headed
sales, services, marketing and product development, has
left BL for the VP/sales and marketing post for the company
behind the Critical Mention platform. He's charged with
expanding CM's client base overseeing its sales and marketing
has also brought in Andrew Koeck, president and VP of partnerships
at dna13, as director of strategic partnerships for the
CM division to develop third-party channels.
SOFTWARE ORGANIZES MENTIONS
Damico, CEO of WebNotes, believes he has simplified the
process of organizing mentions found on the web and presenting
that info to clients.
product, WebNotes PR, lets users highlight website text
and drop it into a folder using a toolbar that installs
into any browser. From there, the WebNotes software lets
users arrange clips, notate them and complete a client-ready
PR firms are doing their daily scans of the web, a lot of
time is wasted cutting and pasting text into Microsoft Word
and then trying to get that info into an easy-to-read format,
Damico said. WebNotes lets you do everything right
from your browser.
can choose from pre-set report templates (HTML or PDF) or
have one custom designed. Accumulated search and report
data are stored by WebNotes and can be accessed from online.
Monitoring is also part of WebNotes as well, giving users
the option to set up keywords and specific folders for RSS
and his staff of four are recent graduates of MIT. A free
two-week trial of WebNotes is available and introductory
pricing starts at $35 per user per month, or $300 per user
per year. Trial: webnotes.net/pr.
of media tours at News Broadcast Network, has moved to D
S Simon Productions
in New York as VP of media tour services.
oversees satellite, Internet and radio media tours, as well
as ground media tour services.
and CEO said Brusca can handle client demands across several
software company dna13
has published a free white paper on developing a social
media monitoring program. The paper outlines six steps toward
implementing a listening and engagement plan.
the online distribution unit of Vocus, has developed a tool
to simplify the creation and distribution of multimedia
news releases by utilizing a WYSIWYG interface, which allows
users to add content like audio and video while visualizing
the resulting release without incorporating programming
is running the new tool alongside its existing, text-based
interface until feedback from users shows they are comfortable
with the switch.
Schear, a healthcare PR pro and former journalist,
to Planned Parenthood Federation of America as VP of communications
in New York. Schear was communications and policy executive
at Atlantic, managing a $25M grant backing health care reform
in the U.S. The VP post had been vacant for several months
at PP and Fenton Communications was enlisted to help with
the search. Its not clear who held the position most
recently as PP didnt return an inquiry. Elizabeth
Toledo held the VP role for five years through 2007. Schear
previously was director of communications for the Markle
Foundation and started out as a healthcare reporter for
PBS NewsHour and NBC News.
Goldstein, a veteran of MS&L Worldwide, Edelman
and Rubenstein Associates, to The Halo Group, New York,
as director of PR.
Velasquez, a PR and social media consultant and former
account director at Kwittken & Co., to Atomic PR, New
York, as an account director. She was previously with Red
Consultancy and Text 100.
Kodama, editor of BWB Magazine and Pacific
Coast Sportfishing, to Cook & Schmid, San Diego,
as an account manager. He was also editor of content for
the Service Support Professionals Association and senior
editor of Managing Automation, among others.
Torello, executive director of marketing communications
at Ithaca College, to Pace University, New York, as VP for
university relations. He was director of marketing at Rensselaer
Polytechnic Institute prior to Ithaca.
Davis to VP of global public affairs, The Dow Chemical
Company, Midland, Mich. He joined Dow in 1987.
Drummond, VP of human resources for the National
Basketball Association, to chief people and communications
officer, Novelis, Atlanta. He heads HR and corporate comms.
for the aluminum products maker.
Holbrook to partner programs manager on the North
Carolina Division of Tourism, Film and Sports Development
account at LKM, Charlotte, N.C.
M. Reed, 82, a leading international PR executive
for many years and compiler of Reeds Worldwide
Directory of PR Organizations, died in his home in Washington,
D.C., on Oct. 24. He started Consultants in PR in 1970 after
beginning his career as a copy-boy for the Washington
Times-Herald. He later became VP-PR for Control Data
Corp., director of overseas PR for Deere & Co., and
manager of international PR for Olin Mathieson Chemical
Corp. He worked with the U.S. Information Agency in Seoul,
Korea, in 1949, and for the USIA in Tokyo and Manila in
1950 following the outbreak of the Korean War. Reed was
born in Salem, Mass., and moved with his family to Washington,
D.C., in 1930 when his father became an organizer for the
International Brotherhood of Electrical Workers. More at
Edition, November 11, 2009, Page 7
has created a rich legacy since founding the company
in 1956 that serves as a model of success to colleagues
throughout profession, said the citation.
said companies have been flooding the web with content But
very soon people will be searching not for content, but
who know what they're talking about.
you show up on the web, said Iwata, You need to be
recognized as an expert
both knowledgeable and persuasive.
Are Socializing on Web
said companies have to realize that their employees are
engaging in social media and must craft new policies.
will be raised by CFOs who worry about financial disclosure,
general counsels who fear intellectual property leakage,
and human resource depts. that engaging in social media
will help competitors recruit our people.
will be worried about criticism of management, he
noted, but 2010 will be the year that corporations accept
the reality of social media.
feels that with the right strategies, social media, like
the telephone, the copier, the fax, e-mail and the internet
itself, will become a tool of business. We will establish
a responsible set of policies and practices to ensure that
it enters business through the front door.
Profession Is Emerging
said a new profession is emerging that combines
marketing, communications and corporate social responsibility.
3,850-word (five pages) speech did not mention the words
was chair of PR Seminar in 2007 when the group
decided to drop PR and just be known as Seminar.
of the nearly 200 corporate members have PR as part of their
titles and this has been true for many years. Only five
of the 42 new members in 2007 had PR as part of their titles
and this was usually in combination with another title such
said the fusing of marketing, communications and CSR is
not only logical but inevitable because of all the
changes in the external environmentthe need to speak
with one voice across advertising, sales promotion, events,
websites, the media, analysts, bloggers and the like.
with sales of $103 billion and 410,000 employees, has a
price/earnings ratio of 12.64. Competitor Apple, with $36.5B
in sales and 35,000 employees, has a P/E of 30.85.
with sales of $56B and 93,000 employees, has a P/E of 18.50.
Hewlett-Packard, with sales of $115B and 321,000 employees,
has a P/E of 16.45.
is co-head of an Arthur W. Page Society task force on New
Media with Alan Marks of eBay that will grapple
with issues of governance and risk.
aim is to emerge with policies and guidelines that
all business can adopt, he said.
also talked about a new discipline at IBM that
puts together brand management and workforce enablement,
which he noted is the new term for what was internal
will be brand ambassadors but the actual centerpiece
of the program is something quite different, called The
IBM Brand System, he said.
Brand System Described
described the System as follows: Picture a framework
with five columns. From left to right the columns are labeled
what it means to look (underlining in original) like IBM,
to sound like IBM, to think like IBM, to perform like IBM
and ultimately to be IBM.
becomes the corporate genome, he said. Every
word, every phrase and description in that framework would
be painstakingly chosen
it describes what makes your
only must the framework be developed, he said, but it must
be brought to life.
uniform IBM look must be present in all advertising,
websites, sales collateral, client briefing centers, all
laboratories, offices and buildings in every part of the
world, and in IBM's industrial design and trade dress.
gaps must by systematically closed so that all IBM employees
become truer to our brand and our values, he
PROFIT UP; PR DOWN FOR Q3
Consulting reported a more than 15 percent decline in third
quarter revenue for its strategic communications division
made up of PR firm FD, but the company posted strong profits
and a small overall revenue decline benefitting from corporate
restructuring work amid the down economy.
president and CEO Jack Dunn said in a conference call that
Q3 revenues for its communications unit fell to $47.5M from
$56.1M for the same quarter of 08.
said the segment, which took a $3M currency hit as the
most global of our segments, continued to be hit by
dramatically slower volume of M&A and IPO
deals compared with 08, as well as the effects of
fee pressures from retainer clients, which he said seems
to be abating somewhat.
said there is reason to be believe market drivers for the
segment have stabilized and we may have seen the worst.
assignments for FD in the quarter were consulting Readers
Digest on its bankruptcy process, China-based Sinochems
$2.5 billion bid for Australias Nufarm, and Fords
review of its Volvo ownership in the U.K.
FTI revenues fell 7.1% to $348.6M in Q3 but profit was up
42.5% to $37.6M, helped by a one-time gain of $2.3M on the
buyout of the remaining interest in FDs joint venture
in Germany, AB Financial Dynamics, as well as tax benefits.
at FTIs corporate finance/restructuring unit rose
nearly 40%, while economic consulting was up 5.6%.
company, based in West Palm Beach, Fla., said it will buy
back $500M in stock to boost its EPS as much as 10 percent
Edition, November 11, 2009,
aroused PR Society Assembly on Nov. 7
rejected (175-103) the boards attempt to turn it into
an advisory body and also rejected just about every other
major plank in the bylaws revision. The revised bylaws were
then accepted overwhelmingly.
56 votes being cast by proxies, the Assembly voted 204-41
to allow proxy voting.
spinmeisters at PRS portrayed this resounding defeat and
waste of more than two years as a triumph.
Overwhelmingly Adopts New Bylaws, said the headline
on a PRS release which quoted chair Mike Cherenson as saying,
patronizingly, that the delegates acquitted themselves
remarkably throughout this process. It was the leaders
who acquitted themselves poorly.
the bylaws committee or any national board members had face-to-face
contact with any chapters or group of members back in March
it would have been obvious that all the major planks sought
by the board would be defeated.
bylaws discussion was conducted via e-mails, blogs and teleconferences,
dragging out for eight months what should have been accomplished
down were attempts to make all national directors at
large; sprinkle communications throughout
the bylaws and in the Preamble; place a sitting board member
as nominating committee chair; let the board expel any member
at its sole discretion; allow non-APRs as directors
or officers; allow 25+ national committee heads to vote
in the Assembly, and let the national board create additional
classes of Assembly delegates.
Assembly removed from the national board any say over who
a chapter may send as a delegate or how long such a person
Rickey Refuse Comment
and bylaws chair Dave Rickey, asked to comment on the rejection
of so many of the bylaw recommendations, refused to do so.
asked what he would say about the near total rejection of
the bylaw committee recommendations, said If thats
the way you want to characterize it, thats your opinion.
Rickey, asked the same question, said he had no comment.
directors, bowing to demands last year that they come down
off their perch and sit at the same level as the delegates,
did exactly that.
sat with their own districts while seats on the stage were
occupied by COO Bill Murray, parliamentarian Colette Trohan,
lawyer Ann Thomas, and bylaws chair Rickey.
was an unwitting acknowledgement that the people really
running PRS are the staff and their hired consultants.
usual and despite annual pleas by delegates to shorten or
omit speeches, leaders, staff and advisors took up the first
hour and a half of the meeting that started at 8:30 a.m.
It was not until 9:58 that Northeast District delegate Mark
McClennan got to speak on the bylaw proposals.
offender was chair-elect Gary McCormick who spoke for 17
minutes (9:23-9:40) about plans for 2010. Rickey talked
for ten minutes on the need to pass the bylaws or throw
away two years of work. Murray talked for ten minutes on
how well staff and leaders are managing in a difficult economy.
Treasurer Tom Eppes spoke for five on the same topic, predicting
a $30,000 surplus for 2009. Cherenson, Thomas and Trohan
gave instructions of various types. Cherenson also made
a strong pitch for APR.
1.5 hours could have been boiled down to about ten minutes
and the bylaws debate started no later than 8:45 a.m.
of the lengthy speeches, there was no coffee break that
had been scheduled for mid-morning. An elaborate set-up
of pastries, bagels, fruit and coffee went virtually untouched
as delegates waded into the complicated task of re-writing
the entire bylaws.
in Rebellious Mood
who has fought against the Assembly losing its election
powers for more than eight months, reiterated his objections
including the lack of any plans for direct elections. Rickey
has repeatedly refused to supply any such specifics until
the Assembly accepted the principle of one member/one
keypad vote (175-103) was taken after six minutes of McClennan
comments since no one rose to support the Assembly losing
its election powers.
defeated (180-98), after about 20 minutes of debate, was
the proposal to make all national directors at large,
eliminating the requirement of one director for each district.
move by leadership to have the Preamble to the new bylaws
only mention communications and to link public
relations with communications throughout
the bylaws was soundly defeated 151-117.
told of their fight to maintain PR as the description
of what they do in spite of inroads by communications,
marketing and other titles.
another chipping away at nationals power, the delegates
voted 242-26 to remove any rules of national on who chapters
can send as delegates.
move by leadership to allow non-APRs on the board (although
at the same time demanding 20 more years in PR posts with
ever increasing responsibilities) was defeated 142-111.
senior members characterized the 2009 Assembly as reactionary
in not recognizing the trend to communications
over PR and in continuing to block non-APRs
from the board.
the end of the meeting, which went past 5:30 p.m., a delegate
proposed dropping Leadership Assembly since
most of the proposed bylaws had been rejected, but only
one delegate rose in support of this.
big time waster was the two hours from noon to 2 p.m. Delegates
could have had box lunches at their tables. The 1.5-hour
lunch break allowed leaders to announce a number of Student
Society and other awards. Delegates returned about 1:35
and the bylaws debate resumed at 2 p.m.
Were the Worst
relations were the worst we have ever experienced. There
was no press room, only a couple of tables in
a hall labeled Media Center. This reporter was
the only press covering the Assembly. No other press had
registered by Monday a.m. Numerous questions about the names
of the delegates, official vote counts, number of proxies
used by each chapter, and who voted the proxies went unanswered.
Attempts to set
up an interview with 2010 chair McCormick between 9 a.m.
and 11:30 a.m. Nov. 9 were unsuccessful. Delegates at the
Assembly could not be heard well on many occasions since
they did not speak close enough to the microphone.
This writer, who
has a hearing problem, asked to sit closer to the front
or wear earphones that could be supplied by the battery
of audio technicians. Both requests were denied.
Senior members told
us that failure to assist a handicapped person was a serious
offense that should be brought to the attention of PRS leaders