The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, November 25, 2009, Page 1
EYES FIRMS FOR CENSUS PUSH
has cast a wide net with a request for proposals through
December seeking firms to target segments of its diverse
population individually as part of a statewide public awareness
campaign for the 2010 census.
executive office of the governor has broken down Floridians
into 12 groups Hispanic-American, homeless persons,
part-time residents, college students, migrant farm workers,
etc. and could ostensibly hire 12 firms to target
budget is $2.1M, which will be divided disproportionately
among the 12 demographics.
Floridians encompass about 40% of the lot, the largest segment.
comparison, college students and rural areas represent about
10 percent each of the total budget.
RFP was issued on Nov. 17 and covers grassroots outreach,
integrated PR and media services. Any advertising used will
be from the federal census campaign. Firms are expected
to produce weekly reports to the governors office.
will run from award through August 1, 2010. Proposals are
due Dec. 14 (questions by Nov. 30). The RFP can be accessed
CLAES OUT AT B-M
Michael Claes, who was
executive VP in Burson-Marstellers financial/corporate
group, has quietly exited the company.
The 58-year-old joined
B-M from Hill & Knowlton in 1984.
I have left Burson-Marsteller
and I am currently looking at a range of exciting options
that range from doing my own thing to joining
firms of substance and quality, he said via email
to this NL.
Claes said he had 25
years of glorious experience at B-M after 10 years of equally
great years at Hill and Knowlton.
Since exiting in mid-September,
Claes has been hired for a cross-border transaction and
is pursuing several litigation and bankruptcy/restructuring
opportunities, he said.
The PR veteran says he
learned from the giants of the profession, listing
Harold Burson, John Hill, Jim Dowling, Larry Snodden, Tom
Mosser, Tom Bell, Bob Dilenschneider, Jim Murphy, Andy Cooper,
Chris Komisarjevsky, Howard Paster, Tom Nides and Pat Ford.
B-M CEO Mark Penn and
USA chief Ford could not be reached for comment about the
departure of Claes, who is at [email protected].
FBI WARNS PR, LAW FIRMS OF
The Federal Bureau of
Investigation said Nov. 17 that it has detected noticeable
increases in computer hackers using an email scheme
known as spear phishing to target law and PR
The FBI assesses
with high confidence that hackers are using spear phishing
e-mails with malicious payloads to exploit U.S. law firms
and public relations firms, the bureau said in a warning
issued Nov. 17.
Data dealing with clients
with interests overseas is a particular target.
Spear phishing is targeted
email intended to compromise a firms computer network
by bypassing typical defenses to get to an individuals
The FBI said malicious
attachments often point to the domain d.ueopen.com
or d.ueopen.com/srhost.exe while the attachment could use
a file extension like .zip, .jpeg or other format.
NEWS CORP COMMS. CHIEF TO
Gary Ginsberg, head of
global marketing at News Corp. who led investor relations
and corporate communications, is leaving the company at
the end of the year.
Gary has been one
of my most trusted and effective executives over the past
decade, said chairman and CEO Rupert Murdoch in a
The 47-year-old executive,
who will continue to advise Murdoch, joined the company
in 1999 as executive VP of corporate comms. and continued
to add responsibilities like investor relations and CSR
over the years. He was a member of Murdochs seven-person
advisory team known as the Office of the Chairman.
Ginsberg called his term
at the company the experience of a lifetime
and said hes leaving for something new.
He did not elaborate on his plans.
Teri Everett, senior VP
for corporate communications, will take over corporate comms.
and IR, while Reed Nolte, senior VP for IR, heads that department.
PR NEWS BARNES JOINS
Courtney Barnes, editor
of PR News for the past three years, has joined MH
Group Communications, the firm of former MS&L Worldwide
CEO Mark Hass. She is VP and director of content strategy.
Barnes, co-author of Digital
Strategies for Powerful Corporate Communications with
Tuck School of Business professor Paul Argenti, is in charge
of thought leadership development and will train MH clients
how to make social media part of their overall communications
mix. At PR News, VNU veteran Scott Van Camp assumes
the editor slot.
Edition, November 25, 2009, Page 2
CELEB BACKING EFFECTIVE, WANING
a third of consumers in the coveted 18-34 demographic say
they would try a product promoted by an admired celebrity,
according to a study by WPPs Mediaedge:cia. But so
many products carry prominent endorsements that such backing
is waning in influence, according to the research.
influence declines significantly as age increases, Mediaedge:cia
found, and more than half surveyed said they have trouble
remembering which celebrity endorses which brand.
careful match of the celebrity personality, the category
and the brand they represent, and the consumer can magnify
the value and the effectiveness of celebrities as a communication
vehicle, said Fran Kennish, a strategic planner for
Mediaedge:cia. But marketers need to remember that
it resonates more with specifically defined audiences where
an underlying connection between the consumer and the celebrity
30 percent in the group that values celebrity backing falls
off significantly as age increases as only 14 percent in
the 35 to 54-year-old demographic say they'd buy with a
celeb endorsement, and only 11% of those 55-plus would do
celebrity-influenced 18 to 34-year-olds were also 50% more
likely to recommend a celeb-backed product to others.
in fashion, beauty/fragrance, luxury goods and sporting
equipment are the most effective for celeb endorsements
with a celebrity blessing ranking in the top 10 influencing
factors for purchase, the WPP unit found.
study also indicated that most Americans get celebrity information
from news outlets (58%) while the Internet is a top second
endorsements improve a brands awareness, help define
its personality and generate interest, according to 35%
of respondents in the survey.
DISTANCES CLIENT FROM IRAN PROBE
York firm LaForce + Stevens is working to distance its Swiss
jeweler client, Piaget, from federal prosecutors seizure
of a foundation's stake in an office building that was previously
referred to as The Piaget Building in New York.
Swiss company hasn't had a presence in the building in several
U.S. Attorney's office in Manhattan is trying to seize the
Alavi Foundation's 60 percent stake in the 650 Fifth Avenue
building, which several media outlets in the U.S. and abroad
have referred to with the Piaget name. The feds, which are
also targeting foundation assets in California, Texas, Maryland
and Virginia, allege the group has ties to Irans government.
Kloiber, VP at LaForce + Stevens, said in a statement that
the luxury Swiss jeweler has no connection to
the building or the foundation. He told ODwyers
that Piaget occupied two floors in the building and their
logo appeared on the façade in the late 1970s or
early '80s. He said some databases, such as Emporis, incorrectly
still referenced the structure as the Piaget Building. Emporis
has corrected the mistake, he noted. Piaget North American
operates out of 645 Fifth Avenue and has a retail outlet
at 730 Fifth.
TAPE COUPLE GETS PR HELP
Miss Universe contestant Anya Ayoung-Chee and her photographer
boyfriend have brought in MGP & Associates for crisis
counsel as reports circulate that a sex tape involving the
couple and a third woman has leaked online.
Paul, president of MGP, told ODwyers he is handling
reputation management issues for the Trinidad and Tobogo
native and her boyfriend, Wyatt Gallery.
second woman in the tape was rumored to be a former Miss
Universe Japan, but Wyatt has denied that.
said the ménage a trois video was likely leaked by
a computer repair shop in Trinidad.
SEEKS BIZ BOOST
N.J., which is an hour and half from New York and Philadelphia,
is looking for a marketing partner to drum up business.
Lakewood Development Corp. specifically wants to promote
its industrial and business park, which is the second biggest
in the Garden State.
plans a one-year contract for PR, advertising and marketing
services, dependent on the availability of funding.
firms should contact Anita Doyle at [email protected]
to get the RFQ.
TAPS HL FOR CONSUMER PR
has tapped New York-based HL Group as its consumer PR agency
of record following a review of its marketing communications
functions. Edelman previously handled the work and continues
to guide assignments like B2B PR.
part of MDC Partners, was founded by two veterans of Polo
Ralph Lauren and has a second office in Los Angeles. The
firm, which has expertise in luxury lifestyle and fashion
PR, is charged with handling all of Expedia's consumer-facing
firm has worked with Expedia on a project basis over the
past year, according to Paul Leonard, VP of brand marketing
for the travel portal. Hamilton South and his team
have immersed themselves in our company and in our business,
he said of the HL co-founder.
which moved its advertising account to the Martin Agency
in August after a wide-ranging review, earned consumer goodwill
earlier this year when it dropped booking fees for online
air travel reservations and eliminated fees when customers
change or cancel hotel and rental car plans.
STEPS INTO HOTEL LABOR FIGHT
Associates has been hired to assist the San Francisco Hotel
Council in contentious labor negotiations that have led
to two strikes.
Singer, president of the firm, said he was hired to act
as spokesman for the hotel trade group, a role he played
earlier this year for a city transit agency locked in protracted
negotiations with two large unions.
2 Unite Here, a union of San Francisco hotel workers that
counts 12,000 members, has been picketing hotels in the
city over the past month as negotiations broke down over
Edition, November 25, 2009, Page 3
SLASHES THIRD OF STAFF
which is being spun off from Time Warner, is looking to
cut a third of its staff as part of its comeback program.
Tim Armstrong is looking for 2,500 volunteers to leave the
company during the week of Dec. 4. If that goal is not met,
involuntary separations are in the cards.
cutbacks will put AOL's employment in the 4,400 range, down
from the 15,000 people it had when it merged with TW in
who joined from Google in April, announced the cuts via
a video message to staffers.
sites attracted 98.5M unique visitors in October, according
to comScore. That was down 11 percent from a year ago.
DEFENDS PALIN COVER
fire from Sarah Palin and other critics for running a photo
of the former Alaska governor in shorts and running shoes
on its cover, Newsweek defended the use of a Runners
World magazine image.
chose the most interesting image available to us to illustrate
the theme of the cover, which is what we always try to do,
said editor Jon Meacham. We apply the same test to
photographs of any public figure, male or female: does the
image convey what we are saying? That is a gender-neutral
ripped the choice on her Facebook page as out-of-context,
sexist and oh-so-expected by now, and told Barbara
Walters the shot was degrading.
World, meanwhile, said the photo was still under embargo
but was supplied to Newsweek by a stock agency without knowledge
or permission. The photo was from an August 2009 back-page
spread called Im a Runner.
EXPANDS DIGITAL EDITION
Boston Globe has launched a digital edition designed
to be both online and off. The Globe had previewed a more
limited digital paper since the summer at no charge to subscribers.
so-called GlobeReader, which now includes sports, weather,
crossword and comics in addition to news coverage, is designed
to look like a print newspaper and costs about $5 per week.
Seven-day subscribers get it at no cost.
gay newspaper the Washington Blade and a handful
of sister publications have been shuttered a year after
a federal entity stepped in as receiver when the publisher
hit the skids.
reports said the Blades 20 employees were surprised
by the move and found out upon arriving for work on Monday.
Blade was shut down after a 40-year run amid financial woes
that had it seeking a lifeline. The U.S. Small Business
Administration stepped in last year after backing Avalon
Equity Funds ownership of the Blade through two entities
Window Media and Unite Media.
S.B.A. as receiver for Avalon does not anticipate any recovery
on Avalons investment totaling more than $7 million
in Window/Unite Media, the federal entity said in
New York Times said employees are trying to organize
a new publication.
Voice, an Atlanta sister publication was also shuttered,
as were papers in Houston and Florida, and two magazines,
David Atlanta and 411.
FEENEY MOVES TO PR
Feeney, senior supervising editor for NPRs flagship
radio news programs All Things Considered and
Morning Edition, has left the public airwaves
for a senior counselor slot at issues advocacy firm GMMB
in Washington, D.C.
move to PR caps a 25-year journalism career. Prior to the
last nine years at NPR, she was a White House and political
correspondent for the Dallas Morning News (1989-2000)
and Times-Picayune of New Orleans ('83-89).
also set up a national non-profit for Katrina families and
raised nearly $400K.
covered six presidential elections and was executive producer
of NPR's debates in the 2004 and 2008 contests.
part of Omnicoms Fleishman-Hillard PR unit, works
for the Bill & Melinda Gates Foundation and VISA International,
among several other clients.
WASH TIMES SLAPPED WITH SUIT
The struggling Washington
Times has been hit with a discrimination complaint by
a former editor who claims that he was forced to attend
a Unification Church mass wedding in New York. That Korean
church led by Rev. Sun Myung Moon owns the paper.
Richard Miniter, who was
editorial page editor and VP-opinion, felt he had no choice
but to attend the religious weekend and claims that execs
told him that conversion to the Unification Church is a
good career move.
The 42-year-old Miniter
is an Episcopalian. He told Howard Kurtz in the Washington
Post that he found the religious episode "creepy."
Moon spoke for an hour,
poured water from small urns into larger ones and then conducted
nuptials for about 30 couples. The Times paid for Miniter
and the travel of other execs that stayed at the Church-owned
New Yorker Hotel.
In the Equal Employment
Opportunity Commission complaint, Miniter also charges that
he is a victim of age and disability discrimination. He
says the Times, which will not comment on Miniter's complaint,
gave no reason for his dismissal.
Earlier this month, the
Times cleared top management ranks, including president
and publisher Tom McDevitt and executive editor John Solomon.
It is working on a "market-based
plan" to support its sustainability.
news continued on next page)
Edition, November 25, 2009, Page 4
rise of social media has turned journalism into a game of
marketing with successful reporters forging their own brands,
said Alan Murray, deputy managing editor at the Wall
Street Journal, at a Nov. 18 panel discussion held to
celebrate the launch of the Dow Jones Media Relations Manager.
the most jarring change that Murray has seen
in his long career. He noted that five years ago editors
at the WSJ didn't have a clue who their readers
increased competition in the fast-paced media landscape,
Murray said journalists must find their own audience and
create content that people want to read and relate to.
who is in charge of WSJ's online operation, sees little
distinction between stories and blog posts.
has about 25 reporters who blog. Some of the best
reporting is on blogs, he said.
half of the WSJ.com
traffic comes through the front door, said Murray. Thirty
percent comes from Google/Yahoo and 20 percent from conservative
or political sites like DrudgeReport.com
definition of a professional journalist is "somebody
who is paid to find the truth under a brand that people
told the mostly PR crowd that no respectable journalist
will admit that he or she fell for a PR pitch. A pitch however,
is gold if it is well-timed and packed with
the information that a reporter is looking for.
and other members of the panel agreed with an audience member
who spoke of the need of basic guidelines when it comes
to workers blogging about their company. The rules are:
Dont tell secrets, don't tell lies and don't
Scott, chief marketing officer for Dow Jones Enterprise
Media Group, believes marketing and PR will soon cease to
exist as independent functions. Marketing is about
conversation said Scott in noting that the era of
tight message control is over.
Barnes, former editor of PR News who just joined
Mark Hass' MH Group Communications, sounded the death knell
for companies resistant to changes brought about by social
media. Companies now exist with overlapping stakeholders,
Leary, blogger and founder of CRM Essentials, said you
have to be liked before you become trusted in the
wants to be greeted with open arms like Norm when he walked
into Cheers, said Leary, but they forget
that Norm spent a lot of time sitting on barstools"
before everyone got to know his name.
Murtland, Dow Jones, VP-managing director, solutions for
communications professionals, demonstrated the new media
database and contact management tool prior to moderating
the panel discussion.
session was held at the New York headquarters of News Corp,
which is the parent company of Dow Jones. Tours of the WSJ
newsroom were given to attendees.
TYRANGIEL TO BLOOMBERGS BW
Tyrangiel, editor of time.com and deputy manager of Time,
has been named editor of BusinessWeek, which is being
acquired by Bloomberg.
takes over for David Adler, who announced his resignation
Oct. 20, a week after Bloomberg won the auction for BW.
Pearlstine, chief content officer at Bloomberg and former
editor-in-chief of Time, called Tyrangiel a natural
leader and one who understand the ways in which
print and online publications can work together.
will be key as Bloomberg works to expand its consumer
media offerings, according to Pearlstines statement.
37-year-old Tyrangiel worked at Rolling Stone, Vibe
and MTV prior to joining Time. He is credited with boosting
Time.com traffic from 400M to 1.8B page views.
was a rising star at Time, reportedly a top candidate to
succeed the magazines managing editor Richard Stengel.
He reports to Pearlstine.
AMONG BBH NOMINEES
Perino, former White House press secretary who is now chief
issues counselor at Burson-Marsteller, was one of four people
nominated for the Broadcasting Board of Governors by President
Barack Obama last week.
BBG oversees outlets like Voice of America, Radio Free Europe,
Radio Sawa and TV Marti, among others.
nominated former Time editor and CNN CEO Walter Isaacson
to chair the board.
was President George W. Bushs third and final press
secretary, serving from Sept. 2007 to the end of his term
in January 2009.
communications posts included the Justice Dept. and White
House Council on Environmental Quality. She started out
as a Hill press secretary.
also nominated Dennis Mulhaupt, ex-VP of medical external
relations at Stamford Univ.; former Congressman Victor Ashe,
and former Booz Allen Hamilton and Science Applications
Intl exec Enders Wimbush.
nominees all face Senate confirmation.
Chicago Sun-Times has named its national baseball
De Luca, as
sports editor of the paper.
down earlier this month to serve as editor of the Chicago
Tribunes new sports news website, chicagobreakingsports.com.
Luca, who joined the paper as a copy editor in 1996 and
has covered baseball since 2004, has previously worked as
weekend sports editor. He had previously been executive
sports editor at Contra Costa Newspapers in California and
sports editor at the Monterey County Herald.
penned Classic Cubs: A Tribute to the Men and Magic
of Wrigley Field and wrote a book on the 2005 champion
Chicago White Sox.
25, 2009, Page 5
OF PR FIRMS
PROS MIXED ON OPRAH EXIT
Winfrey's decision to pull the plug on her ABC show to focus
on her cable network in 2011 is bringing mixed feelings
of relief, good riddance and anticipation from
one hand, arguably the most sought after placement in PR
will soon be gone and with it will go the overzealous expectations
Winfreys move to a network of all things Winfrey will
likely be a top (and difficult) get as well.
agency head Pierce Mattie, whos a bit of a PR juggernaut
when it comes to getting clients on The Oprah Winfrey
Show, says he's happy the queen of daytime is moving
on in 2011 as the show took on a tabloid feel this year.
her expected presence on the new network, the opportunities
for PR pros could actually expand even though the show in
its current form is ending, according to Mattie.
been a monopoly that though wonderful needs to end and leave
more room for other shows, Mattie said on his blog.
This means more shows, more room to pitch, more space
for clients to be on the network and hopefully less overly
sensationalized guests like we have been seeing this season.
Zunich, an Idaho PR pro, is not shedding any tears over
the Winfrey shows farewell, a sentiment shared by
many of her professional colleagues.
said there are three things she thinks when a client asks
to get on the show: This person has no idea how truly
unlikely that scenario is; this person has no idea how real
PR works; and this person is probably quite undeserving
of Oprahs attention if they are asking me for it!
BRAND KEY IN PE SPACE
strong brand in the private equity space is
important for fundraising and deal flow, according to a
survey by Boston-based BackBay Communications.
320 respondents, 83% cited fundraising and 76% said deal
flow were affected by a firms brand. Half said recruiting
and 43% said investment were similarly impacted.
said CEOs of target portfolio companys and 76% cited
limited partners as constituents with whom it is important
to have a strong brand.
returns, investment discipline and firm culture were cited
as ways to build such a brand, while proven management and
articulated positioning were attributes cited.
to boost a firms brand, according to respondents,
include conference speaking (66%), personal meetings (63%)
and media interviews (45%).
Atlanta, has partnered with venture capital firm Noro-Moseley
Partners. The 26-year-old Atlanta-based V.C. firm invests
in southeastern early and early growth companies in technology
in healthcare. ...Vanessa
spokeswoman for Wayne County (Mich.) Executive Robert Ficano,
has quit to launch West Bloomfield-based Denha Media and
Communications, in 2010.
& Baum, New York/Spring Hill, Seattle eatery,
New York/Theater of War Productions, production company
touring military bases with theatrical readings of Greek
dramas, for national and local PR.
Media International, New York/Childrens Book
Council, for publicity for the 2010 appointment of the National
Ambassador for Young Peoples Literature; Penguin Young
Readers Group, for PR for two book projects; Vermont Butter
& Cheese Co., for publication of In a Cheesemakers
Kitchen; Walter Dean Myers, for launch of young adult
novel, and Gene Dattel, for publication of Cotton
and Race in the Making the America.
Communications, New York/U.S.-India Business Council,
for PR for a luncheon featuring Indian Prime Minister Manmohan
New York and London/Nimbus, business process management
software, for media and analyst relations in the U.S. and
Group, New York/The Shield, cell phone
radiation blocker, for PR.the campaign aims to separate
the device from others in the field which the firm says
prey on peoples fear of radiation.
PR, Saratoga Springs, N.Y./Univ. of Albany Athletic
Dept., for PR.
Partners, Woburn, Mass./Evans Cooling Systems, for
support of its engine cooling technology.
Communications Group, Washington, D.C./StateNewslines,
community news network, for PR, marketing and advertising
Merrel & Partners, Raleigh, N.C./Component Hardware
Group, plumbing and hardware products, as AOR for advertising,
media buying, market research, interactive, PR and social
Communications, Miami/Vizcaya Museum & Gardens,
a National Historic Landmark in Miami, as AOR for advertising
Chicago/TravelClick, hotel e-commerce solutions, as AOR
for PR to lead B2B and corporate communications following
Chicago/Crocs, footwear brand, as AOR for advertising, media,
digital and PR.
Rutter, Milwaukee/Pfizer Animal Health, as AOR for
marketing communications for its U.S. cattle business starting
Jan. 1, 2010.
Communications, Leawood, Kan./Executors Resource,
wealth transfer solutions, for PR and consumer outreach.
Media Group, Lake Forest, Calif./Toyota Material
Handling USA; Hawaiian Springs, water brand, and Wahoos
Fish Taco, eatery, for PR and social media.
Communications, New York and Los Angeles/Zekes
Smokehouse and Harbour, both eateries, for PR.
simms agency, San Diego/Resistance Wear, exercise
equipment, for PR and marketing to launch a womens
Edition, November 25, 2009, Page 6
GAUGES 2010 PR SENTIMENT
planning will be more difficult in 2010, according to 64
percent of respondents to a Vocus survey.
PR software company said those feelings are likely symptomatic
of employee attitutudes toward social media, constrained
resources or even lack of management support.
with the apprehension for 2010 planning, 42% said they expect
budgets to remain flat next year, a finding that Vocus sees
as cautious optimism and better than expected.
Twenty-nine percent said they expect budgets to decrease
pros said they will look to streamline operations to find
new efficiencies and half said theyll invest in technology
in an effort to do more with less.
for 2010 will be social media as 80 percent said they plan
to do more in that arena. Multimedia, measurement and viral
campaigns are also on the radar of many pros.
pros (64%) are also optimistic that their discipline will
become more important in 2010.
asked the 1,800 respondents what single issue is most important.
covered more cross-market and efficient collaboration and
several aspects of social media including combining traditional
and social media.
ADDS NEW TRUSTEES
Institute for PR has elected a new slate of trustees and
re-elected two 2010 board officers.
trustees include Paul Argenti, professor of corporate comms.,
Tuck School of Business at Dartmouth College; Chris Atkins,
VP, comms., Standard & Poors; Kathryn Beiser, VP, corporate
comms., Discover Financial Services; Bruce Bergen, professor,
chairman, Dept. of Advertising and PR, Univ. of Alabama;
Angela Buonocore, senior VP, comms., ITT Corp.; Julie Craven,
VP, corporate comms., Hormel Foods, and Katie Spring, managing
director, head of corporate comms., Citadel Investment Group.
to board posts were Ken Makovsky (treasurer) and Robert
Grupp (president, CEO).
IPR also added four new members to its measurement commission:
Rebecca Harris (GM); Tim Marklein (Weber Shandwick); Mark
Phillips (USO), and Frank Walton (RF|Binder Partners).
Cherry Hill, N.J., produced a documentary video for the
Foundations Community Partnership via the firms Professional
Podcasts unit. The video is at fcpartnership.org/donate.htm
and has grant recipients, interns and the groups executive
director describe the social service and education groups
will host a Dec. 3 luncheon, The Inside Story on Atlantas
New Center for Civic & Human Rights Museum, at
11:30 a.m at Maggianos Buckhead, 3368 Peachtree Road
N.E., Atlanta. The program will present an insiders
view of the new museum with executive director Doug Shipman
and members of its leadership, design and fundraising teams.
Info: Denise Grant at 770/440-6369.
managing director of Porter Novellis Boston office,
to 3Point Communications, Boston, Mass., as a managing director.
He was with PN for 10 years at Copithorne & Bellows
PR before its acquisition by the Omnicom unit.
of PR and corporate comms., Classic Residence by Hyatt,
to Euro RSCG, Chicago, as manager of corporate comms.
former head of press and PR in the U.K., to APCO Worldwide,
London, as an associate director. He was with IBM for eight
years, including three in New York. Earlier stints included
PWC Consulting and Beattie Media.
Viola, a media
relations staffer for the Lehigh Valley IronPigs, to the
Reading Phillies, the AA affiliate of the Philadelphia Phillies
baseball franchise, as director of PR and media relations.
The 28-year-old staffer hosts a two-hour sports talk radio
show on WKLV.
Pipitone Group, to Elias/Savion PR, Pittsburgh, as a PR
comms. coordinator, GlaxoSmithKline Consumer Healthcare,
joins as a PR coordinator.
a consumer/food and nutrition staffer at Edelman, to Exponent
PR, Minneapolis, as a senior associate handling Caribou
Coffee, DuPont and Koala Ranch. Matt
with Tunheim Partners, joins as an associate on DuPont and
masters degree candidate who has worked on the 2008
Democratic National Convention and Boulder Fringe Festivals,
to Scott Circle Communications, Washington, D.C., as an
who held marketing posts at Movero Technology, ENEA and
Encirq Corp., to PetersGroup PR, Austin, Tex., as VP of
grad, to Peter Mayer Advertising, New Orleans, as an junior
director and marketing comms. associate, Austin Technology
Incubator, to Mercom Capital Group, Austin, Tex., as a PR
A/E, Success Communications Group, to Beckerman, Hackensack,
N.J., as an A/E.
Oxford Communications, Lambertville, N.J., as an AA/E.
VP, media relations, Flowers Communications Group, Chicago.
He was previously director for the multicultural marketing
Green to junior
A/E, Bailey Gardiner, San Diego. She manages the firms
blog and handles Se San Diego and San Diego Hospice.
social media specialist, Carmichael Lynch Spong, Minneapolis.
She was an intern.
Tom Torello, Pace Universitys new VP for university
relations, should have been listed in the Joined
section on Nov. 11. He was incorrectly listed as a promotion.
Edition, November 25, 2009, Page 7
TAKES AIM AT D.C. FOR NSSF
National Shooting Sports Foundation has hired The Ashcroft
Group to deal with legislative and funding matters regarding
the Justice Dept.
Henke, former assistant secretary at the Dept. of Homeland
Securitys office of grants and training, is leading
the charge for NSSF at the firm of the former U.S. Attorney
General. She developed programs to deter, prevent, respond,
and recover from terrorist attacks and catastrophic events.
Henke also was a Deputy Associate Attorney General and Principal
Deputy Assistant Attorney General of the Office of Justice
in Newton, Conn., NSSF says its mission is to promote,
protect and preserve hunting and the shooting sports.
It aims to promote a political climate supportive
of American's traditional firearms rights.
the legislative front, NSSF has put support of the Firearms
Fairness and Affordability Act and the Bureau
of Alcohol, Tobacco, Firearms and Explosives Reform and
Firearms Modernization Act of 2009 on its priority
AG Eric Holder is a news nugget on the Nov. 16 Bullet
Points online newsletter of the NSSF. The organization
notes that Holder is retreating from a February comment
to reinstate the so-called ban on assault weapons.
in 1961, NSSF is the trade group of more than 4,000 firearms
SCHOOL SLATES PALLIATIVE PUSH
University of Colorado Denver's School of Medicine said
it will award an external and internal communications pact
to build awareness of its Palliative Care Program to Davis
Branding and Marketing with bids unless another agency says
it can handle the assignment.
care is medical care for the chronically or terminally ill
that aims to reduce the severity of symptoms.
medical school said the Denver ad and PR agency is the only
source known to it with experience in palliative care communications.
schools procurement agent, David Turner ([email protected]),
has set a Nov. 23 deadline to hear from firms that can contest
firms are required to submit a point-by-point response to
eight specifications outlined for the strategic communications
campaign. They include experience with similar organizations,
universities and foundations, multiple stakeholders, nuanced
healthcare and philanthropic messaging, comms. to support
fundraising, among other tasks. Outline is at odwyerpr.com.
SPOKESMAN TO RE-START PR FIRM
Ballard, director of communications and spokesman for San
Francisco Mayor Gavin Newsom, said he will leave the mayors
office in February to re-start his PR firm.
a rising star in California Democratic politics, joined
Newsoms administration 10 months ahead of the mayors
landslide re-election in 2007 after running Earned Media
Ballard is unflappable, smart and a fierce advocate,
Newsom said in a statement. The mayor withdrew from the
2010 Golden State governors race last month. Ballard
was a spokesman for the presidential campaigns of Sen. John
Kerry and Gen. Wesley Clark, as well as the Golden States
largest labor organization, the California Labor Federation,
addition to re-engaging Earned Media, the 40-year-old Ballard
said he wants to spend more time with his family.
HANDLES SUN CAP COFFEE DEAL
Public Relations & Marketing is doing media for Sun
Capital Partners deal to sell its Toronto-based Timothys
Coffees of the World unit to Green Mountain Coffee Roasters,
which trades on the NASDAQ, in a deal worth about $160M.
Liff, senior managing director at Sun Cap, said Timothys
revenues and profits nearly doubled in 09 despite
the tough environment. He views the transaction with GMCR
as a timely cash sale to the right strategic owner.
to the transaction, Sun Cap sold Timothy's restaurant operation
to its Brueggers Enterprises unit.
Vt.-based Brueggers operates nearly 300 fast casual
restaurants in 25 states and is noted for its kettle-boiled
New York-style bagels.
Timothy's transaction paves way for Brueggers expansion
into Canada via the addition of Michel Baguette Bakery Café,
mmmuffins and Timothys World Coffee formats to its
Stanton, head of the New York-based PR firm, reps Sun Cap,
which has managed more than 200 companies with combined
revenues of $40B-plus since its start-up in 95.
GURU JOINS LIPPE TAYLOR
Joseph has joined Lippe Taylor Brand Communications as president
and partner of the New York City-based independent shop.
is a Publicis Groupe veteran, who joined the French ad/PR
conglomerate when he sold his shop to it.
recently, Joseph was managing director at Publicis
Saatchi & Saatchi Wellness operation, where he broadened
its focus from advertising to marketing.
has counseled consumer clients such as Kraft, Wal-Mart,
Kelloggs, Cadillac, Ambien CR, Tylenol and AFLAC.
LTBC, Joseph is expected to hone is digital marketing and
social media at the shop founded in 1987 by ex-Vogue
and Harpers Bazaar editor Maureen Lippe.
luxury goods marketer, has named Paloma Castro Martinez
of global corporate affairs. She is responsible for issues
management, PA, sustainability and outreach to the Paris-based
Martinez joins from LVMH rival, Richemont Group, owners
of upscale names such as Montblanc, Van Cleef & Arpels,
Piaget and Jaeger-LeCoultre.
Edition, November 25, 2009,
took a holiday in the PR Society bylaws
debate. It looked like many of the participants
lost their power to reason.
reminded of the Dec. 24, 2007 New Yorker article in which
Caleb Crain said researchers have found that the current
graphics and digital-oriented generation is losing its interest
in and even the ability to read since it is developing different
percentage of people reading books, newspapers, etc., is
in steep decline, he noted.
new neural patterns, Crain said, make reading an effort
rather than a delight.
in the past several decades shifted away from discussions
with experts who work in or for the press and towards advertising,
promotional and other one-way messaging. Discussion and
debating skills have atrophied.
is mostly staffed now by people who never worked in the
press and have had little contact with reporters. They dont
know how to behave with reporters, vacillating from fawning
and obsequious behavior to that which is cold and unhelpful.
from the language of PR is third party endorsement,
replaced by Lets look for people with the right
demographics and target them.
social media, we are now told, is a return to
conversations with audiences who are fed up
with sales messages.
pros must do a flip-flop and converse one-on-one with bloggers
including some who are going to become experts at one field
or another. Bloggers will want answers to their questions
and PR pros will be back to square one after all these years
of dodging reporters.
vs. Information Deficit
wonder what the bloggers are going to do about the Information
Deficit that has sprung up in recent years as lawyers, marketers
and the CFOs office have choked off the flow of much
is at the root of the financial collapse that has wounded
the U.S. The reduction in information available from organizations
is one reason for the decline in media. Who wants to follow
media when there are obvious big gaps in the information
they present? Consumers are hoping to learn more from their
own media such as blogs.
the ad/PR field, there has been a giant gap in data available
since 2001, the last year the five big ad/PR conglomerates
allowed any revenue or staff data to be released for their
hundreds of ad/PR firms.
last year we got data directly from the conglomerate firms
was for 1998.
of the 25 biggest PR operations listed by us for that year
(those owned by the conglomerates) vanished from the list.
Six are owned by Interpublic, five by WPP, four by Omnicom
and two by Publicis. Of the remaining eight, three went
out of business and one dropped out of the ranking.
left only four independents that still report figuresEdelman,
Ruder Finn, Waggener Edstrom and Schwartz Communications.
169 independents took part in our rankings last year. They
do not believe secrecy is the way to go.
will the bloggers and Tweeters do when they run into such
organizational stonewalls? Will they be any better at cracking
them than full-time reporters?
obvious place to attack stonewalls
is the PR Society. But were getting no help from blogland
or the academics. The latter are hogtied by politics.
organizational world equivalent of the sports replay (in
which a controversial play is examined in super slow-motion
from many angles) is the video or audiotape of a proceeding
and the transcript of it.
word, each inflection, can then be examined at leisure.
used to give out such materials for its Assembly but starting
in 2005 (when proxies were used to block a motion to block
proxies!) the Society has refused to turn them over to anyone.
ashamed of them.
contribution to the Information Deficit hangs not only PRS
but the PR academic community and especially its Educators
education is lambasted in three essays by journalists as
intellectually vapid and a waste of time and money. Michael
Lewis said academics cant accept that journalism
is as simple as it is and insist on making it as complicated
Wolff decried the overlaying of journalism with all sorts
of transcendental meaningsmaking the goals of a J-school
grand enough and vague enough to gull the financially
naïve who are willing to pay for quite a bit
of B.S. in their curriculum.
same could be said about much of PR education.
a couple of percentage points
of the 21,000 members of PRS took part in this years
discussion of bylaw changes.
PRS chair Mike Cherenson nor bylaws chair Dave Rickey had
face-to-face discussions with any chapter memberships.
that been done early on, most of the changes would have
been dropped and attention turned to worthwhile activities.
delegates on Nov. 6 rejected almost all of the changes.
were eight bylaws teleconferences but the general membership,
except for a few who joined a governance e-group, did not
take part in them or even listen to them. The recorded sessions
were not put on the PRS website. Only delegates could propose
was endless talk of bringing democracy to PRS
but this would only be possible if any member could run
for office and on the basis of platforms such as giving
the Assembly power over the board, allowing chapter-only
membership, and moving from New York and to cut expenses.
non-APR would win handily in an open election since more
than 80% of members are non-APR. But the 2009 Assembly not
only failed to remove the APR rule for national leadership
posts but inserted a new one that only APR directors could
run for office.
this for logic: Cherenson said audiocasting the Nov. 7 Assembly
would have been near impossible, technologically challenging.
But on Nov. 10 he took part in live audiostreaming from
Cherenson was his appearance before the Central Michigan
chapter Sept. 24 when he spoke for 57 minutes non-stop before
allowing a couple of questions from the audience.
2009 Assembly used 56 proxy votes or about 20% of the total
to approve the use of proxies! This is a desecration, a
no-brainer, say experts who interpret Roberts Rules
of Order. You cant use the very matter under discussion
to rule on that matter.
use of proxies or any violation of a fundamental principle
of parliamentary procedure means that all the votes taken
on Nov. 7 can be challenged indefinitely.