The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, December 2, 2009, Page 1
SEEKS CLIMATE CHANGE PR
is seeking bids for a six-figure consumer education campaign
in support of its climate change website, CoolCalifornia.org.
site, which is being revamped through the end of 2009 with
input from various entities, is aimed to be a resource for
local governments, business, schools and citizens to set
goals for reducing greenhouse gases as the state works to
comply with its Global Warming Solutions Act of 2006, requiring
emissions cuts from every sector of the Golden State's population.
carbon calculator, case studies and other resources are
Air Resources Board issued the RFP on Nov. 19 and is accepting
proposals through Dec. 15.
work includes PSAs, PR and online/social media strategies
to target the state's diverse business and residential population
to reduce their carbon footprint via actions described at
automobile-crazed state last week implemented new rules
to create a trading system to limit air pollutants associated
with climate change.
SHOPS AT WALGREENS
operative Chuck Greener, who handled chief communications
and marketing officer duties at Fannie Mae, will assume
the VP-corporate affairs and communications post at drug
store chain giant Walgreens on Jan. 4.
55-year-old Greener will be in charge of government affairs,
community relations and corporate communications at the
Deerfield, Ill.-based giant with revenues of more than $63B.
joined Fannie Mae in 2001 as VP-communications. He took
on chief of staff duties and was promoted last year to assume
government relations, community giving, marketing, strategic
PR, investor relations and events.
took center stage in marketing outreach as part of Fannie
Mae's role in President Obama's housing relief program.
Fannie Mae, Greener was regional director and GM at Porter
Novelli in Washington, D.C. from 95 to 01.
he was director of communications for the Republican National
Committee, special assistant to President Ronald Reagan
for legislative affairs and chief of staff for Congressman
Bob McEwen (R-Ohio).
operates more than 7,100 drug stores. Its health and wellness
unit runs Take Care Health Systems, in-store
clinics and worksite wellness centers.
footballs Bowl Championship Series has hired former
White House press secretary Ari Fleischer's sports PR firm
as the playoff system endures criticism and debate over
its role in the sport.
11-year-old BCS system aims to designate college football's
top two teams for a national championship, in addition to
other top bowl games. The National Collegiate
Athletic Association, which governs college sports including
football, does not operate a playoff system.
BCS last month tapped a former NCAA official and current
BCS administrator, Bill Hancock, as director of the organization.
Hancock, who is the series' top spokesman, also oversees
government relations and PR.
announced the hiring of Ari Fleischer Communications on
Nov. 21, noting the PR pro will tout the positive aspects
of the system.
debate over the fairness of the BCS' computerized system
of ranking teams has reached as high as the White House
as President Barack Obama questioned the playoff both as
a candidate and as president.
W.H. press secretary to George W. Bush, counts pro baseball,
football and the U.S. Olympic Committee among his clients.
STEPS INTO HOTEL WORKERS FIGHT
& Associates has been hired to assist the San Francisco
Hotel Council in contentious labor negotiations that have
led to two strikes.
Singer, president of the firm, said he was hired to act
as spokesman for the hotel trade group, a role he played
earlier this year for a city transit agency locked in protracted
negotiations with two large unions.
2 Unite Here, a union of San Francisco hotel workers that
counts 12,000 members, has been picketing hotels in the
city over the past month as negotiations broke down over
health benefits. Workers at the Grand Hyatt and Palace Hotel
in the city have walked off the job for three days.
hotel trade group, which notes the average hotel housekeeper
makes $60K in salary and benefits, has called the rolling
strikes destructive and wants the union back
at the negotiating table. The group is also playing up San
Francisco hotel workers as the second-highest paid in the
industry in the U.S. and says they earn wages 40 percent
higher than counterparts in Chicago.
union says the $60K-a-year figure is actually closer to
$50K and blasted the hotel councils growing
Edition, December 2, 2009, Page 2
HIT FOR CATHOLIC WORK
grassroots group of men and women who say they were abused
by religious figures is taking aim at the bankrupt Diocese
of Wilmington, Del., for its hiring of Sitrick and Company.
morally wrong for a church official to cry poverty and then
pay six figures to a PR firm, said Barbara Dorris,
national outreach director for the Survivors Network of
Those Abused By Priests, or SNAP.
group got a hold of the archdiocese's six-figure contract
with Sitrick following its October bankruptcy filing amid
more than 140 claims of sexual abuse from priests in the
has worked with the Los Angeles archdiocese on similar PR
issues. Michael Sitrick did not return a request for comment.
of SNAP said the Wilmington diocese, like most others, has
an internal PR department. Should Catholics
hard-earned donations be spent on spinning a
bishops unilateral, expensive, and selfish decision
to hide behind Chapter 11 laws so that clergy sex crimes
and cover ups could remained covered up? she asked
in a statement.
group says Catholic authorities have sought bankruptcy protection
ahead of civil trials to save their reputations, rather
than church assets.
Delaware diocese filed for Chapter 11 on Oct. 18. Reuters
reported at that time that it became the seventh diocese
in the U.S. to seek bankruptcy protection and its filing
put on hold the scheduled start of eight consecutive civil
trials relating to a defrocked priest.
see a tension between the claims of those victims who have
suffered so greatly at the hands of people in whom they
had placed their trust and the need of the Diocese to continue
its other necessary works, said Most Rev. W. Francis
Malooly, Bishop of Wilmington, in announcing the bankruptcy
filing. We believe not only that both goals are compatible
but that, with God's help and yours, they will be achieved.
Greisman, senior VP of worldwide communications of MasterCard,
left the company in early November.
joined MC in January 2006 from IBM, where he had been head
of PR for its software and global services groups since
Greisman nor anyone at MasterCard could be reached for comment.
company announced sweeping changes in January to better
align its global customer-focused strategy with customer
expectations. A release said that worldwide marketing
and communications and MasterCard Advisors would continue
to report to Gary Flood, president, Global Products &
before joining IBM, was at GTE Corp. in Stamford, Conn.,
for 15 years, rising to senior VP-PA and communications.
he worked for Allied Corp., now part of Honeywell.
Gamsin was VP-global communications when Greisman joined
MasterCard in 2006.
WORKS AG BEAT FOR DUPONT
Glover Park Group is working the agricultural beat for DuPont
on issues concerning competition in the marketplace.
and archrival Monsanto have been waging a high-profile legal
battle in the biotech seed business. Monsanto filed suit
against DuPont for patent infringement, while DuPont countersued
Monsanto for anti-competitive business practices.
Justice and Agriculture Departments plan public hearings
on competition in farmland next year.
Jack Krumholtz, who joined the firm in July from Microsoft's
federal government affairs office in D.C., is handling the
DuPont account. He played a key role in guiding Microsoft
via the antitrust suit filed by the Justice Dept.
James, a communications aide to former Democratic Senators
Alan Cranston (Cal.) and Bob Graham (Fla.) joins Krumholtz
on the business.
has brought in some Republican firepower for DuPont. The
firm has also hired Michael Torrey Associates for back-up.
is a former staffer on ex-Kansas Senators Nancy Kassebaum
and Bob Dole. He also served as deputy chief of staff for
George W. Bush's Agriculture Secretaries Ann Veneman and
Pioneer Hi-Bred seed unit announced Nov. 23 that it projects
strong growth in `10, and expects to gain market share in
the U.S. and overseas against rivals.
approach of bringing traits to the market in a wide variety
of genetics and then working with customers to get the right
product on the right acre continues to pay off for growers,
said Pioneer president Paul Schickler, in a statement predicting
a bullish future.
terminated ties with Ogilvy Government Relations on Aug.
31 after shelling out $160K in `09 fees.
ATOP RNC PR
veteran Trevor Francis has resigned as communications director
of the Republican National Committee after just nine months.
adman Alex Castellanos, who worked for Bush/Cheney and Mitt
Romney, as well as RNC chair Michael Steeles Senate
campaign, is taking over the slot under Steele.
was press secretary to Commerce Secretary Don Evans during
the recent Bush administration. He was a managing director
in B-Ms media practice before joining the RNC in March.
bio from his firm, National Media Inc. in Alexandria, Va.,
notes a Salon.com
quote dubbing him a father of the attack ad.
joined the McCain campaign after Romney dropped out of the
2008 presidential contest.
ad credits include some infamous productions like the 2000
Rats ad from the RNC targeting Al Gore and the
1990 White Hands ad for Sen. Jesse Helms.
RNC said Castellanos will serve as senior communications
advisor through the 2010 mid-term elections.
Edition, December 2, 2009, Page 3
RETREATS TO D.C.
Washington Post is closing U.S. bureaus in New York,
Los Angeles and Chicago on Dec. 31 to concentrate on its
D.C. base. Six staffers are offered jobs in Washington.
news assistants are being let go.
Marcus Brauchli says the move is to concentrate our
journalistic firepower on our central mission of covering
Washington and the ideas and trends that shape the
Post says it remains committed to sending journalists to
any part of the U.S. where there is breaking news.
AD SPENDING SLIDES
Interactive Advertising Bureau reports that third-quarter
online advertising hit $5.5B, down 5.4 percent from last
year's period. It does note that spending inched ahead 1.7
percent from the second quarter period.
Randy Rothenberg remains upbeat about the 'Net providing
marketers with unprecedented opportunities to engage
with their customers.
advertising overall is in the dumps, digital media
has been a bright spot within the larger economic downturn
and it is capturing an ever-increasing piece of marketers'
advertising spend, said a statement from Rothenberg.
compiles the IAB Internet Advertising Revenue Report.
CORP HUDDLES WITH MICROSOFT
Corp has kicked off talks with Microsoft that could lead
to Rupert Murdochs papers from the Wall Street
Journal, London Times and New York Post
being featured on online properties of the software giant,
including its recently launched Bing search engine.
Financial Times broke the news of the talks that
are said to be in the very preliminary stage.
has vowed to pull his content from Google unless he receives
a pile of cash for their information.
deal with Microsoft would generate revenues for News Corp.
and compensate for the loss of online exposure following
a cut in ties with Google.
reports that Google has about two-thirds of the U.S. search
market in October, while Bing hit the 10 percent level.
DAILY HAS SHORT RUN
Detroit Daily Press, a start-up paper covering the
Motor City, was suspended after its first week because of
advertising and operations woes.
to circumstances beyond our control, lack of advertising,
lateness of our press runs and lack of distribution and
sales, we find it necessary to temporarily suspend publication
of the Detroit Daily Press until after the 1st of the year,
the paper said in a statement.
we can fix these things, we plan to be back stronger and
more organized when we return. This is just a bump in the
road and not the end of the Detroit Daily Press, the
Daily Press had been aiming to fill a niche left by cutbacks
at the Detroit News and Free Press, which
only deliver to homes from Thursday through Sunday.
MORE DMN FOR MOOR
Moor is exiting the Dallas Morning News web operation
to join Yahoo's local news organization. He moved to
Yahoo on Nov. 30.
49-year-old was deputy managing editor/digital. Moor is
credited with boosting DallasNews.com's
traffic nearly 200 percent in his two-year tenure.
will be stationed at Yahoo's Sunnyvale headquarters, which
is south of San Francisco.
spent a dozen years in S.F. as a TV reporter. He also did
stints at the Orlando Sentinel and Democrat and
Chronicle in Rochester, N.Y.
HARRISON TO CBS
Harrison becomes senior VP/strategic development at CBS
Corp. on Jan. 4 to oversee emerging technologies and distribution
systems. It's a new position at the Tiffany Network.
was senior VP-emerging networks at NBC Universal Cable,
handling mystery/crime and suspense/horror channels. He
also managed studio-based acquisitions by Bravo and Oxygen
Harrison was senior VP/programming & strategic planning
at Fox Sports, responsible for development, production,
scheduling and program research for non-event and non-news
CBS, Harrison will report to Martin Franks, executive VP/planning,
policy and government affairs.
EYES RETIREMENT AT NPR
Kasell, news anchor at National Public Radio, is retiring
Dec. 30, calling it quits on a 30-year career. He anchors
the top of the hour newscast on Morning Edition.
NPR memo credits Kasell for raising more than a generation
of listeners with his calm and authoritative newscast.
He has been the first voice many people hear each
will retain his job as official judge and scorekeeper for
Don't Tell Me, the program that
offers Kasell's voice on home answering machines as a prize.
SHUTS BOOKS UNIT
is closing its books unit in the aftermath of the BusinessWeek
acquisition as the media combine seeks more of a consumer
unit published books on finance, trading, wealth management
and other subjects of interest to Wall Street.
books operation employs less than a dozen people. Bloomberg
cut about 130 of BW staffers from the payroll with last
month's purchase of the magazine from McGraw-Hill.
publisher of the Chicago Sun-Times, has been promoted
to group publisher and senior VP at Sun-Times Media.
news continued on next page)
Edition, December 2, 2009, Page 4
MORE DEPENDANT ON VIRAL
Facebook and social networks have become mainstream for
entertainment writers and editors, Entertainment Publicists
Professional Society (EPPS) members learned at a November
media workshop sponsored by the International Cinematographers
Guild in Hollywood.
Coast editor Michael Fleeman, People.com
said: Whether we like it or not, reporters are being
dragged into new media, some kicking and screaming about
it. You have to know how to do it, and you have to file
York Times reporter Edward Wyatt said reporters are
being asked to post more content online and then tweet about
I record audio interviews or TV interviews and post them
on the site, he said. Wyatt cautions PR pros to not
miss the forest for the trees. If you have a webisode
that is attracting 50,000 eyes, and you want to tell me
about it, great. But if the television show associated with
it attracts 16 million people a week, thats the meat
of the story.
covers the television business in LA. He joined the Times
in New York in 1995 as a finance and investigative reporter
and has covered education, the redesign of the World Trade
Center site, the 2004 Democratic primaries, publishing business,
as well as professional cycling and the Tour de France.
He moved to LA in 2006 to cover television.
said hes looking for national stories, because the
Times just doesnt report on Manhattan stories. When
I came to L.A., I found we had not done a story on Two-and-a-Half
Men, which is the biggest comedy on television and
watched all over the country, he said. A lot
of people in Manhattan dont watch it, but people in
Iowa, Kansas and elsewhere do. So if you bring stories with
a national pace, were interested.
Hampp, Los Angeles reporter for Advertising Age,
echoed other complaints of panelists on publicists
follow-up calls on a pitch.
dont pitch me after you received a big no
from another editor above me, he said. We are
still a work in progress, and started our website three
years ago. We have separate website and magazine editors
and then we share editing staff. Its about 99 percent
original content on the website. Theres not much overlap
between the magazine and website. The site is shorter, faster
and more newsie, breezier and for a younger user,
said the print version deadline for Ad Age is Thursday or
think my biggest pet peeve is just the coordination on events,
said Natalie Abrams, West Coast staff editor at TVGuide.com.
Ill get three separate emails from a network
publicist, a studio publicist, a show publicist or a personal
publicist for the actor, and it is all on the same thing,
also said they don't have a full time staffer who tweets,
but each writer or editor uses new media to drive more traffic
By George S. McQuade III
HONORS GOOD DEEDS
Home Journal has kicked off its Do Good
stamp of approval to honor companies that are making positive
changes in people's lives via charitable works.
Do Good stamp can be used on corporate packages
and promotional materials. The first batch of winners will
be featured in the December/January LHF.
are Burts Bees (employees spend 30 hours a year on
volunteer work), Hard Rock International (signature
t-shirts raise millions, and Ambassador Program
for local fundraising), Lee Jeans (Demin Day
raises money for breast cancer awareness), L'Oreal Paris
(Color of Hope collection benefits ovarian cancer
research), May Kay (Break the Cycle domestic
abuse program), Sonic America's Drive-In (Limeades
for Learning program for classroom projects), Tide
(Loads of Hope laundry service for communities
hit with disaster) and Trident (Smiles Across America
dental hygiene). LHJ is part of Meredith Corp.
HELPS LOCAL TV STATION
Miller, who headed Miller/Geer & Assocs., from 1975-96
and Nann Miller Enterprises since then, is helping out KSAR-TV/15,
Saratoga, Calif. (outside of San Jose), by handling stories
and teaching students the basics of journalism.
a public access station located on the campus of West Valley
College, found itself almost without funds and unable to
pay any staffers.
and three others on the board who had broadcast and reporting
experience stepped in to do the work themselves.
either had to pay to tape our shows or we could do it ourselves,
nearly a lifetime in PR, Miller switched to journalism,
covering such subjects as a Halloween parade, City Council
meetings, Christmas Tree lighting, press conference on hit
and run accident, Saratoga High Schools 50th anniversary,
and the opening of a park memorializing Kevin Moran, a young
man who was accidentally shot by a policeman while taking
part in a protest against the Vietnam War.
shows are also aired on YouTube.
a native of Cincinnati and graduate of the University of
Cincinnati, was president of the Los Angeles Counselors
Academy, an instructor at Calif. State Dominquez Hills.
DIES AT 52
Angeles Times sports writer Mike Penner, who made national
headlines when he wrote about being a transssexual, died
Nov. 27. He was 52 and suicide was a suspected cause, according
to the newspaper.
announced in 2007 via his sports column that he was a transsexual
sportswriter and began writing for the paper under
the byline Christine Daniels. He changed back to his original
name in October 2008.
was a first-rate journalist, a valued member of our staff
for 25 years, and we will miss him, Times Editor Russ
Stanton said. He respected our readers a great deal,
enough to share with them his very personal journey. Our
thoughts and prayers are with his family.
2, 2009, Page 5
OF PR FIRMS
RSCG EXAMINES SOCIAL MEDIA
social media cant handle the entire communications
load, tools like Twitter and Facebook are now a vital consideration
for any strategy, according to a study by Euro RSCG Worldwide.
polled more than 1,200 Americans from various online demographics
in October for the study on the implications and use of
social media, extracting trends and highlighting opinions
about the emerging communications force.
responses included nearly half (48%) saying electronic interaction
is more convenient than face-to-face, less than
one-third (28%) who said social media enhances social lives
offline, and a majority (58%) who said online socializing
is for sad, antisocial types.
study points to online phenomena like Barack Obama's presidential
campaign, the Iranian elections and the unlikely singing
phenom Susan Boyle as examples of social media's power.
Euro study says that as more traditional media like newspapers
and TV stations go online and adopt more social technology,
the lines between news and social chat are blurring. "Those
outlets now provide space for registered users to respond
to news items and editorials, which often turns into lively
debate," the firm noted, adding that content is easily
shared via email or services like Twitter with the click
of a mouse.
noted that about 20 million messages are "tweeted"
each day, while Facebook has 300M active users.
online is trended toward the "hyperlocal," according
to the study, which notes "it's about the sort of new
ways of creating the local awareness and connectedness that
virtually disappeared when consumers stopped walking down
Main Street and started relying on TV for their news."
sheltered behavior, or "cocooning," along with
increased commuting to work made it so many people weren't
aware of local events, Euro said. But social media tools
are reestablishing peoples' connections with their surrounding
vicinities and communities. Euro pointed to the Omaha
World-Herald's October purchase of WikiCity, a community-based
social site on 22,000 U.S. towns, and said that the hyyperlocal
space is being pursued by both start-ups and individuals,
as well as established media companies like Yahoo!.
said the rising generation born since the 1970s is most
at home with social technology and is the most comfortable
with putting themselves at the center of their media universes.
full study is at eurorscgsocial.com.
Ogilvy PR Worldwide
is working with the Joint United Nations Programme on HIV/AIDS
to launch two reports in China ahead of World AIDS day Dec.
Newport, Ky., said it is holding a reality show-like competition
for an entry-level job with the Cincinnati-area firm. The
firm is calling on May/June 2010 graduates, or recent grads,
to apply through Dec. 17 at EisenPR.com.
Webisodes will document the interns trials,
tribulations, victories and tasks at hand. ...
New York/Cinnabar Ventures, for PR for its cloud-based operating
system, Yippy OS.
for an expanded PR role with the existing client to include
a holiday push for its gourmet food and gift basket brands
-- The Popcorn Factory, Fannie May and Cheryl&Co.
York/Sennheiser, German audio products maker with offices
in Old Lyme, Conn., for PR in the U.S. consumer electronics
Leedy & Associates,
Mount Kisco, N.Y./Cobalis Corp., for launch of PreHistin,
and Quantum Health, OTV consumer health products, for an
integrated, year-long PR campaign.
Cranford, N.J./USA Illumination, lighting fixtures maker,
and MD On-Line, health care technology, for PR and marketing.
Hackensack, N.J./Agudath Israel of N.J.; Alfred Sanzari
Enterprises, real estate owner and developer; livethesource,
direct sales; Multi Distressed Asset Co., real estate; New
Energy Technologies, clean power; Rivet Software;
Vcorp Services, corporate services; Vzillion, 3-D Internet,
and XsunX, solar cell technology.
Voorhees, N.J./Street Corner, Kansas-based franchisor of
mall convenience stores, as AOR for PR.
Butler & Clark,
Wilmington, Del./The Health Network of the Chester County
Hospital, and CentraState Healthcare System, as AOR.
Raton, Fla./Bob Waxman, author, for release of 2012:
The Ultimate Meaning (Paragon House, December 2009),
a title intended to debunk the blockbuster film about an
Earth-wide apocalypse released in November. Book publicist
Kim Morgan is heading the account.
Miami, Fla./Avis Rent A Cars Latin American and Caribbean
division, for PR.
Canton, Ohio/Gerbers Poultry, as AOR for advertising
and marketing communications.
& Finco PR,
Green Bay, Wisc./LZ Lambeau, for a strategic PR program
supporting a welcome home event for Vietnam
veterans in the state in May 2010.
Palmdale Hotel, for PR following a multimillion-dollar renovation
to the Antelope Valley (Calif.) property.
Marketing & PR,
Irvine, Calif./Lugano Diamonds, jeweler, for a product PR
campaign targeting consumer media.
Los Angeles/Private Health Management, medical treatment
for high net worth individuals, for media relations, speaking
opportunities, branding and strategic counseling.
Edition, December 2, 2009, Page 6
COUNCIL REVAMPS PSA SITE
Advertising Council has produced a new website to encourage
agencies, media companies and advertisers to extend the
reach of the groups public service announcements.
was unveiled by Johnson & Johnson VP Brian Perkins,
who chairs the council, at the groups confab in New
York earlier this month.
group said users can quickly share PSA videos and images
via social media platforms and offers the opportunity to
comment through sites like Facebook and Twitter.
council is also posting behind-the-scenes video of PSAs
JESS3, a digital agency in Washington D.C., developed the
new site. AOL provided strategic guidance on the design
of the most exciting and valuable uses of social media is
for social good," said Perkins.
site currently features ten campaigns, along with the agencies
that created the PSAs pro bono: Autism Awareness (BBDO),
Drunk Driving Prevention (Mullen and The Vidal Partnership),
Hunger Prevention (Ogilvy and Mather), Adoption (kirshenbaum
bond senecal + partners), High School Dropout Prevention
(Publicis), Shelter Pet Adoption (Draftfcb), Gay and Lesbian
Teen Bullying Prevention (ArnoldNYC), Re-connecting Kids
with Nature (Euro RSCG Tonic), Teen Dating Abuse Prevention
(R/GA) and Wildfire Prevention (Draftfcb).
group said all of its 50 national public service campaigns
will be featured on the site in the near future.
council is working with New Media Strategies, a D.C.-based
social media agency, to promote My Ad Council on blogs,
message boards, discussion forums and social networks.
senior account director for the recently defunct On
the Scene Productions,
has landed at PR Newswires MultiVu
broadcast and digital division as a national account manager
based in Chicago. ...Mark
was hired by Universal Music to produce a satellite media
tour for the release of recording artist 50 Cents
new album, Before I Self Destruct, and book,
The 50th Law. ...Roswell, Ga.-based marketing
has acquired web developer Bottlecap
Atlanta. The two-year-old Bottlecap will operate under its
name as a subsidiary of LE. Founder and president Jeremy
Morris becomes president of LEs digital media group.
division was awarded the 2009 Excellence in New Communications
Award for measurement innovation by the Society for New
Communications Research. Zocalos Digital Footprint
Index, released earlier this year and developed with the
Dept. of Marketing at DePaul Universitys Kellstadt
Graduate School of Business, was cited as an impressive
expample of new technology used to enhace communications
GRIFFIN TO EXIT
AS IRL PR CHIEF
VP of PR for stock car racings Indy Racing League,
has submitted his resignation, effective Dec. 18.
The IRL runs
two racing prominent series, including the Izod IndyCar
Series anchored by the Indianapolis 500.
the Indy League in 2002 in the VP slot from Nascar, where
he was director of communications.
At the IRL,
he handled media relations and strategic communications
and highlights of his tenure included Danica Patricks
first win and the recent series sponsorship by Izod.
ODwyers that he doesnt have any immediate
think the time is right for me to entertain a new challenge,
particularly among something that would allow me more quality
time with my kids, he said in a statement via IRL.
out with World Cup USA 1994 and the Major Indoor Soccer
League before moving to motor sports.
Clayton, spokeswoman to Sen. Maria Cantwell (D-Wash.),
to Burson-Marsteller, Washington, D.C., as a manager in
the Issues and Crisis Group. Her years of experience
working on key issues on Capitol Hill will make her great
asset to Burson-Marsteller and it clients, said Josh
Gottheimer, global executive VP. Clayton has worked on the
Hill for five years, including two for Cantwell.
Lawrence is moving to Razorfish as director of word
of mouth/social media, according to David Deal, spokesperson
at the interactive shop. Deal said the Fleishman-Hillard
senior VP-digital communications joined the Publicis Groupe
unit Nov. 30 after taking a week off. Last month, Publicis
officially closed the $530M deal to acquire Razorfish from
Microsoft, which remains a client of the digital shop.
Watters, managing director, financial risk management,
KPMG, to John Hancock, Boston, as VP of government relations.
She was previously commissioner of the Office of Financial
and Insurance Services for the State of Michigan, one of
three states that JH considers its primary state regulators.
Rosenfeld, who recently led the strategy to build
a safety center connected to the Americas Most
Wanted TV franchise, to Widmeyer Communications, as
VP and executive producer of its creative studio. She is
a veteran producer for political campaigns. Sara
Kabakoff, marketing and comms. associate at the National
Building Museum, joins as marketing manager to promote the
firm and its clients.
Monahan to senior VP, education, healthcare, non-profit
practice, Rasky Baerlein Strategic Communications, Boston.
P.J. Foster, Emily
Gombar and Jessica
DiMartino were also upped.
Edition, December 2, 2009, Page 7
GOLDMAN SACHS LAMBASTED
black-tie crowd of 1,040 attended the "Financial Follies"
of the New York Financial Writers' Association Nov. 20 at
the Marriott Marquis.
crowd was slightly smaller than 2008 but the barbs aimed
at the "heavies" of the financial world were as
York IR firm Rooney & Assocs., hosting 38 journalists,
had the most tables-five (at $3,000 each).
Bernie Madoff and bonus-paying Goldman Sachs took the brunt
of the attack.
to the tune of Smooth Criminal by Michael Jackson
were these lyrics:
he sold through innuendo,
The old ladies would crescendo,
Uncle Bernie was an ogre,
But he made a dashing broker,
It was underneath the table,
But the payout was so stable,
Oh, we begged him-"Is there some room?"
We were sucked in, it was our doom.
Blankfein and Goldman Castigated
Sachs, one of the original nine recipients of government
aid which is now on track to pay $21 billion in bonuses
by year end, was castigated to the tune of Rawhide
by Ned Washington:
of the stanzas:
The money we'll be makin'
Makin' while the other firms cry.
Slice 'em up, tranche 'em in,
Trade 'em first, move 'em on,
Beat 'em up, lock 'em out,
Get the loot, please the wife,
Buy the house, live the life,
Be the best, beat the rest,
Had Five Tables
& Associates, New York financial communications firm
headed by Terry Rooney who had been a principal with the
former Morgan-Walke Associates, hosted 38 journalists.
Salmon, a Reuters blogger, last year criticized a Bloomberg
story about the FDICs finances and called Terry Rooney
whose firm represents Bloomberg. Salmon said neither Bloomberg
reporter David Evans nor anyone from Bloomberg got back
is one of the very best in covering the financial
crisis but it is dreadful when it comes to correcting
errors or responding to criticism, wrote Salmon.
Walke, later purchased by Financial Dynamics, listed more
than 200 clients in 1998. It holds the record for number
of tables purchased at a Financial Follies13
those at the Rooney table was Judith Czelusniak, global
PR director of Bloomberg.
New York Business; Ed
Institutional Investor; Mia
Street Journal; Bob
Jones Newswires; Amey
Daily Finance; Johanna
Business Week; Jason
Smart Money; Beth
contributor, New York Times; Natasha
news for Louise Blouin Media; Kerry
U.S. News & World Report; Mary
News; Paul Sullivan,
contributor, New York Times; Dan
Independent Newsletter; Ray
CEO Radio; Hikhil
AOL Daily Finance; Erika
Business Report; Linda
in Scholarships Given
this year gave $30,000 to 12 journalism students and continued
the (Edward) Swietnicki Professional Development Grant program
for working business writers.
TAPS McFARLANE FOR DARFUR
Bud McFarlane, who was President Reagans
National Security Advisor, has been hired by Qatar to a
$2.5M contract to sort out the mess in Sudan's Darfur region.
Assocs. is to assist Qatar in its initiative to sponsor
and organize a peace process to resolve the conflict in
Darfur, according to the contract between the two
Arlington, Va-headquartered firm is to line up assistance
of respected third-parties toward this objective.
bulk of MAs $206K projected average monthly budget
goes for airfare to Doha and other Middle Eastern destinations.
trips are planned over the course of the one-year contract
for four advisors. Average hotel room cost is pegged at
$375 a night, while per diem meal fee in the Middle East
is pegged at $150 and $100 in the U.S. MA pegs its monthly
fee at $63,500.
who commanded an artillery battery in Vietnam, served as
military assistant to Henry Kissinger and Brett Scowcroft
during the Nixon/Ford Administrations.
the Reagan White House, he served as special representative
to the Middle East and one of the brains behind the Strategic
Defense Initiative (Star Wars) missile defense
to MA, McFarlane established Global Energy Investors to
develop infrastructure projects in the Middle East, Africa
the Darfur business, MA reports to Qatar's Ambassador Abdulla
Edition, December 2, 2009,
Financial Follies, a night of fun for financial
the biggies they cover, and PR pros, is an annual tradition
stretching back to 1938 and has always seemed harmless enough.
in the light of the current financial mess of the U.S. and
the degree of responsibility that the financial press bears
for it, a second look is needed at this activity.
mainly a night for networking since the show has lost some
of its edge over the years. The status of the writers
on the stage (and PR pros) is not what it was some years
ago when leading writers and editors from the New York
Times and other media were active in the New York Financial
Writers Assn., which puts on the show.
least a couple of hundred writers were guests of financial
firms, blue chip companies and PR firms Nov. 20. Tickets
were $300 each if purchased ten at a time or $350 for individual
financial PR firm of Rooney & Assocs. hosted 38 journalists
at its five tables.
of PR Seminar!
the economy booming and criticism of Wall Street small or
non-existent, we would not be writing this editorial.
the U.S. is in what may be its second worst economic funk
ever. Unemployment is 10%, the recovering housing market
looks like it hit a snag, the national debt is at least
$11 trillion and the value of the dollar is sinking.
ODwyer website, NL and magazine alone have covered
PR Seminar, the annual gathering of 160 or so corporate
PR executives and executives and editors of major press
including the NYT, Washington Post, Wall Street
Journal, Financial Times, Forbes, Business
Week, Bloomberg, etc.
to interest any of the above media in this story have been
fruitless. What is the relationship between the financial
press and the financial institutions that have brought the
U.S. to its financial knees? That needs to be examined.
Media, J-Groups Duck Story
articles on PR Seminar have been sent for years to the media
present at Seminar as well as to the Columbia Journalism
Review and the Society of Professional Journalists.
package sent this year to the J-School and its Review noted
the criticism of AIG in 2008 for hosting meetings at plush
resorts after taking billions in aid from the U.S. Government.
seemed to us that the 2009 Seminar at the Ritz-Carlton/Laguna
Niguel, which only attracted 127 PR executives instead of
the usual 160, was cut out of the same cloth.
materials were also sent to the Bloomberg reporters who
were exposing the AIG meetings, NYT and other papers. Also
told was Judith Czelusniak, global PR director of Bloomberg
who was at the 2009 Seminar.
was one bite. Peter Sussman, one of the creators
of the Ethics Code of the SPJ, said journalists at Seminar
violated at least 10 articles of the SPJ code. However,
SPJ did not back up his personal opinion. SPJs publication,
Quill, has never covered Seminar.
have to wonder when we see praise piled on the Columbia
J-School, which is what Peter Osnos, a senior fellow for
media at The Century Foundation, did in an essay Nov. 24.
the essay was in reaction to journalist Richard Sine's remarks
that J-schools should be closed as a waste of time and money.
admitted that J-education has always been regarded
somewhat dubiously by most academics and many journalists,
but he claimed that Columbia has many fine courses. Cost
is $72,182 for the course which attracted 1,057 applicants
this year of which 412 were accepted.
Wall St. Need Covering
economy and Wall Street, which sometimes go in different
directions, are the big story these days and probably for
some years to come.
no matter what they cover, the Columbia grads are going
to run up against politics in their own organizations and
PR pros who are going to be tight with information.
big and small institutions and companies, the PR dept. is
often the Dept. of No. Its almost as if
youre trying to borrow money from them if you seek
information. They want to know who you are, what you will
do with the information, and how that will benefit the company.
(or the lack of it) has an enormous influence on news flow
and it's time that all J-schools as well as the SPJ and
CJF take notice of it instead of playing politics.
Skipped Rotbart/ODwyer Lawsuit
had a previous experience with the Columbia J-School.
ODwyer Co. and this writer were sued in 1994 on charges
including that we violated the copyright of Dean Rotbart
when we covered his hour and 40-minute presentation to the
1993 PRSA conference. He described instances of news tips
and ads being influential on news coverage.
charges against the company and us personally were dismissed
in 1995. A first page story (top middle) in the New York
Law Journal said the case broke new ground for journalists
writing about other journalists.
American Journalism Review July/August 1994 devoted
a page to the suit, describing both sides and saying disposition
of it may make new rules on the right of journalists
to report critically on each others work.
reporter William Glaberson did a lengthy story in late 1993
on our coverage of the speech. He quoted Business Week
editor Stephen Shepard as saying about Rotbart, This
guy passes himself off as an independent media critic. Hes
not. He is serving the PR community and he is presenting
a cynical and highly warped view of the major news organizations.
used two cameras to videotape the presentation which was
to be offered for sale to members. We never saw any such
offer to members.
when we were sued in early 1994 for $21.5M ($6.5M in compensatory
damages and $15M in punitive damages), this won no further
coverage in the NYT.
decision was ignored by the NYT, Columbia J-School and CJR.
Michael Wolff, writing in 2002 in New York, said NYT has
enormous clout at the J-school and the schools
highest mission may be preparing students for
with Rotbart gave it perpetual, unlimited copyright to the
speech. But PRS refused to let us use it which we felt would
have ended the suit.
At the same time
that it was refusing aid to us, PRS was making a hefty profit
selling copies of our articles and those of other authors
without permission in most cases. We found copies of dozens
of O'Dwyer articles in 11 information packets
that were purchased.
Our articles were
by far the most copied, totaling at least 50,000 copies
in the latest three years of the activity which was halted
shortly after we exposed it.
PRS was reporting
net profits on the practice of nearly $200,000 in that period.