The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, December 16, 2009, Page 1
SLATES MORTGAGE PR
York State is looking for agency help for a subprime
foreclosure prevention services campaign intended
to tell citizens about their options for refinancing and
securing other help to stave off losing their homes.
in the Empire State were up 24 percent from the first to
second quarters of this year to 13,644. But the state improved
from 39th in the U.S. to 37th following the second quarter,
based on the number of foreclosures.
New York State Housing Trust Fund, through its Division
of Housing and Community Renewal, issued an RFP on Dec.
7 backed by federal stimulus dollars to create a statewide
public awareness campaign.
state is calling for a bifurcated approach, targeting stakeholders
and centers of influence who will deliver the
message, in addition to consumers and homeowners.
are a particularly vulnerable demographic for foreclosure,
and the top 20 counties for bank repossessions in the state
are another key focus.
of a website, earned and social media, toolkit for partners,
PSAs and collateral material are expected tenets of the
are due Jan. 21 and a conference has been set for Jan. 4
Markowski ([email protected])
is taking questions and overseeing the process.
RFP is available at odwyerpr.com.
World Gold Council has awarded its seven-figure PR account
to Publicis Groupes MS&L Group in a competitive
pitch that included Hill & Knowlton, FD and Kreab Gavin
Capital MS&L leads the effort funded by Newmont , Goldcorp,
Barrick, AngloGold Ashanti and Gold Fields to stimulate
and sustain the demand for the precious metal.
work will be initially focused on key markets such as London,
New York, Dubai, Mumbai and Beijing.
Graydon, director of corporate communications at WGC, wants
MS&L to build the prominence of gold and ensure
its value as buyers in the post recession era
search for value in everything they purchase, according
to his statement.
Campbell, managing director of Capital MS&L, leads the
account. Oliver Fleurot is CEO of MS&L Group.
MERGES HOLLYWOOD SHOPS
entertainment PR powerhouses BNC and PMK/HBH are slated
to merge in January, according to a staffer involved in
the move. The combination would create a shop with more
than 150 staffers (the majority from PMK/HBH) and billings
says such a firm would be Hollywoods largest and reported
that PMK/HBH CEO Simon Halls is leaving the firm amid the
merger plans. Deadline- Hollywood.com, which broke the story,
reported that HBH founders Robin Baum and Stephen Huvane
have resigned ahead of the merger and plan to join Ina Treciokas
PR. PMKs A-list clients include Matt Damon, Sam Mendes
and Shia LeBoeuf, among dozens of others. BNC, acquired
by IPG in 2000, is the former Bragman, Nyman Cafarelli.
Its client roster mixes events, corporations, brands and
celebrities, including the Emmy Awards, Audi, Samsung and
Target, as well as talent like Jenna Fisher, Whoopi Goldberg
and Cameron Diaz.
was founded by Pat Kingsley in 1980 with partners Michael
Maslansky and Neil Koenigsberg. IPG bought it in 2001, along
with Huvane Baum Halls.
THE CYCLE LOOKS FOR PR HELP
the Cycle, which has offices in Los Angeles and Washington,
wants a PR firm to generate awareness of its campaign to
stop teen dating violence.
group calls relationship violence a silent epidemic.
It says one in three teens experience abuse in a dating
relationship yet more than two-thirds of them fail to report
it to anyone.
Shapiro, who handles development and communications for
the group, is running the search for a PR partner.
is at [email protected]
NARROW FOCUS HURTS TIGER
Woods is relying too much on lawyers who have a narrow focus
and not enough on PR people who have a much broader view
of matters, says New York lawyer Harold Suckenik.
who wrote a legal column for ODwyers PR Report,
this NLs monthly magazine, from 1987-93, said cautious
lawyers are making things worse for Woods.
are used to operating under strict rules that govern what
is admissible in a court of law, he said.
PR pros, he noted, take into account anything
on page 7)
Edition, December 16, 2009, Page 2
DEFENDS MR. SQUIGGLES
Squiggles is safe. Thats the message from Zeno Group,
the Chicago PR firm hired by toy maker Cepia to counter
a report that this years blockbuster Christmas gift
could contain unsafe levels of toxic chemicals.
Guide, a consumer group, on Dec. 5 published testing results
that found the popular China-made Zhu Zhu line of toys by
Cepia contained antimony and chromium levels above federal
standards. But the group backed away somewhat from its findings
on Dec. 7, when the Consumer Product Safety Commission said
its soluble method of testing toys is more effective than
Good Guides surface-based method.
while we accurately reported the chemical levels in the
toys that we measured using our testing method, we should
not have compared our results to federal standards,
the company said in a statement through Skyvara Communications,
a Bay Area boutique shop headed by former Fleishman-Hillard
and Rowland Company executive, Suzanne Skyvara. We
regret this error.
CPSC said the Cepia toys were safe and the company itself
pushed back to challenge the Good Guide report.
are disputing the findings of Good Guide and we are 100%
confident that Mr. Squiggles, and all other Zhu Zhu Toys,
are safe and compliant with all U.S. and European standards
for consumer health and safety in toys, said Russ
Hornsby, CEO of St. Louis-based Cepia, in a statement outlining
safety testing at the company issued by Zeno Group.
Guides report also found elevated levels of toxins
in toys by Bukugan and Fisher Price.
Group is part of Daniel J Edelman Inc.
BUFFS IMAGE OF SRI LANKA
has picked up a $45K a-month contract for PR, media, social
media, government relations and online reputation management
duties from Bell Pottinger San Frontieres for its client
island nation off the south coast of India in May wrapped
up a 25-year war against the Tamil Tiger separatist group.
U.S. has criticized the Government of Sri Lanka for civilian
casualties and the treatment of refugees connected with
Blake, U.S. assistant secretary for south and central Asian
affairs, just completed a fact-finding mission to Sri Lanka.
That follows a Senate Foreign Relations Committee report
that encourages the Obama Administration to recalibrate
its political and economic ties with Sri Lanka.
game plan includes story placement, blogger outreach, ally
development, think tank outreach and polling.
effort calls for grassroots management to build
a base of support outside Washington to support inside Washington,
according to its agreement.
offers more goodies beyond the $45K monthly retainer. It
will do media and Congressional training at $5,000 a pop
per-spokesperson. Fees for research and polling are priced
SACHS NIXES HEFTY BONUSES
Sachs, ground zero of public rage against excessive Wall
Street bonuses, announced Dec. 10 that its 30 top executives
will receive 100 percent of `09 discretionary compensation
in the form of shares at risk instead of multi-million
Lloyd Blankfein, who received a $27M bonus in 2007, says
the new scheme ensures that compensation rewards performance
and incentivizes behavior in a fashion that is in the public
and shareholders best interests.
also announced that shareholders will have a say on
pay on the compensation of Goldmans five top
earners at the 2010 annual meeting.
bonus stock has a five-year holding period and permits the
investment banker to recapture the shares if an executive
engages in materially improper risk analysis
or fails to sufficiently raise concerns about risks.
according to Blankfein, goes beyond the current clawback
mechanism that covers fraud and malfeasance.
RE-HIRES CRISIS MANAGER
Worldwide has re-engaged Corallo Comstock, the Washington,
D.C., public affairs and crisis firm led by two former Justice
Dept. PA staffers.
Corallo, the seasoned crisis manager and partner in the
firm, told ODwyers that he recently began representing
the private security contract again. Corallo in 2007 provided
media training to Blackwater executives before they testified
in Congress in April of that year over alleged wasteful
spending on contractors in Iraq. Later that year, he went
to work to generate buzz for Fred Thompsons presidential
which changed its name to Xe Services earlier this year,
is gaining new scrutiny as the New York Times reported
Dec. 11 that company security contractors participated in
secret raids against insurgents in Iraq and Afghanistan
by the Central Intelligence Agency.
who repped Karl Rove during the Valerie Plame leak scandal,
says Blackwater was never under contract to participate
in clandestine raids with CIA or Special Operations personnel.
He also denied company contractors took part in so-called
Comstock, like Corallo a Justice spokesperson under Attorney
General John Ashcroft, is also a partner at Corallo Comstock.
REVIEWS WATER CONSERVATION PR
the second driest state in the U.S. and one of the highest
consumers of water, is reviewing its $250K-a-year
water conservation public education account with an open
RFP process through January.
state wants to explain conservation practices, send consumers
to its Slow the Flow website, and push other
efforts to cut 25 percent of its water use.
Media Group, which has an office in Salt Lake City, is the
must have experience in both PR and public service announcement
production and placement. The winning team will oversee
the annual public education campaign, part of a long-term
effort to reduce water use per capita. Deadline is Jan.
6, 2010; questions, Dec. 30.
Edition, December 16, 2009, Page 3
& Publisher is closing after a 125-year run as parent
company Nielsen Co. unloads eight media and entertainment
properties to Pluribus Capital and Guggenheim Partners.
was not part of the overall transaction.
at the bible of the newspaper industry were
told of the print and online shutdown Dec. 10. Editor Greg
Mitchell is shocked that a way was not found
to keep the E&P alive.
remains hopeful that a deal may happen.
expects the deal for The Hollywood Reporter, Billboard,
Adweek, Brandweek, Mediaweek, Backstage,
The Clio Awards and Film Journal International will
close the end of the month.
buyers have formed e5Global Media LLC to run the properties.
Pluribus was formed this year to acquire and manage media
properties with high growth potential.
founder, Jimmy Finkelstein, will chair e5Global. Guggenheim,
a diversified financial services firm, has more than $100B
in assets under management.
new owners issued a statement touting the Nielsen properties
as leaders in their respective fields that will now have
the financial clout to add enhanced content across
their print, online and new media channels.
was founded in 1901, but dates its origin to 1884, the launch
date of The Journalist, which it acquired.
EDITORS EXIT AD AGE FOR BLOG NET
Age is losing two top editorial staffers to B2B blog
network Breaking Media.
Bloom, executive editor, and Matthew Creamer, senior editor,
have resigned from Ad Age to serve as editor-in-chief and
executive editor, respectively, at Breaking Media.
is a Gawker Media-style company encompassing four blogs
covering the legal community, Wall Street, fashion, and
finance/accounting. The properties include Above the Law,
Dealbreaker, Fashionista and Going Concern.
Age has named Abbey Klaassen to replace Bloom overseeing
all editorial operations.
had been digital editor of the trade pub after joining five
years ago from Mpls-St. Paul Magazine, where she
was assistant editor.
joined Ad Age in 2002 after heading PR Week. Creamer
was also previously at PRW.
HANSELL TO AOL
said Dec. 8 that New York Times tech and telecommunications
reporter Saul Hansell has been hired as programming director
of Seed.com, the start-up news content platform.
is the first staffer for the content management
start-up expected to launch this month, according to a statement
took a buyout from the Times after 17 years at the paper
of record. He was founding editor of the papers popular
Bits blog and on the must-pitch list of many
tech PR pros.
reports to AOLs senior VP for entertainment, Mike
Wall Street Journal reported earlier this month that
Seed.com is AOLs system to mass-produce news articles
and other content using computer algorithms and journalists.
OPEN DIGITAL NEWSSTAND
Corp., Time Inc, Hearst, Conde Nast and Meredith have announced
plans to open a digital newsstand as a bid to grab the bulk
of online revenues from portable devices.
digital initiative will provide access to an extraordinary
selection of engaging content products, all customized for
easy download on the device of their choice, including smartphones,
e-readers and laptops, said John Squires, interim
managing director of the venture.
storefront will feature a common reading application that
promises to deliver the look and feel of each print publication.
venture follows the success of Amazons Kindle reader.
keeps 70 percent of the revenues generated by content providers.
TAPPED AT BUSINESSWEEK
Bascobert, a Dow Jones veteran, has been put in charge of
45-year-old was working in Dow Jones consumer media
group handling marketing.
assumes the responsibility of Keith Fox, who is sticking
with BWs former corporate parent, McGraw-Hill.
wrapped up the acquisition of the business weekly last month.
NATIONAL GEO KILLS ADVENTURE
The National Geographic
Society has decided to kill the printed magazine, Adventure,
a ten-year-old spin-off.
John Griffin, president
of National Geos magazine group, said the decision
to shutter the magazine was driven by the current
advertising environment and the many opportunities
that the Society sees in the emerging digital platforms.
The time is ripe to transition the Adventure
brand, he said.
The revamped Adventure
will be based on a multi-platform model of books,
e-magazines, website and mobile applications. The eight
times a-year magazine had a circulation of 625K.
are out of work with the print shutdown.
news continued on next page)
Edition, December 16, 2009, Page 4
rise of citizen journalists, user-generated content and
active, rather than passive consumers of information do
not threaten the integrity of journalism, said U.S. public
diplomacy chief Judith McHale in a Dec. 11 speech at Vilnius
University in Lithuania.
are those who fear that this cacophony of voices will threaten
the integrity of journalism and that traditional news gathering
organizations will be pushed to the margins, said
McHale, the former chief of Discovery Communications appointed
this year by President Barack Obama as the U.S.s PR
more optimistic about the future, because I believe that
like people, businesses adapt. The best among them -- the
most innovative -- are already doing that, she added.
to a text provided by the State Dept., said she visited
one of South Koreas top newspapers on a recent visit,
noting the paper now considers itself a platform-neutral
content provider, not a newspaper, providing
information on paper, online, on mobile devices, through
e-books or interactive TV screens, to name a few.
companies which are either adapting or are innovating in
this new environment are thriving," she said.
platforms like Facebook and YouTube operate on content shared
between people who trust one another friends and
associates. She said blogs that are found to be inaccurate
lose relevance, adding that media organizations which embrace
high standards will preserve the trust of consumers and
those who argue that the integrity of journalism in this
environment is in peril, my response is that trust is as
fundamental to the news business as it is for all human
interaction, she said.
Mightve Hastened Independence
holds the title Under Secretary of State for Public Diplomacy,
told the audience at the university that the countrys
revolt from Soviet rule may have been hastened had todays
technology been available in the late 1980s.
brave Lithuanians who joined hands in 1989 didnt need
YouTube and Twitter to come together but imagine
what they could have done with these tools. she said.
In fact, I wonder how long foreign occupation of your
country would have lasted had Facebook and [a Lithuanian
social networking site] ONE.LT existed in 1945.
new technology is also reshaping international relations
and diplomacy, shifting it away from the domain of
privileged men working behind closed doors.
She is cheered
by the technology-fueled uprising in Iran and said such
tools mean that old hierarchies and barriers
to communication are dissipating.
Obama and Secretary of State Hillary Clinton recognize public
diplomacy as a key cog in restoring U.S leadership in the
recognize public diplomacy as an essential ingredient of
21st century stagecraft, she said.
consulting giant Accenture became the first high-profile
sponsor of Tiger Woods to drop its marketing agreement with
the embattled golfer.
In a statement
issued Sunday, Dec. 13, Accenture said it had a very
successful deal with Woods for the past six years
and praised his golf course success as a powerful metaphor
for business success in Accenture ads.
the sponsorship from $10M-$15M.
given the circumstances of the last two weeks, after careful
consideration and analysis, the company has determined that
he is no longer the right representative for its advertising,
the company said in a statement by senior director of corporate
communications Alex Pachetti, and senior media relations
executive James McAvoy.
A new ad
push is slated for 2010. Young & Rubicam, part of WPP,
handles its account.
at IMG said he was disappointed but respects Accentures
of the golfer include Nike, AT&T and Tag Heuer.
of marketers conducted by Argyle Executive Forum last week
found that 76 percent would cancel, reduce or suspend their
business relationship with Tiger Woods if they had a deal
with him. More than 600 senior marketing execs responded
to the two-day survey. Twenty-two percent said they'd stick
as Youth Model
An ad for
Tag Heuer watches in the January 2010 Vanity Fair positions
Tiger Woods as a model for youth, saying that Since
1996, my Foundation has inspired more than 10 million youth.
Together with Tag Heuer, Im helping young people
to believe in themselves.
The Tag Heuer
website has a video of Tiger and copy that focuses on his
Tiger is one of the greatest sports champions in history.
With his personality and his results, he is a perfect example
of prestige and performance which are so important to Tag
personal obsession with results and perfection, his ability
to withstand pressure, to meet expectations and exceed them,
but also his love of disciplineall this makes him
a natural partner for the brand.
counselor Robert Dilenschneider told ODwyers
that Tiger Woods has one last chance to recover his
standing but if he doesn't do it quickly, the opportunity
will be lost forever.
said Woods advisors have been doing a simply
miserable job or the golfer isnt following their
right now, Woods has to go public in an aggressive way and
apologize to the American people, to his fans, to the press,
and, more importantly, to his wife, he said.
said Woods should say he is going for medical treatment
to see if he has a serious problem. And, if he has that
problem, he should then engage in therapy aimed at addressing
16, 2009, Page 5
OF PR FIRMS
PR Worldwides 360 Degree Digital Influence
unit has created an influencer relationship management
platform called Insider Circle. The service is offered by
brands on an invitation-only basis and allows them to share
content and offers to select social media users identified
as influencers. ...Feintuch
Communications has formed an alliance with MS-IR
to collaborate in offering IR and PR services. Principals
at the New York-based firms share past affiliations with
KCSA Strategic Communications. FC is headed by Henry Feintuch,
a 22-year KCSA vet. MS-IR is led by Miri Segal-Scharia,
a partner at JM/KCSA, an Israeli affiliate of the firm.
...Alistair McLeish, who founded Eastern Europes Mmd,
a corporate and public affairs firm acquired by Huntsworth,
said hes starting a new firm focused on Latin America.
He joins former Mmd director Ian erbison in Speyside
Corporate Relations, slated to open in Sao Paulo,
Brazil, in February 2010. Three practices include corporate
comms., investor relations and government relations. Info:
...Outdoors PR firms Verde
PR & Consulting and Base
Camp Communications merged on Dec. 1 under the Verde
name. Mike Geraci, founder and director of Base Camp, takes
a partner role at Verde and the title VP, strategic development
director. He brings Backcountry.com,
SCARPA, Princeton Tec and Kona Bikes with him. Geraci said
he and Verde head Kristin Carpenter-Ogden have been friends
for 12 years and collaborated in the past. The firm has
offices in Durango, Colo., and Jackson Hole, Wy. ...Three
partners have formed Blue
Oasis Group International, a technology-focused PR,
marketing and web design shop in Corona, Calif. Deanne Hollis-DeGrandpre,
a PR consultant who was editor-in-chief for Computer
Technology Review, joins Cheryl Renton, former director
of marketing communications for Absolute Analysis, and Ketchum
vet Steve Schone in BOG. Info: blueoasisgroup.com.
...RMS PR, Los
Angeles, has formed a practice dedicated to promoting applications
for iPhones and other mobile devices. The firm said following
several launch campaigns it has streamlined the process
and created a reduced-fee program to get press for app developers.
Programs start at $1,800, including press release, distribution,
targeted pitching, and social distribution. Info: rms-biz.com.
a boutique firm headed by Mary Tressel, has merged with
San Ramon, Calif.-based AMF
Media Group, an advertising, PR and marketing comms.
shop. Tressel is a former A/D for Lewis & Summers PR
and media relations coordinator for Pillsbury Madison &
Sutro. ...A 30-minute TV special produced by Ron
Sachs Communications won an Emmy Award from the Suncoast
Chapter of the National Academy of TV Arts and Sciences.
The win is the firms fourth since 2006. The program,
Explore Adoptions, was produced for the state
of Florida to raise awareness of children in need of permanent
homes. Ron Sachs worked with Evolution Media and Core Message
on the program.
New York/Orfalea College of Business at Cal Poly, for PR.
Communications, New York/Countess LuAnn de Lesseps,
author and actress on The Real Housewives of New York
City, and Annop Desair, singer and American Idol
contestant, for PR.
Company, New York/World Airline Entertainment Association,
for association management services for the not-for-profit,
which is a group of more than 90 commercial airlines and
250 suppliers. Kellen will handle financial services, planning,
government affairs, comms., and events management.
PR, New York/BidHere.com,
online auction portal, for PR.
Group, East Rutherford, N.J./Running Subway Productions,
to promote Leonardo da Vincis workshop at the Discovery
Times Square Exposition, and American Academy of Pediatric
Dentistry, non-profit, for an integrated comms. program
for the group and the profession via MWWs Chicago
Management Group, Newport, Ky./WealthBridge Connect,
executive coaching, for a national campaign supporting its
recently launched resource website, wealthbridgeconnect.com.
& Goldberg, Hollywood, Fla./Brianna Kahane, violin
prodigy, for PR for the musician who has appeared on The
Ellen DeGeneres Show.
West Partners, Denver/Mojofiti, language translation
solutions, and SharedBook, online document ideation software,
Clover, San Antonio/Alteza, luxury condo project,
as AOR for PR and marketing.
PR Worldwide, San Francisco/Lithium Technologies,
social customer relationship management software, as global
AOR, including strategic consulting, thought leadership
and brand enhancement, along with traditional and social
media relations. Lithium clients include Sony, AT&T
and Best Buy.
Communications, San Francisco/CelLynx, creator of
a plug-and-play cellular signal booster, as AOR for PR.
Bohle Company, Santa Monica/Penny Arcade, comic and
gaming event company, for PR including the video games,
merchandise, charity, PAX Prime show, and the inaugural
East Coast PAX show.
Hall, Costa Mesa, Calif./Attentus advisors; CIP Real
Estate; The Emmes Group of Companies; Hanford Hotels; Hawk
Holdings; Iris Technology; KZ DevCo; Law Offices of Charles
D. Naylor; Most Branding Development + Advertising, and
Reliant Testing Engineers.
& Caron, Irvine, Calif./Ohr Pharmaceutical, development
stage biotechnology company, for investor relations and
Edition, December 16, 2009, Page 6
ACQUIRES EVENT MARKETING FIRM
Business Media, owner of PR Newswire, has acquired events
marketing services company Virtual Press Office in a deal
worth up to $10M.
said it has paid $6.5M in cash, while performance-related
consideration tops out at $3.5M over three years. The company
said it anticipates VPO revenue of $2.2M for 2009.
VPO counts 500 tradeshows and more than 10,000 clients globally.
Its services include tools for building online press kits,
direct email marketing, and social media outreach and analysis.
Brand, CEO of VPO, and Tom Cherry, COO, are joining PR Newswires
Global Events platform as VPO is folded into that division.
deal follows PRNs acquisition of PR and IR web developer
The Fuel Team in July in a deal worth up to $4.5M.
BIZ WIRE NAMES NEW PREZ
Business Wire has named
co-chief operating officer Gregg Castano as the companys
The 24-year veteran of
the news distribution company started out as a newsroom
coordinator and was named co-COO in 2006 with Phyllis Dantuono.
Cathy Baron Tamraz, who
was president and CEO, continues in that latter title.
BW credits Castano with
boosting its global footprint with new offices in London,
Paris and Toronto, to name a few. Dantuono continues as
BW has also promoted Michael
Becker to senior VP, financial product strategy.
The company said the expanded
role will move Becker beyond his core disclosure responsibilities
to focus on developing new products and partnerships in
the financial sector.
PR WEB BOOSTS ANALYTICS
PRWeb, the distribution
arm of Vocus, has unveiled new analytics reports for gauging
news release use.
The company said clients
are now provided with more detail about pick-up, readership
and activity from readers.
They will now be
provided with a much better sense for where it is sent,
where it appears and most importantly, what people are doing
once they read the news release, said Jiyan Wei, director
of Product Management for PRWeb.
Monitoring features include
a list of specific outlets where the release was sent, listing
of different sites where the release appeared, and data
on action like printing, forwards and PDF downloads.
Lane, director of PR for Vocus, has moved to broadcast
PR company zcomm,
Bethesda, Md., as director of client services. Eric
Minuskin, who handled PR accounts at French West
Vaughan, Cohn & Wolfe and Ketchum, has joined zcomm
as broadcast and radio team lead.
Maguire Coughlin, senior VP at M. Silver Associates,
to Nancy J. Friedman PR, New York, as managing director.
She was previously with Weber Shandwick and Edelman.
Jacob, deputy communications director, People for
the American Way, to Citizens for Responsibility and Ethics
in Washington, or CREW, as communications director. He was
previously senior VP for Wakefield Research and senior associate
director at the American Federation of Teachers.
Cohn, former reporter for Spotlight Newspapers and
ex-staff writer for The Legislative Gazette, to Gramercy
Communications, Albany, as director of media relations.
Grozier was named media relations director for the
Manchester (N.H.) Millrats, a team in the independent minor
league Premier Basketball League.
Robertson, senior account and emerging media staffer
at m strategies, to MM2 PR, Dallas, as an A/E. Todd
Meisner, assistant director of media relations for
Conference USA, also joins as an A/E.
Randall, A/S at Berkman PR, to J PR, San Diego, as
PR manager. She was previously director of communications
at Baby Dagny. J PR has promoted Lauren Clifford to A/S.
Mackey, a public affairs consultant and former deputy
political director to ex-Gov. Roy Romer, to the Outdoor
Industry Association, Boulder, Colo., as director of government
Nadalizadeh, an intern at Stratacomm, Troy, Mich.,
joins as an AA/E.
Suttle to senior VP, corporate communications, BAE
Systems. Suttle joined the defense contractor in 2007 and
had been VP/comms. for its land and armaments operating
group. He was previously with General Dynamics after retiring
as an Army lieutenant colonel. He was editor-in-chief of
Brian Schrager to VP, corporate communications and
national events, Southern Wine & Spirits, a liquor distributor
in 29 states.
Groh to VP, communications and PR, The Timken Company,
Canton, Ohio. She started with the company in 1975.
McDevitt, Northern Ireland managing director for
Weber Shandwick, was tapped for a vacant Social Democratic
Labor Party seat representing south Belfast in the No. Ireland
Stengel Austen, president and CEO of Tierney Communications,
Philadelphia, has been named as the recipient of the 2010
Greater Philadelphia Chamber of Commerces 2010 Paradigm
Edition, December 16, 2009, Page 7
may impact on a client since almost anything is admissible
in the court of public opinion.
has not broken any law except for a minor infraction involved
in knocking over a hydrant, said Suckenik.
admits there are huge legal implications in this situation
but he says the PR implications are also huge.
are so used to lining up what supports their case that they
may not see the other side with any clarity, or may not
look for areas of compromise, he added.
law, its one side vs. the other, he said.
There is virtually no contact with the other side which
is positioned as the enemy.
Column Still Holds True
wrote a column for the February 1988 ODwyers
magazine that answered a PR pros lament that there
has been a lot of talk about attorneys taking over or moving
into the practice of PR.
PR pro said he was seeing a wider and deeper penetration
by lawyers into PR and asked for Suckeniks advice.
columnist took a dim view of this trend which has become
more pronounced in recent years. Lawyers can replace PR
pros in a few highly selective areas such as lobbying,
legal issues, and litigation, wrote Suckenik.
he added that In many ways the training and experience
of practicing law makes a lawyer uniquely unsuited to be
a PR counsel.
students, he wrote, first learn a long-standing body
of intellectual doctrine, i.e., the common law; the intellectual
background and the procedures by which statutes are enacted
and rules governing their interpretation, i.e., statutory
law, and the procedures by which these issues are raised
in specific factual settings including the appellate process.
lawyers learn is a very finite, definitive existing body
of knowledge, deeply rooted in fully documented past experiences
that have been preserved and govern current and future conduct.
the study of common law case is, in reality, a study of
transactions that went wrong.
studying and applying procedural law, attorneys learn to
present cases and make arguments to either a judgeone
person; appellate judgesthree to nine persons, and
juriessix to 12 persons.
Training in Mass Communications
lawyers have little familiarity with the concept of mass
communications or mass marketing. An attorney's entire experience
has been with the things that went wrong and presenting
them in the most favorable light for his or her client before
a very small number of specific people.
education and experience of PR pros is the opposite. They
are experienced in mass communications, mass marketing,
and in ignoring or certainly not dwelling on those aspects
of a campaign or representation that engender problems or
pros down-play aspects that may go wrong. Lawyers are obsessed
with them. PR pros are trained to assert those things that
client would readily accept a PR pro who at the first meeting
notes all the defects in the client's products, what is
wrong with the advertising, and explains why the communications
are misdirected, ineffectual, and possibly in violation
of state and federal law.
is exactly what a practicing attorney would do if he or
she were engaged as PR counsel.
Enslaved by Past
pros are creative and not bound by what has gone before.
They are unfettered by the past. Attorneys are enslaved
by it. The only way attorneys can be creative is by applying
existing law in a novel way or urging reversal of the law
or some variation of the themes," he said.
attorney could remain an attorney if he or she ignored legal
precedent. PR has none.
of the techniques that are used in PR such as market research,
identifying and surveying attitudes, creating a campaign
and message, identifying target audiences, and implementing
a campaign and message, are directed towards an unknown
is contrary to everything that attorneys have learned and
practiced, said Suckenik.
CCG BACKS BERMUDA CO. UNDER
CCG Investor Relations
is working with Bermuda-based CRM Holdings as the workers
compensation insurance company faces a $405 million civil
suit from a New York state entity and possible civil charges
from the states attorney general for unlawful practices.
The company said in statement
Dec. 9 that Attorney General Andrew Cuomo, following a 19-month
probe, intends to file civil claims against CRM and certain
subsidiaries unless a settlement can be reach within five
days. CRM, which has a Poughkeepsie-based unit, Compensation
Risk Management, denies the allegations that it engaged
in fraudulent practices in administering and marketing self-insurance
trusts in connection with its initial public offering in
Los Angeles-based CCG
partner Mark Collinson is handling the account.
Cuomos warning to
CRM follows a civil lawsuit filed Dec. 9 in state supreme
court by the New York State Workers Compensation Board.
CRM also received word
that it has until May to regain compliance or face delisting
from the Nasdaq. CRM shares are currently around $0.31.
PHOENIX MAYOR GETS PR HELP
Phoenix Mayor Phil Gordon
has hired Rose & Allyn as an ABC affiliate in that Arizona
city reported that the girlfriend and chief fundraiser of
the recently divorced mayor has landed city contracts and
Jason Rose, president
of the Scottsdale-based firm, has been defending the mayors
actions and denied that Gordon had an extramarital affair
with the fundraiser, Elissa Mullany. In a statement, Rose
said that the mayor asked the citys attorney about
appointing Mullany to city commissions, which the attorney
said was not in violation of any ordinance or law.
Edition, December 16, 2009,
Woods is flying the coop
and leaving an incredible trail of family and commercial
wreckage in his wake.
one can put a price on the pain suffered by wife Elin and
their two children and the families of Tiger and Elin.
monetary damage to valued trade names like Nike is incalculable.
The Nike swoosh symbol, which Tiger had to display
even when touting other products, could come to stand for
of insiders including reporters knew of Tigers wanton
ways years ago.
other things, this was a failure of the intelligence-gathering
function of PR.
believe Mens Fitness editor Neal Boulton when
he says the National Enquirer was onto the story
is such a gap these days between the press and PR that its
possible that none of the nearly one dozen Tiger sponsors
knew of his philandering.
pros were much more knowledgeable in past decades when they
hobnobbed freely with reporters. Reporters know plenty thats
not quite ready for print or air time but will share with
trusted PR pros.
is so much corporate distrust of PR now that having a reporter
as a known friend can be career-ending.
people for blue chips like Nike, Pepsi, Accenture and ATT
should have warned their employers about Woods years ago.
schools are forming, one that says Tiger is finished as
a corporate image tool and another that says, like Sports
Illustrated, that people will forget and the prying
tabloids and websites will eventually come to Tigers
rescue by replacing his scandal with someone elses.
needed for starters are candid interviews by Tiger and contributions
of mega-bucks to worthy causes.
New York State Legislature is taking a lot of lumps
New York Post columnist
Andrea Peyser on Nov. 12 called the lawmakers The
Dumb, the Dumber, the Mentally Challenged, Morally Bankrupt
and Outright Derangeda collection of chowderheads,
convicted criminals and impotent squirts whom we trust to
run our state.
She added: To say
state government is a circus is an insult to respectable
Chiming in, NYP columnist
Jacob Gershman on Nov. 25 called the legislature bloated
with more than 2,700 employees while Californias legislature,
twice the size, has 650 fewer employees.
Faced with a $3.5 billion
shortfall, the New York lawmaking body cant even control
its own size, he wrote.
The one area where it
shows restraint is ethicsspending only $160,000 last
year on it.
The New York Times
is no less a critic, headlining Dec. 9 that the legislature
is Indifferent, if Not Averse, to Ethics Rules.
Writing about the conviction of former Senate majority leader
Joseph Bruno on two federal corruption charges, Danny Hakim
said the states ethics laws often enable corruption
and even help conceal it from the public.
The legislature shields
itself from disclosure rules that apply to the executive
branch, said Hakim. He noted that Assembly speaker
Sheldon Silver works for Weitz & Luxenberg, the
giant Manhattan personal injury firm, but that what
Silver does at the firm has been an Albany mystery.
At the federal level,
there is chronic failure to pass needed campaign finance
reforms. The NYT headlined on page one Dec. 7 that Congressional
junkets paid for by private groups continue for some lawmakers
and even their families.
Its hard to get
a legislature to reform itself absent a full-scale public
PR Society Assembly is thoroughly corrupt, undemocratic
and dysfunctional and is incapable of reforming itself without
member pressure or pressure from the PR community.
How bad is the Assembly?!
It just passed a bylaw allowing proxy votes in which 56
proxy votes (22% of the total) were used. Proxy voting is
a desecration under Roberts Rules, which the Assembly
pretends to follow.
But its a double
desecration to use proxies to legitimize them.
At least half the delegates
are APR which makes the Assembly unrepresentative of the
80% of members who are non-APR.
Its no wonder the
2009 Assembly blocked a move to end the nearly 40-year monopoly
APRs have on board and officer posts.
The bylaws revision process
that PRS just went through was corrupt.
Ten of the 11 bylaws committee
members were APR when only two APRs should have been on
were barred from submitting amendments, as advised by Roberts.
Only delegates could do so.
There were no face-to-face
discussions of the proposed bylaws with rank-and-file members.
Teleconferences and e-mails were used. Roberts advises
a series of meetings for a revision and never the regular
annual meeting. The Assembly did its revision at the regular
meeting at which 3.5 hours of the nine-hour day were eaten
up by leader speeches and a 1.5-hour lunch.
Instead of each article
being presented to the delegates, as advised by Roberts,
only those articles for which amendments were made were
The Assembly blocked rank-and-file
members from hearing a live audiocast of the Nov. 7 meeting
that was billed as the most important in PRSs history.
It cost thousands of hours of members
time and probably upwards of $200K. The 2008 legal bill
was a record $110K. The 2009 conference then had live audiocasts
of PRS leaders and speakers, showing how easy this would
Members never get to know
how their elected delegates vote and the complete list of
delegates is available only to delegates and then only in
the week before the Assembly.
As of 2005, when proxies
were first used after a lengthy debate, the Assembly stopped
giving out audiotapes or transcripts of its meetings.
Although delegates are
aware that similar bodies for lawyers, doctors, CPAs and
psychologists all have ultimate power over their boards
of directors, the PRS delegates refuse to take up such responsibility.
We lay the blame for dysfunctional
undemocratic PRS at the door of the Assembly. It has allowed
PR to be unwelcome in its own house. Legal, financial, marketing
and association cultures dominate at h.q. which has only
two experienced PR pros on a staff of 55 or so.
As for interest in ethics,
PRS only spent $2,317 on that in 2008 which was a decline
from $4,360 spent in 2007. Total spending was $11.4M.
The only way this cycle
of corruption can be ended is if chapter leaders step forward
and wrest control of PRS from the board or if enough rank-and-file
Coverage of this mess
by the NYT, Columbia Journalism Review and others would
help but politics of one sort or another is at work here.