The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, December 23, 2009, Page 1
Holidays to all our readers. The next issue of the newsletter
will be Jan. 6. Follow breaking news on odwyerpr.com.
SERVICE WANTS PR HELP
U.S. Secret Service, which took a PR beating after a couple
was widely seen as crashing an exclusive White House event,
has issued an RFP for help with its internal and external
RFP was released on Dec. 17 under orders from the Office
of the Director of the Secret Service, Mark Sullivan. The
Service is part of the U.S. Dept. of Homeland Security.
has ordered a "communication review and strategy development"
effort throughout the service, which is partly complete.
law enforcement agency, which has a dual role of presidential/VIP
security and policing counterfeiting, is looking for a PR
agency that can handle "sensitive" but no classified
information, although all personnel on the account must
be U.S. citizens with no dual citizenship. Staffers must
also pass a Secret Service background check.
wants an agency to assess current challenges and create
a detailed communications plan.
and Michaela Salahi drew widespread negative attention on
the Service and the White House when they attended a White
House state dinner in late November without an invitation.
Three members of the Service have been placed on administrative
leave by Sullivan.
are due Dec. 23. [email protected]
is handling the RFP, which can be accessed via odwyerpr.com.
OGILVY SUPPORTS USO
Ogilvy PR Worldwide has
won an AOR contract with the USO to a create a national
PR campaign to enlist support for the service and military
Ogilvy was a finalist
for the account in its last review in 2007, when CK PR beat
the WPP firm and Brainerd Communications.
The United Service Organizations,
self-described as the "bridge between the American
public and the military," said it tapped Ogilvy to
create a "signature campaign."
Lisa Ross, an executive
VP for Ogilvy/D.C., said the firm will create an umbrella
campaign to "encourage Americans to show their appreciation
and express their gratitude for the men and women who defend
us. That includes PR support of programs like Operation
Phone Home, USO Care Package and United Through Reading.
USO is a Congressionally
chartered but private non-profit. It has overseas centers
in several countries, including Afghanistan and Kuwait.
GILLETTE SHAVES WOODS FROM
Tiger Woods sponsor Gillette
has backed away a bit from the embattled golfer amid his
The Procter & Gamble
unit and its firm, Porter Novelli, said Dec. 15 that Gillette
will limit Woods role in its marketing
campaigns, which have prominently featured the golfer alongside
other top athletes like tennis ace Roger Federer, baseballs
Derek Jeter and soccers Thierry Henry.
As Tiger takes a
break from the public eye, we will support his desire for
privacy by limiting his role in our marketing programs,
said a statement from Mike Norton, director of external
relations for the brand, and Porter Novelli VP Jimmy Szczepanek.
Szczepanek told ODwyers
the decision was made internally at Gillette adding we
are not at liberty to further discuss client matters.
Gillette expressed respect
for the action Tiger is taking to restore the trust
of his family, friends and fans, continuing that we
fully support him stepping back from his professional career
and taking the time he needs to do what matters most.
Luxury watch marketer
Tag Heuer on Dec. 21 said it will modify Woods
role in its campaigns.
ARMANO JOINS EDELMAN
David Armano, who was
at social business design start-up Dachis Group, has joined
Edelman as senior VP-digital to team with its new media
heavyweight Steve Rubel. They report to Rick Murray, president
of Edelman Digital.
Armano worked at Omnicoms
Critical Mass prior to joining Austin-based Dachis. He also
held posts at Digitas and Agency.com.
He writes the Logic +
Emotion blog and is a contributor to Harvard Business
Review and Bloombergs BusinessWeek. Armano
believes the move provides a better fit for him and his
family and sees privately held Edelman as a global
leader experiencing explosive growth. He blogged about
knowing Murray for some time and an eagerness to apply digital
agency and start-up experience to work across every time
zone, language, culture, industry and every conceivable
He is based in Edelmans
Edition, December 23, 2009, Page 2
PREPARES SECOND ACT
CEO Peter Chadlington, who built Shandwick into a global
brand before selling it to Interpublic, is mapping an aggressive
strategy to expand his U.K.-based firm in the U.S.
months $33.6M acquisition of Washington-based Dutko
Worldwide is just the first step, Chadlington told ODwyers.
U.S. accounts for 34 percent of Huntsworths $320M
revenues. Chadlington wants U.S. revenues to account for
half of the overall total. He predicts Huntsworths
overall revenues to top the $500M mark within 18 months
to two years.
says everything is on the table. Hes considering big
and small acquisitions in key U.S. markets. Those firms
will go under the umbrella of Huntsworth's recently reinforced
Grayling brand, which currently has revenues of $145M. Grayling
and Dutko are already working on a half dozen shared clients.
Chadlington says the current expansion spree will differ
than the build-up of Shandwick. He vows to be more conservative
on the fiscal front, especially when it comes to earn-outs,
and concentrate on some of the soft issues,
like culture and training, that make mergers work.
shares WPP Group chief Martin Sorrell's assessment of the
market that things are less worse than they were.
He expects discretionary spending (corporate
image, corporate social responsibility programs) to remain
in the doldrums in 2010. On the growth front, Chadlington
is bullish on public affairs, healthcare, digital and investor
COLLEGE SAVINGS PLANS SHOPS
The College Savings Plans
Network, which administers so-called 529 college tuition
plans, is collecting proposals through early January for
a national PR campaign to tout the organization and foster
wider acceptance of the tax-free education savings plans.
The 529 plans, which receive
special tax benefits and allow funds to be invested, are
named after that section of the Internal Revenue Code which
created the plans in 1996.
The CSPN is run by a group
of state administrators as an affiliate of the National
Association of State Treasurers, as well as by private-sector
partners who administer the tuition plans.
The group, which issued
an RFP on Dec. 11, is seeking several tenets from PR firms
pitching its account, including building support for a national
policy to protect 529s, promoting public awareness and understanding
of the plans, building the CSPN's own brand, among other
Media relations, website
evaluation, and seeking out alliances and partnerships are
tactics outlined for achieving those goals.
Celtic Inc., Brookfield,
Wisc., is the incumbent.
The awarded PR contract
is expected to run from February 2010 through June 2011
with two year-long options. Proposals are due Jan. 11.
Chris Hunter, associate
director of CSPN ([email protected]),
based in Lexington, Ky., is overseeing the RFP, which is
available at odwyerpr.com.
ALASKA SEEKS PR TO LIMIT ESA
has allocated $1.5M and is seeking PR proposals for a two-year
campaign to build support against changes to the Endangered
Species Act based on climate change effects, which the state
sees as economically harmful.
The Last Frontier says
the designation of the polar bear as an endangered species,
to name one example, is a threat to its economy. Gov. Sean
Parnell has sued the federal government over its listing
of polar bears as threatened, saying Washington
is using the ESA as a way to shut down resource development
in the state.
An RFP issued Dec. 14
calls for pitches to assemble an Alaska Conference
on Climate Change with policy and PR experts participating,
part of an effort to push the U.S. Congress to limit endangered
species listings based on global warming effects. The RFP
is posted on odwyerpr.com.
The firm of former New
York Mayor Rudy Giuliani in September had expressed interest
in lobbying Congress with the multimillion-dollar budget,
but the final RFP is structured to a more diverse PR effort.
The state wants a PR firm
experienced in producing panels charged with articulating
conclusions as a basis for further efforts in achieving
public policy goals.
The winning bidder must
put together a panel for the event, produce benchmark reports
on the conference's findings, and summarize how the effort
may or may not have affected policymakers. The information
would then be used to try to spark a grassroots effort to
support the state's position that changes to the ESA would
be economically harmful.
The winning firm must
also assist the state in preparing testimony before the
state legislature and U.S. Congress, and develop a plan
to enlist other states.
SHINNECOCKS HIT JACKPOT WITH
International Government Relations Group is registered as
lobbyist for Long Island's Shinnecock Indian Nation.
The New York Times
reported last week that the Shinnecocks are on the cusp
of gaining federal recognition as a tribe, a designation
needed to allow the Southampton-based Indians to open a
IGRGs Rodney Capel,
Democratic operative, is leading the charge for the nearly
1,100-member tribe that filed its petition for recognition
in 1978. IGRG began working for the Shinnecocks in April.
Capel is former deputy
chief of staff to New York City Council Speaker Christine
Quinn, first African-American executive director of the
New York State Democratic Committee and former aide to New
York Senator Chuck Schumer and Rep. Charlie Rangel. He worked
in the campaigns of Clinton/Gore, Gore/Lieberman and Kerry/Edwards.
According to his bio,
Capel led the City Councils effort to improve police/community
relations in the aftermath of the Sean Bell shooting.
IGRG is the base of top
New York State Republican advisors. Kieran Mahoney, managing
partner, was political strategist for former Governor George
Pataki and Senator Al D'Amato. Michael McKeon, co-chairman,
was Patakis director of communications.
Edition, December 23, 2009, Page 3
LOSS OF 150 MAGS IN 09
than 150 more magazines were shuttered than launched in
2009, according to a tally by Oxbridge Communications.
total, 428 magazines were shut down in 2009 while 275 were
titles were the majority category of both launches and closings
this year accounting for 21 new titles (B-metro Birmingham)
and 34 (Atlanta Life, Denver Living) which
pulled the plug.
Hagood, president of Oxbridge, said there is still some
strength in the regional, health and food categories of
of the mixed results for the year was the food category.
Hearsts Food Network Magazine was considered among
the top launches in 2009 as it counts more than one million
readers. But in the same sector, Gourmet Magazine was shut
down after 68 years with a circulation topping 900K.
magazines took a solid hit this year with 16 closings, including
BusinessWeek Small Biz, Conde Nast Portfolio
and Fortune Small Business. Lifestyle and real estate
were also battered with 14 closing in each, according to
major casualties in 2009 included National Geographic
Adventure, Metropolitan Home, Domino and
titles ceased print editions while continuing on the web
in 2009, including Blender, Vibe, Purpose
Driven Connection and Giant.
BLUMENSTEIN IN FOR DEOGUN
Rebecca Blumenstein is
the new international editor at the Wall Street Journal's
website, replacing Nik Deogun, who is pursuing opportunities
in television. She was managing editor.
Blumenstein had been international
news editor and China editor and is acutely conscious
of our digital potential, which she will continue to realize
with her customary vigor and creativity, said editor-in-chief
Robert Thomson in a memo.
He believes the Journal
now has by far the most comprehensive international
Kevin Delaney replaces
Blumenstein as managing editor. He was deputy managing editor
since July 2008 in charge of commissioning content, and
forging outside partnerships.
Earlier, he covered the
technology beat for the WSJ in San Francisco and Paris.
E&P TO PUBLISH JAN. EDITION
Editor & Publisher
said Tuesday that it will publish its next issue
January 2010 due to overwhelming reader and
In an online post, the
magazine warned the issue could still be its last after
125 years, but said a number of companies and
individuals have expressed interest in possibly keeping
the publication going.
E&P parent Nielsen
Co. said last week that the magazine would be shuttered
at the end of December.
E&P staffers will
continue online until Jan. 1.
VEZZA NAMED PUB OF S-L
Rich Vezza has been named
publisher of Advance Publications Star-Ledger
in Newark. He takes over for George Arwady, who is exiting
to run The Republican in Springfield, Mass.
Vezza was running APs
dailies in the Jersey towns of Jersey City, Bridgeton, Gloucester
and Salem, plus a paper in Easton, Penn. He also headed
weeklies such as the Hunterdon Democrat, Somerset
Reporter, Suburban News and Independent Press.
A key goal of Vezza is
to integrate the reporting of those papers with the Star-Ledger
and Times of Trenton.
Vezza began his journalism
career as night police reporter for the Hudson Dispatch.
WOODS CUT DEAL TO KILL STORY
Tiger Woods agreed to
a cover story with Mens Fitness in 2007 in
exchange for killing a story in sister publication, National
Enquirer, about an alleged parking lot sexual encounter
with a woman who wasn't his wife, according to the Dec.
18 Wall Street Journal.
American Media, owner
of the publications, says the description of such a deal
is false and inaccurate, but declined
to explain the inaccuracies.
Woods was under contract
with Golf Digest at the time of the Mens Fitness
story. Golf Digest editor Jerry Tarde was reportedly mystified
about Woods interview and photo shoot with Mens
Fitness as GF, a Conde Nast publication, donated $1M a year
to the Tiger Woods Foundation and sponsored tournaments
in return for monthly articles on golf techniques.
The WSJ reports that Mindy
Lawton, the woman who allegedly had the parking lot hook-up
with Woods, sold her tale to Londons News of the
World tabloid. Both the Journal and News of the World
are owned by Rupert Murdochs News Corp.
Lawton was banned from
discussing her purported relationship with Woods until Dec.
20, according to her contract with News of the World.
MANCINI OUT AT NEWSDAY
John Mancini, editor-in-chief
of Newsday, has left the Long Island paper owned
by Cablevision. He is replaced by Debby Krenick, an eight-year
veteran of the paper who was managing editor.
Mancini began his newspaper
career at Newsday and has reported for the now defunct Long
Island Voice and New York Post.
Newsday recently began
charging $5 for its online content. The site is free for
Cablevision cable subscribers.
USA Today film
columnist Mike Clark
is moving to trade publication Home Media Magazine.
Hell start writing in January.
The move to the
home entertainment industry pub caps a 24-year career at
Publisher and editorial
director Thomas Arnold said Clark will help build its weekly
print and online presence. Clark was previously director
of the American Film Institute Theater in D.C.
news continued on next page)
Edition, December 23, 2009, Page 4
SORRY FOR COVER OFFENSE
Weeklys editorial director apologized to readers
after a cover image of an African-American woman featuring
the headline Afro Pics drew criticism.
an online post, PW senior news editor Calvin Read said the
image was taken from a photograph of a woman whose hair
full of Afro picks was selected from a new book reviewed
in the issue, which was PWs annual feature on African-American
resulting response to the choice of that particular image
and that coverline was not anticipated by the person most
closely involved with this weeks cover, wrote
Read. That person was me
included a statement from editorial director Brian Kenney
expressing regret for those who objected to the cover. My
apologies to anyone who was offended by our cover
that certainly wasnt our intent, he said, adding
that he was delighted so much attention was drawn to the
powerful photograph and book.
said negative reaction was not "universal" and
included a statement of support from the author of the book
which contained the photo, Deborah Willis, chair of New
York Universitys photo department.
OVERHYPED FAILURES OF THE
products that allegedly flopped in the past decade include
the Segway personal transporter, Windows Vista
by Microsoft, Heinz EZ Squirt green and purple ketchup and
Jimmy Dean Chocolate Chip Pancake Wrapped Sausage on a Stick.
The list was compiled
which also added as failures Cocaine Energy Drink, Pontiac
Aztec which was a smaller version SUV, and Frito Lay WOW
potato chips that contained diarrhea-causing olestra.
The Large Hadron Collider
in France and Switzerland, which seeks to discover new sub-atomic
particles, was listed as a failure but comments to businessinsider
noted the $8 billion Collider has had $21 million in repairs
and is still in test.
Eric Fleming, director
of marketing, Segway, said the company certainly is
not a flop.
Indeed it's difficult
to travel to any major city and not see one of our products
along the way whether its used by an individual,
business, or patrolling customer, he said, adding
that the company does not disclose sales figures.
HFM BANKS ON APPS
Hachette Filipacchi Media
U.S. has unveiled five new iPhone applications in a mix
of free and premium content -- Elle Shopping Guide,
Elle Astrology, Womans Day Cooking Assistant,
Car and Driver Buyers Guide and Cycle World.
Todd Anderman, senior
VP, digital media at HFM U.S., said the company is investing
in apps that are being monetized through advertising and
premium downloads, including branded apps that are both
entertaining and informative, along with those that provide
utility and location-based services.
The New York Times
reported Dec. 15 that magazine publishers are using apps
and tablet versions of publications to take control of the
digital realm after letting the Internet slip away
HFM said the Womans
Day and Car and Driver apps are its first to be focused
on providing a service and are free, ad-supported programs.
Unilever/Knorr is backing WD, while Toyota has sponsored
the C&D app.
The Elle Shopping Guide
app is location-based and HFM is eying local ad dollars
with it. Elle Astrology and CW are entertainment-oriented,
premium apps that deliver content from the titles to subscribers.
PENTAGON PA NOMINEE FACES
Obama's nominee for the Dept. of Defense's top public affairs
position said in a Senate hearing last week that he would
review directives and issue any necessary guidelines to
ensure reporters seeking to embed with the military are
I don't believe
in any system that rates reporters based on a perception
that their reporting is positive or negative, said
the nominee, Douglas Wilson, in response to committee's
advanced policy questions. In my view, we should never
be a party to efforts to place so-called friendly reporters
into embeds, while blocking so-called unfriendly reporters.
Wilson, who sat before
the Senate committee no Dec. 18, has been tapped by Obama
to be Assistant Secretary of Defense for Public Affairs,
a post he served under as a deputy during the Clinton administration.
He faced a relatively short round of questions from the
Senate Armed Services Committee Dec. 17, but was confronted
with two key military PR blunders during the Bush administration.
The committee's chairman,
Sen. Carl Levin (D-Mich.), raised the issue of the Pentagon's
controversial PR effort established by the predecessor in
the position Wilson seeks, which had retired military officials
appear on TV news programs as well-informed surrogates without
disclosing their briefings by the government.
Levin noted the issue
is still under investigation but asked Wilson to comment.
Access should be
provided on an equal and balanced basis and if confirmed
I do plan to review those policies, said Wilson, who
has chaired Harvard University's Public Diplomacy Collaborative
and is an ex-foreign service officer.
Sen. Roland Burris (D-Ill.)
asked Wilson what his role would be in deciding whether
to release detainee abuse photos, to which Wilson acknowledged
that he would be involved in the decision.
Wilson also said the Armed
Forces radio and TV networks have a responsibility to report
fair and accurate programs and information.
Sen. Jeanne Shaheen (D-N.H.),
who worked with Wilson on the staff of former Sen. Gary
Hart in the early 1980s and on his 1984 presidential bid,
introduced Wilson and spoke on his behalf.
She noted he handled strategic
communications and PR for the Defense Dept. during the Clinton
administration on issues like defense reform, base closures
and NATO expansion.
23, 2009, Page 5
OF PR FIRMS
PICKS UP RALEIGH PRESENCE
agency Imre has hired two employees of the recently shuttered
Catevo Group to establish a Raleigh, N.C., presence as its
work with John Deere expands.
Edwards, a VP at Catevo, and Tracy Lathan, director of client
services, join the firm as account manager and senior A/E,
will work on the Deere account (Imre is AOR), in addition
to clients like Black & Decker and Verve Living Systems.
recently added Deeres commercial business to its slate,
including products and services for residential, golf and
sports, government entities and the military.
shut down on Nov. 13, four years after the firm was formed
by the merger of PR shop Epley Associates and marketing
is president of PRSAs North Carolina chapter.
PETKUS OPENS SHOP
Doug Petkus, former VP-corporate
communications at Wyeth, has set up his own shop to focus
on healthcare PR and issues management. The move follows
Pfizers $68B acquisition of Wyeth that was completed
on Oct. 15.
Petkus served as Wyeths
chief spokesperson and handled financial and disclosure
matters. He also handled product recalls, litigation and
PR for clinical studies.
Prior to Wyeth, he held
key posts at Abbott Laboratories and Schering-Plough, which
is now part of Merck. He did an eight-year stint at Hill
& Knowlton in New York.
Consultants (609/923-2838) offers a full range of services
such as IR, media outreach, executive media training, message
development, internal PR and speechwriting.
Partners, Chicago, dispatched its corporate accountability
practice leader, Jonathan Wootliff, to the Copenhagen climate
talks last week to gather information for the firm and its
partners in the Pinnacle
Worldwide network of PR firms. Wootliff is a former
comms. director for Greenpeace International and took part
in the Kyoto talks during the 1990s and every global climate
gathering since. Pinnacle member James Hoggan of Hoggan
& Associates in Canada is also on the climate
beat with his new book, Climate Cover-Up: The Crusade
to Deny Global Warming. And The
Vandiver Group, another PW member, published a global
survey on corporations and sustainability that found 55
percent believing the issue will grow in importance and
require more resources in the near future. Survey is at
...CCG Investor Relations,
New York, has aligned with Sao Paulo, Brazil-based MZ
Consult Servicos e Negocios LTDa, an IR and financial
comms. firm. CCG offers IR services to MZs South American-based
clients, while MZ has made available its tech, data and
consulting services to CCG clients in the U.S., China and
Feinberg PR, New York/Edward Beiner, eyewear, for
a national PR campaign focused on print and online media.
Media International, New York/The Nielsen Company,
comms. support; National Cable Communications, media outreach
for spot cable ad sales organization; Oscilloscope Laboratories,
media relations for a new subscription service of the independent
movie distributor, and Random House Childrens Books,
for national PR for PBS The Cat In the Hat Knows
a Lot About That.
Kommunications, New York/FinishRich Media and founder
David Bach, as AOR for PR, including the launch of Start
Over, Finish Rich (Broadway Books, Dec. 2009).
Fashion, New York/Crowley Design Group, Montana-based
outerwear apparel company, for PR for its Montanaco brand.
International, Conn./SkyPeople Fruit Juice, Chinese
producer of juices, for investor relations.
Partners, Woburn, Mass./Enservio, software and services
for property insurance carriers and policy holders, for
PR and analyst relations, and ICT Asset Recovery, IT hardware
asset disposition services for end-of-life equipment, for
Communications, Manchester, Mass./Olivias Organics,
for PR and marketing; Sayagle, location-based social networking
marketplace, for media relations and viral marketing, and
Watson Wyatt, for bylined articles and media relations on
a project basis.
Simon Group, Sellersville, Pa./National Hybrid, part
of microcircuits and data bus technology company API Technologies,
for a marketing comms. campaign including PR and advertising
to establish its products in the military/aerospace, commercial
avionics and industrial sectors.
Government Relations, Washington, D.C./American Managed
Care, St. Petersburg, Fla.
Communications, Washington, D.C./United Educators,
risk management liability insurance for educational institutions,
as an approved provider for crisis communications consulting
Communications, Vienna, Va./Coeur dAlene Casino
Resort Hotel, for PR and media relations. BC has worked
with the resort since 2004 supporting its Circling Raven
Group, Atlanta/Novatus, contract and compliance management
software, for corporate positioning and messaging, and digital
Communications, St. Paul, Minn./HappyBaby, organic
baby and toddler food, as AOR for PR.
Shandwick, New York/Texas Tourism, for PR to encourage
travel and tourism to the state from Asia, following an
Edition, December 23, 2009, Page 6
NEEDS VIDEO HELP
National Fire Protection Assn. wants to hire a video firm
to create an animated/live action piece and PSA to promote
the use of smoke alarms.
video is to debut during Fire Prevention Week, which commemorates
the Great Chicago Fire of 1871, in October.
video is run for 10-12 minutes and will educate the public
about how working smoke alarms dramatically reduce the number
of deaths in home fires. It will be distributed to local
about smoke alarms is at www.nfpa.org/smokealarms.
firm will develop messaging for the video/PSA, handle production/post
production and create packaging design.
total cost of the project is set at $40K.
are due Jan. 8 and the winning firm will be notified the
following week. The finished video is due April 30.
Carli, VP-communications at NFPA, has details at [email protected].
LEGAL EXPERTS FOR JOURNOS
SCG Legal PR Network is
a service launched this year for journalists to post queries
explaining stories and legal professionals they seek for
The queries are emailed
to a database of legal communications personnel with contact
info and deadline.
The service is currently
building a database of experts in the U.S. and abroad for
reporters to use at no cost.
Cost for expert contributors
ranges from $180/mo. up to more than $11K for an annual
membership with 10 members. Info: www.scglegalprnetwork.com/journalists.
Doppman, a media relations specialist for News Broadcast
Network, has joined D
S Simon Productions, New York, as an A/E in its digital
media relations unit. Company president Doug Simon said
client and media demand for Internet media tour services
required him to add more resources. ...Civolution,
which acquired the Teletrax digital watermarking service
from Medialink this year, has partnered with Mikros image
to provide watermarking for high definition signals in the
4:4:4 format in Europe. Mikros says it is the first to market
the tracking service on the continent. ...PRWeb,
part of Vocus, has inked partnerships with Zimbio, Earth
Times, and BioPortfolio to distribute content on those sites.
has added Earthwatch Institute, a global environmental group,
as a client of its PR software. The group wants to synchronize
media relations among its geographically distributed staff.
regional VP for Business
Wire in New York, has been named senior VP, policies
and procedures, a new position in addition to his current
role. Hell work with COO Phyllis Dantuono to ensure
editorial, legal and operations standards are followed.
Griffin, an attorney and former press secretary and
chief-of-staff to Chicago Mayor Jane Byrne, to Hill &
Knowlton, Chicago, as senior VP and Midwest public affairs
practice leader. Griffin worked in the mayors office
from 1979-1981 before setting up his own PA shop, Brady
Griffin. He earned a law degree in the late 1980s and joins
H&K after running his own firm.
Barrish, executive VP and GM for Dukas PR in New
York, to LaunchSquad, New York, as a managing director.
He was previously a director at Connors Communications and
A/E for Cohn & Wolfe.
Pen Teo, former director of corporate comms. for
Starwood Hotels & Resorts, Asia Pacific, to Glodow Nead
Communications, San Francisco, to the new post of director
of Asian markets. Shell split time between Singapore
and the firms base in San Francisco. She previously
headed PR for The Westin Banyan Tree Bangkok.
Humphrey to VP, investor relations and corporate
comms., Arkansas Best Corp., Fort Smith, Ark. Hes
a 26-year vet of the company.
Dahllof to regional CEO of Ogilvy PR Asia Pacific,
succeeding Christopher Graves, who was named global CEO
of the firm starting January 2010. Dahllof is a 22-year
veteran of the firm. Ogilvy has also added responsibilities
for three regional directors: Scott
Kronick, China president, now oversees all of North
Asia; Andrew Thomas,
MD for Singapore, adds Southeast Asia; John
Studdert, Australia head, adds oversight for the
five Ogilvy majority-owned firms and two minority interest-held
firms in the country.
Sturm, group VP of corporate comms., strategic planning
and research, Toyota Motor USA, is retiring at the end of
the year after 28 years. Irv
Miller, group VP for environmental and public affairs
and a 29-year vet, is also stepping down at the end of January.
Miller has been the companys top spokesman. Toyota
said it will promote 20-year veteran Jim
Wiseman, who is VP/external affairs for its motor
engineering and manufacturing division in North America,
to VP/corporate comms. for the company. That post also includes
corporate advertising and investor relations oversight.
The company has not yet named a successor to Miller.
Taaffe, global chairman and CEO of Hill & Knowlton,
was named jury president for the PR Lions category at the
Cannes Lions 2010. The PR category was added this year to
the competition. MaryLee Sachs, U.S. chairman, Hill &
Knowlton, and H&K/Singapore CEO, Jimmy Tay were judges
for 2009. Tim Bell, chairman of U.K.-based Chime Communications,
headed the 09 jury.
Edition, December 23, 2009, Page 7
Tiger Woods fiasco
was by far the biggest PR story of 2009 partly because almost
no PR was practiced.
of immediate truth-telling and press conferences,
PRs usual advice, we got lies and evasions from the
start. This included the initial statement that a minor
car accident had taken place and Tiger was treated
and released in good condition. How minor
is an accident where the driver ends up unconscious on the
roadway and has to be intubated in a hospital? Timid, politicized
police were of little help.
was a catastrophic failure of one of PRs main
missionsintelligence gathering. Nike, Accenture, Gatorade,
Tag Heuer, etc. look pretty dumb. Why didnt these
oh-so-smart companies know what was common knowledge years
ago in certain bars, nightclubs and discos?
their PR folk dont hang out in
such places. Theyre locked away in a company drawer
somewhere. PR people used to dish with reporters but now
head for home and family at 5 p.m. They dont even
see reporters during the day. Stiff, heavily-scripted PR
behavior is out of sync with the way reporters knock around
a topic, considering any and all speculation, skinny and
agree with Frank Rich of the New York Times
that Tiger is the real Person of the Year,
because he epitomizes the bamboozling of the public by the
banks, White House, Enron, Citigroup, Fannie Mae, etc. This
was the decade of the flimflam.
pros are not presenting their case in a strong enough
way vs. lawyers, financiers and marketers. Theyre
not getting any help from lawyer-dominated PR Society of
media, and particularly TV sports programs that made
so much money out of Tiger, are being accused of a massive
cover-up. The New York Post claimed that the National
Enquirer had evidence of a Tiger tryst in 2007 but traded
it for a cover story in sister publication Mens
Fitness. Publisher American Media denied it. Murdochs
Wall Street Journal reiterated the charges in a lengthy
Journal reported that sister paper News of the
World, a tabloid of London, has dibs on the story and
quoted its spokesperson as saying that such news comes
at a price (to the woman involved). In other words,
the people with the most money have the most access to truth.
NYP sports columnist Phil Mushnick claimed many knew Tigers
image was baloney from Day One.
Research found that only 29% of Americans say media
report accurately, down from 55% who said this in 1985.
More people get their news from the internet than newspapers.
Illustrated disappointed us with a headline that
called Tigers mess The Sadness. Rage was
a more appropriate emotion considering all those who had
been shafted including the entire sport of golf. SI said
the prying tabloids (oh, its our fault)
will soon find another scandal to replace Tigers.
SI also rapped the tawdry tabloid feeding frenzy
and said months of marital groveling may save
attempts to minimize Tigers philandering (Nikes
Phil Knight saying it will only be a minor blip
on Tigers career) are wishful thinking. Dow Jones
media measurement tools show skyrocketing mentions which
track coverage of the Bill Clinton/Monica Lewinsky scandal
that went on for years.
was a story made for the web. Fed up with major media
that insisted on covering other stories, those wanting the
truth about Tiger glued themselves to the websites of Us
Magazine, National Enquirer, etc.
media carried endless comments on the Tiger saga
as PR service companies and PR trade groups offered an endless
series of webinars and seminars on how to turn such media
into a sales tool. WPP CEO Martin Sorrell has warned that
social media are like a dinner party and introducing
commercials can be fatal.
NYT declared war on Rupert Murdochs Wall
Street Journal in a Dec. 14 attack that accused the
WSJ of becoming more pro-business and anti-government
since Murdochs News Corp. purchased it two years ago.
News Corp. responded that NYT is worried about a New York
City edition of the WSJ that will debut next spring. News
Corp.s revenues of $30.1B dwarf those of the NYTs
$2.54B. WSJ circ. is 2M, up 0.6%, while NYT fell 7.3% to
927,851 (9/30 figures).
would like both the NYT and WSJ to cover PR (or the
lack of it) which has an immense impact on the flow of news
and information (see Tiger Woods story above). Its
not an easy subject because of congenital secrecy but we
have lots of materials for either publication.
Fair editor Graydon Carter said a few hundred
bankers committed what may well turn out to be the
greatest nonviolent crime against humanity in history, driving
an estimated 200 million people worldwide into poverty.
He found no apologies were coming from the bankers.
columnist Floyd Norris said CPAs let the nation down
by allowing banks and others to hide bad investments in
off-book cubbyholes. Politics in the accounting
field is blocking reforms, he said. The NYTs Paul
Krugman on Dec. 14 blamed bankers who dismantled regulations
set up in the 1930s after the Depression, resulting in the
$300 billion S&L debacle for starters.
U.S. public got drunk on euphemisms like home
equity loans (i.e., second mortgages) and subprime
mortgages (predatory loans or liar loans)
that were quickly off-loaded to Fannie Mae, Freddie Mac,
American Assn. of Advertising Agencies, a name in
use since 1917, became the 4As because
of the negative image of advertising. 4As president
Nancy Hill, who succeeded longtime head Burtch Drake (all
attempts to have lunch with him failed), said, The
common perception of our business continues to be so negative
to so many people.
Richard Sine said those who go to J-school might
as well study blacksmithing or bloodletting
since there are so few J-jobs. Nevertheless, 1,057 tried
to enroll in the Columbia J-school and 412 were accepted.
hit the PR/ad trade press. PR Quarterly died
in its 50th year. Editor & Publisher ditto in
its 125th year. PR Week/U.S. became a monthly. PR
News editor Courtney Barnes to MH (Mark Hass) Group.
Jonah Bloom, executive editor, Ad Age, to Breaking
Media blog network. Adweek was sold to venture capitalists.
was an outlet for PR pros and academics. Its articles
were the second most copied by the PR Society for its info
pack service (after ODwyer articles). The PRS service
was closed in 1995 after we disclosed that permission was
not sought from many copied authors.
Edition, December 23, 2009,
vet Ted Pincus, noting that
51 PR firms opted to drop out of the 2008 ODwyer rankings
apparently because of lower revenues, said the bedrock principle
of financial reporting is consistencyreporting both
good and bad. The ten biggest firms reporting 2008 fees
were either up or even, led by Edelmans 12% growth
year was the 20th anniversary of Michael Moores
shocking Roger and Me documentary in which he
chased after General Motors CEO Roger Smith. Dominant image
of the film was Moore in the GM lobby trying to get past
guards and PR staffers. GMs employment plunged from
a high of 880,000 to an expected 38,000 in the revamped
company. GMs PR was integrated with marketing in 1990.
counselor John Budd advised PR Seminar to skip this
years meeting at the elegant Ritz Carlton at Laguna
Niguel, Calif., or hold it in a big city like Chicago or
Washington, D.C. Seminar met as usual but only 127 PR pros
attended, down from the usual 160. Twenty of the 30 board
members of Arthur W. Page Society are Seminarians.
Commerce Secretary Carlos Gutierrez, who had a career
in private business, said government PR people are far better
informed about and active in policy than those in business.
You should be with your CEO in every meeting,
he told Page Society members.
a switch, two movies showed reporters as public-spirited
citizensState of Play with Russell Crowe
who unearthed a conspiracy, and The Soloist
which showed Robert Downey Jr. helping a homeless musician.
grads who wrote to us after we gave about 60 of them
our Directory of PR Firms said employers didnt care
what they majored in, only whether they had PR internships.
Two internships were mandatory and three even better.
analyst John Morton said 70% of the nations
1,422 dailies are solidly profitable and in no danger of
collapse. He notes there are a few high profile shutdowns.
grad Joseph Burke, traveling and researching in China,
wrote an essay for us about the importance of guanxi
in that country. This means building personal relationships
before any business can be transacted. This was once the
approach of U.S. PR people to reporters. Reporter now chase
PR Society chair Mike Cherenson believes journalists
cant join because they could not abide by the PRS
code that demands safeguarding confidences,
PRS is nevertheless promoting a PR Boot Camp
for members ($595) and non-members ($695) including journalists
who may be transitioning.
told For Immediate Release blog that
only two or three people wanted the transcript
of the 2008 Assembly and that PRS had obeyed all state and
federal laws as well as Roberts Rules in not providing
it to them.
leaders spent most of the year on bylaws re-write.
However, most major changes were rejected by the Assembly
which continues to evade its duty of setting policy for
the PRS board. Ignored are the governance practices of the
ABA, AMA, AICPA, etc.
Julin, 2008 PRS chair, repeatedly defined PR as building
relationships apparently with customers, potential
customers, employees, stockholders, and other stakeholders
in an organization. He did not mention building relationships
with reporters, once the goal of PR pros.
said We cant have 20% of the members
(the APRs) telling the other 80% how were going to
govern this organization. But the APRs will never
allow a democratic election because they would be immediately
voted out by the 80%+ of members who are non-APR.
Universal Accreditation Board announced the paltry
results for the first six full years of its multiple-choice
exam: 863 new APRs including 713 from the PR Society or
an average of 119 new PRS APRs yearly. About 16,000 PRS
members are eligible to take the exam.
bylaws chair Dave Rickey was the dominant force in
PRS in 2009, with chair Mike Cherenson taking a back seat.
Gary McCormick announced plans for a 2009 strategic
planning committee with African-Americans, journalists and
non-members. He couldnt find any such people who would
join the committee.
one chance PRS had to integrate the board was the
candidacy of Ofield Dukes for at-large director. Picked
over him was Barbara Whitman of Hawaii, known as a close
friend of 2009 nomcom chair Rhoda Weiss who was often in
Hawaii for client St. Francis Hospice.
17 was the tenth anniversary of Omnicoms stock
price high--$53.50 in 1999. Since then, there have been
58 changes in OMC stock recommendations by analysts. Only
two advised sell. Current price is around $36.
CEO John Wren, who has been paid at least $100 million
in the past seven years (Forbes), got one million stock
options in late 2008 with a strike price of $25.48. Average
compensation for six year to 2007 was $15.73M.
pay continued as a scandal and one reason so few
CEOs are available for interviews. CEO pay rose 512% in
20 years to $10.9 million while pay increases for workers
barely kept pace with inflation, said a Nov. 22 article
in the NYP.
PR critic John Stauber left as executive director
of the Center for Media and Democracy, publisher of prwatch.org.
Working with the organization was drug industry critic Wendell
Potter, formerly of Cigna.
three-month 2009 summer course in Global Communications
taught by PR Societys 2010 chair-elect Rosanna Fiske
at Florida Intl University covered: Diversity
of news and mass communications; emerging trends in global
business communications and media; advances in technology;
global sources and systems of communications; cultural contexts;
theories of symbolic interaction, saturation, convergence,
world-system and electronic colonialism; ethical and legal
issues, and the role and impact of advertising and PR in
the global marketplace. Students were told that Fiske
preferred contact by e-mail or through discussion boards.
wouldnt mind 2% and 1% low fat
milk if regular milk were labeled 3%. Most people think
theyre only getting 1% or 2% of regular fat content.
Its another instance of bamboozling the public.