The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 13, 2010, Page 1
TO HEAD EDELMAN/CHINA
Hass, who headed MS&L Worldwide, becomes president of
Edelman/China on Feb. 1.
in Beijing, Hass will oversee 165 staffers working on accounts
such as General Electric, Johnson & Johnson, Wal-Mart,
PepsiCo, Nike and Shell.
reports to Alan VanderMolen, Edelmans Asia/Pacific
chief. Edelman and its sister shop, Pegasus, have offices
in Beijing, Shanghai and Ghangzhou.
is acquiring Hass firm, MH Group Communications, and
folding it into its digital practice. Haas joined MS&L
in 2002 with the acquisition of his firm, Hass Assocs.
was elevated to the CEO post of the Publicis Groupe unit
has recruited two other MS&L alums for China duty. Shirley
Wong-Walker, who developed MS&Ls healthcare practice
in China, will now become Edelman's national health practice
background includes stints at Canadas Ministry of
Health, Hill & Knowlton and BSMG Worldwide.
a 14-year agency career, she has counseled Johnson &
Johnson, Applied Biosystems, Eli Lilly, Nestlé, Novartis,
Ossur, Pfizer, Philips, Roche, United Family Hospitals,
Weight Watchers, and Wyeth.
Cook, who was corporate & technology VP at MS&L
Canada, will become Edelmans technology czar in China.
also worked at Weber Shandwick/Beijing, handling Microsoft
ASHOOH TRADES AIG FOR ALCOA
Nick Ashooh, who served
as chief spokesperson for bailed-out American International
Group, moves to Alcoa on Jan. 18 as VP-corporate affairs.
He takes over for Jack Bergen, who slides into the VP-human
Besides AIG, Ashooh handled
PR at American Electric Power, Niagara Mohawk Power Corp.
and Public Service of New Hampshire.
That experience is expected
to pay benefits at Alcoa, which faces a broad array of energy
and environmental challenges.
At Alcoa, Ashooh will
handle PR, government affairs, community relations and charitable
Alcoa CEO Klaus Kleinfield
called Ashooh a seasoned communications professional
with a proven track record in good times and bad.
Bergen joined Alcoa September
2008. He followed Kleinfeld to the metals company. Kleinfeld
had been Bergens boss at Siemens USA.
PROOFS OF FEES, STAFF ARE
PR firms throughout the
U.S. are receiving the form required for joining the annual
ODwyer ranking of PR firms. This is the 40th year
of such rankings.
better way to build your brand and win the attention of
prospects than providing the documentation of your fee income
and staff counts, said publisher Jack ODwyer.
He noted that the deadline
of Feb. 12 is ample time for reporting. W-3s showing payroll
totals are due to the federal government by Jan. 31 and
top pages of 2008 tax forms are acceptable until the 2009
form can be provided.
The year past was
one of the toughest ever for PR firms but whether fee totals
are up or down, they should be reported, he added.
ODwyer noted that
Ted Pincus, partner of StevensGouldPincus, has urged firms
to report as usual this year no matter what their results,
saying consistent reporting is the bedrock of good financial
Two-thirds of firms responding
to SGPs recent survey said fees were lower in 2009
and almost half were down 20% and more.
Its no shame
in this economy to have had an off year, said ODwyer.
A verified ranking (O'Dwyer
is the only company collecting W-3s, top pages of corporate
income forms, account lists and other documents) brings
unprecedented visibility to a firm, said ODwyer.
Almost all of the firms
provide fee totals in 12 specialties from agriculture and
beauty PR to sports and travel. This, together with city
rankings, helps clients to find the right firm, he said.
magazine each month focuses on a specialty, profiling firms
in the category and displaying the rankings.
All of the 50 largest
PR firms ranked last year also display their listings in
PR firm database. Doing the same are 73 of the top 75 and
93 of the top 100.
Firms wishing to participate
in the rankings should download and fill out the rankings
form available at odwyerpr.com, have it signed by the CEO
and outside CPA, and mail it to Jack ODwyer, ODwyer
Co., 271 Madison Ave., #600, NY NY 10016. Firms can also
scan the documents and e-mail them to [email protected]
or fax them to 212/689-6432.
Deadline is Friday, Feb.
12 but early returns are encouraged.
Edition, January 13, 2010, Page 2
DIVES INTO POOL SAFETY PUSH
Communications has picked up a $3.5M pact with D.C. design
firm OmniStudio to produce a federally backed campaign aimed
to reduce child drowning and entrapments in pools and spas.
campaign will be run through the U.S. Consumer Product Safety
Commission targeting residential pool and spa owners, the
industry, state and local officials, and the media with
methods and guidelines for safe operation under a new federal
was no incumbent for the work. CPSC public affairs specialist
Kathleen Reilly told ODwyers that the
Widmeyer-OmniStudio team are the first agencies hired to
handle the pool safety campaign.
Fleishman-Hillard and Edelman were among firms that pitched.
public education push is a requirement of the Virginia Graeme
Baker Pool and Spa Safety Act signed into law by President
George W. Bush in late 2007 and named after the late granddaughter
of former Secretary of State James Baker III who accidentally
drowned when she became entrapped by a spa drain in 2002.
and OmniStudio are handling branding and logo development,
traditional and digital media outreach, partnerships and
OXLEY ADVISES NASDAQ
Michael Oxley, who fathered
the Sarbanes-Oxley Act of 2002 with former Maryland Senator
Paul Sarbanes, has signed on as senior advisor to the board
of directors at NASDAQ.
The former Republican
Congressman from Ohio focuses on the Lynch Amendment
that requires derivative clearinghouses to have a majority
of independent directors and caps control of voting stock
by restricted owners at 20 percent.
Oxley, who served in Congress
for more than a quarter century, chaired the House Financial
Services Committee. Besides SOX, he played a big role in
passing the Terrorism Risk Insurance Act in the wake of
Sept. 11, crafted money laundering provisions of the USA
Patriot Act and shepherded the FACT Act, which provides
consumers free annual credit checks.
Oxley is part of Baker
Hostetlers government policy group and a member of
APCO Worldwides international advisory council, where
he advises clients on a varity of governmental and financial
Oxley was a FBI special
agent in New York, Boston and Washington before being elected
ALASKA EXTENDS CLIMATE CHANGE
Alaska has extended its
deadline for PR proposals by more than a week - to Jan.
13 - as the state seeks a firm to scuttle changes to the
Endangered Species Act that would reflect climate change.
The Frontier State issued
the RFP in mid-December as officials see global warming-spurred
regulation like the federal designation of the polar bear
as endangered as a threat to Alaska's economy.
The state wants a PR firm
to assemble a climate change conference and gather experts
that will push Congress to limit endangered species listings
based on climate change.
CRC GUIDES FREEWHEELIN
CRC Public Relations,
the Alexandria, Va., firm aligned with conservative causes
and clients, has been tapped by Regnery Publishing to guide
PR for Republican National Committee Chair Michael Steele
and his new book on countering the Obama administration.
Staffers at two D.C. area
PR firms confirmed the hire. CRC, formerly known as Creative
Response Concepts, has not yet been reached.
Right Now: A 12
Step Program for Defeating the Obama Agenda was published
Jan. 4, 2010 by Regnery just before Steele drew widespread
coverage for candid comments about the upcoming 2010 mid-term
Asked by Fox News Channels
Sean Hannity on Jan. 5 if the GOP would topple the Democrats
79-seat majority in the House of Representatives, Steele
replied Not this year, a sound bite that has
echoed widely in the press.
The Washington Post,
noting conservative discontent with the GOP chair, reported
Jan. 8 that Steele dialed backed his comments about 2010
on MSNBC later Tuesday saying he is playing to win.
Regnery says Steeles
book calls for a return to ... principles of small
government, economic freedom, lower taxes and renewed commitment
to personal responsibility for oneself and ones family.
OUTDOOR GROUP CASTS RFP FOR
The Recreation Boating
& Fishing Foundation, a federally administered group
closely aligned with fishing tackle and boating manufacturers,
is calling for PR proposals to handle various projects for
The non-profit, which
is funded by taxes on fishing and marine gear, moved its
six-figure PR account from a retainer model to a project
basis early last year as its in-house staff grew.
Rawle Murdy of South Carolina
previously handled the account.
FD WORKS ICELAND BEAT
Iceland, which suffered
a financial meltdown, is using FD to work the foreign media,
according to a report in Ice News, which covers Iceland,
Scandinavia and northern Europe.
comeback blueprint fell apart Jan. 5 when its president
Olafur Grimsson vetoed a plan to reimburse British and Dutch
investors $5B that was held in Icesave accounts.
had approved the plan in October as a way to get fresh aid
from international lenders. Grimssons veto means the
bailout plan must now be approved by Iceland's voters.
Reuters reported that
Grimssons action puts Iceland's bid to join the European
Union in serious jeopardy.
FD is working with Icelands
Finance Ministry and Ministry of Economic Affairs. FDs
Andrew Walton told Ice News that his firm is working on
the specific bailout plan and promoting the Icelandic
economy as a whole.
He said Iceland's finance
and minister of economic affairs are eager to talk with
Edition, January 13, 2010, Page 3
TO UNLOAD BIZ MAGS
Elsevier, which tried to sell its collection of 50 business
magazines to a single buyer, has decided to sell a
number of titles to separate purchasers, according
to a memo from Reed Business U.S. CEO John Poulin.
is in advanced negotiations and expects announcements
of deals within a few months.
warned of title closures and job losses across the
business during the first-half of the new year. The
moves are due to structural changes in our markets,
accelerated by the recession.
titles include Broadcasting & Cable, Chain
Leader, Housing Giants, Kids Today, Multichannel
News, Publishers Weekly, Restaurants and Institutions,
Supply Chain Management Review, Tradeshow Week
and Video Business.
YAHOO INKS SILVERMAN
Yahoo has inked a deal
with Ben Silverman, who had headed NBC Entertainment, to
produced premium video content.
The former network executive
last year cut a deal with Barry Dillers IAC/InterActiveCorp
to establish a studio called Electus to create multi-platform
Silvermans NBC credits
include The Office and Ugly Betty.
MOVING TRUCKS AT WASHINGTON
The Washington Times,
which has slashed staff and killed its Sunday edition, is
moving out of the nations capital.
Publisher Jonathan Slevin
told staffers that the paper will relocate to a spot near
a Metrorail station in either Maryland or Virginia. The
paper occupies a ritzy building on New York Ave. The move
is expected this spring.
The paper has been rattled
by a power struggle among members of the founding Moon family.
The Unification Church provides a subsidy to the WT.
McCULLOUGH GETS SOCIAL AT
Lauren McCullough has
been promoted to manager of social networks and news engagement
at the Associated Press.
She will promote the AP
on social networks and provide feedback to editors about
what is happening in the online world.
The wire service says
McCullough handled two of its big experiments in cyberspace:
blogs on Sonia Sotomayors Supreme Court confirmation
hearings and the Copenhagen climate conference.
McCullough joined the
AP in 2006. She had worked at Newsday and The
Post-Star in Glens Falls, N.Y.
FORBES SELLS H.Q. TO NYU
Forbes has sold
its Fifth Ave & 12th St. headquarters to New York University.
The financial media combine
put the historic eight-story building built in 1923 on the
auction bloc more than two years ago.
Steve Forbes, CEO of Forbes,
called selling the building to NYU gratifying and
appropriate since both Forbes and the school are Greenwich
Forbes will continue to
occupy the building for five years under a lease ironed
out with the school. NYU will then use it for academic space.
Forbes has been in the
building since 1962.
INKY EDITOR SEEKS VARIETY
Chris Krewson, executive
online editor at the Philadelphia Inquirer, is moving
He will be in charge of editorial and content strategy.
He reports to editor Tim Gray.
Crewson worked at Allentown's
The Morning Call prior to shifting to Philadelphia. At Variety,
he will take over for Dana Harris in February.
KLINGENSMITH NAMED STRIB CHIEF
a Time Inc. veteran, has been named publisher and CEO of
the Star Tribune in Minneapolis.
He was president of Sports
Illustrated, founding publisher of Entertainment
Weekly, general manager at Time and executive VP at
Most recently, he was
managing director at AdMedia Partners, the mergers and acquisitions
In a memo to staffers,
Strib chairman Mike Sweeney noted that Klingensmith is a
native of the Twin Cities.
After 32 years at
Time Inc., we think he is now ready for the Big Job in Minneapolis,
and we are bringing him home, he wrote.
NYT SHIPS CHAN TO D.C.
Sewell Chan, who helped
launch the City Room blog at the New York
Times in 2007, is shifting to Washington. He is being
replaced by Andy Newman, who pens the papers The Local
blog about Brooklyns Fort Greene and Clinton Hill
Chan joined the Times
in 2004 covering City Hall and the transit scene. Previously,
he was at the Washington Post.
Newman has been with the
Times since 1997. He has covered transportation, religion
and the night desk.
Joe Sexton is metro editor
at the Times.
The Local blog, meanwhile,
will be managed on a day-to-day basis by the City University
of New York Graduate School of Journalism.
CUNY students and faculty
have collaborated with the Times on the site since its launch
in March 2009. Under the new deal, CUNY faculty will serve
as editors of the site and work with students to enlist
residents to cover the news of everyday life in the two
Times journalists serve
as advisers to the project as the paper said it expands
its interest in collaborative journalism.
A team from CUNY takes
over The Local on Jan. 18. The blog will remain on NYTimes.com.
news continued on next page)
Edition, January 13, 2010, Page 4
CORP PLUGS INTO GLOVER PARK
Murdochs News Corporation returned to Democratic powerhouse
PR firm Glover Park Group as its Fox TV units battle
with Time Warner Cable became front-page news in the New
York metro area.
two parties ironed out a settlement over the New Year's
weekend that has TWC paying Fox for the right to run over-the-air
programming such as American Idol, 24
The Simpsons and National Football League games.
had demanded $1 a month for each of TWC's three million
subs. Terms of the settlement have not been announced.
deal could open the floodgates for broadcasters to collect
up to $5 billion a year from cable companies and their subscribers,
according to a report in the Washington Post.
Park is doing legislative monitoring and outreach
related to [the] carriage dispute, according to its
federal filing. Teri Everett, chief spokesperson for News
Corp. could not be reached for comment about Glover Park's
Park's team includes Susan Brophy, who was senior VP at
Time Warners global policy office in D.C. and adviser
to former CEO Dick Parsons. She also served in the White
House as deputy director of legislative affairs.
is assisted by Gregg Rothschild, who was legislative director
for Massachusetts Sen. John Kerry (D-Mass.) and minority
telecommunications counsel for the House Committee on Energy
Corp. retained Glover Park in 05 in its battle with
Nielsen over the counting of minority households in its
DOW JONES SHUFFLES DECK
Dow Jones has revamped
its consumer and enterprise business units into a single
The move results in the
departure of 25-year veteran Clare Hart, Enterprise Media
Group president and DJ executive VP.
Todd Larsen, who was president
of the Consumer Media Group, assumes the president post
of the revamped operation. He was responsible for the Wall
Street Journal, Barrons and MarketWatch.
Larsen is paired at the
top with Stephen Daintith, who is upped from CFO to COO.
Named CFO in 2008, Daintith
formerly was with News International, which oversees News
Corp. properties such as the Times, Sunday Times,
Sun, and News of the World.
Les Hinton, CEO of Dow
Jones, says the overhaul has nothing to do with "personalities"
the best way to operate an information business at a time
when technology provides new tools for delivering news and
new opportunities for keeping businesses and individuals
informed, he said in a statement.
Hart was in charge of
Dow Jones Newswires, Factiva, Indexes, Client Solutions
and Financial Information Services.
CABLEVISION SQUARES OFF WITH
Cablevision has pulled
the plug on Scripps Networks programming, depriving three
million subscribers in the New York metro area of viewing
fare such as HGTVs House Hunters and Food
Networks Iron Chef.
The dispute over fees
is a battle that will play out throughout the U.S. this
year. It follows the tussle between Time Warner Cable and
News Corps Fox TV that was settled over the New Years
weekend after a high-profile PR battle in which Fox warned
four million people in the New York area about the possibility
of being denied American Idol.
Scripps reportedly is
seeking from Cablevision a 300 percent increase in distribution
fees to 25 cents a month. The programmer currently gets
about eight cents per-viewer a month.
ESPN is the most lucrative
property on cable, earning an average $4.10 a-month, according
to researcher SNL Kagan. Fox Sports Network is next at $2.37
followed by TNT at 96 cents.
Cablevision has lashed
out at Scripps, saying its financial difficulties
are making it impossible for them to continue our relationship
on terms that are reasonable for Cablevision and our customers.
The Long Island-based
cable TV company has no expectation of carrying Scripps
programming again, given the dramatic changes in its approach
to working with distributors to reach TV viewers.
Scripps, in response,
says Cablevision is simply not telling the truth.
It has been trying to have productive negotiations
with Cablevision for more than six months, but to no avail.
Scripps says every
other cable and satellite provider in the country has willingly
and professionally renegotiated a fair market rate for the
rights to carry these popular networks.
PRSA chair Gary McCormick
is director, partnership development, at HGTV, Scripps Networks.
TIAA-CREF CUTS SUDAN TIES
TIAA-CREF, the $400 billion
pension and financial services giant, has divested millions
of dollars in holdings in four of five Asian companies that
do business with the government of Sudan after a three-year
effort to push the firms to cut those ties.
The fund, the first major
financial entity in the U.S. to pull money out over human
rights concerns in the African nation, said in March that
it would increase pressure on the companies PetroChina,
CNPC Hong Kong, Oil and Natural Gas Corp., Sinopec and PETRONAS
to sever any business ties to the repressive government,
which has been linked to genocide in the Darfur region of
TIAA-CREF said Jan. 4
that the effort has failed and that meetings with four of
the companies yielded insufficient progress
so it pulled out about $60M in investments.
We have not divested
from PETRONAS, which has acknowledged our concerns and engaged
in dialogue about how it might address them, CEO Roger
Ferguson said in a statement.
Edition, January 13,
2010, Page 5
OF PR FIRMS
EXECS SET UP SHOP
former top executives of shuttered Raleigh PR firm The Catevo
Group have set up shop in the North Carolina capital.
Hornak, who was president of Catevo, and Roger Friedensen,
senior VP of client service, are principals of Forge Communications.
executives stretch back to Catevos predecessor, Epley
Associates, which merged with TCG in 2006.
said the firm will focus on building long-term relationships
with a limited number of clients to handle PR and marketing
goal isnt to be the biggest consulting firm, rack
up the most awards or have the most Twitter followers,
he said. Well leave that to the folks who think
thats what makes a difference to clients today.
duo, who have set up social media sites on Twitter, Facebook
and a blog for the firm, have signed a handful of clients
to Forge, including BB&T, N.C. Institute of Medicine
and S.T. Wooten Corp.
25-staffer Catevo firm was shut down in November by parent
company Laudes Corp.
HOPKINS SELLS FIRM TO TOP
Clyde Hopkins has sold
his 33-year-old Dallas PR firm to three long-time staffers
as the veteran exec transitions to retirement.
Hopkins & Associates
continues under that banner with the ownership team of Marilyn
Pippin (president), Barbara Hyman (COO) and Lisa Alves (CAO).
Hopkins, 72, wholl
serve as of counsel to the firm, founded H&A in 1976.
The former oil industry journalist and native Texan got
his PR start at the Society of Petroleum Engineers before
moving to the agency side at Burson-Marsteller in New York
and later returning to Dallas as a VP for Harshe-Rotman
They have been managing
the firm for the last several years, so the transition has
been smooth and faultless, Hopkins of the three new
Clients include American
Express, PepsiCo, Toyota Motor Sales, a 20-year client,
and TXU Energy.
The firm, which marks
34 years in 2010, also has an outpost in Houston.
PERINO TO OPEN FIRM
Former White House press
secretary Dana Perino is hanging a shingle on her own strategic
communications and will continue as a counselor at Burson-Marsteller
Perino, 37, appears regularly
on Fox News Channel, frequents the speaking circuit, and
has handled the media for Karl Rove in recent weeks amid
news of the former Bush advisors divorce.
In a statement, B-M said
Perino will continue her association with the firm while
starting up her own boutique firm and continuing her media
and speaking commitments.
She will continue
to work on current clients and be available for future assignments,
said the statement. Burson-Marsteller is the only
large PR firm with which she will be working. She has served
our clients extremely well and will continue to do so in
this new role.
& Lence Communications, New York/The Russian
Tea Room, landmark eatery, for marketing and strategic communications
PR, New York/SocialBuy.com,
online community for collective product and service vouchers
for local deals on shopping, dining, sporting events and
others, for strategic planning, media relations and a marketing
PR, New York/Brean Murray, Carret & Co., boutique
investment bank, to build its online reputation via social
media marketing, SEO and other tactics.
& Caron, New York/Masterbeat Corp., operator
of digital music download portal Masterbeat.com, for investor
relations and corporate comms. targeting the investment
Investor Relations Group, New York/Geospatial Holdings,
technology for locating and mapping infrastructure assets,
for IR and PR.
+ King Company, New York/Stew Leonards, fresh
food stores with annual sales of $300M, as AOR for PR; The
Biomarkers Consortium, for PR, and the Helen Diller Family
Foundation, for media relations for its annual dinner with
the Jewish Community Foundation of San Francisco.
& Cowan, New York/Miami International Film Festival,
as AOR for the March 5-14 event. R&C will work to boost
the festivals presence in Hollywood and elsewhere
in the film community.
Boonton, N.J./Panda, Finnish confectionery products producer,
as AOR for PR in the U.S. for its licorice brand Panda All
Natural Licorice. Consumer media and development of a social
media presence are on the radar.
Three Communications, Bethesda, Md./Nutrition Inc.,
D.C.-based food service and catering company, for marketing
& Associates, Baltimore/Lucernex Technologies,
Dallas-based business intelligence software developer, for
re-branding and media outreach.
Richmond, Va./PetNovations, marketer of CatGenie, non-disposable
litter box concept, for PR, media relations and word-of-mouth
Communications, Plantation, Fla./Third Annual American
Fine Wine Competition, for online and traditional media
relations for the event, slated for Jan. 17-18 in Palm Beach.
Kansas City, Mo./Lee.com,
online portal for Lee Jeans, for marketing, creative and
technical updates. The firm has been Lees AOR for
PR for nine years.
Outdoor Communications, San Antonio, Tex./Native
Hunt Enterprises, Northern California hunting destination,
as AOR for PR.
Los Angeles/Bergio International, jewelry, for PR and celebrity/red
Edition, January 13, 2010, Page 6
Software, which markets social business software,
has acquired social media monitoring company Filtrbox.
said it will incorporate Filtrboxs monitoring capability
into its flagship platform, which uses a social networking
model to connect companies internal and external operations
and foster collaboration.
terms of the deal were not disclosed.
said it picked Filtrbox after a thorough evaluation
of other social media monitoring companies.
is previewing PressLift, a news distribution platform that
is currently in open beta testing.
staff and clients are using the service under deal announced
The service allows users
to share content like videos, documents or images with tracking,
SEO and social media capabilities. The company says that
only 10 percent of press releases contain such content because
of the technical requirements involved in producing it.
The service is slated
to officially launch on Feb. 2.
Info is at http://bit.ly/pressliftwelcome.
International has added Cisions
CisionPoint PR software platform. The Phoenix-based
company, which has a network of 15,800 locations, generates
as many as 200 stories or mentions each day in print and
online. Its three-person PR staff handles media relations
and inquiries, news monitoring, supervises its philanthropy
program and promotes its SuperGraphics program. Joanne Fried,
director of U-Haul media and public relations, said: Monitoring
is extremely important for us, more so perhaps than for
other companies. We monitor coverage in the classic PR sense,
to understand what's being said about us, but we also rely
on it to respond to incidents involving our equipment.
director of marketing communications at TEKgroup
International, has moved to Business
Wire as director, client development. Neal Wells,
southeast regional VP for BW, said the company worked closely
with Woodall when she was at TEKgroup. ...Target
Media, a media research, planning and buying firm
in Harrisburg, Pa., has set up a Maryland office to service
the Baltimore-D.C. market. Addy Frantz has been named regional
sales manager to head the Westminster outpost. He was recently
an A/E at Clear Channel Radio.
media figures like Michael Mendenhall of Hewlett-Packard,
Brian Kenny of the Harvard Business School, and Richard
Pesce of Sprint Nextel will discuss their experiences with
social media at a New York seminar Jan. 13 by the Business
Development Institute. Tab is $195 for the 8 a.m. to 1 p.m.
session at 365 Fifth Ave. (@ 34th St.), the Graduate Center
at City University of New York. Speakers will present case
studies. Title is Social integration: harmonizing
social channels into the marketing, communications &
Patti Temple Rocks, senior VP of global public affairs
and reputation at The Dow Chemical Company, to Leo Burnett,
Chicago, as executive VP and global director of corporate
comms, effective Jan. 19. She was previously at GolinHarris
in the Windy City. Amy
Cheronis, senior VP, U.S. communications director
for DDB, has also joined LB as senior VP and director of
worldwide corporate comms. reporting to Rocks.
Bicknell, senior producer and managing editor for
CBS The Early Show, has moved into the
PR realm with a senior VP slot at Zeno Group. Bicknell serves
as national media director for the Edelman-owned firm, which
said hell help clients navigate the new realities
of print and broadcast journalism. In addition to other
producing stints at CBS, NY1 and Fox-TV news in a 20-year
career, Bicknell serves as the technology reporter for CBS
Philadelphia radio affiliate KYW-AM. His dispatches are
Stoll, a Wall Street Journal auto reporter,
has joined Ford Motor Company as manager, global corporate
news. Stoll reports to former Detroit News editor
Mark Truby, who is director of global corporate communications
for the Detroit automaker. Stoll will oversee financial
news as well as global corporate news for Ford with four
managers reporting to him, the company told ODwyers.
Stoll has been covering GM and previously reported for Dow
Sargent has joined APCO Worldwide to bolster its
financial communications, PA and media relations capabilities.
The Brunswick Group alum takes on a VP title. Sargent has
experience on Capitol Hill gained from a stint as deputy
communications director for the House's Committee on Rules.
He also wrote speeches for California Governor Arnold Schwarzenegger
and worked as special assistant for communications for the
Golden State's business, transportation agency.
Licata, new media coordinator for William Thompson's
New York City mayoral campaign, to Butler Associates, New
York, as social media director. Licata was a press secretary
in the Connecticut House of Reps. in charge of the media
relations for 16 members. He was also on the staff of Rep.
Steven R. Rothman (D-N.J.). Butler & Associates worked
on Thompsons 2009 challenge to Mayor Mike Bloomberg.
Edition, January 13, 2010, Page 7
FIRMS REPORT LOWER 2009 FEES
23% of the 157 PR firms responding to a StevensGouldPincus
survey reported higher revenues for 2009.
lower revenues were 101 or 64% of the firms. Almost half
of these firms were down 20% or more. A record number of
firms took part.
the bright side, partner Rick Gould said that 64% of the
firms are projecting higher revenues in 2010. Only 14% see
a continued slump.
a flat year were 22% of the respondents.
survey by the New York merger and management consulting
firm is done on a confidential basis so that no individual
results are provided.
said ten firms that normally reported declined to give their
figures because their results were poor.
Ted Pincus said the hallmark of good financial reporting
is consistency and that firms should report their numbers
as usual whether up or down. Non-reporters will suffer loss
of credibility, he said.
noted most firms are upbeat about 2010.
Sellers, Few Buyers
said there are about a dozen PR firms that are looking for
buyers but that the usual buyers are mostly inactive at
the moment although promising more activity in 2010.
firm sells PR firms on an initial retainer and then collects
a commission of seven percent when a deal is completed.
better times, Gould said, more than 20 firms might be looking
Results in S.W. and N.E.
or 80% of the firms responding from the Southwest reported
declines while 13 or 77% of the firms responding from the
Northeast reported declines.
areas performing poorly were Southern California, with 75%
of the 12 firms reporting declines; New York and New Jersey,
with 67% of the 50 firms reporting declines; Southeast,
65% of the 20 firms reporting declines; Midwest, 64% of
23 firms reporting declines, and Washington, D.C., and suburbs,
60% of the seven firms reporting declines.
California, including Silicon Valley, reported the best
resultsonly 38% of 13 firms reporting declines.
surveys billing rates, staff turnover, client turnover and
other industry topics.
surveys are administered by Gould, who is a CPA; Pincus,
Art Stevens and Mike Muraszko.
full survey is available from [email protected].
EDELMAN BOLSTERS CRISIS GROUP
Edelman has added Kathy
Fieweger as senior VP in its crisis and issues management
practice in Chicago. She joins from FD, where she tackled
legal, reputation management, enterprise value and financial
Before joining FD, Fieweger
was VP/relationship manager at U.S. Bank responsible for
managing the $7B investment of municipal entities of the
Illinois Treasurer and Illinois Funds.
CLAES RECONNECTS WITH DILENSCHNEIDER
Michael Claes, who exited
Burson-Marsteller as executive VP in September, has joined
The Dilenschneider Group.
The 35-year veteran of
B-M and Hill & Knowlton worked with TDG founder Bob
Dilenschneider when he headed H&K. Claes began his communications
career working for New York Governor Nelson Rockefeller.
Claes has represented
a roster of high-profile clients such as CBS vs. General
Westmoreland and the broadcasters sale to Westinghouse.
He was on Salomon Brothers side during its bond trading
scandal and Team Pennzoil in its landmark suit against Texaco.
Most recently, Claes worked
with staff counseling American International Group, Countrywide
Financial and Intel.
Dilenschneider says Claes
brings a perspective that often helps management see
problems or issues in a new light.
Claes credits Dilenschneider
for giving him a start in PR and a graduate level
education in the PR profession.
ALLISON SMOKES ANTI-TOBACCO
Allison & Partners
has toppled incumbent The Rogers Group for Californias
lucrative tobacco control PR account following a competitive
The state released an
RFP in September for the $1 million-a-year account, which
includes a three-year contract commencing in March with
two options that could stretch the work to 2015.
The PR work is for the
Golden States Tobacco Control Program to educate the
public about the dangers of tobacco use and secondhand smoke.
Allisons San Francisco
office won the pitch. Firms were required to have a California
office and annual billings topping $2.5M to pitch.
The Rogers Group last
defended the account in 2005.
TUCSON PR RFP DRAWS EYES DESPITE
Tucson is drawing interest
in an RFP through mid-January to handle on-call environmental
PR for the city even though a budget crisis has put a crimp
in its available funds.
The city faces a $32M
budget hole through the end of the fiscal year June 30,
2010, and is considering new taxes, pay cuts and layoffs
on top of 400 positions already cut.
Seven firms attended a
pre-proposal conference in late December for the PR business,
including Zimmerman and Associates, LP&G, Bolchalk Frey
and Kaneen Advertising/PR, among others.
The city is conducting
a review as its Environmental Services division has gone
without a PR firm for the past three years.
A contracting officer
for the city told ODwyers that tremendous
financial shortfalls may limit the work for the next
year or two.
The RFP calls for PR assistance
in informing, educating and interacting with its 137K households
and 3,500 businesses about the utility's work and projects.
Edition, January 13, 2010,
start of 2010 has been a birth by fire
for new PRSA chair Gary McCormick.
is up to his ears in the all-out war between Cablevision
of New York and Scripps Networks Interactive and in coping
with issues at PRS including the year-end dissolution of
the Multicultural Section allegedly without any knowledge
or input from the section.
are also asking for an early 2009 financial report from
PRS, noting it only took one month to come up with the Q3
figures that showed a 45% decline in revenues, a 9% decline
in dues and a 60% decline in registration fees. Cited were
dips in seminars/webinars and the sections.
noted that 1997 president Debra Miller released the 1996
financials in February. PRS usually waits until May or June
to release an audited report.
job description at Scripps HGTV includes increasing
in full-page ads in the New York Times and New
York Post and in announcements on HGTV and the Food
Network, claims that Scripps wants an astronomical
$20 million more for the two shows which have been
yanked by Scripps.
are the press conferences to explain what is a complicated
situation and help the public decide what is just in this
The Scripps ads say nothing
about money, only that the company is doing all in
its power to right this situation.
Illogically, the ads say,
We know the reasons for this impasse with Cablevision
are not what matters to you. Of course they do.
Both sides have turned
their backs on a public airing of this dispute with questions
flung at them by industry and general reporters. Millions
of New York area residents are blocked now from the two
This is a PR
situation if ever there was one but organizations in general,
from the Office of the President of the U.S. on down, are
shrinking from being grilled in public which is a bedrock
principle of democracy.
PR needs to
sharpen skills needed in debating, discussion and dialogue
which PR Prof. Tim Penning has described as the essence
as the head of the worlds largest PR group,
supposedly is an expert in PR.
The last time we called
him about HGTV was in February 2009 when Time mag
said its shows were guilty of housing hype.
SNIs Burton Jablin,
its programming czar, was named as one of 25
People to Blame for the housing bubble since HGTV
pumped air into the real estate froth by teaching
us how to extract value from our homes.
Time rapped such
HGTV programs as Designed to Sell, House
Hunters and My House Is Worth What? as
well as Flip That House (TLC) and Flip This
House (A&E). No one on these shows ever
seemed to lose a dollar, giving the housing game too much
glamour and gusto, said Time.
When we called McCormick
on the article he said he wasnt the spokesperson and
referred us to SVP-comms. Cindy McConkey, who didnt
return a call or e-mail.
the war with Cablevision, McCormick has to cope with
multiple boo-boos at the PR Society.
Among them are the sudden
year-end dissolution of the Multicultural Section because
its 73 members did not turn enough of a profit; the appointment
by McCormick of African-American Ofield Dukes to a non-voting
board post after Dukes sought to be a voting director, and
the revelation in McCormicks opening essay on the
PRS website that he is a director of the Knoxville Center
of the Deaf.
This astounded us since
PRS staffers, after being told we had a hearing problem,
twice denied our requests for a seat up front at the Nov.
7 Assembly or access to earphones.
Lawyers for the National
Assn. of the Deaf and other groups assure us we had a legal
right to reasonable accommodation including an assistive
hearing aid since we were an invited, credentialed
was the most important Assembly in the 63-year history
of PRS since it was considering a complete revision of the
bylaws. We believe the conduct of the meeting, in which
basic Roberts and parliamentary rules were ignored,
including the use of proxy votes and failure to air all
articles in the revision, render much of what was done Nov.
PRS blocked us from hearing
about half of what went on but McCormick, if he has any
weight on the new board, could rectify this by getting us
both the audiotape and transcript of the 5.5 hours of discussion
and debate. Both were available for Assemblies until 2005.
for him to be on the board of the KCD while also refusing
to make up for PRSs improper and unethical blocking
of our coverage. He resigned from the 2006 PRS board, obviously
in dissatisfaction with certain board policies. Another
board member, Ron Owens, resigned the same year.
Reports were that there
was dissatisfaction with the large number of tasks given
to directors by 2006 president Cheryl Procter-Rogers, and
the fact that the 2005 Assembly had made the executive committee
the flexible extension of the full board, turning
the rest of the board into eunuchs, according
McCormick should do so
again if the board does not listen to him. We have put this
issue to the board of the Knoxville Center of the Deaf but
so far theyre turning a deaf ear to us. An e-mail
was sent to board president Barry Swafford and secretary
Wayne Kline of the law firm of Hodges, Doughty & Carson
and posted on odwyerpr.com.
Another issue for McCormick
is that the 2009 Assembly was not conducted in accordance
with Roberts Rules of Order, which is cited as its
official parliamentary authority.
rules reject the use of proxies in a deliberative
body. But 56 or 22% of the votes were proxies and they were
used to put proxies into the bylaws, a double abomination.
Additionally, only about
half of the 15 articles in the revision were put to the
delegates for discussion and vote. Roberts demands
that all articles in a revision be put to discussion and
Other guidance of Roberts
is that a complicated task like a revision not be done at
a regular meeting but only at a special meeting and after
a series of meetings. Such guidance was ignored. The use
of proxies means that any vote of the 2009 Assembly in which
proxies were the deciding factor could be challenged indefinitely.
No statute of limitations applies for such an
egregious violation of fundamental parliamentary
wonder if McCormick has the votes to get his way
with the board which has its first meeting Jan. 28-30.
A boardroom revolt took
place at the first board meeting in January 2008 in which
treasurer Tom Eppes and others moved to block any influence
of 2007 chair Rhoda Weiss on 2008 nominations. The putsch