The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 20, 2010, Page 1
FE REVIEWS TRAVEL PR
Fes Convention and Visitors Bureau is reviewing its
PR contract via an RFP process through the end of January
as the city marks its 400th anniversary in 2010.
RFP, released Jan. 5, calls for a PR firm with strong B2B
and B2C experience with governments or destination marketing
entities to help the region boost visitor travel and make
it a 12-month destination.
work covers all media inquiries, press release writing,
generation of editorial coverage with an advertising equivalency
of $2M, recruit and assist a minimum of 50 writers with
story ideas and other information, social media, and media
tours and other tactics.
eight-member committee of CVB officials, hospitality business
owners and a procurement official will evaluate pitches.
An in-state/local preference goes into effect when firms
are within five percent of low bids received from out-of-state
firms. RFP: odwyerpr.com.
Johnson, who was vice chair at Fleishman-Hillard, has joined
National Strategies in Washington as president of its PA
and strategic communications unit.
more than 20-year veteran of F-H, Johnson headed the Omnicom-owned
firms mid-Atlantic region and handled acquisitions
such as Strat@comm, R. Duffy Wall, Vox Global Mandate and
counsels clients on procurement, PA, legislative and regulatory
processes at federal, state and local levels. It has offices
in Atlanta, Tallahassee, Albany, New York and Brussels.
The firm says it generated more than $7.3B in new revenues
and passed or blocked dozens of bills for its clients.
Capital Advisors, which manages $1.8B in assets, is a major
investor in NSI.
AIDE TAKES GOOGLE POST
Hazelbaker, who led communications for Sen. John McCains
presidential bid, has joined Google in a top communications
is a veteran Republican comms. operative having worked for
Tom Kean Jr.s unsuccessful 2006 Senate bid in New
Jersey, Mayor Mike Bloombergs recent re-election,
and she worked at Omnicoms Mercury Public Affairs
unit, as well.
started out as New Hampshire comms. director for McCain
in late 2006 and was promoted in mid-2007.
ACQUIRES EDWARD HOWARD
Inc. has acquired Edward Howard & Co, the Cleveland-based
shop founded in 1925. The combined Fahlgren Mortine PR and
EH & Co. will have more than 60 staffers and revenues
of about $10M, according to the firms. The partners have
had on and off merger talks for several years.
Mortine, president of FMPR, will head the merged firm. Kathy
Cupper Obert, who was CEO of EH & Co., becomes president
of EH, which will keep its name.
says the deal was made as the economy is poised for a rebound.
He sees "increased demand for PR partners that can
deliver cost-effective, responsible and measurable communications
bulked up firm is headquartered in Columbus with offices
in Cleveland, Cincinnati, Dayton, Toledo, Atlanta, Denver,
Fort Lauderdale and Parkersburg (W. Va).
STEERS McGWIRE CONFESSION
White House Press Secretary Ari Fleischer handled the roll-out
of baseball slugger's Mark McGwire's confession that he
used steroids during the `90s, including the summer of `98
when he shattered Roger Maris' single-season home run record
as a member of the St. Louis Cardinals.
York-based Ari Fleischer Sports Communications helped McGwire
break the news on the Associated Press and then follow-up
interviews with USA Today, St. Louis Post-Dispatch,
ESPN, New York Times and MLB Network.
admission follows his 2005 Congressional testimony in which
he refused to talk about past steroid use. That refusal
was based on the advice of legal counsel who failed to gain
a grant of immunity for the slugger, McGwire now says.
firm counts Major League Baseball as a client.
NO ASSEMBLY TRANSCRIPT
lack of a budget for it, PR Society chair Gary
McCormick said PRS will not produce a transcript of the
is the first time in decades that such a transcript has
not been produced.
transcripts and audiotapes of Assemblies were made available
to press and others until 2005.
of the delegates who spoke at the Nov. 7 Assembly could
not be heard because they did not speak closely enough to
on page 7)
Edition, January 20, 2010, Page 2
HANDLES REBIRTH OF POLAROID
PR has picked up the Polaroid business and is charged with
handling the rebirth of the instant photography company
for the digital age.
co-founder Andy Getsey told ODwyers that Polaroid
is a large scale program including strategy,
messaging/positioning, social media, celebrity tie-in, massive
media blitz, events and video.
declined to give the size of the budget but said it is among
Atomics largest budgets to date.
San Francisco-based shop recently snared the Intuit business,
Polaroid program kicked off at this months Consumer
Electronic Show with news that recording artist Lady Gaga
(Paparazzi, Just Dance) is serving
as creative director for a new line of Polaroid specialty
imaging products to launch this year. Shes sold more
than eight million copies of her debut album and more than
the Las Vegas show, Polaroid also demonstrated an array
of digital products along with the return of its classic
but updated Polaroid OneStep film camera.
says hes juiced about working for a cultural
icon like Polaroid and having a hand in creating
the next chapter in its future.
Pollock, COO at Polaroid, says the company picked Atomic
for its track record in bringing aggressive start-up
style energy to sizable brands.
CREDIT SUISSE TAPS TALENT,
Credit Suisse, the Swiss
banking giant that has taken some press hits over the past
month, has brought in a former CNBC chief in the new post
of chief talent, branding and communications officer.
former CEO and chairman of CNBC; group pres., Liz Claiborne;
partner, McKinsey & Co., and managing director at Angelo,
Gordon & Co., took the reins on the new post Jan. 11
overseeing HR, corporate comms., corporate branding and
advertising. Charles Naylor, who heads corporate comms.
and branding at CS, continues in that role.
Earlier this month, the
bank was slapped with a $24 billion federal lawsuit accusing
it of doling out predatory loans to investors in four swank
In December, the bank
agreed to pay a $536M settlement after a three-year joint
probe by New York and the Dept. of Justice found the bank
helped clients in rogue states like Iran, Sudan, Libya and
Cuba access U.S. currency while avoiding authorities.
The bank said such operations
were halted in 2005 and it closed its Tehran office in 2007.
The Zurich-based bank
said Thomas-Grahams appointment links its image with
PR FIRM DEFENDS ROBERTSON
New York-based entertainment
and lifestyle firm Dera, Roslan & Campion is working
to blunt criticism of evangelist Pat Robertson, who said
last week that Haiti suffered from a devastating earthquake
because the country is cursed and made a deal with the devil.
Speaking on his 700
Club TV program, Robertson said Haitians vowed to
serve the devil if he freed them from French colonial rule.
True story, he said. And so, the devil
said, 'Okay, it's a deal.
The remarks have been
Chris Roslan, a partner
at DR&C, told ODwyers that Robertsons
Christian Broadcasting Network, CBN, has been a client of
the firm for several years.
If you watch the
entire video segment, Dr. Robertsons compassion for
the people of Haiti is clear," Roslan said in a statement,
adding that Robertsons humanitarian arm
has sent a shipment of medications and disaster team leaders.
Roslan said Robertsons comments were based on a widely-discussed
1791 slave rebellion in Haiti, where slaves allegedly made
a pact with the devil in exchange for victory over the French.
This history, combined
with the horrible state of the country, has led countless
scholars and religious figures over the centuries to believe
the country is cursed, Roslan said.
is headed by former Rogers & Cowan executive VP Joseph
LUX HOTEL SEEKS GRAND OPENING
The Yeatman, a luxury
hotel set to open June in Portugal's wine country, is looking
for a PR firm to generate awareness and create a buzz.
It boasts of Portugals
first enogastronomic restaurant, a place that
features local produce. The 14 suite and 68 room-each equipped
with a terrace offering a panoramic view, facility--is located
in Oporto, a world heritage city.
The Yeatman is a property
of the Fladgate Partnership, producer of Taylors Port.
The RFP names luxury/lifestyle,
wine, gastronomy, spa & well-being, extraordinary travelling
and travel trade as its target motivations.
The U.S., Canada, Brazil,
U.K., Germany, France, Spain and Portugal are the hotels
André Novaes ([email protected])
is point of contact.
BRUNSWICK CONTINUES D.C. RAMP-UP
Su-Lin Cheng Nichols,
senior VP of communications for the Newspaper Association
of America, moved to Brunswick Group as a director in Washington,
D.C., on Jan. 19.
Brunswick said it has
nearly doubled its D.C. staff in the past year.
Nichols led communications
for the NAA since 2004, a stint that included serving as
publisher of its magazine, Presstime, until May '09.
She joined the newspaper trade group after a term as executive
director of ABC News Washington bureau for more than
a decade speaking for Nightline and This
Edition, January 20, 2010, Page 3
Nielsen Company has sold the shuttered Editor & Publisher
to Duncan McIntosh Co., an Irvine, Calif., marine publisher.
move will breathe new life into the magazine, website and
conference entity, which has been shut down for two weeks
after the release of the January 2010 edition. A February
print edition is planned and online reporting has already
publishes titles like Boating World magazine and
The Log Newspaper.
been a reader of E&P over the course of 30 years and
know its incredible value to readers and advertisers,
said Duncan McIntosh, who heads the company.
of the deal were not disclosed.
publisher Chas McKeown continues in that role. Editor-at-large
Mark Fitzgerald was named editor.
shut down E&P in December.
MORE CUTS AT McCLATCHY
The News & Observer,
the McClatchy Co. paper in Raleigh, is cutting 21 jobs via
immediate and voluntary layoffs. According to a memo from
publisher Orage Quarles, the N&O's revenues continue
to slide so there is a pressing need to cut costs to spur
Quarles admits the cutback
announcement is distracting and disruptive,
but urges remaining staffers to stay focused and continue
to work hard to help our company continue to make
its way through these difficult times.
KEATING IS WINNER OF MATRIX
Anne Keating, senior VP
of PR, special events and corporate philanthropy for Bloomingdale's,
is the winner of a 2010 Matrix award from New York Women
in Communications in the PR category.
The 40th annual awards
banquet April 19 in the Waldorf Astoria will be emceed by
Brian Williams, anchor and managing editor, "NBC Nightly
News." Host is NBC Universal.
Leslee Dart won last years
Seven other awards will
also be presented to "exceptional women who have established
themselves in the communications fields."
Other winners are:
Susan Chira, foreign editor, New York Times
Sheryl Crow, singer/songwriter
Tina Fey, exec. producer, head writer, star, NBC's
Ina Garten, author/host, Food Network Program, Barefoot
Doris Kearns Goodwin, author and presidential historian
Gayle King, editor-at-large, O, The Oprah Magazine,
host, The Gayle King Show, Sirius XM Radio
Marissa Mayer, VP, search products and user experience,
Denise Warren, president,
NYWICI, said, We are thrilled to recognize the exceptional
work of these eight women.
TEXAS TRIB TAPS SHERROD
Michael Sherrod, an AOL
alum and Examiner.com
CEO, will serve as publisher of the Texas Tribune
He is credited for re-launching
the Examiner, bolstering its number of monthly unique visitors
from 8.5M to more than 17M.
At AOL, Sherrod was VP
& GM of community operations and network integration
during an eight-year stay. He also worked at Ancestry.com,
American Airlines and Fort Worth Star-Telegram.
Sherrod becomes the first
publisher of the not-for-profit TT.
SIEGEL SHIFTS TO ADVANCE DIGITAL
Randy Siegel, president
of Parade Publications, assumes the president/local digital
strategy for Advance Publications on Feb. 1.
Steve Newhouse, who oversees
digital operations for AP, says Siegel is to leverage online
and print assets to develop new capabilities, expand the
revenue base and meet the changing needs of consumers and
Siegel is working with
Peter Weinberger, president of Advance Internet.
Parade Publications publishes
Parade, which reaches nearly 75 million readers in
more than 500 newspapers. It is part of AP.
CES OOPS CLIP
PASSES 1M VIEWS
A web video news clip
by BBC technology reporter Dan Simmons in which he broke
an unbreakable cell phone at the Consumer Electronics
Show has warped into the echelon of unexpected PR video
successes by surpassing one million views on YouTube in
Simmons, while standing
next to Bob Plaschke, CEO of the phones maker, Sonim,
dropped the phone in a fish tank to show its water resistance
(it passed) and then whacked the device against the side
of the tank, cracking the screen to the surprise of both
the reporter and the executive.
At first I was horrified,
but then I saw the publicity that we were getting out of
it, Virginia Jamieson, the former Bite PR VP who handles
PR for Sonim, told ODwyers.
the eyeballs of people that we never would have before and
circulation has been global. Weve been on prime-time
news around the world -- the 6 oclock news in The
Netherlands. There is a downside because the phone did break,
but there is upside as well, she said.
laughed at the unexpected result on the video, while Simmons
of the BBC seemed apologetic. Bob handled it well
and I think that helped the video, said Jamieson,
who heads Warming Trend Global Communications.
She said some negativity
of the video may have partially been offset by Sonim customers
who defended the companys products in web comments
to the video clip.
news continued on next page)
Edition, January 20, 2010, Page 4
MEDIA: AMPLIFIED WORD-OF-MOUTH
openness, authenticity, community, connections and relationships
were themes stressed at the Social Integration
conference held Jan. 13 in New York.
by the Business Development Institute, the social media-focused
event was held at the Graduate Center of the City University
of New York.
Michael Mendenhall, chief marketing officer at Hewlett-Packard,
kicked off the session on a light note when the executive
of the worlds largest technology company urged the
audience to keep printing.
told of H-Ps plan to achieve growth as a sustainable
company that will benefit from rapid global population
growth, urbanization and an information explosion.
mere two percent of the worlds info is currently digitalized.
Mendenhall, who spent 17 years at Walt Disney Co. before
departing as executive VP in charge of marketing and communications
for its theme parks and resorts, views social media as amplified
word-of-mouth on a huge scale. It signals the shift
from interruptive to engagement marketing.
firms and ad agencies, to Mendenhall, operate in a historic
time in the evolution of communications. Successful ones
will guide clients through the information renaissance
in which data are created, stored, analyzed, mined and put
to use to promote a product, service or point of view.
Impressions to Connections
Karpf, senior manager/digital media communications at PepsiCo,
spoke of the social media connected with the launch of Trop50
(Tropicana's juice product with 50% less sugar/calories).
Tropicana teamed with the BlogHer community of women.
says PepsiCos social media imperatives are to move
impressions to connections" and "sound bites to
Patton, who was senior editor at WSJ.com
before taking the editor-in-chief slot at Waggener Edstrom,
talked about the challenges in feeding the social media
beast, which requires sustained engagement.
his view, strong and authentic content wins over style.
Social media allows a company to tell its story the
way it wants it to be told, said Patton.
believes people understand that a company operating in the
social media world has an agenda, but its information will
be accepted as long as it's credible and compelling.
said content begets more content. A white paper, for instance,
can be broken down into an executive summary, video, blog
and tweet that links Twitter fans back to the original material.
Media Softens Harvard Biz Image
Kenny, chief marketing and communications officer at Harvard
Business School, sees social media as a way to trash the
perception that HBS is an intimidating place associated
with mahogany and taxidermy.
is trying to shift the perception of HBS with brands such
as Microsoft, Coke and Cadillac to Apple, Red Bull and BMW.
in the social media world, however, requires one to be comfortable
with the uncomfortable.
an example, Kenny gave last Novembers arrest of a
HBS student for assaulting a cop at the annual Priscilla
Ball, an event at which male students dress in drag.
Icon Goes Digital
Mann, director of external communications at Michelin North
America, uses social media to get people to think about
conceded that most people dont worry about their car
tires until they are stuck on the side of the road at midnight
in pouring rain with a flat tire and an expired AAA membership
had just returned from the Detroit auto show, where the
Michelin Man mascot hung out with auto execs and journalists.
100-year-old Michelin Man has his own Facebook page and
Twitter site, where he gives tire tips and news of discounts/promotions.
He also stars on YouTube.
reinforced the idea of authenticity in social media.
warned that if your information is not authentic people
will go screaming in the opposite direction.
OBAMA TAKES LEFT, RIGHT MEDIA
The conservative New
York Post and liberal Village Voice sang with
the same voice Jan. 13, hammering President Barack Obama
with eye-catching front pages featuring opinion pieces by
Michael Goodwin and Nat Hentoff.
Dear Mr. President,
Why Do You Hate Us, graced the cover of the Post.
Goodwin hit Obama for
socking New Yorkers with massive new taxes to fund
his healthcare monstrosity, punishing Wall Street
for making too much money, threatening political jihad
against anybody who dares challenge the too-precious Sen.
Kirsten Gillibrand and telling Gov. David Patterson
to take a long walk off a short bridge.
The Voice took no prisoners,
branding the president as George W. Obama.
Hentoff blasted Obama
for continuing much of the Bush-Cheney parallel government,
and in some cases, is going much further in disregarding
our laws and the international treaties weve signed.
Wrote the columnist: If
Dick Cheney were a gentleman, instead of continuing to criticize
this president, he would congratulate him on his faithful
allegiance to the many signature policies of the Bush-Cheney
transformation of America.
Obama took about 63 percent
of New Yorks vote in 2008, the third highest percentage
among the states. Tipping his hat to the famous Daily
News cover of Ford to City: Drop Dead, Goodwin
cant recall a time since that the Empire State was
so clearly in the White Houses crosshairs.
Goodwin feels Obamas
lack of gratitude is enough to turn the blue state red.
Edition, January 20,
2010, Page 5
OF PR FIRMS
FOLDED INTO AXICOM
& Wolfe is merging Enfatico, the WPP firm set up to
handle Dells marketing communications, with its AxiCom
European-based technology division.
move makes AxiCom agency of record for Dell, in addition
to other clients like Cisco, iPass and McAfee.
Enfatico move has been scrutinized over the past year as
the 1,000-staffer advertising and PR division suffered job
losses early last year amid cutbacks at the computer giant
which operates independently of C&W, counts about 100
staffers across Europe, Asia, Africa/Middle East, as well
as U.S. offices in Austin, San Francisco and New York. Its
U.S. base is San Francisco under Kelly McGinnis, who was
chief communications officer at Enfatico leading Dells
PR business. She takes a president role for AxiCom U.S.
reporting to C&W CEO Donna Imperato.
FLORIDA SEEKS MEDICARE PR
Floridas Dept. of
Elder Affairs is looking for a PR firm to create a public
awareness campaign for its Medicare and health insurance
counseling services targeting African-American and Hispanic
The work, a mix of PR
and public service spots, should not only result in
positive statewide editorial coverage, but a notable increase
in public awarenesss and volunteer recruitment within the
respective targeted communities, reads the RFP issued
on Jan. 8.
Budget is $135K.
The crux of the campaign
is the Shine program, an acronym for Serving Health Insurance
Needs of Elders, a free Medicare counseling program aimed
at seniors and the disabled. Four hundred volunteers staff
the program through 11 statewide agencies.
Marianne Moody of the
DEA ([email protected])
is overseeing the RFP process.
Proposals are due Jan.
28 with an award expected around Feb. 10. Download the RFP.
F-H: GOP OUT-TWEETING DEMS
Republican members of
Congress are outpacing Democrats in nearly every category
of Twitter use, according to a study by Fleishman-Hillard
senior VP Mark Senak.
Of the 132 active members
of Congress using Twitter, 89 are Republicans and only 43
are Democrats. That comparison is more even-handed in the
Senate, where 14 Republicans and 11 Democrats are tweeting.
But the House stats illustrate the lopsided microblogging
on the Hill, as 75 members of the GOP (42% of their caucus)
use Twitter, while only 32 Democrats, or 12.5%, have embraced
Senak said he sees Twitter
not as an election predictor but as a communications
barometer, but acknowledges that its future impact
on the electorate remains to be seen.
Despite their numerical
advantage, F-Hs analysis through the Twitalyzer tool
found that Democrats in the Senate surpassed their Republican
colleagues in influence and clout,
suggesting more engagement and less broadcasting than the
GOP in that chamber.
ASSN. BREWS RFP FOR PR
National Coffee Association of the U.S.A. is calling for
PR proposals for a $75K account as it approaches its 100th
anniversary in 2011.
New York-based trade group, which began as the National
Coffee Roasters Traffic and Pure Foods Association in 1911,
wants a year-long centennial PR program to start in March
of this year and run through its annual convention in March
key cog in its PR activities will be to develop National
Coffee Break Week for January 2011.
RFP was issued Dec. 7 and is open through Jan. 31. The group
is currently chaired by Jonathan Feuer, president of instant
coffee company LM Zuckerman. Starbucks senior VP Dub Hay
is vice chair.
the RFP at odwyerpr.com.
LOVE TAPPED FOR SALT LAKE
POLICE FEE PR
Salt Lake Citys
Love Communications won a competitive shoot-out in the Beehive
State over seven other firms to guide PR for the implementation
of a law enforcement fee to cut into an $11M police budget
gap in the states largest county.
John Becker PR, The Carter
Political Consulting Co., The Exoro Group, Letter 23, Orton
Group, Riester and Vanguard Media Group also pitched.
The public awareness and
education campaign will be developed for the Salt Lake Unified
Police District, which hopes to raise $12.5M with the new
fee about $175 per year on a single-family home
targeting unincorporated areas of the county.
Guidance, New York/Iconic Brands, celebrity-branded
alcoholic beverages, for media relations and PR.
Philadelphia/American Law Institute-American Bar Association,
as AOR for advertising and PR, the groups first agency
under that title. The work includes law trade and national
business media advertising and PR, along with social media.
Group, Washington, D.C./Carbonfund.org, carbon offsets
and certification, for government relations.
& Co., Raleigh, N.C./Sunstates Security, contract
security company, as AOR, including online strategy, media
relations and B2B marketing.
Corporate Services, Chicago/Enviro-og, eco-friendly
manufactured fire logs, for PR. The logs are made from recycled,
waxed cardboard and are said to burn cleaner than wood while
generating more heat.
Howard, Cleveland/Leggett & Platt, as AOR for
its consumer products group, following a review. RLF Communications
had the account since 2006.
Minneapolis/KraftMaid Cabinetry, as AOR for work including
advertising, PR and interactive.
Communications, and FARM Advertising, San Diego/United
Way of San Diego County, for pro bono support of a campaign
to end chronic homelessness.
Edition, January 20, 2010, Page 6
PR CENSUS UNDERWAY
PR groups have kicked off a four-month census to put a count
on PR professionals who spend nearly one-third of their
time devoted to Hispanic PR or social marketing in the U.S.
or Puerto Rico.
Hispanic PR Association has teamed with the Hispanic PR
blog, a PR Newswire-backed venture, which runs through April
30 and is counting PR professionals through an online form.
move comes as the PR Society of America merged its multicultural
division into another covering diversity and the Hispanic
PR Assn. has courted disaffected members.
president Lourdes Rodriguez said the count is the first
national census to quantify the size of the Hispanic PR
sector, covering corporate, agency, non-profit and governmental
will be revealed at the groups May conference in Dallas.
VMS EXPANDS MONITORING
VMS has unveiled what
it calls a broad expansion of its real-time
media monitoring services for Internet content like news,
social media and web video.
Audio and video web content,
social media like Twitter, and thousands of online print
publications are included, in addition to traditional TV,
radio and print coverage.
The company has also revealed
the first module of its next-generation Insight web-based
media monitoring platform. In addition to setting up alerts,
VMS said clients can use the companys editorial and
analytics experts to build search profiles, review coverage,
and sort hits by message/topic and tonality.
HAITI: FREE PR SERVICES, PLEAS
A few PR services companies
are offering their free and/or heavily discounted assistance
to disseminate content in the wake of the devastating Haiti
Business Wire and PR Newswire
are offering complimentary release distribution for Haiti-related
Ed Lamoureaux, senior
VP of WestGlen Communications, said his firm is offering
a 50% discount on traditional PSA services and giving its
radio PSA distribution service free to organizations providing
The "Live Read"
service sends a 30-second PSA script to 1,000 stations with
an "alert" that features a group's logo. Info:
212/704-9111; [email protected].
ROBBINS RETURNS TO ML
Zane Robbins, former Midwest
bureau chief of Medialink for nine years, has re-joined
the company following its acquisition by The NewsMarket.
He serves as VP of client
solutions and oversees business development in region from
the companys Chicago outpost.
Zane is one of several
key appointments were making as we expand our team
to provide clients with the latest video communications
tools and strategies available, said Jack Serpa, senior
VP, client solutions.
Nelson, director of marketing for Westwood One/Metro
Networks, to product placement firm Davie Brown Entertainment,
Los Angeles, as senior manager, PR. DBE is part of Omnicom.
Ochman, a long-time independent PR consultant and
new media blogger, has moved to Burson-Marsteller as a managing
director of its Proof digital media and advertising unit.
Shell work under Proof CEO and Penn, Schoen &
Berland managing director Jay Leveton. B-M formed Proof
last June as a joint venture between its Marsteller ad unit
and PS&Bs own ad division. Ochman, an independent
counselor since 1981, pens the Whats Next
Wilson, VP, Murphy OBrien PR, New York, to
Nancy J. Friedman PR, New York, as a VP. She was previously
with Hershey Associates and in-house at City of Hope cancer
Kaufman, to Widmeyer Communications, Washington,
D.C., to lead its pre-K-12 education practice. Kaufman was
director of comms. at the Maryland State Education Association,
the states largest teachers union, and earlier worked
in PR at the National Education Association. He started
out as a reporter for the Philadelphia Inquirer and
columnist Jack Anderson, served as an American Political
Science Association Congressional fellow.
Johnson, managing director of Spike Lees ad
agency, Spike DDB, to Porter Novelli, N.Y., as senior VP,
strategic planning and research. Johnson will lead efforts
overseeing the integration of digital and social media programming
into all planning efforts reporting to Michael Ramah, partner
and director of strategic planning. Jennifer
Jones, a veteran of Ogilvy, Alexander Comms., Macquarium
Intelligent Comms. and Fletcher Martin, joins PN/Atlanta
as senior VP, digital and social media. Also, Jodie
Fleisig, senior executive producer and supervisor,
CNN, as senior VP, media strategy and relations, and Judy
Willis, CMO of Merge Agency, as senior VP, consumer
Slagle and Tom
Knox, both of Porter Novellis soon-to-be-closed
Sacramento office, have joined Edelman. Slagle, a 15-year
PR veteran, assumes a senior VP slot. He has handled environmental,
land use issues and community relations programs for companies
and coalitions in the Golden State. Knox takes on a VP title.
He has issues management and coalition experience connected
with infrastructure issues. Steve Telliano is GM of Edelman/Sacramento,
which counts clients such as Kaiser Permanente and Blackboard
Connect. PN, part of Omnicom, is closing its Sacramento
office Jan. 29.
Edition, January 20, 2010, Page 7
delegate had asked on a bylaws teleconference for live audiocasting
of the Assembly but was turned down by chair Mike Cherenson
who said it was near impossible, technologically challenging.
leaders took part in such audiocasting a couple of days
later at the conference.
Important Assembly Ever
2009 Assembly was described by leaders as the most important
in the Society's history since an entire re-write of the
bylaws was at stake. Thousands of hours of members'
time were spent on the project and legal/parliamentarian
costs are estimated at well over $100,000.
of transcribing the 7.5 hours of proceedings would have
been about $1,180. Ubiqus, the Society's transcription service,
charges $157.50 per hour of talking. It produced the 136-page
transcript of the 2008 Assembly.
members have petitioned New York County Supreme Court for
a copy of the transcript but have not yet heard back from
was also a transcript of the 2007 Assembly that was referred
to in the minutes of that Assembly. The transcript was said
to be on file at PRS h.q.
PRS spent $11.4 million on various expenses in 2008.
Delegates Were Inaudible
complained at the Assembly that many of the nearly 100 delegates
who rose to talk at two microphones in the aisles could
not be heard.
leaders such as McCormick, Cherenson, and bylaws chair Dave
Rickey, as well as COO Bill Murray, spoke from a stage looking
down at the Assembly, delegates spoke from microphones set
up in two aisles and faced the stage.
delegates only saw the backs of the heads of delegates making
This was especially true of anyone in the press section
which was at the left rear of all the seats.
members said one reform needed is for delegates addressing
the Assembly to speak from the stage and face the other
delegates with monitors making sure they speak close to
certain instances, delegates are allowed to speak from the
Says Tests Were Made
said that PRS staff did sound checks in the
Assembly room to make sure that the audio could be
heard with equal volume at all seats in the room.
critics said such tests must have been made with people
speaking close to the microphones.
reporter, who has a hearing problem, sought help from about
a half dozen delegates and members at the rear of the Assembly.
though all had normal hearing, they could not hear much
of what was being said and were unable at times to say whether
someone speaking was either for or against a proposal.
then asked why PRS staff did not supply this reporter with
a set of earphones such as were being used by a half dozen
hotel technicians, replied that there was only one such
set of earphones available and it was being used by one
of the technicians.
for groups that help the deaf and hard of hearing say that
PRS was compelled to accommodate this reporters requests
for hearing assistance since he was invited, credentialed
reporter and not an interloper.
leaders have been saying in recent years that the only purpose
of the transcript is as an aid in preparing the minutes
of the Assembly.
members scoff at this saying the minutes are only the record
of actions taken such as motions passed or not passed and
are Inadequate Record
absent from minutes are anything that has been said, they
noted, which misses the meaning of the Assembly.
said they should have access to everything that was said
at an Assembly and particularly the 2009 Assembly that debated
for about 5.5 hours a re-write of the entire bylaws.
were lengthy discussions of the meaning of "PR"
and "communications, the rights of chapters to have
the final say over who will be Assembly delegates, and how
PRS might enforce its code of ethics.
have also said the validity of the Assembly is under question
because not all of the 15 articles in the bylaws revision
were discussed as demanded by Robert's Rules.
youre going to cite Roberts as your parliamentary
authority, you have to obey its rules; otherwise don't cite
it, said senior members.
also noted that not only were 56 proxy votes used, which
is against Robert's, but that the Assembly voted approval
of proxy voting.
parliamentary guides besides Robert's bar proxy voting and
no legislature in the U.S., up to and including the U.S.
Congress, allows such votes, it was noted.
DG BACKS FORDS SENATE
New York Citys DolceGoldin
is handling former Tennessee Congressman Harold Ford, Jr.,
who is weighing a Senate primary challenge to Democrat Kirsten
After representing the
Volunteer State for more than 20 years, Ford lost a bruising
Senate election to Bob Corker in 2006. The current primary
bid has received the cold shoulder from the Empire State's
senior Senator Chuck Schumer and others who are concerned
with Ford's conservative streak.
Davidson Goldin, who serves
as Fords key spokesperson, told ODwyers
his firm was hired last week. He has close ties in the NYC
Goldin was editorial director
for MSNBC, playing a major role in the rebranding of that
channel as the place for politics. He hosted
Inside City Hall for cable's NY1 and produced
segments for Dateline NBC, ABC News and Fox News. DGs
website credits Goldin for writing stories for the New
York Times, New York Post and being a consulting
editor for the defunct N.Y. Sun.
Joe Dolce, was editor-in-chief at Details.
Edition, January 20, 2010,
is fitting, on Martin Luther Kings birthday,
that we baptize the PR Society with a new name that more
accurately describes its leaders and practicesNational
Assn. of Not Availables.
Society has forfeited its right to use either public
relations or America.
of the current inexcusable actions of NANA is appointing
African-American leader Ofield Dukes to its board as a non-voting
member after he sought to be a voting member.
would have been the only black on the board but such a concept
evaded the nominating committee headed by 2007 chair Rhoda
think a call to chair Gary McCormick from the Rev. Jesse
Jackson, the Rev. Al Sharpton or President Obama himself
is in order. This editorial has been sent to Sharptons
unforgiveable insult to the black and minority communities
is the dissolution of the Multicultural Section just before
thinking up a new name for the Society it occurred to us
that what chiefly marks it is its rampant unavailability.
full membership list is unavailable to members although
it used to be. Providing it as a PDF would be cheap and
easy. Staff wants it for its own use to push seminars/webinars
and other purposes.
--The names of Assembly delegates are unavailable except
to delegates (who have to ask for it).
--The transcript or audiotape of the 2009 and most important
Assembly in NANAs history are not available to members
--The Assembly could easily and cheaply have been audiocast
live but it was not available.
--Still unavailable more than two months after the Assembly
are the minutes of the meeting.
--Bylaws re-write committee members were never available
throughout 2009 for face-to-face meetings with any of the
--The committee wanted direct elections by the entire membership
but rules for this were unavailable.
--The 2008 IRS Form 990 with much financial info was not
available to the Nov. 7 Assembly although it was filed on
--National leaders have not been available to us for interviews
for many years. Membership in NANA is unavailable to us
as well as ad space in NANA media with no reason given for
delegates on Nov. 7 underwent their usual annual
humiliation at the hands of the board.
The delegates, facing
the momentous task of rewriting the entire bylaws, sat inert
while leaders opened the meeting with an hour
and a half of procedural minutiae and sales pitches.
Worst was none other than
chair-elect Gary McCormick who provided 17 minutes of flapdoodle.
The delegates, who did
not see a list of fellow delegates until the week before
the Assembly (and some delegates refused to be on the list),
would only get to discuss and vote on about half the 15
articles in the new bylaws. The others were not made available.
This group cant
even obey the most basic rules of Roberts although
citing Roberts as its parliamentary authority.
Proxy voting is barred by Roberts and all articles
in a revision must be presented for voting and discussion.
Fifty-six proxy votes were allowed.
leaders on stage faced the delegates
and spoke loud and clear, the nearly 100 delegates who rose
to comment on the new bylaws had to face the stage and turn
their backs to much of the audience.
About half of what they
said could not be heard even by delegates with normal hearing.
Had the delegates even
a suspicion of their rights, they would have demanded equal
access to the stage mike so that they were looking at fellow
delegates who, after all, were the ones doing the voting.
The worst rap we have
on them is that they refuse to take up their responsibility
which is setting policy for NANA.
NANA constantly talks
about profession and professionalism
(mentioned 15 times in McCormicks opening essay to
members) but the Assembly refuses to do what similar bodies
do for the real professions-- lawyers, doctors,
CPAs and psychologists.
Such bodies set policy.
Their boards report to the houses of delegates and not vice-versa
as at NANA.
Not only was the 2009
Assembly treated in the usual demeaning, contemptuous
way, but the McCormick board now refuses, for the first
time in memory, to prepare a word-for-word transcript of
the Assembly. Cost would only be about $1,000.
The specious claim is
made that the transcript (withheld since the 2005 board)
only serves to help prepare the minutes. No transcript is
needed to prepare minutes since minutes are only a record
of actions taken. A layperson can easily take such notes
Worse yet is that the
historic Assembly could have been audiocast live for several
hundred dollars. NANA leaders howl all the time about the
need for member involvement but skipped this
has given no indication he will attempt to change
the toxic policies of NANA.
These include late, non-existent
and misleading financial reporting at a time when poor financial
reporting and hidden transactions have caused immense suffering
in the nation.
There was no six-month
financial report last year. It was folded into the nine-month
report which, in effect, hid the poor Q3 results (down 45%).
Improved IRS Form 990,
which now shows salaries and other payments to the top six
officers and stock trades, was filed Sept. 15 but withheld
from the membership and the delegates.
It showed an investment
loss of $415,000 in 2008 and legal costs of $110,000. All
of this should have been available to the delegates but
expect NANAs policy of petty harassment of
us to continue. Neither this editor nor any ODwyer
staffer will be allowed to join, forcing us to obtain information
The three full-time PR
staffers at h.q. will not be allowed to help us in any way
nor respond to any e-mails or other communications.
NANA will not allow us
any rebuttal space in PR Tactics which attacked us
in a full page ad in the Sept. 2008 issue.
The ODwyer Co. will
not be allowed to advertise any of its five informational
products on NANA media although the assn. made much money
from selling more than 50,000 copies of our articles. No
reason will be given for this boycott.
NANA not only tramples
on us and ignores financial reporting standards, but is
engaged in competition with private, tax-paying companies
by hosting PR seminars when we believe its IRS status as
a non-profit corporation prohibits that.