The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 27, 2010, Page 1
CHILD ABUSE ENTITY SEEKS PITCHES
Childrens Trust Fund, which educates the public about
child abuse, is reviewing its six-figure communications
account through the end of the month.
Fund wants agency help in increasing its child abuse awareness
and prevention programs, boosting financial support among
stakeholders, and other PR tasks like annual report production,
op-eds and letters to the editor, and PSAs.
is $260K per fiscal year which ends in June, when the contract
out for bids would begin.
campaigns have centered on Shaken Baby Syndrome, discouraging
parents from leaving children unattended, and emotional
abuse, as well as its blogging service-powered website,
Fund has a public affairs coordinator, but the RFP notes
that position traditionally works directly with the hired
CTF is mainly funded by the sales of marriage licenses,
branded licenses plates and social services funds in the
state. Deadline is Jan. 28.
a copy of the RFP at odwyerpr.com.
Firms are required to register with the states bidding
system for updates and addition documents.
SMITH TO RAYTHEON
Technical Services has recruited Amy Smith as VP-communications.
joins from Burson-Marsteller, where she handled the U.S.
Treasury and other government entities as a managing director.
Smith worked for the Pentagon in Baghdad as director of
its Iraq Reconstruction Project and Contracting Office.
which is based in Reston, Va., has more than 9,000 staffers.
Revenues are about $4B.
operation provides mission support for the armed services,
counter-proliferation/terrorism, and engineering services.
leads the Warrior Training Alliance, which has
more than 100 companies including General Dynamics, Computer
Sciences Corp and MPRI.
Waltham, Mass.-headquartered company employs 73,000 and
generates more than $23 billion in annual revenues.
made big news last month when it received a $1.1B contract
for a Patriot Air and Missile Defense System for Taiwan,
a deal that infuriated the Government of Peoples Republic
this month, claimed it tested its first land-based missile
CALLS OMC STOCK A 'BUY'
Investment Research & Analysis initiated coverage of
Omnicom on Jan. 19, slapping a buy on its shares
with a target price of $47. OMC is now trading at $36.63.
[OMC hit a $53.10 ($107.21 before a two-for-one split) all-time
high on Dec. 17, 1999.]
calls OMC a best-in-class global marketing services
company with a growth rate thats benefited
from the consolidation of the agency business.
believes Wall Streets concerns about "moderating
growth are overblown. The Citigroup unit expects OMC
to grow via l) smart deployment of cash either
by returns of capital or acquisitions; 2) shift to digital
advertising; 3) modest margin expansion on a top-line recovery
and rent control initiative, and 4) weakening of the dollar.
IR&A offers two caveats. OMC is dependent upon global
economic growth and top-line results could suffer with a
downturn. John Wrens management team has made smart
acquisitions, but there is a risk that OMC may overpay
for future acquisitions to drive growth.
received more good news. Standard & Poors has
removed its sell rating on OMC to hold.
expects OMC to see increased margin support in 2010
with demand stabilizing in the first-half of the year as
HEADS COUNSELORS ACADEMY
Subervi, president and CEO of Utopia Communications, Eatontown,
N.J., has been named 2010 chair of the Counselors Academy
of PR Society of America.
who heads an ethically-focused PR firm that strives
to represent organizations, ideas, people, products and
services that enhance the human condition, said she
will seek to build the Academy, which has 450 members from
the U.S., Canada and abroad.
authors the blog Ethical Optimist.
member of the Academy for 10 years, Subervi said, I
know firsthand the value it offers to senior managers of
the nation's top PR firms.
Academys mission at a time when our industry is facing
a severe economic downturn, is more critical than ever before,"
Hipple of Hipple Reputation Management, Atlanta, is chair-elect
and past chair is Sydney Ayers of Ayers PR, Denver.
officers are Elise Mitchell of Mitchell Communications Group,
secretary-treasurer, and Abbie Fink, HMA PR Network, Phoenix,
Edition, January 27, 2010, Page 2
HANDLES GITMO WHISTLEBLOWER
Publicity Agency is handling whistleblower and former Sgt.
Joe Hickman, who in an article slated for the March issue
of Harpers that was posted online Jan. 18,
alleges human rights abuses at the Guantanamo Bay prison.
piece, The Guantanamo Suicides: A Camp Delta Sergeant
Blows the Whistle, contends that three deaths at Guantanamo
were not suicides by hanging in their cells as reported
by the U.S. military.
and three other former members of military intelligence
say the prisoners were removed from their cells and taken
to a secret site called Camp No, where they
may have been abused by interrogators.
Publicity Agency reps Hickman and his law firm, Denbeaux
& Denbeaux, which has been probing conditions at Gitmo,
according to Glen Selig, founder of Tampa-based TPA.
Denbeaux says Hickman came forward because it was
the right thing to do and because doing anything else would
be wrong and un-American. His client looks forward
to cooperating with any Guantanamo probe that may result
from the story.
Denbeaux, Joshua's father, is a law professor at Seton Hall
University. They released a report in 2006 called Report
on Guantanamo Detainees, A Profile of 517 Detainees through
Analysis of Department of Defense Data.
March issue of Harpers hits newsstands the week of
Feb. 15. The magazine says it posted an exclusive
advance of the piece by contributing editor Scott
Horton online because of intense public interest.
ANTI-PHISHING GROUP SEEKS
A global consortium of
businesses and law enforcement focused on cyber attacks
known as phishing has teamed with the D.C.-based National
Cyber Security Alliance and issued an RFP to develop a streamlined
public awareness message.
463 Communications, a
D.C.-based PR firm that is part of Next Fifteen Group, currently
works with the NCSA, which is backed by the Dept. of Homeland
Security and corporate entities like Symantec and Cisco.
The Anti-Phishing Working
Group, which includes business affected by harmful phishing
attacks, law enforcement and government agencies, as well
as trade groups, said it is working with the NCSA to form
the Online Consumer Security & Safety Messaging Convention.
The goal is to produce online security and safety
messaging that can be used by consumer-focused business
The APWG is backed by
a variety of retailers and tech companies from eBay and
Wal-Mart to Visa and AT&T.
The RFP, with a deadline
of Feb. 12, calls for creative ideas on the message and
how it can be developed and disseminated. That will form
the basis for a PSA campaign that the selected firm would
play a role in developing.
Finalists must present
in San Francisco in early March. RFP is at odwyerpr.com.
SUNSHINE, SACHS DEFENDS YELE
Sunshine, Sachs &
Associates has been tapped to defend Yele Haiti, the charity
set up by recording artist Wyclef Jean, amid questions about
Scrutiny of Yele was sparked
by The Smoking Gun website late last week as more than $1M
in donations flooded Jeans relatively modest organization
in the aftermath of the Haiti earthquake. Tax documents
and analysis by The Smoking Gun was picked up by wire services,
Gawker and the Washington Post, among other outlets,
drawing a disgusted YouTube and written defense
from Jean and leading Ken Sunshine and Sawn Sachs' New York-based
entertainment PR firm to deal with a media onslaught.
It is impossible
for me to even comprehend the recent attacks on my character
and the integrity of my foundation, Yele Haiti, said
Jean. The fact that these attacks come as we are mobilized
to meet the greatest human tragedy in the history of Haiti
only serves to perplex me even further.
BARKLEY BUILDS BUZZ FOR HONEY
The National Honey Board
has moved its PR account to Kansas City independent firm
Barkley, following an RFP process.
& Brady was the incumbent and pitched for the work.
Barkley is charged with
guiding media relations, web content, collateral, crisis
management and consumer research as part of the account,
worth as much as $880K. A national campaign is slated for
Barkley PR president Mike
Swenson said the board recognized that the honey marketplace
has become crowded and added that the firm will work on
educating consumers about pure honeys benefits.
About 430M pounds of honey
are consumed in the U.S. each year.
RLPR of Los Angeles handles
Hispanic PR for the NHB.
SOFTWARE GROUP TAPS WAGGED
Matt Reid, executive VP
for Waggener Edstrom Worldwide, has moved to the Business
Software Alliance in the global trade groups VP of
He fills the post vacated
by Dale Curtis, who joined the BSA in late 2008 from FD
Dittus and left the organization in September 09.
Reid founded WaggEds
public affairs and social innovation units overseeing the
firms Washington, D.C., and Brussels offices.
The BSA is the trade association
for the software industry mainly focused on copyright issues.
Its members include the largest publishers, developers and
hardware marketers like Intuit, McAfee, Dell, Adobe and
Microsoft, the latter which is the largest client of WaggEd.
Reid, a former VP at Fleishman-Hillard
and senior VP/PA director at GCI Group, is in charge of
public affairs, media relations, digital and internal communications
for the group.
Edition, January 27, 2010, Page 3
TO INSTALL ONLINE METER
New York Times will begin to charge for access to
its online content next year by installing a meter to allow
readers free access to a fixed number of stories every month.
a user exceeds the limit, a charge will be levied.
delivery subscribers will get unlimited free access to the
Robinson, CEO of the NYT Co., expects the additional revenue
to make the media company less susceptible to the
inevitable economic cycles.
company believes the metered system, like the one in place
at Financial Times, will provide the "necessary flexibility
to keep an appropriate ratio between free and paid content
and staying connected to search engines.
FT allows free access to ten stories a month.
NYT has not yet decided how much to charge readers or the
number of stories that will be free on the site. Its executives
have been studying the shift from a free to paid site for
more than a year.
NYT website is the No. 1 newspaper site, attracting more
than 17M readers in the U.S. every month.
NYT tested TimesSelect from 2005-2007. That service charged
$49.95 for access to its editorials and columnists. More
than 200K people subscribed for that service.
was killed to cash in on the then-boom in web ads.
AIR AMERICA GOES UNDER
Air America, the progressive
radio network heard on 100 stations, has closed due to a
very difficult economic environment.
The company plans an orderly
winding down of its business under the protection
of Chapter 7 bankruptcy, according to a statement from its
president Charlie Kireker.
AA tried to line up new
investors, but fell short in that quest.
Kireker said AA could
not escape the laws of economics. The immediate
advertising outlook of less bad is not enough
to put AA on the road to financial stability.
This is the second trip
to bankruptcy for AA, which restructured in 2006.
CABLEVISION, SCRIPPS MAKE
Cablevision and Scripps
Networks have settled their high-profile dispute, which
resulted in the denial of the Iron Chef program
to 3M households in the New York metro market.
Cablevision is returning
Scripps Food Network and HGTV to its programming line-up.
They havent appeared on Cablevision's schedule since
New Years Day when the two parties could not agree
on fees paid for the FN and HGTV.
Details of the settlement
are not public. Cablevison called the deal fair,
while Scripps branded Cablevision a valued distribution
JARVIS: NEWSPAPERS SHOULD
Newspapers should pay
Google for the traffic it directs to their websites, said
blogger Jeff Jarvis at a Jan. 19 panel discussion sponsored
by Dow Jones and the Wall Street Journal.
A fan of the link
vs. content economy, Jarvis believes news has morphed
from a product to a process in which search engines and
aggregators play a major role in a readers discovery
He faults current newspaper
industry thinking that Google and others are ripping them
off. News, to Jarvis, has become commodified.
The job of publishers
is to monetize the traffic that Google delivers.
Publishers seething at
Google could simply deny it access, according to Jarvis,
who added they are not stupid. That wrath is
nothing more than show and blow.
Jarvis, author of What
Would Google Do, blogs at Buzzmachine.com.
He directs the interactive journalism program at City of
New York's Graduate School of Journalism.
Alan Murray, deputy managing
editor and executive editor of wsj.com,
took a shot at Jarvis contention that a person can
make a good living blogging full-time.
He wanted to know the
name of the blogger that, Jarvis claims, sells $200K a year
in advertising. Jarvis wouldn't divulge the name of the
Murray then asked Jarvis
how much he makes on his blog. Jarvis said he sold about
$17K in advertising last year.
The WSJ exec took a shot
at citizen journalists. He has attended local
government meetings and watched citizen journalists in action.
They are the last people that you would want to report
the news, Murray said.
The event was held at
NASDAQ's Times Square headquarters to celebrate the recent
launch of the WSJ Professional Edition, which joins the
online paper with FACTIVA.
The session was called
From Newspapers to Twitter to Tablets: The Future
of the News Business.
BGR BRINGS IN BIRNBAUM
Jeffrey Birnbaum, who
was editor of the Washington Times digital
operations before resigning in late December, has been tapped
as president of BGR PR in D.C.
The veteran journalist
will help lead BGRs PR team in D.C. and London, the
has included stints as a reporter for the Wall Street
Journal and Time, D.C. bureau chief of Fortune
magazine and columnist for the Washington Post. Hes
a regular guest on Fox News Channel.
BGR PR is part of the
BGR Group founded by Ed Rogers and Haley Barbour.
These days, the
media follow policy makers and policy makers follow the
media, Rogers said in a statement announcing Birnbaums
Former Bush administration
PR staffer Bill Turenne Jr. and ex-Democratic aide John
Cpin are VPs at BGR PR.
news continued on next page)
Edition, January 27, 2010, Page 4
NOT AS TRANSPARENT AS EXPECTED
Obama campaign promised the most transparent
White House in history, but reporters are getting far less
access to decision-makers than they had expected, writes
Ken Auletta in the Jan. 25 New Yorker.
former communications director, Anita Dunn, said Team Obama's
definition of transparency covered making decisions public
along with their rationale, not about the process in which
the decisions were arrived at.
is Job No. 1 of Obamas press shop. Leaks are non-existent.
White House staffers are good at returning phone calls;
conversations differ slightly in tone but are strictly on
press office has an adjunct in [chief of staff] Rahm Emanuel,
who is unusually active in the media, writes Auletta.
Emanuel works reporters as he did Congressmen when he served
in the Huose. He understands it is better to work with reporters
than to shut them out.
House Press Secretary Robert Gibbs pays special attention
to the New York Times because he believes it drives
the news. About 20 percent of Obama's print interviews have
been given to the NYT.
is another favorite of the White House. Politico has
also become a forum where the White House can directly rebut
its adversaries, and at times the cross talk resembles an
Internet comments page, according to Auletta.
to the rise of the Internet, the battle between the White
House and press is different than past conflicts. That
difference is the result of the technological transformation
of the media and the way that transformation has influenced
how the press goes about its work, writes Auletta.
is pressure in the media to entertain or perish, which
has fed the press's dominant bias: not pro-liberal or pro-conservative,
Michael Beschloss told Auletta that after President Kennedy
addressed the nation about the Cuban Missile Crisis, the
networks immediately returned to regular programming. Pundits
and cable talking heads today would dissect Kennedys
speech for hours.
transformation of media has not only undermined the imperial
institutions of the media; it has undermined the imperial
Presidency, writes Auletta.
FAULTS J&J ON SLOW RECALL
& Johnson today is rapped by the New York Times
for failing to live up to its gold standard in brand
crisis management, a perception gained from its 1982
recall of its tainted Tylenol pills after several people
died after taking the medication.
Harvard Business School holds the Tylenol case as the model
for crisis communications.
NL has long been critical of J&Js handling of
cyanide-laced Tylenol disaster, believing the drug company
is richly undeserving of its PR halo.
McNeil Consumer Healthcare recalled several hundreds of
batches of Motrin, Benadryl, St. Joseph Aspirin, Rolaids
and Tylenol on Jan. 15, which was 20 months after receiving
complaints about moldy-smelling bottles of Tylenol Arthritis
Relief, according to a warning letter sent by the Food and
Drug Administration to McNeil.
consumers reported nausea, stomach pain, vomiting, or diarrhea
after taking the pills.
FDA's Deborah Autor, head of its Office of Compliance at
the Center for Drug Evaluation and Research, believes J&J
should have moved faster after getting complaints.
has determined the smell comes from a chemical used to build
wood pallets that handle and store the pills.
is investigating the matter and is taking further
actions that include ceasing shipment of products produced
using materials shipped on these wood pallets and requiring
supplies who ship materials to our plants to discontinue
the use of these pallets, according to the FDA document.
Singer, who wrote the NYTs News Analysis,
reports some analysts say the "companys seemingly
slow response appeared out of character for one of the most
trusted corporate brands in America.
Calkins, marketing professor at the Kellogg School of Management
at Northwestern University, speculates that McNeil managers
might have underestimated the extent of the chemical
contamination or might have underestimated the PR issue
that could ensue, reports the NYT.
on Jan. 15, the Justice Dept. filed suit against J&J
for an alleged kickback scheme, charging payments to a nursing
home pharmacy in return for the writing of prescriptions.
denies any wrongdoing.
HANDLES AFFILIATED CHAPTER 11
& Co. is handing the pre-packaged Chapter
11 filing of Affiliated Media, the parent company of Dean
says the reorganizations will have no impact on the daily
operations of MediaNews collection of 54 dailies,
including the Denver Post and San Jose Mercury
News, and more than 100 non-dailies in a dozen states.
move reduces the amount of AM debt by $930M to $165M.
and his management team will be okayed to own a 20 percent
stake in the revamped company.
says the restructuring will provide the company with one
of the strongest balance sheets in the business and give
it breathing space to create a new model for the newspapers
EYES CHAPTER 11 EXIT
Digest Association said it plans to emerge from bankruptcy
by Jan. 31.
reorganization plan was confirmed by the U.S. Bankruptcy
Court for the Southern District of New York last week. RDA
plans to cut its debt by 75% from $2.2 billion to less than
Berner, president and CEO, called the court okay a major
step that provides RDA a strong foundation for
Edition, January 27,
2010, Page 5
OF PR FIRMS
ADDS GERMAN PARTNER
the network of independent PR firms, has added wbpr of Germany
as a partner.
firm has offices in Munich, Berlin, Potsdam and Budapest
with 60 staffers focused on business communications and
joins Dusseldorf-based m/E brand communication in the IPREX
of wbpr include the Ministry of Economy, Betfair, Fair Berlin
partner Michael Schroder is former CEO of Euro RSCG ABC
and CEO of Hill & Knowltons Germany operation.
APCO SETS UP GLOBAL POLITICAL
APCO Worldwide has set
up a new consultancy division focused on geopolitics, global
economics and new market opportunities.
APCOs Global Political
Strategies division is co-chaired by Tony Lake, a former
advisor to President Bill Clinton and the Obama campaign,
and Carlos Gutierrez, Sec. of Commerce during the recent
Darren Murphy, ex-special
advisor to British Prime Minister Tony Blair is managing
director. Consultants in the new unit include former political
advisors and ambassadors with roots in Poland, Africa, UAE,
NATO and Japan, among other countries and entities.
SHIFT ENTERS BIG APPLE
Brighton, Mass., tech
firm Shift Communications has entered the Big Apple PR scene
with its third U.S. office, a push toward growing its consumer
John Carter, VP who heads
the firms consumer/digital lifestyle practice, oversees
the new outpost at 915 Broadway. He joined the firm in 2006
after stints at Fleishman-Hillard and FitzGerald Communications.
Principal Todd Defren
said the move made sense because a lot of inquiries it receives
are from New York-based consumer and tech companies. He
said Shifts consumer unit has grown to represent about
half of the firms revenue, which was $12.2M in 2008.
The top 20 independent
firm, which also has a San Francisco office, has between
80 and 100 staffers.
a Boston-based B2B advertising and PR agency, has opened
a San Antonio, Tex., office as it anticipates growth in
its technology and higher education practices in the region.
The firm notes that San Antonio landed at No. 2 on Forbes
recent list of the fastest-recovering cities.
...Salt Lake City-based SOAR
Communications has split with parent company Politis
after five years. Chip Smith, president of SOAR, has taken
the reins as CEO of the firm, which handles outdoor recreation
clients. David Politis, who founded SOAR, continues at the
helm of Politis. ...Lane
PR, Portland, Ore., has expanded its seven-year-old
New York office into larger space on Madison Avenue. Amber
Roberts heads the outpost. Heather Gleason recently relocated
PR, New York/The Chanler at Cliff Walk, Newport,
R.I., resort, and Pure Entertainment Group, event management
and luxury concierge, for PR.
Schwartz & Co., New York/Shapeways, The Netherlands-based
3D printing unit of Royal Philips Electronics, and Dona
Paula, Argentina wine producer, for PR.
Gavin Anderson, New York/Exousia Advanced Materials,
eco-friendly industrial products for infrastructure, as
AOR for strategic comms. counsel.
PR, New York/Kymaro, health, beauty and spa brands,
for publicity and branding.
Morris + King Company, New York/Music Choice, video/music
network, and BuzzMedia, pop culture website publisher, for
Communications, Princeton, N.J./PharmaNet Development
Group, clinical research, for PR.
& Partners, Worcester, Mass./SpectraScience,
medical device company, as AOR for PR.
Tuttle Pace, Boston/Panini America, publisher of
sports and entertainment collectables, as AOR.
Communications, Boston/Consensus Advisory Services,
investment banking and advisory firm, as AOR for media relations,
strategic thought leadership and other marketing.
Marketing Group, Greenville, S.C./NACCO Materials
Handling Group, lift truck maker, as AOR for planning, creative,
dealer support and marketing, web development, PR and events
for its Hyster and Yale brands.
Boineau & Co., Charleston, S.C./Threat Management
Group, military operations support contractor, as marketing
and PR AOR.
Communications Group, Atlanta/Granite Transformations,
kitchen and bathroom franchise, for consumer and local media
placement, trade media, grand opening support, franchise
sales, trade shows and social media. GT has more than 100
Miller Communications, Miami, Fla./The American Board
for Certification of Teacher Excellence, non-profit, for
local and statewide PR for its Florida scholarship program.
PR, Miami/Fluenz, language learning software, and
Global Keratin, hair prodcuts, for brand management counsel
and national media relations.
Johnson Robinson Woods, Little Rock, Ark./Kum &
Go, third largest private owner-operator of convenience
stores, as advertising AOR.
& Finco PR, Green Bay, Wisc./The Lake Companies,
manufacturing solutions, for a strategic email campaign
to educate business leaders about its services.
Horse Inc., Minneapolis/Northcott Hospitality Intl,
parent of AmericInn Intl hotel chain, as AOR for media
relations, brand development and online engagement strategies.
Edition, January 27, 2010, Page 6
LAUNCHED IN SPANISH
Newswire has launched a Spanish language version of its
ProfNet source service.
company is eying the thousands of Spanish-language media
and communications pros in the U.S. ProfNet en Espanol provides
access to the 5,000 media contracts on PRN-owned Hispanic
PR Wires press list.
also noted that the service will help PR pros reach the
35M U.S. residents who speak Spanish at home.
16-year-old ProfNet service distributes contact information
for sources that journalists can speak with as expert sources
for stories. It also posts queries, or avisos
in Spanish, from journalists working on stories.
BRIEF: Josh Rehrer
has been promoted to regional VP for the mid-Atlantic territory
at Business Wire.
He joined the company as an A/E in Phoenix in 1999. Rehrer
has been VP for mid-Atlantic sales since early last year.
NEW PR MEASUREMENT METRIC
Advertising Value Equivalency,
a go-to measurement figure for PR pros, is not dead yet.
Three members of the Institute
for PR's measurement commission have proposed a new metric
for calculating the value of PR placements after the IPR
and others in the field rejected the widely used AVE, last
But the new metric, dubbed
Weighted Media Cost, or WMC, and closely aligned with the
monitoring company VMS, still embraces tenets of AVE like
the factoring in the cost of paid media when gauging PR
The proposed change deals
more with the way data is crunched, rather than a sea change
in what information is used to measure PR results.
WMC takes into account
negative coverage, measuring only space where a client is
mentioned, rather than an entire editorial piece. It also
suggests using actual advertising costs, rather than rate-card
figures that are rarely paid. AVE puts a value on a news
story by equating it to the cost of advertising and has
been a go-to method for scoring PR results despite criticism
of its shortcomings.
Critics acknowledge that
AVE is still embraced because it puts a dollar amount on
PR placements, but a key flaw is that it can stress quantity
over quality of placements, a practice which most PR pros
admit to embracing, according to the IPR.
The IPR research team
Angela Jeffrey, VP of editorial research at VMS;
Bruce Jeffries-Fox, president of Jeffries-Fox Associates
with ties to VMS, and Bran Rawlins, chairman of Brigham
Young Univ.'s Dept. of Communications said there
is value in connecting media coverage and business results
by factoring in the cost of media, but sought to distance
the new WMC metric from the maligned AVE.
The new method involves
a more thorough analysis that includes subtracting negative
coverage, assigning cost only to space or air time occupied
by a client and using actual cost rather than the rarely
paid rate-card cost.
Saucier, PR account director, Gabriel deGrood Bendt,
to Olson, Minneapolis, as associate account director and
social media strategist. Phil
Shannon, who handled web analytics and optimization
at Ameriprise Financial, joins as senior web data analyst.
S. LaVigne, VP of business development for the Autism
Society of America, to The ALS Association, Washington,
D.C., as chief development and communications officer.
Grubin, who held various human resources roles at
Merrill Lynch, to Porter Novelli, New York, as chief talent
officer and partner.
McKenna, senior A/E at Bullfrog & Baum, to Turchette
Advertising Agency, Fairfield, N.J., as director of PR and
communications. She was also a senior A/E at CooperKatz.
Lawler, former VP of executive communications at
PepsiCo, to Widmeyer Communications, Washington, D.C., as
senior VP in its health and wellness unit. He was previously
director of reputation management at S.C. Johnson &
Son and earlier served as communications director to Sen.
Kent Conrad (D-N.D.), Rep. Peter Visclosky (D-Ind.) and
Rep. Nydia Velazquez (D-N.Y.).
Connor, a consultant and managing editor of user-generated
content at WRAL.com, the website for CBS affiliate WRAL
in Raleigh, to Capstrat, as social media manager for the
firm. She was assistant news editor/multimedia at the South
Florida Sun Sentinel and an assistant manager at WPTV
in West Palm Beach. Capstrat has also added Adam
Cohen as creative director.
Ford, principal land use planner at Rose Law Group
in Boise, to Red Sky PR, Boise, to lead its public affairs
Livingston, former senior director of PR for the
Toy Industry Association, has formed a strategic alliance
with Childs Play Communications, New York.
Manzo, publicist for Playboy Enterprises, to the
Arizona Diamondbacks, Major League baseball franchise, as
manager of corporate communications. The team also hired
former Phoenix Woman Magazine publisher Kristine
Hedlund as director of community affairs.
Stauffer to marketing specialist, The Simon Group,
Payment to director of new media, William Mills Agency,
Atlanta. Hell manage all agency and client digital
and social media marketing. Nneka
Harper and David
Jones were upped to senior account agents.
Koski to senior A/E, Edward Howard, Cleveland. The
firm is being acquired by Fahlgren Inc.
Ekstrom to VP, corporate and government relations,
Whiting Petroleum Corp., Denver, Colo.
Edition, January 27, 2010, Page 7
LOSS ORGS FIGHT PR WAR OVER ADS
Watchers is working with Weber Shandwick as the weight loss
company has sued rival Jenny Craig for an allegedly false
and misleading ad campaign comparing the two programs.
Watchers International filed a complaint in U.S. District
Court for the Southern District of New York last week seeking
an injunction and damages against Jenny Craig.
claims an ad campaign by Jenny Craig seeks to mislead
and deceive consumers into believing that JCs
claims are based on a head-to-head scientific study comparing
the Weight Watchers program with JCs meal system.
No such study was done or exists and the claims made
in these ads are not supported by fact or science,
WWI said in a statement.
Bozzi, a former Sard Verbinnen & Co. staffer now at
Weber Shandwick, is listed as a contact for WWI. Neither
she nor Weight Watchers returned inquiries about the suit.
Safer, PR director of Jenny Craig, sent a statement to ODwyers
saying that the companys advertising claims are supported
by an independent trial comparing separate studies, which
is detailed on its website. It says more results will be
posted later this year. CEO Patti Larchet said in the statement
she would welcome a head-to-head challenge between
the two companies.
Kirchhoff, Weight Watchers president and CEO, pulled no
punches: The fact that Jenny Craig chose to deceptively
try to compare themselves to Weight Watchers in a manner
that is clearly unsupported by fact or science suggests
to us a lack of confidence in their own current offerings.
Worldwide, part of Publicis, works with WWI. Krupp Kommunications
handles consumer PR in the U.S. Weber Shandwick, owned by
Interpublic, works the account in Asia and Australia.
the IPG-owned entertainment firm, works with JC.
KALT EXITS RUDER FINN
Howard Kalt, who became
a senior VP of Ruder Finn when his IR firm, Kalt Rosen &
Co., was acquired in 2007, has cut short his five-year employment
deal with the No. 4 independent firm and set up a new shop.
Kalt Communications starts
up with two publicly traded clients healthcare company
Beckman Coulter and online security provider VeriSign. Kalt
said hes handling disclosure counsel, transaction
communications, IPO readiness and other financial communications
But I am eliminating
the 1.5-hour commute each day, the press and distraction
of non-productive chores [including timesheets], never-ending
new business development, and people management, he
said in an email.
Kalt was based in San
Francisco in Ruder Finn. Hell run the new shop about
30 miles south from Menlo Park.
of Kalts firm was his return to the agency, where
he worked in the late 1970s and early 80s. He was
previously VP/comms. for Fred S. James & Co. in Chicago
and VP for Gardner, Jones & Co.
GBSM DEFENDS WATER PR
Denver-based GBSM has
fended off a challenge from nine other firms to continue
handling a lucrative PR contract with the Denver Water.
DW, which dates back to
the 1800s, operates independently from the city and provides
water to the Mile High Citys 1.1M area residents.
Ongoing drought and water wars in the West provide ongoing
PR challenges to the organization.
The pact, capped at $290K,
was reduced by $60K this year as the internal communications
component was handed off to another firm competing for the
PR pact Communication Infrastructure Group
as the water entity faces a change in leadership this year.
Seven firms were tapped
as finalists but the board, citing the GBSMs thorough
knowledge from nearly 20 years of experience on the
account, ruled in favor of the Denver-base agency.
DOWNTURN HITS HIGH FASHION
Two top fashion houses
cut back on PR operations this month amid the global economic
Beth Shapiro, director
of global marketing and PR for Karl Lagerfeld since July
2008, left the company last week amid a downsizing.
In remarks that raised
eyebrows last year, Lagerfeld called the global recession
a cleaning up and later asked people to stop
crying after a Paris fashion show in a Wall Street
Journal piece headlined Let Them Eat Foie Gras.
Meanwhile, Versace, also
last week, put the final touches on closing its U.S. PR
operation, which had three key staffers, and the Italian
fashion brand hired the New York firm PR Consulting to fill
Lisa Hellman, VP of communications
for Versace USA, Mindy Webster, PR manager, and Celia Nichols,
PR director, have left the company.
first reported the Lagerfeld PR move, while FashionWeek
Daily was on the Versace news.
HALLIGAN DIES AT 68
John Halligan, long-time
PR director of the New York Rangers hockey team, died Jan.
20. He was 68.
Halligan joined the Rangers
in 1963 and is credited for lifting the profile of the team
and the National Hockey Leagues in the countrys
No. 1 media market. New York Times hockey writer
Stu Hackel believes Halligans success in the market
led to the expansion of the Islanders and Devils plus the
shift of NHLs headquarters from Montreal to New York.
Halligan spent 24 years
with the Rangers (1963-83 and 86-90) and also worked
in the NHLs office as director of communications and
special projects. He handled the 75th anniversary of the
NHL and the 100th anniversary of the Stanley Cup. He is
remembered for returning the call of every sportswriter.
Halligan wrote New
York Rangers: Seventy-Five Years, Images of
Sport: New York Rangers, and The Game of My
Life: New York Rangers. In 07, he received the
NHLs Lester Patrick Trophy, which honors outstanding
service to hockey in the U.S.
Edition, January 27, 2010,
alarmed at media pillars toppling
like dominos (Forbes having to sell $100M of Faberge
eggs and even its building, and failing Business Week
offloaded to Bloombergs), are searching for reasons
such as the rise of social media.
neglecting one big reason: marketing.
is behind PepsiCos decision to pull ads from the Super
Bowl and instead put $20 million into its Refresh
Project which asks consumers to vote on which non-profits
the company should fund.
Karpf, the companys senior manager of digital media
communications, told the Business Development Institute
social media seminar Jan. 13 that he believes mass
communications are being supplemented by personal
relationships with consumers.
is the dream of marketersdirect, one-on-one pitching
of products and ideas to targets without any
middlemen such as media, reporters or interference
of any kind.
media are being clasped to their bosoms as the direct
royal road direct to consumers hearts.
journalist Paul Gillin estimates that U.S. newsroom employment
is about half of what it was in 2001 and we agree with that
are the power hitters of business. They seem to have an
Alexander the Great complexlording over
everything around them and driving programs.
A clue to their attitude is the name of the website of the
American Marketing Assn.: MarketingPower.com.
Another favorite word of theirs is target. Were
all targets and not really conversational partners.
Show: Marketers Gone Wild
Imus in the Morning Radio Show has become marketers
half the show, by our actual measurement, is advertising
or plugs of one sort or another.
found a five-minute segment devoted to ads last week including
two minutes on a service to help people quit smoking. It
gave the phone number seven times (followed by a dot-com
every Imus ad has phone numbers and web addresses so that
marketers can measure the response. Imus himself is forced
to give many of the ads and personally recommend the products.
in the middle of the Imus weather and traffic reports are
commercial plugs. A blast of ads surrounds the top of the
a five-minute news report, listeners instead get 1.5 to
two minutes of news and then more ads.
also has a huge campaign on to promote itself as
a public-spirited citizen. It had three successive full-pages
in the New York Times (and probably many other papers)
Jan. 14 touting its contributions to Boys & Girls Clubs,
scholarships and conservation.
We give Coke ($30B in
sales) credit for taking ads in media. But if Coke and Pepsi
($46B in sales) really want to do something for the U.S.,
they should attack one of its biggest health problems (obesity)
by halting all sales of sugar-laden products.
to reach press contacts via the Coke and Pepsi websites
illustrated much about todays institutional PR: names,
phone numbers and e-mails are almost totally lacking. Pepsi
said media names/phones were once posted but too many members
of the public contacted them.
Pepsi in the 1960s and
70s had one of the most aggressive PR outreach programs.
PR pros Bob Windt, John Frango and Mike Yuro regularly visited
media offices, chatting with editors at their desks or taking
them to lunch or nights on the town with spouses present.
Frango invited editors
to his home for parties and went on picnics with their families.
Long after Frango and Yuro left Pepsi we were still socializing
Dozens of corporations
had similar programs including W.R. Grace, ITT, American
Can, Monsanto, General Motors, Chrysler, and the big New
York banks, to name a few of them. The big ad agencies and
PR firms all had full time PR people who built personal
relationships with reporters. They had their own group of
about 35 called The PR Roundtable.
move now is to replace unsupervised personal interaction
with electronic interaction that can be tracked. Big Brother
is watching everything that goes on in social media. The
security-conscious ad/marketing/financial world does not
like rank-and-file employees shooting the breeze
with each other which was common practice in the 60s and
70s. Even reading the ad/PR trade press can be dangerous.
Nearly 400 New York PR
pros met monthly for lunch at the Waldorf-Astoria in those
decades to hobnob. Holiday parties of the groups attracted
Such unstructured gatherings
ended in the 80s. The Waldorf lunches stopped because the
big companies and agencies stopped buying tables. The group
that held the lunches is what we call NANANational
Assn. of Not Availables. We dont think the name they
claimPR Societyis living up to the promise in
PR that the public will be related to. Its New
York chapter has not had a general membership meeting
for many years.
pros, if they want personal interaction with other
PR pros, have to shell out lots of money for high-priced
seminars. At least four are scheduled on social media: the
$999 NANA meeting Jan. 27-28 in D.C.; the $1,195 Coke/Ragan
meeting in Atlanta Feb. 22-24; the $1,900 Social Media World
Forum in London March 15-16, and the $1,495 Social Media
event of the Newcomm Forum April 20-23 at the San Mateo
speaker at the BDI seminar Jan. 13 was Michael Mendenhall
of Hewlett-Packard ($115B in sales and 321,000 employees)
who sees social media as amplified word-of-mouth
and portrayed HP as a good corporate citizen (trying to
reduce energy consumption).
If HP is so interested
in its consumers it should find a way to cut the astronomical
price of ink which, by weight, costs more than gold.
PC World in December
figured out that buying cheap printers (some as low as $15
but more often $40 or $50) is cheaper than buying black
and color cartridges at about $25 each. The printers come
with free cartridges.
Ink cartridges are so
complex that theres no way around buying them from
the tech giants.
The ODwyer Co.,
with five printers, is paying about $3,000 yearly for ink.
Our Dell printer only cost $150.
What is consumer-loving
HP, Dell or any of them doing about this?
companies such as HP are hyper about security. HPs
efforts to find the source of a leak resulted in criminal
charges being filed in 2006 against HP chair Patricia Dunn,
chief ethics officer Kevin Hunsaker, and three outside investigators.
The gumshoes impersonated HP directors and nine journalists
to get their phone records.
The charges were dismissed
against Dunn but Hunsaker and two investigators pleaded
no contest to wire fraud charges.