The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 3, 2010, Page 1
EYES PR TO TOUT, DEFEND ENERGY PLAN
Francisco has allocated $600K and issued an RFP for a public
education campaign backing its CleanPowerSF program under
which the city is entering the clean power business in competition
with a major utility.
citys Public Utilities Commission is looking for a
firm via an RFP process to help counter negative campaigns
against the endeavor it fears a strong push by utility
giant PG&E as well as to promote the initiative
to the public.
CleanPowerSF effort stems from the 2002 energy crisis in
the Golden State, when the state assembly created a program
called Community Choice Aggregation, which later led to
a 2004 San Francisco measure that empowers the city and
county to become wholesale electricity purchasers for residents
and businesses served by PG&E.
have an option to opt out of the program, but the city now
sees it as an opportunity to boost use of renewable energy
and stabilize prices.
has lobbied and campaigned against the CCA program.
year, the CleanPowerSF program is slated to select an energy
provider (it issued an RFP for that service in December)
and the city/county will then begin providing power.
20-month PR campaign is slated and the resulting contract
carries a possible one-year extension.
are due Feb. 11 (questions by Feb. 4).
the RFP at odwyerpr.com/rfps.
MS&L LOSES LUND TO GCI,
Wendy Lund, who was executive
VP/global & business development at MS&L Worldwide,
takes the helm of GCI Health on Feb. 8.
She also served as CEO
of Publicis Consultants PR, which has been folded into MS&L.
Lund played a key role
in building MS&L's healthcare practice. Prior to joining
MS&L, Lund was VP-marketing at Planned Parenthood Federation
of America and VP in the marketing group at the National
League of Nursing.
Jill Dosik remains president
of GCI Health, part of WPP's Cohn & Wolfe. Donna Imperato
At MS&L, Jeanine O'Kane,
who was executive VP in charge of Ogilvy PR Worldwides
New York healthcare operation, joins as North America health
director, a new position.
She also is in charge
of the New York healthcare practice, which includes Boston.
RL&M RIDES TO TOYOTA RESCUE
Robinson Lerer & Montgomery
is advising Toyota as the Japanese automaker announces a
huge recall and suspends production of models that generated
nearly 60 percent of its revenues due to faulty accelerator
The WPP Group unit, which
is headed by Walter Montgomery, is reportedly aiding the
Japanese automaker as media reports rise that it may have
taken its eye off quality control in a bid to topple General
Motors as the worlds No. 1 car company. Montgomery
could not be reached for comment.
RL&M steps into the
fray as Toyota pulls corporate advertising that lauds its
autos as safe, reliable and dependable.
Toyota brands that have
been put on a production hiatus include Camry, Corolla,
Tundra (pick-up), RAV4 (crossover) and Highlander/Sequoia
CRUISE SAILS FROM R&C
Tom Cruise has dropped
Rogers & Cowan for 42West, the entertainment PR shop
headed by Leslee Dart that handled his last hit film "Valkyrie."
Cruise became an R&C
client in 2005 after a series of strange PR moves while
he was under the tutelage of his sister, who became the
actor's PR rep when he fired powerhouse firm PMK in 2004.
Amanda Lundberg, co-head
of 42Wests entertainment marketing unit, confirmed
to ODwyers that Cruise is now a client. She
is the former worldwide PR head at now-defunct studio Miramax
and was senior VP of worldwide publicity at MGM, which marketed
Valkyrie in 2008. Lundberg oversaw that effort at 42West.
BOARD OF PR SOCIETY DUCKS
The 2010 board of the
association we have dubbed the Not Availables
(because theyre unavailable either to the press or
members) met Jan. 29 in New York.
None of the 17 directors,
including 2010 chair Gary McCormick of Scripps, has time
to meet with O'Dwyer's editors so we have e-mailed McCormick
and the other directors as follows:
Hi Gary: I've tried to
get you to meet with O'Dwyer's editor Kevin McCauley and
me with no success. It looks like another year of Society
leaders running from the press and members. I think this
sets a very bad example for the PR industry at a time when
America needs an increased flow of information.
The Society should be
setting new records in providing information rather than
(Continued on page 7)
Edition, February 3, 2010, Page 2
PULLS PLUG ON VOLUNTEERISM RFP
a review process of more than a year, the federal government
has cancelled RFP processes to hire PR and advertising firms
to support the Corporation for National and Community Service,
the agency that runs AmeriCorps and similar programs.
RFP was issued in December 2008 to review the $750K-a-year
account handled by Hill & Knowlton. An RFP was also
issued for its creative and marketing account.
summer, the government extended the period for which proposals
would be valid until the end of February 2010, biding time
in a process that was originally scheduled to end in mid-2009.
last week procurement officials told firms that have pitched
for the account that both RFP processes have now been canceled
due to a change in the government's requirement.
unclear whether budget constraints or other factors have
affected the process. An inquiry to CNCS about the cancellation
was not returned.
possible reason is a surge in interest about AmeriCorps.
Acting CNCS head Nicola Goren told Congress in September
that applications to the service program have tripled since
2008, a flood that would change or even negate a key tenet
of the PR contract intended to recruit volunteers.
CASSIDY GUIDES KOREANS TO
Promotion Agency has signed Cassidy & Assocs. to a one-year
$340K pact to help Korean companies crack the U.S. Government
The Interpublic shop is
to coordinate efforts with the Agencys Korea Business
Center in D.C. It will identify and prioritize specific
government procurement opportunities for a roster
of 15 Korean companies, according to the firm's contract.
Cassidy is shooting for
contracts of $20M, a goal that's key for favorable
consideration in subsequent requests for proposals or renewal
of this Agreement.
C&A has counseled
other foreign companies about entering the U.S. procurement
market. Those clients include Global Security (U.K.), Alcatel
(France) and Bombardier (Canada).
B-MS COHEN TO WCG
Gail Cohen, who chaired
Burson-Marstellers healthcare practice, joined San
Francisco-based WCG on Feb. 1. She is to oversee the healthcare
firms international push.
Cohen has more than 20
years of PR experience. Prior to B-M, she served on the
leadership council of Chandler Chicco Cos., where she was
responsible for affiliate relationships in South America
and Asia-Pacific and branding initiatives.
Cohen has counseled Johnson
& Johnson, Oxford Health Plans, Bristol-Myers Squibb,
She reports to Diane Weiser,
president & CEO. WCG (WeissComm) has offices in Austin,
Chicago, Washington, New York and London.
LEVICK WORKS PR FOR BIG MEAT
Rhode Island meat packer
Daniele Inc. has called in Levick Strategic Communications
as the company recalls more than 1.2M pounds of Italian
sausage products because of potential Salmonella contamination
amid an outbreak in the U.S.
More than 187 cases have
been identified across 39 states, according to the U.S.
Dept. of Agricultures Food Safety and Inspection Service,
which said it became aware of the problem during the course
of an ongoing investigation of a multi-state outbreak of
Salmonella serotype Montevideo illnesses.
Daniele issued the recall
of 18 varieties of products on Jan. 23 and said it is working
with state and federal regulators to inspect facilities
and conduct further tests.
David Dukcevich, VP of
sales for Daniele, stressed in a statement that Daniele
is a family business [that] has been producing premium
gourmet products for over 60 years adding that it
is working to remove products that don't meet its high
standards for quality and taste.
Levick VP Jason Maloni,
who worked the E. coli outbreak in the U.S. spinach supply
in 2006, is handling the Daniele recall.
NEVADA SEEKS JOBS PR HELP
Nevada, where unemployment
has climbed to 13 percent making it the second-highest in
the nation, is calling for PR proposals to highlight its
services for employers and job seekers.
The Governor's Workforce
Investment Board runs the Nevada JobConnect service, which
has 10 locations around the state and a website NevadaJobConnect.com
to aid companies in recruitment and provide services like
counseling and listings for those looking for work.
Firms must have an office
in Nevada to pitch for the contract, which is being floated
via an RFP. The work, centered on JobConnect's existing
brand, logo and website, is geared toward recruiting more
businesses to the program and highlighting its services
through a mix of PR, PSAs, promo materials and online efforts.
Nevada trails only Michigan
at 14.6% for the highest unemployment rate in the U.S.
Pitches are due by Feb.
WOLFSON TAPPED BY BLOOMBERG
New York Mayor Michael
Bloomberg, who was re-elected in a tighter-than-expected
race last November, is bringing in Democratic communications
consultant Howard Wolfson, according to two reports.
Wolfson, who has been
a managing director at Glover Park Group, is slated to join
the Bloomberg administrations third term as a counselor
to the mayor, according to the N.Y. Post, which said
the former communications director for Sen. Hillary Clintons
presidential bid will have a broad portfolio from crafting
policy, drafting an agenda, and advancing the mayors
Jim Anderson, Bloomberg's
communications director, stepped down earlier last month
after three years to head comms. for Bloomberg's foundation.
Wolfson was a paid advisor
to Bloomberg's recent re-election over challenger Bill Thompson.
Edition, February 3, 2010, Page 3
New York Times has revamped its online management
structure with the plan to go to a metered payment system
Pierce, who was VP-operations and strategy, gets the VP-advertising
and digital strategy, business development and ad operations
post. He reports to Denise Warren, senior VP and chief advertising
Smurl, VP-advertising, becomes VP-paid products responsible
for the implementation and financial performance of the
metered model. He also will have revenue responsibility
for crossword subscriptions and mobile game products.
Ascheim, VP-product management, takes on the VP-new ventures
job. He will explore new services and platforms including
Silverstein, VP-classified products, becomes VP for product
management and classifieds. Rob Larson, VP-digital production,
is appointed VP-search products. He is in charge of the
index, archives and online services.
McGRAW-HILL DENIES APPLE BOOT
McGraw-Hill has denied
media reports that it was booted from the Jan. 27 launch
of Apples iPad because its CEO, Terry McGraw, spilled
the beans about it on CNBC before Steve Jobs ceremoniously
unveiled the tablet computer.
A slide unveiled at the
San Francisco launch presentation showed Penguin, HarperCollins,
Simon & Schuster, Macmillan and Hachette as partners
of the iPad.
The 61-year-old McGraw,
who was being interviewed about growth prospects, told CNBC
that his company worked with Apple for quite a while
and that the tablet is going to be based on the iPhone
operating system and so it will be transferable.
Steven Weiss, VP-corporate
communications at McGraw-Hill, issued a statement, saying
that McGraw-Hill was never part of the launch event
and never in a position to confirm details about the device
ahead of time.
comments were simply intended to suggest that
if the new device were to use iPhone applications, many
of our education products wold be compatible with the technology
and could be made easily available on it.
The company regrets that
many mistakenly interpreted the CEOs words.
KINSLEY DROPS OUT FROM BIZ
Michael Kinsley, former
founder of Slate, has decided not to edit a news
business newsite that is coming from Atlantic Media, publisher
of The Atlantic.
He has decided that his
soul really wasn't into covering spot news and analysis
of business issues, according to DailyFinance.
Kinsley decided to jump
ship after a conversation with Justin Smith, who was upped
to president of AM, and told him that he wasn't really obsessed
A search for a new editor
is in the works for the site that is expected to launch
in the spring. Kinsey wil continue his work on The Atlantic
Wire, an opinion aggregation site.
on Jan. 26 excoriated the dairy industry based on research
by undercover teams that roamed the country.
In a show called The
Disturbing Reality of Dairy Land, it branded as false
and misleading the ad campaign that shows celebrities with
white moustaches caused by milk and commercials that show
cows chatting away about "how wonderful" their
Animal rights activists
blasted the ad theme that Americas milk comes
from happy cows.
An activist group visited
a farm in upstate New York where 5,000 cows spend their
entire lives in giant, manure-filled barns, eating
grain and nutrients once a day and kept perpetually pregnant
to produce milk.
highlighted, which were said to be common throughout the
industry, were cutting off the ends of cows tails
and burning off the horns of young cows.
The tails are cut off
because they might interfere with milking operations, causing
loss of time, a milk farmer explained.
Activists said both practices
are not only extremely painful since anesthetics are not
used but are totally unnecessary. They labeled
the practices as outrageous and barbaric.
Critics said that sentient
cows are regarded as no more than milk-producing machines.
They noted that California
has now outlawed cutting off cows tails (docking)
and that a similar bill was introduced in the New York State
legislature this month.
'Farming' of Animals
by Jonathan Safran Foer, criticized dairy cow practices
as well as those for many other animals that are raised
The book was especially
hard on the factory farming of pigs, saying its plainly
wrong to eat factory-farmed pork or to feed it to ones
and fish live brief lives in horribly cramped conditions
and suffer all sorts of ills because of the bioengineering
that is applied to them, wrote Foer.
1% and 2%
Milk Called Misleading
Critics of the marketing
of milk say that if milk with 1% fat and 2% fat are to be
called reduced fat, then whole milk should have
prominently on cartons the statistic 3.25% since
whole milk only has slightly more fat that reduced
There are 2.5 grams of
fat in 1% milk, 5 grams in 2% milk and 8 grams in whole
milk. Buyers of 1% and 2% milk think theyre getting
only one or two percent of regular fat content when theyre
actually getting one-third or two-thirds of regular fat
content, say the critics.
The ABC-TV program ended
with a spokesperson for an activist group saying, in response
to the Got Milk campaign, Got Ethics.
news continued on next page)
Edition, February 3, 2010, Page 4
DEFENSE IN THE WAKE OF CRISIS
gets out sooner or later. There are no secrets," said
Tom Goodman, president and CEO, Goodman Media International,
in damage control has always been a tough racket. Given
the media's vast evolution in recent years, in a world where
the news cycle nears real-time and an ongoing soap opera
in the entertainment industry has bred a culture hooked
on schadenfreude, never has the need been greater for professionals
who can respond to and rehabilitate client image on a second's
judgment, a clear strategy and defensive thinking are paramount
in an industry where anything can happen.
management has changed extraordinarily, Goodman said.
In the old days wed send items to the press
with couriers. Now, youre forced to look at things
so quickly. Time is not on your side, time is the enemy.
The people who are good at crisis are the ones who are good
and fast. The problem many are having in crisis today is
the story is moving faster than they can respond.
Himler, founding principal of Flatiron Communications, said
good crisis management is predicated on arranging information
internally and having a clear plan ready with senior management.
Himler also served as moderator for the event.
exacerbates a crisis is holding off, he said. But
if its not genuine, they can get burned. It has to
Crisis PR is Defense
when does an act become a crisis? Kellie Castruita Specter,
senior director of communications for WNET.ORG, said because
the profession places her as a constant target for scrutiny,
shes had to think defensively, analyzing
when and how a hypothetical crisis can erupt.
crisis exists before it gets announced. Good crisis management
is defensive thinking, its being able to anticipate
what the bad news will be. I've had to recreate the way
moves faster than ever today, and with the advent of social
media there are virtually millions of outlets where an infestation
can take root. So, when do you engage? Is the blog with
100 readers as important as a breaking news story from the
New York Times? Do you handle smaller outlets differently,
with less veracity?
depends on the constituents of who received that information,
Goodman said. A crisis is a crisis when it hits that
hyper-local group that affects your client.
medias thirst for salacious content has reached historic
highs in recent years. The public loves a crisis, and the
media - some blogs in particular - are absolutely unapologetic
in the lengths they will go to deliver.
panel noted that often reporters have a preconceived story
in mind before theyve amassed a single fact.
a result, crisis teams are often left to weigh the consequence
of being damned if they do, damned if they don't.
is no sympathetic media. If theres a crisis no outlet
is going to be nicer than the next, she said. The
media is like a pack of wild dogs.
said one trick is to deliberately leak the full story to
a competitor. This gives the communications team leverage
because the final authority - truth - is given to a news
group that isnt out for blood, and the other outlet
loses credibility because it only broke part of the story.
It may be a small victory, but it can balance perspectives
to a degree.
asked about the hypocrisy of celebrity worship, why celebrities
like David Letterman are given a free pass in matters of
infidelity while Tiger Woods is raked over the coals. Is
it because pop culture gives some celebrities a pass, or
is it because media is so ephemeral that nothing sticks?
Is it because we love to hate, almost as much as we love
a redemption story?
panel admitted that a large part of their profession involves
an ability to predict emotive, often irrational reactions
from the public. Royal Caribbeans recent gaffe of
docking sunbathers on a Haitian beach while earthquake victims
suffered several miles away made the company look awfully
it had been a stop on the cruise line for decades (the company
actually donated $1 million to Haiti). To the public, perception
you have to defy the rationale. Its all about perception.
What does it look like? Goodman said.
this aspect, the panel noted that crisis should also be
a proactive pursuit.
mentioned a Ford executive who went to Twitter when his
company refused the government bailout money given to other
auto manufacturers. This simple act drove the company's
conversation at a time when auto morale was low.
asked: Is there ever a case where you shouldnt
go straight out with a response? What if a client asks you
the truth and shame the devil, said Goodman at the
panel event, hosted by the Entertainment Publicists Professional
Society and the International Cinematographers Guild.
Get it all out. Its free. Get it out and move
BBW STAFFS UP
editor Josh Tyrangiel has added Eric Pooley and Hugo Lindgren
to his team.
Pooley, former managing
editor of Fortune, takes the deputy editor post on
Feb. 8. He is a Bloomberg columnist who wrote the upcoming
book The Climate War: True Believers, Power Brokers
and the Eleventh Hour to Save the Earth. In a memo
to staff, Tyrangiel hails Pooley as one of the finest
editors in the business.
Lindgren joins March 8
from New York Magazine, where he is editorial director.
He takes the executive editor post. Tyrangiel credits Lindgren
with a "long record of editing top notch feature stories
and memorable special issues. He also worked at the New
York Times Magazine.
Ellen Pollock, executive
editor, and Ciro Scotti, managing editor, continue in their
3, 2010, Page 5
OF PR FIRMS
MERGES CHANGE OPERATIONS
and its Pleon European unit have combined operations to
set up a change management division called Ketchum Pleon
division, which operates out of several offices like Atlanta,
New York and London, combines Pleons Change &
Transformation unit with Ketchums Stromberg Consulting
Langen, managing director of Ketchum Pleon Germany who was
Europe leader for Pleons change unit, will serve
as president of the combined change division. He is based
in Munich. David Rockland, who heads Ketchums global
research network, serves as CEO of the combined division.
Tyler Durham leads the North American operation.
RACING PR PRO SETS UP SHOP
Ron Green, former PR director
for the Indianapolis Motor Speedway, has opened a PR firm
in the Indiana capital.
Green, who also handled
PR for Brickyard Crossing Golf Course, IMS Productions and
Brickyard Authentics retail stores under the Speedway umbrella,
said R.Green Communications will provide focused PR and
media relations that only a small firm can provide.
He was formerly media
relations director for the Indy Racing League and director
of PR for the Charlotte Motor Speedway. Info: 317/341-1820.
M+C EYES INDIAN MARKET WITH
New York independent firm
Makovsky + Company has formed an alliance with Concept Communication,
a Mumbai, India-based firm.
M+C president Ken Makovsky
said clients interested in the Indian market will benefit
from the ground level collaboration.
Concept chief Vivek Suchanti
plans to establish an India Desk in New York
to handle PR for India-based companies as well as U.S. companies
eying the Indian market for services like investor relations
and financial communications.
Vandiver Group named senior A/E Casandra McCloud
Employee of the Year for 2009. ...Insight
Marketing Communications, Navarre, Fla., has opened
a Panama City outpost under the direction of Lara Herter.
Boston, has opened a New York office at 708 Third Avenue
under the direction of Jen Dowd, a three-year veteran in
Consulting Group marked its 25th year on Jan. 12.
Andrew Gilman founded the firm in 1985. Clients include
PepsiCo, General Motors and eBay. ...Sabatino|Day,
Dayton, Ohio, won a Diamond Award in the consumer-related
marketing tactics category from PRSA/East Central District
for its work with Pioneer Electronics mobile business
group. The firm handled a national media outreach campaign
for Pioneers wearable XMP3 satellite radio
and MP3 player earning coverage in media like the New
York Times, Navy Times, National Geographic
Adventure and Spin.
Communications, New York/Alto Group Holdings, to
oversee communications for its gold mining operations. AGH
has a major drilling and mining project underway in Ghana.
SMR, New York/Copyright Clearance Center, licensing
solutions, as AOR for media relations.
Global PR, Orchard Park, N.Y./Sherborne Sensors,
inclinometer and other instrument developer, for global
marketing and PR for 2010.
Marketing Group, Philadelphia/Penn Pharma Americas,
U.K.-based pharma development and manufacturing, as AOR
for marketing and PR.
& Associates, Baltimore, Md./3-Point Products,
arthritis relief products, for positioning and media strategies.
Baltimore/Avon Protection Systems, respiratory protection
products, for strategic comms.; Shiftman Mattress, Newark,
N.J.-based handmade mattress maker, for comms., and Concurrent
Technologies Corp., management and tech services for govt
and private sector.
O. Communications, Severna Park, Md./Smith Growth
Partners, management consultant, to position the firm as
a turnaround and growth strategist for mid-sized firms,
and Capitol Communicator, social media platform for comms.
professionals, for PR.
Solutions, Herndon, Va./Core180, telecom network
integrator, as AOR for PR.
Raleigh, N.C./Legacies & Lifelines, products for Baby
Boomer consumers who need help caring for elderly family
members, for PR.
Marketing Group, Greenville, S.C./Peace Center, performing
arts venue, as AOR for marketing comms.
Marketing, Highlands Ranch, Colo./Fitness Together
Franchise Corp., personal training franchise, for direct
marketing and advertising.
Communications, San Francisco/KMD Architects, for
strategic comms.; SFJAZZ, for a multi-year campaign; Wolfe
Video, for PR for top distributor of LGBT films, and Divine
Wellness, Internet yoga instruction, for launch PR.
Communications, San Francisco/The Smalls Street
Sounds project, for social media marketing, and JangoMail,
email marketing, for PR.
PR, American Exhibitions, as AOR for media relations
for the Mummies of the World exhibition, debuting this summer.
Bohle Company, Santa Monica/RFD-TV, 24-hour cable
network focused on rural America; CyberDefender, anti-malware
software and services, and Crisp Thinking, moderation software
to protect kids who play games online, for PR.
Communication Strategists, San Jose, Calif./LibraryWorld,
web-based library automation, for business and trade publicity,
as well as social media; East Side Teachers Association,
teachers union, for public information and community relations,
and San Jose Cannabis Buyers Collective, for media and government
Edition, February 3, 2010, Page 6
SEEKS NEWS RELEASE VENDOR
Dept. of Industrial Relations has issued an RFP for a company
to distribute news releases statewide and occasionally across
state has capped the contract at $35,000 to handle print
and digital dissemination to journalists from a variety
of media newspapers and wire services to trade publications
and business journals.
pact is expected to run from May 1, 2010, through April
pitching must have 24-hour customer service, three years
of experience with at least four "reputable" clients,
including three California state agencies.
are due March 15.
SIMON PRODUCES CES TOURS
D Simon Productions produced
three satellite media tours from the Consumer Electronics
Show in Las Vegas last month.
The New York-based broadcast
and digital shop put together an SMT for Advanced Micro
Devices to show the ultimate man cave.
Doug Simon said strong
pick-up of more than 100 placements is a sign of an improving
economy and medias increased openness to airing
Simon also produced a
co-op tour with Cat Schwartz as well as a tour for the Consumer
Electronics Association focused on eco-friendly tech gear.
management and survey software developer Cvent
said its staff grew more than 25 percent in 2009 to surpass
the 500 mark globally. The McLean, Va.-based company said
it picked up clients like The Nielsen Company, Hyatt and
Bayer Healthcare in the robust year, which was its 10th
anniversary. The companys software helps manage events,
conduct web surveys, manage suppliers and provide other
similar tools. ...Online ad video consultancy BBE
has named Rob Hirschberg
East Coast director of sales. He was national director of
online advertising and operations for Playboy Enterprises
and previously was director of multimedia ad sales at News
Corp. ...Big Voice
Unlimited has created a Facebook game called Inheritance
which it says is designed to deliver PR messages to target
audiences. Players compete to renovate and design homes
to boost value, but brands like consumer packaged goods,
home decor and furnishings are placed through the game.
Fusion Creative Studios created the game, which is set to
be unveiled in April. FCS says the game allows brands to
actively engage with extremely large online audiences.
...Social media monitoring company Visible
Technologies said recording artist Lady Gaga was
dominating online conversations in the run up to Jan. 31s
Grammy Awards. Buzz about the artist was included in 20
percent of total social media comments (146K posts), VT
said, while music power couple Jay-Z and Beyonce Knowles
measured a close second with more than 92K comments.
Lawrence, previously with Edelman and Fleishman-Hillard,
to Razorfish, Chicago, as director of digital word-of-mouth
marketing focused on the Central region of Atlanta, Austin
Pyden has stepped down after 26 years at General
Motors for the VP/corporate communications slot at Ilitch
Holdings, the Detroit-based owner of Little Cesars
Pizza and the Detroit Red Wings hockey franchise. Pyden
held various PR and communications roles at GM, most recently
as VP, GM North America communications and executive director,
corporate communications for GM. That included handling
recent launch of the 2010 Chevrolet Camaro amid reams of
coverage about GMs financial woes. He takes over at
Ilitch for another GM alum, Karen
Cullen, moved to an advisory role with the company
on Feb. 1 and remains president of the holding companys
charitable arm. She has been with Ilitch since 2005 after
posts at Delphi and GM. Cullen joined Ilitch Holdings, Inc.
in September 2005. Prior to that, she served in a variety
of senior communications and public relations positions
with Delphi Corporation and General Motors. Other Ilitch
units include the Detroit Tigers baseball team, Blue Line
Foodservice Distribution, and the MotorCity Casino Hotel.
Revenue for 2007 topped $1.5 billion.
Thomas, former director of the Public Policy Institute
Health Team at AARP, to the National Committee for Quality
Assurance, as VP for public policy and communications.
Young has left a VP post at Glover Park Group to
serve as managing director and GM of the D.C. office of
ASGK Public Strategies, the PR firm founded by David Axelrod,
Eric Sedler and John Kupper.
Faraci, VP of comms. for the U.S. Council on Competitiveness,
to Americans United for Life, as VP for comms. and marketing.
Phifer Koerber, director, corporate communications,
Jenny Craig, to Johnny Rockets, eatery chain based in Lake
Forest, Calif., as VP of brand marketing and corporate comms.
She was strategic PR program manager at Sony Electronics
and senior manager of PR at Eddie Bauer.
Main, chief sub-editor on Reuters London Treasury
desk, to FD Blueprint, Brussels.
Blackman to chief operating officer, Fenton Communications,
San Francisco. He joined the firm in 2001 and has been a
managing director. Lisa
Witter, a 10-year veteran, was named chief strategy
officer. David Fenton, CEO of the firm known for its progressive
client roster, said the dream team of Blackman
and Witter will take the firm into a new era with Witter
tranforming products and services and Blackman handling
operating management and staff development.
Barry, executive director of the N.Y. State Society
of Certified Public Accountants, has earned the Certified
Association Executive credential.
Edition, February 3, 2010, Page 7
from pg. 1)
of information is at the root of the current economic malaise.
seems that as long as few or even no members complain about
your "not available" policies you're not going
to meet with us, let me or an O'Dwyer staffer join, release
financials now or at least in Feb. (as 1997 president Debra
Miller did), and your going to continue to withhold the
minutes of the 2009 Assembly which was almost three months
ago, refuse to make any written arrangements to accommodate
my hearing problem at the next Assembly, and refuse to provide
a list of 2009 Assembly delegates to the general membership,
among other undemocratic and anti-information practices.
long as no one but me complains you feel it's o.k. and you
can get away with it.
Is Assembly on Website?
tell me they can't find anything about the Assembly on the
website. Apparently it's been designed out unless youre
a member of the Assembly.
refuse to answer any of my questions such as what was the
paid membership as of Dec. 31, 2009?
would also like the list of chapter member counts that the
Society used to give me.
confirming--you are not going to make a transcript of the
Assembly for the first time in many years.
it's not necessary for creating the minutes, why did the
Society prepare transcripts all those years?
minutes, according to Robert's, are supposed to provide
a tally of every single vote that was taken in the Assembly
since minutes are a record of actions taken and votes are
actions taken (that's what Robert's experts tell me).
understand that only 30 showed up for the social media conference
today and yesterday in D.C.
are numerous other conferences on social media that are
in competition with yours, which cost $899 for members and
$999 for non-members.
don't think you should be competing with private companies
at all since you're playing with tax-free dollars. If you
want to ignore all of the above, that's up to you.
is not a pretty picture--Society leaders not only evading
me but members. Not once in 2009 did the bylaws committee
face a chapter in person about the bylaws. If you think
you're setting a good example for the industry, I'd sure
like to know the reasoning.
HUGGINS QUITS PRSA BOARD
Catherine Huggins, director
of external comms. - corporate affairs at Aviva USA in Des
Moines, has become the fourth sitting director to resign
from the board of the National Assn. of Not Availables"
(the name this newsletter has given to the PR Society of
America because of its press and member evasion-practices).
A release was obtained
from the NANA website.
Huggins, in the second
year of a two-year term on the board, cited "pressing
She told this NL that
she moved from Western & Southern Financial Group to
Aviva USA, fifth largest insurance company, and had increased
Asked where she stood
on making transcripts of Assemblies available to members
and the press, she said she favored that.
Transcripts of Assemblies
have not been available since 2005. Among other things withheld
from the membership are the names of the nearly 300 Assembly
Only three other sitting
directors had resigned in the 63-year history of NANA: Sherry
Treco-Jones, Decator, Ga., counselor, who resigned in 2004
just after the national board rejected governance proposals
of a committee she was on, and Gary McCormick of Scripps
and Ron Owens of Kaiser Permanente, who resigned in 2006.
Sources said McCormick
and Owens resigned partly in protest to heavy workloads
being given to the directors. Veteran members of NANA said
Huggins may have resigned to make room for Ofield Dukes
as a voting board member.
Mike Cherenson, 2009 chair,
had pledged at the start of his term to seek more diversity
in NANA leadership and had even mentioned Dukes as a legend"
in the PR industry.
Dukes is currently on
the board as a non-voting senior counsel.
COLORADO REVIEWS TOURISM PR
Colorado is reviewing
its tourism accounts for Canada, the U.K., and Germany with
open RFPs through mid-March.
The states Office
of Economic Development and International Trade and the
Colorado Tourism Office are handling the RFP process. The
works calls for development of PR plans, handling media
inquires and organizing press trips, in addition to acting
as the in-market tourism representatives for the state.
Budgets outlined in the
pitch process are $200K each for the U.K and Germany, and
$120K for Canada.
Each contract to be awarded
will run for a year with three year-long options. Firms
are required to have an office in the country where Colorado
is targeted travelers. One covers the U.K. and Ireland,
while another involves Germany, Austria and Switzerland,
and the final review is for Canada.
Deadlines are March 23
(U.K), March 25 (Germany) and March 30 (Canada) with a decision
expected by June. RFPs are at odwyerpr.com/rfps.
DOD TAPS GOOGLE VET FOR SOCIAL
The Department of Defense
has named Google vet Sumit Agarwal as deputy assistant secretary
of defense for outreach and social media.
Agarwal, who was appointed
by Defense Secretary Robert Gates last week, was head of
mobile product management at Google.
Hell serve in the
Senior Executive Service civil service class under Assistant
Secretary of Defense for Public Affairs Price Floyd at the
The MIT grad also serves
in the Air Force Reserves.
Edition, February 3, 2010,
madcap love affair with social media
is in full gear with the $1,195 session at Coca-Cola h.q.
in Atlanta Feb. 22-24 sold out (600).
with top billing is Coke itself. Third billing goes to the
National Assn. of Not Availables, the name we give to the
PR Society because of its information-blocking policies
not only with the press but members.
COO Bill Murray will make a rare public appearance, speaking
(symptomatically) about how traditional media outlets
are shrinking while social media channels seem to multiply
in three years as COO has never appeared before the NANA
New York chapter nor any New York PR group nor addressed
the PR press.
are told that they will be able to revolutionize
their traditional PR strategies.
speaker is Clyde Tuggle, senior VP of global PA and communications
of Coke. Also keynoters are New York Times tech columnist
David Pogue and Brian Solis of FutureWorks.
Coke taking such a lead in the social media revolution,
we have looked at Cokes extensive (three pages) Online
Social Media Principles.
main advice needed for bloggers getting payment of
any kind is in the Coke Principles but its
Only on the third page,
under ten Expectations for Online Spokespeople,
do we find (under No. 4), the words, State your relationship
with the Company from the outset, e.g., Hi, Im
John and I work for the Coca-Cola Co.
This should be the first
sentence in the Coke principles.
Lawyer Michael Lasky of
Davis & Gilbert told NANA/New York last week that the
FTC requires identification of anyone making an endorsement
or testimonial on the web. Such participants are considered
advertisers by the Federal Trade Commission
and must state that relationship. That reflects our view.
PR pros, who are professional communicators, should deal
with other professionals, namely journalists or other knowledgeable
or expert sources tapped by journalists.
PR people can communicate
directly with consumers, and more of this is taking place
as traditional media shrink, but such communications are
legally advertising and are subject to extensive rules about
endorsements and how endorsements are disclosed.
Punishment can include
cease and desist orders but the worst punishment
is public disclosure.
Lasky noted the huge publicity
that surrounded broadcaster Armstrong Williams and the Dept.
of Education when it was revealed in 2006 that Williams
was paid by the DoE to speak well of No Child Left
A side issue here is Coke
and Pepsi promoting themselves as public-spirited companies
when many of their products contribute to obesity, As much
as 64% of the U.S. population is overweight and it is a
particular problem among youth.
It is not only a factor
in heart disease, diabetes and other diseases but has resulted
in many overweight adults having to get new knees and hips.
Fat people have a harder time finding a mate.
wonder where Cokes sensitivities were when
it got into bed with NANA.
Coke in 2000 paid $192.5
million to settle charges of racial discrimination. African-American
salaried employees claimed Coke discriminated against them
in pay, promotions and evaluations.
The 2010 NANA board, despite
attempts by a noted African-American to join it, remains
Ofield Dukes, described
by 2009 NANA chair Mike Cherenson as a legend,
was turned down when he sought a seat on the 2010 NANA board.
Instead, he was sent to the back of the bus
as a non-voting member.
The NAACP and the law
firm of Mehri & Skalet, which won the case against Coke
and similar cases against Texaco and Ford, have surveyed
the ad/PR industries and found that blacks are only 10%
as likely as white counterparts to hold a post paying $100K+.
NAACP and M&S have
talked about a possible class action lawsuit but nothing
has yet been filed.
Crockett, head of North American PR for Coke, sat
on the 2007 NANA board as a non-voting member after being
appointed by 2007 chair Rhoda Weiss.
NANA/Georgia is the second
biggest chapter with nearly 1,000 members in its area.
on the board in effect gave Cokes approval to the
numerous noxious practices of NANA/national including withholding
the transcripts of the Assemblies from 2005-2008 and refusing
even to make a transcript of the Nov. 7, 2009 Assembly.
That meeting was heralded as the most important in the history
of NANA since bylaws were completely re-written.
Almost three months after
the Assembly, NANA has yet to publish the minutes of it.
Names of Assembly delegates are available only to delegates
and they have to make a request for this.
in the last two weeks of 2009, dissolved the Multicultural
section claiming the 73 members were below the quota of
Despite protests by leaders
of the section, who say they were not adequately warned
of such an action, there has been no move to re-instate
Coke executive Frank Stansberry
expressed outrage in 1994 when the NANA nominating committee
rejected African-American Debra Miller for treasurer, which
would have made her the 50th anniversary president in 1997.
The nomcom instead picked
Janice Newman, whose firm name, Newman, Newman &
Jones, was found to be misleading. The second Newman
and the Jones were not real people but represented
her talents. When asked if she had any experience
in managing the finances of a big organization, she replied,
My own retirement fund.
Miller, who had a Ph.D.
in education, was responsible for managing the $2 million
budget for the Journalism & Mass Communications Dept.
at Florida International University.
resignation of NANA board member Catherine Huggins
puts the spotlight on the dysfunctional governance of NANA.
It is out of step with the major professional groups such
as those for lawyers, doctors, CPAs and psychologists.
All the above get their
direction from bodies similar to the Assembly.
They boss the board around
and not vice versa as at NANA.
Directors of those groups
carry out policy that is set by their delegates who meet
at least twice a year (vs. once a year for the NANA Assembly).
Huggins, who answered
13 questions we put to her when she ran for the board in
2008, was able to talk to us last week since she is no longer
a director of NANA. She told us of her new job and of the
many things she had been doing for NANA including working
on advocacy and getting PR recognized by business schools.
There is no need whatever for her to quit since there are
16 other directors to share the workload.