The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 10, 2010, Page 1
GETS $2.4M STIMULUS FOR OBESITY PR
has earmarked $2.4M in federal stimulus dollars for a multimedia
campaign touting healthy food choices, exercise and less
screen time for kids.
citys Dept. of Public Health, eying a two-year initiative,
has issued an RFP for a firm to guide the campaign. The
DPH said it wants to curb sedentary behavior
among youth while encouraging walking and biking, in addition
to healthy eating habits.
large chunk of the budget ($1.8M) is expected to go toward
firm selected for the public service ad campaign will work
with a team from the Annenberg School of Communications.
The DPH has its own media planner.
estimates that 24,000 residents have died because of poor
diet and inactivity since 2000 and quotes high obesity rates
across every demographic group in the city, especially in
funds issued through the Centers for Disease Control and
Prevention are supporting the endeavor. Proposals are due
RESEARCH GURU OVAITT JOINS
Frank Ovaitt, former president/CEO
of the Institute for PR Research, has signed on at Makovsky
+ Co. as executive VP. His job is to integrate research
into the PR campaigns developed by the New York-headquartered
Ovaitt has extensive corporate
experience earned at Monsanto, AT&T and MCI Communications.
He founded Crossover International, where he represented
drug, auto and retail clients. Ovaitt is CEO emeritus at
the Institute and professor of applied PR research at George
Washington University Graduate School of Political Management.
He will remain in metro D.C.
KAN HEADS C&WS HEALTH
Mike Kan joins Cohn &
Wolfe March 1 as global healthcare practice leader based
in London. He takes over for Linda Dyson who assumes healthcare
PA responsibilities, a new offering. She moved to the WPP-owned
firm from Roche in August and will help clients deal with
government reform of health systems.
Kan had headed Edelmans
health unit for the EMEA region. In his 18-year career,
Kan led Hill & Knowltons health operation in the
U.K. and did stints at Burson-Marsteller and Shire Health.
C&W has more than 300 healthcare operatives. Kan reports
to Donna Imperato, C&Ws CEO.
VOCUS SWINGS TO LOSS
PR software company Vocus
swung to fourth quarter and full year 2009 losses of $821K
and $2M, respectively, but revenue rose compared with 2008.
The company said today
that fourth quarter revenue was up seven percent over 08
to $22M and up nine percent for the full year at $84.6M.
But Vocus posted profit of $1.4M in Q4 of 08 and $6.9M
for the year 08, although $5.2M of the latter came
from a valuation allowance.
In a statement, Vocus
president and CEO Rick Rudman said he was pleased with the
results, especially given the continued challenges
in the current economy.
Vocus added a company-best
437 net new subscription customers in Q4, nearly doubling
the same period of 08. New business came from clients
like Coleman Company, N.Y. Institute of Technology and Volvo
Group N.A. Vocus expects Q1 09 revenue in the $21.8
to $22M range. That would be up slightly from 2009s
$20.4M for the same period.
GEPHARDT GOES FOR GEORGIA
The Republic of Georgia,
which fought a war with Russia in 2008, has signed Gephardt
Government Affairs to a one-year contract worth $35M a month.
The firm of former Majority
Leader Dick Gephardt provides lobbying and government services.
GGA works the White House and Congress on behalf of the
former Soviet republic.
The contract calls for
business class airfare for Gephardt and Janice OConnell,
former foreign policy and national security advisor to Sen.
Chris Dodd (D-Conn.). Other staffers fly economy class.
Georgia is squabbling
with Russia over transmission of a TV station. It alleges
Russia pressured a French satellite TV operator to cancel
a Russian-language station that started broadcasting from
Georgia last month.
GGA picked up a $1.5M
lobbying and government relations contract from Turkey last
ASSEMBLY MINUTES SHOW FLAWS
The National Assocation
of Not Availables (the name we have given PRSA because it
withholds critical information from members and the press)
has published the minutes of the 2009 Assembly
in San Diego on Nov. 7.
The 11-page minutes,
longer by far than previous three and four-page Assembly
minutes, provide some details of the historic meeting that
re-wrote the bylaws.
However, much is
(Continued on page 7)
Edition, February 10, 2010, Page 2
EYES YOUNG ADULTS WITH RFP
has called for pitches to create a social and traditional
media campaign aimed at teaching young adults about health
before and during pregnancy.
federally funded effort, based on a campaign last year called
Tune, will target women from 16-25 in the Cornhusker
State with a secondary audience of the young men in
their lives, according to an RFP issued on Jan. 26.
state wants to utilize sites like Facebook, Twitter and
YouTube, as well as tactics like text messaging, in addition
to traditional media outreach. The Tune campaign was guided
for the last year by Lincoln, Ne.-based Bailey Lauerman
& Associates and included a song writing contest via
YouTube and Facebook.
is one of 13 states to get federal funding for such an effort.
The $225K budget was funded under a September 2008 initiative
by the Dept. of Health and Human Services. Proposals are
due Feb. 22.
the RFP at odwyerpr.com/rfps.
WS HANDLES ISRAELS EXPO
of Foreign Affairs has selected Weber Shandwick to handle
its pavilion at the World Expo 2010 in Shanghai. The country
has allotted $6M for the exposition, which will carry the
Innovation for Better Life, theme.
will consist of a Whispering Garden, an orchard
equipped with trees that whisper in English and Chinese
when a person walks close to them; Hall of Light,
a room covered with PVC/glass to symbolize transparency
and technology, and Hall of Innovation, where
an audio-visual show features Israeli doctors, scientists,
Weber Shandwick is to
oversee media outreach and plan special events for Israel,
which is debuting on the World Expo scene in Shanghai. The
show will run from May 1 to Oct. 31. It is expected to attract
The Interpublic unit also
will handle General Motors pavilion at Shanghai.
MS RUNS FROM FINANCIAL REPORT
Morgan Stanley is distancing
itself from a report by one of its advisors that seriously
questioned its client Puerto Ricos financial condition
and credit rating.
The Puerto Rico Daily
Sun obtained and reported on the Morgan Stanley Smith
Barney document, noting the investment bank makes tens of
millions of dollars a year selling Puerto Rican government
The newspaper said MS
and Puerto Ricos Government Development bank tried
to deny the reports existence until MS relented later
in the day when the newspaper confirmed the report with
an employee and refused to issue a retraction.
MS VP of corporate
comms., Christine Pollak, said in a statement that the analysis
was not a research report from the company and does not
reflect its views. She said it is the opinion of one
financial adviser, expressing his own personal view.
Pollak referred to the
document as an alleged investor report.
ROGERS GETS EXTENSION WITH
The Rogers Group has been
given a six-month extension on a large PR pact with First
5 California, a child development program funded by cigarette
and other tobacco taxes.
The extension would stretch
Rogers original contract, won via RFP in 2005, to
more than five years. Unlike a $7.4M two-year extension
granted in 2008, the latest six-month add-on would come
at no cost.
The state said getting
an RFP for PR approved at this stage is premature as it
reviews the First 5 campaigns signature programs.
Rogers won the multi-agency
RFP process in 2005 for a three-year pact worth $21M, about
$12M of which was for traditional PR. It got a two-year
extension in March 2008 worth $7.4M because the campaign
was reviewing its media account at the time and did not
want to run two RFPs simultaneously.
With the latest extension,
the contract runs to November 2010. The state does not believe
it will have a new PR pact in place by then.
CATER IN CHARGE OF CHAMBERLAIN/LONDON
Mark Cater, who was CEO
of GCI U.K. before it was merged into Cohn & Wolfe in
08, recently joined Chamberlain Healthcare PR as managing
director of its London office.
Cater had been regional
director for Europe/Middle East/Africa and India for C&W.
Previously, he served at Ketchum as worldwide healthcare
director. Cater reunites with Jonathan Wilson, Chamberlain's
global practice head and Ketchum alum. Both worked in London
and New York.
Chamberlain, which is
part of InVentiv Health, opened its British office in 08.
STATES SEEK PUSH FOR U.K.
The Southern United States
Trade Association, an agricultural export group of 15 states
and Puerto Rico, is seeking pitches to represent southern
U.S. winemakers in the U.K. ahead of the International Wine
Fair in London in May.
SUSTA funding comes from
the U.S. Dept. of Agriculture's Foreign Agricultural Service
intended to develop overseas markets for U.S. goods.
The group is also seeking
reps to pave the way for visits by SUSTA officials to promote
U.S. goods in Brazil and Chile.
For the U.K., the group,
via RFP, wants a liaison between the wine fair organizers
and SUSTA to assure its space is prepared to specifications.
It also wants its representative to create a PR and marketing
plan for key U.S. markets through the media prior to the
show and to introduce U.S. winery reps from 10 to 12 southern
wineries around the U.K. industry, among other tasks.
The three RFPs call for
in-country reps to set up meetings, make a presentation
on the foreign market, set up an agenda for U.S. suppliers
to visit, and handle communications for and organize a networking
event with the countrys trade officials.
Download the RFPs at odwyerpr.com/rfps.
Edition, February 10, 2010, Page 3
GETS CNN ANCHOR POST
Crowley, senior political correspondent at CNN, has been
named anchor of its State of the Union interview
show that airs Sunday.
succeeded John King on Feb. 7 as he gets ready to take over
Lou Dobbs old 7 p.m. weekday slot.
revamped SOTU is to run from 9 to 10 a.m. with an update
WASH TIMES TAPS DEALEY
The troubled Washington
Times has named Sam Dealey editor after an intensive
nationwide search, according to publisher Jonathan Sleven.
He is a one-time editorial board member of the paper that
is owned by Koreas Unification Church.
Dealeys resume includes
editor of the Asian Wall Street Journal's culture
and thought page, assistant managing editor of the American
Spectator and contributing editor at U.S. News &
World Report and Reader's Digest.
He also reported from
Africa for Time and wrote for publications such as
New York Times, GQ and Details.
Dealey looks forward to
guiding the Times as it transitions to meet the challenges
of the 21st Century.
ROSENBUSH REPLACES HODGE AT
Ellen Rosenbush steps
in as acting editor of Harpers with last months
departure of Roger Hodge from the magazine founded in 1850.
Hodge took over for Lewis Lapham in 2006.
Rick MacArthur told staffers of the need to change the culture
of the magazine, urging more cooperation between editorial
and advertising staffs, according to a report in the New
Harper's has been known
for its long-form reporting and essays, a format that may
be out-of-touch in today's Internet-driven media scene.
Rosenbush had been managing
NPR APOLOGIZES FOR FLAWED
National Public Radio
apologized Feb. 5 for its flawed obituary of
left-leaning 87-year-old historian Howard Zinn who died
Jan. 27 while on a speaking tour of California.
The four-minute obit by
Allison Keyes, which aired Jan. 28, including a quote from
conservative David Horowitz who blistered Zinn, author of
A Peoples History of the United States: 1492
Said Horowitz: There
is absolutely nothing in Howard Zinns intellectual
output that is worthy of any kind of respect. Zinn represents
a fringe mentality which has unfortunately seduced millions
of people at this point in time. So he did certainly alter
the consciousness of millions of younger people for the
That quote sparked a protest
campaign from Fairness and Accuracy in Media that resulted
in over 1,600 emails, over 100 phone calls and 108 comments
according to NPRs ombudsman Alicia Shepard.
Critics compared the attack
on Zinns obit to the respectful coverage that NPR
afforded conservatives William Buckley, Robert Novak and
evangelical Oral Roberts. Those obits refrained from any
mean-spirited remarks, admitted Shepard.
FAIRs talking points
noted that Zinn was admired by those on the left as much
as Buckley was by those on the right.
Shepard wrote that obituaries
are are news stories that place a person in time and
history -- not tributes.
NPR had every right to
mention that Zinn was controversial and that some
historians were dismissive of his work. Several professional
obit writers agreed however that Horowitzs harsh
comments about Zinn were not appropriate.
NPR does not have a full-time
obit writer. Keyes was assigned the obit the day after Zinn
died for an All Things Considered segment to
air the same night. She had trouble finding sources to talk
NPR now believes it should
have waited a day or two, as did the Washington Post,
to find a more nuanced critic for the obit.
That would have been better than rushing a flawed obituary
on air, wrote Shepard.
COUNTRY WEEKLY GETS REVAMP
Lisa Konicki, ex-photo
editor of Country Weekly magazine, has been named
editor-in-chief of the weekly American Media title devoted
to country music.
Konicki, who also oversees
has been with the magazine for 13 years.
Ken Tucker, editor of
Billboard Country Update, was named managing editor
of CW to oversee its writing and editorial staff.
Also, former staffer Eva
Elliott has returned to CW after stints as art director
at Relish and Spry. Shell take that
title at CW overseeing layout and design.
RODALE SHUFFLES MAG PR TEAM
Rodale has promoted Allison
Hobson Falkenberry to associate VP, brand communications
to lead the publishers magazine publicity teams with
responsibility for all consumer publicity.
Rodale said shell
also work closely with its integrated marketing and sales
team on all consumer-facing media opportunities reporting
to Robin Shallow, executive VP, communications.
Falkenberry had been executive
director of Mens Health and is credited with
leading a PR strategy that garnered a record number of impressions
for the magazine, its overall brand, and its offshoot book
Eat This, Not That! in 2009.
Allison Keane has been
promoted to executive director, Mens Health/Womens
Health, reporting to Falkenberry. She previously headed
Also, Bethridge Toovell
has been upped to director of comms. at Prevention
under Falkenberry and Lauren Paul has been promoted to manager,
communications to oversee PR for its branded books and TV
opportunities for the brand.
Rodale has promoted Tanja
Sullivan to director, corporate communications, and Ellie
Prezant has been upped to senior manager, marketing communications,
both under Shallow.
news continued on next page)
Edition, February 10, 2010, Page 4
UPS PR CHIEF
Systems, which has navigated the high-profile acquisition
of Newsday and a recently settled standoff with Scripps
Networks, promoted its top PR executive, Charles Schueler,
to executive VP, communications and community relations.
and CEO James Dolan said in a statement that Schueler guided
Cablevisions media and community relations during
a period of unprecedented change and growth.
who has served as the Dolan family-owned company's chief
communications officer and strategist as senior VP, will
continue as its chief spokesman. He is currently handling
the spinoff of its Madison Square Garden properties, including
the arena, the New York Rangers and New York Knicks, slated
to close on Feb. 9.
joined the company in 1988 after serving as director of
PA for its former Boston cable system. Earlier, he worked
for Sen. John Kerry (D-Mass.).
properties include the eponymous cable operation and its
Optimum services, Newsday Media Group, Clearview Cinemas,
Sundance Channel, Radio City Music Hall, Beacon Theatre
and Chicago Theatre.
Media Intl handles Cablevision.
MEDIA, PR PROS URGE MORE DEBATES
group of dozens of journalists, political PR consultants
and prominent business executives kicked off a campaign
last week to urge President Barack Obama and House Minority
Leader John Boehner to hold more debates like Jan. 29s
widely covered and viewed session in Baltimore.
is time to make Question Time a regular feature of our democracy,
the group said in an open letter released today under the
campaign title Demand Question Time.
the initial supports of the push are Mike Moffo, VP of SS+K
who was a deputy field director for the Obama campaign,
David All, president of digital PR shop David All Group,
Patrick Ruffini, who ran digital campaigns for the Republican
National Committee, Michael Bassik, former Chief Digital
Officer of Air America and a senior VP at Global Strategy
Group, and Mark McKinnon, former media advisor to President
George W. Bush.
was one of the best national political debates in many years,
the group said of the recent event. It has started a petition
drive at DemandQuestionTime.com.
EUN RETURNS TO AOL
Eun, who was VP-strategic partnerships at Google responsible
for handling coordination with its YouTube unit, returns
to AOL on March 1 as president of its media and studios
will manage AOL's more than 80 content sites and its Seed.com
publishing platform, as well as the StudioNow video unit
in Los Angeles and New York.
reports to AOL CEO Tim Armstrong. He replaces Bill Wilson,
who is exiting after a nine-year stint at AOL.
left AOLs then- parent company, Time Warner, in 2006.
He was responsible for digital distribution and broadband
content for AOL, Time Warner Cable and Time Inc. divisions.
to Time Warner, Eun was a partner in Arts Alliance, a venture
capital firm that specializes in digital media, information
technology and business services.
former Bain & Co. management consultant began a communications
career at NBC, where he handled cross-media initiatives
involving TV programming, Internet and retail consumer products.
in a statement, said Eun's recruitment comes at an
exciting juncture for the company as we focus on scaling
our content platforms, production and partnerships to offer
quality, original content that will engage consumers.
EXITS TV GUIDE NETWORK
OHara is resigning the presidency of TV Guide Network
after an eight-year stint.
is leaving following last years takeover of the channel
by Lionsgate and One Equity Partners.
believes strong leadership is in place at TVGN to make it
a major player in the branded celebration of entertainment
and fandom. He is ready to take on a new entrepreneurial
FOR SOCIAL MEDIA CONFAB
NewComm Forum of the NewComm Collaborative, part of Redwood
Collaborative Media, is offering a discount of up to $700
on its meeting on The Social Web April 20-23
at the San Mateo Marriott, San Mateo, Calif.
discount of up to $600 was offered for registrations received
before March 12 and an extra $100 was added for registrations
received by last week.
price for the event is $1,495.
at the conference include Scott Monty, head of social media,
Ford Motor Co.; Charles Holt, senior strategist for emerging
media, Dept. of Defense; Tim Westergren of Pandora, and
Neville Hobson, head of social media Europe, WeissComm Group.
and other professionals are invited to join the NewComm
Collaborative, which was started last year as a new
community for professionals from diverse disciplines who
are interested in discovering how to leverage the new communications
tools and technologies that are changing the way business
memberships are available at $195 through June 30, 2010.
Collaborative Media is headed by founder and CEO Andrew
is publisher of Software Test & Performance magazine.
RCM was started in December 2008 with the acquisition of
the Software Test & Performance division of BZ Media.
company has transformed the traditional media property of
Software Test & Performance magazine into STP Collaborative,
a interactive online media and community site for more than
10, 2010, Page 5
OF PR FIRMS
TECH TESTING LAB WANTS PR
Univ. of New Hampshire's InterOperability Lab, a third-party
testing ground for data and networking products from companies
like Cisco, Apple and Ford, is looking for a PR firm to
boost its "brand" and attract funding and memberships.
lab, which, according to an RFP, lacks a comprehensive,
effective PR and media "process," wants to be
positioned as a knowledge leader for data communications
and storage technology expertise.
than 130 companies test new products and technologies on
the UNH lab's $30M equipment by paying significant fees
(up to $24K/year) to be part of testing consortiums in categories
like wireless and routing. Its results are confidential
and not published, which keeps the IOL's profile low.
RFP calls for a plan to work with business and trade press,
developing news releases, working with industry analysts,
and "interfacing" news and news service information
with members, both current and prospective. The one-year
PR contract is capped at $100K. Subudhi Consulting Group,
based in Richmond, Va., currently works with the lab on
are due Feb. 16. (odwyerpr.com/rfps).
RF: CSR VIEWS EXPRESSED IN
Chinese consumers said
they would avoid companies with a poor CSR record, but criteria
like quality and environmental protection far outweigh concerns
like intellectual property rights and employee treatment,
according to a study by Ruder Finn and Tsinghua University.
Coca-Cola and Procter
& Gamble are viewed as the top corporate citizens for
fast-moving consumer goods among the Chinese population,
according to the study of more than 3,000 respondents. In
the auto sector, Volkswagen and the state-owned car maker
First Automotive Works scored top marks for CSR.
RF pointed out that Chinese
companies are faring well in the food and drink sector (Coca-Cola
and Pepsi were the only foreign companies in the top 10),
but are behind the curve in hygiene products and automobiles
with only two slots in the top 10 for both categories.
Notably, more than two-thirds
of Chinese consumers said they would refuse to buy or reduce
their purchases of products from companies perceived to
have a poor CSR performance. More than 73% said they would
prefer to purchase goods from a company with a strong CSR
Looking inward, Chinese
consumers said domestic companies have an "average"
(around 50%) CSR performance and less than a third said
they were satisfied with that. A paltry 11-14% said Chinese
companies perform CSR better than foreign competitors.
"There is a long
way to go for Chinese companies to catch up with foreign
companies in terms of CSR performance," said Prof.
Zhao Shuguang of Tsingua Univ.
Among the top CSR concerns
of Chinese citizens were product quality, environmental
protection, and management integrity. Criteria considered
least important were intellectual property, fair competition,
and employee rights and interests.
& Cowan, New York/Kimora Lee Simmons and her
Phat Fashions brand, as AOR for entertainment marketing
and PR. The strategic comms. effort includes personal publicity,
launch of her Dare Me fragrance line in March,
and PR for her reality series which premieres in March on
the Style Network.
PR, New York/Philip Stein, luxury watch brand, for
New York/Turismo Chile and the St. Regis Bora Bora, both
as PR and tourism marketing AOR. The firm also added Guatemalas
tourism institute INGUAT to promote cultural initiatives
in the U.S.
New York/C/G Electrodes, manufacturer, and CAM Technologies,
industrial controls, for PR counsel including media relations,
brand strategy, executive counsel and CEO visibility.
Communications, New York/Silverlit Toys; Custom Hotel
(Los Angeles); Malan Breton, fashion designer, and Daryl
Wizelman, consultant/speaker, for PR.
PR, Bridgewater, N.J. and Reitman
Group, Somerville, N.J./Trutek Corp., marketer of
the NasalGuard anti-allergen product line, as AOR through
a joint venture of the firms.
Group, Boston/Waves of Gratitude Jewelry and Apparel
and Kristin Paton Interiors, for social influence
Group, Reston, Va./Vangent, info management and business
process services, for comms. and PR to boost its profile
with the federal govt, and Critical Information Network,
workplace training, for comms. and marketing targeting the
emergency services and law enforcement sectors.
PR, Atlanta/Murphy-Harpst Childrens Centers,
non-profit, for pro bono PR.
Spalding, Atlanta/Morehouse School of Medicine, for
PR and internal/external comms. Work includes campaigns
for the U.S. Surgeon General nominee, Regina Benjamin, an
MSM alumna, as well as a national health disparities conference.
Jacksonville, Fla./Sani-Giene, maker of a touch-free restroom
door system, as AOR for national PR and marketing, following
an agency search.
Consulting, Fort Lauderdale, Fla./Jiffy Lube International,
Checkers Drive-In Restaurants and Maid Brigade, for PR.
Communications, Los Angeles/Ndoors Interactive, publisher
of online games, for PR following a review that included
two other finalists; Meteor
Games, online multi-player games studio, for company
and product PR, and Sleepy
Giant, services for game development studios, for
simms agency, San Diego/Urban Housing Partners, for
PR for its Smart Corner Development.
Communications Group, Toronto/Upper Canada ADR, dispute
resolution consultancy, as PR consultants of record.
Edition, February 10, 2010, Page 6
EXPANDS OFFERING, REACH
has released an upgraded version of its flagship media monitoring
and PR management software and expanded its availability
through a partnership with Thomson Reuters.
revamped software monitors both traditional and social media,
including microblogging services like Twitter, and adds
the capability to register RSS feeds and similar content.
dna13 software also allows for multiple users to collaborate
on projects and share assets like media lists and other
information from a single source.
coverage is provided in graphical and tabular format and
can be sorted by issue, campaign, region or business line,
the company said.
company has also expanded the availability of its flagship
software, which is being marketed by both dna13 and through
Thomson Reuters Thomson ONE PR platform in the U.S.
CNW Group markets the software in Canada.
Social Media Dashboard nabbed a 2010 CODiE Award for best
social media aggregation service. The Radian6-powered service
monitors more than 100M blogs, online forums, digital media,
microblogs, social media and rich media sites. Dow Jones
best content aggregation service. ...D
S Simon Productions, New York, produced a satellite
media tour for aluminum giant Alcoa with a couple on a campaign
to recycle cans to pay for their July 2010 wedding. Alcoa
donated 150,000 cans to the effort (about one-third of the
total needed). The SMT included more than two dozen interviews
from the couples home in Spokane, Wash. The bride
called Alcoas donation incredibly motivating.
Video is at http://bit.ly/bc70w3.
The couple is about 82 percent of the goal of 400K cans,
which would provide about $3,800 for the wedding. ... PR
Newswire has launched CSR Room, a tool that lets
users create and manage web pages for corporate social responsibility
efforts in compliance with SEC requirements relating to
the impacts of climate change. The SEC voted in January
to issue interpretive guidance on existing disclosure requirements
related to climate change focused on four issues: the impact
of legislation and regulation; the effect of international
accords; indirect consequences of regulation or business
trends; and the physical impacts of climate change.
Lauer, who started out at MWW Group in 1999, has
returned to the firm as VP of corporate communications in
New York. She had been a management supervisor in the corporate
comms. and digital units at Peppercom and an A/S at GCI
Haslam, an account director at Shift Communications
and Topaz Partners, has moved to Voce Communications, Boston,
as client services supervisor in its Voce Connect unit.
a Wall Street analyst previously with Fidelity Investments
and Adams, Harkness and Hill, to Sharon Merrill Associates,
Boston, as a VP at the investor relations firm.
Heckart, former general manager of marketing for
Microsofts TV, video and music business, to NetApp,
Sunnyvale, Calif., as chief marketing officer. Jay Kidd,
who held the post, was named senior VP, product strategy
and development for its storage solutions group.
Eber to president, IMRE, Baltimore. The 13-year veteran
of the firm, who has overseen daily operations as COO, succeeds
Dave Imre, who
moves to the CEO slot. He started out in 1997 as an A/S
and is a former president of PRSA/Maryland.
Cohen to VP, Fish Consulting, Fort Lauderdale, Fla.
Hes a six-year veteran of the firm. Stephanie
Goldman, A/S at Fleishman-Hillard, and Amanda
Rich, who guided PR for Systemax and was previously
with GolinHarris, have joined as A/D, A/M, respectively.
Devlin to president of Current Lifestyle Marketing,
Chicago, part of Interpublic. She was with Weber Shandwick
for nine years.
Pretto to senior VP/comms., AIG, New York. She fills
the slot vacated by Nicholas Ashooh in December. Pretto,
who was VP of corporate media relations, had been filling
in the top slot since Ashooh left for Alcoa. She joined
the embattled insurance and financial services giant early
last year after eight years at Citigroup departing as managing
director and global head of public affairs. She was previously
at Standard & Poors.
Cooper, a former aide to Condoleezza Rice, has opened
an Alabama-based PR firm with his wife, Jaime
Lyon, who handled comms. for federal clients at Accenture.
The duo have set up The Cooper-Lyon Group in Fairhope, Ala.
Jaime, who started out as a sales and PR rep for The Ritz-Carlton
Hotel Company, is a native of Mobile. Cooper was a research
fellow and chief of staff to Rice, who is a professor at
the Hoover Institution at Stanford. He was a senior advisor
when she was Secretary of State during the recent Bush administration
and was director of comms. and media relations on the National
Edition, February 10, 2010, Page 7
from page 1)
No vote totals are given
except for the final vote of 264 to 20 that approved the
The main bylaw change,
which would have taken from the Assembly the power to elect
board and officers, was defeated by a vote of 175-103 as
recorded by this NL.
This proposed bylaw was
voted on first because it had drawn the most comments during
The minutes do not show
any of the totals of other votes that were taken during
the meeting, only whether a motion was passed or not.
Numerical and percentage
totals were flashed on giant screens for each. These constituted
"actions" and the numbers should have been in
the minutes, according to those familiar with "Roberts
Rules of Order Newly Revised" (RONR).
Five of 15
RONRs rules for
adopting new bylaws, a process called a "revision,"
say that a representative assembly of a group should have
the chance to discuss and vote on all articles up for adoption.
NANA Assembly delegates
were only presented with five of the 15 articles for discussion.
Three and a half hours
of the nine-hour meeting were taken up with leader speeches,
an hour and a half lunch break, elections and other procedural
Not discussed was Article
2 which says "reasonable compensation may be paid (to
members) for services actually rendered to or for the Society."
This appears to defy the
"no inurement" clause for members in the tax code.
Article 5 says, "No elected officer or director shall
be entitled to any salary or other compensation for their
However, this leaves the
door open for payment to members who are not elected officers
Most PR Students
Barred from Membership
Among other articles not
discussed was Article 10 which continues the rule that students
may only join the Student Society if a chapter exists at
their college. Only about 300 of the 4,000 colleges have
Several national leaders
proposed in 2001 that students from any college should be
able to join the national group directly.
PR professors and others
blocked a motion on "at-large student membership"
from reaching the floor of the Assembly that year. Fifty
signatures were obtained against the proposal.
There were 21 from past
presidents including Betsy Plank, 1973 president, who is
closely identified with the NANA Student Society.
Another attempt at "at-large"
student membership was made at the 2007 Assembly by the
Western district. This would have let students join the
Student Society even though their schools did not have a
Student Society chapter.
Fierce opposition greeted
this. Casey DeLorme of the Western district and Joe Trahan,
chair of the Educators Academy, addressed the Assembly and
said the proposal had been withdrawn.
A compromise was to have
been worked out but no further proposals on the matter were
ever brought up to the Assembly.
Also not discussed was
Article 12 which says that all members of the Board of Ethics
must be APR even though less than 20% of members are APR.
Advises Full Venting
Page 575 of RONR says,
"A revision of bylaws or a lengthy amendment involving
more than one section should be considered seriatim as described
RONR means discussion of something paragraph by paragraph.
It also has the meaning of "one by one in sequence."
Says RONR (page 268):
"In adopting a set of bylaws or the articles of a platform,
consideration by paragraph is the normal and advisable procedure."
World Roberts Rules of Order, which simplifies
and even expands on what is in RONR, says on page 331 that
bylaw revision is usually considered, presented, discussed
and amended article by article. After all the articles are
read, discussed and amended, the revision as a whole is
opened up for discussion and further amended.
that revisions be taken up at a special meeting or a series
of special meetings rather than a regular meeting.
It also advises that a
"large committee" be appointed with "the
most interested and vocal people" who "represent
The NANA bylaws committee
had 11 members, ten of them accredited. The committee members
sought the appointment rather than being appointed by leadership.
One member quit to protest
the policy of avoiding any face-to-face discussion with
members on the bylaw revision.
The committee instead
of face-to-face had eight teleconferences open to delegates
and members who registered. Neither chair Mike Cherenson
nor bylaws chair Dave Rickey ever appeared in person before
any of the 109 chapters to discuss the revision.
Cherenson addressed the
East Lansing, Mich., chapter Sept. 23, 2009. After speaking
for 57 minutes, he took several questions.
Others Bar Proxies
RONR and other parliamentary
guidelines bar proxy votes in a deliberative body as being
against the nature of such bodies.
RONR, combating the failure
of some state legislatures, including New Yorks, to
bar proxy voting in deliberative bodies, adopted a rule
that says use of RONR as a parliamentary authority should
be taken as sufficient to satisfy any state law that demands
a specific bar to proxy voting.
Since 56 proxies were
used, or 19% of the total of 284 delegates present, all
the votes in which the deciding factor was proxy votes can
be challenged indefinitely, say those familiar with RONR.
They said this is because
a fundamental rule of deliberative bodies has been violated.
However, since NANA is
thus far withholding the vote totals, there is no way to
determine whether proxies were the deciding factor in any
Delegates used numbered
electronic keypads which kept a record of all of their votes.
Edition, February 10, 2010,
specialists are moving in for the kill.
specialist Andrew Muns, publisher of Software Test &
Performance magazine, is promoting a seminar on social
media April 20-23 at the San Mateo Marriott at a cost of
IT nerds (brainy but unsociable)
sense that PR people are lining up like sheep to be driven
into social media pens.
However, it could be that
the great bulk of PR pros are not falling for the social
The NewComm Collaborative
that Muns heads last week offered discounts of up to $700
for those registering early for his three-day seminar.
So we dont think
demand is all that strong for SM in spite of all the hype.
According to the NewComm
flyers, SM is going to change the way business is
done and youd better get on this bandwagon.
PR pros and others are
being asked to take charter memberships in the NewComm Collaborative
at $195 each.
Social media is a small
part of the internet and is not going to replace the main
job the internet doesmaking an immense body of facts,
knowledge, history and prices available to the masses that
cannot be controlled by any organization.
Coca-Cola Co. and PepsiCo
are examples of companies putting lots of effort into social
media, touting themselves as public servants and do-gooders.
Coke is helping the Boys
and Girls Clubs and PepsiCo will donate to favorite charities
picked by users. But the public is also going to search
out the two parent companies on the web.
What will they find? That
the main products of both companies contribute heavily to
obesity, a condition afflicting an estimated two-thirds
Adam Bordes, nutritionist
author of Lighten Up! Daily Reminders to Having a
Lighter, Happier, Healthier Life, says the high fructose
corn syrup in sodas doesnt increase blood sugar like
real food and results in people staying hungry
and eating more.
Coke is being excoriated
on the web for allegedly blocking a Canadian TV segment
on its activities in Colombia. Activists in that nation
refer to Killer Coke for its alleged union-busting.
They demonstrated at Coke h.q. in Atlanta in November.
Hewlett-Packard, a featured
company at the Business Development Institutes SM
seminar Jan. 13, is slammed on the web for the astronomical
cost of its ink.
Almost all of what we
read about SM is about process and techniquesalmost
nothing about subject matter. Difficult subjects are simply
avoided, as though that is the solution to the problem.
SM Is Fake
SM occupies many of the
new generation in rapping with each other electronically
during the day.
Real socializing, the
previous norm in PR, involved PR and press couples socializing
at daytime or evening events or even weekends. PR pros were
among the most gracious and entertaining hosts and hostesses.
Bob Gray typified the socially skilled PR pro.
Crimping PR pros
style in recent years has been the removal of their expense
accounts (while almost all other businesspeople still have
them judging by jammed New York restaurants at lunch).
Instead of rapping with
reporters in person and sharing knowledge while building
social skills, PR pros today are turned into customer service
reps who do one-on-one with consumers in Twitter and other
National Dialogue Is Issue
At issue is the quality
of national dialogue. Organizations need to present themselves
for questioning on a public stage.
A lot of PR brainpower
is being expended on measurement and SM rather than on fostering
open discussion, which PR prof Tim Penning has described
in PR Tactics as the heart and soul of PR.
Significantly, this essay
is not on the NANA (nee PR Society) website although his
other essays are.
A example of refusal to
take part in public discussion is the National Assn. of
Not Availables. We dont use its legal name because
of its information withholding practices.
NANA says it has a Business
Case for PR but how can an organization that doesnt
practice PR promote the use of it?
Its Assembly Nov. 7, 2009
was a travesty because a large part of what was said by
the delegates could not be heard by other delegates. Leaders
had refused to audiocast the Assembly live which would have
been both cheap and easy.
Instead of being given
the stage, where leaders spoke, nearly 100 delegates had
to use mikes in the aisles and often did not speak on
the mike. Forced to address the chair,
they presented the backs of their heads to about half the
room of some 280 people.
Leaders have misinterpreted
Roberts Rules of Orders (RONR) on this. Delegates
must address the chair but do not have to physically
face it. They could use the same mikes as the
leaders, addressing fellow delegates through the chair.
NANA has an audiotape
of the 5.5 hours spent on the bylaws but wont supply
it to delegates or the press. This year it wont even
make a transcript of the tape.
Gary McCormick, 2010 chair,
is refusing to answer any of our questions on this and other
matters and were not surprised.
Up Housing Balloon
Wed also like to
question him on the role that his employer, HGTV (House/Garden),
played in the housing boom and bust.
HGTV is one of the favorite
programs of our spouse and we have watched it dozens of
times as people shopped for, sold or redecorated houses.
Time mag accused
HGTV of pumping air into the real estate froth by
teaching us how to extract value from our homes. HGTV
programs include Designed to Sell, House
Hunters, and My House is Worth What? Even
worse were shows called Flip That House (TLC)
and Flip This House (A&E).
Never once did HGTV tell
us what buyers were putting down on these houses or details
of the financing.
With the number of homes
under water heading towards 5.5 million and
higher, its no wonder McCormick does not want to talk
to us either about HGTV or NANA.
We want written assurances
from McCormick that NANA will obey the law and provide us
with a suitable device so we can hear everything said at
the 2010 Assembly. The Assembly should be audiocast live.
The 2010 Leadership Rally set for June 4-5 at
a cost about $100K should instead be a spring Assembly that
could right the numerous wrongs done at the 2009 Assembly.
It would givc the Leadership
Assembly a chance to show some real leadership.