The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 17, 2010, Page 1
TAGS GLOVER PARK GROUP
has hired Democratic powerhouse firm Glover Park Group to
deal with its image mess that was triggered by the recall
of 8M of its cars.
California Toyota dealers, meanwhile, have hired Sitrick
is the firm of Joe Lockhart, President Clinton's former
speechwriter, and Carter Eskew, chief strategist to Al Gore's
GPG hiring comes as Members of Congress promise lengthy
probes into the Japanese automaker's safety record.
management reportedly frets that the company may face a
U.S. backlash as payback for the woes of Detroits
Big Three carmakers.
has already reached out to Robinson Lerer & Montgomery,
a WPP unit, for crisis work. The Associated Press also reported
that the company also hired Quinn Gillespie & Associates
in D.C. It may take another stinging blow to its reputation
with the recall of its environmentally acclaimed Prius hybrid
told Automotive News that Toyotas true
and accurate story has not gotten out there.
SARD WORKS EX-BoA CHIEFS
Sard Verbinnen & Co.
has been hired by heavyweight law firm Debevoise & Plimpton
to counsel communications for the legal defense of former
Bank of America CEO Ken Lewis.
Lewis, who stepped down
from BoA in late 2009, and former CFO Joe Price, who is
still with the company, have been charged with fraud by
New York Attorney General Andrew Cuomo for actions in the
bank's purchase of Merrill Lynch during the height of the
financial crisis in 2008.
Bank of America has agreed
to pay a $150M settlement with the Securities and Exchange
Commission related to its payment of bonuses to ex-Merrill
Briana Kelly, an associate
at SV&C, confirmed to O'Dwyer's that the firm was retained
by Debevoise to help with Lewis defense. Principal
Paul Scarpetta is leading that effort.
Mary Joe White, the former
U.S. Attorney for the Southern District of New York who
is now at Debevoise, is leading Lewis' legal defense.
The decision by
Mr. Cuomo to sue Bank of America, Mr. Lewis and other executives
in connection with BofAs acquisition of Merrill Lynch
is a badly misguided decision without support in the facts
or the law," White said in a statement.
OMC PR SLID 8.5% in Q4
fell 15.3 percent to $229.6M in the fourth quarter of 2009
compared with Q4 of '08 as global revenue slipped 3.1% to
PR revenue among its units
like Ketchum and Fleishman-Hillard was down 8.5% for Q4
to $277.3M and down 14.8% for the full-year 2009 to $1.1B.
As economies improve,
we believe the worst of the recession and its impact is
behind us, CEO John Wren said in a conference call
this morning, adding the company anticipates many clients
will at least modestly increase spending in
the second half of 2010.
Results in the quarter
improved when compared with the previous three quarters,
but still reflect the reductions in annual advertising and
marketing spending initiated by clients in the first and
second quarters of last year, he said.
For the year, revenue
fell 12.3% to $11.7B. In the U.S., revenue fell 10.3% to
$6.2B while global revenue dropped 14.3% in the tough environment
OMC's debt fell to $2.3
billion in 2009 from more than $3 billion in 08. It
acquired Dubai-based Impact BBDO with 13 offices in the
fourth quarter after an association with its BBDO unit since
Earn-out payments totaled
$158M in 2009.
MOVES TO C&W
a nearly 25-year veteran of MS&L Worldwide, is the latest
to join Cohn & Wolfe as CEO Donna Imperato fortifies
the executive ranks of the WPP unit. She joins as senior
executive VP/strategy and client services.
ODonohue has crafted
campaigns for Pfizer, Bayer, Lilly Roche, AT&T, NCR
C&W recently added
Kazumi Mechling from Waggener Edstrom for the president
& market leader slot at its Los Angeles office, Edelmans
Mike Kan as global healthcare chief and MS&Ls
Wendy Lund for the helm of GCI Health.
NANA SETS EARLY CONF REGISTRATION
The National Association
of Not Availables, the name this newsletter gives to the
PR Society, has set March 1 as the deadline for "Super
Saver" registrations for its annual conference Oct.
16-19 at the Capital Hilton, Washington, D.C.
after that date will jump $250 from $1,025 to $1,275. Non-members
will pay $1,575.
The Assn. had a
$975 advance rate for the 2009 conference that was good
until Sept. 25, 2009.
(Continued on page 7)
Edition, February 17, 2010, Page 2
HAULS IN $3.5M FROM RUSSIANS
received $3.5M in fees/expenses for work for Russia and
its Gazprom energy operation during the six-month period
ended Nov. 30, according to fresh federal records.
of the Russia activity focused on the first anniversary
of its war with Georgia (Ketchum reached out to Brookings
Institution, Heritage Foundation, U.S. Chamber of Commerce,
Nixon Center), President Dimitri Medvedevs trip to
the G20 summit in Pittsburgh, and outreach to the business
community (Business Roundtable, U.S. Council for Intl
Business, National Foreign Trade Council, Carlyle Group).
also handled the visit of Russian ambassador Sergey Kislyak
and consul general Vladimir Vinokurov to Fort Ross, Calif.,
Russia's easternmost settlement in the 1800s which is in
dire need of preservation funding.
work included updates on a gas payment squabble with Ukraine
and contacts made to Texas Gov. Rick Perry, Sens. John Cornyn/Kay
Bailey Hutchinson and Houston Mayor Bill White regarding
a Gazprom event in the Lone Star State.
got a $1.8M payment for Russia from its British unit. The
remaining $1.7M payment was received from Diversified Energy
Communications, U.K. affiliate.
CHILEAN WINES TOAST THOMAS
The Thomas Collective,
a New York-based consumer PR firm, has picked up Wines of
Chile USA's PR account after an RFP process.
RF|Binder Partners handled
the account since 2005.
Six-year-old TTC, which
has extensive experience with liquor brands like Glenlivet
and Jameson, is charged with managing PR for the group's
81 member wineries and supporting its wine tourism efforts
for the United States.
That includes press trips,
virtual blogger tastings, and culinary education among other
PR counsel and media relations activities.
Chilean wines have grown
from U.S. obscurity in the early 1990s to become widely
consumed in this country. Exports to the U.S., Chile's No.
2 wine market behind the U.K., surpassed $188M in 2009.
EX-AIG PR CHIEF TO DISCUSS
The former PR chief for
embattled insurance giant AIG will hit the PR lecture circuit
this month to discuss crisis communications at a Milwaukee
Nicholas Ashooh, who left
AIG at the end of 2009 for the VP-corporate affairs slot
at Alcoa, is an alumni of Marquette University. He is slated
to lead a program at the schools Alumni Memorial Union
on Feb. 23 called Crisis Communication: Navigating
AIG Through the Storm.
He earned a B.A. in journalism
from Marquette in 1976 and held PR posts at American Electric
Power, Niagara Mohawk, and Public Service of New Hampshire
before moving to AIG in 2006.
Milwaukee news anchor
Mike Gousha is moderator of the breakfast event.
STRUGGLING CHICAGO UNIV. SEEKS
Chicago State University,
a 143-year-old institution, has issued an RFP for an agency
to develop a comprehensive marketing and PR strategy for
the school on the Windy Citys south side.
CSU, which has a 161-acre
campus and a mostly minority student body, has a paltry
graduation rate below 20 percent, but enrollment for the
fall 2009 term was 5,193, up nearly 9 percent from 2008.
Illinois Gov. Patrick Quinn, who is up for election this
year after taking over in the aftermath of the Rod Blogojevich
scandal last year, has said he wants to invest and expand
The university wants a
firm to handle various tasks like ongoing strategic communications
counsel, development of internal and external comms. policies,
media relations, collateral materials, digital, and events
The university plans to
award a 15-month contract. Proposals are due Feb. 26.
Download the RFP at odwyerpr.com/rfps.
IMUS FLIES CITATIONAIR
CitationAir by Cessna,
which offers private jet services to businesses and individuals,
has ironed out a sponsorship deal with syndicated morning
radio personality Don Imus.
The deal includes a mix
of live endorsements, commercial spots and short-segment
bits delivered during the Imus in the Morning
CitationAir chief Steve
ONeill says he teamed with Imus due to his unmatched
ability to connect with audiences.
Citation's fleet consists
of Cessnas Citation Bravo, Citation
CJ3, Citation XLS and Citation Sovereign
models. It boasts of the youngest fleet in the air"
flown by the best pilots in the industry.
Cessna Aircraft Co. is
a subsidiary of Textron. New Yorks Goodman Media Intl
does PR for CitationAir.
BIGWARDROBE LOOKS FOR PR
the No. 1 Internet clothes swapping site, is looking for
a U.S. PR firm to bolster its awareness here.
The U.K. site has 30,000
members in more than 100 countries, but only about 1,000
Americans are signed up. Members have traded over 130K items,
mainly women's dresses, bags and shoes during the past 18
months. They are keen on the environmental benefits of recycling
unwanted items, plus the opportunity to receive like value
for the 25 percent of items in a typical woman's closet
that are hardly/never worn.
The typical Bigwardrobe
client is in the 18-to-35 year age bracket. There are about
40M women in that age category in the U.S.
Bigwardrobe does not have
a PR budget. Rather it will split revenue generated in the
U.S. with its PR partner on a 75:25 basis. For example,
if U.S. membership reaches 10K, with each person paying
an $18 annual fee, the PR firm would earn $45K. If 1M Americans
join, the firm eyes a $4.5M pay day.
Contact: Kim Mellor, +44
Edition, February 17, 2010, Page 3
PENTON FILES CHAPTER 11
Media, a leading business-to-business publisher, has filed
a pre-packaged Chapter 11 in U.S. Bankruptcy Court for the
Southern District of New York.
move is expected to eliminate $270M in debt once the New
York-based publisher emerges from the restructuring in about
Rowlands, CEO of PM, said the revamp will enable the company
to achieve a debt level that is more sustainable in
the current economic environment. The company will
be better positioned to fully leverage our operations,
which have been and continue to be profitable.
is owned by MidOcean Partners and Wasserstein & Co.
It anticipates a significant new investment.
will be neither management changes nor cuts in employee
in 1892, PM says it provides information to more than 6M
professionals each month via magazines and websites in the
aviation, agriculture, food services, hospitality, automotive,
information technology, wealth management and electronics
include American Trucker, Wards AutoWorld,
Delicious Living, Engineering TV, Defense
Electronics, FleetOwner, Refrigerated Trucker,
Association Meetings, Chief Marketer, Multichannel
Merchant, Modern Baking, SQL Server, Trusts
and Estates and Registered Rep.
SQUEEZES OUT 09 PROFIT
New York Times Company posted fourth quarter 2009 net of
$90.9M, up from $27.6M in 08, as the print and digital
company eked out a $19.9M profit for the year amid an improved
digital ad climate. It lost $57.8M in 2008.
revenue fell 15 percent in the fourth quarter over 08,
including a 20% drop in print ads which was offset by 11%
growth in digital. Total revenue for Q4 was $681M, down
11.5% from 08.
the full year, the Times $19.9M profit compared with
a $57.8M loss in 2008.
and CEO Janet Robinson said advertisers increased their
rate of spending across its print and digital properties,
while restructuring, new products and increased reach all
contributed to gains.
said visibility remains limited for advertising
and expects the rate of decline for print ads to improve
modestly in 2010 from Q4 of 2009. Digital ads are expected
to continue growing.
Times Co. said it slashed its debt under the $1B mark by
more than $290M to stand at $769M.
property saw an operating profit gain of 80% in Q4 to $18M
and total Internet revenues for the company were up 10.3%
noted the companys plans to introduce a paid model
for NYTimes.com in 2011, which she sees as an additional
revenue stream that will preserve the companys robust
company cut operating costs by $475M in 2009, a more than
Marie Cox, founding editor of Wonkette and a Washington
correspondent for Time.com,
has joined GQ, where she will pen features for the
Conde Nast property.
also will provide content to GQ.com
and do a podcast for GQ Radio.
was with Air America, the liberal radio network that went
belly-up last month. She was a national correspondent and
fill-in host for Rachel Maddow.
USERS TAGGED AS ADVOCATES
phone users are 1.4 times more likely than desktop users
to support a cause by a 67 percent to 47 percent margin,
according to Ruder Finns first Mobile Intent Index
survey found that users do not use mobile phones for educational
or creative purposes because the transitory nature of the
phone goes against spending time in engaging in discussion.
use mobiles to escape, women to make people
laugh. Men are also more likely than women to use
mobile phones to check prices (47 percent to 39 percent).
found that three-in-five respondents download applications
at least once a month. The survey studied 500 Americans
over the age of 18 who use their mobile device to
go online or to access the Internet.
NATTA EXITS MYSPACE
Van Natta, who was recruited ten months ago to head News
Corp.'s MySpace, has stepped down from the social networking
firm. He is being replaced by new co-presidents Mike Jones,
COO, and Jason Hirschhorn, chief product officer.
Natta made his mark at Facebook as chief revenue officer.
He joined MySpace from Project Playlist, a music venture.
Miller, CEO of digital media at News Corp., said Van Natta
faced an "incredible challenge in working to refocus
and revitalize MySpace, and the business has shown very
positive signs recently as a result of his dedicated work."
Natta leaves proud of the "real gains in terms of product
focus and user experience."
founded Userplane, a provider of online tools to MySpace.
It was acquired by AOL in 2006.
was president of Sling Media's entertainment and chief digital
officer of MTV Networks.
IS TOPS AT TOPPS
O'Hara, who stepped down as president of TV Guide Network,
is the new CEO of Topps Co., the venerable trading card
and chewing gum company, that was acquired by a company
headed by former Walt Disney CEO Michael Eisner.
takes over for Scott Silverstein, a former general counsel
for Topps. Silverstein remains a director of Topps, which
is owned by Eisner's Tornante and Madison Dearborn Partners.
news continued on next page)
Edition, February 17, 2010, Page 4
WARNERS ADLER TO EXIT
Warners top corporate communications executive, Edward
Adler, who has been with the company since college, will
step down after a transition period, the company
said Feb. 12.
executive VP of corporate comms., has spent his entire career
with the company and steps down after a challenging year
which saw the company unravel its 2000 merger with AOL.
told ODwyers via email that he doesnt
know his plans yet, but hopes for another high level
Cocozza, VP of corporate communications at TW, said there
are no plans yet for a replacement.
was only because we are now on solid ground that, after
discussing it with him, I reluctantly accepted Eds
decision to look for new opportunities to apply his talents
and capabilities, chairman and CEO Jeff Bewkes said
in a statement, thanking Adler for staying on for a transition.
who heads media relations, internal and external comms.
for the media conglomerate, said hes making a move
that hes wanted to make for some time.
started out at TW in college and worked as a reporter for
Time before moving on to HBO and later its corporate communications
unit. He became VP of corporate comms. in 1997.
LAWYERS HELP JOURNALISTS
The SCG Legal PR Network,
New York, has been set up by a network of nearly 1,000 lawyers
to help reporters with legal aspects of their stories.
Journalists can post queries
on the SGC network and receive comments without charge from
lawyers or legal professionals.
Paramjit Mahli, a founder
of the network, says many reporters have already used SCGs
lawyers with great success.
The lawyers are primed
to act quickly because they know reporters are often on
tight deadlines and need analysis and opinions quickly,
Legal experts are available
on subjects such as copyright, trademarks, estate planning,
tax law, divorce, workplace injuries and issues, franchising
whether domestic or international, contract and securities
law, real estate and many other areas.
Journalists post queries
on the SCG website and almost immediately, communications
personnel can contact them so that sources can be interviewed
and deadlines met, says SCG literature.
If a journalist does not
have time to submit a query or wait for replies, he or she
can look up promising experts on the SCG database and contact
SCG believes it is the
only legal network serving reporters without charge.
Mahli penned an January
feature in TechnoLawyer outlining ways law firms can become
FURLOUGHS AT USAT
USA Today publisher
Dave Hunke has put a mandatory one-week furlough in place
for all employees during the period from Feb. 28 to July
3 because the nations economic recovery still
appears inconsistent and unsure.
In his memo to USAT's
more than 1,0000-member workforce, Hunke defines the word
furlough. He wrote: A furlough means no
one will be permitted to work while on furlough and no one
will be exempt, except for business necessity. There
is no work, no office phone calls, no voice mail,
no e-mail and no PDA checking.
Hunke also informed staffers
that the one-year moratorium on pay increases that went
into effect Feb. 1, 2009 is extended for at least another
Management will closely
monitor economic conditions and institute a fair and
equitable compensation increase plan as soon as conditions
SIMON SAVES KIRKUS REVIEWS
Herb Simon, owner of the
Indiana Pacers basketball team and chairman emeritus at
shopping mall developer Simon Property Group, has stepped
in to buy Kirkus Reviews, which was being shut down
by Nielson Co.
Simon is a big reader
and long-time subscriber to KR. His statement notes turmoil
faced by the publishing business that is being upended by
e-books e-reading devices, but adds that he wants to be
"part of the solution for the book publishing industry."
Simon is retaining editor
Elaine Szewczyk and managing editor Eric Liebetrau.
LUCKY RECRUITS MYERS FOR PUB
Lucky, the shopping
magazine from Conde Nast, has named Michelle Myers, founding
publisher of People StyleWatch, as publisher.
Spun off from People,
StyleWatch saw ad pages rise nearly 25 percent in 2009.
It has the same little text and catalog format as Lucky.
Myers succeeds Gina Sanders,
who is now CEO of CNs Fairchild Fashion Group.
BRODER TAKES LUMPS FOR PALIN
David Broder, the Washington
Post columnist and dean of the Beltway press corps,
was bombarded with more than 2,000 comments after he wrote
a Feb. 11 tribute to Alaskas former governor, Sarah
Palin, that praised her pitch-perfect populism.
In reviewing Palins
keynote at the National Tea Party Convention, and her debut
on Fox News, Broder hailed Palin as a public figure
at the top of her gamea politician who knows who she
is and how to sell herself, even with notes on her palm.
The long knives quickly
came out for Broder as the piece triggered an avalanche
of thousands of comments on the Posts website handily
topping the responses to recent columns -- 41 on Obamas
ties with Congress (Feb. 7), 312 for healthcare reform (Feb.
4) and 89 for campaign finance overhaul (Jan. 31).
Responders skewered Broder
and Palin. Broder was largely attacked as braindead,
the writer of drivel, master of idiotic
diatribe and just plain old and senile.
17, 2010, Page 5
OF PR FIRMS
DEFENDS FIU PR PACT
& Quinn has fended off four competitors to retain PR
and marketing duties for Florida International University's
College of Nursing and Health Sciences after an RFP process.
Wragg and Casas PR, Everett Clay Associates and Circle One
Marketing, all based in Miami, pitched for the work. H&Q,
which has worked with the school for nine years, is based
in Fort Lauderdale.
school was formed through the merger of FIUs nursing
and health schools in 2006. The NHS school last week opened
its new $34M state-of-the-art health science facility.
to finalize an H&Q pact were slated for Feb. 12, firm
principal John Quinn confirmed to O'Dwyers. The RFP
was issued in December.
Gonzalez-Levy is VP, university and community relations,
HAVAS CHEERED BY NARROWER
Havas kicked off the ad/PR
conglomerate earnings season last week by posting a 7.8%
slide in fourth quarter 2009 revenue from Q4 of 08
-- 415M euros compared with 450M as the company said
its optimistic over a strong recovery
in organic growth.
OG, which is growth minus
acquisitions and currency movements, narrowed to -4.4% in
Q4, an improvement over -9.2% over the first three quarters
Havas said media and corporate
communications it owns Euro RSCG Worldwide PR
returned to positive growth for the first time in a year
Full-year revenue was
down 8.1% in 2009 to 1.4B euros.
Havas took its biggest
lumps in Europe as organic growth there plummeted 14.3%
in the U.K. and 9% in the rest of Europe, excluding France,
where it more than doubled its U.K. revenue at 97M for only
a two percent slip. North America was flat at 118M in Q4.
The company highlighted
digital growth and said revenue in that sector grew from
9% of its business in 2006 to more than 16% in 2009. It
projects nearly 20% of its work in digital this year on
the strength of business with IBM, Heineken USA and EDF.
Verbinnen & Co. and Joele
Frank, Wilkinson Brimmer Katcher are serving as PR
advisors amid Air Products & Chemicals $5.1 billion
hostile takeover bid of rival Airgas. Joele Frank is working
with Airgas, which Feb. 11 said it will consider a second
unsolicited tender offer from AP&C, even though the
company said the latest $60-per-share cash bid is identical
to an offer it rejected from AP&C last week. AP&C,
which is working with Sard Verbinnen and the proxy solicitation
firm Mackenzie Partners, said Airgas board is denying
shareholders the opportunity for a substantial
premium. Strategy +
Communications, Weston, Conn., has aligned with MAR$AR
Sports & Entertainment, Bedford Hills, N.Y. The duo
is marketing a package for exhibitors at the National Assn.
of Broadcasters Convention in Las Vegas April 12-15.
PR, New York/Halo/Air Salt Rooms, the first salt
room wellness facility in New York, for PR. The 22nd
Street facilitys rooms are made out of salt from the
salt caves of Europe.
Strategic Communications, New York/ChinaTel Group,
for IR and financial comms. CTG just completed a $640M equity
financing deal. Todd Fromer, managing partner at KCSA, heads
York/ESI Design, experiential design firm, as AOR for PR,
including media relations and events support for its Shanghai
Corporate Pavilion at the 2010 World Expo.
Feinberg PR, New York/Bodacious Beach Blanket, to
execute a national PR campaign.
Group, New York/CrazyBidNow.com, online auction/shopping
website, for PR.
Novelli, New York/Bel Brands USA, as AOR for digital
activities for its brands like The Laughing Cow and Mini
Babybel cheeses. PNs N.Y., Washington, D.C., and Chicago
offices handle the account. The firm is working with advertising
and media buying AORs sister Omnicom firms DDB and
OMD. Promotions agency Ryan Partnership is also involved.
PR & Marketing, New York/Mercy College, for a
campaign focused on media relations to launch its Personalized
Achievement Contact initiative, a mentoring program.
PR, Saratoga Springs, N.Y./Gideon Putnam Resort,
for PR in the Northeast, including marketing, messaging
and media strategies.
Raleigh/Moes Southwest Grill Cooperative, 13 fast
casual locations in the Raleigh-Durham area, for an
integrated marketing campaign.
Shandwick, Minneapolis/Taste of the NFL, for a three-year
campaign to support the National Football League effort
to tackle hunger in the U.S.
PR, Los Angeles/Turner Classic Movies, for PR and
social media for the first-ever TCM Classic Film Festival
April 22-25 in Hollywood.
Communications, Anaheim, Calif./DDi Corp., electronics
manufacturing services, for IR.
Marketing & PR, Irvine, Calif./Action Zipline
Tours, for a strategic awareness campaign for the new company
as it opens its first location in Big Bear Lake, Calif.
Media, Stonyford, Calif./The Healing Today
Show, a production of the Lambs of Love and Christendom
Ministries of Los Angeles, for PR. The show airs on the
Christian TV Network.
San Diego/Heineken USA, as sampling agency of record in
the West and Central regions via its Formula Street division,
following an RFP process. Formula is charged with executing
11,000 events in 33 U.S. markets to promote beer brands
like Heineken, Amstel Light and Tecate.
Edition, February 17, 2010, Page 6
ALIGNS WITH TURNKEY
monitoring company Critical Media has aligned with Turnkey
Intelligence, a consumer research and sales automation vendor
focused on the sports and entertainment industry.
will use Critical Medias broadcast monitoring platform
in its ACTIVATOR service, which is used to manage, measure
and report on multi-faceted, cross-media marketing partnerships.
beta clients include the Chicago Bears, Phoenix Suns, Colorado
Avalanche, Boston Red Sox, Seattle Sounders and the NBA.
Perna, president and CEO of Turnkey, praised the fact that
the deal allows its clients to monitor all aspects of their
marketing partnerships, including TV.
CAN. LIQUOR GIANT SEEKS MEDIA
Nova Scotia Liquor Corp.,
the state-run sole distributor for alcoholic beverage sales
in that province with annual sales topping $500M, has issued
an RFP to develop and maintain daily media monitoring practices
for the company.
The NSLC has an
invested interest in what is going on across the province
and requires a leading service provider to support monitoring
efforts, reads the RFP, which calls for tracking across
The state-run company,
which is active in social media like Facebook, Twitter and
YouTube, wants daily emails of relevant coverage delivered
to key principals.
Compliance with the Canada-based
news aggregator CEDROM is required.
Deadline is Feb. 19. RFP is at odwyerpr.com/rfps.
HAMILTON TO WESTGLEN/D.C.
Allison Langfelder Hamilton,
who held account posts at MultiVu and Medialink, has moved
to West Glen Communications as an A/D in the New York-based
firms Washington, D.C. outpost.
Hamilton was recently
an account director at National Journal.
Previously, she was national
account manager at MultiVu, part of PR Newswire, and client
solutions manager at Medialink, now part of TheNewsMarket.
has teamed up with social media consultant Sarah
Evans to transcribe sessions of Evans weekly
Twitter talks, as well as to collaborate on white papers,
webinars and conferences. Evans said Cision has played a
key role in her #journchat series since its
inception in November 2008. ...IABC
Detroit is accepting PR case submissions for its
2010 Renaissance Awards covering a variety of categories,
including social networking and media this year. The competition
is open to PR pros (including non-members) in southeast
Michigan, northwest Ohio and southwest Ontario. Info is
part of the pink sheets-traded Extensions Inc., said it
filed a patent for a process to quantify the benefits of
a PR campaign. The process starts by establishing the reach
of a new client and following up with reports on changes
to that status. Info: newswire.net.
Wahlbin, senior VP at Virilion, to Jones Public Affairs,
Washington, D.C., as senior VP to lead its digital team.
She was previously CEO of RampWEB.
Decter, a partner in Brunswick Group's Washington,
D.C., office, to Beckerman to head its new capital outpost.
Decter takes the title of senior VP for crisis, litigation
and legal services for the growing firm based in Hackensack,
N.J. She was previously a VP for Powell Tate and earlier
was an editorial writer for the Washington Times.
She is the daughter of prominent conservative writers Norman
Podhoretz and Midge Decter.
McLeod, A/S, Nancy J. Friedman PR in New York, to
Turner PR, Denver, as a senior A/E. She was previously with
Cohn & Wolfe and Porter Novelli.
Heye, a Capitol Hill communications staffer, has
moved to the Republican National Committee as communications
director ahead of the 2010 mid-term elections. He fills
the post vacated by Burson-Marsteller veteran Trevor Francis
in a November shake-up. Heye, who appears regularly on cable
news and in print, was communications director for RNC chair
Michael Steeles failed 2006 Senate bid in Maryland.
He backed a winner in 2004 as comms. director for Sen. Richard
Burrs (R-N.C.) election campaign and on his Senate
staff. The RNC has also promoted Katie
Right to deputy communications director as press
secretary Gail Gitcho
exits for the staff of newly elected Sen. Scott Brown (R-Mass.).
Planchard, PR group director for Tempe-based Mindspace,
to Allison & Partners, as GM of its Phoenix outpost
charged with leading its growth in the region. Shes
VP/comms. for the Junior League there and a board member
of its PRSA chapter.
Mitchell to senior VP for communications, American
Hospital Association, Washington, D.C. Shes a 20-year
veteran of the AHA.
Deidel and Lee
Bley to counselor and senior associate, respectively,
at JohnstonWells PR, Denver. Deidels been with the
firm for six years and leads accounts like BERNINA of America
and Goodwill Industries of Denver. Two-year vet Bley is
on all client teams and will continue her role in the firms
social media unit.
Oberle to senior VP, corporate affairs, Celanese
Corp., Dallas. He joined in 2005.
Edition, February 17, 2010, Page 7
reduced advance rate of $1,075 was available until Sept.
12, 2008 for the conference that year.
regular rate for members has increased 42% since 2001. It
was $895 for registrants that year after Sept. 7, 2001,
and $795 before that.
the first time, registrants are warned that the regular
rate for a conference is subject to increase.
appear to be expecting a large turnout for the event in
the nations capital.
last time it was in D.C. was 24 years ago1986.
McCormick, chair of the Assn., said in an e-mail that Jack
ODwyer of this NL will be given earphones so that
he will be assured of hearing the entire Assembly. His requests
for such assistance were turned down at the 2009 Assembly.
contended that he and delegates were unable to hear much
of the delegate comments because they spoke from the floor
of the Assembly, rather than on the stage where leaders
spoke, and the other delegates could only see the backs
of the heads of the speakers. Many delegates did not speak
close enough to the microphone.
suggestion that delegates speak from the stage and through
the chair (as allowed by Robert's Rules of Order)
has not won approval.
has also asked for permission to record the Assembly, for
purposes of accuracy, using a direct hookup to the hotel's
Plans for Audiocasting as Yet
said the Assn. will not provide an audiotape or a transcript
of the 2010 Assembly.
are also no plans at present to audiocast the Assembly live.
Several speakers at the 2009 conference in San Diego were
estimate the cost of a live audiocast would be no more than
$250 or $300, based on up to 1,000 members listening at
once at 25 cents to 50 cents each.
said the Washington Hilton is undergoing renovations including
the conference room that will house the Assembly.
hotel's website says that $26 million is being spent on
renovating the guest rooms and this will be
completed by the fall. There is no mention of conference
rooms being renovated.
biggest meeting room, the Presidential Ballroom,
is 7,800 sq. ft. and seats 800 theater style
or 900 for a reception.
Reagan was shot as he was leaving the Washington Hilton
(not the Capital Hilton) in 1981.
that the Assn. is currently withholding includes the audiotapes
and transcripts of Assemblies since 2005 (no transcript
was created for the 2009 Assembly); the identities of Assembly
delegates (which are available only to delegates who ask
for the list and some delegates have chosen not to be on
the list); the complete list of members, which was available
to members and others until 2005 (the Assn. refuses to discuss
the possibility of supplying a PDF of the membership), and
all the electronic votes at the 2009 Assembly since numerical
totals were flashed on screens (RONR requires that counted
votes be in the minutes).
Association as well as Prof. Tim Penning of Grand Valley
State University, Allendale, Mich., have no explanation
as to why Pennings full-page essay in the Sept. 2008
Tactics on PR being debate, discussion and
dialogue is not on the Assn. website when other essays
by him are on the site.
KCD HANDLED MCQUEEN
Fashion PR firm KCD Worldwide
handled 40-year-old London designer Alexander McQueen, who
was found dead in his apartment Feb. 11 at the kick-off
on Fashion Week in New York.
A presentation slated
at Milk Studios in the Meatpacking District was canceled.
The show was to debut McQueens McQ line
of affordable clothing to be sold at Target.
McQueen, who reportedly
hung himself, was hailed by Vogue editor-in-chief
Anna Wintour as one of the greatest talents of his
generation. The Associated Press credits McQueen for
helping revive the once-moribond British fashion industry.
carries a statement from his family, saying that it is inappropriate
to comment on this tragic news beyond saying we are devastated.
The Wall Street Journal
reports McQueens director of communications sent off
an email following news of the death, saying the immediate
priority is to secure all items and garments from current
and past collections. We are therefore stopping all trafficking
The company also wants
to retrieve ASAP garments that are on fashion shoots because
it is our responsibility to keep Lees legacy
safe and protected.
CHRYSLER NAMES SOCIAL MEDIA
Chrysler, now aligned
with Italian automaker Fiat, said it has named its first
social media marketing agency of record, New Media Strategies,
NMS was founded in 1999
by pollster and media consultant Pete Snyder and has worked
with clients from Ford Motor Company and political campaigns
to Coca-Cola and the SCI FI Channel.
Dianna Gutierrez, Chryslers
lead for brand newsroom/marketing communications, declined
to discuss which (or what type) of firms were considered
for the assignment.
Typically, we do
not discuss that type of information publicly, she
said via email.
NMS is charged with handling
social media for the Chrysler, Dodge, Jeep and Ram Truck
brands in line with the companys advertising and marketing
The U.S. government brokered
the Fiat-Chrysler deal last year under which the Italian
automaker took a 20% stake in the Detroit giant. The United
Auto Workers Union owns 55% of the new Chrysler, the federal
government has an eight percent stake and Canada owns 2%.
Uncle Sam shelled out
$14.3 billion to the company but Chrysler said it will repay
the lifeline by 2014.
Edition, February 17, 2010,
Coca-Cola is hosting a $1,195 three-day
social media conference for PR people at its
h.q. in Atlanta Feb. 22-24, the focus will be on its products
and policies as well as social media.
Lady Michelle Obama has launched a $10 billion Lets
Move campaign against childhood obesity in particular.
wants all sweetened products removed from schools throughout
possibility of a soda tax was explored by the Feb. 14 New
said Americans drink about 50 gallons of soda yearly plus
other sweetened beverages (mostly using the cheaper but
hard to digest corn syrup). The products of Coke and other
soda and fast-food companies are under close examination.
to the map of obesity of the Centers of Disease Control,
the area around Atlanta is the fattest place in the U.S.
CDC says about one-third of adults are obese while other
organizations say about two-thirds are overweight.
nutritionists are saying that doctors and drug companies
are not doing enough to publicize the dangers of poor eating
habits. They want warning signs in doctors offices
and medical facilities.
and drug companies make a lot of money treating heart disease,
diabetes and other illnesses that could be made far less
common through proper dieting, say nutritionists.
Ragan, NANA Are Sponsors
Feb. 22-24 meeting is the annual SM conference of Ragan
Communications but top billing is going to Coke and third-place
billing to NANA (nee PR Society).
Bill Murray of NANA is to speak on the decline of traditional
media and the rise of SM.
and other soda companies are pictured by nutritionists as
major culprits in the fattening of the U.S. Blacks have
a 51% higher rate of obesity and Hispanics, 21% higher.
you listen to what some nutritionists are saying about sodas
and particularly their use of high fructose corn syrup,
youll never drink another soda.
say corn sugars are o.k. for cows which have four stomachs
but they are a burden to human metabolism.
corn syrup would slash the costs of treating diabetes and
heart disease, says nutritionist Amelia Armstrong.
did not answer our queries about its use of corn syrup and
Pepsi referred us to the Beverage Institute.
Institute argues that corn sugar is not that much different
from real sugar.
see the answer in drinking diet soda but others say that
such a change will only make you fatter since you will crave
need to explore this subject via the numerous sources on
the internet. They cannot just rely on what the soda companies
are saying via SM.
and Pepsi currently have major campaigns using traditional
and SM to position themselves as model corporate citizens.
also has issues about its policies in Colombia which are
under fire and its alleged moves to halt a Canadian TV segment
on Coke and Colombia.
Need Legal Help
A group of lawyers has
formed the SCG Legal PR Network to help journalists with
thorny legal angles on stories, a much-needed development.
The American Bar Assn.
as well as the New York State Bar have long had hotlines
But our experience with
both is that if questions get too detailed, as is often
the case, the advice will be, Hire a lawyer.
A problem with talking
to lawyers is that a phone call of a few minutes can result
in a bill of hundreds of dollars, even though a minor technical
question might be involved.
SCG staffers tell us that
some lawyers are trying to switch to value billing
when appropriate, meaning a subject of lesser complication
or importance might result in a lower bill.
Sources say law firms
were hard hit by the recession and especially Wall Street-connected
firms and need to reach out to the business community.
Paramjit Mahli, a co-founder
of SCG Legal PR Network, has written a three-page set of
PR guidelines for lawyers that would work well for just
about any professional.
Lawyers have to get over
their traditional reticence about publicity and learn to
get their names in the media, she says. It can take time,
she adds, for them to position themselves as experts in
a particular area of the law.
All law firms should have
an online press room. Other advice is follow what editors
write and send them letters or e-mails.
In a blockbuster
announcement at the end of the first blog of NANA chair
Gary McCormick, he says that the next board meeting (after
the one on Jan. 28-30 at h.q.) will be July 15-17 in Atlanta.
The board is skipping
its spring meeting for the first time in its history based
on our records.
This is obviously
a cost-cutting move since transporting and lodging 19 people
(including the two African-American senior counsels
who dont have a vote) would probably be more than
But NANA will spend
more than $100,000 on the June 4-6 Leadership Rally
of 109 presidents-elect of the chapters, the very people
that the new bylaws say are to serve as delegates to the
Assembly unless otherwise ordered by the chapter.
McCormick in effect
has admitted that NANA is strapped for cash, that the board
is so unimportant it doesnt even have to meet, but
that continued stroking of the chapter leaders is what is
needed no matter what the cost.
which was born in 1999, borders on the scandalous especially
since it replaced the Spring Assembly that helped govern
NANA for its first 40 years.
he Assembly had
voted twice to move h.q. from New York. The savings would
have been in the tens of millions.
each receives $500 in cash from national to help with the
weekend in New York.
How can the Assembly
exert leadership if it meets once a year and
about half of its members turn over each year?
NANA, needing money,
has put an early deadline on those who want to register
for the D.C. conference.
If members dont
pay $1,025 by March 1 (seven months before the meeting),
it will cost them $1,275. Last year members had until Sept.
25 to sign up for $975. The regular rate for members has
climbed 42% since 2001 when it was $895 ($795 for early
One easy way for
NANA to put its books in order would be alternating conferences
between New York and D.C. But the provincial interests who
control the Assn. would never allow this.