The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 3, 2010, Page 1
TO TAKE FLOOD PITCHES
Federal Emergency Management Agency is preparing an RFP
for marketing, advertising and PR for its National Flood
42-year-old program provides flood insurance to property
owners who live in municipalities or regions that have committed
to flood plain management and disaster mitigation.
Walter Thompson won a review in 2003 for the roughly $13M
account in a competitive process that included both advertising
and PR agencies and continues to handle the work, said a
RFP should be released in the next two weeks.
NFIP paid out $3.2 billion in claims in 2008 with the majority
of those funds going to claims in Texas and Louisiana.
REVIEWS RETHINK YOUR DRINK
Orange County wants a firm to run its Rethink Your
Drink social marketing campaign aimed to encourage
people to choose healthy beverages.
countys Health Care Agency has issued an RFP for an
agency to propose a plan to reach its three million residents,
which includes different ages and diverse communities
in English, Spanish and Vietnamese media.
tagline was developed by the Centers for Disease Control
and Prevention to highlight low-calorie alternatives to
common unhealthy beverages i.e. skip the 20-ounce
soda and go with a bottle of water or diet soda; seltzer
with a splash of fruit juice rather than a glass of ginger
campaigns are running throughout the country, including
in Californias Northcoast region (Napa, Sonoma, Humboldt
and Los Angeles County.
RFP says key messages will include how to choose a healthier
beverage, as well as messages that influence individuals
to do so.
county anticipates a two-year contract for the campaign.
Proposals are due by April 1.
PLUCKS DA SILVA FROM MS&L
PR Worldwide has recruited MS&Ls global healthcare
director, Monique da Silva, to head the WPP units
North America health practice as executive VP.
Silva is charged with heading business development, recruiting
and managing staff for the unit while also playing a role
on key global accounts and leading the expansion of its
womens health practice.
has worked with sector blue chips like BD, sanofi aventis
and Roche after 13 years at MS&L, part of Publicis.
POSTS 38% DROP IN Q4 NET
posted a 38 percent decline in fourth-quarter net to $129.4M
as the recession battered Michael Roths ad/PR combine.
slipped 5.3 percent to $1.8B.
organic revenues took an 8.2 percent hit in
Q4, and a 10.8 percent decrease for the full-year as clients
such as General Motors reeled in spending.
The firm owns PR firms like Weber Shandwick, MWW Group and
says a strong focus on cost discipline helped
IPG steer through the economic mess. Salaries and related
expenses dropped 8.8 percent to $4B for 09.
Office and general expenses dropped 14.5 percent to $1.7B.
New York-based firm has spent $214M during the last five
quarters to cover the cut of 6,400 people, 14 percent of
ahead, Roth sees more stabilized economic conditions as
clients are beginning to re-focus on their brands
and the tone of the business is one of cautious optimism,
according to a statement. IPG is poised to grow in
step with a broader economic recovery.
firm had cash/marketable securities of $2.5B at yearend
09, compared to $2.3B for the earlier year.
debt stood at $1.95B vs. $2.12B in 08.
GIVES IMAGE WORK TO PSI
Sachs has reached out to Public Strategies Inc. to buff
an image tainted by the grant of hefty executive bonuses
in the aftermath of a U.S. bailout and its role in devising
exotic financials that helped put the worlds financial
system on the brink.
140-year-old Goldman is using PSI, which is headed by former
President Bush counselor Dan Bartlett, an alumnus of Karl
Rove & Associates, to improve its perception in
the marketplace, according to the New York Post.
CEO Lloyd Blankfein piloted Goldman to a record year, some
investors are concerned about the impact that negative headlines
have on future earnings.
PR makeover includes a questionnaire sent to clients and
Wall Street analysts to rate Goldmans standing to
rivals such as JPMorgan Chase, Citigroup, Bank of America,
UBS and Barclays, reports the Post.
Goldman is defending hedging agreements put into place for
Greece, which is seeking a bailout from the European Union.
Feb. 21, Goldman posted on its website an explanation of
the 2000/2001 Greek dealings, saying they were consistent
with the Eurostat principles governing their use and application
at the time.
Edition, March 3, 2010, Page 2
GET PIECES OF FLORIDA CENSUS PR
agencies and a non-profit group of broadcasters won portions
of a $2.1M account to inform Floridians about the 2010 census,
following a highly competitive RFP in the Sunshine State.
RFP issued by Gov. Charlie Crists office in November
divided the campaign into 12 demographics, essentially creating
a dozen accounts up for grabs.
partnership between Tallahassees Moore Consulting
Group and Ketchum won the most categories five
including two regions of African-American outreach, college/university
students, rural areas, and part-time Florida residents.
Ard, senior VP at MCG who is heading the account there,
confirmed the win with ODwyers. Ketchum confirmed
that its D.C. office collaborated with MCG on the pitch.
Sachs Communications of Tallahassee edged competition in
three sectors in the RFP, including outreach to American
Indians, Asian-Americans and Pacific Islanders, and migrant
work includes grassroots outreach, integrated PR and media
services. Any advertising used will be from the federal
Mitchell, which has Tallahassee and Orlando outposts, won
a pact to reach disabled persons, including veterans, and
MGSCOMM of Miami picked up two pieces to reach Hispanics,
the largest demographic at 40%.
of firms and entities submitted proposals for pieces of
the account, including agencies like Burson-Marsteller and
Poller & Jordan.
segment of the account to reach homeless Floridians was
awarded to the Florida Association of Broadcasters, a non-profit
group of media entities in the state that have collaborated
on efforts like the digital TV transition.
SET FOR ECONOMIC REBOUND
CEO Peter Chadlington reported flat revenues of $240M and
pre-tax profits of $36M in 2009, a year of repositioning
for the British PR giant.
noted the 2009 results were chalked up during the height
of the global financial crisis, and compare favorably
to the companys record performance in 2008.
says clients were cutting budgets at the beginning of last
year and shifting from retainer to project work. Huntworths
average fee income per client dipped to $75K to $66K.
sees stronger days ahead as the plan to reduce the corporate
portfolio from 26 to four brands Grayling (global
PR), Citigate (financial), Red Consultancy (consumer products)
and Huntsworth Health is completed.
rebranding program aims to put Huntsworth in a better position
to land global accounts, producing annual fees in the $5M
is off to a good start in 2010 as net new business wins
in January are up 108 percent over last years period.
TOURS ASIA TOUTING EXCHANGES
McHale, the nations global PR chief as Undersecretary
of State for Public Diplomacy, has been touting education
exchange programs as a means to mutual understanding among
nations in a tour of Asian countries this month that follows
visits last year by Sec. of State Hillary Clinton.
the former head of Discovery Communications, lauded the
60th anniversary of the U.S. Fulbright program in Thailand
on Feb. 18, part of a speaking tour that has included stops
in India and Bangladesh. She also highlighted the program
in India earlier in the month repeating a quote of Sen.
William Fulbright: Of all the joint ventures in which
we might engage, the most productive, is educational exchange
probably the most important and potentially rewarding
of our foreign policy activities.
Thailands king was born in the U.S. and his father
studied at Harvard, McHale said 2,000 Thai students and
scholars have studied in the U.S. under the program and
more than 1,000 Americans have done the same in Thailand.
countrys chief justice of its supreme court was a
Fulbright scholar at Southern Methodist Univ. and the president
of Silpakorn Univ. is the country is also an alumnus of
must recognize that solutions to the global challenges we
face, from food security to climate change, depend on robust
scientific and technological partnerships across sectors
and nations, she said in Thailand.
Dhaka University in Bangladesh on Feb. 7, McHale extolled
technology as a means for the countrys citizens to
seize control of their future. Noting 45M Bangladeshis use
mobile phones, she said such tools will provide a powerful
force for creativity and change.
who followed up the speech with a visit to a madrasa where
a State Dept. program is in place, said she supports a goal
to grow the number of Bangladeshi students studying in the
U.S. from 2,700 now to 20,000.
country is among the most under-developed in the world,
according to the U.N.
GUIDES BENIHANA TO SHARE SALE WIN
is working with Japanese restaurant chain Benihana Inc.
as the company faced down opposition from a hedge fund opposing
its plans to raise money through a share sale.
board and management prevailed Feb. 22 after a special meeting
of shareholders voted in favor of the companys merger
with a subsidiary that would increase the number of shares
of Benihana founder Rocky Aoki have also come out against
the move, opposition which was followed by Coliseum Capital,
which owns about 10 percent of the company.
statement from ICR senior VP Raphael Gross said the board,
which unanimously supported the share move, was very
much aware of concerns about potential dilution of
shares but believes it would be foolhardy not
to take action.
Edition, March 3, 2010, Page 3
Washington Post Co. earned a $3.2M operating profit for
the fourth-quarter of 2009, compared to a $14.4M loss in
last years period. The Q4 profit was the papers
first in about two years.
newspaper division lost $163M for the full-year, which compares
favorably to the $193M `08 loss. The Post posted a smaller
revenue decline for Q4 (-4% to $193M) than for the entire
year (-15% to $680M).
good news was largely a result of relentless cost-cutting.
At the Post, 221 staffers accepted a voluntary retirement
incentive program in `09, costing the company $57M.
followed a voluntary layoff plan in `08 that accepted 231
staffers at a cost of $80M.
circulation declined 5.9 percent to 595,800 in `09, while
Sunday circ slipped 4.7 percent to 831,300.
registered an eight percent decline in revenues to $99.6M
during the year. Online display revenues grew a skimpy two
percent during Q4, but 13 percent for the full-year. Classified
ads dipped 24 percent and 17 percent for the year and quarter,
New York Times has promoted Richard Berke, assistant
managing editor, to the national editor slot effective March
22. He replaces Suzanne Daley, who will return to a reporting
post covering Europe.
51-year-old Berke served as national political correspondent
for a decade. He was Washington editor before moving to
was education editor and spent eight years as a foreign
correspondent in Johannesburg and Paris.
Gellman has joined Time as contributing editor at
large to focus on government, politics, national security
and technology. He also will launch a column for Times
website called Counterspy dealing with privacy
and security in the digital age.
spent more than 20 years at the Washington Post.
He is the author of Angler: The Cheney Vice Presidency.
also will be a part of New York Universitys Center
on Law and Security at the schools Washington Square
Park law school.
senior research fellow, Gellman will oversee a program for
reporters and researchers interested in defense and intelligence
LAUNCHES INVESTMENT FIRM
Smith, ex-chief of CBS Interactive, has launched Code Advisors,
an investment and advisory outfit.
is responsible for CBS acquisition of CNET and the
launch of its video portal.
is joined by Mike Marquez, former head of corporate and
business development at CBS Interactive, and Fred Davis,
of the entertainment law firm Davis, Shapiro, Lewit &
is a client.
RETHINKS ABC NEWS
News President Dave Westin says the time has come to rethink
the way the Disney property gathers, produces and distributes
the news, according to his memo to employees.
rethinking is expected to result in loss of 400 jobs as
ABC responds to unexpected transitions in our programs
and to the economic realities of our business.
wants to anticipate change and sees a rare
opportunity to get in front of whats coming
in the age of digital information. The broadcaster
can no longer just seek less expensive ways to replicate
what weve always done.
the end of the year, ABC News will undergo a fundamental
transformation that will ultimately affect every corner
of the enterprise.
ticked some areas in which change is coming. He wants ABC
News to emulate Nightline staffers who shoot
and edit their own material.
will combine operations of Good Morning America
and World News. The network will step up use
of freelancers and rely on program staff to cover unexpected
staff for the digital world is a top priority. Job descriptions
will be different and new skill sets may be required. We
wont just be preparing people for the new world; we
will be living in it, wrote Westin.
ease the transition, ABC is offering voluntary
separation packages to full-time, U.S.-based, non-union
employees. Westin admits the overhaul wont be easy,
but he is certain that ABC can have a successful future
if it embraces what is new, rather than being overwhelmed
FACES SUIT OVER EXTORTIVE AD SALES
law firms have filed a class-action lawsuit against online
user review site Yelp for extortive ad sales practices.
suit, filed in U.S. District Court by Beck & Lee in
Miami and The Weston Firm in San Diego, alleges that Yelp
sales reps contact local businesses and ask for money in
the form of advertising contracts. In exchange, the reps
promise to remove comments disparaging the business on the
popular review site.
this case, the lawsuit alleges that Yelp tried to coerce
$3,600 out of a Long Beach veterinary hospital over the
course of 12 months in return for the deletion of negative
reviews of the business on the site, a practice attorney
Jared Beck referred to as high-tech extortion.
victims tend to be small businesses, such as our client,
who often have no choice but to pay Yelp exorbitant sums
in order to prevent further harm to their livelihoods,
year, Yelp was the focus of an in-depth exposé from
Oakland-based East Bay Express that accused the company
of running an extortion racket. In the article, Yelp
and the Business of Extortion 2.0, East Bay Express
interviewed local business owners who said they received
calls from Yelp employees who offered to hide negative customer
reviews in return for ad sales.
news continued on next page)
Edition, March 3, 2010, Page 4
TAPS NEW PRESS CHIEF
Mylrea, a government communications executive in the U.K.,
will join the BBC in April to head its press office, the
worlds largest broadcaster said.
who will serve as the government-backed public service networks
official spokesman, takes over as head of press and media
relations on April 6 for Donald Steel, who moves into the
role of associate fellow for the BBC Academy and chief communications
adviser after 10 years heading the press division.
BBC has a unique relationship with both the public and the
media and faces the challenge of constant and increased
scrutiny, Mylrea said in a statement.
20-year Reuters veteran, Mylrea, who is president-elect
of the Chartered Institute of Public Relations in the U.K.,
was director of communications for the Dept. for International
Development, a government entity that provides overseas
aide and development similar to USAID in the U.S. He held
senior communications posts at Oxfam, Transport for London
and Reuters, where he set up the Reuters Foundation's online
report to Ed Williams, director of communications for the
BBC, with oversight of the networks approach to press
and media relations, as well as PR strategy.
will also be the BBCs official spokesman.
TALKS SOCIAL MEDIA AT COKE H.Q.
might be an ego-massaging time-drain, but New
York Times contributing technology writer David Pogue
said social media serves a higher purpose than a glorified
was the key speaker at the third Annual Ragan Social Media
for Communicators at Coca-Cola World Headquarters in Atlanta,
GA., February 22-24. He described social media as a unique
new channel, combining real-time, two-way public and private
communications where no middleman separates
the celebrity from the fan ... or the company from its customers.
10-year contributor of the Times and author of one of its
most popular blogs, Pogues Posts, Pogue was there
to give his opinion and keen insight regarding the the Twitter
evolution. Does Pogue have a problem with a Twitter user
being limited to 140 characters in each submission? Basically,
he thinks its both limiting and wonderful. But a microblog
forces you to be concise and clever. Its a challenge
that you have to rise up to meet, he said. It
lends itself to certain kinds of conversation such as jokes,
thoughts, observations, questions, greetings, headlines,
jokes and riddles.
said the syntax constraints also make Twitter much easier
to consume. "When you have a minute and youre
on the receiving end of these things they arent daunting
at all," he said.
can sit down and duck in and read a few and then duck out,
he continued. Its not like e-mail where each
one can be pages long, just like an albatross around your
compared Twitter to more discussed recent technological
advents such as Google Buzz, Gmails social networking
application that allows users to post Facebook and Twitter
status updates via email.
just two different things ... like should you use a spoon
or a fork. Twitter remains great for lightweight, fast and
witty submissions whereas Google Buzz doesnt force
people to be as concise, he said.
exactly has social medias ubiquity impacted printed
media, and to what extent will it continue? Pogue lamented
the fast decline of print but stated that there
are pros and cons for either way and ... with each having
would be hard-pressed to find a college student who has
a subscription to a newspaper or magazine. The reason is
becoming quite obvious. You can go online and many are just
free. Theyre in your phones and in laptops,
hopes that newspapers will continue, both as news-gathering
organizations and a lens through which to understand and
filter the world.
going to always be there, but in probably different delivery
formats, he said.
week, Pogue contributes print and e-mail columns and an
online video. He also is an Emmy award-winning tech correspondent
for CBS News, a frequent guest on NPRs Morning
Edition and a regular on CNBC. Hes also one
of the worlds best-selling how-to authors. He wrote
or helped write seven books in the For Dummies
series. In 1999, he launched the Missing Manual,
a line of humorous computer books that includes 60 titles.
Communications and PRSA were sponsors of the three-day Atlanta
conference, where tickets drew a cost of $1,195 (or $945
for Ragan "members").
billing was given to Coca-Cola, which hosted the meeting.
Coke SVP-PA Clyde Tuggle discussed how Coke uses social
media to enhance its reputation, build brands and engage
SHOW WILL GO ON
resumed shows featuring killer whales three days after the
Feb. 24 death of a trainer killed by one of the 12,000-pound
Orlando, Fla.-based theme park, bought with other properties
by Blackstone Group last year for $2.7 billion from InBevs
Anheuser-Busch division, said on Feb. 26 that trainers would
not go into the water with the animals as they review the
procedures for the shows.
Shamu Believe show, named after the park's most
famous killer whale, an industry icon, started up again
Feb. 27 after SeaWorld president and general manager Jim
Atchison said it will resume at a news conference a day
earlier. Atchison said similar parks around the country
have been asked to participate in the inquiry.
companys blog featured a video tribute to the trainer,
Dawn Brancheau, and SeaWorld said it is working to set up
a memorial fund for her family. Its Twitter account, branded
with the name of its famous orca, Shamu, has gone idle at
this difficult time, says a tweet there. The company
is using its SeaWorld_Parks Twitter stream to cover the
aftermath of the incident and interact with well-wishers.
Edition, March 3,
2010, Page 5
OF PR FIRMS
COMMS. BIZ UP 17% IN Q4
Health, the healthcare communications holding company, said
fourth quarter 2009 revenue slipped three percent to $275M
compared with Q4 of 08 as it posted a $16M profit
for the quarter.
the full year 2009, revenue fell 4% to $1.07 billion over
2008. inVentivs communications division, which includes
units like Chamberlain Healthcare PR, Chandler Chicco Cos.
and Stonefly Communications Group, saw revenue slide 9%
for the year to $310M, but revenue was up 17% in the fourth
quarter to $86.1M compared with Q4 of 08.
company said marketing spending by clients stabilized during
2009. It forecasts 2010 revenue in the $1.1-$1.4 billion
PR REVENUE SLIDES 12%
Consulting, parent company to PR agency FD, said fourth
quarter revenue at its strategic communications operations
fell more than 12% to $45.3M, down from $51.6M for the same
period of 2008 as M&A activity continued to slump and
retainer clients shifted to a project basis.
said it is taking a $25M charge in the first quarter of
2010 as it terminates 150 employees and consolidates three
offices. The company said the moves intend to eliminate
redundancies from acquisitions over the last two years.
FTI cut staff last year at FD but said core resources
were retained to handle an expected upturn in activity.
Profit rose 21.3% in Q4 to $36.6M.
the results, shares of the company were battered to a 12.6%
decline to $36.74 on Feb. 26.
quarter revenue overall at FTI was up 6.2% to $342.9M compared
with 08. For the year, strategic communications slipped
to $180M in 09, compared with $224M in 2008, while
overall revenue rose 8.3%.
and CEO Jack Dunn said there is still a great deal
of uncertainty regarding the direction of the worlds
economies and financial markets as some regions rebound
and others stumble.
the environment, revenues at FTIs corporate finance
and restructuring division were up 16.5% for the quarter
to $124.9M while its economic consulting unit rose 18.5%
has won a review for Virginia's travel and tourism PR account
as the state moves from a project-based PR plan to a retainer
model. Hammond had worked with the Virginia Tourism Authority
on projects over the past year. An RFP was issued in November
and the firm was tapped Feb. 6 for a year-long contract
with three option years. The work includes media relations,
social media and other PR outreach for the Old Dominion.
I-94 Corridor Commission,
the entity set up last year to oversee a crucial transportation
and economic corridor, is seeking proposals through mid-March
to develop a strategic communications plan. Budget for the
work (PR and communications plan, guidelines for social
media and a website) is capped at $50,000. RFP is at odwyerpr.com/rfps.
PR, New York/Mount Airy Casino Resort, for PR and
messaging for the Pocono Mountain resort.
Communications, Boston/Virtusa Corp., to develop
and execute a strategic marketing and PR plan for its corporate
identity and IT practices.
Boston/Keurig, single-cup brewing systems, as AOR for PR.
Baltimore/Susquehanna Bancshares ($14B in assets), for PR,
community relations and social media; PHH Arval, for PR,
social media and digital, and Injured Workers Insurance
Fund, for a new website.
Communications, Washington, D.C./National Association
for the Self-Employed, for a PA campaign to highlight its
legislative priorities on issues from promoting entrepreneurship
to realistic health reform.
Richmond, Va./T-System, clinical information technology,
for PR and marketing counsel.
Alpharetta, Ga./Siteminis, mobile website platform, for
Miami/ProChile, for PR at the Cruise Shipping Miami convention
slated for March. Five agencies pitched.
PR Worldwide, Chicago/VTech, electronics marketer,
as AOR for its Electronic Learning Products division.
Communications, Kansas City, Mo./Midwest Research
Institute, non-profit research organization, as AOR for
PR, including brand management, internal/external comms.,
PA and business development efforts.
Communications, San Francisco/American Hometec, tankless
water heaters, as AOR following its work for the client
at the 2010 AHR Expo.
PR Marketing Group, Century City, Calif./INADA, Japan-based
massage chair manufacturer, as AOR for PR.
Bohle Company, Los Angeles/DePaul University, Game
Developers Association of Australia, and TimeGate
Studios, for gaming PR.
Communications, Los Angeles/Big Star Media Group,
entertainment company, for PR, marketing and strategic services.
& Cowan, Los Angeles/Advanstar Communications,
to manage PR for the 2010 Licensing International Expo.,
slated for June in Las Vegas.
London/International Federation for Animal Health, Brussels-based
non-profit representing makers of veterinary medicines,
vaccines and other health products, for a global communications
study. Grayling won the business following a four-way competitive
pitch. The work covers Europe, North and South America,
Edition, March 3, 2010, Page 6
ADDS FRESH THINKING AT HQ
International Association of Business Communicators has
brought in "fresh thinking" with two top hires
to guide marketing and professional development for the
organization at its San Francisco h.q.
group has added Michele Cushnie from the Univ. of California
Berkeley as VP of professional development and veteran association
marketer Paige Wesley as VP of marketing and communication.
membership fell 7.2% last year to 15,037 as of December
2009. Professional membership was down 8.1% while students
ticked up. Renewal rate for professionals was 71%.
was manager of instructional delivery and e-learning at
UC Berkeley's Technology Transfer Program, handling profdev
programs and promoting distance learning technologies. She
has a doctorate of philosophy in human resource development
and two master's degrees.
was director of corporate partnerships and marketing in
a 12-plus-year career at the American Speech-Language-Hearing
who has a degree in conflict management and communications
from George Mason Univ., was recently director of communications
and marketing at Spirit Rock, a non-profit international
Freeman, president of the group, said both hires bring experience
and fresh thinking to IABC.
ACQUIRES GAMING AD AGENCY
Business Media, the U.K.-based parent company of PR Newswire,
has acquired a New Zealand-based online video game advertising
agency for an initial $1M in a deal that could reach $7M.
Advertising Online is a four-year old banner ad agency that
caters to gaming publishers on a self-service, auction-based
system to place ads on gaming sites. GAO's network claims
50M unique users.
says the buy will bolster its TechWeb division which includes
its Game Developer Group and Information Week, along with
events and research services.
expects revenue of $4M from GAO in the 12 months to March
has partnered with D
to provide social media-ready video for clients of TEK's
online newsroom services. The companies said clients can
also integrate broadcast downloadable video into press rooms
it formed a referral agreement to collaborate with video
press release production and marketing services company
MEDIAmobz. The companies note an eMarketer projection of
188M online video viewers in the U.S. by 2013. ...Medialink
veteran John Tuttle has joined newscast
US to lead
the companys West Coast client services team from
Los Angeles. He was previously project and operations manager
for Teletrax and an A/M at Medialink. He was also managing
editor at U.S. Newswire, previously part of Medialink.
Menditto, director, investment relations, Medco Health
Solutions, to New York agency Imagination, as head of investor
relations for Imagination The Americas. He was perviously
VP at Roth Investor Relations and director of IR at Novartis.
Puglisi-Barley has been named PR manager at The Simon
Group, Sellersville, Pa., where she has freelanced since
2002. She was previously director of PR for The Iron Shop
and director of marketing and PR for North Penn Hospital.
Other PR stints included Dorney Park & Wildwater Kingdom
Prickett, former director of comms. at the American
Heart Association and public information officer at American
Medical Response, to Certified Payment Processing, Dallas,
in a new post handling media relations, internal communications
and online content.
Sammerson, senior communications specialist and corporate
spokeswoman, Lincoln Financial Group, to Luquire George
Andrews, Charlotte, N.C., as VP of PR. She was a comms.
manager for ING DIRECT and handled accounts at RT&E
Intergrated Communications Agency in Delaware.
Cox, public information officer, American Medical
Assocaition, to Cushman/Amberg Communications, Chicago,
as a senior consultant. She was previously with Jasculca/Terman
Roth, VP of global marketing, ProLogis Corp., to
SquareTwo Financial, Denver, as chief marketing officer.
He was VP of global marketing and comms. at Level 3 Communications
and VP/marketing and IR, Corporate Express.
Koehler, 2010 grad of California State Univ., to
Westbound Communications, San Bernardino, Calif., as an
Marcus was promoted to A/E at Goodman Media International,
New York. The firm has also hired 2009 NYU alum Jenny Brod
as an AA/E. Marcus was at Baxter Healthcare before joining
Goodman in July 2008.
Beaudoin to North American director of MS&Ls
cause marketing & corporate social responsibility unit
in New York.
Wilson to president and Deborah
Cohen to COO, Chamberlain Healthcare PR, New York.
Richard Chamberlain, current president who founded the company
in 1993, gives up his day-to-day duties on March 1 and will
continue as an adviser to the company.
Hurtt to VP and director of marketing, Fleishman-Hillard,
St. Louis. Shes in charge of marketing the firms
brand worldwide. Hurtt joined the firm in 2003.
Tomlinson to senior director, Warschawski, Baltimore.
Shes been with the firm since 2003.
Edition, March 3, 2010, Page 7
ST. SOARS; PEOPLE SEETHE
Street bonuses rose a healthy 17 percent to $20.3B in 2009,
growth sure to fuel more populist rage against the financial
service sector. The payout followed a surge in Wall Street
profit to $55B, almost triple the size of its previous all-time
high. The industry lost $42B in 2008.
at Goldman Sachs, Morgan Stanley, and JPMorgan Chase Investment
Bank increased 31 percent in 2009. Average comp rose 27
percent to more than $340,000.
York State Comptroller Thomas DiNapoli, who released the
financial figures, acknowledged that for most Americans,
these huge bonuses are a bitter pill and hard to comprehend.
He believes there is much resentment against the Street
due to its role in the global meltdown: Taxpayers
bailed them out, and now theyre back making money
while many New York families are still struggling to make
however, noted that Wall Street is vital to New Yorks
economy and the bonuses help the Empire State and NYCs
TAKES AKIN FOR CLIMATE CHANGE
Oil, the sole oil major remaining in the U.S. Climate Action
Partnership, is using Akin Gump Strauss Hauer & Feld
for global warming issues.
Partnership, a venture of corporate and environmental groups,
was rocked with news Feb. 15 that ConocoPhillips, BP and
Caterpillar decided not to renew membership.
Mulva, ConocoPhillips CEO, took a swipe at USCAP, saying
that its plan for climate and energy legislation that passed
the House, left domestic refineries unfairly penalized
versus international competition.
House bill also ignored the critical role that
natural gas can play in cutting global warming gas emissions.
Gumps duties include climate change, CO2 management,
carbon capture and sequestration, economic stimulus and
other oil and gas company concerns.
members are General Electric, Natural Resources Defense
Council, Deere, Environmental Defense Fund, DuPont, Pew
Center for Climate Change, Honeywell and General Motors.
OUT AT BWR
Labov has stepped down as co-president of entertainment
firm B|W|R PR a month after being promoted to that role
alongside Leslie Sloane Zelnik.
is part of WPP-owned Ogilvy PR Worldwide.
who represents actors, plans to start his own shop, taking
with him clients like Jack Black, Steve Carell, Will Ferrel
and Seth Rogen, among others.
was named co-president last month along with Zelnik at BWR,
which has offices in Los Angeles and New York and made the
promotions as it sought to integrate its various units like
fashion and corporate PR.
a statement, Labov praised his 16 years at BWR, while founding
partner Nancy Ryder said BWR partners have embraced
his entrepreneurial spirit and decision to exit.
EXTENDS C&B PACT
Philippines has extended its six-month $500K pact with Covington
& Burling, outreach that is headed by Stu Eizenstat,
chair of C&Bs international practice and a key
member of the Clinton and Carter Administrations.
contract, which runs through Aug. 15, promises to work with
Congress on a bipartisan basis to improve ties between the
Obama and Arroyo Administrations.
team includes Mike Barnes, former Democratic Congressman
from Maryland; Marty Gold, aide to then Republican Majority
Leaders Howard Baker and Bill Frist, and Bill Wichterman,
former chief of staff to Republican Representatives Joe
Pitts and Bill Baker.
is focusing on foreign assistance, bilateral trade, military/anti-terrorism
cooperation, and veterans' benefits. A key priority is to
push for compensation for Filipino soldiers who fought with
American troops during WWII.
HANDLES BIG FUEL CELL DEBUT
Communications handled the splashy Feb. 24 news conference
that introduced start-up Bloom Energy's fuel cell, a device
pitched as an affordable power source to allow users to
generate electricity on-site, removed from the utility grid.
Governor Arnold Schwarzenegger and former Secretary of State
Colin Powell, a Bloom board member, participated in the
unveiling at the Sunnyvale, Calif., headquarters of eBay.
The auction company has been testing Bloom fuel cells and
reports a $100K savings in power cost since installation
says users can expect a three-to-five year payback of its
cells. The company announced charter customers of Coca-Cola,
Bank of America, Google, FedEx, Staples, WalMart and eBay.
Wall Street Journal reported the unveiling follows
almost a decade of stealth development, and that Bloom
boasts its technology is nothing less than a breakthrough
in weaning the world off conventional power. Venture
capital firm Kleiner Perkins Caufield & Byers is Bloom
Energy's big financial backer.
DIES AT 61
Greisman, a corporate PR veteran, died of a heart attack
Feb. 20. He was 61.
New York City native spent nearly 25 years in key posts
at GTE Corp. and IBM. His 16-year stint at the telecom company
ended with his departure as senior VP-PA & communications
and member of GTE's executive leadership committee.
Big Blue, Greisman led PR for its global services and software
operations, which generated about two thirds of overall
took on the group executive worldwide communications job
at MasterCard Worldwide in early `06. He was responsible
for global media, executive/internal PR, public policy and
charitable giving. Greisman left MasterCard last November.
Greisman family has established the Harvey Greisman Memorial
Fund at the American Heart Association to honor the late
Edition, March 3, 2010,
has finally come out
to do public battle with us over our quest to make certain
firms in our rankings cough up some money.
lot of e-mails and phone calls have gone back and forth
among members of the Council of PR Firms and Counselors
Academy of NANA (nee PR Soc.) about our challenge to certain
PR firms to pay something for our rankings and access to
our website or face removal from the rankings.
the rankings and posting them for a year on odwyerpr.com
is expensive. The site has to be maintained including stuffing
it with news and data all day long. Firms that get business
leads from the rankings have got to support this and most
of them do so voluntarily.
Subervi of Utopia Communications, Eatontown, N.J., chair
of the Counselors Academy, says our insistence on getting
paid for rankings smacks of pay-for-play and is highly
remarks were posted on her blog called The Ethical
firms we have made this demand to are firms with $2M to
$25M and more in fees that give us minimal business.
Just a Matter of Money
is far from just being a matter of money.
Edstrom, with $119 million in revenues in 2008, 843 employees,
and No. 2 on our rankings, has only one web/NL sub at $295.
It refuses to pony up a nickel more.
just dont fit into their marketing plan,
a marketing executive told us. Several other large ranked
firms have the same attitude.
were booting Wagged and the others off the rankings.
Theyre notPR firms.
than having any sense of community, they only have a sense
of what's in it for them. They dont like independent
media that can challenge them. They dont live up to
the term, public.
are we forbidden reading material at Wagged? What are they
afraid of? PR people should not be afraid of news and information
about their own industry.
Noses to Spite Faces
are going to be cutting off their noses to spite their faces
because the ODwyer rankings are epidemic on Google.
They're the only ones we find there.
you Google healthcare PR firms, you'll see the
O'Dwyer ranking of 96 healthcare PR specialists at the top
of the unpaid listings.
searched the next 30 listings on healthcare PR firms
and there were no other rankings. This is true for the 11
other specialty PR practices ranked by odwyerpr.com-our
rankings are either at or near the top.
Are Agreeing with Us
of the firms we have contacted on this are agreeing with
us. We're asking for a $2,000 budget for those with $2M
in fees, $3,000 for those with $5M-$10M in fees, and $5,000
for those with $10M and more.
get a site license so all their employees can legally access
assurance that their ranking data will be used by us (assuming
they follow the rules), and $2,000-$5,000 in the form of
ODwyer ads during the year at no extra charge.
future of PR is in the specialties and not social media.
Even SM buffs must know SM in the specialties that are now
Orgs Dont Support Us
have to get support from the PR firms because we're getting
almost nothing from the PR trade associations.
should get a lot from the Council of PR Firms. Its
supposed to support the entire PR counseling industry and
not just its 97 members. Our website helps bring business
to PR firms so CPRF should be one of our staunchest allies.
which had $822,842 in cash/savings as of Dec. 31, 2008,
gives us one $1,000 ad for our Directory of PR Firms
each year. It has shown gross favoritism to PR Week/U.S.,
which was founded (not accidentally) in 1998, the year of
one five-year period to mid-2007, CPRF spent more than $150,000
in ads in PRW (one-third page ads once a month). The ODwyer
magazine got one $650 ad in the same period.
PR firms, meanwhile, spent $307,000 in ads in PRW from November
2005 to September 2006 while we got one $1,400 ad in the
ODwyer magazine from these same firms.
we complained about the imbalance of CPRF ad spending to
COO Kathy Cripps (2008 salary $277,020; $16,965 retirement),
she said CPRFs ad budget was exhausted and she would
stop ads in PRW.
over half of CPRFs nearly $1M in dues comes from conglomerate
PR firms. Just about all such firms (16) are in CPRF plus
81 independents. Seven of the 18 current directors are from
the conglomerates. Fifty CPRF members were in the 2008 ODwyer
Arthur W. Page Society ($581,688 in cash and savings at
the end of 2008) will not give a nickel to the Directory
of PR Firms (PRs biggest research project each year)
nor will the Institute for PR (cash/savings of $305,071).
We dont expect anything from PR Seminar, on which
about $1M is spent each year. PRS members control Page.
disappointed in the IPR since it claims to love PR research.
Tried to Steal Our Rankings
says Most of the larger holding company [PR firms]
no longer rank because they don't wish to submit their documentation.
PR operations have not ranked with us since 2001 because
their conglomerate owners wont let them.
in early 2000, announced it was too confusing to their members
to have to give different rankings info to the O'Dwyer Co.,
PR Week/U.S., and Paul Holmes.
was an astounding posture since PR firms ordinarily tailor
a complicated story to a dozen or more media.
it became onerous to deal with three PR trade publications.
sent out thousands of its own tax ranking forms to PR firms
throughout the nation in a bald attempt to steal from us
the rankings that we had built up over 30 years.
than a dozen of the big conglomerate-owned firms refused
to give us any data, forcing us to get such data from CPRF.
rules were pitiful. Commissions on corporate ads, forbidden
in our rankings, were allowed up to 10% of the fee total.
Profits were allowed from graphics, printing, events and
video production-basically anything a PR firm did.
were no demands for tax documents such as top pages of corporate
income tax returns or W-3s. Account lists were not required.
When Sarbanes-Oxley was passed in 2001, providing for jail
terms and fines for false financial reports by public companies,
the conglomerates pulled their PR firms out of the rankings.
CPRF immediately stopped collecting data for the independent.
have invited Subervi to visit our offices where we will
give her a brief history of the rankings.