The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 10, 2010, Page 1
CITES URGENCY IN NO-BID PR PACT
U.S. Army said in late February that it would award a four-month
bridge contract without competition to PR contractor Lincoln
Group in Iraq because of unusual and compelling urgency,
according to a procurement document, as elections took place
on March 7.
Group, which has changed leadership over the past few years,
now does business as Fulcra Worldwide but has handled Iraq
PR work since the U.S. invasion in 2003, when the firm was
known as Iraqex. It has also worked with the military in
supports various strategic communications tasks for the
U.S. military in Iraq, including media monitoring and PR
consulting. The value of the latest pact is not known.
need for this requirement remains critical and a lapse in
service would be severely detrimental to the Strategic Communications
Division mission during the critical time period following
Iraqi elections due to be held on March 7, 2010, reads
a procurement document from the Pentagon.
contracting official could not be reached about the value
of the add-on contract.
Army said Fulcras contract is set to expire on March
22 and a four-month bridge contract is required to avoid
interruption of service.
had initially planned a competitive proposal process, but
Fulcra claimed proprietary rights to information and processes
that would have been turned over to the winning firm (whether
or not it was the incumbent, Fulcra).
new RFP is being worked out to include the need to develop
a database or purchase the current database from Fulcra.
GM CHIEF BRINGS IN TRUSTED
PR executive Selim Bingol
will be re-joining his former AT&T boss Ed Whitacre,
now head of GM, as VP of communications for the car maker.
Bingol has been a senior
VP of corporate communications at Fleishman-Hillard and
took up the GM slot on March 8 as its vacated by Chris
Preuss, who has been named a VP of the company and president
of its OnStar division.
The 49-year-old Bingol
joined F-H from AT&T, where he was senior VP of corporate
communications under Whitacre.
Whitacre, who was chosen
to lead GM out of bankruptcy in 2009, said in a statement
that Bingol has his trust and respect.
He was earlier a VP at
MINUS SIGNS DOT PR FIRM RANKINGS
Eight of the ten largest
ODwyer-ranked independent PR firms were in the minus
column for 2009. Also reporting negative years were 15 of
the top 25 and 32 of the top 50.
Edelman, by far the largest
PR firm, only had a 2% dip to $440M from $449M in 2008.
The only firms on the
positive side in the top 10 were Allison & Partners,
San Francisco, a generalist firm, which grew 12% to $14.6M,
and Cooney/Waters Group, New York, specializing in healthcare
PR, which grew 18% to $12.3M.
A total of 128 independent
firms took part in the rankings, which was a decline from
the 157 that took part last year.
Total revenues of PR firms
in this years ranking is $1,210,033,688.
Last year, which was also
a difficult year for many PR firms, saw 50 firms drop off
the list rather than report their numbers. A number of firms
similarly decided to duck the rankings this year rather
than report declines. Newsletter editor Jack O'Dwyer said
the firms that reported their figures, whether up or down,
have done credit to themselves and the industry.
They will be in the 12
specialist categories (healthcare, tech, financial, etc.)
that are ranked, he noted.
Nine major firms that
were in last year's rankings, all of them members of the
Council of PR Firms, were not allowed in this year rankings
because attempts to sell them ODwyer website licenses
to replace their one or two ODwyer subscriptions were
ODwyer said he doubts
that only one or two people in these firms are accessing
the website as dictated by the website contract terms.
The nine firms had 2008
fees of $223 million, employed 1,486 PR people, and paid
$112,000 in dues to the Council of PR Firms. But they only
had a total of eleven $295 ODwyer subscriptions.
Waggener Edstrom, with
$119 million in fees in 2008 and 843 employees, has one
subscription, O'Dwyer noted.
None of the principals
of these firms will meet with us or even talk to us on the
phone so we have concluded they don't have the right to
call themselves PR firms since PR means debate, discussion
and dialogue, said ODwyer.
Table of PR Firms Ranked by 2009 Revenue is inside on page
Edition, March 10, 2010, Page 2
REVIEWS $4M AUTO PR PACT
state-run consumer protection entity focused on the automotive
sector is reviewing its $4M public outreach account, including
PR and advertising, with an RFP through April.
Bureau of Automotive Repair, set up in 1972 to protect drivers
in the car-loving Golden State, runs campaigns on emissions
Drive Healthy and Smog Check are two such programs
as well as consumer rights and responsibilities when
it comes to auto repair.
RFP, issued on March 1, sets an April 1 deadline for proposals.
A one-year contract is planned with two options that could
stretch it to three years and $12M.
state agency wants pitches for advertising, PR and marketing.
To pitch, firms must have at least $2M in gross annual billings
in California and have an office within 60 miles of Sacramento.
the RFP at odwyerpr.com/rfps.
CONE EXITS CONE
Carol Cone, who founded
and led Cone for nearly 30 years, will leave the Omnicom-owned
firm at the end of March.
The cause marketing pioneer
is stepping down to pursue new interests, the
firm said in a statement.
Cone, who has been chairman
of the firm for the last five years, said in a post on her
personal blog that following and meeting the Dalai Lama
at a conference last year inspired her to pursue ventures
in social issues.
I will be developing
social issues related programming for big and small screens,
will counsel new clients, industry trade groups and organizations
and continue speaking to audiences around the world,
Cone also noted that shell
work on finishing her first book due in September, Breakthrough
Nonprofit Brands, with three co-authors.
Jens Bang, a veteran of
Rockport, Reebok and Nordica, has been Cone president and
CEO since 2005.
EDELMAN SNAGS H&K HEAVYWEIGHT
Edelman has recruited
Michelle Hutton, CEO of Hill & Knowltons Australasia
operation, to head operations in Australia. She moves to
Edelman on June 1.
Hutton, a 15-year veteran
of H&K, was responsible for tripling of the WPP units
Australia business during the six years of her leadership.
She worked with blue-chip clients such as Ford, Commonwealth
Bank of Australia, Sony Ericsson, Coca-Cola, Unilever and
Hutton is taking over
for Amanda Little, who was managing director/Australia.
Looking for more time to spend with her family, Little will
now launch a sustainability practice in Australia.
Edelman also has hired
Alexandra Kelly for the general manager/Sydney slot. Kelly
joins from Weber Shandwick, where she headed client services
for Australia. The consumer marketing pro has repped Nestle,
Johnson & Johnson, Unilever, Singapore Airlines and
Alan VanderMolen is president
of Edelman/Asia Pacific.
H&K RIDES BULLET
Hill & Knowlton is
repping the US High Speed Rail Assn., a non-profit that
advocates for construction of a 17K-mile state-of-the-art
bullet train network by 2030, to spur economic
development, create green jobs and reduce dependence of
A national high-speed
network would result in 30M fewer car trips and a cut in
500K plane flights each year, according to the Clean Air
Policy and the Center for Neighborhood Technology.
The Obama Administration
has allocated $8B for high-speed rail, including a $1.25B
grant for Florida to connect Tampa with Orlando in phase
one of a plan that ultimately will link Miami to the network.
The Sunshine States
Dept. of Transportation unveiled details of its plan and
procurement procedures March 4/5 at a USHSRA conference
set for Orlando.
H&K sponsored that
event that included executives from Bechtel, Bombardier,
Shaw Group, Fluor, Sumitomo, Siemens, Lockheed Martin, Raytheon
and others. H&Ks transportation expertise is led
by vice chair Norm Mineta, ex-Congressman and Sec. of Transportation.
Michael Kehs, head of H&K/D.C. and U.S. PA chief, calls
high speed rail a catalyst for solutions like
economic development, reducing traffic congestion and greenhouse
CAPLAN WORKS HAITI RELIEF
handles the Lambi Fund of Haiti, a non-profit chaired by
Marie Marthe Saint Cyr, who held a Capitol Hill briefing
last week on relief efforts.
The Lambi Fund is one
of a handful of organizations that is focusing relief effort
beyond Haitis capital of Port-au-Prince.
Many of those rural communities
have been destroyed, but received a fraction of the media
attention that has been devoted to Port-au-Prince. Compounding
the problem is a massive exodus to the countryside, which
lacks an adequate infrastructure.
Saint Cyr, who lost five
family members to the earthquake, left for Haiti on March
8 and will provide real-time reports via satellite phone
of the rural devastation and the effort to distribute supplies
and cash payments for food, cooking oil and medical aid.
Aric Caplan heads the
firm in Rockville, Md.
APCO ADDS ISSUES PRO
APCO Worldwide has hired
Lisa Carr, co-founder of Nine Dot Strategies, as VP in its
issues management group. The D.C. firm hired Jennifer Swint,
Nine Dots other founder last month.
Carr has 15 years of experience,
working with companies, coalitions and non-profit groups.
Prior to Nine Dot, she
was with Swint at Atlantic Media Co., parent of National
Journal, The Atlantic and Government Executive.
Swint served as president of Atlantic Live, which manages
special events and explores brand-extension opportunities.
Carr was chief of staff. The duo also worked at Powell Tate|Weber
Edition, March 10, 2010, Page 3
PROMOTE POWER OF MAGS
Nast, Hearst, Time Inc., Meredith and Wenner Media slate
a marketing campaign themed Magazines, The Power of
Print to kick off in 100 titles beginning next month
to promote the vitality of magazines to advertisers, shareholders,
influencers and consumers.
titles include food, shelter, sports, entertainment, fashion
and news magazines that reach a combined audience of more
than 110M readers a month. The effort runs through the rest
of the year.
Y&R created the color spread ads that will carry headlines
such as as We Surf the Internet. We Swim in Magazines
and Will the Internet Kill Magazines? Did Instant
Coffee Kill Coffee.
effort, backed by the Magazine Publishers of America, wants
to challenge misperceptions about the medium's relevancy
and longevity, and reinforce magazines' important cultural
role, according to the kick-off announcement.
campaign will make its point by playing up rising readership
numbers (up 4.3 percent during the past five years), strong
penetration of the vital 18-34 aged market and high ad
Black, president of Hearst Magazines, calls magazines the
most cost effective and consistent mediam at both
ends of the purchase funnel.
drive consumer attitudes and intended behavior more effectively
and efficiently than viewing TV advertising alone, or when
TV is combined with online advertising.
Moore, CEO of Time Inc., wants to change the conversation
about magazines and share what we in the business know to
be true: magazines are relevant, play an important role
in society and have a strong future ahead.
DOW JONES BUYS
Jones has bought out Hearst Corp., its former 50 percent
partner in Smart Money, the Wall Street Journal
magazine that was launched in 1992. The franchise includes
and a custom publishing operation.
Larsen, president of Dow Jones, considers Smart Money a
natural fit with Dow Jones.
believes many people in the tough economy will look to the
magazine for long-term guidance on managing a variety
of personal finance issues.
Money also covers technology, automotive and lifestyle tops
in the areas of travel, fashion and wine.
Chief Comms. Officer
Sherman, senior VP for corporate comms. for Nasdaq OMX Group,
is slated to join Dow Jones & Co. as its chief communications
officer at the end of the month.
has been with Nasdaq for the past eight years guiding global
comms. and reputation management, including during the $3.7
billion acquisition of Sweden-based OMX, which closed in
2008. She was previously at Middleberg Euro RSCG, where
she was chief client officer.
DJ, shell oversee PR, media relations and internal
communications for the News Corporation unit. She reports
to CEO Les Hinton, who noted in a statement that the story
of Dow Jones at the vanguard of the news business in the
digital age is only beginning to be told.
SMITH TAKES WEEK IN
REVIEW ED SLOT
Sam Tanenhaus is handing
over the editor job of the New York Times Week
in Review to his deputy Dave Smith.
Tanenhaus will continue
editing the Book Review and will contribute
pieces to the Times Arts & Leisure
Bill Keller, NYTs
executive editor, lauded Tanenhaus for writing enough
sage prose of his own to fill one book, grace an acre or
so of newsprint in our own paper, and lend a little intellectual
heft to a few other publications.
Smith has been at the
Week in Review for the past seven years, serving as assistant
and deputy editor. He joined the NYT as a copy editor in
FT TAPS TETT FOR U.S.
The Financial Times
has tapped Gillian Tett as U.S. managing editor in charge
of both print and online editions. The current assistant
editor responsible for the paper's markets coverage will
move to New York to assume her new duties on Sept. 1.
Tett takes over for Chrystia
Freeland, who is shifting to Thomson Reuters. She joined
the FT in 93 and has worked as capital markets editor,
deputy editor of the Lex column, Tokyo bureau chief, economics
editor and reporter in Russia and Belgium.
Tett is author of Fools
Gold: How Unrestrained Greed Corrupted a Dream, Shattered
Global Markets and Unleashed a Catastrophe.
Lionel Barber, editor
of FT, believes Tett is ideally placed to lead the
next phase of FTs editorial development in the U.S.
She is to "play an important ambassadorial role in
the region and strengthen our growing influence in the North
American market," according to Barbers statement.
Freeland reported from
London and Moscow before moving to the U.S. in 2006.
FT has a daily circulation
of 400K. Its website has more than 1.8M registered users.
DENNYS PULLS IRISH FAMINE
Dennys has pulled
an ad that promotes offer of free refills of french fries
and pancakes through the end of the month in celebration
of end of the Irish Famine.
The ad said Dennys
promotion was honoring the 150th anniversary of the end
of the Great Hunger that was triggered by potato blight
and intensified by British misrule and land policies.
Dennys has received
a ton of protests and calls of boycott over the spot that
was created by Goodby Silverstein & Partners.
Hill & Knowlton is
distributing Dennys apology. It reads: Dennys
has a history of using humor in its television advertising.
It is certainly not the intention of the company to offend
anyone or any group and we apologize if this spot has in
news continued on next page)
Edition, March 10, 2010, Page 4
TO SUSPEND CLIMATE LAW GETS PR
Claussen has been hired by a push to suspend Californias
ground-breaking climate change law, which is being targeted
by Republican lawmakers and conservative groups, as well
as, according to one report, at least two Texas-based oil
2006 law, A.B. 32 or the Global Warming Solutions Act, is
aimed at air pollution and mandates stringent greenhouse
gas cuts by 2020.
say the measure will cost the state jobs by placing tough
new regulations on business in a struggling economy. That
opposition has organized as Suspend AB 32 and
is gathering signatures (they need 435K) to put suspension
of the law on the November ballot in the Golden State.
is based in Sacramento and is best know for the Harry
and Louise ad campaign that helped derail healthcare
reform during the Clinton administration.
Los Angeles Times reported that Attorney General
Jerry Brown a Democratic candidate to succeed Gov.
Arnold Schwarzenegger, who signed the law has oversight
over the official wording of any ballot initiative. The
Times said his office discarded the jobs initiative
title of the proposed measure in favor of the title Suspends
Air Pollution Control Laws Requiring Major Polluters to
Report and Reduce Greenhouse Gas Emissions That Cause Global
Warming Until Unemployment Drops Below Specified Level for
citing unnamed sources, said two San Antonio-based oil refiners
Valero Energy Corp. and Tesoro Corp. are the
funders of the ballot initiative.
Maviglio, who heads public affairs firm Forza Communications
and was communications director for ex-Gov. Gray Davis,
is helping to defend the law.
Gillespie has signed on as D.C. representative for Kerry
Killinger, the ousted chief of Washington Mutual, which
collapsed under his watch from a portfolio of toxic mortgages.
was removed as WAMU chairman in June 2008 and CEO in early
September. The Federal Deposit Insurance Corp. seized WaMus
assets in late September and then sold to JPMorgan Chase.
an e-mail to Seattle Times, Killinger expressed sorrow for
the downfall of the bank. The impact of the takeover
of Washington Mutual was a devastating occurrence for everyone
affected including the employees, shareholders and communities
in which Washington Mutual did business; and I am exceedingly
sorrowful at the personal toll it has taken on all of the
employees, he wrote in an e-mail. Killinger pledged
to work one-on-one to help former WaMu staffers to find
Gillespie stands ready to support Killinger on issues related
to any Congressional probe of the financial crisis and bank
Quinn, President Bill Clintons former counsel and
Vice President Al Gores chief of staff, leads the
Gillespie was hired by Wilson Sonsini Goodrich & Rosati,
Killingers law firm.
WATER ENTITY SEEKS PR HELP
public water agency for a 200-mile swath of Los Angeles
and Ventura Counties in California has an RFP out for its
six-figure PR account.
Castaic Lake Water Agency, the water wholesaler for the
Santa Clarita Valley, wants to hear pitches through March
18 to enhance its reputation as water champions
for the region.
maintains a presence at events like Emergency Expo, and
the Lexus of Valencia Jazz and Blues Concert Series, uses
social media like Facebook, and hosts an open house during
Water Awareness Month each year.
the RFP says that when people hear the CLWA in the news
its usually regarding water shortage threats or rate
increases. The residents dont always connect
the good work that the employees do through the Valley with
the organization they see in the news, reads a copy
of the RFP.
Consulting budget for 2009-2010 is listed at $220K. It spent
$241K last year.
PR, Los Angeles, is the incumbent and was invited to participate.
water agency said in the RFP that it wants a firm to produce
a redefined outreach program emphasizing the
social marketing of a water use efficiency theme
the RFP at odwyerpr.com/rfps.
MGP REPS DETROITS EMBATTLED
Kwame Kilpatrick, Detroits
embattled former Mayor, has reached out to MGP & Assocs.
PR as his legal woes mount.
After resigning in September
2008, Kilpatrick spent 99 days in jail for perjury and other
charges and agreed to pay Detroit $1M in restitution over
five years. Kilpatrick is currently battling charges that
he violated probation.
Kilpatrick failed to make
a nearly $80K restitution payment last month, and prosecutors
say that he has been untruthful about his personal finances,
according to an Associated Press report. Another $240K payment
is scheduled for April.
MGP president Mike Paul
told ODwyers that he was personally contacted
by Kilpatrick for PR help. The firm is providing Kilpatrick
with strategic reputation management counsel, national
media relations, crisis PR and litigation support,
according to Paul.
STANTON HANDLES BAINS
Stanton Public Relations
& Marketing handled Bain Capital Partners successful
$1.6B bid for Dow Chemicals Styron plastics business.
Styron provides chemicals
and plastics to the automotive, appliances and packages
sectors. Its 1,900 workers chalked up sales of nearly $4B
The Midland, Mich.-based
giant has an option to take a 15 percent stake in Styron.
The Wall Street Journal noted that stake could be
beneficial if Bain decides to publicly offer Styron.
The partners also signed $400M worth of supply and service
Dow had 09 revenues
of $45B. Bain has $65B in assets under management. Alex
Stanton heads SPR&M.
Edition, March 10,
2010, Page 5
OF PR FIRMS
SCHOOL WANTS TO BUILD PROFILE
States W.P. Carey School of Business, one of the largest
biz schools in the U.S., wants PR help in being viewed as
a top-of-mind, top-tier institution nationally,
according to an RFP for PR services open this month.
56-year-old school, which serves 1,900 graduate and 8,900
undergraduate students, wants to build its brand
among faculty and administrators at other business schools,
Freeman, communications manager for the school, told O'Dwyer's
that it does not currently work with a firm.
PR work will not include local and state media coverage,
which the school sees as adequate. The PR RFP is one of
three being issued by the institution the other two
cover media buying/planning and search engine marketing.
one-year contract with four option years is planned. Pitches
are due March 31.
The school was renamed after New York investment banker
William Polk Cary in 2003.
the RFP at odwyerpr.com/rfps.
SORRELL SEES STABILITY
WPP CEO Martin Sorrell
has updated his "less worse" economic forecast
to an outlook that sees "stabilization, if not growth,
as yet" as the Dublin-headquartered company closes
its financial books on 2009.
WPP saw "like-to-like"
revenue drop 8.1 percent, though overall revenues advanced
16 percent to $13B, powered by the acquisition of Taylor
Nelson Sofres. Pre-tax profit dropped 11.3 percent to $994M.
WPPs PR and PA units
showed steady improvement during 2009. Led by Burson-Marsteller
and Hill & Knowlton, PR registered a 6.7 percent like-to-like
revenue drop during the second-half compared to an 8.2 percent
decline in the first part of the year.
PR/PA closed out the final
quarter down less than five percent. Operating margins fell
by 1.2 percent as "action was taken to reduce costs,
with average headcount down significantly." There were
98,759 WPP employees at yearend `09, a number down 12.3
percent from the year ago period.
WPP predicts 2010 to be
a "more stable year." It has budgeted for growth
for the second- quarter, the first time that it has done
so in six quarters.
WPP expects full-year
results to be bolstered by the Vancouver Olympics, Asian
Games in Guangzhou, FIFA World Cup in South Africa and the
World Expo in Shanghai. The U.S. Congressional elections
also will kick in a percentage point to industry growth.
twice as many companies on the Fortune Global 100
list have active Twitter accounts than corporate blogs
65% vs. 33% -- according to Burson-Marstellers Social
Media Check-up among the Fortune list. Full story
at odwyerpr.com. ...The
three-year-old, $3 billion Cancer Prevention and
Research Institute of Texas has suspended an RFP process
for its six-figure PR account after proposals were submitted
by firms, citing budget constraints.
Silver Associates, New York/On Call International,
emergency services and travel assistance for business and
leisure travelers, for brand marketing and online/offline
media relations; Michael Todd Cosmetics, for PR for launch,
media relations, special events and promotions; Early Learning
Coalition of Miami-Dade/Monroe, for PR; Eventi, a Kimpton
Hotel, slated to open in 2010 in Manhattan, for PR.
Media International, New York/Little Pim, for comms.
for its foreign-language DVD series for kids; Lustgarten
Foundation, for media relations with Cablevision for the
pancreatic cancer research entity; WNET/Thirteen, for PR
for its new Lincoln Center studios; Magnum Photos, for media
relations for sale of historic archive of prints to a major
investor; Fannie E. Rippel Foundation, for PR.
PR, New York/Joseph P. Day Realty Corp., to position
its New York Accessories Exchange building at 366 Fifth
Avenue in the fashion trade.
Communications, New York/Verizon Wireless, as AOR
for PR in the New York metro area, following a pitch process
that involved 30 firms over the summer. Work includes media
relations, multicultural outreach, social media and corporate
Lee Communications, New York/Leblon Cachaca, liquor
brand, and the Gourmet Latino Festival, slated for June
4-12 in New York.
Communications, New York/SinoHub, China-based electronics
supply chain, for IR and financial comms.
Communications, Lambertville, N.J./PartySpace.com,
wedding planning, gift site, for PR.
Communications, Boston/Zeus Technology, U.K.-based
software-based application delivery controller company,
for PR, including strategic consulting, media relations,
content development and a thought leadership program. Five
U.S. firms were invited to pitch.
Chicago/Virginia State Corporation Commission, for an integrated,
statewide campaign to urge consumers to save energy.
Group, Ft. Lauderdale/freeHAMPreport.com,
free site that determines eligibility for the Home Affordable
Des Moines, Iowa/National Pork Board, as AOR for consumer
branding and advertising. SCC is working with Spark Communications
for traditional media and handling digital media in-house.
& Schmid, San Diego/Media Arts Center of San
Diego, for comms., including mobile, social media and video
Investment Corp., Calgary/Atikwa Resources, for investor
relations, corporate comms. and marketing services.
Edition, March 10, 2010, Page 6
CISION SELLS GERMAN BIZ
Cision said it has inked
a deal to unload most of its German business to Infopag
International, a media monitoring and analysis company,
for about $4M in cash and other considerations.
The deal, expected to
close at the end of March, includes Euro 2.85M in cash ($3.9M)
due on Sept. 30, 2012, as well as restructuring costs of
Euro 250K ($339K) and a loan of $2.7M to be paid back by
Cision said it will retain
its current German customers of its CisionPoint PR software
as well as its five-person sales force in the market.
Revenue of its German
business in 2009 was EUR 18M, Cision said, but operating
loss was EUR 1.6M, excluding restructuring costs.
The company said media
monitoring services will be provided to Cision customers
through Internet sources, electronic feeds from aggregators,
and a reseller agreement with Infopaq.
Cision last month reported
a 35% slide in fourth quarter revenue, down 17% for all
of 2009. It has been divesting businesses in Europe and
Scandinavia as part of an ongoing cost-cutting plan.
Cision won a $37K pact
this month to handle media monitoring for Nova Scotia Liquor
Corp., the state-run sole distributor for alcoholic beverages
in that province. Annual sales top $500M.
The state-run company,
which is active in social media like Facebook, Twitter and
YouTube, issued an RFP in February to track "all platforms"
PITCHENGINE PREPS SERVICE
PitchEngine, an online PR distribution platform, said it
has partnered with tech news/social media site Technorati
and media contacts database MyMediaInfo to develop new components
for the forthcoming "Pitch Platform" service.
Jason Kintzler, founder and CEO of PitchEngine, said the
service will aim to cut down on blanket pitching of releases.
"It used to be acceptable to just blindly send press
releases to media, but these days there's just too much
junk out there," he said.
Pitch Platform will incorporate Technorati List, a blog
outreach service, while MyMediaInfo users will have access
to the Pitch platform to receive content.
PE said media will be able to follow and filter only they
desire via the new service. They can interact privately,
one-to-one with the content creator via the platform and
can also pitch story needs to brands and organizations from
within the same categories of interest.
BRIEFS: D S
Simon Productions has partnered with web/video conference
to allow the New York-based digital and broadcast company
to play its videos during PR presentations. President Doug
Simon, a frequent speaker and presenter in the PR sector,
called the BeaconLive service the best he's seen for incorporating
video content into live meetings and presentations.
Mazur, executive VP and director of national media
for Ogilvy PR Worldwide, has moved to former Ogilvy client
Bausch + Lomb as VP of PR of its vision care division. Mazur
heads PR globally and for North America for the B+L unit,
which includes its contact lenses and chemical disinfectants.
Mazur handled several healthcare clients at Ogilvy, including
Johnson & Johnson, Pfizer and Bayer, among other work.
She was previously a senior VP at Edelman, where she worked
on the Acuvue contact lens account, and earlier spent six
years at The Walt Disney Co., including marketing manager
for its ABC/ESPN network licensing and media relations manager
at Walt Disney Records. Mazur started out in country music
PR at Gangwisch & Associates in Nashville, working with
artists like Hank Williams Jr. and The Oak Ridge Boys.
Hernandez, a former deputy assistant to President
George W. Bush who served the president when he was governor
of Texas, has signed on as a director at Brunswick Group,
San Francisco to handle issues like global mandates, market
access and transactions. Hernandez was assistant secretary
of commerce for international trade and director general
of the U.S. and Foreign Commercial Service. Camille
Anderson, who was deputy press secretary to California
Gov. Arnold Schwarzenegger, joins as an account director
to handle crisis, PA and other assignments. Hernandez worked
in the White House from 2001-05. Anderson worked on the
Bush-Cheney reelection campaign and held posts at the Republican
National Committee and Dept. of Labor. She later led communications
for Schwarzeneggers economic recovery task force which
managed the states $50 billion in stimulus aid.
Antonette, who led Fleishman-Hillards consumer
practice, has set up R. Antonette Communications, a boutique
firm in Long Beach, Calif., to handle family and parenting
brands, green marketing and CSR campaigns, as well as professional
services clients. Antonettes a 14-year veteran of
GolinHarris, where he led client accounts like Mattel and
ConAgra. Start-up clients at RAC include Solatube Intl,
GP Toys, as well as a law firm and captive insurance firm.
Kauffmann, communications director for New York Governor
David Paterson, resigned his post March 4 as Paterson fights
charges that he helped quash a domestic violence case against
a former top aide, as well as reports that he lied about
getting New York Yankee World Series tickets. Kauffmann
said in a statement: As a former officer in the United
States Navy, integrity and commitment to public service
are values I take seriously. Unfortunately, as recent developments
have come to light, I cannot in good conscience continue
in my current position. He joined Patersons
team a year ago and is a veteran of Hillary Clintons
political operation and Glover Park Group.
Edition, March 10, 2010, Page 7
of Independent PR Firms With Major U.S. Operations
here for ranking.
Edition, March 10, 2010,
finally smoked someone out
at Waggener Edstrom.
guess calling them cheapskates got under the
skin of VP/marketing and CC Kent Hollenbeck.
else would you call a PR firm that had revenues
of $119 million in 2008 and 843 employees but could afford
only one $249 subscription to us?
March 1 blog linked to gawker.com
where former PR Week reporter Hamilton Nolan huffed
that we were on crack, ethically speaking.
pleased Hollenbeck no end.
asked Wagged to pay $10K for an odwyerpr.com
website license so all its employees can legally access
is a pitiful sum compared to the $40K Wagged pays to the
Council of PR Firms each year not to mention tens of thousands
of dollars for the PR Week awards banquet for sponsorships
is one of the $15K sponsors of the PRW banquet this Thursday.
the firm does is give lots of money to the PRW and CPRF
and the publicity to us.
sort of thing helped to kill our old newspaper, the New
York Journal American. It got the press releases while
TV got the ads.
had been giving Wagged No. 2 ranking on our list of PR firms
but it doesnt act like a PR firm so were removing
it. Unlike Wagged execs, ranked PR firm principals talk
to us and let all their employees access our website. Theyre
not afraid of knowledge.
regard Waggeds harsh attitude to reporters (PRW apparently
excepted) to be the antithesis of PR.
Times columnist Jonathan Martin was ordered by a Wagged
employee last October not to use her name or suffer being
Likes PRW Ranking
got under our skin is Hollenbeck saying that it is taking
part in other industry rankings that do not require payment
is only one other such ranking and that is PRWs which
requires no tax documents, no account lists and which allows
corporate issue ad commissions up to 10% of revenues.
does not collect any revenue totals for specialties such
as healthcare, tech, financial, beauty/fashion, food, etc.,
which is where the PR counseling industry has been for at
least a decade. The ODwyer specialty PR rankings are
the only such rankings on Google.
rankings require top pages of corp. income tax returns,
W-3s showing total payroll, account lists and other substantiation.
Since Hollenbeck is so
effusive in his support of PRW, saying Wagged has advertised
in it, we will point out that PRWs annual Contact
directory of data on PR firms, corporations and assns. no
longer has any price on it. That price used to be $249.
For years PRW gave away
this $249 directory as part of the $198 subscription to
PRW in violation of a USPS periodicals rule that says a
premium may be no more than 60% of the cover price of the
We took Contact and the
PRW subscription offers to the USPS a couple of years ago.
The result is Contact only being sold as part of a PRW subscription
with no price on it.
getting under our skin is Hollenbecks statement
that Wagged supports the industry (in reference
to our pleas for PR firms and others to support the rapidly
vanishing PR trade media).
If Wagged is so supportive
of the trade media then why have seven PR publications disappeared
since 1998, the year that the CPRF and PRW were born?
PR Reporter and
PR Quarterly both died in their 50th years. Also
no longer published are Reputation Management mag and Inside
PR NL of Paul Holmes (Inside PR continues as a website),
and PR Intelligencer Report and PR Journal of
Ragan Communications and the weekly Ragan Report
(which continues online).
The weekly PR Reporter
carried lots of research reports, many of them written by
Boston University grad students. We always read it and got
good stuff out of it.
PRQ carried thoughtful
pieces by PR professors and PR pros. Its articles were the
second most copied by NANA (PR Society) for its information
packet business (after ODwyer articles). Where were
Wagged and all the other big PR firms when these publications
The ad rep for PRQ told
us he pounded on the doors of the big shops for years to
no avail. The only ad PRQ ever got was from North American
Precis Syndicate. PRQs circulation was a pitiful 900.
What happened in 1998
was that a bunch of big firms got together and decided there
was only going to be one dominant PR publication in the
U.S.PRW. Millions were thrown into it and other publications
put on a starvation diet.
However, after ten years
here, PRWs average paid and requested circulation
to Oct. 1, 2009 was 6,155, said its USPS statement in its
November 2009 issue. This is a small fraction of the 250,000+
PR people in the U.S. according to the U.S. government statistics.
Total average press run
was 9,659 with an average of 1,814 being distributed free
and an average of 1,670 copies not distributed at all. What
a waste of paper!
It reminds of us another
wastethe 20,000 printed copies of NANAs Tactics
and Strategist still being distributed when they should
be PDFs. NANA, contradictorily, killed the infinitely more
useful annual directory of members, saying it wasted too
much paper and postage.
NANAs two print
publications make it almost impossible for any other PR
print publication to thrive since NANAs 20,000 members
wont subscribe to anything else.
PRW publisher Haymarket,
which worked closely with NANA when it brought PRW here
(using NANAs membership list for initial circulation),
should not have agreed to come unless NANA agreed to stop
Ranking Loaded with Minus Signs
The ODwyer ranking
of PR firms, published in this issue, is loaded with minus
We salute the firms that
reported no matter what their results were. This increases
the credibility of the PR counseling industry.
Not on the list are nine
members of the Council of PR Firms who think they can cheap
out on us and still be in our rankings.
The nine, topped off by
Wagged, paid about $112,000 in CPRF dues last year for their
$223 million in U.S. revenues (dues are .65% of revenues
to a max of $40K).
For their total of 1,486
employees they took exactly 11 ODwyer subscriptions
at $295 each. They accuse us of selling the
rankings and we accuse them of terminal tightness. We are
using the rankings as a club to get these tightwads to cough
up their fair share of compiling the rankings and hosting
them on odwyerpr.com.
Some CEOs ask why should they get an ODwyer site license
when only one person in the firm (them) sees the website.
Such stinginess with information
as well as money disqualifies them to be called PR