The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 17, 2010, Page 1
AIR POLLUTION ORG WANTS PR PITCHES
air pollution control agency for Southern California is
reviewing its six-figure media relations contract through
early April via an open RFP.
South Coast Air Quality Management District, known as AQMD,
covers air quality for 10,743 square miles and 16.7M people
in the region, the second most populated urban area in the
country and No. 1 for smog.
agency wants pitches for the $180K-a-year account to work
with its media relations manager, Sam Atwood, on various
PR assignments over the duration of the year-long contract.
optional bidders conference is set for March 23 in Diamond
Bar, Calif., but proposals are not due until April 6.
anticipated contract will carry two year-long options. Download
the RFP at odwyerpr.com.
PR and VPE PR have worked with the AQMD in the past.
TO LEAD LONDON GAMES
London 2012 Olympic and Paralympic Games organizing committee
has chosen hometown Freud Communications as lead shop to
handle the Summer Games. A half dozen firms pitched for
the account pegged in the $3.5M range.
which is 50.1 percent-owned by Frances Publicis Groupe,
won the pitch in tandem with MS&L Worldwide sister shop.
and Hill & Knowlton also are on London 2012's roster.
The London organizing committee expects to add more firms
for a variety of projects.
Freud's shop handled the handover ceremony of
the Games from Beijing to London. His firm has done work
for PepsiCo, Nike and Sony.
is son-in-law to media baron Rupert Murdoch, CEO of News
has named James Kelly its first creative director. Based
in New York, Kelly will report to Ellen Ryan Mardiks, who
was recently upped to vice chairman.
is charged with bringing a more disciplined and focused
creative process to the Chicago-headquartered Interpublic
had been at GHs sister firm, Weber Shandwick. He served
as senior VP and creative director for WS/U.K and Ireland
region. Prior to Interpublic, Kelly was at Omnicoms
Porter Novelli and Publicis Groupe's MS&L Worldwide.
TURNS TO FLEISCHER
golfer Tiger Woods has brought in Ari Fleischer Sports Communications
as he is rumored to be planning a return to professional
golf this month.
firm is affiliated with IMG Sports & Entertainment,
which represents Woods.
New York Post broke the news, citing two unnamed
sources in the golf community.
Arnold Palmer Invitational is slated for March 25 in Florida,
where Woods lives and has been spotted practicing. Another
event, the Tavistock Cup, will be on Woods home course
near Orlando March 22-23.
source told the Post: They were in his living room
this week going over a strategy for how to handle Bay Hill
in two weeks, a reference to the course where the
Palmer event is held.
has most recently worked with baseballs Mark McGwire
and the U.S. Olympic Committee in the sports PR realm.
held a tightly choreographed press conference last month
to apologize for marital infidelity which has cost him several
FIRM WORKS MEDIA FOR ALLAWI
joint venture of Kearsarge Global Advisors, a Washington,
D.C.-based public affairs firm, called Sphere Consulting
is working the international media on behalf of Iraqs
former prime minister Ayad Allawi, who is leading a coalition
to oust current PM Nuri Kamal Al-Maliki in the countrys
March 7 elections.
Courtovich, managing partner at Kearsarge and Sphere, told
ODwyers via email that Sphere is coordinating
efforts with Allawis team. He provided this statement
from the politician:
Iraqi people have spoken, and it is vital for our countrys
future that the integrity of the democratic process is respected.
As the votes are counted, the great number of Iraqis who
risked their safety to take part in these elections are
formed Sphere with Londons I.W. Osborne & Co.
late last year. KGA has counseled Ted Forstmann of Fortsmann
Little & Co. and John Walton, vice chairman of Wal-Mart.
was VP at Ketchum, manager of PA at Burson-Marsteller and
senior advisor to former Texas Senator Phil Gramm.
Full Table of PR Firms
Ranked by 2009 Healthcare Revenue is inside on page 7.
Edition, March 17, 2010, Page 2
PR CHIEF OUTLINES CHANGES
U.S. must follow a more aggressive and strategic approach
to public affairs to get its message to the world and counter
opponents and enemies with sophisticated media strategies,
said the U.S. PR chief, Judith McHale, in testimony to the
Senate Foreign Relations Committee on March 10.
who has traveled to Europe, the Middle East and Asia in
her first year as Undersecretary of State for Public Diplomacy,
spoke as the State Department completed an eight-month review
of its public diplomacy efforts and outlined changes in
stake for the nations PR plans, including the addition
of new positions overseeing foreign media and regional public
noted 40 new democracies have emerged over the past 25 years
with citizens shaping governments unlike any other period
in history. Public opinion is influencing foreign
governments and shaping world affairs to an unprecedented
degree, she said.
also outlined the challenges of the global stage as enemies
and opponents use sophisticated media strategies to spread
disinformation and rumors that spur hatred and violence.
said she directed public affairs officers worldwide in December
to be more aggressive and strategic in their communications
efforts. She credits that stance with changing the global
narrative about the U.S. relief efforts in Haiti following
the devastating earthquake there.
also said a new position at State Deputy Assistant
Secretary of State for International Media Support
is being created within the Dept.s bureau of public
affairs to pay high level attention to foreign
media. Deputy assistant secretaries for public diplomacy
are also being established in each of the State Department's
regional bureaus to put a PR perspective in senior policy
talks and coordinate initiatives in those regions, McHale
media has become a key part of U.S. public diplomacy with
tools like Skype, Facebook and YouTube playing a role in
outreach across the globe.
also presented the Senate committee with the draft Pakistan
Communications Plan, essentially a PR framework for
winning the public in that country.
has been an uphill battle but, as our voice gets more frequent
play, the impact on the discourse in Pakistan's media has
been noticeable, she said.
STATE U. AWARDS PR PACT
and Associates won a competitive pitch with Chicago State
University to guide a six-figure PR contract for the 143-year-old
other firms pitched for the 15-month contract, which started
on March 12, to develop a PR and marketing strategy.
South Side school has a paltry graduation rate below 20
percent and was recently whacked by veteran Windy City journalist
James Warren as a "patronage dumping ground with an
awful record for graduating students" after a state
senator pushed through $40M for an additional campus.
FISHES FOR SUPPORT
Parks and Entertainment has hired OB-C Group, the former
O'Brien Calio shop, for public policy support in the aftermath
of the February 24 killing of an Orlando trainer by a killer
SeaWorld team includes the well-connected Democrat and founder
of OB-C, Lawrence O'Brien III.
is dealing with issues such as Travel Promotion Act, Fair
and Cost Effective Travel Policy Act and Amusement Park
Ride Safety Act.
staffer could not be reached for questions about whether
the firm is dealing with fallout surrounding the killing
of Dawn Brancheau, who was thrashed underwater and drowned
by a 22-foot, 12,000 pound orca called Tiliku.
has not yet decided if Tilikum is going to perform in shows
again. It remains on public display at the Florida park.
The marine park operator, which owns 26 orcas, has ruled
the murder, trainers have been banned from getting into
the pools with whales, but they will eventually get back
into the water, Chuck Tompkins, SeaWorld's chief trainer
told the Wall Street Journal on March 9.
Atchinson, SeaWorld's CEO, admits his company is still "trying
to get our arms around the incident."
which used to be part of Anheuser-Busch, was sold to Blackstone
Group for $2.7B last year.
EYES BREAUX LOTT
powerhouse Patton Boggs is talking takeover of Breaux Lott
Leadership Group, the firm headed by former Louisiana Senator
John Breaux and ex-Senate Majority Leader Trent Lott.
firm collected nearly $3M in fees during the fourth-quarter
of 2009 from blue-chips in the energy, transportation, communications,
healthcare, financial services, engineering/construction
and defense sectors.
records show that BLLG received $150K each from AT&T,
General Electric, Entergy Corp., Nissan North America, Retail
Industry Leaders Assn., Plains Exploration and Production
Co., Northrop Grumman, EduCap and Pharmaceutical Research
and Manufacturers of America.
was down for $130K, while National Assn. of Broadcasters,
Information Technology Industry Council and Assn. of American
Railroads paid $120K.
Foods, Arsenal Capital Group and United Maritime kicked
in $100K. Fedex and Financial Services Roundtable gave BLLG
$90K apiece. Southern Shrimp Alliance, Shaw Group, Raytheon,
United Space Alliance, Parsons & Whittmore, Ashley Furniture,
Prudential Financial and Shell Oil contributed $70K to the
firm's bottom line. Other clients are National Assn. For
Home care and Hospitals ($40K), LHC Group ($30K), CC Services
($20K), Diageo North America ($10K) and Fortune Brands ($10K).
Gas Alliance and Edward Jones are clients added last month
to the firm's roster.
Breaux Jr. and Chester Trent Lott Jr. are partners of the
Edition, March 17, 2010, Page 3
TO HEAD TIMES CO. PR
Christie, VP of corporate communications at Dow Jones, is
slated to move to the New York Times Co. to fill its vacant
senior VP of corporate communications post.
Mathis, who held the position, moved to Standard & Poors
Jones brought in Bethany Sherman this month from Nasdaq
to lead communications.
will head internal and external comms. for the Times Company,
starting March 22. The 40-year-old executive directed PR
for the launch of the Wall Street Journal Weekend Edition
in 2005, the Journal redesign in 2007, and DJs acquisition
in seven years at the company.
was previously at Sony Electronics and a senior A/D at Goodman
started his PR career at the National Academy of TV Arts
HIRES NYT DIGITAL VET
Ascheim has been hired by the Associated Press to head its
newly created business unit called AP Gateway. He gets the
AP Digital/general manager title.
was responsible for the New York Times website. He
joined the Times in 2004 as director of entertainment and
the wire service, Ascheim is to sell consumer applications
for Apples iPad and other digital devices. He reports
to Jane Seagrave, APs chief revenue officer.
Ascheim was editorial director at FoxNews.com and head of
TheSquare, a college networking site.
TAPPED FOR AMNEWYORK
Turcotte, a veteran of Sirius XM Radio, is the new publisher
of amNewYork, the free daily published by the Newsday
Media Group of Cablevision.
reports to Terry Jimenez, NMG publisher, which operates
a collection of community papers and various websites.
was a top advertising sales executive at Sirius XM. Earlier
he worked at Hachette-Filipacchi Media and Mens Health
FORMS SOCIAL MEDIA SQUAD
Today has named Brian Dresher manager of social media
and digital partnerships at the Gannett paper. He was online
is joined by Alexandra Nicholson, who is social media strategist.
She is charged with working with editorial to develop off-site
was in the communications and events marketing group.
TAKES OVER SAFIRES COLUMN
Zimmer, a linguist and lexicographer, has been named On
Language columnist for the New York Times Magazine.
Safire wrote the column on grammar and word usage until
his death last fall. Zimmer begins the On Language bi-weekly
column on March 21.
is the executive producer of VisualThesaurus.com
He is the former editor of American dictionaries at Oxford
University Press and is a consultant to the Oxford English
was previously a research associate at the University of
Pennsylvanias Institute for Research in Cognitive
Science. Zimmer is on the Executive Council of the American
Dialect Society and a member of the Dictionary Society of
Marzorati, editor of the NYT magazine, said Zimmer has an
academics deep knowledge and a maven's eye,
ear and passion to his commentary on the way Americans write
and speak now.
SAUDIS ENEMIES OF INTERNET
Without Borders published its Enemies of the Internet
list March 12, highlighting countries that clamp down on
online freedom of expression.
non-profit group cites China, Saudi Arabia, Burma, North
Korea, Cuba, Egypt, Iran, Uzbekistan, Syria, Tunisia, Turkmenistan
and Vietnam as the worst offenders.
North Korea, Cuba and Turkmenistan employ harsh crackdowns
and set up technical obstacles to prevent their people from
having access to the `Net, according to RWB.
Arabia and Uzbekistan opt for massive filtering that results
in a system of self-censorship.
Egypt, Tunisia and Vietnam have "wagered on an infrastructure
development strategy while keeping a tight control on the
webs political and social content," says RWB.
China also demonstrates a "deep intolerance for critical
has declared many of its net citizens to be enemies
of the state. RWB has added Russia and Turkey to its
under surveillance list. The Kremlin, which
has cracked down on media outlets, has been arresting bloggers
and blocking what it believes are extremist
has blocked thousands of sites, including YouTube, that
criticize Mustafa Kemal Ataturk, founder of the Turkish
republic and its first president; the military and official
governmental policy concerning minority groups like Kurds
which plans a highly sophisticated filtering system; South
Korea, which has passed laws that challenge the anonymity
of web users; United Arab Emirates, Thailand and Belarus
are also on the list.
CONTINUE S.M. EMBRACE
70% of journalists are using social networking sites, according
to Middleberg Communications second Media in
the Wired World survey, up 28% from 2008.
half of journalists responding said they use Twitter and
other microblogging sites (up 25%) and the same percentage
-- 48% -- said they view online video. Only about one-quarter
are listening to podcasts, according to the survey, conducted
by the Society for New Communications Research and backed
news continued on next page)
Edition, March 17, 2010, Page 4
PR HIT; ARAB YOUTH CONFIDENT
Middle East is seen as a largely underdeveloped yet promising
market for PR as the communications sector develops there.
are an estimated 90 PR agencies in the United Arab Emirates,
but quantity is far outweighing quality, according to an
agency PR executive in the country.
addition, Burson-Marsteller, which has had a presence in
Dubai since 1999, published a survey of Arab youth last
week showing a confident, tech-savvy generation growing
up in the region and creating a coveted base for marketers
Saleem, director of Virtue PR & Marketing Communications
in the UAE, told Emirates Business magazine that PR has
been acting like the poor cousin of advertising
in the region.
there is a huge demand for strategic corporate communications
counsel, the majority of the PR agencies are still offering
shallow tactics, said Saleem, who noted PR people
are following creative ideas set out by ad agencies. This
is hindering the industrys growth.
views on the lack of mentoring for young professionals,
and his view that a PR agency should be more of a family
doctor than a general practitioner are also outlined in
the EB piece.
meanwhile, reached in deeper for its second survey of Arab
youth by conducting 2,000 face-to-face interviews in the
18-24 demographic in countries like UAE, Saudi Arabia, Egypt
and Jordan, among others.
Hughes, former public diplomacy chief for the recent Bush
administration who is a global vice chair at Burson, noted
that while more than two-thirds expressed concerns about
a rising cost of living, and a shortage of affordable housing
was another top concern, Arab youth in general are confident
in the region's direction.
FLUFF RULE LOCAL TV NEWS SCENE
weather, crime and fluff dominate Los Angeles television
news, according to a study released March 11 by the Norman
Lear Center at the USC Annenberg School for Communication
study analyzed 14 days of local news programming and more
than 11,000 news stories.
study found that in a typical hour L.A. stations devoted
a 22 seconds to local government news (budget, law enforcement,
healthcare, immigration, personnel changes and transportation).
and weather grabbed the most airtime (3:36 minutes), followed
by crime at 2:50 minutes and soft news (human
interest, oddball stories and various fluff) at 2:26 minutes.
Advertising weighed in at 8.25 minutes.
Kieffer of the Los Angeles Civic Alliance, which sponsored
the study, expressed serious concern with the
results. Noting that most people get their news from TV,
he said if TV isnt doing its job, we can hardly
expect our citizens to be aware of what is going on with
expects community organizations to begin to weigh
in on license renewals based on the degree of local hard
survey covered eight stations including KABC, KCAL, KCBS,
KCOP, KNBC, KTLA, KTTV and Spanish-language KMEX.
GOLDMAN MOST ADMIRED
companies which have taken a PR beating over the past year
made Fortune magazines Most Admired Companies
list for 2010.
Sachs, the banking giant that has received criticism for
doling out large bonuses after playing a role in the financial
collapse, and Toyota Motor, which is reeling from safety
concerns, landed at numbers 7 and 8 on the list, respectively.
and Google topped the list, followed by Berkshire Hathaway,
Johnson & Johnson and Amazon.com.
& Gamble was No. 6 and Wal-Mart and Coca-Cola rounded
out the list at 9 and 10.
for the list were completed in the fall and winter before
the Toyota crisis exploded.
public at large may still see Goldman as the poster child
for the greed that sparked the financial crisis, but its
reputation in the business world is stronger than ever,
the magazine noted.
was No. 15 last year.
FACEBOOK EFFORTS NEED WORK
the U.S. military is embracing social media tools at a faster
rate than most parts of the private sector, its presence
on Facebook can be confusing and one-sided because of scores
of unofficial pages and a low number of interactions with
fans, according to a study by Manassas, Va.,
PR firm Janson Communications.
which specializes in PR for defense, aerospace and government
technology clients, looked at 682 Facebook pages posted
by the military and found that 84% of those pages had no
interaction with fans, while noting recruiting
pages answered only one out of every 12.5 questions or comments
inactivity is notable because the firm found that 33% of
pages had interaction among users, even if the site operator
never participated, meaning conversations are taking place
on military pages without input from military personnel
that run the pages.
did find that the Army in particular has moved to embrace
Facebook throughout its recruiting command, but that effort
needs tweaking as indicated by the low interaction with
users and underdeveloped pages.
Department of Defense released its first major social media
policy on Feb. 26 saying its non-classified network would
allow access to social media pages.
pages, or those not created by the military, are muddying
the social media landscape on Facebook for the armed forces,
firm said that the number of fan posts on unofficial pages
shows that users are confused about which pages are run
by the military and which are not.
Marine Corps. has the most Facebook fans, followed by the
National Guard and U.S. Army.
Edition, March 17,
2010, Page 5
OF PR FIRMS
FEMALE PR EXEC DIES AT 84
Jacobson, the first female PR executive at Fleishman-Hillard
who left a strong imprint on the firm in a 46-year career
there, died March 9 after a long illness. She was 84.
is credited with mentoring a generation of younger executives
at the firm, especially women, as well as expanding the
scope of PR to use special events as an effective tool.
Senay, CEO and president of the firm, said Jacobson entered
PR when it was a bastion of male dominance but
he said she over-matched most in the industry
at the time.
before Oprah Winfrey, the Internet and self-help groups,
she became a living patron saint of women in public relations,
he said. She was a one-woman, womens rights
was well-known in St. Louis and her friends and confidants
included luminaries like August Busch Jr. (Anheuser-Busch)
and Clarence Barksdale (First National Bank of St. Louis).
played a lead role in creating the VP Fair events on the
St. Louis waterfront starting in the 1980s and F-H noted
she once served on more than 20 local boards simultaneously.
co-founder Robert Hillard once credited Jacobson with showing
the firm that there was more to PR than intelligent news
Ruth we thought the only way to publicize was to write intelligent
news releases, the late Hillard said, according to
the firm. It was Ruth who thought up all these neat
things to make it a memorable event.
one example, she added splash to the St. Louis Cardinals
opening of Busch Memorial Stadium in 1966 by having home
plate flown in by helicopter from the old stadium next door.
Rochester, N.Y., native attended Northwestern Universitys
Medill School of Journalism in 1947 and later signed on
as F-Hs 16th employee in 1955. She retired in 2001
and is survived by a daughter and granddaughter.
Group CEO Michael Kempner is slated to lead a panel
discussion on Building the Customer Experience Culture
at the Conference Boards 2010 Customer Experience
Management Conference in New York March 24-25. MWW is a
sponsor of the event at the Inter-Continental The Barclay
New York. Info: conference-board.org.
Mickey Ibarra &
Associates, Washington, D.C., has changed its name
to Ibarra Strategy Group and opened a Dallas outpost. Info:
...Los Angeles-based marketing firm 72andSunny
has acquired social media/PR shop Unlock
PR, which handles parenting and lifestyle brands
like ugaboo, Oeuf, Appaman, Fleurville, Madewell and The
Container Store. Founder Kerry Fitzmaurice takes the title
of PR director at 72. The two firms have collaborated in
Communications, New York/Maxine Morgan Eyewear, distributor
for Cantor & Nissel optical products outside of Europe,
New York/Skystar Bio-Pharmaceutical Co., China-based veterinary
healthcare and medical products, for financial communications
Morris + King Company, New York/Heritage Aviation,
aircraft management, charter and other services, for a PR
campaign for its 25th anniversary and to launch an 80,000-square-foot
green facility in Burlington, Vt.
New York/Harrahs Entertainment, for PR, including
media relations, strategic alliance development, events
and social media, following an RFP.
PR, Staten Island, N.Y./Staten Island Board of Realtors,
to revamp its marketing initiatives and heighten the
impact of both its public and industry communications.
Communications, Parsippany, N.J./DSM Nutritional
Products, for an 18-month PR and communications campaign
for dietary supplement. resRvida.
Group, Philadelphia/Villanova University, for communications
consulting following a national review.
Marketing PR, Baltimore/Greater Baltimore AHC, development
and property management, for PR to highlight its efforts
in affordable housing in the greater Baltimore area.The
work includes media and community relations for a new development.
Communications, Raleigh, N.C./TS Designs, custom
sustainable t-shirt printing, for media relations
and social networking.
Capital Partners, Atlanta/American Manganese, for
investor relations in the U.S. for the Vancouver-based mining
PR, Miami/United HomeCare Services, non-profit home
care and Canyon Ranch Hotel & Spa Miami Beach, both
for strategic marketing counsel and media relations.
Group, Boca Raton, Fla./Stanley Steemer, for PR for
its water damage restoration and indoor air quality divisions.
PR, Oakbrook Terrace, Ill./Life Fitness, exercise
equipment manufacturer, as AOR for PR.
Group, Dallas/The Tradeshow Marketing Company, consumer
products in As Seen on TV and other categories,
for IR counsel.
West Partners, Denver/Mocapay, mobile marketing and
sales solution for merchants, for PR, and Intermap Technologies,
digital mapping, for PR for its AccuTerra iPhone application.
Communications, Los Angeles/The Grill on the Alley
(Beverly Hills); Tonys Darts Away, new Burbank eatery;
City of Angels Wine Fest slated for Memorial Day.
Edition, March 17, 2010, Page 6
VETS SET UP PR SERVICES SHOP
former executives of the shuttered broadcast PR company
On The Scene Productions, including co-founder Stacie Hunt,
have opened Point Media in Los Angeles.
venture is a unit of Point Enterprises Group, a conglomerate
of radio stations, broadband facilities and other businesses.
Hunt are partners Maya Burghardt and Jim Bowling, who serves
as creative director of the new shop.
is led by John Hearne, who met the new partners a few years
back. When the opportunity to partner with them recently
presented itself, it was a no-brainer, says Hearne.
Media will handle video production, media tours, sizzle
reels, press junkets and digital PR services work. It has
hit the ground running with its work on Giftcrafts
launch of a Marie Osmond collection of home décor,
handbags and other products.
said the firm will work with clients from the OTSP days
and work to forge new relationships.
was built into a multimillion-dollar PR services business
but was sold to a private equity firm in 2006, which stunned
staffers by shutting the company down in September 2009.
Its closing has created a diaspora of former execs, a handful
of which moved to Vidicom in New York, while others joined
competitors or set up their own ventures.
STRAUSS TO HEAD ENTREPRENEURS
Richard Strauss, president
and founder of Washington, D.C.-based Strauss Radio Strategies,
has been named president of the D.C. chapter of the Entrepreneurs
EO counts 7,300 members
with 111 billion dollars in sales and 1.2 million employees
worldwide. The D.C. chapter has 107 members.
Entering his fourth year
on the EO board, Strauss was previously learning chair for
two years and president-elect for one year.
"As a member for
the past nine years, I believe that I have the necessary
expertise and leadership skills to further enhance the professional
lives of this prestigious group, Strauss said.
He founded his company
15 years ago after serving as the nations first White
House radio director during the Clinton administration.
Contact Cafe, and media list and PR service provider
based in Washington, D.C., said new analytics reports are
available to monitor news generated from press releases
and social media conversations. Tonya Garter, director of
products & services, said users will be provided with
a better sense of how their campaigns are performing against
competitors, how to better allocate sales, marketing and
communication budgets and how their online reputations are
holding up. ...SMARTdesks
of Baltimore has unveiled a line of video conferencing furniture
under the Boomerang brand. Info: smartdesks.com.
Slevin, who ran The Slevin Group for nearly eight
years, to Hill & Knowlton, Tallahassee, Fla., as senior
VP and general manager of the office. He was previously
Southeast communications director for the National Federation
of Independent Business and PR manager for Eckerd.
Stivers, director of communications for Ohio statehouse
speaker Jon Husted, to the Ohio Petroleum Marketers and
Convenience Store Association, Columbus, as director of
marketing and comms.
Butterworth, outreach manager at the National Partnership
for Women & Families, to Jones Public Affairs, Washington,
D.C., as an A/S. She previously directed advocacy relations
accounts at DDB Issues & Advocacy and worked with Mark
Krueger & Associates, the Clean Air Council, and the
Pennsylvania Resources Council.
Collins, senior A/E, Marketwire, to Shift Communications,
Boston, as director of business development. Shell
focus on getting B2B and consumer brands in the new role
at the firm.
Mauldin, account rep for Jackson Marketing Group,
to Howard, Merrell & Partners, Raleigh, N.C., as an
A/E. She focuses on the firms Component Hardware Group
and Georgia-Pacific Professional business.
Durham, VP of marketing for Hewlett-Packards
Americas imaging and printing unit, to Standard Insurance
Co., Portland, Ore., as VP of marketing and communications.
Sheran, GM for Schroder PR, to Spaulding Communications,
Decatur, Ga., as senior account director. She was previously
with The Maximus Group and The DeMoss Group.
Amboy, previously with The Rossman Group (Mich.)
and Rachel Dalton Comms. (Dublin, IRL), to The Quell Group,
Troy, Mich., as an assistant A/E.
Salzillo to assistant VP, Coyne PR, Parsippany, N.J.
He joined the firm in February 2005 and has worked on Shell
Lubricants and Goodyear Tire & Rubber Co. He leads the
firms new media efforts, as well.
VanAssendelft-Baker to A/S, Childs Play Communications,
New York. She joined in 2009 and directs the firms
Team Mom network of bloggers.
Marcus to A/E, Goodman Media International, New York.
She joined the firm in 2008.
Chader to senior VP, corporate communications, CMT,
Nashville. She joined in 2005 from sister Viacom unit MTV.
Boineau, principal of E. Boineau & Co., Charleston,
S.C., was awarded the American Ad Federations Silver
Nyhus, president/CEO of Nyhus Communications, was
named Business Leader of the Year by the Greater Seattle
Edition, March 17, 2010, Page 7
Ranking of Healthcare PR Firms
here for ranking.
Edition, March 17, 2010,
majority of those voting on odwyerpr.com
on the need for a PR library are in favor of it.
course! Who could be against a library? The PR Establishment,
can't stand the thought of the lower echelons of PR having
access to a lot of information and having a regular place
where they can meet and actually engage in F2F (face-to-face
groups can work together if they want to.
of them got together on Jan. 13-14, 2003 in Madison, N.J.,
to tackle the problem of the decline in trust in corporations
and business institutions.
cash/savings of 13 PR groups listed at the end of this editorial
total $13,783,945 so there's plenty of money available.
the group with the lowest amount of money is the Black PR
Society of America ($16,324).
like FedEx, IBM, Johnson & Johnson, Prudential Financial
and UPS are making tax-deductible donations to the Arthur
Page Society of $10,000+ and/or buying $14,245 sponsorships
at the PR Week/U.S. banquet but have little or no money
for the blacks.
Public libraries are "beloved
institutions" and "more essential than ever before,"
found a study by Public Agenda, 30-year-old public service
group headed by famed researcher Daniel Yankelovich.
Politics is the reason
Some PR groups will ask
what's in it for their members. That's the wrong question.
As tax-free entities, they're supposed to serve their entire
industries and not just their members.
PR Once Had
The New York PR community
once had a free public library at the NANA (nee PRSA) h.q.
at 51st st. and Third ave. But NANA got over-run in 1980
by members from the north, south and west who ousted all
New York PR pros from h.q.
Patrick Jackson of N.H.
led the charge, becoming president in 1980. His attitude
towards the press was direct: Duck em and screw
em (said on videotape to Morley Safer of 60
His very first action
in January 1980 was ousting XPV Rea Smith from h.q., where
she was ordered never to return.
Jackson et al gave the
22-year veteran of NANA a post at the group's Foundation
with offices on upper Madison ave.
Assn. pro Betsy Kovacs
joined in January as Smith's replacement. Jackson's philosophy
was that with one or two exceptions, all those at h.q. should
be association professionals. Previously, about half the
staff were PR pros.
Smith was found dead in
the bathroom of her New York apartment on May 17, 1981.
Friends said they were
unaware of any illness the 63-year-old Smith had. Some theorized
that she committed suicide.
The cause of death was
The library was closed
in the 1990s, shortly after it was discovered that NANA
was selling tens of thousands of authors' articles without
Instead of a library,
NANA started offering a wide range of seminars, webinars
and workshops as professional development with
fees attached to each.
Public Agenda says libraries
need a high level of private philanthropic funding
and we agree.
$13.7M in Cash/Savings
Cash/savings of the 13
groups (listed at the end of this article) total $13.7 million
as of their latest 990 filings.
The Arthur Page Society,
headed by Bill Margaritis, corporate VP of global communications
and IR of FedEx, sticks out like a sore thumb because it
is a 501/c/3 charity, a status usually given to organizations
like the Red Cross, United Fund, ballet companies and symphonies.
Only two others in the
13 are c/3's-the Institute for PR which does not have individual
members, and BPRS.
The other ten are c/6
trade groups with individual memberships just like Page
but which cannot get gifts from corporations that are deductible
by the corporations.
Big to Page
Corporations such as FedEx,
Johnson & Johnson, Coca-Cola, Kraft, IBM and Staples
give Page a total of more than $200,000 each year that can
be written off. None of the other ten groups can have such
We think the c/3 status
is indefensible and is unfair to the other groups.
Page is named after Arthur
W. Page, the first VP of PR at ATT. A graduate of Harvard
and member of the New York Yacht Club, he was an ardent
foe of the "New Deal" policies of President Franklin
Reporting is Execrable
None of the 13 groups
lives up to the standard for financial reporting as set
by the Independent Sector, the trade group for non-profits
with about 800 members. IS is a c/6.
Proper reporting, which
the IS itself provides, is making available to members and
non-members both the latest Form 990 and the full audit
on the first page of a group's website.
Need Meeting Place
New York PR groups including
NANA/NY are especially in need of a neutral place to meet.
Chapter events are often
held at PR firms including Ketchum, Fleishman-Hillard, Ruder
Finn and Gibbs & Soell.
Some PR firm CEOs tell
us they would never send one of their people to a competing
firm for a workshop.
We understand that because
we would never send an ODwyer reporter to PR Week
or PR News for a session on reporting techniques.
A logical contender as
the place for a New York PR library is none other than the
23rd floor of 317 Madison ave. where Page and the Council
of PR Firms share 1,700 sq. ft. Vacant on that floor is
7,000 sq. ft. The building has 21 other vacant offices.
With office vacancy rates high, now is a good time to sign
Below are the cash/savings
of the groups as taken from their latest Form 990 filings.
Also provided are their Federal I.D. numbers which facilitates
searching for the documents.
--Council of PR Firms,
$822,000 (ID: 13-4011840).
--Arthur Page Society, $581K(23-2290568).
--New York Women in Comms., $451K (13-6274650).
--Institute for PR, $305,071 (13-6161619)
--New York Financial Writers, $539K (13-6122376).
--NANA (national), $4,632,985 (13-1582190).
--NANA (NY chapter), $102,073 (23-7150122).
--Int'l Assn. of Bus. Comms., $1,440,488 (94-3046165).
--National Investor Rels. Inst., $4,715,854 (54-1758790).
--Black PR Society of America, $16,324 (58-0135149).
--Publicity Club of New York, $23,681 (13-1605248).
--Overseas Press Club, $64,794 (13-1140459).
--Entertainment Pub. Prof. Assn., $89,676 (95-4386512).