The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 31, 2010, Page 1
GETS BIG E-HEALTH PACT
has picked up a $25M-plus paid and earned media pact for
digital health records with two offices of the U.S. Dept.
of Health and Human Services.
campaign, including advertising and PR, is mandated by the
Health Information Technology for Economic and Clinical
Health Act, a law signed by President Barack Obama in February
2009 supporting digital health records with $19 billion
in grants and loans over four years.
contract, with HHS Office of the National Coordinator
for Health Information Technology and the Office for Civil
Rights, was available to pre-approved agencies under federal
Ketchum has been tapped to develop a communications strategy
and tactics for a two-year campaign, in addition to PR support,
media, grassroots and social mobilization, among
price tag for the campaign is capped at nearly $25.8M and
supported by the federal stimulus law.
TAKES RESOLUTE POST
Resolute Communications has landed U.S. healthcare heavyweight
Michael Durand for the managing director slot at its New
York City outpost.
is 21-year veteran of Porter Novelli and former chief of
its health operations. He also put in a stint at Ogilvy
PR Worldwide, exiting in `08 as managing director for healthcare
strategy and planning.
credits include high-profile launches of biopharmaceuticals
Capoten and Glucophage (Bristol-Myers Squibb), Taxotere
(Sanofi-Aventis) and Vytorin (Merck).
Korving (Ketchum) and Paul Blackburn (Fleishman-Hillard)
co-founded Resolute in 02.
RELEASES FLOOD INSURANCE RFP
Federal Emergency Management Agency has released an RFP
for advertising and PR to support the National Flood Insurance
J. Walter Thompson and Ogilvy PR Worldwide are the incumbents
for the account, previously worth about $13M a year, and
won the last review in 2003.
NL reported in February that FEMA was preparing the solicitation.
said it plans a single contract for one year with four options.
are due by March 30 while proposals must be submitted by
HHS Office for Civil Rights will manage the day-to-day
work on the campaign.
SEEKS PITCHES FOR TOURISM, ECON DEV
is reviewing its mid-six-figure tourism and economic development
PR account to woo both journalists and business leaders
with an RFP process open through late April.
RFP calls for firms to have at least $20M or more in capitalized
billings for PR.
Keystone State has about $406K earmarked for the PR efforts
over the next year, including nearly $250K for tourism PR
and another $156K for economic development.
work includes press tours, events, distribution and tracking
of PR efforts and other activities with the dual goals of
educating travel writers and journalists, as well as boosting
awareness and positive perception of the state among business
Tierney currently works with the states Dept. of Community
and Economic Development. That agency issued an RFP on March
15 and plans to award a one-year contract with two option
years attached. Deadline is April 20 (questions by April
PUSHES FOR PAKISTAN
Baerlein Strategic Communications has picked up the Council
on Pakistan Relations grassroots organization, which has
been a client of Interpublics Cassidy Associates until
January. The new business follows Raskys hiring of
Cassidy veteran Shawn Sullivan earlier this month.
acquired the account of the Council, which advocates for
a better understanding and more trade with Pakistan, last
June to supplement its $700K account with the Islamic Republic
job is to influence U.S. policies with an eye toward promoting
democracy, prosperity and stability in Pakistan.
which has received $17.5B in U.S. aid since the 9/11 terror
attacks, has been credited in the U.S. media of late for
cracking down on the Taliban. Its military has rounded up
Afghan Taliban officials and launched a series of attacks
on the homegrown version of the group. U.S. and Pakistan
officials last week discussed a series of economic and military
is joined by Chris Cooper, a 20-year veteran of the Wall
Street Journal, and David Tamasi, Rasky/D.C. head and
Ogilvy PR alum, on the Council work.
table of PR firms ranked by 2009 revenue in several categories
on pg 7.
Edition, March 31, 2010, Page 2
TAPS BRIT-OWNED DUTKO
United States Olympic Committee has hired Dutko Worldwide,
the D.C. firm acquired in `09 by Britains
move follows media reports that the USOC, a tax-exempt entity,
may push for direct federal support of Olympic teams.
tax code grants the USOC an exemption because it is supposed
to be a group that fosters "national or international
amateur sports competition."
observers such as Howard Gleckman of the Urban-Brookings
Tax Policy Center challenge that exemption since major Olympic
sports (hockey, basketball) and big time events (skiing
and ice skating) are dominated by professionals.
come a long way from the days when the Olympics stripped
a track and field gold medal from Jim Thorpe because he
made a few bucks playing semi-pro baseball, posted
Gleckman, a former BusinessWeek senior correspondent,
on the Tax Vox blog of the Christian Science
has recent Olympic experience representing Chicago in its
unsuccessful effort to snag the 2016 Summer Games that will
be played in Rio de Janeiro.
RAYTHEON GRABS JENSEN
David Jensen has assumed
the VP-communications slot at Raytheon's intelligence and
information systems operation.
The former senior VP-marketing
& communications at GE Capital International Services
had handled global marketing, IR, PR and internal communications
for the nearly 50-country division.
Prior to GE, Jensen served
as senior VP at Ketchum and Asia/Pacific PR manager for
Boeing, where he helped launch PR for the Boeing 777 aircraft.
Lynn Dugle, president
of Raytheon's IIS arm is looking for Jensen to support strategic
communications, branding and business development efforts.
Jensen is based at the
Falls Church (VA) office of Waltham (MA)-based Raytheon,
which chalked up $25B in `09 sales and employs about 75,000
PN LANDS LANDI
Porter Novelli has named
Joe Landi, a 25-year PR veteran, as executive VP and director
of the New York healthcare practice of the Omnicom shop.
The 1995 founder of Landmark
Communications worked high-profile campaigns such as the
pre-launch scientific communications for pain-reliever Celebrex
and an eight-year brand awareness campaign for sleep medication,
Prior to Landmark, Landi
worked at Burson-Marsteller, Edelman, Wang Associates and
Grey Healthcare. PN also shifted former health chief Peter
Pitts to the new post of global regulatory and health policy
TEACHERS' PENSION FUND WANTS
CalSTRS, the large pension
system for California teachers which paid out $8.6 billion
as of mid-2009, is looking for pitches to provide overall
PR and public affairs support via RFP.
The 97-year-old California
State Teachers Retirement System is the second-largest
public pension fund in the country.
The Los Angeles Times
reported March 16 that CalSTRS $130-billion investment
portfolio lost more than a quarter of its value in the recent
A contract for up to two
years is planned. Runyon, Saltzman & Einhorn of Sacramento
is the incumbent.
To qualify, firms must
have been in business for the last three years and have
strategic communications experience with a significant
public policy issue in that time frame. Proposals are due
April 8. The RFP is at odwyerpr.com.
FINANCIAL GROUP PLANS D.C.
The Financial Services
Roundtable has bought in APCO Worldwide, along with a polling
firm and ad agency, to burnish Wall Street's image in D.C.
as industry reform is eyed by the White House and Congress.
Luntz Maslansky Strategic
Research and Omnicom's DDB round out the roster for the
FSR, the lobbying entity for 150 banks and insurance companies.
Bloomberg reported that
a PR push will come to fruition as the mid-term election
season heats up.
An RFP was issued earlier
this year by the FSR, which includes high-profile members
like Citigroup and Wells Fargo. Qorvis Communications and
Waggener Edstrom were among firms pitching for the work.
BKLYN CRUISE TERMINAL SEEKS
The New York City Economic
Development Corp. is looking for a programmer to organize
and promote festivals, markets, arts, recreational and performance
events throughout the year on two-acres of empty space adjacent
to the Brooklyn Cruise Terminal in the revitalized Red Hook
The events are to run
when Cunard's Queen Mary 2 and Caribbean Princess liners
are not in port, which is about 300 days a year.
The NYCEDC has conducted
roundtables to receive input from the Red Hook community
about potential events at the Atlantic Basin space.
concerts, dances, flea/green/food & wine markets, art/antique
shows, volleyball, equestrian competitions, movies, sailing
regatta, remote control car races, bike rentals, skateboard
park, kayaking, sailing regatta and the Red Hook Country
The programmer must take
charge of attracting visitors beyond Red Hook via advertising
and PR, work with local merchants/community organizations
and reinforce the maritime heritage of the neighborhood.
NYCEDC wants to kick off
the action this summer.
A site visit is scheduled
for April 19. The proposal deadline is May 27.
RFP is at odwyerpr.com/rfps.
Edition, March 31, 2010, Page 3
DOZIER TO AP
Dozier, one-time Middle East correspondent for CBS News,
joins the Associated Press next month as its chief intelligence
officer. Reporting from Iraq in `06, she was injured from
a car bombing attack.
has been working in CBS' Washington bureau, covering the
Pentagon and White House. Earlier, she was the network's
London bureau chief and top European correspondent for CBS
Radio. Dozier has worked for BBC Radio's World Service and
has freelanced for the Washington Post and San
the AP, Dozier is to work with the services reporters
on stories about the terror threats faced by the U.S. and
NYTC SAYS 'SORRY' TO SINGAPORE
The New York Times Co.
apologized for an opinion piece critical of Singapore's
political leadership and paid a $114K fine in damages for
the commentary about dynasties.
The offending All
in the Family piece ran in the Feb. 15 edition of
the International Herald Tribune, NYTCs worldwide
The company apologized
for any inference that Singapore's leader Lee Hsien Loong
did not achieve his position through merit.
CPB PONIES UP FOR LOCAL JOURNALISM
The Corporation for Public
Broadcasting has announced that it will spend $10.5M with
stations during the next two years to create seven local
journalism centers for local/regional communities.
Patricia Harrison, CEO
of CPB, says the funding comes as access to high quality,
original reporting is declining. The CPB has a responsibility
to ensure that journalism can continue to thrive and serve
the needs of our democracy.
Harrison noted that participating
stations are locally owned and operated and work in
partnership with other community-based organizations.
The CPB also is backing
the public media platform project that aims to distribute,
present and monetize digital media more efficiently.
The Pew Project for Excellence
in Journalism and Poynter Institute earlier this month estimated
that $1.6B in newspaper reporting/editing capacity has been
lost in 2000.
A little more than $140M
on non-profit money has been earmarked for citizen journalism
WSJ NAMES WINE COLUMNISTS
Jay McInerney, author
of Bright Lights, Big City, and Lettie Teague,
a Food and Wine veteran, will write alternate Saturdays
in the Weekend section of the Wall Street
Journal. They begin next month.
McInerney has been doing
monthly wine columns for House and Garden. His
work has been collected in two books, Bacchus and
Me and Hedonist in the Cellar.
Teague, according to a
memo from Robert Thomson, WSJ managing editor, is renowned
for her irreverent, entertaining writing style and
smart takes on broader themes from wine counterfeiting to
the intricacies of restaurant wine lists.
Also, Pia Catton, features
editor at Politico, is joining the WSJ to head the Arts
and Leisure section of the New York section that is
being introduced in April.
She is a veteran of the
defunct New York Sun, serving as features editor,
dance critic and arts chief during six years up to the demise
of the paper in 08.
Earlier, she was a member
of the New York Posts editorial board.
LINKEDIN ESTABLISHES DUBLIN
LinkedIn, the social networking
site for business professions, is establishing its international
headquarters in Dublin.
city proves access to a highly skilled workforce and
enables us to co-ordinate our business growth across Europe
and beyond, according to a statement from Kevin Ayers,
managing director of LinkedIn/Europe.
The Silicon Valley-based
company has European offices in London and Amsterdam. It
has tripled European membership to 14m during the past two
LinkedIn counts more than
60M users and has received more than $100M in venture capital.
The Irish Times reports that LinkedIns move to Dublin
creates jobs in marketing, sales, finance and customer services.
W SNATCHES Ts
W, the fashion
title of Conde Nast, has snatched Sefano Tonchi from the
editorship of T: The New York Times Style Magazine.
He takes over W on April 12.
Tonchi joined the Times
as style editor for its Sunday magazine in 03. Previously,
he worked at Esquire, Self and LUomo
Tonchi succeeds Patrick
McCarthy, editorial director, who is exiting Conde Nast.
Both W and T had been
hit with the decline in fashion and luxury advertising.
IFC TEAMS WITH THE ONION.
Independent Film Channel
has teamed with the satirical news operation, The
Onion, to develop a cable TV series.
The Onion News Network
will be a half-hour program featuring the off-the-wall video
clips that run on the Onion's website.
A recent Onion video reports
that Nestles Stouffer's unit is putting suicide prevention
tips on all of its single-serving microwaveable meals because
eating a mac & cheese is a cry for help.
Another covered how the tragic death of a toddler could
have happened to any family that owns a 20-foot, 300-lb.
Will Graham, executive
producer at the Onion, told the New York Times he
plans to give viewers the most authentic, aggressive,
snarky, in-your-face news show out there.
IFC, part of Cablevision,
draws an audience of 70M with independent movies and comedies
such as the classic Monty Pythons Flying Circus.
news continued on next page)
Edition, March 31, 2010, Page 4
LAUNCHES NATIONAL BROADBAND PLAN
Federal Communications Commission has unveiled a comprehensive
national initiative to give cheaper, faster Internet service
to all U.S. households.
to Congress on March 16, the plan details a strategy to
give all U.S. citizens reliable access to broadband Internet
service by 2020. The plan also requires faster, more reliable
broadband service for national safety and health institutions.
is expected to cost $20 billion.
Commission's goal is to connect approximately 110 million
American households to affordable service within the next
decade, with connection speeds of at least 4-megabits-per-second.
Some living in U.S. cities could see their connections reach
100 Mbps, about 25 times faster than current average speeds.
outlined in the FCC's report, while data and storage requirements
have gone up for Internet users, average connection speeds
have not grown at a rate commensurate. About 100 million
in the U.S. (or about 35% of the population) surf the Internet
with connections below broadband. Nearly 14 million live
in areas where there is still no access to broadband connections
Americans are also surfing with broadband speeds below what
has been promised to them by their service providers. The
FCC has created a site, www.broadband.gov,
where users can test their connections, as well as report
broadband dead zones.
U.S. currently lags in international connection speeds.
Americans surf the Internet at an average of 3.9 Mbps, somewhere
between the 16th and the 18th place when compared to other
has an average measured connection rate of 7.9 Mbps, and
South Korea surfs at an astounding 14.6 Mbps. Sweden, Ireland,
Poland, Netherlands and Romania all connect at average speeds
faster than the U.S.
York-based web solutions firm Akamai announced in January
that U.S. average broadband speeds declined 2.4% between
2009's third quarter and the same time a year before, a
dip some blame on canceled connections during the recession.
Connection speeds in most other industrialized countries
meanwhile, have continued to increase.
increasing the nation's broadband connectivity, the FCC's
National Broadband Plan also calls for connections with
especially fast speeds (1-gigabit-per-second) to be installed
at area hospitals and military installations, and for bolstering
the FCC's current E-Rate program, which provides broadband
connections to schools and classrooms.
portion of the plan (about $6 billion of its projected operations
support) includes improving broadband access for emergency
services, including rural clinics and national first-responder
a specific push to create a broadband public safety network
for first-responders who can communicate faster with fire
and police departments," said FCC Spokesman Mark Wigfield.
"The public safety community is united behind the idea
that better communications can save lives."
FCC's broadband rehaul is the response to a legislative
requirement in the American Recovery and Reinvestment Act,
which mandated the FCC to study recommended changes to current
domestic broadband access.
funding sources for the ambitious initiative remain uncertain,
and in some cases could spark a lobbying battle between
telecom companies and lawmakers.
FCC has proposed using spectrum auctions to pay for part
of the plan, an announcement that raised ire in the U.S.
broadcast industry, which acquired large swaths of empty
wavelengths after U.S. TV signals switched from analogue
to digital formats last year.
funds would come from existing Universal Services Fund support,
which would require an undetermined amount of legalese,
considering the fund is currently written to partition money
solely for voice support services.
FCC has recommended subsidies for telecom companies that
agree to wire rural areas without broadband.
Commission has also requested $9 billion in funding from
Congress to speed up implementation of the plan.
PR PRO FOR COMEBACK
Rod Blagojevich credits
Glen Selig, head of The Publicity Agency, for helping him
put his life together after impeachment from the Illinois
governorship following charges that he tried to sell
Barack Obamas ex-Senate seat.
Just as I was marching
into the abyss, Glen came into my life and helped me navigate,
Blago told Felix Gillette of the New York Observer,
which has a glowing two-page profile of the ex-gov in its
March 29 issue.
Selig geared his PR strategy
to pushing Blagojevich back in the public eye. The goal
was to make people understand who the embattled former politico
is and what makes him tick. You dont do that
by hiding in the corner, said Selig.
Facing mounting legal
bills, Selig vetted TV deals to raise cash for his client.
Selig turned down an opportunity
for Blagojevich to appear in HBOs Cathouse
set in a Nevada bordello.
According to the NYO,
Selig didnt think that working as an understudy
pimp at a TV whorehouse was the right positioning for his
client. An offer to endorse a Blago-shampoo
marketed in a phallic-shaped bottle also was rejected.
Blagojevich agreed to
appear on ABCs reality show, Im a Celebrity
Me Out of Here, but could not travel to Costa Rico
because as part of the criminal probe he had to turn in
his passport. His wife, Patti, took his place. Blagojevichs
debut on Donald Trumps The Celebrity Apprentice
3 debuted March 14. Legendary New York City newspaper
man Jimmy Breslin is writing a book on Blagojevich.
Selig believes his PR
strategy is working because Blago gets positive feedback
from the people he meets on the street.
The federal corruption
trial begins June 3.
Edition, March 31,
2010, Page 5
OF PR FIRMS
DOUBLES IN BRUSSELS
has doubled its size in Brussels via a merger with The Centre,
which the No. 1 independent firm describes as the first
think-do tank in Europes capital city.
surviving entity will be known as Edelman The Centre. It
will be co-managed by Centre co-founder Martin Porter and
Edelman Brussels chief Laurent Chokouale Datou.
announcing the deal, Richard Edelman noted that since the
crisis of 2008, governments worldwide are playing a much
more activist role in regulating business, even serving
as investor of last resort.
Centre deal provides Edelman a greater opportunity to support
clients for further engagement of EU institutions and national
governments across Europe to address key societal challenges
from healthcare to trade, as well as regulatory initiatives,
The Centre has clients and capabilities in energy/climate,
environment/sustainability, financial services, trade/competition
affairs, consumer, and healthcare.
NEW FIRMS FOR DITTUS, WIRTHLIN
PR veteran Gloria Dittus
announced her latest venture, D.C.-based Story Partners,
on March 19, although the firm has been operating since
Dittus, who built Direct
Impact (sold to Burson-Marsteller in 1999) and Dittus Communications
(sold to FD in 2005) into respected D.C. firms, calls Story
Partners a 21st century public affairs firm
that strives not to be biggest public affairs firm
but simply the best. She has a mix of PR and PA veterans
on board, including some former Dittus staffers, and additional
offices in New Orleans and Birmingham.
Staffers include Powell
Tate and Smith & Harroff vet Loran Aiken, former Dittus
staffers Amos Snead and Shelton Jones, and Rick Heartsill,
former chief of staff to Rep. Sonny Callahan (R-Ala.).
PR Partners Split
The three partners of
Greenville, S.C.-based LinningSmoakCrawford PR have split
to form two agencies.
Marion Rose Crawford,
who joined Sandy Linning and Katherine Smoak Woods
firm in 2008, has set up Crawford Strategy LLC, with Linning
and two other staffers.
Wood, meanwhile, has formed
Smoak PR with two staffers. Info: smoakPR.com;
Vets Announce Research Shop
Former partners of Wirthlin
Worldwide, the firm of Ronald Reagans pollster, Richard
Wirthlin, said March 25 they have set up a market research
and communications consulting firm Heart+Mind Strategies
Wirthlin is serving as
a board member of the new venture headed by CEO Dee Alsop.
He is joined by four former Wirthlin staffers who serve
as partners Michael Dabadie, pres., managing partner;
Beth Strackinbein Forbes, chief of staff/operations; Jennifer
Aiery, senior solutions strategist, Jim Hoskins, senior
consultant and executive advisor. Info: heartandmindstrategies.com.
Schwartz & Co., New York/Expat Info Desk, U.K.-based
online resource of digital books on expat destinations;
Grocery Game, membership website tracking supermarket prices,
and Telmar Group, advertising media information software
and services, for PR. The firm has also signed for a 10th
year with Magners Irish Cider of Tipperary, Ireland.
PR, New York/Camp Bow Wow, pet services franchise,
for strategic planning, media relations and marketing communications
for the brand.
Communications, New York/Smart Biotech, Israel-based
developer of an early detection system for HIV and Hepatitis
C, as AOR to help educate the market about its technology
platform and to assist in corporate fundraising.
PR, Staten Island, N.Y./Stanulis Productions, independent
film-production company, for PR.
Marketing, Saratoga Springs, N.Y./Drake Precision
Dental Laboratory, for web and print dev.
Communicators, Washington, D.C./Fellowes Inc., paper
shredder and other business machines, for government relations
and counsel on the federal market.
Government Relations, Washington, D.C./United Technologies
Corp., for lobbying on defense issues.
& Associates, Atlanta/Dwyer Products, kitchen
and metal cabinet manufacturer, and Elmira Stove Works,
antique and retro appliances maker, for marketing and PR.
Higdon & Sink, Kansas City, Mo./Cache Valley
Dairy, cheese and butter brand marketed by Dairy Farmers
of America, as AOR, including advertising, PR, online and
PR, Dallas/2010 Patriot Cup Lacrosse Tournament,
for PR and social media for the event and its beneficiary
organization, the Wounded Warrior Project. Southern Methodist
University and several Dallas-area high schools played host
to the tournament as it returned to Dallas for the fourth
Jones, Denver/Mercy Housing, nonprofit, for PR, Centura
Health, hospital and health care network, for ongoing communications
planning and implementation of its strategic plan; Colorado
Governors Energy Office, for a major public service
and outreach initiative; St Julien Hotel & Spa in Boulder,
Colo.; Bestway Disposal, and The Kempe Foundation, for pro
Communications, San Francisco/Lotus Bakeries, for
brand awareness in the U.S.; NatureBridge, non-profit providing
outdoor education programs, for PR.
Los Angeles/Las Vegas Sands Corp., for PR for the launch
of its Sands Eco 360 global sustainability program. Work
includes brand awareness, B2C and B2B media relations, and
influencer outreach. Executive VP Tim Scerba heads the account.
Edition, March 31, 2010, Page 6
The American Business
Awards deadline to enter its annual "Stevie" awards
contest is March 31. Entries are accepted up to April 30
with a late charge.
Makovsky + Co. grabbed
the "PR Agency of the Year" in '09. MWW Group
chief Michael Kempner earned the "Communications, IR
or PR Executive of the Year."
Other notables: Quinn
& Co./Queensland Best Job in the World Campaign grabbed
the best campaign of the year, while the American Legacy
Foundation's "truth" anti-smoking effort took
top honors in the non-profit category.
Single, campaign entries
that meet the deadline cost $225, $300, respectively. The
late fee is set at $35.
Winners are announced
on June 21 at a gala at the Marriott Marquis Hotel in New
Information is at www.stevieawards.com/aba.
DILENSCHNEIDER PENS AMA HANDBOOK
Organizations, whether corporations, city hall, the local
Salvation Army, or the line manager of a service organization,
want to squeeze every last bit of value out of their PR
dollar, writes Robert Dilenschneider, founder and principal
of The Dilenschneider Group, New York, in The AMA
Handbook of Public Relations published in February.
Those using PR want to know how to do more with less,
using Smart public relations, he says,
adding that Measuring has become imperative in PR.
Introducing metrics at the start of a client
relationship shows clients that the agency cares as
much about your money as you do, that the agency knows
what really counts in communications, and that the
agency knows how to gather and interpret the data.
Quantitative information, available from many web-based
sources, can be used with management, boards of directors,
shareholders, employees, members, contributors, government
and the media, he notes.
Dilenschneider, former CEO of Hill & Knowlton who tripled
its revenues to nearly $200 million during his tenure, is
the author of the widely-used Power and Influence and other
He conducted hundreds of interviews with business leaders,
consumers, media heads, government officials and college
students in gathering material for the book.
Among sources were business leaders and bankers at the
annual World Economic Forum which he has attended since
Voice Is Needed
Most critical, he writes, is that companies adopt a human
voice in communicating on the web, dropping the previous
statesman-like, formal tone.
Messages must be linked to the affairs of the day,
to a bigger issue.
Dilenschneider says that for business professionals,
there is no better place to go for publicity than the trade
media. Each medium has its own personality and preferred
ways of being contacted, he notes.
Trade publications, he says, are read by media and financial
analysts, journalists and Wall Street analysts.
More of this review is at odwyerpr.com.
McGovern, director of national media relations, Bloomingdales,
to Kaplow Communications, New York, as VP of its of consumer
Olay, chief marketing officer, Progressive Book Club,
to CRT/tanaka, Richmond, Va., as a VP in the firms
New York office handling Wines from Rioja (Spain). Tracy
Carlson, marketing coordinator of Moet Hennessy USAs
estates & wines unit, joins as a senior A/E, and Viviana
Pinzon, a paralegal, joins as an AA/E, both on the
Wines account. Karen
de Groot, marketing manager for Fidelity Investments,
joins as a senior A/E in Los Angeles on the firms
Charles Schwab & Co. and Air New Zealand accounts.
Wilhelmsson, an executive with Swedens Health
Consumer Powerhouse, to Edelman, Brussels, as director of
European health public affairs. She previously worked for
Baxter, the Swedish trade group for private healthcare providers,
and Swedish Nuclear Fuel.
Cater, regional director of Europe, Middle East,
Africa & India for Cohn & Wolfe, to Chamberlain
Healthcare PR, London, as managing director of its London
office. He was CEO of GCI U.K. prior to its merger with
C&W and spent six years at Ketchum.
Paddrik and Meg
Watterson have joined Kleber & Associates, Atlanta,
as an AA/E and A/E, respectively. Paddrik handles Mr. Steam,
Elmira Stove Works, Nichiha and Century Architectural Specialties.
Watterson also works on CAS, as well as Non-Surgical Orthopaedics.
Stack, a corporate social responsibility pro at Fleishman-Hillards
Stratacomm unit, to Burson-Marsteller, Washington, D.C.,
as a public affairs director. She ran programs for the National
Highway Traffic Safety Administration involving partnership
development, advertising and events for the Dept. of Transportation
unit. Stack also handled media for the Dept. of Energys
solar decathlon, a college competition to promote energy
from the sun. Janeen
Lawlor comes to the WPP unit from the New Jersey
Board of Public Utilities, where she worked as chief of
staff. Shell be based in NYC.
Zak, chief operating officer, Softech, to Lambert,
Edwards & Associates, Grand Rapids, Mich., as managing
director and head of the firms financial communications
Villines to senior VP, general manager of MWW Groups
Northern-Pacific operations (Seattle & San Francisco).
He joined the firm in 2006 and was recently co-general manager
in Seattle. Former Seattle GM and six-year MWW vet Bob
Silver has been named to the new post of director
of innovation and thought leadership.
Edition, March 31, 2010, Page 7
Table of PR firms Ranked by 2009 Revenue in Several Categories
Leading Gainers of 2009
here for Leading Gainers of 2009.
Ranking of Beauty/Fashion
here for ranking of Beauty/Fashion PR Firms.
of Professional Services PR Firms
here for ranking of Professional Services PR Firms.
of Home Furnishings PR Firms
here for ranking of Home Furnishings PR Firms.
Edition, March 31, 2010,
non-availability of Tom Eppes, ethics head of the PR Society,
is one more reason why we have to call the group the National
Assn. of Not Availables.
who lives in Charlotte, N.C., is not available either to
us or even to members. We want to talk to him-especially
about his article on the NANA website condemning theft of
is exactly what NANA was doing to us and many others for
about 15 years.
his e-mail nor phone number is provided anywhere on the
NANA website. Those who want to reach him must send a letter
to his home address, which is provided. That's what we have
Visit Was a Step Forward
were heartened by the visit of chair Gary McCormick and
COO Bill Murray to our offices March 19.
numerous questions remain unanswered and many leaders continue
to duck us.
would think Eppes would be more available to members for
ethics questions since the Society makes such a big deal
Society's Code of Ethics uses the words "ethics"
and "ethical" 11 times on the first page alone.
practice is the most important obligation of a Society member,"
says the preamble, adding that the code "sets the standard
for the professional practice of PR."
in a commentary on the NANA website, railed against "Expropriation
of the Intellectual Property of Others." That is the
title of "PS-14," a new advisory" of NANA.
is what NANA was doing to our "intellectual property"
and those of others for more than 15 years via its information
packet business. The business was closed soon after we outed
it in 1994.
fought the demands of us and others for compensation, insisting
that it was only "loaning" our intellectual property
and was not selling it.
a library, NANA said it had the right to loan the articles
as long as it got them back.
nonsense! Articles were not involved, either, but heavy
duty "professional development" pieces that showed
users how to craft contracts, write non-compete agreements,
make placements in specialized media, etc. Users stood to
make or save money by using the content.
heavily-promoted business got up to a volume of 3,800 packets
yearly, robbing us and other authors of a large amount of
O'Dwyer NL price in 1992 was $175. Had these 3,800 purchasers
(almost all of them Society members) subscribed to the O'Dwyer
NL instead of reading us through the Society's info service,
we would have made an additional $665,000 in income in one
why buy the cow when you can milk it through the fence?!
of Non-PR Staff Heads Backfires
non-New York Society leaders who ousted the New York-dominated
leadership and staff in 1980 did not want another New York
PR pro like Rea Smith heading the staff. The OOTers felt
their leadership would be undercut.
non-PR staff headed by association pro Betsy Kovacs from
1980-92 allowed the illegal copying business to flourish,
something PR pros would never have done.
scandal in the mid-1980s was the tossing of hundreds of
Silver Anvil entries for minor infractions such as binders
that measured more than three inches on the outside.
Pro Would Not Have Tossed Entrants
PR person would ever have been so cavalier with the hundreds
of hours of work that went into a Silver Anvil submission.
O'Dwyer Co. exposed this practice and counselor Lou Capozzi
forced a change in how "nit-picking" rules were
applied to submissions.
initiated strict control of the Society's press relations.
We only lunched three times in ten years with PR director
Donna Peltier and each time Kovacs was present.
successor, career ad executive Ray Gaulke, also strictly
controlled press relations.
the copying scandal broke in 1994, Gaulke and Society leaders
decided to fight the concept that payment was owed to the
believe that a PR pro as head of staff then would have sought
a settlement of some kind. Some authors would have been
satisfied with free ads in Society media.
after receiving a five-year contract from the 1999 board
headed by Sam Waltz, suddenly left the Society as of 2001
to work for its Foundation. His contract was reportedly
bought out for $250K.
the removal in 1999 of Atlanta counselor Lee Duffey as a
contender for chair-elect (following charges his firm was
using a front group in a PR battle vs. the EIFS form of
construction), power in the Society passed to a group of
Northeasterners headed by Kathy Lewton, Maria Russell and
installed as staff head PR pro Catherine Bolton, who had
been hired in July 2000 as the first chief PR officer.
of the Society, as indicated by the appointment of Murray
at the start of 2007, had again passed from the Northeast
to the South and West. Newly dominant were Rhoda Weiss of
Los Angeles, Jeff Julin of Denver, Del Galloway of Jacksonville,
Fla., and Dave Rickey of Birmingham, Ala.
went back to a command-and-control association
is no doubt a good administrator and is running a tight
ship at h.q. but no administrator can control facts.
his reign, information control practices have multiplied,
standing on its head the pledge in the Society Code to advance
the free flow of information.
110 chapter presidents and their contact info can no longer
be printed out by hitting a single key. Instead, officers
of each chapter have to be downloaded separately. Also,
only seven h.q. staffers appear by name now whereas all
55 used to be listed.
started in January 2009 as a forum for members and non-members,
appears moribund, the last entry being March 5.
no hiding the copying scandal and numerous other abuses
including the invalid 2009 Assembly.
meeting, while professing to follow Robert's Rules of Order,
violated such rules as those forbidding proxy votes and
those demanding that in a bylaws revision all articles be
placed before the Assembly.
a few were.
was advice that a revision be done in a series of meetings
and never at the annual meeting and the rule that all actions
be reflected in the minutes.The minutes mention only one
of scores of votes that were taken.
entire Assembly could easily and cheaply have been audiocast
to the membership but it wasn't.