The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 7, 2010, Page 1
YANKS MORTGAGE PR RFP
strapped New York State has pulled an RFP for a PR firm
to develop a subprime foreclosure prevention
services campaign to inform people about options for refinancing
and help to stave off foreclosure.
New York State Housing Trust Division of Housing and Community
Renewal floated the RFP in December, which called for coordination
with non-profit groups to establish centers of influence
to educate citizens in the top 20 counties for bank repossessions.
of a website, earning and social media, a toolkit for partners,
PSAs and collateral material were parts of the campaign.
Division now says it has decided not to go forward
with awarding this RFP. It cites changing economic
conditions and demand for services for yanking the proposed
CATERPILLAR PA CHIEF TO STEP
director of public affairs, Tim Elder, a 37-year veteran
of the heavy equipment manufacturer, will retire this fall
after a transition.
Elder, who is 62, is slated
to be replaced by the Peoria, Ill.-based company's director
of corporate sustainable development and environment, Jim
Baumgarten. The transition began April 1 and could be completed
Caterpillar, which operates
in 180 countries and is the largest maker of earth-moving
machinery in the world, is also preparing for the retirement
of its CEO Jim Owens. Sales for 2009 topped $32 billion
and the company has nearly 94,000 employees.
Elder moved up the ranks
of the company starting out as a sales development technician
in 1973 and later shifting to its government affairs division
in Peoria and Washington, D.C. He was tapped as director
of corporate public affairs in 2001 handling corporate communications,
government affairs and the Caterpillar Foundation.
PITZER HEADS P/N CHICAGO
Randy Pitzer, a 25-year
PR, corporate and marketing veteran, has joined Porter Novelli
as managing director of its Chicago office.
Most recently, Pitzer
was executive VP & GM in Edelman's Windy City office,
doing work for Motorola, A.T. Kearney and Quest Communications.
He also worked for Ketchum and Ogilvy PR Worldwide.
Pitzer held corporate
jobs at software companies Mercantec, e-commerce; Spyglass,
Internet applications and SPSS, business intelligence.
CITI COLLARS BLOOMBERG AIDE
Citigroup has hired New
York City deputy mayor for operations Ed Skylar for the
executive VP-global PA post, a new position at the troubled
financial services giant.
Reporting directly to
CEO Vikram Pandit, Skylar will be in charge of external/internal
PR, government affairs and investor relations. His purpose
is to ensure that Citis global dialogs with
public, government and investors are effective and consistent,
according to the bank's announcement.
Pandit said Skylars
good judgment, work ethic and problem-solving skills
will serve Citi well as he directs our strategy for communicating
to a variety of critical constituencies.
The new recruit, who joins
Citi in May, handles NYC's budget, legislative and labor
issues. Skylar spearheaded Mayor Bloomberg's sustainability
effort and his high-profile campaign against firearms.
He also was Bloombergs
press secretary, communications director and deputy mayor
for administration. Skylar has been a member of the Bloomberg
administration since it took office in 02. He worked
in the corporate communications group of Bloomberg LP before
moving to City Hall.
Skylar served in Rudy
Giulianis administration as deputy press secretary
and public information officer for the Dept. of Parks and
PENDULUM SWINGS FOR TOYOTA
A former U.S. Dept. of
Transportation communicator has joined Toyotas lobbying
team to educate Members of Congress about the Japanese automaker's
recall of about six million vehicles in the U.S. and its
total commitment to vehicle safety.
Michael Frazier, who runs
Pendulum Strategies with Joe Mondello, handles Toyota. He
was assistant secretary of transportation for government
affairs during the Clinton Administration.
His job was to direct
the Dept.'s legislative and Congressional agenda and counsel
the White House on key transport issues.
Frazier also served as
legislative assistant to the late Ted Kennedy and chief
of staff to former Illinois Senator Carol Moseley-Braun.
Mondello has worked for
top Republicans such as Texas Sen. Kay Bailey Hutchinson
New Yorks ex-Sen. Al D'Amato and Long Island Congressman
Rankings tables of PR
firms by city inside on page 7.
Edition, April 7, 2010, Page 2
REVAMPS FOR INTL MINDSET
Huntsworth, which consolidated operations in 09 with
the goal of launching Grayling as its global standard-bearer
has now restructured that shop to provide more of an international
mindset, according to CEO Michael Murphy, who unveiled
the plan to set up two practice heads in the U.S. (San Francisco
and Washington) and others in London, Moscow/Istanbul, Brussels
U.S. chiefs are Christine Boehlke, and David Beightol. S.F.-based
Boehlke handles technology, media and telecoms.
is upped from CEO of Grayling Connecting Point, which handles
issues such as mobile and wireless computing, customer relationship
management, Internet shopping and online fraud protection.
has worked with clients such as Sybase, Cisco, Hitachi and
Beightol is the former head of Dutko Government Markets.
Huntsworth acquired Dutko Worldwide in 09.
also handled government affairs for Johnson Controls, directed
ex-Wisconsin Governor Tommy Thompsons Washington office
and served on Mitt Romney's 2008 presidential national finance
Tobin, CEO of Grayling U.K., is now in charge of consumer
brands in London.
has more than 20 years of experience with names like Coca-Cola,
Land Rover, Showerlux and the National Lottery.
Patten (Brussels) handles the energy, environment and industry
He is former secretary-general of the European Express Assn.
Stephen Lock works the healthcare/pharmaceutical beat from
Schwarz focuses on financial and professional services clients
from Frankfurt. Prior to Grayling, Schwarz worked at Kohtes
Klewes (now Ketchum Pleon).
EX-CLINTON, DUTKO STAFF REP
Blue Star Strategies has
a $22,500K a-month retainer to bolster the position of Albanias
Socialist Movement for Integration in the U.S.
Former Clinton White House
officials Karen Tramontano and Sally Painter head Blue Star.
Tramontano was Clintons deputy chief of staff and
counselor to top presidential aides Erskine Bowles and John
Painter worked outreach
and advocacy for the late Commerce Secretary Ron Brown.
They launched Blue Star
in February after exiting Dutko Worldwide, which Huntsworth
acquired last year. Dutko had the Albanian account.
For the Albanians, Tramontano
is to analyze and provide advice on U.S. policy issues,
craft messages and handle outreach.
Albania was a member of
President Bushs coalition of the willing.
It withdrew its last soldier from Iraq at the end of 2008.
Albania is eager for membership in NATO and the European
CHRISTIAN PR FIRM SUES PREJEAN
Carrie Prejean, the former
Miss California who ignited a firestorm of publicity for
her stance against same-sex marriage, has been sued by her
evangelical PR firm which claims it was bilked for at least
$64,000 by the beauty queen.
Dallas-based A. Ross Communications
argues in the suit that it put in hundreds of hours
to get Prejeans biblically correct message
across to the media and public.
The firm also says it
provided valuable information to Prejean's lawyer when she
sued the pageant after it stripped her of her crown. ARC
also says it gave Prejean interview tips and brokered
a conference call with Donald Trump, owner of the pageant.
Founded in 1994, ARC's
goal is to restore faith in media provide value-added
P.R. that defines values and give Christian messages
relevance and meaning in mainstream media. It has worked
with evangelical pastor Rick Warren, American Bible Society,
International Fellowship of Christians and Jews, Billy Graham
Evangelistic Assn., Promise Keepers, Operation Blessing
and Southern Baptist Convention.
ARC client, The Creation
Museum, has been in the news for earning the Star
of Tourism honor from the Northern Kentucky Convention
and Visitors Bureau.
Established by the Answers
in Genesis group, the Petersburg facility has attracted
nearly one million visitors and pumped more than $60M into
the regional economy since it opened two years ago.
EDELMAN PUTS ROWBURY ON TOP
Edelman continues bulking
up in Japan via the hire of Ross Rowbury, former COO of
PRAP, the country's largest independent PR firm, to head
its Japanese operation on May 1.
Last month, Edelman announced
the recruitment of H&K/Japan president Kuniko Okuwaki
for the deputy managing director slot. She joined April
Rowbury is a 30-year veteran
of the Japanese PR market. He was managing director of Gavin
Anderson & Co.'s Tokyo office and director of BZW Securities.
Alan VanderMolen, president
of Edelman/Asia-Pacific, believes Rowbury's appointment
solidifies Edelman as a key player in the Japanese PR market.
Rowbury is fluent in written and spoken Japanese.
5W FETCHES CAMP BOW WOW
5W PR has picked up pet
services franchise Camp Bow Wow, a $40M business, to handle
PR and marketing communications for the brand.
previously handled the dog day care and boarding provider,
which has also worked with CSG-PR in Colorado, where the
company is based in Boulder.
5W is charged with strategic
planning, media relations and marcomms. efforts.
The 10-year-old company
has more than 90 locations in the U.S. CBW founder Heidi
Ganahl said the PR firm has hit the ground running and delivered
national media within days of going to work.
Edition, April 7, 2010, Page 3
Wall Street Journal has hired Marshall Heyman, an
alum of W, to do a gossip page for the New York section
that is slated to debut this month.
New York Observer wrote the move appears as the section
is ready to throw itself into the dirty underbelly of the
city's nightlife. Heyman will cover parties, nightlife
and society events.
New York Times, which is the target of the new section,
ran a gossip column, Boldface Names, for six
years before pulling the plug in 06.
Journal, meanwhile, has gained a foothold in Starbucks as
the paper is being sold at 450 of the coffee houses in metro
New York and Pennsylvania.
move comes as USA Today went on sale in more than
6,000 Starbucks stores throughout the country, ending the
New York Times position as the official national paper
of the Seattle-based chain.
TIMES TUMULTY TO WAPO
Karen Tumulty, a 16-year
veteran of Time, is joining the Washington Post on
April 12 as national political correspondent. She joins
Chris Cillizza and Dan Baltz on the political team.
According to a WaPo memo,
Tumulty is a master at connecting politics and policy.
She is to train her sights on the threads that line
both ends of Pennsylvania Avenue. Tumulty spent 14
years at the Los Angeles Times before moving to the weekly
PREZ FORDS PRESS SECRETARY
Jerald TerHorst, who resigned
as press secretary for Gerald Ford following his pardon
of Richard Nixon, died March 31. He was 87.
In his resignation letter,
TerHorst wrote that he could not credibly defend
the presidential pardon when conscientious objectors to
the draft and Watergate co-conspirators went unpardoned.
He was informed of the pardon the night before it was issued.
The Wall Street Journal
reported that TerHorst cleaned house after assuming the
White House post and urged Ford to hold more press conferences.
Ron Nessen, who succeeded
TerHorst, told the Journal that he had a very finely
developed sense of what is right and wrong. Others,
however, thought the resignation was a mistake. White House
scholar Mark Rozell said the press secretary role is that
of mouthpiece, not a policymaker.
TerHorst reported for
the Grand Rapids Press, Fords hometown newspaper,
and worked as bureau chief for the Detroit Press
before joining the Ford administration. He joined Ford Motor
in 1981 as PA director of its Washington office.
GLASSER NAMED E-I-C AT FOREIGN
Susan Glasser, executive
editor of Foreign Policy magazine, is taking over
for Moises Naim, a 14-year veteran of the publication.
FP is part of the Washington
Jacob Weisberg, who oversees
the glossy, credits Naim for modernizing the magazine while
maintaining its legacy of challenging the Washington consensus
in a provocative, intellectually serious way. He also
made foreign policy fun.
PRESS LAUDED FOR PRIEST ABUSE
The U.S. and European
media are the best friends of the Catholic Church for exposing
the priest sex abuse story and forcing the institution to
deal with the matter, wrote Wall Street Journal opinion
columnist Peggy Noonan on April 2.
The press forced
the Church to admit, confront and attempt to redress what
had happened. It forced the Church to change
the old regime and begin to come to terms with the abusers.
The Church shouldnt be saying j'accuse, but
thank you, wrote Noonan.
She notes the mainstream
media come late to the story. Some outlets didn't want to
get slammed by the Church as biased, criticized by
sincerely disbelieving Church goers, and maybe get a boycott
from a million Catholics, according to Noonan.
didnt want to be charged with bashing the faith. An
irony within the irony: some journalists didn't think to
go after the story because they really didn't much like
the Catholic Church, she wrote.
Due to that bias, they
thought that was how the Church always operated. It didnt
register with them that it was a scandal. They didnt
know it was news, wrote Noonan.
PHILIPS EXITS NEWS CORP
Jeremy Philips, who was
the key digital deal-maker at News Corp, is leaving the
company, a move that highlights the media empires
reduced appetite for the digital deal-making, according
to a report in the Financial Times.
His exit follows last
years departure of MySpace chief Owan van Natta. News
Corp says Philips left to focus on new entrepreneurial
News Corp acquired MySpace
for $580M five years ago. The site is poised for a re-launch
that will feature content from its sister properties.
FAKE EMPIRE LAUNCHED
Josh Schwartz and Stephanie
Savage have formed Fake Empire, which will develop and produce
TV series for Time Warners Warner Bros. unit.
The duo also will develop
material for other platforms including motion pictures,
music, publishing and the Internet.
The pair worked on TV
hits such as Gossip Girl and The O.C.
insider Ben Feingold has taken a senior advisory
role at Hill & Knowlton providing expertise in entertainment,
digital content, consumer product licensing and film production.
In an 18-year career at
Sony Pictures, Feingold served as president of worldwide
home entertainment, digital distribution and product acquisitions.
He handled distribution of Sony product on platforms such
as Apple, Amazon and Netflix and hammered out licensing
deals ties to Spiderman, Wheel of Fortune and Jeopardy.
news continued on next page)
Edition, April 7, 2010, Page 4
OWNER GOES ON AUCTION BLOCK
Inc, owner of the rights to the name, image and likeness
of Elvis Presley and Muhammad Ali, has put itself up for
New York-based company confirms that it is engaged
in discussions regarding a possible transaction involving
the sale of the company. It cautions that there is
no assurance that any deal will take place.
also owns the rights to TV programs American Idol
and So You Think You Can Dance. It recently
signed a long-term agreement with Simon Fuller, producer
company reported a 13.9 percent rise in 09 revenues
to $328M, but a 30 percent decline in operating profit to
$67.5M. It attributes the profit shortfall to the global
Robert Sillerman expects CKX to benefit in 10 due
to the February opening of Viva Elvis, the Presley-theme
Cirque du Soleil show in Las Vegas, and last month's launch
of If I Can Dream program.
MEDIA GEAR UP FOR 3-D
The 3-D TV revolution
offers vast opportunities for PR people to make high-impact
placements for their clients. The new medium also shapes
up a good business development tool, allowing for the creation
of presentations that are sharper and more persuasive than
Stuart Ewen and Tim Portlock,
professors at Hunter College media studies department, are
at the cutting edge of the 3-D revolution. They took time
to answer the following questions about 3-D.
Q. How much more difficult
is it to shoot a story in 3-D than in 2-D?
A. It's not difficult
at all, and the big determinant of your success is PR skill--knowing
what makes a good story--not technical PR skills. You need
a camera with two lenses that are spaced apart at about
the same distance as our eyes are apart. A videographer
with professional equipment --a recorder with two lenses--can
do this easily. A Hunter student, Dan Phelps, has even rigged
up a hand-held device to capture video stereoscopically
with inexpensive off-the-shelf parts.
Q. Can I send a 3-D segment
on either tape or film or on a CD?
A. Yes but CDs are being
used less and less in favor of DVDs and Blue-Ray which are
becoming much cheaper. It makes more sense to us that these
would be the more likely storage and shipping medium.
Q. Can a 3-D tape, film,
CD or DVD be separated so you can get a good quality "regular"
tape or film--not 3-D?
A. Yes, just put the view
from one of the two lenses onto tape. You'll have exactly
the same picture as if you had shot the job with only one
lens instead of two.
Q. Can I have a website
on which field offices, TV stations, doctors or dealers
could access a 3-D segment that may not be broadcast quality
but is good enough so they can see what I have?
A. Yes but the lower the
quality, the weaker the 3-D effect becomes. Even with relatively
low quality, a TV station can see what you have and perhaps
request better quality--and your regional office and sales
reps may have quality entirely adequate for their use as
Q. Can a regional office,
medical office or sales rep receive a 3-D segment via computer
and then show it on a good-sized TV set, computer monitor
or on a wall screen so a whole room can see it, not just
people crowded round a computer monitor?
A. The crispness of high
definition displays has really been enhanced since the dawn
of 3-D and you can get excellence on even a large TV monitor
Q. Are there special uses
of 3-D for health accounts?
A. Two applications are
1. There has been a lot
of research and development in using 3-D for medical visualization
and even data visualization. In PR you can empower your
field people so that instead of their just explaining something
and then asking, "do you see what I mean," they
can use 3-D so the audience can not only "see what
I mean" but see it happening in 3-D and over time.
2. Because older Americans
are a huge market for health information plus health-related
products and services, energetic PR teams can arrange for
3-D showings at clubs, assisted living facilities and other
places glad to give older Americans your health information
in 3-D which can be fascinating for them.
Q. Is an effect of 3-D popularity
to put more emphasis on pictures and relatively less on
A. PR experts have observed
that more emphasis on the visual may add impact to PR communications.
PR consultant Chester Burger observed that often "pictures
don't tell the story, they are the story" and "narration
helps the pictures." Says DuPont PR executive Charles
M. Hackett: "The picture [often] says it all--speaks
in exclamation points, it shouts." Lewis Magnani, a
Burson-Marsteller executive, pointed out that often, "visuals
remain in a person's mind long after oratorical appeals
to actions have faded away."
Q. Are top communication
researchers neutral about the use of visuals to supplement
and partially replace words?
A. Not at all which is
why campaign managers for both recent Presidential candidates
paid close attention to who in the audience is in the picture
behind the candidate when the candidate speaks. Pollster
George Gallup, betraying with rare candor the extent to
which survey researchers are interested in shaping opinion--not
just measuring opinion--praised the growing number of PR
practitioners who are mastering the art of the visual. Said
Gallup: "The job of developing the language of pictures
will never be finished."
By Ron Levy
McGRAW DIES AT 92
Harold W. McGraw
Jr., who ran McGraw-Hill Cos. from 1975 to 1983, died March
24 at the age of 92. He was chairman emeritus of the company
founded by his grandfather in 1888.
After serving in
the Army Air Corps., the Princeton graduate joined the family
business in 1947 as a book sales representative. His tenure
at the helm is remembered for a successful effort in fighting
a hostile takeover effort by American Express. McGraw's
son, Terry, currently heads the educational
publishing and data services (Standard & Poor's) company.
Edition, April 7,
2010, Page 5
OF PR FIRMS
RECOGNIZED FOR PROMOTING WOMEN
National Association for Female Executives named Fleishman-Hillard
one of its Top 50 Companies for Executive Women.
Omnicom unit was honored for advancement opportunities for
women and for the strong leadership role that women play
in the firm's worldwide work force. Females account for
64 percent of F-Hs staff and 46 percent of its top
a statement, Dave Senay, CEO of F-H, said by providing
a workplace centered on a values-based corporate culture
and a rock-solid commitment to our employees growth
and development, we have consistently attracted and retained
not only the best and most talented women in our business,
but also the best and most talented communications professionals,
Gioconda, F-H's chief talent officer, added that women manage
six of the firms top ten geographical regions including
central, mid-Atlantic, east and southwest regions in the
U.S., as well as Canada and Asia.
NAFE was founded in 1972. It has 20,000 members.
JEFFREY EXPANDS DIGITAL OFFERINGS
The Jeffrey Group has
expanded its digital offerings with the idea of bolstering
its position in Latin America and Hispanic markets in the
Jeffrey Digital is piloted
by Gerson Penha, who is based in Sao Paulo. It is engaged
in online measurement and analysis, strategic consulting,
social media monitoring and digital brand promotion.
Penha says JD has access
to a "wide network of designers, programmers and other
talent at very cost-effective rates that directly benefits
clients." He coordinates efforts with Paul Wiseman,
who is based in Miami.
TJG has produced and managed
digital initiatives for Sony Electronics, Kodak, Sharp Electronics,
Getty Images, Ryder System and TACA Airlines.
CLS WINS HAUL AT CLASSICS
Carmichael Lynch Spong
took home 14 Classic Awards from PRSAs Minnesota chapter
on March 25, the top haul in the regional PR competition.
The Interpublic unit was
honored in several categories including market products
(Jack Links Beef Jerky), media relations with a budget
greater than $75K (Luron Electronics), government/non-profit
media relations (TransFair USA), and healthcare campaign
of the year (Martek Biosciences).
Padilla Speer Beardsley
won 10 awards, including Best of Show for its Be the
Match campaign with the National Marrow Donor Program,
while Weber Shandwicks Minneapolis outpost earned
five and Risdall won four awards. Complete list is at odwyerpr.com.
KARE-11 weekend anchor
Rena Sarigianopoulos emceed the event at International Market
Square in Minneapolis. Ted Davis, founder of Davis Communications
Management, a 12-year-old firm in the city, received the
Donald G. Padilla Distinguished Practitioner Award from
the chapter. He was honored for community work and mentoring
young pros as a guest lecturer and adjunct instructor at
the Univ. of Minnesota.
Technologies, which spent more than $8M in 09 federal
lobbying fees, has added Ogilvy Government Relations to
its Pratt & Whitney (aircraft engines), Sikorsky (helicopters)
and Hamilton Sunstrand (electronics), UT ranks as a Top
10 defense contractor.
job is to keep that money coming as the WPP unit is to focus
on defense authorization and Department
of Defense appropriations, according to its federal
Berman, managing director of OGR and a staffer in the Commerce
Dept. of George Bush I, is working the UT business.
is assisted by Drew Maloney, one-time aide to ex-Texas Congressman
Tom DeLay; Gordon Taylor, counsel to former Louisiana Congressman
Chris John; Moses Mercado, chief of staff to retired Representative
Dick Gephardt, and Dean Aguillen, ex-aide to current Speaker
of the House Nancy Pelosi.
also works with The Cohen Group, which is headed by ex-Defense
Secretary Bill Cohen; Park Strategies, home of ex-New York
Senator Al D'Amato; Democratic-wired Podesta Group, Akin
Gump and Mehlman Vogel Castagnetti.
KOREA HIRES FRATELLI
The Fratelli Group inked
a $25K monthly pact with Korea's Embassy that went into
effect March 10 and runs through the rest of the year. The
contract calls for Fratelli to work on a targeted
and as-needed basis.
Approval of the free trade
agreement that was hammered out in `07 but is currently
stalled in Congress over auto trade is a key commercial
matter between the U.S. and Korea.
The KORUS-FTA was hailed
by U.S. negotiators as the most significant commercial trade
deal since the 1994 North American Free Trade Agreement.
Fratelli founder Francis O'Brien was communications strategist
for US-NAFTA organization of businesses that pushed to open
U.S. trade with Canada and Mexico.
Fratelli is to develop
state-by-state economic and trade materials for the Embassy,
do media outreach, pitch Congress and activate grassroots
The firm also will develop,
launch and operate a website for the Embassy for a one-time
charge of $12K, according to its contract with the Koreans.
TREVELINO/KELLER GRABS PEOPLEMATTER
(Atlanta) has added PeopleMatter to its client roster. The
Charleston, S.C.-based firm markets human resource software
to small- and mid-sized companies. Its products streamline
hiring, performance reviews and communications processes.
T/KC is to focus on media
placement, analyst relations, conference/tradeshow strategies,
speaker bureau efforts and social media support.
Nate DaPore, CEO of PeopleMatter,
said T/KC got the account because its technology expertise
and experience with start-ups were the things that he was
looking for in a potential PR partnership.
Edition, April 7, 2010, Page 6
FIRM EXIT PLANS LACKING
nine-in-ten owners of independent PR firms do not have written
exit plans in place, according to a survey of
best practices conducted by The Tobin Group,
a Pittsburgh-based wealth management advisor.
survey found little more than a quarter (26 percent) of
owners have a thorough understanding of the exit process.
Nearly four-in-ten (39 percent) admitted to little
or limited knowledge while 27 percent said they only
know what other owners told them.
half of those with exit plans want to sell their firms to
a staffer or group of employees, yet only nine percent have
a written valuation of what the operation is worth. A third
of owners have a rough idea of the value of
the business, and 30 percent are clueless.
it comes to unloading the business, 41 percent with exit
plans get the ball rolling eight years before they plan
to retire or transfer the business. Forty-nine percent say
they hope to slow down, but continue on a part-time
basis after the firm changes hands. A quarter of owners
plan to leave the firm, but work as a consultant and 19
percent want to start a new business.
percent of respondents expect to rely on the income received
from the sale of their business for half of their retirement
than seven-in-ten of owners expect to need at least $1.6M
in retirement income to maintain a desired lifestyle. Twenty-eight
percent say they need $3M.
Travel is the No. 1 retirement activity, clocking in at
56 percent. It is followed by community/non-profit work
(41 percent), doing something creative (38 percent)
and teaching (29 percent).
Skutski, co-founder of TTG, believes the survey shows that
most business owners devote considerable more thought
and energy to starting and growing a business than they
do to exiting.
exit plan, however, is the prime determinant of the
owner's net worth-since it the process that converts the
equity the owner or shareholder has invested in the business,
from decades of hard work, into personal wealth. Skutski
is at [email protected].
CISION UNVEILS MEDIA
Cision has launched an
online portal, Media Members that provides free
job postings, media industry news and an aggregate of reporters
Twitter posts from around the world that is tied in to its
CisionWire, global newswire.
The site also provides
lines to sources for story ideas and research.
Vanessa Bugasch, Cision's
senior VP-mktg./client services, says service will extend
and strengthen Cision's bond with journalists.
The Media Members section
allows journalists to add or update their profiles in the
Sturaitis has been promoted to executive VP, media
services and strategy at BusinessWire. The move recognizes
her work in leveraging search engine optimization, social
media and web-based technologies into PR and IR applications,
according to BW.
Noonan, senior editor at Newsweek, Angelena
Abate, producer at MSNBC and Barbara
Shear, senior VP at MS&L Worldwide, to directors
in U.S. media practice at Burson-Marsteller, N.Y. Ronna
Waldman and Abby Huntsman both from ABC News, join as manager
and associate, respectively.
Shalgian, Massachusetts policy director to the late
Sen. Ted Kennedy, and Shawn
Sullivan, Cassidy Associates, to Rasky Baerlein,
Boston, as senior VPs. Patrick
Bench, director of business development at Massachusetts
Office of Trade and Investment, signs on as VP.
Gain, chief of Weber Shandwicks digital operations
in the Asia-Pacific region, to Edelman, Sydney, as head
of digital in Australia and across the APAC sector. He also
worked as consumer PR manager at Microsoft and had positions
at Edelman UK and Ogilvy PR Australia.
Traczyk, who handled hospitality, fashion and real
estate clients at Berk Communications and Rubenstein PR,
to M Silver Assocs., N.Y. as VP. Traczyk has lived in Denmark,
Greece, France, England, Korea and Saudi Arabia.
Gorney, independent consultant to Lockheed Martin
and Gannett Fleming, to The Cline Group, Bala Cynwyd, Penn.,
as senior VP. She is a former Lehigh University PR professor
who taught Josh Cline, founder of TCG.
Goad, managing partner at Agave Mobile, to interactive
media director at Cook & Schmid, San Diego.
Rios, a veteran of Y&R, DirectTV and Dentsu,
to Echo Media Group, Tustin, Calif, as social media director.
Rosenbaum promoted to executive VP/government and
PA at Cablevision Systems, Bethpage, N.Y. She joined the
company in 1996 as senior VP-regulatory and legal affairs.
Aglar named VP in the digital communications group
of Weber Shandwick, Baltimore. He will work on General Motors,
PepsiCo and American Airlines.
Karp moves up to VP, rbb Public Relations, Miami,
and Esther Griego to
account executive. Karp will handle marketing PR and media
relations for rbb's top clients including Homewood Suites
by Hilton and Language Line Services. Gregio supports Florida
Power & Light, Zumba Fitness and Bijoux Terner.
Marchant and Erica
Hiar to managing director/PA and associate, respectively,
at Howard Consulting Group, Washington. Marchant takes charge
of advocacy and grassroots programs. Hiar ran offices in
Michigan and North Carolina for the Obama presidential effort.
Berman and Pamela
Brown promoted to senior account executives at The
Rosen Group, N.Y.
Sceia Klein, founder & president of Anne Klein
Communications, Mount Laurel, N.J. to chair-elect of the
American Heart Assn. Central/Southern New Jersey board of
Edition, April 7, 2010, Page 7
Rankings Tables of PR firms
here for Cities/Regions rankings.
Edition, April 7, 2010,
introduction of Apple's iPad April 2
is another giant step in putting more information in the
hands of more people.
are hailing it as close to the Second Coming (laptop
killer suggests the Wall Street Journal while
Newsweek says everything is great about
who already have a laptop and smartphone might rebel at
shelling out $500 to carry around a 1.5-pound tablet almost
the size of Time mag.
welcome all this informational hardware although some feel
the internet is destroying everything including
much of the media, encyclopedias, dictionaries, phone books,
regular books and even libraries.
Quindlen of Newsweek is hopeful, noting that TV did not
replace radio, movies did not kill live theater and records
did not end live music. She doubts Kindle will replace books.
worry about the growing weakness of traditional media as
revenues get squeezed by all the free news and information
on the web.
banking and Wall Street secrecy helped to bring the U.S.
to its economic knees and we don't see any web participants
knocking down those closed doors.
could be that a vast, interconnected web audience will develop
that will become politically active and bring about change.
President Obama developed such an audience when campaigning
Is Not a Times Reporter
iPad on page one for the New York Times was David
Pogue, who should be identified as a contributing editor
and not just given a byline that makes him look like an
was billed as a New York Times columnist when
speaking at the Ragan Social Media Conference Feb. 23. That
Pogue is a one-man industry who has sold millions of books
about computers in his For Dummies series and
"Missing Manual" line of 60 humorous computer
books. He often reviews for pay some of the very products
he is writing about, say critics.
was also wrong at the Ragan conference in telling his audience
that there are "no rules" in social media.
is one big rule that is stated in conference host Coca-Colas
SM ethics code and that is that anyone on SM who is being
sponsored in any way must state this at the outset.
Sadly, this advice is buried on page three of the Coke SM
Roadblocks in PR Industry
Our concern is the industry
we cover-PR-where we see an increasing amount of information
roadblocks that no amount of tech wonders will cure.
Tech wonders, in fact,
are ignored. Politics is supreme.
Since 2001, there have
been no revenue or staff totals for what used to be 17 of
the 25 largest PR operations in the ODwyer rankings.
PR groups including the
PR Society, Publicity Club of New York, NIRI, Arthur Page
Society, IABC, and many PRS chapters used to publish membership
lists that were useful to reporters.
PRS in the early 2000's
gave out 150 membership directories a year to media.
All such lists are now
online and available to members only. Contact points of
reporters remain fully available.
Turning its back on many
of the tech marvels is none other than the largest
organization of communications professionals in the world-the
It could easily and cheaply
have audiocast the 2009 Assembly which it billed as the
most important in its history and which no doubt cost at
least $200K in legal and parliamentarian bills.
Leaders stressed all year
long they wanted member involvement and then cut off members
from this meeting. The main proposal, that the Assembly
give up its power to elect board and officers, was soundly
Proxy votes, although
forbidden by Robert's and all other legislative guidelines,
were used. An entire re-write of the bylaws was attempted
at the regular annual meeting when Robert's says a series
of special meetings is needed for this.
PRS stopped publishing
its members' directory in 2006, claiming it wanted to save
paper and postage. PDFing the directory for members who
want it would be simple and cheap.
Yet, illogically, it continues
to publish the monthly Tactics and quarterly Strategist
to its 21,000 members when those could also easily be PDFed.
Another meeting that should
be audiocast is the "Leadership Rally" (of chapter
presidents-elect) June 4-5 in New York. Tips on chapter-building
should be shared with all members.
PRS Leaders "Nazis!?
We're still recovering
from the visit of PRS COO Bill Murray and chair Gary McCormick
to our offices March 19.
It was not a fact-finding
visit, we can say that. They refused to look at boxes of
evidence we had of PRS's business of copying and selling
authors' works without their permission.
Murray told us repeatedly
that PRS has "chosen" not to deal with us and
we should accept that. PRS is a "private corporation"
and under no duty to answer any of our questions, he said.
This belief was expressed
to us years ago by Jeff Tenenbaum of Venable, the 660-lawyer
D.C. law firm of PRS.
It's simply wrong. The
Society has lots of public obligations starting with living
up to the word "Public" in its title. As a tax-free
group, it's not supposed to be competing with any tax-paying
company (which it does). Its finances are public via IRS
Form 990. PRS is morally bound to follow its own Code of
Ethics which pledges commitment to the "free flow of
Fit "Soup Nazi" Description
As for our unforgivable
offenses, Murray said one of them was calling PRS leaders
We said on the "Forimmediaterelease"
podcast interview Jan. 19, 2009, that, like the victims
of the Nazis, we would not give up on trying to collect
for the 50,000+ copies of our articles that PRS sold from
about 1980 to 1994.
The families of Jewish
victims are still collecting.
A comparatively easy matter
after WWII was collecting from the German Government, which
eventually paid $61.8 billion. Harder was getting money
from the Swiss banks that held deposits of concentration
camp victims and German companies that used slave labor.
The banks denied such
accounts existed until 1997 when they admitted there were
thousands of dormant accounts. Their owners were dead, many
of them victims of Nazi concentration camps. The banks coughed
up $1.2 billion to surviving relatives. It was not until
1998 that Volkswagen admitted it used labor of 15,000 slaves
during the war.
Deutche Bank, Daimler-Benz and Siemens, which were also
sued, are expected to provide $1.7 billion in reparations.