The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 14, 2010, Page 1
Partners, the mini-advertising conglom, has acquired a majority
stake in Sloane & Co., the New York City financial firm
that has counseled New York Life, Walgreens, TiVO and Boone
Pickens wind energy project.
Sloane believes the partnership with the Toronto-based diversified
communications shop represents a great validation
of his business. He likes MDC chief Miles Nadals track
record of investing, mentoring and providing resources to
units include Crispin Porter & Bogusky, kirshenbaum
bond senecal + partners, Lime PR & Promotion and Fletcher
is bullish on PR. He says the innovative initiatives
happening in marketing communications today are happening
within the public relations arena. PRs strength
is the ability to deliver measurable results in a
shorter and shorter time frame, he added.
traded MDC is listed on the NASDAQ. Shares are trading at
$10.85, off a bit from their $11.20 52-week high. The period
low was $3.21.
CONE MOVES TO EDELMAN
Carol Cone, founder of
Omnicoms Cone who left the firm after nearly 30 years
last month, has joined Edelman.
Cone, who is closely associated
with cause marketing, said last month that she was inspired
by a meeting with the Dalai Lama to pursue ventures in social
At Edelman, shell
counsel clients on corporate and brand citizenship,
along with cause and public engagement strategies, the firm
said. Shell also work to apply data from the independent
firms annual goodpurpose, Trust, and Health Engagement
Cone said: We live
in a reset world, where business and society must partner
for mutual benefit.
GC BEVERAGE LEAD PROMOTED
Gerry Gunster, the Goddard
Claussen executive VP leading the American Beverage Associations
attack on proposed beverage taxes, has been promoted to
partner of the public affairs firm.
Gunster is an EVP and
executive director of the firm, where hes served as
co-founder Ben Goddards deputy for the past 10 years.
Gunster has led the ABAs anti-tax push in several
states and nationally, including a current PR and advertising
showdown with New York Gov. David Paterson.
He was previously a Hill
staffer and held posts at Joseph E. Seagram & Sons,
Tropicana Orange Juice Co. and the Grocery Manufacturers
I LOVE NEW YORK
WANTS PR PITCHES
New York State is seeking
pitches as it reviews the PR portion of its iconic I
Love New York tourism campaign.
The Empire States
Dept. of Economic Development released an open RFP on April
7 through May 10 for firms that have high-visibility tourism
PR experience to handle national and global outreach for
the account, as well as be available for other state tourism
assignments. Media relations, trade show support and crisis
management are among the tasks.
Primary target markets
are the northeastern states, including and in addition to
New York City, Canada, Pennsylvania and Ohio.
Lou Hammond & Associates
has recently worked on the campaign and the RFP notes that
the campaign generated more than $7M in earned media in
2009, nearly double 2008. A contracting official said there
is no formal incumbent, however.
The state re-launched
the 33-year-old campaign in 2008 to reposition New York
tourism in the 21st century. Tourism is a $51
billion business in the Empire State. Lynn Kramer of the
NYSDED is overseeing the RFP process. She is at [email protected].
The RFP is listed on odwyerpr.com/rfps.
APCO REPS HUAWEI
APCO Worldwide reps Huawei
Technologies, Chinas leading telecom equipment company,
that is itching to crack the U.S. market. Huawei reportedly
is discussing a deal to acquire Motorolas networking
Huawei is founded by Ren
Zhengfei, a former officer in the Peoples Liberation
Army. It was part of a consortium that attempted to buy
3Com, a network equipment maker in 2008. That deal collapsed
due to Congressional worries about national security threats.
Huawei denies any ties
to Chinas military.
TYLER EXCORIATES PRSA POLICIES
Richard Tyler, president
of PRSA/L.A. in 1986 and a Fellow of the Society, has expressed
disappointment with Society policies and practices.
decision to kill the printed members' directory was called
a major mistake and Society ethics policy was
Decision-making by Assembly
delegates seems to be limited and chaotic and
information on costs and budgets often is offered
extremely late or not at all, he said in an e-mail
to this NL for publication.
(Continued on page 7)
Edition, April 14, 2010, Page 2
MAKES CASE FOR YEMEN
Consulting, which is headed by former F-16 fighter pilot
Dan Swayne, has an agreement with the Republic of Yemen
Air Force to contact Defense, and State Department officials
to approve aid to enhance its ability to attack al-Qaeda
Yemen is where so-called Christmas bomber, Umar Farouk Abdulmatallab,
received training for his attempt to blow up a Continental
Airlines bound for Detroit.
a combat veteran of the Gulf War and Operation Iraqi Freedom,
served as military analyst for the U.S. Air Forces Central
country desk officer, he worked in Yemen, Oman and the United
Arab Emirates to forge ties with their air forces.
broader proposal concerning economic development and tourism
has been ironed out, but not yet approved by the Government
of the Republic of Yemen.
The attempted act of terror has captured the attention of
the U.S. government, business and American people, according
to Swayne's proposal. The American public at large
is ripe to learn the truth about the beautiful country of
Yemen and its friendly people, it says.
plan calls for approaching the U.S. hotel, resort and food
service sectors to advocate for the rich opportunities
available in Yemen.
also plans to make contact with prominent Washington,
D.C., firms who specialize in government affairs and public
relations lobby and coordinate with the Republic
of Yemen Government on which firm(s) and appropriate timing
to employ these services.
MCGINNIS GOES IN-HOUSE AT
Kelly McGinnis, who headed
AxiCom's U.S. operations and WPP's scuttled agency experiment
handling the Dell account, Enfatico, has been named VP of
global corporate communications for Dell.
WPP's Cohn & Wolfe
merged Enfatico with AxiCom in January to serve as AOR for
Dell and other clients. McGinnis headed the U.S. operation
from San Francisco after serving as chief communications
officer at Enfatico leading the PR business for Dell.
McGinnis spent nearly
20 years at Fleishman-Hillard, rising to senior VP, senior
partner and GM for San Francisco before leaving for Enfatico
PULSEPOINT GETS WALKER
Paul Walker, who was global
leader of digital media practices at GCI Group and Cohn
& Wolfe, has joined Bob Feldman and Jeff Hunt at PulsePoint
Group to head that practice. He has devised digital programs
for Dell, ExxonMobil, Wal-Mart, Genentech and Nokia.
Walker also spent a decade
at Accenture, working in brand/market/business development,
consulting and handling venture capital initiatives. He
was recruited from Y&R/Burson-Marsteller, where he spearheaded
development of markets such as China, Japan and Australia.
Most recently, Walker
has been working as an advisor to the University of Texas
in its effort to better engage with alumni via digital,
social and mobile media.
TOYOTA PR EXEC URGED IT TO
Irv Miller, former group
VP and head of communications for Toyota Motor Sales USA
who has retired, urged a Japanese executive of the company
while he was still with the company in January that, The
time to hide on this one is over.
Miller's comments were
found in an internal email obtained by the Detroit News
from the thousands of documents turned over to the federal
I hate to break
this to you but WE HAVE A tendency for MECHANICAL failure
in accelerator pedals of a certain manufacturer on certain
models, Miller wrote to Katsuhiko Koganei. We
are not protecting our customers by keeping this quiet.'
Miller warned the consequences
for the company could be dire:
We need to come
clean and I believe that Jim Lentz and Yoshi are on the
way to DC for meetings with NHTSA to discuss options. We
better just hope that they can get NHTSA to work with us
in coming (up) with a workable solution that does not put
us out of business.
Toyota declined to comment
on the email but released this statement:
We have publicly
acknowledged on several occasions that the company did a
poor job of communicating during the period preceding our
recent recalls. We have subsequently taken a number of important
steps to improve our communications with regulators and
customers on safety-related matters to ensure that this
does not happen again.
HOUSTON AIRPORTS SEEK PITCHES
The Houston Airport System,
which runs three airports in the five-million population
region, is reviewing its advertising and PR account with
an open RFP through late April.
The account includes all
marketing for the airport, from PR, media relations, and
a speakers bureau, to web development, ads, events and civic/community
Forty-eight million passengers
went through the three airports George Bush Intercontinental,
William P. Hobby, and Ellington Airports in 2009.
The RFP asks proposers
to assume a budget of $500K for the first year of the campaign.
A three-year contract
with two option years is expected to be awarded from the
Proposals are due April
23 and a bidders conference is slated for April 12,
at the HAS Administration Building in Houston.
BL DEFENDS PREGNANCY HEALTH
Bailey Lauerman &
Associates has edged two competitors to defend Nebraska's
"Tune" pregnancy health campaign targeting young
of Madison, N.J., and Ervin Group of Omaha also pitched
for the account, which is federally funded by the Dept.
of Health and Human Services. MS&L Worldwide's Ann Arbor
office signaled intent to bid but did not submit a proposal.
Budget is $225K.
Edition, April 14, 2010, Page 3
has indefinitely suspended anchor David Shuster after it
found out that he participated in a test of a new show at
contract with MSNBC is up at yearend.
anchors MSNBC for two hours a day at 10 a.m. and 3 p.m.
and is being replaced by Contessa Brewer in the morning
and Ed Schultz in the afternoon.
also has appeared as a substitute host on Countdown
with Keith Olbermann, the networks highest-rated
was at Fox News before MSBNC.
has not yet okayed the new program.
ROLLS INVESTIGATIVE UNITS
Associated Press has established four regional investigative
units because such journalism is more vital than ever, according
to a memo from the wire service.
teams will include reporters plus research specialists and
Internet-savvy pros. They will "work closely with our
video producers to make sure our exclusive journalism is
designed from the beginning to work on all platforms."
I-teams will produce big picture, hard-edge enterprise,
often with a strong database component that will allow for
are to be up and running in a couple of weeks. AP is creating
the teams because "in today's world of tweets and sound
bites, it's easy to lose sight of journalism's essential
role in holding governments and institutions accountable."
EXITS AD AGE
Garfield has given up his Ad Review column in
Advertising Age after a 25-year run.
54-year-old counts naked greed among reasons
why he called it quits. From this point forward, my
brain is for rent, he wrote in his final column. I
will be forming partnerships with three or four organizations
for the purpose of selling to marketers what I've been dispensing
gratis for decades. This possibly will bring me money, which
is good for buying things.
is frustrated that his AA forum seemed to have had little
impact on the crafting of advertising.
is also a perception that a generation of practitioners
who may believe the industry has passed me by.
LURES FOX'S STERNBERG
Universal has recruited David Sternberg to head its Universal
Sports cable channel. Universal Sports is the renamed World
Champion Sports Network that NBCU and Intermedia Partners
acquired in 2008.
channel is in 57M homes, far below the level of four of
ESPN's six channels. Leader ESPN is the leader with distribution
in 99M homes. ESPN Classic is just below Universal Sports
with 56.7M homes.
reports Sternberg will be selling niche Olympic-type
sports like track and field, karate and volleyball. Universal
Sports has partnerships with the international federations
covering rowing, swimming and gymnastics.
SMITH TO BON APPETIT
Smith, chief brand officer at Elle, is joining Conde Nast's
Bon Appetit and Gourmet's website, cookbooks
and TV programming ventures as VP of the newly created epicurean
is responsible for extending the Elle brand into TV shows
such as Project Runway Stylista
and The City.
Jowdy, publisher of Bon Appetit, shifts to executive director-sales.
He reports to Smith.
BAILOUT COMPANIES TAKE REP
HIT -- HARRIS
reputation bounced back slightly last year, based on Harris
Interactives measurement of the 60 most visible companies
in the U.S., as public perception began to focus again on
performance and governance over value and comfort. Companies
that received bailout funds were battered, though, with
Freddie Mac earning the lowest score in the reputation index
The percentage of
Americans who said corporate reputation is not good
or terrible fell from 88% in 2008 to 81% last
year, Harris found. Those who said the reputation of companies
is good rose from 12 to 18% from 08-09.
Motor Co. enjoyed a robust rise in reputation as it gained
11 slots in the Harris Interactive RQ Study index, despite
general malaise in the auto sector. Six companies scored
in the excellent range (more than 80 in the
index) topped by Berkshire Hathaway, which ousted Johnson
& Johnson atop the ranking by fewer than 0.5 points.
Following BH and J&J, are Google, 3M, top-60 newcomer
SC Johnson and Intel.
Robert Fronk, senior
VP at Harris Interactive, called the finding a slightly
more positive reputation environment.
The Harris RQ survey
includes more than 29,000 Americans polled from Dec. 29,
2009 to Feb. 15, 2010.
Toyota Motor Corp.
tumbled 10 slots from No. 10 in 2008 to No. 20 last year.
The biggest declines were registered by Bank of America,
AIG, Verizon Communications, JPMorganChase and Citigroup,
which all fell more than four points in the index.
to government aide likely helped its boost, the largest
score increase in the index in nine years. Companies that
received bailout money from the government -- not surprisingly
-- took a reputation beating, according to the survey, as
nine of the lowest 10 ranked firms were bailed out by Uncle
AIG was supplanted
in the bottom slot (it moved up one position) by a newcomer
to the list, Freddie Mac. FM scored the lowest ranking
38.94 since Enrons 30.05 in 2005.
Mac, AIG and Fannie Mae received scores below 50 in the
index, which, Harris Interactive, notes, has been a strong
indicator of a lack of future viability for a company.
Goldman Sachs, which
also joined the list this year, scored a 51.36.
news continued on next page)
Edition, April 14, 2010, Page 4
LEAVES NET NEUTRALITY UNCERTAIN
federal appeals court on Tuesday ruled that the FCC does
not have the authority to penalize telecom companies for
blocking or limiting information on their networks.
decision is a deathblow to a series of years-long attempts
by the commission, Internet content providers and activist
groups to instill a legal precedent that would treat all
data on the Internet equally, a notion that has bloomed
into a cause célèbre otherwise known as Net
think the instant reaction is that its a setback,
said Chris Riley, Policy Manager for the Free Press. It
definitely raised the alarm levels for supporters of the
case stems from a 2007 incident in which Comcast allegedly
resorted to packet-forging, or using data encryption
to deliberately slow customer access to the file-swapping
investigating user complaints, the FCC sanctioned the telecom
company and warned them to stop limiting user access to
challenged the decision, stating their actions were necessary,
as sites like BitTorrent take up abnormally large amounts
of bandwidth and thus pose a burden on their network.
weeks unanimous D.C. Circuit Court decision ruled
the FCCs reprimand of Comcast exceeded its authority,
as the commission does not currently have the power to regulate
network management to the same degree that it regulates
services for devices like telephones.
such, regulatory actions not directly coupled to old
telecommunications devices fall outside its jurisdiction.
Step Back for Neutrality
no laws currently in place to prohibit telecom companies
from blocking or limiting access to information, critics
have said the Comcast incident highlights a need to implement
legislation that supports Net Neutrality, which in its broadest
sense, is the idea that all content on the Internet should
be available for equal access.
rights groups, along with a band of support from content
providers, software companies and nonprofits, have asked
for new federal regulations that would keep telecom companies
from becoming Internet gatekeepers.
broadband providers could slow down or even deny access
to websites in favor of sites with whom they have financial
or political affiliation.
said Comcasts recent proposed merger with NBC Universal
could brew one such perfect storm.
only does the Comcast example show they have the tools to
block and control content, but weve also seen their
incentives to do it as well, he said. If this
merger is successful, its really easy to envision
a scenario in which a network gives preference to what information
could effectively turn the internet into a glorified version
of cable television, Riley added.
KICKS OFF PRO EDITION OF WSJ
Wall Street Journal Professional Edition, a combination
of WSJ coverage and Dow Jones content, launched last week
to consumers at wsj.com/pro
to provide news and information across industries and topics.
the DJ Factiva service, users can search the companys
content, along with 17K other sources, of which, the company
notes, many are not available on the free Web.
Pro edition can also be customized by industry like healthcare,
energy or media.
president Todd Larsen noted the new service leverages two
of the companys leading products.
premium service is available for $49 per month and existing
WSJ.com subscribers can upgrade at a discounted rate.
ONLINE ADS SET Q4 RECORD
U.S. online advertising
spending hit a record $6.3B during the fourth quarter of
`09, up 2.6 percent from the year earlier period, according
to a report from PricewaterhouseCoopers and the Interactive
David Silverman, partner
at PwC, believes the robust fourth quarter is an indication
that the worst of the economic impact on internet
advertising is over and that the seeds of growth have been
Spending picked up beginning
in the second-half of the year, though not enough to show
an overall gain for `09. Full-year ad spending dipped 3.4
percent to $22.7B.
That marked the first
yearly overall drop since the dot-com bubble burst in `02.
Most online spending was geared to search. Search accounted
for 47 percent of spending. Outlays grew one percent to
Display ads advanced four
percent to $8B, while online video soared 38 percent to
The classified, lead generation
and e-mail categories posted declines for the year.
GANNET DIGITAL CHIEF TO EXIT
Gannett's chief digital
officer, Chris Saridakis, will exit the company at the end
of April, according to an SEC filing by the company.
A member of Gannett's
management committee and a senior VP, he joined Gannett
in 2005 when it acquired PointRoll, a media company where
he served as COO and later CEO.
Hes leaving to pursue
other interests, the company said.
Ranking of PR Units of Ad
here for ranking.
Edition, April 14,
2010, Page 5
OF PR FIRMS
Rubel Communications has acquired an affiliate, HG Marketing
Group, in a combination of Doylestown, Pa.-based firms.
is led by Gina Rubel, an attorney who handles PR and marketing
with a specialty in the legal sector. Laura Powers, who
founded HG and has held posts at Verizon, Comcast and Merrill
Lynch, takes the title of VP of marketing.
said Powers and she had discussed a merger for years.
WHITE LEADS HEALTHSTAR
Erinn White, a veteran
of New Yorks HealthSTAR PR, has been named president
and CEO of the independent PR firm following the departure
of its founder last month.
White, a Ketchum alum,
joined HealthSTAR as its second employee in 2003 and had
recently been executive VP and general manager.
The healthcare specialty
firm, part of the New Jersey-based marketing services company
HealthSTAR Communications, works with clients like Teva
Pharmaceuticals, Bayer Consumer Care and Abbott, among others.
Her years of dedicated
work and experience in health communications make her a
natural fit, said Bob Muratore, president of HealthSTAR
Communications strategic communications unit.
HealthSTAR PR recently
moved into a 7,500-square-foot space on Madison Avenue in
Helene Ellison, who founded
HealthSTAR, returned to Burson-Marsteller in March following
the exit of that firms healthcare chief to WeissComm
FOREIGN COMPANIES NEED U.S.
An increasing number of
companies based in Europe, the Middle East and other parts
of the globe are seeking to do business in the U.S. because
it remains the biggest market in the world, says Gerald
Schwartz, president, G. S. Schwartz & Co., New York.
The wealth and size of
the U.S. market, coupled with the cheap U.S. dollar, are
behind the flood of companies seeking to do business here
and which need U.S. PR and marketing counsel, he said.
Although China has grown
tremendously lately, surpassing Germany, the U.S. remains
the No. 1 market for both business-to-business and consumer
products and services, he said. Other countries have become
leaders in certain sectors but the size of the countries
blocks exponential growth, he feels.
Israel is noted for its
technological prowess but the country only has 7.5 million
people while New York City alone has 8.3 million, he noted.
This is true for many small and medium-sized countries in
Europe and the Middle Eastmarketing in the U.S. is
necessary if they are to expand, he said.
New York remains the worlds
media, financial and PR center, he says.
Its a good
time and place to be. Our New York firm only has one office
and yet we have clients in China, Hong Kong, England, Ireland,
Holland, Israel, Moscow, the Caribbean and Argentina,
Public Relations, Woodland Hills, Calif./The Fairfield
County Concours d'Elegance, classic automotive event, for
PR outreach and media relations for the 2010 show in September
Group, San Francisco/CoreMedia, Germany-based web
content management company with U.S. base in San Francisco,
as AOR for the U.S., including PR and social media, and
StepStone Solutions, U.K. and Texas-based software and services
company for the human capital management sector, for a three-month
brand-building project in the United States.
Communications, San Francisco/Lotus Bakeries, European-style
cookie and cake producer, for brand awareness in the U.S.,
and NatureBridge, non-profit outdoor education provider,
Pollack PR Marketing Group, Century City, Calif./Fiesta
Parade Floats, float-builder for the Tournament of Roses
Parade, other events and exhibits, for media relations and
Los Angeles/Waiwera Astesian Water, New Zealand water brand,
as U.S. AOR for a PR and marketing campaign, and One LLP,
L.A. law firm, for a campaign targeting the entertainment
Communications, New York/NXT Nutritionals, developer
of the SUSTA sweetener launched in the fall of 2009, as
Media, Reseda, Calif./HRE Performance Wheels, wheel
maker for the racing, luxury and sports car market, for
PR and comms., including media outreach, social media marketing,
new product debuts, events and other work.
Morris + King Company, New York/RPI's Molecularium
Project, for PR, including digital and social media, for
its Molecules to the Max! film.
PR, New York/LCH Clearner, asset clearing house;
Kaufman Bros., minority-owned investment banking and advisory
firm, and Fiduciary 360, investment fiduciary education,
all for PR.
PR, Paramus, N.J./England Furniture, for Internet
marketing via the firm's Interact Marketing division.
Communications, Springhouse, Pa./Cyber International
Technology Corp., Con.-based broadband applications developer,
for media relations and marketing communications as it launches
the Tivia System at the 2010 NAB convention in Las Vegas.
PR, Atlanta/Local Planet, online offer site linking
socially and environmentally responsible businesses to consumers,
for development of a strategic comms. plan.
Group, Atlanta/CEO Ventures, private equity firm
focused on early-stage B2B technology companies, to market
some of its portfolio companies.
Miami/Bupa Latin America and the Caribbean, healthcare company,
for comms., community outreach, media buying and plainning,
and interactive in Latin America.
Edition, April 14, 2010, Page 6
DIGITAL MAKES DEBUT
Digital, echoing the basic unit of communication in the
brain, has been picked as the new name for the combined
firms of NewsMarket and Medialink.
help you to think and make you smart, said Jim Lonergan,
president and CEO of the combined company. At Synaptic
Digital, we help clients to communicate smarter and build
connections with people that matter most across various
mediums and platforms."
founded in 2000, distributes digital video to more than
25,000 media outlets in 190 countries.
outlets can access, preview and order free broadcast-quality
video and other multimedia content for their programs.
which handled satellite media tours and created and distributed
video news releases, among other services, was acquired
by NewsMarket in July 2009.
said the combined companies offer a broader solution
to those seeking to communicate via video.
alliances in the world of video production and distribution
are planned, said Lonergan.
combination of NewsMarket and Medialink provides clients
with proprietary services, creative tools and global distribution
to TV, internet, social media, radio and mobile outlets,
companys flagship distribution platform is thenewsmarket.com.
VOCUS BUILDS A NEW HOME
PR software developer
Vocus has inked a 12-year lease for a new headquarters in
Beltsville, Md., a 93,000-square-foot space that the company
said nearly doubles its existing operations in Lanham.
The company, known to
offer perks like a basketball court and ping pong tables,
said the new operation will incorporate a new urbanization
concept which uses modern architecture to resemble a small
town experience. In addition to work space, exercise
and other amenities will be featured for staffers who can
recharge without leaving the building.
Kwasi Holman, president
and CEO of Prince Georges County Economic Development
Corp., said the county partnered with the state of Maryland
to provide an attractive incentive package for
Vocus to stay in the area. Vocus also has offices in College
Park, Md., Herndon, Va., and Ferndale, Wash., as well as
The building is being
developed by First Potomac Realty with architecture handled
by D.C.s OTJ. Move-in date is slated for Q1 of next
May 6 -- PRSA/Georgia
Chapter Annual Conference, The Loudermilk Center,
Atlanta. Opening session "Welcome to the Personal
Brand Era will be lead by Ed Schipul, CEO and
president of Houston-based The Web Marketing Company while
the keynote luncheon speaker will be Francie Schulwolf,
vice president of corporate communications, Americas, for
InterContinental Hotels Group who will present on "The
Holiday Inn Journey The Rebirth of an Iconic Brand."
Orr, senior VP and managing director for MS&L
Worldwide, to Racepoint Group, San Francisco, as executive
VP of the office. He was formerly management supervisor/creative
director at Porter Novelli.
Shah, technology reporter for PRWeek, to March
Communications, Boston, as an account manager. She was previously
an associate editor for Inside Defense and freelancer
for the Austin Business Journal.
Patack, communications director for AOL, to MTV,
New York, in that same title focused on digital.
Stewart, news anchor and reporter for WTIC-TV Fox
61, to Hartford Hospital, Conn., as director of media relations
and to launch a news service. Stewart was also a weekly
columnist for the Hartford Courant and blogged at
CTnow.com. She also teaches a course to master's students
at Quinnipiac University. Her husband is News Channel 8
reporter Jamie Muro.
Dill, former marketing and communications exec for
Nortel Networks, to VP of marketing and PR, Indianapolis
Motor Speedway. Dill, who runs a motorsports history website,
firstsuperspeedway.com, had handled Nortel's sponsorship
of Indianapolis 500 race teams and earlier held PR posts
at Blue Cross Blue Shield, Corvis Corp. and AT&T since
the late 1970s. James Newton, a marketing exec for Red Bull,
also joins the IMS as director of marketing.
Getzlaff, copywriter for Merrick Towle Communications,
to Devaney & Associates, Baltimore, as a senior writer.
Lam, VP for Nomura International, to Artificial Life,
Hong Kong, as VP of investor relations and PR for the mobile
Craig, VP of investor relations at Nortel Networks,
to ViXS Systems, Toronto, as VP of corporate communications.
She was previously VP of IR and corporate comms. at Angiotech
Pharmaceuticals and led IR at ATI Technologies.
Wakefield, communications specialist at The Weinbach
Group, to Schwartz Media Strategies, Miami, as a senior
A/E. Also, Allie Schwartz, an intern, to A/E.
Allen, founder and head of Ogilvy PR Australia affiliate
Pulse Communication, to managing director of Ogilvys
global consumer marketing practice, starting July 1. She
previously worked in London and San Francisco.
Barney, CEO of Miami-based rbb PR, was named Outstanding
CEO of the Year by the Greater Miami Chamber of Commerce
at its March 12 Minority Business Awards luncheon. Victoria
E. Villalba, chair of chambers minority business committee,
called Barney a jewel in this community.
Edition, April 14, 2010, Page 7
from pg. 1)
Why does national
seem to have a policy of avoiding the media at all costs?
Tyler, who served as an
Assembly delegate for ten years and was named as L.A. Distinguished
Professional in 1987, rapped the ongoing vendetta
against the ODwyer NL and Jack ODwyer personally.
PR professionals "should
never counsel a client to retaliate against the media for
some slight or criticism," he added.
Tyler, a member of the
L.A. chapter since 1974, was city chair of the national
conference in L.A. in 1987. He has belonged to the Society
of Professional Journalists, national and local chapters,
for many years.
He had PR posts at Ford
Motor Co. and American Airlines and worked for Carl Byoir
& Assocs. and N.W. Ayer. Clients he served included
AT&T, Sheraton Hotels, Hallmark, DeBeers Diamonds, the
government of The Bahamas, Honeywell, Kodak and RCA. He
was also national PR director for Six Flags Corp.
While working in PR he
taught the advanced PR course at California State University/Northridge
which serves more than 30,000 students. He was the PRSSA
chapter adviser and spoke on PR at a PRSSA national conference.
Tyler's Letter is as follows:
have become increasingly uncomfortable with what is happening
to PRSA nationally.
was very active in PRSA because I felt that the local chapters
were designed to work with and for both young and experienced
PR professionals, and that the national organization was
there to support the chapters and their programs.
I don't feel that is any longer the case. I think national
has taken on its own agenda and has veered off course, making
decisions without direct input from the members--decisions
that boost national's reputation--possibly--but do little
for the benefit of the chapters. For example, the unilateral
decision to kill the printed directory was, in my estimation,
a major mistake. Everyone I knew used the printed directory
in their businesses, whether that be keeping in touch with
individual members or selecting an agency in another city
with which to partner on one project or another.
on-line directory just doesn't work the way the other did.
Members had no say in this decision.
decision making by national conference delegates seems to
be limited and chaotic. Pertinent information on important
topics to be voted upon seems either sparse or nonexistent.
Information on costs or budgets often is offered extremely
late or not at all.
information for key staff members appears to be kept from
members, as are names of delegates who will be voting on
such matters. Huge headquarters costs are now the rule.
(Why was New York bypassed twice for Philadelphia as the
national conference site when staff costs for travel, hotel,
meals, etc., could have been avoided?)
personnel with actual PR experience are a very small part
of the national staff.
is the PRSA ethics policy so weak? Why does national seem
to have a policy of avoiding the media at all costs. Why
aren't national officers and staff members appearing before
chapters on a regular basis? And, on a very specific case,
why does it appear that there is an ongoing vendetta against
O'Dwyer's Newsletter and Jack O'Dwyer personally?
it because he criticizes PRSA and some of its policies?
As PR professionals, we would NEVER counsel a client to
retaliate against the media for some slight or criticism.
(Remember when the White House cancelled some newspaper
subscriptions because the president or his staff felt the
papers had been too critical? That backfired then and probably
was WRONG when it sold material from O'Dwyer and other sources.
We should have just admitted it and worked for some equitable
solution for all parties.
is WRONG when we say that O'Dwyer ads are not acceptable
and its staffers are not eligible for membership.
get back on track and move PRSA back into the right direction.
If staff leaders want to rebut any of these points, let
them do it in the columns of O'Dwyer's Newsletter or other
certainly don't expector wanta personal reaction
to any of this.
ROLE FOR DIRECTORS GROWS--NADLER
Pressure is increasing
on directors to be more independent of management, David
Nadler, vice chairman of Marsh & McClennan Co., told
165 executives yesterday at the Spring Seminar of the Arthur
W. Page Society in the Waldorf-Astoria, New York.
Directors are also in
need of more information from the companies they serve and
it should be in usable form, said Nadler. He has an MA and
PhD in psychology from the University of Michigan and an
MBA from Harvard University.
MMC, with $10.5 billion
in revenues is in insurance services and non-insurance consulting.
Nadler also consults on corporate governance and organizational
change through MMCs management consulting company.
Boards want the
whole story and some are even interfacing with employees
themselves to get it, said Nadler. Social media is one of
the ways they are tracking employee opinions, he noted.
Questions were posed to
Nadler by Gary F. Grates, president and global managing
director, Edelman Change.
In response to a question
from the audience, Nadler said he sees no noticeable demand
for communications executives on boards. More likely prospects,
he said, are human resources people because they would have
input on compensation issues.
Also in demand, he said,
are executives who have relationships with important constituencies
of the company and executives who have knowledge of the
Nadler said the SEC and
NYSE are forcing major changes in the way boards operate.
The power to appoint directors
has now been shifted to a governance committee and away
from the CEO.
The CEO and chair titles
are being split and if a CEO insists on being chair, a Lead
Independent Director will be elected who performs
many of the duties of the chair.
SEC and NYSE rules say
that the board must meet periodically without
any members of management present.
Nadler said that in practice
most boards are having such executive sessions at almost
every board meeting.
CEOs did most of the appointing
of directors in the 1990s but they have now realized that
they work for the board, he added.
Pressures currently are
so great on directors that finding them is getting harder
and harder, he said.
Whereas some executives
used to serve on three or four boards, the rule now is for
an executive to serve only on one board.
Most sought after directors
are CEOs of companies or CEOs who have recently retired.
Ideal size of a board
is no more than 10-12, said Nadler, who answered several
press questions following the meeting.
Larger boards result in
directors addressing an audience rather than
having a conversation, he said.
Lots of work is done in
executive committees that have 6-8 members, he added.
Edition, April 14, 2010,
of the countrys problems
can be laid to ill-informed and weak boards of directors.
alpha males and queen bees with strong opinions turn
into meek conformists in a boardroom says the New
Yorkers James Surowiecki.
expert Nell Minow says otherwise decent people lose half
their I.Q.s and all their guts on a board.
and Tyco are examples of boards sitting silent while far-reaching
abuses took place. The same could be said of AIG, Citigroup,
Fannie Mae, Freddie Mac and the host of local banks and
institutions that helped cause the current two-year economic
we were happy to hear management expert David Nadler of
Marsh & McClennan Co. tell the Arthur W. Page Society
last week that the SEC and NYSE are trying to force boards
to become more active.
had pushed independent directors on boards in the 1990s
but that didnt stop the Enron, Tyco and the other
scandals. Enrons board was mostly blue-chip outside
directors. CEOs are finding out that they report to the
board rather than vice versa, said Nadler.
Carl Icahn and others have been campaigning for years against
CEOs also being chairs of their own boards.
in effect puts the fox in charge of the chicken coopthe
CEO being his own employer.
and NYSE rules now say that if one person holds both titles,
a Lead Independent Director must be named who
will conduct at least one part of a board meeting without
the CEO/chair or anyone from management being present.
of directors, traditionally done by the CEO, is now in the
hands of a governance committee.
Nadler said there is also
a trend for directors to become more informed about the
Instead of serving on
three or four boards, directors now typically just serve
on one, he said.
The role of PR pros, he
added, is to provide directors with information in usable
form, i.e., not swamp them.
Some directors are even
pursuing information on their own, monitoring employee and
other blogs, he noted.
to a Bar
Directors should leave
what Surowiecki calls the echo chamber of their own
opinions and hotfoot it to a bar where industry or
beat reporters hang out.
We doubt employees are
going to level with a director, especially since many of
the directors are CEOs or ex-CEOs (Nadlers recommendation
Reporters serve as the
buffer between employees and their bosses. Directors cannot
rely on the PR staff to sock it to them. PR
pros would be over-stepping their roles.
The May Vanity Fair
says that Team Tiger, the large group of people
surrounding him, knew plenty and so did some reporters.
We believe that key people at sponsors of Tiger such as
Nike, Accenture and AT&T also knew but kept it to themselves
(hold your nose PR).
Board members should win
the right to circulate freely with reporters, trading information
and insights. Its a delicate situation but a win for
This sounds difficult
in the current hysterical atmosphere surrounding press relations.
But boards, management and even PR pros are going to remain
in the dark about some key things unless they doff their
stiff shirts and mingle with the masses and their press
SPJ Is like
Propelled by the
March/April Ethics issue of Quill, the
magazine of the Society of Professional Journalists, we
are trying to get the SPJ board to look into the unethical
boycott against us by the PR Society.
So far, SPJ has
a perfect record of failing to help us on any issue.
of HGTV Scripps Networks, and Bill Murray COO of PRSA, came
to our office March 19 to state numerous times that we had
committed unforgiveable offenses and would not be dealt
with in any way by the Society. Scripps has an elaborate
21-page ethics code and Scripps is highly active in SPJ.
When SPJ executive
director Terry Harper died June 2, 2009, a weekend remembrance
was conducted June 6-7 in Indianapolis and rural Eminence,
The SPJ staff, in
between, conducted a Scripps leader retreat for almost 50
journalists. SPJ president Dave Aeikens spoke to the
Scripps attendees and there was duckpin bowling
as part of the Scripps weekend, said the SPJ
PRSA has been ducking
us for many years so what Murray and McCormick said wasnt
exactly news. What was new was the ferocity of their resolve.
Our worst offense,
they said, was contacting the chancellor of the University
of Nebraska after Prof. Gail Baker of that school refused
to talk to us. She had just been named Ethics Board chair.
We e-mailed Chancellor
John Christensen four pages of details on the Societys
practice of copying and selling authors articles without
their permission. Within four hours Baker had quit as EB
head. PRS has never challenged a word of this article.
That was stepping
far beyond the bounds of accurate and professional reporting,
said a full page attack on us in the April 2008 (Ethics)
issue of Tactics.
We had shown a copy
of this attack to McCormick and Murray when they were in
our office. When we pressed for the smoking gun
against us, Murray pointed to that attack.
What Is SPJs
The Ethics issue
of Quill is loaded with all sorts of commitments to high
ethics including an article by Kelly McBride, ethics group
leader for the Poynter Institute, St. Petersburg, Fla.
We talked to McBride
by phone and sent her as well as Quill editor Scott Leadingham
and the 19-members of the board of SPJ materials on the
PRS boycott. We want to know whether calling and e-mailing
the chancellor of U of N about Baker and PRSA was an ethical
We also want to
know if McBride and SPJ leaders have anything to say about
the boycott against us led by an employee of Scripps.
President of SPJ
is Kevin Smith, assistant professor of journalism, Fairmont
State University, Fairmont, West Va.
is Joe Skeel, who has been with SPJ since 2004. He was with
The Republic 20,500 circ. newspaper in Columbus,
Ind., from 2000-04 and other newspaper jobs after graduating
in 1997 from Ball State University. From 2002-04 he was
presentation editor (design) of The Republic.
There is no director from New York city. Closest is Luther
Turmelle of the New Haven Register. The other 17
are spread throughout the U.S.