The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 21, 2010, Page 1
CALLS FOR ROAD PR PITCHES
Department of Transportation has an RFP out through the
end of the month for a mid-six-figure contract for public
communications consulting on construction projects in Miami-Dade
and Monroe Counties.
transit agency plans to award a three-year contract through
option years are also possible. Estimated budget is $590K
for the first two years.
on the Florida DOT's radar include a multibillion-dollar
high-speed rail known as the SunRail train connecting Miami
and Palm Beach, as well as dozens of federal stimulus projects.
RFP, released on April 12, calls for services like communications
planning, public relations and community involvement, website
development, preparation of media communications and collateral
materials, among other tasks.
will be required to present at the DOT headquarters in Miami
are due April 29.
the RFP at odwyerpr.com/rfps.
UNITED FLIES WITH EDELMAN
United Airlines has hired
Edelman as its agency of record following an RFP process
that began last fall.
Edelman had previously
worked with the airline but it did not have an AOR.
Edelman is the right
PR partner to support our strategic communications agenda
and help us tell our story about the good things we are
doing here at United, Robin Urbanksi, manager of media
relations for the Chicago-based carrier, told ODwyers.
United, the No. 3 U.S.
airline, has reportedly been in merger talks with No. 4,
office heads the account.
WEAVER TO EXIT HARTFORD FOR
Connie Weaver, who led
marketing and communications at The Hartford Financial Services
Group, is slated to take those reins next month at TIAA-CREF,
the $400 billion financial services company.
She will take over for
Steve Goldstein, executive VP and VP for public affairs
and marketing, who is exiting on June 30 after seven years
with plans to counsel companies on how to leverage country
music to build their brands.
She was previously EVP
and CMO at BearingPoint and held a similar role at AT&T.
Earlier stints included
investor relations, comms. and marketing posts at Microsoft,
MCI and McGraw-Hill.
MDC HUNTS FOR PR ACQUISITIONS
MDC Partners, best recognized
as parent of creative ad agencies Crispin Porter & Bogusky
and kirshenbaum bond senecal + partners, is ready to make
a big splash in the PR business, according to its CEO.
Miles Nadal says PR is
a very attractive growth opportunity, citing reasons such
as the rise in social media, greater consumer skepticism
toward corporations, increased brand engagement, more governmental
relations and all-intrusive 24/7 media coverage.
The world is becoming
a much more complicated place, said Nadal, who believes
PR is the best tool to make sense of things. The most innovative
initiatives in the communications space are happening
His management philosophy
is focused on the idea of a perpetual partnership,
which leaves non-controlling or economic ownership in the
hands of the operating management to incentivize long-term
growth and drive entrepreneurialism.
MDC is committed to providing
financial resources to the partnership and support of its
Nadal has spoken or plans
to speak with many CEOs that are listed in the ODwyer
MDC acquired a majority
stake in Sloane & Co. this month.
Toronto-based MDC registered
09 revenues of $545M. It ranks as North America's
No. 4 communications holding company behind Omnicom, Interpublic
and inVentiv Health.
FINSBURY GUIDES QUADRANGLE
Finsbury Group guides
Quadrangle Capital Partners, the media/communications investment
company, which has just agreed to pay a $12M fine to settle
civil charges alleging it paid kickbacks to score business
from the New York State pension fund.
Steven Rattner, Wall Street
dealmaker, Democratic fundraiser, former New York Times
reporter and President Obamas one-time car czar, founded
Rattner cut ties with Quadrangle to salvage General Motors
The settlement with the
New York Attorney Generals Office and Securities and
Exchange Commission does not cover Rattner.
Quadrangle released a
statement to wholly disavow the conduct engaged in
by Steven Rattner.
statement says Quadrangles current management has
cooperated fully with investigators and the firm neither
admits nor denies the allegations.
Edition, April 21, 2010, Page 2
DETECTS M&A OPTIMISM RISING
Group reports that optimism has returned to M&A advisors
as 78 percent in a recent survey by the firm expect M&A
activity to continue to increase for the remainder of 2010.
Lipin, senior partner of the firm, called the finding a
substantial change in sentiment in the sector
as advisors see the robust first quarter continuing through
the rest of the year.
it may be premature to sing Bon Temps Rouler,
overall the community is feeling much more positive,
a sharp contrast to Brunswicks survey last year that
found nearly 70 percent saying it would take up to five
years to return to the level of activity in 2007.
activity is expected domestically with only a small percentage
likely to involve foreign acquirers in the U.S., the survey
investors will play a more prominent role this year than
last, according to about 80 percent of respondents.
eyed for consolidation include healthcare (cited by 24%),
energy (18%), and financial services (17%).
optimism is fueled by perceived confidence at the CEO level,
as seen by 36% responding, while looser credit and low interest
rates (28%), as well as improving equity markets and stock
prices (18%) got a nod. Only 10% cited an improving economy.
Was Top M&A Advisor in Q1
was top the M&A firm globally in the first quarter of
2010, while Kekst and Company held a commanding lead as
No. 1 for deals in the U.S., according to research by mergermarket.
topped U.S. consultancies by the value and volume of deals
in Q1 as it had a role in 27 transactions totaling $71.7
M&A was up 15% this year from Q1 2009 as 2,300 deals
were completed. U.S. volume was up 22% to 695 during the
period but total value fell 23% to $154 billion.
the U.S., Kekst is followed by FD (22 deals; $56.2B), Brunswick
Group (12; $54.6B), Sard Verbinnen & Co. (16; $43.6B)
and Joele Frank, Wilkinson Brimmer Katcher (18; $41B) in
Q1 activity measured by value.
by volume of deals, Abernathy MacGregor Group was No. 5
with 13 deals while Brunswick Group was at No. 6.
Deals of Q1
of the top M&A deals in Q1 included:
MetLife's $15.5B acquisition of AIGs American Life
Insurance Co. - Sard Verbinnen worked with MetLife while
Kekst counseled AIG.
Coca-Cola Co.s $12.2B acquisition of Coca-Cola Enterprises
North America - FD and Kekst, respectively.
Merck KGaAs $6.5B acquisition of Millipore Cor. -
Brunswick and Sard Verbinnen, respectively.
the top 10 firms by volume of deals in Q1 were FD, Brunswick,
Kekst, Joele Frank, Sard Verbinnen, Citigate, Abernathy
MacGregor, Maitland, Hering Schuppener Consulting and Publicis
ENERGY LEANS ON PR HELP
Energy, the Virginia-based mining company coping with the
death of 29 workers last week after a mine explosion in
West Virginia, is working with two PR firms in the aftermath
of the blast.
& Eaton of Cleveland and Washington, D.C.-based Qorvis
Communications are helping the company handle a barrage
of media and regulatory scrutiny that has followed the Upper
Big Branch Mine disaster, Massey confirmed in a statement
and social media have been circulating negative safety reports
and past quotes from Massey executives, providing a significant
challenge for the company as it works to through the crisis.
is handling media inquiries for Massey. Qorvis has worked
with the company since at least last year.
April 12 explosion was the worst U.S. mine disaster in decades,
according to the federal government.
Barack Obama on April 15 faulted both Massey and federal
regulators for the explosion.
Masseys PR operation has been engaged in the criticism
and pushed back against Obamas statement as regrettable
while calling the president misinformed.
company, a large coal producer in the region, has also dealt
with what it says are erroneous reports about benefits to
the families of the victims.
a statement April 15, the company cited as untrue an Internet
report that claimed benefits were being paid to stave off
lawsuits while noting that personal injury lawyers have
published ads seeking cases and tried to contact family
said there will be an appropriate time to discuss settlement
options with the families.
B-M SNARES ANOTHER NEWSOM
snared San Francisco Mayor Gavin Newsoms ex-communications
director Nathan Ballard last month, has now snatched his
digital communications chief for its Proof Integrated Communications
Brian Purchia was deputy
communications director and tech advisor to Newsom, concentrating
on new media.
Ballard credits Purchia
for establishing Newsom among the most tech-savvy
political leaders in the world.
He helped Newsom build
a 1.3M Twitter following and move the city's 311 system
He also wrote blogs, speeches
and op-eds for Newsom, who had considered a run for Governor
of the Golden State.
Purchia has worked as
reporter and producer of Voice of America and Fox40 News
in Sacramento. He reports to PICs CEO Jay Leveton
and Bill Kemp, managing director for the U.S. digital practice.
PIC is the offspring of
the marriage of B-Ms Marsteller and Penn Schoen Berlands
PSBcreative advertising units.
B-M is part of WPP Group.
Edition, April 21, 2010, Page 3
SHIFTS TO ASPCA
Estroff, whos led corporate communications for Martha
Stewart Living Omnimedia, has been tapped by the ASPCA as
senior VP of communications for the animal care organization.
was at MSLO for eight years and exits as senior VP/corporate
comms. She was previously director of corporate comms. at
Ziff Davis Media and started out as a reporter and editor
for Cowles Business Media covering the retail sector.
will serve as the ASPCAs spokeswoman and lead all
communications and media relations from its New York base.
144-year-old group made a splash last week when it donated
$1M to the New York Mayors Alliance for NYCs
Animals to move animals from shelters to rescue groups with
the goal of making the Big Apple a no-kill city
ASPCA, an acronym for the American Society for the Prevention
of Cruelty to Animals, also on April 8 kicked off a campaign
offering monetary awards nationally including a $100K
prize for local leaders that increase pet adoptions
in their communities.
said a replacement for Estroff has not yet been named but
media contacts remain the same -- business and trade press
to director of comms. Katherine Nash and consumer reporters
to associate VP/corporate comms. Katie Goldberg.
NAMED EIC OF WEDDING PUB
Graves, beauty and health director for Real Simple,
has been named editor-in-chief of Martha Stewart Weddings,
in addition to VP of Martha Stewart Living Omnimedia.
was previously associate VP, editorial director of beauty,
health and fitness for MSLO and started out with the company
at its now-defunct title Blueprint.
started out at Self and Allure.
NEW REVENUE GLOOM IN NEWS
executives are balking at ideas like government and alternative
funding for operations, according to a survey by the Pew
Research Centers Project for Excellence in Journalism.
conducted a poll with the American Society of News Editors
and Radio Television Digital News Association and found
both concern for the future along with some optimism in
the sector, despite layoffs and revenue declines.
unidentified broadcast news executive told the survey: [Outside
funding options] are being used to save old
models of journalism that are no longer economically viable
and will die out over time no matter what.
survey included 353 responses from the RTNDA and ASNE membership
10 percent responding said they are working on pay
walls for content, while another 32% are considering
such a move and 11% have dismissed the idea. Only 15% think
such a move would be a significant source of revenue and
35 percent, more than one-third, have not even considering
charging readers for content online.
to government funds or interest group backing is widespread,
Pew found, as 75% said they have serious reservations
about government support and 78% nixed interest group financing
than half queried said they are confident their news operation
will last another decade without any significant new sources
of revenue, and one-third see a risk in five years or less
study also found a divide among newspaper and broadcast
executives with the latter being more pessimistic. Those
in broadcast see journalism headed in the wrong direction
at a nearly two-to-one clip 64% vs. 35% over
cultural shifts, younger and more tech-savvy staff and a
sense of experimentation are all contributing to a tangible
sense of a change for the better, Pew also found.
POST, TIMES WIN 7 PULITZERS
Post and New York Times led the 2010 Pulitzer
Prize field for journalism with four and three awards, according
to the list of winners announced this week.
Four Post reporters
earned nods in feature writing (Gene Weingarten), commentary
(Kathleen Parker), criticism (Sarah Kaufman) and international
reporting (Anthony Shadid).
about parents who accidentally kill their children by leaving
them in cars, while Parker is a columnist on politics and
moral issues, Kaufman writes on dance and Shadid was honored
for a series on the U.S. winding down its presence in Iraq.
The Times won an
investigative reporting Pulitzer with ProPublica for a Times
magazine piece on a hospital in the aftermath of Hurricane
Katrina, as well as awards for explanatory reporting (food
safety) and national reporting (use of mobile devices while
(Va.) Herald Courier was honored for public service,
while the Seattle Times won an award for breaking
news reporting and the Dallas Morning News got a
nod for editorial writing.
Also, Mark Fiore
won for editorial cartooning, Mary Chind of the Des Moines
Register was honored for breaking news photography and
Craig Walker of the Denver Post won for feature photography.
Complete list of
the Pulitzer winners and briefs on their work is at pulitzer.org.
news continued on next page)
Edition, April 21, 2010, Page 4
LOCKS IN DAUMAN
announced April 15 it is extending the contract of CEO Philip
Dauman, 56, for another five years through 2016.
chairman Sumner Redstone, 86, called Dauman a great
leader who has demonstrated an extraordinary and consistent
ability to deliver results to all Viacom shareholders.
Redstone controls 81.6 percent of Viacoms Class A
terms of Daumans contract are not yet available but
are expected to be set out in Viacoms soon-to-be-released
company did note that the vast majority of Dauman's
compensation continues to be in the form of performance-based
awards, which are subject to the achievement of a combination
of specific operational and financial targets and shareholder
contract had called for $2.5M in salary and a target bonus
of $9.5M. In '08, Daumans total comp checked in at
earned $1.6B on $13.6B in '09 revenues. Its properties include
MTV Networks, Nickelodeon, Comedy Central, VH1, Spike and
CATHOLIC CHURCH SEEKS S.M. HELP
U.S. Conference of Catholic Bishops, the D.C.-based organization
of church hierarchy in the U.S. which has been defending
the Catholic Church amid renewed media interest in past
sexual abuse cases, is looking to hire a social media specialist
in the capital.
Conference operates with the goal of promoting the
greater good which the Church offers humankind.
ad posted on CatholicJobs.com
calls for a practicing Catholic in good standing with the
church to boost outreach in social media and provide support
and consultation for bishops and Conference offices through
its office of media relations. Spanish and working knowledge
of Italian are desirable.
Benedict XVI is the first pontiff to have his own YouTube
channel and Facebook presence, although parishes are instructed
by the church to disable comments on tools like blogs.
are thus challenged to proclaim the Gospel by employing
the latest generation of audiovisual resources (images,
videos, animated features, blogs, websites) which, alongside
traditional means, can open up broad new vistas for dialogue,
evangelization and catechesis, the Pope said in January
ahead of World Communications Day in May.
Conference has a robust PR operation with spokespeople across
the U.S. and maintains a media blog and Twitter account,
network of other Catholic organizations like the Knights
of Columbus and Catholic Relief Services makes up the Conferences
90-page directory of communications contacts.
of the recent criticism and investigation of the lingering
abuse cases has focused on the Pope when he was the Archbishop
of Munich. Benedict dismissed some critics as dishing petty
gossip in a Palm Sunday Mass in St. Peters Square
late last month.
reported that Benedict, the first pope to meet with abuse
victims, convened with victims of sexual abuse by priests
in Malta last weekend.
The Pope will meet in a climate of prayer and reflection,
not under media pressure, a Vatican spokesman told
ANSA news agency.
Bashing Strategy Called 'Stupid PR'
Vaticans lashing out at media for reporting on its
sexual abuse scandal is a stupid PR strategy that
does not work; in fact it is counterproductive, wrote
Father Thomas Reese, senior fellow at the Woodstock Theological
Center at Georgetown University, in the Washington Post
Catholic News Service in 2005 said Reese resigned after
repeated complaints from then-Cardinal Joseph Ratzinger,
now Pope Benedict.]
makes the Church looks defensive and makes it look like
the Church is trying to play down the problem of abuse
wrote Reese, who used to edit the Jesuit magazine, America,
until he was forced out of Rome.
took issue with Pope Benedicts Palm Sunday dismissal
of media reports of sex abuse as gossip.
also criticized the Popes preacher who compared criticism
of the Church to anti-Semitism. Both comments
are disastrous and only serve to pour
gasoline on the fire.
does acknowledge that some reporting was sloppy and some
commentators were over-the-top in their rhetoric.
is also an element of one-upmanship involved. When
the argument is between the New York Times and the
Catholic Church, it may simply be one infallible institution
taking on another, wrote Reese.
bottom line: Reese believes the Church owes the media a
debt of gratitude for forcing it to confront
the sex scandal.
the media coverage, the Church would not have cleaned up
its act, he wrote.
Goes into the Cloud
Economist launched The Conversation Cloud
on April 15 to aggregate readers opinions from comments
directed at its online stories, blogs and debates. Popular
topics are presented as part of a cloud to provide users
access to live discussions.
British publication developed the Cloud with Jodange, a
company that specializes in sentiment analysis. It claims
the Cloud is a first for a major media outlet.
Economist Online receives an average 25,000 comments per
month. Ron Diorio, VP/product & community development
at the Economist says the Cloud enables readers to better
navigate through conversations, and to encourage and facilitate
intelligent conversation between readers.
goal is to make the Economist Online more social
and a global hub for intelligent debate and discussion.
Edition, April 21,
2010, Page 5
OF PR FIRMS
E-HEALTH RECORDS PUSH SEEKS PR
planning council for metropolitan Kansas City, Mo., has
called for pitches to develop a communications program supporting
the areas push toward embracing electronic health
PR assignment is aimed to engage stakeholder groups about
a new exchange system, temporarily called the Kansas City
Bi-State Health Information Exchange, created to connect
patients with healthcare providers and make health records
more easily transferred via digital technology.
metro K.C. area counts about two million residents and spans
Missouri and Kansas.
RFQ issued this month by the Mid-America Regional Council
and open through April 23 includes various tasks like naming
the new organization and developing its PR plan and materials
leading up to and including its launch.
the RFQ at odwyerpr.com/rfps.
OMC HITS 52-WEEK HIGH
Omnicoms stock hit
a 52-week high last week at $41.82 in the aftermath of an
April 14 upgrade from Deutsche Bank.
DB slapped a buy
on OMC, up from a hold rating, as its sees ad
agencies "finally starting to participate in the ad
market recovery already flagged by media owners and increasingly
The bank expects revenue,
if not earnings per-share, to enter an upgrade cycle
at the advertising and PR conglomerate.
OMCs target price
was upped to $46 from $37.
Fairmount Group, Cleveland Heights, Ohio, was one
of 100 winners of British Airways' Business Opportunity
Grants, which include airfare for 10 roundtrip business-class
flights, free global shipments, and $1,000 toward hotel
accommodations, among other prizes. Dawn Hanson, president
and founder of the four-year-old firm, in a essay for the
competition extolled doing business face-to-face while also
Douglass Communications, Little Rock, Ark., picked
up a $50K pact with the Arkansas Blue Ribbon Committee on
Highway Finance as that entity looks for a new funding source
for state highway work as most of the revenue currently
comes from gas and diesel taxes. CDC will set up and assist
with a series of public meetings in May. ...Jason Putorti,
the digital designer behind Mint.com,
which quickly developed a huge online audience and was sold
to Intuit for $170M, gave a hat-tip to PR in outlining the
rapid growth strategy for the web portal. Putorti noted
the piling on against PR and those who say lately
that in-house PR is enough for a start-up, before he gave
credit to Mint.com's
agency. PR was extremely high quality traffic for
us, he wrote, and the optics for the brand were
undeniably good. We trounced all of our online competitors...
[Founder and CEO Aaron] Patzer talked to every outlet from
Entrepreneur to Essence. He doesn't
name the firm but Mint.com has worked with Atomic
PR since its outset.
PR, New York/Moonstruck Chocolate Co.; Redhook Ale
Brewery, and Widmer Brothers Brewing, for PR.
Dilenschneider Group, New York/Marriott Hotels &
Resorts, for a global PR effort for the hospitality brands
marketing campaign aimed at high-achieving business
& Knowlton, New York/GEROVA Financial Group,
U.K.-based specialty reinsurance, as communications agency
of record focused on investors and stakeholders, following
Communications, New York/Bixby Energy System, Minneapolis-based
"cleaner coal" energy technology developer, as
Kluger PR, New York/The Brain Balance Achievement
Center, Norwalk, Conn., for PR to promote the drug-free
program for treating kids with AD/HD, Dyslexia and Autism,
among other diseases.
& Company, Farmington, Conn./Connecticut Sun
of the WNBA, as AOR for advertising, PR, social media and
web design, following an RFP process among Connecticut agencies.
Communications, Andover, Mass./HP Hood, social media
program for BeSimplySmart.com; Crowe Paradis Services Corp.,
Medicare compliance; Aquire, HR data tools; mopay, network-based
billing of small amounts; ShopVisible, e-commerce services;
Verisae, energy cost and carbon emission measurement and
monetization; Terra Technology, demand and inventory software
for consumer products cos., and Yankee Barn Homes, builder.
Partners, Washington, D.C./The Environmental Defense
Fund and The Philanthropic Collaborative, foundation advocate,
PR, Raleigh, N.C./CAI Inc., human resources management,
for PR including media relations, strategic planning, community
relations, online strategy and special event services.
Media, Miami/The South Florida Technology Alliance,
as AOR for PR. Roar CEO Jacques Hart was named marketing
chair of SFTAs board.
Miami/Miami Dolphins and Sun Life Stadium, as AOR for integrated
comms. for the team and stadium. The work includes advertising,
PR and interactive in English and Spanish.
& Associates, Chicago/MFV Expositions, for PR
for its West Coast Franchise Expo in November in Los Angeles.
Twenty-six-year-old S&A specializes in franchise clients.
Edwards & Associates, Grand Rapids, Mich./Greatland
Corp., tax and financial software for business, for media
relations and strategic counsel.
Communications, Leawood, Kan./Jagen Investments,
for investor relations and PR.
Marketing & PR, Irvine, Calif./Wienerschnitzel,
hot dog chain, for PR, including media relations and social
Edition, April 21, 2010, Page 6
International has tapped veteran PR measurement exec Alan
Chumley as a senior measurement consultant.
was principal of measurement firm PRooph and director of
measurement at Hill & Knowlton Canada.
relocate to D.C. from Canada for his work at CARMA consulting
with U.S. and global clients.
was also a VP at Cormex Media Content Analysis and director
of corporate comms. for Bell Canada.
CEO Albert Barr said Chumley "truly appreciates all
sides of the measurement equation having worked in corporate
communications as well as on agency and measurement supplier
TO HONOR YOUNG D.C. PROS
Women in PR has created a new awards program for young women
in PR and is accepting entries through April 30.
Emerging Leaders Awards, started to mark WWPR's 30th anniversary,
will honor three young women ages 21-35 in the D.C. metro
area who have "demonstrated excellence and achievement
in PR, communications and related fields.
must work in comms. or marketing and must be members or
have applied for membership of WWPR.
will be announced June 15 at a cocktail reception. More
GOES WITH CISION
G. Komen for the Cure has tapped Cision to provide PR software
services to the breast cancer organization.
PR staff, based in D.C., will use the CisionPoint PR platform
for its national and global media relations and communications
Rader, director of comms., said the organization handles
all media relations internally and needed a single PR measurement
platform to contact media, monitor mentions, and analyze
and report results."
TEAMS WITH NAGRAVISION
company Civolution has joined with content protection solutions
provider Nagravision on a content watermarking and encryption
service for premium video on demand.
companies said that by utilizing watermarking technology
in video on demand systems, content pirates will expose
themselves to greater legal risk if they attempt redistribution
of improperly obtained content.
service works across cable, satellite, terrestrial, IPTV
and PC video. Civolution operates the Teletrax service developed
by Medialink and Philips Electronics.
a Cleveland-based Search Engine Marketing firm, has unveiled
Social Seen, a monitoring and analysis service for social
media aimed at PR, media relations and marketing firms.
Dudzinsky, director at Kreab Gavin Anderson, to APCO
Worldwide, New York, as a VP. He was previously managing
director of media relations at Taylor Rafferty and will
handle media assignments in financial communication and
other practice areas at APCO.
DeGuzman, a 16-year veteran of MTV's communications
division, has moved to Bravo Media as VP of communications.
Nelson, international communications and policy manager
at Roche, to Hill & Knowlton, as a VP in its three-year-old
West Coast healthcare practice based in Los Angeles. He
focused on Roche's virology (hepatitis and HIV drugs) based
in Basel, Switzerland and was formerly in product PR for
Roche in the U.S. He also worked at MS&L in New York.
Perrien, a former senior strategist at Rendon Group,
to Burson-Marsteller as deputy practice chair of the U.S.
media group. The 30-year plus communications veteran handled
media for Mississippi Gulf plaintiffs in the aftermath of
Hurricane Katrina while at Rendon and most recently led
the D.C. outpost of Nardello & Co., an investigative,
due diligence and litigation support outfit. She began her
career at Washingtons States News Service and was
publisher of the U.S. edition of the Russia Journal,
a weekly English-language newspaper covering business opportunities
and politics in Moscow.
Penner, an associate for global communications and
public affairs at Google, has moved to Twitter, San Francisco,
after nearly three years at the search giant.
Huckman, pharmaceuticals correspondent for CNBC,
to MS&L Group, New York, as senior VP, director of media
strategy in the firms healthcare practice. The digital-savvy
journalist was with CNBC for a decade after nine years at
WXYZ-TV in Detroit.
Hogle, VP of comms. and public affairs for Alberta
Innovates, to The Katz Group, Edmonton, Alberta, as VP of
public affairs and comms., effective May 10, to oversee
media relations and stakeholder engagement for the Edmonton
LeRoy and Stephanie
Shih to A/Es at 360 PR, Boston. Lindsay
Durr and Skye
McIntyre were upped to AA/Es. LeRoy joined the firm
in 2008 after interning and handles Jabra, Oregon Scientific
and Winning Moves Games. Shih also is a two-year vet and
handles Stonyfield Farm, AllRecipes, Ball jars and Peapod.
Dean, senior director of brand marketing and PR for
Abercrombie & Fitch, to Perry Ellis International, Miami,
as chief marketing officer.
Banks, VP of human resources at Flowers Communications
Group, to director of comms. as a member of the exec board
of the Natl Association of African Americans in H.R.,
Edition, April 21, 2010, Page 7
SEEKS TO TAP LOCAL FOOD MOVEMENT
York State wants to streamline "buy locals" campaigns
around the state to reduce consumer confusion and better
tap the burgeoning consumer movement for locally grown food
in the Empire State.
state issued an RFP backed by federal Specialty Corp Block
Grant funds to start new campaigns and support existing
efforts in the New York's 11 designated vacation regions.
overall objectives are to foster increased consumer awareness
and recognition of locally produced foods and agricultural
products leading to increased sales and economic development
within each region, says the RFP.
states Pride of New York food marketing
campaign and Department of Agriculture and Markets are supporting
covered include fruits and vegetables, nuts, herbs, dried
fruits and nursery crops.
is just over $147K, or $13,400 per region.
are due June 3.
BREAUX & LOTT SPEAK FOR
Breaux Lott Leadership
Group is repping bailed-out Citigroup on corporate tax issues
and financial services regulatory reform.
Former Louisiana Senator
John Breaux and ex-Majority Leader Trent Lott are spearheading
the thrust. They are assisted by ex-Breaux staffers John
Flynn/Callie Fuselier and former Lott aides Manny Rossman
and Bret Boyles.
Citi CEO Vik Pandit will
announce first-quarter financial results on April 20. Wall
Street anticipates a slight loss or break-even performance.
Pandit has already outlined a plan to dismantle Citi's financial
supermarket that was put together by former head Sandy Weill.
Former Citi CEO Chuck
Prince and ex-chairman Bob Rubin testified before the Financial
Crisis Inquiry Commission earlier this month.
The U.S. expects to chalk
up an $8B profit on the sale of its Citi shares.
BIG OIL GETS A NEW PR HEAD
Linda Schoumacher Rozett,
former senior VP of communications for the U.S. Chamber
of Commerce, has joined the American Petroleum Institute
in Washington, D.C., as VP of communications.
She replaces Jim Craig,
who held the post until December 2009 and left amid a pruning
and reorganization of API staff under CEO Jack Gerard, who
joined in late 2008.
Rozett had recently been
running her own consultancy, FirstWord Strategies, and served
as comms. director for the Friends of Fred Thompson, the
former senator's exploratory presidential committee.
Her energy experience
includes stints at Edison Electric Institute (media relations
manager) and the Natural Gas Supply Association (PR director).
She started out in TV
news at ABC in D.C.
Gerard took the reins
at the API after heading the American Chemistry Council
and National Mining Association.
EDELMAN: TIME TO GO HEALTH
Companies should put as
much effort into promoting the public health as they do
in safeguarding the environment, according to the Edelman
Health Engagement Barometer released April 13 at the Annual
World Health Care Congress in D.C.
Businesses have gone green,
now its time to go health, says Nancy
Turett, chief of the independent firms global healthcare
Nearly three out of four
(73 percent) of the 15,000 respondents polled equate health
with environmental protection as corporate priorities. About
two-thirds (65 percent) would either recommend or buy products
from a health-oriented company.
Edelman found that youngest
age brackets (18-24 year olds) and (25-34) are most concerned
about the public health issue.
More than half of respondents
(51 percent) expect food and beverage companies to communicate
potential risks of their products. Forty-nine percent of
respondents expect those companies to address the obesity
issue. Developing new products to improve health was cited
by 47 percent of survey participants.
unit conducted the health survey in 11 countries. That list
includes the U.S., Canada, Mexico, Brazil, France, U.K.,
Germany, Italy, China, India and Japan.
MURKOWSKI CUTS TAIWAN FEE
The firm of Alaskas
former Senator and predecessor to ex-Governor Sarah Palin
will receive $3,000 a-month in 2010 for counseling the Taipei
Economic and Cultural Representative Office.
Frank Murkowski's The
Cedar Group began work for Taiwanese in `08 under a deal
worth $16K a month. The firm received $10K monthly last
Murkowski promotes TECRO
via "personal conversations" with U.S. officials.
Those topics include arms sales, Alaska's mineral deposits,
charitable events and establishing ties between U.S./Taiwan
One of Murkowski's discussions,
according to Cedar's federal filing, was with Terry Paul,
retired U.S. Marine Corps brigadier general. He heads Cassidy
& Associates defense operations.
Murkowski is joined at
The Cedar Group by son-in-law Leon Van Wyhe, who married
The Cedar Group donated
$2,000 last year to the Senate campaign of Murkowski's other
daughter, Lisa, and another $10,000 to her political action
WION MOVES IN-HOUSE AT MCDONALD'S
Rick Wion, VP of interactive
media at GolinHarris, has moved to the firms longtime
client, McDonalds Corp., as the companys first
director of social media.
Wion exits GH after three
and a half years, during which he worked on the McDonald's
account. He joined the Interpublic firm after seven years
with association management company SmithBucklin, where
he handled digital and other technology assignments.
McDonalds said Wion
reports to external communications and PR director Heather
Oldani as part of the company's Chicago-based media relations
Edition, April 21, 2010,
Arringtons attempt to interview MySpace VP Dani Dudeck
on camera last week, in which Dudeck did nothing but provide
a Mona Lisa-like smile, provoked a lot of comments on several
websites and deservedly so.
The non-interview says
a lot about the short string that corporate PR is on these
Dudeck, who is VP of global
corporate communications for MySpace, which has about 125
million users, had come by Arringtons TechCrunch office
to pitch a new product.
His new rule is that anyone
who so invades his territory must sit for a videotaped interview.
The comment by Jussp
caught our attention:
This is the epitome of corporate Americaa bunch
of losers with nothing to say, afraid of making ANY waves,
whose #1 priority is protecting their backsides even if
it means coming across as a total loser on video.
Its common for corporate
PR people to be programmed to such an extent that they are
literally speechless in any situation that is not scripted.
We dont think giant
enterprises like MySpace are going to crumble if one errant
word is uttered by an employee.
Arrington was criticized
for his approach. Dan said: That wasnt
funnya grown man shoving a camera in a business womans
face when she obviously does not want to be interviewed.
Another responder thought
more could have been expected from someone who manages
all external and internal PR strategy, media and analyst
relations, and crisis communications
all PR strategy on MySpaces consumer, technology,
product and international initiatives as well as its corporate
What caught our attention
in this dust-up was the number of web postings that were
Dudecks fear of
saying the wrong thing was well warranted.
The corporate axe swings
fast and sure on anyone who steps out of line. Even associating
with the wrong types (such as newspeople) can
be fatal. Loyalty to employers is the supreme value these
The most pungent postings
are apt to come from those who hide behind the cloak of
Said Oscar Wilde: Give
a man a mask and hell tell you the truth.
We were enraged last week
when the New York Post named a Brooklyn teenager who criticized
Paul Robeson HS, as portrayed
by the teenager, is a violent, drug and sex-filled
hellhole whose staff and security guards are lazy
a source, the NYP ran a 4/15 story with the headline School
Revenge, telling how fellow students and staff are
shunning the critic with one student saying the critic would
be beat up if found.
Sources Are Drying Up
Faced with a dearth of
official sources, reporters must rely more and more on anonymous
sources and must work harder than ever.
The May Vanity Fair
cover story on Lazards secretive Bruce Wasserstein
is a case in point. Its loaded with anonymous sources.
Neither Lazard nor any
family member would even tell writer William Cohan what
hospital Wasserstein was taken to when he suddenly became
ill in a taxi last October.
Sister Georgette Levis
is offended when Cohan asks where Wasserstein
is buried. She wont talk to him and neither will Pamela,
Wassersteins oldest child.
No one on the Lazard board
would talk including Lazard banker Vernon Jordan.
Judi Mackey heads PR at
Lazard and Howard Rubenstein is outside PR counsel.
Among those declining
to talk was Irene Rosenfeld, CEO of Kraft which was a client
Krafts hostile takeover
of Cadbury, described as a bear hug by Rosenfeld
at the Arthur W. Page Society meeting April 8, is said to
be one of the final deals engineered in part by Wasserstein.
A U.K. Parliamentary committee
said Kraft acted irresponsibly and unwisely
and had damaged its U.K. reputation in taking
over Cadbury. U.K. unions are calling for a Cadbury
law to block such acquisitions.
Worked on Kraft/Cadbury
Cohan notes that Lazards
Philip Keevil told Bloomberg News that the Kraft/Cadbury
deal will be a monument to Bruce. Bloomberg
wrote that the deal seals the legacy of Wasserstein.
Wasserstein got press
shy after a 1989 Forbes cover story called him Bid
Em Up Bruce.
The unflattering VF piece
says Wasserstein was known for pushing clients to overpay
for acquisitions and cites two Wasserstein clients that
went bankrupt for doing thatAllied Stores Corp. and
Federated Department Stores.
Kraft paid $19 billion
for Cadbury, about double its sales.
Lazard and other advisers
got as much as $58 million for their work on the deal,
Wasserstein, who believed
in paying himself well, in January 2008 wrung from
his hand picked board a $900K salary, unspecified
annual bonus, and 2.7 million Lazard shares worth nearly
$100M. His 2007 pay was $41M.
Rosenfeld has been criticized
for a 41% pay hike in 2009 to $26M. Kraft says the jump
was three years of bonuses.
Details of Wassersteins
hectic romantic life, including fathering a
child in 2008 with a recent graduate of the Columbia Business
School, are provided.
This was after he split
up with his third wife, Claude Becker. He was then married
in January 2009 to Elaine Chao, Labor Secretary under President
George W. Bush.
Much of the article will
not sit well with family, friends and associates of Wasserstein.
But we notice that VF
is packed with ads every issue. Its many articles on the
economic ills of the U.S. are among the best pieces anywhere
on this subject.
When we see corporate
PR heads like Dani Dudeck freezing in front of a reporter,
a Brooklyn teenager being savaged because she dared to criticize
her school, and door after official door being slammed in
the face of a Vanity Fair reporter, we cant help but
campaign for more openness and public debate.
Few media have the money
and friends in high places that VF has. When doors get slammed
in the faces reporters, many are apt to just slink away,
This lowers the content
of whatever media theyre writing for and is no doubt
a prime factor in the decline of media.
PR is winning
a lot of these pitched battles.
What beleaguered newspapers
and other media dont need at this time is Scripps
employee Gary McCormick preaching distrust and avoidance
of the media to the 21,000 members of the PR Society of