The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 28, 2010, Page 1
REVIEWS BIG HEALTH PACT
for a Healthy California has opened an RFP for pitches from
ad and PR agencies to support its multi-platform campaign
known as Network.
425-page RFP released April 20 covers the ongoing campaign
to urge 10.1M low-income Californians to increase fruit
and vegetable consumption, engage in physical activity and
take other measures to curb obesity and chronic diseases.
Salzman Einhorn is the lead incumbent firm, while Hill &
Knowlton, Paine PR and Brown Miller Communications are among
firms that have worked on the PR portions of the account.
single three-year contract with the states Dept. of
Health is expected to be awarded starting in October and
capped at $39.5M, including development of PSAs, PR materials,
press kits, spokesperson training and other tasks and materials.
qualify to bid, firms must have a Golden State office in
business for three years with gross billings of $7M annually
during that time.
are due by July 27 and a pre-bid conference is slated for
May 27 in Sacramento.
Tovar ([email protected])
is overseeing the review process.
campaign was previously known as 5 a Day until
comes from state and local governments with backing by the
U.S. Department of Agriculture.
the RFP at odwyerpr.com/rfps.
WAGGEDS NEPTUNE TO VERIZON
Torod Neptune, an agency,
corporate and public sector PR vet, is leaving Waggener
Edstrom for a VP/communications slot at Verizon, starting
Hell handle communications
for the companys telecom and business product lines
reporting to chief communications officer Peter Thonis and
based at the Verizon Center in Basking Ridge, N.J.
Neptune was a senior VP
and global public affairs practice leader for WaggEd and
oversaw its D.C. and Brussels offices.
Prior to joining the firm
in 2004, he was director of strategic and crisis communications
for the U.S. House of Representatives, a post created to
develop Congress first crisis program in the wake
of 9/11 and the anthrax attacks.
Previous stints included
Bank of America (senior VP, corporate comms. and PA), Powell
Tate (group director) and Hager Sharp.
MASSEY ADDS PR SUPPORT
The board of Massey Energy,
the mining company reeling from a West Virginia explosion
that killed 29 workers, has added Public Strategies Inc.
to a Massey PR roster that includes Qorvis Communications
and Dix & Eaton.
PSI, part of WPP, is counseling
Masseys board as the company and its chief executive
faces continued media and regulatory scrutiny.
The company said last
week that its board director in charge of governance Lady
Barbara Thomas Judge has resigned, although media
reports said shareholders have been unhappy with her performance
Massey executives have
defended the companys safety record in the wake of
reports of multiple violations at its facilities, including
the Upper Big Branch mine where the blast took place earlier
PSI, led by Dan Bartlett,
former aide to President George W. Bush, has been working
with Goldman Sachs amid its image woes.
OMNICOM BEATS STREET
Omnicom reported April
20 flat Q1 earnings of $163M on a 6.3 percent drop in revenues
to $2.9B, a performance cheered by Wall Street as the ad/PR
congloms earnings per-share numbers beat the consensus
estimate by two cents.
OMCs stock was trading
at $43.23 on April 26, a tad below its $44.08 52-week high.
OMCs PR unit (Fleishman-Hillard,
Ketchum, Porter Novelli, Cone, Brodeur Worldwide) was up
5.9 percent to $276M during the quarter. Organic growth
clocked in at 2.4 percent.
Its advertising business
spurted 5.6 percent to $1.3B, while CRM operations advanced
8.6 percent to $1.1B.
Overall U.S. revenues
grew 3.9 percent to $1.6B while international business soared
9.3 percent to $1.3B.
ECONOMIST IS LATEST TYLENOL
By Jack O'Dwyer
The April 10 Economist,
in a page analyzing how companies handled various crises,
repeats the myth of Tylenol that Johnson & Johnson
without hesitation recalled Tylenol products
after seven murders took place Thursday, Sept. 30, 1982.
It calls J&J's action the gold standard of crisis
J&J, in fact, initially
confined the recall to two batches (93,000 bottles in Lot
MC2880 and 171,000 bottles in Lot 1910MD) that were circulated
in the Chicago area.
(Continued on page 7)
Edition, April 28, 2010, Page 2
SITRICK SLAPPED WITH SUIT
A lawsuit charging PR
guru Mike Sitrick with self-dealing and a breach
of fiduciary responsibilities as trustee of the former Sitrick
Employee Stock Ownership Plan was filed April 15 by Richard
Wool, who headed S&C's New York office, and the ESOP
in U.S. District Court (Central District of California).
Wool contends the disappearance
of almost 90 percent of the ESOP's original market value
was "neither coincidence nor result of market risk."
The complaint charges
that Sitrick decided that the ESOP would receive too
much from the sale of the company and conceived a plan to
misappropriate and transfer to himself, certain of the corporate
assets through its income stream.
It alleges that Sitrick
carried out the plan by declaring Sitrick & Co.s
income stream the result of personal goodwill
as intangible assets comprising of Sitricks personal
business relationships, reputation, contacts with public
figures, referral networks, and media contacts."
The suit claims that between
04 and 08, Sitrick entered into a verbal or
written royalty agreement with S&C, under which the
firm was granted the nonexclusive and revocable right
to use Sitricks personal goodwill for an annual royalty
payment to Sitrick to be agreed upon annually.
The complaint charges
that Sitrick concealed the personal goodwill transaction
and the royalty payments from employees and ESOP participants.
The info was not made public until 09 in a Securities
and Exchange Commission by S&C new corporate parent,
Resources Connection Inc, according to the suit. The suit
says the document show that S&C spent $3.4M in 08
and $2.6M during the first-half of 09 for royalty
The complaint alleges
that of the more than $92M in cash, stock and earnouts earmarked
for the 09 acquisition of Sitrick Brinko Group by
Resources Connection Inc., $87.4M went to the purchase of
Sitrick's personal goodwill and $5M went for the purchase
of S&C's assets.
The suit charges the personal
goodwill transaction was an improper misappropriation
and diversion of corporate assets and the royalty payments
and/royalty obligations constituted the payment of excessive
and unreasonable compensation and/or improper dividends
Morgan Lewis & Bockius,
which represents Sitrick, dismisses the suit, saying it
doesn't believe there is any basis to the complaint. John
Kober noted that Sitrick had no role in setting the valuation
price that terminated the ESOP.
IPG CUTS ROTH'S COMP
Interpublic CEO Michael Roth saw total '09 compensation
tumble from $10.6M to $6.4M, according to the ad/PR congloms
IPG registered $121M in full-year net vs. $295M for the
year earlier period. Roth showed $11.1M in total comp in
Executive VP/CFO Frank Mergenthaler earned a package of
$2.4M, a decline from the $3.5M hauled in for 08.
Philippe Krakowsky, executive VP/strategy & corporate
relations, collected $1.9M, off from $2.6M. Timothy Sompolski,
chief human resources officer, earned $1.3M last year vs.
$2.1M in 08.
IPGs annual meeting is May 27 in New York.
FELD SEEKS PITCHES FOR PR
Feld Entertainment, the live event producer for events
like the Ringling Bros. Circus and Disney On Ice, has issued
an open RFP for its six-figure PR account.
Feld is looking for a firm with a strong presence or affiliate
in New York, Los Angeles and Washington, D.C., to handle
strategic counsel, national media relations, celebrity outreach
and other services for the company and its brands.
Hill & Knowlton is the incumbent.
Base PR retainer is expected to be $30K a month plus monthly
expenses of up to $7K. A two-year contract is planned.
Agencies that work with animal rights or activist groups
will not be considered.
The primary objective of the PR work is to increase attendance
at its events and sell more tickets to consumers. Feld's
secondary PR objective is to raise awareness of its properties
and the company, including the Feld family which runs the
Nicki Hensley (321-208-8101; [email protected])
is handling the search.
MIAMI SEEKS PR FOR REDEVELOPMENT
Miami is seeking pitches from PR and ad agencies to engage
the community and handle other image and marketing work
on behalf of areas of the city designated as blighted and
planned for redevelopment.
An RFP from the citys Community Redevelopment Agency
is open through May 3 and covers a variety of assignments
from media relations, social media and story idea development
to work on a quarterly newsletter and annual report and
attending focus group sessions.
CRAs, governed by the state, are created to remove slum
and blighting conditions with the goal of revitalizing regions.
Download the RFP at odwyerpr.com/rfps.
MWW TOASTS EARTH DAY WITH
MWW Group celebrated Earth Day via the initial public offering
of client Redwood City, Cal.-based Codexis Inc., which raised
nearly $80M in its highly anticipated NASDAQ debut.
The IPO was the second attempt to go public by the clean
technology company. It pulled an August 2008 offering due
to poor market conditions. The stock went public at $13
and closed at $13.26 for the day.
The San Francisco Chronicle, noting a drought of
clean-tech IPOs in 2009, said Codexis premiere was
closely watched. Codexis was trading at $14.39
on April 26.
MWW organized an aggressive media relations effort for
Codexis that featured its work in biofuels and its overall
mission to develop technologies to create cleaner and more
efficient air/water treatment and chemical manufacturing
Edition, April 28, 2010, Page 3
GROUPS CHEER SCOTUS RULING
than a dozen journalist groups were cheered by the Supreme
Court's 8-1 decision to void a federal animal cruelty law
this month over free speech concerns.
the groups joining in an amicus brief were the Outdoor Writers
Association of American, Society of Professional Journalists,
the New York Times, Newspaper Association of America,
The Newspaper Guild, Radio-TV News Directors Association
and the Society of Environmental Journalists.
case brought together liberals and conservatives on the
bench on a case that centered on videos of dogfights and
other animal violence.
Justice John Roberts suggested the scope of the 10-year-old
law in question was too broad and tossed out the conviction
of a Virginia man who sold videos of dog fights and called
himself a journalist and author.
writers saw the case as a threat to videos of hunting and
fishing, and some groups went so far to argue that the federal
law could ban depictions of bullfighting in Ernest Hemmingways
Supreme Court said that criminalizing such a vast quantity
of forms of expression and relying on the legislative history,
which indicated that Congress did not intend to criminalize
depictions of hunting and fishing, or upon prosecutorial
discretion, was impermissible under the First Amendment,
said OWAA attorney William Jay Powell.
Samuel Alito was the lone dissenter as he cited a particularly
disturbing series of videos in which animals were crushed
to death noting the market would likely increase because
of the SCOTUS ruling.
MCCLATCHY NARROWS LOSS
The McClatchy Company
posted a first quarter 2010 net loss of $2M as revenues
fell 8.2% to $335.6M compared with Q1 of 2009.
The company said advertising
revenues fell 11.2% to $253M from Q1 of 2009 to 2010 while
circulation ticked up nearly two percent to about $70M.
Digital ads were up 2.2% in Q1.
McClatchy said it paid
back $746M in bank debt after it raised $875M from issued
notes in the first quarter. Outstanding bank debt stands
at $131M while total debt at the end of Q1 is pegged at
operations, McClatchy said profit was $2.2M for Q1, compared
with a loss of $37.7M for Q1 of '09.
Gary Pruitt, chairman
and chief executive officer, sees an improving ad market,
even though he expects ad revenues to be down in Q2.
McClatchy papers include
the Miami Herald and Sacramento Bee.
ROLLING STONE PUTS IN PAYWALL
Rolling Stone has
re-launched its website and become one of the first major
magazines to put most content behind a subscription paywall.
A pay structure set up
offers a $29.99 yearly subscription bundled with the magazine
or $3.95/month for online users to view editorial content
and multimedia from current and past issues dating back
into its 43-year archive.
The site was previously
run by RealNetworks but RS parent Wenner Media took it over
Free access remains in
place for breaking news and some photo content.
Rolling Stones magazine
circulation is about 1.5M and its website attracts about
1.3M million unique visitors.
Access to its archives
provides articles for viewing as they looked in the print
FAIRCHILD SNATCHES SCHENCK
Will Schenck, who was
publisher of Rolling Stone, is moving to Fairchild
Fashion Group as VP-chief revenue officer.
The shift marks a return
of Schenck to Conde Nast. He once worked at Vanity Fair
Schenck is to focus on
creating line extensions and new revenue streams when he
joins Fairchild Fashion on May 10.
He will report to CEO
PINCUS TELLS OF TREATMENT
Ted Pincus, founder of
the Financial Relations Board and a partner in StevensGouldPincus,
tells of his treatment for multiple myeloma, which is cancer
of the plasma cells in bone marrow, in a three-part series
in the Chicago Sun-Times.
The disease is incurable
but treatable with average survival four years. One medical
facility says it achieves 8-9 years of survival.
Pincus, 76, says he has
been blessed with an incredibly lucky life and
gives high praise to his wife, five children, his sons and
daughters-in-law, ten grandchildren and many friends.
He continues to find his
business life satisfying and fulfillment in government work.
He has no intention of retiring.
No way am I being
short-changed, he says in the initial column.
Following early treatment
which returned his blood to nearly normal, he is undergoing
a five-week stem cell transplant sequence.
The next installment will
describe his experience with that treatment.
Pincus said hes
happy that the hospital has wi-fi for his laptop.
KWITTKEN TO GOLDMAN: OPEN
Aaron Kwittken, founder
and CEO of New York-based Kwittken & Co., told CNBC
on April 21 that Goldman Sachs has to open the kimono
a little bit by putting CEO Llyod Blankfein out there
and possibly lining up third-party validators like business
partner Warren Buffet.
They need to invite
the media in, he said. They need to create a
bank of goodwill and they have to stop this man-behind-the-curtain,
cauldron of secrecy that's really been part of its reputation
for so long now.
See the video at odwyerpr.com/video.
news continued on next page)
Edition, April 28, 2010, Page 4
REJOICE AT COCOS MOVE TO TBS
landscape of cable television is changing as evidenced by
Conan OBriens decision to join Turner Broadcasting
System, said Siobhan Schanda, talent producer, on E!s
Chelsea Lately, at an Entertainment Publicists
Professional media workshop in Hollywood on April 15.
are now playing with the big boys, theyre paying attention
to us and we're part of that mix, said Schanda. Our
demographics are young (18-plus) and skew female. We have
the audience that goes to films the first week of release.
Our audience buys music and books.
Lately is a late-night comedy talk show hosted by
comedian Chelsea Handler that debuted in July 2007 and produced
by Borderline Amazing Productions. It is taped in Los Angeles
and has been extended through 2012. The show airs at 11:00
p.m. but is recorded at 3:30 p.m.
get a wide range of exposure as the show airs at 11:00 p.m.
and 2:30 a.m. and in a two to three-week cycle there are
additional airings, said Schanda.
thrilled that Conan is on [TBS] because it really legitimizes
what we do for our shows to have a big name like that coming
to cable, said Nando Velasquez, talent executive for
cable network G4TV, which started in 2002 focused on video
games and targeted an adult male deomographic. It
spotlights all of us.
started out as Tech TV and merged with another tech-focused
network and its popular program Attack of the Show
was an outgrowth. It was originally called Screen
Savers, a show about how to fix a computer or the
latest technology, noted Velasquez.
is on more than 200 cable channels. Its core audience is
young men who are heavy Internet users eager for information
about technology. We try to stay as hip and as current
as possible. Viewers watch us to find out new things,
love getting email pitches and something in writing so I
have time to look at it, said Schanda. A follow-up
phone call is great because we all know how many emails
we get. I love to hear people's voices. If we are not interested
in your pitch, we will get back to you and let you know
as I dont want to waste your time, or string you along.
Schanda also likes video links.
Lately" works several weeks in advance and has only
one interview spot per show. "I encourage people to
reach out as soon as possible," Schanda said. "It's
never too soon to get something on our radar." Her
email is [email protected].
would say the same thing that email is the best way to pitch
us, said Velasquez. I try to get back to everyone,
and if I don't, it is because I am getting so many emails
or we might be waiting for someone down the line, who is
a perfect fit for our demographics.
said he has no problem explaining why he can't use a pitch.
I only have four slots to fill and I like to book
a couple of weeks in advance, added Velasquez, who
is at [email protected].
By George S. McQuade
FACES VID OF RODENT IN CAN
PR team is facing a potential media flare up as an Ohio
consumer said she opened a can of Chef Boyardee spaghetti
and meatballs and found a dead rodent on top.
take all consumer inquires seriously, and when a consumer
has a bad experience, we work with them to determine the
source of the problem and correct it, Dave Jackson,
communications manager for the company, said in a statement.
We also work with them to make up for their experience
as best as we are able.
story has the makings of a PR nightmare: mother making lunch
for daughter when she finds a rat in the can. But some of
these cases turn out to be apocryphal, as well. The situation
took a social media twist when the nephew of the woman --
Nancy Aker -- posted video of the allegedly tainted Chey
Boyardee can on YouTube.
not looking for money, Im just looking to let people
be aware of this. It's just really gross, Aker told
9News on Ohio.
brands range from Swiss Miss to Slim Jim.
NEWS WIRES GO MOBILE
PR Newswire and Business
Wire have released iPhone applications this month developed
by third parties to deliver news release and multimedia
content to users.
Cathy Baron Tamraz, CEO
of BW, called mobile distribution a major element
for the company going forward.
PR Newswire said last
week that it is moving to streamline its content for mobile
devices with the addition of an iPhone app and others for
iPad, Blackberry and Android devices in the works.
PRN said that its new
iPhone app offers searchable breaking news and multimedia
releases (including video) to users, who can save searches
and share content via social media sites like Twitter and
LinkedIn. The app also works on iPod Touch and iPad devices,
although PRN said it is working on an optimized
version for the iPad.
ProfNet subscribers can
also access queries via the app, which is free at the Apple
Store. The app was developed by Newstex.
Business Wire on April
6 unveiled its own iPhone app developed by Agence Frence-Presse
that includes press releases and multimedia. It also works
on Touch and iPad devices. BW said its content has been
integrated into AFPs own iPhone app, as well. It has
a mobile website, m.businesswire.com,
for users of Blackberry, Windows Mobile and Droid devices.
Snyder, fromer editor-in-chief at Gawker.com,
is slated to join Newsweek on May 3 as executive
editor of digital operations. ...Walt Disney Studios has
hired MT Carney,
founder of the New York outpost of Naked Communications,
but a Hollywood unknown, as its marketing president. Carney
oversees global marketing, publicity, media, promotion and
online development for Walt Disney Pictures, Pixar Animation,
Touchstone and Walt Disney Animation.
Edition, April 28,
2010, Page 5
OF PR FIRMS
SEES FRAGILE RECOVERY
Groupes first quarter revenue rose more than eight
percent to euro 1.2 billion, including a 10% jump in North
America. In U.S. dollars, thats a nearly 15% rise
company said North America experienced an excellent
recovery in the first quarter with a strong performance
in digital, as well as sectors like retail, financial services
and healthcare while the auto sector stabilized.
the upbeat performance, Publicis said the economic environment
remains fragile and salary and recruitment freezes are only
being discontinued gradually. Publicis said its key PR division,
MS&L Group, saw the beginning of a good recovery
and started the year particularly well with new business
with wins of Whats On (India) and the World Gold Council
company said digital now accounts for 27% of its overall
was the only region where organic growth fell for Publicis
as revenue ticked up 3.4%.
WPP WINS LEGAL TUSSLE
Fiona McMillan, a former
healthcare director at Cohn & Wolfe/U.K., issued a public
apology to settle the legal actions lodged against her and
others by C&W and its parent, WPP.
C&W alleged that McMillan
broke her employment contract and disregarded fiduciary
responsibilities. It charged that McMillan swiped propriety
information while still serving as a CWW director to prepare
to compete with the firm.
McMillan said in wrapping
up the suit: The terms of the settlement are confidential
but I make this settlement to apologize unreservedly to
C&W and WPP for my actions, which I accept were ill
judged and in breach of my legal obligations. I removed
proprietary information belonging to C& but confirm
that I did not open or disseminate that information to any
Ongoing legal actions
continue against Rebecca Galbraith, another ex-C&W staffer.
Tennessee Biotech Association, an 11-year-old trade
group set up to build a biotech industry in the Volunteer
State, is turning over its operations to PR firm Hall
Strategies in July. The move comes as its longtime
president and executive director, Joe Rolwing, retires this
summer. Hall Strategies, a six-year-old shop led by former
execs from Tennessee firm The Ingram Group, is based in
Nashville and has worked with the TBA in the past. The firm
will manage the daily operations and provide communications
strategy and support, the TBA said in a statement. ...Yavapi
College, a community college in Prescott, Ariz.,
with about 15,000 students, voted this week to dissolve
its PR department and outsource the work to a Wisconsin
firm that handles PR and marketing for education clients.
The move followed an RFP that included three other firms
and the schools own PR department, which was invited
to pitch. Interact
Communications (Onalaska, Wisc.) has been tapped
by the school following the RFP process.
Communications, New York/Fantourage, for AOR for
launch of celebrity website; Fasolinos Foods, for
PR for its Paul Sorvino line of pasta sauce; Kent International,
bicycle and accessories maker, for PR for two product lines
- WeeRide and Razor, and Bill and Giuliana Rancic, reality
TV star and news anchor, to handle all aspects of their
Hammond & Associates, New York/Bermuda Dept.
of Tourism, as AOR for PR following a competitive review.
LH&A handled the account as AOR from 1999-07.
& Cowan, New York/Spa Chakra, global network
of luxury spas, as AOR for publicity to boost its profile
in the spa, travel and luxury lifestyle communities. Senior
VP Maggie Gallant heads the account.
& Soell PR, New York/ Big Ass Fans, ceiling and
vertical fan manufacturer, for the launch of its Isis brand
to the upscale residential market.
PR, New York/Citibabes, lifestyle brand, for publicity
and branding for the company's events, publications, and
family membership clubs.
Apple Consulting, New York/ReBuilder Medical Technologies,
West Virginia-based provider of an electronic pain treatment
for neuropathy, for a $300K PR contact.
LeVay & Rose, New York/Ruby Creek Resources,
mining company operating in Tanzania, for investor relations.
Group, Boston/Cumar Inc., eighth generation family
stone fabrication business, for PR outreach.
Government & Public Affairs, Washington, D.C./National
Federation of Croatian Americans Cultural Foundations
May 15 convention in Monroeville, Pa.
Boineau & Company, Charleston, S.C./Town of Edisto
Beach (S.C.), for marketing and PR counsel to pitch the
town as a desirable destination and location
for residents and visitors. The Edisto Chamber of Commerce
is a client of E. Boineau & Company.
News Strategies, Atlanta/The Mansion on Peachtree,
A Rosewood Hotel & Residence, for external communications,
media relations and strategic communications planning for
the four-star luxury property.
Barnett PR, Beverly Hills, Calif./Butler & Associates,
private investigation firm, for PR for the agency and its
P.I. Moms division of females who posses a maternal
Public Relations, Woodland Hills, Calif./The Fairfield
County Concours dElegance, automotive event slated
for Sept. 11-12, for PR.
Bell Pottinger, London/Baker Steel Capital Managers,
natural resources investment managers, for financial PR
surrounding and after the flotation of a new investment
company, Baker Steel Resources Trust due to list on the
London Stock Exchange's main market at the end of April.
Edition, April 28, 2010, Page 6
Q1 REVENUE UP
posted a 9 percent rise in first quarter revenue to $22.3M
as its net loss from operations grew slightly to $579K from
$478K for Q1 of 09.
revenue results edged expectations in the $21.8-22M range.
also announced two acquisitions with its earnings
Data Presse SAS of France and BDL Media Ltd. of China.
and CEO Rick Rudman said the company saw better-than-expected
results for the quarter.
said it added 396 net new subscription customers during
the quarter, more than double the 179 gained for the same
period last year. New clients included Nordstrom, FDIC and
from operations was $549 for Q1, compared with income of
$296K for Q1 of 09.
quarter revenue is expected to be in the $23.5-23.7M range.
Media is a six-year-old PR services company in the Peoples
Republic providing software in a vein similar to Vocus'
mission through ChinaNewswire.com
Its monitoring service is MyRSS.cn.
said the Chinese market has a rapidly emerging PR industry
estimated at more than $1 billion and growing at a 30% percent
called the deal a " launching pad" for Vocus in
other deal announced last week was the $10.8M acquisition
of Datapresse, a 21-year-old French PR software company
with about 2,000 customers and a European media database
that gives Vocus broader reach into that continent.
deal included $9.8M in cash paid at closing and up to $1.0M
in cash on an earnout basis.
SYNAPTIC TAPS MEDIALINK VET
Synaptic Digital, the
recently unveiled merger of The NewsMarket and Medialink,
has tapped Medialink veteran Paula Cox as director of client
Cox was Los Angeles general
manager for Medialink for eight years and will oversee business
development in the southwestern U.S. for Synaptic.
She worked at Reuters
and later moved to Business Wire and Nielsen Tracking Services
after starting out in publishing in the cable TV sector.
Contact: [email protected].
CANADA UNIVERSITY SEEKS MEDIA
Canadas Cape Breton
University wants pitches for media monitoring services to
support its PR department.
The 3,500-student Nova
Scotia institution wants to track all mentions across all
platforms of local, national and global media, including
hits for its chancellor, Annette Verschuren, who is president
of The Home Depot Canada, and other officials.
An RFP issued April 12
calls for pitches through April 30. Info: odwyerpr.com/rfps.
Dunton, former senior PR manager at LeapFrog Enterprises,
to APCO Worldwide, San Francisco, as a VP. She oversaw all
PR at LeapFrog, including the launch of its mommy blogger
program and 2007 toy industry recalls. Earlier, Dunton was
director of marketing comms. at Plaxo.
Psarra, communications director, Oppenheimer Funds,
to JCPR, Parsippany, N.J., as executive VP.
Lorman, a 10-year veteran of Chandler Chicco Agency,
to Communications Strategies Inc., Madison, N.J., as a senior
counselor. She handled BOTOX Therapeutic for Allergan at
CCA. She'll handle Teva Women's Health's birth control poll
Seasonique, along with North Carolina pharma company Pozen.
Also, Alissa Maupin,
a veteran of Hill & Knowlton, PR21 and Rockett, Burkhead
& Winslow, joins as media director to lead the firms
social media efforts.
Sprecher, VP and communications consultant for Wells
Fargo regional banking, to Augustana College, Sioux Falls,
S.D., as director of communications and media relations.
Bruce Conley, director of news information since 1990, is
Brown, director of PR, Bear Enthusiast Marketing
Group, to BIRNS Inc., a manufacturer of underwater lights
and connectors, as director of corporate communications,
a new position overseeing external marketing, media relations
and internal comms. Based in Oxnard, Calif., she'll also
handle the launch of the company's new corporate identity.
At BEMG, she handled accounts like Suzuki Marine and Teleflex.
Ordman, marketing and editorial specialist at European
bike tour operator Ciclismo Classico, to Louder Than Words,
Waltham, Mass., as an A/E. He was previously an AA/C at
Adamson, account manager, Staccato Creative, to Ant
Hill Marketing, Portland, Ore., as an A/M. She was previously
manager of strategic initiatives at Knowledge Learning Corp.
Craig, VP of investor relations, Nortel Networks,
to VIXS Systems, Toronto, as VP of corporate comms.
Howell to director of PR and information, Albany
Technical College, Albany, Ga. Howell, 37, has been with
the PR office since 2006 and served as the interim director
since mid-February, when Miloy Schwartz stepped down.
Kempner, president and CEO of MWW Group, to the board
of directors of the Network for Teaching Entrepreneurship,
a global non-profit that helps educators and students in
low-income communities. MWW picked up the NTE PR account
earlier this year. Kempner is on the boards of Keep a Child
Alive and the Center for Food Action, as well.
Edition, April 28, 2010, Page 7
after a man in Oroville, Calif., almost died Oct. 5 from
a poisoned Tylenol did J&J and the Food & Drug Administration
act to remove all Tylenol capsules from stores.
was on Oct. 7, about seven days later, when J&J announced
withdrawal of 31 million capsule bottles at a cost of $100M.
then there was nothing on any store shelf in the U.S. with
Tylenol's name on it because of the hurricane of publicity
about the murders.
Not a PR Triumph
have long said Tylenol was a tragedy and not a triumph because
23-year-old Diane Elsworth of Peekskill, N.Y., was poisoned
to death in 1986 via Tylenol pills taken from a supposedly
"tamper-resistant" bottle. Many others in her
neighborhood could have died because several other bottles
of strychnine-laced Tylenols were found on store shelves.
James Burke, following the death of Elsworth, told the National
Press Club on Feb. 20, 1986 that he was sorry he did not
stop making Tylenol capsules after the Chicago murders.
have blasted J&J for rushing Tylenol capsules back onto
the market six weeks after the murders. They say the real
problem was not the packaging but capsules that could easily
be pulled apart and spiked.
druggists would not carry any such capsules, noting the
ease of spiking them and that tablets dissolve just as quickly
in the stomach.
all attention was focused on stopping a deranged person
from buying Tylenols, poisoning them and returning them
to store shelves, the real problem was someone tampering
with a bottle that had already been opened.
at home or in a business or institution who wanted to drug
another person for whatever reason could easily do so via
Tylenol and other capsules.
fought the families of the Chicago victims in court for
nearly nine years, only settling in May 1991, the day before
a jury trial was to begin.
gave little attention to the victims, mostly not mentioning
them by name and never (to this reporter's knowledge) showing
any pictures of them.
In the business press, almost all attention was on whether
the Tylenol brand might be harmed.
Newsweek in 1986 did a story about the murder of
Elsworth, it ran a picture of Burke instead of the victim.
Chicago victims were Mary Kellerman, 12; Adam Janus, 27;
Stanley Janus, 25 and his wife, Theresa, 19; Mary Reiner,
27, who had just given birth to her third child; Mary McFarland,
31, and Paula Prince, 35.
Stanley Janus and his wife died after coming back from the
hospital and taking Tylenols from the same bottle used by
entered its Tylenol recall story in the PR Society of America
Silver Anvil contest of 1983 in the emergency PR category.
However, it lost out to Hygrade Food Products and PR Associates
had launched a campaign to help its hot dogs after a food
Beltaire of PRA said Silver Anvil co-chair Don Hill called
her and said, You beat Tylenol, your campaign had
so many creative angles and was done for so much less.
One of the reasons J&J lost was that it refused to provide
any budget figures.
Society board let PRA keep the Anvil and, for the first
time in its history, created a special Anvil for J&J.
to paint Tylenol as a triumph rather than a tragedy are
the 1999 movie The Insider, which had actor
Russell Crowe saying Burke just pulled Tylenol off
the shelves in every store right across America instantly;
Fortune in May 2007, devoting a page to the myth,
calling it the gold standard for crisis control,and
PR Tactics of the PR Society, devoting a page in March 2008
that said, J&Js handling of Tylenol-related
has become an enduring example of crisis management
Is Mum on Tylenol
for many years has refused any comment on the Tylenol murders.
Raymond Jordan is corporate VP, public affairs and corporate
communications of J&J.
is a member of PR Seminar and also the Arthur W. Page Society,
whose chief principle is Tell the truth. Let the public
know what's happening and provide an accurate picture of
the company's character, ideals and practices.
principle is Lay the groundwork for PR miracles with
consistent and reasoned attention to information and contacts.
NEW PRSA LOGO SLIGHTS THE
The new logo of PR Society
of America has reduced the font weight for the S
and A while keeping the same weight for the
P and R.
Some veteran members feel
the Society has wittingly or unwittingly again slighted
the A, which stands for America. It has a history
of doing this, they noted.
For many years, until
a new logo was introduced six years ago, the Society used
upper case letters for the PRS part of the logo
but a lower case a for America.
Members complained to
the Society that this was an act of disrespect to America
which should not be indicated with a small letter. Their
complaints were answered when the logo introduced six years
ago provided a capital A.
Now, say critics, the
Society has taken a step backwards by reducing the font
weight for the A.
This website editorialized
on July 2, 2007 that the Society, by its undemocratic behavior,
had forfeited its right to use the term America
in its title.
Edition, April 28, 2010,
Scripps Co., whose employees are subjected
to grueling three-hour Ethics Presentations,
has been hit with an ethics complaint by this NL.
Scripps has a 20-page ethical code that pledges fairness,
courage, compassion and excellence,
we dont find any mention of this code on the companys
seeking it has to hunt for it on Google.
executives, including CEO Richard Boehne and VP-CC &
IR Mike King didnt respond to phone calls or e-mails.
We have asked Boehne, a former business reporter for the
Cincinnati Post of Scripps, to assign a reporter
to this story.
in 2008 divided into the profitable Scripps Networks Interactive
(entertainment/how-to cable and which employs PRSA chair
Gary McCormick) and the unprofitable E.W. Scripps newspaper/local
Scripps-Howard Foundation, headed by Mike Phillips, whose
assets plummeted from $79M in 2007 to $50M in 2008, mostly
from losses in the stock market, does not have a scrap of
financial information on its website.
ignores the advice of the Independent Sector (800 non-profits)
that non-profits place on their websites early in
the year both their IRS 990 Forms and their audits.
are notorious for hiding or not clearly reporting their
finances and/or reporting them so late as to make the numbers
S-H Foundation is supposedly under the Scripps Code that
promises the highest standards of accuracy.
Filed with EthicsPoint
makes employees attend a three-hour ethics lecture. After
one such lecture, which sounds like a Bible Belt revival
meeting, one reporter wrote, Glory, glory, hallelujah
it to me, sock it to me, sock it to me
I am overflowing
employees must sign an acknowledgement that they have read
and understood The E.W. Scripps Co. Code of Ethics:
Keeping the Public Trust. The pledge notes that the
agreement does not guarantee any right of employment.
underscore its dedication to ethics, Scripps employs www.ethicspoint.com,
a private service that takes complaints.
one of our complaints is that McCormick is refusing to answer
our questions, we confined our gripe to the fact the E.W.
Scripps does not mention its ethics code on its website.
We consider that unethical and in contradiction to all the
high-flown promises and pledges in the Scripps code.
PRSA, ethics chair Tom Eppes does not list his phone number
or e-mail on the Society website. This does not make it
easy for members or others to file ethics complaints or
discuss ethical problems. No Ethics Board members are listed
on the Society website.
Did This Take Place? (Everywhere)
put us through a series of questions, many of which did
not fit our complaint.
did the ethics violation take place? we answered Everywhere
(since the internet is everywhere).
As for Who
did it? we answered Everyone in the company
(since all employees are supposed to notice and report transgressions).
anonymity, we identified ourselves and received a code number
so we can look in a couple of weeks to see if there is any
answer to our complaint.
We thought McCormick
might bring some ethics to PRS but we were wrong. Hes
there to publicize HGTV.
He reneged on his
promise to appoint African-Americans and journalists to
the Strategic Planning Committee.
He came to our office March 19 and said PRS will not discuss
with us any of the issues we raise. That was a true but
incomplete statement. PRS will not discuss any such issues
with anyone. Duck and run is all it knows.
Two senior members,
both Fellows (one a former chair of the College of Fellows
and the other former president of the L.A. chapter) have
put questions to McCormick and the board via this website
but have been stonewalled. One of the 17 directors subscribes
to the website so ignorance cant be claimed.
The questions include
how can Philadelphia be picked twice for the national conference
and New York not once; what right did the board have to
move h.q. downtown and cancel the printed members
directory without consulting members or even the Assembly,
and when will PRS work out some settlement with the authors
whose intellectual property it stole?
Cow Eats Economist
described as noted for its formula of thorough research
and sharp analysis by The Atlantic last year, did
not live up to that billing when it said April 10 that Johnson
& Johnsons handling of the 1982 Tylenol murders
is the gold standard of crisis management.
Rather, it is the
gold standard of spin. J&Js endless
bragging about how well it handled the PR replaced the actual
tragic story of seven deaths in 1982 and another one in
Tylenol should never
be referred to as anything but a double tragedy. CEO Jim
Burke himself admitted J&J should never have re-introduced
(in six weeks!) the easily-doctored capsules when tablets
worked just as fast and could not be altered.
They should never
have been marketed in the first place.
23, of Peekskill, N.Y., was murdered in 1986 in the exact
way that the other people were murdered in 1984Tylenol
capsules pried apart and poisoned.
J&J spin also
put emphasis on tamper-resistant bottles when
that did nothing to address the problem of a bottle that
had already been opened and its capsules available for spiking.
Many pharmacists refused to stock such capsules by any company.
J&J would not
give up the dangerous capsules because none of its competitors
Movies, Books Ingest Tylenol Lies
The Economist (Tylenols
removed without hesitation), Fortune
(gold standard for crisis control), and numerous
PR textbooks use such words as immediate and
quickly in referring to the withdrawal of Tylenol
capsules. Is seven days immediate? Immediately withdrawn
were two small lots that were distributed in the Chicago
Worst was the 1999
movie The Insider in which actor Russell Crowe
said Burke just pulled Tylenol off the shelves in
every store right across America instantly and used
a sweeping wave of his hand to make the point.
in March 2008 had a full page saying J&Js handling
of the murders has become an enduring example of crisis
management done right.
Only one book accurately
portrays what happened in 1982-- Damage Control, authored
in 2007 by former Reagan White House communications staffer
He notes that the
capsules were not pulled off the market until the next week
and after another near-murder in Oroville, Calif.