The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 19, 2010, Page 1
TO REVIEW IRAQ PR PACT
troops have started to leave Iraq but the Army says it needs
to keep the PR going.
Army said in a notice to contractors May 11 that it plans
to review its Iraq-based pact for PR and strategic communications
support with an open RFP process starting this month.
Lincoln Group, now known as Fulcra Worldwide, is the incumbent
that has worked in Iraq since the U.S. military invasion
in 2003. The Washington, D.C.-based firm most recently was
awarded an emergency extension in late February that runs
Army's Joint Contracting Command-Iraq said it plans to award
an eight-month contract through March 2011 for the Iraq
PR work with the potential for a nine-month option period
that would take the pact to the end of 2011, when the Obama
administration hopes to have combat forces out of the country.
work covers a variety of media relations and PR tactics
from execution to monitoring.
RFP is slated to be released on or about May 17, the Army
said in a statement.
U.S. is in the process of drawing down its military presence
in Iraq from about 94,000 troops now to 50,000 by September.
FENTON PRESSURES MLB
is handling the PR drive to persuade Major League Baseball
to yank its 2011 All-Star Game from Phoenix to protest Arizonas
immigration law. Arizona expects to reap a $60M windfall
if the All-Star Game remains in Phoenix, home of the Diamondbacks.
Vice President Dave Gordon
told ODwyers that FC is working with MoveOn.com
and Presente.org, a Hispanic activist group, in the PR effort.
They have succeeded in getting more than 100,000 signatures
in the first-week on a petition that urges MLB to move the
game unless Arizona changes it harmful and hateful
immigration law. That petition is posted on the MoveTheGame.org.
The petitions will be
delivered to MLB Commissioner Bud Selig this month, according
to Gordon. If Selig fails to follow the precedent set by
the National Football League, which pulled Super Bowl XXVII
out of Tempe to protest Arizonas failure to recognize
Martin Luther King, Jr. Day as a holiday, pressure will
be applied on MLBs sponsors. That group includes McDonalds,
Anheuser-Busch and PepsiCo and sells a lot of products to
Latinos, according to Gordon.
MDC ACQUIRES ANALYTICS FIRM
MDC Partners has acquired
a majority stake in Integrated Media Solutions, the direct
response media/analytics firm that is based in Los Angeles
with an office in New York.
CEO Miles Nadal says the
ad/PR business is at a point where the analytical
left-brain must fully inform the creativity, and big ideas
born of the right brain, in delivering measurable return
on marketing investment for our clients. Thats
the rationale for making the deal.
IMS, which has 130 staffers,
will be merged into MDC's performance marketing services
group, which Nadal has targeted for development during the
next five years via acquisitions and organic growth.
IMS was founded by Robert
Ingram, Desiree DuMont and Ron Corvino in 2002. Previously,
the trio established Media Inc. and Media Direct Partners,
which was built into a $650M billings business before being
sold to Interpublic in 1996.
MDC picked up majority
stakes in PR firms Sloane & Co and Allison & Partners
within the last six weeks.
TRANSOCEAN LEANS ON FD
Transocean, the Texas-based
company which leased the Deepwater Horizon oil rig at the
center of the Gulf spill to BP, has brought in FD for crisis
communications counsel and assistance.
FD managing director Lou
Colasuonno, former editor-in-chief of the New York Post
and Daily News, is heading the work. He told ODwyers
that FD was hired the day the rig sank - April 22, two days
after an explosion and fire decimated the platform. FD has
people on the ground in Houston and Washington, D.C., as
"There's a lot of
finger pointing going on but everybody is trying to shut
this monster off," said Colasuonno, noting the media
circus currently centered in Washington.
Brunswick Group is working
with BP on the crisis. Cameron International, which made
the blowout preventer device bought by Transocean that failed
after the explosion, is working with Abernathy MacGregor
Group. Halliburton is not using any outside agencies.
the uranium enrichment company for the nuclear power
sector, has brought in veteran energy sector PR executive
as VP of corporate communications. The hire comes as USEC
is working to get $2 billion in loan guarantees from the
federal government. Jacobson had been running his own firm
after serving as VP/CC for Evergreen Energy, a company focused
on clean coal technology.
Edition, May 19, 2010, Page 2
BODIES FIGHT OIL SPILL EFFECTS
asking BP to fund marketing efforts to protect Gulf Coast
tourism, states in the region are forging ahead with PR
and marketing pushes on their own as the summer travel season
fast approaches and the national media remain fixated on
a growing oil slick approaching shores.
tourism entity has kicked off a $1.5M marketing push with
Birmingham-based Luckie & Company touting the state's
beaches in the face of reports of oil-related debris washing
PR divisionLuckie Strategic PRworks with the
states Dept. of Conservation and Natural Resources
but all PR for the oil spill is being coordinated by the
governors office, said Luckie senior VP and director
Brian Pia, who noted that its standard operating procedure
for a hurricane, as well.
keeping a close eye on the oil spill on a daily basis and
were ready to move into action if necessary,
he told ODwyers. This is a little like
a slow-moving hurricane.
meanwhile is asking BP to fund a large campaign to counter
the negative PR it believes will affect tourism.
Charlie Crist has requested $34.75M from the oil giant,
including $24.75M for an emergency campaign to begin immediately
and run through July under the direction of the states
tourism entity - Visit Florida. An additional $10M would
be used at the county level through September, the governor
Silver & Associates is Visit Floridas PR firm
but is not engaged in the crisis, the firm said.
tourism agency posted a YouTube video on May 12 featuring
tourism director Mary Beth Wilkerson declaring the state
open for business.
from the Harrison County Tourism Commission, which covers
the Gulf coast region of the Magnolia State, have asked
BP to shell out $7.5M a month for a national campaign focused
on its casinos and entertainment.
GUAM FLOATS SOCIAL MEDIA RFP
The tourism entity for
the U.S. territory of Guam wants a firm to help create a
social media presence touting the island as a travel destination
and oversee its online reputation.
The Guam Visitors Bureau
issued an RFP on May 3 outlining tasks from social media,
blogging and search engine optimization to strategies for
reaching the mobile web on smart phones. The work is divided
into two phases: implementation and monitoring. Its current
online footprint is composed solely of VisitGuam.org.
Guam, which relies heavily
on tourism and a key U.S., military installation for its
economy, wants to reach online audiences in the U.S., Japan,
Korea, China, Hong Kong, Taiwan and the Philippines, markets
where the Visitors Bureau maintains marketing reps.
Proposals are due June
11. Gerald Perez ([email protected])
is overseeing the RFP process.
Firms must pay a $20 fee
for a copy of the document. Info: odwyerpr.com/rfps.
PPG PRESSES FOR IMMIGRATION
Prime Policy Group is repping the National Immigration Forum
Action Fund, which is pressing both the White House and
Republican leadership to move on immigration reform.
The Forum says its mission
is to embrace and uphold Americas tradition
as a nation of immigrants. It criticizes Arizona's
new immigration law as one that enshrines racial profiling
and believes its passage highlights the need for national
reform before other states apply their own band-aid fixes.
The Forum praises Democratic
Senators Harry Reid (NV), Chuck Schumer (NY) and Bob Menendez
(NJ) for introducing a framework for reform legislation.
It wants Republicans to review the Democratic proposal and
put forth their own ideas in fixing the system. [South Carolina
Republican Senator Lindsey Graham had been negotiating a
reform package with Schumer, but withdrew to protest Reids
decision to debate a climate change law before immigration.]
Charlie Black, chairman
of PPG, is spearheading the Forums effort on Capitol
Hill. The GOP-connected Black advised Presidents Reagan
and Bush I, and served as spokesperson for the Republican
National Committee. He is assisted by Mark Disler, who worked
on civil rights and immigration issues in the Justice Dept.
and as staffer on the Senate Judiciary Committee.
PPG is the outgrowth of
the merger between BKSH Assocs. and Timmons & Co.
CONTRACTOR BRINGS IN CRISIS
Military contractor DynCorp.
International has brought in Prism Public Affairs executive
VP Ashley Vanarsdall Burke in a top PR post at the Falls
Church, Va.-based company.
Burke serves as senior
director of media communications and is charged with developing
a media strategy, serving as its spokeswoman and guiding
all external media relations.
The company, which posted
revenues of about $2 billion last year, draws media interest
for its work in global flashpoints like Iraq and Afghanistan.
It handles training for the Iraqi army and police, provides
security for Afghan President Hamid Karzai and was hired
by the U.S. to support security operations in the aftermath
of Hurricane Katrina.
Burke was an executive
VP at Prism PA where the company touted her media relations
experience for companies undergoing governmental scrutiny
and involved in high-profile litigation. The firm
said her clients included government contractors subject
to intense scrutiny and oversight.
She was communications director for the Entertainment Software
Association as it waged PR and legal battles over piracy
and the effects of media violence. Previous stints also
included Powell Tate and Smith & Haroff.
DynCorp CEO William Ballhaus
said in a statement: Her experience in our industry
will be a real benefit as we continue to strengthen
the DynCorp International brand and messaging moving forward.
Edition, May 19 2010, Page 3
PUTS COOKING CHANNEL ON PLATE
Networks Interactive has tapped Rogers & Cowan to launch
the Cooking Channel, which debuts at the end of the month.
promises to be an edgier version than its sister
Food Network. The Interpublic unit is to position the new
channel as the premier destination for discussing
food, according to its announcement. Its programs
are for "food people, by food people," and will
explore trends related to food from farm to table and global
cuisines to wine and spirits.
media relations and promotional marketing, R&C is to
generate awareness of the brand and provide the audience
an immersive experience.
programs will feature Cook Like an Iron Chef
hosted by Michael Symon and Foodcrafters with Aida
line-up includes U.S. premieres of Indian Food Made
Easy, Food Jammers and Caribbean
Food Made Easy. Shows with Rachael Ray, Bobby Flay
Emeril Lagasse are in development.
will introduce the next-generation of culinary talent including
Chuck Hughes (Chucks Day Off), David Rocco
(David Roccos Dolce Vita), Ching-He Huang
(Chinese Food Made Easy) and Roger Mooking (Everyday
Smith, GM of CC, says R&C won the competitive pitch
due to its deep category knowledge, disciplined strategic
approach and "rich array of industry relationships,
necessary to take messaging our programming offerings to
the next level.
other cable properties are HGTV, Travel Channel, DIY Network,
and Great American Country, a music channel.
SM SPONSORSHIPS SET FOR 25%
The social media sponsorship
market hit the $46M mark in 2009 and is slated for growth
of nearly 25 percent this year, according to a survey compiled
by PQ Media.
The firm defines sponsorships
as compensation in the form of cash, products, points and
trips to bloggers and tweeters for promoting or reviewing
PQ interviewed several
dozen opinion leaders/analysts at PR firms, ad agencies,
marketing companies and trade associations to arrive at
its numbers for its Social Media Sponsorship Forecast
Patrick Quinn, CEO of
PQ, believes social media sponsorship will receive a boost
from the Federal Trade Commissions push for transparency.
The FTC guidelines help
legitimize the market by requiring paid creators to divulge
the compensation they receive for editorial coverage.
PQ expects growth in sponsored
conversations to receive a boost as leading networks like
YouTube develop partnerships programs with brands to allow
users to raise cash by hosting video blogs about things
they have purchased. ABC News reported that some vloggers
earned up to $1,000 a-month.
The full survey is available
for $1,295 at pqmedia.com.
TIMES EYES JAN. FOR PAYWALL
The New York Times
will begin charging for access to articles on its website
in January, Times executive editor Bill Keller told the
Foreign Press Association last week.
The Times said in January
that it would charge some frequent readers for access to
its website starting next year. Unlimited access to NYTimes.com
will require a paper subscription or payment of a flat fee,
it said then. Visitors will be allowed to view a certain
number of articles free each month.
The company said it wanted
to create a system that would have little effect on the
millions of occasional visitors to the site.
News Corporation CEO Rupert
Murdoch said in early May that he'll unveil his plans to
erect paywalls for his publications within a month.
were reported by the Wall Street Journal.
BROWN TAKES MTV COMMS. REINS
Nathaniel Brown, a veteran
media sector corporate communicator, has been named VP of
corporate comms. at MTV Networks.
Brown, who was recently
a senior consultant at Edelman, was senior VP of corporate
comms. for XM Satellite Radio in three years there, departing
after its merger with Sirius.
He moved to XM after five
years at Sony BMG, where he rose to VP/corporate comms.
after a stint as director of corporate comms. at Hachette
Brown started out in the
agency realm at Dan Klores Communications and Jason Weinberg
MTVs senior director
of corporate comms., Jennifer DeGuzman, left for Bravo Media
MTV is owned by Viacom.
JOB CUTS IN HONOLULU
The Honolulu Star-Advertiser
plans to cut about 400 jobs when the paper, a combination
of the Honolulu Star-Bulletin and Honolulu Advertiser, debuts
next month. The individual papers currently employ about
Publisher Dennis Francis
says HS-A will blend the best of both papers with a redesigned
look and new features.
STEPS DOWN AT INKY
Brian Tierney is stepping down as CEO of Philadelphia Newspapers
LLC on May 21 as part of the takeover agreement of the Philadelphia
Inquirer and Daily News.
The former PR man fronted
the local investment group that purchased the paper for
$515M in `06. He is leaving as part of his desire to effect
a smooth transition to new ownership, which expects to be
in place in June.
Tierney tried to regain
control of the paper during the bankruptcy auction of the
papers but lost out to a consortium led by Angelo, Gordon
news continued on next page)
Edition, May 19, 2010, Page 4
RECORDS COPYRIGHT WIN
Recording Industry Association of America has declared an
extraordinary victory for the entire creative community
as a federal judge ruled May 12 against file-sharing service
LimeWire in a four-year-old copyright infringement case.
District Court Kimba Wood decided that LimeWire customers
commit a substantial amount of copyright infringement
each time they use the peer-to-peer Internet service. She
knocked LimeWire for not taking strong measures to end the
Bainwol, CEO of RIAA, said LimeWire failed to negotiate
a license, establish filters or end its illegal conduct
following the Supreme Courts 2005 Grokster ruling,
which paved the way for lawsuits against file-sharing piracy.
instead thumbed its nose at the law and creators,
said Bainwols statement.
claims more than 70M unique users and five million users
at any given moment. It says 18 percent of the worlds
computers have LimeWire on them.
RIAA wants $150K per copyright violation. Its suit alleged
that 93 percent of LimeWires file-sharing traffic
damages have not yet been determined.
reports the court ruling threatens to financially
devastate the New York company behind the file sharing application.
A June 1 hearing date is set.
strongly opposes the courts decision.
a statement, CEO George Searle said: LimeWire remains
committed to developing innovative products and services
for the end-user and to working with the entire music industry,
including the major labels, to achieve this mission. We
look forward to our June 1 meeting with Judge Wood.
Lipman of LB Lipman PR handles LimeWire.
believes the decision sends a clear signal to those
who think they can devise and profit from a piracy scheme
that will escape accountability.
SLAMMED AS POWER GRAB
The Americans for Prosperity,
a right-wing group, has launched a $1.4M advertising push
aimed at squashing Net Neutrality, the idea
that Internet providers must provide equal access to all
The ad portrays Net Neutrality
as a U.S. Government grab of the Internet that would halt
innovation, deter new private investment and limit future
options for consumers, said a statement from Phil
Kerpen, VP at AFP.
The ad depicts the Internet
as the next domino to fall in the U.S. takeover of the economy
following banks, insurers, car companies and healthcare.
The cable spot debuts in Pennsylvania, Hawaii and D.C. It
is available on NoInternetTakeover.com.
AFP believes Federal Communications
Commission chairman Julius Genachowski's call to reclassify
broadband Internet as a telephone service will reduce the
Net to an old-fashioned government regulated
The Washington-based advocacy
organization contends that private competition is the reason
that 95 percent of the U.S. population has access to high-speed
AFP is remembered for
its 2008 Hot Air Tour campaign that had the theme: Global
Warming Alarmism: Lost Jobs, Higher Taxes, Less Freedom.
CBS ACQUIRES ECOMEDIA
CBS has acquired EcoMedia,
which partners companies with local governments to fund
projects to improve the environment.
We want to be a
catalyst for getting actual bricks-and-mortar greening
projects done that will improve the quality of life in the
local communities we serve, CBC Leslie Moonves said
in a statement.
EcoMedia is to help CBS
advertising clients fund energy efficiency initiatives as
part of their normal ad buys, including retrofits and solar
installations on public buildings and schools, tree plantings
and watershed clean-up projects.
The company has worked
with the broadcaster to launch the CBS-EcoZone Green Schools
Initiative in San Francisco, Miami and the suburban Chicago
area. That Initiative raised more than $650,000 worth of
products and services for green projects and technologies
to give a winning school in each city a green makeover.
EcoMedia is headed by
Lubold, a Pentagon correspondent for the Christian
Science Monitor, is moving to Politico as a defense
reporter on May 24. He was previously a reporter for Marine
Also at the D.C. pub,
has signed on to blog about the media industry. She covered
media and marketing for the English-language Abu Dhabi paper
The National and takes over for Michael Calderone,
who left for Yahoo! News.
Van de Mark, a producer at Meet the Press
on NBC, has moved to CNN to work on State of the Union.
Bordeleau has been named deputy executive editor
of the Providence Journal
to oversee three of its main news desks - Commerce/Consumer,
Futures and Justice. She'll also direct new content initiatives
and assist in the administration of the news department,
the paper said.
Thomas Heslin, senior
vice president and executive editor, said Bordeleau, a 14-year
veteran of the paper, will help shape our future
as the Ocean States top news outlet.
She was recently managing
editor for administration and is an adjunct professor of
journalism at Emerson College, in Boston, and the Univ.
of Rhode Island.
Carney, managing editor of BusinessInsider.com,
on May 17 as a senior editor for the website. Hell
also appear as a contributor to the cable network. Carney
is a former corporate lawyer.
Edition, May 19, 2010,
OF PR FIRMS
PITCH WINS BIG FOR SEALED AIR
brainstorm from an assistant account executive at Coyne
PR and some serendipitous timing helped the firm score a
major sports PR coup this month across a variety of national
media for client Sealed Air, the New Jersey-based maker
of Bubble Wrap.
based in Parsippany and populated by a contingent of New
York Yankees fans, sent around a photo of a Sealed Air factory
worker sending bubble rap to shortstop Derek Jeter, putting
the product at the center of one of sports biggest
rivalries Yankees vs. the Boston Red Sox with
a PR push conceived and mobilized in 24 hours on Thurs.,
Gargiulo, VP at Coyne, told ODwyers that AA/E
Andrew Testa brought up the pitch after pitcher Andy Pettitte
was hurt on Wed., May 5, the Yankees final game before the
Boston series. That injury was followed by two others on
the team and came in the aftermath of four Yankees players
appearing on the cover of Sports Illustrated, a well-known
editorial curse that allegedly brings misfortune to athletes
who grace the magazines front page.
PR result was a spate of coverage of the photo across national
broadcast, online and print outlets.
HAWAII SEEKS IMMUNIZATION
Hawaii wants pitches for
a public education campaign touting the importance of immunizations
for all age groups from infants to seniors.
The healthcare PR work
is to be broken down into focus areas determined
by age, starting with the parents of newborns.
A media purchasing budget
($100K) for PSAs is set alongside the public education RFPs
$55K annual budget. A six-year contract is possible from
the RFP, which was issued by the states health department
on May 6 and has a deadline of July 8. Info at odwyerpr.com/rfps.
CA PA FIRMS IN ALLIANCE
Los Angeles-based Englanger,
Kabe & Allen has aligned with San Diego public affairs
firm Southwest Strategies.
EK&A managing partner
Harvey Englander said he has long admired Southwest while
Southwest CEO Alan Ziegaus said clients of both firms will
benefit in being able to navigate the challenging
maze of local government.
has handled political and corporate clients like Wal-Mart
and San Diego Gas & Electric. EK&A has been around
for 40 years handling clients across dozens of industries.
& Company, New York/Care.com, care options for
families; DiscoverReady, discovery management and fixed-fee
document review services for the legal profession; Gap International,
management consultancy, and Otis Elevator, all for PR.
Communications, New York/Internet Advertising Institute,
web-based education and training portal for digital advertising,
as AOR. IAI is co-founded by David Moore, chairman/founder,
24/7 Real Media, and Michael Flannery, managing partner
of Redwood Partners.
Hammond & Associates, New York/Bocuse d'Or USA
Foundation, nonprofit for young chefs aimed at preserving
the traditions and quality of classic cuisine in America,
and Regent Seven Seas Cruises, luxury cruise line. The firm
has renewed tourism accounts with Atlantic City, N.J. and
Morris + King Company, New York/Scarpasa, online
show boutique, as AOR for PR, including tradional and social
Financial Communications Group, New York/United Corsortium,
pink sheets-traded company d/b/a On The Mark Entertainment,
as AOR for PR and IR.
Ruth Group, New York/Quick-Med Technologies, life
sciences for healthcare and consumer markets, for PR and
Communications, Newburyport, Mass./Digital Reef,
software; inVNT, live events agency; Kubota Image Tools,
software; MOO, online printing, and Spider Holster, holster
products for photographers.
Communications, Portsmouth, N.H./New England Fertilizer
Company, for branding services, including logo design, messaging,
website, trade show support and collateral materials.
Richmond, Va./Sands Anderson, law firm, for social media
marketing , training and support. CRT said the client is
looking at how attorneys can best use social media like
blogs, LinkedIn and Twitter to demonstrate expertise, enhance
reputation and build professional relationships.
PR, San Francisco/Xoom.com,
Internet-based money transfer company, for announcement
of its partnership with Mexican bank Grupo Financiero Banamex,
part of Citigroup. Fineman's Mosaico multicultural division
handles the work noting Mexican consumers send $20 billion
a year back to their home country from the U.S. The PR division
has also picked up Little Heroes Publishing to launch its
multilingual personalized book series.
Communications, Los Angeles/ Waterloo & City,
Culver City, Calif., British gastropub which opened May
12, for PR.
Santa Monica, Calif./The Yard, gastro-pub in Santa Monica,
for "brand awareness," and Eldorado Hotel and
Spa, Santa Fe, New Mexico, for PR, including media relations,
social media marketing and partnerships.
Edition, May 19, 2010, Page 6
CELEBRATES 40TH BIRTHDAY
Communications, New York, founded by Brooklyn native Stan
Zeitlin, whose first job was working summers as an usher
for CBS-TV shows, turned 40 years old on May 15.
who majored in radio/TV at the University of Alabama, worked
at the Ed Sullivan and Jackie Gleason
shows and quiz programs such as The $64,000 Question
and Whats My Line? when the shows were
of the company today include production of video and audio
news releases; half-hour cable TV programming; a monthly
video magazine of VNRs and Satellite Media Tours called
Health & Home Report; Public Service Announcements,
and a new practice group called i-Blitz Interactive aimed
at opportunities on the internet.
messages are sent to selected blogs, social media networks
and websites. There is also micro-syndication of video to
media websites and consumer portals.
& Home Report is seen in all major markets and
is one of the longest running programs on cable TV, says
the company specialized in sponsored 16mm films, serving
schools on behalf of corporations and trade associations,
and medical audiences such as hospitals and physicians.
included many pharmaceutical companies that used WestGlen
to distribute their PSAs on health issues.
ability to embrace change has ensured that our clients have
access to a broad range of services to reach their target
audiences," said Zeitlin, adding that the firm appreciates
the loyalty of the many clients and friends "who have
helped us to reach this major milestone."
its New York office, the company has branches in Washington,
D.C., Chicago and San Francisco. Its 35 employees serve
clients in PR and ad agencies, corporations, trade associations,
nonprofits, foundations and independent video producers.
major part of the business is distribution of PSAs.
at Ad Agency
stints in the U.S. Army in 1959-60, Zeitlin joined CBS Newsfilm
Syndication as an assistant producer.
next job was at a small ad agency in Flushing where I learned
how small businesses operate, he said.
then joined Sterling Movies, a distributor of sponsored
16mm films, and opened WestGlen in 1970 when Sterling was
sold to Association Films.
name WestGlen is a combination of Glen Cove
and Weston, Conn., where an early partner resided.
World Conference is slated for June 6-9 in Toronto. The
event will feature more than 1,400 communications professionals
from around the world and include speakers, workshops in
seven professional development tracks, the Gold Quill Awards
Gala and networking. Info: iabc.com.
Hager, director in WCG's corporate communications
and investor relations practice, to Qteros, Marlborough,
Mass.-based biofuels developer, as VP of corporate communications
and government affairs. Jef
Sharp, who was senior VP in the same role, steps
down but continues on the company's board of directors.
Hager was VP of corporate comms. and IR at Targanta Therapeutics
and VP, corporate comms., IR and corporate development at
Coley Pharmaceutical Group.
Mobley, director of WCG's Washington, D.C., office,
to Brand Resources Group, Washington, D.C., as a VP. She
was previously a VP and group manager for Ketchum in D.C.
and built that firm's Ketchum South healthcare practice.
Earlier, she led Cohn & Wolfe's Atlanta healthcare practice
and held posts at Fleishman-Hillard and Burson-Marsteller.
Gosselin, director of marketing and communications
at Sunrise Senior Living, to the Assisted Living Federation
of America, Alexandria, Va., as senior VP of marketing and
communications. He worked in government relations and PR
at MCI Telecommunications in D.C.
Pender, senior public affairs specialist, American
Honda Motor Co., to the Association of International Automobile
Manufacturers, Arlington, Va., as director of communications.
She was previously with Mazda North America and worked in
government relations at the American Textile Manufacturers
Institute. She started her career as a PA coordinator at
AIAM, which reps 15 international car makers that account
for 40 percent of cars and light trucks sold annually in
Pierman, PR manager, Aurora Health Care, to Zizzo
Group Advertising and PR, Milwaukee, as a senior PR A/E.
She is a former writer and editor for the Milwaukee Journal
Armour, director of comms. and marketing, Canadian
Medical Association, to Summa Strategies Canada, Ottawa,
as VP of public affairs.
Dawson, director of communications for Travelodge
Hotels, to Virgin Atlantic, London, as director of corporate
communications, effective June 7. He previously headed PR
at Churchill Insurance. Dawson will supervise PR head Anna
Kowles and report to CEO Steve Ridgway.
Gilligan, former GM of corporate affairs and senior
director of operations for McDonald's China, to APCO Worldwide,
Beijing, as a managing director.
Stevens to partner, Vollmer PR, Dallas. A 15-year
Vollmer vet, she continues as executive VP and GM of the
Houston-based firms Dallas office, which she helped
open in 1999.
Steigmeyer has been promoted to manager of corporate
services, Susan Magrino Agency, New York. Also, Katie
Fontana to senior A/S; Amanda
Schinder to A/S; Jessica
Cheng to A/M; Rachel
Millner to senior A/E; Katie
Hurd to senior A/E, and Julia
Baker joins as an A/C.
Edition, May 19, 2010, Page 7
CHARGES VIOLATION BY ODWYERS
Yann, VP-PR of the PR Society, last week charged the ODwyer
website with copyright violation because it linked to a
video that was on the Society website. He demanded that
the link be removed from odwyerpr.com
Jack ODwyer replied that the ODwyers website
linked to the Societys posting on YouTube and therefore
was no violation.
said he found irony in Yanns complaint of copyright
violation in this one instance since the Society sold at
least 50,000 copies of ODwyers articles without
the companys permission.
practice was discontinued in 1994 after it was exposed by
the ODwyers newsletter and magazine.
info packets of the Society were purchased in 1994 and 52
ODwyers articles totaling 90 pages or 4.72 articles
per packet were found. Since packet volume was 3,800/year
that meant about 17,900 ODwyers articles were
being sold yearly in packets up to $55 each.
articles were by far the most copied, second place going
to PR Quarterly (19 articles with 50 pages in the 11 packets).
has asked several times why ODwyers and 12 other
complaining authors did not file a lawsuit in 1994. He says
the word alleged should be used in connection
with the copying charges because, In America, individuals
and organizations are innocent until proven guilty.
He e-mailed that, For accuracys sake, how about
saying, Since PRSA allegedly violated the ODwyer
and Innocence Are Legal Terms
replied that what Yann is referring to is a matter that
has come before a court.
a serial murderer whose crime has been caught on videotape
is innocent until proven guilty
in court, said ODwyer, adding, But this does
not mean he did not commit the murders.
ODwyer: There is no question that PRS sold hundreds
of thousands of copies of authors works without their
permission. We have boxes of the copied materials.
authors, including PR Professors Tom Bivins, Bill Brody
and Dan Lattimore, were told they faced not only the cost
of suing PRS but would have to defend against defamation
and other charges that would be brought against them personally.
also faced a legal gambit called motion practice
that could be used on themthe filing of scores or
even hundreds of briefs and motions, all of which have to
be answered and at great cost.
they would be spending their own after-tax income while
PRS had almost unlimited tax-free funds at its disposal.
said the professors and other authors also faced making
trips to New York for depositions and a trial which might
not sit well with their employers. Professors already have
a heavy schedule, he noted.
ODwyer: The fact that legal relief was not obtained
against the Society does not mean it did not improperly
sell works of the authors or that it does not owe them compensation
for doing that.
POSTS Q1 GAINS
PR conglomerate Huntsworth said May 10 that new business
activity in Q1 was significantly higher
up 33 percent compared with the same period of 2009.
Peter Chandlington said in a statement he is confident the
company will return to growth this year and meet a goal
of doubling organic growth in 2011 after falling nearly
5 percent in 09.
am very encouraged by this good start to the year,
companys financial communications unit Citigate was
up 51% in the first quarter of 2010 on stronger markets,
Chadlington said. Recent assignments were counseling Tullow
Oil on its acquisition of Ugandan assets, and Russias
first two public listings in 2010 Protek and Russian
Sea. It also picked up Spyker, the Dutch car maker that
revenues of $240M were flat for 2009 as the company repositioned
amid the global financial crisis following a record 2008.
and public affairs unit Grayling picked up its largest client
to date during the first quarter - a seven-figure retainer
for the Portuguese Cork Association which covers Europe,
Asia and the Middle East. Its new sister firm Dutko Worldwide,
which Grayling acquired in a $33.6M deal last year, has
been in more than two dozen transatlantic deals since joining
the Grayling division, Huntsworth said.
health division is up 40% over 09 and digital revenues
have risen to 15% overall, while its Red PR unit is up 13%
in Q1 on new business from rental car companies Avis and
Budget in the U.K.
MAYER JOINS SUIT VS. SITRICK
Alan Mayer, who co-wrote
Spin: How to Turn the Power of the Press to Your Advantage
with Michael Sitrick, has joined the lawsuit that has been
lodged against the West Coast crisis PR heavyweight.
Mayer, who heads the strategic
communications unit of 42West, worked at Sitrick & Co.
from 9-06. He has signed on to the suit filed by Richard
Wool last month that charged the Sitrick & Co. CEO with
manipulating shares of the firms employee stock ownership
plan. Wool had headed S&Cs New York outpost.
S&C dismisses the
complaint as groundless and is working to deny Wool and
Mayer standing for other stock plan members. Mayer is a
former reporter for the Wall Street Journal, senior
editor of Newsweek and founding editor of Buzz.
SLEEP COUNCIL FALLS TO CJP
CJP Communications has
taken over as agency of record for The Better Sleep Council,
following a competitive review that included nine firms.
handled the mid-six-figure account.
New York-based CJP will
handle a mix of digital and traditional media relations
and messenging to develop a new strategy for pitching mattresses
as key to a good night's sleep and a healthy lifestyle.
The 31-year-old Alexandria,
Va.-based council is run by the International Sleep Products
Edition, May 19, 2010,
tornado of lies and spin that is J&J/Tylenol is
sweeping up not only J&J itself but the slavish media
that perpetuate the myths.
victims are the PR and press associations whose phony codes
are not being followed in this case.
another note, the admirable initiative by the Committee
for a Democratic PRSA to oust APR control of the Society
is doomed unless it can get the board to put itself into
ethical receivership. The non-APRs cannot get fair treatment
from the all-APR board and the Assembly that was 72% APRs
$100K meeting of 110 chapter presidents-elect in New York
June 4-5 should do partial duty as an Assembly that would
remove the unfair APR requirement for office and allow any
member to run this summer.
of delegates are needed for a quorum or about 200 votes.
Already present are nearly 110 and another 90 votes could
be obtained via proxies which were made legal at the last
no excuse not to have an Assembly June 4-5 except continued
opposition to bringing democracy to the Society.
Tall Tales Need Topling
& Johnson is up to its ears in product recalls these
days resulting in a public apology by CEO Bill Weldon.
every story about the recalls mentions what a wonderful
job J&J did with Tylenol after the 1982 murders.
characterizations are false. There is nothing wonderful
about the subsequent murder of 23-year-old Diane Elsroth
in 1986 via poisoned Tylenols.
capsules should never have been mass marketed in the first
place and definitely not after seven people were killed
brought them back to market knowing the killer was still
at large and with many indications that the Tylenols were
poisoned within J&J itself.
is the claim of former employee Scott Bartz who knows a
lot about the distributional practices of the company.
PR professors have written that the five-day delay in pulling
Tylenol capsules from the market should never be referred
to as immediate or instant, and
that there is no way of knowing how much the profit motive
figured in J&Js decision to re-market the capsules.
other interesting statements to be brought out in a book
by Bartz this summer called The Tylenol Mafia,
is that Arthur Hull Hayes Jr., FDA Commissioner in 1982,
left the FDA in 1983 and signed a ten-year $1,000 per-month
contract with Burson-Marsteller, PR firm for Tylenol.
dug up by Bartz show that Hayes then became vice chairman
and medical director of Nelson Communications, founded in
1987 by former J&J executive Wayne Nelson.
company got 39% of its $86 million in revenues from J&J
Nelson headed McNeil Consumer Products Co., created to market
Tylenol in capsules.
claim of lack of responsibility is a legal stance and not
one that plays in the court of public opinion.
have e-mailed media that reflexively sing the praises of
J&J and are having little luck in getting any of them
to change their minds.
Reject Tylenol Corrections (So Far)
Economist, which said April 10 that J&J/Tylenol
is the gold standard of crisis management) blew
us off. That remark was in a column called Schumpeter
written by Adrian Woolridge.
editor Edward McBride said that In the context of
Toyotas recent failings, or Tiger Woods infidelities,
or any of the other episodes referred to in the article,
J&Js decision to recall Tylenol was very promptalthough
the firm may well have made subsequent mistakes.
also seems unfair to say that such easily spiked capsules
should never have been marketed. To this day, supermarkets
and drug stores across America and around the world remain
full of products that could easily be tampered with.
York Times reporter Natasha Singer has been unreachable
for two weeks. She praised J&J on May 3 for its fast
and adept handling of the Tylenol murders in 1982.
Christian Science Monitor, which said Jan. 15 that
what J&J did in 1982 is still regarded as a shining
example of corporate social responsibility, said it
will look at the matter more closely.
Motley Fool (fool.com),
which on May 6 said that J&J has always been the
poster child for how to handle a crisis, was sent
one of our columns debunking the Tylenol myths.
magazine, which on May 28, 2007 hailed J&J/Tylenol as
the gold standard in crisis control, was sent
a column via a general Fortune mailbox. The writer was Jia
Lynn Yant but there is no way of contacting an individual
Fortune reporter via e-mail or phone.
which says J&Js quick response in
1982 has become the gold standard for corporate crisis
management, was sent a column.
of PRSA, which praised J&J in a full page in 2007 for
providing an enduring example of crisis management
done right, was also sent a column. Tactics editors
should read the Societys PR Journal.
Lukaszewski, crisis expert for the Society, said in an e-mail
to us last week that The 1982 Tylenol incident remains
the most internationally recognized successful crisis incident
response, even after all these years.
of F Flunks Us
University of Florida College of Journalism and Communications
was contacted because a posting on its website called Effective
Crisis Management says J&J conducted an
immediate product recall, knew they were not
responsible for tampering of the product, and put
public safety first.
asked College Dean John Wright, Ph.D., to correct these
false or at least debatable statements. David Carlson of
UF said the piece was by a student who quoted the Chicago
Sun-Times, J&J, and Mark Mitchell of Economic Assn.
Intl, and it will be changed when those organizations
change their opinions.
Asked to Conduct Polls
We have e-mailed 24 chapter
presidents, asking them to conduct a poll of their members
on the APR issue. That would be the democratic thing to
Several have replied but
none has shown any intention of polling the members, about
80% of whom would be non-APR. We doubt any will.
Jeff Ghannam, president
of the National Capital Chapter (NCC), by far the biggest
with 1,400+ members, said he will bring the subject up at
the board meeting May 20. NCC, above all chapters, should
practice democracy but were not hopeful. Thirteen
of the 14 NCC Assembly delegates are APR when only three
should be to reflect the proportion of APR members.