The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 26, 2010, Page 1
GH DEFENDS CONTESTED
has fended off a challenge from 10 firms to continue guiding
international PR for Florida's Department of Citrus.
issued an open RFP in February for the $2.5M account as
a mandatory three-year review required by the U.S. Department
Pitching the account were Edelman/Chicago, Grayling Global,
Hill & Knowlton, Ketchum, Fleishman-Hillard, Tonic,
Porter Novelli, Burson-Marsteller, Bray Leino (London) and
Beattie (London). GH, Edelman, F-H and PN were the high
has worked on the account for years and last won a review
in 2007 covering the U.S., Canada and Europe. The RFP required
firms to have offices or affiliates in the U.S., Canada
is funded by an excise tax on fruit.
DUBAI PAYS BRUNSWICK $300K
Dubais Dept. of Finance signed a $300M a-month contract
with Brunswick for international PR work as the cash-strapped
member of the United Arab Emirates restructured its massive
debt load this year.
Dubai World, the emirates conglomerate, rocked the
financial markets via its 2009 decision to stop paying interest
on its debt. It reached an agreement May 20 with a consortium
of 90 lenders to revamp $23.5B in debt.
The New York Times called the deal a willingness among
western banks to take a short-term hit to maintain ties
in a part of the world that, despite Dubais
debt hiccup, is sure to remain a fruitful place to do business.
Dubai-based Brunswick Gulfs three-month agreement
began Feb. 1 calls for immediate scenario planning,
anticipating potential issue areas, messaging,
positioning, media training and events.
McBRIDE ADVISES APCO
Anita McBride, former chief of staff to First Lady Laura
Bush, has joined APCO Worldwide as senior counselor in its
global political strategies operation and as a member of
its international advisory council.
She advised Bush on initiatives like global health, literacy,
education, historic preservation and youth outreach.
McBride also served President George W. Bush as senior
advisor to the State Dept.s Bureau of International
Organizations. She worked in the Reagan and Bush I White
House and served as director of the speakers bureau
for the U.S. Information Agency.
PETA TARGETS RINGLING BROS'
People for the Ethical Treatment of Animals plans to educate
the winning firm in the pitch for the six-figure Ringling
Bros. and Barnum & Bailey Circus account that its
in their best PR interest to cancel the deal, David
Pearle, senior media coordinator told ODwyers.
That doesnt sit well with Feld Entertainment, parent
company of Ringling Bros. Steve Payne, VP-corporate communications
at Feld calls PETAs move an absurd attempt to
impose themselves into the PR selection process.
We have received excellent proposals from a number
of quality firms that have done their own due diligence
on PETA, he said. None of those firms have quit the
competitive pitch, Payne told O'Dwyer's.
According to Pearles e-mail, PETA plans to share
backstage video footage showing Ringling trainers
beating elephants, behind-the-scenes photos showing the
inherent cruelties involved in training baby elephants.
PETA has already sent emails to CEOs of top firms calling
Ringling Bros a PR nightmare waiting to happen.
Executive VP Tracy Reiman is quoted as saying: Theres
not a PR team in the world that is slick enough to
overcome the various alleged abuses by Ringling all
for the sake of a few cheap tricks.
Ringling refutes charges of animal abuse. It operates a
conservation center for elephants, animals that it refers
to as pampered performers that star in the greatest
show on Earth.
Hill and Knowlton had the Ringling Bros account for the
past six or seven years, but parent company, Feld Entertainment
decided to take a another creative direction, according
Feld wants a firm with a strong presence in New York, Los
Angeles and Washington, D.C.
A two-year contract with a 30K monthly retainer is planned.
NOAA PUTS OUT PR FEELER
The enforcement unit of the National Oceanic and Atmospheric
Administration, which is being pressured by Congress to
reform its operations, has put out a feeler for PR through
The Office of Law Enforcement, which oversees fishery laws
and has been hit for what critics say is selective and haphazard
enforcement, issued a sources sought synopsis
asking for interest from firms in a tactic that is often
used as a precursor to an RFP.
Capabilities go to NOAA contracting specialist Shirley
Johnson ([email protected]).
Edition, May 26, 2010, Page 2
TARGETS D.C. FOR NRA
Prime Policy Group unit has signed on with the National
Rifle Association to protect the Second Amendment rights
of Washington, D.C. residents, freedoms that the gun group
believes are threatened by over-zealous city officials.
NRA is upset that local lawmakers have drawn up a series
of rules the group says makes gun ownership a bureaucratic
measures include registration of gun owners, limit on the
number of bullets a gun can hold and restrictions on the
types of firearms that D.C. residents can purchase.
rules went into effect following the 2008 Supreme Court
decision that lifted D.C.s more than 30-year ban on
handguns. The NRA believes the D.C. regulations fly in the
face of the Supreme Court decision.
May 17 Wall Street Journal quoted Wayne LaPierre,
executive VP of the NRA, saying: Can you go out and
buy guns in D.C. and defend yourself as the Supreme Court
said you should be able to? No.
Walling, former chief of staff to Rep. John Tanner (D-Tenn.)
is handling the account at PPG. She played a role in the
creation of the Blue Dog Coalition, an organization of conservative
Democrats. [Tanner is not seeking re-election.]
NRA had used Ogilvy Government Relations, B-Ms sister
firm, for lobbying work. It terminated Ogilvy in January
after paying $360K in 2009 fees.
SAN DIEGO SEEKS DROUGHT PR
San Diego, which has been
under a drought alert for the past year, is seeking pitches
for its water conservation public information account with
an RFP through early June.
The San Diego region averages
from only nine to 10 inches of rain annually and faces a
rising population for a limited supply of water. The city,
which sells water to several surrounding communities but
imports as much as 90 percent of its water, wants to pitch
water as our region's most precious resource,
according to the RFP released May 13.
The contract with the
citys Public Utilities Department is set at $200K
per year and is expected to run for three years with two
It is the first review
of the PR account since the city consolidated the San Diego
Water Dept. and the Metropolitan Wastewater Dept. to form
the new utility serving water to more than 1.3M people across
200 miles and handling wastewater for 2.2M.
No Time to Waste,
No Water to Waste has been the tagline for its recent
public information efforts.
The outreach focuses on
consumers and businesses in the region and should include
PR, public service announcements and partnerships to spread
the message of conservation.
Outdoor water use for
gardens and lawns is a key target as the city says 55% of
residential water use is used for such irrigation and 18%
of urban water use is attributed to over-watering. Download
the RFP at odwyerpr.com/rfps.
VERMONT STIMULUS PROJECT WANTS
A federally backed effort
to map broadband and wireless service in the state of Vermont
to identify tech-lagging areas of the rural state is seeking
pitches for a PR plan to gain cooperation and increase public
awareness of the public, private and academic program.
The Vermont Broadband
Mapping Initiative, fostered by the non-profit Vermont Center
for Geographic Information based in Waterbury, issued an
RFP on May 17 for the work.
The VCGI received a $1.2M
grant from the federal stimulus bill in October to map the
telecom services for use in outlining development objectives
for the state, particularly in rural areas.
VCGI is seeking
professional consulting services to help us articulate a
clear message outlining the benefits broadband providers
will gain by cooperating with the mapping effort, and develop
a public relations strategy and materials that will convey
the message to them, reads the RFP. Pitches are due
RFP is at odwyerpr.com/rfps.
MAYER JOINS SUIT VS. SITRICK
Alan Mayer, who co-wrote
Spin: How to Turn the Power of the Press to Your Advantage
with Michael Sitrick, has joined the lawsuit that has been
lodged against the west coast crisis PR heavyweight.
Mayer, who heads the strategic
communications unit of entertainment firm 42West, worked
at Sitrick & Co. from 1997-06. He has signed on to the
suit filed by Richard Wool last month that charged the Sitrick
& Co. CEO with manipulating shares of the firm's employee
stock ownership plan, or ESOP. Wool had headed S&C's
New York outpost.
S&C dismisses the
complaint as groundless and is working to deny Wool and
Mayer standing for other ESOP members.
Mayer is a former reporter
for the Wall Street Journal, senior editor of Newsweek
and founding editor of Buzz.
FIRMS WORK AG CASE CITING
Robinson Lerer & Montgomery
has gone to bat for Ivy Asset Management as the New York
financial entity was hit with a civil suit from New Yorks
attorney general this week claiming senior officers hid
the truth about Bernard Madoffs Ponzi scheme
RLM partner James Badenhausen
and principal Craig Brown are handling the media for Ivy,
which is part of BNY Mellon Asset Management.
Cuomo filed suit May 11
against Ivy, its former CEO, Lawrence Simon, and former
chief investment officer, Howard Wohl, for deliberately
misleading clients about investments tied to Madoff,
alleging Ivy and the two execs kept their clients
in the dark about damaging financial information about
Madoff so the firm could bring in millions in advisory fees.
Kekst and Company is working
with Wohl and said the allegations will not hold up in court.
Ivy, via RLM, said it is cooperating with the AG investigation
and intends to defend itself against the claims.
Edition, May 26 2010, Page 3
ABRAMSON GOES DIGITAL
Abramson, managing editor for news at the New York Times,
is stepping down for six months to focus on digital operations.
editor Bill Keller wrote in an e-mail that Abramsons
six-month detour will enable her to master all
aspects of the digital operation.
ME job is to be split among Susan Chira, foreign editor;
Larry Ingrassia, business editor and Dean Baquet, assistant
explained that one of the reasons for the move is to gives
these editors a break, a diversion, a cobweb-clearing, an
ME substitutes will return to their respective departments
a little smarter and a little refreshed, while
Abramson will be ready to guide the final lap of newsroom
joined the NYT in`97 from the Wall Street Journal,
where she was deputy bureau chief of its Washington office.
She assumed the ME slot in 2003.
has acquired Associated Content in a deal worth more than
$100M to offer low-cost crowd-sourced material
in a bid to broaden its portal offering.
material is provided by free-lancers who are paid as little
as $5 per-submission.
by Luke Betty in 2004, AC gets more than 16M unique visitors
per month and more than 50K articles, images, audio and
video material submissions for review by its editors.
Bartz, CEO of Yahoo, called the combination a game-changer
that will open up new and creative avenues for advertisers
to engage with consumers across our network.
also has distribution deals with Thomson Reuters, Cox Newspapers
and USA Today.
TIME INCs MURPHY JOINS
Maggie Murphy becomes
editor of Parade and editorial director of Parade
Publications on June 14. She was executive editor of People,
People Country and Life.
Previously, Murphy was
assistant managing editor at Entertainment Weekly
and InStyle and senior editor at US. Murphy
reports to Jack Haire, Parade CEO, who respects her keen
insight into American culture.
CNN'S BROWN EXITS
Campbell Brown, a CNN
anchor, is leaving her program so the Time Warner unit can
figure out how to bolster viewership in her key prime-time
which airs at 8 p.m., competes with Fox News Channels
Bill OReilly and MSNBCs Keith Olbermann. It
draws about 600K viewers, while MSNBC gets 1M and Fox tops
Brown says she is leaving
on her own accord because she feels that she is unable to
go head-to-head with the other opinion shows.
The simple fact
is that not enough people want to watch my program, and
I owe it to myself and to CNN to get out of the way so that
CNN can try something else, she wrote in a statement.
FRONTLINE GETS FINANCIAL BOOST
The Corporation for Public
Broadcasting is giving Frontline a $6M two-year
grant to expand its investigative reporting.
The outlay means that
Frontline will produce seven or eight new programs to allow
it to skip the usual summer break.
The new shows will have
three stories an hour, rather than hour-long pieces that
Frontline is noted for.
O'BRIEN: I DIDN'T SPEND
A PENNY ON ADS
I did not spend
one penny on advertising, talk show host Conan OBrien
said in a Q&A at Googles headquarters discussing
the social media push that fueled his sold-out comedy tour
and planned return to TV.
OBrien noted that
his sold-out comedy tour was promoted by a single dispatch
via Twitter: I sent out one tweet that directed people
to a web site where you could buy your ticket. That was
it. And the show sold out in a couple of hours across the
country. And thats got everybody, a lot of people
rethinking how things are marketed.
OBrien, in a 48-minute
session with Google employees posted on Youtube, said he
didnt have to do radio interviews or hawk my
show at all.
I think people are
starting to understand that the world has completely changed,
OBrien talked about
NBCs reactions to the Internet wave of support for
him as the network installed Jay Leno back at the helm of
the Tonight Show, with OBrien noting the
network thought he was orchestrating the campaign and wanted
him to stop it.
They just didnt
understand what was happening, he said. I think
they still dont understand whats happening.
OBrien said his
studio bosses considered muffling his tweets but realized
the absurdity of shutting down his Twitter account.
OBrien talks about
TVs dismissive attitude toward the Net
noting they tend to deride what they dont understand.
PEW STUDIES SOCIAL MEDIA NEWS
Forty-four percent of
online news consumers get updates from emails or posts from
social networking sites, according to the Pew Project for
Excellence in Journalism.
Pew looked at a year of
data on the top news stories discussed and linked to on
blogs and social media pages, seven months worth of
content on Twitter, and a year of the most viewed news-related
videos on YouTube for its recent study.
The study found the stories
and issues that gain traction in social media differed greatly
from those leading in the mainstream press. Of 29 weeks
tracking all three social platforms, blogs, Twitter and
YouTube, they all shared the same top story just once from
June 15-19, when the Iranian election protests were featured.
Full report is at journalism.org.
news continued on next page)
Edition, May 26, 2010, Page 4
SEEKS PR EXEC AMID FB PLAY
is searching to fill its top corporate communications post
following a high-profile departure last month as the social
network works to woo back disgruntled users of rival Facebook.
News Corporation-owned social network, based in Los Angeles,
is looking for a pro with eight to 10 years of experience
to fill the senior VP post, which oversees a team of 10,
in addition to its PR agencies, which include Weber Shandwick.
Dani Dudeck left the company last month for Zynga, which
develops applications popular on Facebook.
top PR slot vacancy comes as MySpace works to capitalize
on a backlash against Facebook over that dominant social
networks privacy policies. While Facebook has been
bombarded with criticism in recent weeks, an online movement
has slated May 31 for a mass exodus from Facebook in protest
over its use of personal data.
last week announced it would streamline its privacy settings
to enable users to protect information with a single option
a move to gain back users it lost amid Facebooks
core value of allowing self-expression and representation
of yourself remains true, without the fear that your unique
contribution to MySpace will be unknowingly used for an
alternative purpose, MySpace co-president Mike Jones
said in a blog post Monday in an apparent swipe at Facebook.
a public backlash isnt Facebooks only problem.
The Wall Street Journal reported that regulators
are also eying the network.
company can't afford not to act, wrote the Journals
Jessica Vascellaro. The Federal Trade Commission is
taking a close look at how online social networks are using
peoples data, and people close to the matter say it
is increasingly focused on Facebook.
which revamped this year to focus more on entertainment
and gaming, was the top social network and still growing
when News Corp. bought it for $580M in 2006.
surpassed its user base in April 2008.
TV PR EXECS WORK ONLINE COMMUNITIES
One of the advantages
of the new fragmented media landscape, particularly online,
is you can get very rich, specific sites that are enormously
passionate, said Tony Fox executive VP of corporate
communications for MTV Networks Entertainment Group, said
at a Center for Communication panel of TV PR executives.
If you can marshall a crowd like that, you can drive
John Murphy of Murphy
PR said in a similar vein that consideration has to be paid
to the pass-along effect of certain media. He gives the
example that The View might not have the ratings
of Good Morning America, but the female-driven
talk show gets a lot of pick-up online and a placement there
could resonate more, even though the shows ratings arent
on par with GMA.
In the old days
you had a film premiere or a television premiere, you sent
out the tape and you kind of got reactions from everybody
before they wrote their reviews, said Murphy. So
you could get a sense of whether this would sink or
fly. Now it happens almost instantly. Video
is at odwyerpr.com/video.
OAHU TRIES PRESS TOURS AGAIN
The Oahu Visitors Bureau
and its PR firm Stryker Weiner Yokota are hosting a small
contingent of travel writers for the first time in a few
years to capitalize on an up-tick in tourism.
A tourism official told
the Honolulu Star-Bulletin economic tides are
turning so they decided to try the PR tactic out again.
Publications taking part
include La Opinion, the Spanish-language daily, in-flight
mags from American Airlines and Virgin Blue Airlines, ElleCanada.com,
Glam.com, LostGirlsWorld.com, a travel and lifestyle website;
and regional lifestyle mags from Los Angeles, Aspen and
The Honolulu Advetiser
reported the number of visitors to Hawaii climbed for the
fourth straight month in March to more than 607,000, a 9.3
percent rise over March 2009.
Hawaii officials have
been debating how to boost the islands for consideration
as a business travel destination. As KHON-TVs Jai
Cunninham pointed out last week, Make no doubt about
it Hawaii is seen as a great getaway, but businesses sometime
fear holding conventions or meetings here because of the
appearance no work will get done. How can we change that
SHELL HIT WITH PHONY NEWS
An elaborate but phony
news release purporting to be from Royal Dutch Shell was
disseminated May 17 announcing that the oil giant was suspending
its offshore drilling off Nigeria.
The company produces 40%
of the oil-rich country's petroleum and has drawn scrutiny
for years by critics who cite alleged human rights abuses
The hoax, which is being
investigated by the company, came a day before the companys
annual meeting in The Netherlands and included a media phone
line answered by a staffer who identified herself as Shell
Reuters reported that
the spokeswoman named on the bogus release said the company
was responding to pressure from groups like Amnesty International.
Reuters said she seemed surprised when asked about the reasons
for staging the hoax and told the news agency that Ill
have to see whats going on.
The stunt recalls the
Yes Men troupe that has exploited PR tactics
to rail against corporations in the past, although there
has been no claim of responsibility.
FREE PRESS UNVEILS MEDIAFAIL.COM
Free Press, a media watchdog
group, has built a website for media mistakesMediaFail
to expose the worst in American media.
The site, which invites
user submissions, asks users to give a virtual fail
by clicking on an icon next to its articles and videos.
Edition, May 26, 2010,
OF PR FIRMS
SAILS WITH ROUND-THE-WORLD RACE
& Knowlton has won a global competitive pitch to guide
media relations for the solo round-the-world yacht race,
The Velux 5 Oceans, a 30,000-mile circumnavigation run every
sports unit based in London will coordinate the assignment
with offices in eight countries reflecting both the race
route, key markets for the sponsor, Velux Group, and the
nationalities of its participating captains France,
South Africa, New Zealand, Australia, Brazil, U.S., Germany
Kelly, U.K.-based sports PR consultant who serves as race
director of communications, said H&K was tapped following
a competitive tender process around the world.
said the WPP units global network suits the international
nature of the event and noted the firm will engage
press on the national, regional and local level to pitch
stories coming out of the race.
26-year-old race, starting on Oct. 17, features five ocean
sprints. The first runs from La Rochelle, France,
to Cape Town, So. Africa, then to Wellington, New Zealand;
Salvador, Brazil, and Charleston, S.C., before crossing
back to France.
race, which can take more than four months, was previously
known as the Around Alone and, earlier, as the BOC Challenge,
for its sponsor, BOC Gases. Velux took over sponsorship
PR SECTOR SPENDING CAUTIOUS
remain cautious on PR spending in 2010 as the industry emerges
from a tough 2009, according to a biennial study by the
University of Californias Annenberg School for Communication
while a survey of spending by the school shows that 09
wasnt as painful to PR as previous recessions, budgets
are expected to increase only incrementally this year.
Swerling, director of PR studies and the Strategic PR Center
at USC, said the recent recession wasnt as calamitous
as the downturn that leveled tech PR at the turn of the
last decade. He said the industry came out of last year
in relatively decent shape for a recovery.
dot-com phenomenon was really a PR bubble that, when it
finally burst hit the profession the way this recession
hit the housing industry, he said. Swerling noted
that PR is much better established today as a key strategic
player (rather than just a hype machine) and
added that social media and the fishbowl environment
play to PRs strong suits.
USC study, known as GAP, an acronym for Generally Accepted
Practices, found that nearly 21 percent of PR budgets rose
last year while 42.5% fell. A large percentage36.6
saw little or no change, the study found.
said solid numbers reported in the first quarter of 2010
by ad/PR holding companies are a good sign for the year,
but he noted the GAP studys finding that clients expect
budgets to increase a mere 1.6% this year. Corporate respondents
to the study cited an expected 1.9% increase.
New York/Armando Montelongo, real estate expert who hosts
A&E's "Flip this House," for brand management
consulting and national media relations.
New York/Unified Help, humanitarian aid group; vBookz, e-reader
platform that converts text to voice, and ToneFuse, marketing
for the online music vertical, for PR.
PR, New York/Bling
Bone, jewelry for pets and their people, as
AOR for PR, including strategy, marketing materials, social
media outreach and media relations, and Artists in the Kitchen,
as AOR for its Hells Kitchen artist in studio tours
Princeton, N.J./ SHL, workplace talent assessment solutions,
for media and analyst relations for the companys U.S.
Vorhees, N.J., and Adamus
N.J./Innova Health & Rehab, rehabilitation and subacute
care facility operator, for PR and advertising, respectively.
Boston/Sony Online Entertainment, as its first AOR for corporate
communications following a competitive pitch. Principal
Todd Defren said the big-time win emphasizes
the firm's ability to compete in the major leagues.
He added the firm pitched Intuits account when SOEs
Scott Gulbransen was there. The firms consumer lifestyle
unit handles the work.
Systems, payment processing solutions for the financial
services industry, for PR.
Newport, Ky./Smith & Schaefer, laboratory and healthcare
equipment and furnishings, for PR.
PR & Consulting,
Durango, Colo./PrimaLoft, R&D for clothing insulation
technologies, as AOR for PR, including social media.
PR, San Francisco/DG
Fast Channel, digital media services for the advertising,
entertainment and broadcast sectors, as AOR for PR. The
hire followed a project with Atomic developing and promoting
company announcements at the April 2010 National Association
of Broadcasters tradeshow in Las Vegas.
Los Angeles/The Los Angeles Sparks, WNBA team, as AOR for
PR, including cause marketing and community relations.
Berkeley, Calif./CameraRenter; Tripping; Vyew; iDev3, and
San Diego/Tapestry Resorts, hospitality management division
of ResortCom International, for PR services to launch and
brand the new division.
Santa Monica/Panera Bread, eatery chain, for strategic comms.
in the Los Angeles, Orange County, Ventura County and Inland
Empire markets starting earlier this year, and Goodwill
Southern California, job placement, for integrated marketing
Edition, May 26, 2010, Page 6
PR VET THOMAS HANGS SHINGLE
Thomas, a former top executive at broadcast PR titans Medialink
and MultiVu, has set up his own video PR company with a
matchmaker model to handle broadcast, web and
said hell lean on a network of senior advisors to
assemble a team for each project, which, he says, creates
a custom approach without carrying unnecessary overhead.
business model will let us deliver a higher level of service
at below market rates, he said of the new firm, called
launched PR Newswires broadcast and multimedia division
MultiVu in 2002 and left three years later for the chief
operating officer slot at Medialink, where he remained until
its sale to The NewsMarket last year. New York-based Latergy
handles services like SMTs, corporate video and live events,
as well as digital video.
TAPS SALES HEAD
Morrissy, former publisher of Entertainment Weekly
and OK! Magazine, to Synaptic Digital, New York,
as executive VP, North America sales.
company said the move is part of a series of strategic hires
at the new brand resulting from the recent integration of
Medialink and The NewsMarket.
Lonergan, CEO of Synaptic Digital, said Morrissy brings
understanding of the media and communications business that
will "help us add to our blue chip client base as we
aggressively ramp up our sales and marketing operations."
helped launch EW.com and the magazine's entertainment event
business before he was recruited from Time Inc. by OK! Magazine.
recently ran her own consulting shop handling clients in
online video, social media, entertainment events and cloud
said said Synaptic has "tangible growth potential
and noted its digital capabilities.
UNVEILS DIGITAL RELEASE SERVICE
Communications kicked off DigitalNewsRelease.com
this month, a service to provide broadcast and web media
better access to story assets in a single product.
service claims downloadable broadcast-quality and web-ready
video, audio, photography, text and graphics supporting
Trammell, president of Arlington, Tex.-based VNR-1 said
PR professionals now want to reach consumers and media directly.
added that the new digital service sends hits consumers,
online media, bloggers and print with equal emphasis in
reaching broadcast media, which he says is something that
is not currently addressed in the industry.
Friedman, senior VP, Feinstein Kean Healthcare, to
MS&L Group, as senior VP, director of the healthcare
and life sciences practice and deputy managing director
in Boston. Christine
Abbott, who handled grassroots pharma campaigns,
joins as senior VP, healthcare, in New York. Trine
Hindklev, who oversaw media relations at Chandler
Chicco Agency for six years, joins MS&L as senior VP,
media relations. Jeff
Young, a Burson-Marsteller staffer, joins as VP,
editorial services in the healthcare practice.
Burton Capps, a veteran Democratic communications
aide, has moved to Blue Engine Message & Media, D.C.
She had recently been senior VP for government affairs and
comms. for the Ocean Conservancy and communications director
for the Alliance for Climate Protection, Al Gores
Kirby, associate editor of Hotels magazine, to Plan
A PR & Marketing, as director of client comms.
Arellano, spokesman and communications director for
San Francisco Mayor Gavin Mewsom, to the Bay Area Council,
San Fran., as VP of communications. He was with Newsom since
2006 and earlier was a district rep for State Sen. Jackie
Terry, founder/creative director at Rich Terry, to
Rawle Murdy, Charleston, S.C., as creative dir.
Rossolo, public outreach and advocacy manager for
the Green Building Initiative, to the Greenguard Environmental
Institute, Atlanta, as director of PA.
Reilly to associate VP, Rasky Baerlein Strategic
Communications, Boston. He joined in April 2007 and is a
member of the firms healthcare, non-profit and academic
Carone to VP, marketing and communications, and chief
marketing officer, Xerox Corp., Norwalk, Conn.
Pfiefer to head of marketing and corporate communications,
General Growth Properties, Chicago. He was VP of strategic
comms. after joining in 2002.
McGahan and David
Hertz to senior VPs, Dix & Eaton, Cleveland.
McGahan joined in 1997 and handles media relations, while
Hertz, former editor at the Akron Beacon Journal,
has been with the firm since 06.
Clementi to senior associate, Carmichael Lynch Spong,
Minneapolis. She joined the firm in 2008 as an associate
Hardin, associate director for research at the John
Curley Center for Sports Journalism at Penn State and who
was recently named associate dean for graduate studies of
PSU's College of Communications, has been tapped as the
new director of the Arthur W. Page Center for Integrity
in Public Communication at Penn State.
Edition, May 26, 2010, Page 7
ADDS U.K. PR SHOP TO HEALTH MIX
Groupe has acquired eight-year-old London-based healthcare
firm Resolute Communcations and will merge its operations
into its Life Brands division.
France-based ad/PR conglomerate said Publicis Life Brands
Resolute will employ nearly 100 staffers. Resolute founders
Paul Blackburn, former managing director of Fleishman-Hillards
U.K. operation, and Ketchum alum Anna Korving were
named joint managing directors reporting to Publicis Healthcare
Communications Group chief Alain Sarraf.
also has a New York outpost headed by Porter Novelli vet
Michael Durand, and a satellite office in Pittsburgh.
said Resolutes strategic and PR capabilities blend
well with the Life Brands units digital and advertising
WHITE PUTS TEAM IN PLACE AT
New York-based independent
healthcare firm HealthStar PR has added two senior executives
under newly installed president and CEO Erinn White.
Gregory Tarmin, senior
VP at MS&L Worldwide who was previously in house at
American Express, has joined the firm as executive VP and
And David Rosen, senior
manager at Meridian Health with experience on the client
and agency side in the healthcare PR sector, is now senior
VP at HealthStar. He directed PR at Bristol-Myers Squibb
and worked in PR at DuPont after agency stints at Ogilvy
PR Worldwide and Burson-Marsteller.
White, the second employee
at HealthStar when it opened in 2003 and a Ketchum alum,
took the reins of the firm in March after founder Helene
Ellison left for Burson-Marsteller.
The firm, which posted
$9M in revenue in 2007, recently moved into a 7,500-square-foot
space on Madison Avenue. Its clients run the gamut of healthcare
from Merck and Roche to Genentech and Nycomed.
TEXAS SEEKS PR, SOCIAL MEDIA
The entity overseeing
oil and gas production in Texas is on the hunt for PR and
social media help to bolster a program from its new alternative
energy division with public outreach touting a $12.6M initiative
implementing propane vehicles in the Lone Star State.
The 119-year-old Railroad
Commission of Texas based in Austin created an alternative
energy unit in October and this week issued an RFP for a
firm to develop web content, public education materials,
create media events, and put together a social media community
of current and potential propane vehicle users.
The state, which now operates
about 10,000 propane vehicles, including school buses and
light trucks, is running the program with a multimillion-dollar
grant from the U.S. Dept. of Energy.
Texas is the leading crude
oil producing state in the U.S. and also leads the nation
in natural gas production and wind power production. It
produces and consumes more electricity than any other state,
and per capita residential use is significantly higher than
the national average, according to the U.S. Energy Information
Among the details of the
PR work planned are a minimum of 20 blog postings per month
and 10 media events per year. Trade show assistance and
other assignments are also included, as is demonstrated
expertise with creating social media communities,
according to the RFP. Pitches are due June 3.
Download the RFP at odwyerpr.com/rfps.
WINSLOW-PINE AND CO-WORKER
Gail Winslow-Pine, national
director of PRSA representing the Northeast district, resigned
as VP of corporate communications, marketing and philanthropy,
Catholic Medical Center, Manchester, N.H.
Also resigning at the
same time was Kevin Kilday, chief financial officer of CMC.
The resignations appeared
to be connected but the hospital was refusing any explanation.
The New Hampshire Union
Leader said May 20 it has been unable to reach Winslow-Pine,
noting that her home phone is no longer in service and her
CMB cell phone no longer includes her personal message.
A call to Winslow-Pines
CMC number was answered by Marcia Ouellette of the communications
department. She would not comment on the departures of Winslow-Pine
The Union Leader said
Kilday had salary and bonuses of $275,800 for 2008, making
him one of the highest paid employees of CMC. Winslow-Pines
pay was not listed.
Had Job, PR Firm
This NL found in 2009
that Winslow-Pine had a website listing her firm, Gail
Winslow-Pine PR, Strategic PR, Planning & Implementation,
while at the same time holding down a full time job at CMC.
The site was active March
She said at the time that
she created the site for her firm in 2002 when she was an
active independent and has not actively
used this website in more than seven years and although
I list it on my LinkedIn profile, it was more so people
can get a sense of what molded my professional experience
and the type of relationship building I strongly believe.
She added that this website
was correct in the implication that it does not adequately
project my current professional status and said she
has updated her LinkedIn profile to make sure no one is
CMC was accused of making
$1.7 million in Medicare overcharges in 2003 by the Inspector
General of the U.S. Health & Human Services Dept.
However, the National
Government Services, a government contractor, ruled on June
4, 2008 that all claims were beyond the four-year
recovery period and no recovery can be made.
CMC had sought unsuccessfully
to block public disclosure of the complaint.
Fleishman-Hillard-supported U.S. bid for the FIFA
World Cup in 2018 or 2022 tapped President Bill Clinton
has its honorary chairman on May 17, adding global heft
to the push in its final months.
Edition, May 26, 2010,
Committee for a Democratic PRSA is
going nowhere unless it develops a political machine that
can match the one operated by APRs and national staff.
machine pitched a shut-out against the last reform movementthe
bid by Central Michigan in 2006 to model Society governance
after that of the ABA and AMA.
other chapter supported CM.
staff have a lot of carrots and sticks at their command
including a hefty supply of national titles and committee
appointments; funds for chapter travel and other expenses;
special promotional help to chapters; the $500 stipend for
attending the annual June Leadership Rally in
New York; new business and job tips, and actual jobs on
Counselors Academy has written that the No. 1 question
that h.q. receives each month is Where can I find
a PR firm or consultant? Who do you think gets those
tipscritics of the Society?
no percentage at all in annoying national and lots to be
gained by being pals with it.
Need Lists of Members
reformers, who have only obtained 109 signatures after two
weeks towards their goal of 5,000, need political whips
in each chapter who will obtain membership lists, form pro-democracy
committees, and educate members about the debacle that APR
is. Slogan should be Free PRSA Elections This Summer.
election supporters should raise funds and take ads in chapter
websites; stage press conferences; gather statements by
PR leaders; conduct chapter meetings on the issue, and send
APR white papers to all the members by e-mail
and regular mail.
will try to block or limit discussion of the issue for the
next four months just like they did with the bylaws re-write
last year. The committee took its sweet time in unveiling
its proposals and never once held an in-person discussion
with a chapter.
if leaders are successful in blocking use of the Leadership
Rally June 4-5 as an Assembly, one could easily be
called in June or July since delegates can vote by proxy.
No travel at all would be required.
see such removal of the APR rule for office-holding as the
end of APR and theyre right.
no one takes this $385 process anymore. Only 900 new APRs
of the Society have been created in the past six years or
150 each year. That is less than one per cent of the 17,000
eligibles. No amount of PR experience is required of applicants.
There used to be a five-year minimum.
multiple-choice, computer-corrected test is a travesty of
what PR involves. There is no testing of writing skills
or creativity. At the Readiness Review, applicants
show lots of work but who knows who did what? Also, local
politics can affect whether someone passes the RR or not.
No media would ever hire a writer based on clips alone.
There would be a live test and a deadline.
term PR is hopelessly outdated in corporations
and organizations. Communications has been the
norm there since the 1970s. Agencies still use the term
PR. But newer titles that bring job offers incorporate
such terms as interactivity, internet,
and social media. Accredited in Social Media
is a designation that might have some traction in todays
market. Only 51 of the 767 members of the New York chapter
of the Society are APR or 6.6%.
need to be educated on how wasteful the APRs have
been with their money and how irrelevant it is to current
The APR program, from
1986 to 2002, lost a net of $2,926,080. Total cost was $5,056,075.
A big cost ($183,136 in 1999 and $207,147 in 2000) was having
outsiders correct an afternoon of writing.
They had no knowledge
of PR but graded the tests based on the use of key
Worst loss was in 2000
when total cost was $591,541 and the net cost per new APR
was an astounding $1,794. Suppose this person then quit
the Society? That would be a waste of $1,794.
Meanwhile, during this
entire period, there was no PR for PR program.
There was only one full-time PR person on the staff one
from 1980 to 2000. Volunteers had no time to conduct such
Non-APR political whips
at chapters must circulate these and a host of other facts
that will put the APR Sacred Cow out to pasture at long
We can help the Committee
for a Democratic PRSA compile such a white paper if its
leaders will let us. We will point out how much better,
operationally and ethically, the Society was run when major
figures from major corporations and PR firms were the elected
The last PR dept. head
from a blue-chip to head the Society was Joe Vecchione in
1994. He was VP-PR, Prudential.
Since then there has been
a succession of volunteers who are either solo practitioners
or in minor PR posts. They may mean well but they are breakfast
for the staff that is now devouring 53.9% of revenues for
pay/fringes ($5.36M). This should be about 35%, says the
In the 1960s and 1970s
the Society had such leaders as George Hammond and Kal Druck,
both CEOs of large PR firms; Kerryn King, VP-PR, Texaco;
Don McCammond, VP-PR of American Can; Jon Riffel, VP-PR,
Pacific Gas & Electric, and Frank Wylie, VP-PR, Chrysler.
Hammond, Druck, et al
would not have allowed staff/leaders do such things as:
Sell hundreds of
thousands of copies of authors works without their
permission and then refuse to talk to the authors once this
Toss hundreds of
Silver Anvil entries during the 1980s because of violations
of nit-picking rules such as one for a three-inch binder
(three-inch binders are 3.5 inches on the outside
which is how PRS measured them); entries fees were pocketed.
Move h.q. downtown
for 13 years with no warning to members or vote in the Assembly
while leaving no midtown facility for New York members.
Cancel the printed
directory of members after 50 years with no warning or input
from members or Assembly while refusing to provide a PDF
of this or even say why they wont.
as of 2005 the transcript of Assemblies, again with no input
from members or the Assembly.
as of 2007 the list of Assembly delegates, also with no
input from members or the Assembly.