The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 2, 2010, Page 1
REVIEWS DMV PR
is reviewing its $500K-a-year PR contract for the states
Dept. of Motor Vehicles with an open RFP through June 22.
& Associates is the incumbent having won the last review
in 2006 over five other firms, including Ogilvy PR Worldwide,
One World Communications, Weber Shandwick, Crocker/Flanagan,
and Runyon, Saltzman & Einhorn.
RFP released May 26 seeks pitches from communications firms
for outreach from the agency that claims it touches the
lives of more Californians than any other state department.
The work includes support of its ongoing Save Time,
Go Online campaign, new campaigns for its new driver's
licenses and ID cards and to enhance alternative service
usage, and other image assignments. PR, public service ads,
partnership development and social marketing are covered
under the pact, which carries an option year.
pitch, firms must be a full-service public relations
firm with $3M in annual gross billings from a California
office and have an outpost within 60 miles of Sacramento.
Two years of experience in handling PR for a diverse audience
is also a requirement.
the RFP at odwyerpr.com/rfps.
BODDEN ACQUIRES HAMILTON GROUP
Bodden Partners, a full-service
advertising agency, has acquired The Hamilton Group, an
independent firm founded ten years ago by John Frew.
THG counts National Hockey
League, Ladies Professional Golf Assn., Hickory Farms, Turning
Stone Resort and Casino and Hofstra University as clients.
Under new management,
THG will operate with the name Hamilton Public Relations.
Chris Bodden, CEO of BP, says the acquisition of a "PR
capability was critical to the service mix we offer our
Frew was COO/managing
director at MWW Group, part of Interpublic, before going
out on his own. Prior to MWW, he was vice chairman/U.S.
at Cohn & Wolfe.
Bodden has developed campaigns
for IBM, GE Capital, and Israel Ministry of Tourism.
Plank, a corporate and agency veteran in Chicago,
popular PR educator and the first female president of PRSA,
died May 23. She was 86 and suffered from a short illness.
Plank, who was active with the Arthur Page Society and PRSA
until her death is the namesake of The Plank Center for
Leadership in Public Relations at the Univ. of Alabama.
Obit at odwyerpr.com.
BP TAPS FORMER DOE PA CHIEF
Anne Womack-Kolton, a
director for BPs PR firm Brunswick Group and former
press aide to Vice President Dick Cheney, has been brought
in-house by the embattled London-based oil giant as head
of group media for the U.S.
Kolton joined APCO Worldwide
as a VP at the close of the Bush administration in 2008.
She was assistant press secretary at the White House, press
secretary to Cheney during the 2004 campaign, and served
as director of public affairs at the Dept. of Energy during
the second Bush administration from 2005-07.
She was plucked out of
the Texas Attorney Generals office in 2000 to work
as a press assistant on the Bush/Cheney campaign.
PLASTIC SURGEONS GO WITH
The American Society for
Dermatologic Surgery Assn. has given its PR business to
GCI Health, part of Dublin-based WPP.
It is charged with strategic
messaging, branding, media relations, digital programming
and media training.
Wendy Lund, CEO of GCI
Health, says her operation will bolster ASDSs visibility
and drive exposure to this heavily used specialty.
The 5,000-member ASDS
says its dermasurgeons and board-certified doctors treat
the health, function and appearance of skin and soft tissue
with both medically necessary and cosmetic procedures.
The proliferation of spas,
salons and walk-in clinics offering cosmetic procedures
performed by non-physicians has put pressure on the group.
ASDS has unveiled an outreach
campaign warning people that cosmetic treatments using lasers,
chemical peels, soft tissue fillers, high-tech light devices
should be done at a fully qualified treatment center.
H&K NAMES HEALTHCARE CHIEF
Hill & Knowlton has
tapped corporate and agency vet Daniel McIntyre as its global
head of healthcare, based in New York.
The post had been vacated
in November by AnnaMaria DeSalva, who left after three years
McIntyre, who takes a
senior VP title at WPP-owned H&K, was recently a partner
at PR and advertising agency Global Prairie.
He was previously VP of
corporate communications at Wyeth and senior VP and senior
partner at Fleishman-Hillard.
Edition, June 2, 2010, Page 2
CZAR: PROPAGANDA POISONS PROGRESS
Obama administration official who oversees the United States
image abroad told graduates of Colby College on May 23 that
technology can be used to unite or divide people but said
human interactions and partnerships are key to avoid
becoming blinded by the superficial differences between
McHale, Undersecretary of State for Public Diplomacy, said
that her professional experiences at MTV and later heading
Discovery Communications were based on partnerships
with an audience.
the case of Discovery, she said, the company provided people
what they wanted to know through programs on
President Barack Obamas transition to a more diplomatic
approach to the world, McHale outlined for the graduating
class what she called a moral imperative for
the 21st century: That we must make the necessity
to treat people and nations always first as potential partners,
and not as potential threats.
said one-sided PR alone can't build partnerships, adding
that the State Dept. is relying on both personal connections
and new media to build that trust.
do this in the knowledge that no communications technology
is ever neutral in its application; it can be used to empower
or imprison, to inform or mislead, to enlighten minds or
invade privacy, to advance good or spread evil, she
said. History has taught us that when propaganda becomes
the lifeblood of a society, it poisons progress.
said cooperation across borders in the scientific and policy
communities to contain the SARS epidemic a few years ago
is a key example of partnerships overlooking ideological
differences and bearing fruit.
reflects the hard-edged, utilitarian calculation that in
this age of social networking and a borderless economy,
of transnational threats and technological promise, when
we enter into relationships with those around us and others
around the world, we have a much better chance of creating
something useful, and maybe even enriching ourselves, through
cooperation rather than antagonism, she said.
PERITUS TO PITCH SMOKY DESTINATION
Peritus has won tourism
PR duties for Gatlinberg, Tenn., a mountain getaway surrounded
on three sides by Great Smoky Mountains National Park.
Gatlinburg is the latest
tourism-dependent destination seeking to capitalize on the
75th anniversary this year of the national park, which draws
10 million visitors each year.
Peritus is based in Louisville
but has offices in Nashville, Indianapolis and Columbus.
BCF of Virginia Beach
was the incumbent for PR and advertising but did not take
part in the review. The firm took over PR duties a few years
ago from French/West/Vaughan. PR budget is $250K.
PRWEEK EXEC TAPPED FOR PAGE
Julia Hood, publishing
director of PRWeek and DMNews, has been named
to the newly created president post at the Arthur W. Page
The new position replaces
the $180K-a-year executive director post, which was vacated
by Tom Nicholson, former VP-PR, HSBC North America, earlier
Hood, a former editor-in-chief
of Haymarket's PRWeek, will take the slot on July 12.
Nearly 200 resumes were
sent Page when word of the opening was announced. More than
three dozen in-depth interviews were conducted as Korn/Ferry
International was hired pro bono in March to handle the
Hood was previously executive
administrator for the National Kidney Foundation and worked
in corporate communications in the U.K.
Having covered the
industry for so many years, she has a deep understanding
of all aspects of the communications field and has worked
closely with many Page members either as a reporter or publisher,
said Bill Margaritis, chair of the Page Society and senior
VP, global communications and investor relations at FedEx.
She also has the financial acumen and hands-on management
experience of running a successful enterprise. We couldn't
be more delighted to have her in this new role.
Page said she'll serve
as a strategic partner to the society's chairman and board
of directors and will also play a more active role as industry
WGU SEEKS TO BOOST PROFILE
Western Governors University,
a 13-year-old distance learning institution dubbed by Time
"the best relatively cheap university you've never
heard of," is reviewing its PR account via an RFP process
as it seeks an expanded national profile and more placements
in consumer media.
of the best kept secret in higher ed, said Joan Mitchell,
director of PR at WGU.
Mitchell declined to name
WGU's current firm but said they've done a great job in
handling PR for the education sector.
She said the school now
wants an agency with national media experience that can
reach mainstream consumer press like TV, large newspapers
The non-profit and accredited
institution, which also has an Arizona outpost, was founded
in 1997 by a group of 19 Western state governors to cater
to adult students seeking to return to college.
It currently has about
14,000 students working mostly via the Internet at home.
Exams are typically taken at local testing centers.
is open but Mitchell noted that WGU will likely look at
firms located in major metropolitan areas with large media
outlets like Los Angeles, New York or Chicago.
Deadline for proposals
is June 8. Mitchell has copies of the RFP and can be reached
at [email protected].
Edition, June 2, 2010, Page 3
Murdochs News Corp. has put Beliefnet, social networking
site concerned with religion, spirituality, inspiration,
health and relationships, on the auction block, according
to Kara Swisher, who blogs on the Wall Street Journals
All Things Digital site.
Entertainment Group purchased the site in 2007. Beliefnet
was founded by Steve Waldman and Robert Nylen in 1990 with
a start-up investment from Softbank Capital. Waldman is
an advisor to the Federal Communications Commission on the
future of media and information technology.
also covers news. It reported last week about a Gallup poll
finding that a majority of Americans for the first time
find gay and lesbian relationships morally acceptable,
and a New York City bus ad campaign that promises help for
those wishing to leave Islam.
also reports that News Corp. is mulling the sale of Fox
Mobile Group. That unit is the former Jamba/Jamster mobile
content provider that News Corp bought from VeriSign in
Corp declined comment on the possible divestitures. The
WSJ is part of Murdochs empire.
DISNEY PULLS PLUG ON SOAPS
Walt Disney Co. is killing
its SoapNet cable channel, replacing it with Disney Junior
aimed at pre-schoolers.
Launched a decade ago,
SoapNet is available in 75M households. Anne Sweeney, co-chairwoman
of Disney Media Networks, said the original concept of SoapNet-offering
soap operas in the evening rather than during the day-is
now obsolete because of widespread DVR ownership.
Disney Junior debuts in
2012, looking to lure kids from ages two to five with programming
such as Handy Manny, Special Agent Oso
and Jake and the Never Land Pirates. There will
be spin-offs based on classic Disney films such as 101
Dalmatians and The Little Mermaid.
offering for kids, The Disney Channel, appeals to a crowd
aged from six to 14.
FAIRCHILD'S COLUMN RETIRED
John Fairchild, who retired
as chairman and editorial director of Fairchild Publications
in 1997, has had his satirical social column in W
retired by new management. The piece was penned under the
pseudonym Countess Louise J. Esterhazy.
Fairchild, 83, told the
Wall Street Journal he had no idea that his column
was being killed. They never even asked for a final
column, he said.
Stefano Tonchi, former
editor of the New York Times' T magazine, took over
the editor-in-chief role at W in March.
SHANKS NAMED PREZ FOX SPORTS
Eric Shanks, a top executive
at satellite broadcaster DirecTV, has been named president
of Fox Sports. He takes over for Ed Goren, 65, who is assuming
the vice chairman post at Fox Sports Media Group.
Shanks is in charge of
programming, marketing, PR, business and legal affairs.
He reports to Fox Sports CEO David Hill.
Goren keeps his executive
producer job at Fox Sports.
PAYWALL CONSTRUCTION BEGINS
New Corps went live May
25 with revamped websites for the Times of London
and Sunday Times. (www.thesundaytimes.co.uk).
They had both shared the TimesOnline site.
A free eight-week trial
is offered during the registration process. An online subscription
will be sold for about $1.50 daily or $3 for a week. Digital
access is free to print subscribers.
James Harding, editor
of the Times, says his site will feature live interviews
with newsmakers and exclusive videos from the paper's various
The Times has a circulation
of 1.8M, while the Sunday edition is read by 3.2M people.
ONLINE PRIVACY CONCERNS MOUNT
Nearly six in 10 (57 percent)
adult Internet users tap a search engine to look up their
names to check what information is available about them
online, according to a survey conducted by the Pew Internet
& American Life Project. That's up ten points since
Younger Internet users
are more apt than older people to change their social network
privacy settings. More than seven-in-ten (71 percent) of
those aged 18-29 have revamped their settings to limit what
they share online. That compares to 55 percent of people
aged 55 to 64.
Forty-seven percent of
the younger group delete comments that others have made
on their profile. That stacks up to 29 percent for the 30-49
crowd and 26 percent of people from 50 to 64.
Mary Madden, senior research
specialist at Pew and lead author of the report, says search
engines and social media sites now play a central role in
building one's identity online.
Many users are learning
and refining their approach as they go, changing privacy
settings on profiles, customizing who can see certain updates
and deleting unwanted information about them that appears
online, said Madden in a statement.
Madden also says that
Pew's research shows that contrary to the popular
perception that younger users embrace a laissez-faire attitude
about their online reputations, younger adults are more
vigilant then older adults when it comes to managing their
Business Network has pulled the plug on Happy
Hour and will fill the late afternoon slot with The
Willis Report hosted by former CNN personal finance
editor Gerris Willis. Willis debuts June 7 at 5 p.m. ...Wonkettes
Jim Newell will move to Gawker
to cover politics on June 7. He was former co-editor for
the IvyGate blog. ...Arthur Gregg Sulzberger, son of the
New York Times publisher, is moving from the paper's
metro staff to its new Kansas City bureau when it opens
later this summer.
news continued on next page)
Edition, June 2, 2010, Page 4
MEDIAS LOVE BOAT STRATEGY
content is king, and new media are
ideas that need to be junked in todays PR world, according
to panelists at a May 20 Entertainment Publicists Professional
Society workshop held in Hollywood.
Schwartzman, who advises the military and non-profits on
online activity, told the audience to become more sophisticated
about platforms and figure out how to incorporate social
media sites into their own websites.
believes the idea that a copyright owner is in full control
of the content is not valid any more.
content is truly king, how did Steve Jobs corner the record
industry without owning a single copyright? asked
Apple chief just made it easier to get music through
iTunes than anybody else. Compelling content is critical,
but it has to be easy to get, he said.
people who thrive in the social media world think less like
Hollywood PR legend Warren Cowan, who died in 2008, and
more like Julie, the cruise director of The
Love Boat, according to Schwartzman, who says the
key to success is to help a community communicate with members.
was once director of promotions at Rogers & Cowan.
media is a world of experience. PR people "shoving
information at targeted reporters/bloggers doesn't work
anymore," said Dror Mohar, creative director at Fuzeit.com,
an online media company.
are things of the past and unless media assets like videos,
audio and images are tagged and cataloged, they have little
know everything, the information is out there, said
Mohar. "It's easy to get access and to make the same
pitch that anyone else does. It's even easier to get that
context and resurface it. But it's how it feels and how
it feels on so many levels not how it feels to just
your customer or client, but how it feels to you."
relevant on Google or you wont found said James
Hipkin of Red 8 Studios. The consumer is taking more
and more control on how they want to receive information,
and when they want to receive it. And that's a key fundamental
shift. It's no longer about shouting at consumers. It's
now about having the consumer listen to what you say based
on when and how they want it.
Forget TV, Radio
agreed that TV, radio and newspapers continue to pack a
some content that works better down different pipes,
said PR Newswires Richard Knafelc. New media
is like an awkward teenager. He makes a lot of noise, but
doesn't do much. It doesnt matter what service or
distribution you use, but it comes down to content. We can
throw everything under the sun out there for our clients,
but if the content is crap in and crap out, it doesn't matter
how you get it out there.
something I've come across quite a bit. We try to educate
our clients that just because theres a new toy out
there to play with, it doesn't mean its going to cost
you more than if you distribute it traditionally going wide,
media has not changed the way we gather news, said
Doug Faigin, president of City News Service, a wire service.
Because of the economic difficulty the region is undergoing,
whenever we have a rare opening, we get far more resumes
and the quality of journalists applying for jobs at CNS
are rated higher.
problem that Faigin has with online activity is fact checking:
How do you know it's credible, just because it's out
there is it right? The old media have credibility regardless
how controversial the piece may be. Nevertheless, it's a
starting point, and not some blogger out their spouting
off his or her ideas that may or may not be based on fact.
various mixes of media, but distribute content in a private
label fashion, said Wylie Stateman, CEO of Fuzeit.com.
should be able to analyze who receives it, how they use
it, and if they shared it, said Statemen. But
the most important thing is to develop compelling content.
It's important to understand not only the need for content,
but the production of content.
George S. Mc Quade III.
ORANGE CO. NEWS START-UP SHUTTERED
The online news start-up
Orange County Local News Network has been shut down by its
parent company after a brief four-month run.
The site was a mix of
original and aggregated reporting under a partnership with
the Los Angeles Times Media Group.
OCLNN was a unit of San
Diego-based U.S. Local News Network, which has similar sites
covering San Diego and Southwest Riverside.
After raising $1M at the
end of 2009, on top of $2M previously invested, the company
said in January the OCLNN would be launched with four full-time
staffers and 15 freelancers.
The company said at the
time that it planned to roll out 40 sites in cities across
the U.S. over the next two years.
York Daily News gossip scribe George Rush is one of
about 25 staffers that applied to take a buyout from the
paper. Rushs wife and co-columnist Joanna Malloy is
sticking around. Senior correspondent David Saltonstall
and city reporter Owen Mortiz are also among the buyouts.
May 28 was the last day on the job for those taking the
Edition, June 2, 2010,
OF PR FIRMS
rbb PR has acquired Haber & Quinn PR & Marketing
of Fort Lauderdale.
Haber takes a senior counselor/VP role in the newly created
rbb/HQ event division while John Quinn becomes VP/healthcare
which was founded in 1994 and claimed six staffers last
year, has accounts including the Fort Lauderdale International
Boat Show, Palm Beach Boat Show, and the Florida International
University College of Nursing & Health Sciences, which
it recently defended in an RFP process.
staff will work out of rbb's Miami and Fort Lauderdale offices.
Dix & Eaton, which recently helped guide Massey
Energy through a West Virginia mine explosion and its aftermath,
said it has created an energy practice after years of handling
clients in the space.
The unit will focus on
clients in the sector and those that service it to establish
or enhance positions among stakeholders.
Senior VP Gregg LaBar,
a 12-year D&E veteran and former editor for Occupational
Hazards magazine, heads the unit. Energy clients of D&E
have included Energizer, International Coal Group, The Timken
Company's wind energy solutions business, LVI Services'
Power Services Division, and GLWN.
Baltimore, said it expanded its in-house creative
unit to handle design, development and coding of mobile
websites optimized for smartphones. The firm has also unveiled
a mobile version of its own site, warschawski.com,
to be optimized for devices like iPhone, Android and BlackBerry
Warschawski said it developed
a proprietary and customizable content management system
to make it easy for clients to access, manage and update
their own sites.
Podcasts LLC, Cherry Hill, N.J., won an Silver Astra
Award from the New Jersey Communications, Advertising and
Marketing Association for a series of B2B audio podcasts
for The ACE Group, a global insurer-reinsurer.
Steve Lubetkin, managing
partner of PP, noted: In all of the excitement over
the rise of the social media, many business users have focused
all of their energies on social networks like Twitter and
Facebook, and forget that creating their own radio and TV
shows in the form of podcasts can reach a worldwide audience
Communications Group, Atlanta, has launched an organic
and sustainable foods and practices specialty within its
Said Dean Trevelino, principal,
noted the growing movement of local farmers producing food
in its original spirit like grass-fed cows and
wild-caught fish. We understand it's unrealistic to
expect business to change overnight, but the disruptors
of an antiquated industry will influence the marketplace,
Davidson PR, New York/Residence Inn by Marriott,
as AOR for PR for the brand with 600 hotels in the U.S,
Canada and Costa Rica.
Morris + King Company, New York/Scarpasa, online
shoe boutique, as AOR for PR, including social media.
PR, New York/Organic Avenue, juices, raw foods and
cleansing programs, for PR.
Communications, Princeton, N.J./BD (Becton, Dickinson
and Co.), for PR support of a new diabetes product.
and Partners, Princeton, N.J./The Merck Company Foundation,
to create and implement a communications and PR plan for
the New Jersey area.
Simon Group, Sellersville, Pa./Elsys Instruments,
U.S. headquarters of Swiss-based data acquisition system
developer Elsys AG, as AOR for U.S. PR.
PR, Baltimore, Md./Bebe Paluzza, to promote its Baby
& Toddler Expos across the U.S.
Gillespie & Associates, Washington, D.C./CODA
Automotive, all-electric car company, for government relations
and strategic communications.
Communications, Research Triangle Park, N.C./42nd
St. Oyster Bar, for social media and PR. The work includes
offering the venue for Tweetups and touting a Foursquare
PR, Atlanta/Fire & Flavor, cooking products,
for a strategic PR program, and Summit Resources, direct
marketing, for media relations, industry education and client
Group, Boca Raton, Fla./Alexis Dejoria, owner and
operator of funny car racing team Stealth Motorsports, for
a PR/social media campaign. Im excited to work
with TransMedia in sharing my story of balancing motherhood
and the dangers of drag racing, said Dejoria, who
the firm said was nearly killed a year ago in a crash at
the Englishtown, N.J. Raceway Park. Dejoria returns to that
track June 10. TransMedia has also picked up Tiffany Woolley
Interiors, for PR.
Partners, Minneapolis/I-94 Corridor Commission, to
draft and implement a strategic communications plan, following
an RFP process. Work, pegged at $50K in the RFP, includes
renaming and branding the corridor, developing and managing
its website, and other tasks.
Denver/T1 Visions, touchscreen technology for restaurants,
for national media outreach related to its new social technology
PR, San Diego/Cofiroute USA, toll road management
and operation, for a strategic marketing comms. program.
Spain/IBEROSTAR, hotels and resorts, for global PR. The
firm has worked on the U.S. account since 2008 and launched
properties in Jamaica and the Dominican Republic.
Edition, June 2, 2010, Page 6
UNIV. SEEKS MEDIA MONITOR
Weber State University is searching for a media monitoring
vendor with an RFP through mid-June.
Ogden-based school was founded in 1889 by the Church of
Jesus Christ of Latter-day Saints, which turned over the
institution to the state in 1933.
school, which has an NCAA Division I sports program and
23,000 students, wants to track news coverage and mentions
on TV newscasts and social media clips in Utah and around
the country on a three-year contract with the school. Two
option years are also possible.
according to the RFP, wants to keep tabs on where
and how it is being covered and use the footage to
help development, alumni and athletics share good news about
the school with stakeholders.
RFP issued May 25 carries a deadline of June 15. RFP is
MEASUREMENT LEADERS EYE STANDARDS
Scores of agency research
heads, PR group leaders and other experts are slated to
converge on Barcelona in mid-June for the International
Association for Measurement and Evaluation of Communications
second-annual European Summit on Measurement .
The June 16-18 event includes
the key goal of establishing standard metrics and measurement
techniques for adoption throughout the industry.
David Rockland, partner
at Ketchum and CEO of Ketchum Pleon Change, sees the event
as the industrys commitment conference.
He added: This is
a very powerful moment in time in the history of public
relations. Its time to replace outdated program measurement
Until now, public relations has been undervalued
due to its inability to measure itself. The goal of this
summit is to establish consistency in order to increase
AMEC is organizing the
event with the Institute for PR.
AMEC noted it is the first
time the leaders of five global professional bodies will
share the same conference platform to evolve what will be
known as the Barcelona Declaration of Research Principles.
Speakers include John
Paluszek, chair of the Global Alliance and senior counselor,
Ketchum; Gary McCormick, chairman of PRSA and director of
partnership development, HGTV, Scripps Networks; Richard
Houghton, president of ICCO and partner of Carrot Communications;
Pauline Draper, chair of the IPR Measurement Commission
and Tim Marklein, executive VP, Measurement & Strategy,
Vocus has inked the Minnesota
Historical Society, a non-profit, for its PR software. Jessica
Kohen, marketing communications manager, at the MHS, said
the platform had everything it needed for communications
and noted "it also helped that Vocus was willing to
negotiate with a nonprofit."
a Greenville, S.C.-based "idea generation and
brand engagement firm," has added Toni Berardi and
Pam Huston in Littleton, Colo., and content producer Hunter
Clawson in Greenville.
Blyth, McDonalds VP-corporate communications,
to Fleishman-Hillard as senior VP in its Dallas office.
The nearly 30-year veteran of the fast-feeder led an 80-member
communications team, responsible for PR, website development,
executive communications, events and creative services.
Blyth joined McDonalds in his native Australia as
advertising manager after stints at Unilever and DDB.
Kerrigan, communications director at Ernst &
Young, has moved to Weber Shandwick as an executive VP in
its New York corporate practice. He was managing director
of corporate and financial media relations at Hill &
Knowlton and VP at Edelman.
Weinstein, senior VP and head of the financial services
group at Spring, O'Brien & Co., to Spotlight Financial
Marketing, New York, a new firm, as CEO. He was previously
with Trimedia (now Intermarket Comms.) and Edelman.
Shearer, an intern with the minor league baseball
Vermont Lake Monsters, to Warschawski, Baltimore, as a junior
associate following completion of the firm's three month
assistant associate program.
Schneider, who handled accounts at French/West/Vaughn,
to Howard, Merrell & Partners, Raleigh, as A/E handling
Butterball, LLC and Georgia-Pacific Professional.
Duffield, director of PR, Erwin-Penland, to Porter
Novelli, Los Angeles, as VP to manage North American consumer
programs for its Almond Board of California business. He
previously ran his own firm in Atlanta, was VP and creative
strategist for Waterhouse PR, and national PR manager for
Whole Foods Market.
Hession to managing director in the New York office
of Gibbs & Soell. She joined the firm in 1999 and was
named a VP in 2005 after stints at Revlon and Exxon.
Hail Flory to director of PR, University of Notre
Dame, South Bend, Ind.
Heit, Anne Colaiacovo and Phil Carpenter to partners,
Allison & Partners, New York. Heit was senior VP, technology
and digital media, and a founding staff member. Colaiacovo
has been GM, New York, and Carpenter, GM, San Francisco.
Fant to VP of media relations for Universal Motown
Records, New York. She develops and implements media strategies
for artists like Lil Wayne, Stevie Wonder, Kelly Rowland,
and Nelly. UMR is part of Vivendi's Universal Music Group.
Hefner, a media and political consultant, to Ogilvy
PR Worldwide, Sacramento, as a senior VP in its public affairs
practice group to handle accounts like the California High-Speed
Rail Authority and California Forward.
Edition, June 2, 2010, Page 7
DIES AT 80
Levitt, co-founder of PR Aids, which pioneered in a system
that sorted out editors by numerous categories, died May
19 in New York.
was stricken with Parkinsons about a year ago and
died from complications of the disease, said his wife Marian
Aids, co-founded with Richard Toohey in 1958, created a
system for tracking editors by specialty, circulation, geographically
and other characteristics. It initially used Addressograph
metal plates fitted with tabs to sort the editors into different
categories. It switched to an electronic database with the
advent of computers.
company was for many years the leading source of information
on editors along with Bacons (now Cision), which published
the Publicity Checker. It had offices in eight cities and
served more than 4,000 clients. Its database included more
than 50,000 editors.
Aids E. 45th St. offices became the central meeting
place for New York PR pros through the early 1980s.
and Toohey, both PR officers of the U.S. Air Force Reserve,
met during meetings of the Reserve in the Biltmore Hotel,
background was in industrial and business PR while Toohey
had theatrical clients.
also founded the PR Aids monthly tabloid, Publicist,
and the newsletter Publicity Break, which gave tips
for dealing with editors.
over computerization of the editorial database led to a
split-up between the two men. A court in 1988 recommended
that Toohey pay Levitt $1.27M plus $400K interest. Toohey
argued that Levitts stock was worth only from $200-309K
in 1984 and claimed PR Aids lost $1.5M between July 31 and
Oct. 31, 1984.
Distribution Services, founded by Hy Wagner, former employee
of PR Aids, offered $3M for the company in 1984 and purchased
PRA in 1988.
was the son of Joseph Levitt, longtime editor of the Knoxville
News-Sentinel. He was a graduate of the University of
Tennessee-Knoxville, where he became a national college
leaving PR Aids, which had changed its named to PRA after
AIDS became identified with the sexual disease, Levitt built
an international consulting practice in PR management, mergers
and sales strategies.
authored Levitts Manual of PR Sales Strategy
and Tactics which was sold worldwide. It became the
basis for workshops conducted for clients.
include his daughter Lisa Levitt, a corporate marketer in
Los Angeles, and a brother, Joseph Levitt, Jr., an attorney
service will be held later this year.
INCOME DIPS 10.6% IN Q1
of the PR Society, which fell 14% in 2009 to $9,989,101,
continue to decline.
in Q1 of $2,392,366 were 10.6%, or $286,146, below revenues
of $2,678,512 in the first quarter of 2009.
decline was in registration income for the annual conference
in Washington, D.C., Oct. 16-20, and seminars/webinars.
This fell 39% to $219,656 from $362,388.
financial report, posted in the members-only area as a link
and without an attached story, does not break out conference
from seminar/webinar income.
1 was the deadline for "early bird conference
registrations at $1,025. Only full registrations are available
to members now at $1,275.
income fell 48% in 2009 to $703,955 from $1,356,300 in the
previous year. Also down in Q1 was sponsorship income, off
21% to $143,014 from $181,091.
income, which declined 7% in 2009 to $4,437,505, fell 5%
in Q1 to $1,472,543.
was a 31% increase in advertising income in Q1 to $83,964
loss on publications in 2009 was $899,488 as expenses totaled
$1,231,003 and income, $331,515.
the monthly Tactics and quarterly Strategist continue to
have print versions, although the Society stopped publishing
the print version of its members directory as of 2006
claiming that printing and postage were too expensive.
of $244,491 Reported
income of $244,491 was reported for the quarter as staff
pay/fringes were cut 6% to $1,275,685; depreciation and
equipment rental cut to $48,708 from $86,785; postage and
shipping cut to $71,154 from $102,521, and several other
are no financial reports in the press area of
the Society website. Financial reports are not carried on
the first page of the Society website. There is a link to
the financial report in the members area but no text
ARRESTS EX-AIDE TO DISNEY'S PR CHIEF
agents on May 26 arrested the former administrative assistant
to Zenia Mucha, Walt Disneys powerful communications
chief, on insider trading charges.
Securities and Exchange Commission alleges that Bonnie Hoxie
and her boyfriend, Yonni Sebbag, sent letters in March to
hedge fund managers offering to supply inside information
about the media giant.
FBI agents met the pair and allegedly received talking
points about second-quarter financials that were to
be released in three days.
and Sebbag also allegedly peddled info that Disney chief
Robert Iger was in negotiations to sell broadcaster ABC.
Attorney Preet Bharara says the case shows the integrity
of the securities exchanges can be compromised by
anyone entrusted with material, nonpublic information.
Edition, June 2, 2010,
Fat Cats of PR will take good care of themselves
this weekendcorporate biggies spending nearly $1 million
on themselves at the Ritz-Carlton at Dove Mountain, Ariz.,
and 136 PRSA leaders descending on New York
with h.q. giving each $550 plus breakfast and lunch June
4-5 and a state dinner Friday night.
is $74,800 just for the stipends.
of all is that not a word will escape from either meeting.
confabs are hush-hush, confidential, private, etc., and
no peons allowed (such as reporters).
group will respond to a single question about its activities
and that in itself is a story. Theyre supposed to
be experts at press relations.
member of Seminar is Kathleen Matthews, XVP-global communications
of Marriott Intl, and wife of Chris Matthews, host
of MSNBCs Hardball. She joined Marriott
in 2006 after 25 years of covering news in D.C. She was
co-anchor of ABC 7 News. She and Chris were married in 1980.
corporate group, made up of PR people who call themselves
anything but that, is ignoring consumer protests against
Arizonas new law aimed at cutting down on illegal
immigration. We still refer to this group of about 200 corporate
PR executives as PR Seminar although they now
only want to be known as The Seminar.
are in charge of press and public relations although they
have a laundry list of other activities that they hide behind.
But if theyre not in charge of the press at their
companies, who is?
reacting to criticism of corporate meetings at plush resorts
(e.g., AIG), bumped their meeting to June for the first
time in their 58-year history to get cheaper off-season
paying only $249 a room rather than $409. But the registration
fee of $3,350 per couple (almost everyone brings a spouse
or companion) totals $569,000 assuming 170 couples will
be present and another $400,000+ is spent on travel, meals
and recreation including golf at the Jack Nicklaus-designed
than 22 editors of major media have addressed Seminar but
none has ever reported even its existence.
Budd, a 15-year member, says Seminarians are out-of-step
with the transparency promised by their employers. The meeting
should be in a big city rather than a resort and on the
record, he says.
Communications is handling a drive to persuade baseball
to pull its 2011 All-Star Game from Phoenix.
The so-called Leadership
Rally of PRSA this weekend
is a case of Society insiders splurging on themselves at
a time when the Society cant even afford its spring
instituted in 1998 as a training session for chapter presidents-elect,
now also includes 16 section chairs and 10 district chairs
for a total of 136 people. Each gets $550 to help with expenses
and at least five meals.
Insiders are treating
themselves royally although revenues were down 14% in 2009
to $9.9 million and down another 10.6% in the first quarter
The meeting should
double as an Assembly and wipe out the undemocratic monopoly
that APRs have had on governance since the 1970s.
APRs, who make up
72% of the Assembly and about the same percentage at the
Rally, wont allow that unless heavy pressure
is brought by the non-APRs.
Efforts by the Committee
for a Democratic PRSA have fizzled. After three weeks,
the CDP has obtained only 148 signatures towards its goal
PR Magna Carta
The CDP is a political
party without a platform. It doesnt say what it would
do if it got control of the Society (which will take many
years if it follows the script laid down by the APRs).
What it needs is
a Magna Carta of PR spelling out rights that members should
1. The right to
have the contact points of all the other members in convenient
form. This was taken from them in 2005 and could be rectified
by a PDF of the membership list. The CDP should be able
to e-mail this list just like the staff does almost every
2. The right to
know who all the Assembly delegates are throughout the year.
This was taken from them in 2006. The 300 delegates should
be reachable by a single e-mail.
3. The right of
members to know what goes on in the Assembly. The last transcript
was published in 2004.
4. The right of
any member to publish his or her viewpoints prominently
on Society media including the web, Tactics, Strategist
and chapter websites. The CDP should be able to present
its views throughout the Society and not just in private
5. The right of
any member to run for board and officer posts this summer
based on stands on key issues. The board should call an
Assembly and use proxy votes.
6. The right to
know who all 55 staffers are. Only seven names remain on
7. The right to
have a list of the 110 chapter presidents and contact points.
This was taken away this year and now requires downloading
110 chapter websites.
that need discussing include chapter-only membership; ending
the Leadership Rally and turning it into the spring Assembly
which the Society had until 1986; moving most offices to
another city while retaining a midtown New York info center;
PDFing Tactics & Strategists instead of print editions;
requiring board minutes to be published within two weeks;
requiring the CEO and COO of the Society to face a press
conference at least twice a year; audiocasting the Assembly;
providing more timely and detailed financial reports with
leaders and staff answering questions by members and press,
and publishing IRS Form 990 by the initial May 15 deadline
(instead of withholding this until October or November).
on Cracking Barriers
The following can
be considered a Request for Proposals from PR firms for
ways to crack the communications barriers at the Society.
Unless they are
demolished, the CDPs initiative is going nowhere.
that a sizable sum could be raised for this purpose and
the PR firm could be paid.
Ads might be taken
on national and chapter websites. Leading PR figures could
speak out. Stories could be placed in major media. Assistance
could be sought from other groups that have been able to
oust entrenched cliques.
many groups have been victimized by excessive cronyism and
have fought winning battles against it. Interested PR firms
should send proposals in confidence to [email protected].