The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 9, 2010, Page 1
SEEKS COMMUNICATIONS PLAN
Food and Drug Administration is on the hunt for a PR firm
to assist its office of external affairs in developing a
FDA issued an RFP in late May and was seeking proposals
through June 7 for a one-year contract to handle tasks like
communications training of its 50 public affairs staffers.
is no incumbent and the FDA does not currently have a formal
communications plan. The contract, expected to be awarded
this month, will carry a one-year option. The FDA, which
declined to provide a budget figure, stresses that the work
is only for the plan and training and will not include PR
efforts that stem from the plan.
of the work will take place at the FDAs Silver Spring,
LEVY HANGS ON AT PUBLICIS;
Maurice Levy, at the wish
of Publicis Groupe's board of directors, will remain CEO
beyond the expiration of his contract at the end of next
year. With that decision, David Kenny, digital guru, is
The 68-year-old Morocco-born
Frenchman told the Guardian in April that he would
not seek a contract renewal. A follow-up story in the Financial
Times reported Publicis' board was not happy
with Levy's planned exit. Levy then left open the possibility
of sticking around.
Kenny, a former heir apparent
to Levy, was CEO of Digitas when it was acquired by Publicis
for $1.3B in 2006. He spearheaded the build-up of the ad/PR
combines digital business, a move that included the
$530M acquisition of Razorfish.
BP TAPS EX-DOE PA CHIEF, ADDS
Anne Womack-Kolton, a
director for BPs PR firm Brunswick Group and former
press aide to Vice President Dick Cheney, has been brought
in-house by the London-based oil giant as head of group
Kolton joined APCO Worldwide
as a VP at the close of the Bush administration and was
assistant press secretary at the White House, press secretary
to Cheney during the 2004 campaign, and director of public
affairs at the Dept. of Energy.
BP has also hired D.C.
media and consulting firm Purple Strategies to produce the
estimated $50M TV ad campaign running nationally which features
CEO Tony Hayward apologizing.
Purple is the firm of
Democratic comms. operative Steve McMahon and Republican
adman Alex Castellanos.
ODWYERS 2010 DIR.
LISTS 1,700+ PR FIRMS
The 2010 and 40th annual
edition of ODwyers Directory of PR Firms,
which will be published next week, provides information
on more than 1,700 PR firms, nearly 400 of which expanded
Net fee income figures
were provided by 135 of the firms which also reported more
than 500 fee totals for their specialty practices.
The ODwyer specialty
rankings come up at the top or near the top when seekers
of PR counsel Google healthcare PR, technology
PR, financial PR or any of the other specialties
tracked by the Directory.
Marketers have learned
that the quickest way to find PR firms in their industry
are via the Directorys rankings, said publisher
Almost all the firms in
the specialty rankings have listings on odwyerpr.com
which can be easily accessed.
Profiles of specialty
practices that appeared in ODwyers magazine
are at the base of the rankings and can be printed out or
e-mailed. Users can flip through the electronic magazine
pages like the printed product.
Another feature of the
ODwyer specialty rankings accessed via Google is a
geographical listing of all the firms in each particular
Thirteen pages of rankings
break out 13 types of specialties ranging from agriculture
and beauty/fashion to technology and travel/leisure.
There are rankings of
PR firms in 17 geographical areas.
Orders for the $95 Directory
are handled online at odwyerpr.com
or at the toll free number, 866/395-7710.
VAN JONES, GAUDET ADDRESS
Van Jones, an environmental
advocate who was Special Advisor for Green Jobs, Enterprise
and Innovation for the White House Council on Environmental
Quality, and Dr. Tracy Gaudet, executive director of Duke
Integrative Medicine, were among the speakers at the 58th
annual Seminar at the Ritz-Carlton, Dove Mountain
The group dropped the
PR from its name two years ago after using it
for 56 years.
A sign at this years
meeting said Seminar is The Annual Forum of Senior
Communications and Public Affairs Executives.
Seminar tradition is that
discussion of PR as such is forbidden. Instead,
political, social and economic topics are explored by speakers
Sources at the meeting
said that virtually all those who registered came since
only a few Seminar badges
(Continued on page 7)
Edition, June 9, 2010, Page 2
ISSUES TRAVEL ADVISORY FOR ARIZ.
Messaging is behind the Service Employees International
Unions online It Stops in Arizona campaign
to generate awareness of Arizona's draconian law that seeks
to crack down on illegal immigration.
effort broke as President Obama prepared to meet with Arizona
Governor Jan Brewer at the White House last week.
campaign features a parody Arizona travel advisory hotline.
Callers are warned that an "overly stringent law on
immigration has made it difficult for anyone who looks even
suspicious, resulting in detainment."
those especially warned are people with skin even remotely
tanned, yellow or brown. Also, people who don't resemble
a J. Crew or Ralph Lauren model should be very, very careful.
A tip: wear conservative or preppy clothing to avoid
or immigration papers are absolutely necessary if one must
go through the Grand Canyon State, according to the union.
SEIU brands Arizonas law something that will "undermine
public safety, waste millions of taxpayer funds and imperil
our most basic civil rights."
union is pushing for a federal overhaul of the immigration
is a mobile communication, social media, and lifestyle marketing
firm based in D.C.
Chaudhuri handles the SEIU effort. He was deputy press secretary
to Al Gores 2000 presidential run, media strategist
at the Childrens Defense Fund, communications director
at the Campaign for America's Future.
GOP OPERATIVE SCHMIDT TO EDELMAN
Steve Schmidt, a top Republican
communications strategist who served high-profile PR roles
for Sen. John McCain, Gov. Arnold Schwarzenegger and President
George W. Bush, will join Edelman at the end of the year.
He has been serving as
a partner at Mercury Public Affairs leading its California
Edelman said Schmidt will
take the role of vice chairman, public affairs, in full
by December 1.
Schmidt managed Schwarzenegger's
2006 re-election after serving as an aide and counselor
to Vice President Dick Cheney and the Bush/Cheney re-election
He later was a high-profile
senior advisor to McCain during his 2008 presidential bid.
Schmidt also did a stint
in Baghdad as a media relations advisor to U.S. ambassador
Zalmay Khalizad and led the confirmation team of Supreme
Court Justice Samuel Alito.
In a statement, Richard
Edelman praised Schmidt's experience "navigating the
interactions between business, government, media and civil
society" as he said the firm focuses on "new opportunities"
in the PA sector.
Schmidt will serve as
a senior strategic counselor at the firm on a global basis
with a key focus on the firm's $60M U.S. public affairs
PRENNER HELPS HAGGARD RE-LAUNCH
Embattled evangelist Ted
Haggard is working with Los Angeles-based entertainment
PR firm Prenner Group as he announced plans June 2 to start
a new church in Colorado.
Haggard quit the 14,000-member
New Life Church he founded and stepped down as head of the
National Association of Evangelicals after a male prostitute
said in 2006 that Haggard was a three-year customer of his
and a user of methamphetamine.
Haggard, who later confessed
to marital infidelity and drug use, worked with Amy Prenners
firm for the unveiling June 2, when he and his wife said
they are starting a new house of worship the St.
James Church from their Colorado Springs base on
Amy Prenner, who heads
Prenner Group, told O'Dwyer's that she picked up the assignment
on a referral and will be providing ongoing counsel to Haggard
as he starts anew.
St. James is a church
for sinners people who have hit rock bottom and people
who want to help people who have hit rock bottom,
he said, according to the Denver Post. Reports from
the press conference noted Haggard is being trailed by a
documentary crew from a Los Angeles company filming his
Prenner is a veteran TV
and film PR pro. She is a former head of publicity for "Wheel
of Fortune" and "The Ellen DeGeneres Show"
and her firm has worked with E!, The History Channel and
TLC, among others.
UofL BIZ SCHOOL SEEKS PITCHES
The University of Louisville
is reviewing its advertising and PR account for its College
of Business with an RFP open through mid-June.
The school wants to promote
programs to diverse audiences and boost positive awareness
of the college's existing branding through a two-year contract
with an agency.
Ads, PR programs and viral
marketing are covered in the request for pitches to support
its MBA programs, equine industry program, and the college
as a whole.
The selected firm should have experience touting MBA programs
and will work with the university office of communications
and marketing, following its graphic and branding standards
already in place.
Download the RFP at odwyerpr.com/rfps.
BEAR STEARNS PRO FINDS HOME
CJP Communications has
acquired the PR firm of former Bear Stearns spokesperson
Russell Sherman. CEO Jennifer Prosek says Sherman has a
deep understanding of media relations, crisis communications
and brand strategy. He launched Sherman Strategic
Communications in 08.
At Bear, Sherman headed
corporate PR and communications efforts of the failed investment
banker's business units. He joined Bear in 99. The
Federal Reserve bailed out the banker in 08 and then
engineered a shotgun marriage to JPMorgan Chase. The Bear
Stearns name was retired in January.
Sherman was a reporter/anchor
at New York 1 News prior to moving to Wall Street. He is
now a partner at CJP.
Edition, June 9, 2010, Page 3
Corp. has acquired iCrossing, a top digital marketing services
company, in a deal worth an estimated $325M. Scottsdale,
Ariz-based iCrossing employs 550 people in 12 offices.
deal provides Hearst with web development, mobile/social
marketing, paid search, search engine optimization and data
analytics capabilities. iCrossing counts Coca-Cola, Toyota,
Bank of America and Travelocity as clients.
Scales, CEO of iCrossing, said "aligning with Hearst
means a sharing of consumer insights, content, channel expertise
and technology that will result in totally new approaches
to both digital and integrated marketing for advertisers."
Petersen, senior VP of Hearst Magazine, gets to head a new
unit, Hearst Marketing Services, formed to house iCrossing
and future acquisitions in the $25B digital marketing space.
joined Hearst from Meredith Corp. in March. At Meredith,
Petersen was senior VP of Meredith Integrated Marketing.
WASH TIMES PRO AXED AFTER
Julia Duin, who reported
for the Washington Times, has been let go by the
paper that is owned by Koreas Unification Church.
The dismissal follows
Duin calling the Times a rudderless ship in
a story published by the Washington Post. The paper
is up for sale.
The 54-year-old Duin believes
she was canned in retaliation for saying nobody at the Times
really knows who is running things.
Times editor Sam Dealey
told Duin she was laid off because religion coverage
has no future at the paper. He denied her WaPo quote
had anything to do with the firing. Duin was dismissed June
1 while giving her five-year-old daughter a tour of the
KARP GETS PUB POST AT S&S
Jonathan Karp, who established
the Twelve imprint at Hachette Book Group, is the new publisher
of Simon & Schuster, which is part of CBS.
Twelve publishes about
a dozen books a year by notables such as Christopher Buckley
and Christopher Hitchens. It published Ted Kennedy's memoir,
Karp succeeds David Rosenthal
who was at the helm for 13 years. S&S puts out about
100 books annually. Mary Higgins Clark, Bob Dylan, Stephen
King and Jonathan Alter are among authors at S&S.
NYT THREATENS LEGAL BATTLE
The New York Times Co.
has sent the Wall Street Journal a legal letter demanding
that it drop a tagline for which the Times claims to have
a trademark pending.
The Times is upset with
a May 26 WSJ ad with the line Not Just Wall Street.
While we are flattered
by your admiration of our marketing efforts, please note
that The Times owns the trademark rights in the slogan and
your brazen appropriation of our intellectual property rights
constitutes a willful infringement and dilution of the Times's
rights under the Lanham Act, lawyer Richard Samson
wrote in the letter.
The Times says it uses
that exact slogan in New York City ads. It promises to pursue
all legal remedies if the Journal doesn't drop the contested
LOWRY JOINS VARIETY
Tom Lowry, who was media
editor at BusinessWeek, is now senior editor at Variety,
handling coverage of business and finance from New York.
He spent more than a decade
at BusinessWeek, which was recently bought by Bloomberg,
writing cover stories on Rupert Murdoch, ESPN and digital
Lowry also worked at the
New York Daily News and USA Today. He begins
the Variety job on June 28. Lowry will report to group editor
D.C. JOURNO TO B-M
John Mercurio, executive
editor of The National Journal's digital Hotline,
has moved to Burson-Marsteller as a director in its media
practice in Washington, D.C. Hell work under executive
VP Josh Gottheimer in the media unit.
Mercurio penned the PolitiScope
column at NationalJournal's website. He moved to TNJ from
CNN, where he was political editor from 2002-05, and earlier
covered Congressional elections at Roll Call.
Mercurio was also Annapolis
bureau chief and D.C. city hall reporter at the Washington
BP TWITTER SPOOF AUTHOR POSTS
A person identifying himself
as "Leroy Stick" laid claim to the popular Twitter
spoof site BPGlobalPR with a lengthy essay criticizing BP's
physical and PR response to the Gulf oil spill.
"You know the best
way to get the public to respect your brand?" he asked.
"Have a respectable brand."
Stick rapped articles
and blogs by PR and marketing pros wondering what BP should
do to save their brand from his Twitter satire.
"First of all, who
cares?" he wrote. "Second of all, what kind of
business are you in? I'm trashing a company that is literally
trashing the ocean, and these idiots are trying to figure
out how to protect that company?"
Among his advice to BP:
"Offer a great, innovative product and make responsible,
ethical business decisions. Lead the pack! Evolve! Don't
send hundreds of temp workers to the Gulf to put on a show
for the President. Hire those workers to actually work!"
He continued: "Re-branding
doesn't work if we don't let it, so let's hold BP's feet
to the fire. Let's make them own up to and fix their mistakes
NOW and most importantly, let's make sure we don't let them
do this again.
"Right now, PR is
all about brand protection," he concludes. "All
I'm suggesting is that we use that energy to work on human
progression. Until then, I guess we've still got jokes.
The BPGlobalPR Twitter
account has more than 113K followers.
news continued on next page)
Edition, June 9, 2010, Page 4
Thomas resigned June 7 as the longest serving member of
the White House press corps in the aftermath of saying that
Israelis should get the hell out of Palestine
and go to Germany and Poland.
89-year-old UPI fixture was working as columnist for Hearst
Newspapers. She did not appear at that briefing.
session featured Press Secretary Robert Gibbs dismissing
Thomas comment as offensive and reprehensible.
He said Thomas' remark certainly does not reflect
the opinion of the Obama Administration.
was dropped by her speakers bureau, Nine Speakers
Inc., last week as well. Diane Nine, president of the firm
issued a statement that praised Thomas as an esteemed
journalist and trailblazer for women.
the company is no longer able to Represent Ms. Thomas,
nor can we condone her comments on the Middle East.,
according to Nine.
has apologized for her video remark and claims it does not
reflect her position on the situation in the Middle East.
her Hearst statement, Thomas expressed a heart-felt
belief that peace will come to the Middle East only when
all parties recognize the need for mutual respect and tolerance.
May that day come soon.
GROUPS FORM CENSORSHIP
and media groups have banded together to form a "censorship
coalition" to pressure advertisers to drop financial
support for programming that they deem offensive to Christians
The Citizens Against Religious
Bigotry debuted via a press conference June 3 to denounce
JC, an animated pilot under development by Comedy
Central about Jesus Christ.
JC, which may or may not
air, depicts Jesus as a regular guy in New York
who is trying to escape from the long shadow of his powerful
The Coalition believes
it can pressure Comedy Central to pull the plug on JC, since
the Viacom property already caved to Muslims
who were offended by a depiction of Muhammad in South
Park. That bit was censored.
Coalition members include
Bill Donohue's Catholic League, Tony Perkins Family
Research Council, Rabbi Daniel Lapin's American Alliance
of Jews and Christians, Tim Winters President Television
Council, Brent Bozells Media Research Center and talk
radio host Michael Medved.
Bozell expects advertisers
will yank ads from Comedy Central once the Coalition reveals
the vile and offensive nature of previous characterizations
of Jesus, according to his statement. He's confident they
will discontinue their support for unabashed, anti-Christian
Bozell is looking for
what he views as fair play from Comedy Central which makes
a habit of attacking Christianity and yet has a formal policy
to censor anything considered offensive to followers of
To Bozell, this
double standard is pure bigotry.
KETCHUM, F-H, EDELMAN WIN
BIG AT ANVILS
Ketchum took home five
Silver Anvil Awards and the U.S. Air Force won the top honor
at the PR Society of Americas annual event on June
3 in New York, the largest haul among dozens of winners.
The U.S. Air Force, working
without an agency, won the Best of Silver Anvil Award
in the issues management category for a push to facilitate
media coverage of flag-draped coffins bearing the remains
of U.S. service personnel arriving at Dover Air Force Base.
Members of the Air Force, including Erin Conaton, undersecretary
of the Air Force, were on hand to accept the coveted PR
Said Conaton: It
is a solemn process that ensures dignity, honor and respect
for the fallen, and also provides care, service and support
to family members, while allowing the media to give the
public considerate insight into the human cost of war.
Big Agencies Reap Awards
Edelman won three Anvils, each, while MWW Group, MS&L,
Cone, Brodeur Partners, Taylor, Hill & Knowlton, Carmichael
Lynch Spong and Weber Shandwick were among single winners.
Ketchum, part of Omnicom,
earned a nod for launching Chase Card Services Chase
Sapphire rewards program in the marketing, consumer services,
category of the Anvils, as well as work with Frito-Lay,
Kodak and Time Warner.
Another Omnicom unit,
F-H, won in the association/non-profit category for the
St. Baldricks Foundation, a group which has people
shave their heads to raise money for childhood cancer. F-H
also won for public service with its work for UPS on a teen
safe driving effort.
for Abu Dhabis national energy company, Masdar, won
an Anvil in the government category for a campaign promoting
renewable energy in the Middle East. Edelman also took home
a tech award for reinvigorating the eBay brand.
In the closely watched
crisis category, Miami-based rbb PR won an Anvil for its
work with AMResorts to allay concerns about the H1N1 flu
GolinHarris won a crisis
Anvil for its handling of the National Peanut Boards
response to a recall of more than 3,000 products last year.
Without an agency, Newell
Rubbermaid won an internal communications Anvil for its
Rise to the Challenge: Overcoming the Great Recession
of 2009 campaign.
A group of eight agencies
won an Anvil with client World Wildlife Fund in the events/non-profit
category for the WWF Earth Hour 2009.
The firms included Creaxion,
Environics Communications, Jasculca Terman & Associates,
The Firm PR, Brand Neutral PR, McNeely Pigott & Fox
PR, Dan Klores Communications and Glodow Nead Communications.
Scores of Awards of Excellence
and Bronze Anvils were also given out at the annual event.
Complete list of winners
is at prsa.org.
Edition, June 9, 2010,
OF PR FIRMS
GETS IN TO CAREY SCHOOL
PR & Marketing has picked up PR duties for Arizona State
Universitys W.P. Carey School of Business, following
an RFP process.
school issued an RFP in March to solicit PR help in putting
it top-of-mind, top-tier among U.S. business
account covers national PR as the school believes its local
and state media coverage has been adequate. It also put
out separate RFPs for the media buying (won by Media Group)
and search engine marketing (awarded to Tempe-based Lucid
York-based Stanton wins a year-long contract with four options
years with the school named after New York investment banker
William Polk Carey.
SEEKS HELP FOR BIZ PITCH
which is currently reviewing its tourism PR account, has
issued a second RFP to market the state for business development.
Pine Tree State wants to pitch itself as a viable
and competitive option for start-ups, relocations
and expansions, as well as to retain business already located
in the state. The RFP calls for a firm to help position
Maine as pro-business and highlights assistance
programs and resources for corporations.
to be considered will be B2B experience, social media and
Pine Tree States Department of Economic and Community
Development has a $100K budget for the resulting year-long
contract, which could be extended for three additional years.
must have an office or partner within a two-hour drive of
Augusta. Pitches are due June 16.
the RFP at odwyerpr.com/rfps.
TAPPED TO REVAMP TOURISM PLAN
Frause Group has won a competitive pitch process to revamp
Snohomish County, Washingtons decade-old tourism plan.
firms pitched the March RFP from the outdoors-oriented region,
which begins 12 miles north of Seattle and includes stunning
views of the Cascade Mountains and Puget Sound.
Seattle-based firm will lead a team that includes strategic
planning firm Berk and Associates, tourism shop Calyx, and
Site Story, said Wendy Becker, economic and cultural development
LICKS 14 FOR MARBLE SLAB PR
PR has emerged from a competitive review to guide PR for
Marble Slab Creamery in Canada.
ice cream franchise has about 60 of its nearly 400 locations
in Canada with 24 more on the way. It issued an RFP in February
for the $50K PR account.
firms responded to the RFP, a field that was narrowed to
five Evangeline PR, Weber Shandwick, The PR Department,
DDB and Mississauga, Ontario-based Praxis, said marketing
director Sharole Lawrence.
Slab was looking for a firm to boost its brand in Canada
and handle store openings and product launches on a contract
lasting about a year.
& Knowlton, New York/Dos Equis, a Heineken USA
beer brand, as AOR, following a review. Rogers & Cowan
was the incumbent through February.
New York/Garan Incorporated, a Berkshire Hathaway-owned
apparel maker, as AOR for PR to promote Garanimals, a 38-year-old
line of childrens clothing, shoes and toys sold exclusively
at Walmart. Garanimals expanded its brand to footwear and
toys in August 09 and will be introducing a collection
of books, plush and accessories later this year.
Kommunications, New York/MM Branding, producer of
workout videos, cosmetics and nutritional products, as AOR
for PR to guide overall brand recognition for CEO Marta
& Jones, Troy, N.Y./Ellis Medicine, acute hospital
care provider in upstate New York, as AOR for marketing
communications for a Q3 campaign.
Advertising & PR, Pittsburgh/Hilton Pittsburgh,
for public and media relations for the newly renovated property.
Communications, Research Triangle Park, N.C./Sensus,
energy and water use and conservation technology, for PR
for its water, gas and electric business units.
Flory Group, Gurnee, Ill./JMPUSA, seawater pump and
rubber impeller manufacturer, for PR following its introduction
to the North American market. The company is a unit of Koreas
Group, Boca Raton, Fla./Zuckerman Homes, Florida
luxury homebuilder; Med Time Technology, for PR for The
Pill Timer, and Nolan Construction Company, which TransMedia
will represent after donating its services to an American
Cancer silent auction.
Group, Knoxville, Tenn./GigOptix, electronic semiconductor
products for fiber optic systems, for investor relations
Group, Los Angeles/Century Housing Corp., non-profit
that works with developers on affordable rental
and for-sale properties in So. California. MWW is charged
with guiding an integrated media relations and social media
program via the firms DialogueMedia unit.
PR, San Francisco/Palo Alto University, which re-branded
from the Pacific Graduate School of Psychology in 2009,
for PR strategy and brand positioning with its 2010 commencement
featuring Under Secretary of Education Martha Kanter. Fineman
has also picked up Eugene, Ore.-based King Estate Winery.
Loughlin/Michaels Group, Sunnyvale, Calif./Werkadoo,
on-demand job placement for businesses, as AOR for PR.
Public Relations, Woodland Hills, Calif./Motor Trend
Automotive Group, for PR and media relations for its automotive
Edition, June 9, 2010, Page 6
KICK OFF IR SERVICES
Reuters on June 7 launched Web Disclosure, a service for
regulatory news announcements which allows companies to
communicate with and solicit feedback from audiences, the
company said, noting the web-based, self-publishing and
analytics tool can also be used for press releases beyond
Wire the same day announced the August launch of two new
tools for investor relations and PR - InvestorHQ investor
center and the NewsHQ online.
said both services include "client-branded" navigation,
automatic, simultaneous posting of press releases on companies
website, SEO and content-sharing features.
tools also allow for creating hidden or so-called "dark"
pages for crisis communications and IR issues.
Reuters said a key element of its new service is integration
with its IR website which ensures regulatory releases are
published on the website at the same time they reach other
outlets, a step the company said lags in the disclosure
notes the investor community has consistently rated a simplified
way to access and interact with all of a company's disclosure
information via a website as their preference.
Institute for PR Trustee Rips
The Institute for PR carried
an incendiary blog post from an IPR trustee lashing into
BP for public relations blunders, accusing the
oil giant of misleading the public, lying and covering
up, and ostensibly re-branding the company Beyond
Stephen Dishart, a PR
pro and executive director of the not-for-profit Blue Ocean
Institute, suggested the oil giant should get some
better advice if they don't want the tragedy to be fatal.
He added: After decades working in public relations,
Im disappointed and surprised that BP tried the old
mistakes of lying and covering up.
The fiery language of
the piece drew a rebuke from Michael Clement, managing partner
of Strait Insights, a North Carolina-based communications
shop, who said the article "is more appropriate for
his employers website, not the Institutes."
There will be a
time to make judgments about whether the company leadership
and its public relations professionals made the right calls
but right now I want 100% of their focus on stopping the
leak and keeping us accurately informed, wrote Clement.
UNITEDHEALTHCARE OXFORD RISING
Oxford, the plan most used by New York area PR firms, according
to StevensGouldPincus, is boosting its rates by 20.8% as
of Aug. 1. Last years increase was 7.1%.
Rates for singles
in the better-grade Choice Plus plan go from
$596 monthly to $721 or $8,658 yearly.
Family rates go
from $1,854 monthly to $2,236, or $26,841.
Rates for singles
in the middle-grade Freedom Standard plan go
from $558 monthly to $674 ($8,090 yearly) while family rates
go from $1,729 monthly to $2,089 ($25,068).
Cost, senior VP/corporate affairs for Wyeth, now
part of Pfizer, to global healthcare lead and executive
VP at APCO Worldwide. He served as executive VP/corporate
affairs at management services company Aramark and began
his career at Eastman Kodak before moving on to Centocor,
Bristol-Myers Squibb and Pharmacia.
Moore, VP at MAP Communications, to Lane PR, Portland,
Ore., as an account director to help lead the firm's B2B
work for clients like Umpqua Bank, Portland-Vancouver Regional
Partners and Integra Telecom. Also, Jane
Taber, former managing A/S at Fleishman-Hillard,
joins as a senior A/E; Kristin
Heilman, A/E at Ron Sachs Communications, joins as
an A/E; Tracy Anderson,
marketing manager at PREM Group real estate, joins as an
A/E, and Ted Lane,
recent grad, signs on as an A/C. Additionally, Jamie
Godfrey has been promoted to senior account executive.
She joined the firm in Jan. 2009.
Stoever, a seasoned counselor in the CSR, policy
and advocacy space, to MWW Group, East Rutherford, N.J.,
as VP to lead the Interpublic firm's newly created corporate
affairs practice. MWW president and CEO Michael Kempner
has also added UNICEF policy specialist Megan
Torres as a VP in the unit. Torres was director of
comms. at non-profit buildOn and, earlier, managing media
relations at Casey Family Programs. Stoever was the president
and founder of Meliora Global, LLC, a firm counseling non-profits
and social ventures.
Holman, assistant managing editor, Investment Dealers
Digest, to BackBay Communications, New York, as an account
director. Hell focus on the Denver-based firms
financial services clients like Advisors Asset Management
and Pamlico Capital.
Berg, head of corporate communications for mobile
advertising company Mojiva, has moved on to the VP, corporate
communications, slot at Hachette Filipacchi Media U.S.,
New York, on June 1. The appointment comes as Anne
Janas, senior VP, corporate comms., recently said
she will be leaving the company on June 4 and remain a consultant.
Stern, a columnist for the Financial Times,
is leaving the paper for a director of strategy slot at
Edelman/U.K. Stern previously wrote for the Daily Telegraph
and Management Today magazine.
Haines to lead public affairs for the Disneyland
Resort as a VP. She'll serve as a member of president George
Kalogridis' senior leadership team and report to senior
VP Kristin Nolt Wingard.
Gent to VP of corporate comms., Kissimmee Utility
Authority, overseeing internal/external comms., advertising,
media, PR, events and philanthropy.
Edition, June 2, 2010, Page 7
JONES, GAUDET AT SEMINAR (contd
not been picked up when the meeting started. Counting spouses
and companions, attendance was more than 250.
for the meeting, attended by executives of many of the biggest
companies in the U.S., was tight.
one was allowed into any sessions without a Seminar badge.
Tight control was also kept of the program and attendance
lists. Last year about a quarter of the members did not
show up because of criticism of corporate meetings at plush
was only 127 vs. 167 in 2008.
meeting after June 1, Seminarians were able to cut the room
rate at the Ritz-Carlton from the usual $409 to $249. Registration
fee for couples was $3,350 last year. This years fee
has not yet been determined since Seminar blocked its website
to those without codes.
Spokesperson This Year
York PR pro Michael Paul was spokesperson for Seminar last
year but said he no longer performs that function.
calls and e-mails were not returned by Seminar leaders and
members including chair Johanna Schneider of the Business
Roundtable, program chair Joan Wainwright of Tyco Electronics,
and Kathleen Matthews of Marriott Intl, wife of MSNBCs
became embroiled in a controversy in 2009 over past political
activities. He allegedly made a comment disparaging congressional
Republicans and was also said to have been a member of a
Marxist group. He attacked such charges as a
vicious smear campaign but resigned in Sept. 2009.
is a senior fellow at the Center for American Progress and
a senior policy advisor at Green for All. He has a joint
appointment at Princeton University as a distinguished visiting
fellow in both the Center for African American Studies and
in the Program in Science, Technology and Environmental
Policy at the Woodrow Wilson School of Public and International
Is Obstetrics Professor
Gaudet is assistant professor of obstetrics and gynecology
at Duke University Medical Center.
Duke website says that Under her leadership, [Duke]
has opened a state-of-the-art healthcare facility dedicated
to the transformation of medicine through the exploration
of new models of whole-person healthcare.
also worked on the development of personalized health planning
and initiatives in research and medical student and resident
education. She is the author of Consciously Female,
a book on integrative medicine and womens health,
published by Bantam Books in 2004, and Body, Soul,
and Baby, (Bantam 2007).
writes for numerous publications including a column for
Body + Soul magazine and also appears on TV programs.
PRSA MEMBERS ASK ACTION ON
Members responding to
the petition of the Committee for a Democratic PRSA are
asking for quick action to end the APR requirement for national
Richard Kline, VP, communications,
Occidental Petroleum Corp., Los Angeles, said in signing
the petition that the Society should immediately and
forever remove from its policies the unnecessary and inappropriate
APR requirement for national office and board.
The Society, he said,
should have leadership of the best and brightestnot
just the relatively few who are APR.
The Societys board
can call an Assembly with ten days notice that could
pass such a rule using proxy votes, which were made legal
in the Assembly last November. This would allow open elections
to take place this summer.
will be announced on the Society website June 21 and comments
would be allowed until July 12. The 21-day period includes
the July 4 holiday.
There is no provision
for members finding out how the candidates stand on issues
facing the Society. Candidates only answer questions put
to them by the nominating committee, headed by Jeff Julin,
Other signers of the Committees
petition who are asking for immediate action include Dian
Terry, assistant VP of Teradata division of NCR, Dayton,
who says the change should be made as soon as possible,
and members Forrest Anderson and Ken Ulrich, who say the
change is long overdue.
Signers Showing Up
The Committee has obtained
240 signatures as of Friday, June 4, but 31
of them are anonymous. Goal is 5,000.
None of the 110 chapter
websites of the Society has mentioned anything about the
Committees quest thus far and none has made any arrangements
for a vote by chapter members.
There is no mention on
the website of the New York chapter, some of whose members
formed the committee. The national board said it is taking
a neutral position of the initiative.
The only president of
a top 25 chapter signing the petition is Irene Maslowski,
president of the New York chapter. She put New Jersey
after her name and signed on May 18, nearly a month after
signature collection began. She provided no comment. Her
firm is based in Rosedale, N.J., about 25 miles from New
The other 24 chapter presidents
not signing thus far are below. Seventeen of the presidents
Jeff Ghannam, National
Capital; Tim Hussey, APR, Georgia; Stephanie Krol, Chicago;
Eric Moses, Los Angeles; Elizabeth Monaghan, APR, Colorado;
Richard Donley, APR, Detroit; Candee Wolf Olson, APR, Minnesota;
Stephanie Dedeaux, APR, Houston; Neil Neroutsos, APR, Puget
Sound; Michael Gross, Philadelphia; Jaron Terry, APR, Central
Ohio; Meghan Gross, Boston; Patricia Alvarenga-Smith, APR;
Jamaison Schuler, APR, Hoosier; Laura LaChapelle, APR, Maryland;
Mary Scheibel, APR, S.E. Wisconsin; Ken Hunter, APR. New
Jersey; Katie Coates Ageson, APR, Orange County; Joel Goldstein,
Greater Cleveland; Sara Wacker, APR, San Diego; (Mr.) Chris
Kemper, APR, Cincinnati; David Thompson, APR, Portland,
Oregon; Krysta Pellegrino, San Francisco; Jill Haynes, APR,
Edition, June 9, 2010,
Seminar hosted one of its most controversial speakers
ever this year--Van Jones, a community activist who has
been called a communist-anarchist radical.
was Special Advisor for Green Jobs, Enterprise and Innovation
at the White House Council on Environmental Quality before
leaving amid a flurry of accusations last September.
found that he had signed a petition in 2004 questioning
whether the Bush Administration had allowed the 9/11 attacks
to provide a pretext for war in the Middle East and that
he had publicly supported Mumia Abu-Jamal, accused murderer
of a Philadelphia cop.
ice-cold sendoff by the Administration included two brief
statements released just after midnight Saturday on a holiday
attending Seminar, Jones hob-nobbed with the heads of communications
for a day or more at a plush resort.
appearance at Seminar would not have squared with the policy
of President Obama to attack the culture of secrecy
in Washington, where information is locked up, taxpayer
dollars disappear without a trace, and lobbyists wield undue
has also said he would erase the belief that the government
benefits the special interests and the well connected at
the expense of the American people.
Name PR Seminar
should keep the name PR Seminar because its
more descriptive than Seminar which says nothing
about the nature of the group. They might as well call themselves
include those from scores of Fortune 100 companies and about
half of the top 25 (General Electric, Ford, JPMorgan Chase,
Hewlett-Packard, Citigroup, General Motors, AIG, IBM, Procter
& Gamble and Kroger).
giants represented but not in the industrial ranking include
Visa, MasterCard, Fannie Mae, Freddie Mac and American Express.
Other members are from such giants as Johnson & Johnson,
Coca-Cola, Pepsi, FedEx and Kraft.
opens itself to charges that it is a false front.
Obama has promised transparency and the one
thing that (PR) Seminar is not is transparent. It should
run its previous flag up the flagpole.
are corporate strategists and we believe this involves advising
at the meeting said that just about everyone attended since
few identity badges were left on the table. There was no
concern over the boycott that some cities, companies and
organizations are conducting against Arizona because of
its strict new immigration laws.
at federal and state levels has become the main activity
of many companies with communications taking a back seat.
It doesn't matter in many cases what people think as long
as the right laws are passed and enforced or not enforced,
as the case may be.
say the Obama Administration has not lived up to its promises
of openness. The AP says 17 agencies refused 466,872 requests
under the Freedom of Information Act in 2009 which is even
more than the 312,683 requests filed in 2008 under the Bush
Administration that were rejected.
Is Well Hidden
Another hotbed of secrecy,
subterfuge and intrigue is PRSA where some members are trying
to introduce democratic principles although the Society
has forbidden such tactics for many years.
Trying to introduce democracy
when the tools of democracy are denied to those trying to
do this is a no brainer. It's like a hand trying to scratch
Chapter leaders, who get
all their goodies from national and none from the rank-and-file
members who are at least 80% non-APR, are not going to allow
any voting by members. Otherwise, the APRs would be quickly
deposed, ending a reign of about 35 years. Attempts to dislodge
them have been going on since 1999.
Exhibit A is the New York
chapter itself, some of whose members originated this drive
to talk tigers into becoming vegetarians.
The 767-member chapter
only has 51 who are APR or 6.6%. Given a chance to vote
(which they won't get), the rank-and-file members would
oust the APRs by a huge margin.
However, chapter leadership
is cool to this. Irene Maslowski, oddly chapter president
even though her PR firm is 24 miles away in Roseland, N.J.,
only signed the online petition of the Committee for a Democratic
PRSA on May 18 which was almost a month after the first
signatures went up (April 23).
She signed it "Irene
Maslowski, New Jersey." She should have said she was
president of the New York chapter. That would have made
her the only chapter president among 110 supporting the
CDP. What is she afraid of? We can't get Maslowski to show
any interest in polling chapter members right now.
in New York Chapter
If committee leaders can't
even get democracy practiced in their own chapter how can
they expect it to flourish elsewhere?
Another chapter we're
looking at is National Capital, the biggest by far with
1,350 members in its area of whom 1,150 are members.
Since it's based in the
seat of our democracy, one would expect that democratic
principles might be followed. No.
The chapter gets 14 votes
since it represents the non-members in its area. Although
APRs account for only 20% of members, suddenly 13 of the
14 Assembly delegates are APR!
What kind of justice can
the non-APRs expect from them? None. NCC president Jeff
Ghannam shows no interest in asking the rank-and-file for
their opinion. There is no mention of the CDP on the chapter's
NCC is one of the most
loyal of chapters and a hotbed of APR.
APRs dominate national
committees and task forces. Twenty-nine of the 35 chairs
and co-chairs on the Society's website are APRs. These are
the chairs and co-chairs that bylaws re-write committee
members last year wanted to add to the Assembly as voting
delegates. They lost. Sixty-nine of the 138 Silver Anvil
judges in 2010 are APR.
Our guess is that APRs
see the designation as something that will help their careers
by burnishing their resumes with some of the literally thousands
of titles that national can hand out.
These are seen as resume-enhancers
that will help the APRs to land or keep a job. The cost
is comparatively high--$385-but the return can be high if
a job interviewer also happens to be APR.