The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 16, 2010, Page 1
RECYCLING PR OUT FOR BIDS
San Bernardino County is reviewing its $300K waste reduction
and recycling PR account with an open RFP through mid-June.
Groner and Associates is the incumbent through June 30,
said Olivia Sanchez, recycling specialist for the county.
communities in the 1.7M-plus-resident county have formed
a public education committee known as the Zero Waste Communities
Committee to cut down on landfill use and boost recycling
within state mandates.
Bernardinos Public Works Department issued the RFP
to award a three-year contract with two option years. Firms
must have government agency public education experience.
BP BRINGS IN OGILVY
BP has brought back Ogilvy
PR Worldwide to help with its digital strategy as the oil
giant continues to navigate the Gulf spill crisis.
The WPP-owned Ogilvy,
along with advertising unit, Ogilvy & Mather, handled
the highly touted re-branding of BP from 1999-2000.
BP is also working with
its longtime U.K.-based firm Mindshare on the Deepwater
Horizon response, a PR executive engaged in the oil spill
response told ODwyers.
Ogilvy declined to comment
on the work but directed this website to BP. The firm picked
up the account in May. BP faces a glut of criticism in the
digital space led by the popular satirical Twitter feed
The company last week
leaned on Twitter to have that account more prominently
labeled as "satire" as some readers mistook the
spoof as BP's own PR communications.
Ogilvy joins a growing
PR roster for BP centered in D.C. that includes Brunswick
Group and Purple Strategies.
McCarthy, executive VP for corporate affairs for Western
Union, Englewood, Colo., is leaving the company at
the end of the month.
She joined WU in 2007
from SAP A.G. COO Hikmet Ersek, 49, was named president
and CEO of WU in late April to succeed retiring Christina
McCarthy had been with
the company since 2002 and has been in charge of global
media relations, employee comms., reputation management,
public affairs, community relations and the Western Union
Foundation. She was previously senior VP of global communications
for SAP A.G.
GOLDMAN FORTIFIES PR RANKS
David Wells, who heads
JPMorgan Chase & Co.'s press office for the EMEA region,
is moving to Goldman Sachs in a managing director slot at
the end of the summer.
Wells is slated to take
up a role overseeing U.S. media strategy reporting to communications
chief Lucas Van Praag.
He oversees corporate
media relations across Europe, the Middle East and Africa
at JPMorgan and sits on the company's regional reputation
Wells stepped into the
PR sector with JPMorgan Chase in 2008 after serving as editor
of international company news at the Financial Times.
Earlier stints included NPR and Bloomberg News.
PIONEER ELECTRONICS PICKS
Japans Pioneer Electronics
has selected Atomic PR as agency of record following a hotly
contested pitch in Los Angeles.
The San Francisco-based
firm will handle positioning, messaging, social media, video,
events, corporate communications and product promotion.
Andy Parsons, Pioneers senior VP-corporate communications,
likes Atomic's modern approach to PR campaign planning
Andy Getsey, CEO of Atomic,
says his firm is a long-time user of Pioneers products
and is eager to launch a drive that will help consumers
get the best for their hard earned cash.
He is chopping at the
bit to apply Atomics methodology, expertise
and energy to support that mission and to reintroduce Pioneer
as a best in breed product offering to the masses.
Atomic has a partnership
with U.K.s Huntsworth Group.
PRSA/MARYLAND REJECTS CDP
The nine-member board
of PRSA/Maryland has e-mailed the Committee for a Democratic
PRSA that it is strongly against the CDPs
petition calling for an end to the APR requirement for national
officer and board posts.
Writing the e-mail was
chapter president Laura LaChapelle of LaChapelle Communications,
Three of the nine directors
of the chapter are APR.
The Maryland chapter has
340 Society members in its area and four Assembly delegates.
Detroit/PRSA, with 350
members, said it will conduct an e-survey to
poll its members last week on the issue. It
is not a vote.
(Continued on page 7)
Edition, June 16, 2010, Page 2
LAUNCHES ISLAMIC BRANDING UNIT
WPP has created Ogilvy Noor, which bills itself as the worlds
first multidisciplinary global Islamic branding practice.
Sorrells ad/holding combine formally launched ON at
the sixth annual World Islamic Economic Conference in Kuala
Lumpur last month. It followed completion of a two-year
survey conducted by Ogilvy & Mather on Islamic
survey's goal was to determine what drives the new
Muslim consumer set against the "vast backdrop
of ethnic, economic, political and religious diversity"
in the Islamic World.
says its research has identified trends and opportunities
in the world's "most interesting, dynamic yet controversial
sees a market of 1.8B ready to be tapped by its staffers
in Dubai, Pakistan, Malaysia and London. According to islamicpopulation.com,
the number of Muslims in Britain jumped from 500K to 2.4M
during the past four years.
number of Christians dipped by more than 2M in that same
Hussain, O&M's director of cultural strategy, believes
young Muslim consumers are open to positive change
and innovation just like consumers everywhere, but that
change must be aligned with their values from the start.
feels some global marketers shy away from Muslim countries
because they fear getting it wrong or alienating
potential customers. It promises to clear up the apprehension
by shedding light on what works and what doesn't with the
modern Muslim consumer.
BRUNSWICK HONES APOLOGY
Brunswick Group, which
has BP CEO Tony Hayward apologizing to anyone within earshot
for the Gulf oil mess, also counsels Prudential PLC, which
has joined the so sorry ranks.
faces shareholder wrath over the June 3 termination of its
$35B takeover deal of AIG's vast Asian operation, a move
that would have transformed the 162-year-old company and
better positioned it in fast growing markets.
The deal collapsed as
AIG's board rejected a re-negotiated price tag.
Prudential chairman Harvey
McGrath and CEO Tidjane Thiam apologized to stakeholders
via a video posted on the company's site June 7. Cantos
produced the videos.
In his video, McGrath
says he understands the anger over the failed
transaction that required a tremendous amount of work,
Thiam is sorry, though he believes pursuit of the deal was
absolutely the right thing to do.
He said Prudential came
close and added: If one tries, one must accept
the possibility that one might fail.
McGrath told the Financial
Times there will be no resignations in the aftermath
of the AIG debacle.
Prudential must pay AIG
a $200M termination fee, and reportedly shelled out more
than $650M in various fees connected to the botched AIG
NISSAN VP/COMMS. TO EXIT
Scott Stevens, VP of corporate
communications for Nissan Americas, is leaving the automaker
to "pursue opportunities outside the company,"
Nissan said in a statement.
Stevens was hired for
the VP post in May 2009 after running an Austin-based communications
shop. He previously held posts at Motorola Semiconductor
and its successor, Freescale Semiconductor.
David Reuter, who was
promoted in April with the retirement of Fred Standish,
has been promoted again, to senior director, corporate communications,
Nissan Americas, reporting to chairman of the automaker's
Americas management committee, Carlos Tavares.
Reuter adds oversight
and alignment across product and internal communications
and will coordinate the operations of the communications
departments across the Americas.
"We wish Scott the
best as he begins the next chapter in his career and welcome
David to his new responsibilities," Tavares said in
Nissan was sixth among
automakers in sales for May 2010 behind Japan-based competitors
Toyota and Honda.
D.C. SEEKS HELP TO BUILD HEALTH
Washington, D.C., is looking
for healthcare PR support for its Live Well DC campaign,
a new healthy lifestyle effort pushing messages from anti-smoking
to stress relief.
The office of communications
for the district's Dept. of Health issued an RFP on May
27 for a firm to develop and execute a social marketing,
public education and communications effort underlying the
tenets of the Live Well campaign.
The Live Well push was
launched in December 2009 and sharpened its focus in February
2010 with a list of ten healthy living tips. The RFP calls
for an agency to develop the Live Well DC brand
via public service ads, emerging media and other efforts.
The resulting contract
is capped at $75K. Proposals are due June 28.
Download the RFP at odwyerpr.com/rfps.
SV WORKS KROLL DEAL
Sard Verbinnen is working
PR for Providence Equity Partners, which has scooped up
corporate intelligence leader Kroll Inc. from Marsh &
McLennan Cos. for its Altegrity background checker operation.
Altegrity is headed by
Michael Cherkasky, the former CEO of both MMC and Kroll.
He worked as U.S. District attorney and chief of the rackets
bureau and investigations unit. Cherkasky led the prosecution
of mobster John Gotti and the 1993 bombers of the World
Trade Center. He is assisted by former New York City Police
Commissioner Bill Bratton, chairman of Altegrity's international
PEP is paying $1.1B in
cash for Kroll, which has more than 3,000 employees in 27
countries. Falls Church, Va-based Altegrity and its nearly
8,000 staffers provide drug screening tests to more than
25 percent of the Fortune 500. They also do due diligence,
investigative and consulting work.
Edition, June 16, 2010, Page 3
CHALIAN TO NEWSHOUR
News political director David Chalian is moving to PBS
NewsHour in July in a similar capacity.
Chalian, who joined ABC in 2003, will direct political coverage
and oversee editorial content covering Congress, White House
and the Supreme Court.
also appear as an on-camera political analyst on TV and
in webcasts while developing original digital content for
has co-anchored the ABC-Washington Post webcast TopLine
since March 2009 in addition to guiding all editorial coverage
of politics at ABC.
Winslow, executive producer of NewsHour said
the hire will continue a transformation of the
program started in December to become a multi-platform
started out in TV News at NY1 News producing Inside
City Hall in the early 2000s.
SINGER TAKES OVER T
Sally Singer, fashion
news and features editor at Vogue, is the new editor
of T: The New York Times Style Magazine. She assumes
the post next month. Stefano Tonchi traded T for W,
Conde Nasts fashion offering, in April.
Singer joined Vogue in
1999. Earlier, she was fashion editor at New York Magazine
and editor at the London Review of Books.
She has also written for
The Economist and Atlantic.
ISIKOFF, De MARIA BAIL OUT
correspondent Michael Isikoff and PR chief Frank De Maria
have left the news magazine.
Isikoff is taking off
for a national investigative correspondent slot at NBC.
The 16-year Newsweek veteran
will appear on NBC Nightly News, Today,
and will have a branded destination for Isikoff
Isikoff also wrote Newsweeks
DeClassifed blog. He worked at the Washington Post
prior to Newsweek, which is losing money and has been put
on the auction block by Washington Post Co.
De Maria, VP of corporate
communications for Newsweek, is moving to the NASDAQ OMX
Group to lead global PR and corporate comms.
He will take the slot
vacated by Bethany Sherman, who joined Dow Jones & Co.
as its chief communications officer in March.
De Maria, who is slated
to take the senior VP of global corporate comms. title at
NASDAQ on June 21, guided Newsweeks PR through its
print and digital re-launch in 2009 in two years there.
He was previously head
of global media relations at Thomas Reuters and, earlier,
at Reuters before its acquisition by Thomson Corp.
De Maria worked on the
agency side at Brunswick Group.
ZIFF DAVIS BOUGHT (AGAIN)
Ziff Davis is being purchased
by Grant Hill Partners, a Boston-based private equity firm
and Vivek Shah, a Time Inc. alum. The sale price is in the
ZD has had six owners
since 1994. It owns technology and electronic websites such
ZD went out of the print business in 09 via the shutdown
of PC Magazine.
ZD was started during
the 20s. The Ziff family sold the company for $1.4B
in 94. A year later, takeover firm Forstmann Little
sold ZD to Japans Softbank for $2.1B.
ZD filed for bankruptcy
in 08 and emerged owned by creditors.
WSJ DEBUTS LEISURE/LIFESTYLE
The Wall Street Journal
is introducing a weekly leisure and lifestyle section to
its weekend paper in the fall.
Deborah Needleman, former
editor at Domino is consulting on the development. She told
Ad Age that the goal is to create a newspaper
section with a magazine-y sensibility.
The section will have
from 15 to 17 pages of editorial and advertising. The Saturday
paper was launched in `05 as part of News Corp CEO Rupert
Murdochs effort to compete with the New York Times.
LE MONDE LOOKS FOR BUYER
Le Monde, Frances
newspaper of record, is up for sale. Publisher Eric Fottorino
informed readers of the move in a front-page letter.
Five bidders are lined
up as potential owners. That roster includes Pierre Berge,
former partner of departed fashion icon Yves Saint Laurent.
Fottorino promised readers
that the new owner must guarantee editorial independence
from the paper that was founded in 1944 as German troops
were driven from Paris.
Frances media combine
Lagardere owns 17 percent of Le Monde. Fottorino says Larardere
is not interested in hiking its stake.
Le Monde has a circulation
Herb, a freelancer
for the Boston Globe in D.C., has moved to Minneapolis/St.Pauls
Star Tribune as a correspondent in its Washington,
D.C., bureau. ...Seventeen-year Mediaweek veteran
is leaving as editor-in-chief of the magazine for the VP/comms.
slot at at Canoe Ventures.
news continued on next page)
Edition, June 16, 2010, Page 4
REPORTER NIXES PR-BACKED PARTY
Washington Post raised eyebrows last week as a top
reporter for the paper canceled a book party sponsored by
a D.C. PR firm.
incident followed last summers debacle that had the
Posts marketing department soliciting donations up
to $250K from lobbyists to support off-the-record
salons at the home of Post publisher Katharine Weymouth.
New York Times reported on June 9 that Post healthcare
reporter Ceci Connolly, a co-author of a forthcoming healthcare
book, Landmark: The Inside Story of Americas
New Health Care Law and What it Means for All of Us,
backed out of a party for the release of the tome hosted
by Blue Line Strategic Communications, the firm of Democratic
PR strategists Michael Meehan and David DiMartino.
Times said the episode put the Post in another potentially
embarrassing and ethically compromised position.
sent out an email the day of the event saying that Connolly
had a last-minute scheduling conflict, according
to the Times.
July, Post executive editor Marcus Brauchli said he was
appalled by the plan to host the salons with
papers ombudsman, Andrew Alexander, noted then: For
a storied newspaper that cherishes its reputation for ethical
purity, this comes pretty close to a PR disaster.
JONES HANDLES COLEMAN'S EX-AGENT
CJones & Associates
is handling PR for Victor Perillo, former agent of Gary
Coleman, on news that deathbed images of the ex-child actor
were taken by his former wife and sold to the tabloid Globe.
Perillo is personally
appalled to hear the news that individuals are selling photos
of Gary in the hospital, said a statement distributed
by Charles Jones. The sale of the images, he said, is unconscionable
would like to thank all of his fans for their generous
support, according to the statement.
Perillo appeared on NBCs
The Today Show June 9 to denounce the sale of
the photos. Coleman, who starred in Diffrent
Strokes, died May 28. He was 42.
CJ&A also handled
PR for the Rothstein, Rosenfeldt, and Adler law firm in
Fort Lauderdale, Fla.
Its managing partner,
Scott Rothstein, confessed to operating a $1.2 billion Ponzi
scheme and was sentenced to 50 years in prison June 9.
Jones, who was at Wragg
& Casas before opening his own shop, also worked the
Anna Nicole Smith trial and opened a Miami office of the
law firm of the late Johnnie Cochran.
DOUGLASS JOINS ATLANTIC
Linda Douglass, who was
President Barack Obamas healthcare spokeswoman, is
joining the Atlantic as VP to handle communications
The former ABC and CBS
correspondent was a contributing editor at National Journal,
sister publication of the Atlantic, before joining the White
House PR shop.
Douglass told the Washington
Posts Howard Kurtz that her role is to bolster
the visibility of the Atlantic by highlighting
its smart analysts and great writers.
The National Journal is
the midst of a hiring spree, hiring about 30 reporters as
it ramps up its digital transformation.
The publication has created
a unified online newsroom, which includes other sites such
as Hotline and Congress Daily.
FILM CRITICS BITE THE DUST
A decline in ad revenue
and a shift to web reviews by numerous bloggers have resulted
in a "drastic kill-off" of movie critics, writes
columnist James Wolcott in the July Vanity Fair.
Casualties include Mark
Clark from USA Today; Andrew Sarris from the New
York Observer; Todd McCarthy after 30 years at Variety,
and David Ansen from Newsweek.
Blogger Sean Means of
the Salt Lake Tribune has tracked the departure of
65 film critics.
Wolcott notes that the
picture is no brighter on TV. A.O. Scott of
the New York Times and Michael Phillips of the Chicago
Tribune tried to take over the At the Movies
show of Roger Ebert and Gene Siskel, but Disney yanked
its life support, he notes.
The Great Recession,
writes Wolcott, has proven to be not a typical, cyclical
downturn but a profound reordering of the media universe
the cannibalizing of traditional print by digital.
Book, dance, theater and
fine arts reviewers have similarly been driven to the Internet
and services like Twitter where some adapt and thrive
like Ebert and others disappear without a
twinkle, he adds.
W.H. REPORTER TO NRDC
Edwin Chen, senior White
House correspondent for Bloomberg News, has resigned from
that post to re-join the Natural Resources Defense Council
as federal communications director.
Chen, who moves to the
NRDC on June 21, joined Bloomberg in 2007 after about a
year in the NRDC post. He is also the exiting president
of the White House Correspondents Association.
Chen said in an email
obtained by Politico that the BP oil spill was a divine
signal to redouble my efforts to help clean up the environment,
wean the country off its petroleum addiction,
and pressure officials to tackle climate change.
He previously covered
the White House for the Los Angeles Times leaving
in 2006 for the newly created D.C. post at the NRDC.
Edition, June 16,
2010, Page 5
OF PR FIRMS
TAPS RAINE IN S.F.
a London-based firm focused on cross-border PR campaigns,
has merged its U.S. operation with Rainemakers, a S.F. tech
firm founded by Debra Raine in 2009.
CEO Tom Burgess said he looked at a number of options in
S.F. but saw Raine as the best fit. She now heads BondPR's
international U.S. business.
was GM of the western region and head of global business
development at Waggener Edstrom Worldwide, EVP for the Bay
Area at Porter Novelli and EVP/head of Asia Pacific for
Copithorne & Bellows Technology PR/Porter Novelli.
said BondPR is now active in 50 countries via a network
of affiliates working for 40 clients, including Regus in
30 countries across three continents, and U.S.-based Autodesk
in five markets across Central and Eastern Europe.
said Bond's business model fit in with her own service
model that does away with the complex and costly practices
of traditional agencies.
a New York PR firm, has aligned with specialty brand strategic
consulting firm Vivaldi
Partners to initially focus on healthcare clients.
Sandra Stahl, partner at jacobstahl, said strategic alliances
are a key part of the firm's business model, noting the
firms are already in engaged in several proposals.Erich
Joachimsthaler, CEO of Vivaldi said it takes a strong combination
of capabilities, including communications, to build and
manage brands. Vivaldi is based in New York with operations
in Europe, Latin America and Asia. ...Bell
Pottinger is helping Sri Lanka rehabilitate its image,
which was tarnished by last years brutal crackdown
against the Tamil Tigers rebel group. A key priority is
to restore good ties with India, according to a report in
the Wall Street Journal. ...Pennsylvania Gov. Ed
Rendell said he will cancel a $30K PR contract with Philadelphias
to research his legacy leading the Keystone State. Rendell
said his administration will ask the firm to return $10K
already paid under the pact. Bellevue is headed by former
Rendell communications aide, Kevin Feeley, who was deputy
mayor for communications when Rendell was mayor of Philadelphia.
Feeley didnt return an email. ...Patton
Boggs is helping the National Coalition of African
American Owned Media pressure Comcast to commit to 100 percent
black-owned channels as a condition for its backing of the
$28B takeover of NBC Universal. Former Federal Communications
Commission chief Kevin Martin is spearheading the NCAAOM
push. He is a partner at Patton Boggs. ...Richard Keil,
a director at Public
Strategies and former White House correspondent for
Bloomberg News, is slated to take a crisis communications
role at Purple Strategies,
the D.C. shop currently working with BP. Keil covered the
recent Bush White House, the 2000 and '04 presidential elections,
and other political assignments in nine years at Bloomberg.
He spent 10 years at the Associated Press in D.C.
Group, New York/Sobieski Vodka, Polish liquor brand,
as AOR following a competitive pitch process. Zeno is charged
with marketing and PR, including Sobieskis relationship
with actor Bruce Willis, a company stakeholder, as well
as events, social media and other outreach. SV is imporated
by Imperial Brands, part of Belvedere S.A.
Booth & Associates, New York/Pirate Brands, all-natural
health snacks including the Pirates Booty brand, as
AOR for PR targeting consumers, nutritionists and media.
Account supervisor Frani Lieberman heads the work for the
23-year-old Sea Cliff, N.Y.-based company. The company re-branded
from Roberts American Gourmet Food last year.
Communications, New York/CHOZEN Ice Cream, family
owned and operated artisanal kosher ice cream brand set
to launch this summer, for PR.
Strategies, New York/Regus, workplace solutions,
as AOR for PR and social media in North America following
previous assignments. Affect handled a New York project
in Q4 of 2009, followed by a Q1 2010 effort in several cities.
Morris + King Company, New York/David Barton Gyms,
boutique U.S. gym operator, for a comprehensive social and
digital campaign. DBG has gyms in New York, Miami, Chicago
Street Warriors, Parkland, Fla./Diamond Ranch Foods,
Bronx meat and poultry processing and food service company,
for a corporate communications media plan. DRF is publicly
traded on the OTCBB.
Communications, Minneapolis/Bluelounge, design studio;
ET Water Systems, green technology for irrigation management;
Mad Mobile, mobile marketing, and SpeakLike, human translation
Pollack PR Marketing Group, Los Angeles/The National
Notary Association, to heighten awareness of the group coinciding
with its publication of a compilation of essays on the thirtieth
President of the United States, Why Coolidge Matters
How Civility in Politics Can Bring a Nation Together.
Coolidge was the only U.S. president to have taken the presidential
oath administered by a Vermont Notary Public, his father,
rather than the chief justice of the Supreme Court.
& Partners, San Diego/Envision Solar International,
solar clean energy systems for commercial, residential,
and public entities, as AOR following a successful project
last year. A&P will focus on building awareness of the
companys solar installations, and investor relations.
Los Angeles/Cost Plus World Market, home décor, entertaining
solutions, food and wine retailer, for a regional PR program
focused on six key West Coast markets L.A., San Francisco,
San Diego, Sacramento, Portland and Seattle. Media relations
efforts targeting food, beverage and lifestyle media are
underway with social media in the works.
Edition, June 16, 2010, Page 6
SNAPS UP HARO
has acquired journalist lead service HARO (Help A Reporter
Out), a two-year-old company founded by PR pro and social
media consultant Peter Shankman.
terms of the deal were not disclosed.
a free, advertising-supported competitor to PR Newswires
premium ProfNet, was started as a Facebook group forwarding
source and interview requests from journalists to PR pros
and transitioned to a stand-alone service. It counts 30,000
reporters and bloggers and more than 100,000 users.
told ODwyers that Vocus is HAROs biggest
advertiser, by far, and talks about a combination started
in earnest in December.
majority of HARO users are small businesses, he said.
Either they cant afford a PR firm or dont
know how to do PR. When Vocus heard that, they said Thats
what we do.
said he had been talking to other potential suitors for
some time but noted Vocus made the most sense for his company.
They just got it, he said.
Rudman, president and CEO of Vocus, called the free HARO
service a perfect on-ramp to Vocus premium
who is closely linked to the HARO brand, is joining Vocus
to help drive continued innovation for HARO and other
social media products, Vocus said. He said he signed
a one-year contract but plans to stay with Vocus. Im
not going anywhere, he said. I know what HARO
can be and I want to grow it.
and Vocus have both eyed international expansion as key
to the companies respective growth. In April, Vocus,
which has a London office, acquired PR services companies
in France and China.
said the deal is not expected to have a material impact
on Vocus financial results for Q2 or full year 2010.
PR PROFITABILITY HIT FOUR-YEAR
LOW IN 09
The profit margins of
U.S. PR firms fell to a four-year low last year of 13.5
percent of revenues, according to StevensGouldPincus.
The consulting firm polled
111 firms nationally and found the profit percentage sink
from 15.6% in 2008 and 19.7% in 2007.
Also falling was the average
monthly retainer from $10,332 a year ago to $9,808
although the figure varies widely based on geography.
In D.C., for example, the average was $12,500/mo., compared
with just under $6,000/mo. in the Southwest.
Rick Gould, managing partner
at SGP, said the profit percentage was brought down by smaller
firms with revenues under $3M, which posted a paltry net
profit average of 10.4% of revenue. Larger firms in the
$3-10M range averaged nearly 15%, while those in the $10-25M
range were at 17%, SGP found. The largest agencies of revenue
of more than $25M were at 15%, the Best Practices Benchmarking
More at odwyerpr.com.
Slaby, who directed technology for the Obama campaign,
transition team and advised the administration, to Edelman
as an executive VP and global chair of its digital practice.
Slaby, who took up the post on June 8, had been handling
comms. and tech strategy for VC firm TomorrowVentures. He
takes over for Rick
Murray named Chicago chief for Edelman
overseeing the 300-staffer unit.
Pennock, senior VP, director of social media for
Ruder Finn, to Cohn & Wolfe, New York, as senior VP,
digital media, and co-lead of the firms New York digital
team with senior VP Andrew Foote. He was at Weber Shandwick
and Chandler Chicco Agency.
Whitley, a former Hill and White House communications
aide, to Defense Dept. translation/interpreter contractor
Mission Essential Personnel, Chantilly, Va., as govt
and media rels. coordinator.
Ditto, a former deputy press secretary, Spanish spokesperson,
and deputy director of strategic partnerships for the U.S.
Secretary of Education Margaret Spellings and Under Secretary
Sara Martinez-Tucker, to KCSA Strategic Communications,
New York, as a managing director for its PR division. KCSA
has upped Marybeth
Csaby, a six-year KCSA veteran, to managing director
and director of investor relations; Anne
Donohoe to MD and director of PR; Garth
Russell, another eight-year veteran of the company,
to MD of the firm's IR team.
Sullivan, co-founder of fashion and lifestyle firm
Gritty Pretty PR, to MWW Group, East Rutherford, N.J., as
VP of its DialogueMedia practice. She was senior director
of web strategy and social media at ideeli.com
and earlier worked with Lucky magazine, and handled
the launch of TheFrisky.com.
Feingold, former VP at Edelman most recently at The
Horn Group, to Burson-Marsteller, as a director in its San
Francisco technology practice. She was director of talent
and booking at TechTV and spent 12 years at Disney-ABC,
including as a news producer. She was a VP and media director
Gardiner, an Edelman, SC Johnson, Global Crossing
and Sony vet, to The John and Mable Ringling Museum of Art,
Sarasota, Fla., to manage public and media relations strategy.
Hermelin, director of media at Mute Records, part
of EMI, to Susan Blond, Inc., New York, as associate VP.
At Mute, she handled artists like Moby and Nick Cave and
the Bad Seeds.
Scott to global managing director of Ogilvy PR Worldwides
Strategy + Planning Group, succeeding Steve
Dahllof, who was named regional CEO of Ogilvy PR
Asia Pacific in January. Scott joined in 2006 from Edelmans
StrategyOne research unit and has a doctorate in politics
Wolfe to senior director, corporate and strategic
comms., Toshiba America Medical Systems, Tustin, Calif.
Edition, June 16, 2010, Page 7
REJECTS CDP BID
of the 17 Detroit directors are APR. The four officers are
required to be APR.
chapter has 133 APR members or 37% of the total, which is
far above the national Society average of 20%.
chapter is known to be taking a vote on this issue, prompting
some members to say this gives weight to the claim of the
CDP that the Society is undemocratic.
Societys Code of Ethics says members are to contribute
to informed decision making in a democratic society.
Should be APRPRSA/MD
writing on behalf of the board, said We on the PRSA-MD
board feel so strongly against this (CDP) petition that
we decided to respond to this e-mail. As a whole, we support
keeping the APR as a qualification for PRSA leadership.
said that if APR is to remain vital and worthy,
PRSA itself must recognize that and ensure that its
leaders are APR.
the APR rule would be the same as saying it doesnt
matter any more, she added.
employer can ask for the credential if the sponsoring trade
group doesnt, she wrote.
advised members who want to be leaders to take the time
and effort to earn an APR, which she compared to a CPA.
provides a recognized shared body of knowledge that ensures
that no matter our education or professional background,
having an APR means we have a universally recognized skill
set, she said.
who has an MBA from the University of Maryland Robert H.
Smith School of Business (cum laude) and a BA from Loyola
College in Maryland (advertising major and psychology and
business minors), started her own firm in 2005 after being
marketing project manager for United Health Group.
to Survey Members
Donley, president of PRSA/Detroit, said last week that an
e-survey will be conducted of chapter members
to get a sense of what they are thinking so we can
determine the board's next steps.
is not a vote such as would be normally conducted
at a board meeting or at an annual meeting when officers
and directors are elected, he added.
poll was to be conducted mid-week last week.
will put the following statement in the chapter newsletter:
on in my public relations career, I was skeptical and questioned
the value of APR.
felt this way, in part, since I was not schooled in public
relations; I majored in journalism and radio/TV/film.
I moved up in the PR profession and became actively engaged
in PRSA-Detroit, I fully embraced the challenges and opportunities
of earning my accreditation.
was one of my most rewarding career accomplishments, and
certainly a major highlight in my life.
is the home chapter of Rhoda Weiss, 2007 national
chair of the Society. She is a graduate of Michigan State.
GROUP EMAILS 21,000
Committee for a Democratic PRSA on June 7 e-mailed the entire
21,000-member list of the Society.
blast e-mail argues that 80% of members dont
have the chance to serve the Society nationally because
of the rule that officers and board members must be APR.
are asked to go to the petition website at http://www.thepetitionsite.com/1/prsa
and provide their signatures.
is also a link so that the letter can be sent to a
CDP says it fully supports and encourages APR for
practitioners but does not believe it should be a
requirement for those seeking national office.
of the most prominent and influential PR firms in
our industry are not APR, the letter notes.
members include Richard Edelman, Bill Doescher, Art Stevens,
Deborah Radman, Sandra Fathi and Davie Rickey.
REYNOLDS TO PR POST
Reynolds, a veteran PR sector recruiter, has been named
VP of communications for Los Angeles-based real estate developer
Irvine Company and will hand off her search firm to Stanton
who founded The Repovich-Reynolds Group in 1987 and became
a respected agency in job searches for communications and
investor relations, said the move may be her biggest career
said she was approached by the company to do a search for
a new communications chief, but after a meeting, Irvine
management asked if she would consider the post. In a similar
time frame, executives at Stanton Chase had approached her
about a role there, as well.
started out a press deputy to L.A. councilwoman Pat Russell
and later moved on to a post as regional PR director for
United Cable Television and, eventually, Hill & Knowlton.
which focuses on Orange County real estate, is privately
FETED FOR YMCA CRISIS PR
Communications crisis guidance for the Melrose (Mass.)
YMCA amid charges that a basketball coach raped two young
team members earned the Publicity Club of New England's
Super Bell Award on June 7.
PCNE honor was part of the group's annual Bell Ringer Awards
Boston-based firm, led by Janey Bishoff, worked on crisis
communications for management of the YMCA as a former girls
basketball coach was arrested in February 2009 and charged
he pleaded guilty last week to 20 charges
related to sexually assaulting two girls numerous times
while employed at the YMCA and using video cameras to record
Communications of Waltham, Mass., was the top winner with
18 awards including a Gold Bell for getting a New
York Times feature on artificial ankles -- while RDW
Group of Providence, R.I., won 11 Bell Awards and 360 PR
of Boston took home 10.
Edition, June 16, 2010,
Village Voice has outed the draconian speech-stifling
policies of Viacom.
A 48-page PDF to employees
of the $14.6 billion entertainment giant warns that anyone
who breathes a negative word about Viacom will be disciplined
Only the officially
designated spokesperson may deal with the media or
post on the internet or otherwise publicly share
information on the company.
Furthermore, any contact
from media people must be immediately reported to corporate
The policy applies to
freelancers, suppliers and anyone remotely connected with
The PDF is 48 pages
of internal corporate terrorism, says the Voice. PR
pros sound like corporate gestapo.
Some who commented on
the VV website said Viacom is just describing common corporate
PR policy and we agree.
Blue chip websites typically
reveal no names of PR contactsonly a general phone
number for media inquiries. An assistant
takes down info. No PR pro will pick up the phone--much
less the head of the dept.
An alternative is to leave
an e-mail in a box that is provided and hope for a reply.
clause in the Viacom PDF tells employees/suppliers You
may not criticize, ridicule or make any negative statement
concerning Viacom to any author, producer
or any customer,
client or supplier.
Oddly, Viacom, which owns
MTV, BET and Paramount Pictures, also hosts Comedy
Central on which Jon Stewart mocks everyone and everything.
Jay Leno of NBC constantly
ridicules the network for its allegedly small audience and
failed programs. We wonder if forthcoming new owner Comcast
will allow this. Approval of the deal is set for July 15.
Profs Rap Reclusive Obama
The Association for Educators
in Journalism and Mass Communications (3,600 journalism
and PR profs; revenues of $2M), led by Carol Pardun has
bashed President Obama for his general lack of transparency
and accessibility to journalists, noting his May 27
press conference was his first full, open-ended conference
in ten months.
The 308-day gap till May
27 exceeded the longest gap by President George Bush (204
The AEJMC said it is alarmed
by restrictions to Presidential coverage that at best curtail
and at worst prevent citizens from understanding critical
It wants Obama to live up to his promise
of creating an unprecedented level of openness in
AEJMC was hit with a hail
of criticism and praise for its stand. Several members said
they would either quit the group or not attend its annual
conference to protest a political statement
that was not cleared with the entire membership.
Harshest criticism came
from Jay Rosen, New York University journalism faculty member
and head of the dept. from 1999-2005. He said the statement
is "crudegross even. It is thinly sourced and
badly reasoned. It is as narcissistic as the White House
press corps at its worst. The statement doesnt know
what it is talking about
He feels that not enough
facts were gathered to obtain the full
it is not professional, quality
Merely saying that Obama
has not had many press conferences cannot bear the
weight the AEJMC has placed on it, wrote Rosen. His
bio says he had a very brief" career at the Buffalo
Courier-Express before becoming a full time academic
in the 1980s.
Prof. Bill Israel of St.
Marys University, San Antonio, Texas defended Obamas
reticence with the press, saying the political right
has undercut the news for the past 40 years with help from
conservative groups like the Heritage Foundation and American
Their number grew from
70 in 1980 to 500 by 2000, he said, and so changed
Americans that we elected Ronald Reagan who now looks like
a moderate, elected President Bush who lost
the popular vote" and "pushed us into a useless
war, and nearly defeated even watered-down healthcare
100 years after its proposal and decades after passage by
every other western democracy.
Obama, he said, has to
deal with news dependent on the sourcing and framing
of the Right and he doesnt blame him for seeking
to keep his head down in such an environment.
Try Our WorldNo
Press Conf. for 6,025 Days
We sympathize with the
Village Voice and all media that have to deal with communications-blocking
corporate PR depts. and with the White House press corps
that finds President Obama evasive.
Wed like reporters
to look at our world where the last press conference of
PR Society leaders was at the 1993 annual conference in
Orlando, Fla.6,025 days ago.
PRSA sets itself up as
the government of PR, creating ethical and PR
practice standards worldwide not only for members but the
Hal Warner, 1993 president,
an employee of Manning, Selvage & Lee, set up a formal
press conference at the annual conference that year with
board members and about five PR trade reporters. It lasted
from 8 to 9 a.m. as the directors fielded any and all questions.
We feel MS&L CEO Kirk
Stewart was behind this and a perpetual $5,000 annual gift
to the Society for an Ethics Conference involving
reporters and PR pros.
Regrettably, PR pros at
the first such conference in 1994 said so many embarrassing
things (including Patrick Jackson telling Morley Safer that
Jackson's policy with the press was duck em
and screw em) that the first conference was
Our access to the elected
head of PRSA has been almost non-existent since 2005.