The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 30, 2010, Page 1
Fourth of July to all our readers. The next issue will be
July 14. Follow breaking news on odwyerpr.com.
AWARDS IRAQ PR PACT
U.S.-led military force in Iraq has awarded an eight-month
$2.6M contract for strategic communications services SOS
International, a Reston, Va., company which has handled
media monitoring and other PR tasks for the military in
both Iraq and Afghanistan.
Army issued an RFP in May for the assignment to support
the U.S. force with media advisement, monitoring, engagement,
digital content production, and research, among other tasks,
as the U.S. works to wind-down its presence in the country.
Worldwide, a PR agency previously known as Lincoln Group,
previously handled the strategic communications work on
a pact that covered Iraq and Afghanistan.
grueling assignment all personnel under the contract
are required to put in 72-hour work weeks has SOS
personnel working alongside the Armys J9 Strategic
Communication unit in the Green Zone in Baghdad.
contract covers eight months with a nine-month option period,
according to the Army's contracting operation.
is a major military contractor that handles a variety of
services, including IT, intelligence analysis and operational
company won a large multimillion-dollar, multiyear contract
in 2006 to provide media monitoring services to the U.S.
Strategic Operations command.
SOS declined to comment on the new pact. Federal government
contractors typically can't speak to the press without permission.
BUSH AIDE JOHNDROE TO APCO
Gordon Johndroe, a communications
aide and spokesman during all eight years of President George
W. Bush's administration, has been tapped by APCO Worldwide
as a VP in its D.C.-based government relations unit.
Johndroe served as deputy
assistant to President Bush, deputy White House press secretary
and served as a spokesman for the National Security Council.
The Texan also directed
strategic communications at the State Dept. and served as
press secretary to First Lady Laura Bush and the Dept. of
Homeland Security. He joined Bush during the 2000 presidential
Johndroe works under managing
director Robert Schooling at APCO.
CALIF. PULLS PLUG ON BIG AUTO
of Consumer Affairs has pulled the plug on a multimillion-dollar
RFP for PR and advertising targeting the automotive sector,
citing budget constraints.
In a brief statement,
the department said it has elected to reject all bids for
the $4M a-year account with the Bureau of Automotive
Repair, a 38-year-old state agency set up to protect drivers
in the car-loving Golden State through consumer rights,
emissions education campaigns and other efforts.
Astone Crocker Flanagan
was the incumbent having handled the work since June 2007.
The RFP was issued in
early March and drew interest from several large agencies,
mainly because of its requirement that $2M in agency revenue
be derived from California work.
The pact had been about
75% advertising, but the department indicated it was willing
to revamp that allocation.
OUT IN GEN. FLAP
Duncan Boothby, civilian
press aide to General Stanley McChrystal, resigned June
22 following the uproar surrounding the profile of the Afghan
commander that ran in Rolling Stone.
The former ODwyers
staffer arranged McChrystals interview with journalist
Michael Hastings, who penned the RS piece called The
McChrystal was summoned
to the White House to explain the piece to President Obama
before tendering his resignation (see pg 3). Secretary of
Defense Gates released a statement June 22, saying McChrystal
made a significant mistake and exercised poor judgment
in this case.
Boothby, via email, told
ODwyers that clearly the days of being
a low-profile national security flack are over. He
departed ODwyers for a producer job at CNN and
worked in Iraq for the Lincoln Group and then joined the
staff of Lt. Gen. William Caldwell, a commander of McChrystals
He has been on McChrystals
staff for a year.
Edition, June 30, 2010, Page 2
PR PLAN FOR HORSES DRAWS FIRE
Cloud Foundation, a Denver-based non-profit focused on preserving
wild horses, has blasted the federal Bureau of Land Managements
PR strategy including the hire of a PR firm
to support a revised policy toward wild horses and burros
in the western U.S.
Secretary Ken Salazar last year unveiled a $100M plan to
control wild horse populations via adoptions, fertility
treatments and relocations to preserves an initiative
that has drawn suspicion and protest from activists like
the Cloud Foundation.
Francisco firm Kearns & West was hired after a competitive
selection process and began work in early 2010 after the
BLM first tapped the U.S. Institute for Environmental Conflict
Resolution, an independent federal agency known by the acronym
ECR, to help develop a strategy to engage the public on
Salazars wild horse plan.
oversaw the process that led to hiring K&W senior director
Mike Harty, an attorney who specializes in public engagement
and conflict resolution.
hiring a high-powered PR and public affairs firm, it seems
that BLM is aiming to extinguish the opposition rather than
solve the controversy over their management of our wild
herds, said Ginger Kathrens, volunteer executive director
of the foundation, who said K&Ws work for energy
giant PG&E makes the firm biased toward big energy
at the expense of federally protected wild horses
who somehow are in the way of The New Energy Frontier.
is out of the office with limited availability through the
end of the month.
32-page plan for public engagement by Harty dated April
26, 2010 outlines a strategy to build stakeholder
within BLM and external support of Salazars
plan through public meetings and other endeavors leading
up to September 30, when the BLM is slated to report to
Congress on the wild horse plan.
PR obstacles Harty noted is the perception that the BLM
is selling wild horses for slaughter, which would be a violation
of federal policy.
included an excerpt from an animal rights advocacy web site
making the allegation and used it as an example of the
challenges of ensuring that reliable information forms the
foundation for public dialog and advocacy.
BLM, which was given responsibility for wild horse and burros
on public land under a 1971 law, is slated to report to
Congress in September on the wild horse plan.
KC SEEKS HEALTH PITCHES
Kansas City is on the
hunt for a communications firm to educate city employees
about access and usage of the citys health plan, which
includes insurance, a wellness program and employee clinic.
The city plans a year-long
contract to develop and implement a PR plan highlighting
issues like use of emergency rooms, generic drugs and other
semantics of its benefits. Proposals are due July 29.
An RFP was issued June
Download the RFP at odwyerpr.com/rfps.
EDELMAN, LUCAS WIN CALSTRS
Edelman and Lucas Public
Affairs have won a competitive bid to provide PR and PA
counsel to the $118B California teachers pension system
known as CalSTRS.
The second-largest public
pension fund in the country issued an RFP in March to handle
work like media relations, speakers bureau, internal
communications and member outreach, as well as representation
in Sacramento, where both of the winning firms have offices.
Lucas is led by Porter
Novelli vet Donna Lucas, who was a deputy to Gov. Arnold
Schwarzenegger and his wife, Maria Shriver.
A two-year contract was
up for grabs. While there is no incumbent for the work outlined,
CalSTRS told ODwyers that Runyon, Saltzman &
Einhorn has recently handled PR work.
Ogilvy PR teamed with
Lincoln Crow Strategic Communications were the only other
firm/combo pitching the account.
CalSTRS was roughed up
in the so-called Great Recession as its portfolio in 2009
was pegged at $118B, down from $172B in 07.
BLUE STAR GUIDES ECUADOR
Blue Star Strategies has
inked a $144K pact to promote economic development in Ecuador.
The contract with the
Ministry of Coordination of Cooperation, Production, Employment
and Competitiveness calls for Blue Star to improve Ecuadors
profile as a country open to partnerships for innovation,
manfacturing goods and value added services that offer high
quality employment and economic development for the country.
Blue Star is the firm
of former Clinton White House staffers Karen Tramontano
and Sally Painter.
Tramontano was Clintons
deputy chief of staff and counselor to top presidential
aides Erskine Bowles and John Podesta. Painter worked outreach
and advocacy for the late Commerce Secretary Ron Brown.
They launched Blue Star
in February after exiting Dutko Worldwide, which Huntsworth
acquired in 2009.
CUNNINGHAM LANDS TRANSIT PR
Miami firm The Cunningham
Group has won a four-way shootout to guide PR for dozens
of stimulus road projects in Miami-Dade and Monroe Counties
The states Department
of Transportation issued an RFP in April to award a three-year
contract budgeted at about $590K for the first two years.
Cunningham, which specializes
in transit PR issues, edged planning and transit firms Keith
and Schnars (Ft. Lauderdale) and Corradino Group (Miami),
along with Media Relations Group (Palmetto Bay) in the tight
Projects include a high-speed
rail project connecting Miami and Palm Beach and dozens
of other endeavors backed by the federal stimulus law. Services
include communications planning, public relations and community
involvement, website development, preparation of media communications
and collateral materials.
Edition, June 30, 2010, Page 3
OUSTED AMID R.S. FALLOUT
Barack Obama has relieved Gen. Stanley McChrystal of command
over the war in Afghanistan following controversial remarks
made to Rolling Stone magazine.
a brief, 14-minute address to reporters, the president praised
McChrystal's distinguished career but said "the conduct
represented in the recently published article does not set
the standards that should be set by a commanding general."
welcome debate among my team, but I wont tolerate
division, said Obama, citing the need for a strict
adherence to the military chain of command and respect
for civilian control over that chain of command.
David Petraeus, commander of the U.S. Central Command, was
nominated by the president to take over in Afghanistan,
pending Senate confirmation.
ouster of McChrystal comes a day after his civilian press
aide took the initial fall for the piece, which included
comments by the general and his staff critical of Obama
and mocking Vice President Joe Biden and others.
stressed he made the decision out of national security concerns
and not out of personal insult or because McChrystal did
not carry out orders faithfully. He has earned a reputation
as one of our nations finest soldiers, the president
SPITZER CONTINUES COMEBACK
Disgraced former New York
governor Elliot Spitzer has been tapped by CNN to co-host
an 8 p.m. rountable program with journalist Kathleen Parker
set for a fall debut.
The show takes the time
slot being relinquished by Campbell Brown.
The two hosts follow the
classic left-right TV commentary format given Spitzers
Democratic ties and Parkers conservative roots.
CNN/U.S. president Jon
Klein called the duo two of the most intelligent and
outspoken figures in the country. He described the
show as a "lively roundup of all the best ideas."
Parker won a Pulitzer
this year for commentary after kicking off her column in
1987 as a staffer for the Orlando Sentinel and hitting
syndication in 1995.
With Eliot Spitzer
as my co-host, Wall Street and Main Street will finally
meet, she said in a statement. It cant
possibly be boring.
Since resigning the governors
office in 2008, Spitzer has inched back into the public
eye as a news commentator. He remains a contributor to Slate.com.
STUDY: BP TAKES $1B BRAND
decline in PR and stock value equates to a brand value loss
of nearly $1 billion, according to a report from marketing
analysis company General Sentiment.
Calculating the loss in
value to BPs brand based on news media and social
media content and using an ad-equivalency dollar value,
GS said the decline has equated to more than $32M a day
since the Deepwater Horizon explosion on April 21.
The steepest decline came
from May 30-June 5, when GS calculated BPs brand to
lose more than $188.5M because of news and social media
coverage. That week, BP stopped its "top kill"
effort and began its third attempt to stop the well by slicing
off the leaking pipe and causing more oil to flow before
installing a cap. The oil slick was fast approaching Florida
at the time.
GS notes the amount works
out to about $6.66 per gallon of oil spilled.
CONSUMERS BALK AT RUDE S.M.
Tone matters as
much as what is being said, said Weber Shandwick's
Leslie Gaines-Ross today, as the firm unveiled a poll of
Americans and social media opinions that found a large percentage
tuning out social networking because of rude discourse.
The poll by WS, its Powell
Tate public affairs arm and KRC Research found that one-third
of Americans say they are tuning out social
networking sites as 39% cite rude behavior as a key reason.
The findings, culled from
a survey of 1,000 people in April, are significant because
even as companies and brands can control the content they
disseminate via social media, feedback like comments can
often gestate out of control and turn off consumers and
Forty-five percent said
they have defriended or blocked someone online
because of offensive comments, while 38% stopped visiting
a site, and 25% left a fan club or online community because
of uncivil users.
Three-quarters of respondents
said companies that act uncivilly should be boycotted and
more than half (56%) said they have skipped buying a company's
products that acted that way. Perhaps more notable is the
49% that advised others to do so, as well.
digital chief Chris Perry said the findings should resonate
with companies investing communications capital in the space:
If there is a difference of opinion, we expect respectful
dialogue. If not we tune out.
Asked to rate social media
based on civility, most (51%) said blogs are more uncivil
than social networking sites like Facebook (43%) Twitter
Ross noted that blogs
often accept anonymous comments, while Facebook, LinkedIn
or Twitter are more closed communities of followers with
MEDIA LOSE $1.5B ON S.M. VENTURES
The media industry has
lost $1.5B on its investments in social media, according
to a June 20 report in the U.K.s Guardian.
The story follows blockbuster
news that AOL is ditching its Bebo site for $10M after paying
$850M for it.
The Guardian reports that
ever-developing applications and scant customer loyalty
mean social networking sites can become huge, almost
overnight, and crash just as quickly when the next big thing
The publication depicts
the travails of MySpace, which is owned by Rupert Murdochs
News Corp., which shelled out $580 for MySpace in 2005 and
took a $450M impairment charge against the property last
news continued on next page)
Edition, June 30, 2010, Page 4
SLAPPED BY FTC
its first case against a social networking service, the
Federal Trade Commission said Thursday that Twitter has
agreed to settle charges that it deceived consumers and
put their privacy at risk after security breaches in 2009.
FTC said lapses at Twitter allowed hackers to gain control
of accounts and personal information of users including
then-President-elect Barack Obama and Fox News.
who use social networking sites may choose to share some
information with others, but they still have a right to
expect that their personal information will be kept private
and secure, David Vladeck, director of the FTCs
Bureau of Consumer Protection, said in a statement.
general counsel, Alexander MacGillivray, noted the two incidents
came early in 2009 when the company had fewer than 50 employees.
before the agreement, wed implemented many of the
FTCs suggestions and the agreement formalizes our
commitment to those security practices, he said in
a blog post June 24.
the terms of the deal, Twitter is barred for 20 years from
misleading consumers about the extent to which it protects
the security, privacy, and confidentiality of nonpublic
consumer information, including the measures it takes to
prevent unauthorized access to nonpublic information and
honor the privacy choices made by consumers.
company also must establish and maintain a comprehensive
information security program, which will be assessed by
an independent auditor every other year for 10 years.
January 2009, according to the FTC complaint, a hacker used
an automated password-guessing tool to gain administrative
control of Twitter. The federal agency noted the companys
administrative password was a weak, lowercase, common
tweet sent by the hacker from Obamas account offered
his more than 150,000 followers a chance to win $500 in
second breach, in April 2009, saw a hacker guess the administrative
password of a Twitter employee and gained access to nonpublic
user information and tweets for any Twitter user.
FTCs complaint said that Twitter was vulnerable to
these attacks because it failed to prevent unauthorized
administrative control of its system.
PROPUBLICA PAYS 'MARKET RATES'
Richard Tofel, treasurer
and general manager of ProPublica, the group of journalists
funded by private foundations, answering charges that leaders
of the group are overpaid, said the group pays market
rates in order to attract the finest journalists.
of the eight highest-paid employees totaled $2,049,935 in
2008, the latest figure available (from IRS Form 990). Total
such pay for all employees was $4,005,731 in 2008.
Form 990 for 2009 will
be available by Aug. 15, said Tofel. He said the pay of
president/editor-in-chief Paul Steiger has not increased
since 2008, indicating he was paid $570,000 in salary for
2009 and 2010.
said Tofel in an e-mail, salaries were frozen in 2010
at levels put in place on Jan. 1, 2009.
Salaries of Steiger, managing
editor Stephen Engelberg ($451,972), and Tofel ($296,370)
are set by our board and are based on an independent
appraisal of news industry comparables its
the news business, not non-profits per se, from which we
generally draw our talent, and we have aimed to pay market
rates in all cases, Tofel said.
Since the salaries/benefits
of the eight employees listed in the 2008 Form 990 totaled
$2,049,935, the indication is that just over $6 million
will have been paid to the eight as of the end of this year.
Tofel said that the 990
for 2009 is not yet ready but will be filed by Aug. 15,
the second deadline for such filings.
First deadline is May
15 and the last deadline is Nov. 15. Non-profits have to
request an extension if they miss one of the filing dates.
ProPublica is a 501/c/3
non-profit, a category reserved for charitable and educational
institutions that must obtain a certain percentage of their
funding from the public (such as the Red Cross and United
BIN LADEN HUNTER
GETS PR REP
Gary Faulkner, the Colorado
resident who said he was hunting Osama bin Laden when he
was taken into custody in Pakistan, has retained The Publicity
Agency, the Florida PR firm headed by Glenn Selig that has
carved a niche representing media sensations.
Recent assignments for
Selig have included former Army sergeant and Guantanamo
Bay prison whistleblower Joe Hickman, as well molding a
comeback for disgraced former Illinois Gov. Rod Blagojevich.
Faulkner was detained
in Pakistan near the border of Afghanistan bin Ladens
rumored hideaway on June 13, when he was found to
be carrying a pistol and sword. He was released back to
the U.S. on Wednesday without charges.
You could say Im
a religious freak, you could say I'm a Rambo or a samurai
or whatever, but you know what? I'm a person who said Im
going to get off my ass and do something, he told
CNN. Selig, who is based in Tampa, said Faulkner has
an incredible story to share with world and we will help
him do just that.
tour was slated to start with David Lettermans show
on June 28.
T-MOBILE TAPS WALKER
Reid Walker, VP of global
communications and sponsorships at Lenovo, has been recruited
for the VP/corporate communications slot at T-Mobile in
Walker was previously
VP/comms. in four years at Honeywell Specialty Materials
and director of global marketing communications at GE Global
Judith Cushman & Associates
handled the executive search for T-Mobile, which claims
36,000 employees and is part of Deutsche Telekom AG.
Edition, June 30,
2010, Page 5
OF PR FIRMS
FLEISHMAN WIN IN CANNES
U.S. campaign for Gatorade to boost exercise among adults
over 30 by ad agency TBWA\Chiat\Day and supported by Fleishman-Hillard,
among other agencies, won the Grand Prix at the Cannes Lions
awards festival in France today.
push, called Replay, replayed a high school
football game between Easton and Phillipsburg, Pa., with
the original players from 1993 that ended in a 7-7 tie.
game sold out 15,000 seats in 90 minutes and aired on TV
in primetime across two states garnering an estimated $3.4M
worth of editorial coverage off of $225K in paid media,
including a six-page spread in Mens Health.
execs working on the account included senior VP Jim Motzer
and VP Adam Tanieleian, as well as VP Bonnie Block and senior
A/E Julie Mason. Paragon Marketing Group and digital agency
Caviar also worked on the campaign. TBWA and F-H are part
was named as one of CNNs top stories of 2009 and is
now a documentary television series with a follow-up game
slated for this year. Gatorade has received thousands of
petitions from athletes to replay games.
also won a gold Lion -- the only U.S. gold winner besides
the Gatorade campaign -- for its Riding Shotgun with
Papa campaign for Papa Johns. Ogilvy PR Worldwide
picked up a silver Lion at Cannes for its Sociable
Drive campaign work with Ford.
year is the second for the PR awards at the Cannes Lions.
Taaffe, CEO of Hill & Knowlton and chairman of the Cannes
Lions jury for PR awards, wants the long-running competition
to change its name to reflect the variety of marketing disciplines
now honored, including PR.
said there was a big increase in PR entries this year, the
second for PR to be honored, but entries from PR agencies
were down as ad agencies took several awards, including
the top PR honor, in the category.
advertising industry is eating our lunch at these awards
and the PR industry has to raise its game," he said.
said hell talk to organizers about getting the PR
industry more engaged in the 57-year-old awards.
KEKST COUNSELS PABST BUYER
Kekst & Co. is serving
as communications advisor to investment Metropoulos &
Co., which today completed its acquisition of 166-year-old
Pabst Brewing Company.
In addition to its namesake
Pabst Blue Ribbon beer, which has been rejuvenated by popularity
among young, urban drinkers, Woodridge, Ill.-based Pabsts
portfolio of beer brands includes Old Milwaukee, Lone Star,
Colt 45, Old Style and Schlitz.
The acquisition price
was not disclosed but Pabst posts annual revenues in the
$500M range and the Wall Street Journal previously
put a $250M price tag on the deal.
+ Company, New York/Itron, intelligence metering
and smart grid software for utilities, for corporate communications
and development of an education program targeting businesses,
investors and consumers. Makovsky won a pitch which included
Ruder Finn, Abernathy Macgregor and Hill & Knowlton.
PR, New York/The Agency Group, entertainment booking,
for media relations, PR and events. TAG has 57 agents representing
+ Company, New York/Sue Wong, designer, for brand
building, media and blogger relations, new product launches
and other efforts.
Communications, New York/Canadas Shaw Festival,
producer and presenter of the work of George Bernard Shaw
and playwrights of his era. The firm has worked with the
festival in the past.
Communications, New York/The Sodrugestvo Group of
Companies, agro-industrial company headquartered in Kaliningrad,
Russia with 18 locations and operations in seven countries,
Magrino Agency, New York/vineyard vines, sportswear
and lifestyle products, for U.S. PR and branding for the
SMR, New York/Both Sides Now, radio show featuring
Mark Green, Arianna Huffington and Mary Matalin, for PR
for launch of a nationally-syndicated talk radio program.
J. Friedman PR, New York/The Elysian, Chicago hotel,
for PR for the hotel and its restaurants, Balsan and RIA,
and the Sheraton Lincoln Harbor Hotel, Weehawken, N.J.,
to handle all hotel and restaurant PR activities,following
an $18M property-wide renovation.
PR, Boston/Dorel Industries, for a campaign supporting
its Dorel Juvenile Groups portfolio of brands like
Safety 1st, Quinny and Cosco. The firm won a competitive
review last year to launch Dorels Air Protect car
Communications, Waltham, Mass./Lancope, network performance
and security monitoring, as AOR for PR.
Baltimore, Md./Big Steaks Management, as AOR for PR, including
media relations, social media, community relations and integrated
marketing consultation for the franchisee of nine Ruths
Chris Steak House locations in Maryland, New Jersey and
Group, Boca Raton, Fla./BP Blows.com campaign, for
PR for the effort to sell t-shirts to benefit wildlife rescue
and environmental groups works on the oil spill cleanup.
PR, Los Angeles/Fonality, cloud-based business phone
systems and contact center solutions, as AOR for PR in the
U.S. and Australia following a competitive pitch. The six-figure
assignment touting its phone sytems started in May. Steve
Shimek, GM of LEWIS L.A. office, heads the work reporting
to Corey Brundage, VP worldwide marketing at Fonality.
Edition, June 30, 2010, Page 6
EYES ASIA-PACIFIC WITH ACQUISITION
Newswires international expansion has continued with
its parent companys acquisition of Hong Kongs
Corporate 360 in a deal worth up to $1.4M.
Business Media opened its wallet earlier this month to acquire
PRN operations in Brazil and Argentina.
continue to see significant opportunities to develop PR
Newswire in China and in the wider Asia Pacific region,
PRN CEO Ninan Chacko said in a statement.
said it made the Hong Kong deal for an initial cash payment
of $350K with earn-outs that could add up to $1M over three
company said Corporate 360 will enable PRN to expand its
multimedia and investor relations offerings in Asia.
360 handles webcast and other business communications services
across the Asia Pacific region, including China. UBM said
its 2010 revenue would be in the $400K range.
bought out its China partner Xinhua in November 2008 for
HISPANIC SOCIAL MEDIA GUIDE
The 2010-2011 U.S. Hispanic
Social Media Guide is now available free to marketers at
The 57-page booklet, produced
by the Hispanic PR Blog, Hispanic Public Relations Association
and the Word of Mouth Marketing Association, features best
practices and discussions from top executives in the sector
discussing trends and tactics for social media.
Articles featured cover
how to build and manage an Hispanic online community, working
with Latino bloggers, and measuring multicultural social
PATINO ALIGNS WITH EURO SEARCH
D.C.-based executive search
firm Patino Associates, has signed an affiliate partnership
deal with VMA Group, a European company focused on corporate
The companies said the
alliance creates one of the largest global practices focused
on the recruitment and placement of corporate communications
professionals with consultants in D.C., London, Manchester
and Brussels, and a goal of establishing operations across
Europe, the Far East, Middle East and Australia over the
next three years.
Patino was set up in 2008
by Michael Patino, a veteran of Russell Reynolds Associates
and Spencer Stuart.
Patino noted the continued
globalization of the communications discipline in
announcing the deal.
Wire has promoted Ibrey
Woodall to VP of its web communications services.
The company said her promotion follows the successful launch
of its NewsHQ online newsroom and InvestorHQ solutions.
Woodall, whos based in Florida and joined the company
in December, is responsible for leading the sales and service
of the products under those two banners, as well as other
upcoming web communications services.
Binkowski, who recently left MS&L after leading
digital for clients like P&G, Underwriters Laboratories
and Citibank, to Lippe Taylor Brand Communications, New
York, to executive VP of digital marketing. Hell continue
to speak at industry conferences and blog at davidbinkowski.com,
Shamable.com and Every Other Thursday.
Young Farrell, director of communications and strategic
partnerships for the N.Y. Diabetes Campaign, to The Partnership
for a Drug-Free America, New York, as director of public
affairs. She was previously director of public affairs for
Hardwick, former president of Grey Group, to Fleishman-Hillard,
as general manager of its New York office and president
of its Eastern region, including Boston and Cleveland. He
succeeds Nancy Seliger, who was promoted to executive VP
for global client relations earlier this year and he joins
the firms senior management committee. Hardwick spent
three years at Interpublic overseeing the Bank of America
account as COO and managing director.
Maguire, senior VP and director of comms., non-profit
AED, to Abt Associates, Calbridge, Mass., as senior VP,
strategic communications. She was previously with Fleishman-Hillard,
director of external comms. for the Corporation for Public
Broadcasting, and PR manager of Roy Rogers Restaurants.
Cohn, PR consultant and veteran agency pro, to The
Halo Group, New York, as VP/director of PR. She was previously
senior VP of consumer healthcare at HealthSTAR PR, senior
VP at Zeno Group and senior VP at Steele Rose Communications.
Previous stints included MWW Group and DeVries PR.
Wasserman, A/E at Ross Public Affairs Group, to The
Marcus Group, Little Falls, N.J., as an A/E in its PR division.
Rose, director of comms. for Oakland Mayor Ron Dellums,
to the San Francisco Municipal Transportation Agency, as
media relations manager, effective July 1. He previously
held comms. posts for the Bay Area Chapter of the American
Red Cross and N.Y. City Council Speaker Gifford Miller.
Jung to account director, JB Cumberland PR, New York.
She handles clients like iSi North America, Starfrit USA,
fusionbrands and MLA Australian Lamb. Jung joined
the firm in 2006.
Krebs to assistant VP, G.S. Schwartz & Co., New
York. She joined the firm in 2006 as a senior A/E from Bridge
Costello to regional director South Asia for Text
100. Steven Murphy, who was regional operations director
for So. Asia, was upped to RD for North Asia.
Edition, June 30, 2010, Page 7
PITCH DIVERSITY, NETWORKING
Corbett, candidate for chair-elect of PR Society of America,
stresses the need for diversity in his presentation
to the nominating committee, saying this includes being
open and responsive to diverse thought and opinion.
should be an integral part of every PRSA activity including
all activities, processes and thought leadership."
said diversity is no longer just about race or gender.
pledges continued collaboration with the Black PR Society
and the Hispanic PR Association as well as seeking alliances
with other related organizations.
Emphasizes Servant Leadership
candidate Philip Tate also pledges commitment to diversity
while emphasizing commitment to servant leadership,
which means collaboration, trust, empathy and the
ethical use of power.
credits Robert Greenleaf as the originator of that phrase.
talks about his work in the mentor/protégé
program of the Charlotte chapter, of which he was president.
notes that the College of Fellows recently took the lead
in promoting mentoring programs for PR pros.
are mentoring practitioners of all ages through the PRSA
Jobcenter and have designed programs for new professionals,
who are mentoring PRSSA students about to enter our profession,
Tate: Our objective as PRSA leaders should be to enhance
growth of individuals in the organization to increase personal
involvement and teamwork. By acting as collaborative servant
leaders, we commit ourselves to working with others to find
the best possible solutions and create the most dynamic
leadership team possible.
statements are online at prsa.org.
with Corbett and Tate, here is the full list of candidates
Steven Lewis Grant, senior manager, PR, National Education
Association, D.C.; Gail D. Liebl, director, communications
& branding, Travelers, St. Paul, Minn.
Kathy Nelson Barbour, communications manager, Mayo Clinic,
of Directors: East Central, Debra DeCourcy, VP, director
of corporate comms., Fifth Third Bancorp, Cincinnati, Ohio;
Stephen Iseman, Ph.D., professor, Ohio Northern University,
Ada, Ohio; Mid-Atlantic, Linda Burkley, president, Ardis
Strategic Comms. & Training, Harrisburg, Pa.; Midwest,
Rose McKinney, president, Risdall McKinney PR, New Brighton,
Minn.; Debra Peterson, manager, external comms. and community
relations, CenturyLink, Overland Park, Kan.; Northeast,
Kirk Hazlett, assistant professor, comm., Curry College,
Belmont, Mass.; Sunshine, Geri Ann Evans, president, Evans
PR Group, Longwood, Fla.; Tri-State, Joseph Cohen, group
VP, MWW Group, East Rutherford, N.J.; Deborah Radman, counselor,
Darien, Conn.; Western, Jane E. Dvorak, APR, president,
JKD & Company, Lakewood, Colo.; Marisa Vallbona, president,
CIM Incorporated, La Jolla, Calif.; Director-At-Large, Regina
Lewis, chief comms. officer, The Potters House of
Dallas, Tex.; Cher Merrill, VP of PR, marketing and comms.,
Associated Industries, Spokane, Wash.; Susan Walton, associate
professor, comms., Brigham Young University, Provo, Utah.
Delegates: At-Large (two positions open), Michael Brown,
associate, strategic comms., Booz Allen Hamilton, Norfolk,
Va.; Joyce Lofstrom, senior manager, corporate comms., HIMSS,
Chicago, Ill.; International Delegate-at-Large (two positions
open), Anthony Bradley, director, Bradley O'Mahoney PR Limited,
AFRICAN-AMERICAN SEEKS PRSA
Regina Freeman Lewis,
chief communications officer, The Potters House of
Dallas, a non-denominational megachurch, is seeking nomination
as director-at-large of PRSA.
She would be the third
African-American woman on the Society board in 63 years
The other two were Debra
Miller, 1997 president, and Cheryl Procter-Rogers, 2006
Only one African-American
male has been elected to the board, Ron Owens of Kaiser
Permanente, Pasadena, Calif. He resigned after five months
of a three-year term that started in 2006.
Ofield Dukes, African-American
Washington, D.C., counselor who was awarded the Gold Anvil
in 2001, sought to join the board last year as at-large
director. The nominating committee, headed by Rhoda Weiss
who had major clients in Hawaii, picked Barbara Whitman
of Honolulu instead. Gary McCormick, 2010 chair, named Dukes
and Wynona Redmond of Dominicks as non-voting directors.
Redmond is president of
the National Black PR Society of which Lewis is the parliamentarian.
Her application says her
current membership is offered via PRSA-to-NBPRS Alliance
and that she is a past member of the Miami, Atlanta and
Los Angeles chapters. She joined Potters House this
month from the Celsius Holdings Corp., a PR firm in Jupiter,
Fla., where she was president. Her bio says she was a principal
in the firm from 2001-2010.
From 1986 to 2000 she
was at nine other firms including IXL, FitzGerald Communications,
Capital Relations/MS&L, Freeman Assocs., Fleishman-Hillard,
The Bohle Co., Kodak, Media Cybernetics, and Hi-Tech PR
Opposing Lewis are Cher
Merrill, VP-PR, marketing and communications, Associated
Industries, Spokane, Wash., and Susan Walton, associate
professor, communications, Brigham Young University, Provo,
to the nomcom says she would bring experience outside of
the mainstream of PR and by virtue of her ethnic
and gender would give the board additional diversity.
Having lived in various
parts of the West and Southeast, she says she could bring
a geographical point of view that can bridge the communications
Edition, June 30, 2010,
wish Regina Lewis success in becoming
the third African-American woman on the PRSA board (page
Society talks a lot about diversity but has a poor track
record in this area.
Lewis would be only the third black woman on the board in
the 63-year history of the Society.
one black man made it to the board Ron Owens. He
quit in 2006 after only five months of a three year term.
Dukes, 2001 winner of the Societys Gold Anvil, tried
to be the second black male on the board last year but was
rejected by the nominating committee.
wound up in the back of the bus as a non-voting
board member appointed by chair Gary McCormick.
Society last year dumped the Multicultural Section because
it did not bring in enough revenues a slap in the
face to African-Americans and other minorities.
blacks are going to join when it costs $225 in dues plus
$65 initiation fee when they can join any of a half dozen
Black PR Societies in major cities for dues of $50 or so.
heads communications at The Potters House, a non-denominational
mega-church that draws 100,000 to its annual
hoping she will bring a major infusion of morality and openness
into the Society that has sunk deeper into itself in recent
hopeful of open elections during July, August and September
instead of the nominees being picked behind closed doors
followed by two months of silence.
top dogs are overpaid. Pay/benefits of the top eight
people at this investigative charity (501/c/3)
total just over $6 million for the three years 2008-2010.
This is way over the top
at a time when there are so many starving journalists.
We realize that charity
begins at home but this is carrying it too far.
Editor-in-chief Paul Steiger,
ex-Wall Street Journal, is collecting three times
$584,000 or $1.75M. A close second is managing editor Stephen
Engelberg, ex-New York Times, at $1.43M.
Fellow journalists are
calling this level of pay mind-boggling and
eye-popping and we dont blame them. ProPublica
wont reveal exact 2009 pay until filed with the IRS
PRSA has the same policy
of divulging pay only in the 990.
Media Devastation a Good Thing?
Journalist Paul Gillin
and others have opened a blog called, Is Media Devastation
a Good Thing?
He tracks the decline
of traditional media and the rise of social
Gillin estimates that
about half of the journalists at work in 2001 no longer
have jobs and that major consumer magazines have lost more
than 60% of their circulation in that period. Carnage is
the only word that applies to what is going on at newspapers.
These are not good developments
for PR pros since clients are still judging them on placements
in mainstream media.
An issue like this should
concern the PR Society rather than its obsession with its
own inner workings.
Like Regular Media
In this same vein, researcher
Angus Reid said June 15 that traditional media have much
more impact on how blue chips are viewed than social media
and advised caution by such companies in seeking notice
Only a few brands such
as Nike and Apple do well on all media, he noted. Vision
Critical, with whom he works, feels that the provocative
content needed to score on SM could actually damage brands
such as Johnson & Johnson and Kraft, which score at
the top of VCs polls.
Vision Critical as well
as PR trade associations and individual PR pros should not
just sit on their hands but urge these giant and smaller
companies to start subscribing again to mainstream as well
as trade publications.
The PR industry has lost
seven publications because big PR firms/corporations stopped
These include PR Reporter,
a weekly that carried many research reports, and PR Quarterly,
an outlet for PR professors and PR pros. Both died in their
The Ragan Report,
a weekly mostly on internal communications that was just
about as old, stopped its printed edition.
Companies should subscribe
because individuals will not. They may be non-subscribing
themselves out of real jobs and find they have
to make do with a pastiche of freelance assignments.
Current trend, especially
with health insurance costs escalating, is for PR firms
and companies to rely increasingly on outside contractors.
PR pros are finding themselves
almost like the laborers who show up at gas stations in
the Hamptons hoping for a days work on someones
Adding to media devastation
is the short term view of marketers who want proof that
any ad or PR placement brings tangible results.
The marketers, shunning
schedules in publications, only advertise in special issues
that speak to their needs.
This is like watering
a flower only when you want to look at it or feeding a pet
only when youre back from a trip. Pretty soon, both
PR pros previously only
had to get plugs in media or elsewhere. Now they have to
show proof it moves the needle.
The industry could be
researching itself to death.
Cell phones are dangerous.
In about 15 years there will be a pandemic of brain cancers
worse than the Black Plague, said electronic
engineer Lloyd Morgan in the May Harpers (For
Whom the Cell Tolls).
He warns that those
objects pressed to almost everyones ear are piercing
the brain with dangerous high-frequency electronic radiation.
A recent victim
was Senator Ted Kennedy, a constant cell phone user, who
developed a rare cancer in back of the ear used for his
The danger has increased
lately, Morgan notes, because children as young as five
are starting with the cell phone habit.
We note that little
is ever said about this issue in newspapers which get lots
of cell phone ads these days. Media mostly ignored the dangers
of heavily advertised cigarettes for more than 100 years.
Morgan advises keeping
cell phone usage to minimum, never keeping a cell phone
in your pocket, never putting a laptop computer
on your lap, staying at least 15 feet away from a working
microwave oven (waves go right through the door), and not
using light dimmers.
The strength of
electromagnetic waves can easily be measured by putting
a radio near a computer or TV screen, microwave, light dimmer,
It took 60 years
before scientists found that X-rays in improper dosage caused
cancer, Morgan notes.