The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 14, 2010, Page 1
SEEKS HEALTHY LIVING PR
Carolina is calling for proposals from agencies for a statewide
campaign funded with federal stimulus dollars to encourage
healthy eating and exercise among its citizens.
state has issued an RFP through July to guide a PR, advertising,
social media and communications campaign on behalf of its
Physical Activity and Nutrition Branch, known as PAN.
budget is $1,750,000 with about $865K allocated for placing
public service ads.
46 percent of high school students in the state met recommended
levels of physical activity in 2009, while 44 percent of
adults met the mark in 2007, the state notes in the RFP.
Carolina estimates that such inactivity costs residents
$9 billion in healthcare bills, workers' comp and missed
days at the office, while dependence on vehicles adds to
air pollution and other negative environmental effects.
the RFP at odwyerpr.com/rfps.
LOOKS FOR PR FIRM
Irelands discount airline, will look for a PR firm
following its split with Murray Consultants.
Murray held the Ryanair account for more than a dozen years.
Ryanair and Murray could not agree to terms of renewal of
the contract that is up at the end of the month. Ryanair
CEO Michael OLeary called the split regrettable.
received a legal blow on July 6 when the European Unions
General Court blocked its takeover bid for Aer Lingus, Irelands
began accumulating Aer Lingus shares following its privatization
in `06. It controls a 29 percent stake.
said Ryanair has no immediate plans to make a revised offer
for Aer Lingus, which is 25 percent owned by Ireland's government.
He told Dow Jones that it is inevitable that
the Irish government will ask Ryanair to rescue money-losing
executive VP who led Cohn & Wolfe's global digital strategy,
has moved to Brunswick
Group in New
York as a director of the firm.
senior partner Steve Lipin said Spero will help add social
and digital media aspects to its clients' campaigns.
was formerly president of client services for Larry Weber's
Digital Influence Group and director of marketing for Planet
O'DWYER PR'S NEW BUSINESS
PRs New Business Council has been opened to help PR
firms market themselves to prospective clients and also
to cope with the many issues and opportunities facing PR
firms in todays fast-changing environment.
will help PR firms gain visibility through listings on our
website and directory and will also provide the latest thinking
on a host of topics including client/firm relationships
and soaring health insurance costs, to name some of them,
said publisher Jack O'Dwyer.
great deal of the PR industry has migrated to the agencies,
particularly in the area of media relations, he said.
of all sizes are looking not only for PR generalist agencies
but also those that have expertise in certain well-defined
areas such as healthcare, tech, financial, food, environmental,
travel and beauty/fashion PR, he said.
rankings of such specialties score high on Google since
ODwyers is the only company doing such rankings,
firm principals of both large and small firms will be brought
together to share ideas on how to handle the leading issues
of the day.
on page 7)
TAPS VENABLE FOR GAZPROM
has hired Venable to increase Washington coverage for Russia's
Gazprom, the world's largest natural gas company. Venable
picks up a $28K-a-month retainer for its effort.
is currently negotiating a deal to develop an oilfield in
Iran, the country under United Nations sanctions. At the
annual meeting last month, Gazprom officials expressed confidence
in wrapping up an Iranian deal.
also has targeted Cuba for opportunity as U.S. sanctions
on that island nation near the half century mark. Cuba has
20B barrels of oil locked up in the Gulf of Mexico, adjacent
to the U.S. zone. Cuba is working with Spain's Repsol and
its partners Brazil's Petrobras, Venezuela's PDVSA, PetroVietnam
and Malaysia's Petronis to develop its Gulf holdings.
federal government relations pact with Ketchum calls for
a concentration on energy policy. That work entails meetings
with U.S. officials and monitoring legislation.
received more than $2.5M in outlays from Gazprom during
the past year.
Edition, July 14, 2010, Page 2
PR TO COUNTER ANTI-IMMIGRANT FLAP
task force of tourism officials in Arizona has recommended
a PR firm be hired to explain the state's strict new immigration
law that has led to a raft of bad press and canceled travel
to the Grand Canyon State.
set of recommendations was issued by the task force earlier
this month and released by the office of Gov. Jan Brewer,
who signed the controversial bill into law in April.
threats by some to Arizonans because of misinformation about
immigration law enforcement, I am confident that Arizonas
reputation and brand remains strong and that the truth is
prevailing, Brewer said.
the recommendations are an immediate contract with a PR
firm to help manage existing dialogue and clarify
the facts regarding [the new law] to key target audiences,
according to a summary.
could include editorials and interviews in key markets throughout
the U.S. such as Los Angeles, San Francisco, Denver, Chicago,
New York and Washington, D.C., as well as Mexico and other
select international markets, the task force said.
$280K has been allocated for the recommendations.
task force, which includes the state's Dept. of Commerce,
Arizona Mexico Commission, Office of Tourism, Arizona Hotel
& Lodging Association, Arizona Tourism Alliance and
business leaders, also recommended an immediate fact sheet
be printed for digital and print distribution to clarify
the new law.
to corporations, associations and grassroots programs are
also among the task forces plans to offset the barrage
of negative coverage.
is a crucial pillar of the states economy representing
37M million visitors and an $18 billion impact in 2008.
SHARES PLUNGE ON REVISION
in FD parent company FTI Consulting plunged more than 24
percent on July 7 as the company cut back its second quarter
earnings outlook and its stock was downgraded by two research
firms. The fall knocked more than $10 off its share price,
which was trading around $32.50.
said after the market close a day earlier that its Q2 revenue
will be in the area of $350M, off its $360.5M for the period
of '09, because a recovery in activity hasnt materialized
and CEO Jack Dunn said its strategic communications unit,
FD, has grown about 11 percent in the second quarter.
with preliminary June results, it became apparent that,
based on current economic conditions, progress in these
segments would not be at the pace originally anticipated,
and that the markets for bankruptcy, restructuring and M&A
are significantly slower than we anticipated, he said.
restructuring operation is down 18 percent while technology
has declined 14 percent, Dunn said.
Blair and Oppenheimer cut FTI shares from outperform to
EDELMAN CELEBRATES 90TH BIRTHDAY
J. Edelman, a native New Yorker who founded a PR firm in
Chicago in 1952 after being transferred there by a Big Apple
firm, celebrated his 90th birthday in Chicago July 1 surrounded
by 80 family members and friends.
Dan spent most of his time in Chicago, his son Richard built
New York into an even bigger office. The firm also expanded
internationally, now having more than 35 offices abroad.
birthday party for Dan was highlighted by a review of the
early days of the firm.
a graduate of Columbia University (Phi Beta Kappa) and its
Graduate School of Journalism, worked at a newspaper in
Poughkeepsie, N.Y., and as a stringer for United Press before
joining the Army in 1942.
spent three and a half years in psychological warfare, including
analyzing German propaganda on a daily basis.
first jobs after the war were writing news copy for CBS
Radio for Douglas Edwards, Arthur Godfrey and other personalities.
He also worked at Musicraft Records helping to publicize
a maker of hair coloring products, asked the PR firm of
Edward Gottlieb & Associates to hire Edelman. Toni then
wanted a PR person near its Chicago headquarters.
I was the only single man at Gottlieb, I went, recalls
later joined Toni as PR director and in 1952 opened his
own firm with the company as his first client.
Edelman firm reported total fees of $440 million in 2009
which included $92M in New York and $63M in Chicago.
UNVEILS REP MANAGEMENT TOOL
Worldwide on July 7 launched its initial study based on
its return on reputation indicator, a tool to
help clients protect and bolster reputation equity.
Margery Kraus calls reputation enhancement a business
imperative required to meet the growing demands of
firms RRI is based on research gleaned from 10,000
respondents and measures the affect on reputation based
on consumer behavior, activism, policy support, litigation
environmental, financial value, employee retention and recruitment,
according to APCO's statement.
its debut study, APCO partnered with the Retail Industry
Leaders Assn. to gauge the core drivers that define the
reputation of retailers. It found that a one point increase
in reputation spurred the typical consumer to increase spending
by $133 a year and influenced more than six million people
to give retailers the benefit of the doubt in a time of
Dumont, president of APCO Insight, believes reputation equity
is vital as companies face challenges that affect their
ability to remain competitive. He says companies are looking
to influence not just consumer behavior but expectations
and perceptions of a range of stakeholder groups.
Edition, July 14, 2010, Page 3
FIGHT PROPOSED POSTAL HIKE
Inc., Meredith Corp., Hearst Magazines and American Media
are key members of the recently formed Affordable Mail Alliance
to fight the proposed U.S. Postal Services rate hike.
under the proposed rates would see a two cent jump in first-class
mail 46 cents, while publishers say their tab would increase
by eight percent.
Postal Service blames falling revenues for a $6.5B loss
projected for its fiscal year ended September and another
$7B in 2011.
Alliance calls the new rates a tax on Americans
during a time when the economy is mired in a slump. It wants
the Postal Service to slash costs before raising rates.
The group notes that USPS reported a 13 percent volume drop
in `09, compared to a one percent dip in labor costs.
Conway, executive director of the Alliance, says to USPS
"the first rule of business is if you're in a hole
is to stop digging." He believes jacking up rates will
only move more customers away from the federal mails.
Postal Service has reduced employment bv 200K jobs and is
on target to cut $3.5B from its cost structure this year.
CORP. STICKS WITH MYSPACE
Corp. dismissed speculation last week that it wants to unload
MySpace, the social networking site that it acquired five
years ago for $580M.
chief Jonathan Miller said reports of ongoing talks
to divest MySpace are fabrications.
which has lost pace with Facebook and Twitter, is slated
for a re-launch by yearend.
COSTS CNNS NASR
dropped its Middle Eastern senior affairs editor Octavia
Nasr over her Twitter posting that expressed respect for
the late Grand Ayatollah Mohammed Hussein Fadlallah, a leader
said the 20-year veteran of Time Warner property made
an error of judgment with the Tweet, and feared that
her credibility as Middle Eastern editor would be compromised
explained on cnn.com that the Tweet was not meant to convey
support for Fadlallahs lifes work.
She said she does admire the Shia clerics support
for womens rights.
PAVES WAY FOR KING RETURN
York PR legend Howard Rubenstein is telling the media that
a very bright future awaits CNN stalwart Larry King when
the talk show host steps down later this year.
25-year anchor of CNN's prime-time line-up told Bill Maher
last week that hes got other things to do.
The 76-year-old King mentioned stand-up comedy among possible
pursuits with the expiration of his contract in November.
says King may also endorse products, hit the speaking circuit,
pen a column or teach journalism school.
told the July 5 New York Times that King has a very
prosperous future with a lot of money attached.
TAPS CNBC VALLEY CHIEF
Silicon Valley Bureau chief Jim Goldman has moved to Burson-Marstellers
San Francisco office to chair the firm's U.S. technology
has led CNBCs tech coverage from the Valley for the
last seven years. He also penned the popular TechCheck
blog on CNBC.com.
financial news network said Fortune senior writer
and cable news pundit Jon Fortt will be taking over the
bureau on July 19.
previously opened TechTVs Valley operation and served
as bureau chief after serving as tech correspondent for
ABC News in New York. He started out at an ABC affiliate
in San Jose anchoring financial coverage.
reports to U.S. president/CEO Pat Ford and global tech chair
Jennifer Graham Clary, who cited Goldmans deep
relationships in the Valley as an asset to tech clients
of the WPP unit.
STEPPING DOWN AT AOL
Primrose Wallace, executive VP of corporate communications
at AOL and a key PR executive in more than a decade with
the company, is moving into an advisory role.
Tim Armstrong said that she is leaving to spend more time
with her family and a search for her replacement will include
candidates inside and outside the company.
contract runs through November, according to a prospectus
from last December on the AOL spinoff from Time Warner.
She earned a salary of $425K in 2009 and was entitled to
a bonus of up to 75 percent of that figure.
joined AOL in 1999 handling the $160 billion merger with
Time Warner in 2000 and served as VP of corporate communications
for TW from 2001-05.
she was an executive VP at Robinson Lerer & Montgomery,
part of WPP, and started out in politics.
News poltiical campaign reporter and blogger for CBSNews.com,
is moving to Real Clear Politics as a White House reporter
been namd deputy national political editor at the Washington
Post, a position he held during the 2008 presidential
campaign. He had been serving as local politics editor.
military writer for the Wall Street Journal, is slated
to move to the National Journal as a senior correspondent
covering military affairs and national security.
leadership reporter for Roll
Call, to Fortune
magazines D.C. bureau as a business and government
news continued on next page)
Edition, July 14, 2010, Page 4
COLLEGE NEWSSTAND PLANNED
publishing company Zinio and a subsidiary of the National
Association of College Stores said they will partner to
create an all-digital online newsstand for the college market.
store will include 3,000 magazines and books
viewable via PC or mobile devices and includes a revenue-sharing
arrangement for NACS members who wish to promote the site
to college students.
companies said they anticipate developing private-label
versions for NACS members who decide to deploy and promote
their own digital newsstands.
Schlichenmayer, president of NACS Media Solutions, said
digital is increasingly the format of choice for college
students. He believes the venture will acquaint,
or reacquaint, students with magazines and books.
is a nonprofit trade group representing the $10 billion
collegiate retailing sector.
digital newsstand will debut in August 2010 at http://nacs.zinio.com.
can preview digital content before purchasing and purchases
will be available for reading on any device where a Zinio
app is installed.
SPREADS AIRBUS CRASH HOAX
power of the Internet to perpetuate a hoax is on full display
with the tale of an Arab flight crew that supposedly
demolished an Airbus plane during routine ground tests in
Toulouse in 2007.
story with graphic photos of that ill-fated jet that was
to be delivered to Abu Dhabis Ethihad Airways has
circulated via e-mail.
test crew not having read the run-up manuals
revved up four engines to takeoff power with
a virtually empty aircraft, according to the piece.
Not one member of the seven-man Arab crew was smart
enough to throttle back the engines, so the plane
smashed into a crash barrier and was totaled.
story claims the extent of injuries remains unknown due
to a media blackout because coverage would be deemed
insulting to Moslem Arabs.
accident was real, but there was no media cover-up. Airbus
released a press release the day of the crash, saying that
five of the nine people on the plane were hurt. Three were
hospitalized with non-life threatening injuries. Airbus
also noted that "engine run-ups" are standard
procedures during ground tests.
BBC, Associated Press and Der Spiegel covered the
crash. Ethihad Airways issued a statement to say that none
of its staffers was involved in the accident. An employee
from its contractor Abu Dhabi Aircraft Technologies was
A year following the crash, French investigators released
a 30-page report that said unchocked wheels
caused the crash.
Kaminski-Morrow, an editor at Air Transport Intelligence,
called the accident a schoolboy error and put
the blame on Airbus staffers. He told The National on
Dec. 21, 2008, that its hard to believe
that rules were broken because a guy from ADAT was in the
jet was at the Airbus headquarters, it was an Airbus
test pen, it was an Airbus engineer at the right-hand seat,
which the report said is where control inputs were coming
from, said Kaminski-Morrow.
HOSTS MEDIA TRAINING IN GULF
a trade group for North American travel professionals, is
working with Edelman to present a series of free seminars
in the Gulf coast region on handling PR during the oil spill
seminars start July 13 in Biloxi, Miss., and July 14 in
Houma, La. Others in Alabama and Florida are being planned
for the end of July.
president Lisa Simon said the sessions will help people
in the impacted destinations proactively manage this crisis
and use the media as partners to help communicate the facts.
will include Edelmans crisis, media and social media
relations pros as well as NTA professionals experienced
in tour operator communications.
to be covered include why Gulf region businesses should
be paying attention to media relations, crisis communications,
how to monitor the news, and managing interactions with
social media, among other areas.
once had Edelman on retainer to do all its PR and the two
have a long history. Edelman executive VP Cathleen Johnson
is a director-at-large on NTA's board of directors.
and registration is at NTAOnline.com/gulfcoast.
WRITERS SEEK PR VIA RFP
Society of American Travel Writers has issued an RFP for
a two-year PR contract with the 55-year-old organization
of 1,200 members like editors, photographers and film producers.
group targets three audiences in the U.S. Canada
the travel journalism community (members and non-members);
travel/tourism consumer news media, and trade media
and sees PR as a way to build membership, offer input on
the travel sector to the media, and promote the overall
RFP calls for a PR firm to produce and disseminate a steady
stream of press releases, identify and train spokespersons
for travel events, market its new brand, Travels
Most Trusted Voices, and leverage social media and
membership polling, among other tasks.
Hurley, a member of the group's PR committee, told ODwyers
the group is not currently working with a firm. She said
that previously PR activities were handled by volunteer
associate members (PR representatives) of the society.
declined to provide a budget, but added: "We do have
a commitment from the Society to fund the project. We are
looking for proposals from firms that include a budget amount
based on the RFP requirements."
annual convention is slated for Germany in October.
contract is expected to start in January 2011 and run two
years with two options. Proposals are due July 23. Download
the RFP at odwyerpr.com/rfps.
Edition, July 14,
2010, Page 5
OF PR FIRMS
UTILITY SEEKS EFFICIENCY PITCHES
City Power, the utility for 35,000 homes and businesses
in that Utah city, has issued an RFP to develop a marketing
and PR plan for its energy efficiency programs.
won a federal grant late last year from the $16.8B Office
of Energy Efficiency fund created by the stimulus law.
company seeks an agency to promote plans to allocate the
funds for residential energy audits, and rebates for appliances
are being asked to draw up a marketing plan to include media
and communication strategies, promotion activities, web
work and other tasks.
are due July 19.
the RFP at odwyerpr.com/rfps.
REVIEWS PR ACCOUNT
California Highway Patrol is reviewing its PR and media
account with an open RFP process through late July.
CHP seeks a firm to support its office of community outreach
and recruitment. The work, PR, media relations and public
service advertising in both English and Spanish, will support
both traffic safety campaigns and its own efforts to recruit
two-year contract is planned beginning December 1, according
to the RFP released July 6.
CHP, cemented into the pop culture zeitgeist through the
late 1970s and 80s TV drama CHiPS, is
based in Sacramento.
has worked with the CHP in the past.
are due July 29.
the RFP at odwyerpr.com/rfps.
BIZ ENTITY SEEKS PR PITCHES
economic development entity for central Iowa has published
an RFP open through July 23 to handle its $70K national
selection committee of the Greater Des Moines Partnership
has been tapped to oversee the process, which aims to narrow
a group of finalists by the end of July.
Partnership is looking for national PR experience and strong
media relations savvy, as well as expertise in community
relations and economic development. Knowledge of the region
is a plus.
currently works on small PR projects with two agencies in
the Des Moines area, said Lauren Burt, director of media
the RFP odwyerpr.com/rfps.
52-year-old redevelopment authority for the city and county
of Denver is on the hunt for a PR firm to burnish its image
and highlight its programs and resources as its focus has
shifted from blighted areas to historical redevelopment
and economic stimulus. The Denver
Urban Renewal Authority
issued an RFP on June 28 and is taking proposals through
July 16 for the $60K account. A 16-month contract is expected
to carry two option years. RFP at odwyerpr.com/rfps.
& Partners, Washington, D.C./ORG, The Public
Interest Registry, manager of the .org Internet domain,
as AOR for PR to raise brand awareness of the
domain among the technology, non-profit and business communities.
New York/INGUAT, the Guatemalan Tourism Board, as PR and
marketing agency of record for North America. Work includes
PR, trade marketing, events and promotions.
PR, New York/Pompei A.D., creative agency, to increase
visibility among retailers and real estate developers for
its design work and for founder Ron Pompei.
Morris + King Company, New York/BlueCava, database
of information on computing devices, as AOR for PR, including
digital and social media. BC is a unit of Uniloc USA.
Communications, Cambridge, Mass./jovoto, Berlin-based
online platform to connect brands and organizations with
communities, for North American PR as the company launches
its New York office and expands to North America.
Baltimore/WorldStrides, educational travel and classroom
instruction, for strategic branding expertise,
and PET E.R., Maryland veterinary hospital, for a new website
and collateral materials and to develop an integrated marketing
Communications Group, Silver Spring, Md./TerraGo
Technologies, geospatial collaboration software, for PR
and social media.
Merrell & Partners, Raleigh, N.C./El Pueblo,
for a road safety radio public service advertising campaign
via the firms Hispanic marketing, sponsored by State
Farm Insurance. The firm is providing strategic counsel
and will write, edit and record the spots.
Communications, San Francisco/Dictionary.com,
as AOR for PR to elevate its position as a trusted reference
source. The firm said it will target mobile, technology,
business and consumer lifestyle media.
PR, Los Angeles/RMG Networks, for corporate PR for
the San Francisco-based digital media company which produces
in-flight and fitness center entertainment, and NYTimes.com
Los Angeles/Independent Television Festival, or ITVFest,
non-profit event for independently produced TV pilots, slated
for L.A. July 30-Aug. 5, and The Goddard Group, entertainment
design company, for PR. VP Carl Larsen heads the new accounts.
PR, Portland/Tillamook County Creamery Association,
natural cheese marketer, as AOR for PR after a review that
included a field of five local, regional and national PR
PR, Amman, Jordan/dot.jo,
Jordanian web development and enterprise solutions provider,
to manage its PR and media rels. plans.
Edition, July 14, 2010, Page 6
distribution service Marketwire has acquired social media
monitoring company Sysomos for an undisclosed sum.
companies have Toronto roots. Sysomos was created as a research
project at the University of Toronto in 2005 and counts
PR firms like Hill & Knowlton and Shift Communications
among its customers.
Koudas, professor at the university, is co-founder and president.
said the move gives its clients tracking and sentiment analysis
capabilities for outlets like blogs, social networks, Twitter,
forums and video through Sysomos services MAP
Nowland, president and CEO of MW, said the acquisition is
a step in putting together an integrated solution strategy
across communications disciplines like PR and IR, independent
of business size or budget.
said Sysomos tools help manage crisis situations,
track and measure reputation, monitor press coverage, and
correlate the connection between press releases and
news coverage with social media activity.
is owned by Toronto private equity firm OMERS.
GRABS SWEDISH NEWSWIRE
said it will acquire Sweden-based newswire and press contact
database Public and Investor Relations PIR Svenska in a
deal that closed July 1.
company has seven employees with revenue of about SEK 8M,
or $1M. Terms of the deal were not disclosed.
which is based in Sweden, noted PIRS has built a sizeable
customer base, particularly in the public sector, and will
have a positive effect on its European operations in the
cost-cutting amid a rough 2009 for the company and the PR
services sector overall, Cisions CEO Hans Gieskes
said the company will increasingly seek out acquisitions
to boost its Connect press release distribution service
and Plan media database.
Research and technology company Vision
unveiled ReactionPlus, an audio and video testing service
that allows users to measure reaction to content. The tool
captures respondent feedback across up to ten different
dimensions, which, VC notes, compares to traditional two
dimensional dials. That approach, the company says, helps
users uncover which words, images and sounds trigger engagement,
as well as at what point a storyline captures or loses its
audience, and which presenters have most appeal and why.
has been tapped by the law firm of Joseph B. Lichtblau to
design and develop a web and mobile web presence. ...E.H.
Waco, Tex., has opened a video production division, Cut
Pro Video, led by Bage Anderson, a video shooter, editor
and producer who won an Emmy for CNNs coverage of
the Branch Davidian standoff. Infio: ehandersonpr.com.
The unit handles corporate video and electronic newsgathering
Okas, assistant VP of communications at the American
Kennel Club and former Weber Shandwick staffer, to Widmeyer
Communications, New York, as an assistant VP in its education,
arts and philanthropy practice. Jonah
Fay-Hurvitz, senior marketing associate, Digitas,
joins as senior A/M on its health and wellness team.
Oberstein, a nine-year veteran of Marriotts
Ritz-Carlton Hotel brand, to director of communications,
Leading Hotels of the World, New York, in charge of corporate
PR, media relations and publicity worldwide for the New
Borror, a former Indiana state representative, to
Public Affairs Group, Indianapolis, as a senior VP to run
its Fort Wayne office. He is a former VP of corporate services
for Star Financial Bank and worked in the construction industry
at Gaylor Group Inc. and Liberty Construction. Borror started
out as an aide to Sen. Richard Lugar (R-Ind.).
Durand to Publicis Consultants | PR, Seattle, part
of MS&LGroup, as senior VP and account director for
its Nestle. He was recently with T-Mobile USA and Microsoft
after in-house stints at Charles Schwab and Levi Strauss
& Co. Agency postings included Fleishman-Hillard, Ketchum
Zukowski, former editor at Ward's Auto World and
VP at Rogers & Associates during a 25-year career, to
GolinHarris, Los Angeles, as senior VP in the Interpublic
units corporate communications practice. He takes
on work for ExxonMobils Torrance refinery, Sands Eco
360 sustainability projects and NADAguides.com.
Hallwyler to Ziosoft, Redwood City, Calif., as senior
director of corporate communications after serving as a
consultant to the company. She was VP corporate comms. for
Eklin Medical Systems and held similar positions with R2
Technology, Zonare Medical Systems and Acuson.
Ross, an intern for Rep. Mike Quigley (D-Ill.), to
Jones Public Affairs, Washington, D.C., as an A/E in the
firms healthcare practice and business development
Trafford, managing partner, Burghley Communications, to
Lloyds Banking Group, London, as group communications director.
Hatcher to senior VP, government and public affairs,
Food Marketing Institute, Arlington, Va. She continues to
direct all federal and state PA outreach work for the supermarket
industry trade association.
Wiggins to director of executive communications and
engagement, Citizens Financial Group, Detroit.
Ennis to VP corporate communications, DTE Energy,
Edition, July 14, 2010, Page 7
will be provided on such nuts-and-bolts topics as crafting
contracts with clients; safeguarding secrets when employees
leave; non-compete contracts; staying within the law when
employing outside contractors, and obtaining letters of
Creativity Characterize PR Firms
has shifted more to firms in recent years just like corporate
ad departments shifted their work to ad agencies many years
ago, said ODwyer.
variety of assignments available in agencies is attractive
to the most creative PR pros, he said.
PR firm has a wide range of capabilities and techniques
that can be applied to any issue that comes up and can quickly
add more hands if that is what is needed," he said.
who join ODwyer PRs New Business Council at
the charter rate of $300 yearly will be able to post a description
of their firm's services, executives and accounts on odwyerpr.com
and will receive the following informational products: access
to the daily news site odwyerpr.com;
the 2010 ODwyers Directory of PR Firms
listing 1,700 firms; subscription to ODwyers
monthly magazine, and access to the running database of
Requests for Proposals (RFPs) that has published 87 RFPs
RFPs are obtained from companies, local, state and federal
government bodies; trade associations, professional groups
and other sources.
Jack ODwyer at [email protected].
Details are available at odwyerpr.com.
CHIPS WANT TO AX APR BOARD DUTY
Committee for a Democratic PRSA said 65 members of the Arthur
Page Society have signed their petition to drop the need
for accreditation for national board duty.
executives work at blue-chip companies such as General Electric,
Chevron, Intel, Wal-Mart, United Airlines, Levi Strauss
and United Airlines. The Committee notes that the Page Society
has not taken a position in the debate.
group has also received support from PR pros representing
top colleges like New York University, Drexel and Southern
Committee's goal is to have 1,000 signatures on its online
petition to remove the APR requirement for national leadership
in order to present it at PRSA's Assembly. It currently
has 343 signatures.
than 20 percent of PRSA members are accredited, which means
that 80 percent of the Societys 21,000 members are
banned from leadership.
BACKS DEMOCRACY MOVEMENT
Moses, president of PRSA/L.A.,the fourth biggest chapter
with more than 500 members, has announced chapter support
of the Committee for a Democratic PRSA which wants to remove
the APR rule for board and officer service.
said the chapters board believes that the Society
ought to distinguish its members by their professional
talents and passion for advancing the profession
whether or not they are APR and find national leaders
notes that fewer than 20% of the Society's members are APR
meaning that about 17,000 members cannot run for national
APRs have blocked non-APRs from seeking office since the
Moses said the boards support of the APR program is
not involved since it believes the APR process provides
professional development and distinction for those who hold
board is urging chapter members to sign the Committees
Sent to Board
national board, having skipped the traditional quarterly
meeting in April, will meet Friday in Atlanta.
members as well as the 19 candidates have been e-mailed
the following questions by this website.
Jack ODwyer said that While the move to end
rule by the APRs is progress, there are numerous abuses
and undemocratic practices that must be ended now and cant
wait the four or five years before the board has a majority
of non-APRs on it.
among these, he said, is the boards refusal to publish
a list of the 2010 Assembly delegates who were elected,
according to the bylaws, by Jan. 1, 2010.
other legislature or governing body in the world, including
Cub Scout packs, keeps secret the members of its rule-making
body, he said.
have been sent to the national board as well as the 19 candidates
for national board and officer posts.
far, the only candidate who has answered them for publication
is Regina Lewis, chief communications officer, The Potters
House of Dallas.
CHAIR, COO AT GA. CHAPTER
McCormick, chair of the PR Society, and Bill Murray, COO,
will attend the July 15 meeting of the Georgia chapter which
takes place the day before a national board meeting in Atlanta.
will speak at Maggianos Buckhead restaurant on How
Americas Leading Home Improvement Network Grows Brands.
He is director of partnership development at HGTV of Scripps
Networks Interactive and will tell the expected audience
of 100+ how your organization can leverage other brands
to reach new audiences through partnership development
a single dollar changing hands.
is the second biggest chapter in the Society with more than
800 members and will send nine delegates to the Assembly
Oct. 16 in Washington, D.C.
president is Timothy Hussey of Emory University School of
The board meeting will be the first since January.
Society has also set a new APR Boot Camp for Aug. 4-7 at
h.q. with the fees set at $350 for the instructions. Applicants
must also pay the $385 APR fee for a total cost of $735.
it are Michele Hujber, APR chair of PRSA/N.J., and Bob Saline
and Jason Kirch, APR co-chairs, Central Pa. chapter.
Edition, July 14, 2010,
Committee for a Democratic PRSA,
which wants to end the 35-year rule of the Society by the
small minority of accredited members, has won the en masse
backing of 65 PR executives.
343 signatures on its petition now include those of nine
PR professors and eight Fellows. Also significant is that
a sitting board member, Don Kirchoffner, has broken ranks
with the board to sign the petition.
members are usually 100% loyal to any stand of the majority
of the board and even sign a promise at the first board
meeting not to break ranks.
a Fellow, is a former PA director of the U.S. Army and a
member of its PR Hall of Fame. He has often said he has
never ducked a press call.
signatures will give a lot of momentum to the Committees
drive although it still cant loosen nationals
grip on the chapters.
Gary McCormick and COO Bill Murray are
speaking Thursday to the Georgia chapter and we are calling
on McCormick to can his commercial for HGTV (the leading
home and lifestyle cable network) and instead take
questions on the revolt against the APRs.
public stance is that the board is neutral on the revolt
but his and the boards actions belie that.
board wont let the committee headed by Richard Edelman,
Art Stevens and Dave Rickey use the 21,000 e-mail list of
wont allow any coverage by Tactics either online
or in print of the Committee for a Democratic PRSA.
has buried the subject on its little-used PRSAY blog. The
last mentions of the Committee were in mid-May.
Fellows have sent 14 questions to the candidates and that
is what needs discussing.
among them is where is the list of Assembly delegates who
were elected as of Jan. 1, 2009? No legislature in the world,
down to and including Cub Scout packs, has a secret governing
remain under tight control of
the board and staff. Only one of the 110 chaptersLos
Angeleshas yet to side with the Committee, which has
won the backing of PR leaders such as James Grunig.
is the author of several books and is the creator with his
wife Larissa of the symmetrical theory of PR
which says communicators must do something in return if
they want audiences to do something.
joining in the reform movement is Frank Ovaitt, former president/CEO
of the Institute and now an SVP with Makovsky + Co. Also
signing was CEO Ken Makovsky.
Fellows of the Society besides Kirchoffner are now pushing
for ouster of the APRsEd Block (1997 Gold Anvil winner),
Kathy Lewton (2001 president), Kirk Hallahan, Larry Foster,
Bruce Harrison, Richard Newman, Nann Miller and Richard
PR professors besides Grunig and Hallahan
signing are Don Stacks of the University of Miami; Elliott
Schreiber, Drexel University; Kathy Fitzpatrick, Quinnipiac
University; Irv Schenkler, New York University; Clark Caywood,
Northwestern University; Robert French, Auburn, and Robert
signers include: Mary
SVP of Bob Evans Farms and 1998 president of PRSA; Gary
director, corporate communications and PR, General Electric;
president, Edelman China and former CEO, Manning, Selvage
& Lee; Michael
and CEO, MWW Group; Amy Binder, CEO, RF Binder Partners;
VP and chief communications officer, Merck & Co.; Carol
Cone of Edelman,
formerly CEO of Cone; Carol
VP-IR, Wal-Mart Stores; Ray
Coca-Cola, (senior counsel, 2007 board); Mike
Central Michigan chapter; David
manager, PA, Chevron Corp.; Ronald
director, Ketchum Midwest and former VP-PA, Sears, Roebuck
and Co.; Elise
SVP-CC, USAirways; Chris
dir., CC, Hyundai Motor America; Daniel
Corning International; Donna
CCO, PNC Financial Services; Brian
Office Depot; Bill
Group, Asian market PR specialist
board of the Society skipped
its spring meeting for the first time ever.
We know boards never skipped this meeting because for many
years it met at resorts or resort cities such as Carmel,
Vancouver, Lake Tahoe (for skiing), San Antonio (golf),
Santa Fe (twice because of the art/music festival), Montreal
and even London (entire board in 2000 for a four-day visit).
a loss of $1.1 million reported for 2000-2001, the board
stopped such excesses.
dont want a repeat of what happened on Sept. 24 last
year when 2009 chair Mike Cherenson spoke to the E. Lansing,
Mich., chapter for 57 straight minutes before he allowed
a couple of minutes of questions.
hot topic then was the bylaws revision on which thousands
of hours of volunteer and staff time had been spent. We
dont want a commercial for HGTV which is the reason
McCormick returned to the board after resigning from it
in 2006. Scripps wanted him to publicize the cable channels
initially promised some new ideas including naming African-Americans
and reporters to the Strategic Planning Committee he headed
board squashed that plan and McCormick caved.
motives were clear at the Assembly last year when he spent
17 minutes describing plans for the Society at the start
of the meeting when numerous Assemblies had demanded a halt
to such time-wasting speeches that should have been given
in advance in hard copy or e-mail.
was a horrific waste of time when the Assembly had a huge
pile of work on its deska complete re-write of the
including McCormick wasted the first hour and a half of
the session and then another hour and 45 minutes for a lunch
PR executives and figures, including many leading educators,
are pressing the board for reform.
hope it will listen to them and vote removal of the APR
barrier at the earliest possible time so that free and open
elections can take place this summer for the first time
in more than 35 years. Only ten days notice is needed
for an Assembly that could use proxies to wash away this
stain on the Society.