The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 21, 2010, Page 1
C-W WIN BIG CDC PACT
and Campbell-Ewald have won a $28M pact from the Centers
for Disease Control and Prevention to develop a national
campaign addressing obesity and tobacco use, which the CDC
says are two preventable causes of death.
non-profit, Washington, D.C.-based AED, which has handled
PR campaigns for the government, including the CDC, in the
past, teamed with C-Es Detroit office to pitch an
RFQ issued by the CDC in January.
work awarded includes paid, earned and social media efforts
and supports the Communities Putting Prevention to Work
initiative funded by the federal stimulus law. Part of the
assignment will include First Lady Michelle Obamas
Lets Move campaign against obesity.
handles the CDCs national campaign to increase flu
vaccination, The Flu Ends With U, as well as
the National Collaborative on Childhood Obesity Research
and the National Tobacco Cessation Collaborative.
created the Thrive campaign for Kaiser Permanente
to get consumers more engaged in health and wellness.
is part of Interpublic.
NYSE TAPS GE CAPITAL EXEC
Robert Rendine, who heads
global corporate affairs at GE Capital Global Banking, has
been tapped as senior VP of corporate communications for
NYSE Euronext, starting in September.
Rendine will oversee media
relations, executive communications and broadcasting, reporting
to executive VP/chief administrative officer Andrew Brandman.
Ray Pellecchia, VP of corporate comms. at the NYSE prior
to the $11 billion 2007 merger with Paris-based Euronext,
continues in that title.
Rendine, who was senior
VP/corporate comms. at the American Stock Exchange before
moving to GE in 2003, is slated to take up the role on Sept.
7, the New York-based company said.
In addition to operating
the Euronext, New York Stock Exchange and NYSE Arca exchanges,
the company also runs the NYSE Regulation non-profit that
oversees securities firms and companies listed on the NYSE
NYSEs CEO Duncan
Niederauer said in a statement that Rendines hire
will help communicate the companys transformation
into a leader in the exchange and financial technology space.
FENTON DROPS FLOTILLA
says it will not renew its six-month $240K contract to promote
the Al Fakhoora campaign that is bankrolled by the wife
of the emir of Qatar, according to the Jewish Telegraphic
Al Fakhoora has ties to
organizers of the Turkish convoy that attempted to break
Israels blockade of Gaza. Its director was among passengers
on the boat that was raided by Israeli military personnel
on May 31. Nine passengers were killed in the attack.
began March and expires Aug. 31. The contract calls for
managing Al Fakhoora's website, handling social media like
Facebook and Twitter, pitching relevant media outlets and
conducting outreach to U.S. students. Fentons hourly
billing rates range from $275 for senior VP Robert Perez
to $95 for account coordinator Ami Watkin. Fenton executives
could not be reached for comment.
EDELMAN POWERS SUZLON'S $1M
Edelman is leading a PR
campaign worth more than $1M in fees/expenses during the
next year to bolster the worldwide corporate image of Indias
Suzlon Energy and to pitch the competitive advantages of
its line of wind turbines/farms to targeted U.S. audiences.
push is the largest component of the communications effort,
accounting for fees of $46,833 a month, plus a six percent
monthly administrative charge. Expenses are estimated at
15 percent of fees.
The firms New York,
Chicago and Mumbai offices are to develop and promote a
global storytelling narrative suite for Suzlon,
covering its positions regarding its brand, investments,
products and wind/renewable energy.
A U.S. domestic component
is pegged at $300K in fees, $30K in expenses and $18K in
administrative charges, according to the Edelman/Suzlon
PATERSON LEANED ON SARD VERBINNEN
Embattled New York Gov.
David Paterson has paid Sard Verbinnen and Company at least
$166,000 to serve as his PR advisor.
The hiring of SV&C
came to light amid filing of Patersons campaign expenditures,
which included $900K in legal and PR bills. The governor,
beset by investigations of a top aide and his own receipt
of Yankees tickets, had considered a primary challenge to
Attorney General Andrew Cuomo before dropping out of the
race earlier this year.
Disgraced former New York
Gov. Eliot Spitzer also hired SV&C as he managed the
media storm over his alleged involvement with a prostitute.
Edition, July 21, 2010, Page 2
AGENCY SEEKS PR FIRM
law enforcement division of the National Oceanic and Atmospheric
Administration, which has a rocky relationship with commercial
and recreational fishermen and is being pressured by members
of Congress to reform its operations, wants pitches from
firms to foster outreach, handle media and conduct other
Office of Law Enforcement, known as OLE, put out a feeler
in May to gauge interest from PR firms and issued a formal
RFP on July 15.
of the agency have cited haphazard enforcement and highlight
a need to reform fisheries laws, which many believe are
too stringent. Thousands of activists rallied in Washington
in February targeting NOAA administrator Jane Lubchenco
for resignation and urging reform of the Magnuson Stevens
Act that governs marine fisheries law in the U.S.
Barney Frank (D-Mass.) said last week that he is backing
off a call for Lubchenco's resignation - supported by other
Congressmen -- as the Obama administration assured him fisheries
laws will be a priority of the White House.
replaced the enforcement division's chief after taking the
reins in 2009 and has vowed further reform, although a timeframe
for change could widen as NOAA has been drawn into the Gulf
is no incumbent for the PR assignment as it is a new one
with NOAA, the agency told ODwyers. A year-long
contract with four options years is expected to be awarded
following the RFQ process.
operates six divisional offices and 59 field offices across
Johnson ([email protected])
is point of contact. Download the statement of work at odwyerpr.com/rfps.
BELL POTTINGER FLIES TO FERGIE'S
Bell Pottinger is doing
PR on a pro bono basis for the Duchess of York as the cash-strapped
ex-member of the royal family is forced to cut her seven-member
The PR firm is filling
in for PR consultant Kate Waddington, who worked for the
former Sarah Ferguson for a decade, according to the Telegraph.
ex-husband, the Duke of York, has agreed to handle her financial
affairs until she gets back on her feet. The 50-year-old
Duchess admits being on the brink of bankruptcy with debt
estimated in the $5.5M range.
The Duchess split
with Waddington was done on a perfectly amicable
Her driver, Colin Tebbutt, the royal protection officer
who once guarded Diana, the Princess of Wales, was also
dropped from the payroll.
The Duchess received some
criticism last week for jetting off to the Caribbeans
Necker Island, which is owned by the British tycoon Richard
James Henderson, a BP
spokesperson, noted that the Duchess was a guest who was
invited to celebrate Bransons 60th birthday.
Earlier this year, Fergie
was caught on tape in which she apparently offered to sell
access to Prince Andrew.
REGAN SAVED BY COAST GUARD
Boston PR legend George
Regan was rescued by the Coast Guard July 9 after his 26-foot
boat caught fire off the coast of Cape Cod.
The Cape Cod Times
reported that Mashpee fire officials received the call about
a boat on fire, but fog stymied the efforts of local rescue
crews and a CG helicopter. A CG cutter located the boat
near Succonnessett Shoal and found the Regan Communications
chief and a passenger in good shape.
The boat was towed by
a private contractor.
Regan told the Times there
were a few nervous moments and thanked all involved
in the rescue.
The boat, which Regan
bought a year ago, is being inspected. Regan told ODwyers
hes taken more ribbing over the accident
than anything else in his professional career.
Regan is a former Boston
Globe reporter and was press secretary for Boston mayor
RC has an office on the
Cape (Osterville) and Regan has a home in Willowbend.
TEXAS SEEKS GO TEXAN
Texas is seeking PR pitches
to garner media attention for both its wine industry and
to highlight the state as accommodating to retirees, two
initiatives covered under a state marketing program called
Under the terms of an
RFP issued July 8, firms can pitch one aspect or both.
To bolster its wine sector,
the Lone Star State wants a firm to guide a media relations
campaign, while a second aspect of the effort is a PR push
for the public, retirement industry businesses, developers
and investors centered on Texas' Certified Retirement Community
program and touting the benefits of retiring there.
Deadline for pitches is
VETERAN PR PRO LUND DIES AT
Beatrice Lund, who worked
for many New York PR firms before starting her own firm
in 1989, died suddenly July 12 in Stamford Hospital in Connecticut.
She was 64 and died of
complications after a fall.
Lund, a native of New
York, operated her firm in New York until several years
ago when it was relocated to New Canaan. She operated it
there with her husband, Michael Bruneau, a CPA who had an
earlier career at Arthur Young & Co. and other CPA firms.
A prolific writer with
a sharp wit, Lund worked first as a freelance writer and
photographer and then at a number of New York firms including
Manning, Selvage and Lee; Robert Marston and Assocs.; Creamer
Dickson Basford; McDavid, Richmond & Rudd, and Thomas
L. Richmond & Associates.
A graduate of New York
University with a B.A. in French and philosophy, she also
attended Duke University. Lund had opinions on many PR subjects
including what she felt were the unimaginative descriptions
PR firms applied to themselves.
Surviving besides Bruneau
are two sisters, Catherine and Margaret Ann.
A memorial service will
be held at a later date.
Edition, July 21, 2010, Page 3
BBC is targeting the U.S. advertising market via a re-launched
website that offers viewers more news of the states.
news organization has split the Americas portion
of the site into U.S. and Canada, and Latin America.
signed up as the initial advertising partner.
U.S. editor Matthew Davis leads the effort from his perch
BBC also is rolling a travel section in a venture with its
Lonely Planet unit.
Allan, a former travel editor at the New York Times
web operation, heads that effort.
Beeb has 17M monthly unique visitors in the U.S.
BRANDS WITH BLOOMBERG
Washington Post has created a co-branded online business
section with Bloomberg to marry its political bent with
its partner's business news, data and information savvy.
Brauchli, executive editor of WaPo, says the partnership
will offer market and policy news in one comprehensive
section also features two blogs. Company Beat
will be written by Jia Lynn Yang, who recently joined the
Post from Fortune. Yang promises insights on how
business interacts and influences D.C. as well as regulatory
Economy is to be concerned with breaking news, economic
analysis and Wall Street development.
and Bloomberg launched a global news services, The
Washington Post Service with Bloomberg News, in January.
BOLSTERS SPORTS PROGRAMMING
Warner has joined its Turner Sports and Sports Illustrated
web operations to capitalize on synergies and create new
is to handle business operations, sales, marketing and product
management for SI.com
is to contribute editorial content for the web, mobile and
currently has 19 sports/entertainment sites covering the
National Basketball Assn., Major League Baseball, NASCAR,
PGA and NCAA.
ROLLS IPAD APPS
Magazine, which says it sold more than 10K of the Popular
Mechanics showcase issue in its first five
days of availability on Apples iPad, eyes an aggressive
intro strategy for the rest of the year.
plan is to encourage interaction with users, rather than
putting together a digital replica of the print publications.
slates a blockbuster Q4 debut of O, Oprah Magazine
that will feature a bookstore and e-reader.
yearend, Hearst will have iPad apps for Esquire,
Marie Claire, Seventeen and Cosmopolitan.
MTV Networks has acquired Social Express Inc. to lead its
drive into the social gaming space.
gaming is one of the biggest drivers of the explosive growth
in social media, said MTV CEO Judy McGrath in announcing
of that growth includes development of social gaming shows
and characters based on the MTV and Nickelodeon brands.
Francisco-based SEI is to be integrated into Nickelodeon
Digital. CEO & co-founder Tony Espinoza takes on the
VP/general manager of social gaming title for MTV Networks'
Nickelodeon Kids & Family Group. Neil Souza, SEI co-founder,
assumes the VP-technology, social games position.
report to David Williams, senior VP/general manager of games
in Nikes kids & family operation.
game sites AddictingGames.com,
attracted more than 22M unique visitors in May.
OPPONENT WARNS NEWSWEEK
candidate Mattie Fein issued an open letter to Newsweek
managing editor Jon Meacham to express concern about the
potential acquisition of the magazine by a company owned
by the husband of Rep. Jane Harman, the California Democrat
being challenged by Fein.
Harman International acquires Newsweek, Congresswoman Jane
Harman would be in the catbird's seat controlling the news
magazine's reporting or editorializing because she owns
millions of dollars of its stock," Fein said, noting
the magazines history of groundbreaking reporting
from Watergate to the current Iran crisis. That would
bode ill for your reporters and editors. Harman is an ardent
foe of freedom of the press.
said Harman tried to kill a story by New York Times
reporters Eric Lichtblau and James Risen about the government's
warrantless surveillance program saying the Congresswoman
would be likely to exert her ownership leverage to
divert Newsweeks investigative reporting away from
government wrongdoing that could be politically embarrassing
Harman, an electronics tycoon, told the New York Post
that his wifes political career would have no impact
on his stewardship of the magazine. I dont tell
her how to vote and she doesnt tell me how to run
my business, Harman said.
GOLF NEWS SITE LAUNCHED
and Asian Golf Monthly have launched Golf360, a digital
media network focused on news of the global sport of golf.
site debuted during the British Open last weekend in Scotland.
daily site has bureaus in Asia, Europe and North America
and includes a twice-weekly e-newsletter - delivered Wednesdays
and Sundays to correspond with tournament schedules.
news continued on next page)
Edition, July 21, 2010, Page 4
GAUGES ADVOCACY SOCIAL MEDIA USE
advocacy groups have flocked to social media en masse to
mobilize and engage stakeholders, but only one in five are
using such technology for fundraising, according to a study
studied S.M. use among 34 groups like AARP, National Rifle
Association and the National Taxpayers Union 15 left-leaning,
14 right-leaning and five considered neutral -- finding
that only one had no social media presence and 91 percent
have adopted the three main tools in the space -- Twitter,
Facebook and YouTube.
is the most popular social media tool, followed by Facebook
and YouTube, B-M found, although Facebook fans
far outnumbered Twitter and YouTube followers. The NRA (260K
fans), Freedom Works (253K), Human Rights Campaign (417K)
and MoveOn (92K) had the largest followings on Facebook.
analyzing social media use, B-M found that Facebook is being
heavily used to rally base supporters and build communities,
while Twitters use is geared toward disseminating
messages and positions on issues to both supporters as well
as influencers like journalists.
solid majority of groups use Facebook (56%) and Twitter
(61%) to encourage direct outreach to Congress, providing
links or email forms.
Lawrence, managing director of digital public affairs for
B-M said the findings reinforce the fact that in todays
social media age, any issue advocacy or public affairs campaign
that relies solely on traditional media and paid advertising
simply will not succeed.
only 21 percent on Twitter and 19 percent on Facebook were
using social media to raise money for causes, the research
found. Right-leaning groups were significantly more engaged
in fundraising through S.M. with 29% using Facebook and
Twitter for that purpose, compared with only 14% of left-leaning
groups on Twitter and only eight percent raising funds on
relative dearth of fundraising will likely change as tactics
and technology change. New software like BlueSwarm allows
Facebook users to donate funds and cultivate their own friends
and followers for donations through Outlook or Facebook,
VENTURE FUNDING HIGHEST SINCE 08
Jones said venture funding in the second quarter of 2010
was at the highest level since before the global recession
in Q2 of 2008 as $7.7 billion was pumped into 744 deals
in the U.S.
compares with $8.4B and 699 deals for the period in 08.
technology led the charge followed by healthcare, which
actually saw more dollars invested at $2.7B, and energy
as the deal count was up 13 percent from Q2 of 09
and the amount of capital rose 26%.
Austin, editor of Dow Jones VentureWire, said one catalyst
for healthcare growth is venture firms placing a premium
on drug development companies nearing commercialization,
requiring large sums to get their drugs through trials.
deals raised $1.9 billion with the largest slice going to
software at 156 deals and $908M.
and utilities garnered $1.1 billion, including the nations
largest transaction in the quarter a $350M round
raised by Better Place, a Palo Alto, Calif.-based company
that provides support infrastructure for electric vehicles.
JUST ANOTHER HUSTLER
New York Yankee owner George Steinbrenner is remembered
as just another hustler on the make in Cleveland
during the 1960s by Roldo Bartimole, contributor to clevelandleader.com.
who was convicted for making illegal campaign contributions
to President Richard Nixon, paid off striking newspaper
writers in 1974 in order to build goodwill.
reported in 1975 that Steinbrenners Amship Corp funneled
$10,000 to Clevelands Superintendent of Schools to
pay 10 reporters/editors $1,000 for two weeks to speak to
high school English classes about journalism.
Steinbrenner fund was kept secret from the public. Bartimole
wrote that Steinbrenner shuffled the $500 a week to
reporters who might at some point be able to give him a
favor to protect him.
two journalists of the Cleveland Press refused the cash.
at that time, branded Steinbrenner a blustering corruptor.
Steinbrenner, who was the Press Clubs Man of
the Year in 1968, also pled guilty to intimidating
employees to lie to the FBI and federal grand jury.
Bartimole: Why Steinbrenner wasn't spending time in
jail only proves that justice can be denied if you have
enough money and well-placed friends.
who wrote the Starting Up column at Smart
Money and joined smSmallBiz in August 2007, joined the
N.Y. Daily News as assistant business editor and
reporter, covering small business and personal finance for
the Your Money section.
spent two years at the Wall Street Journal Sunday,
where she wrote personal-finance articles and a column about
young people starting out.
York Post reporter James Fanelli has joined the News
in that same capacity.
York Times tech reporter Brad
joined Bloomberg BusinessWeek magazine as a senior
affairs and intelligence correspondent for Reuters
Washington bureau, is moving to the Wall Street Journal
in D.C. to report on national security.
joined Reuters in 1993 to cover markets in New York and
later worked from San Francisco, Washington, and the Middle
makes the move in August.
Edition, July 21,
2010, Page 5
OF PR FIRMS
TEAMS WITH NOURIE
WPP branding exec Jim Johnson has taken a 50 percent stake
in New York B2B consultancy Park Lane Communications, which
has changed its name to Nourie Johnson Communications to
reflect Johnson and president Phil Nourie.
who serves as chairman, is former CEO of Enterprise IG,
now Brand Union.
said the firm is expanding and looking for a senior VP to
lead its branding/marketing M&A group which includes
hedge funds & private equity. Base salary is $300K plus
bonus, he said.
combined firm has hit the ground running with last months
win over Weber Shandwick, Edelman, and WPP shops to handle
communications and advertising campaigns for Global X Funds,
which is launching Lithium ETF, an exchange-traded fund
that tracks lithium producers and battery makers.
firms, investment banks, hedge funds, private equity and
venture capital firms all need to take a sharper look at
how they are positioning themselves for growth via a robust
communications strategy, said Johnson, who has worked
with Bank of America, Caterpillar, Ford and Harley Davidson.
FORCE TAPS VOX FOR MEDIA TRAINING
Optima, an Albuquerque PR firm, has won a $10,600K, two-day
pact to provide media training for Air Force officials at
Incirlik Air Base in Turkey in July.
is a key base for NATO operations and is home to U.S. airmen,
Turkish Air Force personnel and British airmen. It also
houses about 90 American nuclear bombs.
McDonald, Western regional director for Vox Optima who handled
media support and training for the U.S. Pacific Fleet during
the 2004 tsunami response, will handle the assignment through
three half-day sessions for airmen at the base. That includes
two sessions of about 100 airmen and an executive session
of about 40 commanders.
said the training will focus on skills for airmen to be
effective media spokespersons while on foreign assignment
and will include crisis communications.
Air Force put out a solicitation for the work in late May.
Washington, D.C., firm Stanton
has formalized its digital communication services with the
launch of dnaLab, with DNA being an acronym for Digital
Needs Assessment, Advisory, Activation. The firm, which
has provided digital consulting for several years, said
the move combines its traditional and digital savvy with
measurement tools that can assess where our clients
are, determine where they should be, and ensure that digital
initiatives are in the DNA of their overall
comms. programs. ...The high-profile Spider-Man Broadway
musical in the works has moved its PR from Boneau/Bryan-Brown
to rival theatrical PR firm O&M. Opening of the expensive
show was moved from the spring to the fall of 2010.
Media International, New York/Associated Press, for
national corporate communications, as well as marketing
and promotion of new products and services; GE, for events
and PR activities for this falls celebration of the
General Electric Theater television series from the 1950s
and 1960s, in connection with the 100th anniversary of the
birth of its host, Ronald Reagan; PBS, for national publicity
of the three-part series Michael Feinsteins
American Songbook airing in October 2010; Scholastic
Media, for national media outreach for the company and its
childrens media properties: television and interactive,
and TV Guide magazine.
Financial Marketing, New York/Agio Technology, managed
IT services for hedge funds, for PR counsel and to manage
corporate communications for the seven-month-old start-up.
PR, New York/Donald J. Pliner, luxury footwear and
accessories, as the brands PR agency of record.
PR, New York/Jeff Magic, dating coach, for development
of dating advice seminars and media relations programs.
Inc., Rochester, N.Y./McKissock, online provider
of pre-licensing and continuing education for professionals
in the appraisal, real estate, home inspection, mortgage,
engineering, and behavioral health fields, for digital strategy
Boston/Mamas & Papas, British nursery brand, for launch
in the U.S. this fall, following a pitch process that began
in February when the marketing team visited New York to
meet with agencies from LA, Boston and the Big Apple.
Communications, Cambridge, Mass./Like & Tweet,
free social media application and content library developed
by CEOExpress Company, for North American PR.
Marketing PR, Baltimore/Craftsmen Developers, for
a PR campaign that includes media and community relations
programs and initially focused on its distinction as the
first developer on the East Coast to get the National Association
of Home Builders Research Center 4-Star Green Land Development
PR Worldwide, Washington, D.C./everis, IT consulting,
for the introduction of a permanent presence in the U.S.
in Reston, Va., for the Spain-based company.
Davis International, Washington, D.C./Employer Support
of the Guard and Reserve, a renewal, for media, branding
and events; LUNGevity Foundation, for counsel and PR support
for the merger of two nonprofits; ProximaRF Technology Corporation,
RFID readers, for branding and govt and public rels.;
Tactronics Holdings, intelligent armor solutions, for govt
relations and PR; National Museum of Women in the Arts,
for strategic counsel and events for launch of the New York
Avenue Sculpture Project, and the Washington Ireland Program,
to produce the inaugural An Evening with Celtic Chefs
event in D.C.
Edition, July 21, 2010, Page 6
SETS ADRIAN DEADLINES
Hospitality Sales and Marketing Association International
is accepting entries for its popular Adrian Awards competition
with an early deadline of Aug. 27.
54th annual competition includes dozens of categories across
three divisions - advertising, PR and digital marketing.
new categories have been added, including an award with
National Geographic Traveler for sustainable tourism,
and honors for loyalty program consumer and loyalty programs,
tradeshow marketing, mobile, and social media campaigns.
A. Gilbert, president and CEO of HSMAI, noted the difficult
economic year required particular diligence among marketers.
"It's been a challenging year on many levels, so we
are extremely proud to acknowledge the hard work of our
peers as they promote the travel and tourism industry,"
2010 installment will be the first for the Leader in Sustainable
Tourism Award, presented in conjunction with National Geographic
Traveler to recognize a person, company or community for
showing leadership in that sector.
are judged by a panel of more than 200 industry execs and
travel community members.
deadline is Sept. 10 and winners will be honored at HSMAI's
annual gala in New York in late January 2011.
requirements are at adrianawards.com.
Execs can apply to be judges by contacting Desiree LaFont
at 703-506-3297 or [email protected].
HISPANIC PR AWARDS SEEKS ENTRIES
The Hispanic PR Association
has opened up its annual call for entries for the PRemio
Awards competition through August 20.
Ten categories across
various PR sectors like technology, healthcare, social media
marketing and sports cover work conducted from June 2009
to June 2010.
Campaigns can be multicultural
or general market but must have an Hispanic component.
Entry fees are $150/members
"We understand it
takes a special kind of expertise to develop and implement
a communications campaign that resonates with the U.S. Hispanic/Latino
populations," said HPRA-L.A. president Lourdes Rodriguez
of VPE PR.
Nominations to honor professionals
in four categories are also being accepted through July
30, including Journalist of the Year, Public Relations Professional
of the Year, Young PR Professional of the Year (less than
3 years), and Corporation of the Year.
and London reputation management software company Augure
have aligned for a web-based application for PR professionals.
LexisNexis provides its analytics capability, which includes
sentiment analysis and influence rating and is integrated
with Augure's campaign and workflow tools ComSuite and ComDecision.
Sun, PR manager
at SLS Hotel at Beverly Hills, to Bullfrog & Baum, Los
Angeles, as an A/D. Carrie Whitt, AA/E at Victoria King
PR, joins as an A/E. Both are handling clients like Wolfgang
Puck, David Myers Group and Hatfield's. In B&Bs
East Coast office, D.C. transplant Megan Bailey joins as
a senior A/E from Heather Freeman Media & PR. Shes
now the account lead for Starr Restaurants, Plein Sud and
a variety of new and exciting projects. Also, Ashley Zink
joins as a senior A/E from DeVries PR. Vicki Loo, freelancer
and former DeVries PR A/E, joins as an A/E.
VP of public affairs, policy and communications at Verizon
Northwest, to CompTIA, Washington, D.C., the trade association
for the information technology industry, as senior director
of public advocacy. He was previously chief privacy officer
at Verizon and an attorney-advisor at the National Telecommunications
and Information Administration.
editor, Business Insurance, to insurance giant Marsh,
New York, as U.S. media relations director. She was with
the trade publication since 1992.
founder and principal of ODonnell and Associates,
to Steinreich Communications, Group, Hackensack, N.J., as
VP and GM of the firm's D.C. office.
handled media relations for the Spokane Regional Convention
& Visitors Bureau, to Red Lion Hotels Corp., Spokane,
Wash., as director of corporate communications starting
consultant in Weber Shandwicks European public affairs
practice, to FD Blueprint, Brussels, as a senior consultant
to its own PA unit. Also joining FD are Christian
consultant at FAKTOR 3 AG, and Stephanie
makes the move as a senior consultant from FD America's
director for Citigate Dewe Rogerson in Greater China, to
APCO Worldwide, as a senior VP in Hong Kong to lead the
firm's financial communication practice in Greater China.
She was a journalist for 10 years at Hong Kong daily Ming
executive VP and director of Ketchum Digital. Forman, who
joined the Omnicom firm in 1998, had been senior VP and
director of operations and creative development for Ketchums
digital content shop in North America. The digital unit
has also added Joe
a VP from MWW Group; Ben
VP in Chicago who was at Allstate, and consultant Tracy
a VP in San Francisco.
Edition, July 21, 2010, Page 7
FEMALE PR EXEC DIES AT 71
Laurie, an environmental advocate and writer who played
a key PR role in starting Earth Day and set a new standard
for female executives at AT&T and corporate PR in general,
died at her home in Manhattan on July 14. She was 71 and
had been battling brain cancer for the past year.
was the first woman to join AT&T's 10-person executive
committee as executive VP of PR and brand management in
1987. She was the highest ranking woman in the company's
history at the time and directly counseled its CEO and chaired
AT&T's large foundation. She retired in 1998 and continued
as a PR counselor.
career started when she was a stay-at-home mother and saw
a notice in the Village Voice about a planning meeting
for what would become Earth Day.
led communications and was said to convince then-Mayor John
Lindsay to close Fifth Avenue in New York to cars for the
event so crowds could hear speakers like Paul Newman and
success of the event led to a freelance assignment writing
an environmental supplement for the New York Times
which led her to a job at AT&T in 1971 creating environmental
education programs for the company's employees.
who earned an undergraduate degree from Barnard College
and an MBA from Pace University, served as president of
the Arthur W. Page Society and PR Seminar and was among
the first named to the National Honor Roll of Women in PR.
She was the first woman to receive the Arthur W. Page Society's
Hall of Fame Award.
is survived by her husband of 48 years, Robert, her sister,
Lois Schauber, two daughters, Amy Laurie and Lisa Pott,
as well as three grandchildren.
memorial service is being planned for September.
OK SEEKS PR TO BOOST SCIENCE,
Oklahoma is on the hunt
for pitches for its $50K-a-year PR account supporting a
program to attract and boost research and technology business
in the Sooner State.
The assignment is with
the Economic Development Generating Excellence program known
as EDGE, a push to build a $1 billion endowment - its
currently at about $150M - to issue grants aimed to attract
capital and high-paying jobs that come with tech and research.
The RFP calls for a PR
firm to achieve greater awareness of and involvement with
EDGE within Oklahoma communities. Its target audience is
divided into three groups: policymakers, tech researchers
and innovators, and Oklahomans who would benefit from scientific
and tech research investment.
To remain competitive
and profitable virtually all Oklahoma businesses must continually
increase the use of innovation and technology, states
the RFP. "This promotion and marketing activity will
strengthen Oklahoma's technology-based economy by attracting
more federal funds for applied research, by increasing the
number of qualified responses to EDGE solicitations, and
by enhancing EDGE's image within Oklahoma."
Proposals are due Aug.
FIRM SUPPORTS PUSH BY JUSTICES
CRC Public Relations,
the go-to firm for conservative PR work in recent years,
is supporting the growing advocacy group led by Supreme
Court Justice Clarence Thomas wife, Virginia - Liberty
If you believe in
limited government, individual liberty, free enterprise,
national security and personal responsibility, and have
felt these principles are under attack from Washington,
then you've come to the right place, Thomas says in
a video introducing the group.
CRC is handling all media inquiries for the group.
Thomas is pitching LC
as an online town square set up to fight a big
government agenda. The group says it is non-partisan
but it has aligned with the Tea Party movement and its two
top leaders have worked for Republican members of Congress.
Thomas was an aide to
former Rep. Dick Armey (R-Tex.), while managing editor Brian
Faughnan is a former legislative director for ex-Rep. David
SCHWARTZ CLIENT TARGET OF
G.S. Schwartz & Co.
handles NBTY Inc., which is the target of a $3.8B leveraged
buyout deal by Carlyle Group. The transaction ranks as the
biggest LBO of the year, a bullish sign for private equity
funds that are sitting on more than $500B in cash.
Shareholders of Ronkonkoma-based
NBTY will receive $55 in cash for each share owned, the
price represents a 57 percent premium over the last 30-day
daily closing average.
NBTY manufactures, markets
and distributes nutritional supplements under brands such
as Natures Bounty, Vitamin World, Rexall, GNC, Solgar,
Puritan's Pride, Good n Natural and Home Health.
Carlyle has more than
$90B in assets under management. Its companies have a combined
$85B in revenues and nearly 400K staffers.
Sandra Horbach, head of
Carlyle's consumer and retail sector, says NBTY is an attractive
buy due to its well-established brands, a proven vertically-integrated
multi-channel/geography strategy plus strong leadership.
Carl Hymans at Schwartz
works the business.
DEEGAN RETURNS TO B-M
named Susanne Deegan managing director in its U.S. public
affairs practice. The New York-based pro reports to Mike
Lake, practice chair.
She rejoins the WPP holding
from The Harbour Group, where she did crisis PR and counseled
clients on regulatory and legislative issues arising from
the Empire State's capital of Albany.
Deegan (formerly Chasanoff)
worked at B-M from 1999 to '07. She handled collective bargaining,
litigation, workplace accidents and PA for companies in
the steel, energy, textile, transportation and supermarket
Prior to B-M, Deegan worked
as assistant legislative representative in the Office of
New York Mayor Rudy Giuliani and was involved with consumer
affairs, lobbying, economic development and public safety
Edition, July 21, 2010,
death of AT&T PR veteran Marilyn Laurie from
brain cancer July 14 (page 7) saddened us but also set bells
ringing in our head.
have been reading many web stories about cellphone use and
brain cancer, including a just-released study of 5,000 such
struck us as ironic that an AT&T employee should be
felled by a disease that is occurring with increasing frequency.
assume Laurie was a cell phone user like just about everyone,
but are trying to check this out with AT&T PR.
World Health Organization Interphone study of brain tumors
that occurred between 2000-04 found that top users of cellphones
had double the risk of tumors than non-users.
"top users" they meant those making one call a
week for six months or more which would be called almost
non-use by todays habits. The scandal of this study
is that its release was blocked for six years.
plenty of more recent evidence of the dangers of cellphones,
cordless phones, Wi-Fi, microwave ovens, laptops, computers
and other emitters of electromagnetic radiation.
is a big PR problem for the cell phone, related industries
and media that duck the story.
might as well stick your head in a microwave oven
as use a cell phone or cordless phone because the radiation
is the same, say scientists. Stay at least ten feet away
from any operating microwave, the warning goes.
France has banned the
sale of cellphones without headsets or earpieces that keep
the phones away from the head and also banned cellphone
ads to those under 14 and use of cellphones by children
Prof. Joel Moskowitz of
the University of California at Berkeley says heavy cellphone
use for a decade or longer increases brain tumor risk
by at least 30%. Teenagers who use cellphones heavily
have 3-5 times the rate of brain cancers, said research
Lennart Hardell of Sweden.
An article in the May
Harpers predicted an epidemic of brain tumors
in about 20 years and said the ad power of the cellphone
industry is silencing the debate.
Journalism in the
U.S. is dead, said Cindy Sage of Sage Associates,
which consults on EMF-health issues.
Comparisons are being
made to foot-dragging about the dangers of smoking, asbestos
and high-dosage X-rays.
A more than full-page
feature in the New York Times on May 27 on the dangers
of radiation, pollution, etc., in the home said in the first
paragraph, beware your Wi-Fi!
A new study has been launched
in Europe covering 250,000 people.
Cellphone users who became
brain cancer victims include Ted Kennedy ("cellphone
addict") and Johnnie Cochran, whose lawyer cited his
fondness for the cellphone. Diane von Furstenberg developed
a salivary gland tumor.
AT&T had a full page
ad for its cellphones in yesterday's NYT but there was no
mention of headphones.
Pathetic Leadership Hits Georgia
The visit of PRSA chair
Gary McCormick and COO Bill Murray to the Georgia chapter
July 15 was proof positive, for anyone who needs it, of
the ineptitude of national leadership.
McCormick gave a far too
long 40-minute pitch for HGTV, and Murray, who got a $50,064
raise in 2008 to total of $359,866 in pay/benefits, did
not speak at all. Neither Murray nor the board will tell
us what he is making in either 2009 or 2010.
McCormick should speak
to the New York chapter forthwith and so should chair-elect
Rosanna Fiske, who is spending the year in total silence
as is the tradition at the Society. If she refuses, she
should withdraw as chair-elect. Neither the Society nor
the industry can stand another year of a non-leader who
is in the chairs post basically to promote his or
her employer. Fiske, making her fourth trip to the board,
already has a solid record of press avoidance.
What PRSA should be tackling
is the catastrophic loss of media jobs which is mirrored
in PR jobs. Media job loss is three times the rate of other
job loss and totaled 45,599 jobs from Jan. 1, 2008, to late
last year according to UNITYs Layoff Tracker Report.
a trace of irony, McCormick, after introducing himself
and Murray, said, Many of you probably dont
know who we are.
Of course they dont.
M&M have mostly been in hiding. McCormick had only spoken
to six of the 110 chapters this year (only one in the top
20) and is scheduled to speak to only two more.
Georgia, second biggest
chapter with nearly 900 in its area, was not on the official
McCormick schedule (only released after we asked for it)
and we think he only added Georgia at the last minute since
the board was meeting the next day in Atlanta.
Attendees, when they finally
got the chance, questioned McCormick on the issue of the
daythe request by the Committee for a Democratic PRSA
that the board support its proposal to remove the APR requirement
for board and officer posts.
wouldnt give his personal opinion, saying we
would all have to wait and see what the Assembly does Oct.
16 (the Assembly being nearly three-quarters APRs). Its
not my place to decide, he said.
Here is a leader
who refuses to lead. He is only a minor figure in Scripps
Networks Interactive, not listed among 16 leaders
of the company and not even listed among its three press
The Society is led
by too many people who have not risen to leadership posts
in the business world and who flunk the test of leadership
when they gravitate to the top of this organization.
Murray, whose speech impairment
was noted by several of the attendees, is unsuited to be
president of the Society because he rarely appears
anywhere. He had no background in PR while the staff heads
of all the other major professional groups (ABA, AMA, AICPA)
are professionals of the respective occupations.