The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 28, 2010, Page 1
INDUSTRY SEEKS PR PITCHES
board and commission for California walnut growers and handlers
are reviewing its PR and advertising accounts with RFP processes
RFPs for PR and advertising have been issued under a mandatory
three-year review rule, both carrying a Sept. 15 deadline.
California Walnut Board (64 handlers) and the California
Walnut Commission (4,600 growers) want PR pitches for the
U.S. targeting consumers and health professionals.
includes media outreach, tradeshows, education campaigns,
events, recipe development and media tours, among other
tasks. Increasing consumption is the overarching goal, according
to the two entities.
budgets are $2,225,000 for the CWB and $1.6M for the CWC.
Torme Lauricella PR of San Francisco is the incumbent.
contract running from Sept. 1, 2011 to Aug. 31, 2012 is
planned with two options years.
Getz, marketing director for the CWB and CWC, is overseeing
the process. She is at 916-932-7070 or [email protected].
RFP is at odwyerpr.com/rfps.
GENERAL JOINS SITRICK BRINCKO
General Steven Blum, who retired June 1 after more than
40 years of military service, has joined Sitrick Brincko
Group as chief of its homeland security practice.
was deputy commander of the U.S. Northern Command and before
that Chief of the National Guard Bureau.
was responsible for National Guard mobilization in the aftermath
of 9/11, Hurricane Katrina, California wildfires and provided
military support for the U.S. Border Patrols operations
along the southwest border.
also served as a commander for Operation Joint Forge
in Bosnia-Herzegovina, a force that included U.S. Army personnel,
Guardsmen from more than 20 states and soldiers from nine
Sitrick, CEO of SB, said in a statement that Blum managed
the aftermath of nearly every kind of major crisis imaginable
from terrorist attacks to natural disasters for cities,
states and an entire region of the world. He adds
a critical new element to the firm.
also leads the firm's defense, government relations and
Connection, which trades on the NASDAQ, is parent of SB.
PR UP 7.1% IN Q2
second quarter profit rose 4.2% to $243M bolstered by a
7.4% jump in U.S. revenue to $1.6 billion.
ad/PR conglomerate that owns firms like Ketchum, Porter
Novelli and Fleishman-Hillard, said PR revenue was up 7.1%
to $291M for Q2 and up 6.6% for the first six months on
revenue of $567M.
John Wren said in a conference call on July 20 that the
company sees increasing stability and improvements
across all markets.
PR gains compare with advertising (up 4.6% to $1.4B), CRM
(up 5.9% to $1.1B) and specialty communications units, including
healthcare, up 11.4% to $299M.
revenue was up 5.9% in Q2 to $3B, up from about $2.9B for
the same period of 09.
the first six months of 2010, Omnicom said profit ticked
up 2.2% to $407M while revenue is up 6.1% to just under
$6B. In the U.S., revenue is up 5.7% through June 30.
categorized the company's global business at three speeds.
America, the Middle East and Asia are at go
and producing solid gains.
Europe is more tempered as Wren said he remains very
cautious about the region.
domestic market is moving forward but he said
improvement in unemployment will be key to growth.
SECURITYS HOWE TO USEC
Howe, who handled Congressional outreach for the Dept. of
Homeland Security, has joined U.S. Enrichment Corp. as director
of government relations. He reports to Christine Ciccone,
senior VP/external relations.
worked under DHS Secretary Janet Napolitano as deputy assistant
secretary for legislative affairs.
served in the Coast Guard for 27 years. As CG spokesperson
in Miami, Howe dealt with oil spills, law enforcement, migrant
interdiction and was the media point man in the CG's response
to Hurricane Andrew. Howe began his service as a cutterman
and rose to command the 270-foot Tampa.
operates the nation's only uranium enrichment facility,
supplying fuel to half the U.S. market and a quarter of
the world's nuclear reactors.
May, the company received a $200M strategic investment
from Toshiba Corp. and Babcock & Wilcox.
Edition, July 28, 2010, Page 2
CITY CALLS FOR PR HELP
city of Clearwater, Fla., which sits on the Sunshine State's
oil spill-exposed western shore, has floated an RFP for
tourism marketing that includes PR, social media and some
is no incumbent as the RFP is a new requirement which comes
as the $25M in marketing funds for the state from BP runs
Beach bills itself as an international tourist destination
(tourism is its largest industry) and it's also home to
the largest fishing fleet on Florida's west coast.
Frank Hibbard told a congressional committee in New Orleans
last week, Were losing bookings. Event planners
aren't coming to Florida. In some areas of Great Britain
and Germany, Florida has been taken off the tourism map
until the threat has receded.
RFP, released July 16, reads: It is the citys
intent to drill-down in key visitor markets
with a well-coordinated marketing and public relations plan
that will leverage all efforts and best maximize exposure
across all media platforms, reads the RFP.
city wants a firm to demonstrate its travel media relationships
and provide a list of past tourism work as part of its pitch.
Budget is $164,000.
Clearwater-St. Petersburg, a tourism entity for the area
aligned with a larger organization, Visit Florida, received
$1.2M from the $25M allotment for Florida from BP and has
been running advertisements touting clean beaches. Visit
Florida said last week that it was pulling the plug on its
ads as BP turned down a request for $50M more.
for the Clearwater pitch is Aug. 16.
the RFP at odwyerpr.com/rfps.
PLOTS LINCOLNS PR
& Wolfe has picked up the account of Lincoln Financial,
the life insurer that last month paid off the $950M bailout
money that it received from Uncle Sam.
used proceeds from stock and debt offerings to buy back
preferred shares issued to the U.S. Treasury Dept. under
its Troubled Asset Relief Program.
Communications had the account until last year, when it
picked up competing business.
Dennis Glass issued a statement to note that the TARP funds
were repaid with attractive returns to taxpayers.
The Philadelphia insurer viewed the funding as a temporary
cushion to help face challenging times.
is to work on branding, corporate positioning and executive
thought leadership. Michael Bayer, executive VP & U.S.
corporate practice leader, heads the account.
has $146B in assets. It earned $283M during the first-quarter
vs. a $579M `08 net loss.
who participated in the selection of C&W, said the Q1
financials reflect our ability to drive growth in
our business with quality products and strong distribution
along with the benefits of continued improvements in the
capital markets. The second quarter numbers are due
Dzielak is Lincolns chief marketing officer.
HITS CORPORATE REPS
unprecedented level of vitriol is being directed at corporations,
according to research company Vision Critical, which has
produced the latest rankings of its corporate reputation
companies with solid reputations like Johnson & Johnson,
which topped the VC ranking, and Kraft, No. 2, are feeling
the backlash sparked by companies like BP (last among the
54 companies gauged by VC) and Goldman Sachs (53 of 54).
forty years of studying corporate reputation, I have never
seen this level of vitriol aimed at larger corporations,
said John Gilfeather, executive VP of stakeholder management
at TNS who works with VC on its Reputation Plus ranking.
It is not just an erosion of positives, but also a
rise in distinct negatives.
drew from a pool of 10,800 interviews for the ranking across
54 companies on an index from 0 to 100.
percent of respondents said companies have top executives
more concerned about their own compensation than the long-term
health of their firms. Thirty percent said companies put
profits ahead of what is good for the U.S. and 29% described
the average corporation as greedy, 28% went
with secretive and 26% chose arrogant.
said the top 10 companies in the ranking, mostly consumer
packaged goods producers, all rated favorably on fundamentals
like value, quality and trust while avoiding major scandal.
But, VC noted, these darlings of reputation also attracted
negative comments about executive compensation and putting
profits above the good of country.
Procter & Gamble
TAPS MARCHESI FOR INTEGRATION
Marchesi, who played a role in the integration of GCI Group
in Cohn & Wolfe and led C&Ws New York headquarters
office, has moved to Fleishman-Hillard in the Big Apple
in a new post intended to package the firms
takes the new title of managing director and senior partner,
global integrated marketing communications.
president and CEO Dave Senay said in announcing the new
post that clients in this brave new world need
a more integrated and global approach and noted Marchesi
will work to bring together the firms disciplines
and package its offerings.
was at GCI Group during its 2008 merger into C&W. Previous
stints included MS&L Worldwide and Ketchum, where she
led that Omnicom firms New York healthcare practice.
Edition, July 28, 2010, Page 3
SHIFTS TO NBC
Bashir, co-anchor of ABCs Nightline, is
leaving for NBC/MSNBC. He will be an afternoon anchor on
the cable channel and contributor to Dateline.
makes the move next month after a six-year stint at ABC
Weir is moving to Nightline, joining Terry Moran and Cynthia
McFadden as anchors. He is co-anchor of the weekend Good
News president David Westin penned a memo to staffers, praising
Weir for covering breaking news and uncovering global trends.
has been at the forefront of our adoption of all that
new technology makes possible, often shooting his own material
in the field and embracing new forms of reporting now possible
in the digital world.
JOINS BOSTON MAGAZINE
McNamara, a Pulitzer Prize winner and former Boston Globe
columnist, will write monthly for Boston Magazine.
a nearly 30-year career at the Globe, McNamara worked her
way up from newsroom secretary to columnist. She nabbed
the Pulitzer in 1997 for commentary.
Putz, editor of Boston Mag, called McNamara one of
the most recognizable and respected voices in the region.
She is smart and fearless, he said.
says she is eager to rejoin the public conversation.
She also wrote for the New York Daily News, News-Times
(Danbury, Conn.) and United Press International.
is currently a journalism professor at Brandeis University.
TAPS TECH PR PRO AS VP/COMMS.
Bently, former senior VP of corporate communications at
AOL, has moved to PBS as VP of corporate comms., based in
had been running her own digital PR shop SocialBuzzPR since
leaving AOL in 2009 after 13 years.
is PBS chief corporate spokeswoman and oversees external
and internal communications reporting to Lesli Rotenberg,
senior VP/marketing and com2ms.
cited Bentlys corporate brand building experience
and knowledge of the digital landscape as key to the hire
noting, in a statement, that she will contribute as
we chart the future of public media.
started out handling publicity in the publishing sector,
including stints at Doubleday, Rutgers University Press
and Simon & Schuster.
has 360 member stations with a TV audience of 118M and 21M
STEPS DOWN AT N.Y. NEWS
Dunn, editor-in-chief of the New York Daily News,
is leaving the paper for personal reasons. His wife, Debbie,
is battling cancer.
took the top spot in 2005 after serving as editorial director
of the tabloid for two years.
an e-mail to staff, Dunn said the News "has achieved
many notable successes, including the ground-breaking Stadium
magazine series and winning another Pulitzer for the 9/11
rescue worker campaign."
is proud to see the paper become "one of the most modern
full-color newspapers in America."
Zuckerman, owner of the News, hired Kevin Convey, editor-in-chief
of the Boston Herald, to take Dunns place.
Joe Sciacca, managing editor of the Herald, succeeds Convey.
says he expects to eventually take advantage of some
exciting offers in areas of the media.
is moving the News from its 450 West 33rd Street headquarters
in New York to the financial district next year.
paper will join sibling U.S. News & World Report
in 100K square feet. on two floors at 4 New York Plaza,
which is at the corner of Broad and Water streets downtown.
25-story building is currently home of American Media, which
publishes the National Enquirer and Star.
OMBUDSMAN RIPS NETWORK
made major mistakes in planning and airing LeBron
James prime-time July 8 announcement that he is joining
the Miami Heat, the show was served up with with ample
hype in the form of an awkward, uncomfortable, staged one-hour
network special, according to ombudsman Don Ohlmeyers
column posted on the network's site.
as The Decision, the program might as
well have been dubbed The Delusion, he
Ohlmeyers view, the decision to air the program is
a metaphor for what ails the media today.
program, to the ombudsman, raised important ethical issues.
wrote: The Decision wasnt a tip
from a paid informant exposing a corporate cover-up, nor
was it a whistle-blower revealing government wrongdoing.
It was the saga of an athlete offering to unveil a
two-word career choice -- South Beach -- on national television
and a network blinded by the lure of stunning ratings that
thought it could dance around what should be a revered journalistic
That Network Plays Favorites
Team LeBron to air the program reinforces the perception
that the network plays favorites, even in its news, whether
its James, Brett Favre, Ben Roethlisberger or Tiger
as ESPN might to make a decision based on sound criteria,
it will always be open to criticism. That is exacerbated
when the network is seen to be in business with someone
it's covering, according to the column.
brushes off criticisms of The Decision at its
own peril, warned Ohlmeyer.
major component of ESPNs appeal -- a value the network
has cultivated for three decades -- is that the audience
trusts what it's watching," wrote Ohlmeyer. "Viewers
want to believe the network is treating them respectfully,
openly, fairly and honestly. If not, why should they bother
news continued on next page)
Edition, July 28, 2010, Page 4
WANTS NEWSPAPERS SUPPORT
claims that its focused like a laser on fostering
revenue generation models that will sustain the continued
vitality of the news industry, according to a 20-page
comment to the Federal Trade Commission.
12-year-old company uses Yoga Berras famous line,
Its like déjà vu all over again,
to address the great-newspaper-die-off-due-to-the-Internet
that 1890-1920 was the golden age of newspapers,
Google says publishers predicted gloom and doom with the
advent of radio and then TV. The Internet is just the latest
talks about the demand for disaggregated news,
which is migration of information consumption from a full
newspaper to a single article.
same trend rocked the music business as digital music has
consumers thinking about purchases as individual songs
rather than full albums.
says the average newspaper reader spends 25 minutes a day
with the paper, but the typical online reader spends just
70 seconds on even the best news sites.
worked on the experimental Living Stories format
with the New York Times and Washington Post
that bolstered the average user visit to nine minutes. It
offers the Living Stories code to any publisher that is
says its sends 100K visitors to news publishers every minute
of the day. Each visit is an opportunity to show user
ads, register users and charge users for access to content.
Its up to publishers to decide how to interact
with users who visit them through Google.
company says Google News is not designed to encourage users
to linger, rather it it designed to deliver readers to publishers
as quickly as possible.
can and do charge for content while ensuring that
it is discoverable through Google. Google says to
critics like Rupert Murdoch that the future lies in
embracing consumer preferences and collaborating with Internet
Murdochs paywall experiment at the London Times
is off to a shaky start.
Guardian reported July 20 that the Times lost 90 percent
of its readership since the wall went up less than three
Guardian blogger Peter Robbins noted it took the Wall
Street Journal, a Times sibling, a decade to build its
online paid readership.
DIES AT 93
newsman Dan Schorr died July 23 at a Washington hospital
after a brief illness. He was 93.
began his journalism career in 1946. He joined Edward R.
Murrows team at CBS and is credited with helping to
landed the first U.S. interview with former Soviet Union
leader Nikita Khrushchev and counted his inclusion on President
Nixons enemies list during the height
of the Watergate scandal as his greatest achievement.
Bronx-born Schorr worked the last quarter century as a senior
news analyst for NPR. He filed his last Weekend Edition
report on July 10.
out of 100 Americans have never heard of Barack Obama, according
to a Gallup poll released July 22.
Alaska Governor Sarah Palin did twice as better as Obama
as she is unknown only to two percent of Americans.
one percent drew a blank when asked about First Lady Michelle
Obama, the best recognition rate among the13 politicos and
one general (David Petraeus) on the Gallup roster.
31 percent, Louisiana Governor Bobby Jindal scored the highest
never heard of rating, despite Jindals
exposure during the Gulf oil spill. He is trailed by Petraeus
(24 percent), Mike Huckabee/Mitt Romney (18 percent) and
Newt Gingerich (13 percent).
Gallup respondents give the biggest thumbs-down to former
Vice President Dick Cheney, who topped the unfavorable
ranking with a 52 percent score. George W. Bush followed
Cheney at 51 percent. Al Gore (49 percent), Palin (47 percent)
and Barack Obama (44 percent) round out the Top Five unfavorables.
PR PROS MAKE POLITICO 'WATCH'
last week published a 42-page glossy magazine of 50
Politicos to Watch and among the ranks are a handful
of current and former PR pros patrolling the capital and
LaBolt - communications
director for then-Senator Barack Obama, he is now an assistant
White House press secretary who specializes in pushback
and is known to send images of crying mimes to reporters
in his crosshairs.
notes LaBolt is responsible for baby-sitting a handful
of high-maintenance columnists and several of the most conspicuous
problem children in the White House press corps.
Reines - former
Sen. Hillary Clinton press secretary now a senior advisor
to the Secretary of State:
deflecting the puck with your stick, your face mask, your
knees, he said about his strategy of defending Clinton
from the press.
Tubman - a
press wrangler for the Obama campaign, she now orchestrates
White House events -- from bill signings to the Halloween
parties -- as deputy director of the W.H. social office.
The Washington Post last year called her the maestra
of the minutiae behind White House gatherings.
have to be aware of every single detail, Tubman told
- the managing partner of Kearsarge Global Advisors is well-known
for his Gaucho parties at his D.C. home and
Politico added him to its list as a top scenemaker.
this year, Kearsarge was handling media relations for Iraqs
former prime minister Ayad Allawi, whose coalition took
more seats than current PM Nori Al-Maliki in March elections.
Edition, July 28,
2010, Page 5
OF PR FIRMS
DEFENDS MAINE TOURISM PR
Marshall Communications has beat out five other firms for
Maines six-figure tourism PR account, following an
$650K public and media relations contract runs for one year
with two year-long options.
which specializes in tourism and economic development PR,
was the incumbent and fended off challenges from Brodeur
Partners, Devine + Powers, MMG Worldwide, Morrissey &
Co. and Ballentines PR.
state issued an open RFP on April 30 that called for pitches
from firms located anywhere in North America as long as
an affiliate or satellite office was within two hours of
Marshall, former director of communications for the Sugarloaf/USA
resort, started NMC in 1991.
WANTS MENTAL HEALTH PR
$45M mental health center in Austin wants proposals for
a PR campaign including internal and external communications
following a "re-branding."
Travis County Integral Care, citing desire to reflect evolving
attitudes and to honor the dignity of people," dropped
the name Austin Travis County Mental Health Mental Retardation
Center in September. The institution, backed by local, state
and federal funding, served 18,500 individuals and families
RFP was issued July 19 for PR services to engage,
educate and garner internal support for the [new] brand,
according to the document.
the institution wants to reach the community at large, consumers,
stakeholders, media and its own staff with messages that
ordinary people have mental health problems,
which are curable, and to promote tolerant attitudes
about mental health issues.
are due August 13. Download the RFP at odwyerpr.com/rfps.
of D.C. has a $200K contract to promote investment in Nigerias
Imo state. The firm of former Oklahoma Republican Congressman
J.C. Watts is targeting power, manufacturing, tourism, education,
housing and agriculture sectors for development. The firm
may also contact the U.S. government on behalf of its client.
handled the July 22 initial public offering of Green Dot,
marketer of prepaid debit cards, a debut that was cheered
by Wall Street. Stock of the Monrovia-based company soared
22 percent to close at $43.99. The Wall Street Journal
called the offering a high-demand deal. The
company sold only 4.6M shares, a move that contributed to
the big price hike. ...Shareholders of inVentiv
okayed the healthcare communications conglomerates
$1.1 billion acquisition by private equity firm Thomas H.
Lee Partners. inVentiv, which owns the PR firms Chandler
Chicco Cos. and Chamberlain Healthcare PR, said Wednesday
that 74%, or 25.9M, of its outstanding shares voted to approve
the deal, which was struck in May, while 80K shares were
voted in opposition. The transaction is expected to close
in early August.
Group Comms., San Francisco/Santeon Group, Virginia-based
business process software developer, for investor and media
Huff Communications Group, Los Angeles/British Airways,
as AOR for western North America, including brand communications,
community outreach and media relations, a renewal.
PR, San Diego/Smith Micro Software, publicly traded
software solutions and services company for the mobility
market, for a PR campaign in the U.S., with international
projects, including industry analyst and media relations,
following a competitive pitch process.
Ryan Communications, Cincinnati/Rodenkirch Management
Group, as agency of record for its Smashburger chain of
restaurants in Dayton and Cincinnati.
Brooks, Zionsville, Ind./Stanley Mechanical Solutions,
part of Stanley Black & Decker, to assist with research
and branding in preparation of a new service launch, including
strategic communications counsel, marketing, advertising
and campaign development targeting commercial and residential
Experience Communications, Glastonbury, Conn./CT
Council on Developmental Disabilities, for communications
and public information and education services on a $45K
pact, following an RFP process.
Baltimore/BTG, specialty pharmaceuticals targeting critical
care, cancer, neurological and other disorders, for patient
recruitment for upcoming clinical studies.
Associates, Washington, D.C./Coalition for a Competitive
Pharmaceutical Market, D.C.-based trade group for generic
drug manufacturers, health insurers and others with an interest
in expanding the generic market, for a public affairs campaign.
Gibraltar beat several firms in a competitive pitch. Members
include Aetna, CVS Caremark and Express Scripts.
Communications, Research Triangle Park, N.C./The
Pantry, convenience store operator that includes Kangaroo
Express stores, for PR supporting its Fresh Initiative
of food and coffee options, and additional corporate PR.
Boineau & Company, Charleston, S.C./Law Offices
of Robertson Wendt, for brand re-development, media relations,
overall marketing communications and internet marketing
strategy for the disability benefits specialty practice.
Booth & Associates, New York/Schwans Home
Service, direct-to-home food delivery business, as AOR for
PR for a new online delivery offering at Schwans.com. Rich
Goldblatt, senior VP, leads the work.
Group, New York/CR, R&B recording artist, for
Edition, July 28, 2010, Page 6
SEES REBOUND IN U.S. GROWTH
said last week that its U.S. PR software operation returned
to organic growth in the second quarter after falling four
percent in Q1 and tumbling 10% last year.
Sweden-based company posted U.S. growth of three percent
for the quarter as North American revenue hit 203M Swedish
kroner (about $27.8M). Sales of its CisionPoint platform
and stabilizing market conditions helped in
the U.S., the company said, along with a boost in sales
and marketing that pinched its operating margins.
we continue to roll out CisionPoint in our other markets,
we remain confident in the long-term growth prospects for
Cision, CEO Hans Gieskes said in a statement.
revenue topped 285M SEK ($39M) for the quarter, including
net profit of 13M SEK ($1.7M) up from 1.3M SEK in 09.
Revenue was down from 371M SEK in 09 as the company
has divested units and streamlined its operations over the
past year, including the shedding of nearly 300 employees
since December, 243 of them from its divested Germany operation.
its midyear report, the company said high-quality PR software
is complex and expensive to develop and it expects the market
to consolidate over the next few years. Cision sees the
burden on PR professionals amid growth in social and digital
media as an opportunity for growth noting the information
available to PR professionals is increasing in volume, complexity,
and urgency, as consumers increasingly share opinions instantly
using the internet and social media.
SEEKS PR SOFTWARE SERVICE
City of Plano, Tex., is on the hunt for a media monitoring
service and contacts database via an RFP process as it looks
to award a contract that could stretch to four years.
city wants a web-based service with analytics and output
reports that can maintain three years of archived coverage
across print, online and broadcast for 10 users. News in
Dallas/Fort Worth area media, statewide and major national
and international outlets should be included. A one-year
contract with three options is planned.
News is the incumbent but the scope of work for the contract
has changed, said a contracting official. The previous contract
amount was for $4,000.
are due Aug. 5. RFP is at odwyerpr.com/rfps.
has introduced a detailed media intelligence report
service called EventTrak covering more than 100 technology
events that BW says will help PR pros plan more effectively
for tradeshow work. For a specific tradeshow, the service
provides a pre-show report up to two months prior detailing
media/blogger coverage of the prior years show. The
report includes publication name, author, date published
and a direct link to the article. A post-show report is
sent about two weeks after an event with updated coverage
Tracte, social media strategist for Prime Visibility,
to The Morris + King Company, New York, as a senior A/E
and director of social media. Hell oversee and execute
SM and digital PR, marketing, and advertising.
Decker, media relations and marketing communications
manager for BAE Systems, to HPs Washington office,
as senior manager, global public affairs communications.
HP also added Micro Technology and Intel vet Melika Carroll
as executive director of global policy in D.C.
Staunton, PR manager for global law firm Latham &
Watkins, to Greenough Communications, Boston, as a new VP
with a focus on public affairs and PR. Staunton has a J.D.
from Boston College and was an associate in the litigation
department for Craig and Macauley, P.C.
Infante, A/E for Fleishman-Hillard, to rbb Public
Relations, Miami, as an A/E.
Engel, formerly of Racepoint Group and Fenton Communications
in San Francisco, to VOX Global, Washington, D.C., as an
A/S in its Portland, Me., office. Cloe
Axelson, a former lead writer at the Democratic National
Committee/Organizing for America, has joined the firms
Boston office as an A/S. She was also assistant political
director for the Federation of State Public Interest Research
Keets Wright, VP of cross network programming for
Scripps Networks Interactive, to Pace Communications, Greensboro,
N.C., as head of digital content handling clients like Four
Seasons Hotels and Resorts, Southwest Airlines and Verizon
Lambert, national communications director for the
Council for a Strong America, to Loyola University, as associate
director of public affairs. Lambert, an alumnus, spent three
years on Capitol Hill as a communications director.
Basford, former regional director of Ogilvy Health,
to Tonic Life Communications, as managing director of the
firms first Asia office in Hong Kong. Tonic Life is
part of Huntsworth. Basford will work with TLC business
as well as with the broader Huntsworth network, including
Grayling and Citigate, already established in the region,
the firm said.
Woods to senior VP and Denise
Patrick to senior VP of marketing and creative services,
Pierpont Communications, Houston. Woods heads corporate
communications assignments at the firm.
Odom to A/S, Marx Layne & Company, Farmington
Hills, Mich, after four years.
Buleza to social media director and Shelley Lester
to senior A/E, The Vandiver Group, St. Louis. Buleza, a
senior A/E, joined in 2007. Lester signed on in 2008.
Edition, July 28, 2010, Page 7
OUTLINES PUBLIC DIPLO EFFORTS
Government Accountability Office said in a report last week
that the U.S. State Department needs to better gauge the
effectiveness of its overseas public diplomacy platforms
before moving forward with a planned overhaul of such efforts.
PR efforts overseas now range from social media like Facebook
and Twitter to so-called American Presence Posts all under
the direction of Under Secretary of State for Public Diplomacy
Judith McHale, who wants to expand the programs.
lacks comprehensive information on the relative effectiveness
of its platforms, such as how each platform has expanded
U.S. engagement with foreign audiences, the GAO said
in its report. Without such information, it is difficult
for policy makers to make an accurate assessment of the
relative benefits of each type of outreach platform and
effectively allocate scarce resources.
State Dept. called the reports findings accurate and
diplomacy efforts overseas were scaled back significantly
during the 1990s amid budget cuts and terrorist attacks
against U.S. embassies. The GAO noted that public facilities
like overseas libraries run by the U.S. Information Agency
were visited by nearly six million people in 1991. By 2009,
that number had dwindled to one million partly because of
strong security restrictions.
social media, the State Dept. has 230 Facebook accounts,
80 Twitter feeds and 55 YouTube channels and 25 active blogs
to engage foreign audiences, the GAO found. The report said
staffing limitations and some technical difficulties have
curbed expansion in this area, but noted that McHale has
recognized uneven use of SM and is working to
correct such issues.
showings for social media outlined by the GAO include the
140,000 Facebook users who've taken an interest in the U.S.
embassy page there, as well as the State Departments
Brazil Twitter feed, which has 1,700 followers and has been
used to rebroadcast news stories and counter misinformation.
some cases, host countries have limited U.S. efforts to
engage the public. The GAO report noted the Syrian government
closed an American Center there, while the Chinese government
has refused to allow any such institutions to open in the
country. The repressive Burmese government has pressured
the landlord of the American Center Rangoon, the GAO noted.
GAO said public diplomacy officials and think tanks see
non-governmental organizations as a means of boosting outreach,
especially as such efforts do not need occur in government
issued a new framework to revitalize State's
overseas outreach in February and convened eight working
groups to develop plans still in progress
ahead of the sectors inevitable budget request for
State Dept. also in 2008 created a division to measure the
effectiveness of its outreach efforts, a push that is lacking
and a key obstacle, the GAO noted, for the overhaul to take
ASSUMES HOLOCAUST OUTREACH
Kreab Gavin Anderson unit has picked up Holocaust outreach
duties on behalf of Berlin-based German Insurance Assn.,
the umbrella organization of more than 450 financial services
companies say they continue to honor legitimate claims of
family members of Holocaust survivors, though the official
claims and appeals process negotiated by German insurers,
U.S. regulators, survivor groups and the State of Israel,
has been closed for three years.
handles outreach to U.S. newspapers and international Jewish
groups regarding claims and distribution of insurance assets.
It also monitors federal legislation and related U.S. government
International Commission on Holocaust Era Insurance Claims,
which was established in 1998, distributed more than $300M
to nearly 50K Holocaust survivors.
Commission shut down in 2007, but German insurers say they
continue on a voluntary basis to check inquiries concerning
policies of Holocaust victims, applying relaxed standards
according to its May 26 letter of engagement
with GIA, is assuming the work of predecessor company Strategy
managing director of Strategy XXI, Harriet Mouchly-Weiss
inked the original $15K a-month contract with the German
insurers in 2003.
picked up the business on June 1 and works on an indefinite
basis until either side provides a three-month notice of
Crist, Floridas former Republican Governor who is
running for the Senate as an Independent, is using Democratic
media consultant Knickerbocker SKD for the effort.
former Republican politico is currently leading the polls
in the Sunshine State, beating Tea Party-backed Republican
Marco Rubio, who was former state House speaker, and a pair
of Democratic contenders Jeff Greene and Kendrick Meek.
is the firm of Anita Dunn, who was President Obama communications
director. She was senior advisor to the Obama campaign in
charge of strategic direction and communications, research
and policy. Dunn is not working on Crist's campaign and
has cut ties with the Democratic National Committee until
after Election Day.
Isay, former chief of staff to New York Senator Chuck Schumer,
is leading the work for Crist.
advised former Democratic Joe Lieberman who ran as an Independent
in the November 2006 Connecticut race against Democratic
primary winner Ned Lamont.
has met with Senate Majority Leader Harry Reid twice in
recent weeks, fueling speculation that if elected he will
caucus with the Democrats, as Lieberman does.
Mel Martinez stepped down from the Senate in 2009. Crist
appointed George LeMieux to serve the remainder of Martinezs
Edition, July 28, 2010,
200 leaders of a half dozen U.S., U.K. and European PR groups
met in Spain from June 10-18 to figure out ways to bust
the chops of those who do PR.
want proof that PR pros are bringing home any bacon.
They have all sorts of scales, rulers, calipers, adding
machines, gauges and metersjust about everything but
an electron microscopeto track what PR people are
wonder if any of these measurers have a creative bone in
favorite words are clear goals and outcomes.
dont care if a PR campaign got zillions of pickups.
They especially dont want it measured in terms of
what the ad space would have cost.
they have redefined PR as advertising.
goals of PR are self-evident: help the public to understand
something by providing as many facts as possible and making
CEOs and other principals available for press interviews.
mentions get many times the readership and many times the
credibility of ads. Its impossible to put an exact
number on such things.
view also ignores the fact that many fields have several
or even one dominant writer whose opinion is worth thousands
of times the equivalent ad space. An example is tech contributing
editor David Pogue of the New York Times.
PR pros concentrate on such writers knowing that many other
writers in the category will follow that writers lead.
if the product doesnt sell, its the products
fault in terms of price and quality and not PRs fault.
the big editorial contact services, including Cision ($200
million revenues), Vocus ($86M) and BurellesLuce (private)
provide ad value equivalency (AVE) because their clients
measurers, led by Katie Paine of Berlin, N.H.,
whom they refer to as the Measurement Queen,
declare that AVE is not the Value of PR as one
of the seven main principles that emerged from the eight
days in Barcelona.
begs the question: what is the value of PR? It cant
be reduced to numbers.
goes even further, demanding that PR firms and companies
boycott any service that provides AVEs and that PR contests
toss any entries that give AVEs.
time to send in the people in white coats to this crowd.
taking part in the meeting included PRSA, Institute for
PR, Charted Institute of PR (U.K.), ICCO (European PR firms),
and the International Assn. for Measurement and Evaluation
of Communication (AMEC), based in London.
Measurable Results? Look at Lobbying
magazine (July 12) had an excellent feature on the power
of lobbyists written by Steven Brill, founder of The
American Lawyer magazine.
effect on legislation of lobbying, a sister or even subset
of PR, is something that can be measured with a degree of
on the article is: On Sale: Your Government. Why Lobbying
Is Washingtons Best Bargain.
writing about financial reform legislation, figures that
the money managers spent about $15 million in lobbying to
head off proposed increases in carried interest,
a form of income at private-equity funds.
money managers got about $10B in lower taxes on $100 billion
in income over the next ten years for their $15M, according
Bernie Sanders (D., Vt.) wrote in the New York Times
April 24 that financial interests spent $5 billion in ten
years to overturn the Glass-Steagall Act in 1999 that separated
regular from investment banking.
gives several other examples of lobbyings productivity,
tracing its evolution from a cottage industry
in the 1980s to its current size of 1,900 firms with 11,000
size of the lobbying industry in D.C. has been estimated
at about 240,000 people.
spending went from $1.5B in 1998 to $3.49B as of 2009.
says winning a congressional seat will probably cost about
$1.5M in 2010 and much of this money will come from business
interests related to each members committee assignments.
a court of law, says David Arkush of Congress Watch, this
would be like lawyers and clients donating to the
are even more effective at the state level, says Brill.
The state legislatures are corporate-lobbying playgrounds
that make Capital Hill seem pristine, he says.
Pros: Get Thee to D.C.
no wonder that National Capital is the biggest chapter in
PR Society of America, almost twice as big as New York.
has 1,143 members but has more than 1,300 members it its
area. That gives it 14 Assembly delegates.
York has 688 members and about 900 in its area.
New York chapter had more than 1,200 members in the 1960s.
for a legislator at the local level and then moving the
state capital and then to D.C. is an excellent career route
for PR grads.
tenure of congressional staffers before they shift to lobbying
is about two years, according to LegisStorm.
lobbyists make from $1M to $4M annually and the pay of senior
staffers is $200,000 or more.
2,000 lobbyists were working on financial reform and 1,400
of them were either congressional or executive branch staffers
and 73 were members of Congress, said the Center for Responsive
Politics and the Congress Watch unit of Public Citizen.
Moves to D.C.
an indication of the importance of D.C., Perry Yeatman,
Senior VP of corporate affairs of Kraft, is shifting her
office from Chicago to D.C. in September.
said that none of her corporate duties are being reduced
but that she is adding D.C. to her responsibilities.
and her husband and daughter will move from outside Chicago
Rosenfeld, Kraft CEO, stressed the importance of the corporate
affairs department to Kraft, saying the department had progressed
to a great corporate affairs team and was the
secret weapon of the company.
played a key role in Krafts takeover of Cadbury of
the U.K. earlier this year, she told the Arthur W. Page
Society April 8.
in returning to Kraft in 2006 after an absence of three
and a half years, had suspended press interviews for the
first seven months while she toured corporate offices and
met with staff.