The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 4, 2010, Page 1
FLIES TO EDELMAN
discount airline Ryanair has selected Edelman to handle
its PR in Ireland and the U.K.
No. 1 independent PR firm landed on top after a hotly competitive
pitch that included 30 firms, according to a statement from
Ryanair split with Murray Consultants last month. That ended
a marriage of 15 years.
Cahalane, managing director of Edelman/Ireland, looks forward
to supporting Ryanair and knows that the work will be both
challenging and rewarding.
plan is to focus on partnering in the development
of Ryanairs story, as it continues to deliver lower
airfares, increased routes and a no nonsense approach to
everything it does, he said.
controls 29 percent of Irelands flagship carrier Aer
Lingus. In a July announcement of three winter routes, Ryanair
headed its press release with Dont Be Screwed
By Aer Lingus High Fares.
also assured Aer Lingus few remaining passengers
that they can avoid being hit by the latest round of Aer
Lingus strikes this autumn by snapping up one of Ryanairs
guaranteed lowest fares on over 120 routes to/from Ireland.
KEKST STEPS DOWN
Gershon Kekst, a pioneer
in the mergers and acquisitions and IR sector, is stepping
away from daily management of Kekst & Co.
The 75-year executive
chairman of the firm will continue to counsel key clients
and mentor up-and-comers at the firm that he founded in
Larry Rand, 67, takes
control of K&C, founded in 1970. He is supported by
a trio of experienced hands: Thomas Davies, Jeffrey Taufield
and James Fingeroth.
Kekst sold his 70-member
firm to Frances Publicis Groupe in 08.
TUTWILER TEAMS AGAIN WITH
Margaret Tutwiler has
been named executive VP in charge of comms., marketing and
government relations at CIT Group, rejoining CEO John Thain,
who was hired by CIT in February in a bid to rebound from
Tutwiler served with Thain
when he helmed Merrill Lynch and the New York Stock Exchange.
She was senior VP/global comms. & PA chief at Merrill
and global comms. and government relations chief at NYSE.
Tutwiler, 59, served in
the administrations of Ronald Reagan, George Bush and George
W. Bush, where she headed public diplomacy and was Ambassador
IPG PR UP 8% IN Q2
Interpublic reported a
9.7% increase in second quarter revenue of $1.6 billion
as its Constituency Management Group which includes its
major PR units saw revenue rise 7%. PR itself was up 8.1%,
said Harris Diamond, CEO of the CMG unit.
Profit rose to $82.5M
compared with $27.8M a year ago in Q2.
a lot better this year than last year, Diamond said
in an interview.
He said increased spending
from existing clients was the bulk of revenue increases
during the quarter.
New business is
returning to strength but I would have to say that organic
growth among current clients is mostly driving our results,
he said, adding social media, cross-selling across practice
areas, and expanding relationships to other regions has
fueled such growth.
He said new business did
show a spark starting in May.
The CMG division includes
firms like Weber Shandwick, GolinHarris, MWW Group, and
DeVries PR, as well as its Octagon sports unit, among others.
Diamond said the revenue
differences across various sectors of PR were relatively
small as no particular area is outpacing another. Asked
about jobs, Diamond said: Given the first half of
the year, were headed towards now basically a hiring
mode but its still not what it was in 2007. Caution
is still in order. We are beginning to hire again but its
SKD ADDS ROSEN IN ONGOING
Veteran Democratic communications
counselor Hilary Rosen is moving from Brunswick Group to
SKDKnickerbocker amid a continuing ramp-up at the firm.
The former Recording Industry
Association of America chief joined Brunswick to head its
D.C. office in November 2008.
SKD said in statement
that Rosen will bolster its developing public affairs practice
and follows the return of principal Anita Dunn from the
communications director slot in the Obama White House.
Rosens hire also
follows the addition of The Glover Park Groups Alex
Slater last month.
Rosen noted SKDs
Washington and New York PA prowess. She retired after 17
years at the RIAA in 2003, a term during which she founded
the Rock the Vote campaign and ran her own consulting shop
before Brunswick. She started out in Democratic politics
as an aide to Sen. Bill Bradley and Gov. Brendan Byrne,
both of New Jersey.
Edition, August 4, 2010, Page 2
COMMS. CHIEF TO EXIT ON MERGER
Moore, who heads corporate and government affairs for United
Airlines, will leave the company after the soon-to-be-completed
merger with Continental Airlines.
an eight-year veteran of the carrier, is one of a handful
of top executives whose departures were announced by the
Chicago-based carriers parent, UAL.
said separately that Nene Foxhall, senior VP/comms. and
government affairs who joined the carrier in 1995, will
oversee the communications and government affairs functions
at the combined company.
worked with United chairman and CEO Glenn Tilton at Texaco
and Chevron including through the merger of those
oil giants before joining United. She handled image
and reputation issues, government relations, corporate responsibility
and strategic communications.
played a key role as we moved through our highly visible
and complex restructuring, took on tough industry issues
that constrained our ability to meet our goals and made
equally tough decisions to transform our company,
Tilton said in a statement, noting Moore was his first hire
and Continental struck an $8 billion merger deal in May
to create a giant, 10-hub airline with revenue of more than
$28 billion. The deal is expected to close before the end
of the year.
VERIPRIME BEEFS UP WITH B-M
The VeriPrime Beef Food
Safety Cooperative of cattlemen has signed Burson-Marsteller
to promote its pre-harvest safety protocol designed
to protect against E. coli.
Veterinarians and nutritionists
forged the VeriPrime Certified Safeguards to protect livestock.
In May, the USDA Food
Safety Inspection Service published its first guidance document
on the pre-harvest control of E. coli. It recommends that
slaughter houses get cattle from ranchers that follow pre-harvest
VeriPrime believes it safety system fits with the USDA guidance
and stands ready to work with the feds and ranchers nationwide
to implement an E. coli protection program. The Centers
for Disease Control says 5,000 people die from E. coli Salmonella
and other food borne illnesses each year.
Members of Wichita-based
VeriPrime produce more than $13B of beef annually.
B-M has worked with the National Cattlemens Beef Association
in the past.
& Knowlton has teamed with the Shanghai PR Association
to offer a scholarship to train the next generation of PR
pros in the city.
David Zhao, managing director
of H&K/Shanghai says the WPP unit wants to nurture local
talent in order to promote the healthy and sustainable development
of the PR industry here.
H&K handles the 2010
Shanghai World Expo and conducted PR duties for the Beijing
Olympics. It opened in China in 1984.
BRAGMAN PLUNGES INTO GIBSON
Top Hollywood publicist
Howard Bragman is repping Oksana Grigorieva, the former
girlfriend of Mel Gibson.
The 50-year-old Mad
Max actor is being investigated for alleged domestic
violence and child endangerment.
For his part, Gibson claims
Grigorieva, an aspiring Russian singer, is behind an extortion
effort, threatening to go public with the now widely circulated
phone rants said to be made by Gibson.
Gibson allegedly lost
a bundle by bankrolling Grigorieva.
Bragman heads Fifteen
Minutes. Hes been quoted as saying that Gibson should
concentrate on legal rather than PR issues in the matter.
Bragman also doubts that
the Passion of the Christ financier/director
will have a mainstream Hollywood career again.
Gibsons future plans
received a major setback last month with news that Leonard
DiCaprio has decided to ditch the Braveheart
stars planned Viking movie about the 9th century invasion
of Scotland and England.
That film is to use Old
Norse language with English subtitles.
BP TAPS WITT
Incoming BP CEO Bob Dudley
announced July 30 that the beleaguered company has hired
Witt Associates to work on recovery efforts in the Gulf.
James Witt heads the public
safety and crisis management operation that is part of GlobalOptions
Group in New York.
Witt headed the Federal
Emergency Management Agency during the Clinton Administration.
strategic advisory unit offers government relations, PR
and partnership development services.
In June, the State of
Louisiana renewed WAs disaster recovery preparation
plan for another year.
Hired in the aftermath
of Hurricane Katrina, WA is the Pelican States sole
disaster advisor and recovery manager. The firm guided the
state in the aftermath of Hurricanes Rita, Ike and Gustav.
BRISTOL SHUT DOWN
Saga Investments has shuttered
Bristol Group, a top advertising/PR firm in Atlantic Canada
with offices in Halifax, St. Johns and Moncton (New
The move follows heavy
losses from its Middle East operation that was set up in
Qatar five years ago.
In its statement, Saga
said it was not possible for Bristol Inc. to recover
from those losses which resulted in a structured voluntary
shut down of its operation.
Rival m5 Group is adding
Bristols 78 staffers to its operation and hopes key
clients such as Molson and Casino New Brunswick follow.
Wadden says he will meet with Bristol clients as soon as
M5 now has 230 staffers
serving clients like GM Canada, Atlantic Lottery Corp and
the Government of New Brunswick.
Edition, August 4, 2010, Page 3
TAPS NEWS PRODUCER
Scripps and MSNBC.com
producer Paul Buckman has moved to the Food and Drug Administration
as division director of online communications, a new post.
an Army veteran, was director of broadband video programming
and original content at Scripps, handling its FineLiving.com,
units in four years at the company.
FDA spokeswoman told ODwyers that Buckman will
provide strategic direction and leadership for the agencys
website as we continue to build our online presence
and expand our offerings for consumers, healthcare professionals,
and other key stakeholders.
FDA has said it is planning to ramp-up its social media
and digital presence to be more transparent about drug safety
issues, in particular, which included the launch of a new
website mandated by Congress in June.
was previously a senior producer at MSNBC.com
and handled day-to-day operation of the Today
ROSENBUSH NAMED EDITOR OF
Ellen Rosenbush is the
first woman to edit Harpers Magazine in its
President & publisher
John MacArthur calls her the purest kind of editor,
with an ear for language, an instinctive sense of style
and an unerring drive toward clarity.
Rosenbush moved into the
acting editor slot Feb. 1 following the departure of Roger
Hodge. She had been managing editor since 1989.
Earlier, Rosenbush was
copy chief at GEO magazine and New Times.
JOBS FOR JOURNOS
John Dougherty promises to hire journalists if he becomes
the next U.S. senator from Arizona.
The former reporter for
the Dayton Daily News, East Valley Tribune
(Mesa) and Phoenix New Times is running in the Democratic
primary that is set for August 24.
A campaign promise is
to hire a team of investigative reporters as aides to track
waste in government spending and corruption.
PERINO TO SHARE INSIGHTS
Dana Perino, who was President
Bushs press secretary, will teach a course at George
Washington Universitys Graduate School of Political
Management in the fall semester.
She will tackle a master
class in political advocacy, politics and public affairs.
Larry Parnell, who directs
the master's program in strategic PR, says Perino fits the
bill in the school's effort to combine practical experience
and sound academics.
Perino served Bush for
seven years. She now heads her own firm and is a contributor
to Fox News.
ZIEGEL DIES AT 72
New York Daily News
sportswriter Vic Ziegel died from lung cancer on July 23.
The non-smoker was 72.
Teri Thompson, DN's sports
managing editor, said Ziegels brilliant sense
of humor, unique voice and elegant style made him among
the best newspapermen in American journalism.
Ziegel broke into journalism
as a high school basketball writer for the Long Island
Press. He was hired by the New York Post, working
as a night sports editor, baseball beat writer and then
He left the Post in 1976
to work on pieces for Rolling Stone, New York
and Inside Sports. He also worked on a TV series
based on Jim Boutons Ball Four."
Ziegel became executive
sports editor at the News in 1985. He also penned a piece
for the city side called Helluva Town about
unique characters in the Big Apple.
SMART GUY BROWNSTEIN
UPPED AT NJ
Ron Brownstein, political
director at the National Journal Group, is taking on the
editorial director slot to oversee Atlantic Media Co. properties
such as National Journal, Almanac of American
Politics, Congress Daily, Hotline and Global
David Bradley, chairman/owner
of AMC, called Brownstein smarter than the human species
was meant to be. He lauded the power of his
mind-an extraordinary analytic skill-is simply in a class
Brownstein is to advise
editor-in-chief Ron Fournier on long-term editorial planning.
He joined AMC in 07
from the Los Angeles Times, where he was national
political correspondent and columnist.
Brownstein is the author
of six books including "The Second Civil War: How the
Extreme Partisanship has Paralyzed Washington and the Polarized
In another move, Jeremy
Jacobs is the new editor of the Hotline On Call blog. He
joins from Campaigns and Elections magazine. Jacobs
also wrote for The Hill and New York Observer.
DISNEY MAKES SOCIAL GAMING
Walt Disney Co. is acquiring
Playdom, which ranks No. 3 in social gaming on Facebook,
for more than $750M.
The Mountain View, Calif.-based
company has developed top titles like Social City, Market
Street and Sorority Life and attracts 42M active players
Disney CEO Bob Iger seeks
to blend Playdom's capabilities with Disney's characters,
ESPN and Marvel. He sees an opportunity to engage a "new
generation of fans on the platforms they prefer."
Disney has agreed to pay
$563.2M in cash for Playdom and another $200M if growth
targets are met.
John Pleasants, CEO of
Playdom, is taking an executive VP post at Disney. He will
report to Steve Wadsworth, president of Disney's interactive
news continued on next page)
Edition, August 4, 2010, Page 4
NAST REVAMPS RANKS
Nast has named Robert Sauerberg, group VP/consumer marketing,
president of the upscale publisher. The move puts the 49-year-old
in line to succeed Chuck Townsend, 66.
initial responsibility is to generate more non-advertising
revenues from properties such as Vanity Fair, Vogue,
New Yorker, Cosmopolitan and Esquire
by rolling new platforms and charging consumers more for
print and digital publications.
said the company's reliance on advertising for about 70
percent of revenues is risky as the country emerges from
named Louis Cona, head of the media group, to succeed Sauerberg.
COO John Bellando is added CFO duties.
FOX WINS HISTORIC SATISFACTION
A study of national customer
satisfaction scores has found FOXNews.com has achieved the
highest-rated score for a news and information site in the
10-year history of the ratings system, according to the
American Customer Satisfaction Index in Ann Arbor, MI.
ACSI released its findings
in July, stating FOXNews.com was the highest-rated news
website they had ever studied in terms of customer satisfaction.
ACSI measures 70,000 consumers annually on products related
to more than 250 national companies and 45 industries, from
manufactured goods to retail outlets and banking.
ACSI scores all companies
and products with universal 0-100 scale for company-level
satisfaction. ACSIs surveys ask consumers how satisfied
they are with the product, and it also measures perceived
overall quality, complaints and loyalty. The study also
measures the causes and consequences of customer satisfaction
and the perceived relationships companies have with their
This year marked the first
time ACSI measured FOXNews.com,
and it debuted strong, outperforming all other ranked news
by a large margin.
The ACSI study also found
viewers are older, have less formal education, and view
far fewer news websites than viewers of competitor sites
like nytimes.com (an average of two sites versus and average
of ten, respectively).
They have a very
loyal customer base, said Larry Freed, CEO of ForeSee
Results, which sponsored the ACSI study. Say what
you will about Fox users tendency to watch fewer news
stations and look at fewer websites. From a Fox perspective,
its a good thing.
Foxs dominance in
the customer satisfaction comes despite (or perhaps because
of) a well-known political bias and high public criticism.
Freed claimed the Fox data is an excellent primer to understand
how concepts like customer satisfaction ride
the fine line between what you get and what you expect.
seen the other players in the news industry have a hard
time differentiating themselves. They havent transitioned
their brand and personality from the TV show or the newspaper
into the Website. Fox has brought the same personality they
have with broadcast, and I think thats key,
he said. You cant be all things to all people.
CQ-ROLL CALL NAMES PR CHIEF
Karen Gaither, senior
manager for media relations at the U.S. Chamber of Commerce,
has been named senior manager, promotions, for CQ-Roll Call,
a new position that started Aug. 2.
Gaither is credited with
a significant increase in on-air exposure for the Chambers
leadership and policy experts.
She is a former producer
for C-SPAN and previously worked at NewsChannel 8 and the
Political Newstalk Network.
At CQ-Roll Call, she promotes
the company brand and editorial talent and leads the groups
promotional and community engagement activities.
Leilani Brown, senior
VP and chief marketing officer at the company, cited Gathers
experience in political communications and media relations
for the new post.
The company is part of
The Economist Group and includes Roll Call, CQ
Weekly, CQ Today, CQ.com,
CQ StateTrack, Capwiz, Congress At Your Fingertips, Congress.org
and other properties.
AJC TAPS ZWEIBAUM
The American Jewish Committee,
an advocacy group with offices in 26 U.S. cities, has named
Kiersten Zweibaum to the new position of assistant executive
director for communications and marketing.
She joins from Ogilvy
PR, where she was a director in its global corporate practice.
In a PR career spanning more than 20 years, Zweibaum held
an executive VP post at GCI Group and senior VP position
David Harris, executive
director of AJC, lauded Zweibaums wealth of
experience plus global background and deep commitment
to our mission.
Founded in 1906 by American
Jews concerned with pogroms directed at Russian Jews, AJC
describes its mission as fighting anti-Semitism, supporting
Israels goal of peace and security, advocating for
strengthening Jewish life and pushing for energy independence.
Sullivan, managing editor of Newsweek.com,
will leave the website helm for an unspecified post at MSN.
He had been in the post
since last summer after heading EditorandPublisher.com.
Mark Coatney, another
editor at Newsweek who played a role in its digital
presence, left for the blogging platform Tumblr last month.
Newsweek is up for sale.
McGuirk, executive producer for Fareed Zakarias
show on CNN, was named EP of the new Kathleen Parker and
Eliot Spitzer show on the network to debut this fall.
She worked on Fareed
Zakaria: GPS since its debut in 2008.
Edition, August 4,
2010, Page 5
OF PR FIRMS
GUTENBERG BACK INDIA TRAVEL IPO
and Gutenberg Communications are working with MakeMyTrip
Limited, the India-based online travel portal that filed
for a $100M initial public offering on July 27.
Genesis Burson-Marsteller, the WPP firms Indian operation,
handles PR there, while Gutenberg, a New York-based firm
with roots in India, works the U.S.
the top online travel site in India booking air, train,
bus and hotel reservations, is eying a Nasdaq listing and
has enlisted Morgan Stanley, Oppenheimer & Co. and Pacific
Crest Securities as it pursues the IPO.
for the recent fiscal year ended March 31 was $84M.
CYBER SECURITY OFFICE SEEKS
The Office of Cyber Security
& Communications within the federal Dept. of Homeland
Security is on the hunt for a media monitoring and analysis
program for its external affairs division.
An RFP issued July 23
calls for a web-based system to track media content
print/online, not video or radio -- relevant to the offices
public affairs efforts, gauging editorial tone, message
resonance and other aspects of its PR mentions. That includes
social media mentions.
The work also includes
assessment of the effectiveness of the offices public
A one-year contract is
planned with four options. It is a new requirement and there
is no incumbent.
Proposals are due by Aug.
6. Info is at odwyerpr.com/rfps.
FERGUSON TO BRUNSWICK/D.C.
Rodney Ferguson, who founded
Lipman Hearnes public affairs practice in Washington,
has moved to Brunswick Group in the capital as a partner.
Ferguson took up the post
on July 21 and will focus on public affairs issues and communications
strategy, Brunswick said.
At LH, where he leaves
as a managing director and principal, he counseled The Brookings
Institution, American Enterprise Institute, U.S. Dept. of
Education and RAND, among others. He advises the American
Council on Education on crisis communications. He moved
into the PR sector after three years in journalism and a
management consulting postition.
San Antonio, has revamped its website and logo to reflect
the evolution of the agency from a traditional public
relations and advertising firm to a full-service interactive
communications company. Info: www.kgbtexas.com.
a Los Angeles investor relations and corporate comms. shop,
and MC-Brand Studios,
a design and advertising firm, won top honors from the National
Investors Relations Institute Orange County Chapter for
their presentation of the Calavo Growers, Inc. fiscal 2009
annual report. Complete list of winners is at http://www.nirioc.org.
Magrino Agency, New York/Ste. Michelle Wine Estates,
for North American PR for its partner Marchesi Antinori,
an Italian wine producer.
Morris + King Company, New York/University of California,
San Francisco, as AOR for its neurological surgery department,
and the Foundation for the National Institutes of Health,
to develop and execute a PR program for three projects during
October for Breast Cancer Awareness Month.
Communications, Andover, Mass./Best Doctors, employee
health benefit, for PR including traditional and social
media campaigns and educating core audiences, as well as
business press relations.
Communications, Atlanta/Adams Management; CardioMEMS;
DSET; Enfinity; Five x Five; Fulcrum Ventures; JouleX; The
Kotter Group; Orion HealthCorp, and Utility Associates,
Group, Boca Raton, Fla./Millennium Lock, for PR for
the Houston-based developers of The Ultimate Lock home safety
& Eaton, Cleveland/Brinker International, casual
dining restaurant parent of Chilis Grill & Bar
and Maggianos Little Italy; Cedar Fair Entertainment
Company, amusement-resort operator; CTS Corporation, designer
and manufacturer of sensors and electronic components for
the automotive industry; Kraton Performance Polymers, engineered
polymers, and NorTech Energy Enterprise, regional effort
to drive growth across sectors in energy, for PR.
& Associates, Dallas/Interstate Batteries, a
$500K piece of business, and the Distinguished Young Women
scholarship program, formerly known as Americas Junior
Miss, for PR. The DYW assignment is expected to bill around
Street Communications, Salt Lake City, Utah/iPharro
Media, Germany-based content identification solution provider,
for PR services and to maintain a presence in broadcast,
government, and professional video trade press worldwide.
Marketing Communications, Los Angeles/The Hermosa
Inn, Phoenix-area hacienda hotel, to represent
both the hotel and restaurant nationally.
Communications, Los Angeles/PreferDine, online platform
to connect consumers to restaurants and wineries, and Core
et Barre, Newport Beach-based fitness studio, for
Relations, London/ClinTec International, for a trade
media communications campaign via its De Facto unit. GR
is part of Bell Pottinger. The outreach work covers U.K.,
Europe, U.S. and the Middle East.
PR, Jordan/New World, advertising and marketing in
the Jordanian market, to manage PR and media consultancy
Edition, August 4, 2010, Page 6
Q2 REV UP AMID FLAT PR SPENDING
reported a 13% rise in second quarter revenue to $23.8M
over Q2 of 2009, slightly ahead of expectations.
loss widened to $2M for the period, compared with $343K
was just ahead of its forecast of $23.5-$23.7M for Q2.
PR software provider said it added 435 net new subscriptions
like Chase Card Services and Duke University during the
quarter, more than double the figure for 09, for a
total of 7,173 subscription customers.
Rick Rudman said the revenues show success in driving growth
and innovation in the PR software market despite challenged
PR budgets. Rudman said in a conference call that PR spending
is essentially flat in 2010 versus 2009.
has integrated the operations of acquisitions in France
and China announced earlier this year and added the PR sourcing
service Help A Reporter Out during Q2. Cash paid for acquisitions
during the quarter was $8.9M.
said Vocus is seeing demand for premium offerings through
its free HARO service, which will likely be offered down
current model is an advertising model and its pretty
immaterial in terms of revenue, he said. In
terms of monetizing the service, were still working
through a few different options. A lot of it will be based
on new features and expanded capabilities that our customers
Maybe in the form of premium content
or quicker delivery times. It may be software or analytics
has $95.6M in cash and securities.
said the company for the first time surpassed 1,000 small
business customers (under $5M) and noted that the roll-out
of Vocus social media monitoring tool, not yet offered
to small businesses, attracted about 50 customers starting
at a base rate of $3,000.
believe, over the next 12 to 18 months, we will emerge as
one of the top social media companies out there, said
Rudman, citing Vocus sales and marketing prowess and
large customer base.
quarter revenue is expected to be in the $2M to $24.2M range.
DEWHIRST TO SIMON
Lauren Dewhirst, VP and
deputy director of U.S. creative/production at Edelman in
Chicago, to D S Simon Productions, New York, as VP and director
of its Midwest business.
Doug Simon, president
and CEO of the company, said he was looking for someone
who has been a trusted advisor at the table with CMOs
and CCOs at leading companies.
Prior to Edelman, she
was a field producer and worked the assignment desk at WLS-TV
(ABC) in Chicago and served as executive producer at AKA
She headed all production at Edelman west of the Mississippi.
Herrick, executive VP and GM at Kaplow Communications,
to MWW Group, East Rutherford, N.J., as an executive VP
in its global consumer lifestyle group. He was previously
a consultant to Bristol-Myers Squibb and led the consumer
and corporate communications practice for Ruder Finns
San Francisco office. He also headed marketing communications
Frappier, former senior A/E at Edelman, to Susan
Magrino Agency, New York, as an A/M for travel clients like
One&Only Resorts, Fontainebleau Miami Beach, and Dorado
Beach. He was previously with Clifford PR and Allison &
Spooner, A/E at RSM Inc. in Charlotte, to Warschawski,
Baltimore, as an associate.
Adamske, communications director for Rep. Barney
Frank (D-Mass.), to the U.S. Treasury Dept., Washington,
D.C., as deputy assistant secretary for public affairs.
He takes over for Andrew Williams, who is stepping down.
Jenni LeCompte heads Treasury public affairs as deputy assistant
secretary for public affairs, operations.
Baer, legislative assistant with Olsson Frank Weeda
Terman Bode Matz PC, to FoodMinds, Oakbrook Terrace, Ill.,
as nutrition affairs director based in Washington, D.C.
He was previously with the Food Marketing Institute and
worked on the Hill.
Knight, senior director, corporate communications,
Omniture, to APX Alarm Security Solutions, Provo, Utah,
as VP of corporate comms. She was previously president of
Envision Marketing Services.
Levien, publicist at Citrus PR & Special Events,
to Bailey Gardiner, San Diego, as an A/C. The firm has promoted
Callan Green to social media A/E.
Camuso, editor & PR consultant at Law School
Expert, to Southwest Strategies, San Diego, as senior A/E.
Lee to director of publicity, WNET.org. She reports
to Kellie Specter, senior director, corporate comms. Lee
oversees all programming and talent publicity, in addition
to working across all WNET production units to promote various
projects on-air and online. She was previously a senior
VP/director of media relations at Publicis Consultants PR.
Allanson to senior vice president of Falls Communications,
Cleveland. She joined the firm in 1994 and leads the Moen
Pierce to 360 Public Relations, Boston, as an A/D
in its parenting practice. Caitlin
Melnick and Brittany
Welch were named A/Ss, and Brett Cerf to senior A/E
Edition, August 4, 2010, Page 7
HANDLES STONES CRISIS
Communications is handling fallout from director Oliver
Stone's interview in the London Times in which he belittled
the Holocaust and blamed the Israeli lobby effort that has
f***** up U.S. policy for years.
told the Times that Hitler was a Frankenstein, but had a
lot of support from the German people. He added that Hitler
did more damage to Russians than Jews. Stone said Jewish
domination of the media is why the Holocaust gets
more attention than the millions of Russians who died in
Rubenstein, Stone apologized for a clumsy association
about the Holocaust for which he is sorry and regretful.
his statement, Stone said: Jews obviously do not control
media or any other industry. The fact that the Holocaust
is still a very important, vivid and current matter today
is, in fact, a great credit to the very hard work of a broad
coalition of people committed to remembrance of this atrocity-and
it was an atrocity.
Harris, executive VP of the American Jewish Committee, condemned
Stone as an anti-Semite. For all of Stones progressive
pretensions, his remark is no different from one of the
drunken, Jew-hating rants of his fellow Hollywood celebrity,
Mel Gibson, said Harris in a statement posted on the
Foxman of the Anti-Defamation League, said Stone's words
conjure up some of the most stereotypical and conspiratorial
notions of undue Jewish power and influence.
PUBLICIS Q2 REVENUE RISES
Publicis said second quarter
revenue was up 21.3% to about 1.4 billion Euro, including
an 8.1% boost in North America.
Organic growth rose 7.1%
during Q2. For the first six months of the year, profit
soared 27.5% to Euro 213M compared with 09.
into the euphoria that these half-year results for our group
might warrant, I remain firmly convinced that Publicis Groupe
will succeed in outperforming the market in terms of both
growth and margin, said president and CEO Maurice
RUSSIA FIRST LADY OF
COMMS. TO PBN
Tatiana Nikulshina has
rejoined Washington-based PBN Co.'s Moscow office as senior
VP and managing director. She oversees 35 professionals
at the WPP operation.
The 37-year-old has counseled
Barclays, McDonald's, Russian Federal Service on Financial
Markets, Basic Elements, Dunkin' Donuts and TNK-BP in a
career dating to 1993.
PBN CEO Peter Necarsulmer
bills Nikulshina as Russias First Lady of Communications,
a pro who was active in communications when PR there was
wilder than the Wild West.
Nikulshina exited PBN
in 06. During the past four years, she launched BBDOs
PR operation and did PR for Xerox. PBNs client roster
includes Bank of America, SABMiller, Merrill Lynch and Citigroup.
TEXAS CITIES SEEK TRAVEL PR
Waco, Texas, is on the
hunt for tourism marketing consulting to develop a unified
plan to reach travelers in a growing region encompassing
six cities between Austin and Dallas.
An RFP released by Waco
on July 19 calls for an outside firm to create a regional
comprehensive marketing and promotional plan for Ballmead,
Hewitt, Lacy-Lakeview, Robinson, Waco and Woodway and their
various attractions to pitch the authenticity
of the area.
Waco, which is growing
rapidly and is undertaking a master planning process for
its downtown area, says tourism generates $463M in direct
spending to the area via five million visitors annually.
Attractions include the Texas Sports Hall of Fame, Waco
Convention Center, Dr. Pepper Museum, Cameron Park Zoo and
the pending Waco Mammoth National Monument.
Deadline for proposals
is Aug. 5. RFP is online at odwyerpr.com/rfps.
S.A. BLOWS HORN OF U.S. PR
South African Tourism
honored its U.S. PR firm, Portfolio Marketing Group, with
a hand-made beaded vuvuzela horn as a tribute to the agency's
work during the 2010 FIFA World Cup.
PMG president Noel Mignott
and VP Alison Ross received the gift at a reception at the
Four Seasons Hotel in New York on July 22.
SA Tourism CEO Thandiwe
January-McLean said the country is still on a major
high from the event and noted U.S. TV viewership was
up 41% over 2006.
PMG's efforts included
a campaign on Facebook; endorsements by political, business
and entertainment figures, media tours and special events.
SV, JF IN RENT-A-CAR FIGHT
Sard Verbinnen and Company
is assisting Dollar Thrifty Automotive Group as it tries
to fend off an acquisition bid by Avis Budget Group, an
attempt to thwart Dollar Thriftys planned merger with
Hertz Global Holding.
Avis, which first moved
to torpedo Hertzs $1.17 billion deal for DT in May,
is supported by Joele Frank, Wilkinson Brimmer Katcher.
Avis also has the proxy firm MacKenzie Partners working
in its corner.
Avis released a $1.33
billion offer for DT last week. DT said it has already executed
a merger deal with Hertz and continues to be bound by the
terms of the agreement, but the company said its board will
review the Avis bid.
Edition, August 4, 2010,
PR groups met in Barcelona, Spain June 10-18
and came up with the lofty Barcelona Declaration of
Importance of goal setting and measurement.
2. Measuring outcomes is preferred to measuring outputs.
3. Effect on business results can and should be measured.
4. Media measurement requires quantity and quality.
5. Adv. Value Equivalency (AVE) is not the value of PR.
6. Social media can and should be measured.
7. Transparency and replicability are paramount to sound
came up with the New York Declaration of PR Principles
1. Goal of PR is increased
public understanding via truth telling, fact providing,
and answering press questions.
2. Outcomes (sales or whatever) depend mostly
on quality and price of product involved.
3. Ditto for Business results.
4. Ads/PR bring customers to store; product does selling.
5. Editorial mentions are gold to advertisings brass.
6. Expert websites and bloggers should be tracked and engaged.
7. All media, big or small, should be treated equally.
The Barcelona Principles
position PR as marketing when that is only one aspect of
The most telling of the
seven principles crafted by the participants
is No. 5: Advertising Value Equivalency is not the
value of PR. Participants could only define PR
in the negative. This begs the question, What is the
value of PR?
We like the definition
given by Prof. Tim Penning in PRSAs Tactics
of September, 2008: dialogue, negotiation and mediation.
PR pros, in order to contribute to informed decision
making in a democratic society, must seek opposing views
for the good of the public, he wrote. The PR Society
refuses to put the Penning essay on its website although
other essays by him are there.
How the Society, in the
form of chair Gary McCormick, could get involved in anything
dealing with research is beyond us.
The Societys information-blocking,
anti-democratic practices are so blatant that there is a
full-blown revolt against them by the Committee for
a Democratic PRSA.
More than 350 supporters
have signed a petition including nine PR professors and
nine Society Fellows, one of them a Gold Anvil winner.
PRS wont allow the
Committee to post its arguments on the PRS website; wont
cover the subject in its online news report; wont
provide to the Committee or anyone a list of the 300 or
so 2010 Assembly delegates (who were elected Jan. 1); wont
let the Committee e-mail the 21,000 members; stopped publishing
the transcript of the Assembly in 2005; and refuses to audiocast
the annual Assembly meetings when it would be cheap and
easy to do so.
The Societys press
policy is to be as nasty, dismissive, and unhelpful as possible.
For instance, for the
first time in its history, there was no press room
at the 2009 national conferenceonly a table in a hallway
staffed by local volunteers who couldnt answer any
What the Barcelona attendees
should be studying is how secrecy and information-blocking
are affecting the PR industry.
for PR Was Hijacked
Another participant in
Barcelona was the Institute for PR, which broke away from
the PRS in 1989 because of demands that all its directors
That was a good thing.
But IPR went too farall the way to Gainesville, Fla.,
to the University of Florida. It is a minor factor in the
PR world, a captive of ivory tower-dwelling academic interests.
It should be in New York where there is a huge communications
industry. It could easily afford such a facility.
IPR, whose staff is headed
by Bob Grupp, says it provides the science beneath
the art of PR. Wed like to know what is the
science that blocks information flow and relishes secrecy?
Such activities are the opposite of science. IPRs
board is headed by Michael Fernandez of State Farm Insurance,
a member of highly secretive PR Seminar and also its offshoot,
the Arthur W. Page Society.
Seminarians comprise about
two-thirds of Pages 30-member board.
About 30 of the 45 trustees
of IPR are either Page members or both Page and PR Seminar
members. Among those belonging to both are Angela Buonocore
of ITT; Ray Jordan, Johnson & Johnson; Maril MacDonald,
Page president in 2009, and Gary Sheffer, General Electric.
Has Huge Turnover
The PR Society and IPR
should be researching the decline in influence of PR which
is under heavy pressure from corporate financial, legal
and marketing departments. One result is high PR job turnover
and job loss. PR Seminar inducted 43 new members in 2010
after taking on 47 new members in 2009. Fewer than ten new
members were inducted yearly in the 1970s and 80s.
Since Seminar limits its
membership and ousts anyone after one year who loses a job,
this means that about 90 members lost their jobs. Declining
attendance also means Seminar has to work hard to attract
members. Blue chips are clamping down on expensive conferences
at plush resorts.
Page members tell us that
about 40 members are job-searching and were miffed when
the $200K presidency of Page went last month to a non-memberJulia
Hood of PR Week.
Page reportedly looked
at 200 resumes and conducted interviews but some members
feel Hood was a lock from Day One.
to Media Apparent
The Barcelona materials
reflect the attitude that media are there for one purposepromote
About half the journalists
working in 2001 have lost their jobs because of declining
ads and circulation. This means a smaller news hole for
press releases and a deluge of at least 50,000 reporters
mostly seeking PR jobs. PR has become a very
insecure industry in which to work.
Katie Paine, the
Queen of Measurement, has told us that measurers want
to find out what is not working so that changes can be made.
How about calling up editors
and reporters and asking them how well PR is serving them?!
It is a rare corporate website that names any PR pros. What
reporters mostly get is an e-mail box where they can leave
Kraft describes its PR
unit (it calls it corporate affairs) as its
secret weapon. PR is the war department
and reporters are the enemy.
Viacom has a 48-page PDF
that sets up PR as the corporate gestapo ready
to pounce on anyone who utters a negative word about Viacom.
The Village Voice described it as corporate