The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 11, 2010, Page 1
ECODEV ENTITY SEEKS PR
the economic development commission for the 23 western counties
of North Carolina, has called for PR proposals through Aug.
Communications of Asheville, N.C., is the incumbent.
region covers 10,000 square miles in the Blue Ridge Mountains
and about one million citizens. Key businesses there include
Smiths Aerospace (GE Aircraft), Cobia Boats, Volvo and Google,
which is planning a $600M server farm.
which handles tourism, business and agricultural outreach,
wants proposals to get media placements, manage media relations,
and provide other strategy and outreach for the organization.
The entity plans to hire either an agency or individual
for the effort.
the RFP at odwyrpr.com.
ARIZONA TAPS TOURISM FIRM
Arizona tourism officials
have tapped Phoenix-based HMA PR to highlight the "vitality"
of travel in the state amid a lingering uproar over a new
HMA beat out two finalists
from a response pool of nearly two dozen firms in an RFP
process for the $100K pact.
The firm will be working
with the Governors Tourism and Economic Development
Task Force, said Abbie Fink, VP and general manager at HMA.
We are tasked with
promoting the economic vitality of Arizonas tourism
industry, she told ODwyers.
Arizona Dept. of Tourism
communications manager Kiva Couchon said HMA is one of the
PR vendors registered for the state and they were selected
based on that, in addition to their proposal.
A national push is aimed
to burnish Arizona tourism's image, which has suffered from
boycotts and protests after Gov. Jan Brewer signed into
law strict new measures to identify and deport illegal immigrants
in the state.
A federal judge struck
down parts of the law late last month leaving a climate
A state task force including
tourism officials last month recommended hiring a PR firm
and allocated $280K to tackle the issue in markets like
Los Angeles, San Francisco, Denver, Chicago, New York and
Tourism, which has been
affected by the backlash, is a key pillar of Arizonas
economy representing 37M million visitors and an $18 billion
impact in 2008.
OGILVY TO REVAMP CAPITOL SITE
Ogilvy PR Worldwide has
won a competitive process for a mid-six-figure pact to revamp
the web presence of the Architect of the Capitol, the caretaker
for the U.S. Capitol complex, from the eponymous building
and Congressional offices to the U.S. Botanic Garden.
Ogilvy picked up the $476K
award - to stretch to October 2011 with the Office of Congressional
and External Relations - to guide the overhaul of AOC.gov
following an RFP process started in April.
Ellen Birek, manager of
external relations for Ogilvy in D.C., confirmed that the
WPP-owned agency has been awarded the assignment but declined
further comment until the contract is signed.
The AOC has overseen the
Capitol complex for more than 200 years and wanted its history
leveraged in the re-design. The website gets more than 3M
visitors a year and is working on developing panaromic images,
videos and 3-D models to add to its online presence.
BP TAPS U.S. PRESS CHIEF
BP is replacing ex-Brunswick
Group director and former Dick Cheney press secretary Anne
Womack-Kolton after bringing her in-house from Brunswick
two months ago.
Womack-Kolton is being
replaced by 12-year BP veteran Scott Dean, who worked the
company's Texas refinery blast and has headed U.S. media
operations since July.
The move comes as BP has
made significant progress in sealing off the leaking Gulf
Womack-Kolton joined APCO
Worldwide as a VP at the close of the Bush administration
in 2008 and was assistant press secretary at the White House,
press secretary to Cheney during the 2004 campaign, and
served as director of public affairs at the Dept. of Energy
during the second Bush administration from 2005-07.
She was plucked out of
the Texas Attorney General's office in 2000 to work as a
press assistant on the Bush/Cheney campaign.
RIDGE SPEAKS FOR SHALE
The firm of former Pennsylvania
Governor and Homeland Security Secretary Tom Ridge is promoting
the development of natural gas from the Marcellus Shale
formation in the Keystone State.
Ridge Policy Group is
working the legislative beat for the Marcellus Shale Coalition,
a group that includes producers and equipment suppliers
such as Hunt Oil, Chesapeake Energy, Phillips Production,
Marathon Oil, Allis-Chalmers and Schlumberger.
Edition, August 11, 2010, Page 2
TRANSOCEAN WORK BUOYS FD EARNINGS
FTI Consulting, which
owns PR agency FD, posted a nearly 12% increase in its strategic
communications business during the second quarter to $49.8M
as project work led by its Transocean account and new retainer
clients buoyed earnings in the segment.
That gain, the highest
quarterly revenue since 2008 for FD, came despite a 3.2%
overall slide in FTI's second quarter revenue to $349M as
the company cited continued effects of an "unevenly
For its FD operations,
FTI said growth in project-based work came despite a continued
slow environment for discretionary corporate spending and
"moribund" capital markets.
Growth was led by
a strong performance in the U.S. which has benefitted from
increased project work, most notably the public affairs
communications for Transocean in the Gulf of Mexico as well
as development of several large retained clients,
said president and CEO Jack Dunn.
Asia-Pacific also showed
strong growth in Q2, he said, as FTI announced the acquisition
of FS Asia Advisory, a corporate finance and turnaround
company with $35M in revenue last year.
NETGEAR SWITCHES TO ATOMIC
Atomic PR has notched a competitive pitch to earn the agency-of-record
slot for Netgear, a San Jose manufacturer of networking
products for home and business. Sterling Communications
had the account.
San Francisco-headquartered Atomic takes command of strategic
planning, positioning, messaging, media/analyst relations,
social media, video, events and blog design.
Judy Hoffmann, Netgear's senior director of worldwide marketing
communications, praised Atomic for providing "strong
strategic perspectives and concrete communications plans
for advancing Netgear's brand and business."
Netgear earned $24M in the first-half on $407M revenues.
That compares to a loss of $7M on $291M year ago period
sales. Netgear markets its output via 27K retailers and
36K value-added resellers.
WYCLEF FOR PRESIDENT
Euro RSCG Worldwide PR is handling media for hip hop artist
Wyclef Jean, who plans to run for the presidency of Haiti.
Jean stepped down Aug. 5 as chairman of Yele Haiti, the
non-profit group that he founded in 2005 to improve living
conditions in Haiti. Yele Haiti has raised more than $9M
in emergency funds to help Haiti recover from the devastating
Jean serves as ambassador-at-large for Haiti. The three-time
Grammy Award winner will run against his uncle, Raymond
Joseph, former ambassador to the U.S., in the election set
for Nov. 28.
Jean was born in Haiti and moved to the U.S. when he was
nine years ago. He must overcome Haitian constitutional
requirements that a presidential candidate must have lived
in the country for five consecutive years before the election.
WEBER SHANDWICK PITCHES CANADA
Weber Shandwick is gearing up a media campaign to bolster
Canadian tourism as the federal government revamps the Canadian
Tourism Commission following a drop-off in visitors.
CTCs Global Tourism Watch released last month shows
China as the sole targeted market to send more people to
Canada last year. Tourism from the U.S. was down nine percent
The CTC has used up its $26M special funding
for the Vancouver Olympics staged earlier this year, and
Ottawa has decided to pare $6M from CTCs budget to
around $70M next year, according to a July 17 report in
The Globe and Mail.
That cut will reduce CTC's headcount by 25 percent.
As CTC scales back consumer advertising and trade development
activities in the U.S., Weber Shandwick is to use PR to
promote Canada's brand and increase the desire to visit
It plans special events and media outreach to generate
awareness of the Canadian tourism experience, according
to its agreement with CTC.
SIEMENS SNAGS OBAMA AIDE
Camille Johnston, director of communications for Michelle
Obama, is stepping down for the VP/corporate affairs slot
at Siemens Corp. as the U.S. subsidiary of the German electronics
giant moves its base of operations from New York to D.C.
Johnston, who is also a special assistant to President
Obama, is the former senior VP of communications for the
Los Angeles Dodgers and VP of corporate comms. for Rodale.
She takes up the Siemens post on Sept. 7.
She was communications director for Tipper Gore during
and after the 2000 presidential campaign after working on
the two successful Clinton-Gore presidential bids.
Johnston later held similar posts for Labor Secretary Robert
Reich and Education Secretary Richard Riley.
Eric Spiegel, Siemens CEO, said in a statement that
the company's technologies can move the national agenda
forward in noting the move to D.C. and the hire of
Johnston to help us position Siemens more broadly
in this country.
Siemens U.S. operations totaled $21.3 billion in
SNAGIT MARKETER TAPS RACEPOINT
TechSmith, the marketers of screen capture software like
Snagit and Jing, has tapped Racepoint Group after an RFP
The company, based in Okemos, Mich., had worked with Buzzago
and Split Rock PR in the past.
Global PR manager Amy Hagerstrom said eight proposals were
considered for the North American PR account.
An RFP issued in April called for tech firms with mature
media relationships to handle a variety of tasks like
media/analyst relations and social media support.
TechSmith had revenues of $35M last year.
Edition, August 11, 2010, Page 3
LOSES $1B IN Q2
last week reported a $1.1B net loss on $584M second-quarter
revenues due to a $1.4B goodwill impairment charge
connected with its divestiture of Bebo.
Tim Armstrong sees better days ahead and is pleased
with this quarter's internal and external trends.
the quarter, AOL reported a 27 percent slide in advertising
revenues to $297M and a 27 percent drop in subscription
sales to $260M.
company counted 112M unique visitors per-month, according
to Media Metrix 360.
has reorganized AOLs content business into a collection
of super networks, re-launched MapQuest and
nearly doubled the number of Patch local sites
to 83 cities.
is trading at $22.40
RUSSELL SUCCEEDS RENSE AT
Margaret Russell is taking
over for Paige Rense as editor-in-chief at Architectural
The New York Times
has lauded Rense as the archduchess of decorating.
Rense, 81, joined Conde
Nasts AD in 1970, guiding its growth in circulation
from 50K to 850K.
Russell, 52, began her
career at Glamour. She was at Elle Décor for
two decades, rising to the editor-in-chief of brand content
NEWS CORP. HALVES CAREYS
News Corporation has cut
the salary of Chase Carey in half to $4M and increased the
amount of bonus comp tied to performance available to the
president/deputy chairman of the media combine.
Under the revamped bonus
scheme, two-thirds of executive bonuses are to be based
on the companys financial and operating performance.
Bonus targets were formerly budgeted.
Carey has the opportunity
to haul in a maximum $20M in bonus comp for fiscal `11,
according to News Corp.s 8-K filed Aug. 2 with the
Securities and Exchange Commission.
In the event that Carey
is terminated prior to June 30 `11, he will receive a lump
sum payment of $21.2M. Carey returned to News Corp in June
2009 to succeed Peter Chernin. He had been running DirectTV.
News Corp. CEO Rupert
Murdoch is eligible to receive a maximum bonus of $25M.
His son, James, eyes a potential $12M windfall. The younger
Murdoch heads European and Asian operations.
KALMBACH DISCOVERS DISCOVER
Kalmbach Publishing Co.
has acquired Discover Media, home of Discover and
KPC publishes specialty
titles such as Astronomy, Cabin Life, Model
Railroader, Trains, Birder's World, and
Bead & Button.
Discover puts out 10 issues
a year and has a circulation of 700,000. Its website boasts
two million visitors a month. Revenues are in the $14M range.
KPC is based in Waukesha,
Wis., while Discover's 20-member staff is in New York.
AD AGE UPS TRIO
has named Abbey Klaassen editor, a promotion from the executive
editor slot. She joined the Crain Communications publication
in 2005. She was digital editor before taking the EE post
Judann Pollack, managing
editor, is now executive editor. The 25-year AA vet reported
from New York and Chicago. She also was managing editor
of Ad Age International.
Ken Wheaton, assistant
managing editor, was elevated to managing editor. In a 10-year
stint, Wheaton has been copy editor, features editor and
most recently in charge of the Viewpoint section
HARMAN NOTCHES NEWSWEEK
Sidney Harman, founder
of audio giant Harman International Industries, has purchased
Newsweek from the Washington Post Co.
The 92-year-old mogul
topped bids from OpenGate Capital, Avenue Capital Group
and Fred Drasner, former co-publisher of the New York
Harman, who is married
to California Democratic Rep. Jane Harman, promised to keep
the majority of Newsweeks 325 staffers.
Don Graham, CEO of WPC,
called Harman someone who feels as strongly as we
do about the importance of quality journalism. Harman,
in turn, referred to Newsweek as a national treasure.
Terms of the transactions
were not disclosed. The Post, however, noted that the resulting
gain or loss would not be material to its financial position.
Newsweek lost about $30M in 2009.
With the sale to Harman,
Newsweek editor Jon Meacham is exiting. In an e-mail to
staffers, he wrote his 15 years at Newsweek and the Post
Co. were a privilege beyond measure. He believes
the journalism that Newsweek does matters to the country
and to the world, perhaps now more than ever.
CONDE NAST MOVES TO GROUND
Conde Nast plans to relocate
from its swanky corporate headquarters at 4 Times Square
to the site of the former World Trade Center, according
to the online New York Times.
The publisher of Vanity
Fair, Cosmopolitan, Esquire, Vogue,
Bon Appetit, GQ, Details, Self,
Glamour, Golf Digest and New Yorker
would anchor the $3.2B building now under construction.
The Port Authority of
New York and New Jersey owns the planned 1,776 ft. building
that was once dubbed Freedom Tower. It will open as 1 World
Conde Nast sent a memo
to employees last week, saying it is in active negotiations
concerning the move. A final decision is months away.
Conde Nasts corporate
shift would be a dramatic boost for the economy of Lower
Manhattan, which is struggling to replace jobs lost in the
The move also would bring
instant credibility to the new WTC site, according
to developer Carl Weisbrod.
news continued on next page)
Edition, August 11, 2010, Page 4
PA REVOKES EMBED CREDENTIALS
public affairs has revoked the credentials of reporter Michael
Hastings to embed with the U.S. military in Afghanistan,
the writer said Aug. 4.
is the journalist who penned Rolling Stones
bombshell piece that led to the resignation of Gen. Stanley
McChrystal in June.
embed had already been approved for September, Hastings
said on his Twitter feed. Now it has been disapproved.
Associated Press quoted a Pentagon spokesman who said Hastings
had been denied permission to report alongside troops in
is a choice made between units and individual reporters,
and a key element of an embed is having trust that the individuals
are going to abide by the ground rules, said the spokesman,
Col. David Lapan. So in that instance the command
in Afghanistan decided there wasnt the trust requisite
and denied this request.
Army Inspector General is investigating the Rolling Stone
piece and Hastings said he has refused to cooperate with
Glen Greenwald recalled the testimony of Pentagon public
affairs chief-nominee Douglas Wilson last year when he said
the tenor of a journalist's reporting would not affect embed
dont believe in any system that rates reporters based
on a perception that their reporting is positive or negative,
Wilson said. In my view, we should never be a party
to efforts to place so-called friendly reporters into embeds,
while blocking so-called unfriendly reporters.
Greenwald: But as this Hastings episode demonstrates,
the embed process is still being used primarily as a means
of propagandizing the public about the war.
ORDERS EYES OFF WIKILEAKS
Pentagon has ordered soldiers, sailors, Marines and airmen
not to access the WikiLeaks website that contains the 77,000
documents that were leaked to the New York Times,
The Guardian and Der Spiegel.
e-mail message from the Navys Judge Advocate General
Corps warns sailors not to access the WikiLeaks website
to view or download the publicized classified information.
so would introduce potentially classified information
on unclassified information.
Washington Times Rowan Scarborough obtained
that e-mail, which says "rumor that the information
is no longer classified since it resides in the public domain."
Marine Corps message warns those accessing the WikiLeaks
documents "willingly commited a security violation."
Pentagon has asked WikiLeaks to return the documents.
meanwhile, told the Associated Press that it will continue
to publish more secret files from governments around the
world despite U.S. demands to cancel plans to release classified
REPLACES MOORE AT TIME INC.
Warner has named Jack Griffin CEO of Time Inc., succeeding
Ann Moore who is stepping down after 32 years at the publishing
60, has agreed to remain through a transition period for
the ex-president of Meredith Corp.s national media
group. The 58-year-old Griffin resigned that post last week.
joins Time at the end of September. He is expected to expand
marketing efforts in a bid to reduce exposure to ad sales.
That's the policy he forged at Meredith.
to Meredith, Griffin was at Parade, a division of
Advance Publications, from 1999 to 2003, where he became
Bewkes, CEO of TW, calls Griffin an "exceptional executive
who knows how to expand the reach and relevance of strong
publishing brands and he will be a champion of our high
quality journalism." He credits Moore for advice on
Inc. publishes 22 magazines including Time, Sports
Illustrated, Money, Fortune, Southern
Living, Sunset and People. Its website
attracts more than 50M unique visitors a month.
Harty, meanwhile, has been named president of Meredith Corp.s
national media group, succeeding Griffin.
presides over womans magazines such as Ladies Home
Journal, Better Homes and Gardens and Family
Circle plus brand licensing, integrated marketing and
a book business.
joined Meredith in 2004 as VP in the magazine operation.
Prior to that, he was senior VP at Golf Digest and
worked at TV Guide and Readers Digest.
EXITS THE WEEK
Effron, executive editor of The Week, is joining
Thomson Reuters professional news center as law editor.
leaves The Week, a news and opinion aggregator after a seven-year
stint. Earlier, he spent more than a decade as Legal
Times in Washington, D.C. Effron also served as an editor
at Brill's Content.
Adler, senior VP & editorial director at Thomson Reuters
professional division, promises "more terrific additions"
to staff after Effron joins after Labor Day.
MEDIA HELP WANTED
is on the hunt for a director of media relations with "a
sense of urgency and resilience" and experience in
politics or crisis for its newly established Gulf Coast
Restoration Communications Division, according to a posting
on the BP website.
help wanted posting appeared as BP is replacing
ex-Brunswick Group director and former Dick Cheney press
secretary Anne Womack-Kolton after bringing her in-house
from Brunswick two months ago.
media relations position advertised will serve as the chief
spokesperson for the Gulf Coast Restoration Organization
years of experience are required. Apply online at bp.com.
Edition, August 11,
2010, Page 5
OF PR FIRMS
CREATES NEW OVERSEAS PR ROLE
has created a new corporate communications position for
Asia-Pacific, Africa and the Middle East as the advertising
and PR conglomerate seeks to bolster its profile and eyes
those regions for growth.
company has tapped Clara So, director and head of corporate
comms., Asia-Pacific, for Lufthansa for the new director-level
position. She started Aug. 2 and is based in Singapore.
Love, OMC group vice chairman and CEO of the region the
company designates as APIMA, said the appointment represents
Omnicoms determination to further strengthen its profile,
visibility and reputation, as well as foster its internal
and external relations throughout the region.
was with Lufthansa for 15 years after working on the agency
side at The PR Company Ltd. in Hong Kong. Her online profile
lists language capabilities including English, Mandarin,
Cantonese, German and basic Japanese.
PORTS GET PR HELP
has picked up a six-figure pact with the North Carolina
State Port Authority as it looks to hone its PR after facing
organized opposition to building a $2.2 billion, 600-acre
international port in the state.
Advertising was the incumbent for the Authority handling
its marketing communications contract, which has been slightly
increased to $375K a year and could stretch three years.
The account covers image and promotional work that includes
PR, digital and advertising.
Authoritys push for the new trade hub near Southport,
N.C., has been met with an organized anti-port PR push dubbed
No Port Southport, which has parlayed its opposition
into criticism over the new PR contract.
shipping was up 28% in North Carolina ports during the first
quarter of the Authoritys fiscal 2010, after steady
drops amid the global recession.
Fox, VP of communications for the Authority who was promoted
in January, was recently reassigned to the Authoritys
business and economic development team, according to the
Star-News of Wilmington.
The City of Castle
Pines North, Colo.,
is seeking pitches through Aug. 20 to produce the citys
PR and community outreach efforts. ...Kauai,
utility is reviewing its PR and public education account
through Sept. 8. All RFPs can be downloaded at odwyerpr.com/rfps.
The Sarpy County, Nebraska, governing body approved a $40K
pact with Heartland
on Aug. 3 to handle PR, media and marketing for its new
$26M minor league baseball park, home to the AAA Royals
affiliate of Major League Baseballs Kansas City Royals.
The PR plans were scaled back from initial proposals topping
$100K as costs of the project swelled from estimates of
$20M to top $26M. Heartland beat out Carroll Communications
& Company, New York/Standard Life Investments,
to advise the company on the introduction of its Global
Absolute Return Strategies Portfolio to institutional investors
in the U.S., including messaging and media relations.
Silver Associates, New York/CruiseOne and Cruises
Inc., travel franchise, for trade relations, events and
social media; BioDynamic Technologies, orthopedic rehabilitation
products and devices, for launch of a Manhattan office and
PR for its products to doctors; PURE Solutions, allergy-friendly
room environments, for PR targeting the lodging industry;
Lien Foundation, Singapore-based philanthropic organization,
for PR, and Taheima Wellness Resort & Spa, Mexico, for
launch to the consumer market and travel trade.
Morris + King Company, New York/Opera Solutions,
data analytics firm, as AOR for PR, including digital and
social media, and Engage121, social media management application,
IR, New York/PHC, Inc., d/b/a Pioneer Behavioral
Health, for IR.
Strategies, New York/Kony Solutions, as PR agency
for North America. Kony has a mobile application platform
based on its Write Once, Run Everywhere technology which
lets large companies offer consumers mobile applications.
PR, Baltimore, Md./The Woodworking Show, for media
relations for the 21st annual shows in 21 markets; National
Marine Manufacturers Association, for media rels. for the
32nd annual Atlantic City Boat Show and the 55th New England
Boat Show, in addition to the Baltimore Boat show, which
the firm will handle for a tenth year, and the Happy Paws
Communications, Atlanta/Globecomm, publicly traded
provider of managed network services., for PR for new industry
segments like mobile and to support PR for the wireless
and government sectors.
Eisen Agency, Newport, Ky./The WAVE Foundation, for
marketing comms., donor and investor relations, and event
Media Communications, Denver/St. Anthony Central
Hospital, for employee, public and crisis communications,
as well as social media and community outreach as the hospital
prepares to move to the St. Anthony Medical Campus in Lakewood,
Colo., in 2011.
PR, Lakewood, Colo./Hay Balzer CPAs, for PR for the
accounting firm as partner Sheila Balzer was appointed to
the Colorado Society of CPAs.
PR, Seattle/Din Tai Fung, Bellevue, Wash., eatery;
Sur, Seattle events space; Seattle Food and Culinary Arts
Show, for Nov. 21-22 launch.
& Associates, Irvine, Calif./DarbeeVision, digital
imaging for applications like digital TV, picture frames
and video game consoles, for a PR program.
Edition, August 11, 2010, Page 6
UBM PR DIVISION
UP 7.4% IN FIRST HALF
Media, the U.K. publishing and events company that owns
PR Newswire, said first-half revenue was essentially flat,
falling 0.2% to 434.3M pounds (about $690M based on current
exchange rates) compared with 2009.
at its distribution and monitoring division, which is PRN,
rose 7.4 percent during the period to 91.2M ($145M) in 2010.
Its MultiVu broadcast and digital PR operation was up 18.3%
to 10.4M pounds during the period, buoyed by growth in multimedia
an audience and a message is a crucial skill that our PR
Newswire business has developed and we think thats
going to serve us well, David Levin, CEO of UBM, said
in a webcast announcing first half revenues on July 30.
He noted the companys efforts to move PRN revenue
beyond the wire before adding: PR Newswire
is going to go through some very interesting times and were
very excited by them.
at UBM was down 5.2 percent over the first half of 2009
releases, monitoring and distribution make up nearly three-quarters
of the 91.2M in revenue for that division of UBM. Broken
down by sector, UBM said earnings releases represented about
7.7% of traffic and 16% of revenue for the first half, slightly
up from last year, while policy-related releases were 16%
and 9.2% respectively, and new product launches, tradeshows
and surveys were 26% of both revenue and volume.
said it will continue to focus on getting customers on a
subscription rather than transaction basis.
in the PR sector during the first half totaled 6.2M pounds,
including the 4.5M pounds PR Newswire paid to acquire monitoring
company dna13 in April via its CNW venture in Canada. Other
acquisitions during the half were webcast provider Corporate360
(900K pounds), PRN Brazil ($1.2M plus earn-outs) and PRN
Argentina, a modest $40K investment to take over the 10%
of that venture it didnt already own.
of UBM revenues come from PR Newswire, while live events
represent half of the companys business.
FENTON 'RENEWS' CSR FOCUS
WITH PRN HIRE
Susan McPherson, who headed CSR services at PR Newswire,
has moved to Fenton Communications in New York as a senior
VP, one of two hires in the space.
The firm said it intends to spark its CSR efforts in hiring
the 15-year PRN veteran.
Susans arrival signals our renewed focus on
the socially responsible business space and behavior change
campaigns, said chief strategy officer Lisa Witter.
At PRN, McPherson ran the company's Engage CSR conference
and led development of new services geared toward that sector.
She was promoted to the CSR post in January and previously
led PRN's events division as VP.
Fenton has also added Kasia Reterska from Edelman's CSR
Mistri, strategic analysis and economic officer,
U.S. Embassy in Baghdad, to The Glover Park Group, Washington,
D.C., as a managing director in its government affairs practice.
Mistri was a principal in the interagency effort to host
the first U.S.-Iraq Business and Investment Conference in
October 2009 and was Special Assistant to the President
for Legislative Affairs, representing President George W.
Bush in the House of Representatives.
Hardin, Republican strategist, to VOX Global, Washington,
D.C., as a senior VP. He was communications director for
Rep. Tom Davis and managed his race to chair the National
Republic Congressional Committee. He later served as chief
of staff to Rep. Duke Cunningham before entering the private
sector at NorthPoint Strategies.
Wasden, director of editorial publicity for Forbes
Media, to director of communications for the CBS Evening
News with Katie Couric to promote the broadcast and
CBS News specials. She was previously a publicist for consumer
brands like Good Housekeeping and Money magazines
and did agency stints at Porter Novelli and GCI Group.
Zeller, director of communications for the New Orleans
Saints' PR unit, to assistant director of PR for the Green
Bay Packers. Jonathan
Butnick, an intern for the Packers for two years,
was hired as a PR coordinator.
Wright, a former reporter recently working in media
for Tulsa (Okla.) Public Schools, to Mayor Dewey Bartlett's
office, as press secretary. Wright, 63, will work with communications
director Kim MacLeod on public affairs and media relations.
Block, national managing partner at Cohn & Wolfe/Canada,
has returned to National PR, Toronto, to lead its financial
communication practice as a VP. He was a VP at National
for nearly eight years before exiting for C&W in 2008.
Flanary to entertainment and politics publicist,
The Publicity Agency, Tampa, Fla. He's a former reporter
at WBBH-TV (NBC) in Fort Myers, Fla.
Aldrich to director of media relations, Bonnie Heneson
Communications, Owings Mills, Md.
Flood, journalist for the Houston Chronicle
and the Wall Street Journals Texas Journal,
to Androvett Legal Media & Marketing, Houston, Tex.,
as a legal media consultant.
Trainor to associate athletic director for public
relations, Univ. of Arkansas, Fayetteville, Ark., Zack Higbee
was named director of football media rels.
Mayes to senior VP of government relations, public
affairs, CSR and philanthropy, Safeway Inc., Pleasanton,
Calif. The 52-year-old exec joined Safeway in 1994.
Gunnarson to Hawker Beechcraft Corporation, Wichita,
Kan., as VP of marketing communications.
Edition, August 11, 2010, Page 7
NOMINATED AS PRSA CHAIR-ELECT
PRSA nominating committee headed by 2008 chair Jeff Julin,
nominated Gerard Corbett of the Redphlag PR firm, San Bruno,
Calif., as chair-elect.
Tate, of Luquire George Andrews, ad/PR firm, Charlotte,
N.C., who sought chair-elect, was nominated to serve again
elected, he would be the first treasurer to serve two terms
in a row. Treasurers traditionally move up to chair-elect.
Barbour of Mayo Clinic, Jacksonville, Fla., was unopposed
the second year in a row, the nominating committee skipped
over an African-American who sought to join the board.
Lewis of The Potter's House of Dallas, who sought to be
director-at-large, lost out to Susan Walton, associate professor
of communications, Brigham Young University, Provo, Utah.
East Central District
Stephen D. Iseman, Ph.D., professor, Ohio Northern University,
Steven Lewis Grant, senior manager, public relations, National
Education Association, Washington, D.C.
Debra D. Peterson, manager, external communications and
community relations, CenturyLink, Overland Park, Kan.
Kirk Hazlett, assistant professor, communication, Curry
College, Belmont, Mass.
Geri Ann Evans, president, Evans PR Group, Longwood, Fla.
Joseph D. Cohen, group vice president, MWW, East Rutherford,
Marisa Vallbona, president, CIM Incorporated, La Jolla,
Michael A. Brown, Sr., associate, strategic communications,
Booz Allen Hamilton, Norfolk, Va.
A. Lofstrom, senior manager, corporate communications, HIMSS,
Anthony Bradley, director, Bradley O'Mahoney Public Relations
Limited in the United Kingdom.
WPP GRABS ANIMAL HEALTH AGENCY
WPP's grey healthcare
group has acquired Kansas City-based advertising and PR
firm Geoff Howe Marketing Communications, a specialist for
animal health and nutrition clients.
WPP noted that the agency,
which also has offices in New York, London and Prague and
includes 150 staffers, is based in the global corridor for
animal health and makes ghg the leading animal health agency
globally. Clients include Hill's Pet Nutrition, Schering
Plough and Samsung while billings hit $140M 2008.
DUKE GETS NEW COMMS. CHIEF
Ginny Mackin, the former
corporate communications chief at Wachovia through its merger
with Wells Fargo during the height of the financial crisis
in 2009, has been tapped as the top communications official
at Duke Energy in Charlotte, starting Aug. 18.
Mackin, who had stayed
on at Wells Fargo to lead the company's community bank communications
in the east, takes the title of senior VP and chief communications
officer at Duke and takes over for Cathy Roche, who retired
July 1 in the same title amid a company-wide buyout offer.
Mackin was previously
with Bank of America for 13 years. Roche, a former reporter
who joined Duke in 1983 and left for other energy sector
posts before returning in 2000, said she will start her
Mark Craft, VP of executive
communications at Duke, left in May for a similar role at
TEXAS AWARDS ALT ENERGY PR
Austin public affairs
firm Apogee Campaigns has picked up a $175K pact to handle
PR and social media for a new alternative energy division
of Texas' oil and gas oversight agency, the Texas Railroad
Apogee is headed by Mike
Chapman, a former Capitol Hill aide and lobbyist, and Bill
Leake, a former VP of marketing at LeapfrogWireless.
The 119-year-old commission
issued an RFP in May to create blog content, organize media
events and build a social media community of current and
potential propane vehicle users. The commission created
an alternative energy unit in October after landing a $12.6
million "Clean Cities" grant from the U.S. Dept.
While Texas is the No.
1. crude oil producing state in the U.S., it also leads
in natural gas and wind power.
MDC GETS RELEVANT
MDC Partners has acquired
a majority stake in Relvent, a New York City-based experiential
Headed by Tony Berger,
Relevant has handled work for Nike, Conde Nast, Diageo,
Victoria's Secret and Heineken. The firm says it develops
engaging and immersive brand experiences and initiatives
and positions a brand into a targeted consumer's lifestyle.
MDC CEO Miles Nadal credits
Berger and his team for developing interactions that "create
not just customers but brand ambassadors."
MDC acquired Team Enterprises,
another experiential marketer in March. It also added PR
firms Allison & Partners and Sloane & Co. earlier
LONGTIME NBA PR CHIEF STEPS
Longtime NBA communications
chief Brian McIntyre, who has overseen PR for every major
league event since 1982, is stepping down after 32 years.
Tim Frank, VP of basketball
communications, has been promoted to McIntyre's senior VP,
basketball communications, post, with oversight of the NBA,
WNBA and NBA Development League communications.
McIntyre will continue
as a senior communications advisor to Commissioner David
Edition, August 11, 2010,
Code of PR Society of America proclaims
its dedication to a "democratic society." But
in such a society candidates for office present themselves
to fellow members and/or the public and press for questioning.
the topsy-turvy world of the Society, the candidates literally
Bios and statements of beliefs of all those nominated for
office last week were removed from the Society website even
though they still can be challenged until Sept. 16.
who might want a closer look at the beliefs of chair-elect
candidate Gerry Corbett or treasurer
asked Corbett and Tate to call us for an interview or better
yet, come to New York and face members and the press in
open session. That would constitute PRSA living up to the
"A" in its title.
replied to a questionnaire sent him by three Fellows of
PRS* in June but his answers showed a profound lack of understanding
of the Assembly.
to the Assembly" Is Not an Answer
answered seven of the questions with, "Up to the Assembly"
including whether APR should be required for national office;
whether Assembly transcripts should be published; whether
a PDF of the members' list should be provided; whether more
PR pros should be hired at h.q.; whether chapter-only members
should be considered, and if most h.q. operations should
be shifted out-of-town.
lawyers have lectured Assembly delegates that they must
never, ever try to tell the board what to do.
Assembly can only elect board and officers, set dues, and
make bylaw changes.
bodies at the legal, medical and accounting professions
tell their boards what to do. Their meetings are run by
their own elected officers.
attempt to give the Assembly the same power in 2006 was
defeated. The reason is that national blocked any communication
of it to members for five months. It had been proposed in
Committee to Promote Democracy in PRSA (new name) is similarly
blocked from communicating with members. It can't get use
of the 21,000-member e-mail list or any mention of its aims
in the online or printed PR Tactics.
can't even e-mail the 300 or so Assembly delegates because
PRSA national refuses to compile such a list. A national
vote is possible on this via individual votes at each chapter
after members get all the facts, positive and negative on
APR. There are two months until the Oct. 16 Assembly, plenty
of time to do this.
If Corbett is refusing
to answer questions now when he is just a candidate, think
of how unavailable he would be as legal chair.
Recent chairs including
2010 chair Gary McCormick have just appeared before a half
dozen or so of the 110 chapters and almost never a major
Reformers should run interested
members against Corbett and the other reclusive candidates.
Bylaws about APR, 60-day
notices for amendments, etc., should be shelved since PRS*
leaders regularly break all sorts of rules, codes and promises.
At least five major Robert's
Rules are ignored including its main one: proxy votes are
forbidden in a deliberative body.
PRS* does the exact opposite
of what its code says including:
free flow of accurate and truthful information
and accurate in all communications.
information needed for responsible decision making.
with clients, employers, competitors, peers, vendors, the
media and the general public. (Notice the media
and public are last on this list).
the free flow of unprejudiced information
Hypocrisy Mar Nominations
The candidates of the
Jeff Julin nomcom show cronyism, racial discrimination and
increased influence of academics.
Candidates pledged their
devotion to "diversity" but the nomcom rejected
the sole African-American seeking to join the board-Regina
Lewis of The Potter's House non-denominational church of
went to Prof. Susan Walton of Brigham Young University,
whose 32,955 students includes 165 blacks.
Lewis was one of the six
of 19 candidates who responded to questions of three Fellows
She favors removing any
requirement for board/officer except being a paid up member;
audiocasting the Assembly; publishing Assembly transcripts;
converting the printed Tactics and Strategist to
PDFs; adding PR pros to h.q. staff, and restoring the single
list of chapter presidents.
She would make a good
Examples of cronyism are
the nominations of Tate to succeed himself as treasurer,
a first for an officer position, and National Education
Assn.'s Steve Grant taking a second straight two-year term
and bouncing sole Mid-Atlantic candidate Linda Burkley of
PRS* founders had ruled
that "directors many not succeed themselves."
Gail Liebl of blue chip
Travelers, seeking treasurer, was offloaded from the board
so Tate could stay in a holding pattern. Another corporate
person, Debra DeCourcy of Fifth Third Bancorp., was ditched
in favor of Prof. Stephen Iseman of Ohio Northern University,
Student Society advisor.
Still another educator
will be on the board-Prof. Kirk Hazlett of Curry College,
a 2,000-student school in Mass.
business members recoil at the prospect of four academics
on the board.
Our view of academics
is that they are the least in touch with the realities of
PR, dealing with 18-22 year-olds and other academics. They
are the most likely to "play politics," i.e.,
refuse to stick their necks out on anything.
When academics dominate,
as in the Institute for PR, reality takes flight.
We have been trying, without
success, to interest IPR CEO Bob Grupp in new evidence and
opinions on PR's No. 1 success story, J&J's handling
of the Tylenol crisis in 1982.
Prof. Tony Jaques of Australia
has punched holes in the Tylenol myths. The biggest include
J&J's marketing of a flawed product (capsules) after
seven murders had been committed using them, which led to
yet another murder. In each instance, J&J offered a
paltry $100,000 for information when it should have offered
at least $10 million.
Scott Bartz, a nine-year
employee of J&J, is convinced the poisonings took place
within J&J and has written a book detailing his charges.
The IPR, which says it
shows the "science beneath PR," is silent so far.
Ray Jordan of J&J is on its board.
Real scientists, given
even a particle of new evidence on something in their fields,
descend like locusts on whatever had turned up.