The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 18, 2010, Page 1
KICKS OFF REVIEW
U.S. Army has kicked off the mandatory review of its PR
program, which has a budget of more than $25M.
Shandwick is the incumbent PR firm on the account that is
the overall responsibility of sister shop, McCann Worldgroup.
Fleishman-Hillard, MS&LGroup and Qorvis Communications
are among those expected to be in the hunt for the Army
ultimate winner of the business faces the daunting task
of promoting the wind-down of wars in Afghanistan and Iraq
in a new era of Pentagon penny-pinching as Defense Secretary
Robert Gates rides herd on outside contractors. RFP info
is at odwyerpr.com.
BROADBAND PUSH SEEKS PR PITCHES
Computers for Youth, a
New York-based national not-for-profit that has landed $23M
in federal grants to get computer and Internet access to
low-income families, has produced an RFP for PR to support
a major push in Los Angeles and the Big Apple.
The 11-year-old organization
has landed the grant funds from the U.S. Dept. of Commerce's
Broadband Technology Opportunities Program.
Among tasks outlined in
an RFP, the group wants a firm to develop a comprehensive
PR plan that includes media analysis and targeting, social
media, spokesperson development, and writing of op-eds and
press releases, among other endeavors.
The account is a new assignment
and there is no incumbent, said Philip Vlahakis, managing
director, development and communications for CFY.
Computers, training, broadband
enrollment discounts and tech support are part of the package
CFY uses to reach its target groups.
Download the RFP at odwyerpr.com/rfps.
Gardner, who was president & CEO of BayBio, has joined
MSLGroup as senior VP in San Francisco. He takes
command of healthcare clients in the western region.
BayBio is the trade group
for life science companies in northern California. The area
boasts of nearly 1,400 companies employing more than 100,000
people. MS&L teamed with the group to develop the BayBio
Gardner reports to Jeanine
O'Kane, North American healthcare practice chief, and Joe
Carberry, president of the western region.
MS&LGroup is part
HURD CALLS ON SITRICK
CEO Mark Hurd has hired Sitrick & Co. for PR counsel
as he navigates the aftermath of his forced resignation
from the Silicon Valley giant.
was announced by H-P following an investigation of a claim
of sexual harassment against him by a former company contractor
and ex-reality show contestant, Jodie Fisher.
Sitrick partner Glenn
Bunting, a crisis and media specialist who heads the firms
San Francisco, Silicon Valley and Miami offices, is representing
The firm repped former
H-P board chair Patricia Dunn when she resigned in 2006
during the company's pretexting scandal.
H-P said the 53-year-old
Hurd, mostly lauded for his term guiding the tech giant,
did not violate the company's sexual harassment policy but
broke its standards of business conduct.
H-Ps board of directors
reached out to APCO Worldwide to determine the potential
corporate fall-out surrounding the harassment charges after
Fisher contacted H-Ps board in June. The Washington-based
PR firm, decided H-P would most likely endure a devastating
PR hit if Hurd remained at the helm.
H-P found no violation
of its sexual harassment policy. Hurd maintains that he
did not have a sexual relationship with Fisher.
APCOs B.J. Cooper
declined to comment about work for H-P, saying corporate
policy is not to discuss client work.
Meanwhile, Caprice Fimbres
McIlvaine, who headed internal communications at H-P before
becoming program manager to the CEO, followed
Hurd out the door. McIlvaine joined H-P from Blanc &
Otus in 2004 and started out at Shafer PR and Advertising.
EX-BUSH AIDE TAKES EDELMAN
Deb Fiddelke, former deputy
assistant for legislative affairs in the Bush II White House,
is now senior VP in Edelmans public affairs practice.
She worked for Bush from 2004-08, tackling policy, communications
and strategy development.
Most recently, Fiddelke
worked for the committee that sought to bring the 2016 Olympics
That effort included outreach
to international chapters of the American Chambers of Commerce,
embassies and federal Washington.
Edition, August 18, 2010, Page 2
FLIES TO NEWLINK
has selected Miami-based Newlink Communications to handle
its integrated marketing program of the carrier that bills
itself as the global airline of Latin America.
Paco Communications had the account.
is a natural fit for us, Cessie Cerrato of Newlink
told O'Dwyers. Cerrato noted that a nearly three-year
stint with the Mexico Tourism Board "opened many doors
for us and expanded our knowledge and expertise within the
has also managed the State of Jalisco and currently
has the Los Cabos Convention & Visitors Bureau for the
Mexican market and the Cancun CVB for the Mexican, U.S.
and Canadian markets, said Cerrato.
recently launched new routes from Monterrey to U.S. destinations
Miami and Houston, and a new connection between Mexico City
are challenging times for Aeromexicos home base, which
is seeking a rebound from the swine flu outbreak of 2008
and current fall-out from drug cartel violence. First-half
tourism revenue is up 7.3 percent though the number of international
visitors grew only 2.6 percent to 6.8M.
Airlines declared bankruptcy and cancelled scores of flights
earlier this month.
Federal Aviation Administration, on July 30, downgraded
Mexicos aviation safety rating from Category 1 to
Mexico Tourism Board has just launched a new campaign with
the Mexico: The Place You Thought You Knew that
runs through November. JWT developed the campaign that features
natural wonders and various cultural treasures that are
off the beaten tourist track. JWTs Omnicom sibling
Burson-Marsteller promotes that effort.
FIRM BACKS ALASKAN CO. AFTER
Thompson & Co. PR,
with offices in New York and Anchorage, is handling PR for
Alaskan telecom GCI, which owned the aircraft that crashed
on Aug. 10 killing former Senator Ted Stevens and injuring
former NASA Administrator Sean OKeefe.
Thompson account manager
Gary Scott is handling media inquiries about the incident.
He told ODwyers that GCI has been a client of
the firm since 1989.
In a statement issued
Aug. 10, GCI president and CEO Ron Duncan expressed condolences
to the victims and thanked the emergency responders who
handled the remote crash scene in the Last Frontier State.
A GCI executive, Dana
Tindall, was among five of the nine passengers killed.
On behalf of the
men and women of GCI, I offer our deepest condolences to
the families and friends dealing with this heartbreaking
event, said Duncan. We will do all we can to
support them in the weeks and months ahead.
TEXAS PLANS STIMULUS-BACKED
A week after awarding
a $175K PR contract supporting propane vehicle use, Texas
has issued an RFP to boost energy efficiency and renewable
energy outreach to its citizenry.
The RFP, issued on Aug.
6, carries a budget of $250K funded by the federal stimulus
The assignment handling
"brand communications and consumer messaging strategy
services" is supported by the American Recovery and
Reinvestment Act, which dedicated billions to renewable
and new energy.
Texas State Energy
Conservation Office received a $5M grant from the Dept.
of Energy for a statewide outreach and education campaign
and has launched three efforts - a website, social media
campaign, and a marketing communications push - earlier
The work included development
of a brand personality and plan for reaching
the public through social media, public service ads and
Proposals are due Sept.
1. Download the RFP at odwyerpr.com/rfps.
CARIBBEAN MOVES U.S. PR
The Caribbean Tourism
Organization has tapped Quinn & Company after a competitive
RFP process for its U.S. PR account.
The $125K pact with the
organization representing 34 regional governments was previously
guided by Lou Hammond & Associates since 2007.
An RFP open through late
May called for a firm to handle media relations, issues
and crisis management, events, social networking and other
Five years of experience
in the sector was a minimum requirement to pitch.
A selection media decided
on Quinn last week, said Sylma Brown Bramble, Director for
L.A. PR EXEC DOLL DIES AT
Lynne Doll, a 25-year-old
veteran of Los Angeles The Rogers Group who guided
its lucrative public sector PR practice and served as president
and partner of the firm, died of a stroke Aug. 3. She was
Doll, who beat cancer
after a three-year battle, is remembered as a hands-on manager
known for her integrity and a sharp wit, the firm said in
I have always admired
her and will miss her beyond measure, said Ron Rogers,
chairman of the firm, who recently cited Dolls hire
when asked about the best decision of his career.
Doll served on the boards
of directors for Planned Parenthood Los Angeles and The
DAISY Foundation and previous board stints included the
National Conference for Community and Justice and the Los
Angeles Fire Department Community Advisory Committee.
A Los Angeles native,
Doll joined in TRG in 1985 after a stint as an account executive
at Berkhemer & Kline. She is survived by her husband
of 24 years, David Lans, a 13-year-old daughter, Natalie,
her mother, Carol Doll, and three sisters.
Edition, August 18, 2010, Page 3
TO EXIT NEWSWEEK
Thomas is leaving Newsweek after an almost 25-year
run to concentrate teaching journalism and writing books.
will leave with the completion of the Washington Post Co.'s
sale of the magazine to Harman International.
is editor-at-large and a former Newsweek Washington bureau
chief. He worked at Time before switching to Newsweek.
is joining editor Jon Meacham in departing the magazine,
which has been sold by the Washington Post Co. to electronics
magnate Sidney Harman.
resigned after 15 years after the deal was announced.
PSB INVESTS IN ONLINE NEWS
Speer Beardsley and The Dolan Co. are investing $1M in BringMeTheNews.com,
which was founded by former news anchor Rick Kupchella.
PSB CEO Lynn Casey and
Jim Dolan will join BMTN's board of directors. The PR firm's
involvement in the venture is to get an insiders
view into new and emerging ways to deliver news content
to consumers, according to the release announcing
Casey says the BMTN model
showcases reporting from respected sources, credits
and links the reader back to those sources and relies on
sponsored content instead of traditional advertising to
BMTN fits within
Padilla's mission of helping organizations communicate with
the people who are important to their success.
BMTN has a dozen staffers
who gather local news and distribute it via online and social
media sites. It produces radio broadcasts that are aired
on Clear Channel stations in Minneapolis/St. Paul, St. Cloud,
Brainerd, Marchall and Warroad.
Kupchella spent 20 years
as investigative reporter and anchor at KARE-11 in the Twin
Dolan was executive VP
of the Jordan Group, a New York investment bank focused
on the media. He also held positions at Kummerfeld Associates,
mergers and acquisitions, and began his career as a reporter.
LOVEN TO EXIT AP FOR GLOVER
Jennifer Loven, a veteran
Associated Press reporter who currently serves as its chief
White House correspondent, is slated to join The Glover
Park Groups public affairs unit.
Loven has reported from
Washington for 13 of her nearly 18 years with the AP and
was tapped as the news organizations chief White House
scribe in 2008, when she also was president of the W.H.
She joined the AP out
of college, starting in Detroit in the mid-1990s and moving
on to cover the Michigan statehouse prior to her work in
Loven will take a managing
director slot at Democrat-heavy GPG.
Ben Feller is taking over
as the APs new White House correspondent, according
JOHNSON PUBLISHING TAPS ROGERS
Desiree Rogers, who was
White House social secretary for President Barack Obama,
is the new CEO of Johnson Publishing Co., the worlds
biggest black-owned publisher.
She succeeds Linda Johnson
Rice at the Chicago company that owns Jet and Ebony.
Rice remains chairman at JPC.
Rogers is lauded for being
an exceptional communicator and expert
in repositioning brands, utilizing their core essence to
The New Orleans native
was VP-corporate communications at Peoples Energy, head
of the Illinois State Lottery, and ran a social networking
program at Allstate Financial before joining the White House.
Johnson took heat for
the gate-crashing incident involving Tareq and
Michaele Salahi at a White House state dinner for the leader
of India last year.
Anne Sempowski Ward resigned
as president/COO of JPC in July. She was the first non-family
member to hold that post.
In another move, Rodrigo
Sierra was named senior VP and chief marketing officer at
JPC. He's in charge of PR, brand management, research, digital
and social media strategy.
COMPENSATION RISES AT PROPUBLICA
ProPublica bolstered overall
salaries and benefits 53.2 percent to $6.1M last year, according
to its Form 990 released yesterday.
That increase came as
revenues at the non-profit newsroom dropped 25.7 percent
to $6.4M. The Form 990 lists 47 employees last year. The
2008 filing shows 46 staffers.
Editor-in-chief Paul Steiger
earned the most last year with total comp at $585,117. That
compares to $584,242 in 2008.
Managing editor Stephen
Engelberg made $374,694 in 2009, down 21.7 percent from
the $478,614 `08 package. General manager Richard Tofel
collected $342,290, up 6.5 percent from the earlier year.
Senior reporter Dafna Linzer received a 26.1 percent comp
boost to $225,876. Other reported figures are for senior
editor Susan White ($178,074) and senior reporters Charles
Ornstein ($199,092), Tracy Weber ($197,552) and Thomas Miller
NJ NAMES WHITE HOUSE TEAM
National Journal Group
has tapped The Atlantic politics editor Marc Ambinder
and USA Today correspondent Aamer Madhani as National
Journals new White House team.
Ambinder will continue
with The Atlantic through the November elections while Madhani
joins next month. Ambinder has blogged at TheAtlantic.com
and ran the sites Politics channel. He
also writes for the magazine, is a contributing editor to
National Journal and chief political consultant to CBS News.
Madhani has covered foreign
affairs for USAT based in its D.C. bureau. He joined the
paper in December 2008 as the Baghdad bureau chief.
news continued on next page)
Edition, August 18, 2010, Page 4
BOOK: PR, MEDIA
AIDING BEAUTY BIAS
does it feel to be one of the beautiful people, the
Beatles once sung. If you are one of the blessed ones perceived
as attractive, it feels pretty good. If not, tough luck.
You're a Rich Man could be the sound track for The
Beauty Bias, a book written by Stanford law professor
Deborah Rhode and published earlier this year by Oxford
attractive people get hired and earn more than those less
looks-blessed, sloppy or overweight. The good-looking are
viewed as more intelligent, athletic, sociable and more
in control of their lives than the rabble. Women are the
biggest victims of appearance bias, though short men face
a similar treatment.
discrimination against people on the basis of their looks
is just as bad as race and sex bias. Hence the books
subtitle: The Injustice of Appearance in Life and
point is hardly a new one. A rose is a rose is a rose, wrote
Gertrude Stein. Rhode does break new ground with a clarion
call for legal remedies to head off appearance bias.
In a world
wrestling with economic distress, war, environmental degradation
and poverty, beauty bias may appear trite. Some worry about
courts clogged with petty cases involving grooming, weight
and appearance while lawmakers waste time drawing up appearance
unfazed, pointing out that Michigan and six cities/counties
(San Francisco, Washington, D.C.) already have appearance
discrimination laws on the books.
rare because most suits get settled before trial. Rhodes
bigger point: laws deter unjust bias.
working the $200B beauty business arent going to be
handing out The Beauty Bias as holiday gifts this year or
any time soon.
In the book,
media, advertisers and PR come under withering attack.
on the media for endlessly magnifying the importance
of appearance and the pressures to enhance it.
are scolded for promoting appearance-related products cloaked
in a veneer of pseudo-science promising effortless
is blistered for telling women that as long as a double
standard exists, they might as well do what they need
to do and get on with their lives.
diet and cosmetic surgeries are advertised as be all
they can and express who they really are.
Personal fulfillment is but skin deep, not from within.
the communications onslaught are far from beautiful. Endless
exposure to airbrushed, surgically enhanced fashion
models and Hollywood celebrities reinforces unrealistic
standards, according to Rhode.
five percent of American women are in the same weight category
as actresses and models, efforts to replicate their
figures often lead to eating disorders and related psychological
of hard-earned dollars are wasted on diets as 90 percent
of dieters fail to keep the pounds off over time.
out that sexualized portrayals of prominent women in everything
from athletics to politics. That overemphasis on appearance
"deflects attention from their performance and reinforces
sex-based double standards."
cleavage, Sarah Palin's beehive and Michelle Obama's upper
arms are played up and chuckled about, diverting attention
from their accomplishments.
it telling that the highest paid member of Palins
VP campaign was her make-up artist, which speaks volumes
about our misplaced priorities.
the absence of attractive older women in the media who actually
look their age. Walter Cronkite and Tom Brokaw retained
their influence as they aged and male movie stars play romantic
leads in their later years. When in his sixties, Sean Connery
was voted "sexiest man alive" by People
contrast, are expected to play opposite men thirty
years their senior, and to bow out gracefully or have work
done when the signs of age become pronounced.
a Boston Herald columnist writing about an overly-made
up Katherine Harris, who was in the midst of the Florida
recount mess, as a woman of a certain age trying too
hard to hang on. Harris was 43 at that time.
said to be in the eye of the beholder, but aesthetic
preferences are to large extent hardwired, based on circuits
in the brain shaped by millions of years of sexual selection,
eons, individuals whose genes survive are those who
choose mates with characteristics conducive to reproductive
is one of those characteristics because it signals health
and fertility, particularly in females, according to Rhodes,
who has 75 pages worth of footnotes in the 238-page book.
imperatives encouraged parents to favor good-looking children
because they have the greatest potential to marry and produce
kids. Its a case of survival of the fittest and loveliest.
for appearance discrimination laws, Rhode believes individuals,
business and the media can affect positive change.
part, the media should promote more diverse, healthy and
realistic images of attractiveness. The author applauds
authorities in Madrid and Milan for banning underweight
models from fashion shows. London's Fashion Week receives
raves for requiring models to have a doctor's note indicating
their health is not a risk.
Edition, August 18,
2010, Page 5
OF PR FIRMS
VERONIS SUHLER SEES PR REBOUND
PR and word-of-mouth marketing,
a $5 billion business in 2009, are poised for modest growth
next year after double-digit declines in 2009 will ease
this year, according to a robust analysis and forecast of
the communications sector by Veronis Suhler Stevenson.
Spending on PR, promotions
and word-of-mouth marketing is expected to fall another
2.7% in 2010 before bouncing back. Through 2014, VSS sees
an annual growth rate for PR of 5.6%.
John Suhler, president
and general partner of VSS, said the expansion period forecast
by his firm will be a longer and slower recovery
because of the breadth and depth of the recession.
VSS breakdown of
the communications sector.
marketing investments, historically the drivers of communications
growth during recoveries, are expected to be more muted
due to the shift away from traditional media outlets to
more targeted media, he said.
The VSS forecast found
that spending on PR, promotions and word-of-mouth fell 10.7%
in 2009 to $70.54 billion.
PR by itself is expected
to reach $4.4 billion in 2011, up from VSS estimate
of $3.4 billion this year.
PR and WOMM, combined,
dipped 2.8% last year to $5.05 billion, VSS noted, amid
a downturn in traditional PR offset by a double-digit gain
in word-of-mouth, which has proven to be effective and cost-efficient,
the analysis found.
meanwhile, suffered a setback in 2009 as a result of tight
budgets and difficulty in correlating PR to sales lift,
said the VSS report. PR, however, will rebound in
2010 and post accelerating gains during the forecast period,
as companies seek to rebuild consumer relationships following
For 2011, VSS sees a double-digit
decline in B2B promotions offsetting modest growth in consumer
promotions, PR and WOMM. B2B is expected to bounce back
in 2012, but the whole group, which VSS calls marketing
media, will be slowest growing and smallest communications
sector through the next few years. Solid gains in
public relations and world-of-mouth marketing will be unable
to mitigate sluggish growth in traditional marketing segments
the report notes.
VSS said PR and WOMM will
benefit from an ongoing shift from traditional
to alternative marketing vehicles which are
seen to generate better return on investment.
Total communications spending,
which includes advertising, media and marketing, is forecast
to grow 3.5% in 2010.
Consumer advertising is
seen to decline through 2011, while business and professional
information and services, including companies like Bloomberg,
Thomson Reuters and Nielsen, is expected to be the fastest
growing industry sector through 2014.
VSS sees the fastest communications
revenue growth in the institutional end-user space,
which includes TV programming and licensing fees, trade
shows, and business and professional services.
The report can be viewed
online at vss.com.
New York/Kony Solutions, as PR agency for North America.
Kony has a mobile application platform based on its Write
Once, Run Everywhere technology. The account is in the low
York/Round Hill Hotel and Villas (Jamaica, Wisc.); Vikram
Chatwal Hotels, for all hotels with a focus on the launch
of Dream South Beach and Dream Downtown (N.Y.); The PuLi
Hotel (Shanghai); Lake Placid Lodge; Saffire Freycinet (Tasmania),
and Willow Club (N.Y.).
PR, New York/Guernseys,
auction house, to represent two auctions at New Yorks
Park Avenue Armory on September 24 and 25.
Leedy & Associates,
Mount Kisco, N.Y./Quality of Life Labs Active Hexose
Correlated Compound immune-boosting supplement from Japan,
for a multimedia campaign to introduce the compound in the
U.S.; Blacksmith Brands PediaCare line of pediatric
cough/cold/pain remedies, for PR and social media, and Nicene
Brands Topol Plus toothpaste and Porcelana skin lightening
creams, for social media.
New York/St. Elias Mines, Vancouver, for investor and financial
public relations in the U.S. on a $5K/month, six-month retainer.
Morris + King Company,
New York/KIDZ BOP, music brand for kids, for PR and social
Doylestown, Pa./Curtin & Heefner LLP, law firm with
offices in Morrisville and Doylestown, Pa., and Lawrenceville,
N.J.; Roland & Schlegel, LLC, Reading, Pa., law firm,
and Peacock Keller, a Washington County, Pa., law firm.
FRC has also added baked goods company The Grain Exchange;
Putney Food Co-op of Putney, Vt.; iQ Media Corp. of Philadelphia,
and Broadband Consumer Services in Mt. Bethel, Pa., for
design strategy and production services.
Boston/PYI Inc., boat maker and distributor, for PR and
strategic counsel for product launches, and trade show support.
for Clinical Social Work, to design and develop a new website,
social network and outreach campaign for 225K licensed clinical
social workers and graduate students.
Sánchez Ricardo Agency,
Washington, D.C./The Center for Hispanic Leadership: Institute
for Talent Development, Los Angeles, to lead PR and digital
media strategies for its first annual leadership summit.
Los Angeles/National Council of Jewish Women Los Angeles,
a 100 year-old grassroots group, as AOR for PR.
Los Angeles/WebSafety, mobile and Internet safety technologies,
to manage PR including a national media relations campaign
and aligning the company with decision makers across consumer
groups, auto insurance and government agencies. Executive
VP Sallie Olmsted leads the campaign.
Edition, August 18, 2010, Page 6
TAPS CHIVERS FOR FACTIVA
Chivers, executive director of WSJ.com
and new products for the Wall Street Journal Digital Network,
has been tapped as VP of Factiva products for Dow Jones,
a new position based in Princeton, N.J.
has global responsibility for the strategy, development
and management of the Dow Jones Factiva product portfolio
and for Wall Street Journal Professional Edition offerings.
He was previously director of online audience development
for Meredith Corporation.
Schulman, president, corporate markets, Dow Jones, said
the company will continue to make a significant investment
in the Factiva platform and said Chivers appointment will
be key to the services future.
PRN ADDS PALESTINIAN TERRITORIES
PR Newswire has inked
a distribution deal with Ellam Tam, the 10-year-old firm
billed as the first PR and communications agency in the
Under the agreement, ET,
based in Al Bireh in the West Bank, represents PRN in the
Palestinian market giving businesses and groups operating
there the ability to broadcast news and messages globally.
Lisa Ashworth, PRNs
CEO for Europe, called the deal a tremendous opportunity
for local enterprises, international businesses and aid
agencies operating in the territories.
ET, which has seven staffers,
had services in place to distribute news locally. Kamel
Husseini, managing partner and a former consultant for Arthur
Andersen, said corporate Palestine can enjoy credible
and assured access to both regional and global media via
this specialized wire service.
MOBILE SERVICE FOR DESTINATIONS
eBrains, McLean, Va.,
and SIM Partners, Chicago, have launched an integrated mobile
marketing platform for local and state travel destination
marketing organizations called destinationM.
The service incorporates
a WAP and iPhone app, along with social media integration,
local search distribution, text messaging, and real-time
It offers consumers hospitality
industry listings, reviews, streaming video, promotional
incentives, maps, and directions to attractions, events,
accommodations and restaurants.
The Fairfax County Convention
and Visitors Corporation is the first entity to utilize
Wire will host an hour-long online audiocast Sept.
21 on XBRL and new SEC requirements for that reporting language
at 1 p.m. Speakers include Gary Purnhagen, director of compliance
services for BW and Ali Paksima, XBRL accounting manager
for BW. Register at : https://www1.gotomeeting.com/register/445433329.
...PRSAs National Capital Chapter will host its annual
Thoth Awards Sept. 23, 2010 at 6 p.m. at the Willard InterContinental
Hotel. Chris Hansen, Dateline NBC correspondent,
is emcee. Info: www.prsa-ncc.org.
at DeVries PR, to Ruder Finn, New York, as a senior VP in
its consumer and technology group. Berman was a staff writer
for Good Housekeeping Magazine, and has held senior
positions with Ketchum and Edelman.
executive director of communications at the U.S. Chamber
of Commerce, to the American Petroleum Institute, Washington,
D.C., as director of media relations. He previously served
as a spokesman for the House Commerce Committee. Carlton
Carroll, press secretary for the American Forest & Paper
Association, joins API as a media rels. representative.
manager of advocacy communications for the American Public
Transportation Association, to The Institute of Scrap Recycling
Industries, Washington, D.C., as director of media relations
and online communications. He takes over for David Krohne,
who is retiring at the end of the year after 20 years with
the trade group. Neuville is charged with improving outreach
to traditional media and new initiatives focusing on social
VP at FD, and Helen
senior consultant at Ketchum Pleon Change, to Gagen MacDonald,
Chicago, as consultants. Kindig is a former senior VP at
state rep for Indianapolis, to Peritus, Louisville, Ky.,
as a senior VP to head its year-old Indianapolis office.
Murphy, a former TV journalist who is winding down his 16th
and final year in the state house of representatives, is
merging his shop, Murphy Partners, with Peritus.
A/E, Edelman, to Airfoil PR, Mountain View, Calif., as a
senior A/E. Jyotsna
with Bite Comms., joins as a senior A/E, while Kali
PR manager at Stephen Russell, joins as an A/C.
VP, North American communications, Coldwell Banker Real
Estate, Parsippany, N.J. He has led national PR efforts
with CEO, Jim Gillespie at the forefront, internal communications
with brokers and agents, and has provided strategic counsel
and direction for marketing over the past six years with
senior A/S and Jennifer
Nau to A/S,
JSH&A PR, Oakbrook Terrace, Ill. Podkasik, a six-year-veteran
of the firm, has handled The Hershey Company and Purina
PetCare and oversees the firm's internal training efforts
and interns. Nau joined five years ago handling Hershey,
Purina and Master Lock.
Edition, August 18, 2010, Page 7
WORKS QATAR WORLD CUP BID
Lloyd James has an $80K a-month contract to promote Qatars
bid for the 2022 FIFA World Cup, which would be the first
Middle Eastern state to host the soccer championship.
bid focuses on five state-of-the art and eco-friendly stadia
to accommodate 40K to 50K fans.
key selling point: upper-tiers of the facilities are to
be removed following the World Cup and donated to developing
countries in need of sports infrastructure.
is targeting media in France, Belgium, Spain, Cyprus, Switzerland,
Turkey, Russia, Egypt, Nigeria, Ivory Coast, Cameroon, South
Korea, Japan, Thailand, Argentina, Paraguay, Guatemala,
Trinidad and Tobago, Tahiti and New Zealand, according to
its contract with the Qatar 2022 Bid Committee.
journalists will be invited to visit Qatar in November,
a month before Zurich-based FIFA announces the winner.
is competing against the U.S., Belgium/Netherlands, England,
Russia Spain and Portugal. Those countries have entered
bids for the 2018 and 2022 tournaments.
Japan and Korea have submitted bids for 2022 competition.
Brazil, which hosted the 1950 World Cup, has the 2014 contest.
John Watts, Christian Fianco, Dave Barrett, Alex Ely and
Khaled Ramadan are coordinating the PR drive in Qatar's
capital city of Doha.
Holtzman, executive VP, and Alison Bradley, VP, are working
the account from New York.
SALINAS PITCHES PERFORMANCE
Salinas, Calif., home
of the California Rodeo, International Airshow and Steinbeck
Festival, is soliciting proposals to develop a community
branding and marketing strategy to pitch the city for business,
new residents and tourism.
But its payment of a firm
is tied to sales of branded merchandise, according to an
RFP, which calls it a once in a lifetime chance
for an agency. For example, if the chosen consultant
had created the I Love New York bumper sticker,
the firm would receive a percentage of the proceeds from
those marketing items for a five-year period, the
plan reads, noting a scale from 80% of proceeds in the first
year through 20% in year five.
The city, which touts
yesterdays charm with today's modern conveniences,
issued an RFP Aug. 10 and wants to get pitches through Sept.
7 for the assignment.
While the current
brand for the City of Salinas is recognizable, there is
a need to identify a brand and marketing strategy that will
speak to the true nature of the community and the benefits
of living and doing business in Salinas, reads the
The City of Salinas
will be offering the chosen consultant a once in a lifetime
chance to make money off of their Community Branding &
Marketing Strategy Plan, says the RFP.
Download the RFP at odwyerpr.com/rfps.
Note - the deadline is Sept. 7, not the Aug. 2 date indicated
in the document.
SALAHIS ALLEGEDY STIFF B-W-F
says Tareq and Michaele Salahi, the couple that burst upon
the U.S. scene when they allegedly gate-crashed a White
House dinner, owe it $15,000.
The Falls Church, Va.-based
firm says the Salahis hired it to promote their Americas
Polo Cup, a D.C. event that matches a U.S. team with an
international partner each year. America squares off against
Costa Rica in `11 and sponsorships abound.
B-W-F president Steve
Winter claims the Salahis skipped out on the tab.
An affidavit for debtors interrogatory
was served Aug. 5 at the unsanctioned premiere party for
"Real Housewives of D.C. Michaele is a member
of Housewives cast.
Winter told Us Weekly
the affidavit means they have to appear in court to
discuss their financial means-how they are capable of paying
off the debt.
T/K SCOOPS UP TCBY ACCOUNT
TCBY has moved its PR
account to Atlanta-based Trevelino/Keller Communications
after a competitive pitch process.
Lime PR was the incumbent
agency for TCBY, which is based in Salt Lake City and has
800 locations in the U.S. and abroad.
The frozen yogurt icon
marks its 30th anniversary this year and in the spring parted
ways with its longtime ad agency Stone Ward, moving its
account to a start-up firm, LevyTenny.
TCBY CEO Tim Casey cited
Trevelino/Kellers expertise in the food and beverage
sector, as well as franchise industries. Clients have included
Ritz Camera retail stores, Monkey Joes restaurants
and Moe's Southwest Grill. We needed a firm that not
only was sound in public relations and social media, but
showed a real hunger to work with us, he said.
The account covers industry
relations, national trade press, executive visibility, store
openings, franchise sales, tradeshows and events and social
marketing for the TCBY brand and its franchises.
Dean Trevelino, principal
of T/K, called TCBY a Goliath in an industry
rife with Davids. He says his firm can get
down to the level of grassroots tactics, guerilla strategies
and outmaneuver the field by going head to head.
He said the review was
an extensive process with multiple firms two
rounds, but no written RFP.
THAILAND TAPS GC
Global Communicators has
inked a deal to represent Thailand's commercial affairs
office at its D.C. embassy.
Jim Harff's firm is to
school Thai officials on the history and role of media
in the U.S., and to provide practical lessons
on how the media operates and how to leverage positive coverage
for Thailand, according to its six-month agreement.
GC is to organize a "Thai
International Property Rights Roundtable" next month,
orchestrate Congressional briefings and plot a social media
campaign to promote trade policy issues important to Thailand.
Edition, August 18, 2010,
McCormick, PRSA chair,
who is an ad salesperson for HGTV (home/garden), defined
PR in terms of advertising and marketing in
his speech Aug. 10 to the Lexington, Ky., chapter.
said the focus of PR pros should be on outcomes rather
than output, change instead of publicity clips and
that PR's purpose is to "generate revenue, sales, profit."
question to McCormick is, What is there about the
word public that you don't understand?!
is the one department in a company that is supposed to educate
and inform the public and be responsive to reporters when
they ask questions.
chief mission, as repeated over and over in the Societys
code, is increasing public understanding of something.
bona fide measurement of PR is how much detailed
information is supplied on a subject, how thorough and widely
disseminated the articles or broadcast programs are, and
how open to questioning are the leaders of an organization.
in media, instead of being derided as publicity clips,
should be examined for their depth and completeness. Dialogue
is supposed to be set up.
repeated the mantra of those who attended the measurement
meeting in Barcelona, Spain for eight days in June
outcomes rather than output should
be measured. He was there.
mufti of measurement could only define PR in the negative
ad value equivalency is not the value of PR.
Defines His Job
who is not on the PR staff of HGTV, defined his job as "co-branding"
HGTV with such companies as Bed, Bath & Beyond, Whole
Foods and Disney.
buy ads on HGTV and are able to say in their stores and
media that they have advertised on HGTV.
get to their audience and they now feel the same thing about
(co-branding) can increase customers quickly,
not only sells an ad, it gets the company to give it free
publicity! McCormick urged chapter members to try to do
Knowledge of Race and Ethnicity
answers to a reporter at the meeting show he does not know
the difference between "race" and ethnicity.
former can't be changed while the latter is a group of behaviors
and beliefs that can be changed. The two are separate
and distinct entities, says the U.S. Census Bureau.
2010 PRS candidate form focuses on candidates' commitment
to diversity and this is said to include race.
has only had two black women on its board in 63 years and
no black men (one served for four months and quit).
the second year in a row has rejected a highly-qualified
black candidate. This year it was Regina Lewis, 25-year
PR veteran who has worked for about ten PR firms and companies
(including Kodak, Fleishman-Hillard, Shandwick and MS&L),
and who presently heads communications for The Potters
House of Dallas, a mega-church serving hundreds
defined Lewis in terms of her ethnicity, saying
that while a great candidate, Lewis would not
want to be on the board solely because of her ethnicity.
was no doubt sold on being a PRS candidate by Wynona Redmond,
president of the National Black PR Assn., a non-voting member
of the board of PRS.
is the parliamentarian of NBPRS. We wonder what she thinks
of the PRS Assembly allowing voting by proxy.
big culprit in the information freeze at the Society is
staffer told a delegate in an e-mail last year that the
identity of the 300 or so delegates would not be provided
even to delegates until the delegates sat down
at the Assembly.
members are not allowed to see such a list at all. This
has been the policy since 2006.
staffer relented after protests and allowed delegates to
see the list but only if they personally requested it.
asked ten delegates to get the list on behalf of us and
the general membership and all refused. They were afraid
of being tagged as the leaker.
Withholds Voting Records
subject rarely mentioned but decisive is that staff and
leaders have the voting records of Assembly delegates since
1999 when electronic voting devices were introduced.
devices are numbered and generate an electronic record with
is invaluable political information, telling staff and leaders
what chapters are the most loyal to national and what chapters
might be critical.
Committee to Promote Democracy in PRSA (CPDP) should have
access to all this information.
far it has obtained 352 signatures on its petition to remove
the APR requirement for board/officer service including
those of nine Fellows and nine PR professors.
such information is only the tip of the iceberg of such
stonewalling activities at h.q.
in yet another violation of Roberts Rules, did not
supply in the minutes the actual vote totals of the more
than 50 votes that were taken at the 2009 Assembly.
minutes of a meeting, as defined by Robert's and others,
are a record of any actions taken and this includes the
vote totals that were flashed on the screen after each Assembly
vote last year.
and staff combine on numerous other information-withholding
and delaying activities including:
Refusal to supply a complete list of members in PDF or any
form since 2005. The 21K list can be printed out 50 names
at a time. Staff/leaders refuse to discuss this topic.
Refusal to supply a transcript or recording of the Assembly
Refusal to allow the Assembly to be audiocast although it
would be cheap and easy.
Refusal to publicize the speaking schedule of chairs such
Removal of the printed list of attendees from the packets
given to registrants at the annual conference. Attendees
must make a special request for such a list.
Removal of the names and contact points of all but seven
of the 55 staffers from the website. Until this year staffers
were listed by their names, titles, phones and e-mails.
Tracking staff turnover has become impossible.
Removal of the single list of chapter presidents and their
contact info. Members have to download 110 chapter websites
to get such info.