Edition, August 25, 2010, Page 1
WINS E-HEALTH RECORDS PACT
has won a stimulus-funded $3.9M contract with the Centers
for Medicare and Medicaid Services for a national education
campaign about electronic health records.
new pact follows the Omnicom units $25M-plus stimulus
contract with the Dept. of Health and Human Services' Office
of the National Coordinator for Health Information Technology
and Office for Civil Rights awarded in March to guide an
e-health record campaign.
CMS is planning a national push to educate the public about
e-health records and other forms of health information technology
supported by the HITECH Act, which set aside $19 billion
over four years.
picked up the new assignment under so-called IDIQ rules
as one in a small group of pre-selected contractors.
contract from March was one of 100 stimulus projects singled
out this month as questionable by Sens. John
McCain (R-Ariz.) and Tom Coburn (R-Okla.), who tried to
link the work to the controversial Armstrong Williams incident
of five years prior.
STATE FARMS FERNANDEZ
Mike Fernandez, VP-corporate
communications & external relations at State Farm Insurance,
is moving next month to Cargill Inc., the giant grain company.
He made his PR mark when
serving as point man for the insurer's response to Hurricane
Katrina. State Farm paid more than $3.6B in post-Katrina
Fernandez joined State
Farm in `06 following a stint at ConAgra Foods. He also
held PR posts at US West, CIGNA and was press secretary
to former Senator Fritz Hollings.
At Cargill, Fernandez
takes over for Bonnie Raquet. He will report to CEO Greg
Page. Fernandez co-chairs the Institute for PR's board of
Barack Obama filled the top public affairs post at
the Dept. of Health and Human Services with an Aug. 19 recess
appointment of Richard Sorian, a healthcare reform advocate
and former journalist.
Sorian, who was nominated
Oct. 5, 2009 and testified before the Senate in May, was
VP of public policy and external relations for the National
Committee for Quality Assurance and earlier led public affairs
for the Center for Studying Health System Change.
He had been serving as
an advisor at HHS as he awaited Senate confirmation and
was appointed assistant secretary for public affairs at
EMBATTLED HP TAPS COMMS. VP
Embattled HP has brought
in Bloomberg reporter Connie Guglielmo in a newly expanded
role as VP of corporate communications, starting Sept. 1.
David Shane, a Weber Shandwick
alum who held a VP/comms. role covering external communications
at HP, is leaving the company to start his own agency.
HP, which has endured
widespread criticism over its ouster of CEO Mark Hurd earlier
this month, told this website that Guglielmo will take over
Shane's duties and add responsibility for internal communications,
executive communications and messaging to the post.
She was a reporter and
enterprise writer for Bloombergs U.S. technology unit
during seven years at the news agency. She was previously
Silicon Valley bureau chief at Interactive Week and
executive news editor at MacWeek.
Shane was VP in Weber
Shandwicks corporate issues practice in Los Angeles
before joining HP in 2008.
BRAGMAN WORKS FOR SLIDER
Slater, Jet Blue Airways' most famous flight attendant,
is using Hollywood publicist Howard Bragman to sort through
The founder of Bragman
Nyman Cafarelli PR and now head of Fifteen Minutes is doing
media relations and serving as Slater's manager.
Bragman told The Hollywood
Reporter that instant folk hero Slater "hit something
in the zeitgeist" and that he understands that.
Everyone is stressed,
squeezed, and we all share and understand that. We all understand
how hard we're working and how we dont seem to be
getting ahead or being able to pay our bills, Bragman
The first task is to handle
and resolve the criminal charges against Slater resulting
from his decision to slide down Jet Blue airplane's emergency
GEPHARDT GETS EL SALVADOR
Former House Majority
Leader Dick Gephardts firm is representing El Salvador
under a one-year contract worth $420K.
Gephardt Government Affairs
reports to Francisco Caceres, private secretary to El Salvadors
president, Mauricio Funes. The former head of the countrys
Marxist FMLN party was elected president last year.
That election ended 18
years of rule by the conservative Arena party that was backed
by the U.S. More than 75,000 people died during El Salvador's
Funes, a former TV journalist,
has restored ties with Cuba and plans to visit Havana next
Edition, August 25, 2010, Page 2
BOLSTERS CHINA RULE OF TIBET
Lloyd James scoured leading U.S. high school textbooks for
their coverage and portrayal of the issues relating to Tibet
and China, according to the firm's contract with the Hong
Kong-based China-U.S. Exchange Foundation.
firm then drafted and submitted a report along with
recommendations for countering the tide of public discourse.
Editors and publishers are among those targeted for pitches.
is a major focus of BLJ's work to promote economical and
cultural exchanges between China and the U.S.
PR firm wants to remove the emotion regarding
Chinas rule of Tibet and the exile of the Dali Llama.
proposes that a strong factual counter-narrative be
introduced to defend and promote the actions of China with
the Tibet Autonomous Region.
believes creating a factual account of the Chinese
impact on Tibet and producing a report that eliminates the
emotion from the situation will serve as a strong
platform to address critics.
public perception about Tibet is not going to happen overnight,
according to the pact. It requires a "long-term educational
campaign to inform a younger generation of the accurate
history of China-Tibet relations."
firm has plans to arrange familiarization trips
to China for journalism students to help promote a positive
look at the countrys accomplishments and dispel
misconceptions about it.
goal is to educate the next generation of U.S. journalists
on China and U.S.-China relations while they are still honing
their craft. BLJ has plans for travel of working journalists
to Tibet to be chosen for effectiveness and opportunities
for favorable coverage.
EGG PRODUCERS GET PR HELP
Wright County Egg, the
Iowa egg distributor that is the epicenter of a recall involving
more than 300M eggs, has brought in Kansas City PR shop
CMA Consulting to handle the crisis.
Hillandale Farms, a second
Iowa egg producer which joined the massive recall on Aug.
20, is using former Perdue corporate communications VP Julie
DeYoung as its spokesperson amid the crisis. She is working
Hinda Mitchell, a senior
consultant at CMA, is speaking for WCE as the national recall
was expanded to 380M eggs last week after a salmonella outbreak
was linked to its facilities. Another 170M eggs from Hillandale
were added Aug. 20.
CMA specializes in food
and agriculture PR and marketing communications.
GolinHarris works with
the United Egg Producers, a longtime client and cooperative
of egg producers working to allay fears over the recall.
A dispatch from that group Aug. 18 noted the massive recall
only affected less than one percent of all eggs in the U.S.
WCEs initial recall
announced last week covered 228M eggs sold since mid-May
but that was expanded Aug. 18 to include another 152M.
FOXCONN REACHES OUT TO B-M
Burson-Marsteller is counseling
Taiwans Foxconn Technology Group as the publicity-shy
company seeks to rebound from the spate of employee suicides.
Motivational rallies are
the tool that the maker of Apple iPhones/iPads, Sony game
consoles and Dell computers is using to bolster employee
morale after a dozen workers killed themselves at Foxconn
facilities this year.
The sessions are called
Treasure Your Life, Love Your Family. Care for Each
Other to Build a Wonderful Future.
According to the email
rally invite, Foxconn is conducting the rallies at its Chinese
factories because its perhaps time to look back
and to learn from the tragedies and to send an important
message to their employees that they are not alone.
Foxconn installed safety
nets at its factories and worker dormitories as a measure
to catch would-be jumpers. The last successful jumper suicide
was a 22-year-old woman who took the plunge on Aug. 4. Suicide
victims are migrant workers far from their home base.
Bloomberg reported Aug.
18 that safety nets have been removed from some plants in
northern China where most of the workers are locals and
enjoy family support.
The worlds largest
contract manufacturer of electronics has boosted worker
wages and hired counselors/monks to counsel troubled workers
among its 800K factory force. Foxconn plans to hire an additional
The company denies charges
by China Labor Watch that it runs sweatshops.
To increase scrutiny of its workplaces, Foxconn has opened
its biggest plant to the media. Foxconn chairman Terry Gou
attributed some of the suicides to the compensation packages
offered to the victim's family.
KURDISTAN, VIA QORVIS, SAYS
is distributing a thank you to the U.S. military
statement from the Kurdistan Regional Government for bringing
freedom and democracy to our people.
The statement from Qubad
Talabani, Kurdistans U.S. rep, says Iraqis-and Kurds
in particular-are in debt to the American men and
women in uniform for ending the decades of Saddam's tyranny
Talabani notes that no
American was either killed or injured as a result of hostile
action in the Kurdish region, which is an island of
stability, prosperity and coexistence among Muslims, Christians
and other religions.
Hinting at a future split
from Iraq, Talabani looks for increased diplomatic
and economic relations between the U.S., Iraq and the Kurdistan
Region. He welcomes the State Dept. decision to establish
a diplomatic consulate in Erbil, Kurdistan's capital city.
politically, Kurdistan is evolving into a model for the
future of Iraq and a positive example for the entire Middle
East, said Talabani.
The Aug. 18 withdrawal
of the last combat brigade from Iraq is a time to give great
thanks to those Americans who defend freedom, democracy
and a peaceful future for Iraq and elsewhere.
Edition, August 25, 2010, Page 3
EXITS NEWSWEEK FOR TIME
Zakaria, columnist for Newsweek and the Washington
Post, is now contributing editor for Time. He
will pen a piece every other week.
has been mentioned as successor to Newsweek editor Jon Meacham
under new owner Harman International.
currently hosts a foreign affairs program on CNN, which
is a corporate sister to Time. Zakaria also served as editor
of Newsweeks international edition.
DOWD JOINS NAT JOURNAL
Matthew Dowd, founder
partner of ViaNovo, will write a biweekly column for the National Journal and its revamped website set for
an October launch.
He is to provide a common
sense perspective on American culture, politics and government.
Dowd co-authored Applebees
America: How Successful Political, Business and Religious
Leaders Connect with the New American Community with
NJ editor-in-chief Ron Fournier and political consultant
Dowd served as chief strategist
for California Gov. Arnold Schwarzenegger's 2006 campaign
and President Bush's 2004 re-election. He also served as
president and founding partner of Public Strategies Inc.
Mike Paul, the New York
PR counselor who runs MGP & Associates, defended his
client and friend Dr. Laura Schlessinger, after the conservative
talk-show host came under fire for what some have called
a racist rant.
But Schlessinger said
last week on Larry King Live that she plans
to give up her radio show when her contract is up at the
end of this year in a bid to regain her First Amendment
The controversy was sparked
when Schlessinger invoked an epithet for African-Americans
on her show earlier this month in expressing confusion that
the term is sometimes used affectionately by black comedians
After a caller expressed
surprise that she used the term on air, Schlessinger repeated
it three more times sparking a backlash among mostly liberal
pundits and bloggers.
Paul, who is black, said
Schlessinger is not, has not been and will not be
He has worked with the
talk show host and author on book tours and other assignments
and said she has helped him personally through a divorce.
Schlessinger, who has
a Ph.D. in physiology, apologized on Thursday, a day after
the incident, noting on her show: I articulated the
N-word all the way out - more than one time. And that was
wrong. I'll say it again - that was wrong.
Following the flap, show
sponsors General Motors Co. and Motel 6 dropped their support.
Schlessinger told King
that she wants to be able to say whats on my
mind and in my heart ... without somebody getting angry
or some special-interest group deciding this is a time to
silence a voice of dissent.
MAGAZINE CLOSURES SLOW IN
2010, SO FAR
U.S. newsstands arent
seeing many new magazine titles, but at least they're not
folding like they were in 2009.
While only about 90 new
magazines opened during the first half of 2010 down
from the 187 new titles to launch during the same period
in 2009 magazine closures only affected about another
90 titles this year, a big improvement from the 279 magazine
titles that shuttered their pages during the first half
of 2009, according to recent data published by MediaFinder.
The study also found that
only six major U.S. print magazines restructured their publication
to an exclusively online format during the first half of
2010, as opposed to 43 for the same time period in 2009.
According to MediaFinder,
leading the gains in new titles were magazines that specialize
in food, with 10 new titles appearing during the first half
of 2010. By contrast, home improvement magazines were hit
hard, losing a total of 10 titles so far this year and gaining
five. Business-to-business magazines fared worst, losing
35 titles while gaining only 17.
The slow rebound for magazines
may be global. U.K. publishing company United Business Media
which owns PR Newswire added one magazine
to its publication roster and shed four titles this year,
which is a vast improvement from the 15 it killed during
the first six months of 2009 alone.
First-half revenue for
the company was essentially flat, falling 0.2% to £434.3
million (about $690 million compared with 2009, but revenue
at its distribution and monitoring division rose 7.4 percent
during the period to £91.2 million ($145 million)
in 2010. Overall profit at UBM had been down 5.2 percent
over the first half of 2009 to £45.4 million.
The same can't be said
for newspapers. U.S. weekday newspaper circulation fell
nearly 11% in 2009 and lost another 9% between Oct. '09
and March '10 alone, according to data released by the Audit
Bureau of Circulations. According to an annual survey published
by the Pew Project for Excellence in Journalism, the U.S.
newspaper industry has lost a third of its newsroom jobs
or $1.6 billion in reporting editing capacity
Ball State Journalism
professor David E. Sumner argues that magazines have a better
chance of survival than newspapers due to their niche agility
and historic adaptability.
In his new book, "The
Magazine Century: American Magazines Since 1900," which
charts decade-by-decade growth of the print periodical industry,
Sumner claims that while total circulation of the top 50
leading consumer magazines fell 6% from 2007 to 2009, 32
of them saw circulation gains during the same period.
Magazine growth was also
surprisingly strong during the Great Depression, Sumner
Boodro was upped to editor-in-chief of Elle Décor.
The former executive editor rejoined ED in 2009 from Martha
Stewart Living, where he was EIC. ED is part of Hachette
Filipacchi Media U.S.
news continued on next page)
Edition, August 25, 2010, Page 4
REJECTS ANTI-TARGET AD
has rejected an ad from liberal group MoveOn.org,
calling for a boycott of Target because the retailer is
allegedly buying elections.
which is owned by General Electric, says it rejected the
ad because its an explicit attack on an individual
Ruben, MoveOns executive director, called the rejection
the height of hypocrisy.
said in a statement that it is alright for corporations
like Target to attack candidates and buy elections, but
it is not okay for citizen organizations like MoveOn to
Minneapolis-based discount retailers $150K donation
to a group supporting Minnesota Republican gubernatorial
candidate Tom Emmer, who is anti-gay marriage, triggered
a national call for protest.
Human Rights Campaign, the nations largest civil rights
organization for lesbian, gay, bi-sexual and trangendered
people, says it will contribute $150,000 to elect a pro-gay
rights governor in the North Star State.
says it gave money to MN Forward because that group is committed
to improving Minnesotas business environment.
Gregg Steinhafel posted a statement on the companys
website to say Targets support for the GLBT
community is unwavering, and inclusiveness remains a core
value of our company.
noted that Target scored a 100% on HRCs corporate
equality index for 2009 and '10.
LOBBYING REPLACES PRESS AS
The power of lobbyists
to influence government has replaced the power of the press
in that role, says an article in the September Vanity
Fair by Edward Sorel.
Lobbyists spent $3.5 billion
last year to get their way and are helped by the disintegrating
media which has lost influence by trivializing
the news and by willful disregard for facts and truth,
Lobbying is now
effectively the fourth branch of government, he writes,
with about 90,000 lobbyists plying their trade in D.C.
He quotes Jack Abramoff,
former lobbyist who served time in prison on felony charges,
as saying he took part in a system of legalized bribery.
The VF piece on lobbying
follows a similar cover story in the July 12 Time that was headlined: On Sale: Your Government. Why
Lobbying is Washingtons Best Bargain.
Senator Bernie Sanders
(D-Vt.) wrote in a letter to the New York Times April
24 that the financial industry spent $5 billion in ten years
to overturn the Glass-Steagall Act and deregulate the industry,
leading to the economic downturn.
Spending on Senate and
House elections totaled $77 million in 1974 but by 2008
this had risen to $1.36 billion, according to the Center
for Responsive Politics.
Writing that lobbying
gets results, Sorel says that the pharmaceutical industry
cut a deal with the Obama Administration to
support its healthcare bill (spending in $150 million in
ads) if the Administration promised not to push re-importation
of cheaper FDA-approved drugs from other countries.
Sorel quotes White House
communications director Dan Pfeiffer as saying that What
they teach you on the first day of press secretary school
is to worry about blowing something up by giving attention
But Pfeiffer also told
Sorel that a response is necessary with some stories.
Tension is high
in the sessions run by press secretary Robert Gibbs partly
because of the paucity of full-dress news conferences
by President Obama, says Sorel. He describes the Gibbs style
as pastel ties and sardonic asides.
Gibbs, says Sorel, faces
the most hyperkinetic, souped-up, tricked-out, trivialized
and combative media environment any president has ever experienced
including a fiercely partisan war against it
by Fox News.
He feels many reporters
covering the White House lack sufficient experience
the White House is their first big assignment.
E-READERS, TABLETS COULD SAVE
The recent popularity
of tablets, e-readers and devices like the iPad could be
just what the news industry needs to recoup lost subscribers
and vanished advertising revenues if a series of recent
industry reports are any indication.
iPads and their ilk could
create as much as $3 billion in subscriptions and $1.3 billion
in incremental revenue by 2014, according to a new consumer
demand survey conducted by Oliver Wyman for Condé
Nast digital publishing arm Next Issue Media.
The study, which charted
the periodical reading habits of 1,800 U.S. consumers, finds
many place a unique value in the e-reader experience and
a surprising amount are willing to pay print subscription
prices for access to digital content. Specifically, 9% of
device-owning subscribers said theyd be likely to
buy subscriptions if their preferred magazine offered an
interactive edition at the same prince.
The Oliver Wyman study
didnt pontificate on how digital subscription numbers
could affect ad revenues or single copy magazine sales.
However, a separate, recent study conducted by Advertiser
Perceptions Inc. found that 62% of ad executives
plan to increase their mobile media ad spending over the
next year, and nearly half (46%) have already integrated
mobile media into their overall advertising strategy.
Taken together, the numbers
could be encouraging for publishers weighing the idea of
making their titles interactive.
iPad currently leads the
number of magazine titles available for e-readers and tablets
with nearly 150 titles though audience response
has varied among titles and the rules of the roost are currently
a publishing no-mans land (Time Inc. and Condé
Nast, for example, have kept their iPad subscription prices
close to their print counterparts; Hearst is considering
increasing the cost of their interactive versions).
So far, especially popular
for interactive periodicals perhaps as a result of
consumer demand or preemptively launched as a safe way to
test the waters have been magazine titles that focus
on fashion and lifestyle.
Edition, August 25,
2010, Page 5
OF PR FIRMS
JOELE FRANK LEAD M&A ADVISORS
and Company and Joele Frank, Wilkinson Brimmer Katcher were
the top M&A PR advisors by number of deals and value
in North America, respectively, during the first half of
2010, according to research firm mergermarket.
advised 48 deals during the first half, followed by Abernathy
MacGregor Group (42), Joele Frank (41), FD (34) and Sard
Verbinnen & Co. (33).
five firms also topped last years first half ranking,
albeit in different sequence with Kekst at the top. In the
first half, Kekst worked with AIG in MetLifes $15.5
billion acquisition of its American Life Insurance Company,
investment firm Metropoulos in its pursuit of Pabst Brewing
Company, and played a role in the blockbuster United-Continental
by value, mergermarket found that JFWBK handled deals worth
$84.5B during the period, followed by SV&C ($65.2B),
Kekst ($62.3B), Brunswick Group ($38.5B) and AMG ($24.4B).
lead in deal value will get a boost from its role in last
weeks assignment handling the $39 billion attempted
takeover of Potash Corp.
vaulted into the top 5 from No. 8 last year as ranked by
value of deals by taking FDs No. 5 slot from 2009.
FD was sixth this year with deals valued at $24.3B.
BURSON WORKS HAITI RECOVERY
The Interim Haiti Recovery
Commission, a multilateral agency coordinating relief, has
tapped Burson-Marsteller after a competitive review to handle
pro bono PR for a four-month period as the nation continues
to rebuild from a devastating earthquake in January.
B-M said it is expected
to donate more than $200K in time and services to the IHRC,
which was created in April and is chaired by former U.S.
President Bill Clinton, the U.N. special envoy for Haiti,
and by Haitian Prime Minister Jean-Max Bellerive.
Gabriel Verret, executive
director of the IHRC said communicating the entitys
progress to the Haitian national and international communities
The crux of the four-month
contract is helping the commission communicate its work
aiding both Haitis recovery and long-term development.
The Jan. 12 earthquake
killed more than 300,000 people.
Engaged in Jean Campaign
Euro RSCG Worldwide PR,
which helped announce singer Wyclef Jean's presidential
bid earlier this month and has worked with his charity,
said it remains close to the singer but is not actively
engaged on the account.
Right now there
is no formal campaign, Marian Salzman, president of
the firm, told ODwyers, noting she last spoke
with Jean several times on Aug. 17. Stay tuned.
Rutherford, N.J., was named Best Midsize PR Agency
of the Year at the 2010 Golden Bridge Business America
in the boutique category while Ogilvy
New York/Tumi, travel, business and lifestyle accessories
brand and retailer, for PR, including social media.
Paul & Company, New York/Maidenform Brands, global
intimate apparel company, for PR including this months
announcement of its new spokeswoman, Mad Men
costume designer Janie Bryant.
Group, East Rutherford, N.J./Marcum LLP, New York
independent public accounting and advisory service firm,
for a PR program to differentiate the firm from competitors
and establish its spokespeople as thought leaders.
Boonton, N.J./ActFinancially.com, money management website,
Marketing Communications, Silver Spring, Md./FedScoop,
a government media and events marketing, for PR for a recent
disruptive study of federal and private sector employees
on telework, or telecommuting.
Consulting Group, Washington, D.C./Partnership to
Fight Chronic Disease, for media relations, and 24 Hours
of Booty, charity cycling event in Columbia, Md., Aug. 28-29
for the Lance Armstrong Foundation.
PR, Raleigh, N.C./Longistics, global logistics services,
for PR, including media relations, strategic planning, community
relations and social media.
Communications Group, Atlanta/Engineered Conversion
Systems, for branding, design, interactive and PR for two
of its brands EcoPath, recyclable commercial entryway
matting, and GameDay Rugs, sports-licensed rugs for fans.
Group, Boca Raton, Fla./Made in USA Certified, for
a national PR push for the third-party certification for
Made in USA products and svcs.
Quell Group, Troy, Mich./The Clean Energy Coalition,
for branding and strategic communications services, including
PR, marketing, graphic and web design. The CEC is backed
by the Dept. of Energy, General Motors, Univ. of Michigan,
Google and the City of Ann Arbor, among other entities.
Cleveland/Yube, for launch of a new modular furniture system,
including publicity, media relations, blogger outreach,
as well as collaboration for branding and digital initiatives.
Support Services, Houston/Tivus, pink sheets-traded
media company for the hotel and hospitality sector, for
PR, Las Vegas/Greg London, entertainer, for PR and
promotions for the launch of his production show Greg
Londons ICONS, at The Riviera Hotel & Casino.
PR, Woodland Hills, Calif./Freeline Sports, skateboarding
innovator, for media relations and PR.
Edition, August 25, 2010, Page 6
OUTSOURCES MONITORING TO CM
said it will outsource its U.S. broadcast monitoring services,
currently handled in-house, to Critical Mention by the end
of the month.
CEO Hans Gieskes said the move is part of its ongoing plan
to cut fixed costs and move away from in-house monitoring
as it focuses on integration and enhancement of content.
Mention, an eight-year-old privately held company based
in New York, provides online services for searching and
tracking TV and radio content.
deal comes five years after the $25M merger of Cision (then
known as Bacons Information) and the video monitoring
said the CM capabilities will be integrated for users of
its CisionPoint PR software by late August.
Cision said last month that it posted U.S. growth of three
percent for the second quarter. It instituted company-wide
cost-cutting last year and unloaded unprofitable business
as the company focused on rolling out CisionPoint and a
digital distribution service CisionWire.
ENR NOW ENGAGE121
PR software and services
company eNR Services has changed its name to Engage121 after
an upcoming social media monitoring and engagement service.
The company said it will
launch a new social media platform early next month to complement
its existing offerings like AP Planner, Matchpoint, MediaQ
and Grassroots PR.
CEO John Victor said the
new offering will let clients listen, speak and evaluate
their social media communications.
PAGE, COUNCIL SPLITTING UP
The Arthur W. Page Society,
which has sublet space at 317 Madison Ave. from the Council
of PR Firms for the past two years, has told CPRF it is
moving to new offices.
Pages lease with
CPRF expired in April and it was renewed for six months.
CPRF has renewed its lease on the 23rd floor for another
Julia Hood, former editor-in-chief
of PR Week/U.S., who was named president of Page
in July, replacing executive director Tom Nicholson, currently
shares an office with Kathy Cripps, president of CPRF.
Page leaders are looking
at office space in midtown, Chelsea and downtown that will
provide a private office for Hood and space for two other
There are currently 23
offices for rent at the newly renovated 317 Madison Ave.,
including 5,777 sq. ft. on the 23rd floor. Asking price
is $45 per sq. ft.
EVENT: Wed., Sept.
1, Entertainment Publicists
Professional Society Panel Discussion, New
York Based Trade Reporters, 12:30 p.m., networking
and lunch, 1-2:00 p.m. panel discussion and Q&A AT ICG,
80 8th Ave., 14th flr., New York City. Cost: free/EPPS and
ICG members, $35/non-members with advance paid reservations,
$45.00 at the door. RSVP to 888/399-3777.
Medici, director and VP of national media business
strategies, Porter Novelli, to PondelWilkinson, Los Angeles,
as a VP. Also, Ron Neal, a three-year veteran at PW, has
been promoted to VP.
Badham, president of BadWyn Communications, to the
4As, New York, as senior VP of communications. She
was VP of public affairs the Odyssey Channel and associate
director of PA for Childrens National Medical Center.
Teitler, a Porter Novelli alum, to Burson-Marsteller,
New York, as managing director in its U.S. brand marketing
practice. He spent a dozen years at PN, where he founded
its interactive arm, sports marketing unit and directed
global marketing. He left in 2008 for Steiner Sports and
Entertainment Marketing. Most recently, he was executive
VP for Piehead, an online strategy firm in Portsmouth, N.H.
Miller, communications manager for the Mid-Atlantic
Dairy Association in Philadelphia, to the Produce Marketing
Assn., Newark, Del., as PR mgr.
Anderson, VP of government relations and public affairs
for The Coca-Cola Co., to Southern Company, Atlanta, as
VP of government affairs to manage its D.C. office starting
in mid-September. He succeeds John Pemberton, who was named
senior VP and general counsel of Southern Company Operations
Virtanen, media relations consultant at Vodafone,
to Davies Murphy Group, as a senior consultant at its DMG
Europe Ltd. European division in Hook, U.K.
Doll, GM of Ketchum, Shanghai, to managing director
of GolinHarris China business overseeing operations
in Shanghai and Beijing.
Cademenos to senior associate, public affairs; Marissa
Goldstein to senior A/E; Aaron Lindenbaum to A/E, energy/environment,
and Rachel Szala to A/E in D.C. for Rasky Baerlein Strategic
Velez-Couto to A/D, rbb PR, Coral Gables, Fla., handling
clients like AMResorts, Canyon Ranch Hotel & Spa and
Homewood Suites by Hilton. She joined in 2006.
Howe, executive director of PR for Arkansas State
University, Jonesboro, has announced his retirement from
the university, effective Aug. 31, 2010. He's been at the
school since 1982 in various roles.
Warschawski, CEO of Baltimore-based Warschawski,
has been named as one of Maryland's top 40 business leaders
under the age of 40 by the Maryland Daily Record. He founded
the firm in 1996. Also at the agency, Brendan Foerster was
promoted to associate.
Cannon, A/E in MS&L Worldwide's Atlanta corporate
practice, has been awarded PRSA/Georgia's Chapter Champion
award for her volunteer work for the chapter.
Edition, August 25, 2010, Page 7
BRINGS IN PR HELP
Armstrong has brought in Democratic PR consultant Mark Fabiani
as the cyclist handles the legal and image fallout from
being probed by federal prosecutors in a doping inquiry.
former teammate Floyd Landis got the ball rolling toward
Armstrong when he accused the seven-time Tour de France
winner of using performance-enhancing drugs. Landis was
stripped of the Tour title last year for testing positive.
a counselor to the Clintons during the Whitewater hearings,
joined Goldman Sachs' PR roster in April. He is a partner
in Fabiani & Lehane with former Al Gore press secretary
and Democratic operative Chris Lehane.
The New York Times reported earlier this month that federal
prosecutors and investigators had uncovered testimony of
widespread cheating on the Postal Service team
that included Armstrong and Landis.
NEXT FIFTEEN: NEW DIGI SHOP
Next Fifteen Communications
Group, which owns Text 100 and Bite Communications, among
other units, said fiscal-year results will be in-line with
expectations despite continuing uncertainty.
The conglomerate said
the formation of a new digital communications agency has
led to business with Virgin America, YouTube, Google and
Cisco, among other clients, and noted it will make an announcement
about the new firm on Sept. 1 ahead of its fiscal year-end
results to be released Oct. 19.
The solid results will
come despite that investment in the new firm, along with
a loss-making acquisition made during the year,
the company said.
Next Fifteen's fiscal
year ended July 31, capping a calendar period that saw it
make several moves in the PR sector, including the acquisitions
of M Booth & Associates and Upstream Asia, a majority
stake in D.C.-based 463 Communications, and the creation
of a consumer PR unit for its Lexis PR division in London.
On its second-half results,
chairman Will Whitehorn said the company has seen improved
momentum despite the continuing uncertainty.
Whitehorn said its strong
balance sheet allows for selective acquisitions.
SKD KNICKERBOCKER HITS JACKPOT
SKD Knickerbocker is guiding
Malaysias Genting Groups bid to establish a
racino at New Yorks Aqueduct Racetrack in Queens.
Stefan Friedman, president
of strategic communications and PR, is leading that effort.
He is a former political columnist for the New York Post.
Genting has agreed to
pay the Empire State an upfront $380M license fee, a deal
that passed the state's Assembly this month.
The first 1,600 video
lottery terminals are expected to be in place within six
months. Another 2,900 will be in operation in a year.
Genting predicts its racino
will generate $1.5M daily in tax revenue for New York State.
Friedman says the Genting facility will be an economic
engine for the region.
EDSAL TARGETS COSTCO
Edsal Manufacturing chief
Mitch Liss told ODwyers that he will soon select
a PR firm to promote the benefit of buying American
products. Costco , the chain of membership warehouses,
will be a prime target of that push.
The Chicago-based manufacturer
controls 70 percent of the steel shelving market and has
distribution in Home Depot, Lowes, Grainger, Office
Depot, Staples, Sears and Sams Club.
Liss has been trying to
woo Costco into selling Edsal's shelves for the past five
years, an effort that has yet to bear fruit. He believes
PR may do the trick.
In a July 14 letter sent
to Costco chairman Jeff Brotman, CEO Jim Sinegal and COO
Craig Jelinek, Liss points out that Costco is the
only U.S. retailer to continue to buy 100 percent of its
steel shelving products from China despite the savings it
could realize from buying domestically while adding hundreds
of American jobs.
Factoring in freight costs,
Liss says Costco would save money by selling shelves from
Edsal. The letter also notes that Costco would enjoy a shorter
lead time, require less inventory and benefit from positive
PR by going with a domestic supplier.
Mark Spano, president
of the Allied, Novelty and Production Workers union, which
has 500 workers at Edsal, penned an Aug. 3 letter to Brotman
to encourage Costco to help the American economy,
help American workers, help your customer base and protect
the environment by selling products made in the U.S. such
as welded steel storage racks made by Edsal Manufacturing.
Copies of that letter
went to Illinois Senators Dick Durbin and Roland Burris,
as well as Sinegal and Jelinek.
Liss has narrowed the
list of PR firm candidates being considered for the campaign
to a pair. The program is to begin next month.
JFWBK FENDS OFF BIG BID
Joele Frank, Wilkinson
Brimmer Katcher is guiding Potash Corp. as it fends off
a $39B hostile takeover offer by Australias BHP Billiton.
the worlds largest fertilizer company, dismisses the
offer as grossly inadequate.
Wall Street though cheers
the move by BHPB, the globe's biggest mining company.
The Wall Street Journal is head cheerleader, featuring the transaction as its lead
story with the headline A $39B Food Fight. It
crows that the Street has finally found itself a whale
of a deal. As the biggest proposed M&A this year,
transaction fees are expected to hit $200M.
For its defense, Potash
has lined up Goldman Sachs, Merrill Lynch, RBC Capital Markets
as well as lawyers Jones Day and Stikeman Elliott. BHPBs
team includes Barclays Capital, J.P. Morgan Securities,
TD Securities, Banco Santander, Royal Bank of Scotland and
BNP Paribas with lawyers from Cleary Gottlieb Steen &
Hamilton and Blake, Cassels & Graydon.
Potashs JFWBK team
includes managing directors Andrew Siegel, Jamie Moser and
Edition, August 25, 2010,
Stevens, Monty Hagler and Sandra Fathi, representing
the Committee to Promote Democracy at PRSA, were hammered
in two Assembly delegate conference calls Aug. 18.
demolished their argument that removing APR as a board requirement
does not somehow diminish the value of APR.
delegates expressed impatience that the APR issue was again
being brought up after it was defeated last year.
Gary McCormick said debate on it could be cut short by the
will almost certainly happen unless the CPDP takes a new
tack. Central Michigan got only ten minutes at the 2006
Assembly when it tried to make the board report to the Assembly.
None of the other 109 chapters supported it.
of now, only two chapters are supporting the CPDP (N.Y.
354 signatures have been obtained in four months toward
the goal of 1,000 and new signatures have slowed to a near
Up and Take the Test
held up Richard Edelman as an example of an executive who
is so far along in his career he has no need to prove
something by becoming APR.
a delegate from New Zealand countered that Edelman could
set a great example for members by becoming APR.
after delegate flung this argument at Stevens, Hagler and
Campbell of the Jacksonville, North Florida chapter, said
he was very upset that the issue was being revisited
so soon and said it was ludicrous for a chapter
secretary to be eligible for the national board without
who are not APR have not shown the commitment
needed for national service in terms of time and money,
cannot separate the two, he said in response to Hagler
and Stevens who repeatedly said they value APR as the hallmark
of PR professionalism but feel it nevertheless should
be separated from governance.
Has APR Been Ignored So Long?
only delegate questioning the primacy of APR was Mary
from San Diego, who wondered why APR has made so little
progress among the members even though it has been around
for more than 20 years.
Note: APR was created in 1964 by the Society after it was
suggested by Pride & Alarm, private New York PR group.
delegate answered that it was the fault of individual members
if they did not take the test.
is open to anyone from the day they join and such
members do not deserve to be national leaders if they
cant find three hours to get to a Prometric Center
and take the test, said the delegate.
countered by saying that while APR is a professional
hallmark,executives such as Richard Edelman have
nothing to prove.
The CPDP ran into stiff
opposition in April when it proposed dropping the APR rule
while not applying other barriers such as demanding that
candidates have 20 years in PR with increasing levels
Bowing to the APRs, CPDP
then proposed the exact wording that was defeated last year
by a vote of 142-111 when 72% of the delegates were APR.
That measure carried the 20-year rule.
With more than a month
and a half left before the Oct. 16 Assembly, the CPDP must
bring out the heavy guns and stress the Achilles heal of
the APRstheir undemocratic, anti-press, unethical,
anti-New York, anti-PR, hypocritical, inconsistent and even
APRs and only APRs are
to blame for all the above.
They are refusing, as
usual, to allow rank-and-file members to see the list of
They are refusing to audiocast
the 2010 Assembly or provide a transcript.
They wont give the
CPDP access to member e-mails or cover the CPDP in Tactics
online or in print.
APR candidates, as usual,
are in hiding from the members and press.
Gerry Corbett is refusing to answer questions by us or four
Fellows until after the Assembly because his priority
is getting my children in their new schools.
Indefensible is the selection
of Susan Walton of Brigham Young University as at-large
director over African-American Regina Lewis of The Potters
House of Dallas.
Walton only joined the
Society on Nov. 10, 2004 whereas Lewis has been a member
The APRs from 1980 to
1994 sold hundreds of thousands of copies of authors
materials without their permission even though the Code
says members must preserve intellectual property rights
in the marketplace.
They wouldnt speak
to the authors, pay them a nickel or even offer free ads
for their books.
They allowed hundreds
of Silver Anvil entries to be tossed in the 1980s for minor
rule infractions (while keeping the entry fees).
Their ruinous devotion
to the bogus APR credential has resulted in membership being
around 20,000, a little above where it was in 1998 (19,600).
APR subsidies cost the Society $2,926,080 from 1986-2002.
They cant obey basic
Roberts Rules which bar proxy voting and demand that
all articles in a revision be brought before the voting
body. They break year after year accountings No. 1
rulemoney is not booked until earned. They book a
years dues as cash, providing misleading balance sheets.
They have picked Philadelphia
twice for the national conference (2007 and 2013) while
ignoring New York, where the Society had its biggest conference
ever in 2004.
They created the Business
Case for PR but neither president Bill Murray nor
VP-PR Arthur Yann are out promoting this to business groups.
Pros: Definition of PR Needed
The Aug. 18 Assembly teleconferences
included a plea by McCormick for members to e-mail their
definition of PR to Walton who is preparing a white
paper for the Assembly Oct. 16.
This bottomless topic
will serve as fodder to distract the delegates from the
topic of reducing the monopoly the APRs have on governance.
Walton will help members
to bookmark where we are and what the Society
has to do to set professional development priorities
to help guide the profession, said McCormick. She
gave her e-mail address as [email protected].
Since the Society says
it speaks for all PR pros, we urge readers to send in their
definitions and hopes for PR to Walton and also send us
a copy ([email protected]).
Readers may withhold their
names or not because the Society has sharp claws when it
comes to any members who deal with the press.