Edition, September 1, 2010, Page 1
RE-ISSUES RFP FOR PR
California Highway Patrol has re-issued an RFP for its PR
and media account with a new deadline of Sept. 8.
CHP, which seeks a firm to support its office of community
outreach and recruitment, previously released an RFP in
work covers PR, media relations and public service advertising
in both English and Spanish and serves the dual purpose
of supporting both traffic safety campaigns and officer
22-month contract is planned beginning December 1, according
to the RFP. The CHP is based in Sacramento.
has worked with the law enforcement agency in the past.
Proposals are due Sept. 8.
TAPPED TO RECRUIT TEACHERS
Stern & Kaminsky has picked up a seven-figure pact to
guide a campaign for the U.S. Dept. of Education to recruit
Education Dept. estimates that it needs as many as 1.7 million
new teachers by 2017 and sought pitches for its recruitment
effort, known as TEACH and slated to launch in September.
The solicitation called for a mix of traditional and new
media strategies with the goals to increase the number,
quality and diversity of people seeking to become teachers
and to "raise the profile of the teaching profession.
York-SS&K, which worked with the Obama presidential
campaign, has deep public affairs experience and recently
used a jobs pitch to help push through clean energy legislation
in the House of Representatives. It has worked with the
Rockefeller Philanthropy organization Strong American Schools
in the past in the education sector.
the Dept. of Education, SS&K won a $1.5M one-year contract
with two possible option years valued at $1.2M each.
LUCIA MOVES PR ACCOUNT
Marketing PR has picked up North American PR duties for
the Saint Lucia Tourist Board, following a review.
Current Lifestyle Marketing was the incumbent agency for
the Caribbean island.
director of tourism Louis Lewis said he anticipates a fresh
approach in making the change. He said the firm will
help train stakeholders to improve their current PR strategies
to boost visibility in the U.S. and Canada.
RIDES U.S. RECOVERY
CEO Martin Sorrell is impressed with the comeback in the
U.S. market, saying he can't remember a speedier recovery
or turnaround in any region during his 25 years in the ad/PR
Dublin-based conglom reports that U.S. market revenues dropped
six percent in Q4 '09 and then spurted four percent and
eight percent in the subsequent quarters.
says those numbers show that America and traditonal
media are biting back.
performance helped power WPP to a 39 percent rise in first-half
net income to $232M on a three percent revenue rise to $6.6B.
WPP chief notes that though the current environment is better
than anticipated, clients are pretty unanimously uncertain
about future prospects.
remains in Europe as there is fear that "fiscal contagion
from Greece, Portugal, Spain and Ireland" may spread
to other parts of the continent.
the U.S. front, Sorrell frets about the wind-down of the
Bush tax cuts and the end of financial stimulus.
his statement, Sorrell takes a swipe at the White House,
expressing concern over the Obama Administration's
attitude toward business.
than inflation, deflation or a double-dip recession,
the WPP chief says the most likely scenario is slow
growth or 'slog. That means the recovery
wont be over for a long time.
the first-half, WPPs PR operations (Hill & Knowlton,
Burson-Marsteller and Ogilvy) grew revenues a modest two
percent. Margins improved 3.2 points to 14.8 percent as
costs were brought into line, rising at a much slower rate
average number of people employed in the first-half was
100,008, down 8.7 percent from '09.
Corp. has named Maggie FitzPatrick its chief communications
officer. The former APCO Worldwide executive VP reports
to CEO David Cordani.
& Knowlton's chief operating officer Gene Reineke had
been handling Cigna's PR on an interim basis since January.
spent 13 years at APCO doing PR, mergers/acquisitions, media
relations and social responsibility programs for Fortune 500 companies.
praised FitzPatrick's work in diverse sectors and understanding
of the global business scene as reasons for the hire as
the Bloomfield, Conn.-based insurer steps up its international
had 2009 revenues of 18.4B.
Edition, September 1, 2010, Page 2
PLUNGES INTO MOSQUE MESS
Torossians 5W Public Relations is repping televangelist
and former Presidential candidate Pat Robertsons American
Center for Law and Justice, which has filed suit to stop
construction of a mosque two blocks from the World Trade
ACLJ filed the case on behalf of retired firefighter Tim
Brown. It claims the New York City Landmarks Preservation
Commission failed to follow its normal procedures when it
did not declare the former Burlington Coat Factory outlet
to designate the structure, which suffered damage on 9/11
when parts of a hijacked jet crashed through its roof, opened
the way for building the 31-story $100M Islamic cultural
center on Park Place.
ACLJ wants the Landmarks Commission decision to be put aside
and then followed up by public hearings to determine the
future of the site.
says he has worked with Robertsons ACLJ on various
matters in the past.
New York heavyweight publicist Ken Sunshine is advising
mosque developer Sharif El-Gamal on an informal basis. He
heads Sunshine, Sachs & Assocs., which has repped Ben
Affleck, Justin Timberlake and Michael Jacksons family.
MIRZA PR BACKS MUSLIM PUSH
D.C. PR firm Mirza PR
is handling a grassroots push of average American
Muslims who are mounting a campaign to stem a rising
tide of fear-mongering in the wake of the lower Manhattan
Islamic Center debate.
The group, MyFaithVoice,
held a press conference Aug. 30 at the National Press Club
to unveil a public service announcement to showcase
American Muslims of various ages and backgrounds.
Mirza PR is headed by
Rabiah Ahmed, a former spokeswoman and communications staffer
for the Council on American-Islamic Relations.
David Hawa, a managing
director for Fairfax, Va., ad agency Daze Studios, produced
This PSA will give
me and other American Muslims the opportunity to talk directly
to the American public - free of any fear that politics
or agendas are driving the discussion, he said. A
campaign to encourage user-submitted video PSAs will follow
the unveiling of the groups PSA.
BITE TAPS WAGGEDS HERMAN
Michelle Herman, senior
VP at Waggener Edstrom, has been named general manager for
the three North American offices of Bite Communications,
based in San Francisco.
Bite, part of Next Fifteen
Communications with firms like Text 100 and Outcast Communications,
has N.A. offices in New York and Toronto, as well.
Herman has moved between
the corporate and agency sides of PR. She led WaggEds
global tech practice and served as GM for San Francisco
after corporate postings at Hyperion Solutions.
She was previously on
the agency side as a senior managing director at SparkPR
and built up Hoffman Agencys Hong Kong office.
COLLECTION ATTORNEYS SEEK
The D.C.-based trade association
for retail collection attorneys is the hunt for national
PR support with an open RFP process through early September
to fight a perception of collectors as predatory.
The National Association
of Retail Collection Attorneys issued an RFP this month
through Sept. 3 for national consumer and business PR and
media outreach support for its education programs.
In recent years
there has been an increasingly disturbing trend of portraying
those who work in the legal collections profession as people
who prey on the innocent consumer, the RFP notes.
This perception, and the vilification of anyone involved
in collections by the press has caused increased legislative
and regulatory activity not always beneficial to the consumer
making things actually worse for the consumer.
The group wants to distinguish
its members as attorneys and law firms rather than collectors
and collection agencies.
The scope of works runs
from an initial assessment of its PR to research, planning
and implementation over the next 12 to 24 months with an
eye on a new Congress in 2011. Download the RFP at odwyerpr.com/rfps.
LEWIS GETS FACETIME
a security and compliance software developer for business
that focuses on the New Internet of social media
and VOIP, has tapped Lewis PR for the U.S., following a
The company had previously
worked with Bay Area-based Woolf Media.
Lewis San Diego
office will handle media relations, product launches and
re-branding for FaceTime, which helps secure
blogs, instant messaging and social network use among employees
at corporations. The company says nine of the top ten U.S.
banks are customers.
Katie Eakins, Lewis
San Diego managing director, heads the account reporting
to FaceTime VP of marketing Sarah Carter.
There is never a
shortage of news or opportunities, Eakins said of
Facetimes space providing security for social media.
PITNEY KILLED IN FARM ACCIDENT
Jack Pitney, VP marketing
at BMW of North America, was killed in a tractor-related accident
while working the farm at his vacation home in upstate New
York. He was 47.
BMW did not provide further
The former head of Mazdas
PR unit joined BMW in 1995. The launch of the Mini Cooper
as a small, premium and fun-to-drive car is credited to
Pitney, who served as VP and general manager of the Mini
brand from 2001-05.
Pitney worked at Hill
& Knowlton/Los Angeles, where he headed the Mazda account.
He also launched Nissans Infiniti luxury lineup while
at GCI Group/L.A. and did stints at Ruder Finn, Hill Holliday
Connors Cosmopulos Advertising and Bauer & Rosner Marketing
Pitney was to become VP-eastern
region for BMW on Sept. 1.
Edition, September 1, 2010, Page 3
SLICES 9% OF STAFF IN REORG
Today is slicing about 130 jobs as the Gannett flagship
decides to concentrate on online and mobile platforms at
the expense of print. The cut represents nine percent of
the nations second largest newspapers staff.
Publisher Dave Hunke told the Associated Press the overhaul
is pretty radical but positions USAT for the
next quarter century.
plan calls for elimination of editors in the news, sports,
money and life sections and creating "content rings."
Those content rings include environment/science, Washington/economy,
travel, aviation, auto and tech. USAT also promises to "align
sales efforts with content." Rudd Davis, VP-business
development, is to handle print and business-side collaboration.
FOX REGROUPS IN D.C.
Fox News has tapped Wendell
Goler and Mike Emanuel to handle Washington coverage with
the Sept. 3 departure of Major Garrett to the National Journal
Garrett served as point
man for the News Corp. property in its many tussles with
the Obama White House.
Mike Clemente, senior
VP of news editorial at Fox, praised Garrett as a "truly
tenacious reporter" and a "fact-finding machine."
Garrett joined Fox from
CNN in `02. He was chief White House correspondent since
Jan. `09. He worked for the Washington Times for
seven years before making the jump to television.
Goler shifted to Fox in
`96 from the Associated Press Broadcast Services, where
he anchored its coverage of Presidential press conferences.
Emanuel has worked for
Fox since `97 at stations in Los Angeles, Dallas and Washington.
LI RETURNS TO REUTERS
Kenneth Li has returned
to Reuters as editor-in-chief for technology, media and
The former global media
correspondent for the wire service spent the last two years
at the Financial Times.
During his Reuters stint,
he launched MediaFile, which covers the intersection of
media and technology.
Previously, he wrote for
the New York Daily News, Industry Standard and TheStreet.com.
CJR SUES NEW YORK STATE
Review has filed a lawsuit against New York State that
seeks the release of email records of Peter Kauffmann, who
resigned March 4 as Gov. David Paterson's PR chief.
The former U.S. Navy officer
stepped down because he said that he could not in
good conscience remain on the job.
The New York Times,
at that time, had been investigating Paterson's administration
following a domestic violence case involving a top aide.
CJR believes Kaufmann's
correspondence may shed light on nefarious doings in Albany
or uncover the reasons why he resigned. It filed a Freedom
of Information Law request for Kaufmann's e-mails with the
press and deputy press secretary Melissa Shorenstein, who
stepped down two weeks after her boss.
Paterson's office rejected
the FOIL request, saying the emails contain sensitive information
and that the release could violate the state's shield law.
Friedman & Wittenstein
has agreed to take up CJR's case on a no-fee basis. It may
get compensated if a judge determines that the FOIL denial
was especially capricious.
VALERIE PLAME/CIA REPORTER
Matt Cooper former Washington
correspondent for U.S. News & World Report, Time and Newsweek, is now managing editor of the National
He joins from the Financial
Crisis Inquiry Commission, where he had been senior advisor.
Cooper had been White
House correspondent for USN&WR and deputy bureau chief
for both Newsweek and Time.
While at Time, Cooper
was a key figure in the Valerie Plame/CIA leak affair. He
was held in contempt of court and threatened with jail for
refusing to testify before a grand jury. After the U.S.
Supreme Court refused Cooper and then New York Times reporter Judith Miller's appeal, he agreed to testify. Miller
served time. He also served as editor for The New Republic, Washington Monthly, Conde Nast's ill-fated Portfolio and TalkingPointsMemo.com.
Ron Fournier, NJG editor,
said in a statement that Cooper has "incredible knowledge
about how this city works and combines it with a dexterity
that is perfect for our rapidly changing media environment."
NJG owner David Bradley
has been busy staffing up his operation that includes National
Journal, CongressDaily, Hotline, The
Almanac of American Politics, and Global Security Newswire.
ABC LIBEL CASE GIVEN NEW LIFE
A federal appeals court
last week breathed new life into a libel suit against ABCs
20/20 which was dismissed at trial in 2007.
The suit brought by the
Rev. Frederick Price of Los Angeles church claimed that
reporter John Stossel played an out of context
clip of Price preaching about greed: I live in a 25
room mansion, I have my own $6 million yacht, I have my
own private jet and I have my own helicopter and I have
seven luxury automobiles.
Sitrick and Company is
working with Prices legal team, which claimed a victory
with this weeks decision and said Price was not speaking
of himself in the sermon but was preaching about a hypothetical
person who had great wealth but lived a spiritually unfulfilled
The decision sends the
Price case back to a lower court for a jury trial in which
Price's team will have to prove malice on the part of ABC
producers and Stossel, who is now at FOX.
The case could ostensibly
have implications for former Obama cabinet member Shirley
Sherrod, who has sued conservative pundit Andrew Breitbart
claiming libel for editing her speech and thereforce altering
news continued on next page)
Edition, September 1, 2010, Page 4
OF WOMEN FOCUS OF 'MAD MEN'
theme of Mad Men, the AMC series about Madison
Ave. in the 1960s, is the degrading treatment of women by
word, deed and pay that went on at ad agencies.
show has been getting plenty of ink lately including the
top story in the Aug. 1 Styles section of the New York
Times written by feminist author Katie Roiphe, who said
the nation is again transfixed by a show that
is a phenomenal success.
daughter of feminist Anne Roiphe and author of The
Morning After: Fear, Sex and Feminism, teaches journalism
at New York University.
were considered fair game for ad execs, sometimes paid $100
or so for their sexual favors and forced to run personal
errands such as buying Christmas presents for the execs
Aug. 1 show (10 p.m. Sundays in New York) included the above
Walter Thompson Co. was mentioned as an ad agency from which
the $2 million Ponds Cold Cream account had just been
although noted for writing about feminist topics, did not
discuss them much in her Aug. 1 piece.
should read a chapter about the plight of women at JWT written
by its first female creative director, Anne Wallach. It
appears in Women of True Grit, 40 essays by
women telling of their struggles for equality. It has taken
some 40 years for the truth to come out about how women
were treated at JWT.
were making $40 to the mans $80, Wallach
writes. They were treated like a different species
who would have the vapors at a certain time
of the month. They had their own floor at JWT where a nurse
tucked them under a blanket for naps that lasted an hour
girl ever started higher than a secretary and
those who advanced to copywriter or art director then donned
hats to distinguish ourselves from the secretaries
and maids who brought lunches on trays to us.
Side Stayed out of Battle
would have been a great witness for Betty Lehan Harragan,
PR pro at JWT who hauled it before the New York State Division
of Human Rights in 1971 on charges of discrimination against
waging the battle on her own, obtained records showing that
in 1971 PR males at JWT averaged $20,458 in pay while women
got $13,979, often for similar duties.
Human Rights Division on Aug. 25, 1971 found probable
cause to believe her charges. The battle raged for
three years and resulted in 2,100 pages of testimony and
testified she was given no more work after she filed her
complaint on July 12, 1971. She was fired in February 1972.
Jack Sable ruled against her on July 15, 1974, saying he
believed JWTs contention that she filed the suit to
delay her expected firing (after eight years with JWT).
called that a flat lie and also disputed many
of the 47 findings of fact in the case.
had been called a superior writer and planner
in an evaluation in 1969 by PR dept. head Wallace Clayton.
In 1977 she wrote Games Mother Never Taught You: Corporate
Gamesmanship for Women which was made into a 1982
CBS-TV film starring Loretta Swit and Sam Waterston.
the New York Times obit for Harragan, who died in
1998, did not mention the epic battle she waged.
reporter covered the hearings in detail but there was no
on-the-spot coverage by the NYT. Ad columnist Phil Dougherty
told us he didnt have time to cover hearings.
NYT posted a brief item on July 18, 1974 that Harragan had
lost the cast. Coverage by other press was light (Advertising
Age reporter Don Grant and an AP reporter were present for
one day each). Only one or two people were in the audience.
Used Division Lawyer
was represented by Division lawyer Sam Singer while JWT
had a three-member team from the law firm of Breed, Abbott
& Morgan led by Stephen Lang.
team brought in witnesses from the JWT staff and executives
of the National Assn. of Home Builders, the account on which
Smith, retired PR account supervisor, and Joseph Honick
and Michael Lenzi of the NAHB called Harragan uncooperative
of associates and JWT
prone to long rambling
conversations that didnt get to the point
radiated the idea that she had all the answers to
everything and had trouble working as part of
tried to bring up reported sex discrimination practices
on the ad side but this was rejected by Sable.
had obtained a statement from JWT executive VP John Devine
but Sable would not let him read it.
will subpoena Devine as a witness, said Singer.
rose to say, And I will go to the Supreme Court tomorrow
and get it quashed.
Worked Within the Rules
was aware of discrimination against women and their patronizing
treatment. She recalled that the men would say Good
morning to each other but compliment women on looking
says she worked within the rules because I couldnt
work without them
there was no machinery for complaining
and you got into a multitude of trouble if you did. The
prevailing attitude was women were lucky to have a
job in this wonderful place. Dont make waves. Nice
women dont make waves.
tells of her long battle to be a VP (the worst thing
that ever happened to me). She was the only woman
among 16 copy group heads and felt she had the same duties
of travel, handling billing and working with big clients.
It took me an amazingly long time to get the title
and I knew they would never do anything for me again,
got much more help from men than I ever got from women
whose attitude was, I got here. Now you go and do
1, 2010, Page 5
OF PR FIRMS
SLAPS PR FIRM FOR DISCLOSURE
Federal Trade Commission said last week that PR firm Reverb
Communications will settle a complaint that employees posed
as consumers reviewing video games by game developer clients
on the iTunes store site.
including public relations firms involved in online marketing
need to abide by long-held principles of truth in advertising,
Mary Engle, director of the FTCs Division of Advertising
Practices, said in a statement.
run by Tracie Snitker, has agreed to remove any posts that
don't disclose a connection between the firm and its client
and has vowed not to make similar posts in the future, under
terms of the settlement.
sent over this statement to ODwyers:
discussions with the FTC, it became apparent that we would
never agree on the facts of the situation. Rather
than continuing to spend time and money arguing, and laying
off employees to fight what we believed was a frivolous
matter, we settled this case and ended the discussion because
as the FTC states: The consent agreement is for settlement
purposes only and does not constitute admission by the respondents
of a law violation.
posts in question used pseudonyms that the FTC said gave
readers the impression the reviews were written by disinterested
consumers. They were published between November 2008
and May 2009 covering games published by Reverb clients.
HUNTSWORTH REVENUE RISES 13%
PR holding company Huntsworth
posted a 13% rise in first-half revenue of £87M on
Aug. 24, noting an outlook that is generally more
Profit widened to £7.2M
-- a nine percent rise, pre-tax -- up from only £234K
for the six-month period of 2009. CEO Peter Chadlington
said the market is clearly more buoyant than
a year ago and added that a reorganization across Huntsworth's
businesses last year has begun to pay dividends. He said
the company benefited as some cuts to ad budgets went to
Chadlington noted the
significant global PR account of the Qatar Financial
Centre Authority by Citigate and Grayling in pointing to
increased cooperation among Huntsworth's four core brands,
which also include Huntsworth Health and Red.
CHIME RINGS UP PROFIT SURGE
parent of the U.K.'s biggest PR firm Bell Pottinger, reported
first-half pre-tax profit surged 39 percent to $18M.
BP, Good Relations, Harvard,
Insight, Resonate, ITA PR and Corporate Citizenship accounted
for 49 percent of Chimes operating profit.
The PR group chalked up
$108M revenues, down from last year's $120M. Operating profit
rose 17 percent to $12M as cost control measures paid off.
Public affairs, financial,
technology, corporate and consumer categories turned in
Chime chief Lord Bell
noted the upbeat financials occurred during global recession,
credit crunch and Euro crisis.
PR, New York/Baker Ave., San Francisco-based wealth
management firm, The Hotlist, a New York-based, online geo-social
aggregator and Edeems, link-shortening site and service
which lets users earn money or donate cash to charities
from the links they share, all for comms. support.
PR, New York/Video Surveillance Corp., security system
integrator, for PR.
Communications, West Hartford, Conn./Junior Golf
Corp., operating entity for the Hilton Head Island-based
Hank Haney International Junior Golf Academy and the International
Junior Golf Tour, for PR.
& Shanley, Providence, R.I./Corinne McCormack,
non-prescription fashion reading glasses and eyewear brand
owned by FGX International, an existing client of the firm,
for PR and social media. D&S has worked with FGXs
Foster Grant and Magnivision brands.
Cline Group, Bala Cynwyd, Pa./WebYeshiva.org,
JerusalemOnlineU.com, and Aish HaTorah Philadelphia, Jewish
non-profit organizations, for strategic marketing, social
media and PR.
Public Relations, Miami/Orange Bowl Committee, as
agency of record to provide marketing and public relations
counsel and media relations.
Infusion, Tamap, Fla./Infrax systems, energy and
utility sector Smart Grid services, for integrated marketing
and digital communications to rebrand the companys
PR, Coconut Creek, Fla./The Technological University
of America, for strategic communications counsel as the
institution opens in Broward County after a $3.5 million
redevelopment and remodeling project.
Street Communications, Salt Lake City/VishayPrecision
Group, sensor producer for stress measurement, industrial
weighing, and manufacturing process control sectors, for
marketing communications and PR following its publicly traded
spinoff from Vishay Intertechnology in July. The firm has
also added Wowza Media Systems, media server software for
video and live recording, for PR and trade media relations.
& Associates PR, Denver/Cavalia, equestrian production
that opens at Denvers Pepsi Center on Sept. 22, for
media relations services and social media.
Communications, Seattle/Jerry Gardner, risk management
expert and CEO of CompanionTree.com, a site for people seeking
platonic friendships, for PR.
Communications, Los Angeles/Sanrio Digital, for PR
for the company and its lineup of Hello Kitty video games,
and Heatwave Interactive, for PR for its Gods & Heroes
Online game, Platinum Life: Web Edition and iSamJackson
Apps, among others.
Edition, September 1, 2010, Page 6
CREATES SOUTHEAST POST
Digital has tapped media sector veteran Jim Moore for the
newly created position of VP, sales, for the southeast,
established the Emerging Venture Network, which later became
The Equity Capital Access Program taught at the Darden School
of Business at the University of Virginia.
he held several management and business development positions
at AOL and Time Warner and spent 17 years at the General
Electric Company in sales, marketing, and business development.
is the digital and broadcast PR company resulting from the
merger of Medialink and The NewsMarket.
SIMON GUIDES STYLING VIDEO
New York-based D S Simon
Productions handled a how-to video project for T3 Micro
and its PR firm Gear Communications to showcase T3s
D S Simon produced and
edited five videos for the designer and manufacturer of
professional styling products to use in their PR efforts.
The clips included step- by-step instructions on how to
create certain hairstyles using T3 tools.
Doug Simon, president
and CEO of D S Simon, said the project follows a trend where
high quality but authentic video is being used to enhance
Jennifer Gear, who heads
Gear Communications, said the project had a great
NEW SOURCING SERVICE LAUNCHED
NewsBasis, is a new, free
service for journalists developed to locate sources and
experts for reporters in the vein of HARO or ProfNet.
Features include a searchable
database of sources and news clips and the ability for journalists
to post real-time requests for comment.
Founder Darryl Siry said
more than 3,000 users have signed up.
TEXT BLAST SERVICE AVAILABLE
Iconosys, Inc., Laguna
Hills, Calif., is offering a blast text messaging system
that can remind staffers or clients of meetings, appointments
or communicate other messages through a managed system.
Integration with Google Calendar and Outlook is planned
for the near future.
The service works through
a phone application or in more customizable form on the
Jeffrey Weiss, CTO for
Iconosys, said he uses the service to talk to
more people or keep tabs on employees to save time. He added
that he doesn't use it all of the time to communicate.
Pricing ranges from $3.99/month
to about $60/month for the professional edition.
EVENT: Wed., Sept.
15, PRSA/N.Y. panel, Mommy Dearest: Meet the Mommy
Media, 6-8:30 p.m., MS&L, 1675 Broadway, 9th flr.,
New York. Cost: $55/members, $75/non-members. Info: prsany.org.
Meyer, director and head of media relations for Deutsche
Bank - Americas, to First Solar, Tempe, Ariz., as VP of
corporate communications, starting later this month. He
was associate dir. of media relations at UBS and a PR specialist
Carter, corporate comms. head at Aetna, to Magellan
Health Services as senior VP of marketing and communications.
The 50-year-old Carter oversees internal and external communications
for the publicly traded Avon, Conn.-based plan manager.
DeDiemar, executive director of integrated marketing
and communications at the University of Wisconsin Oshkosh,
to Florida State University, as assistant VP for university
relations and director of communications, starting Sept.
21. She succeeds Frank Murphy, who retired June 30 after
16 years at the helm. Earlier in her career she was an A/M
at The Hoffman Agency.
Tedesco, public affairs director at Pfizer, to APCO
Worldwide, Washington, D.C. She handled communications for
Pfizer's vaccine, infectious disease, oncology, endocrine
and ophthalmology teams. Prior to Pfizer, she was a consultant
for Campbell Alliance, tackled healthcare issues for Rep.
Amo Houghton (R-N.Y.) and was VP-conferences for the NYU
Stern Pharmaceutical and Healthcare Assn.
Moyer, director of communication and government affairs
at the Oklahoma Tourism and Recreation Department, to Saxum,
Oklahoma City, as an A/S. She is former metro editor at
Holtzman, associate PR manager, Nexon America, to
Wonacott Communications, Los Angeles, as an A/S. Daniel
Beardsworth, publicist for Activision Blizzard, has joined
as a senior A/E on its digital/interactive entertainment
Jorgensen, who ran her own firm, Kaplan Communications,
to Burson-Marsteller, Los Angeles, as managing director
in its U.S. brand marketing practice. Previous stints included
Fleishman-Hillard, Rogers & Cowan and Porter Novelli.
Tanck to A/E, RFPR, Los Angeles. Kim Le was promoted
VanderMolen to the new post of president/CEO, global
practices and diversified insights businesses, Edelman,
effective Jan. 1. The current Edelman/Asia-Pacific chief
will relocate from Hong Kong to Chicago to spearhead development/integration
of the No. 1 independent firms worldwide practices,
specialty businesses and intellectual properties. David
Brain, president/CEO of Edelman Europe, Middle East and
Africa, will succeed VanderMolen in Asia-Pacific, a business
of more than $40M. Brain worked in the region for six years
(92-98) as corporate affairs chief for Visa International,
managing director at Baldwin Boyle Shand and group strategic
planner at Batey Ads.
Edition, September 1, 2010, Page 7
CHARGES REPORTERS FOR CONFAB
Society of America has instituted a policy of charging reporters
the full member rate of $1,275 for covering the annual conference
that starts Oct. 17 in Washington, D.C.
can cover without charge the Assembly meeting that takes
place on Saturday, Oct. 16.
press table at the Assembly is at the rear of the meeting
hall and outside the area where the delegates sit. Reporters
are not allowed in the delegate area when the Assembly is
Yann, VP-PR of the Society , announced the new policy in
an e-mail last week. No reason was given for the policy.
Society for years has been reducing facilities for the press
at its annual conference.
previously provided a press room with telephones, computers,
internet access, fax machines and copiers. A bulletin board
displayed coverage obtained in the city where the conference
was taking place. Texts of a half dozen or more speeches
at the conference were provided. Coffee and other beverages
were available as well as fruit, juices and pastries. Society
staffers were stationed in the press room throughout the
day to help reporters.
interview area with several seats and a table
was set up so that Society officers could conduct on-the-record
interviews with reporters who received full conference registrations,
including all meals and the Sunday night opening reception.
2009 press room consisted of a table in a hallway
with no phones, computers or copiers available. The table
was staffed by local volunteers who were unable to answer
questions by reporters.
speakers this year are not of the stature of previous keynoters
who included Donald Trump, Tim Russert, James Earl Jones,
Arianna Huffington, James Carville, Mary Matalin, Mia Farrow
and Donna Brazile, among others.
QUINN AXES AXELRODS
Illinois Governor Pat
Quinn has axed AKPD Message and Media, the political consulting
and media shop founded by the President Obamas top
political advisor David Axelrod.
The move comes as an Aug.
12 Rasmussen poll shows state senator Bill Brady enjoying
his biggest bulge, 13 percent, over Quinn in the race for
top job in Springfield.
The former lieutenant
governor was promoted in Jan. 2009 following
the impeachment of Rod Blagojevich.
Axelrod worked for Quinn
for more than 20 years. He cut ties with the White House
when he moved to Washington.
AKPD said the split with
Quinn happened because of divergent approaches to
The Chicago Sun-Times noted that Quinn is undisciplined when it comes to
managing his message and his go-his-own-way
campaign style frustrates advisors.
AKPD handled Obama's Presidential
DOLBY PLUGS INTO H&K
Hill & Knowlton has
picked up Dolby Laboratories' global PR account, following
H&Ks San Francisco
office will lead the lucrative account, which covers corporate
communications in the U.S. as well as PR support for products
like Dolby 3D Cinema and Dolby PC Audio.
The audio technology company
tapped sister WPP unit Ogilvy PR Worldwide earlier this
year to handle PR in China.
H&K offices in Seattle,
Los Angeles, New York, India, Italy, Korea and the U.K.
will support H&K/S.F.
Catherine Ogilvie, vice
president, corporate communications, said the firm showed
fresh and creative thinking as well as clear counsel and
Dolbys third quarter
revenue was up 34% to $230.3M while profit rose 24%. Licensing
represents more than 80% of its revenue as its technology
is used in prominent consumer electronics.
Joshua Reynolds, global
technology practice director for H&K, said in a statement
that Dolby is at an exciting moment in the companys
APEX PLUGS IN SAYLOR FOR PR
Saylor Company is guiding
communications for Apex Digital as the top electronics maker
navigates Chapter 11 bankruptcy protection.
Apex, which sells TVs,
DVD players and other devices through stores like Wal-Mart,
is based in Walnut, Calif., and shows debts and assets of
$50M. The company filed for bankruptcy protection on Aug.
17 and sees its development of a green energy lighting products
line as key to recovery.
Saylor Co. is run by former
journalist and Sitrick and Company hand Mark Saylor.
Jason Booth, also a former
Sitrick pro, and Evelyn Iritani, a former Los Angeles Times
business writer, are handling the Apex business at Saylor.
PR EXEC SPEAKS FOR EGG PRODUCER
Hillandale Farms, the
second Iowa egg producer to join the massive recall, is
using former Perdue corporate communications VP Julie DeYoung
as its spokesperson amid the crisis.
A salmonella outbreak
traced to 10 states added Hillandale to its scope as 170M
more eggs were recalled amid a recall that already affected
380M eggs from another Iowa producer, Wright County Egg.
DeYoung told ODwyers
she is working through Kansas firm CMA consulting, which
has been providing PR support to Wright County Egg, as well.
The egg industry has also
mobilized a PR response.
DeYoung, who has been
working as an independent practitioner out of Kansas, was
VP of corporate communications at Perdue in nearly four
years at the company after six-plus years in corporate comms.
Speaking to the Washington
Post, DeYoung said that WCE and Hillandale have some of
the same suppliers for young chickens and feed, providing
a link between to the two producers at the center of the
Edition, September 1, 2010,
e-mail debate over dropping APR as a requirement for PRSA
board service has descended to the level of a bar room brawl
marred by demagoguery, name-calling and cheap shots,
says one participant.
supporters are led by former national directors Steve Lubetkin
and Michael Jackson, and Jim Lukaszewski, who conducts seminars
on crises for the Society.
of their main arguments is that members show commitment
to the Society by going through the APR process.
Lewton, 2001 president, says that in general the APRs have
not proven to be leaders since the 3,910 APR community does
not seem able to turn out even 12 candidates (two for each
of six board seats) in the past 20 years.
are nearly 400 APRs in each of the ten districts and sometimes
no one will run from a district which is why the APRs want
to eliminate district representation on the board.
wonders why there is such concern about protecting
this right when so few choose to exercise it.
Leadership Participation is Miniscule
19 candidates who showed up this year represented less than
one-half of one percent of the 3,910 APRs.
new member, including those with no experience at all in
PR, can apply for the APR process. Previously, five years
of experience was required.
debate, in which the ethics of APR critics are
called into question, resulting in spirited responses, is
in a private e-group of the Society that is
seen by only a handful of the 21,000 members.
21,000 figure includes an estimated 1,000 or more PR Student
Society members who can join for $65 while still five months
Society website has yet to mention on its front page or
in Tactics Online the existence of the Committee to Promote
Democracy in PRSA. The Committee has been denied use of
the 21,000 member e-mail list.
writer believes APR is a blight on the Society that has
driven away almost all the major figures in PR and caused
a severe shortage of candidates for national board and offices
It has resulted in the Societys membership declining
to about 20,000, which is where it was in 1998 (19,600).
cling to power even though they are causing possibly fatal
harm to the Society.
to APR Supporters
Heres our open letter
to Lubetkin, Lukaszewski and Jackson:
Kathy Lewton, 2001 president,
correctly points out that the APRs in general are anything
but leaders since so few of them ever show up
for national board or office posts.
The small clique of APRs
who have taken control of the Society have sought unsuccessfully
for years to do away with district directors because so
few APRs show up for office. A major reason for lack of
candidates is the noxious policies of the Society including
having a secret list of Assembly delegates, cancelling the
printed members directory but not supplying a PDF
of it, and failing to conduct a PR for PR campaign.
The debate in the Society
e-group fails to mention the huge decline in interest in
APR in recent years. Only 904 new APRs of the Society have
been created in the six years from July 1, 2003, when the
computer-based test was introduced. The average was 150
In the previous six years,
1,623 APRs were created (average of 270) and in the six
years before that, 1,782 (average of 297). The decline is
at least 50% because of smaller Society memberships.
In the 1991-96 period,
average membership was 15,703 vs. 21,000 in the latest six-year
period. Also, five years of PR experience was required of
APR candidates but no experience whatever has been required
for at least five years.
Art Stevens defeats his
own argument for non-APRs on the board by constantly saying
APR is a hallmark of professional accomplishment
when the overwhelming majority of members, by their avoidance
of this test for 46 years, obviously believe no such thing.
Writing Skills, Creativity
The computer test doesnt
cover writing skills or creativity while the Readiness Review
consists of an applicant claiming to have created all sorts
of things. Local chapters administer the RR so local politics
The APRs from 1980 to
1994 allowed the sale of hundreds of thousands of copies
of authors materials without their permission even
though the Code says members must preserve intellectual
property rights in the marketplace.
APR subsidies cost the
Society $2,926,080 from 1986-2002. Subsidy in 2000 was $1,794
per new APR.
Rules Are Savaged
APRs disobey the most
basic of Roberts Rules which bar proxy voting and
demand that any votes taken at a meeting be reflected in
Fifty-six proxies were
voted at the 2009 Assembly but only the leaders and staff
know how these proxies were voted or who voted them. Proxies
are again being solicited for the 2010 Assembly which leaders
refuse to audiocast although it would be cheap and easy
to do so.
APRs broke the basic Roberts
rule about bylaw revisionsthat all articles be brought
before the voting body. Roberts also says a revision
should not be done at the regular annual meeting (which
is what the Society did in 2009).
Another basic Roberts
Rule is that the board of any association is subordinate
to its assembly, a rule followed by lawyers, doctors, CPAs
Page 9 of Robert's says
"the board within an organized society is an instrumentality
of the society's full assembly to which it is subordinate."
At the Society, the opposite is true--the board rules and
even conducts the Assembly.
of Step with other Groups
Despite the above, the
bylaws of the Society cite Robert's as its parliamentary
authority and say that Roberts shall govern
the Assembly in all cases.
APRs break year after year accountings No. 1 rulemoney
is not booked until earned. They book a years dues
as cash, thus providing misleading balance sheets.
APRs are again withholding
the full list of Assembly delegates even from the delegates
themselves. Any delegate who so wishes can withhold his
or her name from the list.
Only delegates who make
a written request (new this year) to staffer Linda Darnowski
can have the list of delegates who allow their names to