Edition, September 8, 2010, Page 1
TAPS FIRMS FOR PR BLITZ
Committee of Tourism and Conventions for the image-tarnished
Mexican State of Baja California has hired Allison &
Partners to lead a six-figure tourism PR campaign starting
cartel-fueled violence has shaken the region as 28K people
have been killed since late 2006.
& Partners, part of MDC Partners, will handle media
monitoring and crisis response, as well as proactive media
relations with support from San Diego-based Crossborder
Group, which has a Mexico outpost. Weddings, medical tourism
and outreach to students are among topics to be pitched.
of the $300K PR budget is funded by Tijuanas convention
and tourism entity. Rosarito and Ensenda are other key outposts
in Baja. Another $100K has been allocated to pay for journalists
travel and $100K will go to social media.
Worldwide inked a $1.4M deal with Mexico's tourism board
last year and Qorvis Communications also had a $330K, one-year
contract with the board for online PR.
San Diego Union-Tribune reported that Crossborder
Group will contact universities, chambers of commerce and
other groups in the U.S.
June, Mexican President Felipe Calderon said he would launch
an integral publicity project to include the
hiring of a PR firm to burnish the country's image.
FITCH GETS GLOBAL COMMS. HEAD
Fitch Ratings has tapped
Citigroup vet Daniel Noonan to head global corporate communications
for the international ratings company based in New York.
Noonan, a managing director
at Fitch, takes over for MD David Weinfurter, who filled
the post on an interim basis since January and is returning
to his role as head of strategy and corporate development.
Noonan was at Citigroup
for 11 years and leaves the banking giant as managing director
of global communications. He was previously associate director
of corporate comms. at the American Stock Exchange.
Fitch, one of the big
three ratings trifecta with Moodys and Standard
and Poors, is based in New York London and is a unit
of Paris-based Fimalac S.A.
NASCAR SHIFTS PR GEARS
Auto racing giant NASCAR
is shaking up its PR apparatus with the departure of a top
communications executive and the hiring of a search firm
to tap a chief communications officer.
NASCAR said managing director
of corporate communications Ramsey Poston will step down
by the end of the year after seven years with the association
amid a restructuring of its PR apparatus. Jim Hunt, VP of
corporate communications, is moving into a special projects
PR agency Taylor is advising
NASCAR on the revamp and produced a report that recommended
the new top position be created atop an integrated marketing
communications department, along with the addition of several
other PR posts that could double its existing staff of more
has been tapped to run the CCO search.
NASCAR CEO Brian France
told the Sports Business Journal: Our [media
relations] model was designed to be more of a service bureau
rather than something that could attack all of these things
that are evolving. Now weve got the right road map
to address an ever-changing area and were putting
a significant amount of resources against it.
SITRICK LACES ON SKECHERS
Skechers is using Sitick
and Company to fend off damage from what it calls a scientifically
worthless report that questions whether its Shape-Up
shoes tone muscles and contribute to weight loss.
The American Council on
Exercise released a report in July that found no evidence
that toning shoes such as Skechers, help wearers exercise
more intensely, burn more calories or improve muscle strength
Skechers countered with
a release Aug. 26 that cited the New Zealand Advertising
Standards Authority and Australia Therapeutic Products Complaints
Resolution Panel that upheld its fitness claims.
Those reports, according
to Skechers fitness group president Leonard Armato, confirmed
the "facts and science presented by the Manhattan
Beach, Calif.-based shoe company. Skechers stands ready
to address any complaints about its shoes and will
aggressively defend the integrity of this great product
from baseless complaints and junk science attacks,
according to Armato.
Skechers and Reebok International
are leaders in the $1.7B toning shoe market. Former football
great Joe Montana is Skechers' pitch man.
Tony Knight of Sitrick
Edition, September 8, 2010, Page 2
CORPS DELAYS NEW ORLEANS PR
Army Corps of Engineers put its lucrative New Orleans PR
account out for bids in late August but postponed the RFP
a few days later on Sept. 3, a year after it drew fire from
critics who said it was trying to spin the news.
Army Corps issued the RFP Aug. 25 for a pact with the New
Orleans District Public Affairs Office as it communicates
the Corps work in reducing hurricane and flood risk
in the southeastern area of Louisiana ravaged by Hurricane
solicitation was postponed on Sept. 3 pending notice of
a new deadline.
account has been handled by Outreach Process Partners of
Annapolis, Md., which won a $5.2M pact in 2007 to provide
PR support for the Corps public affairs staff and
to help stem a tide of negative press by fostering public
outreach and communicating the Corps work. Its contract
runs through September.
citizens group in New Orleans organized criticism of the
PR contract last year by claiming the Corps was trying to
spin news coverage.
is run by Janice Roper-Graham, a 25-year pro with extensive
experience in floodplain, engineering, public works and
mitigation communication with clients like FEMA, the Maryland
Transportation Authority and the Louisiana Governor´s
Office of Homeland Security and Emergency Preparedness.
could not be reached about whether her firm will re-bid
for the project.
The RFP covers communications, public affairs, public involvement,
community relations, and media relations services. The resulting
contract is set at $1.5M for the first year with four option
percent of New Orleans flooded when Corps-designed levees
failed after Katrina in 2005.
ICR SHINES LIGHT ON OPEL
Opel International, a
photovoltaic cell maker for solar energy production, has
hired ICR for PR and IR on a monthly retainer.
The pact starting Sept.
1 is capped at $18K/month.
Opel and its Opel Solar
unit have their operations base in Shelton, Conn., near
ICRs Wesport, Conn., headquarters. Opels head
office is in Toronto and its shares are traded on the TSX
Venture Exchange, which lists early-stage companies not
yet ready for the Toronto Stock Exchange.
The company had been working
with New York-based PR firm W. T. Blase & Associates.
Pat Agudow, VP of public and government relations at Opel,
confirmed that ICR is taking over Blase's work.
CEO Leon Pierhal said
the company wants to build relationships with analysts,
as well as business and trade media as it seeks global investment
and a higher profile.
ICR senior VP Gary Dvorchak
said the firm will be handling external communications and
sees Opel as a compelling investment proposition
for small cap investors eyeing the so-called clean tech
Opel makes panels and
trackers which mount solar panels. It closed
the second quarter $7.55M in raised capital.
TOP SOLAR CO. GETS COMMS.
Ted Meyer, director and
head of media relations for Deutsche Bank - Americas, is
moving to First Solar, Tempe, Ariz., as VP of corporate
communications, starting later this month.
First Solar is publicly
traded and the largest solar panel maker in the world. Second
quarter revenue was $545.4M.
Meyer was associate director
of media relations at UBS and a PR specialist for GE earlier
in his career.
TheStreet first reported
Meyers exit from Deutsche.
BLUESHIRT GUIDES COGENT TO
San Franciscos Blueshirt
Group is guiding Cogent Inc. as the biometric identification
company agreed to a $943M takeover by industrial giant 3M.
The deal bolsters 3Ms
high-security unit that makes products for border patrol
security and passport manufacturing/verification systems,
according to the Wall Street Journal.
employs 500 people that make finger, palm, face and iris
I.D. systems for governments and businesses. It had $130M
revenues in 2009 in the estimated $4B global biometric market.
Chris Danne, co-founder
of Blueshirt, is handling the deal. He founded the firm
with fellow Morgen-Walke Assocs. alum Erica Abrams.
Three of Cogents
top shareholders have come out against the deal. They include
Corbyn Investment Management, Iridian Asset Management and
Pointer Capital. The New York Times noted the market
is rife with rumors that there will be a hostile
COUNCIL TABLES SMART GRID
The Naperville, Ill.,
city council has tabled the award of a six-figure PR contract
with Chicago-based Jasculca-Turman Associates to educate
the public about the installation of Smart Grid
technology in the city.
J-TA beat out The Vandiver
Group (St. Louis), Hill & Knowlton (Chicago) and Community
Energy (Palantine, Ill.) for the $449,000-plus, three-year
contract, knocking off H&K in the final round, according
to documents provided by the city.
Although half of the contract
is eligible to be reimbursed by the federal Dept. of Energy
under the federal stimulus law, members of the city council
said they wanted $314K whacked from the total cost.
Naperville received $11M
from the DOE in a matching grant as one of 100 communities
in the U.S. to install the digital technology, which controls
energy distribution with an eye on conservation and greater
The PR contract covers
a communications plan, advocacy, assistance with internal
and external inquiries about the technology, and development
of a handbook for the public.
J-TA and H&K originally
proposed campaigns of $1M-plus and $2.7M, respectively,
before final offers of $449,725 and $450K.
Council members questioned
the cost to taxpayers and asked the city manager why in-house
PR staff cant handle the assignment, according to
the Daily Herald.
Edition, September 8, 2010, Page 3
HERALD'S REINHARD JOINS NJ
Reinhard, political reporter and columnist at the Miami
Herald, has joined the stampede to the National Journal
also contributed to the Heralds Naked Politics
blog. Reinhard wrote for the Palm Beach Post (West
Palm Beach), Education Week (Washington) and The
Home News (New Brunswick, N.J.) before moving to the
editorial director Ron Brownstein says Reinhard has the
skill, wit, insight, and passion for the game that
makes a great political correspondent.
husband, Ronnie Greene, is investigations and government
editor of the Herald.
MTV DIALS UP AT&T
Viacoms MTV Networks
has joined with AT&T to give customers free access to
musical artists via Motorolas Android smartphone.
Users will receive social
media updates, news, and photos of artists from MTV and
its sister networks VHI and CMT.
The service kicks off
with "All Time Low" (MTV), Adam Lambert (VHI)
and LeAnn Rimes (CMT).
Kevin Arrix, executive
VP at MTVN, said consumers now have the "ability to
not only engage with their favorite musicians, but also
with friends and family, while checking out all the latest
music and news of the hottest artists."
AT&T expects a certain
level of coolness from the deal. Chris Schembri, VP at ATT
Media Services, says in his statement that the partnership
brings to life who ATT is today-an innovation company,
constantly working to rethink the limits of what's possible
to help consumers live their lives more expansively.
NEWSWEEK'S GROSS TO YAHOO
Dan Gross, economics editor
at Newsweek, is joining Yahoo Finance to beef up
its original content push.
The former New York
Times columnist had been with Newsweek for three years
He also penned Slate's Moneybox column.
broke the scoop on Gross' exit from the 76-year-old magazine
that is changing ownership hands from the Washington Post
Co. to Harman International.
Yahoo Finance is the No.
1 financial site, with almost 42M unique visitors, according
WSJS HITT TO PUBLIC
Wall Street Journal
congressional reporter Greg Hitt has joined Public Strategies
in Washington as a managing director.
Hitt has covered Congress
and politics for 20 years at the Journal and Dow Jones Newswires.
PS CEO Dan Bartlett, a
counselor to President George W. Bush, worked with Hitt
when the veteran reporter covered Bushs first term.
He sees Hitt helping PS clients manage corporate reputations
and to navigate D.C. Hitt was at the Winston-Salem Journal
before moving to Washington in 1989.
WESTIN RESIGNS FROM ABC NEWS
ABC News president David
Westin has resigned after a 13-year run expressing a desire
to do some other things in his career.
The 58-year-old media
executive will serve through the end of the year and said
he will seek opportunities outside of the network.
A successor has not yet
Westin, a lawyer, replaced
Roone Arledge at the helm of ABC News in 1997.
ABCs evening news
telecast is No. 2 behind NBC.
The Associated Press noted
he oversaw a 25 percent reduction in ABC News staff
in the past few years amid rapid changes in the TV news
For the past 13
years, David Westin proved himself a tireless advocate for
Anne Sweeney, co-chair
of parent Disney Media Networks, called Westin a tireless
advocate for ABC News and said he positioned
us for great success going forward.
Bloomberg reported that
ABC was the only major network to have a drop in overall
prime-time viewers last season and also was down in the
coveted 18-to- 49-year-old group that advertisers seek,
according to Nielsen.
BARBASH TAPPED FOR CQ WEEKLY
CQ-Roll Call Group has
named Washington Post and Politico veteran
Fred Barbash deputy managing editor of CQ Weekly
magazine, starting Sept. 20.
Barbash has been a senior
editor at Politico and created and ran the online political
forum The Arena.
He was previously national
editor and business editor at the Washington Post, as well
as deputy editor of the newspapers Outlook
He was as a national reporter,
Supreme Court correspondent and headed the papers
London bureau. He also taught at Northwestern University's
Medill School of Journalism from 2006-08.
New York Observer
style writer Simon
Doonan has moved to Slate.com.
Doonan is the creative director for Barneys New York.
Conservative pundit Glenn
Beck has launched The Blaze, a news aggregation and
Scott Baker, previously
is managing editor. Info: theblaze.com.
Getz, editorial director for Newsweek, has
joined Reuters as editor in charge of media. She was senior
editor of worldwide special editions at Newsweek, senior
editor for the U.S. edition, and senior editorial manager
for the online edition, among other posts.
Orszag, economist and former director of the Office
of Management and Budget, is a new contributing columnist
for the New York Times Op-Ed page.
news continued on next page)
Edition, September 8, 2010, Page 4
VP-PR FLIPS ON PRESS POLICY
Yann, VP-PR of PR Society of America, has contradicted himself
twice in moves to impede coverage of the 2010 Society conference
in D.C. by ODwyer staffers.
told this NL via e-mail Aug. 26 that this reporter and a
D.C. writer hired by us could attend the Assembly Oct. 16
but each would have to pay the full fee of $1,275 to attend
the conference. When we asked if this was a policy applied
only to the ODwyer Co., he answered via e-mail, The
policy has not been applied selectively. No.
called up Scott Van Camp, editor of PR News, who
said he is being given full conference registration at no
cost and that he was accepting this even though we might
this to Yann, he then e-mailed us that under a new policy,
Any trade publication that attended last years
conference but never wrote about it, is not being given
a complimentary conference registration, but instead is
being asked to pay for their registration this year if they
wish to attend. Jack ODwyers Newsletter falls
into this category.
statement is false because odwyerpr.com
extensively covered principal speakers Arianna Huffington
and Wendell Potter.
media have extensively covered conference speakers for many
years, including 2008 featured speakers Penelope Trunk who
gave career tips, and Craig Newmark, founder of Craigslist.
staffers pleaded with me to come to a pre-speech press briefing
because I was about the only reporter present. I did so
and asked him a number of questions.
2007, I gave extensive coverage to the remarks by Tim Russert,
Karen Hughes, Ray Kotcher, Mia Farrow and other speakers.
This coverage appeared on our website, mag and NL.
2006, I gave huge coverage to Tavis Smiley, talkshow host,
who demanded that PR people Stop the spinning.
said on Aug. 26 that John ODwyer, who has both editorial
and sales duties, could attend the Assembly. A credential
for John to attend the Assembly is not a problem; Ill
add him to the list, he wrote.
later in the same day, he wrote: I checked John's
role at the ODwyer Co. and your website notes that
he is the Advertising Manager and Webmaster.
Press credentials are for working press, not ad sales reps.
Unless he's on the editorial side, it would not be appropriate
for him to attend the Assembly. I'm sorry but I cannot add
him to the list.
O'Dwyer, as his title says, is both editorial and ad sales.
Webmaster is an editorial title. John ODwyer
covers public affairs, lobbying and FARA news in the nation's
Comment' Policy Described
Yann is directing Twitter
users to the Societys Media Policy that
bars anyone connected with the Society from talking to the
media for or about the Society unless specifically
authorized to do so by the president and chief operating
officer or VP of PR.
Says the policy:
members and volunteers at all levels of the organization
should refrain from speaking with the media as a representative
of PRSA and/or on PRSA's behalf.
policy applies equally to national board members (other
than the chair/CEO), national staff members, national task
force and committee leaders; College of Fellows inductees;
chapter and district officers and board members; section
and affinity group chairs and executive committee members;
PRSSA national committee members, and PRSSA and PRSA at-large
Individual members may
speak to the press but care should be taken to label
the viewpoint expressed in such a way that it cannot be
construed as an official stance on PRSAs business
operations, policies, thoughts or positions.
All media inquiries are
to be directed to the VP-PR or other members of the Societys
LONE STAR SHINES AT ISRAEL
Jerusalem-based Lone Star
Communications was the top winner at the Israel Spokesperson
and Public Relations Association annual Roaring Lion Awards
Lone Star won Gold honors
for campaign of the year for its work on behalf of the March
of the Living, a Holocaust education effort, in addition
to four other Lions.
CEO Charley Levine said
the March campaign allowed millions of people everywhere
to appreciate its vital message: more than six decades after
the destruction, sustaining the lessons and memory
of the Holocaust remains more important and relevant
Lone Star edged Ido Hadari
and Maccabi Healthcare services, which took silver, and
Nati Zilberman, spokesman for the City of Kiryat Yam, which
was awarded bronze in the campaign of the year category.
A campaign by Amiran Fleischer
for Israeli cellphone provider Pelephone was tops in the
marketing category, while Lone Stars work for Maccabiah
Games and Team USA won in the culture category.
Tel Aviv-based Laniado
Communications won top honors in the Roaring Lion crisis
category for its work during a water workers strike, while
honorable mention went to the Nature and Parks Authority
for its response to vandalism in the Avdat archaeological
site in southern Israel.
won best of the social campaigns for an assignment with
the Israel Defense Forces Widows Rights group.
Lone Star also won Lions
for its international work on behalf of Canadian MP Irwin
Cotler and earned a nod in the educational category for
the March of the Living campaign.
8, 2010, Page 5
OF PR FIRMS
EYES GOV'T WORK
Public Affairs, a Washington, D.C., shop focused on healthcare
and non-profits, has been approved as a GSA schedule contractor,
a key step in pursuing government contracts.
Jones, principal and managing director of Jones Public Affairs,
sees the GSA schedule as a natural expansion
of its client base of pharmaceutical companies, coalitions
and non-profit groups.
of dollars in healthcare PR and advertising work have already
been awarded following the passage of reform and initiatives
to modernize health records in digital format. That bounty
is expected to grow as more provisions of the overhaul go
HM&P MARKS 65 YEARS
Howard, Merrell &
Partners, Raleigh, is marking its 65th anniversary this
year. The advertising and PR agency was founded in June
1945 by Jack Howard as JT Howard Advertising Agency.
Jim Cobb, CEO and a 25-year
veteran of the firm, said evolution and integration
have been key to HM&P's long-term success. These
are the same characteristics
that have continued
to strengthen Howard, Merrell & Partners and have helped
us weather challenging times when other agencies, unfortunately,
public health comms.; deadline, Sept. 30. Details: odwyerpr.com/rfps.
Baron Communications, Cleveland, has changed its
name to Stevens Strategic Communications, 11 years after
Edward Stevens purchased Baron Advertising. The firm is
also relocating to Westlake, Ohio. SSC is part of the PR
Global Network, a group of 40 agencies around the world.
Portland, Ore., marked its 20th anniversary this summer
of the 30-staffer firm founded by president Wendy Lane in
1990. Lane, who has a New York office, thanked clients,
media and other supports for contributing to the firms
success. ...The Phelps
Group, Santa Monica, Calif., was again selected to
perform at this years AdJam "Battle of the Bands"
at the House of Blues on September 30. The agency, which
placed second in the competition in 2008 and 2009, will
return as the band DePhelps Mode with hopes to reclaim the
coveted AdJam Axe trophy. ...Nyhus
Communications, Seattle, was named to Seattle
Business magazine's annual list of Washington's 100
Best Companies to Work For and the annual Inc. Magazine
Inc. 5000 list, a compilation of the 5,000 fastest-growing
private companies in the U.S. The Seattle Business ranking
evaluated internal communication, leadership and core values
essential to developing a successful enterprise, criteria
based on data from the firm and employees as determined
by a statewide survey of more than 10,000 employees across
a range of industries. Nyhus was ranked No. 3,251 on Inc.s
ranking based on revenue percentage growth during a four-year
period. It is the second year Nyhus was recognized for its
growth by the magazine.
online video content destination, as AOR for PR. Henry Feintuch
and senior A/E Christa Conte head the account.
Morris + King Company,
New York/Cult of Individuality, denim brand, as AOR for
PR, and Onassis, lifestyle brand for men, for PR.
PR, New York/New
Tang Dynasty Television, independent non-profit broadcaster,
to guide PR for its International Chinese Culinary Competition
Sept. 30-Oct. 1 in Times Square.
New York/Private Stock Denim, new mens denim line
to launch in Spring 2011, as AOR for PR.
online resource, for media relations for its Pink Season
and social media and PR for its Rock the Ribbon 10-Year
York/The Scooter Store, marketer of mobility equipment,
as part of a multi-agency Omnicom team to guide brand strategy,
positioning, creative, digital and PR.
Washington, D.C./Gallaudet University (D.C.), for PR for
the first WORLDEAF Cinema Festival Nov. 4-7. Movie industry
notables will discuss topics pertaining to the deaf films
and cinema in general.
Andrews Marketing Communications,
Coral Gables, Fla./Elite Island Resorts, Caribbean, to manage
PR and publicity campaigns for the brand and three properties.
Miami/Coltorti, Italian luxury womens boutique expanding
to the U.S. with a Miami location, as agency of record,
including art direction, media placement, social media and
Chicago/Canadian National Railway, Canadas largest
freight railroad, for government relations and community
support for an approved $300 million freight rail line project.
H&Ks Dallas office won a bid from TravisDavid,
a virtual market for home furnishings, to raise awareness
and funds in support of Autism Speaks.
Salt Lake City/IABM, International Association of Broadcasting
Manufacturers, trade group for the broadcast and media technology
supply industry, for PR aimed at raising the organizations
profile in the global trade press.
PR, San Diego/Fisher
& Phillips LLP, a national labor and employment law
firm, to develop and implement a PR and branding program
for its 10-year-old San Diego office.
Dubai/Landmark Group, Middle Eastern retail and hospitality
conglomerate, for PR, CSR and corporate affairs in the Gulf
Cooperation Council region following a pitch process with
Edition, September 8, 2010, Page 6
TOUTS JOLIE PAKISTAN APPEAL
United Nations High Commissioner for Refugees has tapped
West Glen Communications to distribute a PSA with actress
and UN Goodwill Ambassador Angelina Jolie to appeal for
humanitarian relief for the millions of Pakistanis displaced
by massive flooding across one-fifth of the country.
has been disseminating the spot to TV stations via digital
delivery, satellite feed and hard copy, along with a multimedia
news release and blogger relations push.
the spot, Jolie, who donated $100K to the effort, asks for
a $10 donation by texting the word SWAT to 50555 or via
GLOBENEWSWIRE INKS ASIA PARTNER
The Nasdaq OMX Group,
which owns GlobeNewswire, has struck an alliance with Asian
investor relations services provider MZCAN.
Under the deal, MZCAN,
formerly known as Corporate Asia Network, or CAN, becomes
the first Asia-based reseller for GlobeNewswire's press
release and multimedia services, while GN becomes a sponsor
for the IR Global Rankings in the region.
Nasdaq senior VP Demetrios
Skalkotos said the deal is part of its push to provide worldwide
a news distribution service targeting media and investors.
He said MZCAN will complement Nasdaq's own Asia-based staffers.
Seven-year-old MZCAN's services include IR website production
and hosting, webcast services, SEC filings, and content
development, among other tools.
BW STRIKES COLLEGE MEDIA DEAL
Business Wire said it
has enhanced its college and university media circuit through
a deal with MediaMate, which manages the advertising process
for college media like newspapers and websites.
BW's content will be incorporated
into the MM platform as an added-value component of the
MM founder Brad Duquette
said college papers will have access to professional advertising
management and timely and relevant content in a single platform.
Newswire parent company United
Business Media has acquired virtual career fair producer
Astound in a
deal worth up to $3.1M over the next three years. Astound's
two key offerings are Milicruit, which links employers to
U.S. military veterans leaving the armed services, and Unicruit,
which helps universities get jobs for graduates. UBM also
said that it acquired Shanghai-based paper industry data
and intelligence firm IM
Paper for $440K in cash and up to $440K more payable
over the next two years. ...Cherry Hill, N.J.-based Professional
Podcasts, part of PR shop Lubetkin
Communications, said it has reached a milestone surpassing
350K downloads of its program content for clients after
five years. Managing partner Steve Lubetkin said the mark
was reached in the early morning Sept. 1. He noted adding
150K in less than two years is a clear indication
that audience appetities continue to rise for such
Reynolds, who was running his own shop, has rejoined
Atari Inc., New York, as senior director of PR.
Marshall Russ, independent consultant with clients
like AMD, Texas Instruments DLP and Infor, to Phillips &
Company, Austin, Tex., as a senior VP. She was previously
VP and general manager of Waggener Edstrom Worldwide's Austin
outpost and was a director in the Austin office of Citigate
Cunningham. Russ was also PR director of IntelliQuest Information
Grady to interim director for the office of communication
and marketing at the State University of New York at New
Paltz. The PR and marketing veteran takes over as the school's
spokeswoman for Eric
Gullickson, who served in that role for the last
Wheeler, producer, cameraman and editor for TV 33
in Myrtle Beach, to The Brandon Agency, Myrtle Beach, S.C.,
as video production manager.
Watson to Ron Sachs Communications, Tallahassee,
as senior account manager. Also, Janelle Pepe, formerly
in the Florida House Majority Office, to senior A/E; Herbie
Thiele and Jessica Isabelle to A/Es. The firm also promoted
director of special projects Lisa Garcia to VP.
Landree, A/E on healthcare accounts at Edelman/Chicago,
to Maccabee Group PR, Minneapolis, as an A/E.
Branstetter, a Ford Motor comms. vet, and Barrett
Kalellis, former director of comms. for AlliedSignal Automotive,
to VPs, Shazaaam! PR, Detroit. Adam Zielke, A/E, Marx Layne
& Co., joins as an A/M.
Castillo, who directed and managed the City of San
Diegos Think Blue media and public advocacy campaign,
to Cook & Schmid, San Diego, as director of social marketing
and environmental affairs. Lawrence
McGuire joins as an A/S.
Ferri, who ran his own San Francisco shop, and marketing
consultant Anne Haggar
to Trippe & Company, Westminster, Colo. Ferri previously
worked with T&C founder founder Karla Trippe at Copithorne
& Bellows on the HP account and held corporate-side
posts at Nasdaq and Montgomery Securities. Trippe earlier
worked with Haggar on the Iomega Zip drive account. Haggar
had recently been a consultant and senior staff, global
marketing, at Seagate Technology.
Ako, TV anchor and reporter for KHNL-TV (NBC), as
Halekulani Corporation, Waikiki, Hawaii, as director of
PR. HC owns the Halekulani and Waikiki Parc Hotel in Oahu.
Cullen to senior A/E, R&J PR, Bridgewater, N.J.
Sue Hart was promoted to A/E and intern Kristin Mornan was
named an A/C.
Low, corporate affairs director for Levi Strauss
in the Asia Pacific region, to Hilton Worldwide, McLean,
Va., as senior director, corporate communications, Asia
Edition, September 8, 2010, Page 7
GETS BURSON CHAIR
Wright, professor of public relations at Boston University,
has been tapped as the Harold Burson Professor and Chair
in PR in the institutions College of Communication.
position, established by endowment by the Burson-Marsteller
founder and chairman and its parent company, Young and Rubicam,
carries a five-year appointment.
a corporate and agency PR veteran, is the third to hold
the seven-year-old chair.
follows longtime BU professor Otto Lerbinger (2003-04) and
former B-M CEO Chris Komisarjevsky (2005-06).
has been a professor at BU for five years after stints at
the Universities of Texas (Austin), Georgia and South Alabama.
was the first school to offer a masters degree in
JOHN BEARDSLEY DEAD AT 73
John R. Beardsley, retired
chief executive officer of Minneapolis-based communications
firm Padilla Speer Beardsley, died Sept. 2 night from complications
following heart surgery. He was 73.
Beardsley, who began his
career as a journalist with the Associated Press, was part
of the communications departments at Pillsbury Co. and Dayton
Hudson Corp. before joining Padilla and Speer, Inc. in 1970.
He was named CEO in 1987 shortly after the firm merged with
Brum and Anderson and became Padilla Speer Beardsley. He
retired at the end of 2001.
One of our firms
core values Keep Learning reflects Johns
intense desire to understand the triggers that motivate
action from customers, investors, employees and voters,
said Lynn Casey, Padilla Speer Beardsleys current
CEO and Beardsleys successor. His inspiration
came from astonishingly diverse sources ranging from classic
literature to pop culture to neuroscience.
His most recent passion,
social network theory, is at the root of the social media
campaigns and word-of-mouth marketing programs that communications
firms like ours are now creating for our clients.
public relations field was another of Beardsleys interests.
He presided over the Minnesota chapter of the Public Relations
Society of America and became the Societys national
president in 1995.
An early adopter of information
technology, he is credited with putting PRSA on the Internet,
giving members across the country ready access to PR tools.
Beardsley is survived
by Sharon, his wife of 50 years; daughters Elizabeth Hlavac
of Minnetonka, Alison Mezzenga of Hopkins and Leslie Yetka
of Minnetonka ; grandchildren Justin Mezzenga, Lauren Hlavac,
and Benjamin and Katherine Yetka; siblings Doug Foster,
Ross Foster, Deborah Tinney and Sandra Barkman.
Plans for a memorial service
are pending. In lieu of flowers, the family has requested
donations to Washburn Center for Children, 2430 Nicollet
Avenue South, Minneapolis, MN 55404.
MUSLIM FIRST RESPONDERS STAR
The Council on American-Islamic
Relations Sept. 1 unveiled public service announcements
featuring a Muslim firefighter and healthcare worker who
responded to the World Trade Center attacks as the 9/11
anniversary draws near.
The PSAs, according to
the group, are designed to challenge the growing anti-Muslim
bigotry in American society.
That bias is evidenced
by some critics lining up against the Islamic cultural center
two blocks from the World Trade Center site and the plan
of a Florida evangelical to host a bonfire of Korans on
9/11 this month.
The PSAs are themed 9/11
Happened to Us All.
Synaptic Digital is handling
satellite distribution. They are also available via Synaptics
The NewsMarket unit.
A third PSA stars Muslim,
Jewish and Christian clerics talking about common links
between the faiths.
TOBIN BACKS CONSERVATIVE CLIMATE
Tobin Communications is
working with a conservative group to reach right-leaning
voters on environmental issues like global warming through
Reagan cabinet member George Shultz.
work is on behalf of Climateconservative.org, a joint push
from ConservAmerica and Republicans for Environmental Protection,
and includes a series of audio and video podcasts with the
former secretary of state.
In a 10-minute audio spot
with Shultz, Tobin interviews him about President Ronald
Reagans support of the Montreal Protocol and the need
to curb greenhouse gas emissions and wean the U.S. off of
a dependence on foreign oil.
From all I can see,
there is a real problem here that is potentially severe,
said Shultz, noting the national security and economic implications
of the U.S.s current energy dependence. And
the longer you wait to get going on doing things, the more
difficult it's going to be.
Shultz, who was Secretary
of Labor during the Nixon administration and Secretary of
the Treasury under Presidents Richard Nixon and Gerald Ford,
said he reaches back to Reagans optimism to believe
that a deal on greenhouse gas emissions can be reached.
Said TC president Maury
Tobin: Hes a respected figure among Republicans
and conservatives and is a good choice to get some attention
for issues not traditionally associated with those groups.
is touting Reagan as one of our greatest climate champions.
Edition, September 8, 2010,
Accreditation Board Chair Anne Dubois, breaking UAB
policy that forbids it from interfering in the governance
of member organizations, has come out strongly for defeating
the bid to put non-APRs on the board of PR Society of America.
who is with Dubois Betourne & Assocs., Palm Coast, Fla.,
was silent up to now on the issue that has generated a record
number of postings for a Society e-group.
said her Sept. 2 entry. So much passionate energy
and time committed to this discussion.
a number of other APRs taking part in the discussion, she
is fed up with attempts to remove the APR rule for board/officer
positions and says, Lets move on.
would rather see the Oct. 16 Assembly address issues
that affect the PR industry today rather than a governance
issue that has already been decided several times earlier.
Kathy Lewton responded to Dubois as well as others who have
made the same comment that decoupling APR from
board service has only been brought up once since was first
proposed in 1999. The occasion was last year when a full
bylaws re-write was also under discussion.
did not answer e-mails from this NL on her apparent breaking
of UAB policy.
intermediary said that Dubois was speaking, not as UAB chair,
but as a delegate from the North Florida chapter. This NL
e-mailed her and the intermediary to say that there is only
one Anne Dubois and she can't take off her UAB chair title
as though it were a coat.
e-mail to the e-group did not say she was only speaking
as a delegate and not as a representative of the UAB.
Called Mark of Distinction
called APR a mark of distinction and asked,
Why wouldnt we insist that our board members
carry that distinction? No argument presented herein answers
that question satisfactorily. If a professional is truly
dedicated to PR-just follow the rules, take the test, and
help lead the Society. It's really that simple. Lets
Cody of Peppercom, New York, last year called the APR designation
useless, useless and said it had no relation
to the realities of the PR industry.
Society lost $2.9 million on APR from 1986-2002.
Bryce Campbell, who like
Dubois is a member of the North Florida chapter of the Society,
told the Aug. 18 teleconference that it was "ludicrous"
to bring up the APR issue again when it was defeated just
last year (by a vote of 142-111).
He said he was "very
upset" at the revival of the APR issue and was also
"concerned" that only a few people were on the
He said non-APRs have
not shown sufficient "commitment" to the Society.
APR's strongest supporters,
aside from the Society itself, are in Florida.
Members of the Florida
PR Assn. as June 30, 2010, had gained 75 APRs in the past
six years, second only to the 904 gained by PRS members.
The Southern PR Federation had gained 45 APRs during that
period. In fourth place was the National School PR Assn.
with 43 APRs and in fifth place was the Maine PR Council
with 12 APRs.
PRS, FPRA, SPRF and NSPRA
accounted for 1,067 of the 1,087 APRs won or 98%. Five other
PR groups divided the other 20 APRs.
Assembly Could Cut Debate
Chair McCormick said the
Assembly could vote to cut off the APR debate.
The agenda calls for the
issue to be discussed in the morning when a number of leader
speeches and presentations are scheduled.
Four hours have been set
aside in the afternoon for discussion of the current nature
of PR and what the future holds for PR.
Wants Issue Buried
Steven Lubetkin, 2004-05
national director, in an e-mail posting, told another delegate
that he was right to be tired of this issue.
Wrote Lubetkin: Id
very much like to see the amendment's proponents consider
doing something more productive to advance the profession
than bringing this up year after year when it is obvious
that our membership values the credential enough to keep
the requirement in place, and has repeatedly rejected all
the arguments about democracy or 'barriers'
that have been made over and over again.
He said It is time
we stopped wasting valuable time on this narrow issue of
governance and focus on what matters, getting respect for
the professional development opportunities our Society offers,
and getting respect for the professionalism our membership
wants to demonstrate-and expects its leaders to support.
Calls it "Old, Old Ground"
James Lukaszewski, who
puts on crises seminars for the Society, said PR is "maybe
the only profession that is still debating its commitment
to individual competency
and just who is outside the
Society's door, waiting to ride in and save us with wisdom
based on no APR?
"This is a phony
argument waged by Jack O'Dwyer, the leader of the people
of yesterday, and his old, old pals. We all know how much
Jack has helped the Society. He's at it again."
Lukaszewski would like
an argument that focuses on the future, rather than
a group of mostly anonymous individuals, whining because
they lost a couple of votes or motions or whatever with
the Assembly. And having lost, have now chosen this negative,
destructive, accusatory route to regain entry.
Delegate Thomas Duke of
Duke PR, Copley, Ohio, e-mailed: Lets stop jawboning
about this and discuss some more substantial issues about
the future of our profession and not internal leadership.
Isnt that what the Assembly determined in 2009, or
was I attending another Assembly?
Prof. Margalit Toledano,
of the University of Waikato, New Zealand, said the APR
issue has been discussed in length and resolved in
last year's Assembly. All arguments have been presented
again and again.
Personally, I would
be disappointed if this year's Assembly would devote its
limited time to this topic again. Can we please move on?