Edition, September 15, 2010, Page 1
ACQUIRES KWITTKEN & CO.
Partners, the ad and PR holding company that has been on
an acquisition tear, has picked up a majority stake in Kwittken
& Company, the four-year-old New York firm headed by
former Euro RSCG Magnet chief Aaron Kwittken and his former
Euro colleague Jason Schlossberg.
stake in K&C, which had revenue of $3M in '09 but has
grown this year, will cost MDC from $10M-$15M and lands
the firm within its Kirshenbaum Bond Senecal agency unit,
which also includes the PR division Lime PR and Promotion.
told O'Dwyer's that the firm's leadership had a goal of
growing the boutique shop into a mid-range agency in size,
but decided not to pursue such growth by acquiring other
agencies. K&C met with the major holding companies but
didn't see a fit. We would have been cogs in their
machines, he said, describing the firm's role under
KBS within MDC as more integrated.
said the power struggle over digital and social media between
ad and PR units should lead to more integrated approaches,
not further entrenchment by the two disciplines.
going to create integrated teams and cater to a more integrated
approach [as part of KBS], he said.
staff of about 22 is included in the acquisition deal.
acquired financial PR specialist Sloane & Company in
April. A month later, it added Allison & Partners. It
has also added experiential marketing shop Relevant and
analytics shop Integrated Media Solutions.
2009 revenues were $545M.
CALIFORNIA RE-ISSUES AUTO
of Consumer Affairs, which pulled the plug on a $4M RFP
for public awareness of its automotive safety and services
bureau in June, has re-issued the call for pitches with
a deadline of Oct. 21.
Astone Crocker Flanagan
is the incumbent and has handled the account since June
The social marketing,
PR and public service advertising account supports the Golden
States Bureau of Automotive Repair, which handles
emissions education, consumer rights and other issues for
the states 2.5M registered drivers.
The RFP was originally
released in March. The new RFP has lowered the threshold
for billings by ad and PR agencies to $1.5M after it originally
required firms to do $2M worth of business annually in the
Options could carry the
contract to $12M over three years. RFP is at odwyerpr.com/rfps.
RBB GRABS THORP
Miami-based rbb PR has
acquired Thorp & Company of Coral Gables, a 21-year-old
smaller firm focused on professional services and financial-sector
The move follows rbbs
acquisition of Fort Lauderdale-based Haber & Quinn in
June, the start of what rbb CEO Christine Barney said at
the time were aggressive growth plans.
Barney said the deal for
Thorp bolsters rbb in two sectors issues management
and financial services.
Thorp, which posted revenue
of $1.8M with 10 staffers in 2006, down from $2.3M in '05,
according to ODwyers rankings data [the firm
hasnt ranked in recent years], is led by Patricia
Thorp, who takes a senior counselor title at rbb atop its
issues management and reputation practice.
Thorps chief strategist,
Peter Whalen, heads rbbs financial and professional
services practice as a VP.
Thorp said both rbb and
her firm have been powerhouse PR firms in Florida
Thorp clients have included
PNC Financial, ADP, DuPont, and Searle. Its staff will relocate
to rbb offices in Miami and Fort Lauderdale.
Rbb had revenues of $4M
MIAMI REVIEWS U.S. PR ACCOUNT
The Greater Miami Convention
& Visitors Bureau has kicked off an open RFQ process
to review its PR account covering the U.S. and Canada.
International is the incumbent and its contract expires
at the end of the month.
The GMCVB said the process
is a periodic review and does not reflect dissatisfaction
with its current firm.
The account covers building
the Miami brand, integrating PR with other campaigns,
targeting niche markets, organizing press trips, and general
development and implementation of a strategic PR plan, among
A three-year contract
is planned to be awarded from the RFP process running through
The current schedule calls
for presentations by selected firms in Miami Oct. 18-20.
RFP is at odwyerpr.com/rfps.
Edition, September 15, 2010, Page 2
ENROLLS AT SARAH LAWRENCE
& Co. has picked up Sarah Lawrence College in a competitive
pitch to burnish the brand of the progressive
liberal arts college that has lost a bit of its marketplace
N.Y.-based SLC went co-ed in `68 and was declared college
of the year by Time in 2000. Awareness of the college
has decline precipitously since the Time award,
according to the RFP.
reasons are: 1) "the college neglected to communicate
its strengths and achievements while peer institutions and
others did so aggressively;" 2) the decision to drop
SAT scores as a entrancement requirement, and 3) the move
not to participate in US News & World Reports
liberal arts rankings.
RFP admits that SLCs strong reputational history
is manifest only among academics, and to a lesser degree,
a small set of guidance counselors whom it regularly calls
general public beyond the New York metro area and
pockets of California is largely unaware of
Sarah Lawrence. Another headache: a lot of people
aware of SLC believe its still a womens institution.
college, which was founded in 1926, is looking for a national
PR program and is also eager to attract student interest
from Europe, Asia and Latin America to capitalize
on the growing international interest in liberal arts education.
It wants to bolster the profile of college president Karen
SLC graduates include Vera Wang, fashion designer; Alice
Walker, writer, and Rahm Emanuel, former Congressman and
President Obamas chief of staff.
CAR SEAT MAKER CREATES NEW
Dorel Juvenile Group,
a top maker of baby car seats and strollers, has created
a new top public affairs post and tapped a former spokeswoman
for the federal agency that oversees product safety as greater
scrutiny is placed on the industry amid multiple recalls.
Dorel brands include Cosco
Juvenile, Safety 1st, Maxi-Cosi, and Quinny.
Julie Vallese, former
public affairs director for the Consumer Product Safety
Commission from 2005-09 and an ex-CNN journalist, has moved
to Dorel in the new slot as VP of public affairs and strategic
The hire follows Dorels
recall of four million child car seats earlier this year
a move it fought for nearly a decade as well
as the recall of thousands of so-called drop-side cribs,
a style blamed by the CPSC for the deaths of several infants
over the past decade.
Dorel on Sept. 2 created
the Dorel Technical Center for Child Safety, a multimillion-dollar
development facility in Columbus, Ind., which the company
is pitching as the first initiative in a $21M, three-year
investment in the safety, design and manufacturing of its
car seat products.
Infant carriers and cribs
from various makers have been the subjects of several recalls
by the CPSC in recent years.
In a statement, DJG USA
President and CEO Dave Taylor said of Vallese hire: Julie
is a highly accomplished journalist and safety advocate
and we are thrilled to have her expertise as we advance
Dorels leadership position in juvenile products through
consumer advocacy and education. She was an editor
and correspondent for a decade at CNN.
DJG is part of Quebec-based
360 PR works with DJG.
GOODWORKS GETS CHALLENGE
the firm of former congressman and U.S. ambassador to the
United Nations, Andrew Young, has a $350K, one-year contract
to assist Cameroon in its bid to qualify for a Millennium
Founded in 2004, the Millennium
Challenge Corp. is a U.S. government entity formed to funnel
aid to poor nations that exhibit good governance, economic
freedom and investment in their peoples.
The MCC has provided $7B
to 19 compact countries such as Honduras, Madagascar,
El Salvador, Armenia, Ghana, Georgia and Senegal.
Another $470M has been
given to threshold countries that fall a bit
short of MCC standards, like Jordan and the Philippines.
Liberia and Timor-Leste are in the midst of hammering out
threshold standing. Cameroon, on its last MCC report
card, failed in the civil liberties, control of corruption,
trade policy, business development and education/health
GoodWorks aims to inform
U.S. decision-makers about Cameroons accomplishments
and generate a better understanding of its policies.
The goal of GoodWorks
is to place Cameroon on the threshold list within a year,
and among the compact countries within two years
assuming the Atlanta-based operation gets its contract renewed.
NEXT FIFTEEN GOES BEYOND
Next Fifteen Communications
Group, which owns Text 100, M Booth & Associates and
Bite Communciations, among other firms, has unveiled a new
30-staffer digital agency called Beyond its founders say
will combine digital media, PR, creative and other disciplines.
Next Fifteen said the
unit was created by the merger of its recent acquisition,
Type3, and Context-Analytics, a research firm.
Beyond has offices in
San Francisco and London with more than 30 staffers and
a client roster of clients like Google, Genentech and Virgin
America. A New York office is in the works, the company
David Hargreaves, who
was general manger of North America for Bite, heads the
new shop. He said many digital shops come from the advertising
sector, where an expensive digital property is marketing
with a big media spend, while Beyond is more focused on
predicting the content people will likely engage with and
reaching them there, whether through paid, owned or earning
Next Fifteen CEO Tim Dyson
said Beyond has been created in the disciplines of influence
and listening, whereas traditional digital shops emerged
in an era where the web was a one-way publishing channel
and marketing was a one-way street.
Edition, September 15, 2010, Page 3
REPLACES KING AT CNN
made it official Sept. 8, announcing that Brit talent show
judge and journalist Piers Morgan will take over for Larry
King when he steps down in January.
Klein, CNN/U.S. president, in an email to staff, said he's
happy that Morgan, 45, will "bring his dynamic, probing
interview style to American television and to CNN viewers
around the globe."
will remain a judge on NBC's "America's Got Talent
and continue to host British network ITV's "Life Stories"
last show for the 76-year-old King is slated for Dec. 16.
will be based in New York, but also do shows from Los Angeles
and London. He will have a regular column CNN.com in addition
to his Sunday column in the Mail.
MYERS TO GLOVER PARK
Dee Dee Myers, the first
female White House press secretary, serving two years at
the outset of the Clinton administration, has joined the
Democratic PR powerhouse Glover Park Group as a managing
Myers has been a political
commentator and journalist, in addition to consulting for
NBCs drama The West Wing.
She started out in journalism
and California politics as an aide to Los Angeles Mayor
Tom Bradley and State Senator Art Torres before becoming
press secretary for Sen. Dianne Feinsteins gubernatorial
bid in 1990. She moved on to serve as spokeswoman for Michael
Dukakis' presidential bid before speaking for the Clinton
She was also Los Angeles
bureau chief for the Los Angeles Times and has recently
served as a contributing editor to Vanity Fair.
Myers, who is married
to Vanity Fair editor Todd Purdum, joins Glover Park founder
and former Clinton White House press secretary Joe Lockhart,
a founding partner of the firm.
ADLER TO MEDIALINK
Edward Adler, Time Warners
top corporate communications executive who stepped down
earlier this year, is joining West Coast consultancy MediaLink
LLC, as a senior partner.
Adler, who worked TW for
his entire career first as a journalist then in corporate
comms., announced his resignation in February as executive
ML chairman and CEO Michael
Kassan called Adler one of the top names in the media,
entertainment and digital industries.
Adler is charged with
building a strategic communications practice within MediaLink,
including corporate communications, media relations, investor
relations, crisis management, event management and corporate
ML has operations in Los
Angeles and New York and caters mainly to entertainment
and tech industry clients. Its roster includes Microsoft,
Viacom, Paramount Studios and Hearst, among others.
It is not related to the
former video PR company Medialink, which was acquired last
year by TheNewsMarket to become Synaptic Digital.
THR TO REVAMP
The Hollywood Reporter
is transitioning to a weekly glossy magazine and shifting
away from its printed five-day-a-week schedule.
THR is also revamping
its website to handle breaking news and said it will produce
a daily digital edition in PDF format to replace its printed
Us Weekly vet Janice
Minn is editorial director and joined the e5-owned publication
The New York Times
reported that annual revenue at the paper has fallen
to about $30M, from $50M four years ago.
MAG TO TARGET ULTRA-HIGH
The Private Journey
magazine, aimed at ultra-high net worth consumers,
is slated for an October 2010 launch.
Roaring Thunder Media,
a private jet advertising company, is backing the project
by luxury sector marketing pro James Kerwin.
is pegged at 100,000 distributed exclusively onboard private
jets in terminals throughout the United States.
YOUTUBE TESTS LIVE STREAMING
unit earlier this week started a trial of a new live streaming
platform intended to integrate live streaming into YouTube
YouTube has parntered
with four companies for the service test -- Howcast, Next
New Networks, Rocketboom and Young Hollywood.
The live test includes
a live comments module which let users engage
a broadcaster and other users. Based on the results
of this initial [two-day] test, well evaluate rolling
out the platform more broadly to our partners worldwide,
the company said.
France, founding editor of Lucky magazine
starting in 2000, has left the magazine.
Brandon Holley, editor-in-chief
of Yahoo!s Shine website for women and a former Condé
Nast staffer, has taken the reins as editor of the shopping
said it is relaunching its 18-year-old WakeBoarding
magazine brand as TransWorld WAKEBOARDING.
other action-sports titles covering skateboarding, BMX and
will include a redesign and the extension of wakeboardingmag.com
into the transworld.net
news continued on next page)
Edition, September 15, 2010, Page 4
HIT WITH INFRINGEMENT SUIT
Claussen Public Affairs has been hit with a copyright lawsuit
by a litigious Nevada-based company which owns the rights
to Las Vegas Review-Journal content.
LCC filed a complaint Sept. 1 in Nevadas U.S. District
Court charged Goddard Clausen, on behalf of client Americans
Against Food Taxes, infringed on RightHaven copyright by
publishing content owned by RH online starting on Feb. 15.
suit names GC Public Affairs, partner Ben Goddard and the
food tax group as defendants.
follows suit another against Las Vegas PR firm Kirvin Doak
Communications and its partners, which were sued by RH this
month after RH said the firm posted a R-J story on its website
without authorization. The parties reached a settlement
in that suit, but terms of the deal were not disclosed.
is asking the court to end the alleged infringement by GC
and for the defendants to turn over documents related to
the work, turn over the domain name to RH, in addition to
Washington Post reported that RH has brought at least
126 similar lawsuits since March. Electronic Frontier Foundation
attorney Kurt Opsahl, who is working with some defendents,
told the Post: Righthaven is purchasing the copyright
and they are not owning these copyrights for the purpose
of licensing them to others; their core business is filing
which has operations in D.C. and Sacramento, has 21 days
RODALE SELLS MIXES
has inked a deal to offer branded workout mixes
with Power Music, Inc.
The magazine will offer
six compilations launching at least one per month until
the end of the year focusing on different workouts like
running, walking, interval training, active yoga and cardio.
The mixes will be sold
online at iTunes, Amazon.com,
(part ofPower Music), and other digital retailers.
Images has signed a multi-year agreement with McClatchy-Tribune
Information Services to license its editorial imagery from
their network of McClatchy and Tribune papers.
Under the terms of the
deal, Getty will have rights to license to commercial and
editorial outlets worldwide imagery captured daily by McClatchy-Tribune
staff and contributing photographers, in addition to more
than 250,000 images contained within the MCT archive.
Content covered includes
images from the Miami Herald, Chicago Tribune,
Baltimore Sun, Kansas City Star, Charlotte
Observer, Fort Worth Star-Telegram, and others.
said it will launch Forbes Ukraine through a licensing
agreement with United Media Holding. The first issue of
the magazine is slated to appear in the first quarter of
AVIATION WEEK BULKS UP
Aviation journalists Leithen
Francis and Max Kingsley-Jones, along with airport and social
media expert Rupa Haria, have joined Aviation Week.
Francis is AWs new
Singapore bureau chief; Kingsley-Jones, senior air transport
editor in London, and Haria, also in London, heads up its
commercial/maintenance, repair and overhaul teams
Francis was deputy Asia
editor for Flight International and Kingsley-Jones
was deputy editor there.
Haria was external and
internal communications manager at London City Airport.
COAT FACTORY MISSES GOLDEN
The Burlington Coat Factory,
a unit of Bain Capital Partners, is looking straight into
the eyeballs of a PR gift horse: the WTC/mosque squabble.
Sadly, the chain is blinking, so far.
The Islamic Cultural Center
is slated to be built on a site once occupied by a BCF outlet.
That Park Place structure, two blocks from Ground Zero,
was damaged as parts of a hijacked jet crashed through its
Though BP, Toyota, Goldman
Sachs and Hewlett-Packard may not buy the old chestnut about
"there is no such thing as bad news/publicity,"
I believe BCF is missing a golden opportunity to cash in
on the mosque flap.
Ed Bernays, the father
of PR, even told me once that hed be happy if a news
article was only 51 percent correct. To Bernays, it was
more important to get the client's name out there.
Back to BCF. The chain
has a long history of supporting causes. It has backed the
American Red Cross in Haiti relief, programs of the Leukemia
& Lymphoma Society and the Warm Coats and Warm
Hearts campaign for the needy. It is well positioned
to take on both sides of the mosque controversy.
Heres how. BCF boasts
of offering 70 percent off department store prices. How
about tacking on another 10 percent discount for anti- and
The anti-mosque people
say they will protest for as long as it takes to stop construction
and vow to carry on if building goes forward.
That means gloves, hats
and boots will be needed for wintry New York. With coupons
in hand, delighted protestors could trot up Sixth Avenue
and present them for deals at the BCF emporium on 21St.
Happy shoppers make long-term
customers for BCF.
In the event the mosque
opens, BCF has activewear that will be handy for the gym
portion of the complex, swimwear for the pool and childrens
clothes for the lucky kids smart enough to get a seat in
the eventual school at the Islamic complex. An eighty percent
discount will build a lot of goodwill among people of all
religions who use the Islamic complex site.
Its time to for
BCF to step up. It should have made that grand announcement
before last Saturdays anniversary of the 9/11 attack,
but its not too late.
Ride that gift horse for all that it is worth.
15, 2010, Page 5
OF PR FIRMS
BOLSTERS FILM UNIT
Angeles-based ID PR has tapped The Weinstein Company PR
vets Dani Weinstein and Sara Serlen as senior VP and VP
of the entertainment PR firm.
who is not related to TWCs founding brothers, will
head IDs film unit from New York, including representation
of TWCs film titles like The Tillman Story
and The Kings Speech. She led the companys
publicity department for six years and had been with its
predecessor Miramax in 11 total years between the two, after
starting out at Don Buchwald & Associates. Her PR film
credits include Inglorious Basterds, The
Aviator and Cold Mountain.
to TWC, Serlen was publicity director for United Artists
(Hotel Rwanda) and held posts at mPRm and Magic
Lantern. Her credits include Crouching Tiger, Hidden
Dragon and Pollock.
has also added Randi Peck, director of PR at Theory, as
a VP in New York handling entertainment and brand strategies,
and Rhett Usry, a DKC and Publicis veteran, as a senior
publicist handling music and talent. Peck has worked with
brands like Jose Cuervo and Dewars, while Usry has
experience repping musicians like LeAnn Rimes and Mariah
EDELMAN DIGS HOLLAND TUNNEL
Edelman is expanding space
at its 250 Hudson Street headquarters in New York, hard
by the Holland Tunnel in SoHo.
The firm, which moved
from the heart of Times Square last year, has added 27K
square feet to bring the total amount of leased space to
about 168K sq. ft.
Edelman now has the entire
floor of the building between Broome and Dominick streets.
The asking price for that space was $43-a-sq.-ft., according
to a report in Crain's New York Business. The lease
on the new space is for 14 years, expiring the same time
as Edelmans other leases.
The world's No. 1 independent
firm has been on a hiring spree in the Big Apple, adding
headcount to a tune of 30 percent to reach the 600 mark,
Robin Callif of Edelman told Crains.
Knabe & Allen
and The PR Consulting
Group of New
York have entered into a partnership to offer crisis and
litigation communication services nationally. PRCG is led
by attorney James Haggerty, author of In the Court
of Public Opinion. EK&A handles crisis management,
litigation support and financial communications. The
focus of the partnership is on customized litigation and
crisis management, not some-off- the-shelf PR plan which
uses the same 10 strategies, said managing partner
Harvey Englander. ...Cognito,
a Los Angeles-based financial PR firm, has unveiled an analytics
service it says gives financial firms a clear picture of
their media profile and allows them to track key competitors.
Tom Combes, CEO of the firm, said: All firms have
a profile and we are now allowing them to see what it is,
how they compare to their competitors and how they can improve.
Pricing starts at $500/month. Info and demo: cognitomedia.com.
Group, East Rutherford, N.J./Altec Lansing, audio
products, to enhance the brands reputation and product
awareness among audiophiles and mainstream consumers.
Magrino Agency, New York/China Grill Management,
for influencer marketing events for Bar Basque, slated to
open in October 2010 at the Eventi Hotel in North Chelsea.
The firm has also picked up Oliviers&Co., purveyor of
olive oils and artisanal food products from the Mediterranean,
for U.S. PR and branding.
Communications, New York/Health Club Media Network,
Los Angeles-based in-club advertising and marketing program
provider, for an integrated strategic comms. campaign.
Marketing, Holly Springs, N.C./Team Daniel and The
Team Daniel Foundation, support services for people with
development disabilities, for marketing strategies, brand
development, and media relations campaigns.
Indianapolis/The Hoosier Environmental Council; The Timmy
Foundation, and Indy Winter Farmers Market, for PR through
its inaugural Back2Business program aimed to help organizations
get back to business by providing 20 hours of
& Company, Westminster, Colo./StrongBear, LLC,
security software, for capitalization and sales assistance
to help the company reach the government market.
& Partners, San Francisco/Big Brothers Big Sisters
of America, for national pro bono PR through 2011. The agency
said it will donate more than $150,000 in services to the
organization throughout the year.
Health, San Francisco/Robert Bosch Healthcare, telehealth
systems, as AOR for PR to raise its visibility in the telehealth
arena and boost awareness of the need for widespread adoption
of its technology, which connects chronically ill patients
at home with healthcare providers by remote monitoring of
their health status, among other services.
Agency, San Diego/BluFi Direct Mortgage, online lender,
to build awareness via media, PR and social media of its
no-commission home loan process, and to position the company
for growth within the mortgage sector.
PR, San Diego/Kink.com, adult entertainment, to manage
its brand, messaging and ongoing PR.
Shandwick, Toronto/Canadian Foundation for AIDS Research,
for a pro-bono PR program, including comms. counsel, brand
building, issues management, corporate comms., media relations
and digital/social media strategy.
Edition, September 15, 2010, Page 6
PLANTS AUSTIN FLAG
Wire has opened an Austin, Tex., outpost, its fourth city
in Texas joining Dallas, Houston and San Antonio.
is BWs 31st bureau.
Frusciano said the Lone Star tate is a stand-out region
for the newswire with clients like Dell, AMD, and Clear
Austin and San Antonio teams will be led by Christye Weld,
Austin-San Antonio sales manager, leads the Austin team,
info: Business Wire Austin, 510 South Congress, Suite #207,
Austin, TX 78704.
MW ADDS TO CANADA REACH
Marketwire said it secured
new online content partnerships with several Canadian outlets,
including the Canadian Business Journal; Hamilton
The Petroleum Services Association of Canada; MONEY Canada
Limited, and Radio Canada.
Marketwire is owned by
Canada's OMERS Private Equity.
and marketing for the Audubon Nature Institute, New
Orleans, budget - $400K. Deadline: Oct. 29. Document download
and info: www.auduboninstitute.org/bid.
will host a Sept. 29 discussion with Southwest senior communications
manager Brandy King on crisis management from the perspective
of an industry that has been through drastic changes
over the past decade.
The 11:45 a.m. lunch event
is slated for the Ramada Plaza Richmond West. Online registration
is at www.prsarichmond.org/en/cev/101.
of social media Rick Wion will present on the brand connects
with customers and drives new sales using mobile social
strategies at the Business
Development Institute and and PR Newswire Mobile Social
Conference in New York Sept. 15 at the Graduate Center
of The City University of New York.
The half-day morning conference
consists of case study presentations followed by moderated
interactive roundtable discussion groups with 8-12 attendees
Participants from Park
Slope Eye, BlogTalkRadio, 360i, Mediabistro, Porter Novelli,
and others will participate. Cost is $200. Event runs from
8 a.m. to 1 p.m. Info and registration is at www.bdionline.com.
Capital Chapter 2010 Thoth Awards Gala, Thurs., Sept.
23, at the Willard Inter-Continental Hotel, 1401 Pennsylvania
Ave., N.W., Washington, D.C. Cost: $85/members, $105/non-members.
Call 703/691-9212 or go to the chapters website, www.prsa-ncc.org,
for more info.
former director of media relations at Ketchums Emanate
unit, has returned to Ruder Finn, New York, as senior VP
and media strategist. Hell work with account teams
in N.Y., D.C., Chicago, San Francisco and L.A. Zaback previously
spent several years at the firm and was director of U.S.
media relations at Burson-Marsteller.
a 16-year veteran of Proctor & Gamble, to Welchs,
Concord, Mass., as chief marketing officer. At P&Gs
Gillette, he lead product development, innovation, new product
launches and marketing.
director of marketing comms. at Atlas Van Lines, to Bekins
Van Lines, Hillside, Ill., as VP of marketing and comms.,
including oversight of PR, advertising, corporate comms.
and corporate identity materials.
former press secretary for U.S. Sen. Dianne Feinstein, to
Ketchums public affairs practice in Washington, D.C,
as a media strategist. Prior to Feinsteins press office,
she was at the Center for Strategic and International Studies,
most recently as deputy director of congressional relations.
director of brand planning and strategy, Seidler Bernstein,
to HB | Hart-Boillot, Waltham, Mass, as senior brand planner
and strategist. Freelancer Brandie Gerrish
has joined HB as a senior PR account manager and Ashley
Marsh joins its San
Antonio office as an A/C.
online social media outreach editor, Gregslistdc.com, to
Environics Communications, Washington, D.C., as a digital
former member of the board of directors of the U.S. Export-Import
Bank and ex-head of the U.S. Trade and Development Agency,
to APCO Worldwide, Washington, D.C., as a member of its
international advisory council.
previously with Communications Strategies Inc., to Green
Room PR, Boonton, N.J., as PR manager. Earlier stints included
BMC Communications Group and Fleishman-Hillard.
online producer for the Miami Herald, to rbb PR, Miami,
as a digital and social media coordinator.
and Cheryl Heinonen
to co-market leaders for Burson-Marsteller in northern California,
based in San Francisco. Heinonen continues as a managing
director in B-Ms U.S. corporate practice, and Ballard
as an MD in its media practice and issues and crisis group.
Jennifer Graham Clary,
who was interim market leader for the region at B-M, continues
as global technology practice chair.
to VP, healthcare IT practice, Airfoil PR, Southfield, Mass.
Keith Ragland, Jennifer Ristic and Tim Wieland were upped
intern at Morrissey & Co., and Marissa Green,
director of marketing, PR and social media for CitySquares
Online, to The CHT Group, Boston, as A/Cs. Angela
Malerba was promoted
Edition, September 15, 2010, Page 7
UPPED TO GRAYLING
Irion, the head of Dutko Worldwide lobbying/PA firm, has
assumed the co-head of Graylings global PA and government
shares management duties with Stephen Lock, Graylings
regional director of the Eurasia region.
Huntsworth acquired Dutko last year in a $33.6M deal with
the idea of expanding its D.C. presence and international
presence. Grayling, in March, revamped operations, setting
up international practice heads to key markets to provide
more of an international mindset.
job is to marry Dutkos government relations, government
markets, research and risk management consulting with Graylings
PR and PA expertise.
and Grayling have 70 offices in 40 countries.
WS REPS CANADIAN AIDS GROUP
Weber Shandwick is providing
PR services to the Canadian Foundation for AIDS Research,
which was founded in 1987 to raise awareness and generate
funds for HIV and AIDS research.
The Interpublic operation,
on a pro-bono basis, is to do PR, brand building, corporate
communications, media relations, digital/social media strategy
and issues management.
Greg Power, president
of WS-Canada, says the partnership with Canfar is to drive
brand awareness and organizational success in the
hopes that together, we can help win the fight against HIV/AIDS.
Canfar, which is in Toronto,
has funded about $17M in research projects.
TEXAS WATER PR OUT FOR BIDS
A water utility for the
greater San Antonio area is reviewing its PR account with
an open RFP process through October.
The work covers strategic
comms. planning, crisis comms., community, media and government
relations, as well as corporate comms. to maintain the Bexar
Metropolitan Water Districts reputation, enhance
its prestige, and present a favorable image to the
260K people it serves, according to the RFP.
San Antonio-based Connolly
& Company has previously handled PR work for the utility,
while TX Capitol Consulting Group of Austin worked the government
Pitches are due Oct. 8.
Download the RFP at odwyerpr.com/rfps.
SPHERE ADDS SEC ALUM ATKINS
Sphere Consulting has
tapped Paul Atkins, former Securities and Exchange Commission
commissioner, as senior partner.
He held the SEC post from
2002-08 and was known as an advocate of smarter regulation
based on costs and benefits, decision-making consistency
and investor protection.
Atkins represented the
SEC during meetings of the U.S./EU Transatlantic Economic
Council, World Economic Forum and the Transatlantic Business
Prior to the SEC, Atkins
was partner at PricewaterhouseCoopers and its predecessor
firm, Coopers & Lybrand. His focus was on financial
services firms and issues such as risk management, internal
controls and regulatory compliance.
Jim Courtovich is managing
director of Sphere.
GOLDLINE GETS PR HELP
a large buyer and retailer of gold and silver, has brought
in PR and lobbying support as it faces congressional scrutiny
over its advice to customers.
Rep. Anthony Weiner (D-N.Y)
is expected to take the company to task over its business
practices amid broader hearings about gold sales this month.
Goldline's website touts
its "solid reputation."
The company, which advertises
on conservative programs like those of Glenn Beck and Mike
Huckabee, hired D.C. firm Powell Tate last month and lobbying
firm Prime Policy Group last week ahead of the hearings.
The Hill reported that
the House Commerce, Trade and Consumer Protection Subcommittee
will hold a hearing to investigate Goldline for allegedly
overcharging costumers for coins and offering bad investment
PPG is the WPP-owned lobbying
and public affairs unit of Burson-Marsteller, formerly known
as BKSH & Associates. Its Sept. 7 lobbying registration
says its scope includes all legislative activities affecting
the sale and marketing of precious metals products.
Powell Tate senior VP
Eric Hoffman is heading the Goldline work for the firm.
He told O'Dwyer's that PT was hired about a month ago and
is "providing overall communications counsel"
to the company. PT is part of Interpublic.
The PPG team includes
vice chairman Bryce Harlow, deputy undersecretary at Treasury
during the recent Bush administration, and Martin Paone,
executive VP for the firm who worked on Capitol Hill for
32 years on the Democratic side.
Peddler Mounts Defense
Goldline executive VP
Scott Carter told Good Morning America Sept.
9 that the company offers customers sound investment advice
and noted its A-plus rating from the Better Business Bureau.
Weiner has been after
the company for months, starting earlier this year when
Politco examined its ties to Beck. Weiner said Goldline
encourages customers to buy gold coins at inflated prices
and has also criticized Becks business ties to the
Goldline is little
more than a gold peddler posing as an investment advisor,
an unfortunate byproduct of the Tea Party movement,
Weiner said in May as he warned consumers of the company.
Goldline said Weiners
criticism is misstated and said it is committed to the highest
ethical business practices.
Beck called an ABC report
on the company "the biggest spin you've ever seen"
and said it is part of a government conspiracy to run the
gold industry out of business.
Edition, September 15, 2010,
Vallbona, Western district candidate
for the board of PR Society of America, has jangled one
of its raw nerves by noting the minimal participation of
African-Americans, Hispanics and other ethnic groups in
calls on the Society to embrace diverse members and
cultures in a Position Statement to the nominating
committee, but adds:
long as Ive been a member of the Society (since 1993),
Ive noticed it has been primarily dominated by a specific
type of member. Im Hispanic and can count on two hands
the number of Hispanic members Ive met in the Society
over the last two decades. The same goes for other ethnic
and the other ten candidates pay lip service to the need
for racial diversity but ignore the chance to integrate
the 2011 board that is staring them in the facethe
candidacy of 25-year PR veteran Regina Lewis, chief communications
officer of The Potters House of Dallas.
is Far More Qualified
a business PR pro, is far more qualified than newbie academic
Susan Walton, associate PR professor of Brigham Young University,
Provo, Utah, who was picked by the nomcom headed by Jeff
Julin of nearby Denver.
has held jobs in nine companies and PR firms since starting
in PR in 1986 and has been a member of the Society since
just joined the Society on Nov. 10, 2005 and did not become
active until 2006 when she joined the Strategic Planning
Committee. She has advised the Forum student publication
of the chapter and was a Silver Anvil judge and site examiner
for the Certification for Education in PR.
who is also active in the Black PR Society of which she
is parliamentarian, was director of the Los Angeles chapter
in 1993-94. She could certainly teach the board a few things
about basic parliamentary principles.
Lewis gets on the 2011 board, it will be all-white for the
fourth year in a row.
is absurd, African-American PR pro Mike Paul has pointed
out, at a time when the nation is headed by President Obama.
two blacks have ever served on the board in its 63-year
historyDebra Miller and Cheryl Procter-Rogers.
dont count Ron Owens of Kaiser Permanente because
he only lasted five months of a three-year term that started
in 2006. He must have felt out of place.
Academics on Board
The last thing the Society
board needs is another academic. Chair next year will be
associate Prof. Rosanna Fiske of Florida University. Steven
Grant of the National Education Assn. is coming back on
the board for another consecutive two-year term (although
founders of the Society, fearing takeover by a clique, decreed
no director should ever succeed him or herself).
Joining the board will
be Asst. Prof. Kirk Hazlett of the 2,000-student Curry College
of Belmont, Mass., and Prof. Stephen Iseman of Ohio Northern
Five academics on a board
of 17 are far too many.
Concept of Diversity
Race is specifically
mentioned in the nomcoms question to candidates on
We couldnt wait
to read how Walton prizes diversity when BYU
is more than 99% white. There are only 165 blacks among
its 34,000 students, 98.5% of whom are members of the Church
of the Latter Day Saints.
The Mormons for many years
had very negative policies with respect to blacks. From
1849 to 1978 they could not be priests.
Answering the nomcom question
on how her leadership style would embrace diversity, Walton
cited her diversity of experience.
She says she worked in
six different U.S. states and lived in Switzerland, managing
European Plastics communications for Dow Chemical.
She has also done
business and implemented PR programs all over the world.
Theres nothing in
the statement about racial integration.
Confuses Ethnicity with Race
Chair Gary McCormick,
answering a question by an ODwyer reporter Aug. 10
in Lexington, Ky., said Lewiss single criterion
of ethnicity was not sufficient enough to win her
McCormick does not know
the difference between ethnicity and race
which are regarded as separate and distinct entities
by the U.S. Census Bureau.
The Society, in a bald
affront to blacks, Hispanics and other ethnic groups, last
December closed the Multicultural Section because it had
only 73 members and was costing too much money.
Director Lynn Appelbaum
of CCNY said a 2008 survey of Society members found they
give a very low priority to diversity issues
and that the number of Multicultural section members paying
an annual fee of $60 each was far below the 200 minimum.
Prof. Richard Waters of
North Carolina State University said, Taking voting
away from minorities/multicultural members sounds just like
the 1800s. The section lost its vote in the Assembly.
Kerri Allen of Revolucion,
New York Hispanic brand PR firm, a leader of the section,
blasted the move.
Vallbona did her best
to address 11 Society issues that this website and four
Fellows of the Society have raised with the candidates.
Asked why the Society
cant offer members a PDF of the members directory,
she said McCormick told her that members dont want
their names to be available to vendors.
We countered with the
observation that the contact points of reporters and editors
are public record and we are bombarded with communications
from PR people. She agreed we had a point.
On the issue of the secret
Assembly list, she said that she could get it if she wished
from a chapter delegate but could not give it to us because
that would be unethical.
On questions like audiocasting
the Assembly, providing transcripts of it, allowing proxies
in the Assembly when Roberts Rules forbids them, removing
all but seven staff names from the website, getting two
extensions on IRS Form 990, and McCormick unilaterally deciding
that direct elections is a dead issue (although ordered
to report on this to the Assembly), she said we would have
to consult McCormick, Yann or COO Bill Murray (who is not
a member of the Society).
They almost never answer
any of our questions and close to 100% of our e-mails to
them are ignored. We cant remember the last time we
talked to Yann or Murray on the phone. Yann refused Pauls
efforts last year to set up a lunch.
Vallbona says Philadelphia
got the national conference in 2013 after just having it
in 2007, because the Philadelphia chapter made a better
pitch than the New York chapter.