Edition, September 22, 2010, Page 1
WORKS WTC MOSQUE
& Co. is counseling Imam Feisal Abdul Rauf, the man
behind the proposed mosque two blocks from the World Trade
who recently returned from a State Dept. trip to the Middle
East, spoke about the $100M Park51 project during a Sept.
13 appearance at the Council on Foreign Relations and penned
an op-ed piece in the New York Times.
that Sept. 7 NYT piece, Rauf wrote that his mission is to
strengthen relations between the Western and Muslim
worlds and to help counter radical ideology.
real estate developer for the 13-story project, Sharif El-Gamal,
gets PR guidance from Sunshine Sachs & Associates
Ken Sunshine and T.A.S.C. Groups Lawrence Kopp.
ROSS HELMS HILTON'S PR
Dasha Ross has joined
Hilton Worldwide as director of global corporate communications.
The 12-year PR veteran is in charge of external PR with
a focus on consumer and trade media.
Ross worked at Marriott
International, handling west coast corporate communications
from a perch in Los Angeles. She also did stints at Taylor
PR and Ruder Finn.
Hilton, which relocated
its corporate headquarters to McLean, Va., operates a global
network of 3,600 hotels in 81 countries. The lodging giant's
brands include Hilton Hotels & Resorts, Waldorf Astoria
Hotels & Resorts and Embassy Suites, among others.
NIDES TO STATE DEPT.
Tom Nides, who did a brief
stint as CEO of Burson-Marsteller, reportedly is headed
for the State Dept. as deputy secretary for management and
resources. He will succeed Jacob Lew, who is moving to head
the Office of Management and Budget.
Nides has strong ties
with Secretary of State Hillary Clinton. He served in the
Clinton Administration as chief of staff to Trade Rep. Mickey
Kantor. He also worked for former House Speaker Tom Foley
and managed the 2000 Vice Presidential campaign of now Independent
Democrat Joe Liberman.
Nides is COO at Morgan
Stanley. He was a key advisor to former Morgan Stanley chairman
and Credit Suisse chief John Mack.
Nides chairs the Securities
and Financial Markets Assn., Wall Street's lobbying arm.
WS GETS MOTOROLA BIZ AHEAD
Motorola has tapped Weber
Shandwick to guide North American PR for its Motorola Mobility
division after an RFP process and ahead of a planned split
of the company into two publicly traded entities next year.
The Mobility division,
which made up about 65 percent of its $11.1 billion revenue
in 2009, includes its mobile devices like smartphones and
home devices like cable boxes, while the second unit, Motorola
Solutions, encompasses its business services and networks.
Jennifer Erickson, chief
communications officer for the Mobility business, cited
Weber Shandwicks digital expertise and bench
strength, as well as its mobile device and entertainment
handled Motorolas mobile devices. Edelman continues
to rep the Solutions business.
Motorola announced the split plans in February after delaying
spinoff plans for its handset business in 2008. The plan
is set to be executed in the first quarter of 2011.
I LOVE N.Y. PR
TO BE RE-BID
New York State has declined
to award a PR contract for its I Love New York
campaign and will put the account out for a new RFP in the
The Empire State released
a month-long RFP in April to handle media relations, trade
show support and crisis management, among other tasks, for
the iconic travel and tourism account.
New York re-launched the
33-year-old campaign in 2008 and has worked with Lou Hammond
A contracting official
did not provide a reason for pulling the plug on the RFP,
but provided a description of the work, noting firms will
be required to exhibit extraordinary experience with
travel and tourism public relations.
The RFP is at odwyerpr.com/rfps.
APR DEBATE HEATS UP
Art Stevens, the leading
proponent of letting non-APRs on the PRSA board, on Sept.
16 said that the APR exam process could stand vast
After previously saying
in a Society e-group that the APR exam is a hallmark
of professional accomplishment, Stevens told this
NL the exam is for relative beginners.
He says It should
(italics added by this NL for emphasis) be a hallmark of
(Continued on page 7)
Edition, September 22, 2010, Page 2
GETS PR HELP
International, buyer and retailer of gold and silver, has
brought in PR and lobbying support as it faces congressional
scrutiny over its advice to customers.
Anthony Weiner (D-N.Y) is expected to take the company to
task over its business practices amid broader hearings about
gold sales this month.
company, which advertises on conservative programs like
those of Glenn Beck and Mike Huckabee, hired D.C. firm Powell
Tate last month and lobbying firm Prime Policy Group ahead
of the hearings.
is the WPP-owned lobbying and public affairs unit of Burson-Marsteller,
formerly known as BKSH & Associates. Its Sept. 7 lobbying
registration says its scope includes all legislative activities
affecting the sale and marketing of precious metals products.
Tate senior VP Eric Hoffman is heading the Goldline work
for the firm. He told ODwyers that PT, part
of IPG, was hired about a month ago and is providing
overall communications counsel to the company.
PPG team includes vice chairman Bryce Harlow, deputy undersecretary
at Treasury during the recent Bush administration, and Martin
Paone, executive VP for the firm who worked Capitol Hill
for 32 years on the Democratic side.
executive VP Scott Carter told Good Morning America
Sept. 9 that the company offers customers sound investment
advice and noted its A-plus rating from the Better Business
has been after the company for months, starting earlier
this year when Politico examined its ties to Beck. Weiner
said Goldline encourages customers to buy gold coins at
inflated prices and has also criticized Becks business
ties to the company.
said Weiners criticism is misstated and said it is
committed to the highest ethical business practices.
Beck called an ABC report on the company the biggest
spin youve ever seen and said it is part of
a government conspiracy to run the gold industry out of
BURSONS WIFE DIES
Bette Burson, 85, died
Sept. 16 at her home in Scarsdale, N.Y., from an inoperable
brain tumor. She was the wife of Harold Burson, founder
of Burson-Marsteller. The couple was married for 62 years.
Bette worked with Harold
as office manager of B-Ms predecessor firm. She traveled
the world with Harold, visiting B-M offices and clients.
Our firm grieves
with Harold during this sad time, said B-M CEO Mark
Penn. I know that he has been touched by the outpouring
of concern that so many people inside and outside of our
firm extended to him during Bettes illness. Our thoughts
are with the entire Burson family.
A private funeral is planned.
OBAMA MIDEAST PR ENVOY EXITS
Jonathan Prince, a key
Obama administration communications official for the Middle
East, has left for a partner slot at Chlopak, Leonard, Schechter
& Associates in D.C.
Prince was Deputy Assistant
Secretary of State handling strategic communications and
public diplomacy for the Middle East. He was part of Special
Envoy George Mitchells delegation to the region and
his exit comes as the administration has re-engaged in the
Israeli-Palestinian peace process.
In a statement, CLS founder
and CEO Bob Chlopak said Prince has handled some of the
worlds most challenging issues for more than
20 years and is one of Washingtons most skilled, respected
and versatile strategists.
Prince, earlier, was a
Clinton White House aide and speechwriter who handled messaging
during the NATO campaign in Kosovo, along with other domestic
assignments. He also worked the presidential campaigns of
Clinton and Sen. John Edwards in 04 and 2008.
He is a former Brunswick
Group hand and was a partner in Isay, Klores, Prince, along
with New York PR maven Dan Klores and SKDKnickerbocker founder
Josh Isay, which worked on Andrew Cuomos aborted 2002
run for New York governor.
ATOMIC POWERS TECH GROUP
Atomic PR has picked up
the Technology Council of Southern California account for
positioning and messaging for the organization founded in
1991 as the Software Council of Southern California.
Atomic also will provide
media relations for the Councils newly formed peer-to-peer,
industry and disciplined subgroups, and will promote its
various education and networking events.
Rich Sharga, president
of the Council, cited Atomics deep understanding
of the challenges and triumphs tech brands face plus
its experience of creating actionable PR campaigns
in announcing the hire.
Atomics Los Angeles
office oversees the Councils activities. That office
has just added Katie Gerber, a 10-year-old PR pro. Gerber,
a veteran of A&R Partners/Edelman, guided Adobe and
palmOne and most recently worked for Disney Interactive
STOUSE EXITS BMC FOR HONEYWELL
Mark Stouse has left the
top communications slot at BMC Software to head global communications
for Honeywell's $10.8 billion aerospace business.
Stouse, as a VP, takes
the reins on external and internal comms., as well as tradeshows,
advertising, digital and CSR.
Honeywell noted Stouses
approach binds marketing and communications to sales and
so-called success metrics, a strategy he will
implement at the company.
Stouse previously directed
external communications at Hewlett-Packard, joining in 2002
from Compaq in that mega-merger. He worked on the agency
side at tech firm Neale-May Partners, as well as brief stints
with Goswick Advertising, Hill & Knowlton and Edelman.
BMC has not yet named
Edition, September 22, 2010, Page 3
TAPS GOODMAN MEDIA
New York Times has signed Goodman Media as the paper's
PR chief Bob Christie works to put his team in place at
the Gray Lady.
exited the VP-communications post at Wall Street Journal
parent Dow Jones & Co. in March for the NYT.
wooed Tom Goodmans firm, which handled PR for DJ and
the WSJ, during the summer. Goodman told ODwyers
he didn't announce the win because he was waiting for Christie
to staff up.
who is on Twitter at @NYTPRGuy, also hired Dow Jones
Danielle Rhoades-Ha to get publicity for the breaking stories
and booking NYT reporters on TV, according to a report in
the New York Observer.
Observer posted its piece Sept. 16, reporting that the next
battleground between the NYT and WSJ is over their
Jones named Bethany Sherman its chief communications officer
effective March 29.
joined after an eight-year stint at Nasdaq OMX Group, where
she was senior VP-corporate communications. Prior to Nasdaq,
Sherman was chief client services officer for Middleberg
was named senior VP corporate communications at New York
Times Co. on March 9.
TIME INC. DIGITAL GURU TO
Jason Kelly, VP-strategy
and revenue management at Time Inc. Digital, has moved to
AdMeld as its chief media officer.
New York-based AdMeld
works with more than 300 clients such as Fox News, Hearst
TV, Discovery Communications and IAC to help them maximize
Kelly is to oversee AdMeld's
global relationship with data partners and handle special
projects for key clients.
Prior to Time Inc., Kelly
was at Microsoft and Virgin America.
NEWMAN DIES AT 91
NBC newsman Edwin Newman
died Aug. 13 of pneumonia in Oxford, England, where he lived
His family delayed the
announcement of the death to have time to privately mourn
In a more than 30-year
career at NBC, Newman was Paris and Rome bureau chief, news
anchor, documentary host, Meet the Press panelist
and Today show regular.
After serving in the Navy
during WWII, Newman joined CBS and moved to NBC in 1952.
He retired in 1984 and became a guest host on PBS.
Newman is author of grammar
books, Strictly Speaking: Will America Be the Death
of English and A Civil Tongue. He also
wrote a comic novel, Sunday Punch.
Newman hosted Saturday
Night Live in 1984.
TOP SECRET PROJECT AT WSJ
Wall Street Journal
editor in chief Robert Thomson has launched a Special
Project that he says is crucial to our success
as a company.
In a cryptic memo sent
to staffers, Thomson apologizes for being necessarily
vague. He promised staffers they will be hearing
much more in coming days and weeks.
The point people in the
SP are Jim Pensiero and Gabriella Stern. They will oversee
a large and dedicated editorial staff and will be
tapping the combined reporting might of the WSJ and Dow
Jones Newswires, which are humbly dubbed the worlds
most powerful engine for news and analysis.
Pensiero, deputy managing
editor of the Journal, is now editor in chief of the secret
task force. He helped create Smart Money, led
the WSJs redesign and masterminded Dow
Jones move to midtown.
Stern is Newswires
senior editor for global news coverage and a 19-year veteran
of DJ. She also serviced as Asia-Pacific and EMEA editor
and since mid-2009 was Newswires top editor on the
News Hub, coordinating content from Newswires and Journal
Thomson used Special
Ops Dear All as the memos subject line.
News Corp. owns the WSJ.
INKY, PHILLY NEWS BACK TO
The Philadelphia Inquirer
and Daily News have gone back to the auction block
following the Sept. 14 decision by a bankruptcy court judge
to nix the proposed sale of the papers to the Philadelphia
Media Network, a group of their creditors.
PMN's inability to ink
an agreement with the Teamsters local is the reason for
the sale's collapse. The other 15 unions at the papers agreed
to contracts with PMN. A new auction has been set for Sept.
23. PMN's initial winning bid was for $139M.
PR man Brian Tierney fronted
a group of local investors called Philadelphia Media Holdings
to buy the newspapers from McClatchy Cos. for $515M in 2006.
The papers filed for bankruptcy
in February '09.
FINEMAN SHIFTS TO HUFFINGTON
Howard Fineman, a 30-year
correspondent at Newsweek and pundit on MSNBC, has joined
the Huffington Post to oversee its political coverage.
He told the New York
Times that he wanted to be where the action is.
The chance to dive headlong into the future
was too good to pass up.
Fineman worked in the
Louisville Courier-Journals Washington bureau before
joining the weekly magazine. His new title is senior politics
editor. He plans to remain an analyst at MSNBC, but will
drop his column on the cable networks website.
Hosenball, investigative reporter at Newsweek,
is moving to Reuters as money and politics reporter.
He joined Newsweek in
1993 from NBCs Dateline and wrote the
Declassified blog Michael Isikoff, who left
for NBC earlier in June.
news continued on next page)
Edition, September 22, 2010, Page 4
MADE PR PLAY
which was the State Depts go-to security
firm in Iraq until the massacre in Nisour Square, offered
PR services, according to a report published Sept. 15 on
The Nations website.
a Blackwater shell company, former CIA paramilitary Enrique
Ric Prado and ex-CIA officers Cofer Black and
Robert Richer were available for representation
to national decision-makers.
served in the CIA for 28 years and ran its counterterrorism
arm. Richer was its deputy director of operations. Both
wrote Jeremy Scahill, also offered to lead four-man counter-surveillance
teams in the U.S. for $33,600 a week.
Walt Disney, Royal Caribbean Cruise Lines, Barclays and
Deutsch Bank were customers of Blackwater.
Nation reports that Monsanto tapped Blackwater's Total Intelligence
unit to be its intel arm to infiltrate activist
groups protesting the biotech giant's activities. Disney
paid Blackwater $24K for work by TI and the Terrorism Research
Center to conduct a threat assessment for potential
film shoots in Morocco.
hired TRC for background checks of Libyan and Saudi businessmen.
In particular, the Brit bank wanted to know whether executives
of the Saudi Binladin Group had any ties to Osama bin Ladin.
noted that SBG chair Bakr Mohammad bin Ladin is respected
among Arab and western intelligence services for cooperating
in the hunt for Osama bin Ladin.
now known as XE Services, is on the auction block. Founder
Erik Prince has moved to Abu Dhabi due to business
friendly climate, low taxes and lack of trial lawyers.
also noted that Abu Dhabi does not have an extradition treaty
with the U.S.
LEHMAN GETS PUBLISHING POST
Susan Lehman, director
of communications and strategy for New York University School
of Laws Brennan Center for Justice, has been named
publisher and editor of Twelve, a publishing imprint of
Hachette Book Group.
Lehman takes over for
Jonathan Karp at Twelve, which was set up as an author-friendly
boutique publisher in 2005 to produce and market one book
per month. Its authors include Christopher Hitchens and
Sebastian Junger. Karp was named publisher at Simon &
Schuster in June.
At NYU, Lehman, an attorney,
handled media relations and training, public education and
advocacy for the center, a non-partisan organization that
describes itself as part think tank and part public interest
Lehman was previously
an editor at Riverhead Books and wrote, with Edward Hayes,
Mouthpiece: A Life in And Just Outside
the Law (Doubleday 2006). She was also senior editor
at Talk magazine and producer for Court TV, following
a criminal defense law career.
CBS TO UNVEIL 60 MINUTES
CBS said it will launch
a web-only extension of 60 Minutes on Sept.
26 to include three original stories derived from unaired
material or back stories from the weekly TV segments in
So much goes into
the reporting of a 60 Minutes story and often
theres more original material that doesnt make
the broadcast, or interesting back stories we dont
get to share with the viewer. Now we have a place to do
that, said executive producer Jeff Fager.
Dubbed 60 Minutes
Overtime, CBS said story elements will be shot and
produced exclusively for the online audience and will feature
behind-the-scenes footage of production of its segments
to give viewers te perspective of 60 Minutes
correspondents and staffers.
Viewers of the TV program
will be directed to 60MinutesOvertime.com.
60 Minutes executive editor Bill Owens will
oversee the programming of the site, working with Fager.
Mark Larkin, vice president
added: The correspondents telling stories about their
stories is the kind of thing that people are looking for
on the Web.
draws an average audience of 13.3M viewers per week on Sunday
USA TODAY TAPS MONEY
Maria Bartiromo started up a monthly interview column in
USA Today on Sept. 20.
The CNBC anchor has been
charged with penning an up-close look at top leaders in
todays business world via the Q&A column.
The column will run monthly
in print and online in the Money section of
the paper and website.
NEWTON TO EDIT GREEN
The 80-year-old Social
List of Washington, D.C., known as The Green Book,
has tapped Beth Ann Newton as its new editor.
She takes over for David
Howe, who has retired after 11 years at the helm.
The publication lists
the most prominent Washingtonians in sectors like business,
law, government, philanthropy, technology, and others.
Selection to the book
is by invitation only.
FOODIE WEBSITE IN THE WORKS
publisher Jim Spanfeller, who has set up a venture-backed
web publishing company, is set to launch a food website,
The Daily Meal, on Oct. 15.
Former Saveur editor and
Gourmet columnist Colman Andrews is set to head the
publication with Valaer Murray, ex-managing editor at Forbes
Traveler, in the ME slot.
From the release:
The Daily Meal will create a complete food experience for
cooks, food lovers, wine connoisseurs, discerning diners
and everyone in-between.
The site, The
DailyMeal.com, will include original content and a user
community. Spanfeller expects 2M unique visitors per month
in its first year.
22, 2010, Page 5
OF PR FIRMS
FOR PR FIRMS AND SERVICES
New Yorks Greater Rochester International Airport,
which caters mostly to business travelers visiting companies
like Eastman Kodak, Xerox and Bausch & Lomb, is on the
hunt for a PR specialist via an RFQ open through late October.
airport, run by the Monroe County Airport Authority, says
65% of its 2.5M passengers last year were business travelers.
Seven airlines have a presence there, including JetBlue
and AirTran, which have helped dropped the average fare.
PR work outlined in the RFQ runs from managing usage of
the airport's meetings and events facilities to promoting
its operations and services to the public, industry and
RFQ was issued Sept. 10 and is open through Oct. 27. Download
California Dept. of Veterans Affairs, which has been
squeezed by the state legislature and governor in recent
years to raise private funds, is on the hunt for a consultant
or firm to boost its outreach to companies, legislators
and private donors. California has the most military veterans
of any U.S. state - more than two million - who, combined
with their families, make up 10 percent of the Golden State's
The department's communications
office issued an RFP on Sept. 16. Deadline is Oct. 18. RFP
is at odwyerpr.com/rfps.
water utility for the greater San Antonio area is
reviewing its PR account with an open RFP process through
The work covers strategic
PR planning, crisis, community, media and government relations,
as well as corporate communications to maintain the Bexar
Metropolitan Water District's reputation, enhance
its prestige, and present a favorable image to the
260K people it serves, according to the RFP.
Pitches are due Oct. 8.
Download the RFP at odwyerpr.com/rfps.
city of Golden, Colo., seeks a PR contractor for
a $30-40K assignment to boost tourism, shopping and other
economic activity in coordination with its other marketing
efforts. RFP is at odwyerpr.com/rfps.
Carolinas courts are looking for pitches from
PR firms to handle social media for the judicial branchs
guardian ad litem (legal guardian) program, known as GAL.
The GAL program, which
has 64 offices and tackled nearly 36,000 cases from 2008-09,
provides legal counsel to abused, neglected and dependent
children in the Tar Heel State with a goal of ensuring them
a safe and permanent home.
An attorney typically
works each case with a trained volunteer. An RFP issued
Sept. 8 calls for media relations and communications services
to produce a social media push eyed for a November launch.
A contract is expected to run through Feb. 20, 2011. Proposals
are due Sept. 29. RFP is at odwyerpr.com/rfps.
PR, New York/Corigin Holdings, a new real estate
and private equity venture, to develop integrated branding
and trade exposure. Its holdings include university student
housing in New York City.
Hammond & Associates, New York/Sante Fe Convention
& Visitors Bureau; Travelex Currency Services, foreign
exchange and international payments; Ocean Reef Club (Florida
Keys) and Holiday Isle Resort & Marina (Islamorada),
PR, New York/Augme Technologies, mobile technology,
as AOR to promote its interactive mobile marketing services,
including Ad Life.
Brooks Group, New York/Buddy Valastro, owner of Carlos
Bakery in Hoboken, N.J., and star of TLCs Cake
Boss, for PR ahead of a book release in November and
19-city press tour. The firm has also picked up Nadia G,
host of Cooking Channels new Bitchin Kitchen,
and Mindy Kobrin, founder of caterer Meals on Heels, for
PR, New York/iWave, personal technology products
and consumer electronics accessories, for PR.
Communications, Boston/TM Forums Management
World Americas 2010, adding marketing duties to its three-year
stint as AOR for comms.
Communications, Vienna, Va./The Gulf Shores Golf
Association, nine-golf course collaborative on the Alabama
coastline, for travel PR and media relations outreach building
on previous work. Its time to get the word out
that our courses remain untouched by this summers
catastrophe, and Gulf views from the fairways are pristine
and unspoiled, said GSGA executive director Duncan
Communications Group, Atlanta/Tile Media Properties,
tile and stone manufacturer, for PR via the firms
GreenWorks and lifestyle practices.
PR and ZDS Communications,
Los Angeles/AC Propulsion, electric drive development and
manufacturing, for PR and marketing. Its technology is used
in the Tesla Roadster, eBox, MINI E and its own tzero sports
Los Angeles/Public Counsel Law Center, non-profit providing
free legal assistance to low-income children and adults,
for PR on a pro bono basis.
Bell Pottinger, London/ARMZ, mining subsidiary of
Russias Rosatom nuclear company, to advise it on media
and investor relations in a proposed $1.5 billion transaction
with Canadas Uranium One. PBP counseled ARMZ on media
in North America, Europe and Africa.
Companies, Haikou, China/Shiner International, anti-counterfeiting
and advanced packaging products, for IR and PR. Said RedChip
CEO Dave Gentry: We look forward to communicating
Shiners story to our international retail and institutional
Edition, September 22, 2010, Page 6
ADDS ADS TO MONITORING
has enhanced its InSight software platform to include monitoring
of advertising content, in addition to news and other media.
from the top 100 television and radio markets, newspaper
and magazine advertisements, banner ads from the Internet,
billboard and cinema ads are now tracked by the service.
Wengryn, CEO at VMS, noted marketing professionals can review
the impact of paid and unpaid media campaigns and check
how messaging is resonating in the marketplace with the
can get alerts immediately when a news story or advertisement
breaks and can analyze a competitors latest campaign
commercials the minute they hit the airwaves, or scour
VMS unmatched ad archives, the company said.
PRN REVAMPS PROFNET
PR Newswire created a
free, online expert community around its premium
ProfNet source service dubbed ProfNet Connect, replacing
its existing Experts Database service.
PRN said the service offers
an enhanced set of social media and content management features
intended to promote more targeted and interactive
exchanges of ideas and resources.
ProfNet has been challenged
by the free, tech-savvy start-up HARO, now part of PRN rival
Vocus, along with other more niche services intended to
connect journalists with sources.
PRn said its daily email
distribution of media queries, part of the premium ProfNet,
will remain an essential component of the service.
PRN says its new service
brings together expert profiles, blog posts, and enables
users to engage in real-time conversations through forums
The service has also enhanced
its profile building tools that allow subscribers and the
public to create expert pages that include background
info, photos, videos, white papers and speaking abstracts,
all indexed in major search engines.
UBM TRADES $287M FOR CANON
United Business Media,
the U.K.-based company that owns PR Newswire, has acquired
tradeshow producer and publisher Canon Communications for
Angeles-based Canon runs 41 trade shows, mainly in the so-called
advanced manufacturing sector, which includes the growing
medical device market. It also publishes magazines, email
newsletters and webcasts, among other services.
of Canons brands with both our worldwide infrastructure
and our existing electronic engineering business offers
us exciting growth opportunities, particularly in Canons
core medical device design and manufacturing markets,
said UBM CEO David Levin.
UBM purchased the company
from Spectrum Equity Investors and Appraise Media, which
bought Canon from Veronis Suhler Stevenson in 2005 for about
who headed corporate communications at Bank of America,
has moved to $170B banking rival SunTrust Banks in Atlanta
as an executive VP overseeing internal and external communications.
He takes over for Barry Koling,
who is retiring after 20 years with the company. Smith was
at BoA in Charlotte, N.C., for more than seven years. He
previously directed corporate comms. at Colgate Palmolive.
the Obama White Houses director of African American
media, to VOX Global, Washington, D.C., as a senior VP.
He held the media post during the Obama-Biden campaign and
developed outreach strategies for the stimulus law, healthcare
reform and other programs. Ealons, a Ketchum veteran, was
national regional politica director for the Kerry-Edwards
presidential bid in 2004 and was deputy chief of staff and
communications director for Rep. Arthur Davis (D-Ala.).
VP at Ketchum, to Zeno Group, Chicago, as senior VP focused
on its consumer practice. Shell also head its Tropicana
Trop50 and Craftsman business. Previous posts included Margie
Korshak Inc., Ogilvy PR Worldwide, GolinHarris and Minkus
& Dunne Communications.
former director of publicity at Langenscheidt Publishing
Group, to Sally Fischer PR, New York, as a senior A/E. She
started out at HarperCollins Publishers in 2002 in its ReganBooks
imprint and held senior publicity roles at DK Publishing,
Simon & Schuster, and for Rizzoli NY.
who worked strategic comms. and public affairs for the Defense
Dept., to Qorvis Communications, Washington, D.C., as a
managing director to lead government contract business development.
a recruiter for Burson-Marsteller in D.C., joins as a senior
director, and Rebecca Bou Chebel,
a PR manager in Qatar, and Katie Barr,
an associate at Joe Trippi & Associates, have signed
on as directors.
U.S. marketing and comms. rep, Newport Sports Management,
has returned to The Phoenix Coyotes, Glendale, Ariz., as
senior director of media relations. Current Coyotes director
of media rels., Sergey Kocharov,
was hired by the Washington Capitals.
a former Indiana state representative and journalist, to
Peritus, Indianapolis, as a senior VP. He previously led
corporate communications for The Associated Group (Wellpoint)
and Simon Property Group.
executive VP and chief of staff, Washington Sports and Entertainment,
to Maroon PR, Columbia, Md., as VP of business development
focused on the Washington, D.C., and northern Virginia markets.
He was director of comms. for the Washington Bullets of
the NBA, publicity coordinator for Centre Managements
Musicentre Productions and a member of the PR department
of the NBA's Atlanta Hawks.
Edition, September 22, 2010, Page 7
DEBATE HEATS UP
APR test appears to be at the college level since study
of 21 chapters of college PR texts is recommended as the
way to pass the test.
delegates who have been arguing the APR issue in nearly
100 postings on a Society e-group have been warned they
face legal action if they print more than one copy of any
of the postings and if they retransmit the e-mails in
any way to anyone else.
a four-page memo to e-group members: The terms of
in accordance with the laws of the state of
New York and the intellectual property laws of the U.S.
and you agree to submit to the personal jurisdiction of
the courts of the state of New York for any cause of action
arising out of or relating to the Service or these Terms
Would be Insulted
Lewton, 2001 president of the Society who has made dozens
of postings, said on Sept. 17 that members would be insulted
by many of the comments in the dialogue.
delegates are supposed to see the e-group dialogue but security
is far from air-tight.
member asked: What are they going to do, sue us for
communicating? This is a communications Society.
pro-APR side blasts the non-APRs as unmotivated, lacking
in professionalism, and being disloyal to the Society.
has pointed out that some supporters of APR call the exam
a mark of professional excellence and credibility
(posted Sept. 17 by Lauri-Ellen Smith of the North Florida
chapter) while others say the entire APR process takes
a few hours and people should be whizzing through it
and that the exam is a piece of cake.
also says the Society is being dishonest by not saying up
front to member prospects that the Society has a
two-tier membership system in which APRs have
more rights than non-APRs.
said the board of the Westchester/Fairfield chapter, to
which she belongs, discussed the APR amendment and voted
that neither an APR nor 20 years of experience
should be required to join the national board.
Bryan Campbell, North
Florida, said in a posting that nearly 50 members unanimously
rejected removing the APR rule last year after a teleconference
discussion with bylaws revision chair Dave Rickey.
The chapters board,
with one exception, voted last week against removal of the
APR rule, he said.
Stevens and Steve Lubetkin,
who has been arguing in favor of keeping the APR rule, have
declined an invitation by this Newsletter to debate the
APR issue in-person in our offices or elsewhere.
Stevens has a New York
office and Lubetkins firm is in Cherry Hill, N.J.
Nearly 100 postings on
the APR issue are in a Society e-group, far more than the
number that the bylaws re-write drew last year. The re-write
debate was never conducted before a live, in-person
audience and the same holds true for the APR debate. Debate
is limited to teleconferences and e-mail groups.
Lawyers who were shown
the e-group agreement that members are forced to sign or
face removal from the group, said the press has a right
to describe the e-group debate because of its news value
and because reporters are not party to any agreement with
As for enforcing it with
members, lawyers said the Society would have to show how
transmission of e-group postings damaged the Society or
Further, the lawyers said,
the Society holds itself out to be a communications organization
that espouses in its Code of Ethics the free flow
of accurate and truthful information and that it supports
the right of free expression.
The Code says its members
should contribute to informed decision making in a
In another new document
called Media Policy, members are ordered not
to respond to any press calls that could place them in the
position of speaking officially for the Society
unless permission is given by VP-PR Arthur Yann or one of
There is nothing in the
one-page document that tells members they have every right
to criticize the Society and its policies as long as they
are officially speaking in their own behalf.
These legal threats and
orders have no place in a Society that is supposed to be
encouraging free speech, said senior members.
have every right to know what is being said about the APR
proposal in Society e-groups, they said, adding the debate
should be in the main, free area of the website since Society
leaders habitually say they represent the entire industry
and not just members.
Text of the agreement
is at odwyerpr.com/blog.
O&B SPINS OFF ELASTICITY
Osborn & Barr, the
agricultural PR giant that does PR work for Monsanto, has
spun off Elasticity, the digital/word-of-mouth firm launched
Jan. 1, 09 by Fleishman-Hillard veterans.
CEO Michael Turley says
the spin-off reflects O&B's changing needs and Elasticity's
"emerging ability to be self sustaining."
With the move, Elasticity
shifts from O&B's St. Louis headquarters to a newly
renovated office on Lucas Ave. in the "Gateway to the
Elasticity has conducted
programs for Anheuser Busch InBev, Sony Online Entertainment,
Toro, American Mustache Institute, Charter Communications
and Capital One. It was founded by Dan Callahan, Brian Cross
and Aaron Perlut.
BRIEF: Many chief
marketing officers are overseeing PR tasks like crisis management
and media relations to keep a consistent message amid emerging
digital communications, but more than half of the companies
in a survey have not aligned their marketing and corporate
communications operations, according to a study by Hill
& Knowlton and The CMO Club. Full story is at odwyerpr.com.
Edition, September 22, 2010,
expenses at PRSA were a record
$110,452 in 2008, more than double the average legal bills
of seven previous years.
known are legal costs for 2009 when extensive legal work
was done on the bylaws revision.
Societys 2009 report is not available on either GuideStar
or Foundation Center 990 Finder, the two internet sources
where its 2008 report is posted.
Gary McCormick told the Lexington, Ky., chapter Aug. 10
that he thought the 990 would be filed by the end of August.
Art Yann does not respond to questions about the 990. He
has been sent a fax asking for it but the law is that the
Society has 30 days to comply with such a request. PRS is
not required to file until Nov. 15.
delegates last year did not get to see the 990 which for
the first time provided the pay/benefits of the top six
staffers. Previously, only the highest paid staffer was
reported. Also reported were more than 35 stock trades.
Bill Murray got a $50,064 raise (19%) to $312,779. He also
received $30,500 in retirement pay and non-taxable expense
benefits of $16,587.
Society uses two law firms, Venable, 660-member firm in
Washington, D.C., and Sifton & Salimi, three-lawyer
firm in Brooklyn where Ann Thomas, formerly with Venable,
handles the account.
bills were $65,325 in 2007; $66,761 in 2006; $42,571 in
2005; $20,498 in 2003; $51,011 in 2001; $34,628 in 1998
and $55,461 in 1995 (average of $48,036).
Is Back as Parliamentarian
working for PRS as parliamentarian is Colette Trohan. She
gave extensive advice on the bylaws re-write last year but
it is not known what her fees were.
delegate Sally Evans asked on a teleconference that the
crucial 2009 Assembly be audiocast but Trohan and 2009 chair
Mike Cherenson argued against it.
said it was near impossibletechnologically challenging.
When Evans said sessions of Congress are telecast daily,
Trohan said that Congress has unlimited funding.
asked Trohan for her opinion and she said she strongly
recommends against getting involved in the Judge Ito (O.J.
Simpson judge) effect where all of a sudden instead of having
your meeting and dealing with what you have to deal with
people are very aware that there are cameras, whatever,
some kind of audio feed.
advised the Society to put out a synopsis of the actions
that would not take as much time as minutes to put together
and pretty much say heres what happened.
Cheap and Easy
above is total nonsense because audiocasting is both cheap
and easy and was used in last years conference just
after the Assembly.
for PR pros being disturbed by cameras and an
audio feed, that is also preposterous. If they
cant stand the limelight, they dont belong in
hear this all the timeAssembly delegates are disturbed
by our presence and we must stay in the back of the room.
This is some kind of spinPR people are upset by the
mere sight of a reporter.
appears to be an advocate for what Society leaders want
rather than someone who quotes Roberts Rules. She
did not protest when only some of the bylaws rather than
all of them were discussed as required by Roberts.
need to elect their own chair and need to have their own
lawyer and parliamentarian.
the Assembly will again be a meeting of chickens run by
July 16 Board
unavailable are the minutes to the July 16 board meeting
where Richard Edelman and Bill Doescher of the Committee
for a Democratic PRSA asked the board to support non-APRs
being in national leadership. The board refused to do so.
board minutes are a habit with the Society. The minutes
of the July 24, 2009 meeting were not posted until Oct.
24 and the October 2008 minutes were not posted until five
months later. New York State government bodies must post
their minutes two weeks after a meeting.
continues on a massive scale at PRS and includes the list
of delegates that rank-and-file members cannot see. Delegates
dont even have to list their names if they dont
feel like it.
votes will be used again at the Assembly although this breaks
a basic rule in Roberts Rules. There is no report
on who holds such proxies or how they are voted.
to Members Are Grotesque
dominance of a legal culture at Society h.q. has now reached
grotesque proportions with the Society threatening legal
action against delegates who forward e-group postings to
such delegates would be breaking the intellectual
property laws of the U.S. and would be subject to
the personal jurisdiction of the courts of the state
of New York for any violation of the e-group agreement.
own their own postings and can send they anywhere they wish.
all of the nearly 100 postings should be in the public area
of the PRS website so rank-and-file members can see the
debate and put pressure on their delegates.
a Nasty Crowd
non-APRs would see the APRs in their true colorslying
about the APR issue as having been brought up repeatedly
when it was only brought up once before; lying to prospective
members by not telling them they will be second class members
until they pony up another $385 for the APR process; hurling
insults at those who want APR decoupled from office-holding
(calling them whining, negative, destructive, accusatory);
questioning the ethics of the decouplers (calling them those
who slime the ethics of our profession), and endlessly
praising the APR exam which is based on 21 college textbook
PR chapters (falsely calling it a mark of professional
excellence and credibility).
APRs repeatedly contradict themselves by describing the
APR process as something arduous that takes a lot of time
and commitment while at the same time saying the process
is a piece of cake and that the entire
process takes a few hours and people should be whizzing
there is anything that would topple the APRs and lead to
a revolt of the non-APRs in the chapters, it would be viewing
this debate. Its no wonder h.q. does not want members
to see it.