Edition, September 29, 2010, Page 1
DAKOTA TARGETS TOBACCO CO. PR
North Dakota Center for Tobacco Prevention and Control Policy
has issued a health communications marketing services
RFP to reduce smoking in the Peace Garden State.
Center, which has a $1M budget, says a major element of
the program is to counter tobacco company PR and marketing.
RFP says the communications effort will educate people about
how the tobacco industry perpetuates the epidemic
by causing death and disease in North Dakota.
Dakota estimates tobacco-related costs are an annual economic
drain of more than $110M a year. Smoking is the leading
preventable cause of death in the state, accounting for
the end of more than 900 lives annually.
communication goal is to de-normalize tobacco use
to prevent youth from starting and encouraging users to
quit. The Center also wants to eliminate exposure to secondhand
Dakota is eager to partner with a firm with at least two
years of public health experience and skilled in the PR,
advertising, marketing, social media and research arts.
It will not consider firms that have tobacco clients.
Thronson (701/328-5131 and [email protected])
is the procurement officer. She will field questions until
Oct. 5. Responses to the RFP are due Oct. 26. Finalists
are notified on Nov. 9 and presentations are slated in Bismarck
contract will be issued Dec. 10 and expire Dec. 31, 2012.
The pact will have two renewal options of 24 months each.
is available at odwyerpr.com/rfps.
NISSAN REALIGNS COMMS.
Nissan Motor said it is
integrating brand, marketing and communications under a
new header dubbed global marketing communications and based
at its Yokohama, Japan, headquarters.
The company said the move
is intended to refine and strengthen its global
Under the shuffle, Renault-Nissan
global director of communications Simon Sproule will join
the parent company as corporate VP for the global marcomms.
team, reporting to senior VP for global planning and program
management Andy Palmer.
The Japan-based automaker
said the new marcomms. team will be fully operational by
the start of its new fiscal year.
S&B SPEAKS FOR ODONNELL
Shirley & Banister
Public Affairs is working with Senate Republican nominee
Christine ODonnell, a media sensation and Tea Party
favorite who shocked the political realm with a primary
win over Rep. Mike Castle.
a media stir this month when she pulled out of a Sunday
morning talk show blitz set up by S&B. The canceled
appearances on Fox and CBS came after a video clip saying
she dabbled in witchcraft surfaced online and
a 1996 documentary clip of her discussing an anti-masturbation
campaign became a YouTube hit.
Diana Banister, a partner
at Alexandria, Va.-based S&B, told ODwyers
that her firm started with the campaign in mid-August to
work on national media outreach and as advisors on campaign
victory in Delaware has made some in the GOP establishment
uneasy but she enjoys strong support from the Tea Party
A CNN/Time poll Sept.
22 had ODonnell 16 points behind Democratic nominee
HERBETTE NAMED VC AT F-H
Guillaume Herbette, a
financial whiz, has been named vice chairman/operations
at Fleishman-Hillard. The 12-year F-H vet is based in New
Herbette joined F-H in
1998 as senior VP/finance director for Europe. He had been
a CPA in PricewaterhouseCoopers Paris office.
The Frenchman also served
as F-H COO for Europe/South Africa, managing director for
global standards and most recently COO for east/west and
Canada regions of North America.
Herbette becomes F-Hs
third vice chairman, teaming with Bill Anderson and Kurt
F-H CEO Dave Senay says
Herbettes elevation ensures that F-H can maintain
operational excellence as it continues to growth.
BOARDROOM REPORT CONTRADICTS
Sam Waltz, 1999 PRSA president,
and Art Stevens, a 1999 board member, have claimed that
the board did not vote to fight the Strategic Planning Committees
bid to remove APR as a requirement for national office.
However, the board during
that period put out a Boardroom Report shortly
after each meeting and the report for the July 30-Aug. 1
meeting in Vancouver said:
from office-holding) at this time would send the wrong signal
regarding the Societys commitment to APR.
(Continued on page 7)
Edition, September 29, 2010, Page 2
AIDS AUSSIE CANADA POTASH RAID
& Knowlton Canada CEO Mike Coates has registered as
Ottawa lobbyist for Australian giant BHP Billiton, which
has launched a $39B hostile bid for Saskatchewan-based Potash
Corp., the world's largest fertilizer company.
have a team working with me on a range of PR and government
relations. I am the only lobbyist registered at the federal
level, however, he told ODwyers via an
hostile takeover bid has sent economic and political shockwaves
through the province and Canada.
meeting with BHP executives in Saskatoon, Saskatchewan premier
Brad Wall said he still doesnt see how the province
and country would benefit from the deal.
Prime Minister Stephen Harper told the House of Commons
that the mandatory probe of the deal under the nation's
Foreign Investment Review Act will include Wall's concerns.
Coates is close to Harper. He was the leader of Harper's
election debate prep team for the past three elections,
according to his bio on H&K's website.
which has hired Fleishman-Hillards Brian Klunder and
John Capobianco for PR work and Joele Frank, Wilkinson Brimmer
Katcher for financial duties, filed a lawsuit in Chicago
federal court to block a deal, charging BHP violated U.S.
Chinas Sinochem Corp. has hired Citigroup and Deutsch
Bank to explore its owned deal for Potash. Reuters notes
that BHPs hostile bid to acquire Rio Tinto was thwarted
by another China company, Chinalco, which teamed with Alcoa
to purchase a Rio Tinto stake.
FISHES FOR FDA APPROVAL
Strategies is shepherding AquaBounty Technologies through
the regulatory morass as the Boston-based firm appears to
be on the verge of federal approval for the sale of its
genetically modified salmon.
Wall Street Journal reported Sept. 21 on its front
page that the laboratory-tweaked salmon could
be the first genetically modified animal to appear on American
AquaAdvantage Atlantic salmon carries a growth hormone from
Chinook salmon to speed growth, and some DNA from ocean
pout (muttonfish) to turn on the Chinook gene.
Food & Drug Administration advisory committee met Sept.
20 to talk about whether the fish was safe and if it posed
a threat to the environment.
to the meeting, the FDA published a report online that deemed
the gene-altered fish as safe as Atlantic salmon and risk-free
to the environment.
Turner told ODwyers that her firm specializes
in promoting game-changing issues that are often controversial.
shop has represented Amnesty International, Biotechnology
Industry Organization, CODEPINK, Environmental Defense Fund,
Human Rights Watch, Christopher & Dana Reed Foundation,
Fund for the Feminist Majority, and NARAL Pro-Choice America.
to setting up TS two years ago, Turner was senior VP at
Fenton Communications for seven years and mid-Atlantic regional
manager for The Launch Co.
which is listed on the London Stock Exchange, uses Britain's
Corfin PR for financial duties.
SEEKS PR PITCHES
the 23-year-old organization that works with colleges to
mold leaders, is looking for PR pitches to broaden
awareness of its work beyond student affairs professionals
RFP issued Sept. 14 calls for a trade media relations effort
in the higher education sector, as well as PR targeting
campus media, national and major market coverage, including
stories on its upcoming 25th anniversary in April 2011 and
post-program achievements of its graduates.
co-founder Larry Page, a Leadershape alumnus from the University
of Michigan, has credited the organization with contributing
to his success.
group, which previously worked with an agency on a project
basis to create a media kit and VNR, plans to award a one-year
Connection, a fundraising and marketing firm, works with
Leadershape and is overseeing the review.
are due Oct. 15. RFP: odwyerpr.com/rfps.
OF MINNESOTA OVERRULES PR CHIEF
University of Minnesota will now air Troubled Waters:
A Mississippi River Story documentary about farm field
run-off pollution in the waterway, reversing a decision
by its PR chief Karen Himle who wanted to kill the film
because she considered it unbalanced.
move comes as 13 environmental groups sent a letter of protest
to UoM president Robert Bruininks that demanded the airing
of film, a review of the schools conflict of interest
policy and resignation of Himle if she overstepped her authority.
is the wife of John Himle, CEO of Himle Horner, which reps
the Minnesota Agri-Growth Council. He was executive director
of that lobbying group before launching the Minneapolis-based
PR firm. Himle said he had zero involvement
with the decision to ax the film
coalition includes Land Stewardship Project, Audubon Society,
Friends of the Mississippi River, Isaak Walton League and
Waters is set to debut Oct. 3 at the Bell Museum and then
air on public TV.
has tapped Boise-based Drake Cooper
for a federally funded public education campaign highlighting
the state's resources for job seekers.
Cooper emerged from a field of four that also included Davies
Moore, Red Sky PR, and CLM Marketing.
issued an RFP in May to mount the PR push.
Edition, September 29, 2010, Page 3
OUT AT CNN
on Sept. 24 replaced president Jonathan Klein with Ken Jautz,
who heads its HLN tabloid channel, in a move designed to
shake-up the troubled news channel.
guided the shift of Headline News into more opinionated
programming that features people like Nancy Grace and Joy
Behar. It prime-time shows are heavy with celebrity coverage.
Walton, CEO of CNN Worldwide, thanked Klein for his six
years of service. Jon has made important contributions
to the CNN story, and he leaves with our respect and friendship,
and with my sincere thanks, he wrote in a memo.
according to Walton, is a rarity-a working journalist
who is an even better news executive. In various positions
at Time Warner, he has a demonstrated ability to collaborate
and lead strong teams, and a track-record of programming
Safon, who is currently the chief marketing officer for
all of CNN's channels, will take over HLN.
ZUCKER GOING AT NBC
Jeff Zucker made it official
Sept. 24 telling NBC Universal staffers that he will exit
as CEO once Comcast receives the regulatory approval for
its 51 percent takeover of the property owned by General
The 45-year-old said the
decision to leave the only place that he has ever
worked was not an easy one. I met my wife here,
enjoyed the birth of our four children in that time, worked
in almost every division of the company. And forged relationships,
both professional and personal, that will last a lifetime.
He expects Comcast will
be a great new steward, just as GE has been, and they deserve
the chance to implement their own vision. The nearly
25-year stint was a great run.
Comcast COO Steve Burke
will succeed Zucker.
GE CEO Jeff Immelt released
his own statement, praising Zucker as a tough-minded,
inclusive and innovative leader who never blinked
when it came to tough decisions.
He praised Zucker for
winning multiple Emmys as news producer, helping to establish
the Today show and making NBC's Olympics coverage a rating
powerhouse. The GE chief said Zucker forges the industrys
strongest portfolio of cable networks and revamped the business
to reflect changes in viewer preferences and technologies,
including helping to create digital channels like Hulu.
Immelt expects to close
the deal with Comcast by the end of the year. During that
time, Zucker will focus on ensuring a smooth transition
to a new leadership team and running the place with the
excellence our customers have come to expect. The
GE chief did warn about the regulatory process being unpredictable.
CREDITORS LAND INKY AGAIN
Philadelphia Media Holdings
creditor group won the second auction for the Philadelphia
Inquirer and Philadelphia Daily News, bidding
$105M topping an $85M bid by local businessman Raymond Perelman
and the Carpenters Union pension fund.
PMHs deal fell apart
earlier this month after the Teamsters rejected a contract.
A confirmation hearing is scheduled Sept. 30. PR man Brian
Tierney fronted a group of local investors to buy the newspapers
from McClatchy Cos. for $515M in 2006.
The papers filed for filed
for bankruptcy in February 2009.
CUNY ON ENTREPRENEURIAL
The City University of
New York Graduate School of Journalism has created the nations
first masters program for entrepreneurial journalism.
The $10M Tow-Knight Center
is funded by grants from the Tow Foundation, John S. and
James L. Knight Foundation and CUNY's J-School.
The Center opens next
month, offering students and mid-career reporters a menu
of courses in innovation and business management.
They will investigate
new business models for news and develop new media outlets.
Graduates of the two-year program will be trained to launch
their own media companies or work within mainstream companies
to carve digital presences.
Tow Foundation executive
director Emily Tow Jackson says her organization "became
concerned about the fate of print journalism in the digital
age and the impact of its decline and the health of our
NEWSWEEK ADDS KAUS
Mickey Kaus is moving
his political blog kausfiles to Newsweek.
The former public policy
correspondent for New Republic, Newsweek, Slate and
Washington Monthly, ran against Barbara Boxer in
the California Democratic primary for its Senate seat. He
also was an editor at Harper's and American Lawyer.
Newsweek Managing Editor
Dan Klaidman, said in a release that Kaus original
voice and evidence-based analysis will inspire many and,
no doubt, irritate others.
His ability to intelligently
challenge the conventional wisdom will provoke everyone
who reads him to think in new ways about politics and policy.
The Center is to be an
"incubator for the development of viable economic models
for the new digital media."
Jeff Jarvis, who heads
CUNY J-School's interactive program, heads the Center. He
reports to founding dean Stephen Shepard, former EIC of
Shepard believes the Center
will nurture journalism the same way that MIT and Stanford
do for technology.
LAGARDERE PICKS PARR
Steve Parr, ex-president
of Primedia Enthusiast Media, is the new CEO of Hachette
Filipacchi Media U.S., which publishes Womans Day
gets upped to another post at parent Lagardere Active with
the Oct. 1 move.
In a staff memo,
Lagardere said Parr is ideally suited to solidify
the company's position as an industry leader and will
execute the next steps of the plan, which include
increasing market share and profitability.
news continued on next page)
Edition, September 29, 2010, Page 4
RIPS AGGREGATOR PARASITES
Downie, former executive editor of the Washington Post,
ripped news aggregators like the Huffington Post as parasites
living off journalism produced by others, during a
Sept. 22 speech in London called The New News.
fill their websites with news, opinion, features,
photographs and video they continuously collect-some would
say steal from other news sites and are staffed by
mostly unpaid bloggers who settle for exposure in
lieu of money, said Downie.
build an audience via publishing strong political opinion
pieces and titillating gossip and sex.
photos of and stories about entertainment celebrities account
for much of the highly touted web traffic to the Huffington
Post site, said Downie.
newsman isn't clear whether many or any of the aggregators
will become profitable or whether any of them will
become sources of original credible journalism.
also blasted content farms in which freelancers
are paid a little money to produce articles for pick up
by search engines. These shallow articles are not
really news reporting at all, he said.
Huffingon responded to Downe via a post on the Guardians
labeled Downies blast on aggregators an example of
the old media strategy of pointing fingers and calling names.
a tactic familiar to school year inhabitants everywhere:
when all else fails, reach for the nearest insult and throw
it around indiscriminately, she said.
believes its time to stop pretending that we
can somehow hop into a journalistic Way Back Machine and
return to a past that no longer exists and can't be resurrected.
to Huffington: People like Downie continue to confuse
aggregation with wholesale misappropriation, which violates
also said HuffPo carries plenty of original content, including
reporting and more than 300 blogposts a day.
for Accountability Journalism
told the audience the future of accountability journalism
is at stake.
form of journalism is produced by stable news organizations
that can facilitate professional reporting by experienced
journalists, support them with money, logistics and legal
backing, and present their work to a large public.
said credible, verifiable journalism about what
is important in life is needed more than ever amidst the
babble of the blogosphere and social networks, the polarizing
opinion and propaganda, the tabloid invasions of privacy
and the cynical audience appeal of news presented as entertainment
and entertainment presented as news.
PRO JOINS NAT JOURNAL GROUP
Wilson, who has more than 30 years of experience at Reuters,
is the new deputy editor-in-chief at the National Journal
Group. She is in charge of day-to-day newsroom operations.
exits her editor-in-charge of foreign policy and national
security post at Thomson Reuters.
also worked as Washington general news correspondent, desk
editor, White House/political correspondent and chief of
politics and domestic policy at the wire service.
is noted for interviewing four U.S. presidents including
Ron Brownstein, editorial director of NJG, lauds Wilson
as the ultimate get-it-done leader and a person
who will keep this newsroom humming.
also wrote for newspapers in Australia and South Africa.
AKSELRUD EXITS MYSPACE FOR
Tracy Akselrud, VP of
communication of MySpace, has left the News Corp.-owned
social network for Brew PR.
Brew founder and former
Zeno Group VP Brooke Hammerling told ODwyers
that Akselrud will work out of the firm's Los Angeles outpost
under managing partner Dena Cook, also a Zeno alum.
Akselrud, who takes a
VP title at Brew, joined MySpace in 2006 after five years
Her exit from the social
network follows the April departure of global communications
VP Dani Dudeck for game developer Zynga, a Brew PR client.
MySpace, which has scrambled
to rework its business in the wake of Facebooks rise,
in August tapped corporate and agency veteran Rosabel Tao
as senior VP of corporate communications after a search.
Brew has also worked with
and VidMe, among other clients.
HARPERCOLLINS LAUNCHES CONSERV
HarperCollins book unit has launched Broadside Books to
publish titles under the leadership of editor Adam Bellow,
son of novelist Saul Bellow.
To the New York Times,
Bellow identified himself as a conservative in a liberal
industry, one dedicated to bring news from the
outside world -- or reality -- to the New York political
Bellow has worked with
former Alaska Governor Sarah Palin, David Brock and Dinesh
DSouza. He promises books of ideas, culture, history
and biographies from the right viewpoint.
The NYT reports that Bellow
is working on three titles that will begin to debut in January.
They are Death by Liberalism (J.R. Dunn), The
Coming Entitlement Bomb (Peter Ferrara) and The Free
Market Capitalists Survival Guide (Jerry Bowyer).
Harper Collins dates its
founding to 1817. It has published Mark Twain, Charles Dickens,
Martin Luther King, John F. Kennedy, J.R.R. Tolkien, C.S.
Lewis and H.G. Wells. News Corp. acquired Harper & Row
29, 2010, Page 5
OF PR FIRMS
SERVICE WANTS PITCHES
an Arizona-based service for running meeting and events,
wants to hear from firms to develop a PR plan, handle media
relations and spokesperson training, and perform other tasks.
Scottsdale-based company, operating as Event Interface LLC,
has issued an RFP open through Oct. 15. It plans to select
and interview up to three finalist firms and plans to make
a decision by mid-November.
says it is the only company with a complete event management
service, which allows clients to manage registration and
event ticket sales, handle speakers, promote and sell sponsorships
and exhibit space, and set up marketing and social networking.
include cvent, regionline, acteva and eventbrite.
is at odwyerpr.com/rfps.
F-H, CONE ALIGN
forged an alliance with sister Omnicom unit and cause marketing
F-H said it will be able
to integrate with Cone's cause branding and corporate responsibility
services, while Cone gets access to F-H's 80 offices around
The firms said the deal
will provide agency teams to meet the varied cultural and
social needs of different regions and provide "on-the-ground"
Dave Senay, president and CEO of F-H, added that the alliance
re-affirms his firm's commitment to services it already
provides through an expanded set of offerings and adds opportunities
for joint development of new products.
LEWIS KICKS OFF NEW CRISIS
LEWIS PR launched a new
crisis management service headed by the firm's team of "in-house
Paul Charles, chief operating
officer of the London and San Francisco-based firm and an
ex-BBC presenter, cited BP, Toyota and Eurostar as examples
of mishandled crises which have caused "lasting damage"
to reputation which can be irreparable.
Clarence Mitchell, director
of media strategy and PA, said each crisis team member is
a former journalist, setting its capabilities apart from
has acquired Hong Kong digital marketing firm OneXeno, which
it will integrate into its Asia Pacific operations.
OneXeno founder Michael Zung has joined Bite as managing
director, digital, Asia Pacific. ...Atlanta-based
was tapped to relaunch a new website for Air2Web, a mobile
customer care and targeted marketing solutions provider.
The new site, air2web.com, uses Flash video, white papers
and other features. ...PR
firm network IPREX
has added two Paris-based members: The Desk, a corporate
PR specialist with emphasis on health, public services and
the environment; and NewCap, which handles financial and
corporate communications. Desk clients include National
Agency for Urban Renovation, BBC World News and Campingaz.
Brod PR, New York/Zulily, private-sale website for
maternity and childrens products and apparel, as AOR
Worldwide, New York/Clinton Global Initiative, for
PR for its annual meeting and attendees in New York this
week. The firm has worked with CGI for the past two years.
Communications, New York/MRV Communications, pink
sheets-traded networking equipment and services provider,
as AOR, including marketing, communications (IR, PR) and
Strategic Communications, New York/Comprehensive
Care Corporation, behavioral health and employee assistance,
for an IR and communications campaign. The firm has also
picked up Attitude Drinks, as integrated marketing and communications
firm of record to build brand awareness and help drive sales
of Phase III, a milk "recovery" protein drink.
PR, New York/Perfect Plate, weight-loss program,
Financial Marketing, New York/ TerraNua, investment
compliance solutions, for PR.
SMR, New York/The Forward, newspaper of American
Jewry, as AOR for media relations.
Room PR, Boonton, N.J./PEM Technologies, electrolytic
machining company, for strategic comms. and media outreach
for the North American launch of its Precision Electrolytic
Machining technology in Chicago.
Group, Boca Raton, Fla./IGymKidz, high-tech gym for
children, for PR and social media.
Chicago/The World Golf Foundation, as AOR. as its agency
of record to support its Image of the Game initiative
to promote golfs economic, social, health and
environmental contributions to society. Work includes
media relations, social media and influencer engagement.
Eisen Agency, Newport, Ky./Northern Kentucky Chamber
of Commerces BRINK Innovation Conference 2010, for
media relations, PR, event management and buzz marketing.
Media, Fort Collins, Colo./Reefs to Rockies, Denver-based
conservation and wildlife focused travel planning firm,
Rogers Group, Los Angeles/Los Angeles County Department
of Public Health Tobacco Control and Prevention Program,
for two-year, federally funded anti-smoking contract.
Communications, Los Angeles/Cham Korean Bistro, FARMSHOP
and Hello Pasta, while the firms New York office has
added mai cuisine and Wicked Start. Toy Insider has re-signed
for a fourth year.
Huntington Beach, Calif./Takeya USA, design, Taste of Brews,
beer-tasting event, and Street League Skateboarding, professional
sports tour, for PR and marketing.
Edition, September 29, 2010, Page 6
PUTS S.M. ON PRESS PAGE
Digital's new MediaCentre online press room service allows
users to aggregate social media updates from sites like
Twitter and Facebook alongside content such as press releases.
company notes that audiences accessing digital press sections
of company or organization websites have evolved to include
consumers, bloggers, shareholders and analysts.
MediaCentre service, Synaptic's first major launch since
it was created by the merger of The NewsMarket and Medialink
last year, addresses a substantial need by giving
communications professionals who are constantly under
the gun an ability to deliver more timely content,
said CEO Jim Lonergan.
said local hosting allows large content like video to downloaded
rapidly, while settings allow embargoed content to post
at specific times.
BURRELLESLUCE ORGANIZES WORKFLOW
BurrellesLuce has introduced
WorkFlow, a web portal that combines the company's monitoring,
reporting, outreach, and social media engagement tools.
CEO Robert Waggoner said
the service combined "comprehensiveness with simplicity,
and convenience with affordability."
Users assemble their own
program by choosing from among five modules: monitoring
(online and print), reporting (clips and analysis), outreach
(contacts), social media engagement, and client service
CITIZENS, INTERNS INCREASE
Interns now contribute
about three percent of on-air radio news content, according
to a survey by News Generation of 100 news, news-talk and
talk stations in the top-50 markets.
The company says that
signals a new trend and comes as budgets have been tightened
across the news spectrum. NG found "highly structured"
internship programs at 95% of the stations surveyed.
NG found that the average
radio newsroom includes 10 (9.6) staffers, but most talk
radio stations rely on sister units and many have no news
staff at all.
The study found that 35%
percent of talk stations do not have a newsroom staff, while
45% employ fewer than five reporters.
Citizen journalism at
the local level is also expanding, the company said, although
it is not playing a significant role at most
stations yet. There are, however, citizen journalists regularly
disseminating information on some major market stations,
Asked how it is determined
which stories get covered, 33% chose both news value and
staff size. Twenty-three percent said they are partnering
with sister stations to provide content, while 16% partner
with TV stations and 8% work with local newspapers. Thirty-four
percent said they have no partners.
On social and digital
media, 27% said their primary focus is on the on-air broadcast,
podcast and website while 7% cited social media as the primary
focus. Forty-three percent said on-air is the sole focus.
a former Sitrick and Company hand and financial reporter,
has moved to Los Angeles-based Saylor Company as a principal.
Hes charged with growing the firm's financial and
corporate restructuring practice. Booth had been running
his own shop, J.G. Booth Co., since January after two years
as VP of communications for activist investment firm Steel
Partners. He joined Sitrick from the Wall Street Journal
managing director who headed the Midwest market for Burson-Marsteller
out of Chicago, is moving to Ketchum as a director leading
its Chicago and Pittsburgh operations. Zucker, a former
journalist, is slated to make the move on Sept. 29 under
partner Ron Culp, Midwest maaging director for Ketchum,
an Omnicom unit.
will join Horn Group Oct. 4 as VP-interactive business,
handling digital strategy, development and operations at
the independent shop. He joins from MDC Partners' kirschenbaum
bond senecal + partners unit, where he handled campaigns
for Panasonic, Time Warner and Diageo. Fausel also held
posts at Ogilvy & Mather, Lowe & Partners/SMS, Weiden
+ Kennedy and Publicis & Hal Riney.
senior VP and chief communications officer, AECOM Technology
Corp., was named winner of the International Business Award
for Communications Executive of the Year. The award cited
Gennaros leadership during a perfect storm
of five concurrent issues last year, including a reorganization
of the 45,000-employee company; integration of four acquisitions;
a global rebrand; establishment of an intellectual property
company in Ireland, and a global reorganization of its 130-member
communications and marketing communications staff.
64, is stepping down as VP-corporate communications at Entergy
Corp. on Nov. 30. He served Entergy for more than a decade,
splitting time between D.C. and the No. 2 nuclear generators
New Orleans headquarters. I want to learn to play
the piano and speak Spanish, travel extensively, root harder
for my beloved New York Yankees, re-read all the Dickens
novels, see all of Shakespeares plays again, pay more
attention to my Theodore Roosevelt and Sherlock Holmes collections,
do some charity work and possibly write, he said.
Prior to Entergy, Wiese was VP-PA at the American Petroleum
Institute in D.C. for 17 years.
Edition, September 29, 2010, Page 7
CONTRADICTS APR CLAIM (contd)
There were three former
APR chairs on the 1999 boardRoger Lewis, Joann Killeen
and Tom Bartikoski.
Steve Pisinski, Strategic
Planning chair, said that there should be a full and
free debate on the issue at the 1999 Assembly. He
said a petition signed by members of the New York, Philadelphia
and other chapters would insure such a debate.
The board, which controls
the agenda, did not put the APR issue up for debate in 1999.
It was not until 2009 that a proposal made it to the floor
of the Assembly.
Stevens said the 1999
board was deadlocked at 8-8 on whether it should even take
any position on APR and therefore did not vote on the actual
However, the board including Waltz signed the Boardroom
Report that said decoupling would send the wrong signal.
on the Offensive
Stevens portrays Waltz
as a detached observer at the Vancouver meeting, merely
facilitating a discussion on APR and maintaining
Waltz was in the U.S.
Army Counterintelligence Corps. From 1967-70 during the
doing everything possible to disrupt the enemy such as spreading
lies, poisoning wells, assassinations, capturing and interrogating
the enemy, and enticing enemy sources with prostitutes and
Boycott Was Voted Twice
A written statement was
given by Waltz to PRWeek April 19, 1999 saying the
board and staff would no longer have any contact with Jack
ODwyer. Members were advised to follow their
own consciences should any ODwyer staffer contact
Despite numerous criticisms
from identified PR executives who called the policy stupid,
un-American, childish, ludicrous,
preposterous and unbelievable, the
board in a teleconference June 7 reaffirmed the boycott.
Society chair Gary McCormick
and COO Bill Murray came to ODwyers office March
19 this year and said the Society had chosen
not to deal with the ODwyer Co.
The 1999 Waltz statement
said, We have attempted to provide the newsletter
with facts and information which are routinely absent from
the newsletters reporting.
No specifics were given.
Waltz himself told PRW
it was also a matter of the resources and staff time
required to communicate with the newsletter.
Hit Society in 1999
At least five major negative
developments hit the Society in 1999. These were revelation
of a three-year Society study that found PR specialist
ranked 43rd in believability among 45 types of public figures;
a Fellows study found PR Recruiters generally ignore APR;
treasurer Lee Duffey failed to get the nomination for chair-elect
after his firm was accused of using front groups
vs. the EIFS form of construction; a member accused the
board of violating five articles of the Code in declaring
a press boycott, and this NL published a ten-year study
of Society finances that highlighted irregularities.
CPAs, for instance, could
not understand how the deferred dues account
dropped from $660,884 in 1989 to $350,309 in 1998 when membership
rose from 14,728 in 1989 to 19,623 in 1998.
ODwyer with Abuse
Waltz, in an e-mail on
Leaderserve, charged ODwyer with personal and
professional indignities, abuse, beratement, denigration
and other incivilities that ODwyer supposedly
heaped on Society volunteers and staffers.
ODwyer said what
he heaped on leaders and staff were questions
about the negative developments.
ODwyer asked Waltz
for rebuttal space on Leaderserve and Waltz said he would
only get such space if he first printed in the NL a 655-word
letter with various charges against ODwyer by anonymous
Waltz made ODwyer
sit behind a velvet rope at the 1999 Assembly with a guard
ready to eject him if he moved out of the area.
The actions of the Waltz
board touched off a tidal wave of criticisms including one
by a Society staffer Blane Withers who quit as head of the
Withers told Association
Trends Sept. 3, 1999 that the Societys official
family demonstrated an unusually high
level of selfish and special interest behavior, at
times risking the benefit of the members at large.
Said Withers: It
became apparent that a group of people within the membership
was always at odds. The Society acts as a whipping boy for
them. The active official family demonstrated an unusually
high selfish and special interest behavior
and disillusioned me to have a senior body of practitioners
not able to set personal agendas aside and put its elbow
grease into getting the job done.
He also told AT the PR
industry didnt seem to want or expect from the
Society staff what I though should be delivered. He
said he thought the Society staff wanted to deliver more.
Sees Big Change in PR
San Francisco Chronicle
website contributor Hal Plotkin said March 30, 1999
that he could hardly believe what was happening in PR.
PR pros had turned adversarial, he wrote. They wouldnt
even help when he asked about satisfied customers. He found
PR pros intent on keeping reporters on message.
Plotkin attacked Cunningham
Communications, saying it had become a black hole
was like running a PR gauntlet, he wrote. Often
it takes weeks to get a response to the most simple requests
and even longer to arrange interviews with key executives
if they happen at all.
He said reporters are
witnessing the evolution of a PR bureaucracy that
increasingly sees the press as adversaries. In place of
information, we get spin. In place of accessibility, we
Edition, September 29, 2010,
personal attacks are marring the debate
on APR on a PRSA e-group.
APRs are showing their true colors. They are spreading falsehoods
and attacking those want to dethrone the APRs.
Campbell, president of the 150-member North Florida chapter
and vocal supporter of the APR process, lambasted 2001 Society
chair Kathy Lewton on the Societys e-group, causing
her to withdraw from the debate.
has posted more than 30 comments totaling at least 5,000
words, saying the Society lies to prospective members by
not warning them about the two-tier membership
system (only APRs can hold national office).
also says APR dates back to 1964 when there were few undergraduate
and post-graduate PR degrees and certificates available
and that more than 80% of members have rejected the APR
designation for 46 years.
fought constant complaints of the APRs that this topic had
already been beaten to death and was being considered over
and over and repeatedly. That was another
Big Lie of the APR camp.
once before, in 2009, had decoupling hit the floor of the
postings have angered the more than 30 pro-APR members whose
comments dominate the debate. Only three APR reformers are
regularly on the debate (Lewton, Art Stevens and Monty Hagler).
are any 2010 Society candidates including chair-elect candidate
Gerry Corbett whose stance is, Let the Assembly decide.
who told an Aug. 18 teleconference that he was very
upset that ditching the APR rule was even being discussed,
said Lewton has made so many postings in the e-group that
it should be named after her.
it be possible to rename this thread? he asked on
call it the Assembly Amendment Sounding Board, moderated
by Kathleen Larey Lewton, APR, Fellow PRSA.
Post Is Called
Monty Hagler of the Committee
for a Democratic PRSA accused Campbell of making a mean-spirited
post. Lewton said the unpleasant comment
has caused her to refrain from adding any additional
information, even when misinformation is posted here.
Campbell retorted that
the e-group was supposed to be a discussion, not a
platform and that when one person dominates
the conversation, that discussion becomes a promotional
platform. That is not the intent of a Society e-group.
Campbell then said, having
made four posts, That is too many and I will cease
to post on this thread.
Another APR supporter,
Thomas Duke of Copley, Ohio, said Campbell hit the
nail on the head with his comments.
This has become
a promotional forum for proponents of the amendment to drop
APR for officers and board members, he said.
has done more to crystallize opposition against the amendment
than reasonable discourse would have, he added.
Duke then said that, Like
Bryan, I wont post any more messages.
The Societys anti-communication
policy blocks nearly 100% of members from seeing this debate.
Theres no doubt
truth and fairness are on the side of the APR reformers
and lies and politics are on the other side.
Blane Withers, who quit
as information head of the Society in 1999, told Association
Trends that year he was fed up with the unusually
high selfish and special interest behavior on the
part of the insiders who were in pursuit of personal
APR fans naively keep
demanding to know why the Society doesnt do more to
promote APR. It cant.
The American Society of
Assn. Executives, hired by both PRS and IABC in the 1980s
to look at their accreditation programs, warned that any
promotion of such programs opened each group to legal claims.
The same advice was given
at an ASAE meeting Dec. 5-7, 1999 in Indianapolis.
Robert Portman, of the law firm of Jenner & Block, gave
a 21-page paper saying groups that accredit, certify
or credential members or non-members face a host
of legal issues.
The certifying group can
be liable when a client suffers harm at the hands
of a certified professional, he said.
Its about time Society
staff and leaders told the members this and put a stop to
the incessant clamor for more promotion of APR. The die-hards
believe the APR program is in the doldrums (participation
rate is less than half of what it was in the 1980s and 1990s)
only because it is not promoted enough.
Offices Open to All
Another mistaken notion
of the APRs is that other groups insist on certification
of some type for their officers and board.
The Leadership Briefing
on the Society website Feb. 20, 2009 said, Most associations
allow any voting member in good standing to run for their
boards. The Society had done a survey on this.
Pro-APRs ignore their
own Governance Study of 750 members in 2008
that found that 84% of members say Any member in good
standing can run for board.
The elephant in
the room is the APR exam process itself.
The APR Study Guide says
that anyone who studies this 150-page booklet or 21 chapters
of two college textbooks will pass the exam.
What experienced PR pro
wants to study college textbooks and then pay $385 to sit
in front of a computer for three-and-a-half hours answering
multiple choice questions? A huge weakness in the camp of
the APR reformers is its leader, Art Stevens.
He keeps pulling the rug
out from under the reformers by praising the APR process
when it should be condemned.
Judge the APRs by their
actions, not what they say, is our view. They presided over
the massive theft of intellectual property from 1980-94
via sale of information packets loaded with illegally copied
They have presided over
two press boycotts (one started in 1999 by the Sam Waltz
board and the current one described to us in our offices
in March by chair Gary McCormick and COO Bill Murray).
The APRs disdain
of the press is illustrated by the Media Center
at the 2009 conference. It was an empty table in a hallway.
Assembly delegates must
demand that all votes Oct. 16 be role call so everyone (and
not just a few insiders) can see immediately how everyone
This is technically doable.