Edition, October 6, 2010, Page 1
GETS $26M STIMULUS PACT
PR Worldwide has picked up a contract worth up to $26M funded
under the federal stimulus law with the Agency for Healthcare
Research and Quality, the Dept. of Health and Human Services
research unit charged with improving healthcare in the U.S.
Washington, D.C., office was tabbed to create a publicity
center to market comparative effectiveness research
reports and related materials to various audiences, including
healthcare providers and consumers.
contract, which could stretch three years, is funded with
$18M in stimulus funds in the first year, plus two $8.4M
was awarded Sept. 30 following a request for quotes in May.
comes from the American Recovery and Reinvestment Act of
picked up two big contracts earlier this year to handle
marketing communications supporting electronic medical records
as part of the stimulus laws funding of healthcare
BOLGER DELIVERS FOR B-M
David Bolger, former global
PR director for UPS, has joined Burson-Marsteller's D.C.
office as managing director of its PA practice. He reports
to practice chair head Mike Lake.
Bolger handled public
policy, media relations, crisis and internal/external communications
for the worlds largest package delivery service.
Earlier, he served as
VP-communications for the U.S. Telecom Assn, representing
the needs of more than 1,200 local phone companies.
He worked as PA director
for the Federal Railroad Administration and on the staff
of former Senator now Vice President Joe Biden.
Most recently, Bolger
was president of Executive Briefing, consulting top executives
on media, crisis and policy issues for U.S. and European
McAleavey, a five-year public affairs and PR veteran
at World Disney World Resort, is stepping down as VP of
PA. McAleavey joined Disney World in 2005 from Darden Restaurants
and was elevated to VP/PA three years ago.
In the near term,
I plan on spending more time with my two young kids as I
get ready for the next phase in my career, she said
in a statement.
EDELMAN ACQUIRES VOLLMER
Edelman has acquired Vollmer
PR, a Texas heavyweight, in a move that doubles the No.
1 independent firms stake in the Lone Star State.
The deal caps a 20-year
courtship, according to Helen Vollmer, who was initially
contacted by Dan Edelman a dozen years ago by Edelmans
former U.S. chief Pam Talbot.
Nancy Ruscheinski, Edelman
COO/U.S., contacted Vollmer about a year ago and things
just fell into place.
Its been a love
story, added Vollmer.
base becomes home of Edelmans new southwest region
(Texas, Louisiana, Oklahoma, Arkansas, New Mexico and Kansas)
with more than $9M in revenues and 50 staffers. Edelman
folds Vollmers Austin, Dallas and New York operations
into its own offices.
Vollmer, who founded the
firm in 1981, is now Edelman/southwest president, while
COO Allen Caudle takes the regional executive VP/crisis
and issues slot. She said her firms strength in the
Texas consumer market complements Edelmans corporate
Edelman didnt have
a Houston office before ironing out the deal.
Vollmer PRs client
roster includes the City of Houston, Texas Tourism, Travelocity,
Sabre Holdings, Air Liquide America, Texas Higher Education
Coordinating Board and Comcast Houston.
Vollmer also cited Edelmans
role as an independent firm, not beholden to Wall
Street, as a factor in concluding the deal. Richard
Edelman told ODwyers that Vollmer is a great
fit for his firm as it continues to look for small
to mid-sized firms to acquire.
BATES: PR IS PLAYED ON THE
Don Bates, veteran PR
counselor and educator, debating in a PRSA e-group on the
topic of whether APR should be required for service on the
national board, said PR skills are best demonstrated on
the playing field, such as taking part in public
discussion, rather than taking a computer-based exam.
Bates, currently teaching
advanced writing at The George Washington Universitys
Graduate School of Political Management, cited his experience
as a Little League baseball coach and former football coach.
(Continued on page 7)
Edition, October 6, 2010, Page 2
HITS POM MARKETING
Federal Trade Commission hit pomegranate juice marketer
POM Wonderful with an administrative complaint on Monday
over health claims made in its marketing, charges which
the company says are completely unwarranted.
FTC on Sept. 27 charged POM and sister corporation, Roll
International, with making false and unsubstantiated claims
that its products Pomegranate Juice and POMx supplements
prevent or treat heart disease, prostate cancer,
and erectile dysfunction.
commission said ads online, in stores and in publications
like Fitness and the New York Times violated
federal law by making the deceptive claims.
consumer who sees POM Wonderful products as a silver bullet
against disease has been misled, said David Vladeck,
director of the FTCs Bureau of Consumer Protection.
Contrary to POM Wonderfuls advertising, the
available scientific information does not prove that POM
Juice or POMx effectively treats or prevents these illnesses.
Portolan, who handles corporate communications for POM,
said in a statement that the company fundamentally
disagrees with the FTC and pointed to extensive scientific
research and its First Amendment rights to communicate
the results in pushing back against the FTC action.
and Company helped POM fend off a boycott drive by PETA
says it has provided more than $34 million to support scientific
research on pomegranate over the past decade. The administrative
complaint precedes a hearing before an administrative law
judge in eight months.
SEEKS PR HELP FOR 11 CONFAB
2011 Hawaii, the planning committee for Hawaiis hosting
of the Asia-Pacific Economic Cooperation Leaders Week in
November 2011, has issued an RFP to develop a communications
program to support the high-profile event.
RFP is not being distributed electronically and is available
only for pick-up by an agency or representative in Honolulu
at the Hawaii Tourism Authority or the East-West Center.
Barack Obama tapped his native Hawaii as the site of the
meeting at last years event in Singapore. Heads of
state, ministers and other representatives attend the annual
APEC meetings to work out trade and economic issues.
event is expected to draw more than 10,000 people to Honolulu,
along with global media coverage. The 2011 confab is the
first in the U.S. since 1993s meeting at Blake Island,
RFP calls for pitches to produce and implement a strategic
marketing, PR and communications program for the host committee.
Information on the RFP can be obtained from [email protected].
PARK INKS $400K KOREA CONTRACT
Park Group has inked a one-year $400K contract with South
Koreas Washington embassy to handle legislative and
government affairs work.
to the contract, GPG is to assist the Embassy on a reasonable
best effort basis. As independent contractor, the
firm is not to hold itself out to the public as an
employee, agent, partner, spokesperson or representative
of the Korean Embassy.
firms $33,333 a-month fee does not include costs for
website development and ongoing maintenance fees. The first
military talks between North and South Korea since the sinking
of a South Korea warship broke off last week.
GROWERS SEEK PR BOOST
California commission that represents more than 200 cut
flower growers in the Golden State is reviewing its PR and
promotion account covering the next three years as it looks
to bolster market share amid entrenched competition from
20-year-old California Cut Flower Commission issued an RFP
on Sept. 21 for an agency to work alongside commission staff
to produce and implement a PR plan for the 2011-13 marketing
years. It is taking proposals through Oct. 20.
has worked with the group over the last few years. On the
radar is a firm with experience in the agriculture space
which can incorporate its government affairs and other programs
in a PR plan.
the RFP at odwyerpr.com/rfps.
SCOOPS UP SAATCHI & SAATCHI S
PR has scooped up Saatchi & Saatchi S North America,
the consulting firm that advises companies on corporate
social responsibility, sustainability, citizenship and social
Schiller, S&SSNA CEO, expects Atomics analytics-enhanced
planning and expertise in the social media arena with
help bolster the level of dialog around issues that impact
business, communities and individuals.
has worked on projects for General Mills, Wal-Mart and Wellpoint.
Getsey, Atomics CEO, told ODwyers that
the San Francisco-based firm has good hooks
into the sustainability world earned by engagements with
Echelon, GreenBuilders (developer) and Grid Alternatives
(group solar power).
& Saatchi is part of Publicis Groupe, parent company
of MS&L Group.
Tripp, who led corporate communications at L-3 Communications,
has been tapped for the vacant executive VP slot at The
Hartford Financial Services Group.
Weaver left as SVP of marketing and communications at Hartford
in April for a similar role at fund manager TIAA-CREF.
who is relocating to Hartford from Cincinnati, reports to
CEO Liam McGee with responsibility for advertising, executive
and employee comms., media relations and philanthropy.
Edition, October 6, 2010, Page 3
has been rocked following executive exits including Hilary
Schneider, head of U.S. operation.
took command of Yahoo's North American sales operations
earlier this year after Joanne Bradform left for Demand
Carol Bartz sent an e-mail to say that Schneider is "moving
on to the next phase of her career" but will stay on
for a transition.
Ko, senior VP audience, mobile and local/North America and
Jimmy Pitaro, VP-media also are leaving the company.
her email, Bartz told employees to stay calm,
adding that Yahoo has a good plan in place.
Bartz wrote that she is more fired up than ever and
can roll with the punches.
LINDGREN NAMED NYT MAG EDITOR
Hugo Lindgren, former
executive editor at Bloomberg Businessweek, will
become editor of the New York Times Magazine on Oct.
He will take over for
Gerry Marzorati, who will oversee special projects and business
ventures for the NYT.
Lindgren handled the redesign
of Businessweek after it was sold by McGraw-Hill. He also
was an editor at George, senior editor at New York
and a NYT mag alum. Lindgren created The Way We Live
Now section of the Times glossy.
Bill Keller, executive
editor of the NYT, announced the news via memo to staffers
in which he praised Lindgren as a gifted editor who
has helped breathe new life into two magazines and is fully
ready to run his own.
Candidates were considered
both within and without the NYT and Keller enjoyed
much discussion of what this journalistic treasure should
be in its next incarnation.
Keller thanked Marzorati
for keeping the magazine on form during the successor
Marzoratis new role
is the newsroom's master entrepreneur.
COOPER GETS OWN DAY JOB
CNNs Anderson Cooper
signed a deal with Warner Brothers for a daytime show that
will cover events, social issues, pop culture, celebrities
and human interest stories when it hits the air in the fall
He will continue to host
Anderson Cooper 360 that airs on CNN at 10 p.m.
Cooper said in a statement that he remains committed to
CNN and will be with it for years to come. Warner Bros.
and CNN are part of Time Warner.
show will benefit from the wind-down of The Oprah
Winfrey Show that will go off the air in September.
Ken Werner, president
of Warner Brothers Domestic TV Distribution, noted that
next fall begins a transition period when long established
franchises are leaving the air and making way for a new
generation of shows.
He considers Cooper one
of the most distinctive voices of the next generation of
MURDOCH DEFENDS FOX NEWS
News Corp. CEO Rupert
Murdoch told Congress that his Fox News operation is not
anti-immigrant following his testimony on Sept. 29. He was
challenged by California Democrats Linda Sanchez and Maxine
Murdoch called Fox misunderstood,
adding that I have no problem in supporting what I'm
saying today on Fox News nor would the great number of commentators
on Fox News.
The Australian-born executive
supports broad immigration reform and a path to citizenship
for illegal immigrants.
He believes its
nonsense to talk about expelling 12M people. Not only
is it impractical, it is cost prohibitive.
AOL BUYS TECHCRUNCH
AOL has bought TechCrunch,
the technology news/opinion blog, for more than $25M in
its latest move to offer its own content. The deal includes
Engadget, the gadget blog.
TechCrunch founder Michael
Arrington says the company generates $10M in annual revenues
and $3.5M in profit. It attracts 3.8M unique visitors a
month, while Engadget gets 7.3M visitors.
Arrington plans to stick
around at TechCrunch and promised that AOL will not
impose its bureaucracy on his operation.
The Magazine Publishers
of America is being rebranded as MPA-The Association of
Magazine Media to play up the print evolution to web and
Nina Link, president &
CEO, says the new moniker clearly defines members
as magazine media companies whose brands and content engage
consumers across multiple platforms.
It also reflects the fact
that publishers now operate on a global scale since digital
content engage consumers anywhere.
The name change is the
second switch since the organization was founded as the
Magazine Publishers Association in 1919.
ELLE DÉCOR EXPANDS
the shelter book of Hachette Filipacchi Media, has added
a trio to its editorial team.
Ingrid Abramovitch, senior
editor at Workman Publishings Artisan Books, takes
the editor at large post. She also served as deputy features
at House & Garden and senior editor at Martha
Stewart Living and Success magazines.
Allison Mezzafonte, who
was with AOL as senor home & garden editor for ShelterPop.com
is now Elle Décor's online executive editor. She
also did a stint at Hearsts Country Living.
Caryn Prime, assistant
managing editor at Martha Stewart Living Omnimedias
Whole Living, assumes the managing editor slot.
She spent nine years at
news continued on next page)
Edition, October 6, 2010, Page 4
Watchdog has paid for a digital ad in New Yorks Times
Square, blasting Google for denying the consumer advocacy
groups challenge for a debate over the search giants
online privacy policies.
Jumbotron ad displays an image of a chicken labeled with
Googles logo and asks: Why wont Google
debate your privacy with Consumer Watch?
Court, founder of CW, notes that Google is discussing new
frontiers of ad exploitation in presentations during
last weeks AdWeek.
company is sponsoring political discussions at Washington
events, but wont engage in a meaningful discussions
of the companys most fundamental issue: online privacy,
according to Court.
CW poll in July found that 80 percent of respondents support
a Do Not Track Me bill patterned on the Federal
Trade Commissions Do Not Call list aimed
is almost universal support (86 percent of respondents)
for an anonymous button to prevent marketers/research
companies from tracking online purchases. CW did score one
victory over Google.
search company initially refused to air ads criticizing
Google through its AdWords program, but then
dropped that opposition after CW penned a letter of protest
to Google CEO Eric Schmidt.
SEITEL: SOLID PRESS TIES STILL
Even in these days
of pervasive social media, building a solid and lasting
relationship with the press lies at the heart of the practice
of public relations, says Fraser Seitel, author of
The Practice of Public Relations, in the new
11th edition of the textbook.
The statement appears
on the first page of the 480-page edition published by Prentice-Hall,
a unit of Pearson Education.
More than 250,000 copies
of the textbook are in print. First edition was in 1982.
Seitel has written a twice-monthly
column for this website for the past seven years. He is
the only PR textbook author whose latest views are available
online, often within a day or two of the eruption of a crisis
or PR issue.
New material in the 11th
edition includes an interview with White House Press Secretary
Robert Gibbs and a new chapter on Launching a Career,
part of which describes 11 websites for job-hunting. Each
of the 20 chapters has a mini-case history involving PR
11 New Case
The textbook, which pioneered
use of PR case histories, has 11 new ones including crises
involving Jet Blue, the auto industry bailout, Michael Vick,
and Don Imus.
White House Press Secretary
Scott McClellan, who wrote that he lied on behalf of President
George W. Bush, is criticized by Seitel for being disloyal
to an employer.
Shorter interviews are
with Al Neuharth, founder of Gannett; Richard Edelman, CEO
of Edelman; Ray Jordan of Johnson & Johnson, and John
Stauber, founder of the Center for Media & Democracy,
a critic of PR.
Stauber says the job of
reporters is to make the work of PR people as visible as
possible and eliminate hidden persuaders.
Aided Financial Mess
A foreword by David Rockefeller,
former CEO of Chase Manhattan Bank where Seitel worked
from 1977-92, rising to SVP and director of PA says
that Opaque, confused, and inadequate communications
by business and financial leaders characterized the 2008
Rockefeller added, their political brethren have not
done much better in explaining what happened and what they
are going to do about it. As a result all our institutions
are under unprecedented stress and scrutiny.
Rockefeller says, The
dissemination of principled policies by seasoned PR professionals
will allow the rest of us to understand the basic issues
and lead to the formulation of more appropriate and effective
policies. Rockefeller said he learned to trust Seitels
instincts and abilities at Chase and continues to
rely on his advice to this day.
Rockefeller is the son
of John D. Rockefeller Jr. who hired Ivy Lee for PR in the
early 20th century. Lee, says Seitel, deserves recognition
as the real father of PR. Lee opened a press bureau
for Standard Oil in 1906 with the promise that its function
would be to answer all press questions most cheerfully.
A chapter on the internet
and social media includes an interview with Internet specialist
Hoa Loranger, co-author of Prioritizing Web Usability.
She advises internet users
to keep it short and sweet and avoid terminology
or jargon. Writers often overwrite and choose hype
over simplicity, she says, adding: Sophisticated
verbiage makes people work hard to find the information
She advises word count
of about half of that used in conventional writing
and says the worst thing a PR pro can do is confront a reader
with a large wall of text.
Book Is Dedicated
Seitel dedicates his 11th
edition to Washington Post columnist Gene Weingarten,
who excoriated PR pros in columns that ran May 20 and Nov.
The initial column gave
some of the same criticisms as Loranger. In a second column
on PR Nov. 25, 2007, Weingarten complained of having to
spend the first 15 minutes of each day deleting PR e-mail
The third right-hand page
of the new Seitel book has this inscription:
Dedicated to Gene
Weingarten, Washington Post columnist and avowed enemy of
public relations, who lacked the courtesy to respond to
four e-mails and one FedEx request for an interview for
this book. Nonetheless, I still love him.
Edition, October 6,
2010, Page 5
OF PR FIRMS
TO REVIEW ROSTER OF FIRMS
Centers for Medicare and Medicaid Services plans to solicit
agency pitches this fall to tap a new pool of PR and advertising
agencies which it will use to assign tasks for up to the
next seven years.
process, known in government procurement parlance as IDIQ,
or indefinite delivery indefinite quantity, will award open-ended
pacts starting at one year, with six year-long options
to four to six agencies.
Ogilvy PR Worldwide, Weber Shandwick and Porter Novelli
were given five-year IDIQ pacts in a review in 2006. GCI,
now folded into Cohn & Wolfe, and Academy for Educational
Development, have previously had IDIQ status with the federal
said a formal and fully open solicitation will be issued
in late October or early November.
REDEVELOPMENT AGENCY WANTS PR
Franciscos redevelopment authority has called for
pitches to develop a new communications plan to improve
ties with the community in both the city and San Francisco
RFP issued Sept. 27 calls for a PR plan to reach a diverse
public constituency, from the general public to businesses,
nonprofits and government entities.
budget for the project is estimated at $100K.
non-mandatory pre-proposal meeting is slated for Oct. 14
and pitches are due by Nov. 1.
PR has recently worked with the 62-year-old redevelopment
authority, taking over assignments after the 2009 death
of well-known city PR maven Ave Montague. Download the RFP
SEEKS PR FOR $30M WELLNESS PUSH
University of Colorado is looking to hire a firm to develop
a strategic communications plan for its new $30M Anschutz
Health and Wellness Center, seen as the anchor in the regional
development of a Silicon Valley of Health & Wellness.
broke ground on the new center Sept. 7 in Aurora, Colo.
The center is part of the universitys Denver-based
medical school and will focus on treating individuals as
well as corporate wellness programs.
key goal is for the center slated for a spring 2012
opening to serve as an anchor of a larger wellness
campus and eventually foster a health and wellness
industry in the region akin to Silicon Valley in northern
RFP issued Sept. 28 calls for a PR plan to reach both internal
(students, researchers, medical pros) and external audiences
(the public, companies, government agencies and funding
sources) at the local, regional and national level. The
university said it plans to award a one-year contract with
four option years.
procurement official David Turner said hell take any
questions ([email protected];
303/764-3434). Proposals are due Nov. 2.
the RFP at odwyerpr.com/rfps.
county wants qualifications from PR agencies to plan public
outreach efforts as it installs elevated water tanks countywide.
Download document at odwyerpr.com/rfps.
& Partners, New York/Louis Hernandez, Jr., Open
Solutions chairman and CEO, for PR support of his new book,
Too Small to Fail: How the Financial Industry Crisis
Changed the Worlds Perceptions, following a
competitive search process led by Lovallo Communications
Brod PR, New York/Be&D, handbags, for PR.
J. Friedman PR, New York/El Convento; La Concha upscale
beach resort; Courtyard Isla Verde Beach Resort, and newly
renovated Doubletree San Juan. The firm has also been tapped
to launch the Condado Vanderbilt luxury hotel in spring
2011 in Puerto Rico.
Public Relations, Bridgewater, N.J./Raritan Bay Medical
Center, and American Properties Realty, home builder, both
as AOR for PR.
Baltimore/RL 52 Style, apparel line developed by pro football
player Ray Lewis; Delmarva Site Development, excavating
contractor; Schoenhardt Architecture + Interior Design (Tariffville,
Conn.), and TND Planning Group, sustainable community design
Group, Atlanta/Aderant, software for law and professional
services firms, as AOR for marketing and PR.
E. Janis & Company, Chicago/Z3 Enterprises, content
producer for film, TV, online and mobile platforms which
recently acquired VoIP provider Usee, for PR. Z3 was formerly
Media Communications, Denver/LiveWell Colorado, for
media relations and social media, and The Medical Center
of Aurora, community hospital, to update and refine messages
and conduct media and message training for the hospitals
leaders and physicians.
PR, Denver/Four Seasons Resort and Residences Vail,
Capella Telluride and Moonlight Basin Ski Resort, for PR.
PR, San Francisco/shopkick, location-based shopping
application, as AOR including strategic consultation, event
management, speakers bureau, classical PR services in print,
broadcast, and online media relations and assorted digital/social
services. Atomic handled shopkicks company launch
Strategies, San Francisco/Unified Grocers, for government
relations representation at the federal, state and local
levels, counsel on key legislative, community and stakeholder
issues, and strategic communications. HPA president Kevin
Herglotz is a former senior VP of public affairs and government
relations for Safeway.
MS&L India, Mumbai/NIKE; Life Insurance Corporation
of India; HCL Technologies; United Technologies Corporation,
and Fortis Healthcare.
Edition, October 6, 2010, Page 6
FIRM PARTNERS WITH ONSTREAM
and digital PR services firm Latergy has forged a deal with
Onstream Media to provide webcast and encoding services
that let clients take charge of online video production
president Larry Thomas acknowledged it may seem counter-intuitive
for a production company to offer a do-it-yourself alternative
like Onstream's iEncode service, but he noted: Ive
learned that you cannot outrun technology. My goal is to
help companies and associations of all sizes meet the demand
for online video.
said the service makes online video more affordable and
accessible, but added that, ideally, video and webcast content
should be professionally produced when possible.
software supports interactive features like polling, slides,
Q&A and registration, and clips can be streamed live
run from training and sales support to webinars and events.
a former PR Newswire and Medialink exec, said unlimited
annual usage costs less than $25K. He's at latergy.com.
JETBLUE FLIES WITH VMS
Monitoring giant VMS has
signed JetBlue Airways as a client of its new InSight software
platform for monitoring and analysis.
JetBlue cited the service's
data mining capabilities and real-time content as key to
We need to be able
to track our coverage, and that of our competitors, across
all media types quickly and easily, noted Alison Croyle,
manager of corporate communications at JetBlue.
ENGAGE121, BURRELLESLUCE ALIGN
Social media software
developer Engage121, the former eNR Services, has aligned
with BurrellesLuce to provide its services via BL's WorkFlow
portal, introduced last month.
In Late September, Norwalk,
Conn.-based Engage121 kicked off Enterprise, a SM monitoring
and engagement application.
Engage said it tracks
more than 200,000 blogs, along with social and traditional
media and allows clients to interact with individuals on
PRN TAPS DURSTON FOR EMEA
PR Newswire has tapped
Garry Durston, a marketing sector veteran, as marketing
communications director for the EMEA region.
Durston had been head
of digital media at advertising agency Dewynters and previously
held senior marketing posts at Time Out (commercial
marketing director), Visit Britain, AMX Digital and DArcy
Masius Benton & Bowles.
Lisa Ashworth, CEO PR
Newswire Europe cited his experience in digital and the
She said: As our
clients' needs change and the lines between PR and marketing
continue to blur, Garry's appointment significantly enhances
our ability to prepare our clients to take advantage of
founder of boutique film and TV publicity shop THPR, to
Rogers & Cowan, Los Angeles, as a VP. She brings clients
like Zachary Levi and Joshua Gomez (Chuck) and
Mark Moses (Mad Men).
recently with NewsPRos, to Arbitron, New York, senior media
relations manager, a new post as the companys primary
press and media contact. She was previously with Brainerd
and Suki Miller
to Thompson & Co. PR, Anchorage, Alaska, as A/Cs. Berry
works out of the firms New York office to promote
Alaskan tourism, while Miller is in Anchorage.
A/E, Y Partnership, to Cheryl Andrews Marketing Communications,
Coral Gables, Fla., as senior A/E.
a CBS News and PC Magazine veteran, to Star2Star Communications,
Sarasota, Fla., as director of media relations.
formerly of Feinstein Kean Healthcare, to MedThink Communications,
Raleigh, N.C., as manager, PR. Dawn Crawford,
director of comms. at the Colorado Childrens Immunization
Coalition, joins as manager, social media.
senior A/E, Crier Communications, to JS² Communications,
Los Angeles, as an A/S. Also in L.A., Monica Pallan,
an AA/E at Porter Novelli, joins as an A/E, along with Kat
Nguyen (A/E) and
(AA/E). In New York, the firm has added Elizabeth
Cahill, as an A/D,
Brodeur alum Rachel Colley
as a senior A/E, and Cynthia Patnode
as an A/AE.
a GolinHarris and First Data veteran, to Dovetail Solutions,
Denver, as director of client services. Tyler Lyons,
who worked in Lt. Gov. Barbara OBriens office,
joins as manager of client services.
director of PR for Desert Schools Federal Credit Union,
to Mindspace, Tempe, Ariz., as director of PR. He was previously
director of marketing communications for the Heard Museum.
to associate director of comms., Fordham Universitys
news and media relations bureau. Joseph McLaughlin
to associate director of internal comms./editor of Inside
Fordham; Janet Faller Sassi
to senior staff writer, and Gina Vergel
to staff writer/media relations coordinator. All report
to Robert Howe,
director of communications.
Edition, October 6, 2010, Page 7
IS PLAYED ON FIELD, LIKE SPORTS
I can assure you,
he said in a posting Sept. 27, that the criterion
for success in sports is performance, not a certificate
for passing a test in a particular sport's theory and practice.
Tim Russert told the 2007
conference of the Society that the job of PR pros is to
give hard answers to tough questions of reporters.
Recent PR practice, especially
evident at the PR Society, has been to minimize the press
relations part of PR jobs.
Stephanie McFarland, an
Assembly delegate from Indianapolis, posted Sept. 30 that
a study of practitioners found that the average practitioner
spends only 5% of his or her time on media relations.
The study she referred
to was made by the Universal Accreditation Board among about
1,500 PR people when the APR exam was being revised in 2003.
Said McFarland, who is
PR director, Indiana Dept. of Revenue: So the journalist
in residence practice of PR-of knowing how to write
a good news release, give a good interview to the media,
and be merely persuasive-has become obsolete. PR pros are
so much more today
Commenting on the UABs
5% finding, Bates told this NL that every study he has ever
seen places media relations as the most important function
of a PR pro.
The latest edition of
Fraser Seitel's The Practice of Public Relations
says Building a solid relationship with the press
lies at the heart of the practice of PR.
No chapters of the book
are recommended in the 150-page APR Study Guide nor does
the book make the Guides short list of
sentiments is that the Guide only gives three pages to media
relations and says only 5% of the questions in the computer-based
exam are on that subject.
Chapter Votes Being Taken
Delegate Debra Bethard-Caplick,
of Dialectic PR, Chicago, posted Sept. 29 that The
(APR) arguments have been presented, the information in
most cases are being relayed, discussed and voted on at
the local chapter, section and district level, and the vote
(at the Assembly) will happen.
The arguments in the sequestered
e-group cannot be relayed by delegates to non-delegates
unless such delegates want to face prosecution by the Society
for breaking a legal agreement that has been circulated
(if they signed such an agreement).
There are no formal, binding
votes being taken at any chapter that this NL
knows of (meaning secret ballot voting supervised by an
outside service). The Boston chapter, for instance, polled
its members and found 60% want to remove the APR rule. But
the board is only taking that poll under advisement and
will make its own decision.
at Assembly Hen House
Bates also said that the
Assembly pretty much represents the fox guarding the hen
house door. [APRs comprised 72% of the 2009 Assembly-editor's
this remark insulting.
She posted: Insulting
the delegates who have put in considerable time and energy
into being a delegate is not the way to persuade them to
support one's position on this issue. Its bad enough
to have to put up with flak from ODwyer and his perpetual
temper tantrum against the Society and the Assembly-we don't
need to resort to internal fighting and name calling that
does nothing to resolve this issue.
A lawyer told Bates that
APRs appear to be ignoring Professional Standards
Advisory PS-10 of July 2009 whose title is Phantom
Experience: Inflating Resumes, Credentials and Capabilities.
credentials, documentation and capabilities are a growing
problem in American industry and commerce these days,
says the advisory.
The website of the Universal
Accreditation Board says it is unethical for an APR to imply
that lack of APR in any way affects a competing professional's
competence. Those who violate the rule can have their
APRs removed by the UAB.
By denying non-APRs the
right to run for national office the APRs are saying they
are better than the non-APRs, said several senior members.
of PR Pros in 1980
Bates was on the staff
of the PR Society in 1980 when Patrick Jackson became president.
with reporters was duck em, screw
em, and go direct (to target audiences).
He believed that h.q. staff should be nearly 100% association
careerists. From 1980-94, the only PR staffer was Donna
Peltier, who was kept under tight control.
Jack ODwyer of this
NL only lunched with her three times in ten years and each
time COO Betsy Kovacs was present.
All PR pros left the staff
in 1980 by one route or another including Bates, the first
head of professional development; educational director Chris
Teahan, and librarian Mary Smith, who retired.
Rea Smith, who had been
COO, was shifted to COO of the Society Foundation and given
an office away from h.q. She was not allowed to visit h.q.
Smith, whose deceased husband, Shirley, had also worked
on the Society staff, lived by herself and had only distant
relatives. She was found dead in her bathtub at the age
of 63 on May 17, 1981 by a Society staffer who said there
were signs she committed suicide.
Bates also noted that
95% or more of senior PR executives do not have
APR after their names and this has helped to drive them
away from the Society.
Corporate executives formed
the Arthur W. Page Society in 1982 and counselors formed
the Council of PR Firms in 1998.
The educational Institute
of the Society broke away from it in 1989 claiming it was
hobbled in fund-raising and leadership by the rule that
all Institute directors had to be APR.
The Institute for PR had
revenues of $747,700 in 2009 while the Society Foundation's
revenues for 2008 (latest year available) were $179,584.
The IPR moved to the University of Florida in Gainesville
although the other major PR groups remained in New York
(PR Society, Page, CPRF and PR Seminar).
Edition, October 6, 2010,
bylaw of PR Society of America that bars non-accredited
members from holding national office appears to violate
the ethical code of the Universal Accreditation Board.
The website of the UAB
says APRs cannot imply the lack of APR in any way
affects a competing professional's competence.
This observation was made
Sept. 30 in a Society e-group posting by Michael McDougall,
VP, corporate communications and PA, Bausch & Lomb,
He asks, Does excluding
non-APR members from national board roles in effect imply
a lack of competence? Are we upholding the UAB guidelines
in practice? If not, then what stands in the way of non-APRs
serving the Society in board leadership positions?
He notes the UAB also
says that An individual can have APR revoked for improper
usage per these usage guidelines.
The APRs in the e-group
who want no change in the rule say they are better than
non-APRs in several ways.
APRs say non-APRs have
not shown the same commitment as APRs to the
Societys own credential or to the professional
development that APR represents.
Non-APRs are also charged
with failing to show that one is truly dedicated to
the profession, says one posting.
Such remarks imply that
non-APRs are unmotivated, lazy, and disloyal to their own
organization and the industry in general.
McDougall says that he
and another Rochester chapter delegate, Christopher Veronda
of Eastman Kodak, who was on the Society board in 2007-08,
will both vote in support of the amendment that would let
non-APRs on the board.
Ignored so Far
The argument of McDougall
is being ignored by those who want to keep non-APRs off
Also ignored is advice
of the American Society of Assn. Executives that groups
like the PR Society and IABC must not put too much emphasis
on their accrediting programs lest they become liable for
misbehavior or poor performance by accredited members.
Groups that accredit,
certify or credential some of its members or non-members
encounter a host of legal issues, lawyer Robert Portman
told an ASAE meeting Dec. 5-7, 1999 in Indianapolis.
He presented a 21-page
paper on the subject.
Not making a dent in the
position of the keep-non-APRs-off-the-board faction is the
Societys own survey of 750 members in 2008 that found
that 84% of members want any paid up member to be able to
run for the board.
Another finding that is
ignored is the Leadership Briefing of Feb. 20,
2009, that said, Most associations allow any voting
member in good standing to run for their boards.
A large majority of the
postings in the Society e-group on the APR proposal by the
Committee for a Democratic PRSA are against it.
Votes Needed at Assembly
Assembly delegates, if
they are to truly represent the members and not just their
own interests, should demand that all votes be roll call
and the results made available within a few minutes.
The numbered electronic
voting devices are set up to do that but arrangements must
be made in advance so this is possible on the day of the
There has been only one
roll call vote in the Assembly since the devices were introduced
in 1999-the vote allowing non-APRs in the Assembly that
was taken in 2004.
Non-APRs were allowed
in the Assembly by a vote of 181-83.
Since a two-thirds margin
was needed, the bylaw only passed by a margin of six votes.
Members did not get to
see the actual voting record until nearly two months later.
Paul Wetzel of the Boston
chapter had proposed taking the roll call vote at the start
of the meeting.
It should have been done
far in advance so the staff could have made arrangements
to print out and circulate on the floor of the Assembly
who voted what way.
A major mystery of last
year is how 56 proxy votes were voted. Only a few insiders
know the answer.
That should not happen
again this year.
Should Use Podium
Society leaders speak
from a stage looking down on the delegates but force delegates
to speak from the floor looking up at the board.
Many fellow delegates
just see the backs of the heads of delegates who are addressing
Any delegate who dares
to address the other delegates is quickly hit with the demand,
Address the chair!
That is false advice that
the Societys parliamentarian customarily does not
Roberts Rules, on
page 23, says, Members address only the chair, or
address each other through the chair."
This means a delegate
can say, Mr. or Ms. Chair as a courtesy, and
then address the delegates directly.
Delegates should be able
to use the mikes at the podium just like the leaders do.
Another problem with the
aisle mikes is that many delegates are not used to talking
on mikes and fail to speak closely enough to them.
Some delegates fail to
identify themselves fully by name and chapter.
Even delegates with normal
hearing have problems hearing the delegates in the aisles.
Its about time leaders
decided that a best practice is giving delegates
equal access to the podium. The meeting is supposed to be
of, by and for the delegates and not the board.
Under Roberts, it
is the board that is supposed to report to the delegates
and not vice versa, as it is at the Society.
of lawyers, doctors and CPAs all are the ultimate
authority in these groups and tell their boards what
This 2010 Assembly should
definitely not approve a hard landing at 5 p.m.
because it will take a two-thirds vote to overturn it.
The Assembly could show
its independence by electing its own chair for the meeting
and setting no adjournment whatever. It can just remain
in session indefinitely.