Edition, October 13, 2010, Page 1
TO REVIEW PR ACCOUNT
Airports, the global airport operator, is assembling a list
of PR agencies interested in pitching for Heathrow Airports
issued a pre-qualification questionnaire to assemble a short
list of about six firms that will receive a formal invitation
15 miles from London, is a global hub to 90 countries with
as many airlines utilizing its gates. It employs 72,000
account, worth from £300- £400K per annum, is
split into two lots: media relations/financial communications,
and policy/political relations consulting.
expects to award a two-year contract with a year-long option
to two firms.
The PQQ can be downloaded after free registration at the
airport procurement portal airportsmart.com or at odwyerpr.com/rfps.
agency Mischief and Finsbury have worked with BAA and Heathrow.
FIBER MOVES TO WEBER SHANDWICK
Lorie Fiber, who established
Edelman's healthcare practice in Los Angeles and handled
its life sciences work in the U.S., is moving to Weber Shandwick
as executive VP and GM of Southern California.
Fiber spent nine years
at Edelman, departing as executive VP and founding partner
of its DJE Science specialty unit.
Earlier, she was a member
of the executive committee at FischerHealth, which was scooped
up by Porter Novelli. Fiber joins Weber Shandwick Oct. 13.
She will work closely with Laura Schoen, global healthcare
H&K SNAGS SEWELL
Charles Sewell, who has
run political programs for Philip Morris, AT&T, Constellation
Energy and Blue Cross/Blue Shield, is now senior VP and
PA director at Hill & Knowlton.
Sewell joins from the
Textile Rental Services Assn., where he was VP-government
affairs. He also was senior VP-government affairs at the
National Community Pharmacists Assoc., representing more
than 75,000 independent and community pharmacists.
Sewell was co-founder/president
of American Communications Group and senior VP at Reese
Communications, which was part of WPP.
JOHNNY ROCKETS TAPS ALLISON,
Americana restaurant chain
Johnny Rockets has brought in Allison & Partners as
its global agency of record and Coyne PR for crisis communications
after not using an AOR for several years.
Cozette Phifer Koerber,
VP of communications for JR, said A&P San Diego chief
Tim Wheatcroft cold-called her a year ago at a time when
she needed some project work.
From an agency perspective,
I think this demonstrates that the power of a cold-call
is still very alive and well, she said, noting the
company is in the midst of an aggressive growth plan.
JR, based in Lake Forest,
Calif., started out in 1986 in Los Angeles and will mark
its 25th anniversary in 2011. It was acquired by Washington
Redskins owner Dan Snyder's RedZone Capital Fund in 2007.
Koerber said Coyne has
been tapped for crisis management but all other positive
PR globally will be guided by A&P, including regional
marketing plans, promotions and publicity in the U.S. and
INDIANA WANTS DISABILITY PR
Indiana wants proposals
from PR and marketing firms to develop a four-year statewide
communications plan to highlight disability issues on behalf
of the Governors Council for People with Disabilities.
Budget is pegged at $250K
per year, with about half of that amount slated for Disability
Awareness Month efforts. An RFP released Oct. 1 outlines
work including research and writing for various publications,
a bi-monthly newsletter (circulation: 5,500), media relations,
developing and implementing a statewide communications plan,
and other tasks.
The RFP comes as the council
is preparing Indiana's state disability plan for 2012-16.
Proposals are due Nov.
19 (questions by Oct. 14). Download the RFP at odwyerpr.com/rfps.
UAB CHALLENGED ON USE OF APR
Anne Dubois, of Dubois
Betourne & Assocs., Palm Coast, Fla., who is chair of
the Universal Accreditation Board and also a PRSA Assembly
delegate, said in a Society e-group last week that APR members
who block non-APRs from running for national office are
not in violation of UAB guidelines that bar use of APR for
any competitive purposes.
(Continued on page 7)
Edition, October 13, 2010, Page 2
DEFEND $40M CA HEALTH PACT
multi-agency team led by incumbent Runyon, Saltzman &
Einhorn has fended off two challengers to retain Network
for a Healthy Californias nearly $40M advertising
and PR account, following an RFP process.
RS&E pitched with its incumbent PR partners Paine PR
and Hill & Knowlton, along with Solsken PR and Marketing
and Field Research Corp.
review process included a 425-page RFP released in April
to guide communications for the state Department of Health
program formerly known as 5 a Day that urges
Californians to eat well and exercise to avoid obesity and
other chronic ailments.
the incumbents were two teams. Fraser Communications pitched
with Grayling, Solution Group for Policy Studies, Mockingbird
Communications, Young Communications and Nakotomi &
Campbell-Ewald also submitted a proposal with Accentmarketing,
MUSE, Edelman and IW Group.
three-year contract worth $39.5M is planned. To pitch, firms
were required to have $7M in annual billings over the last
three years in the Golden State.
SOUTH KOREA SIGNS SINGER BONJEAN
South Korea, which has
been aggressively stepping up its presence in Washington,
has added Singer Bonjean Strategies to its line-up. The
move comes as South Korea pushes for a free trade agreement
with the U.S. and faces uncertainty from new leadership
in North Korea.
The well-connected SBS
is to provide political analysis, organize media roundtables,
and promote the legislative goals of South Koreas
Washington embassy. The one-year contract is worth $200K.
When SBS opened its door
for business last year, Politico dubbed Phil Singer
and Ron Bonjean the platonic version of Carville and
Singer, a former aide
to New Yorks Sen. Chuck Schumer and New Jersey ex-Senator
Bob Torricelli, was national spokesperson for the Kerry-Edwards
campaign and ran the war room for Hillary Clinton's
quest for the presidency.
Ron Bonjean was comms.
director for former House Speaker Dennis Hastert and press
secretary for ex-Senate Majority Leader Trent Lott. SBS
joins South Koreas communications PR team that features
Glover Park Group ($400K pact) and Edelman ($200K).
EXPERIENTIAL FIRM ADDS DOME
Veteran Chicago pro Doug
Dome has been named president and chief creative officer
at Gigunda Group, a 16-year-old Manchester, N.H.-based experiential
marketing agency. He works out of his longtime base of Chicago.
Dome had been running
his own shop for the past three years, following the 2004
acquisition by Hill & Knowlton of his 1997-founded firm
KEMPNER HOSTS OBAMA
MWW Group chief Michael
Kempner on Oct. 6 hosted President Obama at a fund-raiser
at his New Jersey home. The $30,400-a-plate dinner generated
$1.5M for the Democratic National Committee.
identified Kempner as a prolific Democratic fundraiser
and CEO of the top East Rutherford PR and lobbying
firm. It noted that Cresskill is a Republican
Obama gave a 10-minute
speech at the fundraiser. He talked about the White House's
handling of the economic crisis and healthcare reform. Education
is the next issue to be tackled, according to the President.
He spoke of the urgency to retain both House and Senate
in Democratic hands and warned if Republicans take over
"we're going to start going backwards." The President
stayed for two hours after his remarks.
Obama was in the Garden
State for about three hours, from landing to takeoff at
Newark Liberty International Airport. Obama last visited
New Jersey in July, dropping into a sandwich shop in Edison.
QORVIS GUIDES D.C. CYBER SAFETY
kicked of an augmented reality campaign on cyber security
across the federal government for client Intel on Oct. 4
timed to coincide with National Cyber Security Awareness
Federal IT decision
makers are the key target.
Jason Siegel, a Qorvis
partner who leads its interactive unit, said the effort
is intended to build a strong social conversation
around cyber security.
The push, dubbed DC Represents,
follows Intels nearly $7.7 billion acquisition of
security software marketer McAfee in August.
A website with a Twitter-enabled
framework asks visitors What does DC represent to
you? and hosts an augmented reality game called Security
Breakout. It also hosts a series of Intel white papers
on topics like Web 2.0 security and web server encryption.
Qorvis handled Intels
ScratchITandSee campaign last year.
SS+K WORKS ISRAEL IMAGE PROJECT
Chicago agency SS+K is
working on behalf of U.S.-based non-profit groups to gauge
American views of Israel and the Middle East.
We are participating
in a project to understand Americans perceptions of
Israel and its neighbors that is being sponsored by U.S.
non-profit groups, said Mark Kaminsky, partner and
co-founder of the digitally savvy firm, which won plaudits
for its work for the Obama presidential campaign and the
Livestrong yellow wristband campaign for Lance
Kaminsky said his firm
is not working for the Israeli government. He declined to
name the non-profits involved.
Israeli news portal Ynetnews
reported that the campaign was initiated by the Conference
of Presidents of Major American Jewish Organizations, along
with a seven-year-old Jewish-American marketing group, Brand
Israel, which has been particularly focused on the image
of Israel among U.S. youth.
Edition, October 13, 2010, Page 3
SLICES 35 FROM PAYROLL
Today is cutting 35 newsroom staffers as Gannetts
flagship shifts its focus from print to digital.
of the jobs were vacant, according to a report by Associated
publisher Dave Hunke expects a total of 130 cuts from the
1,500 positions in the overhaul that he announced during
plans to offer more details of the revamp plan later this
COSTOLO TAKES TWITTER HELM
Dick Costolo, COO of the
micro-blogging company, has taken the helm from Evan Williams.
The management shift enables
the 38-year-old co-founder of the San Francisco-based company
to focus on product strategy. Google veteran Costolo, 47,
joined Twitter a year ago to handle advertising initiatives.
Williams explained the
move on Twitter's blog. Costolo has been a critical
leader in devising and executing our revenue efforts, while
simultaneously and effectively making the trains run on
time in the office, he wrote.
Williams is most
satisfied while pushing product direction. Building things
is my passion, and I've never been more excited or optimistic
about what we have to build.
Twitter now has 300 staffers,
up from 20 two years ago. In that span the number of registered
users soared from 3M to 165M.
Twitter, according to
Williams, is on a roll.
AOL TAPS COMMS. CHIEF
Former MTV corporate communications
executive Lauren Hurvitz is slated to join AOL on Oct. 13
as head of corporate communications for the Internet portal.
Tricia Primrose Wallace
stepped down as communications chief at AOL this summer
after more than 10 years there.
The Internet company,
which made a splash by acquiring TechCrunch last week, split
from $111 billion merger partner of 2000 Time Warner last
Hurvitz was executive
VP of corporate comms. and public affairs at MTV, which
she joined after eight-years at WPPs Robinson Lerer
& Montgomery in 2004.
Wallace was also an RLM
SIKLOS TAKES TIME WARNER PR
Richard Siklos, who was
editor-at-large at Fortune from 2007-09, is now VP-corporate
affairs at Time Warner.
He is to handle external
written communications and counsel on media matters. He
reports to Gary Ginsberg, executive VP-corporate affairs
Siklos was corporate media
correspondent for the New York Times and U.S. business
columnist for the Sunday Telegraph of London. He
was founding editor-in-chief of Inside Magazine,
media editor at BusinessWeek and columnist for the New
Ginsberg ranks Siklos
among the very best journalists to cover the media
industry during the past 15 years.
MSNBC.COM MULLS NAME CHANGE
NBC Universal and Microsoft,
owners of MSNBC.com,
are considering a name change to reflect its editorial disconnect
from the MSNBC cable channel, according to memos obtained
by the New York Times.
While the website reports
straight news, the cable show basks in the liberal views
of commentators such as Keith Olbermann and Rachel Maddow.
Charlie Tillinghast, MSNBC.com
president, noted in a memo that the channel and website
are already separate companies. He believes its brand
insanity to keep them under the same moniker.
The gap between the two
outlets is likely to expand as MSNBC gears up its Lean
Forward promotional campaign that features its pundits.
One option is to recast MSNBC.com
A decision is expected at a November board meeting.
JOHNSON EXITS PAGE SIX
Richard Johnson is leaving
the New York Posts Page Six gossip page after
a 25-year stint.
He is moving to Los Angeles
to work on digital ventures for Post parent company News
Emily Smith, who moved
to New York from London five years ago, becomes the chief
gossip when Johnson exits next month.
Col Allan, editor-in-chief
of the Post, called Johnsons departure bittersweet
but he expects Smith will be a fixture on the NYC gossip
scene for a long time. Johnson said he always wanted
to give L.A. a try.
GATES FOUNDATION GIVES TO
The Bill and Melinda Gates
Foundation is providing ABC News, which is part of Walt
Disney Co., a $1.5M grant to fund overseas travel and foreign
production cost for a series Be the Change: Save a
ABC is kicking in $4.5M
for the reports that will highlight the disease and health
conditions faced by the world's poorest people. The network
says it has complete editorial control over the project,
which will be led by World News anchor Diane
Sawyer and chief health and medical editor Dr. Richard Besser.
The program kicks off
in December and will run through 2011.
MARIMOW OUT AT INKY
Veteran newsman Bill Marimow
has been replaced as editor of the Philadelphia Inquirer
as new ownership takes control of it and sister publication,
Philadelphia Daily News.
The 63-year-old two-time
Pulitzer Prize winner will remain as investigative reporter
at the Inky.
Greg Osberg, CEO for Philadelphia
Media Network, says he dropped Marimow because he doesnt
have the digital expertise to lead the paper into a cyberworld.
He credits Marimow, who assumed the editor post in 2006,
for dramatically improving the paper and making it one
of the strongest metropolitan papers in the country.
Stan Wichnowski, Inkys deputy managing editor, is
now acting editor and among those who will be considered
for the content editor post.
news continued on next page)
Edition, October 13, 2010, Page 4
LAUNCHES INTELL. LIFE ON IPAD
Economist has put its quarterly Intelligent Life
cultural and style magazine on Apples iPad. The move
makes it the first app-only big publisher in
is available via newsstands in the U.K., Europe and Canada.
It was sold in the U.S. via subscriptions.
de Lisle, editor of IL, said of the new venture that the
iPad is a superb medium for long-form journalism.
It is both a library and a lightbox so it plays to our strengths.
has a circulation of 175K and its website gets close to
1M unique visitors per quarter. The site is updated every
HULU SLATES IPO
Hulu plans to file a $300M
initial public offering by the end of the year, according
to Reuters. That offering would value the company in the
The No. 2 video site after
YouTube needs the capital to compete against Netflix and
mounting competition from Apple, Google and Amazon.
Hulu is owned by General
Electrics NBC Universal, Walt Disney Co., News Corp
and Providence Equity Partners.
Reuters says an alternative
to an IPO would be to hit up partners for either more cash
or programming gems like "Glee."
The online video market
is expected to hit $16B by 2012, according to ABI Research.
WOLFF LEADS ADWEEK MEDIA GROUP
Michael Wolff, Vanity
Fair contributing editor, Newser founder and Rupert
Murdoch biographer, is now editorial director of Adweek
Media Group, which includes Adweek, Brandweek
Wolff told the New York
Times that he plans to be his old combative self at the
trade magazines: Media people are all egomaniacs.
You either bow to that or not bow to that. If you dont
bow to that you make enemies. AMG is part of e5 Global
Media, which is headed by Richard Beckman.
NYT PRO MOVES TO EDELMAN
Ethan Riegelhaupt, who
was VP/speechwriting and internal communications at the
New York Times Co., has shifted to Edelman as senior VP-corporate
and public affairs.
At Edelman, Riegelhaupt
will focus on employee engagement, speechwriting, PA and
During a 10-year NYTC
stint, Riegelhaupt handled presentations on digital media,
technology, financial and diversity issues for the executive
committee and the advertising department.
Earlier, Riegelhaupt served
in the administration of New York Governor Mario Cuomo as
special assistant for communications. He also was chief
of policy for the first New York City public advocate Mark
Riegelhaupt once ran EMR
& Assocs., a strategic media relations firm that handled
clients such as Tiffany & Co., GE Capital, AOL, United
Nations Office of the Secretary General, Novartis
and Manhattanville College.
STATE OUTLINES PUBLIC DIPLOMACY
The U.S. State Department
said Oct. 7 that it has finished the framework for its public
diplomacy operations, naming six assistant secretaries as
well as a deputy assistant for international media engagement
experienced in the Arab world to put a public face on U.S.
Dana Shell Smith, an Arabic
language spokeswoman and media hub director for State in
Dubai, has taken the international media engagement post.
She will be among a handful of U.S. officials who will appear
on Arab news shows to give a U.S. point of view to coverage.
McHale said in March that
the new position would be created, saying it was to be created
with the State Dept.s public affairs bureau to give
high level attention to foreign media.
Smith was a public affairs
officer at the American Institute in Taiwan and was embassy
spokeswoman in Jordan after a stint in Tel Aviv handling
public diplomacy for the U.S. embassy in the Gaza Strip.
In addition to Arabic, the Foreign Service Office speaks
Chinese, Hebrew and Spanish.
In addition to Smith,
six deputy assistant secretaries comprise the PD framework
overseen by Undersecretary of State for Public Diplomacy
McHale said in a statement
that a key goal of the new advisors and framework is to
ensure a close integration between PD and policy
The new deputy assistants
and their bureaus include Spencer Boyer, who handles PD
and public affairs for Europe and Eurasian affairs; Grata
Holtz, who handles PD and strategic communications for Near
Eastern affairs; James Moore, overseeing south and central
Asian affairs who was minister counselor for public affairs
at the U.S. Embassy in Turkey from 2003-06; Fabiola Rodriguez-Ciampoli,
western hemisphere affairs and former comms. director for
Rep. Xavier Becerra (D-Calif.); Jennifer Park Stout, east
Asia and Pacific affairs and a former Hill staffer, and
David Bruce Wharton, African affairs and directed PD and
public affairs for the Africa bureau since 2009.
McHale announced a plan
in February to revitalize the framework of U.S.
PD ahead of its budget request for 2012.
FIRMS WORK BIG SPANISH MEDIA
Kekst and Company and
Sard Verbinnen & Co. are PR advisors in the $1.2 billion
deal to expand an alliance between Spanish Media giants
Grupo Televisa and Univision Communications.
Televisa, based in Mexico
City and dubbed numero uno in the Latin media
world by Hoovers, said Oct. 5 that it will invest
a net $1.2 billion in Univision and expand a long-term program
license deal between the companies.
Univision lands exclusive
U.S. Spanish-language digital rights to Televisa programming
including Mexican soccer -- for TV and the Internet
under the new deal.
Edition, October 13,
2010, Page 5
OF PR FIRMS
CROWDSOURCES W/ STUDENTS
has unveiled a four-month pilot program to crowdsource
creative ideas and PR services for its clients from students
in the U.S., U.K. and Asia.
Wendy's is using the service, called Mindfire, for a new
schools include Bournemouth Univ. (U.K.), Univ. of Colorado
at Boulder, Cornell Univ., New York Univ., Carnegie Mellon
Univ. and The Chinese Univ. of Hong Kong.
increasingly seeing a desire among our clients for a steady
stream of new and creative ideas, along with a willingness
to accept good ideas from any part of the marketing discipline,"
said chief information office Andy Roach, who oversaw Mindfire's
development with Karen Strauss.
brain trust includes a pool of 125 participants registered
at the schools during a four-month pilot phase of the program,
students will receive career coaching, personalized training,
job alerts and prizes provided by clients.
said if a student's idea is adopted it will work with the
individual to determine if they will help execute the program,
in which case they will be compensated.
agency also said it will donate to Room to Read, which buys
books for children in the developing world, for every idea
posted from the Mindfire program.
H&K LANDS FOX ENTERTAINMENT
Twentieth Century Fox
Entertainment has tapped Hill & Knowlton to handle corporate
and consumer PR for its film, TV programming, acquisitions
and productions on Blu-ray discs and DVD.
James Finn, senior VP
at the News Corp. unit, believes H&Ks divergent
thinking will complement his company's strategic publicity
Hope Boonshaft's Los Angeles
office will lead the account with support from New York.
R&J SETS UP N.Y. OUTPOST
R&J PR, Bridgewater,
N.J. has established a Manhattan outpost under the direction
of VP Jason Ledder.
The office is at 11 Penn
Plaza in Midtown.
R&J president John
Lonsdorf said agency growth and the changing dynamic of
social media relations have provided the opportunity to
AIRFOIL MARKS 10 YEARS
Airfoil PR has marked its 10th year in 2010, a span that
has seen the five-person tech shop grow to 55 staffers.
Revenue for 2009 was $6.3M.
Microsoft is the firm's
longest-standing client which CEO Lisa Vallee-Smith said
solidified Airfoil as a tech brand in PR.
The firm also has a Silicon
Valley office in Mountain View, Calif.
Airfoil has set up a microsite
at flywithAirfoil.com to mark the anniversary, supported
by a direct mail, social media and digital ad push.
Communications, New York/Cape Town Tourism, as AOR
in the U.S. to foster closer ties with travel media and
secure and nurture new tourism trade relations
between the U.S. and the South African capital.
+ Company, New York/Yasheng Group, pink sheet-traded
China-based agricultural company with a U.S. base in California,
for development of a strategic communications and IR program.
Group, Waltham, Mass./ShareFile, secure file transfer;
PC Helps, remote desktop application software support services;
Sagentia, outsourced R&D consultancy services for start-ups;
Snapily, 3D photo products; Wowd, social discovery that
helps consumers find whats popular on Facebook and
the real-time Web, and Thing5, voice solutions
to manage online content.
& Shanley, Providence, R.I./North Shore Medical
Center, as AOR for marketing communications, following a
competitive review. D&S advertising and PR units
are working the business.
PR Worldwide, Washington, D.C./Family Online Safety
Institute, for a PR campaign to enrich the online
safety movement and guide media outreach for its 2010 annual
conference and exhibition.
Communications Group, Atlanta/Medical Justice, N.C.-based
provider of services to protect doctors from so-called frivolous
malpractice suits. T/K is handling media placement, association
programs, creative services, speaker bureau efforts and
social media support.
Group, Atlanta/Aderant, software for law and professional
services, as AOR for marketing and PR.
Gab Group, Boca Raton, Fla./Daniel Man, M.D., plastic
surgeon, author, artist, and inventor, to market his line
of esthetic services and skin care products.
Group, Boca Raton, Fla./Piudali, organic, eco-friendly
skin care line with ingredients from the Colombian Amazon
rainforest, as AOR for PR to introduce the products in the
U.S. Nutritional Products International is bringing the
Colombian brand to to the U.S.
PR, Portland, Ore./Columbus Foods, Hayward, Calif.-based
cured and deli meat producer, as AOR for PR following a
10-firm pitch. Consumer media relations, blogger outreach,
experiential sampling, consumer engagement initiatives and
social media are included in the scope.
& Cowan, Los Angeles/Bahamas International Film
Festival, for publicity for the seventh edition of the festival,
Dec. 1-5 in Nassau. R&C has handled the last three events.
VP Dennis Dembia heads the PR campaign, including oversight
of the press office in Nassau, while EVP Nikki Parker provides
strategic direction and oversees global efforts.
Edition, October 13, 2010, Page 6
company VMS has ousted CEO Peter Wengryn in a management
revamp started this summer.
Stephens, a managing director based in Australia for medical
publisher Wolters Kluwer Health, has been named president
of VMS, reporting to chairman Robert Waggoner and taking
on full operating responsibility.
who leads clipping and media contacts supplier BurrellesLuce,
cited Stephens experience in senior information and
software, as well as his work in the international arena,
as key to the hire.
who was educated in Australia, oversaw WKH operations in
China, India, Japan, Southeast Asia, Australia and New Zealand
guiding a turnaround of its securities and insurance group
in Boston. Previous stints included Thomson, Lend Lease,
and McKinsey & Co.
joined VMS as its chief financial officer in 1999 and was
tapped as CEO three years later. He handled the companys
transition from providing tapes of broadcast clips to a
services and consulting business steeped in monitoring.
is the longstanding veteran in a monitoring sector of PR
services that has seen a series of up-starts and significant
upheaval in the space as technology improved and social
media came on the scene.
has a strong market reputation and platform for growth,
Stephens said in a statement.
NEWSUSA HAS SOCIAL CONTENT
NewsUSA has developed
Social Syndication, which it describes as a "turnkey"
service intended to bridge the gap between traditional PR
and social media.
Content creation, distribution,
promotion and reporting on replacements are all included
in the service, which relies on both technology and personnel.
Reporting includes comments as well as author content.
Rick Smith, founder and
CEO of Falls Church, Va.-based NewsUSA, said reporters,
as well as bloggers and end users search for information
online making content from the "social web" increasingly
He said the new service
uses the social web to create "buzz" and facilitates
content being "found" by media and web users.
PRN HOSTS VIRTUAL IR CONFERENCES
PR Newswire, BetterInvesting
and MUNCmedia, have kicked off a Retail Investor Conferences
program, an online, interactive multimedia event aimed to
line up investors with small-cap and larger cap companies.
The series is pitched
as an interactive forum for presenting companies to meet
directly with retail investors using a graphically-enhanced
online platform that's been designed to replicate the look
and feel of "location-based" investor conferences.
Companies can present
in an hour-long live audio presentation and slide webcasts.
Investors can engage the
spokesperson in real-time via live-chat Q&A sessions.
Companies also have virtual trade booths that
allow for follow-up contact.
Ratlief, a consultant at Phoenix-based Capitol Consulting,
to Smith & Haroff, Alexandria, Va., to work primarily
in the firm's Clean Energy America program for the Nuclear
Energy Institute. He'll also handle media relations and
research for other clients. He was previously with the Symington
Group and Kyle Moyer & Co. in Arizona.
Eborn, a sports reporter for the Desert News, to
Soar Communications, Salt Lake City, as an A/E.
Dougherty, formerly of Edelman and The MWW Group,
to Dukas PR, New York, as a director in the companys
financial services practice.
Stolarczyk, former external comms. manager at IBM,
to Ogilvy PR Worldwide, San Francisco, as a senior VP. Shelley
Risk, an A/D at Horn Group, joins Ogilvy as a VP. Both serve
the firm's western U.S. tech practice.
Wolfe, senior VP, worldwide publicity, Nu Image/Millennium
Films, to The Lippin Group, Los Angeles, as a VP. She was
with The Walt Disney Co. for 12 years, including as VP for
publicity for DisneyToon Studios. Lippin has promoted four-year-
veteran Erika Lewis
to VP in the firm's New York office. Deborah
Engel has re-joined the firm in N.Y. as a VP after
a stint as senior manager, communications, at Nickelodeon.
Also, Leela Veeravalli
was upped to A/E and Adeline
Tihan joined as an AA/E.
Mazan to Devaney & Associates, Baltimore, as
new business development associate. She was assistant director
of sales at the Baltimore Marriott Hunt Valley Inn.
Olsen to senior A/E, The Vandiver Group, St. Louis.
was promoted to A/E, social media, and Chris Gatzke has
joined as an AA/E, social media.
Fry to general manager, Weber Shandwick, Seattle.
WS said the Seattle outpost has embarked on a hiring campaign.
was upped to senior VP, management supervisor of the office.
VP of global health and science at Burness Comms., joined
as a senior VP to head its Seattle Social Impact practice.
Kamer to partner, Bandy Carroll Hellige, Louisville,
Ky. He joined the firm in 2007 and is credited with growing
its now-9-staffer PR business by 45 percent.
Edition, October 13, 2010, Page 7
CHALLENGED ON APR USE
guidelines, which are on the UAB website say that the APR
designation is not to be used for competitive purposes and
that, An individual can have APR revoked for improper
usage per these usage guidelines.
wording on the UAB website is that APRs cannot imply
the lack of APR in any way affects a competing professional's
of PRSA governance and the monopoly APRs have had on board
posts for more than 30 years say that all 17 directors should
have their APRs removed because they have blocked the 80%
of fellow members who are non-APR from competing for posts
on the board.
say the words "in any way" leave no wiggle room.
McDougall, VP-CC of Bausch & Lomb, had noted the UAB's
stand and another delegate had noted that a PRSA advisory
of July 2009 had warned against "inflated resumes,
credentials and documentation."
delegates in the e-group who oppose non-APRs on the board
have said numerous times that holders of APRs have shown
more "commitment" to the Society and industry
and have earned a "mark of distinction." Distinction,
as defined by Websters, means special honor
or recognition and implies having superior attributes
in some field or calling.
Cites 'True Context'
with McDougall is Dubois, who had posted in the e-group
Sept. 2 that "Accreditation is a mark of distinction.
Why wouldn't we insist that our board members carry that
distinction? No argument presented herein answers that question
comment on Sept. 2 appeared to break the UAB role against
interfering in the governance of a member group.
she said she was speaking only as an Assembly delegate and
not at all as UAB chair.
also advised in the e-mail, Lets move on.
said last week that McDougall is incorrectly interpreting
what is on the UAB website.
said he had taken out of context the sentence, "Members
who are Accredited cannot imply the lack of Accreditation
in any way affects a competing professionals competence."
said the paragraph is intended to guide Accredited
members in their use of the mark in settings where they
may be competing for work or hire. The intent of this information
is to encourage fair, professional and courteous behaviors
in seeking work or hire. Please note that this guidance
is contained on the website but is not an official policy
statement carried in the UAB Policy.
further said: The statement under question in its
true context is specific only to competing for work or for
hire, and not relevant to the ongoing debate about the Accreditation
requirement for service on the PRSA national board.
senior Society members, considering the stand of Dubois,
said that UAB guidance could just as easily apply to office-seeking
as it does to seeking work or hire. Those seeking
the perceived prestige of PR Society national office have
eliminated 80% of their competition with the APR rule, said
the chair of the Society carries with it a significant expense
account as well as the prestige of the position, they add.
to Table APR Change
delegates are now saying that the APR change, which has
generated an extensive and heated argument in the e-group
(that regular members are not allowed to see), should be
tabled until next year.
McLennan of Schwartz Communications says that because of
the way that the APR amendment is written no amendments
to the proposed amendment will be allowed.
have suggested changes that are too substantive and which
are barred by Robert's Rules of Order (pages 575-577), he
perplexed some members of the Society who point out that
the Society, while citing Roberts as its "parliamentary
authority," is in violation of five major Robert's
are rules that say an assembly must sit over a board; proxy
votes are forbidden; tabulated votes must be in the minutes;
all articles in a revision must be brought before an assembly,
and a revision should not be conducted at a regular annual
meeting but only at a series of special meetings.
WARNER SEEKS PR SUPPORT FOR
Warner Bros. Home Entertainment
Group, concerned over reports that raise doubts over the
future of 3-D at home and in theaters, is looking for a
PR firm to perform some "truth squad" tactics
to set the record straight.
The campaign will counter
the negative agreements and develop a long-term strategy
to get out positive news about 3D, specifically Blu-ray
Warner believes the campaign
over time will receive support from other studios. Warners
Jim Noonan, senior VP worldwide strategic promotions and
communications, is spearheading the effort.
Critics predict Blu-ray
will be bypassed as a format, noting that DVDs gave way
to digital downloads/streaming.
Blu-ray player sales are
projected to hit the 24M mark this year, according to Futuresource
Consulting. That's double the 2009 level.
BARCLAYS VET TO APCO
Sukanti Ghosh, corporate
affairs chief at Barclays Bank/India, is now in command
of APCO Worldwide offices in New Delhi and Mumbai.
Prior to Barclays, Ghosh
was chief of corporate and product communications at BankMuscat
in Oman. He also spearheaded work at Contract Advertising
India Ltd. and TBWA India.
Ghosh joins APCO's team
that features Lalit Mansingh, former Indian ambassador to
the U.S. and Indian high commissioner to U.K. and Nigeria.
Brad Staples is CEO of
APCOs Europe, Middle East, Africa and India operations.
Edition, October 13, 2010,
Street, banks, business in general, academia, and
the press take a licking in two current moviesWall
Street with Michael Douglas and Inside Job
with Matt Damon.
Both spell out the reasons
for the economic collapse of two years ago that has touched
the lives of every American, causing immense pain. That
pain persists and will linger a long time.
There is a line in Wall
Street to the effect that, for the sake of money,
media went along with the lies and evasions just like
The more detailed movie
is Inside Job, which is given an ecstatic review
by the New York Times (hard to imagine a movie
more serious and more urgent
a call to arms).
The New York Post,
meanwhile, slammed it with one star, saying it was an
incoherent but thoroughly outraged documentary about the
It notes that valid
criticisms have been made many times before about
Wall Street but that sufficient blame is not being put on
Fannie Mae and Freddie Mac, government entities that swallowed
the bad housing loans made by local banks. Greed is
not a crime, says the review.
Equity Loans, Credit Default Swaps
Business leaders used
PR to mislabel things including second mortgages as home
equity loans. Credit default swaps turned
out to be insurance on speculation. Nothing was swapped.
The insurers didnt even have the money to back up
their failed bets so the U.S. public swallowed them.
NYT columnist Floyd Norris
blamed the entire debacle on CPAs who allowed hidden corporate
debt. (Accountants Misled Us Into Crisis he
Business professors are
accused of being corrupted by consulting fees, seats on
boards, and memberships in the masters of the universe
This is also true in PR
where no PR professors dare say a peep about all the shenanigans
going on at PRSA.
PR academics prize APR
as a tangible credential. They have successfully
fought since 2000 students joining PRS in the 3,700 colleges
that dont have Society student chapters. Only 300
have such chapters.
Academics will hold five
of the 17 seats on the 2011 board.
PR Not Allowed
to Be Conscience
PR failed in its claimed role of being the conscience
of employers. Its as much at fault as Fitch, Moodys
and S&P which certified toxic bonds.
PR especially failed in its job of getting out the factsholding
press conferences and otherwise putting principals in front
of the press.
PR people can only do their jobs to the extent that their
employers allow them to do that.
The NYT notes that many of the highest-profile players
declined to be interviewed for Inside Job.
We encounter lots of similar press-dodging. Art Stevens
and Steve Lubetkin, who argued at length about APR in a
Society e-group, refused to come to our offices for a debate.
They wouldnt debate anywhere else either.
Parliamentarian Colette Trohan does not respond to us although
wed love to ask her how Roberts Rules can be
cited when the Society has done every bad thing to RR except
burn a copy of it on the stage of the Assembly.
Also unavailable are chair Gary McCormick, VP-PR Arthur
Yann, and Universal Accreditation Board chair Anne Dubois.
HGTV, where McCormick is employed in sales (hes not
listed in the PR dept.), helped to contribute to the housing
madness with programs such as Designed to Sell,
House Hunters, and My House Is Worth What?
Even worse were shows called Flip that House
(TLC) and Flip This House (A&E).
in for Kill
There is an epidemic of press evasion.
We are living in a time of PR ascendance, says
the September/October Columbia Journalism Review.
CJR staffer Dean Starkman says that while journalism
has withered, PR has bloomed like a rash.
He quotes The Death and Life of American Journalism
as saying the ratio of journalists to PR people has dramatically
Whereas in 1980 there were 0.45 PR specialists per 100,000
population to 0.36 journalists, now there are 0.90 PR people
per 100,000 to 0.25 journalists.
A sense of empowerment comes through in the tone of
PR professionals, writes Starkman. He should interview
Michael Wolff wrote in the July 2009 Vanity Fair
that The balance of power has surely shifted from
the press to political leaders and every day you can read
it in (White House) press secretary Robert Gibbs cockiness
Todd Purdum, writing in the September VF on Broken
Washington, says lobbying is now the Fourth Estate
and not the press.
Art Yann Illustrates Trend
So when PR Society VP-PR Arthur Yann tells us that three
ODwyer reporters will have to pay $1,275 each or a
total of $3,825 to cover the conference Oct. 16-19 were
Meanwhile, Scott Van Camp of PR News told us he
has a free pass to the conference. Steve Barrett, editor
of PR Week and Jim Sinkinson of Bulldog Reporter
wouldnt answer when we asked if they got free passes.
No recording of the Assembly is allowed and no pictures.
Reporters who leave a designated area will be evicted not
only for the Oct. 16 Assembly but all future Assemblies.
The Society has claimed we dont give it fair
coverage and this no doubt includes our dozens of stories
and more than 20,000 words on the attempt by the Committee
for a Democratic PRSA to win places for non-APRs on the
Trick Being Attempted
An attempt is being made to block the bylaw amendment that
would let non-APRs on the board for the first time in more
than 30 years.
This amendment says members would be eligible for the board
if they met one of three requirements: APR, Society leader
service, or 20 years in ever higher PR posts.
The main thrust was that APR was no longer a requirement.
Opponents are now trying to scuttle the amendment by demanding
that candidates have any two of the three requirements.
Parliamentarian Colette Trohan advised that trying to add
anything to the amendment is against Roberts Rules
(although PRS is in violation of a least five such Rules).
Trohan said something could be taken away from an amendment
(two qualifications could be reduced to one) but an extra
qualification would have to wait until next year.
That is music to the ears of the APR fanatics. The Universal
Accreditation Board should remove the APRs from all 17 directors
because they have used their APRs in a competitive situation,
which is strictly forbidden under UAB Guidance.
UAB has the power to remove APRs.