Edition, October 20, 2010, Page 1
EYES COMMS. PITCHES
National Institutes of Health has issued an RFP to assemble
a roster of firms to handle various communications and public
affairs assignments over the next five years.
resulting contract, known as an indefinite delivery/indefinite
quantity pact, will be for a base year with four options.
A handful of firms are typically selected from an RFP process
to compete for assignments under IDIQ terms.
assignments, outlined broadly in the Oct. 6 RFP, will cover
tasks like research, media analysis and outreach, PR, and
social marketing, among other communications assignments.
NIH is the medical research arm of the federal government
and has an annual budget of more than $30 billion and is
based in Bethesda, Md.
previously reported, Centers for Medicare and Medicaid Services,
like the NIH part of the Dept. of Health and Human Services,
is planning a similar review later this month or in November.
Proposals are due Nov. 17. Documents can be downloaded from
PITNEY BOWES UNIT SHIFTS PR
Shift Communications has
picked up PR duties for Pitney Bowes Business Insight, a
unit of the mail services giant, following an agency review.
Schwartz Communications had the account.
The PBBI unit provides
location data for business customers and was formed with
PBs 2007 acquisition of MapInfo Corp for $408M.
Tech-savvy Shift was hired
to broaden awareness of the company's software offerings.
Matt Broder, VP of external
comms. at PB, cited Shifts reputation in PR and social
media as working hard to understand the nuances of
businesses like ours.
EDELMAN HONORS MATRIARCH
Edelman has launched Ruth:
Edelman Integrated Marketing to honor the wife of
PR firm founder, Dan Edelman. CEO Richard Edelman told O'Dwyer's
that his mother is thrilled with the tribute.
R:EIM offers brand &
visual design identity, editorial, consumer advertising,
events, graphics, mobile marketing and playanywhere content
to clients such as UPS, Samsung, Starbucks, Pfizer, eBay
and Smith Brothers Farms. In announcing the unit, Patrick
McGuire, president of Ruth, said Ruth Edelman has
been a protector of the Edelman brand for 58 years.
LEWIS ACQUIRES VALLEY FIRM
Lewis PR has acquired
seven-year-old tech firm Page One PR in all-cash deal.
Page One, which has offices in San Francisco and Palo Alto,
specializes in B2B social media campaigns and has worked
with clients like Cisco, SAP and Google. It has a staff
of about 20.
Lewis said the deal is
part of its acquisition strategy that included Belgium-based
Leads United last year.
Page One was founded by
former reporter Lonn Johnston and Craig Oda, a Valley veteran.
Oda said revenues are up 20 percent this year on new social
media business from McAfee and Polycom.
We never set out
to join another communications and marketing agency and
we weren't looking for a buyer, Oda said announcing
the deal on the Page One blog. But growing this quickly
brings its own operations and management challenges.
Page One will operate
as a subsidiary to Lewis, which topped $8M in billings in
2008 and has U.S. operations based in San Francisco.
SITRICK HANDLES LOCKHEED DEAL
Sitrick & Co. is repping
Veritas Capitals $815M deal to acquire Lockheed Martins
Enterprise Integration Group Unit consulting business.
LM put the operation up
for sale in June due to new Pentagon rules on weapons purchases
to prevent conflicts of interests between defense contractors
and their advisory units. The defense giant believes the
deal allays Uncle Sams concerns about perceived conflicts.
EIG has 1,800 employees
providing analysis and engineering, integration and risk
mitigation services to the U.S. intelligence community.
Annual sales are in the $625M range.
New York-based Veritas
was founded by Robert McKeon, former chairman of Wasserstein
Perella Management Partners and co-chief of Wickes Cos.
Michael Sitrick, former
senior VP-comms. at Wickes, is working the deal for EIG
with Lewis Phelps.
President Bill Murray earned a base salary of $323,068
last year, according to the Society's just-released Form
990 federal filing. He also collected $32,500 in retirement/deferred
compensation and $18,050 in non-taxable benefits. That puts
the total package at $373,618.
CFO Philip Bonaventura
was PRSAs next-highest paid staffer, earning $184K
in pay, $32,500 in other comp and $5,206 in benefits. Jennifer
Ian, VP-membership marketing, trailed with a salary of $121,739
plus another $9,458 in comp/benefits.
Edition, October 20, 2010, Page 2
McFARLANE HEADS SO. SUDAN
Bud McFarlane, who was President Reagan's national
security advisor, registered Sept. 23 with the Justice Dept.
as president of the U.S.-Southern Sudan Development Co.
in southern Sudan are supposed to go to the polls in January
to decide whether oil-rich South Sudan becomes independent.
living in the U.S., U.K., Australia, Canada, Uganda, Kenya,
Ethiopia and Egypt will also vote.
tally was part of a peace treaty ironed out in 2005, a pact
that ended two decades of war between north and south. More
than 1.5M people died.
has been providing oral advice to south Sudanese officials
on enhancing the professionalism and readiness of
the security forces, attracting foreign assistance
from the U.S. and other governments, and lining up
private sector cash for infrastructure projects.
to McFarlane's federal filing, he has worked to promote
the interests of Southern Sudan for the past two years,
receiving a payment of $700K in 08.
MORTGAGE TRADE GROUP TAPS
The trade group for mortgage
bankers in Washington, D.C., has filled its vacant senior
communications and marketing slot after four months as mortgages
draw national interest.
Barbara Van Allen, chief
marketing officer for disability employment non-profit NISH,
has been named senior VP of communications and marketing
for the Mortgage Bankers Association.
I am very excited
to join the MBA at such a critical time in the industry's
history, she said in a statement.
The appointment comes
as the mortgage sector endures sustained scrutiny and pressure
mounts on banks and regulators amid reports of shoddy lending
and foreclosure practices.
Shell join the trade
group Nov. 1, taking over for Cheryl Crispen, who held the
post for eight years before leaving in June for the Securities
Industry and Financial Markets Association.
Van Allen was managing
director of global communications at Cushman & Wakefield
and director of corporate communications at ITT after a
seven-year stint on the Hill.
BETTE BURSON HONORED
More than 500 people packed
City Colleges Grad Center auditorium Oct. 12 to celebrate
the life of Bette Burson, who died Sept. 16 from an inoperable
brain tumor. She was 85.
Harold Burson, Burson-Marsteller
co-founder, expressed gratitude for the outpouring of support
that he received for the loss of his wife of 60-plus years.
Among the 700 letters of condolences are letters from Nancy
Reagan and George H.W. Bush. Burson's sons, Scott and Mark,
and grandchildren also spoke.
The ceremony ended with
a champagne toast to Bette. She told Harold that she wanted
to be remembered with cheers, not tears.
CHICAGO PR MAN SAYS 'NO' TO
Chicago PR man Joe Sanchez
has launched the NotoRahm.com site to drum up opposition
to Rahm Emanuels run for mayor of the Windy City.
He told ODwyers
that Emanuel - as President Obamas chief of staff
- twisted many arms to win Congressional support
for bills that are currently bankrupting the country. He
worries that if Emanuel and his cronies gain power in Chicago
the city would fall into financial ruin.
Sanchez conceded that
Emanuel, a former Chicago congressman, is currently the
front-runner to succeed Mayor Richard Dailey, but Sanchez
believes time is on his side.
The mayoral election is
set for Feb. 22. Sanchez is looking for a huge Republican
victory in the mid-terms to build momentum for a fiscal
conservative to emerge as a viable challenger to Emanuel.
Sanchez, who served as
an Army PA officer in Iraq for a little more than a year,
has received donations from 270 people since the Oct. 1
launch of his site. That amounts to more than $7,000. He
needs at least $50K for a NotoRahm billboard on a busy Chicago
highway. He's confident that donations will pour in after
Election Day next month.
Sanchez was on duty in
Iraq on Dec. 21, 2004 when a suicide bomber blew himself
up in a mess tent in Mosul, killing 14 U.S. soldiers, four
Halliburton contractors and three Iraqi soldiers. He handled
media such as CNN, BBC, Reuters, AP, Agence France Press
and Fox News.
He now runs PRSmart (www.prsmart.us),
which offers a la carte services. Sanchez can
be reached at 866/381-1667.
SHIRLEY TO TEACH AT REAGAN
Craig Shirley, a longtime
GOP communications hand and president/CEO of Shirley &
Banister Public Affairs in Alexandria, Va., will be the
first Reagan scholar at the ex-president's alma mater, Eureka
College, in 2011, as he teaches a course on presidential
Shirley will lead A
Survey of American Presidential Campaigns during the
May term as the first Ronald Reagan visiting scholar at
the Eureka, Ill.-based college, a program developed to mark
the centennial of the 40th president's birth next year on
Reagan was a member of
Eureka's class of 1932 and served for 18 years on its board
Shirley wrote a 2009 book
about Reagan's 1980 campaign and spoke at the college in
March to promote the tome.
He also penned a 2005
book on Reagan's 1976 challenge to President Gerald Ford
in the Republican primaries called Reagans Revolution.
He is currently writing
Citizen Newt, a political biography of former
House Speaker Newt Gingrich.
Shirleys PR firm
caters to mostly conservative clients like Ann Coulter and
Delaware Senate hopeful Christine ODonnell.
Edition, October 20, 2010, Page 3
AOL TO BID FOR YAHOO
AOL is exploring a takeover
bid for Yahoo to create enough corporate heft to compete
with Google, according to a report in the Wall Street
The former Time Warner
unit may team with private equity companies such as Silver
Lake Partners and Blackstone Group.
Yahoo has been hit by
executive exits, disappointment over CEO Carol Bartzs
turnaround plans and a lackluster stock price. Yahoo rebuffed
a $45B takeover bid from Microsoft in 2008.
Meanwhile, Microsoft announced
a data sharing partnership with Facebook in order to give
its Bing search engine more buzz. The software giant owns
a 1.6 percent stake in Facebook.
ABRAMS RESIGNS TRIBUNE POST
Lee Abrams, chief innovation officer at Tribune Co., resigned
Oct. 15 after he was suspended earlier in the week for sending
a companywide memo that had links to sites that some people
might find offensive.
Randy Michaels, CEO, said last week that Abrams was suspended
indefinitely without pay while the company investigates
In his Think Piece: Encouraging Forward Movement
memo, Åbrams told of the need to localize the feel
of New York TV station WPIX in order to capture the mood
of the city with its pan-ethnic and gritty reality.
One link titled sluts featured a fake news piece
from The Onion that showed a bus-load of drunken
and half-naked women wandering on a highway after an accident.
Abrams sent his own memo to personally apologize to everyone
who was offended by the video link.
It reflected poor judgment on my part and Im
sorry, he wrote. The video was in bad taste
and a parody of a cable-type show. It is not something
that we would ever air on our TV stations, in fact quite
the opposite, we show this as an example of what not to
GAP SCRAPS NEW LOGO AMID BACKLASH
Clothing retailer Gap Inc. has scrapped a new logo amid
an online backlash against the new design and a decision
to abandon the companys iconic white lettering inside
a blue square.
Weve been listening to and watching all of
the comments this past week, said a statement from
Gap corporate communications attributed to Marka Hansen,
president of the brand for North America. "We heard
them say over and over again they are passionate about our
blue box logo, and they want it back. So weve made
the decision to do just that we will bring it back
across all channels.
The decision came Oct. 11 and followed the companys
initial response to the criticism Oct. 6, in which it asked
for user-created submissions.
Hansen penned an op-ed in the Huffington Post on Oct. 7
in an attempt to explain the thinking behind
the change of the 20-year-old logo.
We chose [the new] design as its more contemporary
and current, she explained. It honors our heritage
through the blue box while still taking it forward.
The company said Oct. 11 that it has "learned a lot"
through the episode, including that it missed the opportunity
to engage with the online community.
This wasnt the right project at the right time
for crowd sourcing, said the statement. There
may be a time to evolve our logo, but if and when that time
comes, well handle it in a different way.
The logo, created by New York agency Laird & Partners,
was intended to be a long-term commitment for the brand
with a nod to the future.
MAIDMENT LAUNCHES CONSULTING
Paul Maidment, who stepped down as co-editor of Forbes
Media in June, has launched Bystander Media, an online content
management company for start-ups and traditional publishers.
Maidment joined Forbes in 2001 as executive editor of Forbes
and editor of Forbes.com. He built Forbes.com into one of
the top sites in the financial/business arena.
Prior to Forbes, Maidment served as founder/editor of the
Financial Times FT.com,
which was launched in 1995. A highlight there was the integration
of print and editorial staffs. Earlier, he was at The
Economist, reporting from New York, Tokyo and London.
E5 GLOBAL REBRANDS
E5 Global Media has rebranded as Prometheus Global Media,
a moniker that CEO Richard Beckman will give it more weight
and gravitas in the publishing world.
The company is home to B2B magazines such as Adweek,
MediaWeek and Hollywood Reporter. It made
news last month with the addition of high-profile Vanity
Fair contributor Michael Wolff to the post of editorial
director of Adweek Group.
VIACOM DISCOVERS KLINE
Viacom has hired David Kline as senior VP technology/chief
information at the corporate level and for its key MTV Networks
property. He takes the post Nov. 1, reporting to Viacom
CFO, James Barge and MTV COO Rich Eigendorff.
Kline is in charge of Viacoms technology infrastructure
as well as MTVs online technology/services, content/distribution,
applications development and security/compliance.
Kline was recruited from Discovery Comms., where he held
the executive VP and CIO posts. He also spent ten years
at Cablevisions Rainbow Media.
AP JUNKS WRITER
Associated Press is dropping its Associated Press
Writer byline after a run of more than 80 years for
the content neutral Associated Press identification.
Tom Kent, deputy managing editor for standards and production,
says the move reflects the fact that AP staffers have
extensive multimedia skills and work with several platforms
The change does not affect special bylines such as AP
Political Writer, AP Military Writer and
AP Sports Writer.
news continued on next page)
Edition, October 20, 2010, Page 4
ADDS CHINESE MEDIA MOGUL
chief Martin Sorrell has added Chinese media mogul Li Ruigang
to its board of directors in a move that gives the Dublin-headquartered
ad/PR combine plenty of connections in China,
according to a report in the Financial Times.
of the Chinese communications market is a top priority for
is president of Shanghai Media Group, which owns 15 TV stations,
11 radio frequencies, eight newspapers and magazines including
Chinas most influential financial publication, CNB
holdings also include 30 pay TV channels and broadband/mobile
TV properties, making it the largest content and distributor
of Chinese language programs in the Mainland.
chairs China Media Capital, the countrys only sovereign
private equity fund dedicated to the media. It has a partnership
with Rupert Murdochs News Corp. Star China entity.
also added Sol Trujillo, who served as CEO of telecoms on
three continents; U.S. West (now Quest), Orange (now France
Telecom) and Telestra (Australia). The Wyoming-born Trujillo
has served on the boards of Bank of America, Gannett, PepsiCo,
Target and Silk Road Technologies.
PR units include Ogilvy PR Worldwide, Burson-Marsteller
and Hill & Knowlton.
STUDY: CEOs NOT SOCIAL
Although most CEOs are
quoted in news stories and use speaking engagements to reach
external audiences, most CEOs at the worlds top 50
companies are not using social media and online communications
for that purpose, according to a Weber Shandwick study.
Sixty-four percent of
that top group of CEOs are not engaged digitally with external
audiences, compared with 93 percent that used a more traditional
route quotes in major publications and 40
percent who booked speaking engagements to non-investor
Weber Shandwick found
that most CEO online visibility is limited to whats
said about the executives on Wikipedia. Only 36 percent
make appearances in social media channels or on their companys
website, which most often comes in the form of a letter
or message from the CEO-type posting.
Leslie Gaines-Ross, who
studies online reputation at WS, said a CEOs time
is better spent with customers and employees during a period
of economic crisis and battered reputations in the corporate
sector, but she expects that paltry digital media performance
to trend upward.
As we continue to
track the rise of the Social CEO and chief executives become
more comfortable with the new media, we expect that this
will change and change fast, she said.
The Interpublic firm,
which polled 60 CEOs from 50 companies in the U.S., Europe
and Asia-Pacific and South America, said the statistics
are important because CEOs at admired companies,
or those with strong reputations, had greater online profiles
than those at lesser respected corporations.
Beside letters or CEO
messages on company websites, which are utilized by 28 percent
of the so-called socialized CEOs, some have
turned to video or podcasts (18%), while fewer than 10 percent
use Twitter, Facebook or external blogs.
TABLET APPS ON THE RISE
Media and advertising
research firm McPheters & Company said its iMonitor
service is now providing evaluations of more than 626 tablet
applications from publications for devices like iPads, a
10-fold increase since it began tracking the apps in late
M&C said the U.S.
accounts for about one-third of all apps for magazines and
Joining that group this
month were Rodale's Organic Gardening, which released an
iPad app for $3.99 per digital edition of the magazine.
It is Rodale's fifth iPad app.
The New York Times
on Oct. 15 released a revamped iPad app adding 25 sections
of the paper, including more videos and photos, and enhanced
navigation. The Times app is free but the paper is planning
a pay model to be released next year. The company said its
iPad app will then require a paid subscription.
Wedding publisher The
Knot also kicked off an iPad app this month for The Knot
Weddings Magazine. Cost is $4.99, half of the newsstand
GANNETT PROFIT UP 20.8%
Gannett reported a profit
of $101.4M for the third quarter, up 37.5 percent for the
same period of 2009. Operating revenues were flat at $1.3
Gannett said its publishing
segment had income of $130.9M in Q3 as revenues fell 4.8%
to $969.4M compared with '09. Advertising revenue fell 3.8%,
including a 3.2% drop in the U.S. National ads were up 3.3%,
but retail (-6%) and classified (-2.1%) adds fell.
income, its strongest unit during the quarter, was $66.6M
as revenues increased 22.3% to $185.3M over Q3 of 2009.
Political ad spending totaled $36.3M to date this year,
in-line with the presidential election spending in 2008
and ahead of 2006's cycle.
Digital operations posted
$157.7M in revenue, up 10.3% over 2009 on the strength of
its CareerBuilder and PointRoll units. Measuring digital
revenue in its digital properties and those posted by other
business segments, Gannett said it earned $255.7M, up 9.9%
over 2009. Thats about 19 percent of its total operating
ADLER ADDS TW COMMS. HAND
Kyle Giunta, a communications
coordinator for Time Warner, has joined former TW corporate
comms. chief Edward Adler at MediaLink, which has offices
in New York and Los Angeles.
Giunta will help Adler
develop a strategic communications practice at MediaLink
and will oversee day-to-day management of various accounts.
Adler said Giuntas
experience in new media is particularly valuable to the
Edition, October 20,
2010, Page 5
OF PR FIRMS
FIRMS OF THE INC. 5000
PR agencies were named to Inc. Magazines 2010
Inc. 5000 list of fastest-growing private companies for
the second straight year.
PR on the list are MarketWave,
Dallas (1,441); San Francisco-based WCG, formerly WeissComm
(1,773) of D.C.; Dukas
PR, New York
San Francisco (2,090); Dodge
Ga. (2,703), Lambert,
Edwards & Assocs.,
Grand Rapids, Mich., (2,799); Voce
Sunnyvale, Calif., (3,122); Nyhus
San Francisco, (3,346); Makovsky
New York, (3,417); Spark
PR, San Francisco
New York (3,627); rbb
Gables, Fla. (3,760); Adfero
York (3,847); Levick
D.C. (3,875); Fraser
Angeles (3,915); The
Phoenix (3,960); Arketi
Houston (4,444); APCO
Reston, Va. (4,509); Krupp
New York (4,725); Vladimir
Springs (4,917), and Schneider
Inc. president Bob LaPointe: The leaders of the companies
on this years Inc. 5000 have figured out how to grow
their businesses during the longest recession since the
STUDY: NO COMMITMENT TO GO
Gibbs & Soell found
in its 2010 Sense & Sustainability survey that U.S.
consumers and Fortune 1000 executives doubt there is widespread
commitment to go green.
G&S reports that only
29% of executives and 16% of consumers believe that a majority
of businesses are committed to "going green,"
althoughm executives (54%) and consumers (48%) believe "some"
businesses are committed to that task.
The online study was conducted
in July 2010 by Harris Interactive among 2,605 U.S. adults
and 304 Fortune 1000 executives.
Ron Loch, senior VP-greentech
and sustainability practice, Gibbs & Soell said the
general skepticism" represents a critical
communications challenge for business leaders.
Executives cited insufficient
return on investment (78%), consumers' unwillingness to
pay a premium for green products or services (71%), and
difficulty in evaluating sustainability across a product
life cycle (45%) as the top barriers to more businesses
More than two-thirds of
executives (69%) indicated their companies have people responsible
for sustainability or green initiatives, but most have added
responsibilities for such efforts to the primary duties
of a team of individuals (35%), or a C-suite or senior level
position (15%). Only about one in 10 say they have a C-suite
or senior level post solely for sustainability (12%), while
31% said there is no one at their organization who is primarily
or partially responsible for green initiatives.
Kommunications, New York/Dr. Timothy Harlan, internist
and creator of the healthy eating brand Dr. Gourmet, for
brand management and consulting, and national media relations.
PR, New York/Wags & Tags, Pennsylvania-based
maker of dog tags fabricated from precious metals and stones,
Communications, Boston/UBM TechWebs Enterprise
2.0 Conference series, for PR. The firm handled the Boston
conference and is gearing up for the Nov. 8-11 event in
Santa Clara, Calif.
Associates, Washington, D.C./Pure Power, Singapore-based
clean tech and specialty chemical producer, as AOR, including
IR, media relations, shareholder comms. and social media.
Merrell & Partners, Raleigh, N.C./Bank Independent,
for PR support and media planning and buying for the North
Alabama community bank.
Brandon Agency, Myrtle Beach, S.C./Southern Tide,
apparel maker; South Carolina State Fair; North Beach Towers,
oceanfront residences, and M. Dumas and Sons, men's clothier,
all for social media support.
PR, Atlanta/Chateau Elan Winery & Resort, for
development of a strategic communications plan, along with
media relations and marketing for the Braselton, Ga., resort,
which recently completed a $1.5M renovation.
Communications, Atlanta/National Society of Certified
Healthcare Business Consultants, for PR, website redesign
and collateral; Specialists on Call, emergency telemedicine
consultations, for direct marketing and brand awareness
centered on a new website, and Exalenz Biosciences, Israel-based
medical diagnostic system developer, for PR and social media.
Atlanta/Radiotherapy Centers of Georgia, cancer treatment
and research, and Mount Vernon Presbyterian School, non-profit
day school, for PR.
Borges Agency, Miami/Aperion Audio, speaker manufacturer;
Root Four Imagination, automotive consumer electronics;
Level Up, storage solutions for video game systems; Portable
Sound Laboratories, portable speakers; PLX Devices, consumer
electronics; Cervantes Mobile, Bluetooth keyboards, and
Sculpteo, 3-D printing, for PR and social media.
PR, Miami/Investor Solutions, investment advisor,
for branding, marketing and PR, including a media relations
Street Communications, Salt Lake City/ HTN Communications,
sports TV and radio transmission provider, for PR to develop
and maintain a presence in the trade press.
PR, Woodland Hills, Calif./Vogue Tyre and Rubber
Co., custom whitewall tire maker, as AOR for PR, including
the launch of new lines of branded products, raising awareness
for the brand within the industry and among consumers, and
assisting with representation at media related events.
Edition, October 20, 2010, Page 6
REBRANDS AS 25TH ANNIV. NEARS
Media CEO Kevin Foley has rebranded his Atlanta-based broadcast
PR firm as it looks ahead to next years 25th anniversary.
has unveiled a sleeker logo and a redesigned website, offering
one-stop shopping for those seeking a broadcast
PR partner, says Foley. KEF Media also officially dropped
Associates from its name.
has turned over day-to-day operation of the firm to newly
appointed co-presidents Yvonne Goforth-Hanak and Linda Buckley.
Goforth-Hanak joined KEF in 2001 as assistant producer.
Buckley worked with her in the PR department of Universal
Studios before moving to KEF in 2004.
will keep busy on client/creative consulting and business
has also appointed Julie Longino and Mark Edwards as VPs
in the digital and media practices, respectively.
was a freelance web designer, while Edwards worked as a
sports and news anchor/reporter.
NOVITA HAS ONLINE VNR SERVICE
Ernest Landante, Jr.,
president of East Brunswick, N.J.-based Novita Issue Communications,
has launched Online VNR, a turnkey video production unit
for online VNRs.
Landante said the VNRs
are reported by an Emmy award-winning TV news reporter and
"look and sound exactly" like a 1.5-to-two-minute
television news story. Each package includes interview sound
bites of client spokespeople and B-roll of the client's
facility or event. SEO services are also available.
Landante said online VNRs
appear on YouTube, iTunes, Facebook, or on clients
websites, among other outlets. Mass.-based Flimp Media is
partner for the service.
PACE PRODUCES APP FOR CVB
custom publisher Pace Communications has produced a smartphone
and tablet PC app for the Santa Barbara Conference &
Visitors Bureau and Film Commission to tout the city's culinary
and wine scene.
The app, a companion piece
to the CVB's print magazine, Sip & Savor, includes listings
for restaurants, wineries, vineyards, wine shops, specialty
food stores, in addition to lodging and entertainment options.
It also includes editorial content from the magazine.
The free app works on
devices like iPhones, iPads and Android phones.
NFB SCORES WITH DIGITAL RELEASE
Arlington, Tex., handled a digital news release campaign
for the National Federation of the Blinds Driver
Challenge across the Internet, radio and TV.
Anil Lewis, director of
strategic communications for the NFB, said the digital release
recorded millions of hits and maximized media exposure while
still allowing the group to control the message.
Gardner, former managing director of Edelman's Taipei
office and director at Hill & Knowlton in Hong Kong,
to in-text advertising company Vibrant, New York, as director
of communications. He handles PR and media relations. Previous
stints included Cornell University and Weber Shandwick after
a journalism career.
Evert, who handled consumer accounts at Warner Communications,
to 360 PR, Boston, as an A/E. Mark Nolan, a former intern,
joins as an A/C and Kristen Thompson as executive assistant.
Gregory, strategic communications specialist supporting
the U.S. Army account at Jane Mobley Associates, to Susan
Davis International, Washington, D.C., as a senior A/E.
Brown, head of marketing communications for E-Luminate
Group, to Widmeyer Communications, Washington, D.C., as
a VP in its education practice. Rachel Zaentz, who handled
education clients at GMMB, joins as an A/M.
Brunelle, who counseled law firms at Jaffe PR in
10 years there, to Hellerman Baretz Communications, Washington,
D.C., as a senior VP.
Duffy, deputy communications director for the McCollum
for Governor campaign. to Ron Sachs Communications, Tallahassee,
as an A/M. He was previously a speechwriter to Sens. George
Le Mieux and Mel Martinez (Rs-Fla.) and worked at the Labor
Dept. during the recent Bush administration.
Saunders, previously with real estate firm UDR, to
Bayview PR, St. Petersburgh, Fla., as an A/C.
Lindstedt, who worked in account services at iC Group,
to Bader Rutter & Associates, Milwaukee, as a team leader.
James has resigned as VP of public affairs for the
Port of Houston Authority and set up HillDay PR with the
PHA as a client.
Kendall to VP, corporate affairs and sustainability,
at forest products company Weyerhaeuser Company, Federal
Way, Wash. She succeeds Ernesta Ballard, senior VP, who
is retiring. Kendell, who joined the company in 1989, oversees
the company's federal and regional public affairs, communications,
community investment, sustainability, and environment, health
and safety functions reporting directly to president and
CEO Dan Fulton.
Herrick to GM of MWW Group's New York office. He
had been an executive VP in the East Rutherford, N.J.-based
firm's global consumer marketing practice.
Fahie to executive VP, Carolyn Izzo Integrated Communications,
Etrog Cohen to media specialist, a new position at
Nancy J. Friedman PR, New York.
Edition, October 20, 2010, Page 7
FRANK, ABERNATHY LEAD M&A FIRMS
Frank, Wilkinson Brimmer Katcher and Abernathy MacGregor
Group were the top PR firms in the U.S. M&A sector for
the first three quarters of 2010 as ranked by value of deals
and quantity of transactions, respectively, according to
Frank counseled 59 deals totaling $99.6 billion during that
period, including advising CenturyLink in its April $22B
acquisition of Qwest Communications, and working the nearly
$9 billion acquisition of Allegheny Energy by FirstEnergy
Corp. in February.
MacGregor Group, meanwhile, worked 73 deals so far this
year, ahead of Kekst and Company (70), Joele Frank (59),
FD (58) and Brunswick Group (47). All five of those top
firms by volume posted double-digit increases from the same
period of 2009, including a 32-deal increase for AMG and
increase of 23 and 20, respectively, for Joele Frank and
Brunswick. Deal count is up more than 25% this year over
'09, according to mergermarket.
those gains, U.S. M&A activity by value is down 1.6%
from 2009 levels, the research company said, and U.S. share
in global activity fell from 43% last year to 33.9% this
Verbinnen & Company worked 46 deals worth $66.8 billion
during the period, landing it fourth in the value ranking.
The firm was also PR counsel to MetLife in its $15.5B bid
for American Life Insurance Company, the second largest
deal of the year behind the CenturyLink bid. Kekst repped
American Life in the March deal.
Brunswick is leading M&A firm through three quarters
by value ($224B) and No. 2 in deal count (131). FD leads
global firms by deal count with 156 through Q3.
M&A totaled more than $1.4 trillion through Q3 of 2010,
up 25% from the same period of 2009. Deal count was up 18%
STANTON GUIDES GYMBOREE DEAL
Stanton PR and Marketing
is guiding Bain Capitals $1.8B acquisition of Gymboree
in a deal well received on Wall Street.
The $65.40 offering represents
a 58% premium over the Sept. 30 closing when takeover speculation
The Wall Street Journal
reported the deal signals the willingness of Bain to pay
a premium for a brand that has a loyal following.
The New York Times believes the premium reflects
how private equity firms valued debt-free, cash-rich
specialty retailers like Gymboree.
San Francisco-based Gymboree
is headed by Matthew McCauley and has more than 1,000 stores
in the U.S., Canada and Australia.
Its play and music
classes are available in more than 600 franchised
and company-operated centers in 30 countries. It was the
success of those classes that put Gymboree into the specialty
Gymboree earned $110M
on $1B revenue for the fiscal year ended July.
Joele Frank, Wilkinson
Brimmer Katcher repped Gymboree in the deal.
KETCHUM CROWDSOURCES W/ STUDENTS
Ketchum has unveiled a
four-month pilot program to crowdsource creative
ideas for PR services for its clients from students in the
U.S., U.K. and Asia.
Client Wendy's is using
the service, called Mindfire, for a new product launch.
include Bournemouth Univ. (U.K.), Univ. of Colorado at Boulder,
Cornell Univ., New York Univ., Carnegie Mellon Univ. and
The Chinese Univ. of Hong Kong.
seeing a desire among our clients for a steady stream of
new and creative ideas, along with a willingness to accept
good ideas from any part of the marketing discipline,
said chief information officer Andy Roach, who oversaw Mindfires
development with partner and chief innovation officer Karen
The brain trust includes
a pool of 125 participants registered at the schools during
a four-month pilot phase of the program, Ketchum said.
The students will receive
career coaching, personalized training, job alerts and prizes
provided by clients.
Ketchum said if a student's
idea is adopted it will work with the individual to determine
if they will help execute the program, in which case they
will be compensated.
The agency also said it
will donate to Room to Read, which buys books for children
in the developing world, for every idea posted from the
EBAY VET JOINS F-H
Richard Kanareck, ex-communications
director for eBays European operation, is the new
managing director of Fleishman-Hillard's London office.
At eBay, Kanareck was
in charge of the online auction house's repositioning campaign
in a dozen markets.
F-H CEO Dave Senay says
Kanarecks hire is part of his firms effort to
offer integrated global communications packages to its clients.
Kanareck will work to make sure that clients are completely
at home in the digital world.
The ex-eBay staffer has
15 years of PR experience and reports to Kevin Bell, regional
president of F-H's U.K., Africa and Middle East operations.
JUNIPER HIRES EX-HPer
David Shane, who left
H-P as VP/corporate communications in August, has been named
to that same title at networking products and services giant
HP brought in Bloomberg
reporter Connie Gulgielmo in the VP post in August as the
company was in the spotlight amid the ouster of CEO Mark
Shane, who had been consulting,
is a former Weber Shandwick VP who worked on the corporate
side at ICM, Tivo and Comcast. WS works with Juniper.
At the networking services
company, he handles media and analyst relations, social
media and executive communications, in addition to global
He reports to chief marketing
officer Lauren Flaherty.
Juniper, based in Sunnyvale,
Calif., posted sales of $3.3 billion in 2009.
Edition, October 20, 2010,
Fans Routed Unbelievers at the PRSA Assembly Oct. 16.
trounced delegates who would open seats on the national
board to the general membership.
vote was 172-104 against an amendment that would let non-APRs
on the board as long as they had either 20 years in ever-higher
PR posts or Society leadership posts.
to achieve a two-thirds majority were 184 votes.
had buried a motion for a roll call vote on the amendment
by voting 233-45 against it.
undemocratic action blocks members from knowing how their
elected delegates voted.
Committee for a Democratic PRSA (CDP) should push for publication
of how the delegates voted. The CDP needs to know where
the strongholds of APR are.
Leaders can get permission from this by doing an electronic
poll or having a teleconference. There is a chronic neglect
of modern communications tools at the Society.
only ones having this priceless political knowledge now
are the board and some staff members.
Compromise Was Offered
"compromise amendment" (discussed in a e-group)
that would have added one more qualification was not put
Colette Trohan had said in a two-page memo that she would
rule "out of order" any such attempt because "scope
of notice" would be violated.
shut off debate after a half hour by the margin of 181-93.
greeted a delegate who said taking the APR exam should not
be a barrier to anyone who wants to serve. Letting someone
on the national board who has only been on a local committee
one year and who is not APR "does not serve the best
interests of the Society," the delegate said. Non-APRs
were accused of "lack of commitment."
Lewton Lead Amendment Supporters
Stevens of the CDP and Kathy Lewton of the WestFair chapter
led those in support of the motion.
delegate noted that Lewton had posted more than 10,000 words
in the governance e-group on the issue.
said it was unfair to deny full membership rights to more
than 16,000 members.
interviewed during a break in the afternoon session, said
those who wanted to open national posts to all members reminded
him of President Reagan vowing to tear down the Berlin Wall.
is the Society's own "Berlin Wall" and it must
come down in order to bring democracy and freedom to the
group, he said.
delegates, he added, unwittingly insulted many corporate
and agency executives by saying they are unworthy to be
in national Society leadership.
are the very people that many in this room want to obtain
jobs and accounts from," he noted. The delegates behaved
"in a very short-sighted manner," he said.
Give Us Their Pens
While talking to Stevens,
about 20 delegates formed a line and began presenting us
with their pens.
Delegates were borrowing
a custom from Princeton University which was portrayed in
the movie, "A Beautiful Mind." Thomas Nash (played
by Russell Crowe) is presented with pens at a faculty club
lunch by fellow professors as a gesture of support and respect.
One of the delegates said
our coverage of the Society had achieved a "flashpoint"
in blogville (gone viral).
Delegates were aware that
we were the only reporter at the Assembly and also that
we had been denied admittance to the Assembly lunch.
We tried to enter but
Society VP-PR Arthur Yann blocked the way. Delegates saw
this and also our attempts to win some support from former
Society President Judith Phair and current Tri-State director
Both said they were helpless
to do anything. Yann said it was the board's decision to
block us from attending the Assembly lunch although this
has happened only once before in 40 years-the 2007 lunch
presided over by Jeff Julin when the Strategic Plan was
We asked both Phair and
Appelbaum, "Who is in charge of the Society-the staff
or the members?"
Yann could give us no
reason for being blocked from the lunch.
He had also tightened
press restrictions, saying no photos at all were allowed
of the Assembly, even when it was not in session. He sat
close by for most of the Assembly to insure we did not take
pictures or record anything.
Making the motion for
a roll call vote was Michael McDougall of Bausch & Lomb
who also specified that the results be available "within
McDougall, a supporter
of non-APRs on the board in the Society e-group, reiterated
his view that the entire board of PRSA appears to be in
violation of the "Usage Guidance" of the Universal
Accreditation Board because it has used APR for "competitive
purposes" (eliminating competition from 80% of the
UAB is supposed to remove
APR from anyone who does that but UAB chair Anne Dubois
said "competition" only refers to competition
for jobs and accounts. McDougall rejected this argument.
PRSA members comprise
a majority on the UAB.
Lauri-Ellen Smith, special
assistant to the sheriff in Jacksonville and chair of the
PA & Government Section, said that her "credibility
goes up" whenever she mentions her APR in a business
"APR shows I'm committed
to my profession," she said.
Such remarks could be
interpreted as using APR in a competitive business situation.
Sees "Emperor's Clothes"
Daryl McCullough, CEO
of Paine PR, Irvine, Calif., said it was about time someone
told the Assembly the truth about itself-like the boy who
told the emperor he had "no clothes."
"This Assembly is
in crisis of relevance," he said.
"To have 16,000 of
your own members disenfranchised is not something to be
proud of but to be embarrassed by. You have shown yourself
to be an insular group."
McCullough said his firm
has 85 staffers and he does not look for APRs. In fact,
he said, APRs perform less well than non-APRs.
During a discussion on
the future of APR, one delegate said that since the current
test seems to target junior PR people (21 chapters of two
college textbooks are recommended as study materials), there
might be two levels of APR-a "junior APR" for
those who take the current test and a "senior APR"
for those further ahead in their career ladders who take
a different test.