Edition, October 27, 2010, Page 1
FIFTEEN ACQUIRES BLUESHIRT
Fifteen Communications Group, parent to firms like M Booth,
Bite Communications and Text 100, has acquired San Francisco-based
The Blueshirt Group, an IR firm founded in 1999 by Morgen-Walke
deal is estimated to be $11M, including $3M in cash on completion
of the transaction and earn-out payments over four years
estimated to total $8M.
which caters mostly to technology clients, also has a New
Fifteen said the deal, which includes an 85% stake, will
provide opportunities for cross referrals in
the U.S. and open up a new revenue stream.
Will Whitehorn said NF continues to explore organic
growth opportunities supported by selective acquisitions
of specialist agencies in growth sector.
Fifteen reported an 11 percent rise in revenue for the end
of its fiscal year July 31 to £72.3M ($113.6M). Profit
rose to £3.7M ($5.8M), up from £2.3M ($3.6M)
for the previous year.
Booth, the anchor in NFs push to build a global consumer
PR agency, contributed $11.5M to revenue and $1.7M to profit
before tax from Aug. 3, 2009 to the end of the fiscal year
July 31, 2010, NF said.
group is experiencing an improvement in trading conditions,
particularly in North America and Asia but it will continue
to manage the business in a way that reflects the general
uncertainty that surrounds the pace of economic recovery,
said Whitehorn, adding NF has seen good momentum
and the board remains optimistic about the prospects for
WAL-MART VET TO GH
Linda Blakley, who was
senior director of PR and brand reputation at Wal-Mart,
has joined GolinHarris as senior VP new business development.
She reports to Ellen Ryan Mardiks, vice chairman.
At the Bentonville giant,
Blakley was in charge of promoting products, services and
She spent 16 years at
Sears, Roebuck before joining the No. 1 discount chain.
Titles at Sears included PR manager, community relations
manager and director of corporate PR and reputation management.
Blakley, at the Interpublic
unit, will handle prospect development, outreach and new
GH, Cohn & Wolfe (WPP)
and Porter Novelli (Omnicom) picked up chunks of Wal-Mart's
consumer business last year.
Edelman handles Wal-Mart's
PA and environment efforts.
THAI TOURISM MOVES PR ACCOUNT
The Tourism Authority
of Thailand has moved its PR account to Lou Hammond &
Associates, following a competitive review. Geoffrey Weill
Associates had the account since mid-2008.
New York-based Hammond
is charged with brand positioning, social marketing and
media relations for the Thai authority, which uses the tagline
Thailand faced international
scrutiny earlier this year when dozens were killed and more
than 1,800 injured in a police crackdown on political demonstrators
in the capital, Bangkok, in May.
The Royal Thai Embassy
in D.C. inked an $80K-a-month, three-month pact with Podesta
Group in June following that outbreak for message development,
media outreach and media training.
SOUTH CAROLINA U REVIEWS PR,
The University of South
Carolina has put out an RFP for its advertising and PR work
stretching up to the next five years. Deadline is Nov. 4.
Cyberwove, Chernoff Newman
and Carnegie Communications are among firms that have worked
with the school in recent years.
The work covers various
marketing communications assignments, including earned and
flagship campus is in Columbia, with four-year campuses
in Aiken, Beaufort and Spartanburg-Greenville, in addition
to four two-year campuses. The school, which touts that
it endured the Civil War and Reconstruction, was founded
in 1805 and permanently chartered in 1906. Undergraduate
enrollment topped 20,000 in 2009 and 28K including its graduate
schools. The RFP is at odwyerpr.com/rfps.
PRSA DELEGATES DENY PRAISE
Derek DeVries, PRSA
Assembly delegate who spearheaded the pen gifting
to Jack ODwyer Oct. 16, says ODwyer completely
missed the mark in covering the incident in this NL
DeVries, a Western
Michigan delegate who teaches at Grand Rapids Community
College and has his own firm, said no praise at all was
due to ODwyer except for his tenacious (if occasionally
misguided) work to cover the Society.
Rather than any
official act of the Society or even the delegates
themselves, it was just a bunch of goofballs
trying to liven up the Assembly by orchestrating
a flash mob, he says.
on page 7)
Edition, October 27, 2010, Page 2
CLEARED OF PROPAGANDA CHARGE
General Accountability Office ruled Oct 19 that three 30-second
ads created by Porter Novelli for the Dept. of Health and
Human Services to promote President Obamas healthcare
law were not propaganda.
Issa, the top Republican Congressman on the House Committee
on Oversight and Government, and David Camp, ranking member
of the Ways and Means Committee, demanded a probe to see
if PNs ads violated the prohibition on publicity
spots featured 84-year-old actor Andy Griffith, TVs
sheriff of Mayberry, N.C.
is the full script from the second ad:
Andy Griffith here. Our new healthcare law sure sounds good
for all of us on Medicare. Starting next year, well
get free checkups, cancer screenings, lower prescription
costs. And better ways to protect us and Medicare from fraud.
So it will stay strong for our kids and grandkids. Now,
that is music to my ears.
another ad, Griffith predicts, I think youre
gonna like it.
the other, changes in healthcare law are worth looking
paid $3.3M for the production and airing of the ads. HHS
placed the first ad on the main page of Medicares
website. The three ads ran on YouTube.
GAO ruling, written by acting general counsel Lynn Gibson,
says communications are purely partisan, if they are
completely devoid of any connection with official functions
and are completely partisan in nature.
the ads, HHS has established a connection to official
functions, that is, its responsibility to provide Medicare
beneficiaries information about the program.
concludes: Because nothing in the advertisements constitutes
communications that are purely partisan, self-aggrandizing,
or covert, we conclude that the advertisements did not violate
the publicity or propaganda prohibition.
volunteered his services for the ads.
OMNICOM MAKES MOVE ON MASLOV
Omnicom has acquired a
majority stake in Moscows Maslov PR, which was Ketchums
partner on work for the Russian Federation. Ketchum received
$7M from Russia and its Gazprom energy operation during
the year ended May 30.
Maslov now becomes Ketchum
Maslov, led by Michael Maslov and Serguey Chumin, his business
The Moscow deal is joined
by another OMC PR move: acquisition of Amsterdams
Excerpta Medica, the pharmaceutical communications division
of publisher Reed Elsevier Group.
Excerpta Medica (events,
education, customized publishing) becomes part of Adelphi,
a unit of OMCs diversified agency services operation.
Meanwhile, OMC CEO John
Wren reported today that PR revenues rose 5.1 percent to
$280M during the third-quarter.
The ad/PR combine registered
a 5.4% rise in Q3 net to $174.6M. Revenues rose 5.5 percent
MCDADE DIES IN CAR CRASH
Healthcare PR pro Paul
McDade died in a head-on car crash the morning of Oct. 19
in Patchogue, Long Island. He was 44.
McDade was worldwide director/health
and pharmaceuticals at Hill & Knowlton from 2000-04,
where he counseled clients such as Pfizer, Roche, Novartis
Among highlights were
global PR supervision for Actonel, the osteoporosis treatment
marketed by Procter & Gamble and Sanofi , and the relaunch
of the WPP units biotech division in the U.S. and
Earlier, McDade was senior
VP at Edelman and worldwide healthcare practice chief at
Most recently, he ran
the New York office of Corinth Marketing & PR, based
in South Boston.
U.S. EXTENDS AFGHAN MEDIA
The public affairs office
for the U.S. force in Afghanistan has given a six-month
extension to its foreign media monitoring and analysis vendor
Disruption or loss
of this service will directly affect the war effort in Afghanistan,
said a document justifying the move to add six months to
the pact without putting it out for bids. The value of the
extension to March 31, 2011 was redacted in the document.
SOSi won the contract
in an open competition in 2006, a process which outlined
a contract with options through 2010 worth up to $67M. Its
latest assignment was set to expire on Sept. 30.
The federal government
said in July that it intended to extend the contract by
six months and it received no response from other vendors,
making the move effective Oct. 1.
SOSis media operation
is based in Kabul. Its analysts track reporting and identify
media trends related to the U.S. military operation in Afghanistan.
The federal government
said it plans to review the pact in a competitive process
in the near future, possibly two to four months, but cited
delays caused by the review of the U.S. mission in Afghanistan.
The Rendon Group previously
handled the media analysis work before the 2006 review.
RF|BINDER CHOWS DOWN WITH
RF|Binder is handling
the Malaysia Kitchen Food Truck that is doling out free
food in Manhattan and Queens through the end of November
to introduce New Yorkers to the cuisine of that southeastern
The Wall Street Journal
featured the truck last week on the first page of its Greater
New York section, saying the campaign aims to make Malaysian
food as appealing as Japanese and Thai cuisine is in the
The truck is to be stationed
at various high traffic locations, beginning at 7 a.m. for
breakfast samples and 11 a.m. for lunch. It keeps busy until
the food runs out.
is footing the bill for the tour, hoping the countrys
food is incorporated into more restaurants and everyday
cooking. The WSJ notes the food tour may also result in
more trade with Malaysia and a tourism boost.
Edition, October 27, 2010, Page 3
DONATES TO MEDIA MATTERS, NPR
liberal billionaire George Soros has donated $1M to Media
Matters, a watchdog group that keeps a close eye on the
doings of Fox News.
his Oct. 20 statement, Soros says he decided to support
Media Matters because it is one of the few groups
that attempts to hold Fox News accountable for the false
and misleading information that they so often broadcast.
wants to more widely publicize the challenge Fox News
poses to civil and informed discourse in our democracy.
and his Open Society Foundations also announced on Oct.
18 a $1.8M grant to National Public Radio to support an
initiative to improve coverage of the 50 state capitals.
gift is to offset the dramatic decline in news coverage
of state legislatures.
Impact of Government program will be built on
the talent of reporters, editors and analysts from its nearly
800 members stations.
SHALES EXITS WAPO
Tom Shales, long-time
TV writer for the Washington Post, is going to exit
the paper when his contract expires at the end of the year.
Since last summer, the
65-year-old served as at-large culture critic of TV and
other subjects. Hank Stuever is WaPo's lead TV critic.
Shales has been with the
paper since 1971.
NEWS CORP. PULLS PLUG ON DIGI
News Corp. has shelved
plans for a digital newsstand designed to bolster online
revenues for the media industry.
aimed to develop a single web destination at which publishers
could sell subscriptions for tablet users such as Apple's
More than 100 News Corp.
staffers in the U.K. were working on Project Alesia, which
was killed because it failed to attract the critical
mass needed for it to launch.
The workers are to be
reassigned within News Corp.
TABLET USERS TO PONY UP FOR
Nielsen Co. released its
first Connected Devices Playbook to find people
are comfortable with paying for content and receiving ads
to get free access to paid content.
The research house found
that more than six-in-ten (63 percent) owners of Apples
iPad have downloaded a paid app.
Paying for games at 62
percent of downloaders tops the list.
That is followed by books
(54 percent), music (50 percent), shopping (45 percent),
news/headlines (45 percent) and celebrity/entertainment
news (44 percent).
Nielsen reports that 57
percent of iPad customers are okay with ads
in return for access to paid content. About half (48 percent)
arent particularly fond of viewing ads, but don't
mind seeing them either.
PODHORETZ APOLOGIZES TO CANDIDATE
New York Post columnist
John Podhoretz apologized Oct. 22 for calling New York State
gubernatorial candidate Kristin Davis a hooker
in his Oct. 19 column.
The mea culpa comes as
Davis threatened to sue Podhoretz for irresponsible
statements that were reckless, false and defamatory.
Davis ran an escort service
and spent four months in Rikers Island for the crime of
In accepting Podhoretzs
apology, Davis issued a release saying that she never worked
as a call girl and approached the escort business
strictly as a business.
She is no longer
involved in any illegal business and has tried to use my
notoriety as a positive force for issues I believe in,
says the release.
Podhoretz wrote that he
had wrongly assumed that the hooker business was like other
business in which ambitious go-getters with spunk rose through
its ranks from rough and tumble frontline work to the more
genteel managerial responsibilities that go with the hotly
desired executive title of madam.
Davis appeared in Oct.
18s gubernatorial race with Andy Cuomo, Carl Paladino
and a parade of others.
Podhoretz praised Davis
for providing comic relief during that session
in which Paladino bolted the stage for a bathroom break.
MUSLIM CRACK COSTS WILLIAMS
National Public Radio
has dropped long-time news analyst Juan Williams for his
remark about being nervous at airports when he sees people
dressed in Muslim garb.
Williams made the remark
during an Oct. 18 appearance on Fox News The
NPR CEO Vivian Schiller
and senior VP-news Ellen Weiss issued a statement to say
that Williams remark is inconsistent with our
editorial standards and practices.
The pair also believe
Williams undermined his credibility as a news
analyst. In axing Williams, Schiller/Weiss called him a
valuable contributor to NPR. Their decision
was not made lightly or without regret.
Williams later defended
himself on Fox, saying he did not make a bigoted statement.
He does get nervous when seeing Muslim attire at airports
given what happened on 9/11.
On the O'Reilly show,
Williams also said blaming all Muslims for extremism is
like blaming all Christians for born-again Oklahoma City
bomber Timothy McVeigh.
Following his firing,
FOX gave Williams a multi-year contract with the network.
Fox News chairman Roger
Ailes said: Juan has been a staunch defender of liberal
viewpoints since his tenure began at FOX News in 1997. Hes
an honest man whose freedom of speech is protected by FOX
News on a daily basis.
Williams joined FNC in
1997 as a contributor.
news continued on next page)
Edition, October 27, 2010, Page 4
MOVES TO BLOOMBERG NEWS
Goldberg, editor of The Plain Dealer, has been tapped
by Bloomberg News as an executive editor to oversee the
expansion of state and local government reporting, the company
is based in San Francisco.
to the Plain Dealer, Goldberg was executive editor and VP
of the San Jose Mercury News and held editorial positions
at USA Today, the Detroit Free Press and Seattle
WAPO HIRES ELMENDORF FOR KAPLAN
Washington Post Co. has
retained well-connected Democratic firm Elmendorf Strategies
to protect the interests of key moneymaker Kaplan Inc.,
its for-profit education operation.
The General Accountability
Office in August issued a critical report of for-profit
schooling and the Dept. of Education is drawing up rules
that will hit companies that graduate students with scant
job prospects and heavy debt.
The Post Co. on Sept.
9 released a response to the DOEs notice of
rulemaking. That statement maintains that students
at for-profit institutions graduate at a higher rate, with
greater increases in salary, and at a fraction of the cost
to the taxpayer than students at comparable non-profit institutions.
States such as Florida
are also investigating for-profit colleges for alleged misrepresentation
in areas such as recruitment, financial aid, graduation
rates and job placement.
Kaplan is WPCs largest
business unit with second-quarter revenues of $638M, or
61 percent of its $1B total sales. It accounted for $109M,
67 percent of $163M overall operating income.
Steve Elmendorf, who worked
a dozen years for former House Majority Leader Richard Gephardt,
leads the push for Kaplan. He is assisted by Rob Cogorno,
ex-floor director for now Democratic leader Steny Hoyer;
Jimmy Ryan, ex-advisor to Senate Majority Leader Harry Reid,
and Stacey Alexander, former chief of staff for Utah Democrat
Jim Matheson, a leader in the Blue Dog Coalition of conservative
SHAPIRO LAUNCHES COMMPRO.BIZ
Fay Shapiro, former publisher
at Bulldog Reporters Daily Dog
and ODwyers, is launching CommPro.biz,
which is billed as a "content hub" that organizes
news, tools, trends and training information for communications
Officially debuting Nov.
1, CommPro isn't going to be "another online trade
journal," according to Shapiro. She envisions a "convenient
one-stop-shop for news and services."
Shapiro wants to partner
with online publishers to provide them "another platform
to share their content and sell their products."
The free site will feature
channels such as social media, "flick-it" headlines
(customizable breaking news), original content (deskside
interviews), store (webinars, e-books, reports) and an interactive
Shapiro is joined by Brian
Pittman, who was director of content at Daily 'Dog. Todd
Fabacher, of software developer Fabacher Interactive Group,
is technical guru at the start-up.
E&P FIRES STAFF
Editor & Publisher,
which was acquired by Duncan McIntosh Co. earlier this year
after it was shut down by Nielsen Co., has replaced its
editorial staff, ousting editor and 26-year E&P employee
Mark Fitzgerald, along with managing editor Shawn Moynihan
and senior editor Jim Rosenberg.
We understand what
this magazine means to the industry and the responsibility
we took on when we bought it, said president Duncan
McIntosh. We are committed to fulfilling that responsibility
and improving the quality of content both in print and online.
Jeff Fleming, an associate
editor for DMC, has been named editor-in-chief, Boating
World managing editor Kristina Ackermann was named managing
editor at E&P, and Deena Nenad was tapped as associate
CJRS MARCUS TO HARPERS
James Marcus, editor-at-large
for the Columbia Journalism Review for the past three
years, is slated to join Harpers Magazine as
deputy editor, starting Nov. 1.
Marcus will be second-in-command
to editor Ellen Rosenbush.
He has been responsible
for assigning and editing the Ideas + Reviews
section of the bimonthly CJR.
Marcus was previously
a senior editor at Amazon.com and Propeller.com/AOL News.
TIMES EXPANDS TEXAS COVERAGE
The New York Times
said it will produce an expanded Texas report in collaboration
with The Texas Tribune, a non-profit news organization.
Our intent is to
roll out these expanded reports in several key markets around
the country, working with local journalists and news organizations
in a collaborative way, said Scott Heekin-Canedy,
president and general manager of The Times.
Bill Keller, executive
editor of the paper, said the deal will allow the Times
to expand its coverage of the state with sophisticated
reporting by local journalists who have deep roots in the
The Texas pages will appear
on Fridays and Sundays in the front section of copies of
the Times distributed throughout Texas.
The coverage will be led
by chief executive and editor-in-chief Evan Smith, who launched
The Texas Tribune in 2009 after serving as editor and president
of Texas Monthly magazine.
The Times launched added
pages called The Bay Area in the San Francisco
area in October, 2009, and has published a Chicago area
report since November, 2009.
Russell was promoted to editor of the Orlando
Sentinel, taking over for Charlotte Hall, who retired
this month. Russell has been at the Sentinel since 2004
after stints at the Plain Dealer and Boston Globe.
Edition, October 27,
2010, Page 5
OF PR FIRMS
FIRM GROWS MARIJUANA PR UNIT
Volume PR has set up a division focused on the medical marijuana
sector, a burgeoning industry pegged as high as $14 billion.
a nine-year-old firm headed by Elizabeth Robinson, has dubbed
its new offshoot Grow Room Communications.
told ODwyers the entity was formed because the
medical marijuana sector deserves the focus and attention
of a separate firm, and also that the work requires comprehensive
communications, from advertising and media buys to digital,
where Volume has always been solely focused on PR mainly
in the tech and telecom sectors.
a former Ogilvy PR and Boeing corporate comms. hand, also
said she didnt want to make any Volume clients uncomfortable
with the medical marijuana side of the business, which,
she noted, carries significant public misunderstanding.
said because the industry is at such an early stage the
opportunity exists to create a climate and environment for
those businesses that are out to provide patient care for
people that are sick and not just trying to be a pot
PRISM AIDS PEA RECALL
Tennessee frozen vegetable
marketer Pictsweet has brought in Prism Public Affairs to
handle PR for the recall of 24,000 pounds of frozen peas
recalled Oct. 15 because packages may contain glass fragments.
The voluntary recall includes
12-ounce packages of frozen peas and mixed vegetables distributed
only to Kroger stores in the Southeast and to Wal-Mart stores
throughout the country. No injuries have been reported.
Anne Tyrrell, a senior
VP at D.C.-based Prism who was previously with Blackwater
and Shirley & Banister PA, and Prism partner Richard
Ades, a Powell Tate alum, are handling communications for
Pictsweet involving the recall.
Tyrrell told ODwyers
that Prism was brought in specifically to handle the recall.
PUBLICIS Q3 REVENUE JUMPS
posted a 26 percent jump in third quarter revenue
including 12% organic growth in North America citing
an upturn in the global advertising market and payoff from
investments in digital and emerging markets.
Third quarter revenue
rose to 1.3 billion euros (about $1.8 billion), including
666M euros ($932M) in North America. Publicis said operations
in the so-called BRIC countries Brazil, Russia, India
and China saw revenue rise 15.6%.
fourth-quarter uncertainties, we are confident about how
the year will end, said chairman and CEO Maurice Levy,
who said digital now accounts for 44.4% of Publicis
overall revenue in North America. For the first three quarters,
Publicis revenue is up 18.5% over 2009.
Levy said the October
1 acquisition of Indian PR agencies 20:20 Media and 2020Social
makes its MSLGroup PR division Indias leading
player in the discipline.
Communications, New York/Interparfums, for PR for
its portfolio of brands, including the Spring 2011 launch
of Jimmy Choos first fragrance; Clarins, an expansion
on its Skin Spas work, beginning in January; Riedel Glassworks,
for PR for its Riedel, Nachtmann and Spiegelau brands; American
Express, for new card member benefits of its Platinum Card
being launched in December; Bacardi USA, adding Dewars
and Bombay sapphire to its work for other Bacardi brands;
Remy Cointreau USA, for launch of Remy Martin V and to represent
Cointreau Liqueur and brand ambassador Dita Von Teese, and
Constallation Wines, adding Ruffino to its work for the
Robert Mondavi brand.
Lee Communications, New York/Conway Family Wines,
boutique winery in Arroyo Grande, Calif., for PR, including
trade and consumer media relations, influencer outreach,
event management and tradeshow support.
Dennis PR Group, West Hartford, Conn./China Education
Resources, for strategic communications, investor relations
and media relations services for the online learning and
Collins & Company, Buffalo/Hudson Valley Holding
Corp., parent to Hudson Valley Bank, for investor relations
targeting institutional investors and the financial community
Gilanelli & Associates, Philadelphia/Motorcoach
Council, to promote public awareness about the availability,
selection, usage and benefits of motorcoach transportation.
MC cited the firms work on the Go RVing
campaign as key to the selection.
Davis International, Washington, D.C./Homes for Our
Troops, strategic communications counsel and media relations
services as it kicks off of a multi-year fundraising campaign
to build 100 homes for wounded veterans across the country;
LUNGevity Foundation, for comms. counsel, media relations
and branding for the grassroots lung cancer research non-profit;
Code of Support Foundation, for outreach to non-profits,
military support organizations and major corporations; Armed
Forces Services Corporation, for comm. planning support.
PR, Mundelein, Ill./GreenChoice Bank, for integrated
comms. services, including marketing, and media and PR.
PR, Austin, Tex./Sapling Learning, to promote its
learning and assessment services to the higher education
Street Communications, Salt Lake City/Bittree, A/V
patching components, for PR targeting the broadcast, post
production, and professional A/V trade press worldwide.
interactive video advertising platform, for PR.
Edition, October 27, 2010, Page 6
REVENUE UP 4%; PRN WIDENS SCOPE
Business Media, the U.K.-based parent company to PR Newswire,
said revenue for the first nine months of the year rose
3.9% over 2009 to £642.9M ($895.4M).
for its targeting, distribution and monitoring division
(PRN) was up 10.1% to £134M ($187M), although the
units profit was essentially flat at around $43M,
which, UBM said, reflected investment in product development
Levin, CEO, said the results have the company on track to
meet expectations for the year, but he acknowledged wider
economic uncertainties remain.
said U.S. newswire volume distribution to date is up 5.1%
over September 2009. PRNs multimedia and broadcast
division, MultiVu, is up 26.6% this year and its financial
printing and filing services rose 34.6%.
last week acknowledged an overarching trend in PR that the
media release will likely not be the key cog in dissemination
that its been in the past.
company is kicking off a marketing push to its highlight
multimedia options for getting messages out to audiences
beyond the press bloggers, consumers, shareholders
-- under the tagline Engage Opportunity Everywhere.
Ninan Chacko noted that communications pros are re-imagining
how they develop and deliver content given an increasingly
fragmented communications landscape.
has released a series of whitepapers on PR, IR and marketing.
before have communicators had so many opportunities to develop
and deliver their content in such a multitude of ways that
can have an impact across so many media and consumer groups,
investor targets and industry influencers," he said.
PAGE CENTER REVAMPS ONLINE
The Arthur W. Page Center
for Integrity in Public Communication at Penn State University
has launched a new homepage -- thepagecenter.org
-- that includes new features like a searchable database
of Page's speeches, an experts list and the electronic acceptance
of applications for Arthur W. Page and Robert Wood Johnson
Legacy Scholar grants.
The center, which is now
on Twitter at @ThePageCenter, said the new site aims to
be a public, electronic repository for the Center with video
interviews and transcripts with leading PR pros.
The database of Page's
speeches is expected to be complete in November.
STRAUSS OPENS IN L.A.
Strauss Radio Strategies
has opened a Los Angeles office under the direction of Strauss
veteran Jeff King.
Richard Strauss, the former
Clinton White House radio director who heads the company,
noted SRS is marking 15 years in 2010 and sees the move
west showing the key role radio plays in integrated campaigns.
Jeff King is at (323)
343-0300 or [email protected].
Wark, senior VP for Middleton & Gendron, to Carolyn
Izzo Integrated Communications, Nyack, N.Y., as a senior
VP handling travel, tourism and luxury lifestyle clients.
She started out at CIIC in 2001.
Smith, senior VP at Ketchum and associate director
of its food & nutrition practice, to Porter Novelli,
New York, as executive VP, director of food & nutrition.
She spent two years in private practice as a nutrition and
Clemons, writer of the Washington Note blog and senior
fellow at the New America Foundation's American Strategy
Program, to Fenton Communications, Washington, D.C., as
a managing director. Clemons was a senior advisor to Sen.
Jeff Bingaman (D-N.M.).
Gong Mitchell, director of industry relations and
strategic outreach at the U.S. Travel Association, to High
Lantern Group, New York, as a director. She was formerly
executive director of the Travel Business Roundtable and
an associate at Prime Policy Group.
Imrie Magny, A/S at Lippe Taylor PR, to Bullfrog
& Baum, New York. She was previously at Edelman and
PainePR. Krisse Mansfield,
a freelancer who worked at Sheckys Media and Formula
PR, joins as media relations strategist, consumer, while
RF Binders Jessica
Rosen has signed on as a senior A/E and Scott
Ziegler, community manager at Foodist Colony, joins
as a new media specialist.
Kiefer, content producer for WTHR-Channel 13, to
BohlsenPR, Indianapolis, as a media specialist.
Prichard, former director of IR for Corn Products
International, to Spectrum Brands Holdings, Madison, Wisc.,
as VP, investor relations and corporate comms. He was previously
VP of IR and corporate comms. at IMC Global.
Valero, PR manager for Girls Scouts of San Jacinto
Council in Houston, to Nevins & Associates, Hunt Valley,
Md., as an A/E.
Valdés-Fauli to president, The Jeffrey Group,
Miami. He takes over for Jorge Ortega, who has resigned
after five years as president to pursue other interests,
the firm said. Juan Sanchez, a former VP, has re-joined
the agency as a senior counselor. Jeffrey Sharlach is founder
Edition, October 27, 2010, Page 7
from page 1)
attendees were urged to give ODwyer a disposable
hotel pen if they see him in the hall.
of praising ODwyer, DeVries said the pen-gifting compared
him to schizophrenic John Nash who was given pens by Princeton
faculty in A Beautiful Mind.
Nash and ODwyer have had difficulty matching their
version of reality with the version experienced by others,
said the DeVries blog. ODwyer was also called a curmudgeon
who is exasperating and frustrating to
responded to DeVries that the inaccuracy in
the initial reading of the pen-gifting was caused by the
delegates themselves who walked rapidly away and refused
to explain what was happening.
delegate only explained that it was a flash mob.
The mob was set to go off at 2:45 p.m.
by ODwyer about the meaning of the pen-gifting brought
explanations that it was a take-off on the 2001 Beautiful
Mind movie that starred Russell Crowe. Nash was given
the pens after he had won a Nobel Prize.
other PR trade reporters were given free press passes, ODwyer
and two staff reporters were asked to pay the full $1,275
fee if they wanted to cover any of the sessions.
challenged DeVries or anyone connected with the Society
to show him anything inaccurate in Society coverage. DeVries
says Society members occasionally disagree with
ODwyers interpretation of the conference/Society
is Societys No. 1 Competitor
posted on the DeVries blog that the reason for the Societys
bashing of the ODwyer Co. is that the company is the
Societys No. 1 competitor.
were the ODwyer website which as of Dec. 31, 2010,
will have ten years of searchable PR stories, editorials,
databases, etc. The October ODwyer magazine had 60
pages including 18 full page ads and 12 partial pages. The
current Strategist of the Society has 50 pages and 10 full
the Society talks about PR in general, each issue of the
ODwyer magazine includes a focus on a specialty such
as healthcare, tech or financial and provides documented
net fee rankings of the leading firms in each category.
Other ODwyer products not matched by the Society are
its Directory of 1,700 PR firms, PR Buyers Guide to
1,000 products and services in 57 categories and weekly
said the Society has many services the ODwyer Co.
does not provide and that both organizations should be working
together for the advancement of PR people.
Also Verbally Assaulted
the pen-gifting incident described above, ODwyer was
verbally assaulted while waiting to be picked up in the
front of the Washington Hilton Hotel late in the afternoon
of Oct. 16.
tall, heavyset man came out of the hotel and directed a
string of profanities at ODwyer which was witnessed
by a hotel doorman.
complaint was that ODwyer had improperly kissed
new Society Western director Marisa Vallbona when she walked
through the hotel lobby the day before.
said that he and Vallbona had exchanged 48 e-mails since
Aug. 13 (including 43 from her) and that he regarded her
as a close friend. One e-mail to Vallbona gave her a chance
to see the web story about her nomination before it appeared
on the web.
of her e-mails said: I know you are so frustrated
that they [Society leaders and staff] arent responding
to you and I dont blame you for being frustrated.
She said ODwyer had to get answers from them and not
came over to Vallbona as she passed me in the lobby and
embraced her lightly and gave her either an air kiss
or brushed her cheek lightly, said ODwyer, adding,
There was nothing wrong about this.
e-mail to ODwyer Oct. 22 by Society VP-PR Arthur Yann
said: Following the Assembly, you got into a verbal
(and by some accounts, physical), altercation with an Assembly
delegate, which was observed by a board member and other
indication from this is that Yann knows who the person is
who assaulted ODwyer, the definition of assault being
violent verbal or physical assault.
said there was no physical contact between him and the delegate.
in her candidate presentation, had criticized the Society
for its lack of diversity. She said it is dominated
by a specific type of member and that she is Hispanic
and can count on my two hands the number of Hispanic members
Ive met in the Society over the past two decades.
PRSA CUTS 9-MO. LOSS TO $581K
The PR Society reported
nine months operating loss of $581,822 vs. a loss of $1,033,389
for the same 2009 period. There was a gain of $119,135 on
investments resulting in a net loss of $462,687.
IRS Form 990, originally
due May 15, was filed Sept. 16 and as with last year was
not available to Assembly delegates.
A printed copy was received
at the ODwyer Co. Oct. 15. There is as yet no electronic
version on GuideStar or Foundation Center 990 Finder or
the Society website.
The Independent Sector,
a group of 800 non-profits, recommends that non-profits
post their audits and 990s on their websites early in the
year and avoid seeking extensions. The audit of PRS is dated
April 4, 2010.
Form 990 shows that COO
Bill Murray, after receiving a $50,000 raise in 2008, received
a $10,289 raise to $323,068 in 2009. He also received $32,500
in retirement/deferred compensation and $18,050 in nontaxable
Terms of his two-year
contract that started in January 2010 are not available.
VP-PR Arthur Yann, with
the Society since August 2008, has become the fourth highest
paid employee at $137,687. He receives more than VP-special
events Karla Voth, with PRS since at least 1991, who was
paid $135K; professional development director Judith Voss,
a staffer since at least 2000 ($115K), and VP-membership
Jennifer Ian, a staffer since at least 2003 ($121K).
Edition, October 27, 2010,
more than 250 delegates at the PRSA Assembly
Oct. 16 were deeply divided about what PRs role will
be in 2015.
split mirrored the divide among delegates about the worth
of the APR program.
move to let non-APRs on the board for the first time in
30+ years was defeated but it was argued long and hard in
a Society e-group. The vote was 173 against the change but
104 in favor of it.
who were given the entire afternoon of the Assembly to discuss
the future of PR, were split about the importance or non-importance
of the press.
large majority saw a decline in press size and credibility
and some suggested the press is destroying its own self
because of lack of fairness and objectivity.
slide summed up this view:
is no longer vetted [meaning subjected to thorough and diligent
reviewed. note] and gate-keepers [such as us] increasingly
are being eliminated.
concept of news and its corresponding news
values as they have evolved over the course of nearly
two centuries is being diluted if not dissolved.
if not most, of the content in the new media has become
once again ideological with no attempt at fairness and objectivity
according to the traditional concept of news and its news
slide also says the new media are creating a healthy
skepticism about the truthfulness of media, refocusing responsibility
on the consumers of these media.
Jackson, 1980 Society president, was briefer in 1994 when
he told Morley Safer his practice with the press was duck
em, screw em, and go direct.
slide talked about the deprofessionalization of traditional
media and arguably, PR.
Desperately Need the Press
delegates objected to minimizing the role of the press and
to the view expressed in another slide that said PR people
must Embrace IMC (integrated marketing communications)
to reach highly distracted publics in a competitive communications
slide urged PR people to work with traditional and new media
but also work with advertising and marketing to achieve
one delegate said, Dont write off the traditional
are now living in different worlds where they continue to
serve as experts and they represent a voice that we desperately
need, said the delegate.
said reporters and editors are losing their jobs for one
reason or another but they are learning to adapt to the
new economics and technology and will be back stronger
Cherenson, 2009 Society chair, said the New Jersey chapter
held a meeting that featured an international speaker and
only eight people showed up.
But a session featuring reporters drew 80, he said.
Prof. Donald Wright of
Boston University said the PR job market is saturated
and that beginners are lucky to get $35K in New York.
PR people have to move
around a lot to make more money, he said, because the conglomerate-owned
agencies limit raises to 3% every 15 months.
A delegate said information
technology was not only supplying the hardware but taking
control of content.
Another thought expressed
was that the profusion of new and old media is causing PR
pros to lose control of their audiences
audiences are shifting and youre not going there with
A delegate said the
words public relations cant be expanded to include
communications and we must deal with that.
A professor complained
that college PR courses are often years behind what is happening
in the markeplace because it takes a long time to
change a curriculum
by the time the changes are made,
A delegate said the Society
led the way in offering seminars and webinars
on social media but that such courses now flood the Internet,
providing stiff competition.
A delegate wanted to know
how the PR study groups could talk so much about where PR
will be in five years when there is no description of where
PR is now.
His question went unanswered.
We had our own thoughts
after watching this debate for nearly three hours.
Regrettably and unprofessionally,
the Society wouldnt let us tape this dialogue and
thus far has said it wont offer a tape of the Assembly
(which was made) to members.
Up until 2005, transcripts
of the Assembly were available for the asking. Last year,
the Society wouldnt even make a transcript.
Society members as well
as non-members should be able to study what was said Oct.
16just like sports fans get to see interesting plays
in super slow motion. This is one of the reasons sports
are so popular these days. Almost all sports (with the exception
of baseball) have embraced the new technologies and have
expanded their audiences.
The reactionary culture
of PRS is nowhere more evident than in its refusal to audiocast
the Assembly or provide a transcript of it. Also hidden
is the voting record of the delegates.
Proxies were again allowed
in violation of Roberts Rules but there is no word
on the number of proxies voted, who voted them or how they
The reporting weve
done above is not as complete as we would like because the
Society forbade us from making our own recording. Were
hoping the Committee for a Democratic PRSA will stay alive
and push for an Assembly transcript and delegate voting
record. These documents belong in member hands.
The delegates could not
say where PR is now and there was little mention of PRs
But PR pros had a firm
grip on what their job was in the 1960s, 70s and part of
the 80smake as many press friends as possible and
boost the image of employers and their products by obtaining
third party endorsements. Also, pick up any
skinny the reporters might have.
Socializing by PR pros
and their spouses with reporters and their spouses was the
norm. We were guests at more than 30 homes of PR pros and
There was a parade of
lunches, dinners and entertainment events thrown by companies,
ad agencies, PR firms and trade groups such as the Ad Club
of New York and Ad Women of New York. Reporters were invited
to the Silver Anvil Awards dinner of the Society and served
as judges of the awards (including this reporter three times).
PR people would be better
able to predict the future of the industry if they studied
the past and what is happening now.