Edition, November 10, 2010, Page 1
BEACH SEEKS DEVELOPMENT PITCHES
73-year-old organization that manages the downtown business
district of Long Beach, Calif., is seeking pitches from
PR firms to evaluate and improve its internal and external
private entity, known as Downtown Long Beach Associates,
handles collective marketing and economic development for
the area, which includes 1,300 companies, 15,000 residential
units and one million square feet of retail space.
DLBA issued an RFP Oct. 28 open through Nov. 19.
of work includes tasks like producing a communications audit
and development of messaging and communications protocols
within a timeframe of three to four months.
the RFP at odwyerpr.com/rfps.
MEXICO SPLITS WITH APCO
The Mexico Tourism Board
wound down work with APCO Worldwide on June 1, according
to the independent PR firms federal filing.
The firm had provided
counsel on trade, security, border, and tourism issues under
the $1.4M pact agreed upon in 2009.
APCO had 15 people handling
the work. The firm received $705,113 in professional fees
from Mexico during the six-month period ended Sept. 30.
The Mexico Tourism Board
has a separate one-year pact worth $330K pact with Qorvis
STEM CELL INSTITUTE STICKS
The California Institute
for Regenerative Medicine, a state-backed, $3 billion embryonic
stem cell research institution, has renewed its relationship
with Fleishman-Hillard, following a competitive RFP process.
Don Gibbons, chief communications
officer for the CIRM, said seven proposals were received
after an RFP went out in late May.
F-H has worked with the
CIRM for the past two years.
The institute, the first
of its kind in the country, sought pitches to handle traditional
PR, social media and other outreach on an 11-month contract
capped at $125K/year.
Forging ties with thought
leaders, patient advocates and the public are all on the
The CIRM was created by
statewide voter referendum in November 2004 with the passage
of a $3B bond issue, following the Golden States creation
of the first law to permit such research in 2002.
PODESTA WORKS FOR U.S. JEWISH
The National Museum of
American Jewish History has retained Podesta Group to obtain
federal outlays to support its programming as it readies
for its grand opening this weekend in Philadelphia. VP Joe
Biden will preside over the ceremony.
The new $150M five-story
complex is located on Independence Mall, across from the
Liberty Bell, and a block from the National Constitution
Center and Independence Hall. The goal is to explore the
more than 350 years of American-Jewish experience via exhibits,
interactive displays, lectures and performance art.
In July, the U.S. Senate
adopted a resolution that recognized the NMAJH as the only
U.S. museum dedicated exclusively to the American
The grand opening events
include a panel on how the meaning and rhetoric of
freedom have changed for Jews throughout their history in
America and performances by Bette Midler and Jerry
Klein, ex-communications director for Sen. Chuck Schumer
(D-N.Y.), and Dale Oak, former staff director on the House
Appropriations Committee, represent the NMAJH.
NBC COMMS. CHIEF TO STEP DOWN
Allison Gollust, executive
VP of corporate communications for NBC Universal, will step
down when the companys megamerger with Comcast is
consummated, likely at the end of the year.
NBC CEO Jeff Zucker had
previously been told by Comcast that he will not be retained.
Comcast in early October
brought in Abernathy MacGregor Group president Adam Miller
as a senior advisor as the $30 billion deal moves toward
COO Steve Burke has worked
with Miller for more than a decade and said he will be a
great asset to the company, an endorsement that could put
Miller atop the media giants corporate communications
Gollust is a 14-year veteran
PRSA/W. MICH SILENT ON O'DWYER
PRSA/West Michigan chapter
president Robin Luymes of Davenport University has yet to
reveal any decision on a complaint made to the board by
ODwyer asked the
board to reject charges by board member and Assembly delegate
Derek DeVries that he had lost touch with reality (like
John Nash as portrayed in A Beautiful Mind),
and that he was a legendary curmudgeon, or had
inaccurately described a Flash Mob of delegates
that attacked him at the Assembly.
(continued on page 7)
Edition, November 10, 2010, Page 2
SEEKS PR TO BOOST IMMIGRATION
Northeastern Ontario region of Canada, a 103,000-square-mile
area above the Great Lakes which is facing a declining population,
is trolling for proposals to create a marketing and promotion
campaign to attract immigration.
regions four major cities Sault Ste Marie,
Timmins, North Bay and Sudbury have issued an RFP
under the Timmins Economic Development Corp. for a campaign
to steer people and, in turn, development to the area.
initiative is to work as a collaborative partnership to
enhance the national and international profile of the region,
reads the RFP, which has a deadline of Nov. 12. A
joint marketing campaign can only strengthen North Ontario
as a destination for relocation.
population decline nearly nine percent since 1996
has led to a labor shortage and coincided with paltry
new investment, while straining existing business in the
rural region. Sudbury, for example, will tout its access
to North American markets and proximity to New York, Detroit
outreach campaign will include French-language marketing
targeting major cities like Montreal and Quebec. RFP is
GEPHARDT TARGETS SMUGGLING
Gephardt Group Government
Affairs represents Switzerlands SICPA Product Security,
which wants to affix its digital stamp on American cigarettes
to counter smuggling.
Texas Congressman Lloyd
Doggett has been pushing the Smuggled Tobacco Prevention
Act, which requires a digital stamp, as a tool to recover
lost federal tax dollars. It also is a way to combat organized
crime and terrorism (Hezbollah). The Treasury Dept. has
called cigarette smuggling a threat to national security.
headquarters is based in New York. Turkey, Brazil and California
use SICPAs digital tracing system.
Former House Majority
Leader Dick Gephardt is working the SICPA business with
his former Congressional chief of staff Tom ODonnell
and ex-government affairs director at Hartford Financial
Services Group Joel Freedman.
GH RECRUITS SCHAFF
GolinHarris has named
Clint Schaff VP in its Dialogue digital and interactive
media group in Los Angeles. He reports to Jeff Beringer,
Dialogue practice leader, and Judy Johnson, western region
Schaff is the former new
media director at Roll International, home of brands such
as POM Wonderful, Fiji Water, Teleflora and Wonderful Pistachios,
which made its mark during the World Series with an ad featuring
former Illinois Governor Rod Blagojevich as pitchman.
The Dialogue group has
handled projects such as McDonalds Happy
program for BlogHer, launch of PetSmarts Martha Stewart
for Pets line on Facebook and Smash It video
program for Texas Instruments.
UVA CENTER WANTS MEDIA PITCHES
The University of Virginias
Tayloe Murphy Center has issued an RFP for community engagement
and media relations to support the center, which develops
programs to spur entrepreneurship in downtrodden areas.
The TMC, affiliated with
the schools Darden Graduate School of Business Administration,
was renamed and re-launched in 2009 amid low existing
awareness, a reality blamed on earlier iterations
of the center with different missions that caused confusion.
Tayloe Murphy is an attorney
and former state assemblyman and Virginia Secretary of Natural
Media engagement, events,
marketing strategy and other tasks are outlined in an RFP
released Nov. 3.
Deadline for proposals
is Nov. 22 with a pre-proposal conference slated for No.
Download the RFP at odwyerpr.com/rfps.
CHILE MINE DRILLER GETS PR
Schramm Inc., the Pennsylvania
hydraulic drilling company that vaulted into the public
eye as it assisted the rescue of 33 miners in Chile last
month, has brought in DeFazio Communications to help with
DeFazio, based in Conshohocken,
Pa., is tapped as agency of record to handle an international
media relations program telling the story of how the companys
rig contributed to the rescue effort, which drew global
The firm picked up the
assignment for West Chester-based Schramm through the Delaware
Valley Industrial Resource Center, an economic development
engine supporting manufacturing companies in the region.
Firm president Tony DeFazio
said said his firm is honored to represent a
company that has galvanized the worlds attention
around the power of American ingenuity and tenacity.
Schramm had several rigs
in Chile when the mine collapse occurred on Aug. 5. Pennsylvanias
governor, Ed Rendell, wrote a letter to Chiles president
offering the services of Schramm, an offer which was accepted.
Schramm, which is privately
held with annual sales of around $100M, provided four rigs
for the rescue.
HLD MAKES ANTI-BEDBUG PITCH
Long Island PR firm Harrison
Leifer DiMarco is making an anti-bedbug pitch for new client
Bargoose Home Textiles, which has created protective bedding
covers to ward off the critters wreaking havoc on hotels
in the New York area.
HLDs PR division
is reaching out to editors in the hospitality and healthcare
trade press about the bedbug barrier bedding
with the goal of reaching purchasing managers for those
HLDs marketing unit
is redesigning the product's packaging with a how-to
guide for using the product.
Julie Gross Gelfand, executive
VP and director or PR at HLD, told ODwyers that
the assignment was landed when a Bargoose principal who
is on the board of the Greater Five Towns Jewish Community
Center in Cedarhurst, N.Y. viewed a marketing pitch from
HLD to the center, which is now a client.
Edition, November 10, 2010, Page 3
CREDITORS SUE ZELL
Co. creditors filed lawsuits against real estate mogul Sam
Zell and his advisors who engineered the $8.2B takeover
of the publisher of the Los Angeles Times and Chicago
Tribune that is now in bankruptcy.
suit calls the leverage buyout transaction among the
worst in American corporate history. It was designed
to cash out the large shareholders of the Tribune
and to line the pockets of defendant Zell, it maintains.
suit alleges that Zell acted grossly negligently
in pushing for the deal.
100K+ PEOPLE PAY TO READ ONLINE
News Corp reports that
105,000 people are paying to read the online versions of
The Times and The Sunday Times of London.
Half are regular readers, while the rest are occasional
Rebekah Brooks, CEO of
News International, says the figures show that large
numbers of people are willing to pay for quality journalism
in digital formats.
The Times and Sunday Times
lost more than 40 percent of their online readership since
the paywall was erected during the summer.
TWITTER OPENS D.C. OUTPOST
Twitter has hired its
first Washington staffer Adam Sharp as the company seeks
to bolster ties with political and policy leaders.
Sharp, who was an aide
to Louisiana Senator Mary Landrieu, is to manage government
and political partnerships, according to a tweet from the
company's general counsel, Alexander Macgillivray.
Twitter has been working
with the State Dept. to use the microblogging platform as
a communications tool.
Most recently, Sharp was
an executive producer at C-Span.
MSNBC LIFTS OLBERMANN SUSPENSION
MSNBC has lifted its two
program suspension of Keith Olbermann, which was put into
place Nov. 5 after news hit that he donated to three political
candidates, a move that violates the networks ethics
Network president Phil
Griffin issued a statement Nov. 7 that said after
several days of deliberation and discussion, I have determined
that suspending Keith through and including Monday night's
program is an appropriate punishment for his violation of
triggered a wave of protest, including a protest petition
by the Progressive Change Campaign Committee that garnered
more than 300K signatures.
The "Countdown with
Keith Olbermann" host gave $2,400 each to Democrats
Jack Conway, who ran for the Senate seat in Kentucky, and
Arizona Reps. Paul Grijalva and Gabrielle Giffords.
Network policy requires
prior approval from NBC News president Steve Capus for any
donations or political activity.
Olbermann said he did
not privately or publicly encourage anyone else to donate
to these campaigns, nor to any others in this election cycle.
WASHINGTON TIMES SOLD FOR
Unification Church head
and Washington Times founder Rev. Sun Myung Moon
backed by a collection of fired staffers have bought the
conservative paper from Moons oldest son, Preston,
for $1 and assumption of millions in debt and liabilities.
Ex-WT president and publisher
Thomas McDevitt, chairman Douglas Joo and finance chief
Keith Cooperrider are returning to their posts. They had
been ousted by Preston Moon, who took control of the paper
four years ago.
Circulation of the WT
is about half of the 87K weekday circulation that it last
reported in 2008. The paper employs about 130 people.
Restored management wants
to expand sports, metro and entertainment coverage that
had been sliced under Preston Moon's ownership.
Joo said the brand has
had many ups and downs, but is now ready to blossom.
FIRST TIMES FEMALE FINANCIAL
Clare Reckert, who had
a 44-year career at the New York Times and who performed
for 29 years in the Financial Follies of the
New York Financial Writers Assn., died Nov. 4 at the age
She was the first female
financial writer at the NYT and for many years used the
byline C.M. Reckert. Publisher Orvil Dryfoos,
after meeting her one day in the composing room and discovering
her gender, told her to use her full first name.
She started at the paper
as a secretary for the financial desk and got into writing
by preparing press releases for use by reporters who were
out on assignment.
Reporters thanked her
and gave her tips on writing.
Helping her to win an
editorial berth was a shortage of male reporters during
World War II. She said financial editors called on her to
do numerous chores including financial writing.
Randy Forsyth of Barrons,
a former NYFWA president and a nephew of Reckert, reported
her death. She was in good health and mentally alert until
recently, he said. Her run in the Follies started
in 1975, the first year that NYFWA allowed women members,
and continued through the 2004 show.
Reckert, who retired in
1981, said she received pretty nice treatment
from NYT editors but she also felt she had to work twice
as hard as a man to prove herself. Her major assignments
included covering the feud that developed between Howard
Hughes and TWA and Ford Motor Co.s first earnings
CONE: USERS FOLLOW ONLY 5
Social media users
adopt fewer than five companies online on average,
whether by liking on Facebook or following on
Twitter, according to a study by Cone.
New media users
demonstrate affinity for only 4.6 companies online, the
cause marketing firm found, calling that club
one of the most exclusive to which a company can hope
to gain access. An estimated 33% of users do not follow
any brands and only 8% follow 10 or more companies. Full
report at odwyerpr.com.
news continued on next page)
Edition, November 10, 2010, Page 4
A blue chip
crowd of more than 1,000, paying up to $50,000 for a table
of ten, will attend the annual Awards Dinner of the Committee
to Protect Journalists Nov. 23 in the grand ballroom of
of the event is Sir Howard Stringer, chairman, CEO and president
of Sony Corp. Host is Brian Williams, anchor of NBC
$3,852,513 in 2008, its latest available financial report.
This was a steep decline from $6,307,423 raised in 2007.
It lost $3.8M in the stock market in 2008 and saw its net
assets dip to $9.3M from $12.9M.
is mostly concerned with physical violence and jailing of
journalists abroad, a topic of conversation at the dinner
is bound to include the steep decline in employed journalists
in the U.S. coupled with an increasing hostility to much
of the press in business and political circles.
were especially miffed by the ridicule heaped on them by
TV figure Jon Stewart at his Rally to Restore Sanity
that attracted more than 200,000 to Washington, D.C., last
month. He said the countrys 24-hour political
pundit perpetual panic conflictinator may not have
caused certain problems but its existence makes solving
them that much harder.
of the media was laid down throughout the rally by video
montages of ranting broadcast bobble heads, wrote
New York Times columnist David Carr Nov. 1.
Mad at Media
A NYT story
Oct. 31 headlined: Politicians Seem to be Fighting
Mad This Election Year at the News Media.
was called one of the leaders of the attacks on media. She
has referred to the lame-stream media and referred
to an unnamed reporter of the Congressional Quarterly
as You idiot reporter! She said the reporter
falsely reported that she had sought a speaking engagement
consultant and Burson-Marsteller counselor Dana Perino,
who was White House press secretary from September 2007
to January 2009, said the press has long been attacked for
its perceived liberal bias but that I do think theres
something larger going on.
are well aware of the love affair that business is having
with social media. Those who see mainstream media as biased
and unfair now feel they have a way to bypass such media
and go directly to target audiences via SM.
are that about half of U.S. journalists have lost their
jobs since 2001.
the CPJ board is Paul Steiger, formerly of the Wall Street
Journal and now editor-in-chief of ProPublica. Honorary
chair is Terry Anderson, a former AP correspondent who was
a captive for seven years until 1991 of the Shiite Hezbollah
during the Lebanese civil war.
300 donors to CPJ include such blue chips as Altria Group,
American Express, Blackstone Group, Bloomberg, Citigroup,
Dow Chemical, Ford Motor, GE Foundation, Goldman Sachs &
Co., Johnson Foundation, Microsoft Corp., NBC, New York
Times Foundation, Pew Charitable Trusts, Prudential Financial,
Samuel Newhouse Foundation, Sony Corp. of America Foundation,
Time Warner, Viacom, and the Washington Post.
no press tickets to the dinner. Reporters may purchase a
ticket for $500 to $1,000 or sit in the balcony and not
take part in the dinner.
PR Is Mostly
the list are any of the major PR firms, the ad conglomerates,
or any of the more than 15 PR associations. The only PR
firm listed is Brunswick Group.
PR pros are listed including Lois Whitman and Peter Verengia.
Also listed is Carl Spielvogel, former ad columnist of NYT
who became head of Interpublic.
the dinner will be Mohammad Davari of Iran, who exposed
abuses in the Kahrizak detention center; Nadira Isaveva
of Russia, who reported on violence in North Caucasus; Dawit
Kebede of Ethiopia, jailed for reporting on 2005 election
violence; Laureano Marquez of Venezuela, the scourge
of left wing president Hugo Chaves, and Arveh Neier
of the U.S., who will receive the Burton Benjamin Award
for a lifetime of achievement in press freedom. He founded
the Human Rights Watch in 1978.
838 Murders Since 1992
CPJ has tracked
838 murders of journalists since 1992 including 539 who
were murdered with impunity. Some journalists
are killed in battle but most of them are hunted down and
murdered. Little or no investigations follow. Another 454
journalists have been sent into exile since 1992.
violations of press freedoms including lawsuits against
them, imprisonment, the denial or limiting of reporters
to news events; materials confiscated or damaged, and cases
where freedom of movement is impeded.
the denial or suspension of credentials of reporters.
Condemned by INSI
News Safety Institute, Brussels, which tracks abuses of
journalists worldwide, is strongly against the credentialing
or accrediting of journalists.
exercise of journalism and journalist freedoms is not made
dependent on accreditation, says Principle 11 on Use
of Accreditation Systems.
be an accreditation system in place, accreditation
should normally be granted, it says.
should not be used for the purpose of restricting the journalists
liberty of movement or access to information
says the Principle.
should not have to grant concessions in order
to obtain accreditation, it further says.
that help journalists who encounter obstacles to their coverage
of news include the Reporters Committee for Freedom of the
Press and the Citizen Media Law Project at Harvard Universitys
Berkman Center for Internet and Society.
10, 2010, Page 5
OF PR FIRMS
ICR GUIDES CHINA TUTORING
ICR is providing financial
communications support for China-based tutoring services
company Xueda Education, which went public with a $127.6M
initial public offering on Nov. 2.
William Zima and Michael
Tieu, managing directors for ICR/Asia, are handling the
Xueda, which runs 157
learning centers in 44 cities, sold all 13.4M of its American
depository shares at the top end of the offering of $9.50
a piece. The company said it will use about $90M to shore
up its operation platform and technology, and to develop
Xueda shares rose as high
as $14.73, a 55 percent gain, in the first day of trading
before settling at $12.50.
Goldman Sachs was global
coordinator for the offering.
Xueda tutored 54,000 students
in the first half of 2010.
B-M RE-ENTERS MALAYSIA
Burson-Marsteller has re-entered the Malaysian PR market
after 12 years with an office in the capital, Kuala Lumpur.
The outpost, which staffs six consultants under the direction
of Fleishman-Hillard vet Joycelyn Lee, is in addition to
the firm's Malaysian affiliate, Essence Communications.
Bob Pickard, president and CEO for B-M's Asia-Pacific operations,
noted the country was one of the first in Asia where the
firm opened an office. That operation ran from 1973 through
Lee, a former journalist for publications like The Sun
and The New Straits Times, was an acting GM and VP for F-H
in the country.
The re-opening in Malaysia follows the firm's re-entry
into Jakarta 2006 after pulling the plug there in 1996.
ALTSCHULER SETS UP IR SHOP
Longtime IR and financial sector consultant Stan Altschuler
has set up New York IR shop Strategic Global Advisors to
handle services like investor outreach, perception studies
and financial media relations for small cap companies he
says are underserved by larger firms.
Altschuler said his firm is "seizing on the opportunity
that many of the bigger investor relations agencies are
ill-equipped to service their small cap clients adequately
because their staffs don't understand all of the intricacies
He's worked with companies across the world like Linc Energy
(Australia), AT&T Latin America, Boots & Coots,
an oil and gas services company that was acquired by Halliburton,
and Quality Care, a home health care company.
RFP: International - domestic marketing and tourism
PR for The Maldives Marketing and PR Corp.; deadline 11/24/10.
RFP is at odwyerpr.com/rfps.
EVENT: PRSA/N.Y. half-day workshop, Crisis
Preparedness for Corporate Communicators, Tues., Nov.
30; 12:45 p.m. (registration). Info: prsany.org.
Roslan & Campion PR, New York/Readers Digest
Media, for PR, media relations for its magazine and book
publishing divisions. Founder/CEO Joe Dera said the firm
picked up the work from a referral from a consultant who
worked with DR&C client HGTV and Scripps Digital Network.
Communications, New York/The Siemens Foundation,
science, technology, mathematics and engineering education
support, as AOR for PR.
J. Friedman PR, New York/Duane Street Hotel (Tribeca,
NYC), for PR for its re-launch in the North American market.
Schwartz & Co., New York/School Choice International,
educational consulting service; USA Toy Experts, consultancy,
and Georgia State Universitys Robinson College of
Business, a longtime client of the firm, for a PR project.
& Soell PR, New York/Investment Program Association,
direct investment trade group, as AOR.
Media, New York/Vilkri, creator of a virtual financial
coach at MoneyObedience.com,
Communications, Boston/Affle, Singapore-based mobile
media company, for U.S. PR for its cross-platform messaging
application, Pinch iMessenger.
Alpharetta, Ga./NRG Laser, stress reduction therapy, for
Group, Miami/SkyShop Logistics, private postal network
in Latin America, to publicize its expanding cross-border
online shopping and delivery services in Latin America.
Flory Group, Gurnee, Ill./Raritan, maker of marine
appliances like toilets, water heaters and icemakers, for
Novi, Mich./ArtJen Complexus U.S.A., manufacturer and distributor
of weight-loss supplement Mirafit fbcx, as AOR for social
Outdoor Communications, San Antonio/Blue Ryno Foundation,
non-profit for critically ill children and their families,
for PR and marketing on a pro bono basis.
& Cowan, Los Angeles/GenAudio Inc., developer
of AstoundSound 3D sound localization cue software for motion
pictures, concerts, videogame and consumer electronics applications,
Rogers Group, Los Angeles/Dole Food Company, for
PR and social media for its first Rose Parade float in January.
TRG is working with HQ and PrizeLogic on the campaign.
Communications, Los Angeles/CASA/LA, foster child
advocacy non-profit, for community and media relations.
Bejeckian PR and Somerville
Associates, Los Angeles/San Diego Marriott La Jolla,
to publicize a renovation and introduce new products and
services at the 360-room hotel.
Edition, November 10, 2010, Page 6
JOURNO TWITTER SERVICE
it has enhanced its Twitter monitoring tool JournalistTweets,
which tracks reporters on the microblogging service, adding
more countries and topic feeds to its scope.
The PR software
company said it has added Twitter content from France, the
Netherlands, Spain, South Africa and India to its tracking
of the U.S., Canada, the UK, Germany, Portugal, Denmark,
Finland, Norway, Sweden and Australia.
is also providing a "Klout Score," which measures
overall online influence based on several variables like
followers and retweets.
senior VP of business development, said the service gives
PR users the ability to make new industry connections, find
new sources for story research, and better understand the
breadth and nature of breaking global media coverage.
SYNAPTIC BEEFS UP SALES TEAM
Synaptic Digital has beefed up its U.S. sales team to coincide
with its first major product launch, a "communications
command center" known as MediaCentre.
Byron Carlisle, formerly of Clean Focus, Slide, and MeeVee,
has been tapped to head Synaptic's San Francisco operations
as VP of client solutions for the Northwest.
Tom Morrissy, executive VP of North America sales said
it became evident that the company needed to aggressively
grow its U.S. team as it enters a period of rapid
Phil Schulz, previously with web video marketing company
Turnhere, was named director, client solutions, also in
San Francsico. Also, Deirdre Willits, who worked in Medialinks
D.C. office, carries that same director title out of Denver
for Synaptic. And Robert Foster, who worked the digital
video space at Narrowstep, and Whitney Siavelis, sales leader
for MediaNet, have joined the company in New York as VPs,
VOCUS NAMES TWO EVPs
Bill Wagner, chief marketing officer and four-year veteran
of Vocus, has been promoted to executive VP and chief operating
officer of the company.
Under CEO Rick Rudman, Wagner handles day-to-day global
operations in sales, service and marketing, primarily focused
on its growth in the U.S., Europe and China.
Rudman said the company now has more than 30,000 customers
and about 700 employees. He said Wagner was upped to support
such growth and Vocus expansion beyond PR software into
marketing and social media.
Im confident he will provide even more depth
to the executive management team in his expanded role,
Wagner was CMO of mobility and security software company
Fiberlink and was previously at AT&T for 11 years in
various sales and marketing posts.
Vocus also promoted of CFO Steve Vintz to executive VP/CFO.
His duties overseeing financial, legal, HR and administrative
areas remain unchanged.
Andora Barron, who once helped manage the global
communications program for Samsung Group at Edelman, has
joined Reputation Architects in New York. She began her
career as a staffer on Rep. John Dingells Oversight
and Investigations subcommittee and worked at the Korean
Foreign Trade Assn.
Reed, intern at PRStreet, to Howard, Merrell &
Partners, Raleigh, as an A/C handling Butterball and BASF
Richardson, an intern at HMA Public Relations, Phoenix,
has been hired as an A/C.
Frank, contributing writer for Essence Communications,
and Zayda Rivera,
formerly of Arcos Comms. and The Ave Magazine, to
Lagrant Communications, Los Angeles, as multicultural communications
strategists on the firms Robert Wood Johnson Foundation
account targeting African-American and Hispanic consumers
Besanceney to head of public, government and industry
relations for World Disney World, Orlando He adds the duties
of Shannon McAleavey,
who stepped down as VP of public affairs in September after
a five-year stint. Besanceney, a former deputy chief of
staff to Secretary of State Condoleeza Rice, oversees media
relations, internal and external comms. for the Florida
resort and leads government and industry relations for Disney
Parks & Resorts worldwide.
Holland to associate director of PR and social media,
American Suzuki Motor Corp., Irvine, Calif. Holland, a GM
vet who joined the company in 2008 as senior manager, PR,
reports directly to Koichi Suzuki, EVP, American Suzuki
Kehoe and Dan
La Russo to co-leaders of the Western region of Ogilvy
PR Worldwide's U.S. technology practice, based in San Francisco.
Kehoe joined five years ago while La Russo is a 10-year
Novelli has restructured its global healthcare practice
with new roles for existing staffers and hires in New York
and London. Chief medical officer Barbara DeBuono leads
the practice as global director of health and social marketing.
She works closely with Shipra Singh, healthcare leader for
Europe, the Middle East and Africa. Susan
Hayes, who had been working for her own shop, has
re-joined PN to serve as partner in New York managing its
Novartis business. Cheryl
Nigro has joined as an EVP to lead its Merck business
from N.Y. And Kimberly
Santiago joined in London from Hill & Knowlton
as associate director handling mens health care brands.
has also re-joined the firm in London from Tonic Life Comms.
an account director on womens healthcare brands.
Edition, November 10, 2010, Page 7
W. MICH. MUM ON REQUEST
said the request would be taken up by the board at its regular
meeting Nov. 3.
in the DeVries Twitter space indicated the board did not
take the request seriously.
participant in the DeVries Twitter space said he was trying
not to laugh about the Flash Mob story, but it IS quite
funny, adding the question: Is the trial
as serious as it sounds?
replied: Nopehe asked us to discuss the conduct
of WMPRSAs delegates (i.e., me) and we did. He also
demanded we endorse/promote his products.
had asked the board to recognize that the ODwyer Co.
has five excellent products that are in competition with
Penning Sees Harassment
on the DeVries Twitter area was Prof. Tim Penning of Grand
Valley State University, who said ODwyer e-mails to
him and other chapter members were ODwyers MOharassment.
said such a comment is odd because Penning, in a nearly
full page article in the September 2008 Tactics of
the Society, waxed eloquent about the need for PR pros to
listen as well as communicate to their publics,
saying they should seek opposing views for the good
of the public.
in support of listening to others viewpoints and taking
part in free and open debate were John Milton, John Stuart
Mill, Alexis de Tocqueville, Scott Cutlip, Allen Center
and Glen Broom, and James and Larissa Grunig.
said the last reply he received from Penning was more than
a year ago in which Penning claimed he was bogged down with
18-hour work days and had no time for ODwyer materials.
Times Takes Poisoned Tylenol
The venerable Financial
Times of London, has become at least the seventh media
victim this year of the myth that Johnson & Johnson
acted quickly and ethically in removing Tylenol capsules
from store shelves in 1982 after seven people were murdered
with poisoned capsules.
Columnist Michael Skapinker
enthused Nov. 1 that ever since 1982 J&Js
decisive action (after the murders) has been held up as
the model of corporate crisis management. He asked
that the Tylenol story be retired because it
was a more straightforward case and that current
PR crises (such as BP) are a lot messier.
Prof. Tony Jaques of RMIT
University, Australia, pointed out earlier this year that
the five days J&J waited before ordering a recall is
not quick or immediate or decisive
by any stretch of the imagination, even in 1982.
Jaques said the easily-doctored
capsules should never have been marketed in the first place
and certainly not after they were used to murder seven people.
What J&J did quickly was rush back onto the market six
weeks later with the flawed capsules in tamper-resistant
Far from ordering an immediate
nationwide recall, J&J initially removed two small lots
from the marketplace and only ordered a full recall after
another person was poisoned (not fatally) in Oroville, Calif.,
five days after the initial murders.
J&J then offered a
$100,000 reward for information after the first murders,
an amount some critics say shouldve been in the millions.
The same uncollected $100K
was offered after Diane Elsroth, 23, of Peekskill, N.Y.,
died of poisoned Tylenols in 1986. The FBI initially found
that the triple seals on the Tylenol bottle had not been
A sidelight is that J&J
fought the families of the 1982 victims in court for eight
years, dragging out their misery before settling on the
day before a trial was to begin.
Scott Bartz, a nine-year
employee of J&J who knows its distribution channels
and is writing a book about the crisis called Tylenol
Mafia, has raised doubts over whether the poisoning
took place outside of J&J as claimed by the company.
At the very least, he deserves a hearing.
--New York Times
in a May 3 story by Natasha Singer praised J&J for its
fast and adept handling of the 1982 murders.
Monitor said Jan. 15 that J&Js actions in
1982 are still regarded as a shining example of corporate
said April 10 that J&J/Tylenol is the gold standard
of crisis management. Staffer Adrian Woolridge wrote
that under the name, Schumpeter.
--The Motley Fool (fool.com)
on May 6 said J&J has always been the poster child
for how to handle a crisis.
columnist Al Ries wrote May 3 that the Tylenol brand is
so strong that even seven murders could not inflict
much damage on it (either that or the business press
is so weakeditors note).
says J&Js quick response in
1982 has become the gold standard for corporate crisis
Previous Tylenol victims
include Fortune magazine on May 28, 2007, which hailed J&J/Tylenol
as the gold standard in crisis control in a
full-page feature, and Tactics of PRSA, which devoted a
full page to the subject, praising J&Js actions
as an enduring example of crisis management done right.
RUBENSTEIN HANDLES MGM BANKRUPTCY
is handling the pre-packaged Chapter 11 filing of the fabled
MGM Studios, home of the Wizard of Oz, Ben Hur and James
Creditors have approved
a plan to forgive more than $4B in debt in a revamped MGM
that will be run by Spyglass Entertainment co-founders Gary
Barber and Roger Birnbaum. Spyglass movies include The
Sixth Sense, Invictus and Get Him
to the Greek.
Barber and Birnbaum said
MGM is emerging from one of the most challenging periods
of its storied history. They are ready to lead one
of Hollywoods most iconic studios into its next generation
of unforgettable filmmaking and global TV production and
New York-based RC is headed
by Steven Rubenstein.
Edition, November 10, 2010,
panel titled Financial Journalism under Fire
was one long hue and cry by journalists who say they discover
scandals but find their stories are ignored.
panelist suggested they give themselves a Cassandra
Award named after the Greek god who was able to predict
disasters but could find no one who would believe her.
A in the journalists tale of woe was the outing
of mega thief Bernie Madoff by Erin Arvedlund in Barrons
checked with option traders who said Madoff could not possibly
get the results he was reporting.
major piece, the result of months on the story, ran May
7, 2001 under the title Dont Ask, Dont
Tell. It highlighted the secrecy that marked the Madoff
was no reaction, she moaned, adding, I wish
I had followed up
I wish I had proceeded further.
then expressed sympathy for the people who lost billions
(total was about $65 billion), saying further stories by
her might have prevented it.
book, Too Good to be True: The Rise and Fall of Bernie
Madoff, was published this summer (Penguin). A blurb
on the front cover says the book is by the author
of the groundbreaking 2001 Barrons article on Madoff.
Moderator Myron Kandel,
former CNN financial editor, said it was not enough for
journalists to expect action just because they wrote a story
that appeared on the front page of a major medium.
Arvedlund should have
pressed her case with SEC commissioners and gone over their
heads to the legislative and executive branches of the government,
Kandel is on the right
Reporters can learn a
lot from PR pros, many of whom have switched from just getting
ink to getting results or outcomes,
as they also call it.
Arvedlund should have
asked herself, What is my goal? The goal was
to save investors from being bilked out of billions.
She and her editors should
have called a press conference. Barrons should have
shared its research with other media.
Big companies, many of
them fierce competitors, often band together in trade associations
to push their causes.
They not only work via
their trade associations but create coalitions of
coalitions in Washington, D.C.
Journalists and their
organizations tend to be lone wolves.
association was the New York Financial Writers Assn.,
which Kandel headed in 1986-87. She should have made speeches
to financial and general audiences and tried to obtain time
on TV and radio.
She could have become
a Joan of Arc dedicated to leading the financial
reporting press corps. She could have sought the help of
a PR firm. One panelist noted that editors rarely let a
reporter concentrate on one story to the exclusion of others.
Kandel said failure to
follow up on stories and seek action was a major flaw of
As evidence that financial
journalism mostly failed in warning about financial abuses
he noted that no Pulitzer Prizes were awarded for financial
journalism in 2008-09.
Diana Henriques, NYT senior
financial writer who is writing a book about Madoff, asked,
What do you do when what you report is ignored?
Remember who Cassandra
was, she said. She was able to predict disasters
but no one would believe her. What is the appropriate media
response when a story like Erins and other fine stories
ignored by policymakers and lawmakers
at what point
does the subject for criticism become a dead horse
keep saying it over and over again?
Kandel noted at the beginning
of the panel, which took place April 30, 2009 at the CUNY
Graduate School of Journalism (and which we just discovered)
that good stories were rarely followed up. He
said reporters incorrectly believe that people are going
to read their stories and do something. He noted
that financial fraud investigator Harry Markopolos complained
to the SEC for years about Madoff and was ignored.
Markopolos called the
SEC a captive of the industry it regulates that is
afraid of bringing big cases against the largest and most
powerful firms. He said that as he dug into Madoffs
affairs he began to fear for his life because he was convinced
that Russian mobsters and Latin American drug cartels were
focused on the wall of secrecy around Madoff. After months
of compiling details about him, she finally caught up to
him on a scratchy international telephone line
while he was traveling on a boat in Switzerland. He wouldnt
go into details and did not tell her anything
Avrelund talked to more
than 100 people in researching Madoff but fewer than five
ever met him.
Jon Friedman, MarketWatch.com
columnist, said many financial reporters were lacking in
basic knowledge about such financial instruments as credit
default swaps and collateralized debt obligations.
Kandel asked those in
the audience how many were familiar with such devices and
only a few raised their hands. Sal Nuccio, a life active
member of the NYFWA who has written on insurance for the
NYT, said the credit default swaps were actually insurance
used as a gambling device and the CDOs had no
backing whatever, providing a false sense of
Markets were doing so
well that no one wanted to look too closely at what was
happening, he said. One producer told Susan Lisovicz, CNN
stock market correspondent, We know financial news
is important but try not to make it seem like medicine.