Edition, November 17, 2010, Page 1
PUTS OUT ANTI-TOBACCO RFP
DeKalb County, one of four urban areas in the U.S. that
received stimulus funds for anti-tobacco campaigns, has
put out an RFP for an agency to guide a multi-million-dollar
mass media effort to reduce tobacco use among adults and
youth in the Atlanta area.
campaign calls for tactics like PR, social media, PSA ad
placements, brochures and other communications tactics in
collaboration with efforts by the DeKalb County Board of
Healths marketing division.
board received $3.2M for the campaign from the stimulus
Urban Area Tobacco Projects grant is funded by the Dept.
of Health and Human Services $650M chronic disease
are due Nov. 30. RFP is at odwyerpr.com/rfps.
BP COUNSELOR HIRED BY CHEM
Anne Womack-Kolton, the
Brunswick Group hand who moved in-house at client BP during
the Gulf Oil crisis, has landed at the American Chemistry
Womack-Kolton, a former
press secretary for Vice President Dick Cheney and Dept.
of Energy PA director, has been tapped as VP of communications
for the D.C.-based trade group for the chemicals industry.
to ACC president and CEO Cal Dooley and to the trade groups
The ACC has been looking
to bulk up its communications unit and is advertising four
open PR posts.
After her Bush administration
stints, she was a VP at APCO, where she landed after exiting
BP, according to the ACC. She joined the Bush/Cheney campaign
in 2000 from the Texas Attorney General's Office.
WEBER SHANDWICK HIRES HYNES
Tony Hynes, a 20-year
veteran of the hi-tech scene, joins Interpublic's Weber
Shandwick Nov. 22 as executive VP in Northern California
and part of its technology leadership.
He was West Coast GM at
Bite Communications, where he handled HP, Sun Microsystems
and helped launch the Next Fifteen units cleantech
Earlier, Hynes was director
of global PR/corporate communications at Hitachi Data Systems
and staffer at IBM and SAP.
Hynes reports to Robert
Dowling, head of WS' North American technology practice,
who calls Hynes one of the most recognized communications
professionals in the technology industry.
APCO GRABS WELL-CONNECTED
APCO Worldwide has acquired
JiWin PR, which is part of Dubai Holdings Tecom Investments.
Tecom invests and manages
knowledge industry clusters such as Dubai Internet
City, Dubai Media City, Dubai Studio City, Dubai Knowledge
Village, Dubai International Academic City, and Dubai Outsource
APCO CEO Margery Kraus,
CEO of APCO, is eager to tap JiWins extensive
knowledge and contacts in the Middle East. She told
O'Dwyers the transaction does not include Dubai Holding,
which is government-owned, taking a stake in her firm.
Kraus refers to Dubai
as the intersection of global trade and commerce connecting
Asia, Africa, Europe and the wider world.
JiWin counts 35 PR pros
working in corporate communications, community relations,
IR, crisis and issues management. Clients include Dubai
Holding, Noor Islamic Bank, Merck, Johnson & Johnson,
NASDAQ Dubai and Young Arab Leaders.
HEALTHCARE PROVIDER CALLS
Amerigroup Corp., a Fortune
500 managed healthcare provider, has issued an RFP for PR
pitches as it plans to award a two-year contract to guide
The Virginia Beach-based
company said it wants a firm that understands healthcare,
healthcare reform, the Medicaid and Medicare business
and can build national campaigns and media ties.
Amerigroup, which focuses
on people eligible for Medicaid, SCHIP and other healthcare
programs for the disadvantaged, seniors and
disabled, posted third quarter profit of $84.35M on revenue
of nearly $1.5B. It has about 1.9M members and 4,000 employees.
The RFP covers traditional
PR like media outreach and training, as well as social media.
Proposals are due Dec.
15. Firms pursuing the pact will be narrowed to three finalists
in mid-January. Download the RFP at odwyerpr.com/rfps.
SWERDLOW MOVES TO B-M
Erica Swerdlow, executive
VP at Porter Novelli, has moved to Burson-Marsteller as
midwest market leader and managing director in its brand
marketing group. Based in Chicago, Swerdlow reports to Pat
Ford, B-Ms U.S. president.
At PN, she worked on Monster
Worldwide, Penske Truck, Harman and McDonalds. She
led the crisis team for Veolia Transportation during the
Metrolink train crash in 2008.
Swerdlow joined PN in
2000 after it acquired EBS Public Relations, where she was
Edition, November 17, 2010, Page 2
MOUNTS DEFENSE FOR 'FOUR LOKO'
is mounting a PR defense for Phusion Projects and its controversial
caffeinated liquor drink Four Loko, which is sparking warnings
and even bans across the U.S., including in the companys
home state of Washington.
PR response has been both critical of decisions to ban its
products while also stressing responsible drinking and alcohol
education, especially on college campuses.
Washington State Liquor Control Board on Nov. 10 enacted
an emergency ban on caffeinated alcoholic beverages after
nine students at Central Washington University fell ill
in October during a party. The State of Michigan last week
pushed through a similar ban and other states are considering
in a statement, criticized the Washington Liquor Boards
move as based on misguided information and blasted
that body for not soliciting input from the company and
measures to ban the product followed a move by Ramapo College
in New Jersey last month, banning such drinks and pushing
for a state-wide measure after 23 students were hospitalized
in September after drinking Four Loko, which is 12 percent
alcohol and has been marketed as liquid cocaine in
Projects, based in Seattle, on Nov. 10 published an open
letter to state and federal regulators noting the company
has borne the brunt of widespread media scrutiny
on alcoholic energy drinks and stressed responsible drinking
while offering to a have a discussion to create
uniform, industry-wide standards for such beverages.
Food and Drug Administration is probing such products and
notified 30 manufacturers last year that they had to show
their products are not harmful.
Several large companies like Anheuser-Busch and MillerCoors
stopped adding caffeine to alcoholic products in recent
years under pressure from regulators.
Arnot, who headed audience development for NBC Universal's
iVillage, has been named chief digital officer in RF|Binder
Partners' emerging digital media group.
oversees a group of 25 at the Ruder Finn unit, handling
assignments like social media, mobile communications, location-based
services, gaming and SEO.
was director of audience outreach for iVillage, the media
portal geared toward women, and earlier, a senior marketing
strategist for parent NBC Universal.
between those stints, Arnot founded Urban Lion Corp., which
built up and sold two websites - DailyStoke.com, a surfing
site, and TheFunkyStork, which targeted expectant and new
HANDLES GAY RIGHTS CASE
Verbinnen & Co. is promoting a federal suit filed by
81-year-old Edie Windsor that challenges the constitutionality
of the Defense of Marriage Act that defines
marriage as a legal union between a man and woman.
claims DOMA violates the equal protection guarantee of the
Constitution because it recognizes opposite but not same
wants the U.S. to reimburse her $350K in estate taxes that
she paid following the 2009 death of her wife, Thea Spyer.
The couple married in Canada in 2007 after living together
for more than 40 years.
who was a senior computer systems programmer, and Spyer,
a clinical psychologist, shared an apartment in Greenwich
Village. Spyer died from complications from a heart condition
after a 30-year battle with multiple sclerosis. They were
engaged in 1967, a relationship that is subject of a documentary
Edie & Thea: A Very Long Engagement.
suit was filed Nov. 9 in Manhattan with assistance from
the American Civil Liberties Union and law firm of Paul,
Weiss, Rifkind, Wharton & Garrison.
Kaplan, Paul Weiss attorney handling the case, notes that
if Thea was Theo then Edie would have inherited
the cash tax-free. Edie and Thea were denied equal
treatment, and it is obviously unjust that there should
be a tax simply for being gay, said Kaplan.
Bergman and Renee Soto of SV&C are handling media. The
New York Daily News called Windsor a trailblazing
gay rights activist.
FAS MART APOLOGIZES FOR MUSLIM
Fas Mart, the 215-convenience
store chain based in Richmond, has apologized to a Muslim
woman who was denied service at a Frederickburg's store
because she was would not remove her head scarf.
The check-out clerk told
Tralesha Faison, 33, to take off the hijab because security
cameras couldn't see her face. Faison told the clerk she
would not comply because of religious reasons.
Faison then contacted
the Council on American-Islamic Relations, which brought
the matter to the attention of Fas Mart management.
Fas Mart on Nov. 11 posted
a statement on its website as a formal apology to Faison.
The company says it has a longstanding policy of non-discrimination
against all groups.
The company has now dropped
the policy of asking customers to remove hoodies
and other headgear, a rule that was in place to deter shoplifting.
The clerk, who is suspended
pending further investigation, had followed that hoodie
rule in asking Faison to take off the hijab.
Fas Mart plans to ask
to Council to advise its 1,700 workers about sensitivity
issues in dealing with the Islamic community.
The company believes the
denial of service was not because of the customers
religious beliefs. Fas Mart says it values each of
its customers and has zero tolerance for any type of discrimination
or disparity in the treatment of customers.
Edition, November 17, 2010, Page 3
MERGES WITH DAILY BEAST
and The Daily Beast have merged to form Newsweek
Daily Beast Co., a 50/50 venture partnership owned by audio
magnate Sidney Harman, 92, and Barry Dillers IAC/InterActive
who acquired Newsweek from Washington Post Co. during the
summer, calls the new hook-up the ideal combination
of established journalism authority and bright, bristling
Brown, founding partner and editor-in-chief of TDB, will
now edit both entities. Stephen Colvin, president of TDB,
is CEO of the new company.
who held top edit jobs at Tatler, Vanity Fair
and The New Yorker, has built TDB into a site that
reaches 5M unique visitors per month. The site is on track
to lose about $10M this year
was CEO of Dennis Publishing U.S, which launched Maxim
and The Week under his leadership. He also was executive
VP at CBS Interactive.
EX-MTV, AOL CEO JOINS CLEAR
Bob Pittman, former CEO
of MTV Networks and CEO of America Online, has been named
chairman/media and entertainment platforms at radio giant
Clear Channel Communications. He is to spearhead the digital
strategy of the San Antonio-based company.
Clear Channel CEO Mark
Mays said in a statement: With his background in music,
radio and entertainment and track record of success in both
traditional and digital media Bob Pittman will be a terrific
ally and contributor to Clear Channel in this new role.
Pittman will partner with
John Hogan, who heads Clear Channels radio operations,
to amplify outreach to major advertising and marketing
Pittman is taking an equity
stake in the company that is owned by Bain Capital and Thomas
H. Lee Partners. He retains his current position as founding
member of the Pilot Group, a private equity fund.
The Clear Channel radio
stations reach 97M listeners per week. It attracts 12M unique
monthly visitors to the stations' websites.
Pittman began his media
career at radio stations in Pittsburgh, Chicago and New
York. He led the programming team that created MTV. He has
also served as CEO of Six Flags Theme Parks, Century 21
and Time Warner Enterprises.
FOX SNAGS DOBBS
Lou Dobbs, the former
CNN anchor who left the network a year ago following complaints
about his anti-immigrant views and search for President
Obamas birth certificate, is joining Fox Business
Kevin Magee, executive
VP at FBN, said teaming Dobbs with managing editor Neil
Cavuto will make FBN a tough network to beat.
The addition of Dobbs strengthens the best lineup
in business news said Magee in a statement.
Dobbs, 65, says he's privileged
to join the great team that Rupert Murdoch, Roger
Ailes and Neil Cavuto have created.
FBN reaches 57M households.
Dobbs inked a multi-year
deal with FBN. He will have his own daily program beginning
in the first quarter of 2011 and make various appearances
on other program to provide analysis and commentary.
At CNN, Dobbs was anchor,
managing editor and executive VP. He hosted Moneyline,
which debuted in 1980, and then renamed Lou Dobbs
Dobbs will continue his
national syndicated radio programs.
KLEIN SPEARHEADS NEWS CORP.
Former New York City Chancellor
Joel Klein is to spearhead Rupert Murdochs News Corp.s
foray into the educational arena.
As executive VP in the
Office of the Chairman, Klein will serve as senior advisor
to Murdoch working on developing business strategies
for the emerging educational marketplace.
of achievement leading one of the countrys toughest
school systems has given him a unique perspective that will
be particularly important as we look into a sector that
has long been in need of innovation, said Murdoch
in a statement.
The NYC system has 1,700
schools, 1.1M students, 136K employees and a $22B operating
Washington Post Co. is
the leading media player in the educational market as its
Kaplan unit ranks as its No. 1 revenue and profit generator.
Kaplan, like other for-profit
educational systems, currently faces tough federal scrutiny
for allegedly overselling employment opportunities and leaving
students burdened with heavy debt.
HEARST MAG CHIEF TO HEAD NYC
New York City Mayor Mike
Bloomberg has named Hearst Magazines chairman Cathie Black
to the school chancellor post.
Succeeding Joel Klein
who resigned after an eight-year run, Black becomes the
first woman head of the 1.1M student system. Bloomberg called
the Hearst executive a great New Yorker and
a person who is brilliant, innovative and driven.
Klein assumed control
of the school system after the New York State Legislature
turned control of the schools to City Hall. He is the longest
Bloomberg credits Klein,
who is taking a post at Rupert Murdochs News Corp.,
with transforming New York Citys long-dysfunctional
public school system into one that the Obama administration
has hailed as a national model.
Black, like Klein has
no education experience.
At Hearst, Black was responsible
for 2,000 staffers working at titles such as Cosmopolitan,
Town & Country, Esquire, Marie Claire,
Good Housekeeping, Popular Mechanics, Harpers
Bazaar and Redbook.
Earlier, she was president
and publisher of USA Today and executive VP at its
parent company, Gannett.
Black served as president
& CEO of the Newspaper Assn. of America and was the
first woman to head a major weekly magazine when she became
publisher of New York in 1979. She began her career
in ad sales at Holiday before moving to then start-up
news continued on next page)
Edition, November 17, 2010, Page 4
KANYE, THEN QUIT
staffer from Rubenstein Communications coached
Kanye West through his apology to President George W. Bush
and subsequent sparring with the Today show
and host Matt Lauer last week, according to a report in
the New York Times.
the media trainer -- Rubenstein executive VP Susie Arons
-- quit after Wests interview was nixed and then rescheduled
by his handlers, according to the New York
to the Times, West wanted to use his interview to answer
Mr. Bush as the gravity of responding to the former
president was not lost on him. He hired Rubenstein
to prep for the show but West became visibly irritated during
his apology-appearance on Today when the shows
producers ran archived (and controversial) footage of him
at last years MTV Music Awards. He subsequently pulled
the plug on a planned Nov. 26 appearance on the NBC show
to promote a new album.
Times said Wests appearance was initially canceled
after the recording artist's handlers didnt
think Bushs comments warranted a response. The paper
said for unknown reasons Wests team re-booked
the interview but his rep at Rubenstein was initially unaware
of that and "had to hurry to NBCs studios at
30 Rockefeller Plaza to meet him and his team there.
the Post: According to a show insider, West
shut himself in a dressing room with Susie, and could be
heard rehearsing possible questions and answers. But the
interview began, and it was as though he had crammed for
a test and then his mind went blank.
Post said Arons resigned over the weekend after the disastrous
interview aired Thursday.
FACEBOOK, TWITTER INEFFECTIVE
A survey of thousands
of online businesses, mostly in the U.S. and Europe, found
that more than 30% find Facebook ineffective for driving
traffic to a firms website and even fewer see Twitter
The University of Bradford
(U.K.) produced the study with software developer Intellimon,
looking at several marketing tactics like press releases,
social media and advertising.
Its a real
eye-opener, even for experienced online marketers,
said Intellimon CEO Paul Smithson.
The study found the typical
age of users doing business online was over 50 (62%) and
the most important traffic generation tool for businesses
to be search engines, although only about 63% said they
perform optimization, or SEO, monthly or less frequently.
About half of the survey
respondents were in the U.S., with large blocs in the U.K.
(16%) and Australia (9%) as well.
Email marketing was cited
by nearly 45% of respondents as effective for driving traffic.
A similar percentage cited webinars and tele-seminars as
While more than 56% of
responding companies said they use social networking to
attract consumers, nearly 23% said such tools are ineffective
for driving traffic and another 9% said platforms like Facebook
are very ineffective.
Slightly less 30%
find social networking to be effective or very effective.
More than 64% of online businesses use Twitter and 54% see
its importance increasing in the next year.
Notably, only 26% said
they have used press releases to generate web traffic for
their businesses. Many (45%) of the businesses that have
utilized the popular PR tool have been competing for up
to two years and say five releases annually is the average.
More than 73% said they
spend less than $100 monthly on releases, although 38% said
they find releases to be effective for driving traffic.
Asked about the future of press releases, 45% said they
see no change in importance over the next year, while 43%
think they will be more important or a lot more important
down the road.
The survey, which can
be downloaded at odwyerpr.com,
also looked at other tactics like affiliations, article
marketing and display ads.
ECONOMIST: SORRELL KING
OF THE MAD MEN
The Economist (Nov.
6) anointed WPP CEO Martin Sorrell King of the Mad
Men for positioning the 25-year ad/PR conglomerate
on top of the heap on Madison Avenue.
The British business magazine
notes that Sir Martin is sometimes put down by critics
as a finance-obsessed bean counter, but he delegates
a lot and has placed astute bets such as deciding that the
advertising industry would become increasingly driven by
A third of WPPs
$14B revenues comes from advertising.
game plan is built on buying good businesses, taking time
to know the firms, locking in management for five years
and some luck, he says.
WPPs bullish performance
this year is due to robust demand in the U.S. market, rebounding
from severe cutbacks in 2009.
Television ad spending
is leading the way because marketers traditionally look
to the media to build brands while online is more
about price and offering a deal, according to Sorrell.
Sorrell says much has
changed since Mad Men, the TV show about ad
agency life during the 1960s. But he watches the program
and says its portrayal of egos, turf wars and political
incorrectness still rings true today.
Moynihan, recently online and managing editor at
Editor & Publisher, to Metro New York
as city editor. He takes over for Matt
Sweeney, who left the publication.
Griffin, senior web editor at Cosmopolitan.com,
has moved to Fitness magazine as digital director
to oversee editorial efforts on its website and handle projects
across its mobile, apps, and tablet editions.
17, 2010, Page 5
OF PR FIRMS
LIFE OPENS IN SINGAPORE
Life Communications, a health-focused firm acquired by the
London-based PR conglomerate Huntsworth in 2009, has opened
an office in Singapore, the firms second Asian operation.
opened its first Asia office, in Hong Kong, in July and
works for clients like Pfizer, Heinz and Reckitt Benckiser.
Matheson, CEO of Huntsworth Health, said the company is
expanding by establishing offices where its international
clients need support. He said Huntsworth is using Tonic
Life as the springboard for what is planned
to be a multi-channel service in the Asia-Pacific
Chew, whos worked for Edelman, Ruder Finn and GolinHarris,
was named managing director for Tonic Lifes Singapore
outposts are becoming increasingly important to global revenues
part of WPP, re-entered the Malaysian PR market this month
after a 12-year hiatus with an outpost in the capital, Kuala
BACKS LATEST IPO FOR CHINA CO.
Taylor Rafferty is handling
financial communications out of New York and Hong Kong for
the initial public offering of Noah Holdings Limited, a
Shanghai-based financial management company that caters
to wealthy Chinese.
Noahs 8.4M American
depository shares were sold at $12 each for proceeds of
$91.2M and debuted Nov. 10, the latest success story for
the U.S. IPO of a China company as its stock price jumped
as high as 43 percent. Shares closed the day up 33% at $15.99.
Delia Cannan, a director
for Taylor Rafferty in New York, and Savoy Lee, a Hong Kong
director for the firm, are supporting the companys
investor and financial communications efforts.
BRIEFS: The United
Nations has given its top PR award to a census media relations
campaign developed by Nairobi-based Apex
Communications Limited for the Kenyan government
in the wake of disputed elections and ethnic tensions. Apex,
an affiliate of Porter Novelli, created the Nipo Natambulika,
or Count Me In, effort for the Kenya National
Bureau of Statistics, an effort recognized with the 2010
U.N. Grand Award for Achievement in Public Relations as
it came two years after disputed elections displaced 600,000
people in the African country. ...Euro
RSCG London and Euro RSCG Biss Lancaster are merging
to become one company known as Euro RSCG London PR. Clients
include Peugeot, Reckitt Benckiser and Australian Wool Innovation.
Russ Lidstone, CEO of Euro RSCG London, leads the merged
agency with Graham Lancaster continuing as chairman of the
Euro RSCG London PR and Holly Ward as Managing Director
of Euro RSCG London PR.
PR, New York/sweetgreen, D.C. healthy food
eatery, as AOR for PR, including the sweetlife music and
arts festival in the capital.
Morris + King Company, New York/Visiting Nurse Service
of New York, not-for-profit home healthcare organization,
to coordinate a series of family caregiver workshops hosted
by public officials throughout the New York metro area.
The firm also said it is working with physicians at the
University of California, San Francisco, to launch a new
initiative called Hair to Stay, featuring two
scalp cooling therapies now being tested that could help
cancer patients avoid chemotherapy-related hair loss.
New York/T.G.I. Fridays, eatery chain owned by Carlson
Inc., as AOR, including digital and social media, PR and
integrated marketing. The work includes support of TGIFs
World Bartender Championship, now in its 20th
year. Work started Oct. 1.
PR, New York/Azure, 34-story luxury residential building
on Manhattan's Upper East Side, for PR.
Events & PR, New York/Alexandra Amor, recording
artist, Dream Hampton, journalist, and Aliyyah Baylor, celebrity
pastry chef and co-owner of Make My Cake in Harlem.
Philadelphia/Altius Education, online education, as AOR
for PR, including media relations and a thought leadership
program; Devereux, non-profit behavioral health organization,
for PR for a 2010 brand rollout, raising the organizations
general awareness, and to develop a social media outreach
strategy for its 100-year anniversary in 2012, and Brandywine
Realty Trust, publicly traded real estate company, for PR.
Communications Group, Atlanta/Neighborhood Nurse,
for launch support of the healthcare concierge concept.
T/K will focus on traditional media relations and social
San Diego/bioserie, creator of iPod and iPhone covers made
entirely from annually-renewable plant material, has as
AOR for PR, including media relations targeting eco-conscious
consumers, iPhone users, as well as national marketing.
Los Angeles/LeMay Americas Car Museum, slated
to be North Americas largest auto museum when it opens
in Tacoma, Wash., in the fall 2011, has chosen for marketing
communications strategy, including PR and media relations,
sponsorship and relationship marketing. Harold and Nancy
LeMay amassed the largest privately owned collection of
automobiles, motorcycles and trucks in the world and have
funded the $60 million, 165,000 sq.-ft. interactive auto
museum and educational center. Shane Smith, managing partner
at PCGCampbell, which has a Detroit office, said the firm
will promote Americas love affair with the automobile
and work to reach visitors to the Seattle-Tacoma, Rainier
Edition, November 17, 2010, Page 6
Publicity Club of Chicago has named Sue Markgraf, president
and founder of GreenMark PR, as the group's president for
2010-11. She leads an executive committee that includes
first VP David Smolensky, COO of Resolute Consulting; secretary
Kelly Drinkwine, director of PR for AON Corp.; treasurer
Michelle Flowers Welch, president and CEO of Flowers Comms.
Group, and ex-officio member Andrew Goldstein, partner of
Freeborn & Peters.
exciting team is the right team for honoring the PCC in
its 70th year and for directing it into its 71st,"
said Markgraf, who takes over for immediate past president
Dave Bosch, comms. director for Gift of Hope Organ and Tissue
FARR LANDS AT NBN
Michael Farr, who was
a GM and senior video producer at the former On The Scene
Productions, has moved to News Broadcast Network as an executive
He is charged with handling
assignments like event production, satellite/Internet media
tours, webcasts, and other new media projects.
NBN president Michael
Hill said the hire is a sign the video broadcast sector
is growing again. "After a difficult two years for
our industry, Michael's move to NBN reflects the growth
of the video and new media PR business through 2010 and
affirms NBN's commitment to be the leader of that growth,"
Hill said in a statement.
Farr joined OTSP in 1991
and was named GM of its New York office. OTSP was shut down
in 2009 but Farr continued to work in the space for OTSP
and other clients.
DREVIK TO VMS
Darren Drevik, former
VP of comms. and marketing at Atreus Homes and Communities,
has moved to monitoring services company VMS as marketing
director in New York.
Drevik had been running
his own consultancy, D&A Creative, for the last year.
He was previously director of marketing for Venture Homes
and was an editor for VNU Business Media after seven years
at Thomson Reuters as an editor.
At VMS, he oversees marketing
and communications operations previously handled by Mike
Giovia, who left the company last month following a management
Capitola, Calif., has added enhancements to its My Company
News monitoring service, which tracks online news content,
blogs and Twitter feeds. HRM said the improved platform
filters out duplicate content and advertising or spam sites
and includes a years worth of archives. The company
is owned by Fisher Vista.
Mention said it has added 50 of the top US radio
stations to its indexed broadcast intelligence Critical
TV 4.0 platform, which was revamped this month. Under the
upgrade, all of CMs clients can track content in those
TO RETIRE; MT INITIATES SEARCH
longtime agency partner and head of the PR group at Marcus
Thomas, Cleveland, plans to retire July 1, 2011.
firm said it has embarked on a national search for a senior
VP-director to fill its top PR slot. Hallisy joined predecessor
company Ira Thomas Associates in Youngstown in 1991 and,
in 1993, became one of four partners as Ira Thomas retired.
claims $92M in revenue across its marketing communications
was named director of publicity on the West coast for J
Public Relations, New York, based in the firms San
Diego office. Suzanne
manager at Cal-a-Vie, has joined JPR as senior publicist
in San Diego and Lindsay
on as a junior publicist. Allison
intern, was hired as a junior publicist. In New York, Molly
and Calee Brean
have joined as J/Ps.
communications director for the Association of Public-Safety
Communications Officials, to Raffetto Herman Strategic Communications,
Washington, D.C., as an account manager.
media coordinator for the Center for American Progress in
Washington, D.C., to Lyons Public Relations, Kensington,
Md., as an A/E focused on radio media tours and PSAs.
Julie Koenig Loignon
to VP of corporate communications for Churchill Downs Inc.,
Louisville, Ky., moving back into a role she held two years
ago. Current VP Liz Harris was named VP and executive director
of the Churchill Downs Foundation. Loignon joined CDI in
1999 as a comms. coordinator.
acting administrator for the Centers for Medicare &
Medicaid Services, to APCO Worldwides international
advisory council. She practiced law at Washingtons
Epstein, Becker & Green, and served in the first Bush
administration in the White House Office of Personnel and
Office of the U.S. Trade Representative.
senior member of GolinHarris' consumer marketing to Wonacott
Communications, Los Angeles, as an account director, consumer
practice. She was previously an account coordinator at Alcalay
to VP, Kellen Company, New York. He joined the firm in 2006.
to senior director, communications, the Steel Market Development
Institute, Washington, D.C., the business unit of the American
Iron and Steel Institute. Lorincz joined the AISI in 2001.
Edition, November 17, 2010, Page 7
COUNTER 'TRUST DESTRUCTION'
cycle of spin is at the core of the trust destruction
that has permeated American life, according to Bill Margaritis,
who challenged communicators at last nights Institute
for PR awards dinner in New York to lead the transition
back toward truth, trust and transparency.
FedEx senior VP of global communications and IR, and Arthur
Page Society chairman, told the sold-out crowd of 260 that
he believes the popularity of fake news stars
Jon Stewart and Stephen Colbert is because they puncture
the posturing and hype that dominate the media
cacophony of complaint in the media is amplified
by the force of the Internet and the shortened attention
spans of almost everyone, he said.
2010 IPR distinguished lecturer frets about the trust deficit.
cited a FedEx survey that found 40 percent of respondents
having little or no trust in Corporate America.
That compares to 29 percent of those polled by Frank Luntz
reporting a good or great deal of trust.
percent of respondents say trust is gained via ethical
business practices followed by 27 percent citing a
sound moral compass.
said its the job of PR people to use their skills,
knowledge and experience to drive the ethics and morality
imperatives through the organization starting at the top
management level: This means having complete C-level
cognizance at all times of how their actions will influence
their reputation and how their culture influences their
actions and then acting accordingly, with integrity.
simple mission of communicators: Say what we mean
and mean what we say. Say what we will do and do as we say.
Margaritis stressed the
importance of treating employees as customers, using research
to determine wants, needs, aspirations and opinions
about the company. Its also important to treat
employees as knowledgeable consumers of news about
the company, and incorporating them fully as a key part
of our external audience, even going as far as conducting
most of our employee communications through external channels
rather than a gated Intranet, he said.
Margaritis believes, should build their own modern
media companies because they have opportunity to be
credible and active contributors in the fractionated media
Margaritis told how a
key component of FedExs reputational intelligence
initiative is focused on an individualized, personalized,
humanized appeal, specifically centered on employee actions
that make a difference for customers and communities.
BOOK HITS HEALTHCARE PR
Wendell Potter, the former
Cigna corporate communications executive turned critic,
last week kicked off a national book tour to support Deadly
Spin, his takedown of the healthcare sector and its
PR on the Bloomsbury Press imprint.
Potter was senior VP/comms.
at Cigna until stepping down after 15 years in the sector
and has recently affiliated with the Center for Media and
Democracy, a PR watchdog. He first caused a stir last year
when he testified before a Senate panel on healthcare reform
claiming that healthcare insurers are mostly focused on
profits over the welfare (and in some cases to the detriment)
Potter's book opens with
this mea culpa: About 45,000 people die in America
every year because they have no health insurance and I have
been responsible for some of that shameful statistic.
He started a 21-city national
book tour in D.C. on Nov. 9 and 10 to support the release
of the book, which carries the full title Deadly Spin:
An Insurance Company Insider Speaks Out on How Corporate
PR is Killing Health Care and Deceiving Americans.
Potter, who thinks the
healthcare reform law passed this year does not go far enough
in reining in the industry, told Fox Business Network Nov.
4 that insurers will not likely support Republican efforts
to repeal the measure because it actually helps them.
Theres a lot
that helps them, he said. It also props up the
employer-based system, which has been unraveling over the
past several years. This will also give them many millions
of new enrollees and also, over the course of 10 years,
many billions of dollars in new revenue.
the law is a start.
In reviewing the book,
Time magazines Kate Pickert wrote: Great
P.R. flacks are as talented with misdirection as they are
with the truth." Pickert called the book a "gripping
indictment of his old bosses at insurance giant Cigna and
of corporate PR pros everywhere
Potter spoke at the 2009
PRSA conference in San Diego to the disdain of some healthcare
PR pros in the audience who view him as more of a traitor
than a hero.
UAE PAYS HARBOUR FOR AF/PAK,
The U.S. Emirates Alliance
paid Harbour Group $956K in PR fees for the six-month period
ended Sept. 30 for activities from contacting U.S. officials
about stability/humanitarian development in Pakistan and
Afghanistan to promoting the opening of a soccer pitch atop
an elementary public school in New York City.
On the Af/Pak front, Harbour
arranged meetings with Dan Feldman, State Departments
special representative to those countries, along with his
deputies Vikram Singh and Jarrett Blanc.
Harbour briefed States
United Arab Emirates desk officer Bridget McGovern about
the visit of the Manchester City Football Club to the U.S.
and then worked with the principal and a teacher at the
Lexington Academy in Manhattans Spanish Harlem.
Edition, November 17, 2010,
Americans are flocking
to online and in-person schools in hopes of landing a job
or getting a better one but they may just be chasing rainbows,
said a New York Times exposé Nov. 10.
PR circles are currently flooded with post graduate programs
running to $35K-$40K and endless seminars, webinars, boot
camps and other programs that may cost $1,000 or more,
we recommend this article to all those seeking to improve
their lot via education.
mostly targeted a chief competitor-the Washington Post Company.
and state investigations of the Kaplan University part of
WP and other for-profit schools have helped cut 25% from
WPs stock price since the spring (falling from $541
on April 15 to $388 on Nov. 12). Kaplans revenues
rose 9% in Q3 to $743M.
grads who ran up huge debts studying criminal justice
found they mostly got jobs as plant guards at $8-$9 an hour
that they could have obtained anyway, says one of the complaints.
whistle-blower suits filed under the federal
False Claims Act charge Kaplan illegally paid recruiters
of students, kept students on its books after they dropped
out, inflated students' grades, and provided false placement
data to continue receiving aid.
officials said they rectified any abuses as soon as they
found out about them and the school has a new program that
allows students to "try out" courses for 4-5 weeks
of the schools were said to be the naïve and uneducated
those who were already on public assistance, or were
fired or laid off, or had just gotten out of jail.
loans to students totaled $26.5B last year and much of this
will not be repaid, said NYT.
Higher Education gets 91.5% of its income from government
programs but only 28% of loan recipients were paying them
in 2009, said the Dept. of Education.
Government Accountability Office used undercover videos
this summer to document charges that some schools use high-pressure
in recruiting students and promise unrealistic salaries.
I don't think all PR education
is bad. The in-person courses give jobseekers a chance to
network and build up inside knowledge about a PR specialty
or PR in general.
But before shelling out
money, prospective students should do some research.
Some lessons can be learned from my experience.
After four years as a
police, labor and civic affairs reporter at the Bridgeport,
Conn., Telegram, I sought a job at a New York newspaper
as a financial writer.
I had become interested
in the stock market and marveled at the amount of information
and statistics available.
But before enrolling in
a school, I asked New York financial editors if this was
the right way to go.
New York Journal-American
financial editor Leslie Gould said it was a terrible idea
and that financial reporting could only be learned by doing
it. Since I was able show him a bundle of bylined clips,
he gave me a job.
Gould was known as the
Cop of Wall Street who outed many an abusive
practice including the fake OTC prices that gave a huge
spread between bid and asked prices. He printed the real
prices each day.
One of his investigations
led to the resignation of most of the board of the American
Gould sent us to annual
meetings to look for dissidents such as major stockholders
or former executives who had inside knowledge of the company
and its competitors and were eager to work with the press.
Armed with this info and SEC documents, Gould was able to
do numerous exposés.
After two years, Gould
picked me to do the daily ad column, a job that lasted four
years until the demise of the paper in 1966.
Two big ad agencies, Young
& Rubicam and Doyle Dane Bernbach, then offered me jobs
as their PR directors at double my J-A salary.
Genuine PR friends urged
us to do no such thing, saying PR directors had low status
and the jobs were highly political (meaning
a new CEO would bring in his or her own person).
DDB principal Mack Dane
took me to lunch at the Princeton Club to make the offer
but I couldnt forget that this was the same Mack Dane
who had a J-A executive pull my scoop about a big new account
of the firm. DDB was about to go public and Dane did not
want any news coming out. Dane never allowed the afternoon
papers to have a DDB scoop. If such a reporter called him
up to check facts, he would notify the NYT and Herald-Tribune
so they wouldn't be scooped.
At Y&R, I was courted
with lunches and tours of the agency capped off by an interview
with the CEO who said my job would be to keep the
press out of my hair.
A PR firm head who was
a true friend had his law firm draw up corporate papers
for a new company that I launched with Ed Buxton, a former
creative director of JWT. It assumed publication of Ad
Daily and I worked on it for two years before starting
the ODwyer NL in 1968.
PR jobseekers and careerists
not only need to query potential employers about appropriate
training but also need trusted friends who will give them
They need to do lots of
networking and learn to judge whether someone is sandbagging
them or not. What are the motives of people giving them
advice? They need to have more than one mentor.
What caught my eye
in the NYT story on Kaplan was that a major complainant,
Ben Wilcox, former dean of paralegal studies, is under
indictment on charges of hacking into the companys
computer system and sending out harassing e-mails.
Wilcox told the
NYT, Theyll tell you all sorts of terrible things
about me but the bottom line is that Kaplan is a cold-hearted
scam to make money by taking student loans from the government
and leaving students with debt that theyll never be
able to repay.
PR news sources
who dont want to be contacted now claim that any e-mails
sent to them are harassment, a crime. They also
charge that unwanted e-mails are SPAM.
of some organizations under investigation is to attack complainants
by looking for any laws or rules they may have broken and
threatening them with lawsuits, arrest or legal actions
of one type or another.