Edition, December 1, 2010, Page 1
CO. SEEKS ENERGY OUTREACH PLAN
County, Florida, which has $2.8M in federal stimulus funds
for energy efficiency grants, has issued an RFP for a public
education campaign touting the availability of the grants
to residents and small businesses.
crux of the assignment is to highlight the benefits of energy
efficiency in homes and businesses, as well as to generate
enthusiasm for county programs that provide cash incentives
to make upgrades. The Internet and social media tools, as
well as local media, are expected to be utilized.
central Florida county is taking pitches through Dec. 15
for the contract, which is expected to run for about 15
months. RFP is at odwyerpr.com/rfps.
TECH GURU SINCLAIR JOINS WS
Heidi Sinclair, who once
served as global tech chair at Burson-Marsteller and CEO
of its EMEA region, has joined Weber Shandwick as chair
of its global tech practice.
Based in her home city
of Seattle, Sinclair reports to Weber Shandwick president
Andy Polansky. Sinclair has handled major tech accounts
such as Apple, Hewlett-Packard, SAP and Sun Microsystems.
Most recently, Sinclair
ran her own marketing and philanthropic operation. Prior
to setting up Heidi Sinclair & Co., she was chief communications
officer for the Bill and Melinda Gates Foundation.
Sinclair began her communications
career as editor/writer at Women's Sports Magazine before
moving to the the firm of the legendary Regis McKenna.
Her resume includes stints
at Ketchum, Hill & Knowlton, Lotus Development and Borland
before joining B-M in 1994.
FIRST LADY SELECTS SCHAKE
Kristina Schake, co-founder
of Los Angeles-based PA firm Griffin| Schake and former
counselor to Californias First Lady Maria Shriver,
is the new communications director for Michelle Obama.
She takes over for Camille
Johnson, who left the White House in August.
Before establishing her
firm, Schake was director of the Governors Summit
on Obesity and communications director for First 5 California,
which provides education, healthcare and nutrition programs
for the Golden State's youngest people. She also was global
communications director of the Live Earth concert series.
FLEISHMAN OUT AT C&W/ATLANTA
Donna Fleishman, 63, is
out as president of Cohn & Wolfe Atlanta office. She
told O'Dwyer's that she was C&W's first hire when the
shop was set up by Bob Cohn and Norman Wolfe.
C&W shut down in Atlanta
ten years ago, but the name was revived in 2008. Thats
when C&W CEO Donna Imperato recast GCI/Atlanta, which
Fleishman was running as C&W.
Fleishman expects to work
with Home Depot co-founder and funder of the Georgia Aquarium
Bernie Marcus, 81, on his philanthropic ventures. Marcus,
she noted, backed the Aquarium, as a gift to the people
The Marcus Autism Center
is developing a test to detect autism in children.
Fleishman has counseled Lowe's, Georgia Aquarium, Chick-fil-A,
Darden Restaurants, Royal Caribbean Cruise Lines and UPS.
Imperato told ODwyers
that Lindsay Caulfield is acting managing director of the
office as C&W searches for a replacement for Fleishman.
We have excellent
business in Atlanta and it is an important market in an
important region, she added.
Caulfield, a senior VP,
joined C&W in 2001.
FTC CLOSES CASE AGAINST REVERB
The Federal Trade Commission
on Nov. 26 approved a final order settling charges that
Reverb Communications engaged in deceptive advertising when
staffers posted as consumers and posted game reviews in
the iTunes game store.
The FTC said in August
that the firm would settle the complaint.
The final agreement requires
Reverb and its owner, Tracie Snitker, to remove the posts
which were published between November 2008 and 2009
and bars the firm and its staffers from engaging
in the deceptive practice again.
Snitker, a former director
of public affairs and government relations for the Mens
Health Network, told ODwyers in August that
it became apparent during discussions with the FTC that
the two sides would never agree on the facts.
Snitker said she views
the incident as a frivolous matter and noted
that the deal was for settlement purposes only and does
not constitute admission of a legal violation.
Reverb specializes in
video game PR and is based in Twain Harte, Calif.
Edition, December 1, 2010, Page 2
SCIENTISTS TAP PODESTA
Christian Science Church has hired Podesta Group to handle
health insurance issues related to coverage of spiritual
the debate over healthcare reform, a provision that would
have provided Christian Science spiritual healing treatments
the same coverage as clinical medicine was stricken from
such as the Freedom From Religion Foundation argued that
conferring that kind of legitimacy on practices outside
scientific medicine is wrong, according to a
Sept. 27 report in the Denver Post.
Christian Scientist position is that if the government is
going to mandate health insurance it should allow people
the right to choose the type of care they receive. The bulk
of the health law goes into effect in 2014.
is working for the Christian Science Committee on Publication,
which is the PR arm of the Church. Its goal is to convey
information about Church practices and its founder Mary
Baker Eddy, who established the religion in Boston in 1879.
It now has more than 1,800 branches and societies worldwide.
staffers working the account are Stephen Northrup (former
health policy adviser to Wyoming Republican Senator Mike
Enzi), David Marin (press secretary/legislative director
to ex-Virginia Republican Congressman Tom Davis) and Aranthan
Jones (ex-health policy director at the Congressional Black
'TOO BIG TO FAIL' SHOOTS AT
Cast and crew from HBOs
financial crisis movie Too Big to Fail took
over the offices of Goodman Media International last month
to shoot in the PR firm's conference room overlooking Times
HBO is adapting the book
of the same title by New York Times columnist Andrew
Ross Sorkin, who also visited the set, according to CEO
Tony Shalhoub [cast to play Morgan Stanley chairman
John Mack] was here and couldn't have been nicer,
More than 75 cast and
crewmembers from the show were on hand and wrapped a four-day
shoot at GMIs offices. Photos are at odwyerpr.com.
MARINO MOVES TO MSLGROUP
Steve Marino, who guided
BPs digital strategy at Ogilvy PR during the Gulf
oil crisis, is now senior VP and director of MSLGroups
digital/social media practice. He will lead strategy for
MSLGroup and across agencies such as Kekst & Co., TMG
Strategies and PBJS marketing operation.
At Ogilvy, Marino was
senior VP at its 360 Digital Influence unit. Earlier he
worked at AKQA in Washington. He has run campaigns for Texas
Instruments, M&M Mars, Mayo Clinic, Kellogg, Mercedes-Benz
Marino reports to Jim
Tsokanos, MS&LGroup's president of the Americas, and
Renee Wilson, managing director/New York and northeast region
DICKS RELENTS ON BOYCOTT
Retailer Dicks Sporting
Goods said it will change its marketing from holiday
to Christmas after a boycott threat from the
PR-savvy American Family Association.
Dick's, which said the
change was being planned anyway, was one of about two dozen
companies targeted by the AFA for being against
or marginalizing Christmas before the company
said Nov. 22 that it would make the change.
Companies that continue
to be in the crosshairs of the AFA include Barnes &
Noble, CVS Pharmacy and Staples, among others.
We have made significant
changes from past years, when holiday was the
dominant theme of our advertising, Dicks vice
chairman Bill Columbo told the AFA, according to the group.
Columbo said the changes were already planned and noted
newspaper ads read Christmas 2010 starting Nov.
This is a huge win
for the pro-faith community in America, said AFA executive
VP Buddy Smith. Its gratifying to see a retailer
like Dicks recognizes that our nation has specifically
set aside December 25 to honor the birthday of Jesus Christ.
The DSG website has changed
a tagline from Holiday Shop to a Christmas
Shop. The AFA called the move another victory
in the war on Christmas.
MSLO FILLS TOP COMMS. SLOT
Martha Stewart Living
Omnimedia has filled its vacant top corporate communications
slot with Sarah Gormley, who joins from IMAX Corp.
Elizabeth Estroff, senior
VP of corporate comms. for MSLO, stepped down in April for
the senior VP post at the ASPCA.
Gormley takes the title
senior VP, comms. and marketing, for the publicly traded
New York-based media company, reporting to executive chairman
Charles Koppelman. Before serving as VP/corporate comms.
for Imax, she was at National Financial Partners, Fleishman-Hillard
CHADLINGTON NAMED ANTIQUE
Shandwick founder and
Huntsworth chief Peter Chadlington, has been named chairman
of LAPADA, the U.K.s biggest association of art and
He takes over for Earl
Howe, who stepped down in June to become a Parliamentary
Under-Secretary of State for Health in the new coalition
government. Chadlington is a big contributor to David Cameron's
Chadlington, a life peer
since 1996, is a member of the Arts Council, chairman of
the Royal Opera House, and was first chairman of the Lottery
Distribution arm of the Arts Council of England.
Edition, December 1, 2010, Page 3
CORP. MAKES $360M ED MARKET DEAL
Corp. is acquiring a 90 percent stake in Brooklyn-based
Wireless Generation for $360M in a move that spearheads
Rupert Murdochs foray into the $500B education market.
WG provides software, data systems and professional services
to help teachers use data to develop individual lesson plans
and access student progress. It serves more than 200K educators
and 3M students.
company has partnered with New York Citys Dept. of
Education on its Achievement Reporting and Innovation System
and the Citys School of One initiative. News Corp,
last month, hired former NYC schools chancellor Joel
Klein to develop its educational business.
leadership team of founder/CEO Larry Berger, COO Josh Reibel
and executive VP/chief product officer will retain a 10
percent interest and remain with the company.
credits Murdoch for understanding the transformative
effect technology can bring to the process of learning.
CPJ RAISES $1.75M
The Committee to Protect
Journalists, which assists embattled journalists worldwide,
raised $1.47 million on Nov. 23 at its 20th annual black
tie dinner in the Waldorf-Astoria ballroom in New York.
More than 900 attended
the dinner, which was chaired by Sir Howard Stringer, chairman
and CEO of Sony Corp. Host was Tom Brokaw of NBC News, substituting
for Brian Williams, who was on assignment covering the incident
Paul Steiger, CPJ chairman
the past several years whose term is up at the end of this
year, described the battle for press freedoms throughout
Steiger, managing editor of the Wall Street Journal from
1991-2007, now is chairman and editor-in-chief of ProPublica,
mostly funded by an $8 million grant from the Sandler Foundation.
Joel Simon, CPJ executive
director, said journalists honored at the dinner embody
the struggle to report the news without fear of reprisal.
Their work defies censorship. Their courage is a shield
for many journalists asking questions and exposing uncomfortable
truths, even at personal risk.
The event included the
premiere of a video on the massacre of 57 people including
32 journalists and their assistants in the Philippines last
CPJ called it a
shocking act of political violence.
The group is working with
Philippines journalists and providing financial assistance
to the families of the victims as part of its Global
Campaign Against Impunity, supported by the John S.
and James L. Knight Foundation.
A total of 840 journalists
have been killed since 1992, most of them hunted down and
murdered. Killed thus far this year have been 39.
Investigations of such
murders are rare.
CPJ helps the families
of the deceased journalists as well as families of journalists
who have been jailed, hit with lawsuits, exiled, and otherwise
harassed while performing their jobs.
CPJs latest financial
report, for fiscal 2008, showed net assets fell to $10.4M
from $14.6M, mostly due to a $4M book loss in
stock market investments. The group said that the rise in
the stock market restored most of that value.
Unable to attend the dinner
was award winner Mohammad Davari, who is imprisoned in Iran
for having reported on alleged rape, torture and abuse at
the now-closed Kharizak Detention Center.
Christiane Amanpour, host
of This Week of ABC News, described Davaris
plight and urged attendees to sign a petition addressed
to Ayatollah Sayed Ali Khamenei to release Davari.
The petition will be promoted
online in advance of International Human Rights Day Dec.
CPB GETS CHAIR, VICE CHAIR
Media and entertainment
attorney Bruce Ramer and former U.S. Senator David Pryor
were elected to serve one-year terms as chairman and vice-chairman,
respectively, of the Corporation for Public Broadcasting.
Ramer is a partner at
Gang, Tyre, Ramer & Brown in Los Angeles and was appointed
to the CPB board by President George W. Bush.
Pryor, who joined the
CPB board in November 2006, first served in the Arkansas
Legislature before moving to Congress in 1966. He served
a four-year term as governor of Arkansas before election
to the Senate in 1978, where he served three terms before
retiring in 1997.
PBS NewsHour has launched
a science hub online to provide a "one-stop web destination
for the latest news in science, engineering and technology."
The site, pbs.org/newshour/topic/science,
went live Nov. 16 and features reporting by NewsHour science
correspondent Miles O'Brien, digital correspondent Hari
Sreenivasan, reporter/producer Jenny Marder and others.
Content includes breaking
news, field reports, blogs, Q&As and other features.
FAMILY CIRCLE UNVEILS MOBILE
magazine, which claims an audience of 20 million, has partnered
with Snipp.com to kick off a new feature that lets smartphone
users get recipes, shopping lists, cooking videos and take
part in sweepstakes.
Articles in the
magazine are being tagged with an icon that includes a number
that readers can text to for more information and content
like recipes and videos.
news continued on next page)
Edition, December 1, 2010, Page 4
MEDIA HAS KEY ROLE IN H-WOOD
best way to get a following is to provide good content,
said social media expert Henna Merchant. People are
attracted to other interesting people or content, so you
have to think about the people who are actually using social
media. If you want yourself to spread virally, you're going
to have to touch the people who are most comfortable with
the technology, and who are influencers. Its not your
is principal of Clicked Digital PR and Marketing Communications,
a firm that melds digital influence, social and traditional
media, public relations, and marketing.
was one of several speakers who participated in a recent
two-hour social media workshop held during the L.A. Femme
Film Festival, that ran in Hollywood. The L.A. Femme Film
Festival is an annual, open-to-the-public event that showcases
and celebrates films written, directed or produced by women.
first step should be using social sites to engage their
fans, said Gotham Chandna, an international social
media expert, digital PR guru and the force behind Cloud
21 PR. Websites are dead. Its really hard to
change them, and it's time consuming.
is currently involved in devising and implementing successful
social media strategies for actors, filmmakers, fashion
designers, corporations and retailers.
has been involved in online marketing since 2000, social
media and blogging since 2003. He is currently ranked in
the Top 100 Digital PR professionals on Twitter.
hope you don't have your project finished and now you are
looking at social media, said social media guru Kristina
is the co-founder of Holdon Log, a provider of organizational
tools for actors, models, comedians and background artists
that offers products such as Performertrack.com, an online
resource for actors that tracks, stores and analyzes performance
and income history.
to having your product started or done, there are great
sites that can help you get going said writer and
consultant Brian Vermeire.
like these allow you to create amazing, quick content that
looks so professional it's ridiculous and it can really
make your end product look professional before you have
even started editing it. There are programs where you just
upload video clips, images, text and then process various
options online with hundreds of royalty-free songs to go
with them. Your presentations need to be done early and
should be compelling, noted Vermeire.
wears many hats in the Entertainment Industry. Hes
a writer, producer, executive producer, host and actor for
various networks and production companies such as FOX, The
Disney Channel, The Family Channel, Vin DiBona Productions
traveled as a seminar leader or guest speaker for SAG Conservatory,
SAG Foundation, The Actors Network and Children in
Film. Currently, hes the CEO of Holdon Log, and also
a known stand-up comedian in the Los Angeles community.
investor in an independent film is you, the producer, and
I think that's why you're going to pitch, you're not going
to pitch to the studios, but rather to the people,
said Vermeire. Do the pitch first and start floating
idea of this film that you have coming out, and do it in
an innovative way using sites and tools at your fingertips
online, and see if people start say, Wow, this would
be awesome, Id really like to see this film.
more of a content person, so you need to provide your audience
with something that they want, said Amber Lawson of
Babelgum.com. The Paranormal Experience was a good
example where the movie folks want a critical mass of media
and took it online. You need to roll out pieces of content
of the story that adds value to your audience that you are
constantly connecting with.
manages comedy content babelgum.com
and has worked as executive producer on comedy shorts by
Landline TV, original content like DateaHuman.com,
and the second seasons of The Crew and Old
to Babelgum, Lawson was VP of Programming at Mania TV and
a comedy producer with National Lampoon.
what we do to support the theatrical release of the film
is offer an early prequel in film, a character lead out
or build out the story to create a fan base that will be
exciting and engage the viewer, she said.
said theres more than 800 hours of hand-picked films
and film-related programming on Babelgum's site.
company's film products feature action and adventure, animation
and anime, classics, comedy, clips and interviews, documentary,
drama, horror and thriller short films.
George S. McQuade III
AP UPS LOUISVILLE SCRIBE
Janet Cappiello Blake,
a news staffer and reporter for The Associated Press in
Louisville, has been named administrative correspondent
for the AP there, overseeing news gathering statewide.
The 47-year-old Blake,
a 25-year AP veteran, has reported on breaking news in Louisville
since 2008. She was special projects coordinator for AP
corporate communications in New York and correspondent in
Stamford, Conn. Previous stints included the Boston Globe,
Greenwich (Conn.) Time and Vegetarian Times.
1, 2010, Page 5
OF PR FIRMS
LAUNCH ONLINE TOOLS
Shandwick has developed a social crisis simulator
that, the firm says, creates the real-time experience of
being under attack on social media channels.
The service, dubbed FireBell and developed in-house by the
firm, is intended to give clients the chance to take part
in an online drill in a secure, offline environment.
part of Interpublic, said it simulates crisis situations
on multiple social media platforms like Facebook, YouTube,
Twitter, Digg, LinkedIn and blogs. Its drill team
devises a crisis situation that is not shared with the client
and then builds offline versions of the clients social
media properties, as well as hostile platforms like anti-fan
Perry, president of digital communications at WS, said how
a company responds to a crisis in todays social environment
is vastly different than even the recent past,
when a statement to the press was often enough. Its
about a living dialogue with a company's constituents,
VP David Krejci called it a stress-inducing exercise.
WS sister agency Powell Tate in D.C. has launched
PoliPulse, a free data visualization tool that shows a graphic
summary of topics driving online conversation.
service, developed by PT with social media monitoring company
Crimson Hexagon, is at PoliPulse.com
and available to the public.
firm said it provides an alternative to counting all mentions
of a given set of keywords by showing trends over time and
highlighting so-called pivot points in online
said it will be working with the tool to analyze the meaning
behind the data on the firms blog and in other research.
Communications has developed its own digital measurement
tool, as well. Called SentiMeter, the service evaluates
online conversations surrounding a brand or company and
gives it a score from 1 to 10.
classifies chatter as positive, negative or neutral to weigh
the overall measure over a 90-day period. Jason Siegel,
a Qorvis partner who leads its interactive team, said such
data can help marketers develop social media strategies
and identify ways to improve reputation.
ORTEGA, RIVERA SET UP SHOP
Jorge Ortega, former president
of The Jeffrey Group, Miami, has joined with founder and
former partner of del Rivero Messianu/DDB Advertising, Eduardo
del Rivero, and Sergio Roitberg, founder and chairman of
Newlink Group, to set up a communications consultancy, Newlink
Eduardo and I realized
that the lines between communications disciplines will forever
be erased, said Ortega, who will lead the firm.
The principals said the
firm represents decades of expertise and perspective on
the U.S. Hispanic, multicultural and South Florida markets.
PRCo, New York/Whythebest? Hotels, Italian hotel
group, as AOR to promote the group and launch its newest
5-star property, the Grand Hotel Villa Cora.
New York/Voxy, for launch of the mobile language-learning
program for Hispanics that teaches English through current
events. Efforts will focus on Hispanic media in key markets,
including New York City, Los Angeles, Chicago, Houston and
Miami, supported by a national overlay.
New York/Cosmetic Executive Women, as AOR for PR. The agency
has a 15-year relationship with the nonprofit organization
that counts 4,000 executives in the beauty, cosmetics, fragrance,
and related industries as members.
PR, New York/FXDD, foreign exchange dealer, for PR.
PR, New York/Beautisol, environmentally conscious
sun care products, for PR.
Leifer DiMarco, Rockville Centre, N.Y./JJT Energy,
for a PR and marketing program to educate New Yorkers about
the benefits of choosing an energy service company to save
on their natural gas bills.
Raleigh, N.C./Ridgewood Turkey Trot, for PR for the Thanksgiving
Day multiple sclerosis benefit event for a fourth straight
Jacksonville, Fla./Stonewood Grill and Tavern, as AOR for
PR to re-brand and reposition the group of 16 eateries in
Florida and North Carolina.
& Banister Public Affairs, Washington, D.C./
"The Truth," the new Talk Radio Network station,
WTNT 730 AM, in Washington, D.C. Hosts include Michael Savage
and Laura Ingraham.
Mortine PR, Columbus, Ohio/Atrium Medical Center;
College Savings Plans Network; DPL Energy; Inter-University
Council; MorphSuits; Ohio Assn. of Broadcasters; Resort
Rentals By Owner; The City of Wadsworth, Ohio; The Scotts
Miracle-Gro Company, and WOSU Public Media.
& Knowlton, Houston/Fox Hollow, gastro lounge
in the citys Washington Corridor, for PR following
a competitive pitch. H&Ks San Francisco office
picked up Shopify, an Ottawa start-up that helps small businesses
Phelps Group, Santa Monica, Calif./Zpizza, fast casual
restaurant chain, for design, social media, PR, marketing
and loyalty program communications, as well as promotions
Communications, Toronto/Green Svoree Toronto, owners
of the Honda Grand Prix of St. Petersburg (Fla.), to handle
PR for the March 2011 event. Work includes organizing press
conferences, media tours, driver appearances, fundraising
initiatives, editorial services, news bureau and an online
Edition, December 1, 2010, Page 6
GETS U.K. AWARD
software and services provider Cision was awarded Product
Development of the Year - Software at the 2010 Data
Publishers Association Awards in London.
company earned the accolade for its CisionPoint PR workflow
software and noted it is the first European award for the
service, which has won CODiE awards in the U.S. the past
Gosney, executive Director of the Data Publishers Association,
said in a statement that the 11 judges were unanimous in
their decision that the winning CRM system demonstrated
enormous innovation, helping users track the time they spent
on client work, as well as enhancing project management
performance and automating workflow.
PRD INKS PACT WITH PR WEB
said it has formed a new partnership with PRWeb, part of
Vocus, to expand users' access to media outlets.
Kelly Drummond, CEO of
PRD parent Drummond Post Media, said PRD users will have
tens of thousands of media options.
PRD distribution and writing
services range from $49 to $359.
NIRI GETS NEW CHAIR
The National Investor
Relations Institute has elected Textron VP of IR Douglas
Wilburne as 2011 chairman of its board of directors.
Wilburne takes over for
Brad Wilks, Chicago CEO and managing director of Sard Verbinnen
Jeffrey Morgan, president
and CEO of NIRI, said Wilburn brings an "outstanding
balance of well-rounded business acumen, hands-on investor
relations experience, understanding of relevant regulatory
issues, and a clear vision for NIRI's future."
Wilburne, who previously
established an IR operation at Rite Aid and headed IR at
AMP Inc. until its merger with Tyco, said he will focus
on three key items during his tenure. They include membership
growth as the economy recovers, deepening NIRI's influence
through advocacy and professional development, and improving
its effectiveness based on a strategic review of the organization
to culminate with a summit of chapter leaders at its 2011
Dec. 2 -- PRSA/Georgia Chapter Luncheon, Expedition
206: Happiness Goes Around, Coca-Cola's Unique Social Media
Experiment," 11:30 a.m. registration, noon program,
Maggianos Buckhead, 3368 Peachtree Road N.E., Atlanta.
Anne Carelli of The Coca-Cola Company will share the social
media strategy from the worlds No. 1 brand to find
three happiness ambassadors through worldwide
voting. Prior to the luncheon, Virginia Miracle of Ogilvy
PR Worldwides Washington office will conduct a morning
seminar on social media measurement. Contact Denise Grant
at 770/440-6369 or go to prsageorgia.org.
Meyer, VP of corporate communications for Hyatt Hotels
Corp., to Denihan Hospitality Group, New York, in the new
role of VP of PR. She has worked with Denihan on a consultancy
basis since June 2010 and reports to John Moser, chief brand
and marketing officer. She previously worked in-house at
Westin Hotels & Resorts and Starwood Hotels & Resorts,
where she was VP of PR. Denihan properties include Affinia
Hotels, The James and The Benjamin.
Thomas, director of IR and corporate comms., Amicus
Therapeutics, to Unigene Laboratories, Boonton, N.J., in
the new position of VP of IR and corporate comms.
Haus, who ran Eagle Media Group, to PolicyWorks,
Des Moines, Iowa, as VP of public affairs for the agency.
He was previously managing consultant for public policy
and PA for DCI Group in D.C.
Morcos, former anchor and reporter recently with
WGNO-TV (ABC), to Peter A. Mayer Advertising, New Orleans,
as a senior A/E for PR accounts. Shell handle work
like the National World War II Museum, Reily Foods and Whitney
National Bank. Previous stints included KPLC, WFIE and WWL
Bonneville, A/E at Kohnstamm Communications, to Carmichael
Lynch Spong, Minneapolis, as a senior associate. She handles
American Standard and Marek Biosciences. She was previously
with Roepke PR.
Howard, who managed media relations at Beverly Hills
and Napa Valley CVBs, to Montage Deer Valley, as director
of PR for the resort opening December 10 in Park City, Utah.
He's a veteran of Hill & Knowlton and was development
director for the San Francisco CVB.
Okoneski, senior member of GolinHarris consumer
marketing to Wonacott Communications, Los Angeles, as an
account director, consumer practice. She was previously
an account coordinator at Alcalay Communications.
Wade, director of digital strategy at WPP-owned Wunderman,
to Weber Shadwick, Hong Kong, in the new role of head of
digital communications practice, Asia Pacific, effective
January 2011. WS has 17 offices in the network.
Podesta, VP of corporate communications for Archer
Daniels Midland, Decatur, Ill., to chief communications
officer. She joined the company in 2007.
Cummings to VP, Kellen Company, New York. He joined
the firm in 2006.
Speer to group director of GolinHarris healthcare
practice in Chicago. Shell oversee work with Astellas,
Boehringer Ingelheim, Cord Blood Registry and Takeda, among
others. Speer, an executive VP, joined the firm in 2000.
Silimeo, senior VP at Washington, D.C.-based Hager
Sharp, was named Washington PR Woman of the Year by Washington
Women in PR.
Edition, December 1, 2010, Page 7
OF THE NET BUZZES TO KPCB
Meeker, the so-called queen of the Net,
is leaving Morgan Stanley for a partnership at Kleiner Perkins
Caufield & Byers, the Silicon Valley venture capital
firm announced Nov. 29.
partner John Doerr praised Meeker as an early supporter
of some of the biggest technology investment winners of
the past 20 years. That group includes Google, Amazon,
eBay and Yahoo! She has championed e-commerce, globalization
and most recently, mobile and social networking.
who was head of Morgan Stanley's global technology research
team, sees the beginning of another great wave of
tech innovation and is eager to counsel the next generation
of Net technologies and leaders. Based in Menlo Park,
Meeker will travel frequently to New York and Asia.
to joining Morgan Stanley in 1991, Meeker worked as a technology
research analyst at Cowen and Salomon Brothers.
in 1972, KPCB has invested in AOL, Google, Genentech, Compaq,
Sun, Netscape, Electronic Arts, and Intuit.
handles PR duties for KPCB.
BRINGS BACK FONDA WORKOUT
York-based Krupp Kommunications is guiding PR for the return
of Jane Fonda's iconic fitness series, slated for Target
stores in December.
sparked a home-exercise revolution in the 1980s with a series
of videos starting in 1982 that went on to sell 17 million
an 11-year-old home fitness products company based in Tulsa,
Okla., has brought in Krupp as agency of record to handle
national media relations and consulting as it re-launches
Jane Fonda's Workout as a DVD series and product
line available exclusively at Target stores, starting Dec.
Fonda revolutionized the fitness world when she was in her
forties and now she is doing it again at 72, said
Krupp CEO Heidi Krupp.
cited Krupps health and wellnesss PR experience in
the decision. The firm works with clients like Weight Watchers,
South Beach diet author Dr. Arthur Agatston.
MOVES FROM MILLIBAND TO B-M
Myler, who was senior media advisor to U.K. Labour Party
head Ed Milliband, checks in at Burson-Marsteller as director
and senior consultant.
spent ten years at London's GMTV handling political coverage,
including a two-year stint as New York bureau chief, where
she reported on the Bush/Kerry election, terrorism and the
aftermath of Hurricane Katrina.
worked in Gordon Brown's government as advisor to then-Home
Secretary Jacqui Smith and Andy Burnham, former Secretary
of State for Health.
advised Milliband as he challenged his brother, David, to
become leader of the opposition following the May election
that resulted in a coalition government.
Myler reports to Chris Cartwright, B-M's corporate lead.
has announced it is exploring the spin-off of the Rainbow
Media cable programming division to shareholders in a bid
to boost value. Wall Street cheered the news, bidding Cablevision
stock up almost $3 to $31.90.
companys board, via a statement, said it believes
that the spin-off has the potential to enhance the value
of that business and Cablevision, thereby providing each
company with greater flexibility to pursue strategic objectives.
channels include AMC (producer of Mad Men) ,
We tv (womens entertainment), Sundance Channel (independent
films) and Wedding Central. The unit owns IFC (specialty
will retain its cable TV operation that serves 3M homes
in the New York metropolitan area, News 12 Networks, Newsday,
Clearview Cinemas and MSG Varsity, which covers high school
spin-off would take place in mid-2011. Cablevision has ruled
out the sale of either Rainbow or the cable systems. Earlier
this year, the company spun-off Madison Square Garden, which
includes the New York Knicks, New York Liberty, New York
Rangers and Radio City Music Hall.
PUBLICIST DOZORETZ DIES AT 62
Dozoretz, a longtime entertainment publicist with client
roster that included Burt Bacharach, Doris Day and Rosemary
Clooney, died Nov. 9 after a 30-year battle with cancer
and heart problems. She was 62.
was hands down one of the most respected public relations
professionals in the nation, said Los Angeles PR pro
David Beckwith. Her clients were the top people in
longest agency stint was at entertainment powerhouse Rogers
& Cowan, where she established book, advertising and
special project divisions and served as president of four
of the agency's units. Other stints included Ruder Finn
and Guttman and Pam.
handled Bachrach's publicity through 2010 and worked PR
for for Candy Spelling's 2009 book, "Stories from Candy
Land," among recent assignments for her firm, Linda
Dozoertz Communications, in L.A.
started out in PR with a part-time typing job at a small
agency while she attended San Fernando Valley State College,
now Cal State Univ. at Northridge. Until her death, she
taught a class on PR for non-profit organizations at UCLA
CORRALS CANNES LIONS
advertising-oriented Cannes Lions Festival, which added
PR to its awards category in 2009, has selected Hill &
Knowlton as its first-ever PR firm.
Burgess-Webb, chief marketing officer at H&K, calls
the Cannes Lions the epi-center for creativity in
Taaffe, CEO of Hill & Knowlton, this year served as
chairman of the Cannes Lions jury for its PR awards. The
WPP unit hosted PR seminars at the last two Festivals, plus
a tweet-up with Biz Stone, co-founder of Twitter.
Edition, December 1, 2010,
banquet of the Committee to Protect Journalists grossed
$1.47 million at the Waldorf-Astoria Nov. 23 with
the profits going to oppressed reporters and their families
throughout the world.
This noble effort is supported
by many blue chip corporate and media companies. Sir Howard
Stringer, CEO of Sony, chaired the banquet.
It was held on the first
anniversary of the massacre of 57 people including 32 journalists
in the Philippines. CPJ has tracked the deaths of 840 journalists
since 1992, most of them murdered in cold blood.
Another banquet that honors
journalists for coverage of foreign news is held each year
by the Overseas Press Club. Blue chips support it.
Laudable as these efforts
are, it is time for both groups to turn their attention
to the dire straights of the U.S. press.
We wonder what they would
say about a foreign country where upwards of half the journalists
Such is the case in the
U.S. since about 2000. The reporters are slaughtered figuratively
rather than literally but they're just as dead. The slaughter
not only continues but seems to be picking up steam.
The deep cuts in journalism,
taking place at three times the rate of jobs in other industries
according to UNITY Layoff Tracker, have driven journalists
Thomas Frank, ex-Wall
Street Journal who joined Harpers this
summer, writes in the December issue:
are decimated. Distant bureaus are closed. Print editions
shrink or disappear. It is next to impossible to make readers
pay for online content. There is no point in denying it.
The industry is dying.
Journalists are being
reduced to piece-work writers for "content mills"
such as Demand Media at about $15 for 300 words,
He is especially harsh
on financial journalists, saying journalisms
greatest foul-up of recent years is its almost
complete failure to warn about the collapse of the sub-prime
Another fund-raiser supported
by many of the same blue chips is the "Financial Follies"
of the New York Financial Writers Assn. At least 400 journalists
were guests of such companies (at $400 each) at the 2010
Follies Nov. 19. Scholarships are given to future financial
writers. Attendance at the black-tie event was about 1,000.
Others Could Mediate
CPJ, OPC and NYFWA could
do a lot to help U.S. journalism in its hour of need and
it doesn't have to cost a penny.
Paul Steiger, managing
editor of the WSJ from 1991-2007, chair of the CPJ since
2004 and the well-paid ($570K) chair of ProPublica, travels
in the highest corporate circles.
Steiger and the heads
of the other groups could tell their CEO contacts of the
harsh, hard-sell, stonewalling tactics that have spread
like an epidemic in their "corporate communications"
depts.., replacing previous habits of politeness, helpfulness,
kindness, returning phone calls, etc.
Current PR practice blocks
information flow and access to news sources. It is helping
to speed the decline of media. Reporters who are left typically
are kissed off with a legally-vetted e-mail.
There are flaws in journalism
but this is no time for PR to be pouring water on a drowning
depts.. are goal and outcomes oriented.
What they do may involve little or no communications or
interplay with the press. Critical journalists may come
under personal attack.
Irene Rosenfeld, CEO of
Kraft, told the Arthur W. Page Society this year that corporate
affairs (headed by PR pro and Page member Perry Yeatman)
is her secret weapon. A weapon is something
that is used to hurt someone.
Corporate focus on legislation
was underscored this year as Yeatman moved her office from
h.q. outside of Chicago to Washington, D.C.
Wendell Potter, PR pro-turned
journalist, said there is an unsettling effort to
shout down traditional sources of news and that inflammatory,
often outrageous rhetoric is used recklessly to inspire
Potter, author of Deadly
Spin, an expose of abusive PR practices in the healthcare
industry, says personal relationships between PR pros and
reporters have been replaced by carefully crafted e-mails.
Distrust of reporters
was preached at the 2010 conference of PR Society of America
in D.C. attended by 3,000.
One slide at the Assembly
said, News is no longer vetted and gate-keepers [i.e.,
reporters and editors] are being eliminated. The slide
charged that traditional news values are being
diluted if not dissolved.
Distrusted, Says Margaritis
Bill Margaritis, PR head
at FedEx and chair of Page, told the Institute for PR Nov.
11 that trust in corporate America has reached an all-time
low and that organizations must eliminate any gap between
what they say and what they do.
intelligence" he advocates is mostly aimed at the "eager
audiences" of employees, customers and vendors who
will spread the same corporate message.
Trust in corporations
is bound to get lower as Potter tours more than 20 cities
and seeks publicity in national and local media.
He says too many corporations
are seeking legislative goals in Washington, D.C., in health
insurance, financial, environmental and other areas via
high-sounding "front groups" whose sources of
funds are hidden.
Logical candidate to speak
in-person for PR is Bill Murray, president of PR Society
of America, who received a total package of $373K in 2009.
His public appearances are rare. Employed since January
2007, he has yet to address the New York chapter.
Second in line is VP-PR
Arthur Yann who was paid $137K in 2009. Only Yann and his
staffers can give permission for any officer, director or
member to speak for or about the Society.
Volunteers such as 2010
chair Gary McCormick or 2011 chair Rosanna Fiske do not
have the time to go on multi-city, in-person tours.
The Society has created
The Business Case for PR but there is no one
promoting it like Potter is promoting his book.
PR is being criticized
by those who do not understand the practice and application
of PR, says the Business Case for PR.
This could not apply to
Potter, who had a 20-year career in senior PR posts.
Other candidates are Kathy
Cripps, who received total compensation of $319,014 in 2009
as president of the Council of PR Firms (cash/savings of
$887,861), and Julia Hood, ten-year editor of PR Week/U.S.
now at Page as its first paid president at about $200K (cash/savings
Seitel and Mike Paul have
appeared on TV hundreds of times on PR topics but they don't
represent any PR group.