Edition, December 8, 2010, Page 1
TO BE ACQUIRED
healthcare communications company Creston has entered into
a conditional agreement to acquire Cooney/Waters Group,
the New York-based healthcare PR specialist with $12.3M
in revenue last year.
cash deal, worth up to $30M-plus, would put C/W and its
Alembic Health Communications advocacy unit within the Creston
Health division of the London-based company. C/W has been
affiliated with Crestons U.K. PR unit Red Door Communications
for the past two years.
Cooney, founder and chairman of C/W who will remain at the
helm of the unit as CEO, called the move the next
stage of growth for the firm with operational benefits
for both parties.
will report to Creston CEO Don Elgie. Creston, which also
owns PAN Advertising and medical education unit ROCK Medical
Communication, said it will keep C/Ws senior team
in place, including Timothy Bird as president and COO, executive
VPs Fred Lake and Lisa Weiss, and Alembic president Sherri
a rough year for PR firms in 2009, C/W's $12.3M in revenue
was up 18 percent over 2008, although it posted a $900K
loss before tax for '09. Its staff is in the 40-45 range.
The acquisition price includes an initial payment of £5.9M
($9.2M) and earn-out payments up to £13.5M ($21M)
earn-out to be paid in two installments in March 2013 and
deal goes to Creston shareholders on Dec. 15.
CALIO FLIES TO ATA
Calio, who heads Citigroups global government affairs,
will helm the Air Transport Assn. on Jan. 1. He succeeds
Jim May, who guided the airline industry group through the
upheaval following the 9/11 terror attacks.
joined Citi in 2003. Earlier, Calio worked for both Bush
Administrations in the role of assistant to the president
for legislative affairs and chief liaison to the Congress.
ATA says its members account for $1T of annual economic
activity and handle 90 percent of passenger and cargo traffic
in the U.S.
to ATA and United Continental Holdings chairman Glenn Tilton,
Calio is to deal with issues such as improving access to
international markets, hike federal investment in air traffic
infrastructure and reduce excessive taxation and regulation.
SUES KETCHUM, DEZENHALL
claims in a complaint filed Nov. 29 in U.S. District Court
for the District of Columbia that Ketchum and Dezenhall
Resources engaged in an unlawful campaign to steal confidential
information about the environmental group on behalf of fellow
co-defendants and chemical giants Dow Chemical and Sasol
environmental group sees violations of the Racketeer Influenced
and Corrupt Organizations Act in the alleged effort to undermine
Greenpeace from 1998 to 2000 while it was charging Dow and
Sasol with polluting the environment.
spokeswoman Jackie Burton, who responded to an inquiry to
agency CEO Ray Kotcher, said the firm will review the complaint
and address it in the appropriate venue. As a company
that views integrity as fundamental to our values, we take
this matter seriously.
Dezenhall declined to comment.
alleges that the defendants enlisted the services of a private
security firm, Beckett Brown International to engage in
unlawful surveillance activity that featured dumpster
to the complaint: Defendants obtained a steady stream
of inside information from Greenpeace as a result of BBI
stealing confidential documents and internal records from
dumpsters and recycling bins located at Greenpeaces
complaint says the defendants U Street Project
Objectives (Greenpeace was headquartered on U St.
in Washington, D.C.) aimed to obtain financial information
about funding including donors and money trails.
environmental group wants punitive damages in an amount
to be determined at trial.
NAMES CABRAL EVP FOR D.C.
Cabral, general manager of FDs Washington, D.C., office,
has moved to Porter Novelli Public Services in the capital
as an executive VP.
report to public affairs head and veteran Democratic communicator
Kiki McLean, handling new business and counseling clients.
was senior managing director of public affairs at FD, and
earlier worked at FDs 2005 acquisition Dittus Communications,
as well as The Capitol Group, The Jefferson Group and the
National Association of Chain Drug Stores.
also worked on the Hill for House Speaker Tip ONeill,
among other postings.
Edition, December 8, 2010, Page 2
RUSSIA, QATAR TO HOST WORLD
Three years after winning
the rights to host the 2014 Winter Olympics, Russia was
awarded the 2018 FIFA World Cup in a competition against
three other bids from five countries.
FIFA also awarded Middle
East emirate Qatar the 2022 World Cup, beating out the U.S.,
Australia, Japan and South Korea.
bid PR for Qatar in 2009 and Brown Lloyd James took over
the account this year.
The emirate will host
the Asian Football Cup in 2011.
We felt the bid
had a very strong case to make for the power of football
to help change perceptions of the Middle East and to help
promote greater understanding between peoples, said
Mike Holtzman, partner at BLJ.
Russia, which worked with PR agency Eventica, beat bids
from Portugal/Spain, Belgium/The Netherlands, and England.
PR for the U.S. bid, while Hill & Knowlton aided the
joint Belgium/Holland pitch, England worked with Weber Shandwick,
U.K.-based sports PR firm Fast Track backed the Spain-Portugal
bid and Australian firm Square 1 Consulting worked on Australias
In evaluating Russias
pitch, FIFA had this to say of its PR potential: The
countrys media landscape is huge and offers vast PR
potential. The report found 180 domestic and 30 community
TV channels, 170 satellite cable programs, 27,400 newspapers
and magazines, and 2,000 radio stations.
Qaters media landscape
was described by FIFA as fast growing as 77%
of male Qataris and 64% of females tune in to soccer matches,
which are the most-watched programs on TV in the country
that is home to Al Jazeera and its 400M audience.
The 2010 World Cup final
attracted more than 700M viewers worldwide.
FIFA said Qaters
communications strategy is focused on ensuring consistency
of communications about the tournament and the country.
URBAN FOREST GROUP SEEKS PR
The California Urban Forests Council has issued an RFP
for a PR agency to raise the profile of urban forestry,
hone its message and help the group measure its efforts.
Based in San Rafael, the non-profit is governed by a board
of public and private sector interests in urban forestry
and pursues public policy and education goals on urban greening.
The CUFC has set development of a communication plan as
a key priority for 2011.
The RFP was issued Nov. 29 and is open through the end
Executive director Nancy Hughes is overseeing the effort.
RFP is at odwyerpr.com/rfps.
MDC ACQUIRES CAPITAL C, KENNA
MDC Partners is paying $27M to private equity firm Newport
Partners to acquire Capital C Communications digital ad
firm and Kenna data analytics shop.
Headed by Tony Chapman, Capital C is a major force in the
social media arena doing work for clients such as Nissan,
Maple Leaf Foods, PepsiCo, S.C. Johnson, McCain Foods, Unilever
and Sun Life Assurance Co. of Canada. The Toronto-based
shop has more than 100 staffers.
Headquartered in Mississauga, Ontario, Kennas 140
employees offer a range of analytics and performance marketing
services to companies such as Wrigley, BASF, Nissan CIBA
Vision and MBNA.
CEO Glenn Chilton says Kenna benefits as marketing shifts
from episodic communications to continuous customer
interaction and experience management.
NASDAQ-listed MDC is trading at $15.44, just below its
$15.50 52-year high. Its low was $8.23.
SITRICK STANDS FOR FORSTMANN
Sitrick and Companys Michael Sitrick is spokesperson
for IMG Worldwide chairman Ted Forstmann, target of a lawsuit
that claims he bet more than $600K from 2004-07 on NCAA
basketball tournament games that were coached by clients
of the big agent/sports programming shop.
The crisis PR pro told the Dec. 1 New York Times that the
list of the alleged bets cited in the fraud complaint lodged
by Jim Agate, head of Agate Printing, is inaccurate. Hes
confident Forstmann will prevail, if the suit ever goes
Agate contends that he placed millions of dollars of bets
on behalf of Forstmann. The suit filed in Los Angeles Superior
Court also charges breach of contract as Agate
maintains he never received business from IMG that Forstmann
IMG, according to Sitrick, is in the midst of creating
a rigorous compliance program restricting and prohibiting
wagering to avoid any issues in the future.
Forstmann says he quit betting three years ago.
CHRIS HAMMOND DIES AT 75
Christopher Weymouth Hammond, 75, husband of Lou Rena Hammond
and father of Stephen Hammond, founder/chair and president,
respectively, of Lou Hammond & Associates, New York,
died Dec. 3 in Charleston, S.C., after an extended illness.
He was a longtime New York resident before moving to Charleston
11 years ago.
His professional career included serving as a VP of PepsiCo
and Manhattan School of Music. He was director of marketing,
Middle East, for Pepsico, residing in Beirut, Lebanon.
Hammond, who was born in Portland, Me., was a graduate
of Phillips Academy Andover and Harvard.
Active in the Charleston community, he was on the boards
of the American College of the Building Arts, Charleston
Orchestra Association, and the Catesby Commemorative Trust.
He was a supporter of the Historic Charleston Foundation
and was a member of the Vestry for St. Marks Episcopal
Edition, December 8, 2010, Page 3
CORP. GETS SERIOUS ABOUT MYSPACE
Corp. COO Chase Carey said the company would listen to an
offer for MySpace, the struggling social network site that
it bought in 2005 for $580M.
which posted a $156M operating loss during the Sept. 30-ended
quarter, has fallen well behind its one-time rival Facebook.
told the Reuters Global Media Summit on Nov. 29 that a sale
could be one of 20 things that he may decide to do with
traffic fell 9.3 percent in October to 58.1M unique visitors,
according to comScore Inc.
is currently revamping as a social entertainment
hub for music, video and games.
SHAKE-UP AT EARLY SHOW
CBS News is replacing
The Early Show co-hosts Harry Smith and Maggie
Rodriguez with current Saturday anchors Chris Wragge and
Erica Hill. The move is effective Jan. 3.
TES trails competitors
Today (NBC) and "Good Morning America"
(ABC). CBS News president Sean McManus believes the chemistry
between Wragge and Hill will give the program a ratings
boost. He gives them high marks for the ability to shift
from weighty to lighter fare.
Smith has been an anchor
of the morning program since 2002. He is to remain as news
reporter and substitute on CBS Evening News,
Face the Nation and Sunday Morning.
Wragge will give up his
anchor slot at CBS' affiliate in New York.
FTC CALLS FOR DO NOT
The Federal Trade Commission
Dec. 1 released a preliminary draft report calling for a
do not track mechanism for the Internet to allow
consumers to prevent marketers from tracking their viewing
habits on the web and other personal data in a bid to better
target advertising. The idea mimics the do not call
registry for telephones.
According to the FTC,
the do not track option is a way to balance
the privacy interests of consumers with innovation that
relies on consumer information to develop beneficial new
products and services.
Said a statement from
FTC chairman Jon Leibowitz: Technological and business
ingenuity have spawned a whole new online culture and vocabulary
- email, IMs, apps and blogs - that consumers have come
to expect and enjoy. The FTC wants to help ensure that the
growing, changing, thriving information marketplace is built
on a framework that promotes privacy, transparency, business
innovation and consumer choice. We believe that's what most
Americans want as well.
Leibowitz testified in
Congress earlier this year about how do not track
is a tool to provide consumers control over data collection.
The FTC criticized marketers,
ad agencies and retailers for not coming up with a self-regulatory
scheme that would protect privacy. The report says industry
efforts to address privacy through self-regulation have
been too slow, and up to now have failed to provide adequate
and meaningful protection.
The FTC does not have
the authority to put a do not track system in
place. The report is intended to inform policymakers,
including Congress, as they develop solutions, policies,
and potential laws governing privacy, and guide and motivate
industry as it develops more robust and effective best practices
and self-regulatory guidelines.
Congress has been debating
a simple universal measure to allow people to opt
out of being tracked online.
The FTC has now opened
a two-month comment period on the report called Protecting
Consumer Privacy in an Era of Rapid Change: A Proposed Framework
for Businesses and Policymakers.
KOHLBERG LAUNCHES MEDIA PHASE
Billionaire Jerome Kohlberg,
formerly of Wall Street domo Kohlberg Kravis & Roberts,
is buying the Vineyard Gazette of Martha's Vineyard
The 164-year-old newspaper
has been long run by the Reston family, which receives $2M.
Martha Vineyard Preservation Trust gets $1.5M to purchase
the historic building that houses the paper.
Kohlberg, 85, is a seasonal
resident of the island with wife, Nancy. The paper is published
twice a week in the summer and weekly in the winter. The
Gazettes summer circulation is 14,700.
Kohlberg wants the Gazette
to be a vibrant voice for the Vineyard community far
into the future, continuing the wonderful traditions from
the past, offering excellent, in-depth journalism reaching
the Vineyard's diverse communities, according to his
Kohlberg stepped away
from KKR in 1987.
ABC NEWS NAMES SHERWOOD PREXY
Ben Sherwood, former executive
producer of Good Morning America, has been named
president of ABC News, succeeding David Westin.
Reporting to Anne Sweeney,
co-chair of Disney Media Networks and president of Disney/ABC
Television Group, Sherwood is responsible for editorial/business
matters of news programming on TV, radio and the Internet.
After working at the KCET
(Los Angeles public television), Los Angeles Times,
CBS News and News and Observer (Raleigh), Sherwood
joined ABC News in `89 as producer at ABC News PrimeTime
with Diane Sawyer and Sam Donaldson.
In 1997, he joined NBCs
Nightly News with Tom Brokaw as producer of
the In Depth reports before returning to ABC
in 04 for the GMA slot.
Sherwood played a major
role in covering the war in Bosnia, impeachment of Bill
Clinton, Florida recount, 9/11, southeast Asia tsunami and
Hurricane Katrina. He is author of two novels and his most
recent book, The Survivors Club is about bouncing
back from adversity.
Sweeney hailed Sherwood
for combining intimate knowledge and success in the
news business with a creative flair and entrepreneurial
spirit that is second to none.
news continued on next page)
Edition, December 8, 2010, Page 4
WAGENHEIM TO EW
Wagenheim, who was associate publisher of Vanity Fair,
has taken the publisher spot at Entertainment Weekly
that had been held by Ray Chelstowski until last month.
Caine, president of Time Inc.s style and entertainment
group, says Wagenheim will help EW cement its position
as America's leading consumer magazine of entertainment
and popular culture.
had been at VF since 2006, and handled the magazine's integrated
GOOGLE MOVES TO NIX BAD
Google, which said it
was horrified by a Nov. 28 New York Times
piece showing negative online reviews can actually boost
companies' coveted positions in search results, said it
has deployed a solution.
The Times profiled a Brooklyn
eyewear company, DecorMyEyes.com,
whose brash owner said he sought to attract negative reviews
to raise the company's Google search profile. The paper
suggested the owner could be a pioneer of a new brand
of anti-salesmanship utterly noxious retail
which tramples long-cherished traditions of customer
service, like deference and charm.
Google said Dec. 1 that
it convened a team after reading the article, developed
an algorithmic solution and deployed it.
I am here to tell
you that being bad is, and hopefully will always be, bad
for business in Google's search results, said Amit
Singhal, a Google software engineer.
The article, and a Times
piece in October (Good News, Bad News) sparked
conversations among PR pros about the age-old question in
the industry: Is all publicity good publicity?
DILLER STEPS DOWN AT IAC
Media mogul Barry Diller,
68, is stepping down at IAC/Interactive, handing the CEO
reins to Gregg Blatt, 42. Blatt had headed IAC's Match.com
site and earlier served as IAC's executive VP and general
counsel. He joined Diller from Martha Stewart Living Omnimedia.
The transition comes as
IAC completes the buyout of John Malone's Liberty Media
Corp., which owned a 60 percent stake. The deal involves
$220M in cash and the exchange of IAC's Gifts.com and Evite.com
units to Liberty Interactive.
Diller, who now assumes
the chairman and senior executive slot, says he relinquished
the helm because IAC needs a full-time aggressive
and aspirational executive in the CEO role.
Following the Malone transaction,
Diller becomes IAC's biggest shareholder with a 34 percent
He has the right to purchase
up to 40 percent of IAC during the next nine months.
I want this to be
a long-term holding for me and my family said Diller
in a statement, adding that I'm going anywhere.
IACs stock hit a
52-week high of $29.70 on the news. It traded as low as
$18.83 during the past year.
IAC properties include
CityGrid Media, CollegeHumor.com,
The Daily Beast, which has a joint venture with Newsweek,
EURO RSCG SEES TEMPERS, DIY
The coming year will see
hotter tempers, more faith in tech over institutions, increased
do-it-your-self work from gardening to repairs, and a growing
desire for change and reinvention among consumers and the
public at large, according to Euro RSCG Worldwide PR president
and trendspotter Marian Salzman.
Salzman outlined 10 key
trends she sees taking shape in 2011 in the firms
annual list of predictions.
She said the polarized
midterm elections showed more people leaning toward extremes
than ever, fueling an anger that will continue to grow.
But we've also seen many people react to this anger,
segregation, and perceived or real loss of control by doing
a 180 and becoming even more interested in relationships
than possessions and learning how to be more self-sufficient,
Salzman says the smart
money is on a BP reputation turnaround next year.
Having shelled out a fortune in compensation and having
been on a long-term diet of humble pie, theres a fair
chance that a rebooted BP will be a wiser and more responsible
company, she said, wondering if the millions of Americans
who seek reinvention themselves allow corporations to do
Salzman also sees a building
stigma over wealth as big money has begun to smell
rotten. She adds: The extreme-cash bling of
furs, fancy cars and luxury objects will be overtaken by
the exteme emo bling of adoring friends going the extra
Salzman sees for 2011 include the rise of African-American
consumers, small-scale solar energy devices, mobile healthcare
and "smarter" ways to read on the go.
The full report can be
downloaded at www.eurorscg-pr.com.
TIMES GREEN, EISEMANN
Stacy Green, manager of
digital partnerships and social media marketing for the
New York Times and its website, is moving to Mashable
as director of communications for social media news site
The site, which claims
10M unique visitors per month, said Green started on Dec.
6, overseeing PR and marketing to improve outreach, internal
and external communications.
Green is a former PR manager
and helped launch the sites blogger outreach and social
media program for its corporate communications department.
Mashable has offices in
New York and San Francisco.
Also exiting the Times,
Patricia Eisemann, assistant director of media relations,
community affairs and corporate communications for the paper,
will move to Henry Holt, New York, as director of publicity
for the publishing house, effective Jan. 3.
She was previously VP
and director of publicity at Scribner. Nicole Dewey vacated
the Holt slot in October for the executive director/publicity
slot at Little, Brown and Company.
8, 2010, Page 5
OF PR FIRMS
ADDS TWO AGENCIES
Relations Global Network, a global group of independent
firms, has added new members in India and Russia, after
approval at the group's semi-annual meeting in Mexico in
Relations in India, and CROS PR and Public Affairs, Moscow,
are the new shops.
president Patricia Pérez of VPE PR in Los Angeles
said the group's focus next year will be to market its regional
scope and "make it convenient for companies to work
with us whether they are looking for representation in one
country or one continent."
Relations has offices in 17 locations with more than 400
staffers and clients like Coca-Cola, Tourism New Zealand
was founded in 1997.
FIRM FOCUSES ON MUSLIM PR
Mustafa Stefan Dill, digital
content manager at KOAT-TV, has set up a PR and new media
advisory shop in Albuquerque geared toward Muslim institutions
Dill said he created the
firm, Ummah Relations, after analyzing the press and media
activities of Muslim organizations over the past year on
his blog and for Muslimmatters.org,
a group weblog focusing on current Muslim issues.
He said he's concerned
about the effectiveness of the PR and media strategies by
Muslim groups, as well as the "insularity of our own
Dill added: "From
a professional point of view, the Muslim community at large
needs help in their media savvy, and this is why I developed
Dill said Islamic organizations
have been sending out press releases for nine years declaring
Islam a religion of peace, but Islamophobia
has never been higher.
DAVIS GETS ACCOLADE FOR WASP
Susan Davis International,
Washington, D.C., won the Non-Profit Communications Campaign
of the Year Award at the Stevie Awards for Women in Business
The firm's work for the
Women Airforce Service Pilots, or WASP, Congressional Gold
Medal campaign on behalf of the Women in Military Service
for America Memorial Foundation won the prize.
SDI created a regional,
national and international campaign for WASP highlighting
the more than 1,100 women who served during World War II
as the first women to fly military aircraft.
Fewer than 300 of the
women were alive earlier this year to receive the Congressional
BRIEF: New York
education non-profit TORCH has awarded Porter
Novelli a 2010 TORCH Benefit and L.I.G.H.T. Award,
the first for a PR firm as previous honors have gone to
ad agencies. TORCH supports career training and opportunities
in creative fields for high school students in areas like
communications and the arts. The awards go to those who
make a difference in the lives of underserved NYC
high school students and the community at large.
Communications, New York/YottaMark, to promote the
company's HarvestMark food traceability platform.
Brod PR, New York/Mercedes-Benz USA, as AOR for PR
for its lifestyle experiences and events, including Fashion
Week in New York and Miami. The firm will also handle celebrity-related
efforts throughout the year.
Communications, New York/Corporate Resolutions, business
investigations and consulting firm, as AOR for strategic
comms. and media relations.
PR, New York/GreenHouse Holdings, sustainable solutions
aggregator, for media relations positioning the Pink Sheets-traded
company as a clean-tech leader.
Kommunications, New York/Dr. David Perlmutter, neurologist,
for brand management and consulting and national media relations
for him, as well as his book, "Power Up Your Brain:
The Neuroscience of Enlightenment (Hay House 2011).
Magrino Agency, New York/Womens Wear Daily,
for PR for its special edition large format book, WWD:
100 Years, 100 Designers.
Strategic Communications, New York/Marchon3D, 3D/sunglass
eyewear maker, as AOR for PR. Marchon3D is part of VSP GlobalSM,
an existing KCSA client.
Group, East Rutherford, N.J./MDE Group, $1.3 billion
wealth management firm, to develop and implement a communications
strategy to introduce its Risk 3.0 platform and raise the
firm's visibility among the financial advisor and professional
Hackensack, N.J./City of Perth Amboy (N.J.) Business Improvement
District, to promote the advantages of doing business in
the city and tax benefits of membership in its Urban Enterprise
PR, Bridgewater, N.J./Somfy Systems, maker of specialized
motors and electronic controls for residential and commercial
interior and exterior window covering markets, as AOR for
Course Strategies, Greenwich, Conn./Birdy & Grace,
women's golf apparel, for PR.
Associates, Bethesda, Md./Substance Abuse and Mental
Health Services Administration of the U.S. Department of
Health and Human Services, for two five-year contracts worth
$29.4M to handle marketing and communications support to
its office of communication and Center for Substance Abuse
Marketing Communications, Annapolis, Md./Social Security
Administration, for public information support; Health Resources
and Services Administration, a 10-year client, for a new
five-year pact for comms. support of its organ donation
programs, and Federal Motor Carrier Safety Administration,
to support its outreach and education division on a one-year
contract for motor carrier safety outreach communications.
Edition, December 8, 2010, Page 6
ADDS PUBLICIS VET
York-based social media consultancy Converseon has tapped
analytics veteran Mark Kovscek from Publicis as senior VP
of enterprise analystics, a new post.
CEO Rob Key noted Kovsceks understanding of complex
business challenges as well as an ability to fuse
together social data and more traditional data.
held several posts at Publicis Groupe, including, most recently,
senior VP at Starcom MediaVest Group, and, earlier, senior
VP at VivaKi Nerve Center.
SCHAWK GRABS REAL BRANDING
marketing agency Real Branding has been acquired by Schawk,
a global branding firm.
M&A advisory firm
Ad Media Partners counseled Real Branding in the deal.
RB has worked with Coca-Cola, Michelob and The North Face
among other clients.
Schawk said RB will be
integrated in North America under its Anthem Worldwide division.
AMEC FETES KETCHUMS
David Rockland, partner
and managing director of Ketchum Global Research Network
and CEO of Ketchum Pleon Change, was given the inaugural
Services to Industry Award by the AMEC, the International
Association for the Measurement and Evaluation of Communication
on Nov. 17 in London.
Rockland was honored for
his work on the PR measurement standards known as the Barcelona
Principles and for setting up the first AMEC chapter in
Mike Daniels, AMEC chairman
and director of Report International, said the principles
"transformed the way that people look at program measurement."
Rockland serves on the
board of AMEC and is the inaugural chair of its U.S. Agency
Leaders Research Group.
MEDIA TRAINING FIRM EYES WISC.
Women Media Pros, Los
Angeles, is expanding its media training services to Wisconsin.
Home state of founder and former CNN VP Suzanne Spurgeon.
She said "with so
many major businesses based in the Milwaukee area alone,
there is a need here for our services."
Spurgeon, who said she
and her team will be in the Badger State monthly and by
appointment, worked at WVTV in Milwaukee early in her career
and set up WMP three years ago. Info: womenmediapros.com.
PR software and services company Cision
said its global database of editorial calendars for 2011
is now available through its CisionPoint platform and on
a limited basis through a free service at us.cision.com/edcals.
director of public affairs for the Food Allergy Initiative,
to DDC Advocacy, Washington, D.C., as VP of field operations.
He also ran grassroots shop East-West Advocacy after stints
as senior VP at Mercury Public Affairs and CrossLink Strategy
a member of Burson-Marstellers Miami travel and tourism
unit, to Cheryl Andrews Marketing Communications, Coral
Gables, Fla., as a senior A/E. She started out at Edelman
in Austin before B-M.
communications director and spokesman for Governor-elect
Rick Snyder, to Duffey Ptrosky, Farmington Hills, Mich.,
as director of public affairs. He was a communications director
for Republicans in the statehouse and the state GOP party,
around stints as director of media relations at Sterling
Consulting and dir., client service, for The Rossman Group.
VP of investor relations, Sara Lee Corp., to Corn Products
International, Westchester, Ill., as VP of IR and corporate
communications. He takes over for John Barry, who was tapped
to lead integration of CPI's acquisition of National Starch.
former PR administrator for Kia Motors America in D.C.,
to Mazda North America, Irvine, Calif., as specialist, product
communications. Her duties include product-related press
kits and information, media comms. for R&D and design,
new vehicle launches and promotions, acting as liaison with
regional media associations, overseeing the national media
fleet and other corporate comms.
and Ross Levanto
to senior VPs, Schwartz Communications, Waltham, Mass. Kempke
handles SEO and closed loop PR programs, while
Levanto is focused on various tech PR efforts.
to executive VP of advocacy, Pharmaceutical Research and
Manufacturers of America, Washington, D.C. Davis, an AstraZeneca
vet who was senior operating officer of the trade group
since April, is responsible for leading and managing federal,
state and international government relations and advocacy
to VP, corporate communications, Nissan Americas, Franklin,
Tenn. Reuter, 39, joined Nissan in May as director from
to VP of public affairs for the Manchester Monarchs, the
American Hockey League affiliate of the National Hockey
League's Los Angeles Kings. She's been with the club since
2003, when she joined as a PR assistant. The Monarchs, based
in Manchester, N.H., have also hired intern Griffin Spencer
as PR and community rels. coord.
to managing director of loyalty marketing and customer advocacy,
Alaska Airlines, Seattle. Boren, a former VP at Waggener
Edstrom, was managing director of strategic and corporate
communications. Paul McElroy replaces Boren in the corporate
Edition, December 8, 2010, Page 7
SIGNS $50K MONTHLY PACT W/ BRUNEI
has inked a $50K a-month PR contract with Brunei Investment
Agency, which manages the $30B portfolio of the tiny oil-rich
southwest Asia state.
D.C.-based firm may receive another $20K in the event that
extensive algorithm development is pre-approved by
the client, according to its contract.
cohesive and thoughtful external communications plan
is on tap. Though long-range deliverables are difficult
to determine at this point, preliminary considerations
include message development/training, media relations and
blog and online media monitoring.
promises to troll the Internet for indications of
negative reactions that might influence the general media
or the political world. It will work for BIA to develop
immediate responses for the online media.
firm also will create social media releases, video content
and text messages to support the social media push.
BDA CALLS IT QUITS
Business for Diplomatic
Action, which was formed in 2002 as a private sector initiative
to improve Americas image overseas, is winding down
its activities at yearend.
BDA founder and ad man
Keith Reinhard believes America's image abroad has improved
to the point at which more nations view the U.S. favorably
than unfavorably. He believes BDAs actions played
a part in that image upswing.
BDAs board of directors
including executives from ad/PR firms such as Weber Shandwick,
Fleishman-Hillard, BKSH Assocs, DDB Worldwide, Bates North
America and TBWA Worldwide. Edelman provided programming
We are proud to
have lent our energies and our voice to the improvement
of America's relationship with the world, said Reinhard
in a statement. And while there is always work to
be done, we are pleased that so many U.S. corporations are
integrating best public diplomacy practices into their day-to-day
GULF EATERIES TOUT SEAFOOD
of Baltimore and New Orleans supported PR efforts for the
Louisiana Office of Tourism as it works with a consortium
to organize Americas Night out for Gulf Seafood,
an effort touting the safety of local fish in the wake of
the BP oil spill. Restaurants on Dec. 1 served special dishes
with Gulf seafood like shrimp or crabs as part of an event
dubbed Dine America 2010.
Lauren Overby, who heads
accounts for Devaneys New Orleans office, said nearly
300 eateries are taking part across the country to show
that Gulf seafood is safe to eat and is the most scrutinized
and tested seafood in the entire world.
Sales of the region's
seafood have been hurt by the spill, as well as the economic
downturn and aftermath of Hurricane Katrina.
As Cliff Hall of New Orleans
Fish House said at a press conference announcing the event
last month: Our seafood was never tainted. Only our
image was tainted.
FIRMS COP TO PHONY LETTER
The Dewey Square Group
and a subcontracted lobbying firm out of Little Rock, Ark.,
have owned up to sending forged letters to the Commodity
Futures Trading Commission and Securities and Exchange Commission
in the name of business leaders and Arkansas residents.
Bloomberg News reported
Nov. 30 that the letters - including correspondence claiming
to be from H.J. Heinz and Burger King Co. executives - were
penned by Dewey Square subcontractor Goggans Inc. of Little
Rock, which said it subcontracted the work further.
The Wall Street Journal
reported that the letters appear in the public comments
section of the CFTC and addressing a rule proposed by the
commission regarding derivatives clearing and trading ventures.
Dewey Square had
no reason whatsoever to believe that the letters were not
authentic and had no knowledge that they were in fact unauthorized
until questions were raised in media accounts, said
a statement from DSG principal Ginny Terzano.
Miles Goggans, head of
Goggans Inc. and former aide to Sen. Mark Pryor (D-Ark.),
said in a statement the letters were written by a subcontractor
of his firm and called the work inexcusable conduct
that he deeply regrets.
Goggans said hes
worked with DSG for 16 years.
The firms did not disclose
the client, however.
SRI LANKA RINGS UP CHIME FOR
Sri Lanka has tapped Bell
Pottinger and other units of its parent Chime Communications
to lead the South Asian nations bid to host the 2018
Sri Lanka is facing off
against Queensland, Australia, to host the Games, which
include 71 teams from various current and former member
countries of the British Empire, from England and Australia
to Swaziland and Namibia.
The country hired Bell
Pottinger earlier this year to burnish its image in the
wake of last years violent crackdown on the Tamil
Tigers rebel group. It has worked with Qorvis Communications
in the U.S.
The Chime team tapped
for the Commonwealth bid includes its newly acquired sports
marketing division pmplegacy, which is handling Englands
2018 World Cup pitch, as well as its Fast Track sports events
unit and Populous, a sports "environment" designer
Sri Lankan Central Bank
Governor Aiith Cabraal, who heads the country's organizing
committee, said in a statement that the appointment reinforces
how important the 2018 bid is to Sri Lanka.
Sri Lanka is planning
to pitch its coastal city of Hambantota for the Games.
We have a unique
and compelling story to tell and our bid will act as an
important catalyst in the island's post conflict and tsunami
reconstruction and in raising Sri Lanka's profile on the
world stage, said Cabraal.
The country also said
it hired PwC to advise on the bid.
An announcement of the
winning country is slated to come in November 2011.
Edition, December 8, 2010,
Gates, the non-college grad billionaire founder of Microsoft,
has shaken up the educational establishment by saying there
is no correlation between seniority and M.A.s and
quality of teaching. Gates, who has spent billions on educational
reform, told the Council of Chief State School Officers
to stop linking teacher pay hikes to seniority and master's
degrees because they are unrelated to student achievement.
is now spending $335M on teacher-evaluation systems.
half the teachers in his home state of Washington have M.A.s
and this costs the state $300M a year, he said. The annual
price tag nationwide is $9B. Another $50B yearly pays for
seniority-based annual hikes. Annual spending on public
education is $500B.
budget problems are forcing school systems to study costs
and should help curtail raises based on seniority and M.A.s,
asked: Is there any other part of the economy where
someone says, Hey, how long have you been mowing lawns?...I
want to pay you more for that reason alone.
Educators Push M.A. Programs
issue is relevant in PR where practitioners are being urged
to get M.A.s if they want to advance their careers.
grads and PR majors still in school ask us, Should
I seek an M.A. in PR or communications?
short answer is No. Credentials are apt to carry
more weight in corporations and institutions where the main
audiences are related to the company and include employees,
customers, suppliers, stockholders, local communities, and
focus has also switched heavily to legislative goals at
the national and state levels.
which have mostly taken over the public discussion and press
relations parts of PR, look for creativity, writing ability
and personal sales skills.
grads already owe tens of thousands for their B.A.'s and
an M.A. in PR will cost another $30-$40K.
Drove APR Vote
Academics are riding high
at PR Society of America where they led the Assembly to
block non-APRs on the board. This condemns the group to
an undemocratic setup for an indefinite future.
Academics put a high value
on degrees, certificates, diplomas and credentials of almost
any type and are against anything that devalues APR.
An indication of their
political control of PRS is that only one of the 110 chapter
presidents signed the petition of the Committee for a Democratic
PRSA that sought non-APRs on the board. That was Eric Moses
of L.A. New York chapter president Irene Maslowski put New
Jersey after her name and NY delegate Art Stevens
and 2011 president Sandra Fathi did the same.
Academics will hold a
record five of the 17 seats on the 2011 PRS board-Stephen
Iseman of Ohio Northern; Kirk Hazlett, Curry College; Susan
Walton, Brigham Young; 2011 chair Rosanna Fiske, Florida
Intl Univ., and Steven Grant, National Education Assn.
NEA Is in
Orbit about Gates
The NEA, the largest teachers
union, is in orbit over Gates remarks saying experience
makes a difference in student achievement-teachers get better,
and that additional training improves content knowledge
and should be compensated.
to a second straight two-year term as a director is an example
not only of the power of academics in the Society but cronyism
and defiance of Society tradition.
For its first 52 years,
no PRS director or officer returned to the board. Directors
may not succeed themselves, said the bylaws.
Grant, who ran for treasurer
this year, was defeated for that post by Phil Tate (who
succeeded his own self, another record). He simply moved
his candidacy to Mid-Atlantic director, knocking out Linda
Burkley of Harrisburg.
No doubt the ruling clique
has Grant in mind for treasurer when Tate steps up to chair-elect.
Grant can thus be on the
board for another five years or a total of nine altogether.
Hold its Nose
NEA, which perceives Grant's
role in PRS as both good PR and good politics, will ignore
such Society abuses as its undemocratic governance structure,
its anti-press policies, and its withholding of vital information
are not allowed to see the national list of delegates; not
allowed to know what the delegates said at the Assembly,
and not allowed to know how they voted. Transcripts have
been withheld since 2005.
There actually is no national
list of delegates since the list is on a voluntary basis.
Delegates themselves dont get to see whatever names
are there until about two weeks before the Assembly. If
they want the list, they are forced to sign a promise of
confidentiality before receiving it.
Sink to New Low
Society press policies
sank to a new low at the 2010 conference. Three ODwyer
staffers were blocked from covering it unless registration
fees totaling $3,825 were paid.
VP-PR Arthur Yann e-mailed
a member Aug. 20 that ODwyer staffers had to pay because
the ODwyer Newsletter attended last years
conference but never wrote about it.
This was false because
the Wendell Potter/Arianna Huffington session was covered
extensively by the ODwyer website. Free admittance
was given to reporters for PR News and PR Newser
but denied to ODwyer staffers.
Not only was this reporter
blocked from recording or taking pictures at the Assembly,
a first, but a delegate shouted a string of obscenities
at us. This was seen by a group of delegates including a
national director, Yann said in an e-mail.
We described this incident
on the phone to the Washington, D.C., police who asked us
to come to h.q. to file a report.
A detective listened for
about 15 minutes to the interferences with press coverage
(including an attack by a Flash Mob of 20 delegates
who pressed pens into our hand and fled) and a description
of the verbal assault.
He consulted the law and
said that while verbal assault is a crime in nearby Maryland
and New York, an assault victim has to be touched
in some way by an assailant in D.C. for a crime to be committed.