Edition, December 15, 2010, Page 1
GETS SLICE OF WAL-MART
Prime Policy Group lobbying and PA unit now represents Wal-Mart
Stores as the Bentonville, Ark.-based giant positions to
deal with the incoming Republican Congress.
chairman Charlie Black spearheads a seven-member team. He
is former advisor to the Reagan/Bush I White Houses and
chief spokesperson for the RNC.
is assisted by Keith Smith, ex-aide to Senate Minority Leader
Mitch McConnell; Mark Disler, ex-staffer to Utahs
Orrin Hatch; Rich Meade, advisor to GOP House Budget Committee
chair Jim Nussle and Gabe Rozsa, former staffer to Rep.
has an extensive brief that covers trade, banking, taxation,
immigration, healthcare, food safety/labeling, and transportation.
Wal-Marts PA staff is led by Leslie Dach, advisor
in the Clinton White House and former vice chairman of Edelman,
which represents Wal-Mart on PA and environmental issues.
retailer also works with GolinHarris, Cohn & Wolfe and
EX-NIKE CRISIS CHIEF CHECKS
IN AT APCO
Vada Manager, who handled
global issues management at Nike, has taken a senior VP
slot at APCO Worldwide.
During a dozen years at
Nike, Manager navigated labor practices, global sourcing
procedures, product recalls, crisis management for athletes
and marketing communications. He served on the nike.com
launch team and helped roll out the acquisition of Converse
and Starter brands to the media. Manager was Nikes
senior issues strategist during the Olympics and World Cup.
Earlier, Manager served
as senior manager-global communications for Levi Strauss
and VP at Powell Tate.
RAYMOND JAMES LIKES DUKAS
Financial services company
Raymond James has hired Dukas PR as agency of record, following
The St. Petersburg, Fla.-based
investment bank and asset manager claims assets of $235B.
It did not previously work with an AOR. The account is believed
to be in the six-figure range.
Richard Dukas, president
of the New York-based financial PR firm, told ODwyers
that his team is focused on key placements in financial
and business media guiding corporate and institutional PR
for the company. Media training and PR counsel are also
part of its mandate.
HEALTH INSURERS SEARCH FOR
Top health insurers are
combing Washington for a PR firm to influence implementation
of the new healthcare bill, according to a report by Kaiser
APCO Worldwide, which
worked with drug companies in the healthcare reform debate,
and Public Strategies are said to be among firms that have
talked to the group.
KHN said the insurers
include Aetna, Cigna, Humana, UnitedHealthcare and Wellpoint,
which typically lobby through the trade group Americas
Health Insurance Plans.
The $871B healthcare law
requires most Americans to have health insurance coverage
and subsidizes low and middle-income people. Provisions
of the law, mostly consumer protections, started taking
effect in September while the bulk of the legislation will
go into effect over the next two years.
The search for a firm
comes in the wake of former Cigna PR exec Wendell Potters
book Deadly Spin, which casts a negative light
on healthcare and the PR industrys role in supporting
FLORIDA WANTS TRANSPORT PITCHES
Floridas Dept. of
Transportation is calling for pitches to handle PR and public
communications for design projects in Miami-Dade and Monroe
Counties via an RFP open through early January.
A contract is expected
to run from date of execution to March 2014. Tasks included
in the pact are communications planning, PR and community
involvement, website revamp and media communications, among
other efforts on an as-needed basis.
The DoT awarded a six-figure
PR pact for construction projects in the counties earlier
this year to the Cunningham Group after an RFP process drew
four pitches. Proposals are due Jan. 5. Details: odwyerpr.com/rfps.
OLSON ACQUIRES DIG
said Dec. 6 it is acquiring six-year-old Dig Communications,
a Chicago PR firm with five offices and 50 staffers across
Olson, which said Dig
is on pace for $7.5M in revenue this year, plans to absorb
Dig into 12-person Olson PR making PR nearly 20 percent
of the independent marketing communications agencys
Dig founder Peter Marino
becomes president of the combined PR division. Before founding
the firm in 2004, he was at The Boston Consulting Group,
Orbitz, Ketchum and Cramer-Krasselt.
Edition, December 15, 2010, Page 2
PR FIRM GETS ANOTHER EXTENSION
Worldwide, the PR firm for the U.S.-led military force in
Iraq, has received an extension of its work there after
it filed three protests and a complaint when the pact was
re-bid and awarded to competitor SOS International in June.
extension brings Fulcras pact up to $5.3M providing
media analysis, strategic communications and other PR tasks
for the force based in Baghdad, now known officially as
U.S. Forces-Iraq/Joint Fires and Effects Cell.
multiple protests have drawn its pact, originally slated
to expire in July, from $2.2M to the newly expanded level
of $5.3M because the firm is entrenched and the work is
deemed critical by the military.
the current incarnation of the former Lincoln Group and
Iraqex, declined to comment as the situation is now before
the U.S. Court of Federal Claims. SOSI has not yet been
won the assignment to take over the contract on June 10
with 45 days to put its team in place. But Fulcra protested
the award to U.S. Central Commands contracting unit
and a stop order work was issued to SOSI. The protest was
denied three days later but Fulcra then filed a protest
to the GAO, which led to corrective action and the stop
work order was rescinded on July 19. However, two days later
Fulcra submitted a supplemental protest to the GAO leading
to another stop order.
then filed a complaint at the U.S. Court of Federal Claims,
which has deemed at least one of its grounds of protest
to be non-frivolous. Procurement officials said
that while SOSI needs 30 days to put a team in place, lifting
the stop work order could lead to a court injunction. A
decision is expected in mid-December.
declined to comment. SOSI couldnt be reached.
GETS UAE RESEARCH PACT
StrategyOne unit has a pact to conduct market research interviews
with policymakers and influencers to gauge perceptions of
the United Arab Emirates.
a contract with The Harbour Group, UAEs Washington
representative, Strategy Ones core program includes
running four exploratory focus groups, a quantitative Beltway
Barometer survey and a national opinion elite survey for
a fee of $130K.
another $30K, StrategyOne would conduct 20 in-depth interviews.
The agreement precludes any overt political activities.
Harbour Group received $956K from the UAE for the six-month
period ended Sept. 30.
GUIDES $3.3B TENET TAKEOVER BID
Verbinnen & Co. is guiding Community Health Systems
and its $3.3B acquisition bid for smaller hospital operator
Tenet Healthcare Corp., a deal that would create the nations
combination would forge a giant with revenues of $22B and
176 hospitals in 30 states.
is relying on Joele Frank, Wilkinson Brimmer Katcher for
COMPTROLLER CALLS FOR PITCHES
Texas Comptroller of Public Accounts has opened an RFP process
to provide marketing, PR and advertising services on-request
to the state division, which includes the state Department
of Insurance, or TDI.
addition to various outreach efforts, web work, PSAs and
communications assignments that are expected to crop up
during the contract, the work includes outreach and communications
support for the Healthy Texas campaign.
contract term will run through Aug. 31, 2012 with four year-long
options. Proposals are due Jan. 7, 2011. RFP is at odwyerpr.com/rfps.
GETS PR HELP
Vick, the NFL star who served 18 months in prison on dogfighting
charges, has turned to Raleigh-based French/West/Vaughan
for PR counsel.
southpaw quarterback has enjoyed a career resurgence in
2010 with the first-place Philadelphia Eagles and is leading
in fan voting for the NFLs Pro Bowl. His critics abound,
however, inside and outside of the sports world, although
groups like PETA have backed off as he speaks out against
dogfighting to kids through a partnership with the Humane
is vetting speaking engagements and handling overall PR
counsel for Vick.
CEO Rick French told the News-Observer recently: There
is still no ending to the Michael Vick story. I think in
the end it will be a very positive story.
said he polled clients and even his daughter, a dog owner,
about representing Vick before taking him on as a client.
DIES AT 75
Cerrell, the well-connected California political and PR
consultant who built Los Angeles-based Cerrell Associates,
died Dec. 3 following complications from pneumonia. He was
legacy as a counselor, confidant, and close friend to thousands
of people in politics, the business community, as well as
in the public relations and non-profit arenas, especially
the Italian-American community in Los Angeles, will not
be forgotten, said Hal Dash, chairman and CEO of Cerrell
Democrat is credited with being among the first professional
political operatives and was tapped at age 24 to run the
California Democratic Party.
Cerrell and his wife, Lee, marked their 47th wedding anniversary
on Nov. 17. They met while working on former Gov. Pat Brown's
gubernatorial campaign. The husband-and-wife team founded
Cerrell Associates in 1967 working for clients like Pacific
Southwest Airlines and Pacific Telephone, in addition to
political clients. The firm branched out to D.C. in 1983
when Cerrell teamed with consultant Ben Palumbo to form
Palumbo & Cerrell.
political client list included California work for the presidential
campaigns of John F. Kennedy, Lyndon Johnson, Hubert Humphrey,
Lloyd Bentsen, John Glenn and Al Gore.
Edition, December 15, 2010, Page 3
NET NEW MAGS IN 2010
more magazines were created than folded in 2010, according
to Oxbridge Communications publication database MediaFinder.com.
the year, 193 new mags debuted, including 28 in the food
category, while 176 closed up shop this year, a sharp drop
off from the whopping 596 publications that ceased in 2009.
president Trish Hagood noted the debut of several iPad titles
in 2010, which gave publishers another way of getting content
print titles went online-only during the year, compared
with 81 in 2009.
new food titles like Northeast Flavor and ChopChop,
regional magazines were the next largest category for new
home category continues to suffer the worst as 13 titles
folded in 2010 -- Mountain Home and Home Miami,
to name two - while lifestyle also took a hit with seven
B2B mags showed a surge of 34 new titles this year, 47 also
folded and 15 went from print to online only.
FILKINS EXITS NYT FOR NEW
Dexter Filkins, the top
Middle East war correspondent for the New York Times,
is leaving for The New Yorker. He is author of The
Forever War, which is based on his experiences in
Iraq and Afghanistan.
David Remnick, editor
of TNY, called Filkins one of the great war correspondents
and foreign correspondents not only of his generation but
He writes with real
intelligence and grace but he also has the capacity to report
deeply and break stories wherever he goes.
Filkins is to span the
globe for the Conde Nast property. He will report to Daniel
Zalewski, features editor for The New Yorker.
VARADARAJAN JOINS NEWSWEEK
Tunku Varadarajan, a writer-at-large
at the Daily Beast, is joining Newsweek as
editor of its international editions.
The 48-year-old is a veteran
of Forbes, Wall Street Journal and the Times
Daily Beast chief Tina
Brown assumed the editor slot of Newsweek last month.
DB, which is a part of
IAC/Interactive, formed a joint venture to own Newsweek
with stereo magnate Sidney Harman, who bought the magazine
from Washington Post Co. for $1 and the assumption of liabilities.
SENATOR: NYT COULD FACE WIKI
Connecticut Senator Joe
Lieberman says the decision of the New York Times
to publish the WikiLeaks trove of U.S. government documents
could lead to prosecution of the media company.
The chair of the Senate
Homeland Security Committee told Fox News that the Times
has committed at least an act of, at best, bad citizenship,
but whether they have committed a crime is a matter of discussion
for the Justice Dept.
Lieberman believes the
U.S. should seek extradition of WikiLeaks founder Julian
Assange, who is currently in a British jail, and try him
under the 1917 Espionage Act. He referred to the massive
document dump as the most serious violation of the
Espionage Act in our history.
The Times received its
WikiLeaks documents from the U.K.s Guardian. Assange
also provided full documents to Germanys Der Spiegel,
Spains El Pais and Frances Le Monde.
Lieberman, an independent
and former Democrat, joined Republicans Scott Brown (Mass.)
and John Ensign (Nev.) on Dec. 2 to introduce the Shield
(Securing Human Intelligence and Enforcing Lawful Dissemination)
Act to make it illegal to publish the names of human intelligence
informants to the U.S. military and intelligence community.
He called the WikiLeaks
disclosures the latest example of how our national
security interests, the interests of our allies and the
safety of government employees and countless other individuals
are jeopardized by the illegal release of classified and
sensitive information. The Shield Act would amend
the Espionage Act to extend the legal protections that already
exist for communications intelligence and cryptography to
human intelligence informants.
In a Nov. 29 editorial,
the Times said: The documents are valuable because
they illuminate American policy in a way that Americans
and others deserve to see.
U.S. TO HOST WORLD PRESS FREEDOM
The State Dept., which
has been scrambling in the aftermath of the WikiLeaks disclosures,
announced today that the U.S. will host UNESCOs World
Press Freedom Day (May 1-3) in Washington, D.C.
A press statement from
Philip Crowley, assistant secretary for States bureau
of public affairs, says the theme will show how the U.S.
places technology and innovation at the forefront of its
diplomatic and development efforts.
New media has empowered
citizens around the world to report on their circumstances,
express opinions on world events and exchange information
in environments sometimes hostile to such exercises of individuals'
right to freedom of expression, according to Crowley.
Crowley says the State
Dept. is concerned about the determination of some
governments to censor and silence individuals and to restrict
the free flow of information.
Crowley told a D.C. press
briefing that WikiLeaks committed a crime under U.S. law.
The Newseum is to host
two-days of scheduled events and the National Press Club
will be the site of the award of the UNESCO Guillermo Cano
World Freedom Prize to one who has contributed to the defense/and
or promotion of press freedom.
Cano was editor of Colombias
El Espectador. A critic of Colombias drug barons,
he was murdered in Bogota in 1986.
news continued on next page)
Edition, December 15, 2010, Page 4
FOOD STORIES OF 2010
PR published its annual list of top food stories of 2010
on Dec. 7, leading with the seafood industrys response
to the BP oil spill and a massive egg recall that included
380M eggs exposed to salmonella bacteria.
years top story in Hunters survey -- food safety
concerns -- was followed just this month by the Senates
passage of the most significant law in food safety in 70
years tally included Michelle Obamas child nutrition
push, Similac's baby formula recall, and the re-branding
of high fructose corn syrup as corn sugar.
the full 2010 list, which is compiled from a survey of 1,000
Impact of BP oil spill on seafood industry
2. Massive nationwide egg recall
3. E. Coli fear leads to 35,000-pound beef recall
4. Calorie count on menus goes national
5. Michelle Obama helps pass Senate bill on child nutrition
6. Major food companies agree to cut sodium
7. Similac baby formula recall after beetle discovery
8. High fructose corn syrup rebranded as corn sugar
9. Jamie Olivers Food Revolution
10. Kraft acquires Cadbury.
ECONOMIST TEAMS WITH NEWSHOUR
The Economist slates
a January launch of the The Economist Film Project
with PBS Newshour.
The documentary will cover
topics such as economics, business, healthcare, environment,
media, technology, science, politics and government that
typically run in the British magazine.
Segments also will run
on the projects website accompanied with related stories
from the magazine. Visitors will be encouraged to provide
Gideon Lichfield, deputy
editor of The Economist online, oversees the Project.
He says the effort will
bring viewers new perspectives and insights in the
form of films they might not otherwise see on the kinds
of issues that The Economist itself covers.
The Economist has a circulation
of 1.4M, 800K of those readers are in North America. Its
website gets four million unique visitors a month.
JUST SUCCEEDS FOER AT NEW
Richard Just, executive
editor of the New Republic, is taking over for Frank
Foer, who will resume writing for the magazine after a nearly
five-year edit stint.
Foer replaced Peter Beinart
in 2006. NR moved to a bi-weekly schedule under his leadership.
Foer wrote a book on globalization,
How Soccer Explains the World.
TIME WARNER INVESTS IN GETGLUE
Time Warner is spending
$6M to joins backers of GetGlue, a social entertainment
network site that enables users to check- in to see what
music, TV shows, movies and books their friends are consuming.
GG boasts of 700K users
and 10M unique ratings and check-ins.
The site has partnerships
with Disney, 20th Century Fox, AMC, ABC Family, Discovery,
ESPN, FOX, Food Network, Hachette, HBO, HGTV, MTV, MSNBC,
Showtime, Penguin, PBS, Random House, Simon and Schuster,
Syfy, Sony Pictures, Travel Channel, USA Network, Universal
Pictures, and Warner Bros.
ASHE LEAVES CBS INTERACTIVE
Neal Ashe, president of
CBS Interactive, is leaving the company and a successor
is expected to be in place next year.
Ashe guided the nearly
$2B `08 acquisition of CNET and took over digital operations
from Quincy Smith. Other interactive properties include
CBS.com, TV.com and Urbanbaby.
A statement from CBS credits
Ashe for making CSBi a successful and profitable business.
It adds that looking out into 2011, we are working
on a relaxed timeframe to name a successor to his post.
Ashe told the All Things
Digital technology site that he is exiting at the
end of a successful transition and integration of
CNET into CBS. He felt that it is time for a breath
of fresh air.
WAPOS KAPLAN CUTS STAFF
Washington Post Co.s
Kaplan Higher Education unit is trimming 770 staffers (five
percent of total work force) in a bid to deal with dropping
A statement from Jeff
Conlon, president/CEO of Kaplan, says: Our enrollments
have slowed recently, as they have at other proprietary
Kaplan has made a strategic
decision to become more selective in the students we enroll,
focusing on students who are most likely to thrive in a
rigorous academic environment and meet their financial obligations.
That move requires a shift
in our personnel needs, according to Conlon, if Kaplan
wants to maintain the same high quality education
and support services our students expect.
Kaplan says the cutbacks
have nothing to do with any investigations and suits that
Congress, the U.S. Dept
of Education and the Government Accountability Office have
put Kaplan and other for-profit schools under heavy scrutiny.
COLUMBIA BACKS OFF WIKILEAKS
School of International and Public Affairs backed off a
warning to students that accessing WikiLeaks content could
compromise future employment with the U.S. State Department.
The school's career services
unit sent an email to students earlier this month that reportedly
said reading or sharing links to WikiLeaks documents could
hurt aspirations of government service.
Dean John Coastsworth
dispatched a second email on Dec. 6 stressing that its
the school's position that students have a right to
discuss and debate any information in the public arena that
they deem relevant to their studies or to their roles as
global citizens, and to do so without fear of adverse consequences.
The impetus for the original
email was a call from a former student employed by the State
15, 2010, Page 5
OF PR FIRMS
REACHES ACROSS THE POND
& Company, which sold a majority stake to MDC Partners
in September, has opened a London office, its first outside
the U.S., to service domestic clients abroad and establish
a foothold in Europe.
Aaron Kwittken said the move has been a goal of the firms
for several years, but he waited until the most opportune
conditions presented themselves.
has tapped Caleb Hulme-Moir, who was running his own London
shop, Mana Communications, as managing director of the new
office. He headed corporate communications and served as
head of media for Cass Business School in six years at the
City of London institution.
said the European unit will be initially focused on financial
services and healthcare work.
which has a Phoenix office along with its New York base,
has been integrated into MDCs kbs+p division, which
Kwittken noted is supporting the expansion. K&C/London
is at 22 Ebury Street in the Pimlico/Belgravia area of the
HAVAS GRABS HONG KONG FINANCIAL
French ad/PR conglomerate
Havas has acquired a controlling stake in Hong Kong-based
Porda International Finance PR.
Hong Kong and China
are the most exciting markets in financial communications
today, said Stéphane Fouks, founder of Havas
AMO network of financial firms and executive co-chairman
of Euro RSCG Worldwide.
The conglom said the deal
provides a preeminent position in the Chinese and
Hong Kong IPO markets. Porda will also join Havas
AMO network of strategic and financial communications consultancies
that includes Abernathy MacGregor Group in New York, Maitland
in London and Euro RSCG C&O in Paris.
The acquisition is Havas'
fourth deal in the past six months. James Chang is founder
and chairman of Porda.
Md.-based zcomm was among several firms that took home gold
and platinum MarCom
Awards for 2010 in the annual competition. The firm
won a Platinum Award for its Next Generation Diner
campaign and a Gold Award for its Fresh and Local
Goes Social social media campaign, both for client
Silver Diner, a restaurant chain. Complete list of winners
is at marcomawards.com/list2010.php.
...The Brandon Agency,
Myrtle Beach, S.C., has launched Why We Buy,
a consumer research panel comprised of more than 4,300 consumer
participants. The firm said it utilizes this panel to gain
a deeper insight into the minds of consumers, better understand
their buying patterns and history and, in turn, generate
more effective marketing initiatives for clients.
former marketing and PR director for Accident Law Offices
of Philip DeBerard, has set up RDC Robin Delgado Consulting
on Fort Pierce, Fla., along the state's Treasure Coast.
She handles marketing, strategic thinking, brand consulting,
advertising and PR. Info: http://www.linkedin.com/in/robindelgado.
Group, New York/First Market Properties, New York
firm that invests in distressed commercial mortgage debt,
Maher Communications, New York/Pernod Ricard, as
AOR for whiskey brands Glenlivet, Jameson and Chivis Regal.
Thomas Collective had the business.
Morris + King Company, New York/Howard Gordon, executive
producer of 24 and author of the forthcoming
Gideons War, to guide a PR campaign for
the debut novel.
& Knowlton, New York/North American Working Group,
industry group promoting wood as a sustainable building
product, for messaging and brand positioning, following
a competitive review.
Pagan Communications PR, Melville, N.Y./Autoscript,
teleprompting company owned by Vitec Group, for an PR campaign
in the U.S., including media relations and trade show support.
& Baum, New York/Millesime, seafood brasserie
at the Carlton Hotel in New York by chef Laurent Manrique
and Collective Hospitality, for PR.
Simon Group, Sellersville, Pa./Applied Energy Systems,
for an integrated marketing program for the company and
its Semi-Gas line of gas delivery systems.
Communications, Springhouse, Pa./Visionary Solutions,
maker of video-over-IP encoding products, for global PR
services to develop and maintain a presence for in the broadcast,
broadband, and IPTV trade press.
Borges Agency, Miami/Mavizon Technologies, maker
of AutoBot, which integrates a car with a mobile device;
PeeWee PC, kids computer products; V-Moda, headphone maker,
and Bullguard, Internet security, for PR.
Square Agency, Mobile, Ala./Cherokee Nation Entertainment,
as AOR for the hospitality arm of the Cherokee Nation which
operates several casinos, hotels and other properties. 2009
revenue was $442M.
Street Communications, Salt Lake City/Signiant, content
supply chain management software, for PR and to develop
a trade press presence, and Atlona Technologies, maker of
digital connectivity solutions, for PR and to develop a
presence in the pro A/V, residential and commercial installation,
government video, and broadcast markets worldwide.
Group, Seattle/Celestron, optical products like GPS
devices, telescopes and binoculars, for PR to support new
product launches and boost interest at the Consumer Electronics
Show in January.
& Wolfe, San Francisco/AngelPoints, web-based
CSR software, for media, analyst and influencer relations,
and Priority GreenPark, environmentally responsible parking
facilities, for PR via the firms global sustainability
Edition, December 15, 2010, Page 6
GRABS IR WEBCAST FIRM
NASDAQ OMX Group said it will acquire Stockholm-based Zoomvision
Mamato, which provides live webcasting services, primarily
for investor relations pros.
which has 180 clients and is the leader in webcasting for
Northern Europe, will become part of NASDAQ OMXs Global
Corporate Solutions division.
Walldén, CEO of Zoomvision Mamato, will continue
to be based in Stockholm and report to Nasdaq senior VP.
CRITICAL MENTION INKS RIPLEYS
Media monitoring service
Critical Mention has signed Ripley Entertainment as a client
to monitor media relations tied to its 85 attractions and
12 brands operating in 11 countries.
CM, a service of New York-based
Critical Media, said Ripley Entertainment joins more tan
600 other customers.
Ripley Entertainment will
track the Believe It or Not! brand and chatter surrounding
its national and international attractions, which include
museums, and a waterpark.
Vice president of communications
Tim O'Brien noted the company is not constantly in the news
and found the flexibility CM accommodating to our
CHICAGO GROUP GIVES (PR) BACK
IABC/Chicago said six
Chicago-area not-for-profit agencies received a gift of
pro-bono advice and support for their two most pressing
communication challenges as part of the chapter's Gift of
The chapter held an event
Dec. 4 at DePaul to consult with the groups - Cambodian
Association of Illinois; Chinese Mutual Aid Assn.; Organization
of the North East; Corazon Community Services; El Hogar
del Nino, and YMEN.
Two communications pros
and a student from an IABC chapter at Loyal and DePaul University's
formed teams to advise the groups.
Chapter president Tom
Keefe said the program is an "opportunity for professional
communicators to give back to their community using the
skills and experience that they've developed over their
has added five distribution partners which will be provided
with a custom feed based on topics or their choosing for
publication on their own news networks.The new partners
(5M unique visitors per month); Allvoices.com
Shareholders Foundation, and SaaS Newswire. FoleyFreisleben,
a Los Angles-based investor relations services firm, said
its annual report work will be part of an exhibition in
Hong Kong and Hamburg, "Annual Reports of the World,"
opening in January 2011 at the H.K. Stock Exchange. The
firm said its work is currently being showcased at the Museum
für Kunst und Gewerbe (the Museum for Art and Culture)
in Hamburg, Germany, in a show titled Back to the
Future-All is Newly Discovered.
former senior VP and director of human resources for MSLGroup
Worldwide, to Lippe Taylor Brand Communications, New York,
as director, HR. She was recently SVP, director, HR at PHD.
A/E, Deussen Global Comms., to CRT/tanaka, New York, as
a senior A/E in its consumer practice to handle Vibrant
Rioja, Cambria Suites and The Federation of Quebec Maple
Syrup Producers. Also, Kyle Rosenbaum, a Ketchum alum, and
Crystal Steadman, who worked in Ruder Finn's multicultural
unit, join as A/Es. Toni Carey, A/E, Dye, Van Mol and Lawrence,
joins the firm's Norfolk office as an A/E on Universal American
and Albemarle Health.
VP for GolinHarris, to The David All Group, Washington,
D.C., VP of accounts. She recently led the global PR push
for Dow Live Earth Run for Water, an effort to help bring
safe drinking water to 1 billion people.
chairman of APCO Worldwide's Global Political Strategies
unit formed in January to support businesses, governments
and NGOs on geopolitics, global economics and new market
opportunities, is joining Citigroup. The former Kellogg
Co. CEO and U.S. Commerce Secretary is taking the vice chairman
at slot Citis international clients group. APCO CEO
Margery Kraus said the search to replace Gutierrez is in
marketing manager at Owens-Illinois, and Emily Barry,
VP of advancement and recruitment, Kateri Catholic School
System, to R/P Marketing PR, Holland, Ohio, as A/Ss. Adam
specialist, Owens Corning, and Kate Blyth,
communications specialist, ProMedica Health System, join
VP of development, Western Governors University, to executive
VP of client and community relations, Method Communications,
Salt Lake City. Alex Koritz, who ran his own shop and was
VP of PR for Sprout Marketing, joins as VP and David Olsen,
former managing director at Coltrin & Assocs., to senior
a top Edelman exec in China, to Burson-Marsteller, as CEO
and market leader for China. Cindy Tian, who was China president,
becomes executive chairwoman. B-M has been in China for
to director of PR and media relations for the New York Philharmonic.
She joined in 2008. Katie Klenn, also a two-year veteran,
was upped to assistant director, tour and media relations
and Amanda Conte,a Widmeyer Comms. alum, was hired as comms.
Edition, December 15, 2010, Page 7
REPS SHAPIROS IN MADOFF DEAL
& Company is representing philanthropist Carl Shapiro
and his family, who on Tuesday agreed to a $625M settlement
with federal officials and the trustee for victims of the
Bernard Madoff Ponzi scheme.
Shapiro family, which includes the patriarch and 18 others,
on Dec. 7 said it would surrender returns from its Madoff
dealings in a settlement with the U.S. Dept. of Justice
and the trustee for the schemes victims.
settlement will allow substantial funds to be distributed
to those hurt most by Madoffs fraud, the family
said in a statement from Elliot Sloane, president of S&C.
told ODwyers he has worked for the Shapiros
for the past two years.
trustee Irving Picard said Shapiro, who is 97 and was an
early investor with Madoff since the 1960s, maintained several
accounts with Madoff over the years. His son-in-law, Robert
Jaffe, is also a former VP of a feeder fund that shared
offices with Madoff. The settlement includes $38M to cover
the amount demanded of Jaffe, as well.
family agreed to pay $550M to the trustees fund and
$75M to the U.S. Dept. of Justice in exchange for being
released from any claims or causes of action related to
the Madoff scheme.
NRCC'S SPAIN TO PRIVATE EQUITY
Ken Spain, fresh from
victory as communications director for the National Republican
Congressional Committee, has been tapped as VP of public
affairs for the Private Equity Growth Capital Council, the
trade group for the PE sector.
The three-year-old PEGC
was founded as the Private Equity Council to defend private
equity firms from criticism and burnish the industry's image.
Its name changed in September.
In a statement to ODwyers,
PEGCC said: Robert helped build an effective communications
program for the PEGCC during some very tumultuous times
and made important contributions in this area and others
over his four year tenure.
Spain has been at the
NRCC since 2007, when he joined after communications director
stints for Reps. John Shadegg (R-Ariz.) and Mike Conaway
He was New Mexico comms. director for the Bush-Cheney re-elect
MSL WEST COAST CHIEF
Joe Carberry, who
headed the western region for MS&LGroup and previously
led Visa public affairs, has moved to Brunswick Groups
three-year-old San Francisco office as a partner.
Carberry was head
of global of PA at Visa through its landmark IPO. The company
is also a client of Brunswick on the West Coast, in addition
to Gap, Cisco and Intel, among others.
Carberry had been
president of the western region for MS&L since May 2009.
He previously worked at Fleishman-Hillard and was press
secretary for San Diego Mayor Susan Golding.
PR ED GIFTS ARE COMPARATIVELY
Market values of
endowed funds for PR education now total about $15M but
donors are few and most gifts are modest
in amount and non-strategic in purpose, says a report
by the Commission on PR Education of PR Society of America.
Ph.D., of the department of PR, College of Journalism, University
of Florida, who authored the report, also said that Education
programs spend little time or effort on cultivating donors
and soliciting gifts.
She notes that the
gift-giving for PR education is miniscule compared to gift-giving
in general to colleges and universities.
higher education totaled $27.8B in 2008-09, which was an
11.9% drop from the previous year. The Chronicle of Philanthropy
lists 34 gifts so far this year ranging from $20M to $200M.
Kelly notes that
Ed and Becky Meek gave $5.3 million to the University of
Mississippi in 2003 to create the Edwin and Becky Meek School
of Journalism and New Media. She also notes that Irwin and
Joan Jacobs in 2003 pledged $110M to the School of Engineering
at the University of California, San Diego.
A $28 million gift
to Marquette University in 2005 created the J. William and
Mary Diederich College of Communication. William Diederich
had majored in journalism at Marquette and became an executive
at Landmark Communications.
The Arthur Page
Center for Integrity in Public Communication at Penn State
has an endowment of $3M, mostly from foundations.
Lead gift was made
by Larry Foster, 1948 journalism alumnus who was corporate
VP-PR, Johnson & Johnson. Foster and his wife, Ellen,
have given millions to Penn State and its College
of Communications including $500,000 to enhance the colleges
home building, said Kelly.
Among gifts listed
by Kelly is $2M to the Dept. of PR, College of Journalism
and Communications, UFL, from a foundation established by
Frank Karel, journalism alumnus and former communications
VP, Robert Wood Johnson and Rockefeller Foundations.
Made in 2008, the
$2M is to be matched by the Floridas Trust Fund for
The Harold Burson
chair in PR at the Dept. of Mass Communication, Advertising
and PR, College of Communication, Boston University, has
a current value of $1.3 million. It is named after the founder
School of Journalism
and Communication, University of Oregon, has an endowed
chair in PR with investments valued at $2.1M. Donor is anonymous.
Ellis N. Brandt
Chair in PR, Michigan State University, has an endowment
of $2.2M. Brandt was 1943 journalism graduate and former
Dow Chemical PR VP.
chairman and CEO of Widmeyer Communications, Washington,
D.C., led the effort to endow the Widmeyer Professorship
in PR at West Virginia University in 2008 with contributions
totaling $380,000, Kelly reports.
Edition, December 15, 2010,
students and recent grads need practical job
advice. But from what they tell us and what we read in PR
textbooks, they're not getting it.
they're getting a lot of abstract bafflegab and flapdoodle
that will ill equip them for the harsh realities of the
writer and PR pro Jane Genova quotes an article on the Education
Bubble that compares it to the real estate bubble-an
over-priced, over-hyped commodity fueled by excessive credit
mostly underwritten by the government.
says PR is an intensely practical and personal activity
and that time in the trenches trumps anything that comes
out of a book or instructor.
is like plumbing, sales and journalism, she adds.
tells fledgling PR pros to knock on doors cold
call all the merchants and businesspeople in town
and offer what they can do to publicize and promote their
Anything They Want
would go a step further. Do anything they need including
sweeping the floor and washing the windows. Bring them news
of new products or what the competition is doing. Show them
how to create a website if they don't have one.
local liquor store we know of markets an Australian wine
nationally because the owner has bought a quantity of it
and has the best price.
a PR person started out working for a restaurant for meals.
Ask customers what they really think of the food. Theyre
not apt to tell the owner.
on all the other restaurants in town and see how your restaurant
parties and special events to the businesses and associations
Should Be Studied
for a PR careerist is the bio of America's Greatest
Publicist Ben Sonnenberg. Its Always
Live Better than Your Clients by New York Timesman
Isadore Barmash. Sonnenberg, who became rich enough to fill
a 12-story townhouse with valuable art objects, was a fountainhead
of ideas. He would give as many as 100 to a client.
His goal was to get as
close as possible to clients find out what was in
their heart of hearts. For well-off businesspeople,
it wasnt more sales or profits. It might have been
an offspring who couldn't get into college.
Help a clients child
and youll never lose the account, he advised.
For many years he did
the humblest of PR chores but eventually worked for many
blue chip CEOs. The title of his book was the revenge
he got for all those years of humiliation.
We recently gave away
ODwyers Directory of PR Firms to about
60 PR grads and undergrads in return for them telling us
about their job-hunting experiences and whether their educations
suited them for that.
None ever heard of Sonnenberg
nor did any teacher ever tell them to knock on doors and
talk to proprietors. What they got was a lot of theory,
process and methodology. They read how national PR crises
were handled although such stories were readily available
in the press.
Employers were interested
in how many internships they had served, not what they majored
in. Only a small percentage of PR grads are going to get
real jobs these days. The rest are going to
have to fend for themselves. What's ironic about this essay
is that almost no PR professors will allow their students
to see it.
Fiske, 2011 chair of PR Society of America, gave
her first interview last week, jumping the gun even before
Her remarks portend what
her tenure will be like-delusionary and ducking.
She will pick whom she
lets interview her rather than facing the entire PR press
at once. Like her predecessors, she will probably speak
to a half dozen or fewer of the 110 chapters and this schedule
will be tightly guarded. Odds of her addressing New York
are about zero.
Fiske's interview with
PR Newser on Dec. 7 had her proclaiming the Societys
interest in ethics and diversity, two areas it should be
Its unethical for
PRSA to espouse democracy in its Code and then block rank-and-file
members from seeing the national list of delegates, knowing
what they said, or how they voted. Impeding press coverage
of the Assembly while espousing the free flow of accurate
information is also unethical.
While professing to follow
Roberts Rules, PRSA breaks at least five of them including
the rule that if there is an assembly like PRS has, it must
sit over the board. Proxies were again used
in 2010 although this mocks Roberts. Ethics
or Ethical appears 11 times on the first page
of the Code. The word politics meaning
what faction has the most votes in the Assembly should
be substituted for each of these.
Record Is Almost Nil
Only two African-Americans
have made it to the PRS board in 63 years. Ron Owens joined
in 2006 for three years but quit after five months.
Rejected this year
was African-American Regina Lewis, PR head of the Potters
House mega-church of Dallas and a 25-year member. The at-large
seat went instead to Susan Walton, a PR prof at Brigham
Young and a member only since 2005. Lewis has a much bigger
Ofield Dukes, 2001
Gold Anvil winner, was rejected for the at-large seat in
PRSA last December
closed the Multicultural Section after 26 years. Director
Lynn Appelbaum said a survey of members found diversity
was a very low priority with them. She noted
the section only had 73 members, far below the 200 required.
posted more than 20 complaints on Twitter. VP-PR Arthur
Yann said remarks by one of the complainants were ignorant
Members said the
decision was made without consulting them and just before
Christmas when h.q. closed completely for an 11-day break.
They found no one to talk to or take their e-mails.
Chair Gary McCormick
promised a Strategic Planning Committee in 2009 that would
have blacks and journalists on it. The board squashed this.
Fiske should listen
to 2011 board member Marisa Vallbona who said as a candidate
that she could count on two hands the number of Hispanic
members I've met in the past 20 years.