Edition, December 22, 2010, Page 1
Holidays to all our readers. The next issue of the newsletter
will be Jan. 5. Follow breaking news on odwyerpr.com.
TO CALL FOR PR PITCHES
of U.S. Immigration and Customs Enforcement that handles
criminal illegal aliens is planning an RFP for communications
and public outreach services on a pact that could stretch
is to include strategic counsel, message development, stakeholder
relationship management, media monitoring and analysis,
and a speakers bureau, among other tasks. ICEs Office
of Secure Communities combines data from the Dept. of Homeland
Security and Dept. of Justice to identify aliens arrested
by local authorities.
sharing program dubbed Secure Communities
has drawn criticism and a legal challenge in New
York since its implementation by the Obama administration
said 47,000 illegal immigrants had been removed under the
crackdown as of August, although some communities
Arlington, Va., San Francisco and Santa Clara, Calif.
have tried to opt out citing civil liberties concerns as
well as claims that the program has swept up innocent victims
OSC PR contract is expected to run for 11 months with four
year-long options. The Secure Communities Program is slated
to go national by 2013.
Law School has brought a suit on behalf of the National
Day Laborer Organizing Network in New York which seeks to
obtain government documents surrounding the program.
RUSSO EXITS CASSIDY
Marty Russo, CEO of Cassidy & Assocs., has accepted
a generous buyout and is leaving the Washington
lobbying firm Dec. 31, according an internal e-mail from
The former Congressman from Illinois spent 18 years at
the Interpublic unit founded by Cassidy in 1975.
Russos departure comes as C&A slates a restructuring
in a bid to rebound from a slump brought on, in part, by
the Congressional backlash against earmarks,
a C&A specialty.
Roll Call reports that C&A cut 20 percent of
its staff this year.
The firm will soon expand its government relations capabilities
via the Jan. 1 acquisition of The Rhoads Group, which has
strengths in federal marketing, national security, defense
Barry Rhoads is slated to become president of C&A.
Cassidy will remain executive chairman.
BRUNSWICK HANDLES BLACKWATER
Brunswick Group is handling the sale of the former Blackwater
now XE Services training and security operation
to USTC Holdings, which is led by private equity firms Forte
Capital and Manhattan Partners.
Blackwater lost its status as Americas go-to security
contractor in Iraq and Afghanistan after its guards were
accused in 2007 of slaughtering 17 Iraqi civilians in Baghdad,
an event that triggered a raft of probes and lawsuits.
With the takeover, XE Services CEO and former Navy Seal
Erik Prince is divesting his entire stake in the company
and will neither be involved in management nor its operation,
according to the agreement. The new XE remains subject to
a consent agreement that was signed with the State Dept.
to settle violations of U.S. export control regulations.
FLORIDA SEEKS HOUSING PR PITCHES
The Sunshine States affordable housing entity is
on the hunt for agency pitches to handle its research-based
PR programs, as well as some media planning and buying focused
on minority markets.
The Tallahassee-based Florida Housing Finance Corp. issued
an RFQ on Dec. 10 with a deadline of Jan. 7 (questions by
Dec. 20). Multiple three-year contracts are possible to
handle assignments as they arise over that terms. Two option
years will also be attached to any pacts. The RFQ calls
for a descriptions of a PR or media buy campaign with a
budget in the $100-500K range.
Download the RFP at odwyerpr.com/rfps.
MED DEVICE MAKERS TAP EDELMAN
Gary Karr, executive VP in Edelmans healthcare unit,
is slated to join the Advanced Medical Technology Association
as EVP of public affairs in January.
The association, known as AdvaMed, is the D.C.-based trade
group for medical device and diagnostic companies.
The EVP slot had been held by Michael McGarry, a former
Royal Dutch Shell communications exec.
Karr was previously director of media affairs for the Centers
for Medicare and Medicaid Services, serving as chief spokesman
as the agency rolled out the Medicare prescription drug
plan in 2004. He joined Edelman in 2006.
Edition, December 22, 2010, Page 2
TAPS MWWS KEMPNER
Barack Obama has appointed MWW Group CEO Michael Kempner
to the first-ever White House Council for Community Solutions,
which is to advise the president on ways to mobilize businesses,
non-profits, individuals and government to solve local needs.
told O'Dwyers that he is looking forward to working
with the Council.
group is chaired by Patty Stonesifer, former chair of the
Bill and Melinda Gates Foundation, and now chair of the
Smithsonian Institutions board of regents.
members include Byron Auguste, senior partner at McKinsey
& Co.; Paula Boggs, executive VP at Starbucks Coffee
Co.; John Donahoe; president/CEO, eBay; Nancy Rubin, co-chair,
Amnesty International; Steven Lerner, managing partner of
Blue Hill Group; Bobbi Silten, chief foundation officer,
Gap Inc. and singer Jon Bon Jovi.
RL&M HANDLES A&P BANKRUPTCY
Robinson Lerer & Montgomery
is handling the bankruptcy filing of the storied Great Atlantic
& Pacific Tea Co., which at its peak during the 1930s
operated 16,000 supermarkets from coast-to-coast.
Founded in 1859, A&P
began its decline in the early 1970s, hammered by competition
from mega-stores and shrinkage of small-town America. Germanys
Tengelmann bought A&P in 1979.
Todays A&P has
395 stores in eight states from Massachusetts to Virginia
with names including A&P, Pathmark, Waldbaums
, Food Emporium, Best Cellar's, Super Fresh and Food Basics.
Annual sales are in the $9B range.
U.S. Bankruptcy Court
for the Southern District of New York approved a debtor-in-possession
financing package ironed out by JPMorgan Chase on Dec. 13.
A&P CEO Sam Martin
is telling customers, employees and vendors that they will
see little impact from the Chapter 11 filing.
RL&Ms Scot Hoffman
and Eric Andrus are working the A&P account. WPP owns
CLS BOOSTS NEWELL RUBBERMAID
Carmichael Lynch Spong
has won PR duties for four Newell Rubbermaid brands, including
the flagship Rubbermaid, following a six-month review.
CLS sister advertising
unit, Carmichael Lynch, won the ad account review, which
was conducted simultaneously.
CLS scope includes
Atlanta-based NR's Home & Family brands, which also
include Levolor, Kirsch and Amerock.
Doug Spong, president
of CLS, said the brands covered in the new account have
a strong sense of purpose that drives engagement.
Our job is to translate
that brand essence to consumers in a way that endears brand
devotion, he said. Search consultant The Bedford Group
handled the review.
Reader Note: Due
to a numbering error, there is no issue No. 49 this year.
This is issue No. 50, the final publication of the year.
PB INKS $35K/MO. PACT WITH
Patton Boggs has inked
a $35K a-month pact to represent oil rich and human rights
poor Azerbaijan, the former Soviet Union republic. It works
with Azerbaijans Ambassador to the U.S.
Thanks to WikiLeaks, American/Azeri
ties have been in the news. Secretary of State Hillary Clinton
dialed up Azerbaijan president Ilham Aliyev on Dec. 15 to
express regret about a WikiLeaks disclosure of U.S. diplomatic
cables that compared him to a mafia boss in The Godfather
films. She assured him that U.S. ties with Azerbaijan are
In his Dec. 16 briefing,
State Dept. spokesperson P.J. Crowley said Aliyev does not
believe the cables will impact the long-term relationship
between the two countries.
Another WikiLeaks reveals
how BP narrowly avoided a potential explosion from a natural
gas field leak, 18 months before its Gulf of Mexico spill.
President Obama met with
Aliyev in New York during U.N. Week and expressed his hope
for democratic reforms and increased human rights protections
Human Rights Watch published
a report on Oct. 26 called Beaten, Blacklisted and
Behind Bars: The Vanishing Space for Freedom of Expression
in Azerbaijan that outlines the crackdown on journalists
DETROIT CONVENTION AUTHORITY
The public sector authority
that runs Detroits million-square-foot convention
hall and hosts the North American International Auto Show
is on the hunt for a PR firm via an RFP.
The Detroit Regional Convention
Facility Authority, which took over a 30-year lease on the
Cobo Hall Convention and Exhibition Center last year, issued
an RFP on Dec. 6 for strategic PR and media relations.
The center has hosted
the auto show since 1961, as well as other trade shows and
events to draw about 1.5M visitors each year. Deadline is
Download the RFP at odwyerpr.com/rfps.
NRCCS SPAIN TO PRIVATE
Ken Spain, fresh from
victory as communications director for the National Republican
Congressional Committee, has been tapped as VP of PA for
the Private Equity Growth Capital Council, the trade group
for the PE sector.
The three-year-old PEGCC
was founded as the Private Equity Council to defend private
equity firms from criticism and burnish the industrys
image. Its name changed in September.
Robert Stewart, former
corporate comms. chief at Caesars Entertainment and Teligent,
has been VP/PA for the group since its inception. He moved
to TheWadeGroup as a senior VP.
In a statement to ODwyers,
PEGCC said: Robert helped build an effective communications
program for the PEGCC during some very tumultuous times
and made important contributions in this area and others
over his four year tenure.
Edition, December 22, 2010, Page 3
AS KING ENDS RUN, PRODUCER
Eleanor McManus, a veteran
senior producer for Larry King Live, which ended
its 25-year run on Dec. 16, is moving to Davis-Block as
a partner in the D.C. firms strategic communications
unit on Jan. 1.
D-B is the firm of former
Clinton White House troubleshooter Lanny Davis and political
strategist Josh Block.
McManus was Kings
top political producer, wrangling heavyweights from President
Obama to Vladimir Putin for Kings show during her
10-year term on the CNN show.
She was an invaluable
resource for all things Washington there was no one
more plugged into the D.C. political scene than Eleanor,
King said in a statement.
D-B noted that in addition
to her Rolodex, McManus is widely sought as a TV and media
BLOOMBERG VEERS INTO OPINION
Bloomberg News has tapped a former New York Times
editorial page hand and ex-State Department public affairs
chief to head its foray into publishing commentary.
David Shipley, deputy editorial page editor and op-ed editor
of the Times, and James Rubin, Assistant Secretary of State
for Public Affairs during the Clinton administration, will
take the helm of the new page dubbed Bloomberg
View as executive editors in January.
Bloomberg editor-in-chief Matthew Winkler praised the experience
and skill the two hires will bring to BVs mandate
of developing a view consistent with the values and
beliefs of the company and founder Michael Bloomberg.
BV will include columns and commentary across the companys
platforms, including digital, print and broadcast.
Rubin will focus on Central and South America, Mexico,
Europe, the Middle East, Asia and Africa. Shipley is to
oversee the U.S. and Canada, Bloomberg said. Both editors
report to Winkler.
Rubin said there is a need for ideology-free, empirically-based
AIR FORCE BLOCKS NYT ACCESS
The U.S. Air Force is blocking computer access to the New
York Times and media sites that have published reports
about information contained in documents acquired by WikiLeaks.
The affected websites include U.K.s The Guardian,
Germanys Der Spiegel, Frances LeMonde
and Spains El Pais.
The Air Force says it frequently restricts access to sites
that carry inappropriate material. The WikiLeaks
ban comes from the 24th Air Force unit led by Major Gen.
Richard Webber who is in charge of cyberwarfare and computer
The NYT released a statement on the ban, calling it unfortunate
that the U.S. Air Force has chosen not to allow its personnel
access to information that virtually everyone else in the
world can access.
YAHOO! CUTS 600 STAFFERS
Yahoo! is slicing 600 people (four percent of its work
force) in a bid to halt the slide of the Internet company.
These personnel changes are part of our ongoing strategy
to best position Yahoo! for revenue growth and margin expansion
and to support our strategy to deliver differentiated products
to the marketplace, the company said in a statement.
The bulk of the cuts are taking place in the company's
products group, which includes the news, sports and financial
pages and the email service.
Yahoo! fired 600 workers in `09.
WAPOS GIVHAN GOES TO
Pulitzer Prize-winner Robin Givhan is leaving the Washington
Post to join Tina Brown at Newsweek, the joint
venture of IAC/Interactive and audio kingpin Sidney Harman.
Brown released a statement to say she is thrilled that
Givhan is bringing her stylish pen, reportorial rigueur
and keen cultural insight to Newsweek and The Daily Beast.
During a 15-year career at the Post, Givhan worked largely
as a fashion editor. Post Style editor Ned Martel
says he'll miss Givhans reasoned, elegant columns.
COMEDY CENTRAL WORKS WITH
Viacoms Comedy Central is joining The Onion
to launch OnionSportsNetwork.com
next month a comedy site featuring news, analysis, rankings
The site will be an extension of the Onion Sports Dome
series that debuts Jan. 11.
It plans to encourage fan connectivity and community based
on a presence on Facebook and Twitter.
STAPLES VP TO QVC
Staples VP of PR Paul Capelli has moved to QVC as VP of
corporate communications and community affairs for the global
home shopping giant.
Capelli, an Arthur W. Page Society board member, spent
eight years at the office supply retailer after two-year
stints as VP of PR at CNBC TV and senior PR executive at
Amazon.com from 1998-2000.
QVC, with had third quarter revenue of $1.8 billion and
is owned by Liberty Interactive Corp., has been expanding
its empire to the online arena. QVC.com
now accounts for one-third of the companys revenue.
In a lengthy Dec. 9 profile, the U.K.s Guardian
wondered, Can things get any better for shopping channel
Capelli started out in the agency realm and rose to senior
VP at Ketchum in seven years at the Omnicom firm, eventually
directing its Miami office and Latin American network. Earlier
stints included Creamer Dickson Basford and Backer Spielvogel
QVC is based in West Chester, Pa.
news continued on next page)
Edition, December 22, 2010, Page 4
NAMED TIME INC DIGITAL CZAR
Rothenberg, CEO of the Interactive Advertising Bureau for
the past three years, has been named chief digital officer
of Time Inc.
former New York Times ad columnist is to scout for
acquisitions and map new revenues opportunities for the
Time Warner unit when he begins the job next month. He also
was chief marketing officer and senior director of intellectual
capital at Booz Allen & Hamilton.
Griffin, CEO of Time Inc., believes Rothenberg is the ideal
person to position brands such as People, Sports
Illustrated and Time as innovators in the tablet
and other emerging digital categories. He took over for
Ann Moore in August.
the IAB, Patrick Dolan, executive VP and COO, will lead
the trade group until Rothenbergs replacement is hired.
POTTER: INSURANCE BIZ NEEDS
to junk the individual mandate of the healthcare law are
not acting in the best interests of the insurance industry,
according to Wendell Potter, author of Deadly Spin.
The former Cigna PR executive
told The California Endowment Dec. 14 that the insurance
industrys business model isnt sustainable without
the mandate. He has referred to the mandate as the Insurance
Industry Protection Act of 2010.
Potter explained that
without healthy individuals enrolled in healthcare plans
until they become sick, insurers would be forever jacking
up premiums to the point at which more and more people
priced out of the system. That would erode bottom
lines and either hasten the demise of the insurance
industry or bring about something far less free
Potter spoke in the aftermath
of a federal judges decision to declare the mandate
provision of the healthcare law unconstitutional. He anticipates
the U.S. Supreme Court will ultimately decide the fate of
healthcare law based on how political it wants to be.
enrolling everyone in Medicare?
In an email to odwyerpr.com,
Potter described how past efforts to expand Medicare to
cover everybody failed. Senator Ted Kennedy tried to achieve
universal coverage through Medicare expansion during the
Nixon years, according to Potter. Nixon responded
by offering the HMO Act, which led to the rapid movement
of Americans into HMOs and other managed care places over
the subsequent years, he wrote.
Insurers and other special
interests have fought a behind-the-scenes battle to fight
off recent bids to expand Medicare. An expansion would
require a relatively simple bill but would lead to massive
change in the financing and delivery of care, which special
interests don't want, noted Potter.
Conservatives would mount
the mother of all spin campaigns to prevent it from
happening, he said.
Potter concedes that expanding
Medicare would increase taxes, but would overall reduce
overall healthcare spending, especially on insurance premiums.
McCURDY EXITS AUTOMAKERS
David McCurdy, top Washington
PR man for the auto industry, is leaving Feb. 1 to reportedly
helm the American Gas Assn.
The exit comes at a critical
time for the Alliance of Automobile Manufacturers as the
new Congress will tackle safety, emissions and efficiency
The Alliance, which includes
General Motors, Ford, Toyota, Chrysler, BMW, Daimler, Volkswagen,
Mitsubishi, Toyota and Jaguar-Land Rover, has named John
Whatley, VP and general counsel as its interim head. It
plans to launch a national search for McCurdys replacement
in the new year.
The Detroit News
gives McCurdy, a former Congressman from Oklahoma, high
marks for building consensus among the competitive auto
DAVIS INKS HONDURAN PACT
The Government of Honduras
has signed Lanny Davis & Assocs. to a four-month $80K
contract designed to improve its relations with the U.S.
While at Orrick, Herrington
& Sutcliffe in `09, President Clintons former
legal advisor worked for the Honduran Latin American Business
Council of business interests that backed the ouster of
then President Manuel Zelaya.
Current Honduran president
Porfirio Lobo says he wants a legal remedy for the return
of Zelaya, who is currently living in the Dominican Republic.
According to WikiLeaks,
former U.S. Ambassador to Honduras Charles Ford wrote a
memo that said Zelaya advisors had links to organized crime.
On Dec. 10, Zelaya issued a statement that called the allegations
reckless accusations that constitute the crime of
Davis was Clinton's chief
defender during the Monica Lewinsky crisis. He reports to
Honduran Ambassador Jorge Ramon Hernandez-Alcerro.
VIDALIA ONIONS GET NEW PR
The Vidalia Onion Committee,
the Georgia-based collective which markets the sweet onions,
has moved its PR account to Langston Libby Group of Atlanta
after an RFP review.
Vidalia onions are trademarked
and grown only in the Peach State, where they were designated
the state vegetable in 1990.
Tampa, Fla.-based Sahlman
Williams was the incumbent, handling the account for the
past four years.
The committee said its
choice came after an extensive search involving some
of the best PR firms in the country, including agencies
of all sizes. Executive director Wendy Brannen, who headed
the search, said the choice of firms that received the RFP
was a very meticulous process.
Steve Langston, an Atlanta-based
food marketing pro who worked on the committees Shrek
Forever After promotion with Dreamworks Animation
in April, partnered with Langston Libby Group on the pitch.
Finalists pitched Dec.
9 and the decision was made Dec. 14 by the committee, which
represents 100 growers and was set up in 1989 under a federal
22, 2010, Page 5
OF PR FIRMS
NEWMYER DIES AT 91
Newmyer, who founded Newmyer Assocs. in 1943 with his father
and brother, died Dec. 10 of congestive heart failure. He
its obit, the Washington Post hailed the now defunct
firm as one of Washingtons most venerable public
affairs and government relations firms, a low-profile family
business whose heavyweight clientele was the envy of many
firm ranked as the citys most respected suppliers
of information on political and regulatory news trends.
Newmyer brothers, who retired about 20 years ago, staffed
the firm with journalists and former government officials
who were experts on pension regulations, labor relations,
antitrust and consumer affairs, according to the paper.
neither lobbied nor pitched the media, preferring to provide
access to top level execs from clients such as IBM, Exxon,
Ford Motor, AT&T, CBS, Gillette and Citibank.
KCD GOES DIGITAL
New York-based fashion
PR firm KCD has unveiled KCD Digital, a division the firm
said, is meant to apply its fashion PR and production experience
to the digital realm.
Keith Baptisa, senior
VP of production at KCD, and VP of PR Rachna Shah will oversee
the digital unit as managing directors.
KCD has also added Danielle
McGrory, former marketing manager at Intermix, to the new
RON SACHS NABS TWO EMMYS
Two productions by Tallahassee-based
Ron Sachs Communications were awarded 2010 Emmy Awards by
the Suncoast Chapter of the National Academy of Television
Arts and Sciences.
The projects included
Quality of Life, a PSA campaign for the Florida
League of Cities, and Prevent Child Abuse, a
PSA for The Ounce of Prevention Fund of Florida.
The awards are the fifth
and sixth Emmys for the firm since 2006.
G&S, CLIENT EARN COMMUNITAS
Syngenta Crop Protection
and its agency Gibbs & Soell PR won a 2010 Communitas
Award for leadership in community service and corporate
The awards program is
organized by the Association of Marketing and Communications
G&S and its client
won for the Weeding out Hunger with Halex GT campaign, created
by the firm and launched in early 2010 to support Sygentas
Syngenta introduced the
push to engage growers in supporting food banks in corn-growing
regions of the United States as 49 million Americans are
said to suffer from hunger. The effort also created a positive
way for Halex GT to stand out in the marketplace and
offered another channel for Syngenta to advance its mission
of helping to feed nine billion people by 2050, the firm
PR, New York/Hofstra University, to create an overall
marketing campaign for the schools 2010-11 basketball
season after handling the assignment last year, and Hips
& Curves, online plus-size lingerie store.
PR, New York/Dr. Steven G. Dorsky, spinal surgeon
and author, for PR.
Strategies, New York/Bug Labs, products and services
that allow businesses to produce networked devices; dealnews.com,
web guide to electronics deals; AdoptAGuy.com,
online dating service, and Valiance Partners, software and
services for businesses with significant risk in data and
content migrations, all for PR.
Company PR, Boston/Husin Intelligence Group, to conduct
PR and crisis management training in Southeast Asia for
the executive training company based in Jakarta, Indonesia.
Executives from companies like Coca Cola, Acer, HSBC Bank
and DHL are taking part.
& Shanley, Providence, R.I./Staples, to manage
its 2010 PR efforts for the holiday shopping season. The
office supplies giant has been a client for the past two
Baltimore/RMF Engineering, East Coast engineering firm,
as AOR for PR, including messaging, media relations, media
training and ongoing counsel. The firm developed RMFs
new website in October.
Marketing Communications, Annapolis, Md./Catholic
Relief Services, for a strategic marketing assessment of
Operation Rice Bowl, a Lenten humanitarian program, and
to develop interactive tools to allow staff and partners
to design programs for child-focused international relief
Buzz Agency, Fort Lauderdale, Fla./Gamo Outdoor USA,
air guns and accessories, for PR and social media.
PR, Chicago/SKIL Power Tools, as AOR for traditional
PR and social media relations for its tool products.
Jeweled Media, Denver/Hygeia, to promote its breastfeeding
products to new and expecting moms throughout the U.S.
Communications, San Francisco/blueKiwi Software,
a division of Paris-based blueKiwi Software SA, as AOR for
PR via the firms business software and solutions practice
Cohn & Wolfe, London/ITU Telecom World 2011,
for PR and social media, following a competitive pitch process,
to drive brand awareness and understanding of the event
marking its 40th anniversary in Geneva next year. The account
is led by Richard White, telecoms practice leader. C&W
acquired European tech firm AxiCom in 2008.
Edition, December 22, 2010, Page 6
York City broadcast PR firm Mark Haefeli Productions has
hired Stacy Shapiro Mello as VP/executive producer. She
joins from Vidicom, where she handled day-to-day operations
and was responsible for all content.
Haefeli, creative director/president, says Mello adds another
dimension of competence, excellence and creativity
to the shop. He expects her to be a major contributor
on every level.
is a 15-year programming veteran. She began her career at
WNYW Fox Channel 5 in New York, served as part of the launch
team of the Fox News Channel and then shifted to WCBS-TV
as entertainment producer. At VH1, MTV and A&E Networks,
Mello gained long format production experience working with
Elvis Costello, Britney Spears, Lenny Kravitz and Ozzy Osbourne.
GRANTS WINTER WISHES
from WestGlen Communications took part in New York Cares
Winter Wishes Program earlier this month to provide gifts
for disadvantaged children and families for the holidays.
staffer recived a Dear Santa letter from a child
requesting a gift. They then bought the presents, wrapped
them and sent them off to the individual children.
NBN REVAMPS CONTENT SITE
New York-based broadcast
PR services company News Broadcast Network unveiled an enhanced
video/audio content hosting site and social media distribution
NBN said the revamped
site, which lets users view and download video and audio
news content, has a more sophisticated design interface
along with improved syndication and general site capabilities,
as well as a more user friendly landscape.
Content is organized
in several categories from business to travel and is geared
twoard both general users and professional journalists,
the firm said.
All content is free
and unrestricted for use in formats like Flash, WMV, MOV
and MP3, as well as broadcast quality.
comms. director for House Speaker Nancy Pelosi, will join
Ogilvy PR Worldwides D.C. office as an executive VP
to direct its national public affairs division early next
year. Daly, a former journalist, was chief spokesman and
comms. director for the California Democrat since 2002.
He joined her office from the gun control advocacy group,
the Brady Campaign, as comms. director. Earlier, he worked
for the Office of the U.S. Trade Representative.
associate director of legislative advocacy programs for
the National Association of Children's Hospitals in Washington,
D.C., and Nikki Cary, former comms. director for Data Systems
International, to Jarrard Phillips Cate & Hancock, Nashville,
Tenn. Eleanor Boyer, former deputy press secretary for U.S.
Rep. John Shadegg (R-Ariz.), and account manager with DCI
Group, has also joined the firm.
communications intern at Edina Public Schools, and Elizabeth
Kitt, a staffer at Landau PR, to Tunheim Partners, Minneapolis,
as A/Es. Bill Brozak, who joined the firm in 2007, was promoted
spokesman for the Texas Department of Transportation, to
Weber Shandwick, Austin, a return to the Interpublic after
his earlier work at BSMG/D.C. during the 1990s.
director of comms. for real estate developer The Alexander
Company, to JohnstonWells, Denver, as a senior associate.
GM of IR and corporate affairs, Lihir Gold, to Nautilus
Minerals, Toronto, as VP of IR and communications.
senior VP and healthcare practice leader of Publicis
MS&LGroups Canadian operation, to GCI Health,
Toronto, part of WPP.
to VP of government and public affairs for the American
Dental Association, Washington, D.C., starting Jan. 3. He
joined the trade group in 1995.
to senior A/E, The Marcus Group, Little Falls, N.J., handling
PR and social media efforts. She joined in 2009.
to A/S, Fleishman-Hillard, Cleveland, Miltner joined in
2007. Cari Steiner,
who joined in 2009, was upped to A/E, and Karen Luke
('08) was promoted to coordinator. In Columbus, Bob
Beasley ('07) was
promoted to VP and Molly Sustar
('05), to managing supervisor.
to executive VP, corporate affairs, Dr Pepper Snapple Group,
Plano, Tex. She joined the company in 2008 as VP/corporate
to senior A/E, MMI PR, Raleigh, N.C.
Edition, December 22, 2010, Page 7
OF 2010 by Jack O'Dwyer _______
PR increasingly being asked to build employee
morale, we liked this advice from David Ridley of Southwest
Airlines: The best way to have happy employees is
to hire people who are already happy.
Margaritis of FedEx said companies should get their
employees, suppliers, stockholders, etc., to tell good stories
about the company to each other and the outside world. In
other words get the choir to do the preaching.
Companies should also create their own modern media
companies to reach audiences since traditional media
have both shrunk and become fractionated, he added.
pros paid big to learn how to use social media
including a $1,195 session at Coca-Cola h.q. in Atlanta
Feb. 22-24 co-sponsored with Ragan Comms.; $1,900 for the
Social Media World Forum in London March 15-16; $1,495 for
the SM Newcomm Forum April 20-23 in San Mateo, and $999
for PRSA SM session Jan. 27-28 in D.C. PR pro Doug Fenichel
reported receiving 27 SM pitches from Sept. 27-Oct. 1.
and other soft drink companies were targeted by Michelle
Obama who is leading a $10 billion Lets Move
campaign against childhood obesity.
writers, who took a beating for not foreseeing the
economic nosedive, claimed no one listens to them anyway.
Barrons reporter Erin Arvedlund nailed Bernie
Madoff in 2001 but said only silence met her research that
included 100 interviews.
Committee to Protect Journalists raised $1.47M at
a banquet Nov. 23 but its almost 100% focused on persecution
of journalists abroad while (figurative) slaughter of U.S.
journalists gathers steam. Despairing U.S. journalists need
help but so far CPJ chair Paul Steiger is turning a deaf
ear to our calls to him on this.
Steiger and his fellow
executives at ProPublica are under fire from journalists
for taking eye-popping salaries. Dan Gillmor
of Mediactive says the $570K pay of Steiger and high pay
for other staffers hurts the credibility of
ProPublica. Small non-profits do not pay anywhere near such
salaries, he says.
journalists say ProPublica is not publicly-funded
at all but gets almost all of its money from Herbert and
Marion Sandler who gave it $10M. The money is tainted because
the Sandlers made $2.4B by dumping Golden West Financial
on Wachovia Bank in 2006. A huge portfolio of bad loans
was discovered at GW that caused an almost immediate fire
sale of Wachovia to Wells Fargo.
New York Financial Writers Assn. and the Overseas
Press Club raise lots of money via $400 and up tickets to
the banquets mostly supported by blue chips. But so far
we have been unable to interest leadership of the groups
in the plight of U.S. journalists. They dont want
to rattle the cages of their corporate sugar daddies.
Relationship Management, which can be an insidious
practice, became a buzzword. Basically it means lavish attention
on your best, most profitable, easiest-to-deal-with customers
and either dump or slight those small, pesky, unprofitable
Society of America practices CRM on its Assembly
delegates since they elect the board and pass bylaws. No
one else really counts. So the 110 chapter presidents, who
under the new bylaws are the delegates, get $550 each in
cash and five free meals including a dinner at the Leadership
Rally in New York each June. Plenty of other goodies
are available to them. Rank-and-file members get short shriftbarred
from knowing who is in the Assembly, what the delegates
said, or how they voted.
for other goodies available to favorites,
heres a sample: a PRS Counselors Academy promotion
says the No. 1 question PRS receives each month
is, Where can I find a PR firm or consultant?
Who gets those new business tips?! Theyre not on the
2009 ODwyer PR firm rankings showed 15 of the
top 25 and 32 of the top 50 had declines. Edelman, by far
the biggest at $440M, only had a 2% drop.
PR continued to boom with 80 firms reporting fees
in this category topped by $98.3M for Edelman. No. 2 was
Ruder Finn at $50.6M and No. 3 was APCO Worldwide at $24.3M.
poll found New York PR pros want a neutral midtown
library/meeting place (rather than having to use offices
of PR firms). Uninterested (so far) are any of the PR groups
including Arthur Page, Council of PR Firms, IPR, PRSA, etc.,
whose cash/savings total about $13 million.
putsch of the year was the attempt to
remove the APR rule for the national board of the PRSA after
35 years. The drive crippled itself by praising APR as a
hallmark for professional improvement. Perplexed APR
fans asked, How can you devalue something and value
it at the same time? Only one of the 110 chapter presidents
supported the drive.
arguments took place in a PRSA e-group with 2001
chair Kathy Lewton alone posting more than 10,000 words.
Referring to APR, Sam
Lubetkin said it was a case of eating our own dog
food, a remark he no doubt regrets.
Lubetkin also said (correctly)
that removing APR as a requirement for national leadership
would probably be the death of APR. Yeskilled by democracy.
Julia Hood ended a ten-year
editorial career at PR Week by joining Page with the title
of president (upgraded from executive director).
status as a 501/c/3 charity is open to
question since members receive benefits and strict membership
rules are applied. Charities normally let anyone belong
and benefits of membership are nil. They dont
charge yearly dues of $1,395 as Page does.
Johnson & Johnson
got hit repeatedly by the New York Times (reporter
Natasha Singer) and others as about 136 million of its Childrens
Tylenol and other products were recalled. FDA is conducting
a criminal investigation.
least eight major media including the NYT,
Economist, Financial Times of London and Christian
on next page)
Edition, December 22, 2010,
REVIEW OF 2010 by Jack
(Cont'd from page 7)
played J&Js current troubles off the backboard
of its supposed expert handling of the Tylenol murders in
But Prof. Tony Jaques
of Australia and former employee Scott Bartz are arguing
that J&Js marketing of Tylenols in easily-spiked
capsules was anything but admirable and especially not after
seven people were murdered with them. J&J offered a
disingenuous $100K award both times.
Deaths in 2010 included
AT&T PR executive Marilyn Laurie; Harvey Greisman,
corporate PR veteran (GTE, IBM, MasterCard); John Beardsley,
retired CEO of Padilla Speer Beardsley and 1995 PR Society
president; Betsy Ann Plank, 1973 PRS president active with
PR students, and Joseph Cerrell, L.A. counselor.
from brain cancer, focused interest on the suspicion
that cellphones cause such cancers. Harpers predicted
an epidemic of brain cancers in about 20 years, saying cellphones
emit the same radiation as microwave ovens.
(meaning electronic socializing) may be booming but
real socializing and in-person meetings are a fraction of
what they once were. Only half of the 24 New York PR chat
groups that met in the 1970s are still left. The list is
Socializing in the
1960s and 70s meant PR and press couples going
out-on-the-town, trading home-and-home visits
and dinners, and companies hosting sporting and other events
at which spouses were welcome.
Social skills used
to be sharpened at college but students have become
grinds immersed in their own worlds, wrote the New York
Posts Andrea Peyser Nov. 15. College is now an
alienated pressure cooker where developing social graces,
making friends or simple conversation seems the last item
on a long list, she said. Peyser describe a game at
Columbia University called The Social Experiment
designed to bring students out of their shells.
A course that is lacking
in PR education is personality development.
The agency business, where most PR is these days, hinges
on bringing in new business. Half or more of the principals
time may be spent on this.
A good exercise for
a PR student would be cold-calling all the merchants,
businesses and organizations in his or her hometown, offering
promotional help or to do whatever is needed by the organization.
A PR student who is too shy or is repelled by this idea
should seek another career.
Ben Sonnenberg, one
of New Yorks most successful PR pros, sought
to find out what clients really wanted and often
it wasnt more money or sales. It might be getting
an offspring in college. Do a favor for a clients
child and youll never lose the account, he advised.
One of his first jobs was door-to-door salesman. He
frequented Broadway, seeking doors that were ajar and could
be pushed in, wrote biographer Isadore Barmash.
PR pros, especially
at corporations and institutions, have become serious,
formal and tight-lipped. They remind us of the guards in
front of Buckingham Palace.
pros are on a short leashconfined to e-mail
conversations with reporters that are supervised
by legal. So wrote PR pro-turned journalist Wendell Potter,
author of Deadly Spin, a critique of healthcare
Potter, who is on
a nationwide, barnstorming tour for his book, has
some key statistics in it: the big five insurers (Wellpoint,
United Healthcare, Aetna, Cigna, Humana) had $12.2B in profits
in 2009, up 56% from 2008. Their cost of family plans has
risen 97% from 2000-2008 or 4.6X as fast as general inflation.
outnumber reporter/correspondents by
nearly five-to-one, according to 2008 U.S. Bureau of Labor
statistics quoted by Potter: 240,610 to 50,690.
PR has also emerged
as the corporate gestapo, poised to jump on
anyone who dares to speak about the company without permission
including not only employees but suppliers. Viacoms
48-page gag booklet was called corporate
terrorism by the Village Voice.
PR Society warned members of its confidential e-mail
groups that if they forwarded any posting to someone else
or made more than one copy of a posting that they faced
prosecution under New York State laws as well as the intellectual
property laws of the United States.
In the same vein,
a Media Policy directive to PRSA members
as well as national officers and directors says all
unsolicited telephone, e-mail and postal inquiries
from journalists about the Society can only be handled with
the permission of the VP-PR (Arthur Yann) or a PR staffer.
Not even the elected chair can give such permission.
away from engaging personalities and towards numbers
are the measurers led by Katie Paine of Berlin,
N.H., the Measurement Queen. Any PR awards entry
that cites the value of press clips in terms of ad dollars
should be tossed, she said.
About 200 leaders
of a half dozen PR groups met in Barcelona in June
and decided that outcomes are what countsnot
communication. Working behind the scenes or keeping something
secret might be the answer to a clients problem.
Want to know what
is destroying the country?
Boards of directors which are hotbeds of bone-crushing,
teeth-rattling conformity and timidity.
So wrote The New Yorkers James Surowiecki,
who noted that boards of the financial giants were silent
as they engaged in reckless speculation that brought the
country to its knees.
Even worse are the non-profit boards.